Bio-Rad 2004 Summer Internship

By Ed McManus

Presentation Overview

Job description Main projects

Livelink Desktop hierarchy reorganization, NASD marketing division

Livelink Desktop redesign, NASD National Institutes of Health (NIH) Intramall

landing page Sales Drive ’05 annual sales conference web site Bio-rad.com BAAN migration testing

What I have learned

Job Description

Official title - Desktop Publishing Intern Working under Sandra Texidor, NASD (LSG) Typical functions:

Work with, build and edit web pages Use programs such as Photoshop, Flash,

Illustrator and Dreamweaver Do other normal Intern functions: moral support,

physical labor

My ProjectsLivelink Desktop Redesign, NASD

Goals: Redesign the Livelink desktop to reflect new LSG division

changes Create a simple and fast way for people to navigate the

NASD section especially for outside sales support

Results: Increased efficiency and accessibility by reducing file size

as much as 76%, using new rich-media technologies such as (Flash)

Easy for people on dial-up to access

My ProjectsLivelink Desktop Redesign, NASD

My ProjectsNational Institutes of Health (NIH) Intramall Landing Page

Intramall: A restricted website portal accessible by the NIH and

USDA to purchase Bio-Rad products (ecommerce B2B) Goals:

Relay the Bio-Rad message and overall product offerings Ensure Bio-Rad branding throughout all media

Mimic the look of printed Intramall-related materials used by sales representatives to promote the site

Results: Provides purchasers with a quick reference table of Bio-

Rad products, services and contact information.

My ProjectsNational Institutes of Health (NIH) Intramall Landing Page

My ProjectsSales Drive ’05 annual sales conference web site

Goals: Allow Online registration Provide attendees with agenda, general

information and activities Design an easily accessible site for modifications

and updates Create an attractive yet easy to navigate site

while incorporating the chosen theme for 2005. Keep it very simple!

My ProjectsSales Drive ’05 annual sales conference web site

Results: Creatively designed site with audience in mind

Went through many versions and changes Compliant with universal web standards Allows for online registration using Livelink as a

back-end form system

Current version

Older version

My ProjectsBio-Rad.com BAAN migration testing

Goals: Act as a shopper on Bio-Rad’s online store Browse online catalogs Look for the appearance of software bugs

Results (Findings): Minor cross-browser functionality issues; problems with

layout No genes in a bottle presentation! Free Bio-Rad equipment and products!

Was a well hidden, but large, bug Caused certain accounts to see products costing $ 0.00 Was exposed only when a certain user type browsed through the

online catalog outside of account designated purchase areas Even allowed users to confirm purchases without requesting

payment; would have cost Bio-Rad a lot of $$$

What I have Learned

Design best practices - accessibility and usability in site design

The value of a “well polished” look and feel How to send intra-office mail (a big lesson) What it’s like to work in a large corporate

community

Presentation Review

My job description Desktop publishing intern

Main projects Livelink reorganization Website design Website testing

What I have taken away this summer

In Closing…

As Dilbert would say:

Luckily, with our HR team we don’t have this problem here– Thanks for a great summer!