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1
My H-E-B Internship
Summer 2016
GRACE A. DUSEK
Advertising Account Management
HFD ● Digital ● Corporate Sponsorships
Texas A&M UniversityMaster of Science in Marketing, May 2017
2
WHY H-E-B?
I ♥ Retail
111 years of success
Goals & Expectations
Home
3
Goals & ExpectationsWHY
ADVERTISING?
PRIMARY GOAL: Oversee an entire campaign process from conception, design, revision, and
execution.
4
Project: Strategy
360° Marketing Campaign
In-store Activation
Print• Promotions
• Ads
Digital• Social
• eComm• Email
TV
Billboards
Radio
Contests
CorporateSponsorship
s
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Project6 month celebratory campaign
Premiere sponsor of “Arts & Culture” editorial section
Full-page ad every Saturday
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Project: Chronicle 115th Anniversary
We’re from Texas & source locally
We understand Texan culture
We are involved in the Houston community
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Project: Chronicle 115th Anniversary
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Project
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Project: Regional sponsorship
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Project: Regional sponsorship, billboards
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Project: Regional sponsorship, in-store signage
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Watt’s Up Next?
•Backyard Blitz
•New commercials
•My results
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Final Thoughts
R O IRelevancy ● Originality ●
Impact
14
Questions?