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Barnes & Noble National PromotionApril 3-16
A total of 260 Barnes & Noble retailers nation-wide are promoting Paramhansa Yogananda: A Biography through window merchandising and front-of-store displays through April 16. “The fact that the nation’s largest bookseller has looked at the success of Autobiography of a Yogi, and sees this book being potentially equal in stature, speaks to the reach this book will have,” Crystal Clarity Publisher Skip Barrett said.
L.A. Times Festival of BooksApril 22 • University of Southern California, L.A.
Paramhansa Yogananda: A Biography will head up Crystal Clarity’s appearance at the LA Times Festival of Books, the nation’s largest publicly attended book festival. Considerable promotion has preceded the showcasing of the book, which is being offered in the city where Yogananda centered his work and mission.
Book Expo AmericaJune 5-7 • New York City
Crystal Clarity Publishers will enjoy a central booth location at the nation’s largest booksell-ing expo, featuring Paramhansa Yogananda: A Biography along with The Wisdom of Yogananda Series and other titles that include the popular, captivating The Yugas, by Joseph Selbie and David Steinmetz. Media publicity and announce-ments to booksellers will precede and follow the appearance at BEA.
Special Appearance by Author Swami KriyanandaJune 24 • Ford Theater, Los Angeles
Swami Kriyananda, the author of Paramhansa Yogananda: A Biography and 130 other books based on his 64 years as a disciple of the yoga master, will discuss his writing in this special presentation at the historic Ford Theater. It will be his first public U.S. speaking engagement pertaining to the book.
National Events & PromotionsCrystal Clarity Publishers will appear at special events, appearances and promotions surrounding the eagerly anticipated release of Paramhansa Yogananda: A Biography. More events will be added later in 2012. Major promotions include:
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About the Book
does a tremendous compliment to his Guru’s work, clarifying and putting into perspective the thoughts, words and deeds of one of the world’s most influential spiritual leaders during the first half of the 20th century.
Included are rare accounts of Yogananda’s youth, revealing the child-saint’s propensity for heartfelt mischief, deep meditation and miraculous acts. Stories include pranks Yogananda played on those critical of his spiritual fervor and discipline, such as the time he fastened a disre-spectful cook’s hand to a wall using sheer willpower, instantly earning his respect. Another time, he dropped dead at the family breakfast table, only to rise hours later in order to tease those who had been rebuking his “excessive” yoga practice. Kriyananda displays these incidents vividly, to refute those doubting the authenticity of Yogananda’s incredible life, and so that those who never knew the master personally are still able to establish a deep personal connection with him.
Kriyananda’s portrait is uncompromising and complete—a rare depiction of the actions and essence of a spiritual avatar, or fully enlightened being. Readers will discover a rich tapestry of anecdotes, quotes and experiences illustrating Yogananda’s quest to bring the best of India’s spiritual heritage to the West.
Most touching is how Kriyananda explains Yogananda’s legacy—his yoga teachings, the call for a cooperative communities movement, educational ideals and perspectives on important topics like health, religion, government, war, business, balanced living and right attitude. He not only conveys Yogananda’s stances on the subjects, but also their relevance today. Kriyananda masterfully weaves together inspira-tion, practical lessons and expansive principles in a way that leaves us feeling deeply aware of our own responsibility and potential to follow in Yogananda’s footsteps.
About the Book
About Paramhansa Yogananda: A BiographyEver since Paramahansa Yogananda thrilled and inspired readers from the United States and throughout the world in 1947 with his landmark memoir, Autobiography of a Yogi, millions of people have deepened their spiritual pursuits and learned about the branches of yoga through Yogananda’s work. Autobiography of a Yogi is the greatest selling spiritual autobiography of all time (nearly 4.5 million copies had been sold as of Spring 2011, according to author Philip Goldberg in his book, American Veda).
Yet, many have wondered for the ensuing 60 years, what about the way Yogananda related with the thousands he drew to his public appearances in the United States, beginning from the time he addressed a religious liberals confer-ence in Boston in 1920? How did he work with those closest to him, and groom them to further express his visions and his hopes for a Humankind of truth-seeking souls celebrating the essential oneness of all religions, once he passed in 1952?
Now, one of Yogananda’s few living direct disciples, Swami Kriyananda, has brought out the account that continues the remarkable story of Autobiography of a Yogi. The much anticipated Paramhansa Yogananda: A Biography features numerous stories and accounts of the Indian yoga master’s life in its 340 pages not found in the classic Autobiography of a Yogi. The fact that Paramhansa Yogananda: A Biography is releasing worldwide on the 60th anniversary year of Yogananda’s mahasamadhi, or conscious passing, adds to the global significance of this work.
The book’s engaging, story-driven narrative offers a deep insight into the way in which Yogananda shared his teachings of yoga, first with large crowds of people in the 1920s-30s, and then with his closest disciples and friends during his latter years, when he wrote his works. It also shows the deep humility and commitment to divine union in others with which Yogananda conducted his work.
This book will thrill anyone desiring a direct look at Yogananda’s personality, spiritual magnitude, his immense influence upon Western civilization and ambitious spiritual world-mission. Yogananda was rarely forthcoming in his autobiography about his own great-ness and spiritual power. In this respect, Kriyananda
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“Yogananda, who will, I believe, become known throughout the world as the guru of this Dwapara Yuga, devoted much of his teaching to explain-ing the importance of the concept of magnetism. For success in every field of endeavor, he said, including the spiri-tual, far more is needed than steadfast effort. Success depends at last on the power of magne-tism one develops. The right, magnetic attitude can accomplish more than brow-furrowing hard work.”—Excerpt from Paramhansa Yogananda: A Biography
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The author’s own life and selfless service models a need for all to participate in the wave of global upliftment in which Paramhansa Yoganada himself was only the cusp. Swami Kriyananda found Yogananda’s Autobiography of a Yogi in 1948; he took a bus from New York to Los Angeles shortly after reading the book to become his student. While Yogananda was alive, Kriyananda helped him with a massive editing project—a new translation of India’s epic, the Bhagavad Gita. After Yogananda’s death, Kriyananda went on to found Ananda, and other intentional, cooperative communities, to help fulfill Yogananda’s dream for “world brotherhood colonies.”
Swami Kriyananda was one of several students who came to Yogananda late in the master’s life. Many of these latter disciples would go on to pioneer small communities, yoga centers and programs that expanded upon Yogananda’s teachings. Individuals today making similar kinds of pioneering efforts, working to initiate positive change in the world, will find invaluable aid and encouragement from this great work. Ultimately, Kriyananda says, the legacy of a master like Yogananda lies not with any individual, organization or teaching, but in a universal effort to uplift all of humankind.
Paramhansa Yogananda: A Biography is being featured at the Los Angeles Times Festival of Books April 22, Booksellers Expo of America June 5-7, and at a special appearance by author Swami Kriyananda June 24 at the Ford Theater in Los Angeles. More events are being planned for the summer.
Endorsements
What They Say about Paramhansa Yogananda: A Biography
“I feel that this book will move as many as Yogananda’s own Autobiography of a Yogi, and that millions will find inspiration in its pages.”—Richard Salva, author, Walking with William of Normandy
“Like the life it depicts, this book is a gem!”—Walter Cruttenden, author, Lost Star of Myth and Time
“This new biography of Paramhansa Yogananda will pave the path to perfection in the spiritual journey of each individual…It is a masterpiece that serves as a guide in daily life.”—Vasant Lad, author, Ayurveda: Science of Self-Healing
“Through this biography of Paramhansa Yogananda, people will discover their divine nature and potential.”—Bikram Choudhury, Founder of Bikram’s Yoga College of India, author of Bikram Yoga
“Swami Kriyananda’s biography is a welcome addition to the growing literature on Paramhansa Yogananda … Yogananda was a true seer and indeed, his words ‘shall not die.’”—Amit Goswami, PhD, author, Creative Evolution
Since the earliest advance copies began circulating in India and Europe in late 2011, the outpouring of comments for Paramhansa Yogananda: A Biography has been tremendous. A sample of the comments from people throughout the world, in all walks of life, about the ways in which Swami Kriyananda’s book is touching their lives — and offering deep insight into the author of Autobiography of a Yogi.
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“All seekers of enlightenment owe a great debt to Swami Kriyananda for giving them the biography of Yogananda that could only have been written by one who studied under the master and served him faithfully and who con-tinues his work in the Ananda communities.”—Brad and Sherry Steiger, authors, Real Miracles, Divine Interven-tion and Feats of Incredible Survival
“An extraordinary biography of an extraordinary life. A perfect complement to Autobiography of a Yogi.”—Joseph Selbie, co-author, The Yugas
“Swami Kriyananda has brought his guru once again to life! Congratulations for a courageous, honest and inspiring work!”—Dr. Jurgen Klein, Founder of Jurlique Company and author, Un-earthing Nature’s Secrets
“This book will help many who are inclined spiritually to connect events in their lives to their highest pursuits.”—Bal Ram Singh, PhD, Director, Center for Indic Studies, University of Massachusetts Dartmouth
“Paramhansa Yogananda: A Biography expresses Swami Kriyananda’s sincere devotion to one whom he calls ‘master’ and ‘avatar’ and in whom he sees the image and likeness of God. But Yoganandaji was also a human being, and Kriyananda reveals this humanity in a way that speaks directly to every reader, whether a devotee or a seeker.”—Thomas Matus, author, Yoga and the Jesus Prayer Tradition
About The Author
About Author Swami KriyanandaThe author of Paramhansa Yogananda: A Biography, Swami Kriyananda (J. Donald Walters), is an internationally known author, lecturer, and composer. Widely recognized as one of the world’s foremost authorities on meditation and yoga, he has taught these principles and techniques to hundreds of thousands of students around the world.
In 1948, at the age of 22, Donald Walters became a disciple of Paramhansa Yogananda. Yogananda saw in his young devotee the strong desire to help others. In part for this reason, Yogananda personally trained him to guide other disciples. This training, and Kriyananda’s own natural skill, allowed him to touch and help many thousands of souls in the ensuing 60-plus years. At Yogananda’s request, Kriyananda has devoted his life to lecturing and writing, helping others to experience the living presence of God within.
Inspired by Yogananda’s dream of establishing spiritual communities, Kriyananda founded in the Sierra foothills outside Nevada City, Calif., the first of what would be-come eight Ananda communities worldwide. They provide a supportive environment
of “simple living and high thinking” where over 1,000 full-time residents live, work, and worship together. Other major Ananda communities are located in Portland, OR; Seattle, WA; Sacramento, CA; Palo Alto, CA; Assisi, Italy; Gurgaon, India; and Pune, India.
An advocate of simple living and high thinking, Kriyananda’s books and teachings focus on spiritualizing nearly every field of hu-
man endeavor include business life, leadership, education, the arts, community, and science. He has written over 130 books, including extensive commentaries on the Bible and the Bhagavad Gita, both based on the teachings of Paramhansa Yogananda. Through Crystal Clarity Publishers, his works have sold over 3 million copies worldwide and been translated into over 25 languages.
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Yogananda’s Legacy: The Collection
Yogananda’s Legacy: The Collection
Volume 3: Spiritual RelationshipsVolume 2: Karma & Reincarnation
Volume 5: How to Have Courage, Calmness, and Confidence
Volume 1: How to Be Happy All The Time
Volume 4: How to Be a Success Volume 6: How to Achieve Glowing Health and Vitality
The Wisdom of Yogananda Series
Autobiography of a Yogi The Essence of the Bhagavad Gita
The Essence of Self-Realization
Paramhansa Yogananda: A Biography
Paramhansa Yogananda: A Biography is the newest, and also the flagship title of Crystal Clarity’s expansive series of books that capture the life, works, vision and legacy of Yogananda’s teachings for all seeking more spiritual, holistic and purpose-ful lives.
This exclusive collection includes: the six-volume Wisdom of Yogananda series; The Essence of the Bhagavad Gita, explained by Paramhansa Yogananda as remembered by Swami Kriyananda; Autobiography of a Yogi, the original reprint of Yogananda’s 1947 spiritual classic; The Essence of Self-Realization, an instant top-seller when Crystal Clarity first released it in 1990; and Paramhansa Yogananda: A Biography.
When brought together, this collection carries Yogananda’s work, words, writings and vision deeply into the 21st century, for millions of readers and followers alike worldwide.
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Crystal Clarity Publishers
About Crystal Clarity PublishersCrystal Clarity Publishers – and our audio/video branch, Clarity Sound & Light – are dedicated to teaching principles and practices that help individuals develop an expanded, divine awareness, and to demonstrate practically how to apply these principles to every facet of life: business, family, health, education, and spirituality. Our offerings, based on the spiritual teachings of Paramhansa Yogananda and our founder, Swami Kriyananda, strive to combine the highest insights of the East with the practical-mindedness of the West.
Crystal Clarity means to see oneself, and all things, as aspects of a greater reality; to seek to enter into conscious attunement with that reality; and to see all things as channels for the expression of that reality. It means to see truth in simplicity; to seek always to be guided by the simple truth, not by opinions; and by what is, not by one’s own desires or prejudices. It means striving to see things in relation to their broadest potential. In one’s association with other people, it means seeking always to include their realities in one’s own. (From Swami Kriyananda’s book, Cities of Light.)
Crystal Clarity has recently released some of its most ambitious and auspicious titles, most notably Paramhansa Yogananda: A Biography, The Time Tunnel and The Essence of the Bhagavad Gita, by Swami Kriyananda; the Wisdom of Yogananda series; and the seminal work on the Yuga cycles of time, The Yugas, by Joseph Selbie and David Steinmetz.
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