Franklin Regional School District

LOGO & BRAND IDENTITY GUIDELINES

Revised June 2017

Franklin Regional School District

Logo Specifics1

Franklin Regional School District Logo & Branding Identity Guidelines

Logo Clear Space

Grey area indicates logo “safe zone.” Other graphics and visual el-ements can be placed up to the adjoining red

area boundary.

Logo Construction

The F and R are staggered with the R top

left corner aligned with the middle bar of the F.

The F and R are NOT attached or joined

together. An 1/8 inch of space exists between the

two letters.

The letter fill color is Vegas Gold or PMS 4545. Each letter is

outlined in PMS 655. Background is white or

transparent.

Franklin Regional School District

Typeface Details2

This is the secondary font used for the logo typeface. It was digitally enhanced by the logo

designer to create a look that is unique to Franklin Regional.

When to Use:

It can also be used for text in brochures and general correspondence.

Typeface Family

The only two font styles used for the FR logo are Gotham Book and Gotham Medium. Gotham Bold is

not part of the logo, but can be used

in other forms to enhance District typeface in brochures, letters, website,

etc.The Gotham family of fonts has

40 types of San Serif/Gothic fonts available in medium, light, narrow,

bold, and book.This font is widely used for corporate

logos and signage around the world. It was developed in 2000 for digital use.

Franklin Regional School District Logo & Branding Identity Guidelines

This is the primary font used for the logo typeface. It was digitally enhanced by the logo designer to create a look that is unique to Franklin Regional.

When to Use:

It can also be used when a strong emphasis needs placed on brochures and general correspondence.

This font was NOT used for the logo typeface.

When to Use:

It can also be used when the designer wishes to keep with the logo typeface theme and wishes

to place a strong emphasis on wording in advertisements, publications, and the website.

Franklin Regional School District

Color Specifications3

Franklin Regional School District Logo & Branding Identity Guidelines

Color Values

Screen: R229 G219 B186 Website: HEX/HTML D5CB9F

Process: C5 M6 Y30 K4

Color Values

Screen: R12 G28 B71Website: HEX/HTML 002252

Process: C5100 M80 Y12 K463

PMS: 4545

PMS: 655

Franklin Regional School District

Logo StyLeS (Lock UpS)4

Franklin Regional School District Logo & Branding Identity Guidelines

Primary Full Tone Color

This is the primary logo for use. This is the main, go-to

logo with sizes ranging from 100% to 25%.

Primary Full Tone Color

This is the flat color version that can be used when the design requires a cleaner

aesthetic.

Full Tone Grey scale

This is the flat color version can be used for higher qualit, b/w print reproduction where

a finer half-tone screen is used or needed.

Social Media

This is the social media version of the logo with no

background.

Franklin Regional School District

Logo Best Practices6

Franklin Regional School District Logo & Branding Identity Guidelines

Written Consent for Use

The logo may not be used or duplicated in any way by those not working for the District unless given written

consent from the Office of the Superintendent.

If your organization wishes to use the logo in a publication, for an item for sale, or other use, please contact the

Communications Department for the District.

Do Not Alter the Logo

Do not dhange or alter the FR logo in any way. This is the official branding

of the District and is the official logo that has been accepted and

approved.

Acceptable Unacceptable

Do Not Colorize the Logo

The logo is presented in the official FR colors. Do not add to or use any

other colors in the logo.

Acceptable Unacceptable

Logo Screening

The logo may be screened at 50% or 25% as long as it does not alter the

original design of the logo.

Acceptable Unacceptable

Do Not Resize the Logo

The logo has been designed using proper design ratios. Do not alter the

logo’s size or shape .

Acceptable Unacceptable

Franklin Regional School District

Business Cards & Letterhead

7

Business Cards

This is the officially accepted business card for all District employees

who need such a tool. This is the acceptable layout. The font is Gotham

Book and Gotham Medium and the PMS Colors of 4545 and 655 are required. Bondi Printing holds the

template for the card. Contact your manager for permission, if you need

to order business cards.

Franklin Regional School District Logo & Branding Identity Guidelines

Letterhead

This is the officially Letterhead for the entire District. What is shown is the required design and layout

of the letterhead. No other designs should be used. Letterhead is NOT

personalized for individual employees or departments. The font is Gotham

Book and Gotham Medium and the PMS Colors of 4545 and 655

are required. Bondi Printing holds the template for the letterhead. An electronic version of the letterhead

is on the “P” drive for employee download and use.

Franklin Regional School District

Panther/FRAthletic Logos

8

Primary Full Tone Color

This is a Panther Mascot/FR logo for use. This is the main, go-to logo with sizes ranging

from 100% to 25%.

Primary Full Tone Color

This is the flat color version that can be used when the design requires a cleaner

aesthetic.

Full Tone Grey scale

This is the flat color version can be used for higher qualit, b/w print reproduction where

a finer half-tone screen is used or needed.

Social Media

This is the social media version of the logo with no

background.

Primary Full Tone Color

This is a Panther Slash Paw/FR logo for use. This is the main, go-to logo with sizes

ranging from 100% to 25%.

Primary Full Tone Color

This is the flat color version that can be used when the design requires a cleaner

aesthetic.

Full Tone Grey scale

This is the flat color version can be used for higher qualit, b/w print reproduction where

a finer half-tone screen is used or needed.

Social Media

This is the social media version of the logo with no

background.

Primary Full Tone Color

This is a Whole Panther/FR logo for use. This is the main, go-to logo with sizes ranging

from 100% to 25%.

Primary Full Tone Color

This is the flat color version that can be used when the design requires a cleaner

aesthetic.

Full Tone Grey scale

This is the flat color version can be used for higher qualit, b/w print reproduction where

a finer half-tone screen is used or needed.

Social Media

This is the social media version of the logo with no

background.

Primary Full Tone Color

This is a Pantherhead logo for use. This is the main,

go-to logo with sizes ranging from 100% to 25%.

Primary Full Tone Color

This is the flat color version that can be used when the design requires a cleaner

aesthetic.

Full Tone Grey scale

This is the flat color version can be used for higher qualit, b/w print reproduction where

a finer half-tone screen is used or needed.

Social Media

This is the social media version of the logo with no

background.

Primary Full Tone Color

This is a Paw logo for use. This is the main, go-to logo

with sizes ranging from 100% to 25%.

Primary Full Tone Color

This is the flat color version that can be used when the design requires a cleaner

aesthetic.

Full Tone Grey scale

This is the flat color version can be used for higher qualit, b/w print reproduction where

a finer half-tone screen is used or needed.

Social Media

This is the social media version of the logo with no

background.

Primary Full Tone Color

This is a Whole Panther logo for use. This is the main,

go-to logo with sizes ranging from 100% to 25%.

Primary Full Tone Color

This is the flat color version that can be used when the design requires a cleaner

aesthetic.

Full Tone Grey scale

This is the flat color version can be used for higher qualit, b/w print reproduction where

a finer half-tone screen is used or needed.

Social Media

This is the social media version of the logo with no

background.