Upload
others
View
5
Download
0
Embed Size (px)
Citation preview
Official Logo Art & Style Guide University of Missouri - Saint Louis
All logo art is supplied for the official reproduction of the University of Missouri - Saint Louis (UMSL) Tritons properties only
by the media, licensed manufacturers, sponsors, and their advertising agencies for the express purpose of planning and
executing product, promotion, advertising, packaging, and display materials relating to and in support of the UMSL Tritons.
All logos are the property of University of Missouri - Saint Louis and may be used only with written permission. These logos
cannot be altered in any way. The colors shown in this guide are an approximation of the of their related colors in the
Pantone Matching System. Pantone is a registered trademark of Pantone, Inc. Please contact University of Missouri - Saint
Louis with any questions regarding usage. UMSL logo marks are trademarks of University of Missouri - Saint Louis, 2008.
i
Contents
Primary Mark: UMSL Trident4-Color Process Logo .............................................................................................. 1
4-Color Process Logo: White, Black, Gold, & Red Backgrounds ............................................2
2-Color Process Logo ..............................................................................................3
2-Color Process Logo: White, Black, Gold, & Red Backgrounds ............................................4
Grayscale Logo .......................................................................................................5
Grayscale Logo: White, Black, Gold, & Red Backgrounds .......................................................6
Black and White Logo ............................................................................................7
Black and White Logo: White, Black, Gold, & Red Backgrounds ...........................................8
Secondary Mark: UMSL Tritons4-Color Process Logo ..............................................................................................9
4-Color Process Logo: White, Black, Gold, & Red Backgrounds .......................................... 10
2-Color Process Logo .............................................................................................11
2-Color Process Logo: White, Black, Gold, & Red Backgrounds .......................................... 12
Grayscale Logo ..................................................................................................... 13
Grayscale Logo: White, Black, Gold, & Red Backgrounds ..................................................... 14
Black and White Logo .......................................................................................... 15
Black and White Logo: White, Black, Gold, & Red Backgrounds ......................................... 16
ii
Table of Contents • ii
Tertiary Mark: UMSL Diagonal4-Color Process Logo ............................................................................................ 17
4-Color Process Logo: White, Black, Gold, & Red Backgrounds .......................................... 18
2-Color Process Logo ............................................................................................ 19
2-Color Process Logo: White, Black, Gold, & Red Backgrounds ..........................................20
Grayscale Logo ..................................................................................................... 21
Grayscale Logo: White, Black, Gold, & Red Backgrounds .....................................................22
Black and White Logo .......................................................................................... 23
Black and White Logo: White, Black, Gold, & Red Backgrounds .........................................24
Sports Specific Marks4-Color Process Logo ............................................................................................ 25
4-Color Process Logo: Variants ............................................................................................26
2-Color Process Logo ............................................................................................ 27
2-Color Process Logo: Variants ............................................................................................28
Grayscale Logo ..................................................................................................... 29
Grayscale Logo: Variants .......................................................................................................30
Black and White Logo .......................................................................................... 31
Black and White Logo: Variants ...........................................................................................32
Alternative Marks4-Color Process Tritons Logo ............................................................................... 33
Alternates:4-Color, 2-Color, Black and White ..........................................................................34
Alternates:4-Color, 2-Color, Grayscale ....................................................................................35
Primary Type FaceBarmeno: Regular, Medium, Bold, Bold Oblique ....................................................................37
File IndexPrimary, Secondary, and Tertiary Marks .............................................................. 39
Alternative Marks, Fonts, Legacy Files................................................................. 43
Legacy Files (continued) ...................................................................................... 45
UMSL Red Pantone • 1807 C
UMSL Yellow Pantone • 124 C
UMSL Classic Pantone • 134 C
1
Primary Mark: UMSL Trident4-Color Process Logo
Filename: UMSL_PrimaryMark
UMSL Red Pantone • 1807 C
UMSL Yellow Pantone • 124 C
UMSL Classic Pantone • 134 C
2
1 • 2
1
3 4
2
4-Color Process Logo: White, Black, Gold, & Red Backgrounds
Filenames:1 - 4 : UMSL_PrimaryMark
UMSL Red Pantone • 1807 C
UMSL Classic Pantone • 134 C
3
1 • 3
2-Color Process LogoFilename: UMSL_PrimaryMark_2C
UMSL Red Pantone • 1807 C
UMSL Classic Pantone • 134 C
4
1 • 4
1
3 4
2
2-Color Process Logo: White, Black, Gold, & Red Backgrounds
Filenames:1 - 4 : UMSL_PrimaryMark_2C
1 • 5
5
Grayscale LogoFilename: UMSL_PrimaryMark_Gray
6
1 • 6
1
3 4
2
Grayscale Logo: White, Black, Gold, & Red Backgrounds
Filenames:1 - 4 : UMSL_PrimaryMark_Gray
7
1 • 7
Black and White LogoFilename: UMSL_PrimaryMark_BW
8
1 • 8
1
3 4
2
Black and White Logo: White, Black, Gold, & Red Backgrounds
Filenames:1 : UMSL_PrimaryMark_BW
2 : UMSL_PrimaryMark_BW_BlackBG 3 : UMSL_PrimaryMark_BW
4 : UMSL_PrimaryMark_BW_RedBG
UMSL Red Pantone • 1807 C
UMSL Yellow Pantone • 124 C
UMSL Classic Pantone • 134 C
9
Secondary Mark: UMSL Tritons4-Color Process Logo
Filename: UMSL_SecondaryMark
UMSL Red Pantone • 1807 C
UMSL Yellow Pantone • 124 C
UMSL Classic Pantone • 134 C
UMSL Red Pantone • 1807 C
UMSL Yellow Pantone • 124 C
UMSL Classic Pantone • 134 C
10
2 • 10
1
3 4
2
4-Color Process Logo: White, Black, Gold, & Red Backgrounds
Filenames:1 - 4 : UMSL_SecondaryMark
UMSL Red Pantone • 1807 C
UMSL Yellow Pantone • 124 C
11
2 • 11
2-Color Process LogoFilename: UMSL_SecondaryMark_2C
UMSL Red Pantone • 1807 C
UMSL Yellow Pantone • 124 C
12
2 • 12
1
3 4
2
2-Color Process Logo: White, Black, Gold, & Red Backgrounds
Filenames:1 : UMSL_SecondaryMark_2C
2 : UMSL_SecondaryMark_2C_BlackBG 3 : UMSL_SecondaryMark_2C
4 : UMSL_SecondaryMark_2C_RedBG
13
2 • 13
Grayscale LogoFilename: UMSL_SecondaryMark_Gray
14
2 • 14
1
3 4
2
Grayscale Logo: White, Black, Gold, & Red Backgrounds
Filenames:1 : UMSL_SecondaryMark_Gray
2 : UMSL_SecondaryMark_Gray_BlackBG 3 : UMSL_SecondaryMark_Gray
4 : UMSL_SecondaryMark_Gray_RedBG
15
2 • 15
Black and White LogoFilename: UMSL_SecondaryMark_BW
16
2 • 16
1
3 4
2
Black and White Logo: White, Black, Gold, & Red Backgrounds
Filenames:1 : UMSL_SecondaryMark_BW
2 : UMSL_SecondaryMark_BW_BlackBG 3 : UMSL_SecondaryMark_BW
4 : UMSL_SecondaryMark_BW_RedBG
UMSL Red Pantone • 1807 C
UMSL Yellow Pantone • 124 C
UMSL Classic Pantone • 134 C
17
Tertiary Mark: UMSL Diagonal4-Color Process Logo
Filename: UMSL_TertiaryMark
UMSL Red Pantone • 1807 C
UMSL Yellow Pantone • 124 C
UMSL Classic Pantone • 134 C
UMSL Red Pantone • 1807 C
UMSL Yellow Pantone • 124 C
UMSL Classic Pantone • 134 C
18
3 • 18
1
3 4
2
4-Color Process Logo: White, Black, Gold, & Red Backgrounds
Filenames:1: UMSL_TertiaryMark
2: UMSL_TertiaryMark_BlackBG 3: UMSL_TertiaryMark
4: UMSL_TertiaryMark_RedBG
UMSL Red Pantone • 1807 C
UMSL Yellow Pantone • 124 C
19
3 • 19
2-Color Process LogoFilename: UMSL_TertiaryMark_2C
UMSL Red Pantone • 1807 C
UMSL Yellow Pantone • 124 C
20
3 • 20
1
3 4
2
2-Color Process Logo: White, Black, Gold, & Red Backgrounds
Filenames:1 : UMSL_TertiaryMark_2C
2 : UMSL_TertiaryMark_2C_BlackBG 3 : UMSL_TertiaryMark_2C
4 : UMSL_TertiaryMark_2C_RedBG
21
3 • 21
Grayscale LogoFilename: UMSL_TertiaryMark_Gray
22
3 • 22
1
3 4
2
Grayscale Logo: White, Black, Gold, & Red Backgrounds
Filenames:1 : UMSL_TertiaryMark_Gray
2 : UMSL_TertiaryMark_Gray_BlackBG 3 : UMSL_TertiaryMark_Gray
4 : UMSL_TertiaryMark_Gray_RedBG
23
3 • 23
Black and White LogoFilename: UMSL_TertiaryMark_BW
24
3 • 24
1
3 4
2
Black and White Logo: White, Black, Gold, & Red Backgrounds
Filenames:1 : UMSL_TertiaryMark_BW
2 : UMSL_TertiaryMark_BW_DarkBG 3 : UMSL_TertiaryMark_BW
4 : UMSL_TertiaryMark_BW_DarkBG
UMSL Red Pantone • 1807 C
UMSL Yellow Pantone • 124 C
UMSL Classic Pantone • 134 C
VOLLEYBALL
25
Sports Specific Marks4-Color Process Logo
Filename: UMSL_Volleyball
UMSL Red Pantone • 1807 C
UMSL Yellow Pantone • 124 C
UMSL Classic Pantone • 134 C
BASEBALL
SOCCER
VOLLEYBALL
BASKETBALL
SOFTBALL
ATHLETICS
GOLF
TENNIS
TRITON CLUB
BASEBALL
SOCCER
VOLLEYBALL
BASKETBALL
SOFTBALL
ATHLETICS
GOLF
TENNIS
TRITON CLUB
UMSL Red Pantone • 1807 C
UMSL Yellow Pantone • 124 C
UMSL Classic Pantone • 134 C
26
4 • 26
Filename(s): UMSL_NameOfSport [e.g. UMSL_Baseball]
4-Color Process Logo: Variants
UMSL Red Pantone • 1807 C
BASKETBALL
UMSL Classic Pantone • 134 C
27
4 • 27
2-Color Process LogoFilename: UMSL_Basketball_2C
UMSL Red Pantone • 1807 C
UMSL Classic Pantone • 134 C
BASEBALL
SOCCER
VOLLEYBALL
BASKETBALL
SOFTBALL
ATHLETICS
GOLF
TENNIS
TRITON CLUB
4 • 28
28
Filename(s): UMSL_NameOfSport_2C [e.g. UMSL_Baseball_2C]
2-Color Process Logo: Variants
BASEBALL
29
4 • 29
Grayscale LogoFilename: UMSL_Baseball_Gray
BASEBALL
SOCCER
VOLLEYBALL
BASKETBALL
SOFTBALL
ATHLETICS
GOLF
TENNIS
TRITON CLUB
30
4 • 30
Filename(s): UMSL_NameOfSport_Gray [e.g. UMSL_Baseball_Gray]
Grayscale Logo: Variants
TRITON CLUB
31
4 • 31
Black and White LogoFilename: UMSL_TritonClub_BW
BASEBALL
SOCCER
VOLLEYBALL
BASKETBALL
SOFTBALL
ATHLETICS
GOLF
TENNIS
TRITON CLUB
32
4 • 32
Filename(s): UMSL_NameOfSport_BW [e.g. UMSL_Baseball_BW]
Black and White Logo: Variants
UMSL Red Pantone • 1807 C
UMSL Yellow Pantone • 124 C
UMSL Classic Pantone • 134 C
33
Alternative Marks4-Color Process Tritons Logo
Filename: Tritons
UMSL Red Pantone • 1807 C
UMSL Yellow Pantone • 124 C
UMSL Classic Pantone • 134 C
UMSL Red Pantone • 1807 C
UMSL Yellow Pantone • 124 C
UMSL Classic Pantone • 134 C
34
3 • 34
Files Located in Alternates Folder
Alternates: 4-Color, 2-Color, Black and White
UMSL Red Pantone • 1807 C
UMSL Yellow Pantone • 124 C
UMSL Classic Pantone • 134 C
UMSL Red Pantone • 1807 C
UMSL Yellow Pantone • 124 C
UMSL Classic Pantone • 134 C
35
3 • 35
Files Located in Alternates Folder
Alternates: 4-Color, 2-Color, Grayscale
37
Primary Type Face
BarmenoABCDE FG H I J KLM NOPQRSTUVWXYZ
abcdefghi jk lmnopqrstuvwxyz 01234567890
Barmeno MediumABCDE FG H I J KLM NOPQRSTUVWXYZ
abcdefghi jk lmnopqrstuvwxyz 01234567890
Barmeno BoldABCDE FG H I J KLM NOPQRSTUVWXYZ
abcdefghi jk lmnopqrstuvwxyz 01234567890
Barmeno Bold Skewed 10°ABCDE FG H I J KLM NOPQRSTUVWXYZ
abcdefghi jk lmnopqrstuvwxyz 01234567890
Barmeno: Regular, Medium, Bold, Bold Oblique