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“We keep you . . . . .
. . . . . to your customers!”
What is Message On-Hold?
Message On-Hold by the THM Group is a Dynamic Image-Building Marketing Tool. Our professional creative writers andvocal talent help to effectively reinforce and market yourbusiness with customized friendly On-Hold Messages.
“Companies spend millions of dollars on marketing their image inevery other medium, yet their telephone image lags far behind.
Silent Air
Constant Beeping
Inappropriate Music
News Channels
Competitors Advertisements
Consider This
What are your customers, or potential customers,listening to when they call your place of business?
88% - Prefer Educational, Information Message
7% - Prefer Music
3% - Prefer Radio
2% - Prefer Silence
88%
7%
3%
2%
Educational MessageMusicRadioSilence
What Callers Prefer
• 82% Of all callers will be placed On-Hold
• Only 12% will stay on the line if they hear silence
• 68% will continue to hold if they hear a message
• 16 – 20% will make a commitment based on the information heard while On-Hold
The Facts
Reduce the number of abandoned calls
Reflect the professionalism and personality of your business
Enhance and reinforce your on-going advertising
Educate your callers on your full range of products and services
Increase sales and revenue opportunities
Message On-Hold Will:
Phone calls placed on hold per hour 4
Calls per week placed on hold.(8 hour work day)
160
2% of callers make a decision based oninformation heard while on hold
3
If 3 on hold callers make a decision topurchase item valued at $100(3 x $100 weekly)
$300.00
Annual revenue based on 48 weeks $14,400.00
Assumption::
Increased Revenue
The Keg Steakhouse
We value your call please hold and we’ll be right with you. Are you lookingfor great steaks that are grilled to perfection? Friendly knowledgeableservice and a real comfortable atmosphere?Then stop into the Keg. You don’t need a reservation, so comediscover what makes our recipe for a great Steak House so inviting.The Keg is open daily at 4pm. We’re open Mon through Thursday until 10pm in the Dining Room and until 12 pm in the bar.Friday & Saturday until 11pm in the DiningRoom and 1am in the bar and Sun until 10in the Dining Room and 11pm in the bar.We do take limited reservations 7 days a week.
Midland Tim-Br Mart
Thank you for calling Midland Tim-Br Mart. Please remain on the lineand we’ll return to assist you in just a moment. As a family owned andoperated business for over 70 years, the staff at Midland Tim-Br Marttakes great pride on providing complete customer satisfactionthrough quality service and exceptional products. We’re yoursource for quality King power tools, the best power tools for the price.Drop by and check out these value oriented power tools today. We’relocated at 4th and Montreal Streets in Midlandwith plenty of free parking and we’re open toserve you Monday through Friday 7:30 amto 5:30 pm and on Sat 8 to 5. We’re closedon all Sundays and holidays.Please surf on over to www.midlandtimbrmart.on.ca
Sunrise Toyota
Thank you for calling Sunrise Toyota. We’ll return to assist youmomentarily. At Sunrise Toyota our product advisers are eager toassist you in finding the vehicle that best suits your individual drivingneeds with a no pressure relaxed approach. Drop by andallow them the opportunity to show you all the excitingnew models from Toyota for 2010 including the totally redesignedToyota 4Runner or the 76 miles per gallon Toyota Prius Hybrid andwe are excited to announce the arrival of the 2011 redesignedToyota Sienna March 1st 2010.Be sure to find out more when we are back.
Beverly Tire and Auto
Thank you for calling Beverly Tire and Auto, we’ll be right withyou. Our name is Beverly Tire and Auto but we don’t just specializein tires, in fact, our name should be Beverly Tire and Breaks,Alignments, Shocks, Suspension, Tune Ups and EmissionsTesting. Its just easier to say Beverly Tire and Auto. Our friendlyqualified service technicians continuously upgrade their skills withtraining on all makes and models fromimports and domestics to hybrids and diesel.If your car needs it, we can do it. Trust thepros here at Beverly Tire and Auto andBreaks and … well you get the picture!Visit www.beverlytire.com for more information.
• Web sites are an excellent source for script material• Marketing Plans and Goals• Brochures & Handouts• Radio/TV Ads• New Equipment & Procedures• New or Renovated Offices• Educational Activities• Anything to be proud of!
The Take-Hold Script Writers use this information todevelop the first draft. The Script Writers will continue tocommunicate directly with the Client until the script isapproved and ready for production.
Sources for Script Material
• Creation and Production
• Choice of Professional Female/Male Voice Talent
• Licensed Background Music
• Use and Maintenance of Digital Playback Recorder
• Customized Productions Tailored to Your Needs
• Bilingual Productions
THM Group Provides
“Let us design
a custom On-Hold Program
for your business.”