Office 365 Through Partner Marketing File

Ilse WathionGunter Staes 04APR2011

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Content of this Online Meeting

• Become a launch Partner• Launch Momentum• Lead Generation• Readiness• Other Benefits

| Copyright© 2010 Microsoft Corporation

Launch Momentum: to customers & press

• Press Outreach• Beta Timeframe (Limited)• GA Timeframe (Visibility for all ref cases incl partner visibility)

• Customer Outreach• An exclusive C-level event on cloud computing.• Business lunches with our partners. (See also Partner Gives & Gets)• Dedicated briefings and workshops for specific customer groups.• Cloud Power Campaign: above the line marketing campaign.• Microsoft Demo-Days. (June 2011)• Techdays (April 2011)• Infosecurity (March 2011)

• Circle of insight• CIO Advisory boards• Social Media

• Follow us on twitter : @Office365, • Visit our page on Facebook http://www.facebook.com/office365

| Copyright© 2010 Microsoft Corporation

Marketing campaign: Elevate your Business - SMB• Timing

• Start: from beta launch• Registrations until 29 May• Selection of 3 SMB’s: first week of June• Voting period: 6 June – 12 June (tbc)• Implementation: July/August

• For making this a success, we count on the support of our Cloud Essentials or Accelerate Partners. 

• Partner criteria:• Office 365 Launch Partners.• Completed 2 BPOS implementations (Any size)

 • Partner gets

• Logo mentioned on website• Leads (registrations on contest). Only 1 company can win the prize, the rest of the registered companies will

be distributed among participating partners. • Written and video case for partner that does the implementation (value: 5000EUR). This testimonial will be

further used in to-customer communications.

 • Partner gives

• Communicate on action through communication on partner website and newsletter • A free implementation of the services (maximum of 4 days, depending on work).

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Customer case

As an official Office365 Launch Partner, we will sponsor one Microsoft-funded customer case study, being a written case study of an Office 365 beta adopter. Moreover for some of the best cases, Microsoft will co-fund a video case in order to drive visibility on your success. The case studies will be used in our press moments, on our public websites and other communication channels linked to the Office 365 launch. You will also be able to use the material in order to amplify the visibility and impact.  Partner criteria:• Office 365 Launch Partner• Completed 2 BPOS implementations • First 5 Approved Reference Cases only 

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Office 365 Marketplace Value PropositionAt Launch: online destination, based on the Pinpoint platform, for:

1. Office 365 customers to find high-quality partners/apps for Office 365 Partners/solutions approved by Microsoft Customers Ratings & Reviews Rich search/browse capabilities

2. Microsoft partners to publicize their products and services to customers Customer leads Promotion as ‘best partners’ Customer site analytics

3. Microsoft field to locate and promote local partners and solutions Localized User experience Sub ownership on partner nomination and

approval, ‘featured partners’

Long-term: transactional marketplace enabling easy purchase & deploy of apps integrated with Office 365

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Marketplace Experience

Professional Services and Applications approved by Microsoft Business Groups/field

Browse by: Department, Business Need, Industry, ‘Works with’

Search with multiple filter options

Geo-location view of companies

Customer Ratings & Reviews

Cloud Accelerate badge, priority in search ranking

Site Analytics (# of clicks, popular search words, most viewed marketing collateral) in partner dashboard

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Become a Launch Partner

• Registration:• Register yourself as a launch partner using the “Marketing Factory

tool” before 20th of April 2011. http://www.click2attend.be/microsoft/register4Office365.aspx

• Partner criteria:• All Launch Partners Should have planned an Office 365 Launch

event• Be at least a Cloud Essentials partner.

http://www.microsoftcloudpartner.com • Deploy an Office 365 Beta Account for every attendee at your

Launch event• Commit to Follow all Sales/Technical trainings in FY11Q4• Commit to Share your pipeline on a monthly basis including min. 2

Office 365 Beta opportunities with Microsoft• Partner gets:

• Official Office 365 Launch partner Roll-up• Microsoft Speaker at Launch event• New World Of Work Event @ Microsoft• Launch in the Box Material

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Become a Cloud Essentials partner

• 3 steps:• Follow an online training• Complete an assessment• Sign an agreement

• Benefits:• BPOS licenties for internal use

(IUR)• BPOS demo account (20 users)

• Other Cloud Essentials benefits:• CRM Online (250 licenses),

Windows Intune (10 devices), Windows Azure

• Marketplace participation: Pinpoint

• Sales & Marketing material• Pre-sales and technical support

Go to: https://www.microsoftcloudpartner.com/

| Copyright© 2010 Microsoft Corporation

Gives & gets

Official Launch Partner Official Launch Partner + Completed 2 BPOS implementations

Roll-Up 5 First Approved Reference Cases Paid by Microsoft.

New World of Work Event @ Microsoft Office 365 Business Lunch

Launch in a Box Elevate your Business Campaign

Office 365 Market place visibility  

Speaker for your launch event  

Official Launch Partner Official Launch Partner + Completed 2 BPOS implementations

Participate in SYTYCD Register your advanced (eg. Business related workflow) Solution on the Office 365 Marketplace

Follow Training (Sales/Technical) + be at least cloud essentials partner

 

Profile your Basic Office 365 implementation solution in the Office 365 Marketplace

 

Partner Launch event

Share Opportunities

Office 365 Partner Gets.Office 365 Partner Gives.

Gets

Gives

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Sales Training

Level Date Titel Type

300 4 May Sales@Night - What is new in Office 365.http://www.microsoft.com/belux/partner/ptf/invitation.aspx?id=1606

ILT

300 NA Getting to Microsoft Office 365 (Online) https://training.partner.microsoft.com/learning/app/management/LMS_ActDetails.aspx?UserMode=0&ActivityId=714487

Online

300 NA How to Sell Enterprise Solutions Based on Office 365 for SI (Online). available in April. To be informed subscribe to http://ptf.comportal.be/rss.aspx?list=trainings&lang=nl&id=CLOUD

Online

300 NA Selling Microsoft Dynamics CRM 2011 for Microsoft Office 365 Partners (Online). https://training.partner.microsoft.com/learning/app/management/LMS_ActDetails.aspx?UserMode=0&ActivityId=724261

Online

+ Online training

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Technical training

Level Date Titel Type

300 4 May Technical update: Office 365 Real Life Scenarios. http://www.microsoft.com/belux/partner/ptf/invitation.aspx?id=2094

ILT

300 20-22 June Advanced Training on Office 365. http://www.microsoft.com/belux/partner/ptf/invitation.aspx?id=2092

ILT

300 11-13 July Advanced Training on Office 365 http://www.microsoft.com/belux/partner/ptf/invitation.aspx?id=2093

ILT

+ Online training

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So you think you can demo

• Date: 9th of June 2010, starting around 13:00, with the first demo given at 13:30, closing drink at the end (expected around 17:00)

• Location: Microsoft Belgium, Corporate Village, Da Vincilaan 3, 1935 Zaventem (parking is under the building)

• Register at http://www.eventbrite.com/event/1218439385 • Your demo will be recorded by an on-site AV-engineer• All participants are invited to watch the demos of the other

participants• A separate meeting room is available to prepare your system(s)

from the demonstration• One wireless connection is available via the Microsoft wireless

guest network. Important: th is is not an open wireless system; one logon will be foreseen per participant. If you need multiple logons/connections, please inform us as soon as possible

| Copyright© 2010 Microsoft Corporation

Timeline

ASAP :• C

omplete your technical & Sales training

(See p 12)

• Register for your Beta Account at http://www.office365.Com

Before 20 April 2011 :• R

egister as Office 365 Launch partner at http://www.click2attend.be/microsoft/register4Office365.aspx

• Register to be a cloud essentials partner

30 April 2011 : • M

ake sure your Business lunch is scheduled

• Profile your Basic Office 365 implementation solution in the Office 365 Marketplace (see p 12)

• Make sure your "New World Of Work" Discovery session is booked

9 June 2011 :• P

articipate in SYTYCD contest. (Register at http://www.eventbrite.com/event/1218439385 )

30 June 2011 : • R

egister your advanced Solution on the Office 365 Marketplace (See p 12)

| Copyright© 2010 Microsoft Corporation

BPOS/Office 365 Support

• BPOS support: 0800 80 574 or via the website• For all kind of questions about BPOS & technical support

• Pre-sales support: +32 (2) 704 3259 of BENLTSA@Microsoft.com

• Technical guidance about features, product capabilites and integration of Microsoft solutions and assistance with troubleshooting in a testing or demo environment

•  Support during a complex deal• Your commitment: BPOS sales training & technical deep-dive training• Contact Microsoft

| Copyright© 2010 Microsoft Corporation

© 2010 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.

The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted

to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

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