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GfK DigiTension Conference @ Lamot Mechelen, September 23rd. http://www.gfk-events.be/en/

Citation preview

Page 1: Presentatie plenair 1 - Jef Staes, Kathy Sheehan
>

GFK DIGITENSION

Christine Tresignie

4copy GfK 2014 | Digitension

5copy GfK 2014 | Digitension

INTEGRATION IS KEY FOR DELIVERING TRUE RICHNESS

6copy GfK 2014 | Digitension

Our new organisation model research skills versus industry expertise

Automotive

Consumer Goods

Fashion amp Lifecycle

Financial Services

Health

Media amp Entertainment

Public Services

Retail

Technology

Travel amp Tourism

Our industry expertise

Client successes

Dig

ital Market Intellige

nce

Dig

ital Market Intellige

nce

Our research expertise

Brand and customer Experience

Audience Insights

Retail Sales Tracking

Shopper experience

Innovation

Consumer Panel

7copy GfK 2014 | Digitension

Connecting the dots

8copy GfK 2014 | Digitension

We connect every touch point of the Customer Journey

Internet usage

Mobile usageBuying behaviour (What where when)

Audience Measurement

Retail sales

Needs perceptions motivations experiences

9copy GfK 2014 | Digitension

A fast changing consumer driven digital age

Read blog

Forum

Watch video on mobile

Reviews

Apps

10copy GfK 2014 | Digitension

Source 2013 Roper Reportsreg Worldwide ndash Consumer behavior and attitudes in 31 markets

The explosion of digital devices and internet accessibility have changed the way consumershellip

SearchShop Communicate

Engage

with brands

Gather

information 70of people accessing the

internet globally use more than one device to connect

The hyper-connected world is happening now and itrsquos driven by multi device usage

11copy GfK 2014 | Digitension

And consumers expect brands to fit their flexible always connected lifestyle

Source GfK m-sites product research Australia 2013

Eat44

Commute 42

Watch TV 36

Work33 Use

laptop30

Musicradio29

Talk 21

Use tablet 18

Study 9

Read papersmagazines 9

Cook 8

Shop 6

What other things people do while reading news content on mobile devices

NEWS

12copy GfK 2014 | Digitension

81 of social media users regularly

use coupons vouchers and deals when

shopping

Source Roper Reportsreg Worldwide ndash Consumer behavior and attitudes in 25 markets | GfK Digital Market Intelligence ndash bespoke research from more than 3500 UK consumers February 2013 | Altimeter Group 2013 Sprout social index Dec 2013 | YouTube press statistics

With consumerrsquos fast adoption of social media everything is more spontaneous immediate and sometimes out of your control

hellip Over a billion people use Facebook to connect and share the things they care about More than a million

advertisers use YouTube as an advertising

platform

Over 6 billion hours of video are watched each month

on YouTube - thats almost an hour for every person on Earth

Consumers guide each other through

sharing and reviews 72 of visitors to a travel review site were

influenced by a review

13copy GfK 2014 | Digitension

As a result purchase pathways can be extremely complex

Read blog

Forum

Watch video on mobile

Reviews

Apps

So understanding the consumer journey has never been more important

14copy GfK 2014 | Digitension

We have integrated these new evolutions in our RampD and research solutions

Read blog

Forum

Watch video on mobile

Reviews

Apps

15copy GfK 2014 | Digitension

bull Devices usedbull Time of day + Day of weekbull Locationbull Sites visitedbull Apps usedbull Visit duration

bull Consumer panelsbull Geomarketingbull hellip

Consumer Data Assets

Mobile Internet Activity

Network Operators GfK

GfK Mobile Insights

BIG DATA SMART DATA - Highly granular view of mobile users by integrating network and user centric data

16copy GfK 2014 | Digitension

Exploring the mobile web and the people who use ithellip

2SITE Mobile Web Benchmark

1AUDIENCE Mobile Audience Measurement

3DEVICEMobile Device Insights

Web browsing

App-usage Search

Advertising

Demographics

Device

Where

When

Purchases

Activity

Subscription

17copy GfK 2014 | Digitension

INTRODUCING EMO Scantrade

Your face says a lot about your emotions

17

NEW TECHNOLOGY - Measuring emotions with facial coding

18copy GfK 2014 | Digitensioncopy GfK 2014 | Digitension

EMO Scan Analysis

0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45

1st inattention faultthe guy switches off the

computer

Consequence he feels desperate

Brand signaturewith specific music and

pack

2d inattention faultthe guy destroys the

money he has just takenat the cash dispenser

Consequence he feels desperate

Brand signaturewith same specific

musicand pack

New story

3d inattention faultthe guy clicks on thedelete button on his

file

Consequence he feels desperate

Music happenswith direct negativeemotional response

Brand signaturewith same specific

musicand pack

The three scenes build to a very positive emotional response

19copy GfK 2014 | Digitensioncopy GfK 2014 | Digitension

EMO Scan insights

0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45

Music happens

with direct negative

emotional response

InterestCuriosity

Joy

Desire

Trust

Passion

This humorous ad builds a feeling of trust in the brand

20copy GfK 2014 | Digitension

21copy GfK 2014 | Digitension

Event app

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

jefstaes

You are a SheepOrganizations in Search of a New Balance

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Its a story about learning change

amp innovationIts a story

about Switch3DSheep Smarts Red Monkeys

Culture Innovation amp Brains

Awak

enin

g

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Dis

clai

mer

Any resemblancewith real persons or

organizations is unintentionally

Im not responsiblefor any mental discomfort during or after the session

Kempen Belgium

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

83 SlidesFa

st

40 Minutes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Letrsquos start hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

What the fk is happening

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

A dramatic story in 7 steps hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global information wavePowered by the Internet 1

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

6 Paradigm Changing Events

1771 Industrial Revolution

1829 Steam Railways

1875 Steel ElectricityHeavy Engineering

1908 Oil AutomobilesMass Production

1971 Information TechnologyTelecommunication

New Global RealityInformation lsquobecomesrsquo

the 5the element

2013

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

6 Paradigm Changing Events

1771 Industrial Revolution

1829 Steam Railways

1875 Steel ElectricityHeavy Engineering

1908 Oil AutomobilesMass Production

1971 Information TechnologyTelecommunication

New Global RealityInformation lsquobecomesrsquo

the 5the element

2013

PASSIONevolution

For people without passion in

evolution information has no value

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Whats the impact of theglobal information wave

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D becomes 3DPowered by Information2

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Power of the market the world hellip

Information Shortage Information Luxury

Switch3D

2D-Age

3D-Age

ldquoINFO-FUELEDrdquoOrganizations

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Switch3D

The origin of 3D-Species

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global 3D-Smart WavePowered by 3D-Learning3

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global 3D-Smart WavePowered by 3D-Learning3 But first hellip

The world of 2D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Schools hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Information Flow

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Talent Limiter

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Tough Statement

In 2D-Schools you dont get a degree

based on passion for your talents but

on your ability to study stuff without

passion and talent

A = Affirmative B = Negative

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Can it get any worse

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Then we went to work in2D-Organizations hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Education Information Shortage

2D-Low Salary 2D-High Salary

2D-Organizations

2D-Organograms2D-Managers

2D-Function Description

2D-Appraisal Talks

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Houston we have a problem

very big global

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

ldquoIf you put fences around peopleyou get sheep

William McKnight (former CEO of 3M)

hellip with a Diploma and a Function Descriptionrdquo

Jef Staes (former sheep)

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Work Space

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Sheep Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Human Resources Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Protest

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Lost Generation

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

80Not Engaged

ldquoNot Passionateabout Evolutionrdquo

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Tough Statement

In 2D-Organizations you dont get

work based on your passion and talents

but on your ability to work without

passion and talent

A = Affirmative B = Negative

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

What are 3D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

3D-Smarts 3D-COMPETENCES

TALENTSDIVERSITY-VALUE

PASSIONEVOLUTION-SUFFERING

INFORMATIONFLOW

ACTIONRESULT-DOPAMINELearning is a physical process

Real learning only happens when you

are in the groove with your talents

Jef Staes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Whats the impact of theglobal 3D-Smart wave

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global 3D-Innovation WavePowered by 3D-Smarts4

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Information Innovation

There are nosecrets anymore

3D-SMARTS

Passion in Evolutio

n

EntrepreneurshipBright Creative

Creative Destruction

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Introduction

Ships in trouble

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Chicken

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We face an ldquoExtinction Level Eventrdquo for 2D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The Rise and Fall of My Generation hellip

Power of the market the world hellip

Information Shortage Information Luxury

2D-Age

3D-Age

INFO FUELED

Rise2D-Smarts

Fall2D-Smarts

Rise3D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global SOS

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global SOS

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organizations in Search of a New Balance5

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Power of the market the world hellip

2D-Organizations2D-Balance

In search ofa New Balance

3D-Organizations3D-Balance

Switch3D

Business Innovationpowered by

Culture Innovation

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Its a revolution hellipItrsquos a drama hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Power of the market

Time

3D-Organizations3D-Balance

2D-Organizations2D-Balance

3D-Age2D-Age

Threat or opportunity

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

ldquoTough Statement

People who see 3D as a threat

have more power than people who

see 3D as an opportunity

A = Affirmative B = Negative

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We have to face the dramarsquos

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We have to reinventInnovation Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

From Continuous Improvementto Continuous Innovation6

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

CONSENSUSBased Improvement

2D-Information

2D-Smart Creativity

2D-Entrepreneurship

CONFLICTBased Innovation

3D-Information

3D-Smart Creativity

3D-Entrepreneurship

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Learning from the jungle hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Where is the source of the bio-diversity in a jungle

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

hellip at the edge (verge)

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Open Innovation starts at the edge

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Result a red monkey

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Drop the red monkey in the middle what happens

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red MonkeyHunters

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red Monkeyreg Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic EvolutionRed Monkey Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

Red Monkey Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS

SETTLERS

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation is a battle field

Comprehendthe battlefield

WHY

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS

SETTLERS

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation = Networking

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Who are the best networkers

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation is the resultof a red monkey that

has survived a conflict

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Recipe for successful innovation in 3D

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red MonkeyInnovation Management7

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Believers only

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We need Organic Evolution

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

OrganicEvolution

CREATORS

PIONEERS

FOLLOWERSSETTLERS

MISSIONING

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The most important word

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

3D-RESPECT

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Our Consensus Modelhas to change into a

ldquoRespectfulrdquo Conflict Model

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The second most important sticker

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

0032 472 61 71 51

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

copy GfK 2014| GfK DigiTension | September 23 2014 109

GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen

Kathy Sheehan | kathysheehangfkcom

copy GfK 2014| GfK DigiTension | September 23 2014 110

ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo

--- GfK Consumer Trends

the future of a marketrdquo

GfK Consumer Trends

copy GfK 2014| GfK DigiTension | September 23 2014 111

2014| A new world of hyper-personalization

copy GfK 2014| GfK DigiTension | September 23 2014 112

ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0

2014 | A world of worry about personal future

In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student

says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times

copy GfK 2014| GfK DigiTension | September 23 2014 113

ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter

Expenditures become extensions of experience

ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that

speak to you and will remain in your liferdquo

copy GfK 2014| GfK DigiTension | September 23 2014 114

A world that seems increasingly against me

Riots in Sweden

Political amp economic turmoil in Middle East

New questions about strength of Chinarsquos

long-bullish economyProtests in Brazil

Nothing is secret Nothing is private

Protests in Turkey

copy GfK 2014| GfK DigiTension | September 23 2014 115

Getting to Me | A Narrowing Focus

copy GfK 2014| GfK DigiTension | September 23 2014 116

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2

Breaking away from the crowd

-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average

globally versus 91 hours in 2009)

-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)

copy GfK 2014| GfK DigiTension | September 23 2014 117

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1

A growing focus on intimacy

ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value

+6 ranks from 2008 12 among 54 Personal Values

copy GfK 2014| GfK DigiTension | September 23 2014 118

A new social calculus

Asset In this crazy stressful world you have to focus on the things that

keep you on track and happy

Liability Too much time is wasted on things that arenrsquot important ndash who

really needs 900 ldquofriendsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 119

Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

Personal fulfillment is a rising priority

ExcitementldquoHaving stimulating experiencesrdquo

Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)

IndividualityldquoBeing different from othersrdquo

+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)

Curiosity ldquoWanting to explore and learn about new thingsrdquo

+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)

+6 +7

+8

copy GfK 2014| GfK DigiTension | September 23 2014 120

Others are a declining priority

-5-8

-4

Social stability ldquoSeeking stability of societyrdquo

Globally -8 to 29

Helpfulness ldquoMaking the effort to assist othersrdquo

-5 to 30

Friendship ldquoHaving close supportive friendsrdquo

-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

-11

Respecting AncestorsldquoSeeking stability of societyrdquo

Globally -11 ranks from 2008 to 28 today

copy GfK 2014| GfK DigiTension | September 23 2014 121

The drive will be toward accelerated intimacy

ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my

right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo

ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013

copy GfK 2014| GfK DigiTension | September 23 2014 122

See The Future - Innovation Opportunity Area 1 | Bio-design

Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions

copy GfK 2014| GfK DigiTension | September 23 2014 123

Three vectors exploring increasingly complex bio-data

Measure Me

Sense Me

Be Me

DNA-based skin care program

Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points

Cortex3D printing of customized exo-casts

Tissue regenerationAllows for custom reconstruction of body parts

Glybera ndash 2012First gene therapy treatment approved by European Commission

SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions

Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state

TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants

copy GfK 2014| GfK DigiTension | September 23 2014 124

Alzheimers Ecuador Making it personal

124

>

copy GfK 2014| GfK DigiTension | September 23 2014 125

Multi-tasking lifestyles and growing comfort with automation drive consumers to seek out solutions that anticipate plan and execute increasingly complex decision-making tasks using a variety of personal social and behavioral inputs

See The Future - Innovation Opportunity Area 2 | Anticipated Lifestyle

copy GfK 2014| GfK DigiTension | September 23 2014 126Roper Reports Worldwide 2008 and 2013 (short trend core 25 markets) QB2

Shop groceries Cooking for fun Eat on the go Planmanage finances

Home DIY Gardeningyardwork

62

42

21 23

14 16

70

51

30 30

19 19

2008 2013

Consumers increasingly ldquodoing morerdquo

globally who engaged in activity weekly or more often

copy GfK 2014| GfK DigiTension | September 23 2014 127

Attention spans are decreasing

Roper Reports Worldwide 2013 (mixed-mode trend core 25 markets age 15+) O2 httpwwwstatisticbraincomattention-span-statistics Associated Press httpwwwonlinegraduateprogramscominstant-america2009 data

30 of global consumers agree

ldquoIf a new technology product is not simple to use I lose interest in itrdquo (+2 pts from 2010)

1 in 4 people abandon a web page that takes more than four seconds to load

50 of mobile phone users abandon a page if it doesnrsquot load in 10 seconds

8 million reduction of searches on Google when slowing the results by just 410th of a second

28 Proportion of words are read on an average web page (593 words)

27 minutes is the average length of single Internet video watched

copy GfK 2014| GfK DigiTension | September 23 2014 128

Roper Reports US Spring 2014 Q38 (top-2 box) Roper Reports Worldwide 2013 QJ1O2 (US filter 15+ top-2 box on 7-point scale)

Consumers Expect Real-timeInformation amp Brand Experiences

+ =of consumers expect to be able to access content regardless of the device or platform

77

42agree ldquoTo me it is important to always be reachable wherever I amrdquo

27agree ldquoI really need the shops amp services I use to be available at all timesrdquo

Google Glass observes and records the world

ldquo15 minutes for a quote is out of touchrdquo

7frac12 minutes could save you on car insurance

copy GfK 2014| GfK DigiTension | September 23 2014 129Roper Reports Worldwide 2013 (mixed mode core 25 countries) O4 O9

Super Connected Consumers whoManage the real-time world are Emerging

These active social media users are

of global consumers are Super Connected Consumers

Always on the lookout for new products services

Look for novelty fun even in

everyday items

Spends lots of time researching brands before making major purchases

Technology empowersthem to do this

Greater propensity to switch if dissatisfied with

product service

More likely to have switched from name brands to less

expensive alternatives

More likely to used money-saving strategies

to get the best deal

True in developing as well as developed

markets

17

copy GfK 2014| GfK DigiTension | September 23 2014 130Roper Reports US 2012 Fall Core Q10 11 (online) RRUS 2000-1 Q92 93 (in-person)

Americans continue showing a greater openness and desire towards automation

A car that drives for you when you donrsquot feel like driving

Robots that do household tasks like cleaning amp cooking

Refrigerators that re-order groceries for you

4932

2000 2012

4635

3124

copy GfK 2014| GfK DigiTension | September 23 2014 131

Time saving solutions are the most critical

What is innovation to you

Easier way of doing something (78)

Faster way of doing something (72)

Something I didnrsquot know I needed (44)

Something that my friends will notice (29)

Roper Reports US 2013 February (Telecell) Q4

copy GfK 2014| GfK DigiTension | September 23 2014 132

NEST Most people leave the house at one temperature and forget to change it So Nest learns your schedule programs itself and can be controlled from your phone Teach it well and Nest can lower your heating and cooling bills up to 20

Devices get smarter and more interconnected as we move toward the lsquoInternet of Thingsrsquo

Automation

Coordination

Roomba

httpnestcomliving-with-nest

Computer-controlled sensors find open parking spaces based on their estimation of the proximity of other vehicles Once an open space is detected it directs the vehicles steering wheel to parallel park the car The driver controls the speed of the car via the gas and brake pedals the maneuvering of the vehicle into the parking space is done by the car itself

httponlinewsjcomarticleSB10001424052748703734504575125883649914708html

Anticipation

The ldquoInternet of Thingsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 133

Anticipated Actions | Nissan Paint

>

copy GfK 2014| GfK DigiTension | September 23 2014 134

Email kathysheehangfkcom

bloggfkcom

Mobile

Blog

M +1 212 464 7972

copy GfK 2014| GfK DigiTension | September 23 2014 135

  • Slide 1
  • Slide 2
  • GfK digitension
  • Slide 4
  • Integration is key for delivering true richness
  • Our new organisation model research skills versus industry e
  • Connecting the dots
  • Slide 8
  • A fast changing consumer driven digital age
  • The explosion of digital devices and internet accessibility hav
  • And consumers expect brands to fit their flexible always conne
  • With consumerrsquos fast adoption of social media everything is mor
  • As a result purchase pathways can be extremely complex
  • We have integrated these new evolutions in our RampD and research
  • Slide 15
  • Exploring the mobile web and the people who use ithellip
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Event app
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Slide 58
  • Slide 59
  • Introduction
  • Slide 61
  • Chicken
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Getting to me
  • Slide 110
  • 2014| A new world of hyper-personalization
  • 2014 | A world of worry about personal future
  • Expenditures become extensions of experience
  • A world that seems increasingly against me
  • Getting to Me | A Narrowing Focus
  • Breaking away from the crowd
  • A growing focus on intimacy
  • A new social calculus
  • Personal fulfillment is a rising priority
  • Others are a declining priority
  • The drive will be toward accelerated intimacy
  • See The Future - Innovation Opportunity Area 1 | Bio-design
  • Slide 123
  • Alzheimers Ecuador Making it personal
  • Slide 125
  • Consumers increasingly ldquodoing morerdquo
  • Attention spans are decreasing
  • Consumers Expect Real-time Information amp Brand Experiences
  • Super Connected Consumers who Manage the real-time world are Em
  • Americans continue showing a greater openness and desire toward
  • Time saving solutions are the most critical
  • Slide 132
  • Anticipated Actions | Nissan Paint
  • Slide 134
  • Slide 135
Page 2: Presentatie plenair 1 - Jef Staes, Kathy Sheehan

GFK DIGITENSION

Christine Tresignie

4copy GfK 2014 | Digitension

5copy GfK 2014 | Digitension

INTEGRATION IS KEY FOR DELIVERING TRUE RICHNESS

6copy GfK 2014 | Digitension

Our new organisation model research skills versus industry expertise

Automotive

Consumer Goods

Fashion amp Lifecycle

Financial Services

Health

Media amp Entertainment

Public Services

Retail

Technology

Travel amp Tourism

Our industry expertise

Client successes

Dig

ital Market Intellige

nce

Dig

ital Market Intellige

nce

Our research expertise

Brand and customer Experience

Audience Insights

Retail Sales Tracking

Shopper experience

Innovation

Consumer Panel

7copy GfK 2014 | Digitension

Connecting the dots

8copy GfK 2014 | Digitension

We connect every touch point of the Customer Journey

Internet usage

Mobile usageBuying behaviour (What where when)

Audience Measurement

Retail sales

Needs perceptions motivations experiences

9copy GfK 2014 | Digitension

A fast changing consumer driven digital age

Read blog

Forum

Watch video on mobile

Reviews

Apps

10copy GfK 2014 | Digitension

Source 2013 Roper Reportsreg Worldwide ndash Consumer behavior and attitudes in 31 markets

The explosion of digital devices and internet accessibility have changed the way consumershellip

SearchShop Communicate

Engage

with brands

Gather

information 70of people accessing the

internet globally use more than one device to connect

The hyper-connected world is happening now and itrsquos driven by multi device usage

11copy GfK 2014 | Digitension

And consumers expect brands to fit their flexible always connected lifestyle

Source GfK m-sites product research Australia 2013

Eat44

Commute 42

Watch TV 36

Work33 Use

laptop30

Musicradio29

Talk 21

Use tablet 18

Study 9

Read papersmagazines 9

Cook 8

Shop 6

What other things people do while reading news content on mobile devices

NEWS

12copy GfK 2014 | Digitension

81 of social media users regularly

use coupons vouchers and deals when

shopping

Source Roper Reportsreg Worldwide ndash Consumer behavior and attitudes in 25 markets | GfK Digital Market Intelligence ndash bespoke research from more than 3500 UK consumers February 2013 | Altimeter Group 2013 Sprout social index Dec 2013 | YouTube press statistics

With consumerrsquos fast adoption of social media everything is more spontaneous immediate and sometimes out of your control

hellip Over a billion people use Facebook to connect and share the things they care about More than a million

advertisers use YouTube as an advertising

platform

Over 6 billion hours of video are watched each month

on YouTube - thats almost an hour for every person on Earth

Consumers guide each other through

sharing and reviews 72 of visitors to a travel review site were

influenced by a review

13copy GfK 2014 | Digitension

As a result purchase pathways can be extremely complex

Read blog

Forum

Watch video on mobile

Reviews

Apps

So understanding the consumer journey has never been more important

14copy GfK 2014 | Digitension

We have integrated these new evolutions in our RampD and research solutions

Read blog

Forum

Watch video on mobile

Reviews

Apps

15copy GfK 2014 | Digitension

bull Devices usedbull Time of day + Day of weekbull Locationbull Sites visitedbull Apps usedbull Visit duration

bull Consumer panelsbull Geomarketingbull hellip

Consumer Data Assets

Mobile Internet Activity

Network Operators GfK

GfK Mobile Insights

BIG DATA SMART DATA - Highly granular view of mobile users by integrating network and user centric data

16copy GfK 2014 | Digitension

Exploring the mobile web and the people who use ithellip

2SITE Mobile Web Benchmark

1AUDIENCE Mobile Audience Measurement

3DEVICEMobile Device Insights

Web browsing

App-usage Search

Advertising

Demographics

Device

Where

When

Purchases

Activity

Subscription

17copy GfK 2014 | Digitension

INTRODUCING EMO Scantrade

Your face says a lot about your emotions

17

NEW TECHNOLOGY - Measuring emotions with facial coding

18copy GfK 2014 | Digitensioncopy GfK 2014 | Digitension

EMO Scan Analysis

0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45

1st inattention faultthe guy switches off the

computer

Consequence he feels desperate

Brand signaturewith specific music and

pack

2d inattention faultthe guy destroys the

money he has just takenat the cash dispenser

Consequence he feels desperate

Brand signaturewith same specific

musicand pack

New story

3d inattention faultthe guy clicks on thedelete button on his

file

Consequence he feels desperate

Music happenswith direct negativeemotional response

Brand signaturewith same specific

musicand pack

The three scenes build to a very positive emotional response

19copy GfK 2014 | Digitensioncopy GfK 2014 | Digitension

EMO Scan insights

0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45

Music happens

with direct negative

emotional response

InterestCuriosity

Joy

Desire

Trust

Passion

This humorous ad builds a feeling of trust in the brand

20copy GfK 2014 | Digitension

21copy GfK 2014 | Digitension

Event app

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

jefstaes

You are a SheepOrganizations in Search of a New Balance

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Its a story about learning change

amp innovationIts a story

about Switch3DSheep Smarts Red Monkeys

Culture Innovation amp Brains

Awak

enin

g

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Dis

clai

mer

Any resemblancewith real persons or

organizations is unintentionally

Im not responsiblefor any mental discomfort during or after the session

Kempen Belgium

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

83 SlidesFa

st

40 Minutes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Letrsquos start hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

What the fk is happening

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

A dramatic story in 7 steps hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global information wavePowered by the Internet 1

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

6 Paradigm Changing Events

1771 Industrial Revolution

1829 Steam Railways

1875 Steel ElectricityHeavy Engineering

1908 Oil AutomobilesMass Production

1971 Information TechnologyTelecommunication

New Global RealityInformation lsquobecomesrsquo

the 5the element

2013

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

6 Paradigm Changing Events

1771 Industrial Revolution

1829 Steam Railways

1875 Steel ElectricityHeavy Engineering

1908 Oil AutomobilesMass Production

1971 Information TechnologyTelecommunication

New Global RealityInformation lsquobecomesrsquo

the 5the element

2013

PASSIONevolution

For people without passion in

evolution information has no value

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Whats the impact of theglobal information wave

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D becomes 3DPowered by Information2

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Power of the market the world hellip

Information Shortage Information Luxury

Switch3D

2D-Age

3D-Age

ldquoINFO-FUELEDrdquoOrganizations

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Switch3D

The origin of 3D-Species

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global 3D-Smart WavePowered by 3D-Learning3

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global 3D-Smart WavePowered by 3D-Learning3 But first hellip

The world of 2D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Schools hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Information Flow

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Talent Limiter

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Tough Statement

In 2D-Schools you dont get a degree

based on passion for your talents but

on your ability to study stuff without

passion and talent

A = Affirmative B = Negative

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Can it get any worse

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Then we went to work in2D-Organizations hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Education Information Shortage

2D-Low Salary 2D-High Salary

2D-Organizations

2D-Organograms2D-Managers

2D-Function Description

2D-Appraisal Talks

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Houston we have a problem

very big global

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

ldquoIf you put fences around peopleyou get sheep

William McKnight (former CEO of 3M)

hellip with a Diploma and a Function Descriptionrdquo

Jef Staes (former sheep)

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Work Space

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Sheep Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Human Resources Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Protest

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Lost Generation

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

80Not Engaged

ldquoNot Passionateabout Evolutionrdquo

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Tough Statement

In 2D-Organizations you dont get

work based on your passion and talents

but on your ability to work without

passion and talent

A = Affirmative B = Negative

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

What are 3D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

3D-Smarts 3D-COMPETENCES

TALENTSDIVERSITY-VALUE

PASSIONEVOLUTION-SUFFERING

INFORMATIONFLOW

ACTIONRESULT-DOPAMINELearning is a physical process

Real learning only happens when you

are in the groove with your talents

Jef Staes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Whats the impact of theglobal 3D-Smart wave

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global 3D-Innovation WavePowered by 3D-Smarts4

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Information Innovation

There are nosecrets anymore

3D-SMARTS

Passion in Evolutio

n

EntrepreneurshipBright Creative

Creative Destruction

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Introduction

Ships in trouble

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Chicken

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We face an ldquoExtinction Level Eventrdquo for 2D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The Rise and Fall of My Generation hellip

Power of the market the world hellip

Information Shortage Information Luxury

2D-Age

3D-Age

INFO FUELED

Rise2D-Smarts

Fall2D-Smarts

Rise3D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global SOS

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global SOS

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organizations in Search of a New Balance5

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Power of the market the world hellip

2D-Organizations2D-Balance

In search ofa New Balance

3D-Organizations3D-Balance

Switch3D

Business Innovationpowered by

Culture Innovation

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Its a revolution hellipItrsquos a drama hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Power of the market

Time

3D-Organizations3D-Balance

2D-Organizations2D-Balance

3D-Age2D-Age

Threat or opportunity

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

ldquoTough Statement

People who see 3D as a threat

have more power than people who

see 3D as an opportunity

A = Affirmative B = Negative

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We have to face the dramarsquos

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We have to reinventInnovation Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

From Continuous Improvementto Continuous Innovation6

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

CONSENSUSBased Improvement

2D-Information

2D-Smart Creativity

2D-Entrepreneurship

CONFLICTBased Innovation

3D-Information

3D-Smart Creativity

3D-Entrepreneurship

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Learning from the jungle hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Where is the source of the bio-diversity in a jungle

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

hellip at the edge (verge)

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Open Innovation starts at the edge

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Result a red monkey

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Drop the red monkey in the middle what happens

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red MonkeyHunters

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red Monkeyreg Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic EvolutionRed Monkey Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

Red Monkey Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS

SETTLERS

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation is a battle field

Comprehendthe battlefield

WHY

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS

SETTLERS

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation = Networking

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Who are the best networkers

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation is the resultof a red monkey that

has survived a conflict

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Recipe for successful innovation in 3D

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red MonkeyInnovation Management7

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Believers only

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We need Organic Evolution

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

OrganicEvolution

CREATORS

PIONEERS

FOLLOWERSSETTLERS

MISSIONING

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The most important word

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

3D-RESPECT

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Our Consensus Modelhas to change into a

ldquoRespectfulrdquo Conflict Model

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The second most important sticker

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

0032 472 61 71 51

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

copy GfK 2014| GfK DigiTension | September 23 2014 109

GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen

Kathy Sheehan | kathysheehangfkcom

copy GfK 2014| GfK DigiTension | September 23 2014 110

ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo

--- GfK Consumer Trends

the future of a marketrdquo

GfK Consumer Trends

copy GfK 2014| GfK DigiTension | September 23 2014 111

2014| A new world of hyper-personalization

copy GfK 2014| GfK DigiTension | September 23 2014 112

ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0

2014 | A world of worry about personal future

In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student

says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times

copy GfK 2014| GfK DigiTension | September 23 2014 113

ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter

Expenditures become extensions of experience

ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that

speak to you and will remain in your liferdquo

copy GfK 2014| GfK DigiTension | September 23 2014 114

A world that seems increasingly against me

Riots in Sweden

Political amp economic turmoil in Middle East

New questions about strength of Chinarsquos

long-bullish economyProtests in Brazil

Nothing is secret Nothing is private

Protests in Turkey

copy GfK 2014| GfK DigiTension | September 23 2014 115

Getting to Me | A Narrowing Focus

copy GfK 2014| GfK DigiTension | September 23 2014 116

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2

Breaking away from the crowd

-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average

globally versus 91 hours in 2009)

-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)

copy GfK 2014| GfK DigiTension | September 23 2014 117

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1

A growing focus on intimacy

ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value

+6 ranks from 2008 12 among 54 Personal Values

copy GfK 2014| GfK DigiTension | September 23 2014 118

A new social calculus

Asset In this crazy stressful world you have to focus on the things that

keep you on track and happy

Liability Too much time is wasted on things that arenrsquot important ndash who

really needs 900 ldquofriendsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 119

Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

Personal fulfillment is a rising priority

ExcitementldquoHaving stimulating experiencesrdquo

Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)

IndividualityldquoBeing different from othersrdquo

+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)

Curiosity ldquoWanting to explore and learn about new thingsrdquo

+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)

+6 +7

+8

copy GfK 2014| GfK DigiTension | September 23 2014 120

Others are a declining priority

-5-8

-4

Social stability ldquoSeeking stability of societyrdquo

Globally -8 to 29

Helpfulness ldquoMaking the effort to assist othersrdquo

-5 to 30

Friendship ldquoHaving close supportive friendsrdquo

-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

-11

Respecting AncestorsldquoSeeking stability of societyrdquo

Globally -11 ranks from 2008 to 28 today

copy GfK 2014| GfK DigiTension | September 23 2014 121

The drive will be toward accelerated intimacy

ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my

right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo

ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013

copy GfK 2014| GfK DigiTension | September 23 2014 122

See The Future - Innovation Opportunity Area 1 | Bio-design

Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions

copy GfK 2014| GfK DigiTension | September 23 2014 123

Three vectors exploring increasingly complex bio-data

Measure Me

Sense Me

Be Me

DNA-based skin care program

Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points

Cortex3D printing of customized exo-casts

Tissue regenerationAllows for custom reconstruction of body parts

Glybera ndash 2012First gene therapy treatment approved by European Commission

SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions

Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state

TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants

copy GfK 2014| GfK DigiTension | September 23 2014 124

Alzheimers Ecuador Making it personal

124

>

copy GfK 2014| GfK DigiTension | September 23 2014 125

Multi-tasking lifestyles and growing comfort with automation drive consumers to seek out solutions that anticipate plan and execute increasingly complex decision-making tasks using a variety of personal social and behavioral inputs

See The Future - Innovation Opportunity Area 2 | Anticipated Lifestyle

copy GfK 2014| GfK DigiTension | September 23 2014 126Roper Reports Worldwide 2008 and 2013 (short trend core 25 markets) QB2

Shop groceries Cooking for fun Eat on the go Planmanage finances

Home DIY Gardeningyardwork

62

42

21 23

14 16

70

51

30 30

19 19

2008 2013

Consumers increasingly ldquodoing morerdquo

globally who engaged in activity weekly or more often

copy GfK 2014| GfK DigiTension | September 23 2014 127

Attention spans are decreasing

Roper Reports Worldwide 2013 (mixed-mode trend core 25 markets age 15+) O2 httpwwwstatisticbraincomattention-span-statistics Associated Press httpwwwonlinegraduateprogramscominstant-america2009 data

30 of global consumers agree

ldquoIf a new technology product is not simple to use I lose interest in itrdquo (+2 pts from 2010)

1 in 4 people abandon a web page that takes more than four seconds to load

50 of mobile phone users abandon a page if it doesnrsquot load in 10 seconds

8 million reduction of searches on Google when slowing the results by just 410th of a second

28 Proportion of words are read on an average web page (593 words)

27 minutes is the average length of single Internet video watched

copy GfK 2014| GfK DigiTension | September 23 2014 128

Roper Reports US Spring 2014 Q38 (top-2 box) Roper Reports Worldwide 2013 QJ1O2 (US filter 15+ top-2 box on 7-point scale)

Consumers Expect Real-timeInformation amp Brand Experiences

+ =of consumers expect to be able to access content regardless of the device or platform

77

42agree ldquoTo me it is important to always be reachable wherever I amrdquo

27agree ldquoI really need the shops amp services I use to be available at all timesrdquo

Google Glass observes and records the world

ldquo15 minutes for a quote is out of touchrdquo

7frac12 minutes could save you on car insurance

copy GfK 2014| GfK DigiTension | September 23 2014 129Roper Reports Worldwide 2013 (mixed mode core 25 countries) O4 O9

Super Connected Consumers whoManage the real-time world are Emerging

These active social media users are

of global consumers are Super Connected Consumers

Always on the lookout for new products services

Look for novelty fun even in

everyday items

Spends lots of time researching brands before making major purchases

Technology empowersthem to do this

Greater propensity to switch if dissatisfied with

product service

More likely to have switched from name brands to less

expensive alternatives

More likely to used money-saving strategies

to get the best deal

True in developing as well as developed

markets

17

copy GfK 2014| GfK DigiTension | September 23 2014 130Roper Reports US 2012 Fall Core Q10 11 (online) RRUS 2000-1 Q92 93 (in-person)

Americans continue showing a greater openness and desire towards automation

A car that drives for you when you donrsquot feel like driving

Robots that do household tasks like cleaning amp cooking

Refrigerators that re-order groceries for you

4932

2000 2012

4635

3124

copy GfK 2014| GfK DigiTension | September 23 2014 131

Time saving solutions are the most critical

What is innovation to you

Easier way of doing something (78)

Faster way of doing something (72)

Something I didnrsquot know I needed (44)

Something that my friends will notice (29)

Roper Reports US 2013 February (Telecell) Q4

copy GfK 2014| GfK DigiTension | September 23 2014 132

NEST Most people leave the house at one temperature and forget to change it So Nest learns your schedule programs itself and can be controlled from your phone Teach it well and Nest can lower your heating and cooling bills up to 20

Devices get smarter and more interconnected as we move toward the lsquoInternet of Thingsrsquo

Automation

Coordination

Roomba

httpnestcomliving-with-nest

Computer-controlled sensors find open parking spaces based on their estimation of the proximity of other vehicles Once an open space is detected it directs the vehicles steering wheel to parallel park the car The driver controls the speed of the car via the gas and brake pedals the maneuvering of the vehicle into the parking space is done by the car itself

httponlinewsjcomarticleSB10001424052748703734504575125883649914708html

Anticipation

The ldquoInternet of Thingsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 133

Anticipated Actions | Nissan Paint

>

copy GfK 2014| GfK DigiTension | September 23 2014 134

Email kathysheehangfkcom

bloggfkcom

Mobile

Blog

M +1 212 464 7972

copy GfK 2014| GfK DigiTension | September 23 2014 135

  • Slide 1
  • Slide 2
  • GfK digitension
  • Slide 4
  • Integration is key for delivering true richness
  • Our new organisation model research skills versus industry e
  • Connecting the dots
  • Slide 8
  • A fast changing consumer driven digital age
  • The explosion of digital devices and internet accessibility hav
  • And consumers expect brands to fit their flexible always conne
  • With consumerrsquos fast adoption of social media everything is mor
  • As a result purchase pathways can be extremely complex
  • We have integrated these new evolutions in our RampD and research
  • Slide 15
  • Exploring the mobile web and the people who use ithellip
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Event app
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Slide 58
  • Slide 59
  • Introduction
  • Slide 61
  • Chicken
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Getting to me
  • Slide 110
  • 2014| A new world of hyper-personalization
  • 2014 | A world of worry about personal future
  • Expenditures become extensions of experience
  • A world that seems increasingly against me
  • Getting to Me | A Narrowing Focus
  • Breaking away from the crowd
  • A growing focus on intimacy
  • A new social calculus
  • Personal fulfillment is a rising priority
  • Others are a declining priority
  • The drive will be toward accelerated intimacy
  • See The Future - Innovation Opportunity Area 1 | Bio-design
  • Slide 123
  • Alzheimers Ecuador Making it personal
  • Slide 125
  • Consumers increasingly ldquodoing morerdquo
  • Attention spans are decreasing
  • Consumers Expect Real-time Information amp Brand Experiences
  • Super Connected Consumers who Manage the real-time world are Em
  • Americans continue showing a greater openness and desire toward
  • Time saving solutions are the most critical
  • Slide 132
  • Anticipated Actions | Nissan Paint
  • Slide 134
  • Slide 135
Page 3: Presentatie plenair 1 - Jef Staes, Kathy Sheehan

4copy GfK 2014 | Digitension

5copy GfK 2014 | Digitension

INTEGRATION IS KEY FOR DELIVERING TRUE RICHNESS

6copy GfK 2014 | Digitension

Our new organisation model research skills versus industry expertise

Automotive

Consumer Goods

Fashion amp Lifecycle

Financial Services

Health

Media amp Entertainment

Public Services

Retail

Technology

Travel amp Tourism

Our industry expertise

Client successes

Dig

ital Market Intellige

nce

Dig

ital Market Intellige

nce

Our research expertise

Brand and customer Experience

Audience Insights

Retail Sales Tracking

Shopper experience

Innovation

Consumer Panel

7copy GfK 2014 | Digitension

Connecting the dots

8copy GfK 2014 | Digitension

We connect every touch point of the Customer Journey

Internet usage

Mobile usageBuying behaviour (What where when)

Audience Measurement

Retail sales

Needs perceptions motivations experiences

9copy GfK 2014 | Digitension

A fast changing consumer driven digital age

Read blog

Forum

Watch video on mobile

Reviews

Apps

10copy GfK 2014 | Digitension

Source 2013 Roper Reportsreg Worldwide ndash Consumer behavior and attitudes in 31 markets

The explosion of digital devices and internet accessibility have changed the way consumershellip

SearchShop Communicate

Engage

with brands

Gather

information 70of people accessing the

internet globally use more than one device to connect

The hyper-connected world is happening now and itrsquos driven by multi device usage

11copy GfK 2014 | Digitension

And consumers expect brands to fit their flexible always connected lifestyle

Source GfK m-sites product research Australia 2013

Eat44

Commute 42

Watch TV 36

Work33 Use

laptop30

Musicradio29

Talk 21

Use tablet 18

Study 9

Read papersmagazines 9

Cook 8

Shop 6

What other things people do while reading news content on mobile devices

NEWS

12copy GfK 2014 | Digitension

81 of social media users regularly

use coupons vouchers and deals when

shopping

Source Roper Reportsreg Worldwide ndash Consumer behavior and attitudes in 25 markets | GfK Digital Market Intelligence ndash bespoke research from more than 3500 UK consumers February 2013 | Altimeter Group 2013 Sprout social index Dec 2013 | YouTube press statistics

With consumerrsquos fast adoption of social media everything is more spontaneous immediate and sometimes out of your control

hellip Over a billion people use Facebook to connect and share the things they care about More than a million

advertisers use YouTube as an advertising

platform

Over 6 billion hours of video are watched each month

on YouTube - thats almost an hour for every person on Earth

Consumers guide each other through

sharing and reviews 72 of visitors to a travel review site were

influenced by a review

13copy GfK 2014 | Digitension

As a result purchase pathways can be extremely complex

Read blog

Forum

Watch video on mobile

Reviews

Apps

So understanding the consumer journey has never been more important

14copy GfK 2014 | Digitension

We have integrated these new evolutions in our RampD and research solutions

Read blog

Forum

Watch video on mobile

Reviews

Apps

15copy GfK 2014 | Digitension

bull Devices usedbull Time of day + Day of weekbull Locationbull Sites visitedbull Apps usedbull Visit duration

bull Consumer panelsbull Geomarketingbull hellip

Consumer Data Assets

Mobile Internet Activity

Network Operators GfK

GfK Mobile Insights

BIG DATA SMART DATA - Highly granular view of mobile users by integrating network and user centric data

16copy GfK 2014 | Digitension

Exploring the mobile web and the people who use ithellip

2SITE Mobile Web Benchmark

1AUDIENCE Mobile Audience Measurement

3DEVICEMobile Device Insights

Web browsing

App-usage Search

Advertising

Demographics

Device

Where

When

Purchases

Activity

Subscription

17copy GfK 2014 | Digitension

INTRODUCING EMO Scantrade

Your face says a lot about your emotions

17

NEW TECHNOLOGY - Measuring emotions with facial coding

18copy GfK 2014 | Digitensioncopy GfK 2014 | Digitension

EMO Scan Analysis

0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45

1st inattention faultthe guy switches off the

computer

Consequence he feels desperate

Brand signaturewith specific music and

pack

2d inattention faultthe guy destroys the

money he has just takenat the cash dispenser

Consequence he feels desperate

Brand signaturewith same specific

musicand pack

New story

3d inattention faultthe guy clicks on thedelete button on his

file

Consequence he feels desperate

Music happenswith direct negativeemotional response

Brand signaturewith same specific

musicand pack

The three scenes build to a very positive emotional response

19copy GfK 2014 | Digitensioncopy GfK 2014 | Digitension

EMO Scan insights

0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45

Music happens

with direct negative

emotional response

InterestCuriosity

Joy

Desire

Trust

Passion

This humorous ad builds a feeling of trust in the brand

20copy GfK 2014 | Digitension

21copy GfK 2014 | Digitension

Event app

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

jefstaes

You are a SheepOrganizations in Search of a New Balance

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Its a story about learning change

amp innovationIts a story

about Switch3DSheep Smarts Red Monkeys

Culture Innovation amp Brains

Awak

enin

g

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Dis

clai

mer

Any resemblancewith real persons or

organizations is unintentionally

Im not responsiblefor any mental discomfort during or after the session

Kempen Belgium

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

83 SlidesFa

st

40 Minutes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Letrsquos start hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

What the fk is happening

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

A dramatic story in 7 steps hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global information wavePowered by the Internet 1

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

6 Paradigm Changing Events

1771 Industrial Revolution

1829 Steam Railways

1875 Steel ElectricityHeavy Engineering

1908 Oil AutomobilesMass Production

1971 Information TechnologyTelecommunication

New Global RealityInformation lsquobecomesrsquo

the 5the element

2013

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

6 Paradigm Changing Events

1771 Industrial Revolution

1829 Steam Railways

1875 Steel ElectricityHeavy Engineering

1908 Oil AutomobilesMass Production

1971 Information TechnologyTelecommunication

New Global RealityInformation lsquobecomesrsquo

the 5the element

2013

PASSIONevolution

For people without passion in

evolution information has no value

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Whats the impact of theglobal information wave

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D becomes 3DPowered by Information2

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Power of the market the world hellip

Information Shortage Information Luxury

Switch3D

2D-Age

3D-Age

ldquoINFO-FUELEDrdquoOrganizations

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Switch3D

The origin of 3D-Species

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global 3D-Smart WavePowered by 3D-Learning3

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global 3D-Smart WavePowered by 3D-Learning3 But first hellip

The world of 2D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Schools hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Information Flow

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Talent Limiter

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Tough Statement

In 2D-Schools you dont get a degree

based on passion for your talents but

on your ability to study stuff without

passion and talent

A = Affirmative B = Negative

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Can it get any worse

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Then we went to work in2D-Organizations hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Education Information Shortage

2D-Low Salary 2D-High Salary

2D-Organizations

2D-Organograms2D-Managers

2D-Function Description

2D-Appraisal Talks

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Houston we have a problem

very big global

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

ldquoIf you put fences around peopleyou get sheep

William McKnight (former CEO of 3M)

hellip with a Diploma and a Function Descriptionrdquo

Jef Staes (former sheep)

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Work Space

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Sheep Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Human Resources Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Protest

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Lost Generation

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

80Not Engaged

ldquoNot Passionateabout Evolutionrdquo

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Tough Statement

In 2D-Organizations you dont get

work based on your passion and talents

but on your ability to work without

passion and talent

A = Affirmative B = Negative

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

What are 3D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

3D-Smarts 3D-COMPETENCES

TALENTSDIVERSITY-VALUE

PASSIONEVOLUTION-SUFFERING

INFORMATIONFLOW

ACTIONRESULT-DOPAMINELearning is a physical process

Real learning only happens when you

are in the groove with your talents

Jef Staes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Whats the impact of theglobal 3D-Smart wave

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global 3D-Innovation WavePowered by 3D-Smarts4

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Information Innovation

There are nosecrets anymore

3D-SMARTS

Passion in Evolutio

n

EntrepreneurshipBright Creative

Creative Destruction

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Introduction

Ships in trouble

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Chicken

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We face an ldquoExtinction Level Eventrdquo for 2D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The Rise and Fall of My Generation hellip

Power of the market the world hellip

Information Shortage Information Luxury

2D-Age

3D-Age

INFO FUELED

Rise2D-Smarts

Fall2D-Smarts

Rise3D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global SOS

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global SOS

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organizations in Search of a New Balance5

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Power of the market the world hellip

2D-Organizations2D-Balance

In search ofa New Balance

3D-Organizations3D-Balance

Switch3D

Business Innovationpowered by

Culture Innovation

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Its a revolution hellipItrsquos a drama hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Power of the market

Time

3D-Organizations3D-Balance

2D-Organizations2D-Balance

3D-Age2D-Age

Threat or opportunity

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

ldquoTough Statement

People who see 3D as a threat

have more power than people who

see 3D as an opportunity

A = Affirmative B = Negative

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We have to face the dramarsquos

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We have to reinventInnovation Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

From Continuous Improvementto Continuous Innovation6

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

CONSENSUSBased Improvement

2D-Information

2D-Smart Creativity

2D-Entrepreneurship

CONFLICTBased Innovation

3D-Information

3D-Smart Creativity

3D-Entrepreneurship

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Learning from the jungle hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Where is the source of the bio-diversity in a jungle

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

hellip at the edge (verge)

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Open Innovation starts at the edge

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Result a red monkey

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Drop the red monkey in the middle what happens

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red MonkeyHunters

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red Monkeyreg Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic EvolutionRed Monkey Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

Red Monkey Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS

SETTLERS

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation is a battle field

Comprehendthe battlefield

WHY

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS

SETTLERS

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation = Networking

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Who are the best networkers

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation is the resultof a red monkey that

has survived a conflict

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Recipe for successful innovation in 3D

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red MonkeyInnovation Management7

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Believers only

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We need Organic Evolution

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

OrganicEvolution

CREATORS

PIONEERS

FOLLOWERSSETTLERS

MISSIONING

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The most important word

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

3D-RESPECT

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Our Consensus Modelhas to change into a

ldquoRespectfulrdquo Conflict Model

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The second most important sticker

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

0032 472 61 71 51

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

copy GfK 2014| GfK DigiTension | September 23 2014 109

GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen

Kathy Sheehan | kathysheehangfkcom

copy GfK 2014| GfK DigiTension | September 23 2014 110

ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo

--- GfK Consumer Trends

the future of a marketrdquo

GfK Consumer Trends

copy GfK 2014| GfK DigiTension | September 23 2014 111

2014| A new world of hyper-personalization

copy GfK 2014| GfK DigiTension | September 23 2014 112

ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0

2014 | A world of worry about personal future

In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student

says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times

copy GfK 2014| GfK DigiTension | September 23 2014 113

ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter

Expenditures become extensions of experience

ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that

speak to you and will remain in your liferdquo

copy GfK 2014| GfK DigiTension | September 23 2014 114

A world that seems increasingly against me

Riots in Sweden

Political amp economic turmoil in Middle East

New questions about strength of Chinarsquos

long-bullish economyProtests in Brazil

Nothing is secret Nothing is private

Protests in Turkey

copy GfK 2014| GfK DigiTension | September 23 2014 115

Getting to Me | A Narrowing Focus

copy GfK 2014| GfK DigiTension | September 23 2014 116

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2

Breaking away from the crowd

-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average

globally versus 91 hours in 2009)

-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)

copy GfK 2014| GfK DigiTension | September 23 2014 117

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1

A growing focus on intimacy

ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value

+6 ranks from 2008 12 among 54 Personal Values

copy GfK 2014| GfK DigiTension | September 23 2014 118

A new social calculus

Asset In this crazy stressful world you have to focus on the things that

keep you on track and happy

Liability Too much time is wasted on things that arenrsquot important ndash who

really needs 900 ldquofriendsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 119

Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

Personal fulfillment is a rising priority

ExcitementldquoHaving stimulating experiencesrdquo

Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)

IndividualityldquoBeing different from othersrdquo

+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)

Curiosity ldquoWanting to explore and learn about new thingsrdquo

+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)

+6 +7

+8

copy GfK 2014| GfK DigiTension | September 23 2014 120

Others are a declining priority

-5-8

-4

Social stability ldquoSeeking stability of societyrdquo

Globally -8 to 29

Helpfulness ldquoMaking the effort to assist othersrdquo

-5 to 30

Friendship ldquoHaving close supportive friendsrdquo

-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

-11

Respecting AncestorsldquoSeeking stability of societyrdquo

Globally -11 ranks from 2008 to 28 today

copy GfK 2014| GfK DigiTension | September 23 2014 121

The drive will be toward accelerated intimacy

ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my

right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo

ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013

copy GfK 2014| GfK DigiTension | September 23 2014 122

See The Future - Innovation Opportunity Area 1 | Bio-design

Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions

copy GfK 2014| GfK DigiTension | September 23 2014 123

Three vectors exploring increasingly complex bio-data

Measure Me

Sense Me

Be Me

DNA-based skin care program

Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points

Cortex3D printing of customized exo-casts

Tissue regenerationAllows for custom reconstruction of body parts

Glybera ndash 2012First gene therapy treatment approved by European Commission

SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions

Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state

TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants

copy GfK 2014| GfK DigiTension | September 23 2014 124

Alzheimers Ecuador Making it personal

124

>

copy GfK 2014| GfK DigiTension | September 23 2014 125

Multi-tasking lifestyles and growing comfort with automation drive consumers to seek out solutions that anticipate plan and execute increasingly complex decision-making tasks using a variety of personal social and behavioral inputs

See The Future - Innovation Opportunity Area 2 | Anticipated Lifestyle

copy GfK 2014| GfK DigiTension | September 23 2014 126Roper Reports Worldwide 2008 and 2013 (short trend core 25 markets) QB2

Shop groceries Cooking for fun Eat on the go Planmanage finances

Home DIY Gardeningyardwork

62

42

21 23

14 16

70

51

30 30

19 19

2008 2013

Consumers increasingly ldquodoing morerdquo

globally who engaged in activity weekly or more often

copy GfK 2014| GfK DigiTension | September 23 2014 127

Attention spans are decreasing

Roper Reports Worldwide 2013 (mixed-mode trend core 25 markets age 15+) O2 httpwwwstatisticbraincomattention-span-statistics Associated Press httpwwwonlinegraduateprogramscominstant-america2009 data

30 of global consumers agree

ldquoIf a new technology product is not simple to use I lose interest in itrdquo (+2 pts from 2010)

1 in 4 people abandon a web page that takes more than four seconds to load

50 of mobile phone users abandon a page if it doesnrsquot load in 10 seconds

8 million reduction of searches on Google when slowing the results by just 410th of a second

28 Proportion of words are read on an average web page (593 words)

27 minutes is the average length of single Internet video watched

copy GfK 2014| GfK DigiTension | September 23 2014 128

Roper Reports US Spring 2014 Q38 (top-2 box) Roper Reports Worldwide 2013 QJ1O2 (US filter 15+ top-2 box on 7-point scale)

Consumers Expect Real-timeInformation amp Brand Experiences

+ =of consumers expect to be able to access content regardless of the device or platform

77

42agree ldquoTo me it is important to always be reachable wherever I amrdquo

27agree ldquoI really need the shops amp services I use to be available at all timesrdquo

Google Glass observes and records the world

ldquo15 minutes for a quote is out of touchrdquo

7frac12 minutes could save you on car insurance

copy GfK 2014| GfK DigiTension | September 23 2014 129Roper Reports Worldwide 2013 (mixed mode core 25 countries) O4 O9

Super Connected Consumers whoManage the real-time world are Emerging

These active social media users are

of global consumers are Super Connected Consumers

Always on the lookout for new products services

Look for novelty fun even in

everyday items

Spends lots of time researching brands before making major purchases

Technology empowersthem to do this

Greater propensity to switch if dissatisfied with

product service

More likely to have switched from name brands to less

expensive alternatives

More likely to used money-saving strategies

to get the best deal

True in developing as well as developed

markets

17

copy GfK 2014| GfK DigiTension | September 23 2014 130Roper Reports US 2012 Fall Core Q10 11 (online) RRUS 2000-1 Q92 93 (in-person)

Americans continue showing a greater openness and desire towards automation

A car that drives for you when you donrsquot feel like driving

Robots that do household tasks like cleaning amp cooking

Refrigerators that re-order groceries for you

4932

2000 2012

4635

3124

copy GfK 2014| GfK DigiTension | September 23 2014 131

Time saving solutions are the most critical

What is innovation to you

Easier way of doing something (78)

Faster way of doing something (72)

Something I didnrsquot know I needed (44)

Something that my friends will notice (29)

Roper Reports US 2013 February (Telecell) Q4

copy GfK 2014| GfK DigiTension | September 23 2014 132

NEST Most people leave the house at one temperature and forget to change it So Nest learns your schedule programs itself and can be controlled from your phone Teach it well and Nest can lower your heating and cooling bills up to 20

Devices get smarter and more interconnected as we move toward the lsquoInternet of Thingsrsquo

Automation

Coordination

Roomba

httpnestcomliving-with-nest

Computer-controlled sensors find open parking spaces based on their estimation of the proximity of other vehicles Once an open space is detected it directs the vehicles steering wheel to parallel park the car The driver controls the speed of the car via the gas and brake pedals the maneuvering of the vehicle into the parking space is done by the car itself

httponlinewsjcomarticleSB10001424052748703734504575125883649914708html

Anticipation

The ldquoInternet of Thingsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 133

Anticipated Actions | Nissan Paint

>

copy GfK 2014| GfK DigiTension | September 23 2014 134

Email kathysheehangfkcom

bloggfkcom

Mobile

Blog

M +1 212 464 7972

copy GfK 2014| GfK DigiTension | September 23 2014 135

  • Slide 1
  • Slide 2
  • GfK digitension
  • Slide 4
  • Integration is key for delivering true richness
  • Our new organisation model research skills versus industry e
  • Connecting the dots
  • Slide 8
  • A fast changing consumer driven digital age
  • The explosion of digital devices and internet accessibility hav
  • And consumers expect brands to fit their flexible always conne
  • With consumerrsquos fast adoption of social media everything is mor
  • As a result purchase pathways can be extremely complex
  • We have integrated these new evolutions in our RampD and research
  • Slide 15
  • Exploring the mobile web and the people who use ithellip
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Event app
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Slide 58
  • Slide 59
  • Introduction
  • Slide 61
  • Chicken
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Getting to me
  • Slide 110
  • 2014| A new world of hyper-personalization
  • 2014 | A world of worry about personal future
  • Expenditures become extensions of experience
  • A world that seems increasingly against me
  • Getting to Me | A Narrowing Focus
  • Breaking away from the crowd
  • A growing focus on intimacy
  • A new social calculus
  • Personal fulfillment is a rising priority
  • Others are a declining priority
  • The drive will be toward accelerated intimacy
  • See The Future - Innovation Opportunity Area 1 | Bio-design
  • Slide 123
  • Alzheimers Ecuador Making it personal
  • Slide 125
  • Consumers increasingly ldquodoing morerdquo
  • Attention spans are decreasing
  • Consumers Expect Real-time Information amp Brand Experiences
  • Super Connected Consumers who Manage the real-time world are Em
  • Americans continue showing a greater openness and desire toward
  • Time saving solutions are the most critical
  • Slide 132
  • Anticipated Actions | Nissan Paint
  • Slide 134
  • Slide 135
Page 4: Presentatie plenair 1 - Jef Staes, Kathy Sheehan

5copy GfK 2014 | Digitension

INTEGRATION IS KEY FOR DELIVERING TRUE RICHNESS

6copy GfK 2014 | Digitension

Our new organisation model research skills versus industry expertise

Automotive

Consumer Goods

Fashion amp Lifecycle

Financial Services

Health

Media amp Entertainment

Public Services

Retail

Technology

Travel amp Tourism

Our industry expertise

Client successes

Dig

ital Market Intellige

nce

Dig

ital Market Intellige

nce

Our research expertise

Brand and customer Experience

Audience Insights

Retail Sales Tracking

Shopper experience

Innovation

Consumer Panel

7copy GfK 2014 | Digitension

Connecting the dots

8copy GfK 2014 | Digitension

We connect every touch point of the Customer Journey

Internet usage

Mobile usageBuying behaviour (What where when)

Audience Measurement

Retail sales

Needs perceptions motivations experiences

9copy GfK 2014 | Digitension

A fast changing consumer driven digital age

Read blog

Forum

Watch video on mobile

Reviews

Apps

10copy GfK 2014 | Digitension

Source 2013 Roper Reportsreg Worldwide ndash Consumer behavior and attitudes in 31 markets

The explosion of digital devices and internet accessibility have changed the way consumershellip

SearchShop Communicate

Engage

with brands

Gather

information 70of people accessing the

internet globally use more than one device to connect

The hyper-connected world is happening now and itrsquos driven by multi device usage

11copy GfK 2014 | Digitension

And consumers expect brands to fit their flexible always connected lifestyle

Source GfK m-sites product research Australia 2013

Eat44

Commute 42

Watch TV 36

Work33 Use

laptop30

Musicradio29

Talk 21

Use tablet 18

Study 9

Read papersmagazines 9

Cook 8

Shop 6

What other things people do while reading news content on mobile devices

NEWS

12copy GfK 2014 | Digitension

81 of social media users regularly

use coupons vouchers and deals when

shopping

Source Roper Reportsreg Worldwide ndash Consumer behavior and attitudes in 25 markets | GfK Digital Market Intelligence ndash bespoke research from more than 3500 UK consumers February 2013 | Altimeter Group 2013 Sprout social index Dec 2013 | YouTube press statistics

With consumerrsquos fast adoption of social media everything is more spontaneous immediate and sometimes out of your control

hellip Over a billion people use Facebook to connect and share the things they care about More than a million

advertisers use YouTube as an advertising

platform

Over 6 billion hours of video are watched each month

on YouTube - thats almost an hour for every person on Earth

Consumers guide each other through

sharing and reviews 72 of visitors to a travel review site were

influenced by a review

13copy GfK 2014 | Digitension

As a result purchase pathways can be extremely complex

Read blog

Forum

Watch video on mobile

Reviews

Apps

So understanding the consumer journey has never been more important

14copy GfK 2014 | Digitension

We have integrated these new evolutions in our RampD and research solutions

Read blog

Forum

Watch video on mobile

Reviews

Apps

15copy GfK 2014 | Digitension

bull Devices usedbull Time of day + Day of weekbull Locationbull Sites visitedbull Apps usedbull Visit duration

bull Consumer panelsbull Geomarketingbull hellip

Consumer Data Assets

Mobile Internet Activity

Network Operators GfK

GfK Mobile Insights

BIG DATA SMART DATA - Highly granular view of mobile users by integrating network and user centric data

16copy GfK 2014 | Digitension

Exploring the mobile web and the people who use ithellip

2SITE Mobile Web Benchmark

1AUDIENCE Mobile Audience Measurement

3DEVICEMobile Device Insights

Web browsing

App-usage Search

Advertising

Demographics

Device

Where

When

Purchases

Activity

Subscription

17copy GfK 2014 | Digitension

INTRODUCING EMO Scantrade

Your face says a lot about your emotions

17

NEW TECHNOLOGY - Measuring emotions with facial coding

18copy GfK 2014 | Digitensioncopy GfK 2014 | Digitension

EMO Scan Analysis

0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45

1st inattention faultthe guy switches off the

computer

Consequence he feels desperate

Brand signaturewith specific music and

pack

2d inattention faultthe guy destroys the

money he has just takenat the cash dispenser

Consequence he feels desperate

Brand signaturewith same specific

musicand pack

New story

3d inattention faultthe guy clicks on thedelete button on his

file

Consequence he feels desperate

Music happenswith direct negativeemotional response

Brand signaturewith same specific

musicand pack

The three scenes build to a very positive emotional response

19copy GfK 2014 | Digitensioncopy GfK 2014 | Digitension

EMO Scan insights

0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45

Music happens

with direct negative

emotional response

InterestCuriosity

Joy

Desire

Trust

Passion

This humorous ad builds a feeling of trust in the brand

20copy GfK 2014 | Digitension

21copy GfK 2014 | Digitension

Event app

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

jefstaes

You are a SheepOrganizations in Search of a New Balance

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Its a story about learning change

amp innovationIts a story

about Switch3DSheep Smarts Red Monkeys

Culture Innovation amp Brains

Awak

enin

g

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Dis

clai

mer

Any resemblancewith real persons or

organizations is unintentionally

Im not responsiblefor any mental discomfort during or after the session

Kempen Belgium

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

83 SlidesFa

st

40 Minutes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Letrsquos start hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

What the fk is happening

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

A dramatic story in 7 steps hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global information wavePowered by the Internet 1

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

6 Paradigm Changing Events

1771 Industrial Revolution

1829 Steam Railways

1875 Steel ElectricityHeavy Engineering

1908 Oil AutomobilesMass Production

1971 Information TechnologyTelecommunication

New Global RealityInformation lsquobecomesrsquo

the 5the element

2013

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

6 Paradigm Changing Events

1771 Industrial Revolution

1829 Steam Railways

1875 Steel ElectricityHeavy Engineering

1908 Oil AutomobilesMass Production

1971 Information TechnologyTelecommunication

New Global RealityInformation lsquobecomesrsquo

the 5the element

2013

PASSIONevolution

For people without passion in

evolution information has no value

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Whats the impact of theglobal information wave

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D becomes 3DPowered by Information2

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Power of the market the world hellip

Information Shortage Information Luxury

Switch3D

2D-Age

3D-Age

ldquoINFO-FUELEDrdquoOrganizations

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Switch3D

The origin of 3D-Species

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global 3D-Smart WavePowered by 3D-Learning3

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global 3D-Smart WavePowered by 3D-Learning3 But first hellip

The world of 2D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Schools hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Information Flow

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Talent Limiter

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Tough Statement

In 2D-Schools you dont get a degree

based on passion for your talents but

on your ability to study stuff without

passion and talent

A = Affirmative B = Negative

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Can it get any worse

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Then we went to work in2D-Organizations hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Education Information Shortage

2D-Low Salary 2D-High Salary

2D-Organizations

2D-Organograms2D-Managers

2D-Function Description

2D-Appraisal Talks

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Houston we have a problem

very big global

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

ldquoIf you put fences around peopleyou get sheep

William McKnight (former CEO of 3M)

hellip with a Diploma and a Function Descriptionrdquo

Jef Staes (former sheep)

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Work Space

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Sheep Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Human Resources Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Protest

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Lost Generation

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

80Not Engaged

ldquoNot Passionateabout Evolutionrdquo

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Tough Statement

In 2D-Organizations you dont get

work based on your passion and talents

but on your ability to work without

passion and talent

A = Affirmative B = Negative

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

What are 3D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

3D-Smarts 3D-COMPETENCES

TALENTSDIVERSITY-VALUE

PASSIONEVOLUTION-SUFFERING

INFORMATIONFLOW

ACTIONRESULT-DOPAMINELearning is a physical process

Real learning only happens when you

are in the groove with your talents

Jef Staes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Whats the impact of theglobal 3D-Smart wave

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global 3D-Innovation WavePowered by 3D-Smarts4

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Information Innovation

There are nosecrets anymore

3D-SMARTS

Passion in Evolutio

n

EntrepreneurshipBright Creative

Creative Destruction

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Introduction

Ships in trouble

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Chicken

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We face an ldquoExtinction Level Eventrdquo for 2D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The Rise and Fall of My Generation hellip

Power of the market the world hellip

Information Shortage Information Luxury

2D-Age

3D-Age

INFO FUELED

Rise2D-Smarts

Fall2D-Smarts

Rise3D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global SOS

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global SOS

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organizations in Search of a New Balance5

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Power of the market the world hellip

2D-Organizations2D-Balance

In search ofa New Balance

3D-Organizations3D-Balance

Switch3D

Business Innovationpowered by

Culture Innovation

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Its a revolution hellipItrsquos a drama hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Power of the market

Time

3D-Organizations3D-Balance

2D-Organizations2D-Balance

3D-Age2D-Age

Threat or opportunity

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

ldquoTough Statement

People who see 3D as a threat

have more power than people who

see 3D as an opportunity

A = Affirmative B = Negative

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We have to face the dramarsquos

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We have to reinventInnovation Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

From Continuous Improvementto Continuous Innovation6

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

CONSENSUSBased Improvement

2D-Information

2D-Smart Creativity

2D-Entrepreneurship

CONFLICTBased Innovation

3D-Information

3D-Smart Creativity

3D-Entrepreneurship

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Learning from the jungle hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Where is the source of the bio-diversity in a jungle

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

hellip at the edge (verge)

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Open Innovation starts at the edge

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Result a red monkey

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Drop the red monkey in the middle what happens

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red MonkeyHunters

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red Monkeyreg Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic EvolutionRed Monkey Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

Red Monkey Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS

SETTLERS

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation is a battle field

Comprehendthe battlefield

WHY

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS

SETTLERS

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation = Networking

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Who are the best networkers

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation is the resultof a red monkey that

has survived a conflict

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Recipe for successful innovation in 3D

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red MonkeyInnovation Management7

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Believers only

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We need Organic Evolution

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

OrganicEvolution

CREATORS

PIONEERS

FOLLOWERSSETTLERS

MISSIONING

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The most important word

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

3D-RESPECT

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Our Consensus Modelhas to change into a

ldquoRespectfulrdquo Conflict Model

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The second most important sticker

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

0032 472 61 71 51

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

copy GfK 2014| GfK DigiTension | September 23 2014 109

GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen

Kathy Sheehan | kathysheehangfkcom

copy GfK 2014| GfK DigiTension | September 23 2014 110

ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo

--- GfK Consumer Trends

the future of a marketrdquo

GfK Consumer Trends

copy GfK 2014| GfK DigiTension | September 23 2014 111

2014| A new world of hyper-personalization

copy GfK 2014| GfK DigiTension | September 23 2014 112

ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0

2014 | A world of worry about personal future

In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student

says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times

copy GfK 2014| GfK DigiTension | September 23 2014 113

ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter

Expenditures become extensions of experience

ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that

speak to you and will remain in your liferdquo

copy GfK 2014| GfK DigiTension | September 23 2014 114

A world that seems increasingly against me

Riots in Sweden

Political amp economic turmoil in Middle East

New questions about strength of Chinarsquos

long-bullish economyProtests in Brazil

Nothing is secret Nothing is private

Protests in Turkey

copy GfK 2014| GfK DigiTension | September 23 2014 115

Getting to Me | A Narrowing Focus

copy GfK 2014| GfK DigiTension | September 23 2014 116

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2

Breaking away from the crowd

-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average

globally versus 91 hours in 2009)

-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)

copy GfK 2014| GfK DigiTension | September 23 2014 117

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1

A growing focus on intimacy

ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value

+6 ranks from 2008 12 among 54 Personal Values

copy GfK 2014| GfK DigiTension | September 23 2014 118

A new social calculus

Asset In this crazy stressful world you have to focus on the things that

keep you on track and happy

Liability Too much time is wasted on things that arenrsquot important ndash who

really needs 900 ldquofriendsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 119

Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

Personal fulfillment is a rising priority

ExcitementldquoHaving stimulating experiencesrdquo

Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)

IndividualityldquoBeing different from othersrdquo

+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)

Curiosity ldquoWanting to explore and learn about new thingsrdquo

+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)

+6 +7

+8

copy GfK 2014| GfK DigiTension | September 23 2014 120

Others are a declining priority

-5-8

-4

Social stability ldquoSeeking stability of societyrdquo

Globally -8 to 29

Helpfulness ldquoMaking the effort to assist othersrdquo

-5 to 30

Friendship ldquoHaving close supportive friendsrdquo

-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

-11

Respecting AncestorsldquoSeeking stability of societyrdquo

Globally -11 ranks from 2008 to 28 today

copy GfK 2014| GfK DigiTension | September 23 2014 121

The drive will be toward accelerated intimacy

ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my

right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo

ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013

copy GfK 2014| GfK DigiTension | September 23 2014 122

See The Future - Innovation Opportunity Area 1 | Bio-design

Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions

copy GfK 2014| GfK DigiTension | September 23 2014 123

Three vectors exploring increasingly complex bio-data

Measure Me

Sense Me

Be Me

DNA-based skin care program

Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points

Cortex3D printing of customized exo-casts

Tissue regenerationAllows for custom reconstruction of body parts

Glybera ndash 2012First gene therapy treatment approved by European Commission

SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions

Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state

TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants

copy GfK 2014| GfK DigiTension | September 23 2014 124

Alzheimers Ecuador Making it personal

124

>

copy GfK 2014| GfK DigiTension | September 23 2014 125

Multi-tasking lifestyles and growing comfort with automation drive consumers to seek out solutions that anticipate plan and execute increasingly complex decision-making tasks using a variety of personal social and behavioral inputs

See The Future - Innovation Opportunity Area 2 | Anticipated Lifestyle

copy GfK 2014| GfK DigiTension | September 23 2014 126Roper Reports Worldwide 2008 and 2013 (short trend core 25 markets) QB2

Shop groceries Cooking for fun Eat on the go Planmanage finances

Home DIY Gardeningyardwork

62

42

21 23

14 16

70

51

30 30

19 19

2008 2013

Consumers increasingly ldquodoing morerdquo

globally who engaged in activity weekly or more often

copy GfK 2014| GfK DigiTension | September 23 2014 127

Attention spans are decreasing

Roper Reports Worldwide 2013 (mixed-mode trend core 25 markets age 15+) O2 httpwwwstatisticbraincomattention-span-statistics Associated Press httpwwwonlinegraduateprogramscominstant-america2009 data

30 of global consumers agree

ldquoIf a new technology product is not simple to use I lose interest in itrdquo (+2 pts from 2010)

1 in 4 people abandon a web page that takes more than four seconds to load

50 of mobile phone users abandon a page if it doesnrsquot load in 10 seconds

8 million reduction of searches on Google when slowing the results by just 410th of a second

28 Proportion of words are read on an average web page (593 words)

27 minutes is the average length of single Internet video watched

copy GfK 2014| GfK DigiTension | September 23 2014 128

Roper Reports US Spring 2014 Q38 (top-2 box) Roper Reports Worldwide 2013 QJ1O2 (US filter 15+ top-2 box on 7-point scale)

Consumers Expect Real-timeInformation amp Brand Experiences

+ =of consumers expect to be able to access content regardless of the device or platform

77

42agree ldquoTo me it is important to always be reachable wherever I amrdquo

27agree ldquoI really need the shops amp services I use to be available at all timesrdquo

Google Glass observes and records the world

ldquo15 minutes for a quote is out of touchrdquo

7frac12 minutes could save you on car insurance

copy GfK 2014| GfK DigiTension | September 23 2014 129Roper Reports Worldwide 2013 (mixed mode core 25 countries) O4 O9

Super Connected Consumers whoManage the real-time world are Emerging

These active social media users are

of global consumers are Super Connected Consumers

Always on the lookout for new products services

Look for novelty fun even in

everyday items

Spends lots of time researching brands before making major purchases

Technology empowersthem to do this

Greater propensity to switch if dissatisfied with

product service

More likely to have switched from name brands to less

expensive alternatives

More likely to used money-saving strategies

to get the best deal

True in developing as well as developed

markets

17

copy GfK 2014| GfK DigiTension | September 23 2014 130Roper Reports US 2012 Fall Core Q10 11 (online) RRUS 2000-1 Q92 93 (in-person)

Americans continue showing a greater openness and desire towards automation

A car that drives for you when you donrsquot feel like driving

Robots that do household tasks like cleaning amp cooking

Refrigerators that re-order groceries for you

4932

2000 2012

4635

3124

copy GfK 2014| GfK DigiTension | September 23 2014 131

Time saving solutions are the most critical

What is innovation to you

Easier way of doing something (78)

Faster way of doing something (72)

Something I didnrsquot know I needed (44)

Something that my friends will notice (29)

Roper Reports US 2013 February (Telecell) Q4

copy GfK 2014| GfK DigiTension | September 23 2014 132

NEST Most people leave the house at one temperature and forget to change it So Nest learns your schedule programs itself and can be controlled from your phone Teach it well and Nest can lower your heating and cooling bills up to 20

Devices get smarter and more interconnected as we move toward the lsquoInternet of Thingsrsquo

Automation

Coordination

Roomba

httpnestcomliving-with-nest

Computer-controlled sensors find open parking spaces based on their estimation of the proximity of other vehicles Once an open space is detected it directs the vehicles steering wheel to parallel park the car The driver controls the speed of the car via the gas and brake pedals the maneuvering of the vehicle into the parking space is done by the car itself

httponlinewsjcomarticleSB10001424052748703734504575125883649914708html

Anticipation

The ldquoInternet of Thingsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 133

Anticipated Actions | Nissan Paint

>

copy GfK 2014| GfK DigiTension | September 23 2014 134

Email kathysheehangfkcom

bloggfkcom

Mobile

Blog

M +1 212 464 7972

copy GfK 2014| GfK DigiTension | September 23 2014 135

  • Slide 1
  • Slide 2
  • GfK digitension
  • Slide 4
  • Integration is key for delivering true richness
  • Our new organisation model research skills versus industry e
  • Connecting the dots
  • Slide 8
  • A fast changing consumer driven digital age
  • The explosion of digital devices and internet accessibility hav
  • And consumers expect brands to fit their flexible always conne
  • With consumerrsquos fast adoption of social media everything is mor
  • As a result purchase pathways can be extremely complex
  • We have integrated these new evolutions in our RampD and research
  • Slide 15
  • Exploring the mobile web and the people who use ithellip
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Event app
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Slide 58
  • Slide 59
  • Introduction
  • Slide 61
  • Chicken
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Getting to me
  • Slide 110
  • 2014| A new world of hyper-personalization
  • 2014 | A world of worry about personal future
  • Expenditures become extensions of experience
  • A world that seems increasingly against me
  • Getting to Me | A Narrowing Focus
  • Breaking away from the crowd
  • A growing focus on intimacy
  • A new social calculus
  • Personal fulfillment is a rising priority
  • Others are a declining priority
  • The drive will be toward accelerated intimacy
  • See The Future - Innovation Opportunity Area 1 | Bio-design
  • Slide 123
  • Alzheimers Ecuador Making it personal
  • Slide 125
  • Consumers increasingly ldquodoing morerdquo
  • Attention spans are decreasing
  • Consumers Expect Real-time Information amp Brand Experiences
  • Super Connected Consumers who Manage the real-time world are Em
  • Americans continue showing a greater openness and desire toward
  • Time saving solutions are the most critical
  • Slide 132
  • Anticipated Actions | Nissan Paint
  • Slide 134
  • Slide 135
Page 5: Presentatie plenair 1 - Jef Staes, Kathy Sheehan

6copy GfK 2014 | Digitension

Our new organisation model research skills versus industry expertise

Automotive

Consumer Goods

Fashion amp Lifecycle

Financial Services

Health

Media amp Entertainment

Public Services

Retail

Technology

Travel amp Tourism

Our industry expertise

Client successes

Dig

ital Market Intellige

nce

Dig

ital Market Intellige

nce

Our research expertise

Brand and customer Experience

Audience Insights

Retail Sales Tracking

Shopper experience

Innovation

Consumer Panel

7copy GfK 2014 | Digitension

Connecting the dots

8copy GfK 2014 | Digitension

We connect every touch point of the Customer Journey

Internet usage

Mobile usageBuying behaviour (What where when)

Audience Measurement

Retail sales

Needs perceptions motivations experiences

9copy GfK 2014 | Digitension

A fast changing consumer driven digital age

Read blog

Forum

Watch video on mobile

Reviews

Apps

10copy GfK 2014 | Digitension

Source 2013 Roper Reportsreg Worldwide ndash Consumer behavior and attitudes in 31 markets

The explosion of digital devices and internet accessibility have changed the way consumershellip

SearchShop Communicate

Engage

with brands

Gather

information 70of people accessing the

internet globally use more than one device to connect

The hyper-connected world is happening now and itrsquos driven by multi device usage

11copy GfK 2014 | Digitension

And consumers expect brands to fit their flexible always connected lifestyle

Source GfK m-sites product research Australia 2013

Eat44

Commute 42

Watch TV 36

Work33 Use

laptop30

Musicradio29

Talk 21

Use tablet 18

Study 9

Read papersmagazines 9

Cook 8

Shop 6

What other things people do while reading news content on mobile devices

NEWS

12copy GfK 2014 | Digitension

81 of social media users regularly

use coupons vouchers and deals when

shopping

Source Roper Reportsreg Worldwide ndash Consumer behavior and attitudes in 25 markets | GfK Digital Market Intelligence ndash bespoke research from more than 3500 UK consumers February 2013 | Altimeter Group 2013 Sprout social index Dec 2013 | YouTube press statistics

With consumerrsquos fast adoption of social media everything is more spontaneous immediate and sometimes out of your control

hellip Over a billion people use Facebook to connect and share the things they care about More than a million

advertisers use YouTube as an advertising

platform

Over 6 billion hours of video are watched each month

on YouTube - thats almost an hour for every person on Earth

Consumers guide each other through

sharing and reviews 72 of visitors to a travel review site were

influenced by a review

13copy GfK 2014 | Digitension

As a result purchase pathways can be extremely complex

Read blog

Forum

Watch video on mobile

Reviews

Apps

So understanding the consumer journey has never been more important

14copy GfK 2014 | Digitension

We have integrated these new evolutions in our RampD and research solutions

Read blog

Forum

Watch video on mobile

Reviews

Apps

15copy GfK 2014 | Digitension

bull Devices usedbull Time of day + Day of weekbull Locationbull Sites visitedbull Apps usedbull Visit duration

bull Consumer panelsbull Geomarketingbull hellip

Consumer Data Assets

Mobile Internet Activity

Network Operators GfK

GfK Mobile Insights

BIG DATA SMART DATA - Highly granular view of mobile users by integrating network and user centric data

16copy GfK 2014 | Digitension

Exploring the mobile web and the people who use ithellip

2SITE Mobile Web Benchmark

1AUDIENCE Mobile Audience Measurement

3DEVICEMobile Device Insights

Web browsing

App-usage Search

Advertising

Demographics

Device

Where

When

Purchases

Activity

Subscription

17copy GfK 2014 | Digitension

INTRODUCING EMO Scantrade

Your face says a lot about your emotions

17

NEW TECHNOLOGY - Measuring emotions with facial coding

18copy GfK 2014 | Digitensioncopy GfK 2014 | Digitension

EMO Scan Analysis

0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45

1st inattention faultthe guy switches off the

computer

Consequence he feels desperate

Brand signaturewith specific music and

pack

2d inattention faultthe guy destroys the

money he has just takenat the cash dispenser

Consequence he feels desperate

Brand signaturewith same specific

musicand pack

New story

3d inattention faultthe guy clicks on thedelete button on his

file

Consequence he feels desperate

Music happenswith direct negativeemotional response

Brand signaturewith same specific

musicand pack

The three scenes build to a very positive emotional response

19copy GfK 2014 | Digitensioncopy GfK 2014 | Digitension

EMO Scan insights

0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45

Music happens

with direct negative

emotional response

InterestCuriosity

Joy

Desire

Trust

Passion

This humorous ad builds a feeling of trust in the brand

20copy GfK 2014 | Digitension

21copy GfK 2014 | Digitension

Event app

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

jefstaes

You are a SheepOrganizations in Search of a New Balance

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Its a story about learning change

amp innovationIts a story

about Switch3DSheep Smarts Red Monkeys

Culture Innovation amp Brains

Awak

enin

g

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Dis

clai

mer

Any resemblancewith real persons or

organizations is unintentionally

Im not responsiblefor any mental discomfort during or after the session

Kempen Belgium

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

83 SlidesFa

st

40 Minutes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Letrsquos start hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

What the fk is happening

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

A dramatic story in 7 steps hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global information wavePowered by the Internet 1

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

6 Paradigm Changing Events

1771 Industrial Revolution

1829 Steam Railways

1875 Steel ElectricityHeavy Engineering

1908 Oil AutomobilesMass Production

1971 Information TechnologyTelecommunication

New Global RealityInformation lsquobecomesrsquo

the 5the element

2013

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

6 Paradigm Changing Events

1771 Industrial Revolution

1829 Steam Railways

1875 Steel ElectricityHeavy Engineering

1908 Oil AutomobilesMass Production

1971 Information TechnologyTelecommunication

New Global RealityInformation lsquobecomesrsquo

the 5the element

2013

PASSIONevolution

For people without passion in

evolution information has no value

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Whats the impact of theglobal information wave

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D becomes 3DPowered by Information2

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Power of the market the world hellip

Information Shortage Information Luxury

Switch3D

2D-Age

3D-Age

ldquoINFO-FUELEDrdquoOrganizations

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Switch3D

The origin of 3D-Species

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global 3D-Smart WavePowered by 3D-Learning3

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global 3D-Smart WavePowered by 3D-Learning3 But first hellip

The world of 2D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Schools hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Information Flow

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Talent Limiter

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Tough Statement

In 2D-Schools you dont get a degree

based on passion for your talents but

on your ability to study stuff without

passion and talent

A = Affirmative B = Negative

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Can it get any worse

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Then we went to work in2D-Organizations hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Education Information Shortage

2D-Low Salary 2D-High Salary

2D-Organizations

2D-Organograms2D-Managers

2D-Function Description

2D-Appraisal Talks

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Houston we have a problem

very big global

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

ldquoIf you put fences around peopleyou get sheep

William McKnight (former CEO of 3M)

hellip with a Diploma and a Function Descriptionrdquo

Jef Staes (former sheep)

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Work Space

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Sheep Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Human Resources Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Protest

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Lost Generation

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

80Not Engaged

ldquoNot Passionateabout Evolutionrdquo

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Tough Statement

In 2D-Organizations you dont get

work based on your passion and talents

but on your ability to work without

passion and talent

A = Affirmative B = Negative

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

What are 3D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

3D-Smarts 3D-COMPETENCES

TALENTSDIVERSITY-VALUE

PASSIONEVOLUTION-SUFFERING

INFORMATIONFLOW

ACTIONRESULT-DOPAMINELearning is a physical process

Real learning only happens when you

are in the groove with your talents

Jef Staes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Whats the impact of theglobal 3D-Smart wave

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global 3D-Innovation WavePowered by 3D-Smarts4

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Information Innovation

There are nosecrets anymore

3D-SMARTS

Passion in Evolutio

n

EntrepreneurshipBright Creative

Creative Destruction

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Introduction

Ships in trouble

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Chicken

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We face an ldquoExtinction Level Eventrdquo for 2D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The Rise and Fall of My Generation hellip

Power of the market the world hellip

Information Shortage Information Luxury

2D-Age

3D-Age

INFO FUELED

Rise2D-Smarts

Fall2D-Smarts

Rise3D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global SOS

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global SOS

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organizations in Search of a New Balance5

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Power of the market the world hellip

2D-Organizations2D-Balance

In search ofa New Balance

3D-Organizations3D-Balance

Switch3D

Business Innovationpowered by

Culture Innovation

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Its a revolution hellipItrsquos a drama hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Power of the market

Time

3D-Organizations3D-Balance

2D-Organizations2D-Balance

3D-Age2D-Age

Threat or opportunity

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

ldquoTough Statement

People who see 3D as a threat

have more power than people who

see 3D as an opportunity

A = Affirmative B = Negative

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We have to face the dramarsquos

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We have to reinventInnovation Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

From Continuous Improvementto Continuous Innovation6

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

CONSENSUSBased Improvement

2D-Information

2D-Smart Creativity

2D-Entrepreneurship

CONFLICTBased Innovation

3D-Information

3D-Smart Creativity

3D-Entrepreneurship

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Learning from the jungle hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Where is the source of the bio-diversity in a jungle

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

hellip at the edge (verge)

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Open Innovation starts at the edge

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Result a red monkey

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Drop the red monkey in the middle what happens

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red MonkeyHunters

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red Monkeyreg Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic EvolutionRed Monkey Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

Red Monkey Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS

SETTLERS

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation is a battle field

Comprehendthe battlefield

WHY

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS

SETTLERS

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation = Networking

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Who are the best networkers

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation is the resultof a red monkey that

has survived a conflict

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Recipe for successful innovation in 3D

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red MonkeyInnovation Management7

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Believers only

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We need Organic Evolution

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

OrganicEvolution

CREATORS

PIONEERS

FOLLOWERSSETTLERS

MISSIONING

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The most important word

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

3D-RESPECT

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Our Consensus Modelhas to change into a

ldquoRespectfulrdquo Conflict Model

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The second most important sticker

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

0032 472 61 71 51

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

copy GfK 2014| GfK DigiTension | September 23 2014 109

GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen

Kathy Sheehan | kathysheehangfkcom

copy GfK 2014| GfK DigiTension | September 23 2014 110

ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo

--- GfK Consumer Trends

the future of a marketrdquo

GfK Consumer Trends

copy GfK 2014| GfK DigiTension | September 23 2014 111

2014| A new world of hyper-personalization

copy GfK 2014| GfK DigiTension | September 23 2014 112

ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0

2014 | A world of worry about personal future

In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student

says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times

copy GfK 2014| GfK DigiTension | September 23 2014 113

ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter

Expenditures become extensions of experience

ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that

speak to you and will remain in your liferdquo

copy GfK 2014| GfK DigiTension | September 23 2014 114

A world that seems increasingly against me

Riots in Sweden

Political amp economic turmoil in Middle East

New questions about strength of Chinarsquos

long-bullish economyProtests in Brazil

Nothing is secret Nothing is private

Protests in Turkey

copy GfK 2014| GfK DigiTension | September 23 2014 115

Getting to Me | A Narrowing Focus

copy GfK 2014| GfK DigiTension | September 23 2014 116

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2

Breaking away from the crowd

-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average

globally versus 91 hours in 2009)

-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)

copy GfK 2014| GfK DigiTension | September 23 2014 117

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1

A growing focus on intimacy

ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value

+6 ranks from 2008 12 among 54 Personal Values

copy GfK 2014| GfK DigiTension | September 23 2014 118

A new social calculus

Asset In this crazy stressful world you have to focus on the things that

keep you on track and happy

Liability Too much time is wasted on things that arenrsquot important ndash who

really needs 900 ldquofriendsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 119

Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

Personal fulfillment is a rising priority

ExcitementldquoHaving stimulating experiencesrdquo

Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)

IndividualityldquoBeing different from othersrdquo

+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)

Curiosity ldquoWanting to explore and learn about new thingsrdquo

+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)

+6 +7

+8

copy GfK 2014| GfK DigiTension | September 23 2014 120

Others are a declining priority

-5-8

-4

Social stability ldquoSeeking stability of societyrdquo

Globally -8 to 29

Helpfulness ldquoMaking the effort to assist othersrdquo

-5 to 30

Friendship ldquoHaving close supportive friendsrdquo

-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

-11

Respecting AncestorsldquoSeeking stability of societyrdquo

Globally -11 ranks from 2008 to 28 today

copy GfK 2014| GfK DigiTension | September 23 2014 121

The drive will be toward accelerated intimacy

ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my

right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo

ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013

copy GfK 2014| GfK DigiTension | September 23 2014 122

See The Future - Innovation Opportunity Area 1 | Bio-design

Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions

copy GfK 2014| GfK DigiTension | September 23 2014 123

Three vectors exploring increasingly complex bio-data

Measure Me

Sense Me

Be Me

DNA-based skin care program

Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points

Cortex3D printing of customized exo-casts

Tissue regenerationAllows for custom reconstruction of body parts

Glybera ndash 2012First gene therapy treatment approved by European Commission

SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions

Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state

TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants

copy GfK 2014| GfK DigiTension | September 23 2014 124

Alzheimers Ecuador Making it personal

124

>

copy GfK 2014| GfK DigiTension | September 23 2014 125

Multi-tasking lifestyles and growing comfort with automation drive consumers to seek out solutions that anticipate plan and execute increasingly complex decision-making tasks using a variety of personal social and behavioral inputs

See The Future - Innovation Opportunity Area 2 | Anticipated Lifestyle

copy GfK 2014| GfK DigiTension | September 23 2014 126Roper Reports Worldwide 2008 and 2013 (short trend core 25 markets) QB2

Shop groceries Cooking for fun Eat on the go Planmanage finances

Home DIY Gardeningyardwork

62

42

21 23

14 16

70

51

30 30

19 19

2008 2013

Consumers increasingly ldquodoing morerdquo

globally who engaged in activity weekly or more often

copy GfK 2014| GfK DigiTension | September 23 2014 127

Attention spans are decreasing

Roper Reports Worldwide 2013 (mixed-mode trend core 25 markets age 15+) O2 httpwwwstatisticbraincomattention-span-statistics Associated Press httpwwwonlinegraduateprogramscominstant-america2009 data

30 of global consumers agree

ldquoIf a new technology product is not simple to use I lose interest in itrdquo (+2 pts from 2010)

1 in 4 people abandon a web page that takes more than four seconds to load

50 of mobile phone users abandon a page if it doesnrsquot load in 10 seconds

8 million reduction of searches on Google when slowing the results by just 410th of a second

28 Proportion of words are read on an average web page (593 words)

27 minutes is the average length of single Internet video watched

copy GfK 2014| GfK DigiTension | September 23 2014 128

Roper Reports US Spring 2014 Q38 (top-2 box) Roper Reports Worldwide 2013 QJ1O2 (US filter 15+ top-2 box on 7-point scale)

Consumers Expect Real-timeInformation amp Brand Experiences

+ =of consumers expect to be able to access content regardless of the device or platform

77

42agree ldquoTo me it is important to always be reachable wherever I amrdquo

27agree ldquoI really need the shops amp services I use to be available at all timesrdquo

Google Glass observes and records the world

ldquo15 minutes for a quote is out of touchrdquo

7frac12 minutes could save you on car insurance

copy GfK 2014| GfK DigiTension | September 23 2014 129Roper Reports Worldwide 2013 (mixed mode core 25 countries) O4 O9

Super Connected Consumers whoManage the real-time world are Emerging

These active social media users are

of global consumers are Super Connected Consumers

Always on the lookout for new products services

Look for novelty fun even in

everyday items

Spends lots of time researching brands before making major purchases

Technology empowersthem to do this

Greater propensity to switch if dissatisfied with

product service

More likely to have switched from name brands to less

expensive alternatives

More likely to used money-saving strategies

to get the best deal

True in developing as well as developed

markets

17

copy GfK 2014| GfK DigiTension | September 23 2014 130Roper Reports US 2012 Fall Core Q10 11 (online) RRUS 2000-1 Q92 93 (in-person)

Americans continue showing a greater openness and desire towards automation

A car that drives for you when you donrsquot feel like driving

Robots that do household tasks like cleaning amp cooking

Refrigerators that re-order groceries for you

4932

2000 2012

4635

3124

copy GfK 2014| GfK DigiTension | September 23 2014 131

Time saving solutions are the most critical

What is innovation to you

Easier way of doing something (78)

Faster way of doing something (72)

Something I didnrsquot know I needed (44)

Something that my friends will notice (29)

Roper Reports US 2013 February (Telecell) Q4

copy GfK 2014| GfK DigiTension | September 23 2014 132

NEST Most people leave the house at one temperature and forget to change it So Nest learns your schedule programs itself and can be controlled from your phone Teach it well and Nest can lower your heating and cooling bills up to 20

Devices get smarter and more interconnected as we move toward the lsquoInternet of Thingsrsquo

Automation

Coordination

Roomba

httpnestcomliving-with-nest

Computer-controlled sensors find open parking spaces based on their estimation of the proximity of other vehicles Once an open space is detected it directs the vehicles steering wheel to parallel park the car The driver controls the speed of the car via the gas and brake pedals the maneuvering of the vehicle into the parking space is done by the car itself

httponlinewsjcomarticleSB10001424052748703734504575125883649914708html

Anticipation

The ldquoInternet of Thingsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 133

Anticipated Actions | Nissan Paint

>

copy GfK 2014| GfK DigiTension | September 23 2014 134

Email kathysheehangfkcom

bloggfkcom

Mobile

Blog

M +1 212 464 7972

copy GfK 2014| GfK DigiTension | September 23 2014 135

  • Slide 1
  • Slide 2
  • GfK digitension
  • Slide 4
  • Integration is key for delivering true richness
  • Our new organisation model research skills versus industry e
  • Connecting the dots
  • Slide 8
  • A fast changing consumer driven digital age
  • The explosion of digital devices and internet accessibility hav
  • And consumers expect brands to fit their flexible always conne
  • With consumerrsquos fast adoption of social media everything is mor
  • As a result purchase pathways can be extremely complex
  • We have integrated these new evolutions in our RampD and research
  • Slide 15
  • Exploring the mobile web and the people who use ithellip
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Event app
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Slide 58
  • Slide 59
  • Introduction
  • Slide 61
  • Chicken
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Getting to me
  • Slide 110
  • 2014| A new world of hyper-personalization
  • 2014 | A world of worry about personal future
  • Expenditures become extensions of experience
  • A world that seems increasingly against me
  • Getting to Me | A Narrowing Focus
  • Breaking away from the crowd
  • A growing focus on intimacy
  • A new social calculus
  • Personal fulfillment is a rising priority
  • Others are a declining priority
  • The drive will be toward accelerated intimacy
  • See The Future - Innovation Opportunity Area 1 | Bio-design
  • Slide 123
  • Alzheimers Ecuador Making it personal
  • Slide 125
  • Consumers increasingly ldquodoing morerdquo
  • Attention spans are decreasing
  • Consumers Expect Real-time Information amp Brand Experiences
  • Super Connected Consumers who Manage the real-time world are Em
  • Americans continue showing a greater openness and desire toward
  • Time saving solutions are the most critical
  • Slide 132
  • Anticipated Actions | Nissan Paint
  • Slide 134
  • Slide 135
Page 6: Presentatie plenair 1 - Jef Staes, Kathy Sheehan

7copy GfK 2014 | Digitension

Connecting the dots

8copy GfK 2014 | Digitension

We connect every touch point of the Customer Journey

Internet usage

Mobile usageBuying behaviour (What where when)

Audience Measurement

Retail sales

Needs perceptions motivations experiences

9copy GfK 2014 | Digitension

A fast changing consumer driven digital age

Read blog

Forum

Watch video on mobile

Reviews

Apps

10copy GfK 2014 | Digitension

Source 2013 Roper Reportsreg Worldwide ndash Consumer behavior and attitudes in 31 markets

The explosion of digital devices and internet accessibility have changed the way consumershellip

SearchShop Communicate

Engage

with brands

Gather

information 70of people accessing the

internet globally use more than one device to connect

The hyper-connected world is happening now and itrsquos driven by multi device usage

11copy GfK 2014 | Digitension

And consumers expect brands to fit their flexible always connected lifestyle

Source GfK m-sites product research Australia 2013

Eat44

Commute 42

Watch TV 36

Work33 Use

laptop30

Musicradio29

Talk 21

Use tablet 18

Study 9

Read papersmagazines 9

Cook 8

Shop 6

What other things people do while reading news content on mobile devices

NEWS

12copy GfK 2014 | Digitension

81 of social media users regularly

use coupons vouchers and deals when

shopping

Source Roper Reportsreg Worldwide ndash Consumer behavior and attitudes in 25 markets | GfK Digital Market Intelligence ndash bespoke research from more than 3500 UK consumers February 2013 | Altimeter Group 2013 Sprout social index Dec 2013 | YouTube press statistics

With consumerrsquos fast adoption of social media everything is more spontaneous immediate and sometimes out of your control

hellip Over a billion people use Facebook to connect and share the things they care about More than a million

advertisers use YouTube as an advertising

platform

Over 6 billion hours of video are watched each month

on YouTube - thats almost an hour for every person on Earth

Consumers guide each other through

sharing and reviews 72 of visitors to a travel review site were

influenced by a review

13copy GfK 2014 | Digitension

As a result purchase pathways can be extremely complex

Read blog

Forum

Watch video on mobile

Reviews

Apps

So understanding the consumer journey has never been more important

14copy GfK 2014 | Digitension

We have integrated these new evolutions in our RampD and research solutions

Read blog

Forum

Watch video on mobile

Reviews

Apps

15copy GfK 2014 | Digitension

bull Devices usedbull Time of day + Day of weekbull Locationbull Sites visitedbull Apps usedbull Visit duration

bull Consumer panelsbull Geomarketingbull hellip

Consumer Data Assets

Mobile Internet Activity

Network Operators GfK

GfK Mobile Insights

BIG DATA SMART DATA - Highly granular view of mobile users by integrating network and user centric data

16copy GfK 2014 | Digitension

Exploring the mobile web and the people who use ithellip

2SITE Mobile Web Benchmark

1AUDIENCE Mobile Audience Measurement

3DEVICEMobile Device Insights

Web browsing

App-usage Search

Advertising

Demographics

Device

Where

When

Purchases

Activity

Subscription

17copy GfK 2014 | Digitension

INTRODUCING EMO Scantrade

Your face says a lot about your emotions

17

NEW TECHNOLOGY - Measuring emotions with facial coding

18copy GfK 2014 | Digitensioncopy GfK 2014 | Digitension

EMO Scan Analysis

0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45

1st inattention faultthe guy switches off the

computer

Consequence he feels desperate

Brand signaturewith specific music and

pack

2d inattention faultthe guy destroys the

money he has just takenat the cash dispenser

Consequence he feels desperate

Brand signaturewith same specific

musicand pack

New story

3d inattention faultthe guy clicks on thedelete button on his

file

Consequence he feels desperate

Music happenswith direct negativeemotional response

Brand signaturewith same specific

musicand pack

The three scenes build to a very positive emotional response

19copy GfK 2014 | Digitensioncopy GfK 2014 | Digitension

EMO Scan insights

0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45

Music happens

with direct negative

emotional response

InterestCuriosity

Joy

Desire

Trust

Passion

This humorous ad builds a feeling of trust in the brand

20copy GfK 2014 | Digitension

21copy GfK 2014 | Digitension

Event app

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

jefstaes

You are a SheepOrganizations in Search of a New Balance

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Its a story about learning change

amp innovationIts a story

about Switch3DSheep Smarts Red Monkeys

Culture Innovation amp Brains

Awak

enin

g

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Dis

clai

mer

Any resemblancewith real persons or

organizations is unintentionally

Im not responsiblefor any mental discomfort during or after the session

Kempen Belgium

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

83 SlidesFa

st

40 Minutes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Letrsquos start hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

What the fk is happening

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

A dramatic story in 7 steps hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global information wavePowered by the Internet 1

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

6 Paradigm Changing Events

1771 Industrial Revolution

1829 Steam Railways

1875 Steel ElectricityHeavy Engineering

1908 Oil AutomobilesMass Production

1971 Information TechnologyTelecommunication

New Global RealityInformation lsquobecomesrsquo

the 5the element

2013

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

6 Paradigm Changing Events

1771 Industrial Revolution

1829 Steam Railways

1875 Steel ElectricityHeavy Engineering

1908 Oil AutomobilesMass Production

1971 Information TechnologyTelecommunication

New Global RealityInformation lsquobecomesrsquo

the 5the element

2013

PASSIONevolution

For people without passion in

evolution information has no value

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Whats the impact of theglobal information wave

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D becomes 3DPowered by Information2

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Power of the market the world hellip

Information Shortage Information Luxury

Switch3D

2D-Age

3D-Age

ldquoINFO-FUELEDrdquoOrganizations

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Switch3D

The origin of 3D-Species

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jefstaes

Global 3D-Smart WavePowered by 3D-Learning3

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global 3D-Smart WavePowered by 3D-Learning3 But first hellip

The world of 2D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Schools hellip

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jefstaes

2D-Information Flow

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jefstaes

2D-Talent Limiter

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jefstaes

Tough Statement

In 2D-Schools you dont get a degree

based on passion for your talents but

on your ability to study stuff without

passion and talent

A = Affirmative B = Negative

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Can it get any worse

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Then we went to work in2D-Organizations hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Education Information Shortage

2D-Low Salary 2D-High Salary

2D-Organizations

2D-Organograms2D-Managers

2D-Function Description

2D-Appraisal Talks

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Houston we have a problem

very big global

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

ldquoIf you put fences around peopleyou get sheep

William McKnight (former CEO of 3M)

hellip with a Diploma and a Function Descriptionrdquo

Jef Staes (former sheep)

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Work Space

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jefstaes

2D-Sheep Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Human Resources Management

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jefstaes

2D-Protest

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jefstaes

2D-Lost Generation

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jefstaes

80Not Engaged

ldquoNot Passionateabout Evolutionrdquo

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jefstaes

Tough Statement

In 2D-Organizations you dont get

work based on your passion and talents

but on your ability to work without

passion and talent

A = Affirmative B = Negative

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jefstaes

What are 3D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

3D-Smarts 3D-COMPETENCES

TALENTSDIVERSITY-VALUE

PASSIONEVOLUTION-SUFFERING

INFORMATIONFLOW

ACTIONRESULT-DOPAMINELearning is a physical process

Real learning only happens when you

are in the groove with your talents

Jef Staes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Whats the impact of theglobal 3D-Smart wave

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global 3D-Innovation WavePowered by 3D-Smarts4

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Information Innovation

There are nosecrets anymore

3D-SMARTS

Passion in Evolutio

n

EntrepreneurshipBright Creative

Creative Destruction

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Introduction

Ships in trouble

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Chicken

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We face an ldquoExtinction Level Eventrdquo for 2D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The Rise and Fall of My Generation hellip

Power of the market the world hellip

Information Shortage Information Luxury

2D-Age

3D-Age

INFO FUELED

Rise2D-Smarts

Fall2D-Smarts

Rise3D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global SOS

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jefstaes

Global SOS

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organizations in Search of a New Balance5

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Power of the market the world hellip

2D-Organizations2D-Balance

In search ofa New Balance

3D-Organizations3D-Balance

Switch3D

Business Innovationpowered by

Culture Innovation

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Its a revolution hellipItrsquos a drama hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Power of the market

Time

3D-Organizations3D-Balance

2D-Organizations2D-Balance

3D-Age2D-Age

Threat or opportunity

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

ldquoTough Statement

People who see 3D as a threat

have more power than people who

see 3D as an opportunity

A = Affirmative B = Negative

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We have to face the dramarsquos

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We have to reinventInnovation Management

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jefstaes

From Continuous Improvementto Continuous Innovation6

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jefstaes

CONSENSUSBased Improvement

2D-Information

2D-Smart Creativity

2D-Entrepreneurship

CONFLICTBased Innovation

3D-Information

3D-Smart Creativity

3D-Entrepreneurship

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Learning from the jungle hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Where is the source of the bio-diversity in a jungle

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

hellip at the edge (verge)

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jefstaes

Open Innovation starts at the edge

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jefstaes

Result a red monkey

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jefstaes

Drop the red monkey in the middle what happens

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red MonkeyHunters

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red Monkeyreg Politics

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jefstaes

Organic EvolutionRed Monkey Politics

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jefstaes

Organic Evolution

CREATORS

Red Monkey Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS

SETTLERS

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation is a battle field

Comprehendthe battlefield

WHY

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS

SETTLERS

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation = Networking

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jefstaes

Who are the best networkers

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation is the resultof a red monkey that

has survived a conflict

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Recipe for successful innovation in 3D

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jefstaes

Red MonkeyInnovation Management7

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

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jefstaes

Believers only

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We need Organic Evolution

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jefstaes

OrganicEvolution

CREATORS

PIONEERS

FOLLOWERSSETTLERS

MISSIONING

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The most important word

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

3D-RESPECT

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jefstaes

Our Consensus Modelhas to change into a

ldquoRespectfulrdquo Conflict Model

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jefstaes

The second most important sticker

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

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jefstaes

0032 472 61 71 51

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jefstaes

copy GfK 2014| GfK DigiTension | September 23 2014 109

GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen

Kathy Sheehan | kathysheehangfkcom

copy GfK 2014| GfK DigiTension | September 23 2014 110

ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo

--- GfK Consumer Trends

the future of a marketrdquo

GfK Consumer Trends

copy GfK 2014| GfK DigiTension | September 23 2014 111

2014| A new world of hyper-personalization

copy GfK 2014| GfK DigiTension | September 23 2014 112

ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0

2014 | A world of worry about personal future

In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student

says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times

copy GfK 2014| GfK DigiTension | September 23 2014 113

ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter

Expenditures become extensions of experience

ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that

speak to you and will remain in your liferdquo

copy GfK 2014| GfK DigiTension | September 23 2014 114

A world that seems increasingly against me

Riots in Sweden

Political amp economic turmoil in Middle East

New questions about strength of Chinarsquos

long-bullish economyProtests in Brazil

Nothing is secret Nothing is private

Protests in Turkey

copy GfK 2014| GfK DigiTension | September 23 2014 115

Getting to Me | A Narrowing Focus

copy GfK 2014| GfK DigiTension | September 23 2014 116

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2

Breaking away from the crowd

-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average

globally versus 91 hours in 2009)

-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)

copy GfK 2014| GfK DigiTension | September 23 2014 117

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1

A growing focus on intimacy

ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value

+6 ranks from 2008 12 among 54 Personal Values

copy GfK 2014| GfK DigiTension | September 23 2014 118

A new social calculus

Asset In this crazy stressful world you have to focus on the things that

keep you on track and happy

Liability Too much time is wasted on things that arenrsquot important ndash who

really needs 900 ldquofriendsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 119

Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

Personal fulfillment is a rising priority

ExcitementldquoHaving stimulating experiencesrdquo

Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)

IndividualityldquoBeing different from othersrdquo

+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)

Curiosity ldquoWanting to explore and learn about new thingsrdquo

+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)

+6 +7

+8

copy GfK 2014| GfK DigiTension | September 23 2014 120

Others are a declining priority

-5-8

-4

Social stability ldquoSeeking stability of societyrdquo

Globally -8 to 29

Helpfulness ldquoMaking the effort to assist othersrdquo

-5 to 30

Friendship ldquoHaving close supportive friendsrdquo

-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

-11

Respecting AncestorsldquoSeeking stability of societyrdquo

Globally -11 ranks from 2008 to 28 today

copy GfK 2014| GfK DigiTension | September 23 2014 121

The drive will be toward accelerated intimacy

ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my

right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo

ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013

copy GfK 2014| GfK DigiTension | September 23 2014 122

See The Future - Innovation Opportunity Area 1 | Bio-design

Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions

copy GfK 2014| GfK DigiTension | September 23 2014 123

Three vectors exploring increasingly complex bio-data

Measure Me

Sense Me

Be Me

DNA-based skin care program

Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points

Cortex3D printing of customized exo-casts

Tissue regenerationAllows for custom reconstruction of body parts

Glybera ndash 2012First gene therapy treatment approved by European Commission

SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions

Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state

TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants

copy GfK 2014| GfK DigiTension | September 23 2014 124

Alzheimers Ecuador Making it personal

124

>

copy GfK 2014| GfK DigiTension | September 23 2014 125

Multi-tasking lifestyles and growing comfort with automation drive consumers to seek out solutions that anticipate plan and execute increasingly complex decision-making tasks using a variety of personal social and behavioral inputs

See The Future - Innovation Opportunity Area 2 | Anticipated Lifestyle

copy GfK 2014| GfK DigiTension | September 23 2014 126Roper Reports Worldwide 2008 and 2013 (short trend core 25 markets) QB2

Shop groceries Cooking for fun Eat on the go Planmanage finances

Home DIY Gardeningyardwork

62

42

21 23

14 16

70

51

30 30

19 19

2008 2013

Consumers increasingly ldquodoing morerdquo

globally who engaged in activity weekly or more often

copy GfK 2014| GfK DigiTension | September 23 2014 127

Attention spans are decreasing

Roper Reports Worldwide 2013 (mixed-mode trend core 25 markets age 15+) O2 httpwwwstatisticbraincomattention-span-statistics Associated Press httpwwwonlinegraduateprogramscominstant-america2009 data

30 of global consumers agree

ldquoIf a new technology product is not simple to use I lose interest in itrdquo (+2 pts from 2010)

1 in 4 people abandon a web page that takes more than four seconds to load

50 of mobile phone users abandon a page if it doesnrsquot load in 10 seconds

8 million reduction of searches on Google when slowing the results by just 410th of a second

28 Proportion of words are read on an average web page (593 words)

27 minutes is the average length of single Internet video watched

copy GfK 2014| GfK DigiTension | September 23 2014 128

Roper Reports US Spring 2014 Q38 (top-2 box) Roper Reports Worldwide 2013 QJ1O2 (US filter 15+ top-2 box on 7-point scale)

Consumers Expect Real-timeInformation amp Brand Experiences

+ =of consumers expect to be able to access content regardless of the device or platform

77

42agree ldquoTo me it is important to always be reachable wherever I amrdquo

27agree ldquoI really need the shops amp services I use to be available at all timesrdquo

Google Glass observes and records the world

ldquo15 minutes for a quote is out of touchrdquo

7frac12 minutes could save you on car insurance

copy GfK 2014| GfK DigiTension | September 23 2014 129Roper Reports Worldwide 2013 (mixed mode core 25 countries) O4 O9

Super Connected Consumers whoManage the real-time world are Emerging

These active social media users are

of global consumers are Super Connected Consumers

Always on the lookout for new products services

Look for novelty fun even in

everyday items

Spends lots of time researching brands before making major purchases

Technology empowersthem to do this

Greater propensity to switch if dissatisfied with

product service

More likely to have switched from name brands to less

expensive alternatives

More likely to used money-saving strategies

to get the best deal

True in developing as well as developed

markets

17

copy GfK 2014| GfK DigiTension | September 23 2014 130Roper Reports US 2012 Fall Core Q10 11 (online) RRUS 2000-1 Q92 93 (in-person)

Americans continue showing a greater openness and desire towards automation

A car that drives for you when you donrsquot feel like driving

Robots that do household tasks like cleaning amp cooking

Refrigerators that re-order groceries for you

4932

2000 2012

4635

3124

copy GfK 2014| GfK DigiTension | September 23 2014 131

Time saving solutions are the most critical

What is innovation to you

Easier way of doing something (78)

Faster way of doing something (72)

Something I didnrsquot know I needed (44)

Something that my friends will notice (29)

Roper Reports US 2013 February (Telecell) Q4

copy GfK 2014| GfK DigiTension | September 23 2014 132

NEST Most people leave the house at one temperature and forget to change it So Nest learns your schedule programs itself and can be controlled from your phone Teach it well and Nest can lower your heating and cooling bills up to 20

Devices get smarter and more interconnected as we move toward the lsquoInternet of Thingsrsquo

Automation

Coordination

Roomba

httpnestcomliving-with-nest

Computer-controlled sensors find open parking spaces based on their estimation of the proximity of other vehicles Once an open space is detected it directs the vehicles steering wheel to parallel park the car The driver controls the speed of the car via the gas and brake pedals the maneuvering of the vehicle into the parking space is done by the car itself

httponlinewsjcomarticleSB10001424052748703734504575125883649914708html

Anticipation

The ldquoInternet of Thingsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 133

Anticipated Actions | Nissan Paint

>

copy GfK 2014| GfK DigiTension | September 23 2014 134

Email kathysheehangfkcom

bloggfkcom

Mobile

Blog

M +1 212 464 7972

copy GfK 2014| GfK DigiTension | September 23 2014 135

  • Slide 1
  • Slide 2
  • GfK digitension
  • Slide 4
  • Integration is key for delivering true richness
  • Our new organisation model research skills versus industry e
  • Connecting the dots
  • Slide 8
  • A fast changing consumer driven digital age
  • The explosion of digital devices and internet accessibility hav
  • And consumers expect brands to fit their flexible always conne
  • With consumerrsquos fast adoption of social media everything is mor
  • As a result purchase pathways can be extremely complex
  • We have integrated these new evolutions in our RampD and research
  • Slide 15
  • Exploring the mobile web and the people who use ithellip
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Event app
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Slide 58
  • Slide 59
  • Introduction
  • Slide 61
  • Chicken
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Getting to me
  • Slide 110
  • 2014| A new world of hyper-personalization
  • 2014 | A world of worry about personal future
  • Expenditures become extensions of experience
  • A world that seems increasingly against me
  • Getting to Me | A Narrowing Focus
  • Breaking away from the crowd
  • A growing focus on intimacy
  • A new social calculus
  • Personal fulfillment is a rising priority
  • Others are a declining priority
  • The drive will be toward accelerated intimacy
  • See The Future - Innovation Opportunity Area 1 | Bio-design
  • Slide 123
  • Alzheimers Ecuador Making it personal
  • Slide 125
  • Consumers increasingly ldquodoing morerdquo
  • Attention spans are decreasing
  • Consumers Expect Real-time Information amp Brand Experiences
  • Super Connected Consumers who Manage the real-time world are Em
  • Americans continue showing a greater openness and desire toward
  • Time saving solutions are the most critical
  • Slide 132
  • Anticipated Actions | Nissan Paint
  • Slide 134
  • Slide 135
Page 7: Presentatie plenair 1 - Jef Staes, Kathy Sheehan

8copy GfK 2014 | Digitension

We connect every touch point of the Customer Journey

Internet usage

Mobile usageBuying behaviour (What where when)

Audience Measurement

Retail sales

Needs perceptions motivations experiences

9copy GfK 2014 | Digitension

A fast changing consumer driven digital age

Read blog

Forum

Watch video on mobile

Reviews

Apps

10copy GfK 2014 | Digitension

Source 2013 Roper Reportsreg Worldwide ndash Consumer behavior and attitudes in 31 markets

The explosion of digital devices and internet accessibility have changed the way consumershellip

SearchShop Communicate

Engage

with brands

Gather

information 70of people accessing the

internet globally use more than one device to connect

The hyper-connected world is happening now and itrsquos driven by multi device usage

11copy GfK 2014 | Digitension

And consumers expect brands to fit their flexible always connected lifestyle

Source GfK m-sites product research Australia 2013

Eat44

Commute 42

Watch TV 36

Work33 Use

laptop30

Musicradio29

Talk 21

Use tablet 18

Study 9

Read papersmagazines 9

Cook 8

Shop 6

What other things people do while reading news content on mobile devices

NEWS

12copy GfK 2014 | Digitension

81 of social media users regularly

use coupons vouchers and deals when

shopping

Source Roper Reportsreg Worldwide ndash Consumer behavior and attitudes in 25 markets | GfK Digital Market Intelligence ndash bespoke research from more than 3500 UK consumers February 2013 | Altimeter Group 2013 Sprout social index Dec 2013 | YouTube press statistics

With consumerrsquos fast adoption of social media everything is more spontaneous immediate and sometimes out of your control

hellip Over a billion people use Facebook to connect and share the things they care about More than a million

advertisers use YouTube as an advertising

platform

Over 6 billion hours of video are watched each month

on YouTube - thats almost an hour for every person on Earth

Consumers guide each other through

sharing and reviews 72 of visitors to a travel review site were

influenced by a review

13copy GfK 2014 | Digitension

As a result purchase pathways can be extremely complex

Read blog

Forum

Watch video on mobile

Reviews

Apps

So understanding the consumer journey has never been more important

14copy GfK 2014 | Digitension

We have integrated these new evolutions in our RampD and research solutions

Read blog

Forum

Watch video on mobile

Reviews

Apps

15copy GfK 2014 | Digitension

bull Devices usedbull Time of day + Day of weekbull Locationbull Sites visitedbull Apps usedbull Visit duration

bull Consumer panelsbull Geomarketingbull hellip

Consumer Data Assets

Mobile Internet Activity

Network Operators GfK

GfK Mobile Insights

BIG DATA SMART DATA - Highly granular view of mobile users by integrating network and user centric data

16copy GfK 2014 | Digitension

Exploring the mobile web and the people who use ithellip

2SITE Mobile Web Benchmark

1AUDIENCE Mobile Audience Measurement

3DEVICEMobile Device Insights

Web browsing

App-usage Search

Advertising

Demographics

Device

Where

When

Purchases

Activity

Subscription

17copy GfK 2014 | Digitension

INTRODUCING EMO Scantrade

Your face says a lot about your emotions

17

NEW TECHNOLOGY - Measuring emotions with facial coding

18copy GfK 2014 | Digitensioncopy GfK 2014 | Digitension

EMO Scan Analysis

0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45

1st inattention faultthe guy switches off the

computer

Consequence he feels desperate

Brand signaturewith specific music and

pack

2d inattention faultthe guy destroys the

money he has just takenat the cash dispenser

Consequence he feels desperate

Brand signaturewith same specific

musicand pack

New story

3d inattention faultthe guy clicks on thedelete button on his

file

Consequence he feels desperate

Music happenswith direct negativeemotional response

Brand signaturewith same specific

musicand pack

The three scenes build to a very positive emotional response

19copy GfK 2014 | Digitensioncopy GfK 2014 | Digitension

EMO Scan insights

0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45

Music happens

with direct negative

emotional response

InterestCuriosity

Joy

Desire

Trust

Passion

This humorous ad builds a feeling of trust in the brand

20copy GfK 2014 | Digitension

21copy GfK 2014 | Digitension

Event app

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

jefstaes

You are a SheepOrganizations in Search of a New Balance

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Its a story about learning change

amp innovationIts a story

about Switch3DSheep Smarts Red Monkeys

Culture Innovation amp Brains

Awak

enin

g

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Dis

clai

mer

Any resemblancewith real persons or

organizations is unintentionally

Im not responsiblefor any mental discomfort during or after the session

Kempen Belgium

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

83 SlidesFa

st

40 Minutes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Letrsquos start hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

What the fk is happening

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

A dramatic story in 7 steps hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global information wavePowered by the Internet 1

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

6 Paradigm Changing Events

1771 Industrial Revolution

1829 Steam Railways

1875 Steel ElectricityHeavy Engineering

1908 Oil AutomobilesMass Production

1971 Information TechnologyTelecommunication

New Global RealityInformation lsquobecomesrsquo

the 5the element

2013

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

6 Paradigm Changing Events

1771 Industrial Revolution

1829 Steam Railways

1875 Steel ElectricityHeavy Engineering

1908 Oil AutomobilesMass Production

1971 Information TechnologyTelecommunication

New Global RealityInformation lsquobecomesrsquo

the 5the element

2013

PASSIONevolution

For people without passion in

evolution information has no value

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Whats the impact of theglobal information wave

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D becomes 3DPowered by Information2

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Power of the market the world hellip

Information Shortage Information Luxury

Switch3D

2D-Age

3D-Age

ldquoINFO-FUELEDrdquoOrganizations

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Switch3D

The origin of 3D-Species

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global 3D-Smart WavePowered by 3D-Learning3

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global 3D-Smart WavePowered by 3D-Learning3 But first hellip

The world of 2D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Schools hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Information Flow

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Talent Limiter

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Tough Statement

In 2D-Schools you dont get a degree

based on passion for your talents but

on your ability to study stuff without

passion and talent

A = Affirmative B = Negative

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Can it get any worse

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Then we went to work in2D-Organizations hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Education Information Shortage

2D-Low Salary 2D-High Salary

2D-Organizations

2D-Organograms2D-Managers

2D-Function Description

2D-Appraisal Talks

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Houston we have a problem

very big global

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

ldquoIf you put fences around peopleyou get sheep

William McKnight (former CEO of 3M)

hellip with a Diploma and a Function Descriptionrdquo

Jef Staes (former sheep)

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Work Space

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Sheep Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Human Resources Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Protest

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Lost Generation

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

80Not Engaged

ldquoNot Passionateabout Evolutionrdquo

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Tough Statement

In 2D-Organizations you dont get

work based on your passion and talents

but on your ability to work without

passion and talent

A = Affirmative B = Negative

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

What are 3D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

3D-Smarts 3D-COMPETENCES

TALENTSDIVERSITY-VALUE

PASSIONEVOLUTION-SUFFERING

INFORMATIONFLOW

ACTIONRESULT-DOPAMINELearning is a physical process

Real learning only happens when you

are in the groove with your talents

Jef Staes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Whats the impact of theglobal 3D-Smart wave

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global 3D-Innovation WavePowered by 3D-Smarts4

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Information Innovation

There are nosecrets anymore

3D-SMARTS

Passion in Evolutio

n

EntrepreneurshipBright Creative

Creative Destruction

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Introduction

Ships in trouble

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Chicken

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We face an ldquoExtinction Level Eventrdquo for 2D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The Rise and Fall of My Generation hellip

Power of the market the world hellip

Information Shortage Information Luxury

2D-Age

3D-Age

INFO FUELED

Rise2D-Smarts

Fall2D-Smarts

Rise3D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global SOS

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global SOS

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organizations in Search of a New Balance5

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Power of the market the world hellip

2D-Organizations2D-Balance

In search ofa New Balance

3D-Organizations3D-Balance

Switch3D

Business Innovationpowered by

Culture Innovation

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Its a revolution hellipItrsquos a drama hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Power of the market

Time

3D-Organizations3D-Balance

2D-Organizations2D-Balance

3D-Age2D-Age

Threat or opportunity

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

ldquoTough Statement

People who see 3D as a threat

have more power than people who

see 3D as an opportunity

A = Affirmative B = Negative

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We have to face the dramarsquos

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We have to reinventInnovation Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

From Continuous Improvementto Continuous Innovation6

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

CONSENSUSBased Improvement

2D-Information

2D-Smart Creativity

2D-Entrepreneurship

CONFLICTBased Innovation

3D-Information

3D-Smart Creativity

3D-Entrepreneurship

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Learning from the jungle hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Where is the source of the bio-diversity in a jungle

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

hellip at the edge (verge)

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Open Innovation starts at the edge

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Result a red monkey

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Drop the red monkey in the middle what happens

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red MonkeyHunters

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red Monkeyreg Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic EvolutionRed Monkey Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

Red Monkey Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS

SETTLERS

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation is a battle field

Comprehendthe battlefield

WHY

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS

SETTLERS

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation = Networking

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Who are the best networkers

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation is the resultof a red monkey that

has survived a conflict

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Recipe for successful innovation in 3D

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red MonkeyInnovation Management7

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Believers only

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We need Organic Evolution

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

OrganicEvolution

CREATORS

PIONEERS

FOLLOWERSSETTLERS

MISSIONING

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The most important word

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

3D-RESPECT

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Our Consensus Modelhas to change into a

ldquoRespectfulrdquo Conflict Model

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The second most important sticker

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

0032 472 61 71 51

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

copy GfK 2014| GfK DigiTension | September 23 2014 109

GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen

Kathy Sheehan | kathysheehangfkcom

copy GfK 2014| GfK DigiTension | September 23 2014 110

ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo

--- GfK Consumer Trends

the future of a marketrdquo

GfK Consumer Trends

copy GfK 2014| GfK DigiTension | September 23 2014 111

2014| A new world of hyper-personalization

copy GfK 2014| GfK DigiTension | September 23 2014 112

ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0

2014 | A world of worry about personal future

In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student

says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times

copy GfK 2014| GfK DigiTension | September 23 2014 113

ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter

Expenditures become extensions of experience

ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that

speak to you and will remain in your liferdquo

copy GfK 2014| GfK DigiTension | September 23 2014 114

A world that seems increasingly against me

Riots in Sweden

Political amp economic turmoil in Middle East

New questions about strength of Chinarsquos

long-bullish economyProtests in Brazil

Nothing is secret Nothing is private

Protests in Turkey

copy GfK 2014| GfK DigiTension | September 23 2014 115

Getting to Me | A Narrowing Focus

copy GfK 2014| GfK DigiTension | September 23 2014 116

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2

Breaking away from the crowd

-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average

globally versus 91 hours in 2009)

-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)

copy GfK 2014| GfK DigiTension | September 23 2014 117

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1

A growing focus on intimacy

ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value

+6 ranks from 2008 12 among 54 Personal Values

copy GfK 2014| GfK DigiTension | September 23 2014 118

A new social calculus

Asset In this crazy stressful world you have to focus on the things that

keep you on track and happy

Liability Too much time is wasted on things that arenrsquot important ndash who

really needs 900 ldquofriendsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 119

Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

Personal fulfillment is a rising priority

ExcitementldquoHaving stimulating experiencesrdquo

Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)

IndividualityldquoBeing different from othersrdquo

+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)

Curiosity ldquoWanting to explore and learn about new thingsrdquo

+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)

+6 +7

+8

copy GfK 2014| GfK DigiTension | September 23 2014 120

Others are a declining priority

-5-8

-4

Social stability ldquoSeeking stability of societyrdquo

Globally -8 to 29

Helpfulness ldquoMaking the effort to assist othersrdquo

-5 to 30

Friendship ldquoHaving close supportive friendsrdquo

-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

-11

Respecting AncestorsldquoSeeking stability of societyrdquo

Globally -11 ranks from 2008 to 28 today

copy GfK 2014| GfK DigiTension | September 23 2014 121

The drive will be toward accelerated intimacy

ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my

right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo

ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013

copy GfK 2014| GfK DigiTension | September 23 2014 122

See The Future - Innovation Opportunity Area 1 | Bio-design

Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions

copy GfK 2014| GfK DigiTension | September 23 2014 123

Three vectors exploring increasingly complex bio-data

Measure Me

Sense Me

Be Me

DNA-based skin care program

Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points

Cortex3D printing of customized exo-casts

Tissue regenerationAllows for custom reconstruction of body parts

Glybera ndash 2012First gene therapy treatment approved by European Commission

SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions

Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state

TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants

copy GfK 2014| GfK DigiTension | September 23 2014 124

Alzheimers Ecuador Making it personal

124

>

copy GfK 2014| GfK DigiTension | September 23 2014 125

Multi-tasking lifestyles and growing comfort with automation drive consumers to seek out solutions that anticipate plan and execute increasingly complex decision-making tasks using a variety of personal social and behavioral inputs

See The Future - Innovation Opportunity Area 2 | Anticipated Lifestyle

copy GfK 2014| GfK DigiTension | September 23 2014 126Roper Reports Worldwide 2008 and 2013 (short trend core 25 markets) QB2

Shop groceries Cooking for fun Eat on the go Planmanage finances

Home DIY Gardeningyardwork

62

42

21 23

14 16

70

51

30 30

19 19

2008 2013

Consumers increasingly ldquodoing morerdquo

globally who engaged in activity weekly or more often

copy GfK 2014| GfK DigiTension | September 23 2014 127

Attention spans are decreasing

Roper Reports Worldwide 2013 (mixed-mode trend core 25 markets age 15+) O2 httpwwwstatisticbraincomattention-span-statistics Associated Press httpwwwonlinegraduateprogramscominstant-america2009 data

30 of global consumers agree

ldquoIf a new technology product is not simple to use I lose interest in itrdquo (+2 pts from 2010)

1 in 4 people abandon a web page that takes more than four seconds to load

50 of mobile phone users abandon a page if it doesnrsquot load in 10 seconds

8 million reduction of searches on Google when slowing the results by just 410th of a second

28 Proportion of words are read on an average web page (593 words)

27 minutes is the average length of single Internet video watched

copy GfK 2014| GfK DigiTension | September 23 2014 128

Roper Reports US Spring 2014 Q38 (top-2 box) Roper Reports Worldwide 2013 QJ1O2 (US filter 15+ top-2 box on 7-point scale)

Consumers Expect Real-timeInformation amp Brand Experiences

+ =of consumers expect to be able to access content regardless of the device or platform

77

42agree ldquoTo me it is important to always be reachable wherever I amrdquo

27agree ldquoI really need the shops amp services I use to be available at all timesrdquo

Google Glass observes and records the world

ldquo15 minutes for a quote is out of touchrdquo

7frac12 minutes could save you on car insurance

copy GfK 2014| GfK DigiTension | September 23 2014 129Roper Reports Worldwide 2013 (mixed mode core 25 countries) O4 O9

Super Connected Consumers whoManage the real-time world are Emerging

These active social media users are

of global consumers are Super Connected Consumers

Always on the lookout for new products services

Look for novelty fun even in

everyday items

Spends lots of time researching brands before making major purchases

Technology empowersthem to do this

Greater propensity to switch if dissatisfied with

product service

More likely to have switched from name brands to less

expensive alternatives

More likely to used money-saving strategies

to get the best deal

True in developing as well as developed

markets

17

copy GfK 2014| GfK DigiTension | September 23 2014 130Roper Reports US 2012 Fall Core Q10 11 (online) RRUS 2000-1 Q92 93 (in-person)

Americans continue showing a greater openness and desire towards automation

A car that drives for you when you donrsquot feel like driving

Robots that do household tasks like cleaning amp cooking

Refrigerators that re-order groceries for you

4932

2000 2012

4635

3124

copy GfK 2014| GfK DigiTension | September 23 2014 131

Time saving solutions are the most critical

What is innovation to you

Easier way of doing something (78)

Faster way of doing something (72)

Something I didnrsquot know I needed (44)

Something that my friends will notice (29)

Roper Reports US 2013 February (Telecell) Q4

copy GfK 2014| GfK DigiTension | September 23 2014 132

NEST Most people leave the house at one temperature and forget to change it So Nest learns your schedule programs itself and can be controlled from your phone Teach it well and Nest can lower your heating and cooling bills up to 20

Devices get smarter and more interconnected as we move toward the lsquoInternet of Thingsrsquo

Automation

Coordination

Roomba

httpnestcomliving-with-nest

Computer-controlled sensors find open parking spaces based on their estimation of the proximity of other vehicles Once an open space is detected it directs the vehicles steering wheel to parallel park the car The driver controls the speed of the car via the gas and brake pedals the maneuvering of the vehicle into the parking space is done by the car itself

httponlinewsjcomarticleSB10001424052748703734504575125883649914708html

Anticipation

The ldquoInternet of Thingsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 133

Anticipated Actions | Nissan Paint

>

copy GfK 2014| GfK DigiTension | September 23 2014 134

Email kathysheehangfkcom

bloggfkcom

Mobile

Blog

M +1 212 464 7972

copy GfK 2014| GfK DigiTension | September 23 2014 135

  • Slide 1
  • Slide 2
  • GfK digitension
  • Slide 4
  • Integration is key for delivering true richness
  • Our new organisation model research skills versus industry e
  • Connecting the dots
  • Slide 8
  • A fast changing consumer driven digital age
  • The explosion of digital devices and internet accessibility hav
  • And consumers expect brands to fit their flexible always conne
  • With consumerrsquos fast adoption of social media everything is mor
  • As a result purchase pathways can be extremely complex
  • We have integrated these new evolutions in our RampD and research
  • Slide 15
  • Exploring the mobile web and the people who use ithellip
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Event app
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Slide 58
  • Slide 59
  • Introduction
  • Slide 61
  • Chicken
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Getting to me
  • Slide 110
  • 2014| A new world of hyper-personalization
  • 2014 | A world of worry about personal future
  • Expenditures become extensions of experience
  • A world that seems increasingly against me
  • Getting to Me | A Narrowing Focus
  • Breaking away from the crowd
  • A growing focus on intimacy
  • A new social calculus
  • Personal fulfillment is a rising priority
  • Others are a declining priority
  • The drive will be toward accelerated intimacy
  • See The Future - Innovation Opportunity Area 1 | Bio-design
  • Slide 123
  • Alzheimers Ecuador Making it personal
  • Slide 125
  • Consumers increasingly ldquodoing morerdquo
  • Attention spans are decreasing
  • Consumers Expect Real-time Information amp Brand Experiences
  • Super Connected Consumers who Manage the real-time world are Em
  • Americans continue showing a greater openness and desire toward
  • Time saving solutions are the most critical
  • Slide 132
  • Anticipated Actions | Nissan Paint
  • Slide 134
  • Slide 135
Page 8: Presentatie plenair 1 - Jef Staes, Kathy Sheehan

9copy GfK 2014 | Digitension

A fast changing consumer driven digital age

Read blog

Forum

Watch video on mobile

Reviews

Apps

10copy GfK 2014 | Digitension

Source 2013 Roper Reportsreg Worldwide ndash Consumer behavior and attitudes in 31 markets

The explosion of digital devices and internet accessibility have changed the way consumershellip

SearchShop Communicate

Engage

with brands

Gather

information 70of people accessing the

internet globally use more than one device to connect

The hyper-connected world is happening now and itrsquos driven by multi device usage

11copy GfK 2014 | Digitension

And consumers expect brands to fit their flexible always connected lifestyle

Source GfK m-sites product research Australia 2013

Eat44

Commute 42

Watch TV 36

Work33 Use

laptop30

Musicradio29

Talk 21

Use tablet 18

Study 9

Read papersmagazines 9

Cook 8

Shop 6

What other things people do while reading news content on mobile devices

NEWS

12copy GfK 2014 | Digitension

81 of social media users regularly

use coupons vouchers and deals when

shopping

Source Roper Reportsreg Worldwide ndash Consumer behavior and attitudes in 25 markets | GfK Digital Market Intelligence ndash bespoke research from more than 3500 UK consumers February 2013 | Altimeter Group 2013 Sprout social index Dec 2013 | YouTube press statistics

With consumerrsquos fast adoption of social media everything is more spontaneous immediate and sometimes out of your control

hellip Over a billion people use Facebook to connect and share the things they care about More than a million

advertisers use YouTube as an advertising

platform

Over 6 billion hours of video are watched each month

on YouTube - thats almost an hour for every person on Earth

Consumers guide each other through

sharing and reviews 72 of visitors to a travel review site were

influenced by a review

13copy GfK 2014 | Digitension

As a result purchase pathways can be extremely complex

Read blog

Forum

Watch video on mobile

Reviews

Apps

So understanding the consumer journey has never been more important

14copy GfK 2014 | Digitension

We have integrated these new evolutions in our RampD and research solutions

Read blog

Forum

Watch video on mobile

Reviews

Apps

15copy GfK 2014 | Digitension

bull Devices usedbull Time of day + Day of weekbull Locationbull Sites visitedbull Apps usedbull Visit duration

bull Consumer panelsbull Geomarketingbull hellip

Consumer Data Assets

Mobile Internet Activity

Network Operators GfK

GfK Mobile Insights

BIG DATA SMART DATA - Highly granular view of mobile users by integrating network and user centric data

16copy GfK 2014 | Digitension

Exploring the mobile web and the people who use ithellip

2SITE Mobile Web Benchmark

1AUDIENCE Mobile Audience Measurement

3DEVICEMobile Device Insights

Web browsing

App-usage Search

Advertising

Demographics

Device

Where

When

Purchases

Activity

Subscription

17copy GfK 2014 | Digitension

INTRODUCING EMO Scantrade

Your face says a lot about your emotions

17

NEW TECHNOLOGY - Measuring emotions with facial coding

18copy GfK 2014 | Digitensioncopy GfK 2014 | Digitension

EMO Scan Analysis

0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45

1st inattention faultthe guy switches off the

computer

Consequence he feels desperate

Brand signaturewith specific music and

pack

2d inattention faultthe guy destroys the

money he has just takenat the cash dispenser

Consequence he feels desperate

Brand signaturewith same specific

musicand pack

New story

3d inattention faultthe guy clicks on thedelete button on his

file

Consequence he feels desperate

Music happenswith direct negativeemotional response

Brand signaturewith same specific

musicand pack

The three scenes build to a very positive emotional response

19copy GfK 2014 | Digitensioncopy GfK 2014 | Digitension

EMO Scan insights

0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45

Music happens

with direct negative

emotional response

InterestCuriosity

Joy

Desire

Trust

Passion

This humorous ad builds a feeling of trust in the brand

20copy GfK 2014 | Digitension

21copy GfK 2014 | Digitension

Event app

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

jefstaes

You are a SheepOrganizations in Search of a New Balance

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Its a story about learning change

amp innovationIts a story

about Switch3DSheep Smarts Red Monkeys

Culture Innovation amp Brains

Awak

enin

g

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Dis

clai

mer

Any resemblancewith real persons or

organizations is unintentionally

Im not responsiblefor any mental discomfort during or after the session

Kempen Belgium

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

83 SlidesFa

st

40 Minutes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Letrsquos start hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

What the fk is happening

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

A dramatic story in 7 steps hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global information wavePowered by the Internet 1

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

6 Paradigm Changing Events

1771 Industrial Revolution

1829 Steam Railways

1875 Steel ElectricityHeavy Engineering

1908 Oil AutomobilesMass Production

1971 Information TechnologyTelecommunication

New Global RealityInformation lsquobecomesrsquo

the 5the element

2013

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

6 Paradigm Changing Events

1771 Industrial Revolution

1829 Steam Railways

1875 Steel ElectricityHeavy Engineering

1908 Oil AutomobilesMass Production

1971 Information TechnologyTelecommunication

New Global RealityInformation lsquobecomesrsquo

the 5the element

2013

PASSIONevolution

For people without passion in

evolution information has no value

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Whats the impact of theglobal information wave

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D becomes 3DPowered by Information2

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Power of the market the world hellip

Information Shortage Information Luxury

Switch3D

2D-Age

3D-Age

ldquoINFO-FUELEDrdquoOrganizations

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Switch3D

The origin of 3D-Species

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global 3D-Smart WavePowered by 3D-Learning3

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global 3D-Smart WavePowered by 3D-Learning3 But first hellip

The world of 2D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Schools hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Information Flow

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Talent Limiter

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Tough Statement

In 2D-Schools you dont get a degree

based on passion for your talents but

on your ability to study stuff without

passion and talent

A = Affirmative B = Negative

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Can it get any worse

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Then we went to work in2D-Organizations hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Education Information Shortage

2D-Low Salary 2D-High Salary

2D-Organizations

2D-Organograms2D-Managers

2D-Function Description

2D-Appraisal Talks

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Houston we have a problem

very big global

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

ldquoIf you put fences around peopleyou get sheep

William McKnight (former CEO of 3M)

hellip with a Diploma and a Function Descriptionrdquo

Jef Staes (former sheep)

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Work Space

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Sheep Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Human Resources Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Protest

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Lost Generation

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

80Not Engaged

ldquoNot Passionateabout Evolutionrdquo

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Tough Statement

In 2D-Organizations you dont get

work based on your passion and talents

but on your ability to work without

passion and talent

A = Affirmative B = Negative

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

What are 3D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

3D-Smarts 3D-COMPETENCES

TALENTSDIVERSITY-VALUE

PASSIONEVOLUTION-SUFFERING

INFORMATIONFLOW

ACTIONRESULT-DOPAMINELearning is a physical process

Real learning only happens when you

are in the groove with your talents

Jef Staes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Whats the impact of theglobal 3D-Smart wave

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global 3D-Innovation WavePowered by 3D-Smarts4

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Information Innovation

There are nosecrets anymore

3D-SMARTS

Passion in Evolutio

n

EntrepreneurshipBright Creative

Creative Destruction

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Introduction

Ships in trouble

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Chicken

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We face an ldquoExtinction Level Eventrdquo for 2D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The Rise and Fall of My Generation hellip

Power of the market the world hellip

Information Shortage Information Luxury

2D-Age

3D-Age

INFO FUELED

Rise2D-Smarts

Fall2D-Smarts

Rise3D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global SOS

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global SOS

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organizations in Search of a New Balance5

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Power of the market the world hellip

2D-Organizations2D-Balance

In search ofa New Balance

3D-Organizations3D-Balance

Switch3D

Business Innovationpowered by

Culture Innovation

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Its a revolution hellipItrsquos a drama hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Power of the market

Time

3D-Organizations3D-Balance

2D-Organizations2D-Balance

3D-Age2D-Age

Threat or opportunity

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

ldquoTough Statement

People who see 3D as a threat

have more power than people who

see 3D as an opportunity

A = Affirmative B = Negative

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We have to face the dramarsquos

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We have to reinventInnovation Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

From Continuous Improvementto Continuous Innovation6

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

CONSENSUSBased Improvement

2D-Information

2D-Smart Creativity

2D-Entrepreneurship

CONFLICTBased Innovation

3D-Information

3D-Smart Creativity

3D-Entrepreneurship

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Learning from the jungle hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Where is the source of the bio-diversity in a jungle

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

hellip at the edge (verge)

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Open Innovation starts at the edge

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Result a red monkey

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Drop the red monkey in the middle what happens

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red MonkeyHunters

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red Monkeyreg Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic EvolutionRed Monkey Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

Red Monkey Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS

SETTLERS

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation is a battle field

Comprehendthe battlefield

WHY

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS

SETTLERS

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation = Networking

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Who are the best networkers

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation is the resultof a red monkey that

has survived a conflict

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Recipe for successful innovation in 3D

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red MonkeyInnovation Management7

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Believers only

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We need Organic Evolution

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

OrganicEvolution

CREATORS

PIONEERS

FOLLOWERSSETTLERS

MISSIONING

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The most important word

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

3D-RESPECT

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Our Consensus Modelhas to change into a

ldquoRespectfulrdquo Conflict Model

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The second most important sticker

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

0032 472 61 71 51

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

copy GfK 2014| GfK DigiTension | September 23 2014 109

GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen

Kathy Sheehan | kathysheehangfkcom

copy GfK 2014| GfK DigiTension | September 23 2014 110

ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo

--- GfK Consumer Trends

the future of a marketrdquo

GfK Consumer Trends

copy GfK 2014| GfK DigiTension | September 23 2014 111

2014| A new world of hyper-personalization

copy GfK 2014| GfK DigiTension | September 23 2014 112

ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0

2014 | A world of worry about personal future

In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student

says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times

copy GfK 2014| GfK DigiTension | September 23 2014 113

ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter

Expenditures become extensions of experience

ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that

speak to you and will remain in your liferdquo

copy GfK 2014| GfK DigiTension | September 23 2014 114

A world that seems increasingly against me

Riots in Sweden

Political amp economic turmoil in Middle East

New questions about strength of Chinarsquos

long-bullish economyProtests in Brazil

Nothing is secret Nothing is private

Protests in Turkey

copy GfK 2014| GfK DigiTension | September 23 2014 115

Getting to Me | A Narrowing Focus

copy GfK 2014| GfK DigiTension | September 23 2014 116

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2

Breaking away from the crowd

-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average

globally versus 91 hours in 2009)

-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)

copy GfK 2014| GfK DigiTension | September 23 2014 117

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1

A growing focus on intimacy

ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value

+6 ranks from 2008 12 among 54 Personal Values

copy GfK 2014| GfK DigiTension | September 23 2014 118

A new social calculus

Asset In this crazy stressful world you have to focus on the things that

keep you on track and happy

Liability Too much time is wasted on things that arenrsquot important ndash who

really needs 900 ldquofriendsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 119

Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

Personal fulfillment is a rising priority

ExcitementldquoHaving stimulating experiencesrdquo

Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)

IndividualityldquoBeing different from othersrdquo

+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)

Curiosity ldquoWanting to explore and learn about new thingsrdquo

+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)

+6 +7

+8

copy GfK 2014| GfK DigiTension | September 23 2014 120

Others are a declining priority

-5-8

-4

Social stability ldquoSeeking stability of societyrdquo

Globally -8 to 29

Helpfulness ldquoMaking the effort to assist othersrdquo

-5 to 30

Friendship ldquoHaving close supportive friendsrdquo

-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

-11

Respecting AncestorsldquoSeeking stability of societyrdquo

Globally -11 ranks from 2008 to 28 today

copy GfK 2014| GfK DigiTension | September 23 2014 121

The drive will be toward accelerated intimacy

ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my

right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo

ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013

copy GfK 2014| GfK DigiTension | September 23 2014 122

See The Future - Innovation Opportunity Area 1 | Bio-design

Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions

copy GfK 2014| GfK DigiTension | September 23 2014 123

Three vectors exploring increasingly complex bio-data

Measure Me

Sense Me

Be Me

DNA-based skin care program

Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points

Cortex3D printing of customized exo-casts

Tissue regenerationAllows for custom reconstruction of body parts

Glybera ndash 2012First gene therapy treatment approved by European Commission

SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions

Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state

TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants

copy GfK 2014| GfK DigiTension | September 23 2014 124

Alzheimers Ecuador Making it personal

124

>

copy GfK 2014| GfK DigiTension | September 23 2014 125

Multi-tasking lifestyles and growing comfort with automation drive consumers to seek out solutions that anticipate plan and execute increasingly complex decision-making tasks using a variety of personal social and behavioral inputs

See The Future - Innovation Opportunity Area 2 | Anticipated Lifestyle

copy GfK 2014| GfK DigiTension | September 23 2014 126Roper Reports Worldwide 2008 and 2013 (short trend core 25 markets) QB2

Shop groceries Cooking for fun Eat on the go Planmanage finances

Home DIY Gardeningyardwork

62

42

21 23

14 16

70

51

30 30

19 19

2008 2013

Consumers increasingly ldquodoing morerdquo

globally who engaged in activity weekly or more often

copy GfK 2014| GfK DigiTension | September 23 2014 127

Attention spans are decreasing

Roper Reports Worldwide 2013 (mixed-mode trend core 25 markets age 15+) O2 httpwwwstatisticbraincomattention-span-statistics Associated Press httpwwwonlinegraduateprogramscominstant-america2009 data

30 of global consumers agree

ldquoIf a new technology product is not simple to use I lose interest in itrdquo (+2 pts from 2010)

1 in 4 people abandon a web page that takes more than four seconds to load

50 of mobile phone users abandon a page if it doesnrsquot load in 10 seconds

8 million reduction of searches on Google when slowing the results by just 410th of a second

28 Proportion of words are read on an average web page (593 words)

27 minutes is the average length of single Internet video watched

copy GfK 2014| GfK DigiTension | September 23 2014 128

Roper Reports US Spring 2014 Q38 (top-2 box) Roper Reports Worldwide 2013 QJ1O2 (US filter 15+ top-2 box on 7-point scale)

Consumers Expect Real-timeInformation amp Brand Experiences

+ =of consumers expect to be able to access content regardless of the device or platform

77

42agree ldquoTo me it is important to always be reachable wherever I amrdquo

27agree ldquoI really need the shops amp services I use to be available at all timesrdquo

Google Glass observes and records the world

ldquo15 minutes for a quote is out of touchrdquo

7frac12 minutes could save you on car insurance

copy GfK 2014| GfK DigiTension | September 23 2014 129Roper Reports Worldwide 2013 (mixed mode core 25 countries) O4 O9

Super Connected Consumers whoManage the real-time world are Emerging

These active social media users are

of global consumers are Super Connected Consumers

Always on the lookout for new products services

Look for novelty fun even in

everyday items

Spends lots of time researching brands before making major purchases

Technology empowersthem to do this

Greater propensity to switch if dissatisfied with

product service

More likely to have switched from name brands to less

expensive alternatives

More likely to used money-saving strategies

to get the best deal

True in developing as well as developed

markets

17

copy GfK 2014| GfK DigiTension | September 23 2014 130Roper Reports US 2012 Fall Core Q10 11 (online) RRUS 2000-1 Q92 93 (in-person)

Americans continue showing a greater openness and desire towards automation

A car that drives for you when you donrsquot feel like driving

Robots that do household tasks like cleaning amp cooking

Refrigerators that re-order groceries for you

4932

2000 2012

4635

3124

copy GfK 2014| GfK DigiTension | September 23 2014 131

Time saving solutions are the most critical

What is innovation to you

Easier way of doing something (78)

Faster way of doing something (72)

Something I didnrsquot know I needed (44)

Something that my friends will notice (29)

Roper Reports US 2013 February (Telecell) Q4

copy GfK 2014| GfK DigiTension | September 23 2014 132

NEST Most people leave the house at one temperature and forget to change it So Nest learns your schedule programs itself and can be controlled from your phone Teach it well and Nest can lower your heating and cooling bills up to 20

Devices get smarter and more interconnected as we move toward the lsquoInternet of Thingsrsquo

Automation

Coordination

Roomba

httpnestcomliving-with-nest

Computer-controlled sensors find open parking spaces based on their estimation of the proximity of other vehicles Once an open space is detected it directs the vehicles steering wheel to parallel park the car The driver controls the speed of the car via the gas and brake pedals the maneuvering of the vehicle into the parking space is done by the car itself

httponlinewsjcomarticleSB10001424052748703734504575125883649914708html

Anticipation

The ldquoInternet of Thingsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 133

Anticipated Actions | Nissan Paint

>

copy GfK 2014| GfK DigiTension | September 23 2014 134

Email kathysheehangfkcom

bloggfkcom

Mobile

Blog

M +1 212 464 7972

copy GfK 2014| GfK DigiTension | September 23 2014 135

  • Slide 1
  • Slide 2
  • GfK digitension
  • Slide 4
  • Integration is key for delivering true richness
  • Our new organisation model research skills versus industry e
  • Connecting the dots
  • Slide 8
  • A fast changing consumer driven digital age
  • The explosion of digital devices and internet accessibility hav
  • And consumers expect brands to fit their flexible always conne
  • With consumerrsquos fast adoption of social media everything is mor
  • As a result purchase pathways can be extremely complex
  • We have integrated these new evolutions in our RampD and research
  • Slide 15
  • Exploring the mobile web and the people who use ithellip
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Event app
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Slide 58
  • Slide 59
  • Introduction
  • Slide 61
  • Chicken
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Getting to me
  • Slide 110
  • 2014| A new world of hyper-personalization
  • 2014 | A world of worry about personal future
  • Expenditures become extensions of experience
  • A world that seems increasingly against me
  • Getting to Me | A Narrowing Focus
  • Breaking away from the crowd
  • A growing focus on intimacy
  • A new social calculus
  • Personal fulfillment is a rising priority
  • Others are a declining priority
  • The drive will be toward accelerated intimacy
  • See The Future - Innovation Opportunity Area 1 | Bio-design
  • Slide 123
  • Alzheimers Ecuador Making it personal
  • Slide 125
  • Consumers increasingly ldquodoing morerdquo
  • Attention spans are decreasing
  • Consumers Expect Real-time Information amp Brand Experiences
  • Super Connected Consumers who Manage the real-time world are Em
  • Americans continue showing a greater openness and desire toward
  • Time saving solutions are the most critical
  • Slide 132
  • Anticipated Actions | Nissan Paint
  • Slide 134
  • Slide 135
Page 9: Presentatie plenair 1 - Jef Staes, Kathy Sheehan

10copy GfK 2014 | Digitension

Source 2013 Roper Reportsreg Worldwide ndash Consumer behavior and attitudes in 31 markets

The explosion of digital devices and internet accessibility have changed the way consumershellip

SearchShop Communicate

Engage

with brands

Gather

information 70of people accessing the

internet globally use more than one device to connect

The hyper-connected world is happening now and itrsquos driven by multi device usage

11copy GfK 2014 | Digitension

And consumers expect brands to fit their flexible always connected lifestyle

Source GfK m-sites product research Australia 2013

Eat44

Commute 42

Watch TV 36

Work33 Use

laptop30

Musicradio29

Talk 21

Use tablet 18

Study 9

Read papersmagazines 9

Cook 8

Shop 6

What other things people do while reading news content on mobile devices

NEWS

12copy GfK 2014 | Digitension

81 of social media users regularly

use coupons vouchers and deals when

shopping

Source Roper Reportsreg Worldwide ndash Consumer behavior and attitudes in 25 markets | GfK Digital Market Intelligence ndash bespoke research from more than 3500 UK consumers February 2013 | Altimeter Group 2013 Sprout social index Dec 2013 | YouTube press statistics

With consumerrsquos fast adoption of social media everything is more spontaneous immediate and sometimes out of your control

hellip Over a billion people use Facebook to connect and share the things they care about More than a million

advertisers use YouTube as an advertising

platform

Over 6 billion hours of video are watched each month

on YouTube - thats almost an hour for every person on Earth

Consumers guide each other through

sharing and reviews 72 of visitors to a travel review site were

influenced by a review

13copy GfK 2014 | Digitension

As a result purchase pathways can be extremely complex

Read blog

Forum

Watch video on mobile

Reviews

Apps

So understanding the consumer journey has never been more important

14copy GfK 2014 | Digitension

We have integrated these new evolutions in our RampD and research solutions

Read blog

Forum

Watch video on mobile

Reviews

Apps

15copy GfK 2014 | Digitension

bull Devices usedbull Time of day + Day of weekbull Locationbull Sites visitedbull Apps usedbull Visit duration

bull Consumer panelsbull Geomarketingbull hellip

Consumer Data Assets

Mobile Internet Activity

Network Operators GfK

GfK Mobile Insights

BIG DATA SMART DATA - Highly granular view of mobile users by integrating network and user centric data

16copy GfK 2014 | Digitension

Exploring the mobile web and the people who use ithellip

2SITE Mobile Web Benchmark

1AUDIENCE Mobile Audience Measurement

3DEVICEMobile Device Insights

Web browsing

App-usage Search

Advertising

Demographics

Device

Where

When

Purchases

Activity

Subscription

17copy GfK 2014 | Digitension

INTRODUCING EMO Scantrade

Your face says a lot about your emotions

17

NEW TECHNOLOGY - Measuring emotions with facial coding

18copy GfK 2014 | Digitensioncopy GfK 2014 | Digitension

EMO Scan Analysis

0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45

1st inattention faultthe guy switches off the

computer

Consequence he feels desperate

Brand signaturewith specific music and

pack

2d inattention faultthe guy destroys the

money he has just takenat the cash dispenser

Consequence he feels desperate

Brand signaturewith same specific

musicand pack

New story

3d inattention faultthe guy clicks on thedelete button on his

file

Consequence he feels desperate

Music happenswith direct negativeemotional response

Brand signaturewith same specific

musicand pack

The three scenes build to a very positive emotional response

19copy GfK 2014 | Digitensioncopy GfK 2014 | Digitension

EMO Scan insights

0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45

Music happens

with direct negative

emotional response

InterestCuriosity

Joy

Desire

Trust

Passion

This humorous ad builds a feeling of trust in the brand

20copy GfK 2014 | Digitension

21copy GfK 2014 | Digitension

Event app

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

jefstaes

You are a SheepOrganizations in Search of a New Balance

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Its a story about learning change

amp innovationIts a story

about Switch3DSheep Smarts Red Monkeys

Culture Innovation amp Brains

Awak

enin

g

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Dis

clai

mer

Any resemblancewith real persons or

organizations is unintentionally

Im not responsiblefor any mental discomfort during or after the session

Kempen Belgium

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

83 SlidesFa

st

40 Minutes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Letrsquos start hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

What the fk is happening

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

A dramatic story in 7 steps hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global information wavePowered by the Internet 1

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

6 Paradigm Changing Events

1771 Industrial Revolution

1829 Steam Railways

1875 Steel ElectricityHeavy Engineering

1908 Oil AutomobilesMass Production

1971 Information TechnologyTelecommunication

New Global RealityInformation lsquobecomesrsquo

the 5the element

2013

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

6 Paradigm Changing Events

1771 Industrial Revolution

1829 Steam Railways

1875 Steel ElectricityHeavy Engineering

1908 Oil AutomobilesMass Production

1971 Information TechnologyTelecommunication

New Global RealityInformation lsquobecomesrsquo

the 5the element

2013

PASSIONevolution

For people without passion in

evolution information has no value

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Whats the impact of theglobal information wave

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D becomes 3DPowered by Information2

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Power of the market the world hellip

Information Shortage Information Luxury

Switch3D

2D-Age

3D-Age

ldquoINFO-FUELEDrdquoOrganizations

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Switch3D

The origin of 3D-Species

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global 3D-Smart WavePowered by 3D-Learning3

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global 3D-Smart WavePowered by 3D-Learning3 But first hellip

The world of 2D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Schools hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Information Flow

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Talent Limiter

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Tough Statement

In 2D-Schools you dont get a degree

based on passion for your talents but

on your ability to study stuff without

passion and talent

A = Affirmative B = Negative

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Can it get any worse

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Then we went to work in2D-Organizations hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Education Information Shortage

2D-Low Salary 2D-High Salary

2D-Organizations

2D-Organograms2D-Managers

2D-Function Description

2D-Appraisal Talks

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Houston we have a problem

very big global

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

ldquoIf you put fences around peopleyou get sheep

William McKnight (former CEO of 3M)

hellip with a Diploma and a Function Descriptionrdquo

Jef Staes (former sheep)

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Work Space

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Sheep Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Human Resources Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Protest

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Lost Generation

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

80Not Engaged

ldquoNot Passionateabout Evolutionrdquo

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Tough Statement

In 2D-Organizations you dont get

work based on your passion and talents

but on your ability to work without

passion and talent

A = Affirmative B = Negative

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

What are 3D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

3D-Smarts 3D-COMPETENCES

TALENTSDIVERSITY-VALUE

PASSIONEVOLUTION-SUFFERING

INFORMATIONFLOW

ACTIONRESULT-DOPAMINELearning is a physical process

Real learning only happens when you

are in the groove with your talents

Jef Staes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Whats the impact of theglobal 3D-Smart wave

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global 3D-Innovation WavePowered by 3D-Smarts4

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Information Innovation

There are nosecrets anymore

3D-SMARTS

Passion in Evolutio

n

EntrepreneurshipBright Creative

Creative Destruction

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Introduction

Ships in trouble

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Chicken

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We face an ldquoExtinction Level Eventrdquo for 2D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The Rise and Fall of My Generation hellip

Power of the market the world hellip

Information Shortage Information Luxury

2D-Age

3D-Age

INFO FUELED

Rise2D-Smarts

Fall2D-Smarts

Rise3D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global SOS

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global SOS

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organizations in Search of a New Balance5

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Power of the market the world hellip

2D-Organizations2D-Balance

In search ofa New Balance

3D-Organizations3D-Balance

Switch3D

Business Innovationpowered by

Culture Innovation

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Its a revolution hellipItrsquos a drama hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Power of the market

Time

3D-Organizations3D-Balance

2D-Organizations2D-Balance

3D-Age2D-Age

Threat or opportunity

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

ldquoTough Statement

People who see 3D as a threat

have more power than people who

see 3D as an opportunity

A = Affirmative B = Negative

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We have to face the dramarsquos

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We have to reinventInnovation Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

From Continuous Improvementto Continuous Innovation6

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

CONSENSUSBased Improvement

2D-Information

2D-Smart Creativity

2D-Entrepreneurship

CONFLICTBased Innovation

3D-Information

3D-Smart Creativity

3D-Entrepreneurship

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Learning from the jungle hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Where is the source of the bio-diversity in a jungle

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

hellip at the edge (verge)

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Open Innovation starts at the edge

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Result a red monkey

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Drop the red monkey in the middle what happens

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red MonkeyHunters

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red Monkeyreg Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic EvolutionRed Monkey Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

Red Monkey Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS

SETTLERS

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation is a battle field

Comprehendthe battlefield

WHY

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS

SETTLERS

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation = Networking

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Who are the best networkers

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation is the resultof a red monkey that

has survived a conflict

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Recipe for successful innovation in 3D

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red MonkeyInnovation Management7

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Believers only

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We need Organic Evolution

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

OrganicEvolution

CREATORS

PIONEERS

FOLLOWERSSETTLERS

MISSIONING

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The most important word

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

3D-RESPECT

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Our Consensus Modelhas to change into a

ldquoRespectfulrdquo Conflict Model

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The second most important sticker

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

0032 472 61 71 51

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

copy GfK 2014| GfK DigiTension | September 23 2014 109

GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen

Kathy Sheehan | kathysheehangfkcom

copy GfK 2014| GfK DigiTension | September 23 2014 110

ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo

--- GfK Consumer Trends

the future of a marketrdquo

GfK Consumer Trends

copy GfK 2014| GfK DigiTension | September 23 2014 111

2014| A new world of hyper-personalization

copy GfK 2014| GfK DigiTension | September 23 2014 112

ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0

2014 | A world of worry about personal future

In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student

says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times

copy GfK 2014| GfK DigiTension | September 23 2014 113

ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter

Expenditures become extensions of experience

ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that

speak to you and will remain in your liferdquo

copy GfK 2014| GfK DigiTension | September 23 2014 114

A world that seems increasingly against me

Riots in Sweden

Political amp economic turmoil in Middle East

New questions about strength of Chinarsquos

long-bullish economyProtests in Brazil

Nothing is secret Nothing is private

Protests in Turkey

copy GfK 2014| GfK DigiTension | September 23 2014 115

Getting to Me | A Narrowing Focus

copy GfK 2014| GfK DigiTension | September 23 2014 116

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2

Breaking away from the crowd

-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average

globally versus 91 hours in 2009)

-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)

copy GfK 2014| GfK DigiTension | September 23 2014 117

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1

A growing focus on intimacy

ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value

+6 ranks from 2008 12 among 54 Personal Values

copy GfK 2014| GfK DigiTension | September 23 2014 118

A new social calculus

Asset In this crazy stressful world you have to focus on the things that

keep you on track and happy

Liability Too much time is wasted on things that arenrsquot important ndash who

really needs 900 ldquofriendsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 119

Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

Personal fulfillment is a rising priority

ExcitementldquoHaving stimulating experiencesrdquo

Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)

IndividualityldquoBeing different from othersrdquo

+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)

Curiosity ldquoWanting to explore and learn about new thingsrdquo

+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)

+6 +7

+8

copy GfK 2014| GfK DigiTension | September 23 2014 120

Others are a declining priority

-5-8

-4

Social stability ldquoSeeking stability of societyrdquo

Globally -8 to 29

Helpfulness ldquoMaking the effort to assist othersrdquo

-5 to 30

Friendship ldquoHaving close supportive friendsrdquo

-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

-11

Respecting AncestorsldquoSeeking stability of societyrdquo

Globally -11 ranks from 2008 to 28 today

copy GfK 2014| GfK DigiTension | September 23 2014 121

The drive will be toward accelerated intimacy

ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my

right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo

ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013

copy GfK 2014| GfK DigiTension | September 23 2014 122

See The Future - Innovation Opportunity Area 1 | Bio-design

Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions

copy GfK 2014| GfK DigiTension | September 23 2014 123

Three vectors exploring increasingly complex bio-data

Measure Me

Sense Me

Be Me

DNA-based skin care program

Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points

Cortex3D printing of customized exo-casts

Tissue regenerationAllows for custom reconstruction of body parts

Glybera ndash 2012First gene therapy treatment approved by European Commission

SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions

Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state

TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants

copy GfK 2014| GfK DigiTension | September 23 2014 124

Alzheimers Ecuador Making it personal

124

>

copy GfK 2014| GfK DigiTension | September 23 2014 125

Multi-tasking lifestyles and growing comfort with automation drive consumers to seek out solutions that anticipate plan and execute increasingly complex decision-making tasks using a variety of personal social and behavioral inputs

See The Future - Innovation Opportunity Area 2 | Anticipated Lifestyle

copy GfK 2014| GfK DigiTension | September 23 2014 126Roper Reports Worldwide 2008 and 2013 (short trend core 25 markets) QB2

Shop groceries Cooking for fun Eat on the go Planmanage finances

Home DIY Gardeningyardwork

62

42

21 23

14 16

70

51

30 30

19 19

2008 2013

Consumers increasingly ldquodoing morerdquo

globally who engaged in activity weekly or more often

copy GfK 2014| GfK DigiTension | September 23 2014 127

Attention spans are decreasing

Roper Reports Worldwide 2013 (mixed-mode trend core 25 markets age 15+) O2 httpwwwstatisticbraincomattention-span-statistics Associated Press httpwwwonlinegraduateprogramscominstant-america2009 data

30 of global consumers agree

ldquoIf a new technology product is not simple to use I lose interest in itrdquo (+2 pts from 2010)

1 in 4 people abandon a web page that takes more than four seconds to load

50 of mobile phone users abandon a page if it doesnrsquot load in 10 seconds

8 million reduction of searches on Google when slowing the results by just 410th of a second

28 Proportion of words are read on an average web page (593 words)

27 minutes is the average length of single Internet video watched

copy GfK 2014| GfK DigiTension | September 23 2014 128

Roper Reports US Spring 2014 Q38 (top-2 box) Roper Reports Worldwide 2013 QJ1O2 (US filter 15+ top-2 box on 7-point scale)

Consumers Expect Real-timeInformation amp Brand Experiences

+ =of consumers expect to be able to access content regardless of the device or platform

77

42agree ldquoTo me it is important to always be reachable wherever I amrdquo

27agree ldquoI really need the shops amp services I use to be available at all timesrdquo

Google Glass observes and records the world

ldquo15 minutes for a quote is out of touchrdquo

7frac12 minutes could save you on car insurance

copy GfK 2014| GfK DigiTension | September 23 2014 129Roper Reports Worldwide 2013 (mixed mode core 25 countries) O4 O9

Super Connected Consumers whoManage the real-time world are Emerging

These active social media users are

of global consumers are Super Connected Consumers

Always on the lookout for new products services

Look for novelty fun even in

everyday items

Spends lots of time researching brands before making major purchases

Technology empowersthem to do this

Greater propensity to switch if dissatisfied with

product service

More likely to have switched from name brands to less

expensive alternatives

More likely to used money-saving strategies

to get the best deal

True in developing as well as developed

markets

17

copy GfK 2014| GfK DigiTension | September 23 2014 130Roper Reports US 2012 Fall Core Q10 11 (online) RRUS 2000-1 Q92 93 (in-person)

Americans continue showing a greater openness and desire towards automation

A car that drives for you when you donrsquot feel like driving

Robots that do household tasks like cleaning amp cooking

Refrigerators that re-order groceries for you

4932

2000 2012

4635

3124

copy GfK 2014| GfK DigiTension | September 23 2014 131

Time saving solutions are the most critical

What is innovation to you

Easier way of doing something (78)

Faster way of doing something (72)

Something I didnrsquot know I needed (44)

Something that my friends will notice (29)

Roper Reports US 2013 February (Telecell) Q4

copy GfK 2014| GfK DigiTension | September 23 2014 132

NEST Most people leave the house at one temperature and forget to change it So Nest learns your schedule programs itself and can be controlled from your phone Teach it well and Nest can lower your heating and cooling bills up to 20

Devices get smarter and more interconnected as we move toward the lsquoInternet of Thingsrsquo

Automation

Coordination

Roomba

httpnestcomliving-with-nest

Computer-controlled sensors find open parking spaces based on their estimation of the proximity of other vehicles Once an open space is detected it directs the vehicles steering wheel to parallel park the car The driver controls the speed of the car via the gas and brake pedals the maneuvering of the vehicle into the parking space is done by the car itself

httponlinewsjcomarticleSB10001424052748703734504575125883649914708html

Anticipation

The ldquoInternet of Thingsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 133

Anticipated Actions | Nissan Paint

>

copy GfK 2014| GfK DigiTension | September 23 2014 134

Email kathysheehangfkcom

bloggfkcom

Mobile

Blog

M +1 212 464 7972

copy GfK 2014| GfK DigiTension | September 23 2014 135

  • Slide 1
  • Slide 2
  • GfK digitension
  • Slide 4
  • Integration is key for delivering true richness
  • Our new organisation model research skills versus industry e
  • Connecting the dots
  • Slide 8
  • A fast changing consumer driven digital age
  • The explosion of digital devices and internet accessibility hav
  • And consumers expect brands to fit their flexible always conne
  • With consumerrsquos fast adoption of social media everything is mor
  • As a result purchase pathways can be extremely complex
  • We have integrated these new evolutions in our RampD and research
  • Slide 15
  • Exploring the mobile web and the people who use ithellip
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Event app
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Slide 58
  • Slide 59
  • Introduction
  • Slide 61
  • Chicken
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Getting to me
  • Slide 110
  • 2014| A new world of hyper-personalization
  • 2014 | A world of worry about personal future
  • Expenditures become extensions of experience
  • A world that seems increasingly against me
  • Getting to Me | A Narrowing Focus
  • Breaking away from the crowd
  • A growing focus on intimacy
  • A new social calculus
  • Personal fulfillment is a rising priority
  • Others are a declining priority
  • The drive will be toward accelerated intimacy
  • See The Future - Innovation Opportunity Area 1 | Bio-design
  • Slide 123
  • Alzheimers Ecuador Making it personal
  • Slide 125
  • Consumers increasingly ldquodoing morerdquo
  • Attention spans are decreasing
  • Consumers Expect Real-time Information amp Brand Experiences
  • Super Connected Consumers who Manage the real-time world are Em
  • Americans continue showing a greater openness and desire toward
  • Time saving solutions are the most critical
  • Slide 132
  • Anticipated Actions | Nissan Paint
  • Slide 134
  • Slide 135
Page 10: Presentatie plenair 1 - Jef Staes, Kathy Sheehan

11copy GfK 2014 | Digitension

And consumers expect brands to fit their flexible always connected lifestyle

Source GfK m-sites product research Australia 2013

Eat44

Commute 42

Watch TV 36

Work33 Use

laptop30

Musicradio29

Talk 21

Use tablet 18

Study 9

Read papersmagazines 9

Cook 8

Shop 6

What other things people do while reading news content on mobile devices

NEWS

12copy GfK 2014 | Digitension

81 of social media users regularly

use coupons vouchers and deals when

shopping

Source Roper Reportsreg Worldwide ndash Consumer behavior and attitudes in 25 markets | GfK Digital Market Intelligence ndash bespoke research from more than 3500 UK consumers February 2013 | Altimeter Group 2013 Sprout social index Dec 2013 | YouTube press statistics

With consumerrsquos fast adoption of social media everything is more spontaneous immediate and sometimes out of your control

hellip Over a billion people use Facebook to connect and share the things they care about More than a million

advertisers use YouTube as an advertising

platform

Over 6 billion hours of video are watched each month

on YouTube - thats almost an hour for every person on Earth

Consumers guide each other through

sharing and reviews 72 of visitors to a travel review site were

influenced by a review

13copy GfK 2014 | Digitension

As a result purchase pathways can be extremely complex

Read blog

Forum

Watch video on mobile

Reviews

Apps

So understanding the consumer journey has never been more important

14copy GfK 2014 | Digitension

We have integrated these new evolutions in our RampD and research solutions

Read blog

Forum

Watch video on mobile

Reviews

Apps

15copy GfK 2014 | Digitension

bull Devices usedbull Time of day + Day of weekbull Locationbull Sites visitedbull Apps usedbull Visit duration

bull Consumer panelsbull Geomarketingbull hellip

Consumer Data Assets

Mobile Internet Activity

Network Operators GfK

GfK Mobile Insights

BIG DATA SMART DATA - Highly granular view of mobile users by integrating network and user centric data

16copy GfK 2014 | Digitension

Exploring the mobile web and the people who use ithellip

2SITE Mobile Web Benchmark

1AUDIENCE Mobile Audience Measurement

3DEVICEMobile Device Insights

Web browsing

App-usage Search

Advertising

Demographics

Device

Where

When

Purchases

Activity

Subscription

17copy GfK 2014 | Digitension

INTRODUCING EMO Scantrade

Your face says a lot about your emotions

17

NEW TECHNOLOGY - Measuring emotions with facial coding

18copy GfK 2014 | Digitensioncopy GfK 2014 | Digitension

EMO Scan Analysis

0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45

1st inattention faultthe guy switches off the

computer

Consequence he feels desperate

Brand signaturewith specific music and

pack

2d inattention faultthe guy destroys the

money he has just takenat the cash dispenser

Consequence he feels desperate

Brand signaturewith same specific

musicand pack

New story

3d inattention faultthe guy clicks on thedelete button on his

file

Consequence he feels desperate

Music happenswith direct negativeemotional response

Brand signaturewith same specific

musicand pack

The three scenes build to a very positive emotional response

19copy GfK 2014 | Digitensioncopy GfK 2014 | Digitension

EMO Scan insights

0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45

Music happens

with direct negative

emotional response

InterestCuriosity

Joy

Desire

Trust

Passion

This humorous ad builds a feeling of trust in the brand

20copy GfK 2014 | Digitension

21copy GfK 2014 | Digitension

Event app

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

jefstaes

You are a SheepOrganizations in Search of a New Balance

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Its a story about learning change

amp innovationIts a story

about Switch3DSheep Smarts Red Monkeys

Culture Innovation amp Brains

Awak

enin

g

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Dis

clai

mer

Any resemblancewith real persons or

organizations is unintentionally

Im not responsiblefor any mental discomfort during or after the session

Kempen Belgium

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

83 SlidesFa

st

40 Minutes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Letrsquos start hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

What the fk is happening

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

A dramatic story in 7 steps hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global information wavePowered by the Internet 1

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

6 Paradigm Changing Events

1771 Industrial Revolution

1829 Steam Railways

1875 Steel ElectricityHeavy Engineering

1908 Oil AutomobilesMass Production

1971 Information TechnologyTelecommunication

New Global RealityInformation lsquobecomesrsquo

the 5the element

2013

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

6 Paradigm Changing Events

1771 Industrial Revolution

1829 Steam Railways

1875 Steel ElectricityHeavy Engineering

1908 Oil AutomobilesMass Production

1971 Information TechnologyTelecommunication

New Global RealityInformation lsquobecomesrsquo

the 5the element

2013

PASSIONevolution

For people without passion in

evolution information has no value

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Whats the impact of theglobal information wave

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D becomes 3DPowered by Information2

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Power of the market the world hellip

Information Shortage Information Luxury

Switch3D

2D-Age

3D-Age

ldquoINFO-FUELEDrdquoOrganizations

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Switch3D

The origin of 3D-Species

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global 3D-Smart WavePowered by 3D-Learning3

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global 3D-Smart WavePowered by 3D-Learning3 But first hellip

The world of 2D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Schools hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Information Flow

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Talent Limiter

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Tough Statement

In 2D-Schools you dont get a degree

based on passion for your talents but

on your ability to study stuff without

passion and talent

A = Affirmative B = Negative

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Can it get any worse

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Then we went to work in2D-Organizations hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Education Information Shortage

2D-Low Salary 2D-High Salary

2D-Organizations

2D-Organograms2D-Managers

2D-Function Description

2D-Appraisal Talks

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Houston we have a problem

very big global

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

ldquoIf you put fences around peopleyou get sheep

William McKnight (former CEO of 3M)

hellip with a Diploma and a Function Descriptionrdquo

Jef Staes (former sheep)

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Work Space

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Sheep Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Human Resources Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Protest

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Lost Generation

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

80Not Engaged

ldquoNot Passionateabout Evolutionrdquo

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Tough Statement

In 2D-Organizations you dont get

work based on your passion and talents

but on your ability to work without

passion and talent

A = Affirmative B = Negative

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

What are 3D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

3D-Smarts 3D-COMPETENCES

TALENTSDIVERSITY-VALUE

PASSIONEVOLUTION-SUFFERING

INFORMATIONFLOW

ACTIONRESULT-DOPAMINELearning is a physical process

Real learning only happens when you

are in the groove with your talents

Jef Staes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Whats the impact of theglobal 3D-Smart wave

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global 3D-Innovation WavePowered by 3D-Smarts4

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Information Innovation

There are nosecrets anymore

3D-SMARTS

Passion in Evolutio

n

EntrepreneurshipBright Creative

Creative Destruction

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Introduction

Ships in trouble

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Chicken

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We face an ldquoExtinction Level Eventrdquo for 2D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The Rise and Fall of My Generation hellip

Power of the market the world hellip

Information Shortage Information Luxury

2D-Age

3D-Age

INFO FUELED

Rise2D-Smarts

Fall2D-Smarts

Rise3D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global SOS

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global SOS

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organizations in Search of a New Balance5

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Power of the market the world hellip

2D-Organizations2D-Balance

In search ofa New Balance

3D-Organizations3D-Balance

Switch3D

Business Innovationpowered by

Culture Innovation

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Its a revolution hellipItrsquos a drama hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Power of the market

Time

3D-Organizations3D-Balance

2D-Organizations2D-Balance

3D-Age2D-Age

Threat or opportunity

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

ldquoTough Statement

People who see 3D as a threat

have more power than people who

see 3D as an opportunity

A = Affirmative B = Negative

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We have to face the dramarsquos

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We have to reinventInnovation Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

From Continuous Improvementto Continuous Innovation6

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

CONSENSUSBased Improvement

2D-Information

2D-Smart Creativity

2D-Entrepreneurship

CONFLICTBased Innovation

3D-Information

3D-Smart Creativity

3D-Entrepreneurship

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Learning from the jungle hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Where is the source of the bio-diversity in a jungle

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

hellip at the edge (verge)

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Open Innovation starts at the edge

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Result a red monkey

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Drop the red monkey in the middle what happens

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red MonkeyHunters

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red Monkeyreg Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic EvolutionRed Monkey Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

Red Monkey Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS

SETTLERS

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation is a battle field

Comprehendthe battlefield

WHY

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS

SETTLERS

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation = Networking

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Who are the best networkers

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation is the resultof a red monkey that

has survived a conflict

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Recipe for successful innovation in 3D

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red MonkeyInnovation Management7

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Believers only

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We need Organic Evolution

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

OrganicEvolution

CREATORS

PIONEERS

FOLLOWERSSETTLERS

MISSIONING

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The most important word

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

3D-RESPECT

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Our Consensus Modelhas to change into a

ldquoRespectfulrdquo Conflict Model

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The second most important sticker

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

0032 472 61 71 51

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

copy GfK 2014| GfK DigiTension | September 23 2014 109

GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen

Kathy Sheehan | kathysheehangfkcom

copy GfK 2014| GfK DigiTension | September 23 2014 110

ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo

--- GfK Consumer Trends

the future of a marketrdquo

GfK Consumer Trends

copy GfK 2014| GfK DigiTension | September 23 2014 111

2014| A new world of hyper-personalization

copy GfK 2014| GfK DigiTension | September 23 2014 112

ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0

2014 | A world of worry about personal future

In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student

says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times

copy GfK 2014| GfK DigiTension | September 23 2014 113

ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter

Expenditures become extensions of experience

ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that

speak to you and will remain in your liferdquo

copy GfK 2014| GfK DigiTension | September 23 2014 114

A world that seems increasingly against me

Riots in Sweden

Political amp economic turmoil in Middle East

New questions about strength of Chinarsquos

long-bullish economyProtests in Brazil

Nothing is secret Nothing is private

Protests in Turkey

copy GfK 2014| GfK DigiTension | September 23 2014 115

Getting to Me | A Narrowing Focus

copy GfK 2014| GfK DigiTension | September 23 2014 116

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2

Breaking away from the crowd

-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average

globally versus 91 hours in 2009)

-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)

copy GfK 2014| GfK DigiTension | September 23 2014 117

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1

A growing focus on intimacy

ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value

+6 ranks from 2008 12 among 54 Personal Values

copy GfK 2014| GfK DigiTension | September 23 2014 118

A new social calculus

Asset In this crazy stressful world you have to focus on the things that

keep you on track and happy

Liability Too much time is wasted on things that arenrsquot important ndash who

really needs 900 ldquofriendsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 119

Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

Personal fulfillment is a rising priority

ExcitementldquoHaving stimulating experiencesrdquo

Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)

IndividualityldquoBeing different from othersrdquo

+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)

Curiosity ldquoWanting to explore and learn about new thingsrdquo

+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)

+6 +7

+8

copy GfK 2014| GfK DigiTension | September 23 2014 120

Others are a declining priority

-5-8

-4

Social stability ldquoSeeking stability of societyrdquo

Globally -8 to 29

Helpfulness ldquoMaking the effort to assist othersrdquo

-5 to 30

Friendship ldquoHaving close supportive friendsrdquo

-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

-11

Respecting AncestorsldquoSeeking stability of societyrdquo

Globally -11 ranks from 2008 to 28 today

copy GfK 2014| GfK DigiTension | September 23 2014 121

The drive will be toward accelerated intimacy

ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my

right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo

ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013

copy GfK 2014| GfK DigiTension | September 23 2014 122

See The Future - Innovation Opportunity Area 1 | Bio-design

Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions

copy GfK 2014| GfK DigiTension | September 23 2014 123

Three vectors exploring increasingly complex bio-data

Measure Me

Sense Me

Be Me

DNA-based skin care program

Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points

Cortex3D printing of customized exo-casts

Tissue regenerationAllows for custom reconstruction of body parts

Glybera ndash 2012First gene therapy treatment approved by European Commission

SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions

Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state

TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants

copy GfK 2014| GfK DigiTension | September 23 2014 124

Alzheimers Ecuador Making it personal

124

>

copy GfK 2014| GfK DigiTension | September 23 2014 125

Multi-tasking lifestyles and growing comfort with automation drive consumers to seek out solutions that anticipate plan and execute increasingly complex decision-making tasks using a variety of personal social and behavioral inputs

See The Future - Innovation Opportunity Area 2 | Anticipated Lifestyle

copy GfK 2014| GfK DigiTension | September 23 2014 126Roper Reports Worldwide 2008 and 2013 (short trend core 25 markets) QB2

Shop groceries Cooking for fun Eat on the go Planmanage finances

Home DIY Gardeningyardwork

62

42

21 23

14 16

70

51

30 30

19 19

2008 2013

Consumers increasingly ldquodoing morerdquo

globally who engaged in activity weekly or more often

copy GfK 2014| GfK DigiTension | September 23 2014 127

Attention spans are decreasing

Roper Reports Worldwide 2013 (mixed-mode trend core 25 markets age 15+) O2 httpwwwstatisticbraincomattention-span-statistics Associated Press httpwwwonlinegraduateprogramscominstant-america2009 data

30 of global consumers agree

ldquoIf a new technology product is not simple to use I lose interest in itrdquo (+2 pts from 2010)

1 in 4 people abandon a web page that takes more than four seconds to load

50 of mobile phone users abandon a page if it doesnrsquot load in 10 seconds

8 million reduction of searches on Google when slowing the results by just 410th of a second

28 Proportion of words are read on an average web page (593 words)

27 minutes is the average length of single Internet video watched

copy GfK 2014| GfK DigiTension | September 23 2014 128

Roper Reports US Spring 2014 Q38 (top-2 box) Roper Reports Worldwide 2013 QJ1O2 (US filter 15+ top-2 box on 7-point scale)

Consumers Expect Real-timeInformation amp Brand Experiences

+ =of consumers expect to be able to access content regardless of the device or platform

77

42agree ldquoTo me it is important to always be reachable wherever I amrdquo

27agree ldquoI really need the shops amp services I use to be available at all timesrdquo

Google Glass observes and records the world

ldquo15 minutes for a quote is out of touchrdquo

7frac12 minutes could save you on car insurance

copy GfK 2014| GfK DigiTension | September 23 2014 129Roper Reports Worldwide 2013 (mixed mode core 25 countries) O4 O9

Super Connected Consumers whoManage the real-time world are Emerging

These active social media users are

of global consumers are Super Connected Consumers

Always on the lookout for new products services

Look for novelty fun even in

everyday items

Spends lots of time researching brands before making major purchases

Technology empowersthem to do this

Greater propensity to switch if dissatisfied with

product service

More likely to have switched from name brands to less

expensive alternatives

More likely to used money-saving strategies

to get the best deal

True in developing as well as developed

markets

17

copy GfK 2014| GfK DigiTension | September 23 2014 130Roper Reports US 2012 Fall Core Q10 11 (online) RRUS 2000-1 Q92 93 (in-person)

Americans continue showing a greater openness and desire towards automation

A car that drives for you when you donrsquot feel like driving

Robots that do household tasks like cleaning amp cooking

Refrigerators that re-order groceries for you

4932

2000 2012

4635

3124

copy GfK 2014| GfK DigiTension | September 23 2014 131

Time saving solutions are the most critical

What is innovation to you

Easier way of doing something (78)

Faster way of doing something (72)

Something I didnrsquot know I needed (44)

Something that my friends will notice (29)

Roper Reports US 2013 February (Telecell) Q4

copy GfK 2014| GfK DigiTension | September 23 2014 132

NEST Most people leave the house at one temperature and forget to change it So Nest learns your schedule programs itself and can be controlled from your phone Teach it well and Nest can lower your heating and cooling bills up to 20

Devices get smarter and more interconnected as we move toward the lsquoInternet of Thingsrsquo

Automation

Coordination

Roomba

httpnestcomliving-with-nest

Computer-controlled sensors find open parking spaces based on their estimation of the proximity of other vehicles Once an open space is detected it directs the vehicles steering wheel to parallel park the car The driver controls the speed of the car via the gas and brake pedals the maneuvering of the vehicle into the parking space is done by the car itself

httponlinewsjcomarticleSB10001424052748703734504575125883649914708html

Anticipation

The ldquoInternet of Thingsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 133

Anticipated Actions | Nissan Paint

>

copy GfK 2014| GfK DigiTension | September 23 2014 134

Email kathysheehangfkcom

bloggfkcom

Mobile

Blog

M +1 212 464 7972

copy GfK 2014| GfK DigiTension | September 23 2014 135

  • Slide 1
  • Slide 2
  • GfK digitension
  • Slide 4
  • Integration is key for delivering true richness
  • Our new organisation model research skills versus industry e
  • Connecting the dots
  • Slide 8
  • A fast changing consumer driven digital age
  • The explosion of digital devices and internet accessibility hav
  • And consumers expect brands to fit their flexible always conne
  • With consumerrsquos fast adoption of social media everything is mor
  • As a result purchase pathways can be extremely complex
  • We have integrated these new evolutions in our RampD and research
  • Slide 15
  • Exploring the mobile web and the people who use ithellip
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Event app
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Slide 58
  • Slide 59
  • Introduction
  • Slide 61
  • Chicken
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Getting to me
  • Slide 110
  • 2014| A new world of hyper-personalization
  • 2014 | A world of worry about personal future
  • Expenditures become extensions of experience
  • A world that seems increasingly against me
  • Getting to Me | A Narrowing Focus
  • Breaking away from the crowd
  • A growing focus on intimacy
  • A new social calculus
  • Personal fulfillment is a rising priority
  • Others are a declining priority
  • The drive will be toward accelerated intimacy
  • See The Future - Innovation Opportunity Area 1 | Bio-design
  • Slide 123
  • Alzheimers Ecuador Making it personal
  • Slide 125
  • Consumers increasingly ldquodoing morerdquo
  • Attention spans are decreasing
  • Consumers Expect Real-time Information amp Brand Experiences
  • Super Connected Consumers who Manage the real-time world are Em
  • Americans continue showing a greater openness and desire toward
  • Time saving solutions are the most critical
  • Slide 132
  • Anticipated Actions | Nissan Paint
  • Slide 134
  • Slide 135
Page 11: Presentatie plenair 1 - Jef Staes, Kathy Sheehan

12copy GfK 2014 | Digitension

81 of social media users regularly

use coupons vouchers and deals when

shopping

Source Roper Reportsreg Worldwide ndash Consumer behavior and attitudes in 25 markets | GfK Digital Market Intelligence ndash bespoke research from more than 3500 UK consumers February 2013 | Altimeter Group 2013 Sprout social index Dec 2013 | YouTube press statistics

With consumerrsquos fast adoption of social media everything is more spontaneous immediate and sometimes out of your control

hellip Over a billion people use Facebook to connect and share the things they care about More than a million

advertisers use YouTube as an advertising

platform

Over 6 billion hours of video are watched each month

on YouTube - thats almost an hour for every person on Earth

Consumers guide each other through

sharing and reviews 72 of visitors to a travel review site were

influenced by a review

13copy GfK 2014 | Digitension

As a result purchase pathways can be extremely complex

Read blog

Forum

Watch video on mobile

Reviews

Apps

So understanding the consumer journey has never been more important

14copy GfK 2014 | Digitension

We have integrated these new evolutions in our RampD and research solutions

Read blog

Forum

Watch video on mobile

Reviews

Apps

15copy GfK 2014 | Digitension

bull Devices usedbull Time of day + Day of weekbull Locationbull Sites visitedbull Apps usedbull Visit duration

bull Consumer panelsbull Geomarketingbull hellip

Consumer Data Assets

Mobile Internet Activity

Network Operators GfK

GfK Mobile Insights

BIG DATA SMART DATA - Highly granular view of mobile users by integrating network and user centric data

16copy GfK 2014 | Digitension

Exploring the mobile web and the people who use ithellip

2SITE Mobile Web Benchmark

1AUDIENCE Mobile Audience Measurement

3DEVICEMobile Device Insights

Web browsing

App-usage Search

Advertising

Demographics

Device

Where

When

Purchases

Activity

Subscription

17copy GfK 2014 | Digitension

INTRODUCING EMO Scantrade

Your face says a lot about your emotions

17

NEW TECHNOLOGY - Measuring emotions with facial coding

18copy GfK 2014 | Digitensioncopy GfK 2014 | Digitension

EMO Scan Analysis

0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45

1st inattention faultthe guy switches off the

computer

Consequence he feels desperate

Brand signaturewith specific music and

pack

2d inattention faultthe guy destroys the

money he has just takenat the cash dispenser

Consequence he feels desperate

Brand signaturewith same specific

musicand pack

New story

3d inattention faultthe guy clicks on thedelete button on his

file

Consequence he feels desperate

Music happenswith direct negativeemotional response

Brand signaturewith same specific

musicand pack

The three scenes build to a very positive emotional response

19copy GfK 2014 | Digitensioncopy GfK 2014 | Digitension

EMO Scan insights

0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45

Music happens

with direct negative

emotional response

InterestCuriosity

Joy

Desire

Trust

Passion

This humorous ad builds a feeling of trust in the brand

20copy GfK 2014 | Digitension

21copy GfK 2014 | Digitension

Event app

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

jefstaes

You are a SheepOrganizations in Search of a New Balance

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Its a story about learning change

amp innovationIts a story

about Switch3DSheep Smarts Red Monkeys

Culture Innovation amp Brains

Awak

enin

g

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Dis

clai

mer

Any resemblancewith real persons or

organizations is unintentionally

Im not responsiblefor any mental discomfort during or after the session

Kempen Belgium

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

83 SlidesFa

st

40 Minutes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Letrsquos start hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

What the fk is happening

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

A dramatic story in 7 steps hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global information wavePowered by the Internet 1

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

6 Paradigm Changing Events

1771 Industrial Revolution

1829 Steam Railways

1875 Steel ElectricityHeavy Engineering

1908 Oil AutomobilesMass Production

1971 Information TechnologyTelecommunication

New Global RealityInformation lsquobecomesrsquo

the 5the element

2013

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

6 Paradigm Changing Events

1771 Industrial Revolution

1829 Steam Railways

1875 Steel ElectricityHeavy Engineering

1908 Oil AutomobilesMass Production

1971 Information TechnologyTelecommunication

New Global RealityInformation lsquobecomesrsquo

the 5the element

2013

PASSIONevolution

For people without passion in

evolution information has no value

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Whats the impact of theglobal information wave

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D becomes 3DPowered by Information2

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Power of the market the world hellip

Information Shortage Information Luxury

Switch3D

2D-Age

3D-Age

ldquoINFO-FUELEDrdquoOrganizations

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Switch3D

The origin of 3D-Species

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global 3D-Smart WavePowered by 3D-Learning3

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global 3D-Smart WavePowered by 3D-Learning3 But first hellip

The world of 2D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Schools hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Information Flow

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Talent Limiter

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Tough Statement

In 2D-Schools you dont get a degree

based on passion for your talents but

on your ability to study stuff without

passion and talent

A = Affirmative B = Negative

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Can it get any worse

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Then we went to work in2D-Organizations hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Education Information Shortage

2D-Low Salary 2D-High Salary

2D-Organizations

2D-Organograms2D-Managers

2D-Function Description

2D-Appraisal Talks

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Houston we have a problem

very big global

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

ldquoIf you put fences around peopleyou get sheep

William McKnight (former CEO of 3M)

hellip with a Diploma and a Function Descriptionrdquo

Jef Staes (former sheep)

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Work Space

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Sheep Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Human Resources Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Protest

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Lost Generation

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

80Not Engaged

ldquoNot Passionateabout Evolutionrdquo

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Tough Statement

In 2D-Organizations you dont get

work based on your passion and talents

but on your ability to work without

passion and talent

A = Affirmative B = Negative

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

What are 3D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

3D-Smarts 3D-COMPETENCES

TALENTSDIVERSITY-VALUE

PASSIONEVOLUTION-SUFFERING

INFORMATIONFLOW

ACTIONRESULT-DOPAMINELearning is a physical process

Real learning only happens when you

are in the groove with your talents

Jef Staes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Whats the impact of theglobal 3D-Smart wave

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global 3D-Innovation WavePowered by 3D-Smarts4

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Information Innovation

There are nosecrets anymore

3D-SMARTS

Passion in Evolutio

n

EntrepreneurshipBright Creative

Creative Destruction

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Introduction

Ships in trouble

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Chicken

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We face an ldquoExtinction Level Eventrdquo for 2D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The Rise and Fall of My Generation hellip

Power of the market the world hellip

Information Shortage Information Luxury

2D-Age

3D-Age

INFO FUELED

Rise2D-Smarts

Fall2D-Smarts

Rise3D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global SOS

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global SOS

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organizations in Search of a New Balance5

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Power of the market the world hellip

2D-Organizations2D-Balance

In search ofa New Balance

3D-Organizations3D-Balance

Switch3D

Business Innovationpowered by

Culture Innovation

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Its a revolution hellipItrsquos a drama hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Power of the market

Time

3D-Organizations3D-Balance

2D-Organizations2D-Balance

3D-Age2D-Age

Threat or opportunity

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

ldquoTough Statement

People who see 3D as a threat

have more power than people who

see 3D as an opportunity

A = Affirmative B = Negative

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We have to face the dramarsquos

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We have to reinventInnovation Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

From Continuous Improvementto Continuous Innovation6

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

CONSENSUSBased Improvement

2D-Information

2D-Smart Creativity

2D-Entrepreneurship

CONFLICTBased Innovation

3D-Information

3D-Smart Creativity

3D-Entrepreneurship

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Learning from the jungle hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Where is the source of the bio-diversity in a jungle

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

hellip at the edge (verge)

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Open Innovation starts at the edge

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Result a red monkey

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Drop the red monkey in the middle what happens

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red MonkeyHunters

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red Monkeyreg Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic EvolutionRed Monkey Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

Red Monkey Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS

SETTLERS

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation is a battle field

Comprehendthe battlefield

WHY

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS

SETTLERS

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation = Networking

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Who are the best networkers

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation is the resultof a red monkey that

has survived a conflict

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Recipe for successful innovation in 3D

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red MonkeyInnovation Management7

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Believers only

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We need Organic Evolution

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

OrganicEvolution

CREATORS

PIONEERS

FOLLOWERSSETTLERS

MISSIONING

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The most important word

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

3D-RESPECT

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Our Consensus Modelhas to change into a

ldquoRespectfulrdquo Conflict Model

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The second most important sticker

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

0032 472 61 71 51

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

copy GfK 2014| GfK DigiTension | September 23 2014 109

GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen

Kathy Sheehan | kathysheehangfkcom

copy GfK 2014| GfK DigiTension | September 23 2014 110

ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo

--- GfK Consumer Trends

the future of a marketrdquo

GfK Consumer Trends

copy GfK 2014| GfK DigiTension | September 23 2014 111

2014| A new world of hyper-personalization

copy GfK 2014| GfK DigiTension | September 23 2014 112

ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0

2014 | A world of worry about personal future

In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student

says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times

copy GfK 2014| GfK DigiTension | September 23 2014 113

ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter

Expenditures become extensions of experience

ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that

speak to you and will remain in your liferdquo

copy GfK 2014| GfK DigiTension | September 23 2014 114

A world that seems increasingly against me

Riots in Sweden

Political amp economic turmoil in Middle East

New questions about strength of Chinarsquos

long-bullish economyProtests in Brazil

Nothing is secret Nothing is private

Protests in Turkey

copy GfK 2014| GfK DigiTension | September 23 2014 115

Getting to Me | A Narrowing Focus

copy GfK 2014| GfK DigiTension | September 23 2014 116

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2

Breaking away from the crowd

-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average

globally versus 91 hours in 2009)

-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)

copy GfK 2014| GfK DigiTension | September 23 2014 117

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1

A growing focus on intimacy

ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value

+6 ranks from 2008 12 among 54 Personal Values

copy GfK 2014| GfK DigiTension | September 23 2014 118

A new social calculus

Asset In this crazy stressful world you have to focus on the things that

keep you on track and happy

Liability Too much time is wasted on things that arenrsquot important ndash who

really needs 900 ldquofriendsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 119

Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

Personal fulfillment is a rising priority

ExcitementldquoHaving stimulating experiencesrdquo

Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)

IndividualityldquoBeing different from othersrdquo

+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)

Curiosity ldquoWanting to explore and learn about new thingsrdquo

+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)

+6 +7

+8

copy GfK 2014| GfK DigiTension | September 23 2014 120

Others are a declining priority

-5-8

-4

Social stability ldquoSeeking stability of societyrdquo

Globally -8 to 29

Helpfulness ldquoMaking the effort to assist othersrdquo

-5 to 30

Friendship ldquoHaving close supportive friendsrdquo

-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

-11

Respecting AncestorsldquoSeeking stability of societyrdquo

Globally -11 ranks from 2008 to 28 today

copy GfK 2014| GfK DigiTension | September 23 2014 121

The drive will be toward accelerated intimacy

ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my

right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo

ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013

copy GfK 2014| GfK DigiTension | September 23 2014 122

See The Future - Innovation Opportunity Area 1 | Bio-design

Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions

copy GfK 2014| GfK DigiTension | September 23 2014 123

Three vectors exploring increasingly complex bio-data

Measure Me

Sense Me

Be Me

DNA-based skin care program

Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points

Cortex3D printing of customized exo-casts

Tissue regenerationAllows for custom reconstruction of body parts

Glybera ndash 2012First gene therapy treatment approved by European Commission

SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions

Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state

TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants

copy GfK 2014| GfK DigiTension | September 23 2014 124

Alzheimers Ecuador Making it personal

124

>

copy GfK 2014| GfK DigiTension | September 23 2014 125

Multi-tasking lifestyles and growing comfort with automation drive consumers to seek out solutions that anticipate plan and execute increasingly complex decision-making tasks using a variety of personal social and behavioral inputs

See The Future - Innovation Opportunity Area 2 | Anticipated Lifestyle

copy GfK 2014| GfK DigiTension | September 23 2014 126Roper Reports Worldwide 2008 and 2013 (short trend core 25 markets) QB2

Shop groceries Cooking for fun Eat on the go Planmanage finances

Home DIY Gardeningyardwork

62

42

21 23

14 16

70

51

30 30

19 19

2008 2013

Consumers increasingly ldquodoing morerdquo

globally who engaged in activity weekly or more often

copy GfK 2014| GfK DigiTension | September 23 2014 127

Attention spans are decreasing

Roper Reports Worldwide 2013 (mixed-mode trend core 25 markets age 15+) O2 httpwwwstatisticbraincomattention-span-statistics Associated Press httpwwwonlinegraduateprogramscominstant-america2009 data

30 of global consumers agree

ldquoIf a new technology product is not simple to use I lose interest in itrdquo (+2 pts from 2010)

1 in 4 people abandon a web page that takes more than four seconds to load

50 of mobile phone users abandon a page if it doesnrsquot load in 10 seconds

8 million reduction of searches on Google when slowing the results by just 410th of a second

28 Proportion of words are read on an average web page (593 words)

27 minutes is the average length of single Internet video watched

copy GfK 2014| GfK DigiTension | September 23 2014 128

Roper Reports US Spring 2014 Q38 (top-2 box) Roper Reports Worldwide 2013 QJ1O2 (US filter 15+ top-2 box on 7-point scale)

Consumers Expect Real-timeInformation amp Brand Experiences

+ =of consumers expect to be able to access content regardless of the device or platform

77

42agree ldquoTo me it is important to always be reachable wherever I amrdquo

27agree ldquoI really need the shops amp services I use to be available at all timesrdquo

Google Glass observes and records the world

ldquo15 minutes for a quote is out of touchrdquo

7frac12 minutes could save you on car insurance

copy GfK 2014| GfK DigiTension | September 23 2014 129Roper Reports Worldwide 2013 (mixed mode core 25 countries) O4 O9

Super Connected Consumers whoManage the real-time world are Emerging

These active social media users are

of global consumers are Super Connected Consumers

Always on the lookout for new products services

Look for novelty fun even in

everyday items

Spends lots of time researching brands before making major purchases

Technology empowersthem to do this

Greater propensity to switch if dissatisfied with

product service

More likely to have switched from name brands to less

expensive alternatives

More likely to used money-saving strategies

to get the best deal

True in developing as well as developed

markets

17

copy GfK 2014| GfK DigiTension | September 23 2014 130Roper Reports US 2012 Fall Core Q10 11 (online) RRUS 2000-1 Q92 93 (in-person)

Americans continue showing a greater openness and desire towards automation

A car that drives for you when you donrsquot feel like driving

Robots that do household tasks like cleaning amp cooking

Refrigerators that re-order groceries for you

4932

2000 2012

4635

3124

copy GfK 2014| GfK DigiTension | September 23 2014 131

Time saving solutions are the most critical

What is innovation to you

Easier way of doing something (78)

Faster way of doing something (72)

Something I didnrsquot know I needed (44)

Something that my friends will notice (29)

Roper Reports US 2013 February (Telecell) Q4

copy GfK 2014| GfK DigiTension | September 23 2014 132

NEST Most people leave the house at one temperature and forget to change it So Nest learns your schedule programs itself and can be controlled from your phone Teach it well and Nest can lower your heating and cooling bills up to 20

Devices get smarter and more interconnected as we move toward the lsquoInternet of Thingsrsquo

Automation

Coordination

Roomba

httpnestcomliving-with-nest

Computer-controlled sensors find open parking spaces based on their estimation of the proximity of other vehicles Once an open space is detected it directs the vehicles steering wheel to parallel park the car The driver controls the speed of the car via the gas and brake pedals the maneuvering of the vehicle into the parking space is done by the car itself

httponlinewsjcomarticleSB10001424052748703734504575125883649914708html

Anticipation

The ldquoInternet of Thingsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 133

Anticipated Actions | Nissan Paint

>

copy GfK 2014| GfK DigiTension | September 23 2014 134

Email kathysheehangfkcom

bloggfkcom

Mobile

Blog

M +1 212 464 7972

copy GfK 2014| GfK DigiTension | September 23 2014 135

  • Slide 1
  • Slide 2
  • GfK digitension
  • Slide 4
  • Integration is key for delivering true richness
  • Our new organisation model research skills versus industry e
  • Connecting the dots
  • Slide 8
  • A fast changing consumer driven digital age
  • The explosion of digital devices and internet accessibility hav
  • And consumers expect brands to fit their flexible always conne
  • With consumerrsquos fast adoption of social media everything is mor
  • As a result purchase pathways can be extremely complex
  • We have integrated these new evolutions in our RampD and research
  • Slide 15
  • Exploring the mobile web and the people who use ithellip
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Event app
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Slide 58
  • Slide 59
  • Introduction
  • Slide 61
  • Chicken
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Getting to me
  • Slide 110
  • 2014| A new world of hyper-personalization
  • 2014 | A world of worry about personal future
  • Expenditures become extensions of experience
  • A world that seems increasingly against me
  • Getting to Me | A Narrowing Focus
  • Breaking away from the crowd
  • A growing focus on intimacy
  • A new social calculus
  • Personal fulfillment is a rising priority
  • Others are a declining priority
  • The drive will be toward accelerated intimacy
  • See The Future - Innovation Opportunity Area 1 | Bio-design
  • Slide 123
  • Alzheimers Ecuador Making it personal
  • Slide 125
  • Consumers increasingly ldquodoing morerdquo
  • Attention spans are decreasing
  • Consumers Expect Real-time Information amp Brand Experiences
  • Super Connected Consumers who Manage the real-time world are Em
  • Americans continue showing a greater openness and desire toward
  • Time saving solutions are the most critical
  • Slide 132
  • Anticipated Actions | Nissan Paint
  • Slide 134
  • Slide 135
Page 12: Presentatie plenair 1 - Jef Staes, Kathy Sheehan

13copy GfK 2014 | Digitension

As a result purchase pathways can be extremely complex

Read blog

Forum

Watch video on mobile

Reviews

Apps

So understanding the consumer journey has never been more important

14copy GfK 2014 | Digitension

We have integrated these new evolutions in our RampD and research solutions

Read blog

Forum

Watch video on mobile

Reviews

Apps

15copy GfK 2014 | Digitension

bull Devices usedbull Time of day + Day of weekbull Locationbull Sites visitedbull Apps usedbull Visit duration

bull Consumer panelsbull Geomarketingbull hellip

Consumer Data Assets

Mobile Internet Activity

Network Operators GfK

GfK Mobile Insights

BIG DATA SMART DATA - Highly granular view of mobile users by integrating network and user centric data

16copy GfK 2014 | Digitension

Exploring the mobile web and the people who use ithellip

2SITE Mobile Web Benchmark

1AUDIENCE Mobile Audience Measurement

3DEVICEMobile Device Insights

Web browsing

App-usage Search

Advertising

Demographics

Device

Where

When

Purchases

Activity

Subscription

17copy GfK 2014 | Digitension

INTRODUCING EMO Scantrade

Your face says a lot about your emotions

17

NEW TECHNOLOGY - Measuring emotions with facial coding

18copy GfK 2014 | Digitensioncopy GfK 2014 | Digitension

EMO Scan Analysis

0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45

1st inattention faultthe guy switches off the

computer

Consequence he feels desperate

Brand signaturewith specific music and

pack

2d inattention faultthe guy destroys the

money he has just takenat the cash dispenser

Consequence he feels desperate

Brand signaturewith same specific

musicand pack

New story

3d inattention faultthe guy clicks on thedelete button on his

file

Consequence he feels desperate

Music happenswith direct negativeemotional response

Brand signaturewith same specific

musicand pack

The three scenes build to a very positive emotional response

19copy GfK 2014 | Digitensioncopy GfK 2014 | Digitension

EMO Scan insights

0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45

Music happens

with direct negative

emotional response

InterestCuriosity

Joy

Desire

Trust

Passion

This humorous ad builds a feeling of trust in the brand

20copy GfK 2014 | Digitension

21copy GfK 2014 | Digitension

Event app

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

jefstaes

You are a SheepOrganizations in Search of a New Balance

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Its a story about learning change

amp innovationIts a story

about Switch3DSheep Smarts Red Monkeys

Culture Innovation amp Brains

Awak

enin

g

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Dis

clai

mer

Any resemblancewith real persons or

organizations is unintentionally

Im not responsiblefor any mental discomfort during or after the session

Kempen Belgium

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

83 SlidesFa

st

40 Minutes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Letrsquos start hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

What the fk is happening

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

A dramatic story in 7 steps hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global information wavePowered by the Internet 1

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

6 Paradigm Changing Events

1771 Industrial Revolution

1829 Steam Railways

1875 Steel ElectricityHeavy Engineering

1908 Oil AutomobilesMass Production

1971 Information TechnologyTelecommunication

New Global RealityInformation lsquobecomesrsquo

the 5the element

2013

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

6 Paradigm Changing Events

1771 Industrial Revolution

1829 Steam Railways

1875 Steel ElectricityHeavy Engineering

1908 Oil AutomobilesMass Production

1971 Information TechnologyTelecommunication

New Global RealityInformation lsquobecomesrsquo

the 5the element

2013

PASSIONevolution

For people without passion in

evolution information has no value

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Whats the impact of theglobal information wave

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D becomes 3DPowered by Information2

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Power of the market the world hellip

Information Shortage Information Luxury

Switch3D

2D-Age

3D-Age

ldquoINFO-FUELEDrdquoOrganizations

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Switch3D

The origin of 3D-Species

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global 3D-Smart WavePowered by 3D-Learning3

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global 3D-Smart WavePowered by 3D-Learning3 But first hellip

The world of 2D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Schools hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Information Flow

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Talent Limiter

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Tough Statement

In 2D-Schools you dont get a degree

based on passion for your talents but

on your ability to study stuff without

passion and talent

A = Affirmative B = Negative

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Can it get any worse

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Then we went to work in2D-Organizations hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Education Information Shortage

2D-Low Salary 2D-High Salary

2D-Organizations

2D-Organograms2D-Managers

2D-Function Description

2D-Appraisal Talks

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Houston we have a problem

very big global

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

ldquoIf you put fences around peopleyou get sheep

William McKnight (former CEO of 3M)

hellip with a Diploma and a Function Descriptionrdquo

Jef Staes (former sheep)

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Work Space

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Sheep Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Human Resources Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Protest

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Lost Generation

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

80Not Engaged

ldquoNot Passionateabout Evolutionrdquo

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Tough Statement

In 2D-Organizations you dont get

work based on your passion and talents

but on your ability to work without

passion and talent

A = Affirmative B = Negative

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

What are 3D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

3D-Smarts 3D-COMPETENCES

TALENTSDIVERSITY-VALUE

PASSIONEVOLUTION-SUFFERING

INFORMATIONFLOW

ACTIONRESULT-DOPAMINELearning is a physical process

Real learning only happens when you

are in the groove with your talents

Jef Staes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Whats the impact of theglobal 3D-Smart wave

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global 3D-Innovation WavePowered by 3D-Smarts4

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Information Innovation

There are nosecrets anymore

3D-SMARTS

Passion in Evolutio

n

EntrepreneurshipBright Creative

Creative Destruction

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Introduction

Ships in trouble

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Chicken

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We face an ldquoExtinction Level Eventrdquo for 2D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The Rise and Fall of My Generation hellip

Power of the market the world hellip

Information Shortage Information Luxury

2D-Age

3D-Age

INFO FUELED

Rise2D-Smarts

Fall2D-Smarts

Rise3D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global SOS

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global SOS

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organizations in Search of a New Balance5

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Power of the market the world hellip

2D-Organizations2D-Balance

In search ofa New Balance

3D-Organizations3D-Balance

Switch3D

Business Innovationpowered by

Culture Innovation

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Its a revolution hellipItrsquos a drama hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Power of the market

Time

3D-Organizations3D-Balance

2D-Organizations2D-Balance

3D-Age2D-Age

Threat or opportunity

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

ldquoTough Statement

People who see 3D as a threat

have more power than people who

see 3D as an opportunity

A = Affirmative B = Negative

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We have to face the dramarsquos

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We have to reinventInnovation Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

From Continuous Improvementto Continuous Innovation6

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

CONSENSUSBased Improvement

2D-Information

2D-Smart Creativity

2D-Entrepreneurship

CONFLICTBased Innovation

3D-Information

3D-Smart Creativity

3D-Entrepreneurship

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Learning from the jungle hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Where is the source of the bio-diversity in a jungle

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

hellip at the edge (verge)

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Open Innovation starts at the edge

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Result a red monkey

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Drop the red monkey in the middle what happens

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red MonkeyHunters

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red Monkeyreg Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic EvolutionRed Monkey Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

Red Monkey Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS

SETTLERS

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation is a battle field

Comprehendthe battlefield

WHY

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS

SETTLERS

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation = Networking

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Who are the best networkers

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation is the resultof a red monkey that

has survived a conflict

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Recipe for successful innovation in 3D

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red MonkeyInnovation Management7

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Believers only

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We need Organic Evolution

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

OrganicEvolution

CREATORS

PIONEERS

FOLLOWERSSETTLERS

MISSIONING

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The most important word

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

3D-RESPECT

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Our Consensus Modelhas to change into a

ldquoRespectfulrdquo Conflict Model

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The second most important sticker

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

0032 472 61 71 51

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

copy GfK 2014| GfK DigiTension | September 23 2014 109

GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen

Kathy Sheehan | kathysheehangfkcom

copy GfK 2014| GfK DigiTension | September 23 2014 110

ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo

--- GfK Consumer Trends

the future of a marketrdquo

GfK Consumer Trends

copy GfK 2014| GfK DigiTension | September 23 2014 111

2014| A new world of hyper-personalization

copy GfK 2014| GfK DigiTension | September 23 2014 112

ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0

2014 | A world of worry about personal future

In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student

says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times

copy GfK 2014| GfK DigiTension | September 23 2014 113

ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter

Expenditures become extensions of experience

ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that

speak to you and will remain in your liferdquo

copy GfK 2014| GfK DigiTension | September 23 2014 114

A world that seems increasingly against me

Riots in Sweden

Political amp economic turmoil in Middle East

New questions about strength of Chinarsquos

long-bullish economyProtests in Brazil

Nothing is secret Nothing is private

Protests in Turkey

copy GfK 2014| GfK DigiTension | September 23 2014 115

Getting to Me | A Narrowing Focus

copy GfK 2014| GfK DigiTension | September 23 2014 116

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2

Breaking away from the crowd

-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average

globally versus 91 hours in 2009)

-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)

copy GfK 2014| GfK DigiTension | September 23 2014 117

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1

A growing focus on intimacy

ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value

+6 ranks from 2008 12 among 54 Personal Values

copy GfK 2014| GfK DigiTension | September 23 2014 118

A new social calculus

Asset In this crazy stressful world you have to focus on the things that

keep you on track and happy

Liability Too much time is wasted on things that arenrsquot important ndash who

really needs 900 ldquofriendsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 119

Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

Personal fulfillment is a rising priority

ExcitementldquoHaving stimulating experiencesrdquo

Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)

IndividualityldquoBeing different from othersrdquo

+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)

Curiosity ldquoWanting to explore and learn about new thingsrdquo

+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)

+6 +7

+8

copy GfK 2014| GfK DigiTension | September 23 2014 120

Others are a declining priority

-5-8

-4

Social stability ldquoSeeking stability of societyrdquo

Globally -8 to 29

Helpfulness ldquoMaking the effort to assist othersrdquo

-5 to 30

Friendship ldquoHaving close supportive friendsrdquo

-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

-11

Respecting AncestorsldquoSeeking stability of societyrdquo

Globally -11 ranks from 2008 to 28 today

copy GfK 2014| GfK DigiTension | September 23 2014 121

The drive will be toward accelerated intimacy

ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my

right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo

ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013

copy GfK 2014| GfK DigiTension | September 23 2014 122

See The Future - Innovation Opportunity Area 1 | Bio-design

Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions

copy GfK 2014| GfK DigiTension | September 23 2014 123

Three vectors exploring increasingly complex bio-data

Measure Me

Sense Me

Be Me

DNA-based skin care program

Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points

Cortex3D printing of customized exo-casts

Tissue regenerationAllows for custom reconstruction of body parts

Glybera ndash 2012First gene therapy treatment approved by European Commission

SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions

Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state

TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants

copy GfK 2014| GfK DigiTension | September 23 2014 124

Alzheimers Ecuador Making it personal

124

>

copy GfK 2014| GfK DigiTension | September 23 2014 125

Multi-tasking lifestyles and growing comfort with automation drive consumers to seek out solutions that anticipate plan and execute increasingly complex decision-making tasks using a variety of personal social and behavioral inputs

See The Future - Innovation Opportunity Area 2 | Anticipated Lifestyle

copy GfK 2014| GfK DigiTension | September 23 2014 126Roper Reports Worldwide 2008 and 2013 (short trend core 25 markets) QB2

Shop groceries Cooking for fun Eat on the go Planmanage finances

Home DIY Gardeningyardwork

62

42

21 23

14 16

70

51

30 30

19 19

2008 2013

Consumers increasingly ldquodoing morerdquo

globally who engaged in activity weekly or more often

copy GfK 2014| GfK DigiTension | September 23 2014 127

Attention spans are decreasing

Roper Reports Worldwide 2013 (mixed-mode trend core 25 markets age 15+) O2 httpwwwstatisticbraincomattention-span-statistics Associated Press httpwwwonlinegraduateprogramscominstant-america2009 data

30 of global consumers agree

ldquoIf a new technology product is not simple to use I lose interest in itrdquo (+2 pts from 2010)

1 in 4 people abandon a web page that takes more than four seconds to load

50 of mobile phone users abandon a page if it doesnrsquot load in 10 seconds

8 million reduction of searches on Google when slowing the results by just 410th of a second

28 Proportion of words are read on an average web page (593 words)

27 minutes is the average length of single Internet video watched

copy GfK 2014| GfK DigiTension | September 23 2014 128

Roper Reports US Spring 2014 Q38 (top-2 box) Roper Reports Worldwide 2013 QJ1O2 (US filter 15+ top-2 box on 7-point scale)

Consumers Expect Real-timeInformation amp Brand Experiences

+ =of consumers expect to be able to access content regardless of the device or platform

77

42agree ldquoTo me it is important to always be reachable wherever I amrdquo

27agree ldquoI really need the shops amp services I use to be available at all timesrdquo

Google Glass observes and records the world

ldquo15 minutes for a quote is out of touchrdquo

7frac12 minutes could save you on car insurance

copy GfK 2014| GfK DigiTension | September 23 2014 129Roper Reports Worldwide 2013 (mixed mode core 25 countries) O4 O9

Super Connected Consumers whoManage the real-time world are Emerging

These active social media users are

of global consumers are Super Connected Consumers

Always on the lookout for new products services

Look for novelty fun even in

everyday items

Spends lots of time researching brands before making major purchases

Technology empowersthem to do this

Greater propensity to switch if dissatisfied with

product service

More likely to have switched from name brands to less

expensive alternatives

More likely to used money-saving strategies

to get the best deal

True in developing as well as developed

markets

17

copy GfK 2014| GfK DigiTension | September 23 2014 130Roper Reports US 2012 Fall Core Q10 11 (online) RRUS 2000-1 Q92 93 (in-person)

Americans continue showing a greater openness and desire towards automation

A car that drives for you when you donrsquot feel like driving

Robots that do household tasks like cleaning amp cooking

Refrigerators that re-order groceries for you

4932

2000 2012

4635

3124

copy GfK 2014| GfK DigiTension | September 23 2014 131

Time saving solutions are the most critical

What is innovation to you

Easier way of doing something (78)

Faster way of doing something (72)

Something I didnrsquot know I needed (44)

Something that my friends will notice (29)

Roper Reports US 2013 February (Telecell) Q4

copy GfK 2014| GfK DigiTension | September 23 2014 132

NEST Most people leave the house at one temperature and forget to change it So Nest learns your schedule programs itself and can be controlled from your phone Teach it well and Nest can lower your heating and cooling bills up to 20

Devices get smarter and more interconnected as we move toward the lsquoInternet of Thingsrsquo

Automation

Coordination

Roomba

httpnestcomliving-with-nest

Computer-controlled sensors find open parking spaces based on their estimation of the proximity of other vehicles Once an open space is detected it directs the vehicles steering wheel to parallel park the car The driver controls the speed of the car via the gas and brake pedals the maneuvering of the vehicle into the parking space is done by the car itself

httponlinewsjcomarticleSB10001424052748703734504575125883649914708html

Anticipation

The ldquoInternet of Thingsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 133

Anticipated Actions | Nissan Paint

>

copy GfK 2014| GfK DigiTension | September 23 2014 134

Email kathysheehangfkcom

bloggfkcom

Mobile

Blog

M +1 212 464 7972

copy GfK 2014| GfK DigiTension | September 23 2014 135

  • Slide 1
  • Slide 2
  • GfK digitension
  • Slide 4
  • Integration is key for delivering true richness
  • Our new organisation model research skills versus industry e
  • Connecting the dots
  • Slide 8
  • A fast changing consumer driven digital age
  • The explosion of digital devices and internet accessibility hav
  • And consumers expect brands to fit their flexible always conne
  • With consumerrsquos fast adoption of social media everything is mor
  • As a result purchase pathways can be extremely complex
  • We have integrated these new evolutions in our RampD and research
  • Slide 15
  • Exploring the mobile web and the people who use ithellip
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Event app
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Slide 58
  • Slide 59
  • Introduction
  • Slide 61
  • Chicken
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Getting to me
  • Slide 110
  • 2014| A new world of hyper-personalization
  • 2014 | A world of worry about personal future
  • Expenditures become extensions of experience
  • A world that seems increasingly against me
  • Getting to Me | A Narrowing Focus
  • Breaking away from the crowd
  • A growing focus on intimacy
  • A new social calculus
  • Personal fulfillment is a rising priority
  • Others are a declining priority
  • The drive will be toward accelerated intimacy
  • See The Future - Innovation Opportunity Area 1 | Bio-design
  • Slide 123
  • Alzheimers Ecuador Making it personal
  • Slide 125
  • Consumers increasingly ldquodoing morerdquo
  • Attention spans are decreasing
  • Consumers Expect Real-time Information amp Brand Experiences
  • Super Connected Consumers who Manage the real-time world are Em
  • Americans continue showing a greater openness and desire toward
  • Time saving solutions are the most critical
  • Slide 132
  • Anticipated Actions | Nissan Paint
  • Slide 134
  • Slide 135
Page 13: Presentatie plenair 1 - Jef Staes, Kathy Sheehan

14copy GfK 2014 | Digitension

We have integrated these new evolutions in our RampD and research solutions

Read blog

Forum

Watch video on mobile

Reviews

Apps

15copy GfK 2014 | Digitension

bull Devices usedbull Time of day + Day of weekbull Locationbull Sites visitedbull Apps usedbull Visit duration

bull Consumer panelsbull Geomarketingbull hellip

Consumer Data Assets

Mobile Internet Activity

Network Operators GfK

GfK Mobile Insights

BIG DATA SMART DATA - Highly granular view of mobile users by integrating network and user centric data

16copy GfK 2014 | Digitension

Exploring the mobile web and the people who use ithellip

2SITE Mobile Web Benchmark

1AUDIENCE Mobile Audience Measurement

3DEVICEMobile Device Insights

Web browsing

App-usage Search

Advertising

Demographics

Device

Where

When

Purchases

Activity

Subscription

17copy GfK 2014 | Digitension

INTRODUCING EMO Scantrade

Your face says a lot about your emotions

17

NEW TECHNOLOGY - Measuring emotions with facial coding

18copy GfK 2014 | Digitensioncopy GfK 2014 | Digitension

EMO Scan Analysis

0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45

1st inattention faultthe guy switches off the

computer

Consequence he feels desperate

Brand signaturewith specific music and

pack

2d inattention faultthe guy destroys the

money he has just takenat the cash dispenser

Consequence he feels desperate

Brand signaturewith same specific

musicand pack

New story

3d inattention faultthe guy clicks on thedelete button on his

file

Consequence he feels desperate

Music happenswith direct negativeemotional response

Brand signaturewith same specific

musicand pack

The three scenes build to a very positive emotional response

19copy GfK 2014 | Digitensioncopy GfK 2014 | Digitension

EMO Scan insights

0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45

Music happens

with direct negative

emotional response

InterestCuriosity

Joy

Desire

Trust

Passion

This humorous ad builds a feeling of trust in the brand

20copy GfK 2014 | Digitension

21copy GfK 2014 | Digitension

Event app

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

jefstaes

You are a SheepOrganizations in Search of a New Balance

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Its a story about learning change

amp innovationIts a story

about Switch3DSheep Smarts Red Monkeys

Culture Innovation amp Brains

Awak

enin

g

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Dis

clai

mer

Any resemblancewith real persons or

organizations is unintentionally

Im not responsiblefor any mental discomfort during or after the session

Kempen Belgium

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

83 SlidesFa

st

40 Minutes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Letrsquos start hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

What the fk is happening

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

A dramatic story in 7 steps hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global information wavePowered by the Internet 1

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

6 Paradigm Changing Events

1771 Industrial Revolution

1829 Steam Railways

1875 Steel ElectricityHeavy Engineering

1908 Oil AutomobilesMass Production

1971 Information TechnologyTelecommunication

New Global RealityInformation lsquobecomesrsquo

the 5the element

2013

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

6 Paradigm Changing Events

1771 Industrial Revolution

1829 Steam Railways

1875 Steel ElectricityHeavy Engineering

1908 Oil AutomobilesMass Production

1971 Information TechnologyTelecommunication

New Global RealityInformation lsquobecomesrsquo

the 5the element

2013

PASSIONevolution

For people without passion in

evolution information has no value

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Whats the impact of theglobal information wave

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D becomes 3DPowered by Information2

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Power of the market the world hellip

Information Shortage Information Luxury

Switch3D

2D-Age

3D-Age

ldquoINFO-FUELEDrdquoOrganizations

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Switch3D

The origin of 3D-Species

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global 3D-Smart WavePowered by 3D-Learning3

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global 3D-Smart WavePowered by 3D-Learning3 But first hellip

The world of 2D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Schools hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Information Flow

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Talent Limiter

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Tough Statement

In 2D-Schools you dont get a degree

based on passion for your talents but

on your ability to study stuff without

passion and talent

A = Affirmative B = Negative

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Can it get any worse

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Then we went to work in2D-Organizations hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Education Information Shortage

2D-Low Salary 2D-High Salary

2D-Organizations

2D-Organograms2D-Managers

2D-Function Description

2D-Appraisal Talks

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Houston we have a problem

very big global

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

ldquoIf you put fences around peopleyou get sheep

William McKnight (former CEO of 3M)

hellip with a Diploma and a Function Descriptionrdquo

Jef Staes (former sheep)

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Work Space

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Sheep Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Human Resources Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Protest

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Lost Generation

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

80Not Engaged

ldquoNot Passionateabout Evolutionrdquo

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Tough Statement

In 2D-Organizations you dont get

work based on your passion and talents

but on your ability to work without

passion and talent

A = Affirmative B = Negative

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

What are 3D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

3D-Smarts 3D-COMPETENCES

TALENTSDIVERSITY-VALUE

PASSIONEVOLUTION-SUFFERING

INFORMATIONFLOW

ACTIONRESULT-DOPAMINELearning is a physical process

Real learning only happens when you

are in the groove with your talents

Jef Staes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Whats the impact of theglobal 3D-Smart wave

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global 3D-Innovation WavePowered by 3D-Smarts4

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Information Innovation

There are nosecrets anymore

3D-SMARTS

Passion in Evolutio

n

EntrepreneurshipBright Creative

Creative Destruction

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Introduction

Ships in trouble

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Chicken

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We face an ldquoExtinction Level Eventrdquo for 2D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The Rise and Fall of My Generation hellip

Power of the market the world hellip

Information Shortage Information Luxury

2D-Age

3D-Age

INFO FUELED

Rise2D-Smarts

Fall2D-Smarts

Rise3D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global SOS

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global SOS

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organizations in Search of a New Balance5

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Power of the market the world hellip

2D-Organizations2D-Balance

In search ofa New Balance

3D-Organizations3D-Balance

Switch3D

Business Innovationpowered by

Culture Innovation

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Its a revolution hellipItrsquos a drama hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Power of the market

Time

3D-Organizations3D-Balance

2D-Organizations2D-Balance

3D-Age2D-Age

Threat or opportunity

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

ldquoTough Statement

People who see 3D as a threat

have more power than people who

see 3D as an opportunity

A = Affirmative B = Negative

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We have to face the dramarsquos

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We have to reinventInnovation Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

From Continuous Improvementto Continuous Innovation6

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

CONSENSUSBased Improvement

2D-Information

2D-Smart Creativity

2D-Entrepreneurship

CONFLICTBased Innovation

3D-Information

3D-Smart Creativity

3D-Entrepreneurship

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Learning from the jungle hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Where is the source of the bio-diversity in a jungle

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

hellip at the edge (verge)

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Open Innovation starts at the edge

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Result a red monkey

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Drop the red monkey in the middle what happens

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red MonkeyHunters

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red Monkeyreg Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic EvolutionRed Monkey Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

Red Monkey Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS

SETTLERS

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation is a battle field

Comprehendthe battlefield

WHY

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS

SETTLERS

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation = Networking

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Who are the best networkers

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation is the resultof a red monkey that

has survived a conflict

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Recipe for successful innovation in 3D

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red MonkeyInnovation Management7

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Believers only

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We need Organic Evolution

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

OrganicEvolution

CREATORS

PIONEERS

FOLLOWERSSETTLERS

MISSIONING

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The most important word

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

3D-RESPECT

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Our Consensus Modelhas to change into a

ldquoRespectfulrdquo Conflict Model

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The second most important sticker

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

0032 472 61 71 51

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

copy GfK 2014| GfK DigiTension | September 23 2014 109

GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen

Kathy Sheehan | kathysheehangfkcom

copy GfK 2014| GfK DigiTension | September 23 2014 110

ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo

--- GfK Consumer Trends

the future of a marketrdquo

GfK Consumer Trends

copy GfK 2014| GfK DigiTension | September 23 2014 111

2014| A new world of hyper-personalization

copy GfK 2014| GfK DigiTension | September 23 2014 112

ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0

2014 | A world of worry about personal future

In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student

says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times

copy GfK 2014| GfK DigiTension | September 23 2014 113

ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter

Expenditures become extensions of experience

ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that

speak to you and will remain in your liferdquo

copy GfK 2014| GfK DigiTension | September 23 2014 114

A world that seems increasingly against me

Riots in Sweden

Political amp economic turmoil in Middle East

New questions about strength of Chinarsquos

long-bullish economyProtests in Brazil

Nothing is secret Nothing is private

Protests in Turkey

copy GfK 2014| GfK DigiTension | September 23 2014 115

Getting to Me | A Narrowing Focus

copy GfK 2014| GfK DigiTension | September 23 2014 116

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2

Breaking away from the crowd

-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average

globally versus 91 hours in 2009)

-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)

copy GfK 2014| GfK DigiTension | September 23 2014 117

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1

A growing focus on intimacy

ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value

+6 ranks from 2008 12 among 54 Personal Values

copy GfK 2014| GfK DigiTension | September 23 2014 118

A new social calculus

Asset In this crazy stressful world you have to focus on the things that

keep you on track and happy

Liability Too much time is wasted on things that arenrsquot important ndash who

really needs 900 ldquofriendsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 119

Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

Personal fulfillment is a rising priority

ExcitementldquoHaving stimulating experiencesrdquo

Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)

IndividualityldquoBeing different from othersrdquo

+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)

Curiosity ldquoWanting to explore and learn about new thingsrdquo

+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)

+6 +7

+8

copy GfK 2014| GfK DigiTension | September 23 2014 120

Others are a declining priority

-5-8

-4

Social stability ldquoSeeking stability of societyrdquo

Globally -8 to 29

Helpfulness ldquoMaking the effort to assist othersrdquo

-5 to 30

Friendship ldquoHaving close supportive friendsrdquo

-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

-11

Respecting AncestorsldquoSeeking stability of societyrdquo

Globally -11 ranks from 2008 to 28 today

copy GfK 2014| GfK DigiTension | September 23 2014 121

The drive will be toward accelerated intimacy

ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my

right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo

ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013

copy GfK 2014| GfK DigiTension | September 23 2014 122

See The Future - Innovation Opportunity Area 1 | Bio-design

Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions

copy GfK 2014| GfK DigiTension | September 23 2014 123

Three vectors exploring increasingly complex bio-data

Measure Me

Sense Me

Be Me

DNA-based skin care program

Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points

Cortex3D printing of customized exo-casts

Tissue regenerationAllows for custom reconstruction of body parts

Glybera ndash 2012First gene therapy treatment approved by European Commission

SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions

Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state

TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants

copy GfK 2014| GfK DigiTension | September 23 2014 124

Alzheimers Ecuador Making it personal

124

>

copy GfK 2014| GfK DigiTension | September 23 2014 125

Multi-tasking lifestyles and growing comfort with automation drive consumers to seek out solutions that anticipate plan and execute increasingly complex decision-making tasks using a variety of personal social and behavioral inputs

See The Future - Innovation Opportunity Area 2 | Anticipated Lifestyle

copy GfK 2014| GfK DigiTension | September 23 2014 126Roper Reports Worldwide 2008 and 2013 (short trend core 25 markets) QB2

Shop groceries Cooking for fun Eat on the go Planmanage finances

Home DIY Gardeningyardwork

62

42

21 23

14 16

70

51

30 30

19 19

2008 2013

Consumers increasingly ldquodoing morerdquo

globally who engaged in activity weekly or more often

copy GfK 2014| GfK DigiTension | September 23 2014 127

Attention spans are decreasing

Roper Reports Worldwide 2013 (mixed-mode trend core 25 markets age 15+) O2 httpwwwstatisticbraincomattention-span-statistics Associated Press httpwwwonlinegraduateprogramscominstant-america2009 data

30 of global consumers agree

ldquoIf a new technology product is not simple to use I lose interest in itrdquo (+2 pts from 2010)

1 in 4 people abandon a web page that takes more than four seconds to load

50 of mobile phone users abandon a page if it doesnrsquot load in 10 seconds

8 million reduction of searches on Google when slowing the results by just 410th of a second

28 Proportion of words are read on an average web page (593 words)

27 minutes is the average length of single Internet video watched

copy GfK 2014| GfK DigiTension | September 23 2014 128

Roper Reports US Spring 2014 Q38 (top-2 box) Roper Reports Worldwide 2013 QJ1O2 (US filter 15+ top-2 box on 7-point scale)

Consumers Expect Real-timeInformation amp Brand Experiences

+ =of consumers expect to be able to access content regardless of the device or platform

77

42agree ldquoTo me it is important to always be reachable wherever I amrdquo

27agree ldquoI really need the shops amp services I use to be available at all timesrdquo

Google Glass observes and records the world

ldquo15 minutes for a quote is out of touchrdquo

7frac12 minutes could save you on car insurance

copy GfK 2014| GfK DigiTension | September 23 2014 129Roper Reports Worldwide 2013 (mixed mode core 25 countries) O4 O9

Super Connected Consumers whoManage the real-time world are Emerging

These active social media users are

of global consumers are Super Connected Consumers

Always on the lookout for new products services

Look for novelty fun even in

everyday items

Spends lots of time researching brands before making major purchases

Technology empowersthem to do this

Greater propensity to switch if dissatisfied with

product service

More likely to have switched from name brands to less

expensive alternatives

More likely to used money-saving strategies

to get the best deal

True in developing as well as developed

markets

17

copy GfK 2014| GfK DigiTension | September 23 2014 130Roper Reports US 2012 Fall Core Q10 11 (online) RRUS 2000-1 Q92 93 (in-person)

Americans continue showing a greater openness and desire towards automation

A car that drives for you when you donrsquot feel like driving

Robots that do household tasks like cleaning amp cooking

Refrigerators that re-order groceries for you

4932

2000 2012

4635

3124

copy GfK 2014| GfK DigiTension | September 23 2014 131

Time saving solutions are the most critical

What is innovation to you

Easier way of doing something (78)

Faster way of doing something (72)

Something I didnrsquot know I needed (44)

Something that my friends will notice (29)

Roper Reports US 2013 February (Telecell) Q4

copy GfK 2014| GfK DigiTension | September 23 2014 132

NEST Most people leave the house at one temperature and forget to change it So Nest learns your schedule programs itself and can be controlled from your phone Teach it well and Nest can lower your heating and cooling bills up to 20

Devices get smarter and more interconnected as we move toward the lsquoInternet of Thingsrsquo

Automation

Coordination

Roomba

httpnestcomliving-with-nest

Computer-controlled sensors find open parking spaces based on their estimation of the proximity of other vehicles Once an open space is detected it directs the vehicles steering wheel to parallel park the car The driver controls the speed of the car via the gas and brake pedals the maneuvering of the vehicle into the parking space is done by the car itself

httponlinewsjcomarticleSB10001424052748703734504575125883649914708html

Anticipation

The ldquoInternet of Thingsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 133

Anticipated Actions | Nissan Paint

>

copy GfK 2014| GfK DigiTension | September 23 2014 134

Email kathysheehangfkcom

bloggfkcom

Mobile

Blog

M +1 212 464 7972

copy GfK 2014| GfK DigiTension | September 23 2014 135

  • Slide 1
  • Slide 2
  • GfK digitension
  • Slide 4
  • Integration is key for delivering true richness
  • Our new organisation model research skills versus industry e
  • Connecting the dots
  • Slide 8
  • A fast changing consumer driven digital age
  • The explosion of digital devices and internet accessibility hav
  • And consumers expect brands to fit their flexible always conne
  • With consumerrsquos fast adoption of social media everything is mor
  • As a result purchase pathways can be extremely complex
  • We have integrated these new evolutions in our RampD and research
  • Slide 15
  • Exploring the mobile web and the people who use ithellip
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Event app
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Slide 58
  • Slide 59
  • Introduction
  • Slide 61
  • Chicken
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Getting to me
  • Slide 110
  • 2014| A new world of hyper-personalization
  • 2014 | A world of worry about personal future
  • Expenditures become extensions of experience
  • A world that seems increasingly against me
  • Getting to Me | A Narrowing Focus
  • Breaking away from the crowd
  • A growing focus on intimacy
  • A new social calculus
  • Personal fulfillment is a rising priority
  • Others are a declining priority
  • The drive will be toward accelerated intimacy
  • See The Future - Innovation Opportunity Area 1 | Bio-design
  • Slide 123
  • Alzheimers Ecuador Making it personal
  • Slide 125
  • Consumers increasingly ldquodoing morerdquo
  • Attention spans are decreasing
  • Consumers Expect Real-time Information amp Brand Experiences
  • Super Connected Consumers who Manage the real-time world are Em
  • Americans continue showing a greater openness and desire toward
  • Time saving solutions are the most critical
  • Slide 132
  • Anticipated Actions | Nissan Paint
  • Slide 134
  • Slide 135
Page 14: Presentatie plenair 1 - Jef Staes, Kathy Sheehan

15copy GfK 2014 | Digitension

bull Devices usedbull Time of day + Day of weekbull Locationbull Sites visitedbull Apps usedbull Visit duration

bull Consumer panelsbull Geomarketingbull hellip

Consumer Data Assets

Mobile Internet Activity

Network Operators GfK

GfK Mobile Insights

BIG DATA SMART DATA - Highly granular view of mobile users by integrating network and user centric data

16copy GfK 2014 | Digitension

Exploring the mobile web and the people who use ithellip

2SITE Mobile Web Benchmark

1AUDIENCE Mobile Audience Measurement

3DEVICEMobile Device Insights

Web browsing

App-usage Search

Advertising

Demographics

Device

Where

When

Purchases

Activity

Subscription

17copy GfK 2014 | Digitension

INTRODUCING EMO Scantrade

Your face says a lot about your emotions

17

NEW TECHNOLOGY - Measuring emotions with facial coding

18copy GfK 2014 | Digitensioncopy GfK 2014 | Digitension

EMO Scan Analysis

0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45

1st inattention faultthe guy switches off the

computer

Consequence he feels desperate

Brand signaturewith specific music and

pack

2d inattention faultthe guy destroys the

money he has just takenat the cash dispenser

Consequence he feels desperate

Brand signaturewith same specific

musicand pack

New story

3d inattention faultthe guy clicks on thedelete button on his

file

Consequence he feels desperate

Music happenswith direct negativeemotional response

Brand signaturewith same specific

musicand pack

The three scenes build to a very positive emotional response

19copy GfK 2014 | Digitensioncopy GfK 2014 | Digitension

EMO Scan insights

0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45

Music happens

with direct negative

emotional response

InterestCuriosity

Joy

Desire

Trust

Passion

This humorous ad builds a feeling of trust in the brand

20copy GfK 2014 | Digitension

21copy GfK 2014 | Digitension

Event app

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

jefstaes

You are a SheepOrganizations in Search of a New Balance

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Its a story about learning change

amp innovationIts a story

about Switch3DSheep Smarts Red Monkeys

Culture Innovation amp Brains

Awak

enin

g

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Dis

clai

mer

Any resemblancewith real persons or

organizations is unintentionally

Im not responsiblefor any mental discomfort during or after the session

Kempen Belgium

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

83 SlidesFa

st

40 Minutes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Letrsquos start hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

What the fk is happening

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

A dramatic story in 7 steps hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global information wavePowered by the Internet 1

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

6 Paradigm Changing Events

1771 Industrial Revolution

1829 Steam Railways

1875 Steel ElectricityHeavy Engineering

1908 Oil AutomobilesMass Production

1971 Information TechnologyTelecommunication

New Global RealityInformation lsquobecomesrsquo

the 5the element

2013

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

6 Paradigm Changing Events

1771 Industrial Revolution

1829 Steam Railways

1875 Steel ElectricityHeavy Engineering

1908 Oil AutomobilesMass Production

1971 Information TechnologyTelecommunication

New Global RealityInformation lsquobecomesrsquo

the 5the element

2013

PASSIONevolution

For people without passion in

evolution information has no value

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Whats the impact of theglobal information wave

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D becomes 3DPowered by Information2

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Power of the market the world hellip

Information Shortage Information Luxury

Switch3D

2D-Age

3D-Age

ldquoINFO-FUELEDrdquoOrganizations

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Switch3D

The origin of 3D-Species

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global 3D-Smart WavePowered by 3D-Learning3

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global 3D-Smart WavePowered by 3D-Learning3 But first hellip

The world of 2D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Schools hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Information Flow

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Talent Limiter

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Tough Statement

In 2D-Schools you dont get a degree

based on passion for your talents but

on your ability to study stuff without

passion and talent

A = Affirmative B = Negative

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Can it get any worse

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Then we went to work in2D-Organizations hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Education Information Shortage

2D-Low Salary 2D-High Salary

2D-Organizations

2D-Organograms2D-Managers

2D-Function Description

2D-Appraisal Talks

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Houston we have a problem

very big global

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

ldquoIf you put fences around peopleyou get sheep

William McKnight (former CEO of 3M)

hellip with a Diploma and a Function Descriptionrdquo

Jef Staes (former sheep)

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Work Space

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Sheep Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Human Resources Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Protest

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Lost Generation

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

80Not Engaged

ldquoNot Passionateabout Evolutionrdquo

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Tough Statement

In 2D-Organizations you dont get

work based on your passion and talents

but on your ability to work without

passion and talent

A = Affirmative B = Negative

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

What are 3D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

3D-Smarts 3D-COMPETENCES

TALENTSDIVERSITY-VALUE

PASSIONEVOLUTION-SUFFERING

INFORMATIONFLOW

ACTIONRESULT-DOPAMINELearning is a physical process

Real learning only happens when you

are in the groove with your talents

Jef Staes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Whats the impact of theglobal 3D-Smart wave

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global 3D-Innovation WavePowered by 3D-Smarts4

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Information Innovation

There are nosecrets anymore

3D-SMARTS

Passion in Evolutio

n

EntrepreneurshipBright Creative

Creative Destruction

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Introduction

Ships in trouble

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Chicken

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We face an ldquoExtinction Level Eventrdquo for 2D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The Rise and Fall of My Generation hellip

Power of the market the world hellip

Information Shortage Information Luxury

2D-Age

3D-Age

INFO FUELED

Rise2D-Smarts

Fall2D-Smarts

Rise3D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global SOS

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global SOS

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organizations in Search of a New Balance5

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Power of the market the world hellip

2D-Organizations2D-Balance

In search ofa New Balance

3D-Organizations3D-Balance

Switch3D

Business Innovationpowered by

Culture Innovation

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Its a revolution hellipItrsquos a drama hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Power of the market

Time

3D-Organizations3D-Balance

2D-Organizations2D-Balance

3D-Age2D-Age

Threat or opportunity

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

ldquoTough Statement

People who see 3D as a threat

have more power than people who

see 3D as an opportunity

A = Affirmative B = Negative

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We have to face the dramarsquos

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We have to reinventInnovation Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

From Continuous Improvementto Continuous Innovation6

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

CONSENSUSBased Improvement

2D-Information

2D-Smart Creativity

2D-Entrepreneurship

CONFLICTBased Innovation

3D-Information

3D-Smart Creativity

3D-Entrepreneurship

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Learning from the jungle hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Where is the source of the bio-diversity in a jungle

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

hellip at the edge (verge)

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Open Innovation starts at the edge

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Result a red monkey

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Drop the red monkey in the middle what happens

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red MonkeyHunters

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red Monkeyreg Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic EvolutionRed Monkey Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

Red Monkey Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS

SETTLERS

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation is a battle field

Comprehendthe battlefield

WHY

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS

SETTLERS

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation = Networking

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Who are the best networkers

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation is the resultof a red monkey that

has survived a conflict

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Recipe for successful innovation in 3D

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red MonkeyInnovation Management7

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Believers only

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We need Organic Evolution

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

OrganicEvolution

CREATORS

PIONEERS

FOLLOWERSSETTLERS

MISSIONING

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The most important word

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

3D-RESPECT

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Our Consensus Modelhas to change into a

ldquoRespectfulrdquo Conflict Model

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The second most important sticker

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

0032 472 61 71 51

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

copy GfK 2014| GfK DigiTension | September 23 2014 109

GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen

Kathy Sheehan | kathysheehangfkcom

copy GfK 2014| GfK DigiTension | September 23 2014 110

ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo

--- GfK Consumer Trends

the future of a marketrdquo

GfK Consumer Trends

copy GfK 2014| GfK DigiTension | September 23 2014 111

2014| A new world of hyper-personalization

copy GfK 2014| GfK DigiTension | September 23 2014 112

ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0

2014 | A world of worry about personal future

In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student

says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times

copy GfK 2014| GfK DigiTension | September 23 2014 113

ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter

Expenditures become extensions of experience

ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that

speak to you and will remain in your liferdquo

copy GfK 2014| GfK DigiTension | September 23 2014 114

A world that seems increasingly against me

Riots in Sweden

Political amp economic turmoil in Middle East

New questions about strength of Chinarsquos

long-bullish economyProtests in Brazil

Nothing is secret Nothing is private

Protests in Turkey

copy GfK 2014| GfK DigiTension | September 23 2014 115

Getting to Me | A Narrowing Focus

copy GfK 2014| GfK DigiTension | September 23 2014 116

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2

Breaking away from the crowd

-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average

globally versus 91 hours in 2009)

-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)

copy GfK 2014| GfK DigiTension | September 23 2014 117

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1

A growing focus on intimacy

ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value

+6 ranks from 2008 12 among 54 Personal Values

copy GfK 2014| GfK DigiTension | September 23 2014 118

A new social calculus

Asset In this crazy stressful world you have to focus on the things that

keep you on track and happy

Liability Too much time is wasted on things that arenrsquot important ndash who

really needs 900 ldquofriendsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 119

Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

Personal fulfillment is a rising priority

ExcitementldquoHaving stimulating experiencesrdquo

Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)

IndividualityldquoBeing different from othersrdquo

+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)

Curiosity ldquoWanting to explore and learn about new thingsrdquo

+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)

+6 +7

+8

copy GfK 2014| GfK DigiTension | September 23 2014 120

Others are a declining priority

-5-8

-4

Social stability ldquoSeeking stability of societyrdquo

Globally -8 to 29

Helpfulness ldquoMaking the effort to assist othersrdquo

-5 to 30

Friendship ldquoHaving close supportive friendsrdquo

-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

-11

Respecting AncestorsldquoSeeking stability of societyrdquo

Globally -11 ranks from 2008 to 28 today

copy GfK 2014| GfK DigiTension | September 23 2014 121

The drive will be toward accelerated intimacy

ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my

right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo

ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013

copy GfK 2014| GfK DigiTension | September 23 2014 122

See The Future - Innovation Opportunity Area 1 | Bio-design

Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions

copy GfK 2014| GfK DigiTension | September 23 2014 123

Three vectors exploring increasingly complex bio-data

Measure Me

Sense Me

Be Me

DNA-based skin care program

Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points

Cortex3D printing of customized exo-casts

Tissue regenerationAllows for custom reconstruction of body parts

Glybera ndash 2012First gene therapy treatment approved by European Commission

SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions

Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state

TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants

copy GfK 2014| GfK DigiTension | September 23 2014 124

Alzheimers Ecuador Making it personal

124

>

copy GfK 2014| GfK DigiTension | September 23 2014 125

Multi-tasking lifestyles and growing comfort with automation drive consumers to seek out solutions that anticipate plan and execute increasingly complex decision-making tasks using a variety of personal social and behavioral inputs

See The Future - Innovation Opportunity Area 2 | Anticipated Lifestyle

copy GfK 2014| GfK DigiTension | September 23 2014 126Roper Reports Worldwide 2008 and 2013 (short trend core 25 markets) QB2

Shop groceries Cooking for fun Eat on the go Planmanage finances

Home DIY Gardeningyardwork

62

42

21 23

14 16

70

51

30 30

19 19

2008 2013

Consumers increasingly ldquodoing morerdquo

globally who engaged in activity weekly or more often

copy GfK 2014| GfK DigiTension | September 23 2014 127

Attention spans are decreasing

Roper Reports Worldwide 2013 (mixed-mode trend core 25 markets age 15+) O2 httpwwwstatisticbraincomattention-span-statistics Associated Press httpwwwonlinegraduateprogramscominstant-america2009 data

30 of global consumers agree

ldquoIf a new technology product is not simple to use I lose interest in itrdquo (+2 pts from 2010)

1 in 4 people abandon a web page that takes more than four seconds to load

50 of mobile phone users abandon a page if it doesnrsquot load in 10 seconds

8 million reduction of searches on Google when slowing the results by just 410th of a second

28 Proportion of words are read on an average web page (593 words)

27 minutes is the average length of single Internet video watched

copy GfK 2014| GfK DigiTension | September 23 2014 128

Roper Reports US Spring 2014 Q38 (top-2 box) Roper Reports Worldwide 2013 QJ1O2 (US filter 15+ top-2 box on 7-point scale)

Consumers Expect Real-timeInformation amp Brand Experiences

+ =of consumers expect to be able to access content regardless of the device or platform

77

42agree ldquoTo me it is important to always be reachable wherever I amrdquo

27agree ldquoI really need the shops amp services I use to be available at all timesrdquo

Google Glass observes and records the world

ldquo15 minutes for a quote is out of touchrdquo

7frac12 minutes could save you on car insurance

copy GfK 2014| GfK DigiTension | September 23 2014 129Roper Reports Worldwide 2013 (mixed mode core 25 countries) O4 O9

Super Connected Consumers whoManage the real-time world are Emerging

These active social media users are

of global consumers are Super Connected Consumers

Always on the lookout for new products services

Look for novelty fun even in

everyday items

Spends lots of time researching brands before making major purchases

Technology empowersthem to do this

Greater propensity to switch if dissatisfied with

product service

More likely to have switched from name brands to less

expensive alternatives

More likely to used money-saving strategies

to get the best deal

True in developing as well as developed

markets

17

copy GfK 2014| GfK DigiTension | September 23 2014 130Roper Reports US 2012 Fall Core Q10 11 (online) RRUS 2000-1 Q92 93 (in-person)

Americans continue showing a greater openness and desire towards automation

A car that drives for you when you donrsquot feel like driving

Robots that do household tasks like cleaning amp cooking

Refrigerators that re-order groceries for you

4932

2000 2012

4635

3124

copy GfK 2014| GfK DigiTension | September 23 2014 131

Time saving solutions are the most critical

What is innovation to you

Easier way of doing something (78)

Faster way of doing something (72)

Something I didnrsquot know I needed (44)

Something that my friends will notice (29)

Roper Reports US 2013 February (Telecell) Q4

copy GfK 2014| GfK DigiTension | September 23 2014 132

NEST Most people leave the house at one temperature and forget to change it So Nest learns your schedule programs itself and can be controlled from your phone Teach it well and Nest can lower your heating and cooling bills up to 20

Devices get smarter and more interconnected as we move toward the lsquoInternet of Thingsrsquo

Automation

Coordination

Roomba

httpnestcomliving-with-nest

Computer-controlled sensors find open parking spaces based on their estimation of the proximity of other vehicles Once an open space is detected it directs the vehicles steering wheel to parallel park the car The driver controls the speed of the car via the gas and brake pedals the maneuvering of the vehicle into the parking space is done by the car itself

httponlinewsjcomarticleSB10001424052748703734504575125883649914708html

Anticipation

The ldquoInternet of Thingsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 133

Anticipated Actions | Nissan Paint

>

copy GfK 2014| GfK DigiTension | September 23 2014 134

Email kathysheehangfkcom

bloggfkcom

Mobile

Blog

M +1 212 464 7972

copy GfK 2014| GfK DigiTension | September 23 2014 135

  • Slide 1
  • Slide 2
  • GfK digitension
  • Slide 4
  • Integration is key for delivering true richness
  • Our new organisation model research skills versus industry e
  • Connecting the dots
  • Slide 8
  • A fast changing consumer driven digital age
  • The explosion of digital devices and internet accessibility hav
  • And consumers expect brands to fit their flexible always conne
  • With consumerrsquos fast adoption of social media everything is mor
  • As a result purchase pathways can be extremely complex
  • We have integrated these new evolutions in our RampD and research
  • Slide 15
  • Exploring the mobile web and the people who use ithellip
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Event app
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Slide 58
  • Slide 59
  • Introduction
  • Slide 61
  • Chicken
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Getting to me
  • Slide 110
  • 2014| A new world of hyper-personalization
  • 2014 | A world of worry about personal future
  • Expenditures become extensions of experience
  • A world that seems increasingly against me
  • Getting to Me | A Narrowing Focus
  • Breaking away from the crowd
  • A growing focus on intimacy
  • A new social calculus
  • Personal fulfillment is a rising priority
  • Others are a declining priority
  • The drive will be toward accelerated intimacy
  • See The Future - Innovation Opportunity Area 1 | Bio-design
  • Slide 123
  • Alzheimers Ecuador Making it personal
  • Slide 125
  • Consumers increasingly ldquodoing morerdquo
  • Attention spans are decreasing
  • Consumers Expect Real-time Information amp Brand Experiences
  • Super Connected Consumers who Manage the real-time world are Em
  • Americans continue showing a greater openness and desire toward
  • Time saving solutions are the most critical
  • Slide 132
  • Anticipated Actions | Nissan Paint
  • Slide 134
  • Slide 135
Page 15: Presentatie plenair 1 - Jef Staes, Kathy Sheehan

16copy GfK 2014 | Digitension

Exploring the mobile web and the people who use ithellip

2SITE Mobile Web Benchmark

1AUDIENCE Mobile Audience Measurement

3DEVICEMobile Device Insights

Web browsing

App-usage Search

Advertising

Demographics

Device

Where

When

Purchases

Activity

Subscription

17copy GfK 2014 | Digitension

INTRODUCING EMO Scantrade

Your face says a lot about your emotions

17

NEW TECHNOLOGY - Measuring emotions with facial coding

18copy GfK 2014 | Digitensioncopy GfK 2014 | Digitension

EMO Scan Analysis

0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45

1st inattention faultthe guy switches off the

computer

Consequence he feels desperate

Brand signaturewith specific music and

pack

2d inattention faultthe guy destroys the

money he has just takenat the cash dispenser

Consequence he feels desperate

Brand signaturewith same specific

musicand pack

New story

3d inattention faultthe guy clicks on thedelete button on his

file

Consequence he feels desperate

Music happenswith direct negativeemotional response

Brand signaturewith same specific

musicand pack

The three scenes build to a very positive emotional response

19copy GfK 2014 | Digitensioncopy GfK 2014 | Digitension

EMO Scan insights

0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45

Music happens

with direct negative

emotional response

InterestCuriosity

Joy

Desire

Trust

Passion

This humorous ad builds a feeling of trust in the brand

20copy GfK 2014 | Digitension

21copy GfK 2014 | Digitension

Event app

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

jefstaes

You are a SheepOrganizations in Search of a New Balance

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Its a story about learning change

amp innovationIts a story

about Switch3DSheep Smarts Red Monkeys

Culture Innovation amp Brains

Awak

enin

g

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Dis

clai

mer

Any resemblancewith real persons or

organizations is unintentionally

Im not responsiblefor any mental discomfort during or after the session

Kempen Belgium

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

83 SlidesFa

st

40 Minutes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Letrsquos start hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

What the fk is happening

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

A dramatic story in 7 steps hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global information wavePowered by the Internet 1

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

6 Paradigm Changing Events

1771 Industrial Revolution

1829 Steam Railways

1875 Steel ElectricityHeavy Engineering

1908 Oil AutomobilesMass Production

1971 Information TechnologyTelecommunication

New Global RealityInformation lsquobecomesrsquo

the 5the element

2013

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

6 Paradigm Changing Events

1771 Industrial Revolution

1829 Steam Railways

1875 Steel ElectricityHeavy Engineering

1908 Oil AutomobilesMass Production

1971 Information TechnologyTelecommunication

New Global RealityInformation lsquobecomesrsquo

the 5the element

2013

PASSIONevolution

For people without passion in

evolution information has no value

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Whats the impact of theglobal information wave

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D becomes 3DPowered by Information2

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Power of the market the world hellip

Information Shortage Information Luxury

Switch3D

2D-Age

3D-Age

ldquoINFO-FUELEDrdquoOrganizations

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Switch3D

The origin of 3D-Species

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global 3D-Smart WavePowered by 3D-Learning3

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global 3D-Smart WavePowered by 3D-Learning3 But first hellip

The world of 2D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Schools hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Information Flow

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Talent Limiter

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Tough Statement

In 2D-Schools you dont get a degree

based on passion for your talents but

on your ability to study stuff without

passion and talent

A = Affirmative B = Negative

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Can it get any worse

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Then we went to work in2D-Organizations hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Education Information Shortage

2D-Low Salary 2D-High Salary

2D-Organizations

2D-Organograms2D-Managers

2D-Function Description

2D-Appraisal Talks

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Houston we have a problem

very big global

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

ldquoIf you put fences around peopleyou get sheep

William McKnight (former CEO of 3M)

hellip with a Diploma and a Function Descriptionrdquo

Jef Staes (former sheep)

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Work Space

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Sheep Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Human Resources Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Protest

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Lost Generation

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

80Not Engaged

ldquoNot Passionateabout Evolutionrdquo

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Tough Statement

In 2D-Organizations you dont get

work based on your passion and talents

but on your ability to work without

passion and talent

A = Affirmative B = Negative

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

What are 3D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

3D-Smarts 3D-COMPETENCES

TALENTSDIVERSITY-VALUE

PASSIONEVOLUTION-SUFFERING

INFORMATIONFLOW

ACTIONRESULT-DOPAMINELearning is a physical process

Real learning only happens when you

are in the groove with your talents

Jef Staes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Whats the impact of theglobal 3D-Smart wave

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global 3D-Innovation WavePowered by 3D-Smarts4

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Information Innovation

There are nosecrets anymore

3D-SMARTS

Passion in Evolutio

n

EntrepreneurshipBright Creative

Creative Destruction

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Introduction

Ships in trouble

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Chicken

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We face an ldquoExtinction Level Eventrdquo for 2D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The Rise and Fall of My Generation hellip

Power of the market the world hellip

Information Shortage Information Luxury

2D-Age

3D-Age

INFO FUELED

Rise2D-Smarts

Fall2D-Smarts

Rise3D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global SOS

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global SOS

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organizations in Search of a New Balance5

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Power of the market the world hellip

2D-Organizations2D-Balance

In search ofa New Balance

3D-Organizations3D-Balance

Switch3D

Business Innovationpowered by

Culture Innovation

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Its a revolution hellipItrsquos a drama hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Power of the market

Time

3D-Organizations3D-Balance

2D-Organizations2D-Balance

3D-Age2D-Age

Threat or opportunity

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

ldquoTough Statement

People who see 3D as a threat

have more power than people who

see 3D as an opportunity

A = Affirmative B = Negative

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We have to face the dramarsquos

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We have to reinventInnovation Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

From Continuous Improvementto Continuous Innovation6

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

CONSENSUSBased Improvement

2D-Information

2D-Smart Creativity

2D-Entrepreneurship

CONFLICTBased Innovation

3D-Information

3D-Smart Creativity

3D-Entrepreneurship

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Learning from the jungle hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Where is the source of the bio-diversity in a jungle

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

hellip at the edge (verge)

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Open Innovation starts at the edge

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Result a red monkey

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Drop the red monkey in the middle what happens

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red MonkeyHunters

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red Monkeyreg Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic EvolutionRed Monkey Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

Red Monkey Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS

SETTLERS

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation is a battle field

Comprehendthe battlefield

WHY

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS

SETTLERS

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation = Networking

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Who are the best networkers

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation is the resultof a red monkey that

has survived a conflict

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Recipe for successful innovation in 3D

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red MonkeyInnovation Management7

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

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jefstaes

Believers only

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We need Organic Evolution

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

OrganicEvolution

CREATORS

PIONEERS

FOLLOWERSSETTLERS

MISSIONING

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The most important word

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

3D-RESPECT

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Our Consensus Modelhas to change into a

ldquoRespectfulrdquo Conflict Model

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The second most important sticker

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

0032 472 61 71 51

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jefstaes

copy GfK 2014| GfK DigiTension | September 23 2014 109

GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen

Kathy Sheehan | kathysheehangfkcom

copy GfK 2014| GfK DigiTension | September 23 2014 110

ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo

--- GfK Consumer Trends

the future of a marketrdquo

GfK Consumer Trends

copy GfK 2014| GfK DigiTension | September 23 2014 111

2014| A new world of hyper-personalization

copy GfK 2014| GfK DigiTension | September 23 2014 112

ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0

2014 | A world of worry about personal future

In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student

says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times

copy GfK 2014| GfK DigiTension | September 23 2014 113

ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter

Expenditures become extensions of experience

ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that

speak to you and will remain in your liferdquo

copy GfK 2014| GfK DigiTension | September 23 2014 114

A world that seems increasingly against me

Riots in Sweden

Political amp economic turmoil in Middle East

New questions about strength of Chinarsquos

long-bullish economyProtests in Brazil

Nothing is secret Nothing is private

Protests in Turkey

copy GfK 2014| GfK DigiTension | September 23 2014 115

Getting to Me | A Narrowing Focus

copy GfK 2014| GfK DigiTension | September 23 2014 116

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2

Breaking away from the crowd

-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average

globally versus 91 hours in 2009)

-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)

copy GfK 2014| GfK DigiTension | September 23 2014 117

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1

A growing focus on intimacy

ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value

+6 ranks from 2008 12 among 54 Personal Values

copy GfK 2014| GfK DigiTension | September 23 2014 118

A new social calculus

Asset In this crazy stressful world you have to focus on the things that

keep you on track and happy

Liability Too much time is wasted on things that arenrsquot important ndash who

really needs 900 ldquofriendsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 119

Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

Personal fulfillment is a rising priority

ExcitementldquoHaving stimulating experiencesrdquo

Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)

IndividualityldquoBeing different from othersrdquo

+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)

Curiosity ldquoWanting to explore and learn about new thingsrdquo

+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)

+6 +7

+8

copy GfK 2014| GfK DigiTension | September 23 2014 120

Others are a declining priority

-5-8

-4

Social stability ldquoSeeking stability of societyrdquo

Globally -8 to 29

Helpfulness ldquoMaking the effort to assist othersrdquo

-5 to 30

Friendship ldquoHaving close supportive friendsrdquo

-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

-11

Respecting AncestorsldquoSeeking stability of societyrdquo

Globally -11 ranks from 2008 to 28 today

copy GfK 2014| GfK DigiTension | September 23 2014 121

The drive will be toward accelerated intimacy

ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my

right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo

ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013

copy GfK 2014| GfK DigiTension | September 23 2014 122

See The Future - Innovation Opportunity Area 1 | Bio-design

Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions

copy GfK 2014| GfK DigiTension | September 23 2014 123

Three vectors exploring increasingly complex bio-data

Measure Me

Sense Me

Be Me

DNA-based skin care program

Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points

Cortex3D printing of customized exo-casts

Tissue regenerationAllows for custom reconstruction of body parts

Glybera ndash 2012First gene therapy treatment approved by European Commission

SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions

Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state

TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants

copy GfK 2014| GfK DigiTension | September 23 2014 124

Alzheimers Ecuador Making it personal

124

>

copy GfK 2014| GfK DigiTension | September 23 2014 125

Multi-tasking lifestyles and growing comfort with automation drive consumers to seek out solutions that anticipate plan and execute increasingly complex decision-making tasks using a variety of personal social and behavioral inputs

See The Future - Innovation Opportunity Area 2 | Anticipated Lifestyle

copy GfK 2014| GfK DigiTension | September 23 2014 126Roper Reports Worldwide 2008 and 2013 (short trend core 25 markets) QB2

Shop groceries Cooking for fun Eat on the go Planmanage finances

Home DIY Gardeningyardwork

62

42

21 23

14 16

70

51

30 30

19 19

2008 2013

Consumers increasingly ldquodoing morerdquo

globally who engaged in activity weekly or more often

copy GfK 2014| GfK DigiTension | September 23 2014 127

Attention spans are decreasing

Roper Reports Worldwide 2013 (mixed-mode trend core 25 markets age 15+) O2 httpwwwstatisticbraincomattention-span-statistics Associated Press httpwwwonlinegraduateprogramscominstant-america2009 data

30 of global consumers agree

ldquoIf a new technology product is not simple to use I lose interest in itrdquo (+2 pts from 2010)

1 in 4 people abandon a web page that takes more than four seconds to load

50 of mobile phone users abandon a page if it doesnrsquot load in 10 seconds

8 million reduction of searches on Google when slowing the results by just 410th of a second

28 Proportion of words are read on an average web page (593 words)

27 minutes is the average length of single Internet video watched

copy GfK 2014| GfK DigiTension | September 23 2014 128

Roper Reports US Spring 2014 Q38 (top-2 box) Roper Reports Worldwide 2013 QJ1O2 (US filter 15+ top-2 box on 7-point scale)

Consumers Expect Real-timeInformation amp Brand Experiences

+ =of consumers expect to be able to access content regardless of the device or platform

77

42agree ldquoTo me it is important to always be reachable wherever I amrdquo

27agree ldquoI really need the shops amp services I use to be available at all timesrdquo

Google Glass observes and records the world

ldquo15 minutes for a quote is out of touchrdquo

7frac12 minutes could save you on car insurance

copy GfK 2014| GfK DigiTension | September 23 2014 129Roper Reports Worldwide 2013 (mixed mode core 25 countries) O4 O9

Super Connected Consumers whoManage the real-time world are Emerging

These active social media users are

of global consumers are Super Connected Consumers

Always on the lookout for new products services

Look for novelty fun even in

everyday items

Spends lots of time researching brands before making major purchases

Technology empowersthem to do this

Greater propensity to switch if dissatisfied with

product service

More likely to have switched from name brands to less

expensive alternatives

More likely to used money-saving strategies

to get the best deal

True in developing as well as developed

markets

17

copy GfK 2014| GfK DigiTension | September 23 2014 130Roper Reports US 2012 Fall Core Q10 11 (online) RRUS 2000-1 Q92 93 (in-person)

Americans continue showing a greater openness and desire towards automation

A car that drives for you when you donrsquot feel like driving

Robots that do household tasks like cleaning amp cooking

Refrigerators that re-order groceries for you

4932

2000 2012

4635

3124

copy GfK 2014| GfK DigiTension | September 23 2014 131

Time saving solutions are the most critical

What is innovation to you

Easier way of doing something (78)

Faster way of doing something (72)

Something I didnrsquot know I needed (44)

Something that my friends will notice (29)

Roper Reports US 2013 February (Telecell) Q4

copy GfK 2014| GfK DigiTension | September 23 2014 132

NEST Most people leave the house at one temperature and forget to change it So Nest learns your schedule programs itself and can be controlled from your phone Teach it well and Nest can lower your heating and cooling bills up to 20

Devices get smarter and more interconnected as we move toward the lsquoInternet of Thingsrsquo

Automation

Coordination

Roomba

httpnestcomliving-with-nest

Computer-controlled sensors find open parking spaces based on their estimation of the proximity of other vehicles Once an open space is detected it directs the vehicles steering wheel to parallel park the car The driver controls the speed of the car via the gas and brake pedals the maneuvering of the vehicle into the parking space is done by the car itself

httponlinewsjcomarticleSB10001424052748703734504575125883649914708html

Anticipation

The ldquoInternet of Thingsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 133

Anticipated Actions | Nissan Paint

>

copy GfK 2014| GfK DigiTension | September 23 2014 134

Email kathysheehangfkcom

bloggfkcom

Mobile

Blog

M +1 212 464 7972

copy GfK 2014| GfK DigiTension | September 23 2014 135

  • Slide 1
  • Slide 2
  • GfK digitension
  • Slide 4
  • Integration is key for delivering true richness
  • Our new organisation model research skills versus industry e
  • Connecting the dots
  • Slide 8
  • A fast changing consumer driven digital age
  • The explosion of digital devices and internet accessibility hav
  • And consumers expect brands to fit their flexible always conne
  • With consumerrsquos fast adoption of social media everything is mor
  • As a result purchase pathways can be extremely complex
  • We have integrated these new evolutions in our RampD and research
  • Slide 15
  • Exploring the mobile web and the people who use ithellip
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Event app
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Slide 58
  • Slide 59
  • Introduction
  • Slide 61
  • Chicken
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Getting to me
  • Slide 110
  • 2014| A new world of hyper-personalization
  • 2014 | A world of worry about personal future
  • Expenditures become extensions of experience
  • A world that seems increasingly against me
  • Getting to Me | A Narrowing Focus
  • Breaking away from the crowd
  • A growing focus on intimacy
  • A new social calculus
  • Personal fulfillment is a rising priority
  • Others are a declining priority
  • The drive will be toward accelerated intimacy
  • See The Future - Innovation Opportunity Area 1 | Bio-design
  • Slide 123
  • Alzheimers Ecuador Making it personal
  • Slide 125
  • Consumers increasingly ldquodoing morerdquo
  • Attention spans are decreasing
  • Consumers Expect Real-time Information amp Brand Experiences
  • Super Connected Consumers who Manage the real-time world are Em
  • Americans continue showing a greater openness and desire toward
  • Time saving solutions are the most critical
  • Slide 132
  • Anticipated Actions | Nissan Paint
  • Slide 134
  • Slide 135
Page 16: Presentatie plenair 1 - Jef Staes, Kathy Sheehan

17copy GfK 2014 | Digitension

INTRODUCING EMO Scantrade

Your face says a lot about your emotions

17

NEW TECHNOLOGY - Measuring emotions with facial coding

18copy GfK 2014 | Digitensioncopy GfK 2014 | Digitension

EMO Scan Analysis

0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45

1st inattention faultthe guy switches off the

computer

Consequence he feels desperate

Brand signaturewith specific music and

pack

2d inattention faultthe guy destroys the

money he has just takenat the cash dispenser

Consequence he feels desperate

Brand signaturewith same specific

musicand pack

New story

3d inattention faultthe guy clicks on thedelete button on his

file

Consequence he feels desperate

Music happenswith direct negativeemotional response

Brand signaturewith same specific

musicand pack

The three scenes build to a very positive emotional response

19copy GfK 2014 | Digitensioncopy GfK 2014 | Digitension

EMO Scan insights

0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45

Music happens

with direct negative

emotional response

InterestCuriosity

Joy

Desire

Trust

Passion

This humorous ad builds a feeling of trust in the brand

20copy GfK 2014 | Digitension

21copy GfK 2014 | Digitension

Event app

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

jefstaes

You are a SheepOrganizations in Search of a New Balance

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Its a story about learning change

amp innovationIts a story

about Switch3DSheep Smarts Red Monkeys

Culture Innovation amp Brains

Awak

enin

g

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Dis

clai

mer

Any resemblancewith real persons or

organizations is unintentionally

Im not responsiblefor any mental discomfort during or after the session

Kempen Belgium

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

83 SlidesFa

st

40 Minutes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Letrsquos start hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

What the fk is happening

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

A dramatic story in 7 steps hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global information wavePowered by the Internet 1

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

6 Paradigm Changing Events

1771 Industrial Revolution

1829 Steam Railways

1875 Steel ElectricityHeavy Engineering

1908 Oil AutomobilesMass Production

1971 Information TechnologyTelecommunication

New Global RealityInformation lsquobecomesrsquo

the 5the element

2013

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

6 Paradigm Changing Events

1771 Industrial Revolution

1829 Steam Railways

1875 Steel ElectricityHeavy Engineering

1908 Oil AutomobilesMass Production

1971 Information TechnologyTelecommunication

New Global RealityInformation lsquobecomesrsquo

the 5the element

2013

PASSIONevolution

For people without passion in

evolution information has no value

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Whats the impact of theglobal information wave

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D becomes 3DPowered by Information2

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Power of the market the world hellip

Information Shortage Information Luxury

Switch3D

2D-Age

3D-Age

ldquoINFO-FUELEDrdquoOrganizations

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Switch3D

The origin of 3D-Species

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global 3D-Smart WavePowered by 3D-Learning3

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global 3D-Smart WavePowered by 3D-Learning3 But first hellip

The world of 2D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Schools hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Information Flow

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Talent Limiter

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Tough Statement

In 2D-Schools you dont get a degree

based on passion for your talents but

on your ability to study stuff without

passion and talent

A = Affirmative B = Negative

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Can it get any worse

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Then we went to work in2D-Organizations hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Education Information Shortage

2D-Low Salary 2D-High Salary

2D-Organizations

2D-Organograms2D-Managers

2D-Function Description

2D-Appraisal Talks

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Houston we have a problem

very big global

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

ldquoIf you put fences around peopleyou get sheep

William McKnight (former CEO of 3M)

hellip with a Diploma and a Function Descriptionrdquo

Jef Staes (former sheep)

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Work Space

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Sheep Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Human Resources Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Protest

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Lost Generation

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

80Not Engaged

ldquoNot Passionateabout Evolutionrdquo

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Tough Statement

In 2D-Organizations you dont get

work based on your passion and talents

but on your ability to work without

passion and talent

A = Affirmative B = Negative

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

What are 3D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

3D-Smarts 3D-COMPETENCES

TALENTSDIVERSITY-VALUE

PASSIONEVOLUTION-SUFFERING

INFORMATIONFLOW

ACTIONRESULT-DOPAMINELearning is a physical process

Real learning only happens when you

are in the groove with your talents

Jef Staes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Whats the impact of theglobal 3D-Smart wave

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global 3D-Innovation WavePowered by 3D-Smarts4

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Information Innovation

There are nosecrets anymore

3D-SMARTS

Passion in Evolutio

n

EntrepreneurshipBright Creative

Creative Destruction

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Introduction

Ships in trouble

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Chicken

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We face an ldquoExtinction Level Eventrdquo for 2D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The Rise and Fall of My Generation hellip

Power of the market the world hellip

Information Shortage Information Luxury

2D-Age

3D-Age

INFO FUELED

Rise2D-Smarts

Fall2D-Smarts

Rise3D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global SOS

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global SOS

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organizations in Search of a New Balance5

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Power of the market the world hellip

2D-Organizations2D-Balance

In search ofa New Balance

3D-Organizations3D-Balance

Switch3D

Business Innovationpowered by

Culture Innovation

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Its a revolution hellipItrsquos a drama hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Power of the market

Time

3D-Organizations3D-Balance

2D-Organizations2D-Balance

3D-Age2D-Age

Threat or opportunity

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

ldquoTough Statement

People who see 3D as a threat

have more power than people who

see 3D as an opportunity

A = Affirmative B = Negative

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We have to face the dramarsquos

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We have to reinventInnovation Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

From Continuous Improvementto Continuous Innovation6

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

CONSENSUSBased Improvement

2D-Information

2D-Smart Creativity

2D-Entrepreneurship

CONFLICTBased Innovation

3D-Information

3D-Smart Creativity

3D-Entrepreneurship

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Learning from the jungle hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Where is the source of the bio-diversity in a jungle

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

hellip at the edge (verge)

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Open Innovation starts at the edge

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Result a red monkey

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Drop the red monkey in the middle what happens

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red MonkeyHunters

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red Monkeyreg Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic EvolutionRed Monkey Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

Red Monkey Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS

SETTLERS

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation is a battle field

Comprehendthe battlefield

WHY

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS

SETTLERS

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation = Networking

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Who are the best networkers

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation is the resultof a red monkey that

has survived a conflict

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Recipe for successful innovation in 3D

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red MonkeyInnovation Management7

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Believers only

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We need Organic Evolution

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

OrganicEvolution

CREATORS

PIONEERS

FOLLOWERSSETTLERS

MISSIONING

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The most important word

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

3D-RESPECT

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Our Consensus Modelhas to change into a

ldquoRespectfulrdquo Conflict Model

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The second most important sticker

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

0032 472 61 71 51

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

copy GfK 2014| GfK DigiTension | September 23 2014 109

GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen

Kathy Sheehan | kathysheehangfkcom

copy GfK 2014| GfK DigiTension | September 23 2014 110

ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo

--- GfK Consumer Trends

the future of a marketrdquo

GfK Consumer Trends

copy GfK 2014| GfK DigiTension | September 23 2014 111

2014| A new world of hyper-personalization

copy GfK 2014| GfK DigiTension | September 23 2014 112

ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0

2014 | A world of worry about personal future

In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student

says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times

copy GfK 2014| GfK DigiTension | September 23 2014 113

ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter

Expenditures become extensions of experience

ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that

speak to you and will remain in your liferdquo

copy GfK 2014| GfK DigiTension | September 23 2014 114

A world that seems increasingly against me

Riots in Sweden

Political amp economic turmoil in Middle East

New questions about strength of Chinarsquos

long-bullish economyProtests in Brazil

Nothing is secret Nothing is private

Protests in Turkey

copy GfK 2014| GfK DigiTension | September 23 2014 115

Getting to Me | A Narrowing Focus

copy GfK 2014| GfK DigiTension | September 23 2014 116

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2

Breaking away from the crowd

-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average

globally versus 91 hours in 2009)

-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)

copy GfK 2014| GfK DigiTension | September 23 2014 117

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1

A growing focus on intimacy

ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value

+6 ranks from 2008 12 among 54 Personal Values

copy GfK 2014| GfK DigiTension | September 23 2014 118

A new social calculus

Asset In this crazy stressful world you have to focus on the things that

keep you on track and happy

Liability Too much time is wasted on things that arenrsquot important ndash who

really needs 900 ldquofriendsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 119

Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

Personal fulfillment is a rising priority

ExcitementldquoHaving stimulating experiencesrdquo

Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)

IndividualityldquoBeing different from othersrdquo

+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)

Curiosity ldquoWanting to explore and learn about new thingsrdquo

+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)

+6 +7

+8

copy GfK 2014| GfK DigiTension | September 23 2014 120

Others are a declining priority

-5-8

-4

Social stability ldquoSeeking stability of societyrdquo

Globally -8 to 29

Helpfulness ldquoMaking the effort to assist othersrdquo

-5 to 30

Friendship ldquoHaving close supportive friendsrdquo

-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

-11

Respecting AncestorsldquoSeeking stability of societyrdquo

Globally -11 ranks from 2008 to 28 today

copy GfK 2014| GfK DigiTension | September 23 2014 121

The drive will be toward accelerated intimacy

ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my

right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo

ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013

copy GfK 2014| GfK DigiTension | September 23 2014 122

See The Future - Innovation Opportunity Area 1 | Bio-design

Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions

copy GfK 2014| GfK DigiTension | September 23 2014 123

Three vectors exploring increasingly complex bio-data

Measure Me

Sense Me

Be Me

DNA-based skin care program

Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points

Cortex3D printing of customized exo-casts

Tissue regenerationAllows for custom reconstruction of body parts

Glybera ndash 2012First gene therapy treatment approved by European Commission

SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions

Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state

TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants

copy GfK 2014| GfK DigiTension | September 23 2014 124

Alzheimers Ecuador Making it personal

124

>

copy GfK 2014| GfK DigiTension | September 23 2014 125

Multi-tasking lifestyles and growing comfort with automation drive consumers to seek out solutions that anticipate plan and execute increasingly complex decision-making tasks using a variety of personal social and behavioral inputs

See The Future - Innovation Opportunity Area 2 | Anticipated Lifestyle

copy GfK 2014| GfK DigiTension | September 23 2014 126Roper Reports Worldwide 2008 and 2013 (short trend core 25 markets) QB2

Shop groceries Cooking for fun Eat on the go Planmanage finances

Home DIY Gardeningyardwork

62

42

21 23

14 16

70

51

30 30

19 19

2008 2013

Consumers increasingly ldquodoing morerdquo

globally who engaged in activity weekly or more often

copy GfK 2014| GfK DigiTension | September 23 2014 127

Attention spans are decreasing

Roper Reports Worldwide 2013 (mixed-mode trend core 25 markets age 15+) O2 httpwwwstatisticbraincomattention-span-statistics Associated Press httpwwwonlinegraduateprogramscominstant-america2009 data

30 of global consumers agree

ldquoIf a new technology product is not simple to use I lose interest in itrdquo (+2 pts from 2010)

1 in 4 people abandon a web page that takes more than four seconds to load

50 of mobile phone users abandon a page if it doesnrsquot load in 10 seconds

8 million reduction of searches on Google when slowing the results by just 410th of a second

28 Proportion of words are read on an average web page (593 words)

27 minutes is the average length of single Internet video watched

copy GfK 2014| GfK DigiTension | September 23 2014 128

Roper Reports US Spring 2014 Q38 (top-2 box) Roper Reports Worldwide 2013 QJ1O2 (US filter 15+ top-2 box on 7-point scale)

Consumers Expect Real-timeInformation amp Brand Experiences

+ =of consumers expect to be able to access content regardless of the device or platform

77

42agree ldquoTo me it is important to always be reachable wherever I amrdquo

27agree ldquoI really need the shops amp services I use to be available at all timesrdquo

Google Glass observes and records the world

ldquo15 minutes for a quote is out of touchrdquo

7frac12 minutes could save you on car insurance

copy GfK 2014| GfK DigiTension | September 23 2014 129Roper Reports Worldwide 2013 (mixed mode core 25 countries) O4 O9

Super Connected Consumers whoManage the real-time world are Emerging

These active social media users are

of global consumers are Super Connected Consumers

Always on the lookout for new products services

Look for novelty fun even in

everyday items

Spends lots of time researching brands before making major purchases

Technology empowersthem to do this

Greater propensity to switch if dissatisfied with

product service

More likely to have switched from name brands to less

expensive alternatives

More likely to used money-saving strategies

to get the best deal

True in developing as well as developed

markets

17

copy GfK 2014| GfK DigiTension | September 23 2014 130Roper Reports US 2012 Fall Core Q10 11 (online) RRUS 2000-1 Q92 93 (in-person)

Americans continue showing a greater openness and desire towards automation

A car that drives for you when you donrsquot feel like driving

Robots that do household tasks like cleaning amp cooking

Refrigerators that re-order groceries for you

4932

2000 2012

4635

3124

copy GfK 2014| GfK DigiTension | September 23 2014 131

Time saving solutions are the most critical

What is innovation to you

Easier way of doing something (78)

Faster way of doing something (72)

Something I didnrsquot know I needed (44)

Something that my friends will notice (29)

Roper Reports US 2013 February (Telecell) Q4

copy GfK 2014| GfK DigiTension | September 23 2014 132

NEST Most people leave the house at one temperature and forget to change it So Nest learns your schedule programs itself and can be controlled from your phone Teach it well and Nest can lower your heating and cooling bills up to 20

Devices get smarter and more interconnected as we move toward the lsquoInternet of Thingsrsquo

Automation

Coordination

Roomba

httpnestcomliving-with-nest

Computer-controlled sensors find open parking spaces based on their estimation of the proximity of other vehicles Once an open space is detected it directs the vehicles steering wheel to parallel park the car The driver controls the speed of the car via the gas and brake pedals the maneuvering of the vehicle into the parking space is done by the car itself

httponlinewsjcomarticleSB10001424052748703734504575125883649914708html

Anticipation

The ldquoInternet of Thingsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 133

Anticipated Actions | Nissan Paint

>

copy GfK 2014| GfK DigiTension | September 23 2014 134

Email kathysheehangfkcom

bloggfkcom

Mobile

Blog

M +1 212 464 7972

copy GfK 2014| GfK DigiTension | September 23 2014 135

  • Slide 1
  • Slide 2
  • GfK digitension
  • Slide 4
  • Integration is key for delivering true richness
  • Our new organisation model research skills versus industry e
  • Connecting the dots
  • Slide 8
  • A fast changing consumer driven digital age
  • The explosion of digital devices and internet accessibility hav
  • And consumers expect brands to fit their flexible always conne
  • With consumerrsquos fast adoption of social media everything is mor
  • As a result purchase pathways can be extremely complex
  • We have integrated these new evolutions in our RampD and research
  • Slide 15
  • Exploring the mobile web and the people who use ithellip
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Event app
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Slide 58
  • Slide 59
  • Introduction
  • Slide 61
  • Chicken
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Getting to me
  • Slide 110
  • 2014| A new world of hyper-personalization
  • 2014 | A world of worry about personal future
  • Expenditures become extensions of experience
  • A world that seems increasingly against me
  • Getting to Me | A Narrowing Focus
  • Breaking away from the crowd
  • A growing focus on intimacy
  • A new social calculus
  • Personal fulfillment is a rising priority
  • Others are a declining priority
  • The drive will be toward accelerated intimacy
  • See The Future - Innovation Opportunity Area 1 | Bio-design
  • Slide 123
  • Alzheimers Ecuador Making it personal
  • Slide 125
  • Consumers increasingly ldquodoing morerdquo
  • Attention spans are decreasing
  • Consumers Expect Real-time Information amp Brand Experiences
  • Super Connected Consumers who Manage the real-time world are Em
  • Americans continue showing a greater openness and desire toward
  • Time saving solutions are the most critical
  • Slide 132
  • Anticipated Actions | Nissan Paint
  • Slide 134
  • Slide 135
Page 17: Presentatie plenair 1 - Jef Staes, Kathy Sheehan

18copy GfK 2014 | Digitensioncopy GfK 2014 | Digitension

EMO Scan Analysis

0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45

1st inattention faultthe guy switches off the

computer

Consequence he feels desperate

Brand signaturewith specific music and

pack

2d inattention faultthe guy destroys the

money he has just takenat the cash dispenser

Consequence he feels desperate

Brand signaturewith same specific

musicand pack

New story

3d inattention faultthe guy clicks on thedelete button on his

file

Consequence he feels desperate

Music happenswith direct negativeemotional response

Brand signaturewith same specific

musicand pack

The three scenes build to a very positive emotional response

19copy GfK 2014 | Digitensioncopy GfK 2014 | Digitension

EMO Scan insights

0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45

Music happens

with direct negative

emotional response

InterestCuriosity

Joy

Desire

Trust

Passion

This humorous ad builds a feeling of trust in the brand

20copy GfK 2014 | Digitension

21copy GfK 2014 | Digitension

Event app

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

jefstaes

You are a SheepOrganizations in Search of a New Balance

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Its a story about learning change

amp innovationIts a story

about Switch3DSheep Smarts Red Monkeys

Culture Innovation amp Brains

Awak

enin

g

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Dis

clai

mer

Any resemblancewith real persons or

organizations is unintentionally

Im not responsiblefor any mental discomfort during or after the session

Kempen Belgium

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

83 SlidesFa

st

40 Minutes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Letrsquos start hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

What the fk is happening

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

A dramatic story in 7 steps hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global information wavePowered by the Internet 1

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

6 Paradigm Changing Events

1771 Industrial Revolution

1829 Steam Railways

1875 Steel ElectricityHeavy Engineering

1908 Oil AutomobilesMass Production

1971 Information TechnologyTelecommunication

New Global RealityInformation lsquobecomesrsquo

the 5the element

2013

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

6 Paradigm Changing Events

1771 Industrial Revolution

1829 Steam Railways

1875 Steel ElectricityHeavy Engineering

1908 Oil AutomobilesMass Production

1971 Information TechnologyTelecommunication

New Global RealityInformation lsquobecomesrsquo

the 5the element

2013

PASSIONevolution

For people without passion in

evolution information has no value

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Whats the impact of theglobal information wave

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D becomes 3DPowered by Information2

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Power of the market the world hellip

Information Shortage Information Luxury

Switch3D

2D-Age

3D-Age

ldquoINFO-FUELEDrdquoOrganizations

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Switch3D

The origin of 3D-Species

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global 3D-Smart WavePowered by 3D-Learning3

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global 3D-Smart WavePowered by 3D-Learning3 But first hellip

The world of 2D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Schools hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Information Flow

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Talent Limiter

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Tough Statement

In 2D-Schools you dont get a degree

based on passion for your talents but

on your ability to study stuff without

passion and talent

A = Affirmative B = Negative

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Can it get any worse

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Then we went to work in2D-Organizations hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Education Information Shortage

2D-Low Salary 2D-High Salary

2D-Organizations

2D-Organograms2D-Managers

2D-Function Description

2D-Appraisal Talks

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Houston we have a problem

very big global

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

ldquoIf you put fences around peopleyou get sheep

William McKnight (former CEO of 3M)

hellip with a Diploma and a Function Descriptionrdquo

Jef Staes (former sheep)

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Work Space

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Sheep Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Human Resources Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Protest

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Lost Generation

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

80Not Engaged

ldquoNot Passionateabout Evolutionrdquo

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Tough Statement

In 2D-Organizations you dont get

work based on your passion and talents

but on your ability to work without

passion and talent

A = Affirmative B = Negative

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

What are 3D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

3D-Smarts 3D-COMPETENCES

TALENTSDIVERSITY-VALUE

PASSIONEVOLUTION-SUFFERING

INFORMATIONFLOW

ACTIONRESULT-DOPAMINELearning is a physical process

Real learning only happens when you

are in the groove with your talents

Jef Staes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Whats the impact of theglobal 3D-Smart wave

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global 3D-Innovation WavePowered by 3D-Smarts4

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Information Innovation

There are nosecrets anymore

3D-SMARTS

Passion in Evolutio

n

EntrepreneurshipBright Creative

Creative Destruction

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Introduction

Ships in trouble

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Chicken

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We face an ldquoExtinction Level Eventrdquo for 2D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The Rise and Fall of My Generation hellip

Power of the market the world hellip

Information Shortage Information Luxury

2D-Age

3D-Age

INFO FUELED

Rise2D-Smarts

Fall2D-Smarts

Rise3D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global SOS

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global SOS

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organizations in Search of a New Balance5

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Power of the market the world hellip

2D-Organizations2D-Balance

In search ofa New Balance

3D-Organizations3D-Balance

Switch3D

Business Innovationpowered by

Culture Innovation

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Its a revolution hellipItrsquos a drama hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Power of the market

Time

3D-Organizations3D-Balance

2D-Organizations2D-Balance

3D-Age2D-Age

Threat or opportunity

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

ldquoTough Statement

People who see 3D as a threat

have more power than people who

see 3D as an opportunity

A = Affirmative B = Negative

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We have to face the dramarsquos

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We have to reinventInnovation Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

From Continuous Improvementto Continuous Innovation6

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

CONSENSUSBased Improvement

2D-Information

2D-Smart Creativity

2D-Entrepreneurship

CONFLICTBased Innovation

3D-Information

3D-Smart Creativity

3D-Entrepreneurship

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Learning from the jungle hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Where is the source of the bio-diversity in a jungle

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

hellip at the edge (verge)

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Open Innovation starts at the edge

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Result a red monkey

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Drop the red monkey in the middle what happens

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red MonkeyHunters

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red Monkeyreg Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic EvolutionRed Monkey Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

Red Monkey Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS

SETTLERS

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation is a battle field

Comprehendthe battlefield

WHY

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS

SETTLERS

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation = Networking

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Who are the best networkers

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation is the resultof a red monkey that

has survived a conflict

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Recipe for successful innovation in 3D

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red MonkeyInnovation Management7

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Believers only

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We need Organic Evolution

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

OrganicEvolution

CREATORS

PIONEERS

FOLLOWERSSETTLERS

MISSIONING

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The most important word

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

3D-RESPECT

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Our Consensus Modelhas to change into a

ldquoRespectfulrdquo Conflict Model

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The second most important sticker

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

0032 472 61 71 51

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

copy GfK 2014| GfK DigiTension | September 23 2014 109

GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen

Kathy Sheehan | kathysheehangfkcom

copy GfK 2014| GfK DigiTension | September 23 2014 110

ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo

--- GfK Consumer Trends

the future of a marketrdquo

GfK Consumer Trends

copy GfK 2014| GfK DigiTension | September 23 2014 111

2014| A new world of hyper-personalization

copy GfK 2014| GfK DigiTension | September 23 2014 112

ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0

2014 | A world of worry about personal future

In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student

says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times

copy GfK 2014| GfK DigiTension | September 23 2014 113

ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter

Expenditures become extensions of experience

ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that

speak to you and will remain in your liferdquo

copy GfK 2014| GfK DigiTension | September 23 2014 114

A world that seems increasingly against me

Riots in Sweden

Political amp economic turmoil in Middle East

New questions about strength of Chinarsquos

long-bullish economyProtests in Brazil

Nothing is secret Nothing is private

Protests in Turkey

copy GfK 2014| GfK DigiTension | September 23 2014 115

Getting to Me | A Narrowing Focus

copy GfK 2014| GfK DigiTension | September 23 2014 116

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2

Breaking away from the crowd

-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average

globally versus 91 hours in 2009)

-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)

copy GfK 2014| GfK DigiTension | September 23 2014 117

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1

A growing focus on intimacy

ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value

+6 ranks from 2008 12 among 54 Personal Values

copy GfK 2014| GfK DigiTension | September 23 2014 118

A new social calculus

Asset In this crazy stressful world you have to focus on the things that

keep you on track and happy

Liability Too much time is wasted on things that arenrsquot important ndash who

really needs 900 ldquofriendsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 119

Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

Personal fulfillment is a rising priority

ExcitementldquoHaving stimulating experiencesrdquo

Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)

IndividualityldquoBeing different from othersrdquo

+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)

Curiosity ldquoWanting to explore and learn about new thingsrdquo

+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)

+6 +7

+8

copy GfK 2014| GfK DigiTension | September 23 2014 120

Others are a declining priority

-5-8

-4

Social stability ldquoSeeking stability of societyrdquo

Globally -8 to 29

Helpfulness ldquoMaking the effort to assist othersrdquo

-5 to 30

Friendship ldquoHaving close supportive friendsrdquo

-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

-11

Respecting AncestorsldquoSeeking stability of societyrdquo

Globally -11 ranks from 2008 to 28 today

copy GfK 2014| GfK DigiTension | September 23 2014 121

The drive will be toward accelerated intimacy

ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my

right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo

ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013

copy GfK 2014| GfK DigiTension | September 23 2014 122

See The Future - Innovation Opportunity Area 1 | Bio-design

Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions

copy GfK 2014| GfK DigiTension | September 23 2014 123

Three vectors exploring increasingly complex bio-data

Measure Me

Sense Me

Be Me

DNA-based skin care program

Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points

Cortex3D printing of customized exo-casts

Tissue regenerationAllows for custom reconstruction of body parts

Glybera ndash 2012First gene therapy treatment approved by European Commission

SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions

Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state

TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants

copy GfK 2014| GfK DigiTension | September 23 2014 124

Alzheimers Ecuador Making it personal

124

>

copy GfK 2014| GfK DigiTension | September 23 2014 125

Multi-tasking lifestyles and growing comfort with automation drive consumers to seek out solutions that anticipate plan and execute increasingly complex decision-making tasks using a variety of personal social and behavioral inputs

See The Future - Innovation Opportunity Area 2 | Anticipated Lifestyle

copy GfK 2014| GfK DigiTension | September 23 2014 126Roper Reports Worldwide 2008 and 2013 (short trend core 25 markets) QB2

Shop groceries Cooking for fun Eat on the go Planmanage finances

Home DIY Gardeningyardwork

62

42

21 23

14 16

70

51

30 30

19 19

2008 2013

Consumers increasingly ldquodoing morerdquo

globally who engaged in activity weekly or more often

copy GfK 2014| GfK DigiTension | September 23 2014 127

Attention spans are decreasing

Roper Reports Worldwide 2013 (mixed-mode trend core 25 markets age 15+) O2 httpwwwstatisticbraincomattention-span-statistics Associated Press httpwwwonlinegraduateprogramscominstant-america2009 data

30 of global consumers agree

ldquoIf a new technology product is not simple to use I lose interest in itrdquo (+2 pts from 2010)

1 in 4 people abandon a web page that takes more than four seconds to load

50 of mobile phone users abandon a page if it doesnrsquot load in 10 seconds

8 million reduction of searches on Google when slowing the results by just 410th of a second

28 Proportion of words are read on an average web page (593 words)

27 minutes is the average length of single Internet video watched

copy GfK 2014| GfK DigiTension | September 23 2014 128

Roper Reports US Spring 2014 Q38 (top-2 box) Roper Reports Worldwide 2013 QJ1O2 (US filter 15+ top-2 box on 7-point scale)

Consumers Expect Real-timeInformation amp Brand Experiences

+ =of consumers expect to be able to access content regardless of the device or platform

77

42agree ldquoTo me it is important to always be reachable wherever I amrdquo

27agree ldquoI really need the shops amp services I use to be available at all timesrdquo

Google Glass observes and records the world

ldquo15 minutes for a quote is out of touchrdquo

7frac12 minutes could save you on car insurance

copy GfK 2014| GfK DigiTension | September 23 2014 129Roper Reports Worldwide 2013 (mixed mode core 25 countries) O4 O9

Super Connected Consumers whoManage the real-time world are Emerging

These active social media users are

of global consumers are Super Connected Consumers

Always on the lookout for new products services

Look for novelty fun even in

everyday items

Spends lots of time researching brands before making major purchases

Technology empowersthem to do this

Greater propensity to switch if dissatisfied with

product service

More likely to have switched from name brands to less

expensive alternatives

More likely to used money-saving strategies

to get the best deal

True in developing as well as developed

markets

17

copy GfK 2014| GfK DigiTension | September 23 2014 130Roper Reports US 2012 Fall Core Q10 11 (online) RRUS 2000-1 Q92 93 (in-person)

Americans continue showing a greater openness and desire towards automation

A car that drives for you when you donrsquot feel like driving

Robots that do household tasks like cleaning amp cooking

Refrigerators that re-order groceries for you

4932

2000 2012

4635

3124

copy GfK 2014| GfK DigiTension | September 23 2014 131

Time saving solutions are the most critical

What is innovation to you

Easier way of doing something (78)

Faster way of doing something (72)

Something I didnrsquot know I needed (44)

Something that my friends will notice (29)

Roper Reports US 2013 February (Telecell) Q4

copy GfK 2014| GfK DigiTension | September 23 2014 132

NEST Most people leave the house at one temperature and forget to change it So Nest learns your schedule programs itself and can be controlled from your phone Teach it well and Nest can lower your heating and cooling bills up to 20

Devices get smarter and more interconnected as we move toward the lsquoInternet of Thingsrsquo

Automation

Coordination

Roomba

httpnestcomliving-with-nest

Computer-controlled sensors find open parking spaces based on their estimation of the proximity of other vehicles Once an open space is detected it directs the vehicles steering wheel to parallel park the car The driver controls the speed of the car via the gas and brake pedals the maneuvering of the vehicle into the parking space is done by the car itself

httponlinewsjcomarticleSB10001424052748703734504575125883649914708html

Anticipation

The ldquoInternet of Thingsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 133

Anticipated Actions | Nissan Paint

>

copy GfK 2014| GfK DigiTension | September 23 2014 134

Email kathysheehangfkcom

bloggfkcom

Mobile

Blog

M +1 212 464 7972

copy GfK 2014| GfK DigiTension | September 23 2014 135

  • Slide 1
  • Slide 2
  • GfK digitension
  • Slide 4
  • Integration is key for delivering true richness
  • Our new organisation model research skills versus industry e
  • Connecting the dots
  • Slide 8
  • A fast changing consumer driven digital age
  • The explosion of digital devices and internet accessibility hav
  • And consumers expect brands to fit their flexible always conne
  • With consumerrsquos fast adoption of social media everything is mor
  • As a result purchase pathways can be extremely complex
  • We have integrated these new evolutions in our RampD and research
  • Slide 15
  • Exploring the mobile web and the people who use ithellip
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Event app
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Slide 58
  • Slide 59
  • Introduction
  • Slide 61
  • Chicken
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Getting to me
  • Slide 110
  • 2014| A new world of hyper-personalization
  • 2014 | A world of worry about personal future
  • Expenditures become extensions of experience
  • A world that seems increasingly against me
  • Getting to Me | A Narrowing Focus
  • Breaking away from the crowd
  • A growing focus on intimacy
  • A new social calculus
  • Personal fulfillment is a rising priority
  • Others are a declining priority
  • The drive will be toward accelerated intimacy
  • See The Future - Innovation Opportunity Area 1 | Bio-design
  • Slide 123
  • Alzheimers Ecuador Making it personal
  • Slide 125
  • Consumers increasingly ldquodoing morerdquo
  • Attention spans are decreasing
  • Consumers Expect Real-time Information amp Brand Experiences
  • Super Connected Consumers who Manage the real-time world are Em
  • Americans continue showing a greater openness and desire toward
  • Time saving solutions are the most critical
  • Slide 132
  • Anticipated Actions | Nissan Paint
  • Slide 134
  • Slide 135
Page 18: Presentatie plenair 1 - Jef Staes, Kathy Sheehan

19copy GfK 2014 | Digitensioncopy GfK 2014 | Digitension

EMO Scan insights

0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45

Music happens

with direct negative

emotional response

InterestCuriosity

Joy

Desire

Trust

Passion

This humorous ad builds a feeling of trust in the brand

20copy GfK 2014 | Digitension

21copy GfK 2014 | Digitension

Event app

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

jefstaes

You are a SheepOrganizations in Search of a New Balance

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Its a story about learning change

amp innovationIts a story

about Switch3DSheep Smarts Red Monkeys

Culture Innovation amp Brains

Awak

enin

g

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Dis

clai

mer

Any resemblancewith real persons or

organizations is unintentionally

Im not responsiblefor any mental discomfort during or after the session

Kempen Belgium

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

83 SlidesFa

st

40 Minutes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Letrsquos start hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

What the fk is happening

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

A dramatic story in 7 steps hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global information wavePowered by the Internet 1

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

6 Paradigm Changing Events

1771 Industrial Revolution

1829 Steam Railways

1875 Steel ElectricityHeavy Engineering

1908 Oil AutomobilesMass Production

1971 Information TechnologyTelecommunication

New Global RealityInformation lsquobecomesrsquo

the 5the element

2013

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

6 Paradigm Changing Events

1771 Industrial Revolution

1829 Steam Railways

1875 Steel ElectricityHeavy Engineering

1908 Oil AutomobilesMass Production

1971 Information TechnologyTelecommunication

New Global RealityInformation lsquobecomesrsquo

the 5the element

2013

PASSIONevolution

For people without passion in

evolution information has no value

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Whats the impact of theglobal information wave

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D becomes 3DPowered by Information2

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Power of the market the world hellip

Information Shortage Information Luxury

Switch3D

2D-Age

3D-Age

ldquoINFO-FUELEDrdquoOrganizations

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Switch3D

The origin of 3D-Species

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global 3D-Smart WavePowered by 3D-Learning3

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global 3D-Smart WavePowered by 3D-Learning3 But first hellip

The world of 2D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Schools hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Information Flow

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Talent Limiter

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Tough Statement

In 2D-Schools you dont get a degree

based on passion for your talents but

on your ability to study stuff without

passion and talent

A = Affirmative B = Negative

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Can it get any worse

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Then we went to work in2D-Organizations hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Education Information Shortage

2D-Low Salary 2D-High Salary

2D-Organizations

2D-Organograms2D-Managers

2D-Function Description

2D-Appraisal Talks

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Houston we have a problem

very big global

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

ldquoIf you put fences around peopleyou get sheep

William McKnight (former CEO of 3M)

hellip with a Diploma and a Function Descriptionrdquo

Jef Staes (former sheep)

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Work Space

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Sheep Management

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jefstaes

2D-Human Resources Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Protest

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jefstaes

2D-Lost Generation

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

80Not Engaged

ldquoNot Passionateabout Evolutionrdquo

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jefstaes

Tough Statement

In 2D-Organizations you dont get

work based on your passion and talents

but on your ability to work without

passion and talent

A = Affirmative B = Negative

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

What are 3D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

3D-Smarts 3D-COMPETENCES

TALENTSDIVERSITY-VALUE

PASSIONEVOLUTION-SUFFERING

INFORMATIONFLOW

ACTIONRESULT-DOPAMINELearning is a physical process

Real learning only happens when you

are in the groove with your talents

Jef Staes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Whats the impact of theglobal 3D-Smart wave

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global 3D-Innovation WavePowered by 3D-Smarts4

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Information Innovation

There are nosecrets anymore

3D-SMARTS

Passion in Evolutio

n

EntrepreneurshipBright Creative

Creative Destruction

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Introduction

Ships in trouble

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jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Chicken

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We face an ldquoExtinction Level Eventrdquo for 2D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The Rise and Fall of My Generation hellip

Power of the market the world hellip

Information Shortage Information Luxury

2D-Age

3D-Age

INFO FUELED

Rise2D-Smarts

Fall2D-Smarts

Rise3D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global SOS

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jefstaes

Global SOS

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organizations in Search of a New Balance5

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Power of the market the world hellip

2D-Organizations2D-Balance

In search ofa New Balance

3D-Organizations3D-Balance

Switch3D

Business Innovationpowered by

Culture Innovation

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Its a revolution hellipItrsquos a drama hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Power of the market

Time

3D-Organizations3D-Balance

2D-Organizations2D-Balance

3D-Age2D-Age

Threat or opportunity

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

ldquoTough Statement

People who see 3D as a threat

have more power than people who

see 3D as an opportunity

A = Affirmative B = Negative

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We have to face the dramarsquos

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We have to reinventInnovation Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

From Continuous Improvementto Continuous Innovation6

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

CONSENSUSBased Improvement

2D-Information

2D-Smart Creativity

2D-Entrepreneurship

CONFLICTBased Innovation

3D-Information

3D-Smart Creativity

3D-Entrepreneurship

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Learning from the jungle hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Where is the source of the bio-diversity in a jungle

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

hellip at the edge (verge)

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Open Innovation starts at the edge

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Result a red monkey

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Drop the red monkey in the middle what happens

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red MonkeyHunters

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red Monkeyreg Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic EvolutionRed Monkey Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

Red Monkey Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS

SETTLERS

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation is a battle field

Comprehendthe battlefield

WHY

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS

SETTLERS

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation = Networking

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Who are the best networkers

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation is the resultof a red monkey that

has survived a conflict

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Recipe for successful innovation in 3D

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red MonkeyInnovation Management7

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Believers only

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We need Organic Evolution

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

OrganicEvolution

CREATORS

PIONEERS

FOLLOWERSSETTLERS

MISSIONING

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The most important word

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

3D-RESPECT

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Our Consensus Modelhas to change into a

ldquoRespectfulrdquo Conflict Model

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The second most important sticker

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

0032 472 61 71 51

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

copy GfK 2014| GfK DigiTension | September 23 2014 109

GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen

Kathy Sheehan | kathysheehangfkcom

copy GfK 2014| GfK DigiTension | September 23 2014 110

ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo

--- GfK Consumer Trends

the future of a marketrdquo

GfK Consumer Trends

copy GfK 2014| GfK DigiTension | September 23 2014 111

2014| A new world of hyper-personalization

copy GfK 2014| GfK DigiTension | September 23 2014 112

ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0

2014 | A world of worry about personal future

In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student

says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times

copy GfK 2014| GfK DigiTension | September 23 2014 113

ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter

Expenditures become extensions of experience

ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that

speak to you and will remain in your liferdquo

copy GfK 2014| GfK DigiTension | September 23 2014 114

A world that seems increasingly against me

Riots in Sweden

Political amp economic turmoil in Middle East

New questions about strength of Chinarsquos

long-bullish economyProtests in Brazil

Nothing is secret Nothing is private

Protests in Turkey

copy GfK 2014| GfK DigiTension | September 23 2014 115

Getting to Me | A Narrowing Focus

copy GfK 2014| GfK DigiTension | September 23 2014 116

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2

Breaking away from the crowd

-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average

globally versus 91 hours in 2009)

-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)

copy GfK 2014| GfK DigiTension | September 23 2014 117

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1

A growing focus on intimacy

ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value

+6 ranks from 2008 12 among 54 Personal Values

copy GfK 2014| GfK DigiTension | September 23 2014 118

A new social calculus

Asset In this crazy stressful world you have to focus on the things that

keep you on track and happy

Liability Too much time is wasted on things that arenrsquot important ndash who

really needs 900 ldquofriendsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 119

Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

Personal fulfillment is a rising priority

ExcitementldquoHaving stimulating experiencesrdquo

Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)

IndividualityldquoBeing different from othersrdquo

+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)

Curiosity ldquoWanting to explore and learn about new thingsrdquo

+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)

+6 +7

+8

copy GfK 2014| GfK DigiTension | September 23 2014 120

Others are a declining priority

-5-8

-4

Social stability ldquoSeeking stability of societyrdquo

Globally -8 to 29

Helpfulness ldquoMaking the effort to assist othersrdquo

-5 to 30

Friendship ldquoHaving close supportive friendsrdquo

-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

-11

Respecting AncestorsldquoSeeking stability of societyrdquo

Globally -11 ranks from 2008 to 28 today

copy GfK 2014| GfK DigiTension | September 23 2014 121

The drive will be toward accelerated intimacy

ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my

right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo

ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013

copy GfK 2014| GfK DigiTension | September 23 2014 122

See The Future - Innovation Opportunity Area 1 | Bio-design

Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions

copy GfK 2014| GfK DigiTension | September 23 2014 123

Three vectors exploring increasingly complex bio-data

Measure Me

Sense Me

Be Me

DNA-based skin care program

Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points

Cortex3D printing of customized exo-casts

Tissue regenerationAllows for custom reconstruction of body parts

Glybera ndash 2012First gene therapy treatment approved by European Commission

SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions

Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state

TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants

copy GfK 2014| GfK DigiTension | September 23 2014 124

Alzheimers Ecuador Making it personal

124

>

copy GfK 2014| GfK DigiTension | September 23 2014 125

Multi-tasking lifestyles and growing comfort with automation drive consumers to seek out solutions that anticipate plan and execute increasingly complex decision-making tasks using a variety of personal social and behavioral inputs

See The Future - Innovation Opportunity Area 2 | Anticipated Lifestyle

copy GfK 2014| GfK DigiTension | September 23 2014 126Roper Reports Worldwide 2008 and 2013 (short trend core 25 markets) QB2

Shop groceries Cooking for fun Eat on the go Planmanage finances

Home DIY Gardeningyardwork

62

42

21 23

14 16

70

51

30 30

19 19

2008 2013

Consumers increasingly ldquodoing morerdquo

globally who engaged in activity weekly or more often

copy GfK 2014| GfK DigiTension | September 23 2014 127

Attention spans are decreasing

Roper Reports Worldwide 2013 (mixed-mode trend core 25 markets age 15+) O2 httpwwwstatisticbraincomattention-span-statistics Associated Press httpwwwonlinegraduateprogramscominstant-america2009 data

30 of global consumers agree

ldquoIf a new technology product is not simple to use I lose interest in itrdquo (+2 pts from 2010)

1 in 4 people abandon a web page that takes more than four seconds to load

50 of mobile phone users abandon a page if it doesnrsquot load in 10 seconds

8 million reduction of searches on Google when slowing the results by just 410th of a second

28 Proportion of words are read on an average web page (593 words)

27 minutes is the average length of single Internet video watched

copy GfK 2014| GfK DigiTension | September 23 2014 128

Roper Reports US Spring 2014 Q38 (top-2 box) Roper Reports Worldwide 2013 QJ1O2 (US filter 15+ top-2 box on 7-point scale)

Consumers Expect Real-timeInformation amp Brand Experiences

+ =of consumers expect to be able to access content regardless of the device or platform

77

42agree ldquoTo me it is important to always be reachable wherever I amrdquo

27agree ldquoI really need the shops amp services I use to be available at all timesrdquo

Google Glass observes and records the world

ldquo15 minutes for a quote is out of touchrdquo

7frac12 minutes could save you on car insurance

copy GfK 2014| GfK DigiTension | September 23 2014 129Roper Reports Worldwide 2013 (mixed mode core 25 countries) O4 O9

Super Connected Consumers whoManage the real-time world are Emerging

These active social media users are

of global consumers are Super Connected Consumers

Always on the lookout for new products services

Look for novelty fun even in

everyday items

Spends lots of time researching brands before making major purchases

Technology empowersthem to do this

Greater propensity to switch if dissatisfied with

product service

More likely to have switched from name brands to less

expensive alternatives

More likely to used money-saving strategies

to get the best deal

True in developing as well as developed

markets

17

copy GfK 2014| GfK DigiTension | September 23 2014 130Roper Reports US 2012 Fall Core Q10 11 (online) RRUS 2000-1 Q92 93 (in-person)

Americans continue showing a greater openness and desire towards automation

A car that drives for you when you donrsquot feel like driving

Robots that do household tasks like cleaning amp cooking

Refrigerators that re-order groceries for you

4932

2000 2012

4635

3124

copy GfK 2014| GfK DigiTension | September 23 2014 131

Time saving solutions are the most critical

What is innovation to you

Easier way of doing something (78)

Faster way of doing something (72)

Something I didnrsquot know I needed (44)

Something that my friends will notice (29)

Roper Reports US 2013 February (Telecell) Q4

copy GfK 2014| GfK DigiTension | September 23 2014 132

NEST Most people leave the house at one temperature and forget to change it So Nest learns your schedule programs itself and can be controlled from your phone Teach it well and Nest can lower your heating and cooling bills up to 20

Devices get smarter and more interconnected as we move toward the lsquoInternet of Thingsrsquo

Automation

Coordination

Roomba

httpnestcomliving-with-nest

Computer-controlled sensors find open parking spaces based on their estimation of the proximity of other vehicles Once an open space is detected it directs the vehicles steering wheel to parallel park the car The driver controls the speed of the car via the gas and brake pedals the maneuvering of the vehicle into the parking space is done by the car itself

httponlinewsjcomarticleSB10001424052748703734504575125883649914708html

Anticipation

The ldquoInternet of Thingsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 133

Anticipated Actions | Nissan Paint

>

copy GfK 2014| GfK DigiTension | September 23 2014 134

Email kathysheehangfkcom

bloggfkcom

Mobile

Blog

M +1 212 464 7972

copy GfK 2014| GfK DigiTension | September 23 2014 135

  • Slide 1
  • Slide 2
  • GfK digitension
  • Slide 4
  • Integration is key for delivering true richness
  • Our new organisation model research skills versus industry e
  • Connecting the dots
  • Slide 8
  • A fast changing consumer driven digital age
  • The explosion of digital devices and internet accessibility hav
  • And consumers expect brands to fit their flexible always conne
  • With consumerrsquos fast adoption of social media everything is mor
  • As a result purchase pathways can be extremely complex
  • We have integrated these new evolutions in our RampD and research
  • Slide 15
  • Exploring the mobile web and the people who use ithellip
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Event app
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Slide 58
  • Slide 59
  • Introduction
  • Slide 61
  • Chicken
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Getting to me
  • Slide 110
  • 2014| A new world of hyper-personalization
  • 2014 | A world of worry about personal future
  • Expenditures become extensions of experience
  • A world that seems increasingly against me
  • Getting to Me | A Narrowing Focus
  • Breaking away from the crowd
  • A growing focus on intimacy
  • A new social calculus
  • Personal fulfillment is a rising priority
  • Others are a declining priority
  • The drive will be toward accelerated intimacy
  • See The Future - Innovation Opportunity Area 1 | Bio-design
  • Slide 123
  • Alzheimers Ecuador Making it personal
  • Slide 125
  • Consumers increasingly ldquodoing morerdquo
  • Attention spans are decreasing
  • Consumers Expect Real-time Information amp Brand Experiences
  • Super Connected Consumers who Manage the real-time world are Em
  • Americans continue showing a greater openness and desire toward
  • Time saving solutions are the most critical
  • Slide 132
  • Anticipated Actions | Nissan Paint
  • Slide 134
  • Slide 135
Page 19: Presentatie plenair 1 - Jef Staes, Kathy Sheehan

20copy GfK 2014 | Digitension

21copy GfK 2014 | Digitension

Event app

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

jefstaes

You are a SheepOrganizations in Search of a New Balance

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Its a story about learning change

amp innovationIts a story

about Switch3DSheep Smarts Red Monkeys

Culture Innovation amp Brains

Awak

enin

g

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Dis

clai

mer

Any resemblancewith real persons or

organizations is unintentionally

Im not responsiblefor any mental discomfort during or after the session

Kempen Belgium

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

83 SlidesFa

st

40 Minutes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Letrsquos start hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

What the fk is happening

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

A dramatic story in 7 steps hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global information wavePowered by the Internet 1

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

6 Paradigm Changing Events

1771 Industrial Revolution

1829 Steam Railways

1875 Steel ElectricityHeavy Engineering

1908 Oil AutomobilesMass Production

1971 Information TechnologyTelecommunication

New Global RealityInformation lsquobecomesrsquo

the 5the element

2013

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

6 Paradigm Changing Events

1771 Industrial Revolution

1829 Steam Railways

1875 Steel ElectricityHeavy Engineering

1908 Oil AutomobilesMass Production

1971 Information TechnologyTelecommunication

New Global RealityInformation lsquobecomesrsquo

the 5the element

2013

PASSIONevolution

For people without passion in

evolution information has no value

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Whats the impact of theglobal information wave

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D becomes 3DPowered by Information2

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Power of the market the world hellip

Information Shortage Information Luxury

Switch3D

2D-Age

3D-Age

ldquoINFO-FUELEDrdquoOrganizations

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Switch3D

The origin of 3D-Species

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global 3D-Smart WavePowered by 3D-Learning3

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global 3D-Smart WavePowered by 3D-Learning3 But first hellip

The world of 2D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Schools hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Information Flow

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Talent Limiter

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Tough Statement

In 2D-Schools you dont get a degree

based on passion for your talents but

on your ability to study stuff without

passion and talent

A = Affirmative B = Negative

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Can it get any worse

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Then we went to work in2D-Organizations hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Education Information Shortage

2D-Low Salary 2D-High Salary

2D-Organizations

2D-Organograms2D-Managers

2D-Function Description

2D-Appraisal Talks

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Houston we have a problem

very big global

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

ldquoIf you put fences around peopleyou get sheep

William McKnight (former CEO of 3M)

hellip with a Diploma and a Function Descriptionrdquo

Jef Staes (former sheep)

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Work Space

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Sheep Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Human Resources Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Protest

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Lost Generation

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

80Not Engaged

ldquoNot Passionateabout Evolutionrdquo

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Tough Statement

In 2D-Organizations you dont get

work based on your passion and talents

but on your ability to work without

passion and talent

A = Affirmative B = Negative

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

What are 3D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

3D-Smarts 3D-COMPETENCES

TALENTSDIVERSITY-VALUE

PASSIONEVOLUTION-SUFFERING

INFORMATIONFLOW

ACTIONRESULT-DOPAMINELearning is a physical process

Real learning only happens when you

are in the groove with your talents

Jef Staes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Whats the impact of theglobal 3D-Smart wave

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global 3D-Innovation WavePowered by 3D-Smarts4

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Information Innovation

There are nosecrets anymore

3D-SMARTS

Passion in Evolutio

n

EntrepreneurshipBright Creative

Creative Destruction

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Introduction

Ships in trouble

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Chicken

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We face an ldquoExtinction Level Eventrdquo for 2D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The Rise and Fall of My Generation hellip

Power of the market the world hellip

Information Shortage Information Luxury

2D-Age

3D-Age

INFO FUELED

Rise2D-Smarts

Fall2D-Smarts

Rise3D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global SOS

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global SOS

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organizations in Search of a New Balance5

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Power of the market the world hellip

2D-Organizations2D-Balance

In search ofa New Balance

3D-Organizations3D-Balance

Switch3D

Business Innovationpowered by

Culture Innovation

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Its a revolution hellipItrsquos a drama hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Power of the market

Time

3D-Organizations3D-Balance

2D-Organizations2D-Balance

3D-Age2D-Age

Threat or opportunity

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

ldquoTough Statement

People who see 3D as a threat

have more power than people who

see 3D as an opportunity

A = Affirmative B = Negative

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We have to face the dramarsquos

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We have to reinventInnovation Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

From Continuous Improvementto Continuous Innovation6

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

CONSENSUSBased Improvement

2D-Information

2D-Smart Creativity

2D-Entrepreneurship

CONFLICTBased Innovation

3D-Information

3D-Smart Creativity

3D-Entrepreneurship

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Learning from the jungle hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Where is the source of the bio-diversity in a jungle

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

hellip at the edge (verge)

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Open Innovation starts at the edge

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Result a red monkey

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Drop the red monkey in the middle what happens

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red MonkeyHunters

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red Monkeyreg Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic EvolutionRed Monkey Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

Red Monkey Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS

SETTLERS

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation is a battle field

Comprehendthe battlefield

WHY

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS

SETTLERS

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation = Networking

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Who are the best networkers

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation is the resultof a red monkey that

has survived a conflict

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Recipe for successful innovation in 3D

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red MonkeyInnovation Management7

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Believers only

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We need Organic Evolution

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

OrganicEvolution

CREATORS

PIONEERS

FOLLOWERSSETTLERS

MISSIONING

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The most important word

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

3D-RESPECT

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Our Consensus Modelhas to change into a

ldquoRespectfulrdquo Conflict Model

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The second most important sticker

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

0032 472 61 71 51

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

copy GfK 2014| GfK DigiTension | September 23 2014 109

GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen

Kathy Sheehan | kathysheehangfkcom

copy GfK 2014| GfK DigiTension | September 23 2014 110

ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo

--- GfK Consumer Trends

the future of a marketrdquo

GfK Consumer Trends

copy GfK 2014| GfK DigiTension | September 23 2014 111

2014| A new world of hyper-personalization

copy GfK 2014| GfK DigiTension | September 23 2014 112

ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0

2014 | A world of worry about personal future

In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student

says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times

copy GfK 2014| GfK DigiTension | September 23 2014 113

ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter

Expenditures become extensions of experience

ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that

speak to you and will remain in your liferdquo

copy GfK 2014| GfK DigiTension | September 23 2014 114

A world that seems increasingly against me

Riots in Sweden

Political amp economic turmoil in Middle East

New questions about strength of Chinarsquos

long-bullish economyProtests in Brazil

Nothing is secret Nothing is private

Protests in Turkey

copy GfK 2014| GfK DigiTension | September 23 2014 115

Getting to Me | A Narrowing Focus

copy GfK 2014| GfK DigiTension | September 23 2014 116

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2

Breaking away from the crowd

-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average

globally versus 91 hours in 2009)

-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)

copy GfK 2014| GfK DigiTension | September 23 2014 117

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1

A growing focus on intimacy

ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value

+6 ranks from 2008 12 among 54 Personal Values

copy GfK 2014| GfK DigiTension | September 23 2014 118

A new social calculus

Asset In this crazy stressful world you have to focus on the things that

keep you on track and happy

Liability Too much time is wasted on things that arenrsquot important ndash who

really needs 900 ldquofriendsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 119

Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

Personal fulfillment is a rising priority

ExcitementldquoHaving stimulating experiencesrdquo

Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)

IndividualityldquoBeing different from othersrdquo

+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)

Curiosity ldquoWanting to explore and learn about new thingsrdquo

+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)

+6 +7

+8

copy GfK 2014| GfK DigiTension | September 23 2014 120

Others are a declining priority

-5-8

-4

Social stability ldquoSeeking stability of societyrdquo

Globally -8 to 29

Helpfulness ldquoMaking the effort to assist othersrdquo

-5 to 30

Friendship ldquoHaving close supportive friendsrdquo

-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

-11

Respecting AncestorsldquoSeeking stability of societyrdquo

Globally -11 ranks from 2008 to 28 today

copy GfK 2014| GfK DigiTension | September 23 2014 121

The drive will be toward accelerated intimacy

ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my

right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo

ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013

copy GfK 2014| GfK DigiTension | September 23 2014 122

See The Future - Innovation Opportunity Area 1 | Bio-design

Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions

copy GfK 2014| GfK DigiTension | September 23 2014 123

Three vectors exploring increasingly complex bio-data

Measure Me

Sense Me

Be Me

DNA-based skin care program

Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points

Cortex3D printing of customized exo-casts

Tissue regenerationAllows for custom reconstruction of body parts

Glybera ndash 2012First gene therapy treatment approved by European Commission

SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions

Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state

TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants

copy GfK 2014| GfK DigiTension | September 23 2014 124

Alzheimers Ecuador Making it personal

124

>

copy GfK 2014| GfK DigiTension | September 23 2014 125

Multi-tasking lifestyles and growing comfort with automation drive consumers to seek out solutions that anticipate plan and execute increasingly complex decision-making tasks using a variety of personal social and behavioral inputs

See The Future - Innovation Opportunity Area 2 | Anticipated Lifestyle

copy GfK 2014| GfK DigiTension | September 23 2014 126Roper Reports Worldwide 2008 and 2013 (short trend core 25 markets) QB2

Shop groceries Cooking for fun Eat on the go Planmanage finances

Home DIY Gardeningyardwork

62

42

21 23

14 16

70

51

30 30

19 19

2008 2013

Consumers increasingly ldquodoing morerdquo

globally who engaged in activity weekly or more often

copy GfK 2014| GfK DigiTension | September 23 2014 127

Attention spans are decreasing

Roper Reports Worldwide 2013 (mixed-mode trend core 25 markets age 15+) O2 httpwwwstatisticbraincomattention-span-statistics Associated Press httpwwwonlinegraduateprogramscominstant-america2009 data

30 of global consumers agree

ldquoIf a new technology product is not simple to use I lose interest in itrdquo (+2 pts from 2010)

1 in 4 people abandon a web page that takes more than four seconds to load

50 of mobile phone users abandon a page if it doesnrsquot load in 10 seconds

8 million reduction of searches on Google when slowing the results by just 410th of a second

28 Proportion of words are read on an average web page (593 words)

27 minutes is the average length of single Internet video watched

copy GfK 2014| GfK DigiTension | September 23 2014 128

Roper Reports US Spring 2014 Q38 (top-2 box) Roper Reports Worldwide 2013 QJ1O2 (US filter 15+ top-2 box on 7-point scale)

Consumers Expect Real-timeInformation amp Brand Experiences

+ =of consumers expect to be able to access content regardless of the device or platform

77

42agree ldquoTo me it is important to always be reachable wherever I amrdquo

27agree ldquoI really need the shops amp services I use to be available at all timesrdquo

Google Glass observes and records the world

ldquo15 minutes for a quote is out of touchrdquo

7frac12 minutes could save you on car insurance

copy GfK 2014| GfK DigiTension | September 23 2014 129Roper Reports Worldwide 2013 (mixed mode core 25 countries) O4 O9

Super Connected Consumers whoManage the real-time world are Emerging

These active social media users are

of global consumers are Super Connected Consumers

Always on the lookout for new products services

Look for novelty fun even in

everyday items

Spends lots of time researching brands before making major purchases

Technology empowersthem to do this

Greater propensity to switch if dissatisfied with

product service

More likely to have switched from name brands to less

expensive alternatives

More likely to used money-saving strategies

to get the best deal

True in developing as well as developed

markets

17

copy GfK 2014| GfK DigiTension | September 23 2014 130Roper Reports US 2012 Fall Core Q10 11 (online) RRUS 2000-1 Q92 93 (in-person)

Americans continue showing a greater openness and desire towards automation

A car that drives for you when you donrsquot feel like driving

Robots that do household tasks like cleaning amp cooking

Refrigerators that re-order groceries for you

4932

2000 2012

4635

3124

copy GfK 2014| GfK DigiTension | September 23 2014 131

Time saving solutions are the most critical

What is innovation to you

Easier way of doing something (78)

Faster way of doing something (72)

Something I didnrsquot know I needed (44)

Something that my friends will notice (29)

Roper Reports US 2013 February (Telecell) Q4

copy GfK 2014| GfK DigiTension | September 23 2014 132

NEST Most people leave the house at one temperature and forget to change it So Nest learns your schedule programs itself and can be controlled from your phone Teach it well and Nest can lower your heating and cooling bills up to 20

Devices get smarter and more interconnected as we move toward the lsquoInternet of Thingsrsquo

Automation

Coordination

Roomba

httpnestcomliving-with-nest

Computer-controlled sensors find open parking spaces based on their estimation of the proximity of other vehicles Once an open space is detected it directs the vehicles steering wheel to parallel park the car The driver controls the speed of the car via the gas and brake pedals the maneuvering of the vehicle into the parking space is done by the car itself

httponlinewsjcomarticleSB10001424052748703734504575125883649914708html

Anticipation

The ldquoInternet of Thingsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 133

Anticipated Actions | Nissan Paint

>

copy GfK 2014| GfK DigiTension | September 23 2014 134

Email kathysheehangfkcom

bloggfkcom

Mobile

Blog

M +1 212 464 7972

copy GfK 2014| GfK DigiTension | September 23 2014 135

  • Slide 1
  • Slide 2
  • GfK digitension
  • Slide 4
  • Integration is key for delivering true richness
  • Our new organisation model research skills versus industry e
  • Connecting the dots
  • Slide 8
  • A fast changing consumer driven digital age
  • The explosion of digital devices and internet accessibility hav
  • And consumers expect brands to fit their flexible always conne
  • With consumerrsquos fast adoption of social media everything is mor
  • As a result purchase pathways can be extremely complex
  • We have integrated these new evolutions in our RampD and research
  • Slide 15
  • Exploring the mobile web and the people who use ithellip
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Event app
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Slide 58
  • Slide 59
  • Introduction
  • Slide 61
  • Chicken
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Getting to me
  • Slide 110
  • 2014| A new world of hyper-personalization
  • 2014 | A world of worry about personal future
  • Expenditures become extensions of experience
  • A world that seems increasingly against me
  • Getting to Me | A Narrowing Focus
  • Breaking away from the crowd
  • A growing focus on intimacy
  • A new social calculus
  • Personal fulfillment is a rising priority
  • Others are a declining priority
  • The drive will be toward accelerated intimacy
  • See The Future - Innovation Opportunity Area 1 | Bio-design
  • Slide 123
  • Alzheimers Ecuador Making it personal
  • Slide 125
  • Consumers increasingly ldquodoing morerdquo
  • Attention spans are decreasing
  • Consumers Expect Real-time Information amp Brand Experiences
  • Super Connected Consumers who Manage the real-time world are Em
  • Americans continue showing a greater openness and desire toward
  • Time saving solutions are the most critical
  • Slide 132
  • Anticipated Actions | Nissan Paint
  • Slide 134
  • Slide 135
Page 20: Presentatie plenair 1 - Jef Staes, Kathy Sheehan

21copy GfK 2014 | Digitension

Event app

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

jefstaes

You are a SheepOrganizations in Search of a New Balance

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Its a story about learning change

amp innovationIts a story

about Switch3DSheep Smarts Red Monkeys

Culture Innovation amp Brains

Awak

enin

g

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Dis

clai

mer

Any resemblancewith real persons or

organizations is unintentionally

Im not responsiblefor any mental discomfort during or after the session

Kempen Belgium

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

83 SlidesFa

st

40 Minutes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Letrsquos start hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

What the fk is happening

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

A dramatic story in 7 steps hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global information wavePowered by the Internet 1

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

6 Paradigm Changing Events

1771 Industrial Revolution

1829 Steam Railways

1875 Steel ElectricityHeavy Engineering

1908 Oil AutomobilesMass Production

1971 Information TechnologyTelecommunication

New Global RealityInformation lsquobecomesrsquo

the 5the element

2013

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

6 Paradigm Changing Events

1771 Industrial Revolution

1829 Steam Railways

1875 Steel ElectricityHeavy Engineering

1908 Oil AutomobilesMass Production

1971 Information TechnologyTelecommunication

New Global RealityInformation lsquobecomesrsquo

the 5the element

2013

PASSIONevolution

For people without passion in

evolution information has no value

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Whats the impact of theglobal information wave

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D becomes 3DPowered by Information2

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Power of the market the world hellip

Information Shortage Information Luxury

Switch3D

2D-Age

3D-Age

ldquoINFO-FUELEDrdquoOrganizations

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Switch3D

The origin of 3D-Species

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global 3D-Smart WavePowered by 3D-Learning3

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global 3D-Smart WavePowered by 3D-Learning3 But first hellip

The world of 2D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Schools hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Information Flow

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Talent Limiter

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Tough Statement

In 2D-Schools you dont get a degree

based on passion for your talents but

on your ability to study stuff without

passion and talent

A = Affirmative B = Negative

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Can it get any worse

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Then we went to work in2D-Organizations hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Education Information Shortage

2D-Low Salary 2D-High Salary

2D-Organizations

2D-Organograms2D-Managers

2D-Function Description

2D-Appraisal Talks

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Houston we have a problem

very big global

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

ldquoIf you put fences around peopleyou get sheep

William McKnight (former CEO of 3M)

hellip with a Diploma and a Function Descriptionrdquo

Jef Staes (former sheep)

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Work Space

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Sheep Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Human Resources Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Protest

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Lost Generation

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

80Not Engaged

ldquoNot Passionateabout Evolutionrdquo

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Tough Statement

In 2D-Organizations you dont get

work based on your passion and talents

but on your ability to work without

passion and talent

A = Affirmative B = Negative

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

What are 3D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

3D-Smarts 3D-COMPETENCES

TALENTSDIVERSITY-VALUE

PASSIONEVOLUTION-SUFFERING

INFORMATIONFLOW

ACTIONRESULT-DOPAMINELearning is a physical process

Real learning only happens when you

are in the groove with your talents

Jef Staes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Whats the impact of theglobal 3D-Smart wave

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global 3D-Innovation WavePowered by 3D-Smarts4

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Information Innovation

There are nosecrets anymore

3D-SMARTS

Passion in Evolutio

n

EntrepreneurshipBright Creative

Creative Destruction

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Introduction

Ships in trouble

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Chicken

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We face an ldquoExtinction Level Eventrdquo for 2D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The Rise and Fall of My Generation hellip

Power of the market the world hellip

Information Shortage Information Luxury

2D-Age

3D-Age

INFO FUELED

Rise2D-Smarts

Fall2D-Smarts

Rise3D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global SOS

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global SOS

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organizations in Search of a New Balance5

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Power of the market the world hellip

2D-Organizations2D-Balance

In search ofa New Balance

3D-Organizations3D-Balance

Switch3D

Business Innovationpowered by

Culture Innovation

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Its a revolution hellipItrsquos a drama hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Power of the market

Time

3D-Organizations3D-Balance

2D-Organizations2D-Balance

3D-Age2D-Age

Threat or opportunity

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

ldquoTough Statement

People who see 3D as a threat

have more power than people who

see 3D as an opportunity

A = Affirmative B = Negative

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We have to face the dramarsquos

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We have to reinventInnovation Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

From Continuous Improvementto Continuous Innovation6

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

CONSENSUSBased Improvement

2D-Information

2D-Smart Creativity

2D-Entrepreneurship

CONFLICTBased Innovation

3D-Information

3D-Smart Creativity

3D-Entrepreneurship

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Learning from the jungle hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Where is the source of the bio-diversity in a jungle

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

hellip at the edge (verge)

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Open Innovation starts at the edge

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Result a red monkey

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Drop the red monkey in the middle what happens

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red MonkeyHunters

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red Monkeyreg Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic EvolutionRed Monkey Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

Red Monkey Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS

SETTLERS

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation is a battle field

Comprehendthe battlefield

WHY

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS

SETTLERS

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation = Networking

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Who are the best networkers

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation is the resultof a red monkey that

has survived a conflict

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Recipe for successful innovation in 3D

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red MonkeyInnovation Management7

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Believers only

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We need Organic Evolution

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

OrganicEvolution

CREATORS

PIONEERS

FOLLOWERSSETTLERS

MISSIONING

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The most important word

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

3D-RESPECT

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Our Consensus Modelhas to change into a

ldquoRespectfulrdquo Conflict Model

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The second most important sticker

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

0032 472 61 71 51

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

copy GfK 2014| GfK DigiTension | September 23 2014 109

GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen

Kathy Sheehan | kathysheehangfkcom

copy GfK 2014| GfK DigiTension | September 23 2014 110

ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo

--- GfK Consumer Trends

the future of a marketrdquo

GfK Consumer Trends

copy GfK 2014| GfK DigiTension | September 23 2014 111

2014| A new world of hyper-personalization

copy GfK 2014| GfK DigiTension | September 23 2014 112

ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0

2014 | A world of worry about personal future

In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student

says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times

copy GfK 2014| GfK DigiTension | September 23 2014 113

ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter

Expenditures become extensions of experience

ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that

speak to you and will remain in your liferdquo

copy GfK 2014| GfK DigiTension | September 23 2014 114

A world that seems increasingly against me

Riots in Sweden

Political amp economic turmoil in Middle East

New questions about strength of Chinarsquos

long-bullish economyProtests in Brazil

Nothing is secret Nothing is private

Protests in Turkey

copy GfK 2014| GfK DigiTension | September 23 2014 115

Getting to Me | A Narrowing Focus

copy GfK 2014| GfK DigiTension | September 23 2014 116

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2

Breaking away from the crowd

-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average

globally versus 91 hours in 2009)

-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)

copy GfK 2014| GfK DigiTension | September 23 2014 117

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1

A growing focus on intimacy

ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value

+6 ranks from 2008 12 among 54 Personal Values

copy GfK 2014| GfK DigiTension | September 23 2014 118

A new social calculus

Asset In this crazy stressful world you have to focus on the things that

keep you on track and happy

Liability Too much time is wasted on things that arenrsquot important ndash who

really needs 900 ldquofriendsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 119

Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

Personal fulfillment is a rising priority

ExcitementldquoHaving stimulating experiencesrdquo

Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)

IndividualityldquoBeing different from othersrdquo

+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)

Curiosity ldquoWanting to explore and learn about new thingsrdquo

+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)

+6 +7

+8

copy GfK 2014| GfK DigiTension | September 23 2014 120

Others are a declining priority

-5-8

-4

Social stability ldquoSeeking stability of societyrdquo

Globally -8 to 29

Helpfulness ldquoMaking the effort to assist othersrdquo

-5 to 30

Friendship ldquoHaving close supportive friendsrdquo

-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

-11

Respecting AncestorsldquoSeeking stability of societyrdquo

Globally -11 ranks from 2008 to 28 today

copy GfK 2014| GfK DigiTension | September 23 2014 121

The drive will be toward accelerated intimacy

ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my

right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo

ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013

copy GfK 2014| GfK DigiTension | September 23 2014 122

See The Future - Innovation Opportunity Area 1 | Bio-design

Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions

copy GfK 2014| GfK DigiTension | September 23 2014 123

Three vectors exploring increasingly complex bio-data

Measure Me

Sense Me

Be Me

DNA-based skin care program

Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points

Cortex3D printing of customized exo-casts

Tissue regenerationAllows for custom reconstruction of body parts

Glybera ndash 2012First gene therapy treatment approved by European Commission

SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions

Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state

TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants

copy GfK 2014| GfK DigiTension | September 23 2014 124

Alzheimers Ecuador Making it personal

124

>

copy GfK 2014| GfK DigiTension | September 23 2014 125

Multi-tasking lifestyles and growing comfort with automation drive consumers to seek out solutions that anticipate plan and execute increasingly complex decision-making tasks using a variety of personal social and behavioral inputs

See The Future - Innovation Opportunity Area 2 | Anticipated Lifestyle

copy GfK 2014| GfK DigiTension | September 23 2014 126Roper Reports Worldwide 2008 and 2013 (short trend core 25 markets) QB2

Shop groceries Cooking for fun Eat on the go Planmanage finances

Home DIY Gardeningyardwork

62

42

21 23

14 16

70

51

30 30

19 19

2008 2013

Consumers increasingly ldquodoing morerdquo

globally who engaged in activity weekly or more often

copy GfK 2014| GfK DigiTension | September 23 2014 127

Attention spans are decreasing

Roper Reports Worldwide 2013 (mixed-mode trend core 25 markets age 15+) O2 httpwwwstatisticbraincomattention-span-statistics Associated Press httpwwwonlinegraduateprogramscominstant-america2009 data

30 of global consumers agree

ldquoIf a new technology product is not simple to use I lose interest in itrdquo (+2 pts from 2010)

1 in 4 people abandon a web page that takes more than four seconds to load

50 of mobile phone users abandon a page if it doesnrsquot load in 10 seconds

8 million reduction of searches on Google when slowing the results by just 410th of a second

28 Proportion of words are read on an average web page (593 words)

27 minutes is the average length of single Internet video watched

copy GfK 2014| GfK DigiTension | September 23 2014 128

Roper Reports US Spring 2014 Q38 (top-2 box) Roper Reports Worldwide 2013 QJ1O2 (US filter 15+ top-2 box on 7-point scale)

Consumers Expect Real-timeInformation amp Brand Experiences

+ =of consumers expect to be able to access content regardless of the device or platform

77

42agree ldquoTo me it is important to always be reachable wherever I amrdquo

27agree ldquoI really need the shops amp services I use to be available at all timesrdquo

Google Glass observes and records the world

ldquo15 minutes for a quote is out of touchrdquo

7frac12 minutes could save you on car insurance

copy GfK 2014| GfK DigiTension | September 23 2014 129Roper Reports Worldwide 2013 (mixed mode core 25 countries) O4 O9

Super Connected Consumers whoManage the real-time world are Emerging

These active social media users are

of global consumers are Super Connected Consumers

Always on the lookout for new products services

Look for novelty fun even in

everyday items

Spends lots of time researching brands before making major purchases

Technology empowersthem to do this

Greater propensity to switch if dissatisfied with

product service

More likely to have switched from name brands to less

expensive alternatives

More likely to used money-saving strategies

to get the best deal

True in developing as well as developed

markets

17

copy GfK 2014| GfK DigiTension | September 23 2014 130Roper Reports US 2012 Fall Core Q10 11 (online) RRUS 2000-1 Q92 93 (in-person)

Americans continue showing a greater openness and desire towards automation

A car that drives for you when you donrsquot feel like driving

Robots that do household tasks like cleaning amp cooking

Refrigerators that re-order groceries for you

4932

2000 2012

4635

3124

copy GfK 2014| GfK DigiTension | September 23 2014 131

Time saving solutions are the most critical

What is innovation to you

Easier way of doing something (78)

Faster way of doing something (72)

Something I didnrsquot know I needed (44)

Something that my friends will notice (29)

Roper Reports US 2013 February (Telecell) Q4

copy GfK 2014| GfK DigiTension | September 23 2014 132

NEST Most people leave the house at one temperature and forget to change it So Nest learns your schedule programs itself and can be controlled from your phone Teach it well and Nest can lower your heating and cooling bills up to 20

Devices get smarter and more interconnected as we move toward the lsquoInternet of Thingsrsquo

Automation

Coordination

Roomba

httpnestcomliving-with-nest

Computer-controlled sensors find open parking spaces based on their estimation of the proximity of other vehicles Once an open space is detected it directs the vehicles steering wheel to parallel park the car The driver controls the speed of the car via the gas and brake pedals the maneuvering of the vehicle into the parking space is done by the car itself

httponlinewsjcomarticleSB10001424052748703734504575125883649914708html

Anticipation

The ldquoInternet of Thingsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 133

Anticipated Actions | Nissan Paint

>

copy GfK 2014| GfK DigiTension | September 23 2014 134

Email kathysheehangfkcom

bloggfkcom

Mobile

Blog

M +1 212 464 7972

copy GfK 2014| GfK DigiTension | September 23 2014 135

  • Slide 1
  • Slide 2
  • GfK digitension
  • Slide 4
  • Integration is key for delivering true richness
  • Our new organisation model research skills versus industry e
  • Connecting the dots
  • Slide 8
  • A fast changing consumer driven digital age
  • The explosion of digital devices and internet accessibility hav
  • And consumers expect brands to fit their flexible always conne
  • With consumerrsquos fast adoption of social media everything is mor
  • As a result purchase pathways can be extremely complex
  • We have integrated these new evolutions in our RampD and research
  • Slide 15
  • Exploring the mobile web and the people who use ithellip
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Event app
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Slide 58
  • Slide 59
  • Introduction
  • Slide 61
  • Chicken
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Getting to me
  • Slide 110
  • 2014| A new world of hyper-personalization
  • 2014 | A world of worry about personal future
  • Expenditures become extensions of experience
  • A world that seems increasingly against me
  • Getting to Me | A Narrowing Focus
  • Breaking away from the crowd
  • A growing focus on intimacy
  • A new social calculus
  • Personal fulfillment is a rising priority
  • Others are a declining priority
  • The drive will be toward accelerated intimacy
  • See The Future - Innovation Opportunity Area 1 | Bio-design
  • Slide 123
  • Alzheimers Ecuador Making it personal
  • Slide 125
  • Consumers increasingly ldquodoing morerdquo
  • Attention spans are decreasing
  • Consumers Expect Real-time Information amp Brand Experiences
  • Super Connected Consumers who Manage the real-time world are Em
  • Americans continue showing a greater openness and desire toward
  • Time saving solutions are the most critical
  • Slide 132
  • Anticipated Actions | Nissan Paint
  • Slide 134
  • Slide 135
Page 21: Presentatie plenair 1 - Jef Staes, Kathy Sheehan

Event app

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

jefstaes

You are a SheepOrganizations in Search of a New Balance

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Its a story about learning change

amp innovationIts a story

about Switch3DSheep Smarts Red Monkeys

Culture Innovation amp Brains

Awak

enin

g

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Dis

clai

mer

Any resemblancewith real persons or

organizations is unintentionally

Im not responsiblefor any mental discomfort during or after the session

Kempen Belgium

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

83 SlidesFa

st

40 Minutes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Letrsquos start hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

What the fk is happening

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

A dramatic story in 7 steps hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global information wavePowered by the Internet 1

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

6 Paradigm Changing Events

1771 Industrial Revolution

1829 Steam Railways

1875 Steel ElectricityHeavy Engineering

1908 Oil AutomobilesMass Production

1971 Information TechnologyTelecommunication

New Global RealityInformation lsquobecomesrsquo

the 5the element

2013

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

6 Paradigm Changing Events

1771 Industrial Revolution

1829 Steam Railways

1875 Steel ElectricityHeavy Engineering

1908 Oil AutomobilesMass Production

1971 Information TechnologyTelecommunication

New Global RealityInformation lsquobecomesrsquo

the 5the element

2013

PASSIONevolution

For people without passion in

evolution information has no value

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Whats the impact of theglobal information wave

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D becomes 3DPowered by Information2

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Power of the market the world hellip

Information Shortage Information Luxury

Switch3D

2D-Age

3D-Age

ldquoINFO-FUELEDrdquoOrganizations

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Switch3D

The origin of 3D-Species

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global 3D-Smart WavePowered by 3D-Learning3

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global 3D-Smart WavePowered by 3D-Learning3 But first hellip

The world of 2D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Schools hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Information Flow

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Talent Limiter

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Tough Statement

In 2D-Schools you dont get a degree

based on passion for your talents but

on your ability to study stuff without

passion and talent

A = Affirmative B = Negative

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Can it get any worse

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Then we went to work in2D-Organizations hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Education Information Shortage

2D-Low Salary 2D-High Salary

2D-Organizations

2D-Organograms2D-Managers

2D-Function Description

2D-Appraisal Talks

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Houston we have a problem

very big global

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

ldquoIf you put fences around peopleyou get sheep

William McKnight (former CEO of 3M)

hellip with a Diploma and a Function Descriptionrdquo

Jef Staes (former sheep)

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Work Space

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Sheep Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Human Resources Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Protest

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Lost Generation

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

80Not Engaged

ldquoNot Passionateabout Evolutionrdquo

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Tough Statement

In 2D-Organizations you dont get

work based on your passion and talents

but on your ability to work without

passion and talent

A = Affirmative B = Negative

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

What are 3D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

3D-Smarts 3D-COMPETENCES

TALENTSDIVERSITY-VALUE

PASSIONEVOLUTION-SUFFERING

INFORMATIONFLOW

ACTIONRESULT-DOPAMINELearning is a physical process

Real learning only happens when you

are in the groove with your talents

Jef Staes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Whats the impact of theglobal 3D-Smart wave

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global 3D-Innovation WavePowered by 3D-Smarts4

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Information Innovation

There are nosecrets anymore

3D-SMARTS

Passion in Evolutio

n

EntrepreneurshipBright Creative

Creative Destruction

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Introduction

Ships in trouble

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Chicken

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We face an ldquoExtinction Level Eventrdquo for 2D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The Rise and Fall of My Generation hellip

Power of the market the world hellip

Information Shortage Information Luxury

2D-Age

3D-Age

INFO FUELED

Rise2D-Smarts

Fall2D-Smarts

Rise3D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global SOS

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global SOS

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organizations in Search of a New Balance5

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Power of the market the world hellip

2D-Organizations2D-Balance

In search ofa New Balance

3D-Organizations3D-Balance

Switch3D

Business Innovationpowered by

Culture Innovation

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Its a revolution hellipItrsquos a drama hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Power of the market

Time

3D-Organizations3D-Balance

2D-Organizations2D-Balance

3D-Age2D-Age

Threat or opportunity

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

ldquoTough Statement

People who see 3D as a threat

have more power than people who

see 3D as an opportunity

A = Affirmative B = Negative

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We have to face the dramarsquos

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We have to reinventInnovation Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

From Continuous Improvementto Continuous Innovation6

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

CONSENSUSBased Improvement

2D-Information

2D-Smart Creativity

2D-Entrepreneurship

CONFLICTBased Innovation

3D-Information

3D-Smart Creativity

3D-Entrepreneurship

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Learning from the jungle hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Where is the source of the bio-diversity in a jungle

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

hellip at the edge (verge)

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Open Innovation starts at the edge

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Result a red monkey

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Drop the red monkey in the middle what happens

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red MonkeyHunters

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red Monkeyreg Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic EvolutionRed Monkey Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

Red Monkey Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS

SETTLERS

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation is a battle field

Comprehendthe battlefield

WHY

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS

SETTLERS

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation = Networking

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Who are the best networkers

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation is the resultof a red monkey that

has survived a conflict

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Recipe for successful innovation in 3D

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red MonkeyInnovation Management7

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Believers only

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We need Organic Evolution

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

OrganicEvolution

CREATORS

PIONEERS

FOLLOWERSSETTLERS

MISSIONING

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The most important word

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

3D-RESPECT

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Our Consensus Modelhas to change into a

ldquoRespectfulrdquo Conflict Model

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The second most important sticker

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

0032 472 61 71 51

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

copy GfK 2014| GfK DigiTension | September 23 2014 109

GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen

Kathy Sheehan | kathysheehangfkcom

copy GfK 2014| GfK DigiTension | September 23 2014 110

ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo

--- GfK Consumer Trends

the future of a marketrdquo

GfK Consumer Trends

copy GfK 2014| GfK DigiTension | September 23 2014 111

2014| A new world of hyper-personalization

copy GfK 2014| GfK DigiTension | September 23 2014 112

ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0

2014 | A world of worry about personal future

In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student

says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times

copy GfK 2014| GfK DigiTension | September 23 2014 113

ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter

Expenditures become extensions of experience

ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that

speak to you and will remain in your liferdquo

copy GfK 2014| GfK DigiTension | September 23 2014 114

A world that seems increasingly against me

Riots in Sweden

Political amp economic turmoil in Middle East

New questions about strength of Chinarsquos

long-bullish economyProtests in Brazil

Nothing is secret Nothing is private

Protests in Turkey

copy GfK 2014| GfK DigiTension | September 23 2014 115

Getting to Me | A Narrowing Focus

copy GfK 2014| GfK DigiTension | September 23 2014 116

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2

Breaking away from the crowd

-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average

globally versus 91 hours in 2009)

-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)

copy GfK 2014| GfK DigiTension | September 23 2014 117

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1

A growing focus on intimacy

ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value

+6 ranks from 2008 12 among 54 Personal Values

copy GfK 2014| GfK DigiTension | September 23 2014 118

A new social calculus

Asset In this crazy stressful world you have to focus on the things that

keep you on track and happy

Liability Too much time is wasted on things that arenrsquot important ndash who

really needs 900 ldquofriendsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 119

Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

Personal fulfillment is a rising priority

ExcitementldquoHaving stimulating experiencesrdquo

Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)

IndividualityldquoBeing different from othersrdquo

+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)

Curiosity ldquoWanting to explore and learn about new thingsrdquo

+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)

+6 +7

+8

copy GfK 2014| GfK DigiTension | September 23 2014 120

Others are a declining priority

-5-8

-4

Social stability ldquoSeeking stability of societyrdquo

Globally -8 to 29

Helpfulness ldquoMaking the effort to assist othersrdquo

-5 to 30

Friendship ldquoHaving close supportive friendsrdquo

-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

-11

Respecting AncestorsldquoSeeking stability of societyrdquo

Globally -11 ranks from 2008 to 28 today

copy GfK 2014| GfK DigiTension | September 23 2014 121

The drive will be toward accelerated intimacy

ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my

right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo

ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013

copy GfK 2014| GfK DigiTension | September 23 2014 122

See The Future - Innovation Opportunity Area 1 | Bio-design

Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions

copy GfK 2014| GfK DigiTension | September 23 2014 123

Three vectors exploring increasingly complex bio-data

Measure Me

Sense Me

Be Me

DNA-based skin care program

Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points

Cortex3D printing of customized exo-casts

Tissue regenerationAllows for custom reconstruction of body parts

Glybera ndash 2012First gene therapy treatment approved by European Commission

SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions

Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state

TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants

copy GfK 2014| GfK DigiTension | September 23 2014 124

Alzheimers Ecuador Making it personal

124

>

copy GfK 2014| GfK DigiTension | September 23 2014 125

Multi-tasking lifestyles and growing comfort with automation drive consumers to seek out solutions that anticipate plan and execute increasingly complex decision-making tasks using a variety of personal social and behavioral inputs

See The Future - Innovation Opportunity Area 2 | Anticipated Lifestyle

copy GfK 2014| GfK DigiTension | September 23 2014 126Roper Reports Worldwide 2008 and 2013 (short trend core 25 markets) QB2

Shop groceries Cooking for fun Eat on the go Planmanage finances

Home DIY Gardeningyardwork

62

42

21 23

14 16

70

51

30 30

19 19

2008 2013

Consumers increasingly ldquodoing morerdquo

globally who engaged in activity weekly or more often

copy GfK 2014| GfK DigiTension | September 23 2014 127

Attention spans are decreasing

Roper Reports Worldwide 2013 (mixed-mode trend core 25 markets age 15+) O2 httpwwwstatisticbraincomattention-span-statistics Associated Press httpwwwonlinegraduateprogramscominstant-america2009 data

30 of global consumers agree

ldquoIf a new technology product is not simple to use I lose interest in itrdquo (+2 pts from 2010)

1 in 4 people abandon a web page that takes more than four seconds to load

50 of mobile phone users abandon a page if it doesnrsquot load in 10 seconds

8 million reduction of searches on Google when slowing the results by just 410th of a second

28 Proportion of words are read on an average web page (593 words)

27 minutes is the average length of single Internet video watched

copy GfK 2014| GfK DigiTension | September 23 2014 128

Roper Reports US Spring 2014 Q38 (top-2 box) Roper Reports Worldwide 2013 QJ1O2 (US filter 15+ top-2 box on 7-point scale)

Consumers Expect Real-timeInformation amp Brand Experiences

+ =of consumers expect to be able to access content regardless of the device or platform

77

42agree ldquoTo me it is important to always be reachable wherever I amrdquo

27agree ldquoI really need the shops amp services I use to be available at all timesrdquo

Google Glass observes and records the world

ldquo15 minutes for a quote is out of touchrdquo

7frac12 minutes could save you on car insurance

copy GfK 2014| GfK DigiTension | September 23 2014 129Roper Reports Worldwide 2013 (mixed mode core 25 countries) O4 O9

Super Connected Consumers whoManage the real-time world are Emerging

These active social media users are

of global consumers are Super Connected Consumers

Always on the lookout for new products services

Look for novelty fun even in

everyday items

Spends lots of time researching brands before making major purchases

Technology empowersthem to do this

Greater propensity to switch if dissatisfied with

product service

More likely to have switched from name brands to less

expensive alternatives

More likely to used money-saving strategies

to get the best deal

True in developing as well as developed

markets

17

copy GfK 2014| GfK DigiTension | September 23 2014 130Roper Reports US 2012 Fall Core Q10 11 (online) RRUS 2000-1 Q92 93 (in-person)

Americans continue showing a greater openness and desire towards automation

A car that drives for you when you donrsquot feel like driving

Robots that do household tasks like cleaning amp cooking

Refrigerators that re-order groceries for you

4932

2000 2012

4635

3124

copy GfK 2014| GfK DigiTension | September 23 2014 131

Time saving solutions are the most critical

What is innovation to you

Easier way of doing something (78)

Faster way of doing something (72)

Something I didnrsquot know I needed (44)

Something that my friends will notice (29)

Roper Reports US 2013 February (Telecell) Q4

copy GfK 2014| GfK DigiTension | September 23 2014 132

NEST Most people leave the house at one temperature and forget to change it So Nest learns your schedule programs itself and can be controlled from your phone Teach it well and Nest can lower your heating and cooling bills up to 20

Devices get smarter and more interconnected as we move toward the lsquoInternet of Thingsrsquo

Automation

Coordination

Roomba

httpnestcomliving-with-nest

Computer-controlled sensors find open parking spaces based on their estimation of the proximity of other vehicles Once an open space is detected it directs the vehicles steering wheel to parallel park the car The driver controls the speed of the car via the gas and brake pedals the maneuvering of the vehicle into the parking space is done by the car itself

httponlinewsjcomarticleSB10001424052748703734504575125883649914708html

Anticipation

The ldquoInternet of Thingsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 133

Anticipated Actions | Nissan Paint

>

copy GfK 2014| GfK DigiTension | September 23 2014 134

Email kathysheehangfkcom

bloggfkcom

Mobile

Blog

M +1 212 464 7972

copy GfK 2014| GfK DigiTension | September 23 2014 135

  • Slide 1
  • Slide 2
  • GfK digitension
  • Slide 4
  • Integration is key for delivering true richness
  • Our new organisation model research skills versus industry e
  • Connecting the dots
  • Slide 8
  • A fast changing consumer driven digital age
  • The explosion of digital devices and internet accessibility hav
  • And consumers expect brands to fit their flexible always conne
  • With consumerrsquos fast adoption of social media everything is mor
  • As a result purchase pathways can be extremely complex
  • We have integrated these new evolutions in our RampD and research
  • Slide 15
  • Exploring the mobile web and the people who use ithellip
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Event app
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Slide 58
  • Slide 59
  • Introduction
  • Slide 61
  • Chicken
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Getting to me
  • Slide 110
  • 2014| A new world of hyper-personalization
  • 2014 | A world of worry about personal future
  • Expenditures become extensions of experience
  • A world that seems increasingly against me
  • Getting to Me | A Narrowing Focus
  • Breaking away from the crowd
  • A growing focus on intimacy
  • A new social calculus
  • Personal fulfillment is a rising priority
  • Others are a declining priority
  • The drive will be toward accelerated intimacy
  • See The Future - Innovation Opportunity Area 1 | Bio-design
  • Slide 123
  • Alzheimers Ecuador Making it personal
  • Slide 125
  • Consumers increasingly ldquodoing morerdquo
  • Attention spans are decreasing
  • Consumers Expect Real-time Information amp Brand Experiences
  • Super Connected Consumers who Manage the real-time world are Em
  • Americans continue showing a greater openness and desire toward
  • Time saving solutions are the most critical
  • Slide 132
  • Anticipated Actions | Nissan Paint
  • Slide 134
  • Slide 135
Page 22: Presentatie plenair 1 - Jef Staes, Kathy Sheehan

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

jefstaes

You are a SheepOrganizations in Search of a New Balance

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Its a story about learning change

amp innovationIts a story

about Switch3DSheep Smarts Red Monkeys

Culture Innovation amp Brains

Awak

enin

g

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Dis

clai

mer

Any resemblancewith real persons or

organizations is unintentionally

Im not responsiblefor any mental discomfort during or after the session

Kempen Belgium

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

83 SlidesFa

st

40 Minutes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Letrsquos start hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

What the fk is happening

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

A dramatic story in 7 steps hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global information wavePowered by the Internet 1

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

6 Paradigm Changing Events

1771 Industrial Revolution

1829 Steam Railways

1875 Steel ElectricityHeavy Engineering

1908 Oil AutomobilesMass Production

1971 Information TechnologyTelecommunication

New Global RealityInformation lsquobecomesrsquo

the 5the element

2013

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

6 Paradigm Changing Events

1771 Industrial Revolution

1829 Steam Railways

1875 Steel ElectricityHeavy Engineering

1908 Oil AutomobilesMass Production

1971 Information TechnologyTelecommunication

New Global RealityInformation lsquobecomesrsquo

the 5the element

2013

PASSIONevolution

For people without passion in

evolution information has no value

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Whats the impact of theglobal information wave

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D becomes 3DPowered by Information2

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Power of the market the world hellip

Information Shortage Information Luxury

Switch3D

2D-Age

3D-Age

ldquoINFO-FUELEDrdquoOrganizations

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Switch3D

The origin of 3D-Species

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global 3D-Smart WavePowered by 3D-Learning3

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global 3D-Smart WavePowered by 3D-Learning3 But first hellip

The world of 2D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Schools hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Information Flow

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Talent Limiter

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Tough Statement

In 2D-Schools you dont get a degree

based on passion for your talents but

on your ability to study stuff without

passion and talent

A = Affirmative B = Negative

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Can it get any worse

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Then we went to work in2D-Organizations hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Education Information Shortage

2D-Low Salary 2D-High Salary

2D-Organizations

2D-Organograms2D-Managers

2D-Function Description

2D-Appraisal Talks

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Houston we have a problem

very big global

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

ldquoIf you put fences around peopleyou get sheep

William McKnight (former CEO of 3M)

hellip with a Diploma and a Function Descriptionrdquo

Jef Staes (former sheep)

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Work Space

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Sheep Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Human Resources Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Protest

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Lost Generation

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

80Not Engaged

ldquoNot Passionateabout Evolutionrdquo

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Tough Statement

In 2D-Organizations you dont get

work based on your passion and talents

but on your ability to work without

passion and talent

A = Affirmative B = Negative

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

What are 3D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

3D-Smarts 3D-COMPETENCES

TALENTSDIVERSITY-VALUE

PASSIONEVOLUTION-SUFFERING

INFORMATIONFLOW

ACTIONRESULT-DOPAMINELearning is a physical process

Real learning only happens when you

are in the groove with your talents

Jef Staes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Whats the impact of theglobal 3D-Smart wave

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global 3D-Innovation WavePowered by 3D-Smarts4

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Information Innovation

There are nosecrets anymore

3D-SMARTS

Passion in Evolutio

n

EntrepreneurshipBright Creative

Creative Destruction

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Introduction

Ships in trouble

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Chicken

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We face an ldquoExtinction Level Eventrdquo for 2D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The Rise and Fall of My Generation hellip

Power of the market the world hellip

Information Shortage Information Luxury

2D-Age

3D-Age

INFO FUELED

Rise2D-Smarts

Fall2D-Smarts

Rise3D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global SOS

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global SOS

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organizations in Search of a New Balance5

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Power of the market the world hellip

2D-Organizations2D-Balance

In search ofa New Balance

3D-Organizations3D-Balance

Switch3D

Business Innovationpowered by

Culture Innovation

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Its a revolution hellipItrsquos a drama hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Power of the market

Time

3D-Organizations3D-Balance

2D-Organizations2D-Balance

3D-Age2D-Age

Threat or opportunity

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

ldquoTough Statement

People who see 3D as a threat

have more power than people who

see 3D as an opportunity

A = Affirmative B = Negative

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We have to face the dramarsquos

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We have to reinventInnovation Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

From Continuous Improvementto Continuous Innovation6

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

CONSENSUSBased Improvement

2D-Information

2D-Smart Creativity

2D-Entrepreneurship

CONFLICTBased Innovation

3D-Information

3D-Smart Creativity

3D-Entrepreneurship

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Learning from the jungle hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Where is the source of the bio-diversity in a jungle

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

hellip at the edge (verge)

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Open Innovation starts at the edge

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Result a red monkey

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Drop the red monkey in the middle what happens

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red MonkeyHunters

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red Monkeyreg Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic EvolutionRed Monkey Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

Red Monkey Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS

SETTLERS

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation is a battle field

Comprehendthe battlefield

WHY

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS

SETTLERS

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation = Networking

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Who are the best networkers

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation is the resultof a red monkey that

has survived a conflict

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Recipe for successful innovation in 3D

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red MonkeyInnovation Management7

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Believers only

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We need Organic Evolution

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

OrganicEvolution

CREATORS

PIONEERS

FOLLOWERSSETTLERS

MISSIONING

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The most important word

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

3D-RESPECT

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Our Consensus Modelhas to change into a

ldquoRespectfulrdquo Conflict Model

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The second most important sticker

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

0032 472 61 71 51

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

copy GfK 2014| GfK DigiTension | September 23 2014 109

GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen

Kathy Sheehan | kathysheehangfkcom

copy GfK 2014| GfK DigiTension | September 23 2014 110

ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo

--- GfK Consumer Trends

the future of a marketrdquo

GfK Consumer Trends

copy GfK 2014| GfK DigiTension | September 23 2014 111

2014| A new world of hyper-personalization

copy GfK 2014| GfK DigiTension | September 23 2014 112

ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0

2014 | A world of worry about personal future

In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student

says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times

copy GfK 2014| GfK DigiTension | September 23 2014 113

ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter

Expenditures become extensions of experience

ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that

speak to you and will remain in your liferdquo

copy GfK 2014| GfK DigiTension | September 23 2014 114

A world that seems increasingly against me

Riots in Sweden

Political amp economic turmoil in Middle East

New questions about strength of Chinarsquos

long-bullish economyProtests in Brazil

Nothing is secret Nothing is private

Protests in Turkey

copy GfK 2014| GfK DigiTension | September 23 2014 115

Getting to Me | A Narrowing Focus

copy GfK 2014| GfK DigiTension | September 23 2014 116

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2

Breaking away from the crowd

-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average

globally versus 91 hours in 2009)

-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)

copy GfK 2014| GfK DigiTension | September 23 2014 117

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1

A growing focus on intimacy

ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value

+6 ranks from 2008 12 among 54 Personal Values

copy GfK 2014| GfK DigiTension | September 23 2014 118

A new social calculus

Asset In this crazy stressful world you have to focus on the things that

keep you on track and happy

Liability Too much time is wasted on things that arenrsquot important ndash who

really needs 900 ldquofriendsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 119

Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

Personal fulfillment is a rising priority

ExcitementldquoHaving stimulating experiencesrdquo

Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)

IndividualityldquoBeing different from othersrdquo

+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)

Curiosity ldquoWanting to explore and learn about new thingsrdquo

+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)

+6 +7

+8

copy GfK 2014| GfK DigiTension | September 23 2014 120

Others are a declining priority

-5-8

-4

Social stability ldquoSeeking stability of societyrdquo

Globally -8 to 29

Helpfulness ldquoMaking the effort to assist othersrdquo

-5 to 30

Friendship ldquoHaving close supportive friendsrdquo

-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

-11

Respecting AncestorsldquoSeeking stability of societyrdquo

Globally -11 ranks from 2008 to 28 today

copy GfK 2014| GfK DigiTension | September 23 2014 121

The drive will be toward accelerated intimacy

ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my

right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo

ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013

copy GfK 2014| GfK DigiTension | September 23 2014 122

See The Future - Innovation Opportunity Area 1 | Bio-design

Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions

copy GfK 2014| GfK DigiTension | September 23 2014 123

Three vectors exploring increasingly complex bio-data

Measure Me

Sense Me

Be Me

DNA-based skin care program

Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points

Cortex3D printing of customized exo-casts

Tissue regenerationAllows for custom reconstruction of body parts

Glybera ndash 2012First gene therapy treatment approved by European Commission

SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions

Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state

TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants

copy GfK 2014| GfK DigiTension | September 23 2014 124

Alzheimers Ecuador Making it personal

124

>

copy GfK 2014| GfK DigiTension | September 23 2014 125

Multi-tasking lifestyles and growing comfort with automation drive consumers to seek out solutions that anticipate plan and execute increasingly complex decision-making tasks using a variety of personal social and behavioral inputs

See The Future - Innovation Opportunity Area 2 | Anticipated Lifestyle

copy GfK 2014| GfK DigiTension | September 23 2014 126Roper Reports Worldwide 2008 and 2013 (short trend core 25 markets) QB2

Shop groceries Cooking for fun Eat on the go Planmanage finances

Home DIY Gardeningyardwork

62

42

21 23

14 16

70

51

30 30

19 19

2008 2013

Consumers increasingly ldquodoing morerdquo

globally who engaged in activity weekly or more often

copy GfK 2014| GfK DigiTension | September 23 2014 127

Attention spans are decreasing

Roper Reports Worldwide 2013 (mixed-mode trend core 25 markets age 15+) O2 httpwwwstatisticbraincomattention-span-statistics Associated Press httpwwwonlinegraduateprogramscominstant-america2009 data

30 of global consumers agree

ldquoIf a new technology product is not simple to use I lose interest in itrdquo (+2 pts from 2010)

1 in 4 people abandon a web page that takes more than four seconds to load

50 of mobile phone users abandon a page if it doesnrsquot load in 10 seconds

8 million reduction of searches on Google when slowing the results by just 410th of a second

28 Proportion of words are read on an average web page (593 words)

27 minutes is the average length of single Internet video watched

copy GfK 2014| GfK DigiTension | September 23 2014 128

Roper Reports US Spring 2014 Q38 (top-2 box) Roper Reports Worldwide 2013 QJ1O2 (US filter 15+ top-2 box on 7-point scale)

Consumers Expect Real-timeInformation amp Brand Experiences

+ =of consumers expect to be able to access content regardless of the device or platform

77

42agree ldquoTo me it is important to always be reachable wherever I amrdquo

27agree ldquoI really need the shops amp services I use to be available at all timesrdquo

Google Glass observes and records the world

ldquo15 minutes for a quote is out of touchrdquo

7frac12 minutes could save you on car insurance

copy GfK 2014| GfK DigiTension | September 23 2014 129Roper Reports Worldwide 2013 (mixed mode core 25 countries) O4 O9

Super Connected Consumers whoManage the real-time world are Emerging

These active social media users are

of global consumers are Super Connected Consumers

Always on the lookout for new products services

Look for novelty fun even in

everyday items

Spends lots of time researching brands before making major purchases

Technology empowersthem to do this

Greater propensity to switch if dissatisfied with

product service

More likely to have switched from name brands to less

expensive alternatives

More likely to used money-saving strategies

to get the best deal

True in developing as well as developed

markets

17

copy GfK 2014| GfK DigiTension | September 23 2014 130Roper Reports US 2012 Fall Core Q10 11 (online) RRUS 2000-1 Q92 93 (in-person)

Americans continue showing a greater openness and desire towards automation

A car that drives for you when you donrsquot feel like driving

Robots that do household tasks like cleaning amp cooking

Refrigerators that re-order groceries for you

4932

2000 2012

4635

3124

copy GfK 2014| GfK DigiTension | September 23 2014 131

Time saving solutions are the most critical

What is innovation to you

Easier way of doing something (78)

Faster way of doing something (72)

Something I didnrsquot know I needed (44)

Something that my friends will notice (29)

Roper Reports US 2013 February (Telecell) Q4

copy GfK 2014| GfK DigiTension | September 23 2014 132

NEST Most people leave the house at one temperature and forget to change it So Nest learns your schedule programs itself and can be controlled from your phone Teach it well and Nest can lower your heating and cooling bills up to 20

Devices get smarter and more interconnected as we move toward the lsquoInternet of Thingsrsquo

Automation

Coordination

Roomba

httpnestcomliving-with-nest

Computer-controlled sensors find open parking spaces based on their estimation of the proximity of other vehicles Once an open space is detected it directs the vehicles steering wheel to parallel park the car The driver controls the speed of the car via the gas and brake pedals the maneuvering of the vehicle into the parking space is done by the car itself

httponlinewsjcomarticleSB10001424052748703734504575125883649914708html

Anticipation

The ldquoInternet of Thingsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 133

Anticipated Actions | Nissan Paint

>

copy GfK 2014| GfK DigiTension | September 23 2014 134

Email kathysheehangfkcom

bloggfkcom

Mobile

Blog

M +1 212 464 7972

copy GfK 2014| GfK DigiTension | September 23 2014 135

  • Slide 1
  • Slide 2
  • GfK digitension
  • Slide 4
  • Integration is key for delivering true richness
  • Our new organisation model research skills versus industry e
  • Connecting the dots
  • Slide 8
  • A fast changing consumer driven digital age
  • The explosion of digital devices and internet accessibility hav
  • And consumers expect brands to fit their flexible always conne
  • With consumerrsquos fast adoption of social media everything is mor
  • As a result purchase pathways can be extremely complex
  • We have integrated these new evolutions in our RampD and research
  • Slide 15
  • Exploring the mobile web and the people who use ithellip
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Event app
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Slide 58
  • Slide 59
  • Introduction
  • Slide 61
  • Chicken
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Getting to me
  • Slide 110
  • 2014| A new world of hyper-personalization
  • 2014 | A world of worry about personal future
  • Expenditures become extensions of experience
  • A world that seems increasingly against me
  • Getting to Me | A Narrowing Focus
  • Breaking away from the crowd
  • A growing focus on intimacy
  • A new social calculus
  • Personal fulfillment is a rising priority
  • Others are a declining priority
  • The drive will be toward accelerated intimacy
  • See The Future - Innovation Opportunity Area 1 | Bio-design
  • Slide 123
  • Alzheimers Ecuador Making it personal
  • Slide 125
  • Consumers increasingly ldquodoing morerdquo
  • Attention spans are decreasing
  • Consumers Expect Real-time Information amp Brand Experiences
  • Super Connected Consumers who Manage the real-time world are Em
  • Americans continue showing a greater openness and desire toward
  • Time saving solutions are the most critical
  • Slide 132
  • Anticipated Actions | Nissan Paint
  • Slide 134
  • Slide 135
Page 23: Presentatie plenair 1 - Jef Staes, Kathy Sheehan

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Its a story about learning change

amp innovationIts a story

about Switch3DSheep Smarts Red Monkeys

Culture Innovation amp Brains

Awak

enin

g

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Dis

clai

mer

Any resemblancewith real persons or

organizations is unintentionally

Im not responsiblefor any mental discomfort during or after the session

Kempen Belgium

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

83 SlidesFa

st

40 Minutes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Letrsquos start hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

What the fk is happening

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

A dramatic story in 7 steps hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global information wavePowered by the Internet 1

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

6 Paradigm Changing Events

1771 Industrial Revolution

1829 Steam Railways

1875 Steel ElectricityHeavy Engineering

1908 Oil AutomobilesMass Production

1971 Information TechnologyTelecommunication

New Global RealityInformation lsquobecomesrsquo

the 5the element

2013

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

6 Paradigm Changing Events

1771 Industrial Revolution

1829 Steam Railways

1875 Steel ElectricityHeavy Engineering

1908 Oil AutomobilesMass Production

1971 Information TechnologyTelecommunication

New Global RealityInformation lsquobecomesrsquo

the 5the element

2013

PASSIONevolution

For people without passion in

evolution information has no value

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Whats the impact of theglobal information wave

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D becomes 3DPowered by Information2

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Power of the market the world hellip

Information Shortage Information Luxury

Switch3D

2D-Age

3D-Age

ldquoINFO-FUELEDrdquoOrganizations

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Switch3D

The origin of 3D-Species

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global 3D-Smart WavePowered by 3D-Learning3

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global 3D-Smart WavePowered by 3D-Learning3 But first hellip

The world of 2D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Schools hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Information Flow

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Talent Limiter

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Tough Statement

In 2D-Schools you dont get a degree

based on passion for your talents but

on your ability to study stuff without

passion and talent

A = Affirmative B = Negative

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Can it get any worse

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Then we went to work in2D-Organizations hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Education Information Shortage

2D-Low Salary 2D-High Salary

2D-Organizations

2D-Organograms2D-Managers

2D-Function Description

2D-Appraisal Talks

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Houston we have a problem

very big global

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

ldquoIf you put fences around peopleyou get sheep

William McKnight (former CEO of 3M)

hellip with a Diploma and a Function Descriptionrdquo

Jef Staes (former sheep)

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Work Space

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Sheep Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Human Resources Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Protest

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Lost Generation

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

80Not Engaged

ldquoNot Passionateabout Evolutionrdquo

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Tough Statement

In 2D-Organizations you dont get

work based on your passion and talents

but on your ability to work without

passion and talent

A = Affirmative B = Negative

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

What are 3D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

3D-Smarts 3D-COMPETENCES

TALENTSDIVERSITY-VALUE

PASSIONEVOLUTION-SUFFERING

INFORMATIONFLOW

ACTIONRESULT-DOPAMINELearning is a physical process

Real learning only happens when you

are in the groove with your talents

Jef Staes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Whats the impact of theglobal 3D-Smart wave

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global 3D-Innovation WavePowered by 3D-Smarts4

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Information Innovation

There are nosecrets anymore

3D-SMARTS

Passion in Evolutio

n

EntrepreneurshipBright Creative

Creative Destruction

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Introduction

Ships in trouble

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Chicken

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We face an ldquoExtinction Level Eventrdquo for 2D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The Rise and Fall of My Generation hellip

Power of the market the world hellip

Information Shortage Information Luxury

2D-Age

3D-Age

INFO FUELED

Rise2D-Smarts

Fall2D-Smarts

Rise3D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global SOS

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global SOS

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organizations in Search of a New Balance5

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Power of the market the world hellip

2D-Organizations2D-Balance

In search ofa New Balance

3D-Organizations3D-Balance

Switch3D

Business Innovationpowered by

Culture Innovation

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Its a revolution hellipItrsquos a drama hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Power of the market

Time

3D-Organizations3D-Balance

2D-Organizations2D-Balance

3D-Age2D-Age

Threat or opportunity

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

ldquoTough Statement

People who see 3D as a threat

have more power than people who

see 3D as an opportunity

A = Affirmative B = Negative

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We have to face the dramarsquos

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We have to reinventInnovation Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

From Continuous Improvementto Continuous Innovation6

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

CONSENSUSBased Improvement

2D-Information

2D-Smart Creativity

2D-Entrepreneurship

CONFLICTBased Innovation

3D-Information

3D-Smart Creativity

3D-Entrepreneurship

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Learning from the jungle hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Where is the source of the bio-diversity in a jungle

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

hellip at the edge (verge)

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Open Innovation starts at the edge

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Result a red monkey

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Drop the red monkey in the middle what happens

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red MonkeyHunters

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red Monkeyreg Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic EvolutionRed Monkey Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

Red Monkey Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS

SETTLERS

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation is a battle field

Comprehendthe battlefield

WHY

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS

SETTLERS

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation = Networking

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Who are the best networkers

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation is the resultof a red monkey that

has survived a conflict

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Recipe for successful innovation in 3D

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red MonkeyInnovation Management7

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Believers only

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We need Organic Evolution

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

OrganicEvolution

CREATORS

PIONEERS

FOLLOWERSSETTLERS

MISSIONING

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The most important word

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

3D-RESPECT

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Our Consensus Modelhas to change into a

ldquoRespectfulrdquo Conflict Model

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The second most important sticker

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

0032 472 61 71 51

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

copy GfK 2014| GfK DigiTension | September 23 2014 109

GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen

Kathy Sheehan | kathysheehangfkcom

copy GfK 2014| GfK DigiTension | September 23 2014 110

ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo

--- GfK Consumer Trends

the future of a marketrdquo

GfK Consumer Trends

copy GfK 2014| GfK DigiTension | September 23 2014 111

2014| A new world of hyper-personalization

copy GfK 2014| GfK DigiTension | September 23 2014 112

ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0

2014 | A world of worry about personal future

In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student

says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times

copy GfK 2014| GfK DigiTension | September 23 2014 113

ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter

Expenditures become extensions of experience

ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that

speak to you and will remain in your liferdquo

copy GfK 2014| GfK DigiTension | September 23 2014 114

A world that seems increasingly against me

Riots in Sweden

Political amp economic turmoil in Middle East

New questions about strength of Chinarsquos

long-bullish economyProtests in Brazil

Nothing is secret Nothing is private

Protests in Turkey

copy GfK 2014| GfK DigiTension | September 23 2014 115

Getting to Me | A Narrowing Focus

copy GfK 2014| GfK DigiTension | September 23 2014 116

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2

Breaking away from the crowd

-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average

globally versus 91 hours in 2009)

-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)

copy GfK 2014| GfK DigiTension | September 23 2014 117

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1

A growing focus on intimacy

ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value

+6 ranks from 2008 12 among 54 Personal Values

copy GfK 2014| GfK DigiTension | September 23 2014 118

A new social calculus

Asset In this crazy stressful world you have to focus on the things that

keep you on track and happy

Liability Too much time is wasted on things that arenrsquot important ndash who

really needs 900 ldquofriendsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 119

Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

Personal fulfillment is a rising priority

ExcitementldquoHaving stimulating experiencesrdquo

Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)

IndividualityldquoBeing different from othersrdquo

+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)

Curiosity ldquoWanting to explore and learn about new thingsrdquo

+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)

+6 +7

+8

copy GfK 2014| GfK DigiTension | September 23 2014 120

Others are a declining priority

-5-8

-4

Social stability ldquoSeeking stability of societyrdquo

Globally -8 to 29

Helpfulness ldquoMaking the effort to assist othersrdquo

-5 to 30

Friendship ldquoHaving close supportive friendsrdquo

-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

-11

Respecting AncestorsldquoSeeking stability of societyrdquo

Globally -11 ranks from 2008 to 28 today

copy GfK 2014| GfK DigiTension | September 23 2014 121

The drive will be toward accelerated intimacy

ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my

right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo

ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013

copy GfK 2014| GfK DigiTension | September 23 2014 122

See The Future - Innovation Opportunity Area 1 | Bio-design

Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions

copy GfK 2014| GfK DigiTension | September 23 2014 123

Three vectors exploring increasingly complex bio-data

Measure Me

Sense Me

Be Me

DNA-based skin care program

Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points

Cortex3D printing of customized exo-casts

Tissue regenerationAllows for custom reconstruction of body parts

Glybera ndash 2012First gene therapy treatment approved by European Commission

SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions

Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state

TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants

copy GfK 2014| GfK DigiTension | September 23 2014 124

Alzheimers Ecuador Making it personal

124

>

copy GfK 2014| GfK DigiTension | September 23 2014 125

Multi-tasking lifestyles and growing comfort with automation drive consumers to seek out solutions that anticipate plan and execute increasingly complex decision-making tasks using a variety of personal social and behavioral inputs

See The Future - Innovation Opportunity Area 2 | Anticipated Lifestyle

copy GfK 2014| GfK DigiTension | September 23 2014 126Roper Reports Worldwide 2008 and 2013 (short trend core 25 markets) QB2

Shop groceries Cooking for fun Eat on the go Planmanage finances

Home DIY Gardeningyardwork

62

42

21 23

14 16

70

51

30 30

19 19

2008 2013

Consumers increasingly ldquodoing morerdquo

globally who engaged in activity weekly or more often

copy GfK 2014| GfK DigiTension | September 23 2014 127

Attention spans are decreasing

Roper Reports Worldwide 2013 (mixed-mode trend core 25 markets age 15+) O2 httpwwwstatisticbraincomattention-span-statistics Associated Press httpwwwonlinegraduateprogramscominstant-america2009 data

30 of global consumers agree

ldquoIf a new technology product is not simple to use I lose interest in itrdquo (+2 pts from 2010)

1 in 4 people abandon a web page that takes more than four seconds to load

50 of mobile phone users abandon a page if it doesnrsquot load in 10 seconds

8 million reduction of searches on Google when slowing the results by just 410th of a second

28 Proportion of words are read on an average web page (593 words)

27 minutes is the average length of single Internet video watched

copy GfK 2014| GfK DigiTension | September 23 2014 128

Roper Reports US Spring 2014 Q38 (top-2 box) Roper Reports Worldwide 2013 QJ1O2 (US filter 15+ top-2 box on 7-point scale)

Consumers Expect Real-timeInformation amp Brand Experiences

+ =of consumers expect to be able to access content regardless of the device or platform

77

42agree ldquoTo me it is important to always be reachable wherever I amrdquo

27agree ldquoI really need the shops amp services I use to be available at all timesrdquo

Google Glass observes and records the world

ldquo15 minutes for a quote is out of touchrdquo

7frac12 minutes could save you on car insurance

copy GfK 2014| GfK DigiTension | September 23 2014 129Roper Reports Worldwide 2013 (mixed mode core 25 countries) O4 O9

Super Connected Consumers whoManage the real-time world are Emerging

These active social media users are

of global consumers are Super Connected Consumers

Always on the lookout for new products services

Look for novelty fun even in

everyday items

Spends lots of time researching brands before making major purchases

Technology empowersthem to do this

Greater propensity to switch if dissatisfied with

product service

More likely to have switched from name brands to less

expensive alternatives

More likely to used money-saving strategies

to get the best deal

True in developing as well as developed

markets

17

copy GfK 2014| GfK DigiTension | September 23 2014 130Roper Reports US 2012 Fall Core Q10 11 (online) RRUS 2000-1 Q92 93 (in-person)

Americans continue showing a greater openness and desire towards automation

A car that drives for you when you donrsquot feel like driving

Robots that do household tasks like cleaning amp cooking

Refrigerators that re-order groceries for you

4932

2000 2012

4635

3124

copy GfK 2014| GfK DigiTension | September 23 2014 131

Time saving solutions are the most critical

What is innovation to you

Easier way of doing something (78)

Faster way of doing something (72)

Something I didnrsquot know I needed (44)

Something that my friends will notice (29)

Roper Reports US 2013 February (Telecell) Q4

copy GfK 2014| GfK DigiTension | September 23 2014 132

NEST Most people leave the house at one temperature and forget to change it So Nest learns your schedule programs itself and can be controlled from your phone Teach it well and Nest can lower your heating and cooling bills up to 20

Devices get smarter and more interconnected as we move toward the lsquoInternet of Thingsrsquo

Automation

Coordination

Roomba

httpnestcomliving-with-nest

Computer-controlled sensors find open parking spaces based on their estimation of the proximity of other vehicles Once an open space is detected it directs the vehicles steering wheel to parallel park the car The driver controls the speed of the car via the gas and brake pedals the maneuvering of the vehicle into the parking space is done by the car itself

httponlinewsjcomarticleSB10001424052748703734504575125883649914708html

Anticipation

The ldquoInternet of Thingsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 133

Anticipated Actions | Nissan Paint

>

copy GfK 2014| GfK DigiTension | September 23 2014 134

Email kathysheehangfkcom

bloggfkcom

Mobile

Blog

M +1 212 464 7972

copy GfK 2014| GfK DigiTension | September 23 2014 135

  • Slide 1
  • Slide 2
  • GfK digitension
  • Slide 4
  • Integration is key for delivering true richness
  • Our new organisation model research skills versus industry e
  • Connecting the dots
  • Slide 8
  • A fast changing consumer driven digital age
  • The explosion of digital devices and internet accessibility hav
  • And consumers expect brands to fit their flexible always conne
  • With consumerrsquos fast adoption of social media everything is mor
  • As a result purchase pathways can be extremely complex
  • We have integrated these new evolutions in our RampD and research
  • Slide 15
  • Exploring the mobile web and the people who use ithellip
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Event app
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Slide 58
  • Slide 59
  • Introduction
  • Slide 61
  • Chicken
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Getting to me
  • Slide 110
  • 2014| A new world of hyper-personalization
  • 2014 | A world of worry about personal future
  • Expenditures become extensions of experience
  • A world that seems increasingly against me
  • Getting to Me | A Narrowing Focus
  • Breaking away from the crowd
  • A growing focus on intimacy
  • A new social calculus
  • Personal fulfillment is a rising priority
  • Others are a declining priority
  • The drive will be toward accelerated intimacy
  • See The Future - Innovation Opportunity Area 1 | Bio-design
  • Slide 123
  • Alzheimers Ecuador Making it personal
  • Slide 125
  • Consumers increasingly ldquodoing morerdquo
  • Attention spans are decreasing
  • Consumers Expect Real-time Information amp Brand Experiences
  • Super Connected Consumers who Manage the real-time world are Em
  • Americans continue showing a greater openness and desire toward
  • Time saving solutions are the most critical
  • Slide 132
  • Anticipated Actions | Nissan Paint
  • Slide 134
  • Slide 135
Page 24: Presentatie plenair 1 - Jef Staes, Kathy Sheehan

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Dis

clai

mer

Any resemblancewith real persons or

organizations is unintentionally

Im not responsiblefor any mental discomfort during or after the session

Kempen Belgium

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

83 SlidesFa

st

40 Minutes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Letrsquos start hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

What the fk is happening

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

A dramatic story in 7 steps hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global information wavePowered by the Internet 1

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

6 Paradigm Changing Events

1771 Industrial Revolution

1829 Steam Railways

1875 Steel ElectricityHeavy Engineering

1908 Oil AutomobilesMass Production

1971 Information TechnologyTelecommunication

New Global RealityInformation lsquobecomesrsquo

the 5the element

2013

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

6 Paradigm Changing Events

1771 Industrial Revolution

1829 Steam Railways

1875 Steel ElectricityHeavy Engineering

1908 Oil AutomobilesMass Production

1971 Information TechnologyTelecommunication

New Global RealityInformation lsquobecomesrsquo

the 5the element

2013

PASSIONevolution

For people without passion in

evolution information has no value

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Whats the impact of theglobal information wave

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D becomes 3DPowered by Information2

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Power of the market the world hellip

Information Shortage Information Luxury

Switch3D

2D-Age

3D-Age

ldquoINFO-FUELEDrdquoOrganizations

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Switch3D

The origin of 3D-Species

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global 3D-Smart WavePowered by 3D-Learning3

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global 3D-Smart WavePowered by 3D-Learning3 But first hellip

The world of 2D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Schools hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Information Flow

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Talent Limiter

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Tough Statement

In 2D-Schools you dont get a degree

based on passion for your talents but

on your ability to study stuff without

passion and talent

A = Affirmative B = Negative

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Can it get any worse

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Then we went to work in2D-Organizations hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Education Information Shortage

2D-Low Salary 2D-High Salary

2D-Organizations

2D-Organograms2D-Managers

2D-Function Description

2D-Appraisal Talks

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Houston we have a problem

very big global

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

ldquoIf you put fences around peopleyou get sheep

William McKnight (former CEO of 3M)

hellip with a Diploma and a Function Descriptionrdquo

Jef Staes (former sheep)

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Work Space

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Sheep Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Human Resources Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Protest

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Lost Generation

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

80Not Engaged

ldquoNot Passionateabout Evolutionrdquo

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Tough Statement

In 2D-Organizations you dont get

work based on your passion and talents

but on your ability to work without

passion and talent

A = Affirmative B = Negative

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

What are 3D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

3D-Smarts 3D-COMPETENCES

TALENTSDIVERSITY-VALUE

PASSIONEVOLUTION-SUFFERING

INFORMATIONFLOW

ACTIONRESULT-DOPAMINELearning is a physical process

Real learning only happens when you

are in the groove with your talents

Jef Staes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Whats the impact of theglobal 3D-Smart wave

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global 3D-Innovation WavePowered by 3D-Smarts4

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Information Innovation

There are nosecrets anymore

3D-SMARTS

Passion in Evolutio

n

EntrepreneurshipBright Creative

Creative Destruction

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Introduction

Ships in trouble

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Chicken

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We face an ldquoExtinction Level Eventrdquo for 2D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The Rise and Fall of My Generation hellip

Power of the market the world hellip

Information Shortage Information Luxury

2D-Age

3D-Age

INFO FUELED

Rise2D-Smarts

Fall2D-Smarts

Rise3D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global SOS

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global SOS

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organizations in Search of a New Balance5

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Power of the market the world hellip

2D-Organizations2D-Balance

In search ofa New Balance

3D-Organizations3D-Balance

Switch3D

Business Innovationpowered by

Culture Innovation

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Its a revolution hellipItrsquos a drama hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Power of the market

Time

3D-Organizations3D-Balance

2D-Organizations2D-Balance

3D-Age2D-Age

Threat or opportunity

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

ldquoTough Statement

People who see 3D as a threat

have more power than people who

see 3D as an opportunity

A = Affirmative B = Negative

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We have to face the dramarsquos

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We have to reinventInnovation Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

From Continuous Improvementto Continuous Innovation6

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

CONSENSUSBased Improvement

2D-Information

2D-Smart Creativity

2D-Entrepreneurship

CONFLICTBased Innovation

3D-Information

3D-Smart Creativity

3D-Entrepreneurship

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Learning from the jungle hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Where is the source of the bio-diversity in a jungle

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

hellip at the edge (verge)

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Open Innovation starts at the edge

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Result a red monkey

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Drop the red monkey in the middle what happens

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red MonkeyHunters

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red Monkeyreg Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic EvolutionRed Monkey Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

Red Monkey Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS

SETTLERS

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation is a battle field

Comprehendthe battlefield

WHY

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS

SETTLERS

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation = Networking

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Who are the best networkers

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation is the resultof a red monkey that

has survived a conflict

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Recipe for successful innovation in 3D

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red MonkeyInnovation Management7

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Believers only

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We need Organic Evolution

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

OrganicEvolution

CREATORS

PIONEERS

FOLLOWERSSETTLERS

MISSIONING

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The most important word

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

3D-RESPECT

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Our Consensus Modelhas to change into a

ldquoRespectfulrdquo Conflict Model

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The second most important sticker

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

0032 472 61 71 51

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

copy GfK 2014| GfK DigiTension | September 23 2014 109

GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen

Kathy Sheehan | kathysheehangfkcom

copy GfK 2014| GfK DigiTension | September 23 2014 110

ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo

--- GfK Consumer Trends

the future of a marketrdquo

GfK Consumer Trends

copy GfK 2014| GfK DigiTension | September 23 2014 111

2014| A new world of hyper-personalization

copy GfK 2014| GfK DigiTension | September 23 2014 112

ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0

2014 | A world of worry about personal future

In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student

says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times

copy GfK 2014| GfK DigiTension | September 23 2014 113

ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter

Expenditures become extensions of experience

ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that

speak to you and will remain in your liferdquo

copy GfK 2014| GfK DigiTension | September 23 2014 114

A world that seems increasingly against me

Riots in Sweden

Political amp economic turmoil in Middle East

New questions about strength of Chinarsquos

long-bullish economyProtests in Brazil

Nothing is secret Nothing is private

Protests in Turkey

copy GfK 2014| GfK DigiTension | September 23 2014 115

Getting to Me | A Narrowing Focus

copy GfK 2014| GfK DigiTension | September 23 2014 116

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2

Breaking away from the crowd

-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average

globally versus 91 hours in 2009)

-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)

copy GfK 2014| GfK DigiTension | September 23 2014 117

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1

A growing focus on intimacy

ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value

+6 ranks from 2008 12 among 54 Personal Values

copy GfK 2014| GfK DigiTension | September 23 2014 118

A new social calculus

Asset In this crazy stressful world you have to focus on the things that

keep you on track and happy

Liability Too much time is wasted on things that arenrsquot important ndash who

really needs 900 ldquofriendsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 119

Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

Personal fulfillment is a rising priority

ExcitementldquoHaving stimulating experiencesrdquo

Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)

IndividualityldquoBeing different from othersrdquo

+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)

Curiosity ldquoWanting to explore and learn about new thingsrdquo

+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)

+6 +7

+8

copy GfK 2014| GfK DigiTension | September 23 2014 120

Others are a declining priority

-5-8

-4

Social stability ldquoSeeking stability of societyrdquo

Globally -8 to 29

Helpfulness ldquoMaking the effort to assist othersrdquo

-5 to 30

Friendship ldquoHaving close supportive friendsrdquo

-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

-11

Respecting AncestorsldquoSeeking stability of societyrdquo

Globally -11 ranks from 2008 to 28 today

copy GfK 2014| GfK DigiTension | September 23 2014 121

The drive will be toward accelerated intimacy

ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my

right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo

ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013

copy GfK 2014| GfK DigiTension | September 23 2014 122

See The Future - Innovation Opportunity Area 1 | Bio-design

Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions

copy GfK 2014| GfK DigiTension | September 23 2014 123

Three vectors exploring increasingly complex bio-data

Measure Me

Sense Me

Be Me

DNA-based skin care program

Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points

Cortex3D printing of customized exo-casts

Tissue regenerationAllows for custom reconstruction of body parts

Glybera ndash 2012First gene therapy treatment approved by European Commission

SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions

Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state

TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants

copy GfK 2014| GfK DigiTension | September 23 2014 124

Alzheimers Ecuador Making it personal

124

>

copy GfK 2014| GfK DigiTension | September 23 2014 125

Multi-tasking lifestyles and growing comfort with automation drive consumers to seek out solutions that anticipate plan and execute increasingly complex decision-making tasks using a variety of personal social and behavioral inputs

See The Future - Innovation Opportunity Area 2 | Anticipated Lifestyle

copy GfK 2014| GfK DigiTension | September 23 2014 126Roper Reports Worldwide 2008 and 2013 (short trend core 25 markets) QB2

Shop groceries Cooking for fun Eat on the go Planmanage finances

Home DIY Gardeningyardwork

62

42

21 23

14 16

70

51

30 30

19 19

2008 2013

Consumers increasingly ldquodoing morerdquo

globally who engaged in activity weekly or more often

copy GfK 2014| GfK DigiTension | September 23 2014 127

Attention spans are decreasing

Roper Reports Worldwide 2013 (mixed-mode trend core 25 markets age 15+) O2 httpwwwstatisticbraincomattention-span-statistics Associated Press httpwwwonlinegraduateprogramscominstant-america2009 data

30 of global consumers agree

ldquoIf a new technology product is not simple to use I lose interest in itrdquo (+2 pts from 2010)

1 in 4 people abandon a web page that takes more than four seconds to load

50 of mobile phone users abandon a page if it doesnrsquot load in 10 seconds

8 million reduction of searches on Google when slowing the results by just 410th of a second

28 Proportion of words are read on an average web page (593 words)

27 minutes is the average length of single Internet video watched

copy GfK 2014| GfK DigiTension | September 23 2014 128

Roper Reports US Spring 2014 Q38 (top-2 box) Roper Reports Worldwide 2013 QJ1O2 (US filter 15+ top-2 box on 7-point scale)

Consumers Expect Real-timeInformation amp Brand Experiences

+ =of consumers expect to be able to access content regardless of the device or platform

77

42agree ldquoTo me it is important to always be reachable wherever I amrdquo

27agree ldquoI really need the shops amp services I use to be available at all timesrdquo

Google Glass observes and records the world

ldquo15 minutes for a quote is out of touchrdquo

7frac12 minutes could save you on car insurance

copy GfK 2014| GfK DigiTension | September 23 2014 129Roper Reports Worldwide 2013 (mixed mode core 25 countries) O4 O9

Super Connected Consumers whoManage the real-time world are Emerging

These active social media users are

of global consumers are Super Connected Consumers

Always on the lookout for new products services

Look for novelty fun even in

everyday items

Spends lots of time researching brands before making major purchases

Technology empowersthem to do this

Greater propensity to switch if dissatisfied with

product service

More likely to have switched from name brands to less

expensive alternatives

More likely to used money-saving strategies

to get the best deal

True in developing as well as developed

markets

17

copy GfK 2014| GfK DigiTension | September 23 2014 130Roper Reports US 2012 Fall Core Q10 11 (online) RRUS 2000-1 Q92 93 (in-person)

Americans continue showing a greater openness and desire towards automation

A car that drives for you when you donrsquot feel like driving

Robots that do household tasks like cleaning amp cooking

Refrigerators that re-order groceries for you

4932

2000 2012

4635

3124

copy GfK 2014| GfK DigiTension | September 23 2014 131

Time saving solutions are the most critical

What is innovation to you

Easier way of doing something (78)

Faster way of doing something (72)

Something I didnrsquot know I needed (44)

Something that my friends will notice (29)

Roper Reports US 2013 February (Telecell) Q4

copy GfK 2014| GfK DigiTension | September 23 2014 132

NEST Most people leave the house at one temperature and forget to change it So Nest learns your schedule programs itself and can be controlled from your phone Teach it well and Nest can lower your heating and cooling bills up to 20

Devices get smarter and more interconnected as we move toward the lsquoInternet of Thingsrsquo

Automation

Coordination

Roomba

httpnestcomliving-with-nest

Computer-controlled sensors find open parking spaces based on their estimation of the proximity of other vehicles Once an open space is detected it directs the vehicles steering wheel to parallel park the car The driver controls the speed of the car via the gas and brake pedals the maneuvering of the vehicle into the parking space is done by the car itself

httponlinewsjcomarticleSB10001424052748703734504575125883649914708html

Anticipation

The ldquoInternet of Thingsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 133

Anticipated Actions | Nissan Paint

>

copy GfK 2014| GfK DigiTension | September 23 2014 134

Email kathysheehangfkcom

bloggfkcom

Mobile

Blog

M +1 212 464 7972

copy GfK 2014| GfK DigiTension | September 23 2014 135

  • Slide 1
  • Slide 2
  • GfK digitension
  • Slide 4
  • Integration is key for delivering true richness
  • Our new organisation model research skills versus industry e
  • Connecting the dots
  • Slide 8
  • A fast changing consumer driven digital age
  • The explosion of digital devices and internet accessibility hav
  • And consumers expect brands to fit their flexible always conne
  • With consumerrsquos fast adoption of social media everything is mor
  • As a result purchase pathways can be extremely complex
  • We have integrated these new evolutions in our RampD and research
  • Slide 15
  • Exploring the mobile web and the people who use ithellip
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Event app
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Slide 58
  • Slide 59
  • Introduction
  • Slide 61
  • Chicken
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Getting to me
  • Slide 110
  • 2014| A new world of hyper-personalization
  • 2014 | A world of worry about personal future
  • Expenditures become extensions of experience
  • A world that seems increasingly against me
  • Getting to Me | A Narrowing Focus
  • Breaking away from the crowd
  • A growing focus on intimacy
  • A new social calculus
  • Personal fulfillment is a rising priority
  • Others are a declining priority
  • The drive will be toward accelerated intimacy
  • See The Future - Innovation Opportunity Area 1 | Bio-design
  • Slide 123
  • Alzheimers Ecuador Making it personal
  • Slide 125
  • Consumers increasingly ldquodoing morerdquo
  • Attention spans are decreasing
  • Consumers Expect Real-time Information amp Brand Experiences
  • Super Connected Consumers who Manage the real-time world are Em
  • Americans continue showing a greater openness and desire toward
  • Time saving solutions are the most critical
  • Slide 132
  • Anticipated Actions | Nissan Paint
  • Slide 134
  • Slide 135
Page 25: Presentatie plenair 1 - Jef Staes, Kathy Sheehan

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

83 SlidesFa

st

40 Minutes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Letrsquos start hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

What the fk is happening

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

A dramatic story in 7 steps hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global information wavePowered by the Internet 1

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

6 Paradigm Changing Events

1771 Industrial Revolution

1829 Steam Railways

1875 Steel ElectricityHeavy Engineering

1908 Oil AutomobilesMass Production

1971 Information TechnologyTelecommunication

New Global RealityInformation lsquobecomesrsquo

the 5the element

2013

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

6 Paradigm Changing Events

1771 Industrial Revolution

1829 Steam Railways

1875 Steel ElectricityHeavy Engineering

1908 Oil AutomobilesMass Production

1971 Information TechnologyTelecommunication

New Global RealityInformation lsquobecomesrsquo

the 5the element

2013

PASSIONevolution

For people without passion in

evolution information has no value

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Whats the impact of theglobal information wave

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D becomes 3DPowered by Information2

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Power of the market the world hellip

Information Shortage Information Luxury

Switch3D

2D-Age

3D-Age

ldquoINFO-FUELEDrdquoOrganizations

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Switch3D

The origin of 3D-Species

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global 3D-Smart WavePowered by 3D-Learning3

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global 3D-Smart WavePowered by 3D-Learning3 But first hellip

The world of 2D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Schools hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Information Flow

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Talent Limiter

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Tough Statement

In 2D-Schools you dont get a degree

based on passion for your talents but

on your ability to study stuff without

passion and talent

A = Affirmative B = Negative

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Can it get any worse

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Then we went to work in2D-Organizations hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Education Information Shortage

2D-Low Salary 2D-High Salary

2D-Organizations

2D-Organograms2D-Managers

2D-Function Description

2D-Appraisal Talks

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Houston we have a problem

very big global

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

ldquoIf you put fences around peopleyou get sheep

William McKnight (former CEO of 3M)

hellip with a Diploma and a Function Descriptionrdquo

Jef Staes (former sheep)

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Work Space

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Sheep Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Human Resources Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Protest

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Lost Generation

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

80Not Engaged

ldquoNot Passionateabout Evolutionrdquo

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Tough Statement

In 2D-Organizations you dont get

work based on your passion and talents

but on your ability to work without

passion and talent

A = Affirmative B = Negative

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

What are 3D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

3D-Smarts 3D-COMPETENCES

TALENTSDIVERSITY-VALUE

PASSIONEVOLUTION-SUFFERING

INFORMATIONFLOW

ACTIONRESULT-DOPAMINELearning is a physical process

Real learning only happens when you

are in the groove with your talents

Jef Staes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Whats the impact of theglobal 3D-Smart wave

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global 3D-Innovation WavePowered by 3D-Smarts4

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Information Innovation

There are nosecrets anymore

3D-SMARTS

Passion in Evolutio

n

EntrepreneurshipBright Creative

Creative Destruction

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Introduction

Ships in trouble

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Chicken

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We face an ldquoExtinction Level Eventrdquo for 2D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The Rise and Fall of My Generation hellip

Power of the market the world hellip

Information Shortage Information Luxury

2D-Age

3D-Age

INFO FUELED

Rise2D-Smarts

Fall2D-Smarts

Rise3D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global SOS

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global SOS

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organizations in Search of a New Balance5

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Power of the market the world hellip

2D-Organizations2D-Balance

In search ofa New Balance

3D-Organizations3D-Balance

Switch3D

Business Innovationpowered by

Culture Innovation

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Its a revolution hellipItrsquos a drama hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Power of the market

Time

3D-Organizations3D-Balance

2D-Organizations2D-Balance

3D-Age2D-Age

Threat or opportunity

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

ldquoTough Statement

People who see 3D as a threat

have more power than people who

see 3D as an opportunity

A = Affirmative B = Negative

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We have to face the dramarsquos

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We have to reinventInnovation Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

From Continuous Improvementto Continuous Innovation6

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

CONSENSUSBased Improvement

2D-Information

2D-Smart Creativity

2D-Entrepreneurship

CONFLICTBased Innovation

3D-Information

3D-Smart Creativity

3D-Entrepreneurship

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Learning from the jungle hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Where is the source of the bio-diversity in a jungle

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

hellip at the edge (verge)

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Open Innovation starts at the edge

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Result a red monkey

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Drop the red monkey in the middle what happens

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red MonkeyHunters

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red Monkeyreg Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic EvolutionRed Monkey Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

Red Monkey Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS

SETTLERS

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation is a battle field

Comprehendthe battlefield

WHY

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS

SETTLERS

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation = Networking

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Who are the best networkers

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation is the resultof a red monkey that

has survived a conflict

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Recipe for successful innovation in 3D

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red MonkeyInnovation Management7

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Believers only

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We need Organic Evolution

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

OrganicEvolution

CREATORS

PIONEERS

FOLLOWERSSETTLERS

MISSIONING

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The most important word

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

3D-RESPECT

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Our Consensus Modelhas to change into a

ldquoRespectfulrdquo Conflict Model

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The second most important sticker

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

0032 472 61 71 51

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

copy GfK 2014| GfK DigiTension | September 23 2014 109

GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen

Kathy Sheehan | kathysheehangfkcom

copy GfK 2014| GfK DigiTension | September 23 2014 110

ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo

--- GfK Consumer Trends

the future of a marketrdquo

GfK Consumer Trends

copy GfK 2014| GfK DigiTension | September 23 2014 111

2014| A new world of hyper-personalization

copy GfK 2014| GfK DigiTension | September 23 2014 112

ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0

2014 | A world of worry about personal future

In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student

says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times

copy GfK 2014| GfK DigiTension | September 23 2014 113

ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter

Expenditures become extensions of experience

ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that

speak to you and will remain in your liferdquo

copy GfK 2014| GfK DigiTension | September 23 2014 114

A world that seems increasingly against me

Riots in Sweden

Political amp economic turmoil in Middle East

New questions about strength of Chinarsquos

long-bullish economyProtests in Brazil

Nothing is secret Nothing is private

Protests in Turkey

copy GfK 2014| GfK DigiTension | September 23 2014 115

Getting to Me | A Narrowing Focus

copy GfK 2014| GfK DigiTension | September 23 2014 116

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2

Breaking away from the crowd

-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average

globally versus 91 hours in 2009)

-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)

copy GfK 2014| GfK DigiTension | September 23 2014 117

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1

A growing focus on intimacy

ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value

+6 ranks from 2008 12 among 54 Personal Values

copy GfK 2014| GfK DigiTension | September 23 2014 118

A new social calculus

Asset In this crazy stressful world you have to focus on the things that

keep you on track and happy

Liability Too much time is wasted on things that arenrsquot important ndash who

really needs 900 ldquofriendsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 119

Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

Personal fulfillment is a rising priority

ExcitementldquoHaving stimulating experiencesrdquo

Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)

IndividualityldquoBeing different from othersrdquo

+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)

Curiosity ldquoWanting to explore and learn about new thingsrdquo

+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)

+6 +7

+8

copy GfK 2014| GfK DigiTension | September 23 2014 120

Others are a declining priority

-5-8

-4

Social stability ldquoSeeking stability of societyrdquo

Globally -8 to 29

Helpfulness ldquoMaking the effort to assist othersrdquo

-5 to 30

Friendship ldquoHaving close supportive friendsrdquo

-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

-11

Respecting AncestorsldquoSeeking stability of societyrdquo

Globally -11 ranks from 2008 to 28 today

copy GfK 2014| GfK DigiTension | September 23 2014 121

The drive will be toward accelerated intimacy

ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my

right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo

ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013

copy GfK 2014| GfK DigiTension | September 23 2014 122

See The Future - Innovation Opportunity Area 1 | Bio-design

Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions

copy GfK 2014| GfK DigiTension | September 23 2014 123

Three vectors exploring increasingly complex bio-data

Measure Me

Sense Me

Be Me

DNA-based skin care program

Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points

Cortex3D printing of customized exo-casts

Tissue regenerationAllows for custom reconstruction of body parts

Glybera ndash 2012First gene therapy treatment approved by European Commission

SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions

Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state

TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants

copy GfK 2014| GfK DigiTension | September 23 2014 124

Alzheimers Ecuador Making it personal

124

>

copy GfK 2014| GfK DigiTension | September 23 2014 125

Multi-tasking lifestyles and growing comfort with automation drive consumers to seek out solutions that anticipate plan and execute increasingly complex decision-making tasks using a variety of personal social and behavioral inputs

See The Future - Innovation Opportunity Area 2 | Anticipated Lifestyle

copy GfK 2014| GfK DigiTension | September 23 2014 126Roper Reports Worldwide 2008 and 2013 (short trend core 25 markets) QB2

Shop groceries Cooking for fun Eat on the go Planmanage finances

Home DIY Gardeningyardwork

62

42

21 23

14 16

70

51

30 30

19 19

2008 2013

Consumers increasingly ldquodoing morerdquo

globally who engaged in activity weekly or more often

copy GfK 2014| GfK DigiTension | September 23 2014 127

Attention spans are decreasing

Roper Reports Worldwide 2013 (mixed-mode trend core 25 markets age 15+) O2 httpwwwstatisticbraincomattention-span-statistics Associated Press httpwwwonlinegraduateprogramscominstant-america2009 data

30 of global consumers agree

ldquoIf a new technology product is not simple to use I lose interest in itrdquo (+2 pts from 2010)

1 in 4 people abandon a web page that takes more than four seconds to load

50 of mobile phone users abandon a page if it doesnrsquot load in 10 seconds

8 million reduction of searches on Google when slowing the results by just 410th of a second

28 Proportion of words are read on an average web page (593 words)

27 minutes is the average length of single Internet video watched

copy GfK 2014| GfK DigiTension | September 23 2014 128

Roper Reports US Spring 2014 Q38 (top-2 box) Roper Reports Worldwide 2013 QJ1O2 (US filter 15+ top-2 box on 7-point scale)

Consumers Expect Real-timeInformation amp Brand Experiences

+ =of consumers expect to be able to access content regardless of the device or platform

77

42agree ldquoTo me it is important to always be reachable wherever I amrdquo

27agree ldquoI really need the shops amp services I use to be available at all timesrdquo

Google Glass observes and records the world

ldquo15 minutes for a quote is out of touchrdquo

7frac12 minutes could save you on car insurance

copy GfK 2014| GfK DigiTension | September 23 2014 129Roper Reports Worldwide 2013 (mixed mode core 25 countries) O4 O9

Super Connected Consumers whoManage the real-time world are Emerging

These active social media users are

of global consumers are Super Connected Consumers

Always on the lookout for new products services

Look for novelty fun even in

everyday items

Spends lots of time researching brands before making major purchases

Technology empowersthem to do this

Greater propensity to switch if dissatisfied with

product service

More likely to have switched from name brands to less

expensive alternatives

More likely to used money-saving strategies

to get the best deal

True in developing as well as developed

markets

17

copy GfK 2014| GfK DigiTension | September 23 2014 130Roper Reports US 2012 Fall Core Q10 11 (online) RRUS 2000-1 Q92 93 (in-person)

Americans continue showing a greater openness and desire towards automation

A car that drives for you when you donrsquot feel like driving

Robots that do household tasks like cleaning amp cooking

Refrigerators that re-order groceries for you

4932

2000 2012

4635

3124

copy GfK 2014| GfK DigiTension | September 23 2014 131

Time saving solutions are the most critical

What is innovation to you

Easier way of doing something (78)

Faster way of doing something (72)

Something I didnrsquot know I needed (44)

Something that my friends will notice (29)

Roper Reports US 2013 February (Telecell) Q4

copy GfK 2014| GfK DigiTension | September 23 2014 132

NEST Most people leave the house at one temperature and forget to change it So Nest learns your schedule programs itself and can be controlled from your phone Teach it well and Nest can lower your heating and cooling bills up to 20

Devices get smarter and more interconnected as we move toward the lsquoInternet of Thingsrsquo

Automation

Coordination

Roomba

httpnestcomliving-with-nest

Computer-controlled sensors find open parking spaces based on their estimation of the proximity of other vehicles Once an open space is detected it directs the vehicles steering wheel to parallel park the car The driver controls the speed of the car via the gas and brake pedals the maneuvering of the vehicle into the parking space is done by the car itself

httponlinewsjcomarticleSB10001424052748703734504575125883649914708html

Anticipation

The ldquoInternet of Thingsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 133

Anticipated Actions | Nissan Paint

>

copy GfK 2014| GfK DigiTension | September 23 2014 134

Email kathysheehangfkcom

bloggfkcom

Mobile

Blog

M +1 212 464 7972

copy GfK 2014| GfK DigiTension | September 23 2014 135

  • Slide 1
  • Slide 2
  • GfK digitension
  • Slide 4
  • Integration is key for delivering true richness
  • Our new organisation model research skills versus industry e
  • Connecting the dots
  • Slide 8
  • A fast changing consumer driven digital age
  • The explosion of digital devices and internet accessibility hav
  • And consumers expect brands to fit their flexible always conne
  • With consumerrsquos fast adoption of social media everything is mor
  • As a result purchase pathways can be extremely complex
  • We have integrated these new evolutions in our RampD and research
  • Slide 15
  • Exploring the mobile web and the people who use ithellip
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Event app
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Slide 58
  • Slide 59
  • Introduction
  • Slide 61
  • Chicken
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Getting to me
  • Slide 110
  • 2014| A new world of hyper-personalization
  • 2014 | A world of worry about personal future
  • Expenditures become extensions of experience
  • A world that seems increasingly against me
  • Getting to Me | A Narrowing Focus
  • Breaking away from the crowd
  • A growing focus on intimacy
  • A new social calculus
  • Personal fulfillment is a rising priority
  • Others are a declining priority
  • The drive will be toward accelerated intimacy
  • See The Future - Innovation Opportunity Area 1 | Bio-design
  • Slide 123
  • Alzheimers Ecuador Making it personal
  • Slide 125
  • Consumers increasingly ldquodoing morerdquo
  • Attention spans are decreasing
  • Consumers Expect Real-time Information amp Brand Experiences
  • Super Connected Consumers who Manage the real-time world are Em
  • Americans continue showing a greater openness and desire toward
  • Time saving solutions are the most critical
  • Slide 132
  • Anticipated Actions | Nissan Paint
  • Slide 134
  • Slide 135
Page 26: Presentatie plenair 1 - Jef Staes, Kathy Sheehan

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Letrsquos start hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

What the fk is happening

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

A dramatic story in 7 steps hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global information wavePowered by the Internet 1

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

6 Paradigm Changing Events

1771 Industrial Revolution

1829 Steam Railways

1875 Steel ElectricityHeavy Engineering

1908 Oil AutomobilesMass Production

1971 Information TechnologyTelecommunication

New Global RealityInformation lsquobecomesrsquo

the 5the element

2013

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

6 Paradigm Changing Events

1771 Industrial Revolution

1829 Steam Railways

1875 Steel ElectricityHeavy Engineering

1908 Oil AutomobilesMass Production

1971 Information TechnologyTelecommunication

New Global RealityInformation lsquobecomesrsquo

the 5the element

2013

PASSIONevolution

For people without passion in

evolution information has no value

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Whats the impact of theglobal information wave

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D becomes 3DPowered by Information2

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Power of the market the world hellip

Information Shortage Information Luxury

Switch3D

2D-Age

3D-Age

ldquoINFO-FUELEDrdquoOrganizations

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Switch3D

The origin of 3D-Species

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global 3D-Smart WavePowered by 3D-Learning3

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global 3D-Smart WavePowered by 3D-Learning3 But first hellip

The world of 2D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Schools hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Information Flow

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Talent Limiter

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Tough Statement

In 2D-Schools you dont get a degree

based on passion for your talents but

on your ability to study stuff without

passion and talent

A = Affirmative B = Negative

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Can it get any worse

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Then we went to work in2D-Organizations hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Education Information Shortage

2D-Low Salary 2D-High Salary

2D-Organizations

2D-Organograms2D-Managers

2D-Function Description

2D-Appraisal Talks

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Houston we have a problem

very big global

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

ldquoIf you put fences around peopleyou get sheep

William McKnight (former CEO of 3M)

hellip with a Diploma and a Function Descriptionrdquo

Jef Staes (former sheep)

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Work Space

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Sheep Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Human Resources Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Protest

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Lost Generation

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

80Not Engaged

ldquoNot Passionateabout Evolutionrdquo

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Tough Statement

In 2D-Organizations you dont get

work based on your passion and talents

but on your ability to work without

passion and talent

A = Affirmative B = Negative

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

What are 3D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

3D-Smarts 3D-COMPETENCES

TALENTSDIVERSITY-VALUE

PASSIONEVOLUTION-SUFFERING

INFORMATIONFLOW

ACTIONRESULT-DOPAMINELearning is a physical process

Real learning only happens when you

are in the groove with your talents

Jef Staes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Whats the impact of theglobal 3D-Smart wave

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global 3D-Innovation WavePowered by 3D-Smarts4

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Information Innovation

There are nosecrets anymore

3D-SMARTS

Passion in Evolutio

n

EntrepreneurshipBright Creative

Creative Destruction

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Introduction

Ships in trouble

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Chicken

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We face an ldquoExtinction Level Eventrdquo for 2D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The Rise and Fall of My Generation hellip

Power of the market the world hellip

Information Shortage Information Luxury

2D-Age

3D-Age

INFO FUELED

Rise2D-Smarts

Fall2D-Smarts

Rise3D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global SOS

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global SOS

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organizations in Search of a New Balance5

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Power of the market the world hellip

2D-Organizations2D-Balance

In search ofa New Balance

3D-Organizations3D-Balance

Switch3D

Business Innovationpowered by

Culture Innovation

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Its a revolution hellipItrsquos a drama hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Power of the market

Time

3D-Organizations3D-Balance

2D-Organizations2D-Balance

3D-Age2D-Age

Threat or opportunity

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

ldquoTough Statement

People who see 3D as a threat

have more power than people who

see 3D as an opportunity

A = Affirmative B = Negative

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We have to face the dramarsquos

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We have to reinventInnovation Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

From Continuous Improvementto Continuous Innovation6

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

CONSENSUSBased Improvement

2D-Information

2D-Smart Creativity

2D-Entrepreneurship

CONFLICTBased Innovation

3D-Information

3D-Smart Creativity

3D-Entrepreneurship

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Learning from the jungle hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Where is the source of the bio-diversity in a jungle

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

hellip at the edge (verge)

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Open Innovation starts at the edge

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Result a red monkey

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Drop the red monkey in the middle what happens

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red MonkeyHunters

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red Monkeyreg Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic EvolutionRed Monkey Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

Red Monkey Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS

SETTLERS

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation is a battle field

Comprehendthe battlefield

WHY

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS

SETTLERS

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation = Networking

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Who are the best networkers

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation is the resultof a red monkey that

has survived a conflict

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Recipe for successful innovation in 3D

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red MonkeyInnovation Management7

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Believers only

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We need Organic Evolution

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

OrganicEvolution

CREATORS

PIONEERS

FOLLOWERSSETTLERS

MISSIONING

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The most important word

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

3D-RESPECT

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Our Consensus Modelhas to change into a

ldquoRespectfulrdquo Conflict Model

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The second most important sticker

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

0032 472 61 71 51

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

copy GfK 2014| GfK DigiTension | September 23 2014 109

GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen

Kathy Sheehan | kathysheehangfkcom

copy GfK 2014| GfK DigiTension | September 23 2014 110

ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo

--- GfK Consumer Trends

the future of a marketrdquo

GfK Consumer Trends

copy GfK 2014| GfK DigiTension | September 23 2014 111

2014| A new world of hyper-personalization

copy GfK 2014| GfK DigiTension | September 23 2014 112

ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0

2014 | A world of worry about personal future

In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student

says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times

copy GfK 2014| GfK DigiTension | September 23 2014 113

ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter

Expenditures become extensions of experience

ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that

speak to you and will remain in your liferdquo

copy GfK 2014| GfK DigiTension | September 23 2014 114

A world that seems increasingly against me

Riots in Sweden

Political amp economic turmoil in Middle East

New questions about strength of Chinarsquos

long-bullish economyProtests in Brazil

Nothing is secret Nothing is private

Protests in Turkey

copy GfK 2014| GfK DigiTension | September 23 2014 115

Getting to Me | A Narrowing Focus

copy GfK 2014| GfK DigiTension | September 23 2014 116

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2

Breaking away from the crowd

-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average

globally versus 91 hours in 2009)

-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)

copy GfK 2014| GfK DigiTension | September 23 2014 117

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1

A growing focus on intimacy

ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value

+6 ranks from 2008 12 among 54 Personal Values

copy GfK 2014| GfK DigiTension | September 23 2014 118

A new social calculus

Asset In this crazy stressful world you have to focus on the things that

keep you on track and happy

Liability Too much time is wasted on things that arenrsquot important ndash who

really needs 900 ldquofriendsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 119

Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

Personal fulfillment is a rising priority

ExcitementldquoHaving stimulating experiencesrdquo

Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)

IndividualityldquoBeing different from othersrdquo

+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)

Curiosity ldquoWanting to explore and learn about new thingsrdquo

+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)

+6 +7

+8

copy GfK 2014| GfK DigiTension | September 23 2014 120

Others are a declining priority

-5-8

-4

Social stability ldquoSeeking stability of societyrdquo

Globally -8 to 29

Helpfulness ldquoMaking the effort to assist othersrdquo

-5 to 30

Friendship ldquoHaving close supportive friendsrdquo

-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

-11

Respecting AncestorsldquoSeeking stability of societyrdquo

Globally -11 ranks from 2008 to 28 today

copy GfK 2014| GfK DigiTension | September 23 2014 121

The drive will be toward accelerated intimacy

ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my

right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo

ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013

copy GfK 2014| GfK DigiTension | September 23 2014 122

See The Future - Innovation Opportunity Area 1 | Bio-design

Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions

copy GfK 2014| GfK DigiTension | September 23 2014 123

Three vectors exploring increasingly complex bio-data

Measure Me

Sense Me

Be Me

DNA-based skin care program

Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points

Cortex3D printing of customized exo-casts

Tissue regenerationAllows for custom reconstruction of body parts

Glybera ndash 2012First gene therapy treatment approved by European Commission

SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions

Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state

TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants

copy GfK 2014| GfK DigiTension | September 23 2014 124

Alzheimers Ecuador Making it personal

124

>

copy GfK 2014| GfK DigiTension | September 23 2014 125

Multi-tasking lifestyles and growing comfort with automation drive consumers to seek out solutions that anticipate plan and execute increasingly complex decision-making tasks using a variety of personal social and behavioral inputs

See The Future - Innovation Opportunity Area 2 | Anticipated Lifestyle

copy GfK 2014| GfK DigiTension | September 23 2014 126Roper Reports Worldwide 2008 and 2013 (short trend core 25 markets) QB2

Shop groceries Cooking for fun Eat on the go Planmanage finances

Home DIY Gardeningyardwork

62

42

21 23

14 16

70

51

30 30

19 19

2008 2013

Consumers increasingly ldquodoing morerdquo

globally who engaged in activity weekly or more often

copy GfK 2014| GfK DigiTension | September 23 2014 127

Attention spans are decreasing

Roper Reports Worldwide 2013 (mixed-mode trend core 25 markets age 15+) O2 httpwwwstatisticbraincomattention-span-statistics Associated Press httpwwwonlinegraduateprogramscominstant-america2009 data

30 of global consumers agree

ldquoIf a new technology product is not simple to use I lose interest in itrdquo (+2 pts from 2010)

1 in 4 people abandon a web page that takes more than four seconds to load

50 of mobile phone users abandon a page if it doesnrsquot load in 10 seconds

8 million reduction of searches on Google when slowing the results by just 410th of a second

28 Proportion of words are read on an average web page (593 words)

27 minutes is the average length of single Internet video watched

copy GfK 2014| GfK DigiTension | September 23 2014 128

Roper Reports US Spring 2014 Q38 (top-2 box) Roper Reports Worldwide 2013 QJ1O2 (US filter 15+ top-2 box on 7-point scale)

Consumers Expect Real-timeInformation amp Brand Experiences

+ =of consumers expect to be able to access content regardless of the device or platform

77

42agree ldquoTo me it is important to always be reachable wherever I amrdquo

27agree ldquoI really need the shops amp services I use to be available at all timesrdquo

Google Glass observes and records the world

ldquo15 minutes for a quote is out of touchrdquo

7frac12 minutes could save you on car insurance

copy GfK 2014| GfK DigiTension | September 23 2014 129Roper Reports Worldwide 2013 (mixed mode core 25 countries) O4 O9

Super Connected Consumers whoManage the real-time world are Emerging

These active social media users are

of global consumers are Super Connected Consumers

Always on the lookout for new products services

Look for novelty fun even in

everyday items

Spends lots of time researching brands before making major purchases

Technology empowersthem to do this

Greater propensity to switch if dissatisfied with

product service

More likely to have switched from name brands to less

expensive alternatives

More likely to used money-saving strategies

to get the best deal

True in developing as well as developed

markets

17

copy GfK 2014| GfK DigiTension | September 23 2014 130Roper Reports US 2012 Fall Core Q10 11 (online) RRUS 2000-1 Q92 93 (in-person)

Americans continue showing a greater openness and desire towards automation

A car that drives for you when you donrsquot feel like driving

Robots that do household tasks like cleaning amp cooking

Refrigerators that re-order groceries for you

4932

2000 2012

4635

3124

copy GfK 2014| GfK DigiTension | September 23 2014 131

Time saving solutions are the most critical

What is innovation to you

Easier way of doing something (78)

Faster way of doing something (72)

Something I didnrsquot know I needed (44)

Something that my friends will notice (29)

Roper Reports US 2013 February (Telecell) Q4

copy GfK 2014| GfK DigiTension | September 23 2014 132

NEST Most people leave the house at one temperature and forget to change it So Nest learns your schedule programs itself and can be controlled from your phone Teach it well and Nest can lower your heating and cooling bills up to 20

Devices get smarter and more interconnected as we move toward the lsquoInternet of Thingsrsquo

Automation

Coordination

Roomba

httpnestcomliving-with-nest

Computer-controlled sensors find open parking spaces based on their estimation of the proximity of other vehicles Once an open space is detected it directs the vehicles steering wheel to parallel park the car The driver controls the speed of the car via the gas and brake pedals the maneuvering of the vehicle into the parking space is done by the car itself

httponlinewsjcomarticleSB10001424052748703734504575125883649914708html

Anticipation

The ldquoInternet of Thingsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 133

Anticipated Actions | Nissan Paint

>

copy GfK 2014| GfK DigiTension | September 23 2014 134

Email kathysheehangfkcom

bloggfkcom

Mobile

Blog

M +1 212 464 7972

copy GfK 2014| GfK DigiTension | September 23 2014 135

  • Slide 1
  • Slide 2
  • GfK digitension
  • Slide 4
  • Integration is key for delivering true richness
  • Our new organisation model research skills versus industry e
  • Connecting the dots
  • Slide 8
  • A fast changing consumer driven digital age
  • The explosion of digital devices and internet accessibility hav
  • And consumers expect brands to fit their flexible always conne
  • With consumerrsquos fast adoption of social media everything is mor
  • As a result purchase pathways can be extremely complex
  • We have integrated these new evolutions in our RampD and research
  • Slide 15
  • Exploring the mobile web and the people who use ithellip
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Event app
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Slide 58
  • Slide 59
  • Introduction
  • Slide 61
  • Chicken
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Getting to me
  • Slide 110
  • 2014| A new world of hyper-personalization
  • 2014 | A world of worry about personal future
  • Expenditures become extensions of experience
  • A world that seems increasingly against me
  • Getting to Me | A Narrowing Focus
  • Breaking away from the crowd
  • A growing focus on intimacy
  • A new social calculus
  • Personal fulfillment is a rising priority
  • Others are a declining priority
  • The drive will be toward accelerated intimacy
  • See The Future - Innovation Opportunity Area 1 | Bio-design
  • Slide 123
  • Alzheimers Ecuador Making it personal
  • Slide 125
  • Consumers increasingly ldquodoing morerdquo
  • Attention spans are decreasing
  • Consumers Expect Real-time Information amp Brand Experiences
  • Super Connected Consumers who Manage the real-time world are Em
  • Americans continue showing a greater openness and desire toward
  • Time saving solutions are the most critical
  • Slide 132
  • Anticipated Actions | Nissan Paint
  • Slide 134
  • Slide 135
Page 27: Presentatie plenair 1 - Jef Staes, Kathy Sheehan

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

What the fk is happening

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

A dramatic story in 7 steps hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global information wavePowered by the Internet 1

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

6 Paradigm Changing Events

1771 Industrial Revolution

1829 Steam Railways

1875 Steel ElectricityHeavy Engineering

1908 Oil AutomobilesMass Production

1971 Information TechnologyTelecommunication

New Global RealityInformation lsquobecomesrsquo

the 5the element

2013

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

6 Paradigm Changing Events

1771 Industrial Revolution

1829 Steam Railways

1875 Steel ElectricityHeavy Engineering

1908 Oil AutomobilesMass Production

1971 Information TechnologyTelecommunication

New Global RealityInformation lsquobecomesrsquo

the 5the element

2013

PASSIONevolution

For people without passion in

evolution information has no value

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Whats the impact of theglobal information wave

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D becomes 3DPowered by Information2

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Power of the market the world hellip

Information Shortage Information Luxury

Switch3D

2D-Age

3D-Age

ldquoINFO-FUELEDrdquoOrganizations

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Switch3D

The origin of 3D-Species

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global 3D-Smart WavePowered by 3D-Learning3

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global 3D-Smart WavePowered by 3D-Learning3 But first hellip

The world of 2D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Schools hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Information Flow

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Talent Limiter

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Tough Statement

In 2D-Schools you dont get a degree

based on passion for your talents but

on your ability to study stuff without

passion and talent

A = Affirmative B = Negative

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Can it get any worse

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Then we went to work in2D-Organizations hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Education Information Shortage

2D-Low Salary 2D-High Salary

2D-Organizations

2D-Organograms2D-Managers

2D-Function Description

2D-Appraisal Talks

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Houston we have a problem

very big global

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

ldquoIf you put fences around peopleyou get sheep

William McKnight (former CEO of 3M)

hellip with a Diploma and a Function Descriptionrdquo

Jef Staes (former sheep)

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Work Space

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Sheep Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Human Resources Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Protest

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Lost Generation

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

80Not Engaged

ldquoNot Passionateabout Evolutionrdquo

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Tough Statement

In 2D-Organizations you dont get

work based on your passion and talents

but on your ability to work without

passion and talent

A = Affirmative B = Negative

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

What are 3D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

3D-Smarts 3D-COMPETENCES

TALENTSDIVERSITY-VALUE

PASSIONEVOLUTION-SUFFERING

INFORMATIONFLOW

ACTIONRESULT-DOPAMINELearning is a physical process

Real learning only happens when you

are in the groove with your talents

Jef Staes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Whats the impact of theglobal 3D-Smart wave

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global 3D-Innovation WavePowered by 3D-Smarts4

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Information Innovation

There are nosecrets anymore

3D-SMARTS

Passion in Evolutio

n

EntrepreneurshipBright Creative

Creative Destruction

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Introduction

Ships in trouble

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Chicken

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We face an ldquoExtinction Level Eventrdquo for 2D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The Rise and Fall of My Generation hellip

Power of the market the world hellip

Information Shortage Information Luxury

2D-Age

3D-Age

INFO FUELED

Rise2D-Smarts

Fall2D-Smarts

Rise3D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global SOS

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global SOS

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organizations in Search of a New Balance5

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Power of the market the world hellip

2D-Organizations2D-Balance

In search ofa New Balance

3D-Organizations3D-Balance

Switch3D

Business Innovationpowered by

Culture Innovation

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Its a revolution hellipItrsquos a drama hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Power of the market

Time

3D-Organizations3D-Balance

2D-Organizations2D-Balance

3D-Age2D-Age

Threat or opportunity

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

ldquoTough Statement

People who see 3D as a threat

have more power than people who

see 3D as an opportunity

A = Affirmative B = Negative

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We have to face the dramarsquos

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We have to reinventInnovation Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

From Continuous Improvementto Continuous Innovation6

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

CONSENSUSBased Improvement

2D-Information

2D-Smart Creativity

2D-Entrepreneurship

CONFLICTBased Innovation

3D-Information

3D-Smart Creativity

3D-Entrepreneurship

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Learning from the jungle hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Where is the source of the bio-diversity in a jungle

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

hellip at the edge (verge)

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Open Innovation starts at the edge

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Result a red monkey

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Drop the red monkey in the middle what happens

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red MonkeyHunters

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red Monkeyreg Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic EvolutionRed Monkey Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

Red Monkey Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS

SETTLERS

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation is a battle field

Comprehendthe battlefield

WHY

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS

SETTLERS

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation = Networking

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Who are the best networkers

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation is the resultof a red monkey that

has survived a conflict

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Recipe for successful innovation in 3D

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red MonkeyInnovation Management7

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Believers only

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We need Organic Evolution

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

OrganicEvolution

CREATORS

PIONEERS

FOLLOWERSSETTLERS

MISSIONING

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The most important word

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

3D-RESPECT

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Our Consensus Modelhas to change into a

ldquoRespectfulrdquo Conflict Model

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The second most important sticker

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

0032 472 61 71 51

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

copy GfK 2014| GfK DigiTension | September 23 2014 109

GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen

Kathy Sheehan | kathysheehangfkcom

copy GfK 2014| GfK DigiTension | September 23 2014 110

ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo

--- GfK Consumer Trends

the future of a marketrdquo

GfK Consumer Trends

copy GfK 2014| GfK DigiTension | September 23 2014 111

2014| A new world of hyper-personalization

copy GfK 2014| GfK DigiTension | September 23 2014 112

ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0

2014 | A world of worry about personal future

In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student

says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times

copy GfK 2014| GfK DigiTension | September 23 2014 113

ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter

Expenditures become extensions of experience

ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that

speak to you and will remain in your liferdquo

copy GfK 2014| GfK DigiTension | September 23 2014 114

A world that seems increasingly against me

Riots in Sweden

Political amp economic turmoil in Middle East

New questions about strength of Chinarsquos

long-bullish economyProtests in Brazil

Nothing is secret Nothing is private

Protests in Turkey

copy GfK 2014| GfK DigiTension | September 23 2014 115

Getting to Me | A Narrowing Focus

copy GfK 2014| GfK DigiTension | September 23 2014 116

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2

Breaking away from the crowd

-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average

globally versus 91 hours in 2009)

-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)

copy GfK 2014| GfK DigiTension | September 23 2014 117

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1

A growing focus on intimacy

ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value

+6 ranks from 2008 12 among 54 Personal Values

copy GfK 2014| GfK DigiTension | September 23 2014 118

A new social calculus

Asset In this crazy stressful world you have to focus on the things that

keep you on track and happy

Liability Too much time is wasted on things that arenrsquot important ndash who

really needs 900 ldquofriendsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 119

Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

Personal fulfillment is a rising priority

ExcitementldquoHaving stimulating experiencesrdquo

Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)

IndividualityldquoBeing different from othersrdquo

+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)

Curiosity ldquoWanting to explore and learn about new thingsrdquo

+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)

+6 +7

+8

copy GfK 2014| GfK DigiTension | September 23 2014 120

Others are a declining priority

-5-8

-4

Social stability ldquoSeeking stability of societyrdquo

Globally -8 to 29

Helpfulness ldquoMaking the effort to assist othersrdquo

-5 to 30

Friendship ldquoHaving close supportive friendsrdquo

-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

-11

Respecting AncestorsldquoSeeking stability of societyrdquo

Globally -11 ranks from 2008 to 28 today

copy GfK 2014| GfK DigiTension | September 23 2014 121

The drive will be toward accelerated intimacy

ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my

right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo

ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013

copy GfK 2014| GfK DigiTension | September 23 2014 122

See The Future - Innovation Opportunity Area 1 | Bio-design

Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions

copy GfK 2014| GfK DigiTension | September 23 2014 123

Three vectors exploring increasingly complex bio-data

Measure Me

Sense Me

Be Me

DNA-based skin care program

Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points

Cortex3D printing of customized exo-casts

Tissue regenerationAllows for custom reconstruction of body parts

Glybera ndash 2012First gene therapy treatment approved by European Commission

SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions

Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state

TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants

copy GfK 2014| GfK DigiTension | September 23 2014 124

Alzheimers Ecuador Making it personal

124

>

copy GfK 2014| GfK DigiTension | September 23 2014 125

Multi-tasking lifestyles and growing comfort with automation drive consumers to seek out solutions that anticipate plan and execute increasingly complex decision-making tasks using a variety of personal social and behavioral inputs

See The Future - Innovation Opportunity Area 2 | Anticipated Lifestyle

copy GfK 2014| GfK DigiTension | September 23 2014 126Roper Reports Worldwide 2008 and 2013 (short trend core 25 markets) QB2

Shop groceries Cooking for fun Eat on the go Planmanage finances

Home DIY Gardeningyardwork

62

42

21 23

14 16

70

51

30 30

19 19

2008 2013

Consumers increasingly ldquodoing morerdquo

globally who engaged in activity weekly or more often

copy GfK 2014| GfK DigiTension | September 23 2014 127

Attention spans are decreasing

Roper Reports Worldwide 2013 (mixed-mode trend core 25 markets age 15+) O2 httpwwwstatisticbraincomattention-span-statistics Associated Press httpwwwonlinegraduateprogramscominstant-america2009 data

30 of global consumers agree

ldquoIf a new technology product is not simple to use I lose interest in itrdquo (+2 pts from 2010)

1 in 4 people abandon a web page that takes more than four seconds to load

50 of mobile phone users abandon a page if it doesnrsquot load in 10 seconds

8 million reduction of searches on Google when slowing the results by just 410th of a second

28 Proportion of words are read on an average web page (593 words)

27 minutes is the average length of single Internet video watched

copy GfK 2014| GfK DigiTension | September 23 2014 128

Roper Reports US Spring 2014 Q38 (top-2 box) Roper Reports Worldwide 2013 QJ1O2 (US filter 15+ top-2 box on 7-point scale)

Consumers Expect Real-timeInformation amp Brand Experiences

+ =of consumers expect to be able to access content regardless of the device or platform

77

42agree ldquoTo me it is important to always be reachable wherever I amrdquo

27agree ldquoI really need the shops amp services I use to be available at all timesrdquo

Google Glass observes and records the world

ldquo15 minutes for a quote is out of touchrdquo

7frac12 minutes could save you on car insurance

copy GfK 2014| GfK DigiTension | September 23 2014 129Roper Reports Worldwide 2013 (mixed mode core 25 countries) O4 O9

Super Connected Consumers whoManage the real-time world are Emerging

These active social media users are

of global consumers are Super Connected Consumers

Always on the lookout for new products services

Look for novelty fun even in

everyday items

Spends lots of time researching brands before making major purchases

Technology empowersthem to do this

Greater propensity to switch if dissatisfied with

product service

More likely to have switched from name brands to less

expensive alternatives

More likely to used money-saving strategies

to get the best deal

True in developing as well as developed

markets

17

copy GfK 2014| GfK DigiTension | September 23 2014 130Roper Reports US 2012 Fall Core Q10 11 (online) RRUS 2000-1 Q92 93 (in-person)

Americans continue showing a greater openness and desire towards automation

A car that drives for you when you donrsquot feel like driving

Robots that do household tasks like cleaning amp cooking

Refrigerators that re-order groceries for you

4932

2000 2012

4635

3124

copy GfK 2014| GfK DigiTension | September 23 2014 131

Time saving solutions are the most critical

What is innovation to you

Easier way of doing something (78)

Faster way of doing something (72)

Something I didnrsquot know I needed (44)

Something that my friends will notice (29)

Roper Reports US 2013 February (Telecell) Q4

copy GfK 2014| GfK DigiTension | September 23 2014 132

NEST Most people leave the house at one temperature and forget to change it So Nest learns your schedule programs itself and can be controlled from your phone Teach it well and Nest can lower your heating and cooling bills up to 20

Devices get smarter and more interconnected as we move toward the lsquoInternet of Thingsrsquo

Automation

Coordination

Roomba

httpnestcomliving-with-nest

Computer-controlled sensors find open parking spaces based on their estimation of the proximity of other vehicles Once an open space is detected it directs the vehicles steering wheel to parallel park the car The driver controls the speed of the car via the gas and brake pedals the maneuvering of the vehicle into the parking space is done by the car itself

httponlinewsjcomarticleSB10001424052748703734504575125883649914708html

Anticipation

The ldquoInternet of Thingsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 133

Anticipated Actions | Nissan Paint

>

copy GfK 2014| GfK DigiTension | September 23 2014 134

Email kathysheehangfkcom

bloggfkcom

Mobile

Blog

M +1 212 464 7972

copy GfK 2014| GfK DigiTension | September 23 2014 135

  • Slide 1
  • Slide 2
  • GfK digitension
  • Slide 4
  • Integration is key for delivering true richness
  • Our new organisation model research skills versus industry e
  • Connecting the dots
  • Slide 8
  • A fast changing consumer driven digital age
  • The explosion of digital devices and internet accessibility hav
  • And consumers expect brands to fit their flexible always conne
  • With consumerrsquos fast adoption of social media everything is mor
  • As a result purchase pathways can be extremely complex
  • We have integrated these new evolutions in our RampD and research
  • Slide 15
  • Exploring the mobile web and the people who use ithellip
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Event app
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Slide 58
  • Slide 59
  • Introduction
  • Slide 61
  • Chicken
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Getting to me
  • Slide 110
  • 2014| A new world of hyper-personalization
  • 2014 | A world of worry about personal future
  • Expenditures become extensions of experience
  • A world that seems increasingly against me
  • Getting to Me | A Narrowing Focus
  • Breaking away from the crowd
  • A growing focus on intimacy
  • A new social calculus
  • Personal fulfillment is a rising priority
  • Others are a declining priority
  • The drive will be toward accelerated intimacy
  • See The Future - Innovation Opportunity Area 1 | Bio-design
  • Slide 123
  • Alzheimers Ecuador Making it personal
  • Slide 125
  • Consumers increasingly ldquodoing morerdquo
  • Attention spans are decreasing
  • Consumers Expect Real-time Information amp Brand Experiences
  • Super Connected Consumers who Manage the real-time world are Em
  • Americans continue showing a greater openness and desire toward
  • Time saving solutions are the most critical
  • Slide 132
  • Anticipated Actions | Nissan Paint
  • Slide 134
  • Slide 135
Page 28: Presentatie plenair 1 - Jef Staes, Kathy Sheehan

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

A dramatic story in 7 steps hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global information wavePowered by the Internet 1

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

6 Paradigm Changing Events

1771 Industrial Revolution

1829 Steam Railways

1875 Steel ElectricityHeavy Engineering

1908 Oil AutomobilesMass Production

1971 Information TechnologyTelecommunication

New Global RealityInformation lsquobecomesrsquo

the 5the element

2013

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

6 Paradigm Changing Events

1771 Industrial Revolution

1829 Steam Railways

1875 Steel ElectricityHeavy Engineering

1908 Oil AutomobilesMass Production

1971 Information TechnologyTelecommunication

New Global RealityInformation lsquobecomesrsquo

the 5the element

2013

PASSIONevolution

For people without passion in

evolution information has no value

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Whats the impact of theglobal information wave

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D becomes 3DPowered by Information2

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Power of the market the world hellip

Information Shortage Information Luxury

Switch3D

2D-Age

3D-Age

ldquoINFO-FUELEDrdquoOrganizations

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Switch3D

The origin of 3D-Species

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global 3D-Smart WavePowered by 3D-Learning3

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global 3D-Smart WavePowered by 3D-Learning3 But first hellip

The world of 2D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Schools hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Information Flow

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Talent Limiter

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Tough Statement

In 2D-Schools you dont get a degree

based on passion for your talents but

on your ability to study stuff without

passion and talent

A = Affirmative B = Negative

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Can it get any worse

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Then we went to work in2D-Organizations hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Education Information Shortage

2D-Low Salary 2D-High Salary

2D-Organizations

2D-Organograms2D-Managers

2D-Function Description

2D-Appraisal Talks

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Houston we have a problem

very big global

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

ldquoIf you put fences around peopleyou get sheep

William McKnight (former CEO of 3M)

hellip with a Diploma and a Function Descriptionrdquo

Jef Staes (former sheep)

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Work Space

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Sheep Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Human Resources Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Protest

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Lost Generation

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

80Not Engaged

ldquoNot Passionateabout Evolutionrdquo

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Tough Statement

In 2D-Organizations you dont get

work based on your passion and talents

but on your ability to work without

passion and talent

A = Affirmative B = Negative

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

What are 3D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

3D-Smarts 3D-COMPETENCES

TALENTSDIVERSITY-VALUE

PASSIONEVOLUTION-SUFFERING

INFORMATIONFLOW

ACTIONRESULT-DOPAMINELearning is a physical process

Real learning only happens when you

are in the groove with your talents

Jef Staes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Whats the impact of theglobal 3D-Smart wave

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global 3D-Innovation WavePowered by 3D-Smarts4

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Information Innovation

There are nosecrets anymore

3D-SMARTS

Passion in Evolutio

n

EntrepreneurshipBright Creative

Creative Destruction

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Introduction

Ships in trouble

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Chicken

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We face an ldquoExtinction Level Eventrdquo for 2D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The Rise and Fall of My Generation hellip

Power of the market the world hellip

Information Shortage Information Luxury

2D-Age

3D-Age

INFO FUELED

Rise2D-Smarts

Fall2D-Smarts

Rise3D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global SOS

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global SOS

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organizations in Search of a New Balance5

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Power of the market the world hellip

2D-Organizations2D-Balance

In search ofa New Balance

3D-Organizations3D-Balance

Switch3D

Business Innovationpowered by

Culture Innovation

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Its a revolution hellipItrsquos a drama hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Power of the market

Time

3D-Organizations3D-Balance

2D-Organizations2D-Balance

3D-Age2D-Age

Threat or opportunity

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

ldquoTough Statement

People who see 3D as a threat

have more power than people who

see 3D as an opportunity

A = Affirmative B = Negative

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We have to face the dramarsquos

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We have to reinventInnovation Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

From Continuous Improvementto Continuous Innovation6

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

CONSENSUSBased Improvement

2D-Information

2D-Smart Creativity

2D-Entrepreneurship

CONFLICTBased Innovation

3D-Information

3D-Smart Creativity

3D-Entrepreneurship

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Learning from the jungle hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Where is the source of the bio-diversity in a jungle

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

hellip at the edge (verge)

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Open Innovation starts at the edge

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Result a red monkey

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Drop the red monkey in the middle what happens

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red MonkeyHunters

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red Monkeyreg Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic EvolutionRed Monkey Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

Red Monkey Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS

SETTLERS

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation is a battle field

Comprehendthe battlefield

WHY

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS

SETTLERS

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation = Networking

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Who are the best networkers

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation is the resultof a red monkey that

has survived a conflict

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Recipe for successful innovation in 3D

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red MonkeyInnovation Management7

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Believers only

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We need Organic Evolution

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

OrganicEvolution

CREATORS

PIONEERS

FOLLOWERSSETTLERS

MISSIONING

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The most important word

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

3D-RESPECT

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Our Consensus Modelhas to change into a

ldquoRespectfulrdquo Conflict Model

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The second most important sticker

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

0032 472 61 71 51

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

copy GfK 2014| GfK DigiTension | September 23 2014 109

GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen

Kathy Sheehan | kathysheehangfkcom

copy GfK 2014| GfK DigiTension | September 23 2014 110

ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo

--- GfK Consumer Trends

the future of a marketrdquo

GfK Consumer Trends

copy GfK 2014| GfK DigiTension | September 23 2014 111

2014| A new world of hyper-personalization

copy GfK 2014| GfK DigiTension | September 23 2014 112

ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0

2014 | A world of worry about personal future

In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student

says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times

copy GfK 2014| GfK DigiTension | September 23 2014 113

ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter

Expenditures become extensions of experience

ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that

speak to you and will remain in your liferdquo

copy GfK 2014| GfK DigiTension | September 23 2014 114

A world that seems increasingly against me

Riots in Sweden

Political amp economic turmoil in Middle East

New questions about strength of Chinarsquos

long-bullish economyProtests in Brazil

Nothing is secret Nothing is private

Protests in Turkey

copy GfK 2014| GfK DigiTension | September 23 2014 115

Getting to Me | A Narrowing Focus

copy GfK 2014| GfK DigiTension | September 23 2014 116

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2

Breaking away from the crowd

-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average

globally versus 91 hours in 2009)

-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)

copy GfK 2014| GfK DigiTension | September 23 2014 117

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1

A growing focus on intimacy

ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value

+6 ranks from 2008 12 among 54 Personal Values

copy GfK 2014| GfK DigiTension | September 23 2014 118

A new social calculus

Asset In this crazy stressful world you have to focus on the things that

keep you on track and happy

Liability Too much time is wasted on things that arenrsquot important ndash who

really needs 900 ldquofriendsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 119

Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

Personal fulfillment is a rising priority

ExcitementldquoHaving stimulating experiencesrdquo

Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)

IndividualityldquoBeing different from othersrdquo

+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)

Curiosity ldquoWanting to explore and learn about new thingsrdquo

+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)

+6 +7

+8

copy GfK 2014| GfK DigiTension | September 23 2014 120

Others are a declining priority

-5-8

-4

Social stability ldquoSeeking stability of societyrdquo

Globally -8 to 29

Helpfulness ldquoMaking the effort to assist othersrdquo

-5 to 30

Friendship ldquoHaving close supportive friendsrdquo

-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

-11

Respecting AncestorsldquoSeeking stability of societyrdquo

Globally -11 ranks from 2008 to 28 today

copy GfK 2014| GfK DigiTension | September 23 2014 121

The drive will be toward accelerated intimacy

ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my

right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo

ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013

copy GfK 2014| GfK DigiTension | September 23 2014 122

See The Future - Innovation Opportunity Area 1 | Bio-design

Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions

copy GfK 2014| GfK DigiTension | September 23 2014 123

Three vectors exploring increasingly complex bio-data

Measure Me

Sense Me

Be Me

DNA-based skin care program

Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points

Cortex3D printing of customized exo-casts

Tissue regenerationAllows for custom reconstruction of body parts

Glybera ndash 2012First gene therapy treatment approved by European Commission

SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions

Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state

TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants

copy GfK 2014| GfK DigiTension | September 23 2014 124

Alzheimers Ecuador Making it personal

124

>

copy GfK 2014| GfK DigiTension | September 23 2014 125

Multi-tasking lifestyles and growing comfort with automation drive consumers to seek out solutions that anticipate plan and execute increasingly complex decision-making tasks using a variety of personal social and behavioral inputs

See The Future - Innovation Opportunity Area 2 | Anticipated Lifestyle

copy GfK 2014| GfK DigiTension | September 23 2014 126Roper Reports Worldwide 2008 and 2013 (short trend core 25 markets) QB2

Shop groceries Cooking for fun Eat on the go Planmanage finances

Home DIY Gardeningyardwork

62

42

21 23

14 16

70

51

30 30

19 19

2008 2013

Consumers increasingly ldquodoing morerdquo

globally who engaged in activity weekly or more often

copy GfK 2014| GfK DigiTension | September 23 2014 127

Attention spans are decreasing

Roper Reports Worldwide 2013 (mixed-mode trend core 25 markets age 15+) O2 httpwwwstatisticbraincomattention-span-statistics Associated Press httpwwwonlinegraduateprogramscominstant-america2009 data

30 of global consumers agree

ldquoIf a new technology product is not simple to use I lose interest in itrdquo (+2 pts from 2010)

1 in 4 people abandon a web page that takes more than four seconds to load

50 of mobile phone users abandon a page if it doesnrsquot load in 10 seconds

8 million reduction of searches on Google when slowing the results by just 410th of a second

28 Proportion of words are read on an average web page (593 words)

27 minutes is the average length of single Internet video watched

copy GfK 2014| GfK DigiTension | September 23 2014 128

Roper Reports US Spring 2014 Q38 (top-2 box) Roper Reports Worldwide 2013 QJ1O2 (US filter 15+ top-2 box on 7-point scale)

Consumers Expect Real-timeInformation amp Brand Experiences

+ =of consumers expect to be able to access content regardless of the device or platform

77

42agree ldquoTo me it is important to always be reachable wherever I amrdquo

27agree ldquoI really need the shops amp services I use to be available at all timesrdquo

Google Glass observes and records the world

ldquo15 minutes for a quote is out of touchrdquo

7frac12 minutes could save you on car insurance

copy GfK 2014| GfK DigiTension | September 23 2014 129Roper Reports Worldwide 2013 (mixed mode core 25 countries) O4 O9

Super Connected Consumers whoManage the real-time world are Emerging

These active social media users are

of global consumers are Super Connected Consumers

Always on the lookout for new products services

Look for novelty fun even in

everyday items

Spends lots of time researching brands before making major purchases

Technology empowersthem to do this

Greater propensity to switch if dissatisfied with

product service

More likely to have switched from name brands to less

expensive alternatives

More likely to used money-saving strategies

to get the best deal

True in developing as well as developed

markets

17

copy GfK 2014| GfK DigiTension | September 23 2014 130Roper Reports US 2012 Fall Core Q10 11 (online) RRUS 2000-1 Q92 93 (in-person)

Americans continue showing a greater openness and desire towards automation

A car that drives for you when you donrsquot feel like driving

Robots that do household tasks like cleaning amp cooking

Refrigerators that re-order groceries for you

4932

2000 2012

4635

3124

copy GfK 2014| GfK DigiTension | September 23 2014 131

Time saving solutions are the most critical

What is innovation to you

Easier way of doing something (78)

Faster way of doing something (72)

Something I didnrsquot know I needed (44)

Something that my friends will notice (29)

Roper Reports US 2013 February (Telecell) Q4

copy GfK 2014| GfK DigiTension | September 23 2014 132

NEST Most people leave the house at one temperature and forget to change it So Nest learns your schedule programs itself and can be controlled from your phone Teach it well and Nest can lower your heating and cooling bills up to 20

Devices get smarter and more interconnected as we move toward the lsquoInternet of Thingsrsquo

Automation

Coordination

Roomba

httpnestcomliving-with-nest

Computer-controlled sensors find open parking spaces based on their estimation of the proximity of other vehicles Once an open space is detected it directs the vehicles steering wheel to parallel park the car The driver controls the speed of the car via the gas and brake pedals the maneuvering of the vehicle into the parking space is done by the car itself

httponlinewsjcomarticleSB10001424052748703734504575125883649914708html

Anticipation

The ldquoInternet of Thingsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 133

Anticipated Actions | Nissan Paint

>

copy GfK 2014| GfK DigiTension | September 23 2014 134

Email kathysheehangfkcom

bloggfkcom

Mobile

Blog

M +1 212 464 7972

copy GfK 2014| GfK DigiTension | September 23 2014 135

  • Slide 1
  • Slide 2
  • GfK digitension
  • Slide 4
  • Integration is key for delivering true richness
  • Our new organisation model research skills versus industry e
  • Connecting the dots
  • Slide 8
  • A fast changing consumer driven digital age
  • The explosion of digital devices and internet accessibility hav
  • And consumers expect brands to fit their flexible always conne
  • With consumerrsquos fast adoption of social media everything is mor
  • As a result purchase pathways can be extremely complex
  • We have integrated these new evolutions in our RampD and research
  • Slide 15
  • Exploring the mobile web and the people who use ithellip
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Event app
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Slide 58
  • Slide 59
  • Introduction
  • Slide 61
  • Chicken
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Getting to me
  • Slide 110
  • 2014| A new world of hyper-personalization
  • 2014 | A world of worry about personal future
  • Expenditures become extensions of experience
  • A world that seems increasingly against me
  • Getting to Me | A Narrowing Focus
  • Breaking away from the crowd
  • A growing focus on intimacy
  • A new social calculus
  • Personal fulfillment is a rising priority
  • Others are a declining priority
  • The drive will be toward accelerated intimacy
  • See The Future - Innovation Opportunity Area 1 | Bio-design
  • Slide 123
  • Alzheimers Ecuador Making it personal
  • Slide 125
  • Consumers increasingly ldquodoing morerdquo
  • Attention spans are decreasing
  • Consumers Expect Real-time Information amp Brand Experiences
  • Super Connected Consumers who Manage the real-time world are Em
  • Americans continue showing a greater openness and desire toward
  • Time saving solutions are the most critical
  • Slide 132
  • Anticipated Actions | Nissan Paint
  • Slide 134
  • Slide 135
Page 29: Presentatie plenair 1 - Jef Staes, Kathy Sheehan

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global information wavePowered by the Internet 1

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

6 Paradigm Changing Events

1771 Industrial Revolution

1829 Steam Railways

1875 Steel ElectricityHeavy Engineering

1908 Oil AutomobilesMass Production

1971 Information TechnologyTelecommunication

New Global RealityInformation lsquobecomesrsquo

the 5the element

2013

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

6 Paradigm Changing Events

1771 Industrial Revolution

1829 Steam Railways

1875 Steel ElectricityHeavy Engineering

1908 Oil AutomobilesMass Production

1971 Information TechnologyTelecommunication

New Global RealityInformation lsquobecomesrsquo

the 5the element

2013

PASSIONevolution

For people without passion in

evolution information has no value

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Whats the impact of theglobal information wave

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D becomes 3DPowered by Information2

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Power of the market the world hellip

Information Shortage Information Luxury

Switch3D

2D-Age

3D-Age

ldquoINFO-FUELEDrdquoOrganizations

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Switch3D

The origin of 3D-Species

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global 3D-Smart WavePowered by 3D-Learning3

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global 3D-Smart WavePowered by 3D-Learning3 But first hellip

The world of 2D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Schools hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Information Flow

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Talent Limiter

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Tough Statement

In 2D-Schools you dont get a degree

based on passion for your talents but

on your ability to study stuff without

passion and talent

A = Affirmative B = Negative

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Can it get any worse

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Then we went to work in2D-Organizations hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Education Information Shortage

2D-Low Salary 2D-High Salary

2D-Organizations

2D-Organograms2D-Managers

2D-Function Description

2D-Appraisal Talks

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Houston we have a problem

very big global

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

ldquoIf you put fences around peopleyou get sheep

William McKnight (former CEO of 3M)

hellip with a Diploma and a Function Descriptionrdquo

Jef Staes (former sheep)

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Work Space

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Sheep Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Human Resources Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Protest

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Lost Generation

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

80Not Engaged

ldquoNot Passionateabout Evolutionrdquo

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Tough Statement

In 2D-Organizations you dont get

work based on your passion and talents

but on your ability to work without

passion and talent

A = Affirmative B = Negative

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

What are 3D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

3D-Smarts 3D-COMPETENCES

TALENTSDIVERSITY-VALUE

PASSIONEVOLUTION-SUFFERING

INFORMATIONFLOW

ACTIONRESULT-DOPAMINELearning is a physical process

Real learning only happens when you

are in the groove with your talents

Jef Staes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Whats the impact of theglobal 3D-Smart wave

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global 3D-Innovation WavePowered by 3D-Smarts4

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Information Innovation

There are nosecrets anymore

3D-SMARTS

Passion in Evolutio

n

EntrepreneurshipBright Creative

Creative Destruction

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Introduction

Ships in trouble

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Chicken

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We face an ldquoExtinction Level Eventrdquo for 2D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The Rise and Fall of My Generation hellip

Power of the market the world hellip

Information Shortage Information Luxury

2D-Age

3D-Age

INFO FUELED

Rise2D-Smarts

Fall2D-Smarts

Rise3D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global SOS

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global SOS

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organizations in Search of a New Balance5

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Power of the market the world hellip

2D-Organizations2D-Balance

In search ofa New Balance

3D-Organizations3D-Balance

Switch3D

Business Innovationpowered by

Culture Innovation

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Its a revolution hellipItrsquos a drama hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Power of the market

Time

3D-Organizations3D-Balance

2D-Organizations2D-Balance

3D-Age2D-Age

Threat or opportunity

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

ldquoTough Statement

People who see 3D as a threat

have more power than people who

see 3D as an opportunity

A = Affirmative B = Negative

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We have to face the dramarsquos

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We have to reinventInnovation Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

From Continuous Improvementto Continuous Innovation6

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

CONSENSUSBased Improvement

2D-Information

2D-Smart Creativity

2D-Entrepreneurship

CONFLICTBased Innovation

3D-Information

3D-Smart Creativity

3D-Entrepreneurship

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Learning from the jungle hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Where is the source of the bio-diversity in a jungle

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

hellip at the edge (verge)

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Open Innovation starts at the edge

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Result a red monkey

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Drop the red monkey in the middle what happens

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red MonkeyHunters

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red Monkeyreg Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic EvolutionRed Monkey Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

Red Monkey Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS

SETTLERS

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation is a battle field

Comprehendthe battlefield

WHY

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS

SETTLERS

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation = Networking

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Who are the best networkers

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation is the resultof a red monkey that

has survived a conflict

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Recipe for successful innovation in 3D

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red MonkeyInnovation Management7

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Believers only

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We need Organic Evolution

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

OrganicEvolution

CREATORS

PIONEERS

FOLLOWERSSETTLERS

MISSIONING

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The most important word

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

3D-RESPECT

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Our Consensus Modelhas to change into a

ldquoRespectfulrdquo Conflict Model

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The second most important sticker

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

0032 472 61 71 51

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

copy GfK 2014| GfK DigiTension | September 23 2014 109

GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen

Kathy Sheehan | kathysheehangfkcom

copy GfK 2014| GfK DigiTension | September 23 2014 110

ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo

--- GfK Consumer Trends

the future of a marketrdquo

GfK Consumer Trends

copy GfK 2014| GfK DigiTension | September 23 2014 111

2014| A new world of hyper-personalization

copy GfK 2014| GfK DigiTension | September 23 2014 112

ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0

2014 | A world of worry about personal future

In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student

says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times

copy GfK 2014| GfK DigiTension | September 23 2014 113

ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter

Expenditures become extensions of experience

ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that

speak to you and will remain in your liferdquo

copy GfK 2014| GfK DigiTension | September 23 2014 114

A world that seems increasingly against me

Riots in Sweden

Political amp economic turmoil in Middle East

New questions about strength of Chinarsquos

long-bullish economyProtests in Brazil

Nothing is secret Nothing is private

Protests in Turkey

copy GfK 2014| GfK DigiTension | September 23 2014 115

Getting to Me | A Narrowing Focus

copy GfK 2014| GfK DigiTension | September 23 2014 116

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2

Breaking away from the crowd

-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average

globally versus 91 hours in 2009)

-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)

copy GfK 2014| GfK DigiTension | September 23 2014 117

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1

A growing focus on intimacy

ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value

+6 ranks from 2008 12 among 54 Personal Values

copy GfK 2014| GfK DigiTension | September 23 2014 118

A new social calculus

Asset In this crazy stressful world you have to focus on the things that

keep you on track and happy

Liability Too much time is wasted on things that arenrsquot important ndash who

really needs 900 ldquofriendsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 119

Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

Personal fulfillment is a rising priority

ExcitementldquoHaving stimulating experiencesrdquo

Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)

IndividualityldquoBeing different from othersrdquo

+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)

Curiosity ldquoWanting to explore and learn about new thingsrdquo

+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)

+6 +7

+8

copy GfK 2014| GfK DigiTension | September 23 2014 120

Others are a declining priority

-5-8

-4

Social stability ldquoSeeking stability of societyrdquo

Globally -8 to 29

Helpfulness ldquoMaking the effort to assist othersrdquo

-5 to 30

Friendship ldquoHaving close supportive friendsrdquo

-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

-11

Respecting AncestorsldquoSeeking stability of societyrdquo

Globally -11 ranks from 2008 to 28 today

copy GfK 2014| GfK DigiTension | September 23 2014 121

The drive will be toward accelerated intimacy

ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my

right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo

ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013

copy GfK 2014| GfK DigiTension | September 23 2014 122

See The Future - Innovation Opportunity Area 1 | Bio-design

Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions

copy GfK 2014| GfK DigiTension | September 23 2014 123

Three vectors exploring increasingly complex bio-data

Measure Me

Sense Me

Be Me

DNA-based skin care program

Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points

Cortex3D printing of customized exo-casts

Tissue regenerationAllows for custom reconstruction of body parts

Glybera ndash 2012First gene therapy treatment approved by European Commission

SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions

Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state

TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants

copy GfK 2014| GfK DigiTension | September 23 2014 124

Alzheimers Ecuador Making it personal

124

>

copy GfK 2014| GfK DigiTension | September 23 2014 125

Multi-tasking lifestyles and growing comfort with automation drive consumers to seek out solutions that anticipate plan and execute increasingly complex decision-making tasks using a variety of personal social and behavioral inputs

See The Future - Innovation Opportunity Area 2 | Anticipated Lifestyle

copy GfK 2014| GfK DigiTension | September 23 2014 126Roper Reports Worldwide 2008 and 2013 (short trend core 25 markets) QB2

Shop groceries Cooking for fun Eat on the go Planmanage finances

Home DIY Gardeningyardwork

62

42

21 23

14 16

70

51

30 30

19 19

2008 2013

Consumers increasingly ldquodoing morerdquo

globally who engaged in activity weekly or more often

copy GfK 2014| GfK DigiTension | September 23 2014 127

Attention spans are decreasing

Roper Reports Worldwide 2013 (mixed-mode trend core 25 markets age 15+) O2 httpwwwstatisticbraincomattention-span-statistics Associated Press httpwwwonlinegraduateprogramscominstant-america2009 data

30 of global consumers agree

ldquoIf a new technology product is not simple to use I lose interest in itrdquo (+2 pts from 2010)

1 in 4 people abandon a web page that takes more than four seconds to load

50 of mobile phone users abandon a page if it doesnrsquot load in 10 seconds

8 million reduction of searches on Google when slowing the results by just 410th of a second

28 Proportion of words are read on an average web page (593 words)

27 minutes is the average length of single Internet video watched

copy GfK 2014| GfK DigiTension | September 23 2014 128

Roper Reports US Spring 2014 Q38 (top-2 box) Roper Reports Worldwide 2013 QJ1O2 (US filter 15+ top-2 box on 7-point scale)

Consumers Expect Real-timeInformation amp Brand Experiences

+ =of consumers expect to be able to access content regardless of the device or platform

77

42agree ldquoTo me it is important to always be reachable wherever I amrdquo

27agree ldquoI really need the shops amp services I use to be available at all timesrdquo

Google Glass observes and records the world

ldquo15 minutes for a quote is out of touchrdquo

7frac12 minutes could save you on car insurance

copy GfK 2014| GfK DigiTension | September 23 2014 129Roper Reports Worldwide 2013 (mixed mode core 25 countries) O4 O9

Super Connected Consumers whoManage the real-time world are Emerging

These active social media users are

of global consumers are Super Connected Consumers

Always on the lookout for new products services

Look for novelty fun even in

everyday items

Spends lots of time researching brands before making major purchases

Technology empowersthem to do this

Greater propensity to switch if dissatisfied with

product service

More likely to have switched from name brands to less

expensive alternatives

More likely to used money-saving strategies

to get the best deal

True in developing as well as developed

markets

17

copy GfK 2014| GfK DigiTension | September 23 2014 130Roper Reports US 2012 Fall Core Q10 11 (online) RRUS 2000-1 Q92 93 (in-person)

Americans continue showing a greater openness and desire towards automation

A car that drives for you when you donrsquot feel like driving

Robots that do household tasks like cleaning amp cooking

Refrigerators that re-order groceries for you

4932

2000 2012

4635

3124

copy GfK 2014| GfK DigiTension | September 23 2014 131

Time saving solutions are the most critical

What is innovation to you

Easier way of doing something (78)

Faster way of doing something (72)

Something I didnrsquot know I needed (44)

Something that my friends will notice (29)

Roper Reports US 2013 February (Telecell) Q4

copy GfK 2014| GfK DigiTension | September 23 2014 132

NEST Most people leave the house at one temperature and forget to change it So Nest learns your schedule programs itself and can be controlled from your phone Teach it well and Nest can lower your heating and cooling bills up to 20

Devices get smarter and more interconnected as we move toward the lsquoInternet of Thingsrsquo

Automation

Coordination

Roomba

httpnestcomliving-with-nest

Computer-controlled sensors find open parking spaces based on their estimation of the proximity of other vehicles Once an open space is detected it directs the vehicles steering wheel to parallel park the car The driver controls the speed of the car via the gas and brake pedals the maneuvering of the vehicle into the parking space is done by the car itself

httponlinewsjcomarticleSB10001424052748703734504575125883649914708html

Anticipation

The ldquoInternet of Thingsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 133

Anticipated Actions | Nissan Paint

>

copy GfK 2014| GfK DigiTension | September 23 2014 134

Email kathysheehangfkcom

bloggfkcom

Mobile

Blog

M +1 212 464 7972

copy GfK 2014| GfK DigiTension | September 23 2014 135

  • Slide 1
  • Slide 2
  • GfK digitension
  • Slide 4
  • Integration is key for delivering true richness
  • Our new organisation model research skills versus industry e
  • Connecting the dots
  • Slide 8
  • A fast changing consumer driven digital age
  • The explosion of digital devices and internet accessibility hav
  • And consumers expect brands to fit their flexible always conne
  • With consumerrsquos fast adoption of social media everything is mor
  • As a result purchase pathways can be extremely complex
  • We have integrated these new evolutions in our RampD and research
  • Slide 15
  • Exploring the mobile web and the people who use ithellip
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Event app
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Slide 58
  • Slide 59
  • Introduction
  • Slide 61
  • Chicken
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Getting to me
  • Slide 110
  • 2014| A new world of hyper-personalization
  • 2014 | A world of worry about personal future
  • Expenditures become extensions of experience
  • A world that seems increasingly against me
  • Getting to Me | A Narrowing Focus
  • Breaking away from the crowd
  • A growing focus on intimacy
  • A new social calculus
  • Personal fulfillment is a rising priority
  • Others are a declining priority
  • The drive will be toward accelerated intimacy
  • See The Future - Innovation Opportunity Area 1 | Bio-design
  • Slide 123
  • Alzheimers Ecuador Making it personal
  • Slide 125
  • Consumers increasingly ldquodoing morerdquo
  • Attention spans are decreasing
  • Consumers Expect Real-time Information amp Brand Experiences
  • Super Connected Consumers who Manage the real-time world are Em
  • Americans continue showing a greater openness and desire toward
  • Time saving solutions are the most critical
  • Slide 132
  • Anticipated Actions | Nissan Paint
  • Slide 134
  • Slide 135
Page 30: Presentatie plenair 1 - Jef Staes, Kathy Sheehan

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

6 Paradigm Changing Events

1771 Industrial Revolution

1829 Steam Railways

1875 Steel ElectricityHeavy Engineering

1908 Oil AutomobilesMass Production

1971 Information TechnologyTelecommunication

New Global RealityInformation lsquobecomesrsquo

the 5the element

2013

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

6 Paradigm Changing Events

1771 Industrial Revolution

1829 Steam Railways

1875 Steel ElectricityHeavy Engineering

1908 Oil AutomobilesMass Production

1971 Information TechnologyTelecommunication

New Global RealityInformation lsquobecomesrsquo

the 5the element

2013

PASSIONevolution

For people without passion in

evolution information has no value

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Whats the impact of theglobal information wave

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D becomes 3DPowered by Information2

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Power of the market the world hellip

Information Shortage Information Luxury

Switch3D

2D-Age

3D-Age

ldquoINFO-FUELEDrdquoOrganizations

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Switch3D

The origin of 3D-Species

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global 3D-Smart WavePowered by 3D-Learning3

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global 3D-Smart WavePowered by 3D-Learning3 But first hellip

The world of 2D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Schools hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Information Flow

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Talent Limiter

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Tough Statement

In 2D-Schools you dont get a degree

based on passion for your talents but

on your ability to study stuff without

passion and talent

A = Affirmative B = Negative

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Can it get any worse

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Then we went to work in2D-Organizations hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Education Information Shortage

2D-Low Salary 2D-High Salary

2D-Organizations

2D-Organograms2D-Managers

2D-Function Description

2D-Appraisal Talks

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Houston we have a problem

very big global

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

ldquoIf you put fences around peopleyou get sheep

William McKnight (former CEO of 3M)

hellip with a Diploma and a Function Descriptionrdquo

Jef Staes (former sheep)

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Work Space

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Sheep Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Human Resources Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Protest

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Lost Generation

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

80Not Engaged

ldquoNot Passionateabout Evolutionrdquo

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Tough Statement

In 2D-Organizations you dont get

work based on your passion and talents

but on your ability to work without

passion and talent

A = Affirmative B = Negative

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

What are 3D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

3D-Smarts 3D-COMPETENCES

TALENTSDIVERSITY-VALUE

PASSIONEVOLUTION-SUFFERING

INFORMATIONFLOW

ACTIONRESULT-DOPAMINELearning is a physical process

Real learning only happens when you

are in the groove with your talents

Jef Staes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Whats the impact of theglobal 3D-Smart wave

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global 3D-Innovation WavePowered by 3D-Smarts4

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Information Innovation

There are nosecrets anymore

3D-SMARTS

Passion in Evolutio

n

EntrepreneurshipBright Creative

Creative Destruction

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Introduction

Ships in trouble

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Chicken

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We face an ldquoExtinction Level Eventrdquo for 2D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The Rise and Fall of My Generation hellip

Power of the market the world hellip

Information Shortage Information Luxury

2D-Age

3D-Age

INFO FUELED

Rise2D-Smarts

Fall2D-Smarts

Rise3D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global SOS

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global SOS

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organizations in Search of a New Balance5

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Power of the market the world hellip

2D-Organizations2D-Balance

In search ofa New Balance

3D-Organizations3D-Balance

Switch3D

Business Innovationpowered by

Culture Innovation

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Its a revolution hellipItrsquos a drama hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Power of the market

Time

3D-Organizations3D-Balance

2D-Organizations2D-Balance

3D-Age2D-Age

Threat or opportunity

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

ldquoTough Statement

People who see 3D as a threat

have more power than people who

see 3D as an opportunity

A = Affirmative B = Negative

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We have to face the dramarsquos

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We have to reinventInnovation Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

From Continuous Improvementto Continuous Innovation6

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

CONSENSUSBased Improvement

2D-Information

2D-Smart Creativity

2D-Entrepreneurship

CONFLICTBased Innovation

3D-Information

3D-Smart Creativity

3D-Entrepreneurship

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Learning from the jungle hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Where is the source of the bio-diversity in a jungle

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

hellip at the edge (verge)

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Open Innovation starts at the edge

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Result a red monkey

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Drop the red monkey in the middle what happens

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red MonkeyHunters

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red Monkeyreg Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic EvolutionRed Monkey Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

Red Monkey Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS

SETTLERS

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation is a battle field

Comprehendthe battlefield

WHY

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS

SETTLERS

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation = Networking

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Who are the best networkers

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation is the resultof a red monkey that

has survived a conflict

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Recipe for successful innovation in 3D

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red MonkeyInnovation Management7

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Believers only

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We need Organic Evolution

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

OrganicEvolution

CREATORS

PIONEERS

FOLLOWERSSETTLERS

MISSIONING

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The most important word

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

3D-RESPECT

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Our Consensus Modelhas to change into a

ldquoRespectfulrdquo Conflict Model

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The second most important sticker

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

0032 472 61 71 51

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

copy GfK 2014| GfK DigiTension | September 23 2014 109

GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen

Kathy Sheehan | kathysheehangfkcom

copy GfK 2014| GfK DigiTension | September 23 2014 110

ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo

--- GfK Consumer Trends

the future of a marketrdquo

GfK Consumer Trends

copy GfK 2014| GfK DigiTension | September 23 2014 111

2014| A new world of hyper-personalization

copy GfK 2014| GfK DigiTension | September 23 2014 112

ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0

2014 | A world of worry about personal future

In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student

says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times

copy GfK 2014| GfK DigiTension | September 23 2014 113

ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter

Expenditures become extensions of experience

ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that

speak to you and will remain in your liferdquo

copy GfK 2014| GfK DigiTension | September 23 2014 114

A world that seems increasingly against me

Riots in Sweden

Political amp economic turmoil in Middle East

New questions about strength of Chinarsquos

long-bullish economyProtests in Brazil

Nothing is secret Nothing is private

Protests in Turkey

copy GfK 2014| GfK DigiTension | September 23 2014 115

Getting to Me | A Narrowing Focus

copy GfK 2014| GfK DigiTension | September 23 2014 116

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2

Breaking away from the crowd

-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average

globally versus 91 hours in 2009)

-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)

copy GfK 2014| GfK DigiTension | September 23 2014 117

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1

A growing focus on intimacy

ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value

+6 ranks from 2008 12 among 54 Personal Values

copy GfK 2014| GfK DigiTension | September 23 2014 118

A new social calculus

Asset In this crazy stressful world you have to focus on the things that

keep you on track and happy

Liability Too much time is wasted on things that arenrsquot important ndash who

really needs 900 ldquofriendsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 119

Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

Personal fulfillment is a rising priority

ExcitementldquoHaving stimulating experiencesrdquo

Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)

IndividualityldquoBeing different from othersrdquo

+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)

Curiosity ldquoWanting to explore and learn about new thingsrdquo

+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)

+6 +7

+8

copy GfK 2014| GfK DigiTension | September 23 2014 120

Others are a declining priority

-5-8

-4

Social stability ldquoSeeking stability of societyrdquo

Globally -8 to 29

Helpfulness ldquoMaking the effort to assist othersrdquo

-5 to 30

Friendship ldquoHaving close supportive friendsrdquo

-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

-11

Respecting AncestorsldquoSeeking stability of societyrdquo

Globally -11 ranks from 2008 to 28 today

copy GfK 2014| GfK DigiTension | September 23 2014 121

The drive will be toward accelerated intimacy

ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my

right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo

ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013

copy GfK 2014| GfK DigiTension | September 23 2014 122

See The Future - Innovation Opportunity Area 1 | Bio-design

Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions

copy GfK 2014| GfK DigiTension | September 23 2014 123

Three vectors exploring increasingly complex bio-data

Measure Me

Sense Me

Be Me

DNA-based skin care program

Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points

Cortex3D printing of customized exo-casts

Tissue regenerationAllows for custom reconstruction of body parts

Glybera ndash 2012First gene therapy treatment approved by European Commission

SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions

Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state

TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants

copy GfK 2014| GfK DigiTension | September 23 2014 124

Alzheimers Ecuador Making it personal

124

>

copy GfK 2014| GfK DigiTension | September 23 2014 125

Multi-tasking lifestyles and growing comfort with automation drive consumers to seek out solutions that anticipate plan and execute increasingly complex decision-making tasks using a variety of personal social and behavioral inputs

See The Future - Innovation Opportunity Area 2 | Anticipated Lifestyle

copy GfK 2014| GfK DigiTension | September 23 2014 126Roper Reports Worldwide 2008 and 2013 (short trend core 25 markets) QB2

Shop groceries Cooking for fun Eat on the go Planmanage finances

Home DIY Gardeningyardwork

62

42

21 23

14 16

70

51

30 30

19 19

2008 2013

Consumers increasingly ldquodoing morerdquo

globally who engaged in activity weekly or more often

copy GfK 2014| GfK DigiTension | September 23 2014 127

Attention spans are decreasing

Roper Reports Worldwide 2013 (mixed-mode trend core 25 markets age 15+) O2 httpwwwstatisticbraincomattention-span-statistics Associated Press httpwwwonlinegraduateprogramscominstant-america2009 data

30 of global consumers agree

ldquoIf a new technology product is not simple to use I lose interest in itrdquo (+2 pts from 2010)

1 in 4 people abandon a web page that takes more than four seconds to load

50 of mobile phone users abandon a page if it doesnrsquot load in 10 seconds

8 million reduction of searches on Google when slowing the results by just 410th of a second

28 Proportion of words are read on an average web page (593 words)

27 minutes is the average length of single Internet video watched

copy GfK 2014| GfK DigiTension | September 23 2014 128

Roper Reports US Spring 2014 Q38 (top-2 box) Roper Reports Worldwide 2013 QJ1O2 (US filter 15+ top-2 box on 7-point scale)

Consumers Expect Real-timeInformation amp Brand Experiences

+ =of consumers expect to be able to access content regardless of the device or platform

77

42agree ldquoTo me it is important to always be reachable wherever I amrdquo

27agree ldquoI really need the shops amp services I use to be available at all timesrdquo

Google Glass observes and records the world

ldquo15 minutes for a quote is out of touchrdquo

7frac12 minutes could save you on car insurance

copy GfK 2014| GfK DigiTension | September 23 2014 129Roper Reports Worldwide 2013 (mixed mode core 25 countries) O4 O9

Super Connected Consumers whoManage the real-time world are Emerging

These active social media users are

of global consumers are Super Connected Consumers

Always on the lookout for new products services

Look for novelty fun even in

everyday items

Spends lots of time researching brands before making major purchases

Technology empowersthem to do this

Greater propensity to switch if dissatisfied with

product service

More likely to have switched from name brands to less

expensive alternatives

More likely to used money-saving strategies

to get the best deal

True in developing as well as developed

markets

17

copy GfK 2014| GfK DigiTension | September 23 2014 130Roper Reports US 2012 Fall Core Q10 11 (online) RRUS 2000-1 Q92 93 (in-person)

Americans continue showing a greater openness and desire towards automation

A car that drives for you when you donrsquot feel like driving

Robots that do household tasks like cleaning amp cooking

Refrigerators that re-order groceries for you

4932

2000 2012

4635

3124

copy GfK 2014| GfK DigiTension | September 23 2014 131

Time saving solutions are the most critical

What is innovation to you

Easier way of doing something (78)

Faster way of doing something (72)

Something I didnrsquot know I needed (44)

Something that my friends will notice (29)

Roper Reports US 2013 February (Telecell) Q4

copy GfK 2014| GfK DigiTension | September 23 2014 132

NEST Most people leave the house at one temperature and forget to change it So Nest learns your schedule programs itself and can be controlled from your phone Teach it well and Nest can lower your heating and cooling bills up to 20

Devices get smarter and more interconnected as we move toward the lsquoInternet of Thingsrsquo

Automation

Coordination

Roomba

httpnestcomliving-with-nest

Computer-controlled sensors find open parking spaces based on their estimation of the proximity of other vehicles Once an open space is detected it directs the vehicles steering wheel to parallel park the car The driver controls the speed of the car via the gas and brake pedals the maneuvering of the vehicle into the parking space is done by the car itself

httponlinewsjcomarticleSB10001424052748703734504575125883649914708html

Anticipation

The ldquoInternet of Thingsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 133

Anticipated Actions | Nissan Paint

>

copy GfK 2014| GfK DigiTension | September 23 2014 134

Email kathysheehangfkcom

bloggfkcom

Mobile

Blog

M +1 212 464 7972

copy GfK 2014| GfK DigiTension | September 23 2014 135

  • Slide 1
  • Slide 2
  • GfK digitension
  • Slide 4
  • Integration is key for delivering true richness
  • Our new organisation model research skills versus industry e
  • Connecting the dots
  • Slide 8
  • A fast changing consumer driven digital age
  • The explosion of digital devices and internet accessibility hav
  • And consumers expect brands to fit their flexible always conne
  • With consumerrsquos fast adoption of social media everything is mor
  • As a result purchase pathways can be extremely complex
  • We have integrated these new evolutions in our RampD and research
  • Slide 15
  • Exploring the mobile web and the people who use ithellip
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Event app
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Slide 58
  • Slide 59
  • Introduction
  • Slide 61
  • Chicken
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Getting to me
  • Slide 110
  • 2014| A new world of hyper-personalization
  • 2014 | A world of worry about personal future
  • Expenditures become extensions of experience
  • A world that seems increasingly against me
  • Getting to Me | A Narrowing Focus
  • Breaking away from the crowd
  • A growing focus on intimacy
  • A new social calculus
  • Personal fulfillment is a rising priority
  • Others are a declining priority
  • The drive will be toward accelerated intimacy
  • See The Future - Innovation Opportunity Area 1 | Bio-design
  • Slide 123
  • Alzheimers Ecuador Making it personal
  • Slide 125
  • Consumers increasingly ldquodoing morerdquo
  • Attention spans are decreasing
  • Consumers Expect Real-time Information amp Brand Experiences
  • Super Connected Consumers who Manage the real-time world are Em
  • Americans continue showing a greater openness and desire toward
  • Time saving solutions are the most critical
  • Slide 132
  • Anticipated Actions | Nissan Paint
  • Slide 134
  • Slide 135
Page 31: Presentatie plenair 1 - Jef Staes, Kathy Sheehan

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

6 Paradigm Changing Events

1771 Industrial Revolution

1829 Steam Railways

1875 Steel ElectricityHeavy Engineering

1908 Oil AutomobilesMass Production

1971 Information TechnologyTelecommunication

New Global RealityInformation lsquobecomesrsquo

the 5the element

2013

PASSIONevolution

For people without passion in

evolution information has no value

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Whats the impact of theglobal information wave

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D becomes 3DPowered by Information2

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Power of the market the world hellip

Information Shortage Information Luxury

Switch3D

2D-Age

3D-Age

ldquoINFO-FUELEDrdquoOrganizations

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Switch3D

The origin of 3D-Species

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global 3D-Smart WavePowered by 3D-Learning3

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global 3D-Smart WavePowered by 3D-Learning3 But first hellip

The world of 2D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Schools hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Information Flow

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Talent Limiter

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Tough Statement

In 2D-Schools you dont get a degree

based on passion for your talents but

on your ability to study stuff without

passion and talent

A = Affirmative B = Negative

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Can it get any worse

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Then we went to work in2D-Organizations hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Education Information Shortage

2D-Low Salary 2D-High Salary

2D-Organizations

2D-Organograms2D-Managers

2D-Function Description

2D-Appraisal Talks

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Houston we have a problem

very big global

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

ldquoIf you put fences around peopleyou get sheep

William McKnight (former CEO of 3M)

hellip with a Diploma and a Function Descriptionrdquo

Jef Staes (former sheep)

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Work Space

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Sheep Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Human Resources Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Protest

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Lost Generation

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

80Not Engaged

ldquoNot Passionateabout Evolutionrdquo

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Tough Statement

In 2D-Organizations you dont get

work based on your passion and talents

but on your ability to work without

passion and talent

A = Affirmative B = Negative

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

What are 3D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

3D-Smarts 3D-COMPETENCES

TALENTSDIVERSITY-VALUE

PASSIONEVOLUTION-SUFFERING

INFORMATIONFLOW

ACTIONRESULT-DOPAMINELearning is a physical process

Real learning only happens when you

are in the groove with your talents

Jef Staes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Whats the impact of theglobal 3D-Smart wave

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global 3D-Innovation WavePowered by 3D-Smarts4

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Information Innovation

There are nosecrets anymore

3D-SMARTS

Passion in Evolutio

n

EntrepreneurshipBright Creative

Creative Destruction

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Introduction

Ships in trouble

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Chicken

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We face an ldquoExtinction Level Eventrdquo for 2D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The Rise and Fall of My Generation hellip

Power of the market the world hellip

Information Shortage Information Luxury

2D-Age

3D-Age

INFO FUELED

Rise2D-Smarts

Fall2D-Smarts

Rise3D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global SOS

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global SOS

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organizations in Search of a New Balance5

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Power of the market the world hellip

2D-Organizations2D-Balance

In search ofa New Balance

3D-Organizations3D-Balance

Switch3D

Business Innovationpowered by

Culture Innovation

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Its a revolution hellipItrsquos a drama hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Power of the market

Time

3D-Organizations3D-Balance

2D-Organizations2D-Balance

3D-Age2D-Age

Threat or opportunity

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

ldquoTough Statement

People who see 3D as a threat

have more power than people who

see 3D as an opportunity

A = Affirmative B = Negative

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We have to face the dramarsquos

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We have to reinventInnovation Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

From Continuous Improvementto Continuous Innovation6

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

CONSENSUSBased Improvement

2D-Information

2D-Smart Creativity

2D-Entrepreneurship

CONFLICTBased Innovation

3D-Information

3D-Smart Creativity

3D-Entrepreneurship

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Learning from the jungle hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Where is the source of the bio-diversity in a jungle

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

hellip at the edge (verge)

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Open Innovation starts at the edge

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Result a red monkey

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Drop the red monkey in the middle what happens

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red MonkeyHunters

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red Monkeyreg Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic EvolutionRed Monkey Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

Red Monkey Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS

SETTLERS

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation is a battle field

Comprehendthe battlefield

WHY

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS

SETTLERS

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation = Networking

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Who are the best networkers

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation is the resultof a red monkey that

has survived a conflict

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Recipe for successful innovation in 3D

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red MonkeyInnovation Management7

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Believers only

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We need Organic Evolution

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

OrganicEvolution

CREATORS

PIONEERS

FOLLOWERSSETTLERS

MISSIONING

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The most important word

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

3D-RESPECT

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Our Consensus Modelhas to change into a

ldquoRespectfulrdquo Conflict Model

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The second most important sticker

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

0032 472 61 71 51

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

copy GfK 2014| GfK DigiTension | September 23 2014 109

GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen

Kathy Sheehan | kathysheehangfkcom

copy GfK 2014| GfK DigiTension | September 23 2014 110

ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo

--- GfK Consumer Trends

the future of a marketrdquo

GfK Consumer Trends

copy GfK 2014| GfK DigiTension | September 23 2014 111

2014| A new world of hyper-personalization

copy GfK 2014| GfK DigiTension | September 23 2014 112

ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0

2014 | A world of worry about personal future

In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student

says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times

copy GfK 2014| GfK DigiTension | September 23 2014 113

ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter

Expenditures become extensions of experience

ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that

speak to you and will remain in your liferdquo

copy GfK 2014| GfK DigiTension | September 23 2014 114

A world that seems increasingly against me

Riots in Sweden

Political amp economic turmoil in Middle East

New questions about strength of Chinarsquos

long-bullish economyProtests in Brazil

Nothing is secret Nothing is private

Protests in Turkey

copy GfK 2014| GfK DigiTension | September 23 2014 115

Getting to Me | A Narrowing Focus

copy GfK 2014| GfK DigiTension | September 23 2014 116

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2

Breaking away from the crowd

-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average

globally versus 91 hours in 2009)

-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)

copy GfK 2014| GfK DigiTension | September 23 2014 117

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1

A growing focus on intimacy

ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value

+6 ranks from 2008 12 among 54 Personal Values

copy GfK 2014| GfK DigiTension | September 23 2014 118

A new social calculus

Asset In this crazy stressful world you have to focus on the things that

keep you on track and happy

Liability Too much time is wasted on things that arenrsquot important ndash who

really needs 900 ldquofriendsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 119

Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

Personal fulfillment is a rising priority

ExcitementldquoHaving stimulating experiencesrdquo

Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)

IndividualityldquoBeing different from othersrdquo

+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)

Curiosity ldquoWanting to explore and learn about new thingsrdquo

+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)

+6 +7

+8

copy GfK 2014| GfK DigiTension | September 23 2014 120

Others are a declining priority

-5-8

-4

Social stability ldquoSeeking stability of societyrdquo

Globally -8 to 29

Helpfulness ldquoMaking the effort to assist othersrdquo

-5 to 30

Friendship ldquoHaving close supportive friendsrdquo

-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

-11

Respecting AncestorsldquoSeeking stability of societyrdquo

Globally -11 ranks from 2008 to 28 today

copy GfK 2014| GfK DigiTension | September 23 2014 121

The drive will be toward accelerated intimacy

ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my

right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo

ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013

copy GfK 2014| GfK DigiTension | September 23 2014 122

See The Future - Innovation Opportunity Area 1 | Bio-design

Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions

copy GfK 2014| GfK DigiTension | September 23 2014 123

Three vectors exploring increasingly complex bio-data

Measure Me

Sense Me

Be Me

DNA-based skin care program

Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points

Cortex3D printing of customized exo-casts

Tissue regenerationAllows for custom reconstruction of body parts

Glybera ndash 2012First gene therapy treatment approved by European Commission

SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions

Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state

TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants

copy GfK 2014| GfK DigiTension | September 23 2014 124

Alzheimers Ecuador Making it personal

124

>

copy GfK 2014| GfK DigiTension | September 23 2014 125

Multi-tasking lifestyles and growing comfort with automation drive consumers to seek out solutions that anticipate plan and execute increasingly complex decision-making tasks using a variety of personal social and behavioral inputs

See The Future - Innovation Opportunity Area 2 | Anticipated Lifestyle

copy GfK 2014| GfK DigiTension | September 23 2014 126Roper Reports Worldwide 2008 and 2013 (short trend core 25 markets) QB2

Shop groceries Cooking for fun Eat on the go Planmanage finances

Home DIY Gardeningyardwork

62

42

21 23

14 16

70

51

30 30

19 19

2008 2013

Consumers increasingly ldquodoing morerdquo

globally who engaged in activity weekly or more often

copy GfK 2014| GfK DigiTension | September 23 2014 127

Attention spans are decreasing

Roper Reports Worldwide 2013 (mixed-mode trend core 25 markets age 15+) O2 httpwwwstatisticbraincomattention-span-statistics Associated Press httpwwwonlinegraduateprogramscominstant-america2009 data

30 of global consumers agree

ldquoIf a new technology product is not simple to use I lose interest in itrdquo (+2 pts from 2010)

1 in 4 people abandon a web page that takes more than four seconds to load

50 of mobile phone users abandon a page if it doesnrsquot load in 10 seconds

8 million reduction of searches on Google when slowing the results by just 410th of a second

28 Proportion of words are read on an average web page (593 words)

27 minutes is the average length of single Internet video watched

copy GfK 2014| GfK DigiTension | September 23 2014 128

Roper Reports US Spring 2014 Q38 (top-2 box) Roper Reports Worldwide 2013 QJ1O2 (US filter 15+ top-2 box on 7-point scale)

Consumers Expect Real-timeInformation amp Brand Experiences

+ =of consumers expect to be able to access content regardless of the device or platform

77

42agree ldquoTo me it is important to always be reachable wherever I amrdquo

27agree ldquoI really need the shops amp services I use to be available at all timesrdquo

Google Glass observes and records the world

ldquo15 minutes for a quote is out of touchrdquo

7frac12 minutes could save you on car insurance

copy GfK 2014| GfK DigiTension | September 23 2014 129Roper Reports Worldwide 2013 (mixed mode core 25 countries) O4 O9

Super Connected Consumers whoManage the real-time world are Emerging

These active social media users are

of global consumers are Super Connected Consumers

Always on the lookout for new products services

Look for novelty fun even in

everyday items

Spends lots of time researching brands before making major purchases

Technology empowersthem to do this

Greater propensity to switch if dissatisfied with

product service

More likely to have switched from name brands to less

expensive alternatives

More likely to used money-saving strategies

to get the best deal

True in developing as well as developed

markets

17

copy GfK 2014| GfK DigiTension | September 23 2014 130Roper Reports US 2012 Fall Core Q10 11 (online) RRUS 2000-1 Q92 93 (in-person)

Americans continue showing a greater openness and desire towards automation

A car that drives for you when you donrsquot feel like driving

Robots that do household tasks like cleaning amp cooking

Refrigerators that re-order groceries for you

4932

2000 2012

4635

3124

copy GfK 2014| GfK DigiTension | September 23 2014 131

Time saving solutions are the most critical

What is innovation to you

Easier way of doing something (78)

Faster way of doing something (72)

Something I didnrsquot know I needed (44)

Something that my friends will notice (29)

Roper Reports US 2013 February (Telecell) Q4

copy GfK 2014| GfK DigiTension | September 23 2014 132

NEST Most people leave the house at one temperature and forget to change it So Nest learns your schedule programs itself and can be controlled from your phone Teach it well and Nest can lower your heating and cooling bills up to 20

Devices get smarter and more interconnected as we move toward the lsquoInternet of Thingsrsquo

Automation

Coordination

Roomba

httpnestcomliving-with-nest

Computer-controlled sensors find open parking spaces based on their estimation of the proximity of other vehicles Once an open space is detected it directs the vehicles steering wheel to parallel park the car The driver controls the speed of the car via the gas and brake pedals the maneuvering of the vehicle into the parking space is done by the car itself

httponlinewsjcomarticleSB10001424052748703734504575125883649914708html

Anticipation

The ldquoInternet of Thingsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 133

Anticipated Actions | Nissan Paint

>

copy GfK 2014| GfK DigiTension | September 23 2014 134

Email kathysheehangfkcom

bloggfkcom

Mobile

Blog

M +1 212 464 7972

copy GfK 2014| GfK DigiTension | September 23 2014 135

  • Slide 1
  • Slide 2
  • GfK digitension
  • Slide 4
  • Integration is key for delivering true richness
  • Our new organisation model research skills versus industry e
  • Connecting the dots
  • Slide 8
  • A fast changing consumer driven digital age
  • The explosion of digital devices and internet accessibility hav
  • And consumers expect brands to fit their flexible always conne
  • With consumerrsquos fast adoption of social media everything is mor
  • As a result purchase pathways can be extremely complex
  • We have integrated these new evolutions in our RampD and research
  • Slide 15
  • Exploring the mobile web and the people who use ithellip
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Event app
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Slide 58
  • Slide 59
  • Introduction
  • Slide 61
  • Chicken
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Getting to me
  • Slide 110
  • 2014| A new world of hyper-personalization
  • 2014 | A world of worry about personal future
  • Expenditures become extensions of experience
  • A world that seems increasingly against me
  • Getting to Me | A Narrowing Focus
  • Breaking away from the crowd
  • A growing focus on intimacy
  • A new social calculus
  • Personal fulfillment is a rising priority
  • Others are a declining priority
  • The drive will be toward accelerated intimacy
  • See The Future - Innovation Opportunity Area 1 | Bio-design
  • Slide 123
  • Alzheimers Ecuador Making it personal
  • Slide 125
  • Consumers increasingly ldquodoing morerdquo
  • Attention spans are decreasing
  • Consumers Expect Real-time Information amp Brand Experiences
  • Super Connected Consumers who Manage the real-time world are Em
  • Americans continue showing a greater openness and desire toward
  • Time saving solutions are the most critical
  • Slide 132
  • Anticipated Actions | Nissan Paint
  • Slide 134
  • Slide 135
Page 32: Presentatie plenair 1 - Jef Staes, Kathy Sheehan

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Whats the impact of theglobal information wave

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D becomes 3DPowered by Information2

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Power of the market the world hellip

Information Shortage Information Luxury

Switch3D

2D-Age

3D-Age

ldquoINFO-FUELEDrdquoOrganizations

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Switch3D

The origin of 3D-Species

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global 3D-Smart WavePowered by 3D-Learning3

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global 3D-Smart WavePowered by 3D-Learning3 But first hellip

The world of 2D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Schools hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Information Flow

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Talent Limiter

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Tough Statement

In 2D-Schools you dont get a degree

based on passion for your talents but

on your ability to study stuff without

passion and talent

A = Affirmative B = Negative

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Can it get any worse

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Then we went to work in2D-Organizations hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Education Information Shortage

2D-Low Salary 2D-High Salary

2D-Organizations

2D-Organograms2D-Managers

2D-Function Description

2D-Appraisal Talks

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Houston we have a problem

very big global

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

ldquoIf you put fences around peopleyou get sheep

William McKnight (former CEO of 3M)

hellip with a Diploma and a Function Descriptionrdquo

Jef Staes (former sheep)

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Work Space

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Sheep Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Human Resources Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Protest

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Lost Generation

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

80Not Engaged

ldquoNot Passionateabout Evolutionrdquo

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Tough Statement

In 2D-Organizations you dont get

work based on your passion and talents

but on your ability to work without

passion and talent

A = Affirmative B = Negative

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

What are 3D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

3D-Smarts 3D-COMPETENCES

TALENTSDIVERSITY-VALUE

PASSIONEVOLUTION-SUFFERING

INFORMATIONFLOW

ACTIONRESULT-DOPAMINELearning is a physical process

Real learning only happens when you

are in the groove with your talents

Jef Staes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Whats the impact of theglobal 3D-Smart wave

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global 3D-Innovation WavePowered by 3D-Smarts4

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Information Innovation

There are nosecrets anymore

3D-SMARTS

Passion in Evolutio

n

EntrepreneurshipBright Creative

Creative Destruction

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Introduction

Ships in trouble

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Chicken

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We face an ldquoExtinction Level Eventrdquo for 2D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The Rise and Fall of My Generation hellip

Power of the market the world hellip

Information Shortage Information Luxury

2D-Age

3D-Age

INFO FUELED

Rise2D-Smarts

Fall2D-Smarts

Rise3D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global SOS

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global SOS

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organizations in Search of a New Balance5

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Power of the market the world hellip

2D-Organizations2D-Balance

In search ofa New Balance

3D-Organizations3D-Balance

Switch3D

Business Innovationpowered by

Culture Innovation

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Its a revolution hellipItrsquos a drama hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Power of the market

Time

3D-Organizations3D-Balance

2D-Organizations2D-Balance

3D-Age2D-Age

Threat or opportunity

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

ldquoTough Statement

People who see 3D as a threat

have more power than people who

see 3D as an opportunity

A = Affirmative B = Negative

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We have to face the dramarsquos

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We have to reinventInnovation Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

From Continuous Improvementto Continuous Innovation6

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

CONSENSUSBased Improvement

2D-Information

2D-Smart Creativity

2D-Entrepreneurship

CONFLICTBased Innovation

3D-Information

3D-Smart Creativity

3D-Entrepreneurship

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Learning from the jungle hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Where is the source of the bio-diversity in a jungle

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

hellip at the edge (verge)

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Open Innovation starts at the edge

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Result a red monkey

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Drop the red monkey in the middle what happens

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red MonkeyHunters

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red Monkeyreg Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic EvolutionRed Monkey Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

Red Monkey Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS

SETTLERS

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation is a battle field

Comprehendthe battlefield

WHY

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS

SETTLERS

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation = Networking

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Who are the best networkers

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation is the resultof a red monkey that

has survived a conflict

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Recipe for successful innovation in 3D

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red MonkeyInnovation Management7

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Believers only

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We need Organic Evolution

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

OrganicEvolution

CREATORS

PIONEERS

FOLLOWERSSETTLERS

MISSIONING

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The most important word

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

3D-RESPECT

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Our Consensus Modelhas to change into a

ldquoRespectfulrdquo Conflict Model

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The second most important sticker

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

0032 472 61 71 51

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

copy GfK 2014| GfK DigiTension | September 23 2014 109

GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen

Kathy Sheehan | kathysheehangfkcom

copy GfK 2014| GfK DigiTension | September 23 2014 110

ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo

--- GfK Consumer Trends

the future of a marketrdquo

GfK Consumer Trends

copy GfK 2014| GfK DigiTension | September 23 2014 111

2014| A new world of hyper-personalization

copy GfK 2014| GfK DigiTension | September 23 2014 112

ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0

2014 | A world of worry about personal future

In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student

says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times

copy GfK 2014| GfK DigiTension | September 23 2014 113

ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter

Expenditures become extensions of experience

ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that

speak to you and will remain in your liferdquo

copy GfK 2014| GfK DigiTension | September 23 2014 114

A world that seems increasingly against me

Riots in Sweden

Political amp economic turmoil in Middle East

New questions about strength of Chinarsquos

long-bullish economyProtests in Brazil

Nothing is secret Nothing is private

Protests in Turkey

copy GfK 2014| GfK DigiTension | September 23 2014 115

Getting to Me | A Narrowing Focus

copy GfK 2014| GfK DigiTension | September 23 2014 116

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2

Breaking away from the crowd

-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average

globally versus 91 hours in 2009)

-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)

copy GfK 2014| GfK DigiTension | September 23 2014 117

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1

A growing focus on intimacy

ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value

+6 ranks from 2008 12 among 54 Personal Values

copy GfK 2014| GfK DigiTension | September 23 2014 118

A new social calculus

Asset In this crazy stressful world you have to focus on the things that

keep you on track and happy

Liability Too much time is wasted on things that arenrsquot important ndash who

really needs 900 ldquofriendsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 119

Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

Personal fulfillment is a rising priority

ExcitementldquoHaving stimulating experiencesrdquo

Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)

IndividualityldquoBeing different from othersrdquo

+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)

Curiosity ldquoWanting to explore and learn about new thingsrdquo

+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)

+6 +7

+8

copy GfK 2014| GfK DigiTension | September 23 2014 120

Others are a declining priority

-5-8

-4

Social stability ldquoSeeking stability of societyrdquo

Globally -8 to 29

Helpfulness ldquoMaking the effort to assist othersrdquo

-5 to 30

Friendship ldquoHaving close supportive friendsrdquo

-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

-11

Respecting AncestorsldquoSeeking stability of societyrdquo

Globally -11 ranks from 2008 to 28 today

copy GfK 2014| GfK DigiTension | September 23 2014 121

The drive will be toward accelerated intimacy

ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my

right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo

ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013

copy GfK 2014| GfK DigiTension | September 23 2014 122

See The Future - Innovation Opportunity Area 1 | Bio-design

Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions

copy GfK 2014| GfK DigiTension | September 23 2014 123

Three vectors exploring increasingly complex bio-data

Measure Me

Sense Me

Be Me

DNA-based skin care program

Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points

Cortex3D printing of customized exo-casts

Tissue regenerationAllows for custom reconstruction of body parts

Glybera ndash 2012First gene therapy treatment approved by European Commission

SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions

Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state

TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants

copy GfK 2014| GfK DigiTension | September 23 2014 124

Alzheimers Ecuador Making it personal

124

>

copy GfK 2014| GfK DigiTension | September 23 2014 125

Multi-tasking lifestyles and growing comfort with automation drive consumers to seek out solutions that anticipate plan and execute increasingly complex decision-making tasks using a variety of personal social and behavioral inputs

See The Future - Innovation Opportunity Area 2 | Anticipated Lifestyle

copy GfK 2014| GfK DigiTension | September 23 2014 126Roper Reports Worldwide 2008 and 2013 (short trend core 25 markets) QB2

Shop groceries Cooking for fun Eat on the go Planmanage finances

Home DIY Gardeningyardwork

62

42

21 23

14 16

70

51

30 30

19 19

2008 2013

Consumers increasingly ldquodoing morerdquo

globally who engaged in activity weekly or more often

copy GfK 2014| GfK DigiTension | September 23 2014 127

Attention spans are decreasing

Roper Reports Worldwide 2013 (mixed-mode trend core 25 markets age 15+) O2 httpwwwstatisticbraincomattention-span-statistics Associated Press httpwwwonlinegraduateprogramscominstant-america2009 data

30 of global consumers agree

ldquoIf a new technology product is not simple to use I lose interest in itrdquo (+2 pts from 2010)

1 in 4 people abandon a web page that takes more than four seconds to load

50 of mobile phone users abandon a page if it doesnrsquot load in 10 seconds

8 million reduction of searches on Google when slowing the results by just 410th of a second

28 Proportion of words are read on an average web page (593 words)

27 minutes is the average length of single Internet video watched

copy GfK 2014| GfK DigiTension | September 23 2014 128

Roper Reports US Spring 2014 Q38 (top-2 box) Roper Reports Worldwide 2013 QJ1O2 (US filter 15+ top-2 box on 7-point scale)

Consumers Expect Real-timeInformation amp Brand Experiences

+ =of consumers expect to be able to access content regardless of the device or platform

77

42agree ldquoTo me it is important to always be reachable wherever I amrdquo

27agree ldquoI really need the shops amp services I use to be available at all timesrdquo

Google Glass observes and records the world

ldquo15 minutes for a quote is out of touchrdquo

7frac12 minutes could save you on car insurance

copy GfK 2014| GfK DigiTension | September 23 2014 129Roper Reports Worldwide 2013 (mixed mode core 25 countries) O4 O9

Super Connected Consumers whoManage the real-time world are Emerging

These active social media users are

of global consumers are Super Connected Consumers

Always on the lookout for new products services

Look for novelty fun even in

everyday items

Spends lots of time researching brands before making major purchases

Technology empowersthem to do this

Greater propensity to switch if dissatisfied with

product service

More likely to have switched from name brands to less

expensive alternatives

More likely to used money-saving strategies

to get the best deal

True in developing as well as developed

markets

17

copy GfK 2014| GfK DigiTension | September 23 2014 130Roper Reports US 2012 Fall Core Q10 11 (online) RRUS 2000-1 Q92 93 (in-person)

Americans continue showing a greater openness and desire towards automation

A car that drives for you when you donrsquot feel like driving

Robots that do household tasks like cleaning amp cooking

Refrigerators that re-order groceries for you

4932

2000 2012

4635

3124

copy GfK 2014| GfK DigiTension | September 23 2014 131

Time saving solutions are the most critical

What is innovation to you

Easier way of doing something (78)

Faster way of doing something (72)

Something I didnrsquot know I needed (44)

Something that my friends will notice (29)

Roper Reports US 2013 February (Telecell) Q4

copy GfK 2014| GfK DigiTension | September 23 2014 132

NEST Most people leave the house at one temperature and forget to change it So Nest learns your schedule programs itself and can be controlled from your phone Teach it well and Nest can lower your heating and cooling bills up to 20

Devices get smarter and more interconnected as we move toward the lsquoInternet of Thingsrsquo

Automation

Coordination

Roomba

httpnestcomliving-with-nest

Computer-controlled sensors find open parking spaces based on their estimation of the proximity of other vehicles Once an open space is detected it directs the vehicles steering wheel to parallel park the car The driver controls the speed of the car via the gas and brake pedals the maneuvering of the vehicle into the parking space is done by the car itself

httponlinewsjcomarticleSB10001424052748703734504575125883649914708html

Anticipation

The ldquoInternet of Thingsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 133

Anticipated Actions | Nissan Paint

>

copy GfK 2014| GfK DigiTension | September 23 2014 134

Email kathysheehangfkcom

bloggfkcom

Mobile

Blog

M +1 212 464 7972

copy GfK 2014| GfK DigiTension | September 23 2014 135

  • Slide 1
  • Slide 2
  • GfK digitension
  • Slide 4
  • Integration is key for delivering true richness
  • Our new organisation model research skills versus industry e
  • Connecting the dots
  • Slide 8
  • A fast changing consumer driven digital age
  • The explosion of digital devices and internet accessibility hav
  • And consumers expect brands to fit their flexible always conne
  • With consumerrsquos fast adoption of social media everything is mor
  • As a result purchase pathways can be extremely complex
  • We have integrated these new evolutions in our RampD and research
  • Slide 15
  • Exploring the mobile web and the people who use ithellip
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Event app
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Slide 58
  • Slide 59
  • Introduction
  • Slide 61
  • Chicken
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Getting to me
  • Slide 110
  • 2014| A new world of hyper-personalization
  • 2014 | A world of worry about personal future
  • Expenditures become extensions of experience
  • A world that seems increasingly against me
  • Getting to Me | A Narrowing Focus
  • Breaking away from the crowd
  • A growing focus on intimacy
  • A new social calculus
  • Personal fulfillment is a rising priority
  • Others are a declining priority
  • The drive will be toward accelerated intimacy
  • See The Future - Innovation Opportunity Area 1 | Bio-design
  • Slide 123
  • Alzheimers Ecuador Making it personal
  • Slide 125
  • Consumers increasingly ldquodoing morerdquo
  • Attention spans are decreasing
  • Consumers Expect Real-time Information amp Brand Experiences
  • Super Connected Consumers who Manage the real-time world are Em
  • Americans continue showing a greater openness and desire toward
  • Time saving solutions are the most critical
  • Slide 132
  • Anticipated Actions | Nissan Paint
  • Slide 134
  • Slide 135
Page 33: Presentatie plenair 1 - Jef Staes, Kathy Sheehan

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D becomes 3DPowered by Information2

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Power of the market the world hellip

Information Shortage Information Luxury

Switch3D

2D-Age

3D-Age

ldquoINFO-FUELEDrdquoOrganizations

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Switch3D

The origin of 3D-Species

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global 3D-Smart WavePowered by 3D-Learning3

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global 3D-Smart WavePowered by 3D-Learning3 But first hellip

The world of 2D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Schools hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Information Flow

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Talent Limiter

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Tough Statement

In 2D-Schools you dont get a degree

based on passion for your talents but

on your ability to study stuff without

passion and talent

A = Affirmative B = Negative

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Can it get any worse

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Then we went to work in2D-Organizations hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Education Information Shortage

2D-Low Salary 2D-High Salary

2D-Organizations

2D-Organograms2D-Managers

2D-Function Description

2D-Appraisal Talks

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Houston we have a problem

very big global

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

ldquoIf you put fences around peopleyou get sheep

William McKnight (former CEO of 3M)

hellip with a Diploma and a Function Descriptionrdquo

Jef Staes (former sheep)

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Work Space

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Sheep Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Human Resources Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Protest

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Lost Generation

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

80Not Engaged

ldquoNot Passionateabout Evolutionrdquo

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Tough Statement

In 2D-Organizations you dont get

work based on your passion and talents

but on your ability to work without

passion and talent

A = Affirmative B = Negative

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

What are 3D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

3D-Smarts 3D-COMPETENCES

TALENTSDIVERSITY-VALUE

PASSIONEVOLUTION-SUFFERING

INFORMATIONFLOW

ACTIONRESULT-DOPAMINELearning is a physical process

Real learning only happens when you

are in the groove with your talents

Jef Staes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Whats the impact of theglobal 3D-Smart wave

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global 3D-Innovation WavePowered by 3D-Smarts4

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Information Innovation

There are nosecrets anymore

3D-SMARTS

Passion in Evolutio

n

EntrepreneurshipBright Creative

Creative Destruction

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Introduction

Ships in trouble

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Chicken

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We face an ldquoExtinction Level Eventrdquo for 2D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The Rise and Fall of My Generation hellip

Power of the market the world hellip

Information Shortage Information Luxury

2D-Age

3D-Age

INFO FUELED

Rise2D-Smarts

Fall2D-Smarts

Rise3D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global SOS

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global SOS

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organizations in Search of a New Balance5

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Power of the market the world hellip

2D-Organizations2D-Balance

In search ofa New Balance

3D-Organizations3D-Balance

Switch3D

Business Innovationpowered by

Culture Innovation

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Its a revolution hellipItrsquos a drama hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Power of the market

Time

3D-Organizations3D-Balance

2D-Organizations2D-Balance

3D-Age2D-Age

Threat or opportunity

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

ldquoTough Statement

People who see 3D as a threat

have more power than people who

see 3D as an opportunity

A = Affirmative B = Negative

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We have to face the dramarsquos

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We have to reinventInnovation Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

From Continuous Improvementto Continuous Innovation6

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

CONSENSUSBased Improvement

2D-Information

2D-Smart Creativity

2D-Entrepreneurship

CONFLICTBased Innovation

3D-Information

3D-Smart Creativity

3D-Entrepreneurship

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Learning from the jungle hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Where is the source of the bio-diversity in a jungle

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

hellip at the edge (verge)

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Open Innovation starts at the edge

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Result a red monkey

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Drop the red monkey in the middle what happens

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red MonkeyHunters

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red Monkeyreg Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic EvolutionRed Monkey Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

Red Monkey Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS

SETTLERS

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation is a battle field

Comprehendthe battlefield

WHY

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS

SETTLERS

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation = Networking

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Who are the best networkers

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation is the resultof a red monkey that

has survived a conflict

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Recipe for successful innovation in 3D

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red MonkeyInnovation Management7

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Believers only

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We need Organic Evolution

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

OrganicEvolution

CREATORS

PIONEERS

FOLLOWERSSETTLERS

MISSIONING

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The most important word

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

3D-RESPECT

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Our Consensus Modelhas to change into a

ldquoRespectfulrdquo Conflict Model

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The second most important sticker

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

0032 472 61 71 51

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

copy GfK 2014| GfK DigiTension | September 23 2014 109

GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen

Kathy Sheehan | kathysheehangfkcom

copy GfK 2014| GfK DigiTension | September 23 2014 110

ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo

--- GfK Consumer Trends

the future of a marketrdquo

GfK Consumer Trends

copy GfK 2014| GfK DigiTension | September 23 2014 111

2014| A new world of hyper-personalization

copy GfK 2014| GfK DigiTension | September 23 2014 112

ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0

2014 | A world of worry about personal future

In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student

says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times

copy GfK 2014| GfK DigiTension | September 23 2014 113

ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter

Expenditures become extensions of experience

ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that

speak to you and will remain in your liferdquo

copy GfK 2014| GfK DigiTension | September 23 2014 114

A world that seems increasingly against me

Riots in Sweden

Political amp economic turmoil in Middle East

New questions about strength of Chinarsquos

long-bullish economyProtests in Brazil

Nothing is secret Nothing is private

Protests in Turkey

copy GfK 2014| GfK DigiTension | September 23 2014 115

Getting to Me | A Narrowing Focus

copy GfK 2014| GfK DigiTension | September 23 2014 116

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2

Breaking away from the crowd

-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average

globally versus 91 hours in 2009)

-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)

copy GfK 2014| GfK DigiTension | September 23 2014 117

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1

A growing focus on intimacy

ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value

+6 ranks from 2008 12 among 54 Personal Values

copy GfK 2014| GfK DigiTension | September 23 2014 118

A new social calculus

Asset In this crazy stressful world you have to focus on the things that

keep you on track and happy

Liability Too much time is wasted on things that arenrsquot important ndash who

really needs 900 ldquofriendsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 119

Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

Personal fulfillment is a rising priority

ExcitementldquoHaving stimulating experiencesrdquo

Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)

IndividualityldquoBeing different from othersrdquo

+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)

Curiosity ldquoWanting to explore and learn about new thingsrdquo

+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)

+6 +7

+8

copy GfK 2014| GfK DigiTension | September 23 2014 120

Others are a declining priority

-5-8

-4

Social stability ldquoSeeking stability of societyrdquo

Globally -8 to 29

Helpfulness ldquoMaking the effort to assist othersrdquo

-5 to 30

Friendship ldquoHaving close supportive friendsrdquo

-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

-11

Respecting AncestorsldquoSeeking stability of societyrdquo

Globally -11 ranks from 2008 to 28 today

copy GfK 2014| GfK DigiTension | September 23 2014 121

The drive will be toward accelerated intimacy

ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my

right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo

ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013

copy GfK 2014| GfK DigiTension | September 23 2014 122

See The Future - Innovation Opportunity Area 1 | Bio-design

Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions

copy GfK 2014| GfK DigiTension | September 23 2014 123

Three vectors exploring increasingly complex bio-data

Measure Me

Sense Me

Be Me

DNA-based skin care program

Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points

Cortex3D printing of customized exo-casts

Tissue regenerationAllows for custom reconstruction of body parts

Glybera ndash 2012First gene therapy treatment approved by European Commission

SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions

Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state

TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants

copy GfK 2014| GfK DigiTension | September 23 2014 124

Alzheimers Ecuador Making it personal

124

>

copy GfK 2014| GfK DigiTension | September 23 2014 125

Multi-tasking lifestyles and growing comfort with automation drive consumers to seek out solutions that anticipate plan and execute increasingly complex decision-making tasks using a variety of personal social and behavioral inputs

See The Future - Innovation Opportunity Area 2 | Anticipated Lifestyle

copy GfK 2014| GfK DigiTension | September 23 2014 126Roper Reports Worldwide 2008 and 2013 (short trend core 25 markets) QB2

Shop groceries Cooking for fun Eat on the go Planmanage finances

Home DIY Gardeningyardwork

62

42

21 23

14 16

70

51

30 30

19 19

2008 2013

Consumers increasingly ldquodoing morerdquo

globally who engaged in activity weekly or more often

copy GfK 2014| GfK DigiTension | September 23 2014 127

Attention spans are decreasing

Roper Reports Worldwide 2013 (mixed-mode trend core 25 markets age 15+) O2 httpwwwstatisticbraincomattention-span-statistics Associated Press httpwwwonlinegraduateprogramscominstant-america2009 data

30 of global consumers agree

ldquoIf a new technology product is not simple to use I lose interest in itrdquo (+2 pts from 2010)

1 in 4 people abandon a web page that takes more than four seconds to load

50 of mobile phone users abandon a page if it doesnrsquot load in 10 seconds

8 million reduction of searches on Google when slowing the results by just 410th of a second

28 Proportion of words are read on an average web page (593 words)

27 minutes is the average length of single Internet video watched

copy GfK 2014| GfK DigiTension | September 23 2014 128

Roper Reports US Spring 2014 Q38 (top-2 box) Roper Reports Worldwide 2013 QJ1O2 (US filter 15+ top-2 box on 7-point scale)

Consumers Expect Real-timeInformation amp Brand Experiences

+ =of consumers expect to be able to access content regardless of the device or platform

77

42agree ldquoTo me it is important to always be reachable wherever I amrdquo

27agree ldquoI really need the shops amp services I use to be available at all timesrdquo

Google Glass observes and records the world

ldquo15 minutes for a quote is out of touchrdquo

7frac12 minutes could save you on car insurance

copy GfK 2014| GfK DigiTension | September 23 2014 129Roper Reports Worldwide 2013 (mixed mode core 25 countries) O4 O9

Super Connected Consumers whoManage the real-time world are Emerging

These active social media users are

of global consumers are Super Connected Consumers

Always on the lookout for new products services

Look for novelty fun even in

everyday items

Spends lots of time researching brands before making major purchases

Technology empowersthem to do this

Greater propensity to switch if dissatisfied with

product service

More likely to have switched from name brands to less

expensive alternatives

More likely to used money-saving strategies

to get the best deal

True in developing as well as developed

markets

17

copy GfK 2014| GfK DigiTension | September 23 2014 130Roper Reports US 2012 Fall Core Q10 11 (online) RRUS 2000-1 Q92 93 (in-person)

Americans continue showing a greater openness and desire towards automation

A car that drives for you when you donrsquot feel like driving

Robots that do household tasks like cleaning amp cooking

Refrigerators that re-order groceries for you

4932

2000 2012

4635

3124

copy GfK 2014| GfK DigiTension | September 23 2014 131

Time saving solutions are the most critical

What is innovation to you

Easier way of doing something (78)

Faster way of doing something (72)

Something I didnrsquot know I needed (44)

Something that my friends will notice (29)

Roper Reports US 2013 February (Telecell) Q4

copy GfK 2014| GfK DigiTension | September 23 2014 132

NEST Most people leave the house at one temperature and forget to change it So Nest learns your schedule programs itself and can be controlled from your phone Teach it well and Nest can lower your heating and cooling bills up to 20

Devices get smarter and more interconnected as we move toward the lsquoInternet of Thingsrsquo

Automation

Coordination

Roomba

httpnestcomliving-with-nest

Computer-controlled sensors find open parking spaces based on their estimation of the proximity of other vehicles Once an open space is detected it directs the vehicles steering wheel to parallel park the car The driver controls the speed of the car via the gas and brake pedals the maneuvering of the vehicle into the parking space is done by the car itself

httponlinewsjcomarticleSB10001424052748703734504575125883649914708html

Anticipation

The ldquoInternet of Thingsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 133

Anticipated Actions | Nissan Paint

>

copy GfK 2014| GfK DigiTension | September 23 2014 134

Email kathysheehangfkcom

bloggfkcom

Mobile

Blog

M +1 212 464 7972

copy GfK 2014| GfK DigiTension | September 23 2014 135

  • Slide 1
  • Slide 2
  • GfK digitension
  • Slide 4
  • Integration is key for delivering true richness
  • Our new organisation model research skills versus industry e
  • Connecting the dots
  • Slide 8
  • A fast changing consumer driven digital age
  • The explosion of digital devices and internet accessibility hav
  • And consumers expect brands to fit their flexible always conne
  • With consumerrsquos fast adoption of social media everything is mor
  • As a result purchase pathways can be extremely complex
  • We have integrated these new evolutions in our RampD and research
  • Slide 15
  • Exploring the mobile web and the people who use ithellip
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Event app
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Slide 58
  • Slide 59
  • Introduction
  • Slide 61
  • Chicken
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Getting to me
  • Slide 110
  • 2014| A new world of hyper-personalization
  • 2014 | A world of worry about personal future
  • Expenditures become extensions of experience
  • A world that seems increasingly against me
  • Getting to Me | A Narrowing Focus
  • Breaking away from the crowd
  • A growing focus on intimacy
  • A new social calculus
  • Personal fulfillment is a rising priority
  • Others are a declining priority
  • The drive will be toward accelerated intimacy
  • See The Future - Innovation Opportunity Area 1 | Bio-design
  • Slide 123
  • Alzheimers Ecuador Making it personal
  • Slide 125
  • Consumers increasingly ldquodoing morerdquo
  • Attention spans are decreasing
  • Consumers Expect Real-time Information amp Brand Experiences
  • Super Connected Consumers who Manage the real-time world are Em
  • Americans continue showing a greater openness and desire toward
  • Time saving solutions are the most critical
  • Slide 132
  • Anticipated Actions | Nissan Paint
  • Slide 134
  • Slide 135
Page 34: Presentatie plenair 1 - Jef Staes, Kathy Sheehan

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Power of the market the world hellip

Information Shortage Information Luxury

Switch3D

2D-Age

3D-Age

ldquoINFO-FUELEDrdquoOrganizations

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Switch3D

The origin of 3D-Species

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global 3D-Smart WavePowered by 3D-Learning3

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global 3D-Smart WavePowered by 3D-Learning3 But first hellip

The world of 2D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Schools hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Information Flow

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Talent Limiter

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Tough Statement

In 2D-Schools you dont get a degree

based on passion for your talents but

on your ability to study stuff without

passion and talent

A = Affirmative B = Negative

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Can it get any worse

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Then we went to work in2D-Organizations hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Education Information Shortage

2D-Low Salary 2D-High Salary

2D-Organizations

2D-Organograms2D-Managers

2D-Function Description

2D-Appraisal Talks

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Houston we have a problem

very big global

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

ldquoIf you put fences around peopleyou get sheep

William McKnight (former CEO of 3M)

hellip with a Diploma and a Function Descriptionrdquo

Jef Staes (former sheep)

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Work Space

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Sheep Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Human Resources Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Protest

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Lost Generation

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

80Not Engaged

ldquoNot Passionateabout Evolutionrdquo

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Tough Statement

In 2D-Organizations you dont get

work based on your passion and talents

but on your ability to work without

passion and talent

A = Affirmative B = Negative

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

What are 3D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

3D-Smarts 3D-COMPETENCES

TALENTSDIVERSITY-VALUE

PASSIONEVOLUTION-SUFFERING

INFORMATIONFLOW

ACTIONRESULT-DOPAMINELearning is a physical process

Real learning only happens when you

are in the groove with your talents

Jef Staes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Whats the impact of theglobal 3D-Smart wave

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global 3D-Innovation WavePowered by 3D-Smarts4

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Information Innovation

There are nosecrets anymore

3D-SMARTS

Passion in Evolutio

n

EntrepreneurshipBright Creative

Creative Destruction

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Introduction

Ships in trouble

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Chicken

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We face an ldquoExtinction Level Eventrdquo for 2D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The Rise and Fall of My Generation hellip

Power of the market the world hellip

Information Shortage Information Luxury

2D-Age

3D-Age

INFO FUELED

Rise2D-Smarts

Fall2D-Smarts

Rise3D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global SOS

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global SOS

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organizations in Search of a New Balance5

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Power of the market the world hellip

2D-Organizations2D-Balance

In search ofa New Balance

3D-Organizations3D-Balance

Switch3D

Business Innovationpowered by

Culture Innovation

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Its a revolution hellipItrsquos a drama hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Power of the market

Time

3D-Organizations3D-Balance

2D-Organizations2D-Balance

3D-Age2D-Age

Threat or opportunity

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

ldquoTough Statement

People who see 3D as a threat

have more power than people who

see 3D as an opportunity

A = Affirmative B = Negative

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We have to face the dramarsquos

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We have to reinventInnovation Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

From Continuous Improvementto Continuous Innovation6

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

CONSENSUSBased Improvement

2D-Information

2D-Smart Creativity

2D-Entrepreneurship

CONFLICTBased Innovation

3D-Information

3D-Smart Creativity

3D-Entrepreneurship

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Learning from the jungle hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Where is the source of the bio-diversity in a jungle

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

hellip at the edge (verge)

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Open Innovation starts at the edge

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Result a red monkey

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Drop the red monkey in the middle what happens

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red MonkeyHunters

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red Monkeyreg Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic EvolutionRed Monkey Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

Red Monkey Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS

SETTLERS

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation is a battle field

Comprehendthe battlefield

WHY

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS

SETTLERS

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation = Networking

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Who are the best networkers

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation is the resultof a red monkey that

has survived a conflict

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Recipe for successful innovation in 3D

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red MonkeyInnovation Management7

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Believers only

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We need Organic Evolution

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

OrganicEvolution

CREATORS

PIONEERS

FOLLOWERSSETTLERS

MISSIONING

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The most important word

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

3D-RESPECT

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Our Consensus Modelhas to change into a

ldquoRespectfulrdquo Conflict Model

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The second most important sticker

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

0032 472 61 71 51

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

copy GfK 2014| GfK DigiTension | September 23 2014 109

GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen

Kathy Sheehan | kathysheehangfkcom

copy GfK 2014| GfK DigiTension | September 23 2014 110

ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo

--- GfK Consumer Trends

the future of a marketrdquo

GfK Consumer Trends

copy GfK 2014| GfK DigiTension | September 23 2014 111

2014| A new world of hyper-personalization

copy GfK 2014| GfK DigiTension | September 23 2014 112

ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0

2014 | A world of worry about personal future

In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student

says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times

copy GfK 2014| GfK DigiTension | September 23 2014 113

ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter

Expenditures become extensions of experience

ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that

speak to you and will remain in your liferdquo

copy GfK 2014| GfK DigiTension | September 23 2014 114

A world that seems increasingly against me

Riots in Sweden

Political amp economic turmoil in Middle East

New questions about strength of Chinarsquos

long-bullish economyProtests in Brazil

Nothing is secret Nothing is private

Protests in Turkey

copy GfK 2014| GfK DigiTension | September 23 2014 115

Getting to Me | A Narrowing Focus

copy GfK 2014| GfK DigiTension | September 23 2014 116

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2

Breaking away from the crowd

-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average

globally versus 91 hours in 2009)

-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)

copy GfK 2014| GfK DigiTension | September 23 2014 117

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1

A growing focus on intimacy

ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value

+6 ranks from 2008 12 among 54 Personal Values

copy GfK 2014| GfK DigiTension | September 23 2014 118

A new social calculus

Asset In this crazy stressful world you have to focus on the things that

keep you on track and happy

Liability Too much time is wasted on things that arenrsquot important ndash who

really needs 900 ldquofriendsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 119

Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

Personal fulfillment is a rising priority

ExcitementldquoHaving stimulating experiencesrdquo

Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)

IndividualityldquoBeing different from othersrdquo

+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)

Curiosity ldquoWanting to explore and learn about new thingsrdquo

+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)

+6 +7

+8

copy GfK 2014| GfK DigiTension | September 23 2014 120

Others are a declining priority

-5-8

-4

Social stability ldquoSeeking stability of societyrdquo

Globally -8 to 29

Helpfulness ldquoMaking the effort to assist othersrdquo

-5 to 30

Friendship ldquoHaving close supportive friendsrdquo

-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

-11

Respecting AncestorsldquoSeeking stability of societyrdquo

Globally -11 ranks from 2008 to 28 today

copy GfK 2014| GfK DigiTension | September 23 2014 121

The drive will be toward accelerated intimacy

ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my

right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo

ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013

copy GfK 2014| GfK DigiTension | September 23 2014 122

See The Future - Innovation Opportunity Area 1 | Bio-design

Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions

copy GfK 2014| GfK DigiTension | September 23 2014 123

Three vectors exploring increasingly complex bio-data

Measure Me

Sense Me

Be Me

DNA-based skin care program

Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points

Cortex3D printing of customized exo-casts

Tissue regenerationAllows for custom reconstruction of body parts

Glybera ndash 2012First gene therapy treatment approved by European Commission

SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions

Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state

TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants

copy GfK 2014| GfK DigiTension | September 23 2014 124

Alzheimers Ecuador Making it personal

124

>

copy GfK 2014| GfK DigiTension | September 23 2014 125

Multi-tasking lifestyles and growing comfort with automation drive consumers to seek out solutions that anticipate plan and execute increasingly complex decision-making tasks using a variety of personal social and behavioral inputs

See The Future - Innovation Opportunity Area 2 | Anticipated Lifestyle

copy GfK 2014| GfK DigiTension | September 23 2014 126Roper Reports Worldwide 2008 and 2013 (short trend core 25 markets) QB2

Shop groceries Cooking for fun Eat on the go Planmanage finances

Home DIY Gardeningyardwork

62

42

21 23

14 16

70

51

30 30

19 19

2008 2013

Consumers increasingly ldquodoing morerdquo

globally who engaged in activity weekly or more often

copy GfK 2014| GfK DigiTension | September 23 2014 127

Attention spans are decreasing

Roper Reports Worldwide 2013 (mixed-mode trend core 25 markets age 15+) O2 httpwwwstatisticbraincomattention-span-statistics Associated Press httpwwwonlinegraduateprogramscominstant-america2009 data

30 of global consumers agree

ldquoIf a new technology product is not simple to use I lose interest in itrdquo (+2 pts from 2010)

1 in 4 people abandon a web page that takes more than four seconds to load

50 of mobile phone users abandon a page if it doesnrsquot load in 10 seconds

8 million reduction of searches on Google when slowing the results by just 410th of a second

28 Proportion of words are read on an average web page (593 words)

27 minutes is the average length of single Internet video watched

copy GfK 2014| GfK DigiTension | September 23 2014 128

Roper Reports US Spring 2014 Q38 (top-2 box) Roper Reports Worldwide 2013 QJ1O2 (US filter 15+ top-2 box on 7-point scale)

Consumers Expect Real-timeInformation amp Brand Experiences

+ =of consumers expect to be able to access content regardless of the device or platform

77

42agree ldquoTo me it is important to always be reachable wherever I amrdquo

27agree ldquoI really need the shops amp services I use to be available at all timesrdquo

Google Glass observes and records the world

ldquo15 minutes for a quote is out of touchrdquo

7frac12 minutes could save you on car insurance

copy GfK 2014| GfK DigiTension | September 23 2014 129Roper Reports Worldwide 2013 (mixed mode core 25 countries) O4 O9

Super Connected Consumers whoManage the real-time world are Emerging

These active social media users are

of global consumers are Super Connected Consumers

Always on the lookout for new products services

Look for novelty fun even in

everyday items

Spends lots of time researching brands before making major purchases

Technology empowersthem to do this

Greater propensity to switch if dissatisfied with

product service

More likely to have switched from name brands to less

expensive alternatives

More likely to used money-saving strategies

to get the best deal

True in developing as well as developed

markets

17

copy GfK 2014| GfK DigiTension | September 23 2014 130Roper Reports US 2012 Fall Core Q10 11 (online) RRUS 2000-1 Q92 93 (in-person)

Americans continue showing a greater openness and desire towards automation

A car that drives for you when you donrsquot feel like driving

Robots that do household tasks like cleaning amp cooking

Refrigerators that re-order groceries for you

4932

2000 2012

4635

3124

copy GfK 2014| GfK DigiTension | September 23 2014 131

Time saving solutions are the most critical

What is innovation to you

Easier way of doing something (78)

Faster way of doing something (72)

Something I didnrsquot know I needed (44)

Something that my friends will notice (29)

Roper Reports US 2013 February (Telecell) Q4

copy GfK 2014| GfK DigiTension | September 23 2014 132

NEST Most people leave the house at one temperature and forget to change it So Nest learns your schedule programs itself and can be controlled from your phone Teach it well and Nest can lower your heating and cooling bills up to 20

Devices get smarter and more interconnected as we move toward the lsquoInternet of Thingsrsquo

Automation

Coordination

Roomba

httpnestcomliving-with-nest

Computer-controlled sensors find open parking spaces based on their estimation of the proximity of other vehicles Once an open space is detected it directs the vehicles steering wheel to parallel park the car The driver controls the speed of the car via the gas and brake pedals the maneuvering of the vehicle into the parking space is done by the car itself

httponlinewsjcomarticleSB10001424052748703734504575125883649914708html

Anticipation

The ldquoInternet of Thingsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 133

Anticipated Actions | Nissan Paint

>

copy GfK 2014| GfK DigiTension | September 23 2014 134

Email kathysheehangfkcom

bloggfkcom

Mobile

Blog

M +1 212 464 7972

copy GfK 2014| GfK DigiTension | September 23 2014 135

  • Slide 1
  • Slide 2
  • GfK digitension
  • Slide 4
  • Integration is key for delivering true richness
  • Our new organisation model research skills versus industry e
  • Connecting the dots
  • Slide 8
  • A fast changing consumer driven digital age
  • The explosion of digital devices and internet accessibility hav
  • And consumers expect brands to fit their flexible always conne
  • With consumerrsquos fast adoption of social media everything is mor
  • As a result purchase pathways can be extremely complex
  • We have integrated these new evolutions in our RampD and research
  • Slide 15
  • Exploring the mobile web and the people who use ithellip
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Event app
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Slide 58
  • Slide 59
  • Introduction
  • Slide 61
  • Chicken
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Getting to me
  • Slide 110
  • 2014| A new world of hyper-personalization
  • 2014 | A world of worry about personal future
  • Expenditures become extensions of experience
  • A world that seems increasingly against me
  • Getting to Me | A Narrowing Focus
  • Breaking away from the crowd
  • A growing focus on intimacy
  • A new social calculus
  • Personal fulfillment is a rising priority
  • Others are a declining priority
  • The drive will be toward accelerated intimacy
  • See The Future - Innovation Opportunity Area 1 | Bio-design
  • Slide 123
  • Alzheimers Ecuador Making it personal
  • Slide 125
  • Consumers increasingly ldquodoing morerdquo
  • Attention spans are decreasing
  • Consumers Expect Real-time Information amp Brand Experiences
  • Super Connected Consumers who Manage the real-time world are Em
  • Americans continue showing a greater openness and desire toward
  • Time saving solutions are the most critical
  • Slide 132
  • Anticipated Actions | Nissan Paint
  • Slide 134
  • Slide 135
Page 35: Presentatie plenair 1 - Jef Staes, Kathy Sheehan

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Switch3D

The origin of 3D-Species

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global 3D-Smart WavePowered by 3D-Learning3

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global 3D-Smart WavePowered by 3D-Learning3 But first hellip

The world of 2D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Schools hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Information Flow

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Talent Limiter

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Tough Statement

In 2D-Schools you dont get a degree

based on passion for your talents but

on your ability to study stuff without

passion and talent

A = Affirmative B = Negative

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Can it get any worse

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Then we went to work in2D-Organizations hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Education Information Shortage

2D-Low Salary 2D-High Salary

2D-Organizations

2D-Organograms2D-Managers

2D-Function Description

2D-Appraisal Talks

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Houston we have a problem

very big global

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

ldquoIf you put fences around peopleyou get sheep

William McKnight (former CEO of 3M)

hellip with a Diploma and a Function Descriptionrdquo

Jef Staes (former sheep)

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Work Space

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Sheep Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Human Resources Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Protest

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Lost Generation

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

80Not Engaged

ldquoNot Passionateabout Evolutionrdquo

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Tough Statement

In 2D-Organizations you dont get

work based on your passion and talents

but on your ability to work without

passion and talent

A = Affirmative B = Negative

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

What are 3D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

3D-Smarts 3D-COMPETENCES

TALENTSDIVERSITY-VALUE

PASSIONEVOLUTION-SUFFERING

INFORMATIONFLOW

ACTIONRESULT-DOPAMINELearning is a physical process

Real learning only happens when you

are in the groove with your talents

Jef Staes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Whats the impact of theglobal 3D-Smart wave

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global 3D-Innovation WavePowered by 3D-Smarts4

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Information Innovation

There are nosecrets anymore

3D-SMARTS

Passion in Evolutio

n

EntrepreneurshipBright Creative

Creative Destruction

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Introduction

Ships in trouble

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Chicken

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We face an ldquoExtinction Level Eventrdquo for 2D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The Rise and Fall of My Generation hellip

Power of the market the world hellip

Information Shortage Information Luxury

2D-Age

3D-Age

INFO FUELED

Rise2D-Smarts

Fall2D-Smarts

Rise3D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global SOS

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global SOS

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organizations in Search of a New Balance5

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Power of the market the world hellip

2D-Organizations2D-Balance

In search ofa New Balance

3D-Organizations3D-Balance

Switch3D

Business Innovationpowered by

Culture Innovation

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Its a revolution hellipItrsquos a drama hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Power of the market

Time

3D-Organizations3D-Balance

2D-Organizations2D-Balance

3D-Age2D-Age

Threat or opportunity

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

ldquoTough Statement

People who see 3D as a threat

have more power than people who

see 3D as an opportunity

A = Affirmative B = Negative

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We have to face the dramarsquos

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We have to reinventInnovation Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

From Continuous Improvementto Continuous Innovation6

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

CONSENSUSBased Improvement

2D-Information

2D-Smart Creativity

2D-Entrepreneurship

CONFLICTBased Innovation

3D-Information

3D-Smart Creativity

3D-Entrepreneurship

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Learning from the jungle hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Where is the source of the bio-diversity in a jungle

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

hellip at the edge (verge)

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Open Innovation starts at the edge

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Result a red monkey

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Drop the red monkey in the middle what happens

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red MonkeyHunters

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red Monkeyreg Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic EvolutionRed Monkey Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

Red Monkey Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS

SETTLERS

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation is a battle field

Comprehendthe battlefield

WHY

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS

SETTLERS

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation = Networking

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Who are the best networkers

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation is the resultof a red monkey that

has survived a conflict

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Recipe for successful innovation in 3D

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red MonkeyInnovation Management7

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Believers only

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We need Organic Evolution

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

OrganicEvolution

CREATORS

PIONEERS

FOLLOWERSSETTLERS

MISSIONING

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The most important word

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

3D-RESPECT

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Our Consensus Modelhas to change into a

ldquoRespectfulrdquo Conflict Model

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The second most important sticker

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

0032 472 61 71 51

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

copy GfK 2014| GfK DigiTension | September 23 2014 109

GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen

Kathy Sheehan | kathysheehangfkcom

copy GfK 2014| GfK DigiTension | September 23 2014 110

ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo

--- GfK Consumer Trends

the future of a marketrdquo

GfK Consumer Trends

copy GfK 2014| GfK DigiTension | September 23 2014 111

2014| A new world of hyper-personalization

copy GfK 2014| GfK DigiTension | September 23 2014 112

ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0

2014 | A world of worry about personal future

In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student

says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times

copy GfK 2014| GfK DigiTension | September 23 2014 113

ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter

Expenditures become extensions of experience

ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that

speak to you and will remain in your liferdquo

copy GfK 2014| GfK DigiTension | September 23 2014 114

A world that seems increasingly against me

Riots in Sweden

Political amp economic turmoil in Middle East

New questions about strength of Chinarsquos

long-bullish economyProtests in Brazil

Nothing is secret Nothing is private

Protests in Turkey

copy GfK 2014| GfK DigiTension | September 23 2014 115

Getting to Me | A Narrowing Focus

copy GfK 2014| GfK DigiTension | September 23 2014 116

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2

Breaking away from the crowd

-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average

globally versus 91 hours in 2009)

-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)

copy GfK 2014| GfK DigiTension | September 23 2014 117

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1

A growing focus on intimacy

ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value

+6 ranks from 2008 12 among 54 Personal Values

copy GfK 2014| GfK DigiTension | September 23 2014 118

A new social calculus

Asset In this crazy stressful world you have to focus on the things that

keep you on track and happy

Liability Too much time is wasted on things that arenrsquot important ndash who

really needs 900 ldquofriendsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 119

Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

Personal fulfillment is a rising priority

ExcitementldquoHaving stimulating experiencesrdquo

Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)

IndividualityldquoBeing different from othersrdquo

+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)

Curiosity ldquoWanting to explore and learn about new thingsrdquo

+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)

+6 +7

+8

copy GfK 2014| GfK DigiTension | September 23 2014 120

Others are a declining priority

-5-8

-4

Social stability ldquoSeeking stability of societyrdquo

Globally -8 to 29

Helpfulness ldquoMaking the effort to assist othersrdquo

-5 to 30

Friendship ldquoHaving close supportive friendsrdquo

-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

-11

Respecting AncestorsldquoSeeking stability of societyrdquo

Globally -11 ranks from 2008 to 28 today

copy GfK 2014| GfK DigiTension | September 23 2014 121

The drive will be toward accelerated intimacy

ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my

right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo

ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013

copy GfK 2014| GfK DigiTension | September 23 2014 122

See The Future - Innovation Opportunity Area 1 | Bio-design

Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions

copy GfK 2014| GfK DigiTension | September 23 2014 123

Three vectors exploring increasingly complex bio-data

Measure Me

Sense Me

Be Me

DNA-based skin care program

Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points

Cortex3D printing of customized exo-casts

Tissue regenerationAllows for custom reconstruction of body parts

Glybera ndash 2012First gene therapy treatment approved by European Commission

SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions

Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state

TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants

copy GfK 2014| GfK DigiTension | September 23 2014 124

Alzheimers Ecuador Making it personal

124

>

copy GfK 2014| GfK DigiTension | September 23 2014 125

Multi-tasking lifestyles and growing comfort with automation drive consumers to seek out solutions that anticipate plan and execute increasingly complex decision-making tasks using a variety of personal social and behavioral inputs

See The Future - Innovation Opportunity Area 2 | Anticipated Lifestyle

copy GfK 2014| GfK DigiTension | September 23 2014 126Roper Reports Worldwide 2008 and 2013 (short trend core 25 markets) QB2

Shop groceries Cooking for fun Eat on the go Planmanage finances

Home DIY Gardeningyardwork

62

42

21 23

14 16

70

51

30 30

19 19

2008 2013

Consumers increasingly ldquodoing morerdquo

globally who engaged in activity weekly or more often

copy GfK 2014| GfK DigiTension | September 23 2014 127

Attention spans are decreasing

Roper Reports Worldwide 2013 (mixed-mode trend core 25 markets age 15+) O2 httpwwwstatisticbraincomattention-span-statistics Associated Press httpwwwonlinegraduateprogramscominstant-america2009 data

30 of global consumers agree

ldquoIf a new technology product is not simple to use I lose interest in itrdquo (+2 pts from 2010)

1 in 4 people abandon a web page that takes more than four seconds to load

50 of mobile phone users abandon a page if it doesnrsquot load in 10 seconds

8 million reduction of searches on Google when slowing the results by just 410th of a second

28 Proportion of words are read on an average web page (593 words)

27 minutes is the average length of single Internet video watched

copy GfK 2014| GfK DigiTension | September 23 2014 128

Roper Reports US Spring 2014 Q38 (top-2 box) Roper Reports Worldwide 2013 QJ1O2 (US filter 15+ top-2 box on 7-point scale)

Consumers Expect Real-timeInformation amp Brand Experiences

+ =of consumers expect to be able to access content regardless of the device or platform

77

42agree ldquoTo me it is important to always be reachable wherever I amrdquo

27agree ldquoI really need the shops amp services I use to be available at all timesrdquo

Google Glass observes and records the world

ldquo15 minutes for a quote is out of touchrdquo

7frac12 minutes could save you on car insurance

copy GfK 2014| GfK DigiTension | September 23 2014 129Roper Reports Worldwide 2013 (mixed mode core 25 countries) O4 O9

Super Connected Consumers whoManage the real-time world are Emerging

These active social media users are

of global consumers are Super Connected Consumers

Always on the lookout for new products services

Look for novelty fun even in

everyday items

Spends lots of time researching brands before making major purchases

Technology empowersthem to do this

Greater propensity to switch if dissatisfied with

product service

More likely to have switched from name brands to less

expensive alternatives

More likely to used money-saving strategies

to get the best deal

True in developing as well as developed

markets

17

copy GfK 2014| GfK DigiTension | September 23 2014 130Roper Reports US 2012 Fall Core Q10 11 (online) RRUS 2000-1 Q92 93 (in-person)

Americans continue showing a greater openness and desire towards automation

A car that drives for you when you donrsquot feel like driving

Robots that do household tasks like cleaning amp cooking

Refrigerators that re-order groceries for you

4932

2000 2012

4635

3124

copy GfK 2014| GfK DigiTension | September 23 2014 131

Time saving solutions are the most critical

What is innovation to you

Easier way of doing something (78)

Faster way of doing something (72)

Something I didnrsquot know I needed (44)

Something that my friends will notice (29)

Roper Reports US 2013 February (Telecell) Q4

copy GfK 2014| GfK DigiTension | September 23 2014 132

NEST Most people leave the house at one temperature and forget to change it So Nest learns your schedule programs itself and can be controlled from your phone Teach it well and Nest can lower your heating and cooling bills up to 20

Devices get smarter and more interconnected as we move toward the lsquoInternet of Thingsrsquo

Automation

Coordination

Roomba

httpnestcomliving-with-nest

Computer-controlled sensors find open parking spaces based on their estimation of the proximity of other vehicles Once an open space is detected it directs the vehicles steering wheel to parallel park the car The driver controls the speed of the car via the gas and brake pedals the maneuvering of the vehicle into the parking space is done by the car itself

httponlinewsjcomarticleSB10001424052748703734504575125883649914708html

Anticipation

The ldquoInternet of Thingsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 133

Anticipated Actions | Nissan Paint

>

copy GfK 2014| GfK DigiTension | September 23 2014 134

Email kathysheehangfkcom

bloggfkcom

Mobile

Blog

M +1 212 464 7972

copy GfK 2014| GfK DigiTension | September 23 2014 135

  • Slide 1
  • Slide 2
  • GfK digitension
  • Slide 4
  • Integration is key for delivering true richness
  • Our new organisation model research skills versus industry e
  • Connecting the dots
  • Slide 8
  • A fast changing consumer driven digital age
  • The explosion of digital devices and internet accessibility hav
  • And consumers expect brands to fit their flexible always conne
  • With consumerrsquos fast adoption of social media everything is mor
  • As a result purchase pathways can be extremely complex
  • We have integrated these new evolutions in our RampD and research
  • Slide 15
  • Exploring the mobile web and the people who use ithellip
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Event app
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Slide 58
  • Slide 59
  • Introduction
  • Slide 61
  • Chicken
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Getting to me
  • Slide 110
  • 2014| A new world of hyper-personalization
  • 2014 | A world of worry about personal future
  • Expenditures become extensions of experience
  • A world that seems increasingly against me
  • Getting to Me | A Narrowing Focus
  • Breaking away from the crowd
  • A growing focus on intimacy
  • A new social calculus
  • Personal fulfillment is a rising priority
  • Others are a declining priority
  • The drive will be toward accelerated intimacy
  • See The Future - Innovation Opportunity Area 1 | Bio-design
  • Slide 123
  • Alzheimers Ecuador Making it personal
  • Slide 125
  • Consumers increasingly ldquodoing morerdquo
  • Attention spans are decreasing
  • Consumers Expect Real-time Information amp Brand Experiences
  • Super Connected Consumers who Manage the real-time world are Em
  • Americans continue showing a greater openness and desire toward
  • Time saving solutions are the most critical
  • Slide 132
  • Anticipated Actions | Nissan Paint
  • Slide 134
  • Slide 135
Page 36: Presentatie plenair 1 - Jef Staes, Kathy Sheehan

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global 3D-Smart WavePowered by 3D-Learning3

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global 3D-Smart WavePowered by 3D-Learning3 But first hellip

The world of 2D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Schools hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Information Flow

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Talent Limiter

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Tough Statement

In 2D-Schools you dont get a degree

based on passion for your talents but

on your ability to study stuff without

passion and talent

A = Affirmative B = Negative

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Can it get any worse

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Then we went to work in2D-Organizations hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Education Information Shortage

2D-Low Salary 2D-High Salary

2D-Organizations

2D-Organograms2D-Managers

2D-Function Description

2D-Appraisal Talks

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Houston we have a problem

very big global

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

ldquoIf you put fences around peopleyou get sheep

William McKnight (former CEO of 3M)

hellip with a Diploma and a Function Descriptionrdquo

Jef Staes (former sheep)

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Work Space

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Sheep Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Human Resources Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Protest

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Lost Generation

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

80Not Engaged

ldquoNot Passionateabout Evolutionrdquo

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Tough Statement

In 2D-Organizations you dont get

work based on your passion and talents

but on your ability to work without

passion and talent

A = Affirmative B = Negative

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

What are 3D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

3D-Smarts 3D-COMPETENCES

TALENTSDIVERSITY-VALUE

PASSIONEVOLUTION-SUFFERING

INFORMATIONFLOW

ACTIONRESULT-DOPAMINELearning is a physical process

Real learning only happens when you

are in the groove with your talents

Jef Staes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Whats the impact of theglobal 3D-Smart wave

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global 3D-Innovation WavePowered by 3D-Smarts4

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Information Innovation

There are nosecrets anymore

3D-SMARTS

Passion in Evolutio

n

EntrepreneurshipBright Creative

Creative Destruction

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Introduction

Ships in trouble

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Chicken

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We face an ldquoExtinction Level Eventrdquo for 2D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The Rise and Fall of My Generation hellip

Power of the market the world hellip

Information Shortage Information Luxury

2D-Age

3D-Age

INFO FUELED

Rise2D-Smarts

Fall2D-Smarts

Rise3D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global SOS

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global SOS

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organizations in Search of a New Balance5

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Power of the market the world hellip

2D-Organizations2D-Balance

In search ofa New Balance

3D-Organizations3D-Balance

Switch3D

Business Innovationpowered by

Culture Innovation

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Its a revolution hellipItrsquos a drama hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Power of the market

Time

3D-Organizations3D-Balance

2D-Organizations2D-Balance

3D-Age2D-Age

Threat or opportunity

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

ldquoTough Statement

People who see 3D as a threat

have more power than people who

see 3D as an opportunity

A = Affirmative B = Negative

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We have to face the dramarsquos

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We have to reinventInnovation Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

From Continuous Improvementto Continuous Innovation6

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

CONSENSUSBased Improvement

2D-Information

2D-Smart Creativity

2D-Entrepreneurship

CONFLICTBased Innovation

3D-Information

3D-Smart Creativity

3D-Entrepreneurship

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Learning from the jungle hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Where is the source of the bio-diversity in a jungle

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

hellip at the edge (verge)

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Open Innovation starts at the edge

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Result a red monkey

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Drop the red monkey in the middle what happens

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red MonkeyHunters

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red Monkeyreg Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic EvolutionRed Monkey Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

Red Monkey Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS

SETTLERS

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation is a battle field

Comprehendthe battlefield

WHY

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS

SETTLERS

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation = Networking

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Who are the best networkers

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation is the resultof a red monkey that

has survived a conflict

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Recipe for successful innovation in 3D

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red MonkeyInnovation Management7

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Believers only

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We need Organic Evolution

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

OrganicEvolution

CREATORS

PIONEERS

FOLLOWERSSETTLERS

MISSIONING

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The most important word

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

3D-RESPECT

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Our Consensus Modelhas to change into a

ldquoRespectfulrdquo Conflict Model

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The second most important sticker

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

0032 472 61 71 51

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

copy GfK 2014| GfK DigiTension | September 23 2014 109

GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen

Kathy Sheehan | kathysheehangfkcom

copy GfK 2014| GfK DigiTension | September 23 2014 110

ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo

--- GfK Consumer Trends

the future of a marketrdquo

GfK Consumer Trends

copy GfK 2014| GfK DigiTension | September 23 2014 111

2014| A new world of hyper-personalization

copy GfK 2014| GfK DigiTension | September 23 2014 112

ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0

2014 | A world of worry about personal future

In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student

says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times

copy GfK 2014| GfK DigiTension | September 23 2014 113

ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter

Expenditures become extensions of experience

ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that

speak to you and will remain in your liferdquo

copy GfK 2014| GfK DigiTension | September 23 2014 114

A world that seems increasingly against me

Riots in Sweden

Political amp economic turmoil in Middle East

New questions about strength of Chinarsquos

long-bullish economyProtests in Brazil

Nothing is secret Nothing is private

Protests in Turkey

copy GfK 2014| GfK DigiTension | September 23 2014 115

Getting to Me | A Narrowing Focus

copy GfK 2014| GfK DigiTension | September 23 2014 116

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2

Breaking away from the crowd

-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average

globally versus 91 hours in 2009)

-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)

copy GfK 2014| GfK DigiTension | September 23 2014 117

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1

A growing focus on intimacy

ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value

+6 ranks from 2008 12 among 54 Personal Values

copy GfK 2014| GfK DigiTension | September 23 2014 118

A new social calculus

Asset In this crazy stressful world you have to focus on the things that

keep you on track and happy

Liability Too much time is wasted on things that arenrsquot important ndash who

really needs 900 ldquofriendsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 119

Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

Personal fulfillment is a rising priority

ExcitementldquoHaving stimulating experiencesrdquo

Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)

IndividualityldquoBeing different from othersrdquo

+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)

Curiosity ldquoWanting to explore and learn about new thingsrdquo

+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)

+6 +7

+8

copy GfK 2014| GfK DigiTension | September 23 2014 120

Others are a declining priority

-5-8

-4

Social stability ldquoSeeking stability of societyrdquo

Globally -8 to 29

Helpfulness ldquoMaking the effort to assist othersrdquo

-5 to 30

Friendship ldquoHaving close supportive friendsrdquo

-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

-11

Respecting AncestorsldquoSeeking stability of societyrdquo

Globally -11 ranks from 2008 to 28 today

copy GfK 2014| GfK DigiTension | September 23 2014 121

The drive will be toward accelerated intimacy

ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my

right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo

ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013

copy GfK 2014| GfK DigiTension | September 23 2014 122

See The Future - Innovation Opportunity Area 1 | Bio-design

Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions

copy GfK 2014| GfK DigiTension | September 23 2014 123

Three vectors exploring increasingly complex bio-data

Measure Me

Sense Me

Be Me

DNA-based skin care program

Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points

Cortex3D printing of customized exo-casts

Tissue regenerationAllows for custom reconstruction of body parts

Glybera ndash 2012First gene therapy treatment approved by European Commission

SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions

Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state

TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants

copy GfK 2014| GfK DigiTension | September 23 2014 124

Alzheimers Ecuador Making it personal

124

>

copy GfK 2014| GfK DigiTension | September 23 2014 125

Multi-tasking lifestyles and growing comfort with automation drive consumers to seek out solutions that anticipate plan and execute increasingly complex decision-making tasks using a variety of personal social and behavioral inputs

See The Future - Innovation Opportunity Area 2 | Anticipated Lifestyle

copy GfK 2014| GfK DigiTension | September 23 2014 126Roper Reports Worldwide 2008 and 2013 (short trend core 25 markets) QB2

Shop groceries Cooking for fun Eat on the go Planmanage finances

Home DIY Gardeningyardwork

62

42

21 23

14 16

70

51

30 30

19 19

2008 2013

Consumers increasingly ldquodoing morerdquo

globally who engaged in activity weekly or more often

copy GfK 2014| GfK DigiTension | September 23 2014 127

Attention spans are decreasing

Roper Reports Worldwide 2013 (mixed-mode trend core 25 markets age 15+) O2 httpwwwstatisticbraincomattention-span-statistics Associated Press httpwwwonlinegraduateprogramscominstant-america2009 data

30 of global consumers agree

ldquoIf a new technology product is not simple to use I lose interest in itrdquo (+2 pts from 2010)

1 in 4 people abandon a web page that takes more than four seconds to load

50 of mobile phone users abandon a page if it doesnrsquot load in 10 seconds

8 million reduction of searches on Google when slowing the results by just 410th of a second

28 Proportion of words are read on an average web page (593 words)

27 minutes is the average length of single Internet video watched

copy GfK 2014| GfK DigiTension | September 23 2014 128

Roper Reports US Spring 2014 Q38 (top-2 box) Roper Reports Worldwide 2013 QJ1O2 (US filter 15+ top-2 box on 7-point scale)

Consumers Expect Real-timeInformation amp Brand Experiences

+ =of consumers expect to be able to access content regardless of the device or platform

77

42agree ldquoTo me it is important to always be reachable wherever I amrdquo

27agree ldquoI really need the shops amp services I use to be available at all timesrdquo

Google Glass observes and records the world

ldquo15 minutes for a quote is out of touchrdquo

7frac12 minutes could save you on car insurance

copy GfK 2014| GfK DigiTension | September 23 2014 129Roper Reports Worldwide 2013 (mixed mode core 25 countries) O4 O9

Super Connected Consumers whoManage the real-time world are Emerging

These active social media users are

of global consumers are Super Connected Consumers

Always on the lookout for new products services

Look for novelty fun even in

everyday items

Spends lots of time researching brands before making major purchases

Technology empowersthem to do this

Greater propensity to switch if dissatisfied with

product service

More likely to have switched from name brands to less

expensive alternatives

More likely to used money-saving strategies

to get the best deal

True in developing as well as developed

markets

17

copy GfK 2014| GfK DigiTension | September 23 2014 130Roper Reports US 2012 Fall Core Q10 11 (online) RRUS 2000-1 Q92 93 (in-person)

Americans continue showing a greater openness and desire towards automation

A car that drives for you when you donrsquot feel like driving

Robots that do household tasks like cleaning amp cooking

Refrigerators that re-order groceries for you

4932

2000 2012

4635

3124

copy GfK 2014| GfK DigiTension | September 23 2014 131

Time saving solutions are the most critical

What is innovation to you

Easier way of doing something (78)

Faster way of doing something (72)

Something I didnrsquot know I needed (44)

Something that my friends will notice (29)

Roper Reports US 2013 February (Telecell) Q4

copy GfK 2014| GfK DigiTension | September 23 2014 132

NEST Most people leave the house at one temperature and forget to change it So Nest learns your schedule programs itself and can be controlled from your phone Teach it well and Nest can lower your heating and cooling bills up to 20

Devices get smarter and more interconnected as we move toward the lsquoInternet of Thingsrsquo

Automation

Coordination

Roomba

httpnestcomliving-with-nest

Computer-controlled sensors find open parking spaces based on their estimation of the proximity of other vehicles Once an open space is detected it directs the vehicles steering wheel to parallel park the car The driver controls the speed of the car via the gas and brake pedals the maneuvering of the vehicle into the parking space is done by the car itself

httponlinewsjcomarticleSB10001424052748703734504575125883649914708html

Anticipation

The ldquoInternet of Thingsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 133

Anticipated Actions | Nissan Paint

>

copy GfK 2014| GfK DigiTension | September 23 2014 134

Email kathysheehangfkcom

bloggfkcom

Mobile

Blog

M +1 212 464 7972

copy GfK 2014| GfK DigiTension | September 23 2014 135

  • Slide 1
  • Slide 2
  • GfK digitension
  • Slide 4
  • Integration is key for delivering true richness
  • Our new organisation model research skills versus industry e
  • Connecting the dots
  • Slide 8
  • A fast changing consumer driven digital age
  • The explosion of digital devices and internet accessibility hav
  • And consumers expect brands to fit their flexible always conne
  • With consumerrsquos fast adoption of social media everything is mor
  • As a result purchase pathways can be extremely complex
  • We have integrated these new evolutions in our RampD and research
  • Slide 15
  • Exploring the mobile web and the people who use ithellip
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Event app
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Slide 58
  • Slide 59
  • Introduction
  • Slide 61
  • Chicken
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Getting to me
  • Slide 110
  • 2014| A new world of hyper-personalization
  • 2014 | A world of worry about personal future
  • Expenditures become extensions of experience
  • A world that seems increasingly against me
  • Getting to Me | A Narrowing Focus
  • Breaking away from the crowd
  • A growing focus on intimacy
  • A new social calculus
  • Personal fulfillment is a rising priority
  • Others are a declining priority
  • The drive will be toward accelerated intimacy
  • See The Future - Innovation Opportunity Area 1 | Bio-design
  • Slide 123
  • Alzheimers Ecuador Making it personal
  • Slide 125
  • Consumers increasingly ldquodoing morerdquo
  • Attention spans are decreasing
  • Consumers Expect Real-time Information amp Brand Experiences
  • Super Connected Consumers who Manage the real-time world are Em
  • Americans continue showing a greater openness and desire toward
  • Time saving solutions are the most critical
  • Slide 132
  • Anticipated Actions | Nissan Paint
  • Slide 134
  • Slide 135
Page 37: Presentatie plenair 1 - Jef Staes, Kathy Sheehan

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global 3D-Smart WavePowered by 3D-Learning3 But first hellip

The world of 2D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Schools hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Information Flow

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Talent Limiter

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Tough Statement

In 2D-Schools you dont get a degree

based on passion for your talents but

on your ability to study stuff without

passion and talent

A = Affirmative B = Negative

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Can it get any worse

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Then we went to work in2D-Organizations hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Education Information Shortage

2D-Low Salary 2D-High Salary

2D-Organizations

2D-Organograms2D-Managers

2D-Function Description

2D-Appraisal Talks

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Houston we have a problem

very big global

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

ldquoIf you put fences around peopleyou get sheep

William McKnight (former CEO of 3M)

hellip with a Diploma and a Function Descriptionrdquo

Jef Staes (former sheep)

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Work Space

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Sheep Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Human Resources Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Protest

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Lost Generation

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

80Not Engaged

ldquoNot Passionateabout Evolutionrdquo

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Tough Statement

In 2D-Organizations you dont get

work based on your passion and talents

but on your ability to work without

passion and talent

A = Affirmative B = Negative

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

What are 3D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

3D-Smarts 3D-COMPETENCES

TALENTSDIVERSITY-VALUE

PASSIONEVOLUTION-SUFFERING

INFORMATIONFLOW

ACTIONRESULT-DOPAMINELearning is a physical process

Real learning only happens when you

are in the groove with your talents

Jef Staes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Whats the impact of theglobal 3D-Smart wave

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global 3D-Innovation WavePowered by 3D-Smarts4

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Information Innovation

There are nosecrets anymore

3D-SMARTS

Passion in Evolutio

n

EntrepreneurshipBright Creative

Creative Destruction

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Introduction

Ships in trouble

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Chicken

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We face an ldquoExtinction Level Eventrdquo for 2D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The Rise and Fall of My Generation hellip

Power of the market the world hellip

Information Shortage Information Luxury

2D-Age

3D-Age

INFO FUELED

Rise2D-Smarts

Fall2D-Smarts

Rise3D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global SOS

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global SOS

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organizations in Search of a New Balance5

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Power of the market the world hellip

2D-Organizations2D-Balance

In search ofa New Balance

3D-Organizations3D-Balance

Switch3D

Business Innovationpowered by

Culture Innovation

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Its a revolution hellipItrsquos a drama hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Power of the market

Time

3D-Organizations3D-Balance

2D-Organizations2D-Balance

3D-Age2D-Age

Threat or opportunity

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

ldquoTough Statement

People who see 3D as a threat

have more power than people who

see 3D as an opportunity

A = Affirmative B = Negative

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We have to face the dramarsquos

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We have to reinventInnovation Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

From Continuous Improvementto Continuous Innovation6

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

CONSENSUSBased Improvement

2D-Information

2D-Smart Creativity

2D-Entrepreneurship

CONFLICTBased Innovation

3D-Information

3D-Smart Creativity

3D-Entrepreneurship

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Learning from the jungle hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Where is the source of the bio-diversity in a jungle

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

hellip at the edge (verge)

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Open Innovation starts at the edge

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Result a red monkey

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Drop the red monkey in the middle what happens

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red MonkeyHunters

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red Monkeyreg Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic EvolutionRed Monkey Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

Red Monkey Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS

SETTLERS

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation is a battle field

Comprehendthe battlefield

WHY

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS

SETTLERS

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation = Networking

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Who are the best networkers

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation is the resultof a red monkey that

has survived a conflict

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Recipe for successful innovation in 3D

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red MonkeyInnovation Management7

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Believers only

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We need Organic Evolution

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

OrganicEvolution

CREATORS

PIONEERS

FOLLOWERSSETTLERS

MISSIONING

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The most important word

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

3D-RESPECT

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Our Consensus Modelhas to change into a

ldquoRespectfulrdquo Conflict Model

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The second most important sticker

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

0032 472 61 71 51

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

copy GfK 2014| GfK DigiTension | September 23 2014 109

GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen

Kathy Sheehan | kathysheehangfkcom

copy GfK 2014| GfK DigiTension | September 23 2014 110

ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo

--- GfK Consumer Trends

the future of a marketrdquo

GfK Consumer Trends

copy GfK 2014| GfK DigiTension | September 23 2014 111

2014| A new world of hyper-personalization

copy GfK 2014| GfK DigiTension | September 23 2014 112

ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0

2014 | A world of worry about personal future

In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student

says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times

copy GfK 2014| GfK DigiTension | September 23 2014 113

ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter

Expenditures become extensions of experience

ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that

speak to you and will remain in your liferdquo

copy GfK 2014| GfK DigiTension | September 23 2014 114

A world that seems increasingly against me

Riots in Sweden

Political amp economic turmoil in Middle East

New questions about strength of Chinarsquos

long-bullish economyProtests in Brazil

Nothing is secret Nothing is private

Protests in Turkey

copy GfK 2014| GfK DigiTension | September 23 2014 115

Getting to Me | A Narrowing Focus

copy GfK 2014| GfK DigiTension | September 23 2014 116

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2

Breaking away from the crowd

-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average

globally versus 91 hours in 2009)

-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)

copy GfK 2014| GfK DigiTension | September 23 2014 117

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1

A growing focus on intimacy

ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value

+6 ranks from 2008 12 among 54 Personal Values

copy GfK 2014| GfK DigiTension | September 23 2014 118

A new social calculus

Asset In this crazy stressful world you have to focus on the things that

keep you on track and happy

Liability Too much time is wasted on things that arenrsquot important ndash who

really needs 900 ldquofriendsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 119

Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

Personal fulfillment is a rising priority

ExcitementldquoHaving stimulating experiencesrdquo

Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)

IndividualityldquoBeing different from othersrdquo

+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)

Curiosity ldquoWanting to explore and learn about new thingsrdquo

+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)

+6 +7

+8

copy GfK 2014| GfK DigiTension | September 23 2014 120

Others are a declining priority

-5-8

-4

Social stability ldquoSeeking stability of societyrdquo

Globally -8 to 29

Helpfulness ldquoMaking the effort to assist othersrdquo

-5 to 30

Friendship ldquoHaving close supportive friendsrdquo

-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

-11

Respecting AncestorsldquoSeeking stability of societyrdquo

Globally -11 ranks from 2008 to 28 today

copy GfK 2014| GfK DigiTension | September 23 2014 121

The drive will be toward accelerated intimacy

ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my

right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo

ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013

copy GfK 2014| GfK DigiTension | September 23 2014 122

See The Future - Innovation Opportunity Area 1 | Bio-design

Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions

copy GfK 2014| GfK DigiTension | September 23 2014 123

Three vectors exploring increasingly complex bio-data

Measure Me

Sense Me

Be Me

DNA-based skin care program

Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points

Cortex3D printing of customized exo-casts

Tissue regenerationAllows for custom reconstruction of body parts

Glybera ndash 2012First gene therapy treatment approved by European Commission

SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions

Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state

TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants

copy GfK 2014| GfK DigiTension | September 23 2014 124

Alzheimers Ecuador Making it personal

124

>

copy GfK 2014| GfK DigiTension | September 23 2014 125

Multi-tasking lifestyles and growing comfort with automation drive consumers to seek out solutions that anticipate plan and execute increasingly complex decision-making tasks using a variety of personal social and behavioral inputs

See The Future - Innovation Opportunity Area 2 | Anticipated Lifestyle

copy GfK 2014| GfK DigiTension | September 23 2014 126Roper Reports Worldwide 2008 and 2013 (short trend core 25 markets) QB2

Shop groceries Cooking for fun Eat on the go Planmanage finances

Home DIY Gardeningyardwork

62

42

21 23

14 16

70

51

30 30

19 19

2008 2013

Consumers increasingly ldquodoing morerdquo

globally who engaged in activity weekly or more often

copy GfK 2014| GfK DigiTension | September 23 2014 127

Attention spans are decreasing

Roper Reports Worldwide 2013 (mixed-mode trend core 25 markets age 15+) O2 httpwwwstatisticbraincomattention-span-statistics Associated Press httpwwwonlinegraduateprogramscominstant-america2009 data

30 of global consumers agree

ldquoIf a new technology product is not simple to use I lose interest in itrdquo (+2 pts from 2010)

1 in 4 people abandon a web page that takes more than four seconds to load

50 of mobile phone users abandon a page if it doesnrsquot load in 10 seconds

8 million reduction of searches on Google when slowing the results by just 410th of a second

28 Proportion of words are read on an average web page (593 words)

27 minutes is the average length of single Internet video watched

copy GfK 2014| GfK DigiTension | September 23 2014 128

Roper Reports US Spring 2014 Q38 (top-2 box) Roper Reports Worldwide 2013 QJ1O2 (US filter 15+ top-2 box on 7-point scale)

Consumers Expect Real-timeInformation amp Brand Experiences

+ =of consumers expect to be able to access content regardless of the device or platform

77

42agree ldquoTo me it is important to always be reachable wherever I amrdquo

27agree ldquoI really need the shops amp services I use to be available at all timesrdquo

Google Glass observes and records the world

ldquo15 minutes for a quote is out of touchrdquo

7frac12 minutes could save you on car insurance

copy GfK 2014| GfK DigiTension | September 23 2014 129Roper Reports Worldwide 2013 (mixed mode core 25 countries) O4 O9

Super Connected Consumers whoManage the real-time world are Emerging

These active social media users are

of global consumers are Super Connected Consumers

Always on the lookout for new products services

Look for novelty fun even in

everyday items

Spends lots of time researching brands before making major purchases

Technology empowersthem to do this

Greater propensity to switch if dissatisfied with

product service

More likely to have switched from name brands to less

expensive alternatives

More likely to used money-saving strategies

to get the best deal

True in developing as well as developed

markets

17

copy GfK 2014| GfK DigiTension | September 23 2014 130Roper Reports US 2012 Fall Core Q10 11 (online) RRUS 2000-1 Q92 93 (in-person)

Americans continue showing a greater openness and desire towards automation

A car that drives for you when you donrsquot feel like driving

Robots that do household tasks like cleaning amp cooking

Refrigerators that re-order groceries for you

4932

2000 2012

4635

3124

copy GfK 2014| GfK DigiTension | September 23 2014 131

Time saving solutions are the most critical

What is innovation to you

Easier way of doing something (78)

Faster way of doing something (72)

Something I didnrsquot know I needed (44)

Something that my friends will notice (29)

Roper Reports US 2013 February (Telecell) Q4

copy GfK 2014| GfK DigiTension | September 23 2014 132

NEST Most people leave the house at one temperature and forget to change it So Nest learns your schedule programs itself and can be controlled from your phone Teach it well and Nest can lower your heating and cooling bills up to 20

Devices get smarter and more interconnected as we move toward the lsquoInternet of Thingsrsquo

Automation

Coordination

Roomba

httpnestcomliving-with-nest

Computer-controlled sensors find open parking spaces based on their estimation of the proximity of other vehicles Once an open space is detected it directs the vehicles steering wheel to parallel park the car The driver controls the speed of the car via the gas and brake pedals the maneuvering of the vehicle into the parking space is done by the car itself

httponlinewsjcomarticleSB10001424052748703734504575125883649914708html

Anticipation

The ldquoInternet of Thingsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 133

Anticipated Actions | Nissan Paint

>

copy GfK 2014| GfK DigiTension | September 23 2014 134

Email kathysheehangfkcom

bloggfkcom

Mobile

Blog

M +1 212 464 7972

copy GfK 2014| GfK DigiTension | September 23 2014 135

  • Slide 1
  • Slide 2
  • GfK digitension
  • Slide 4
  • Integration is key for delivering true richness
  • Our new organisation model research skills versus industry e
  • Connecting the dots
  • Slide 8
  • A fast changing consumer driven digital age
  • The explosion of digital devices and internet accessibility hav
  • And consumers expect brands to fit their flexible always conne
  • With consumerrsquos fast adoption of social media everything is mor
  • As a result purchase pathways can be extremely complex
  • We have integrated these new evolutions in our RampD and research
  • Slide 15
  • Exploring the mobile web and the people who use ithellip
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Event app
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Slide 58
  • Slide 59
  • Introduction
  • Slide 61
  • Chicken
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Getting to me
  • Slide 110
  • 2014| A new world of hyper-personalization
  • 2014 | A world of worry about personal future
  • Expenditures become extensions of experience
  • A world that seems increasingly against me
  • Getting to Me | A Narrowing Focus
  • Breaking away from the crowd
  • A growing focus on intimacy
  • A new social calculus
  • Personal fulfillment is a rising priority
  • Others are a declining priority
  • The drive will be toward accelerated intimacy
  • See The Future - Innovation Opportunity Area 1 | Bio-design
  • Slide 123
  • Alzheimers Ecuador Making it personal
  • Slide 125
  • Consumers increasingly ldquodoing morerdquo
  • Attention spans are decreasing
  • Consumers Expect Real-time Information amp Brand Experiences
  • Super Connected Consumers who Manage the real-time world are Em
  • Americans continue showing a greater openness and desire toward
  • Time saving solutions are the most critical
  • Slide 132
  • Anticipated Actions | Nissan Paint
  • Slide 134
  • Slide 135
Page 38: Presentatie plenair 1 - Jef Staes, Kathy Sheehan

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Schools hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Information Flow

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Talent Limiter

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Tough Statement

In 2D-Schools you dont get a degree

based on passion for your talents but

on your ability to study stuff without

passion and talent

A = Affirmative B = Negative

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Can it get any worse

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Then we went to work in2D-Organizations hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Education Information Shortage

2D-Low Salary 2D-High Salary

2D-Organizations

2D-Organograms2D-Managers

2D-Function Description

2D-Appraisal Talks

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Houston we have a problem

very big global

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

ldquoIf you put fences around peopleyou get sheep

William McKnight (former CEO of 3M)

hellip with a Diploma and a Function Descriptionrdquo

Jef Staes (former sheep)

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Work Space

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Sheep Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Human Resources Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Protest

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Lost Generation

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

80Not Engaged

ldquoNot Passionateabout Evolutionrdquo

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Tough Statement

In 2D-Organizations you dont get

work based on your passion and talents

but on your ability to work without

passion and talent

A = Affirmative B = Negative

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

What are 3D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

3D-Smarts 3D-COMPETENCES

TALENTSDIVERSITY-VALUE

PASSIONEVOLUTION-SUFFERING

INFORMATIONFLOW

ACTIONRESULT-DOPAMINELearning is a physical process

Real learning only happens when you

are in the groove with your talents

Jef Staes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Whats the impact of theglobal 3D-Smart wave

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global 3D-Innovation WavePowered by 3D-Smarts4

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Information Innovation

There are nosecrets anymore

3D-SMARTS

Passion in Evolutio

n

EntrepreneurshipBright Creative

Creative Destruction

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Introduction

Ships in trouble

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Chicken

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We face an ldquoExtinction Level Eventrdquo for 2D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The Rise and Fall of My Generation hellip

Power of the market the world hellip

Information Shortage Information Luxury

2D-Age

3D-Age

INFO FUELED

Rise2D-Smarts

Fall2D-Smarts

Rise3D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global SOS

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global SOS

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organizations in Search of a New Balance5

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Power of the market the world hellip

2D-Organizations2D-Balance

In search ofa New Balance

3D-Organizations3D-Balance

Switch3D

Business Innovationpowered by

Culture Innovation

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Its a revolution hellipItrsquos a drama hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Power of the market

Time

3D-Organizations3D-Balance

2D-Organizations2D-Balance

3D-Age2D-Age

Threat or opportunity

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

ldquoTough Statement

People who see 3D as a threat

have more power than people who

see 3D as an opportunity

A = Affirmative B = Negative

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We have to face the dramarsquos

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We have to reinventInnovation Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

From Continuous Improvementto Continuous Innovation6

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

CONSENSUSBased Improvement

2D-Information

2D-Smart Creativity

2D-Entrepreneurship

CONFLICTBased Innovation

3D-Information

3D-Smart Creativity

3D-Entrepreneurship

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Learning from the jungle hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Where is the source of the bio-diversity in a jungle

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

hellip at the edge (verge)

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Open Innovation starts at the edge

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Result a red monkey

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Drop the red monkey in the middle what happens

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red MonkeyHunters

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red Monkeyreg Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic EvolutionRed Monkey Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

Red Monkey Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS

SETTLERS

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation is a battle field

Comprehendthe battlefield

WHY

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS

SETTLERS

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation = Networking

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Who are the best networkers

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation is the resultof a red monkey that

has survived a conflict

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Recipe for successful innovation in 3D

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red MonkeyInnovation Management7

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Believers only

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We need Organic Evolution

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

OrganicEvolution

CREATORS

PIONEERS

FOLLOWERSSETTLERS

MISSIONING

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The most important word

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

3D-RESPECT

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Our Consensus Modelhas to change into a

ldquoRespectfulrdquo Conflict Model

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The second most important sticker

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

0032 472 61 71 51

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

copy GfK 2014| GfK DigiTension | September 23 2014 109

GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen

Kathy Sheehan | kathysheehangfkcom

copy GfK 2014| GfK DigiTension | September 23 2014 110

ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo

--- GfK Consumer Trends

the future of a marketrdquo

GfK Consumer Trends

copy GfK 2014| GfK DigiTension | September 23 2014 111

2014| A new world of hyper-personalization

copy GfK 2014| GfK DigiTension | September 23 2014 112

ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0

2014 | A world of worry about personal future

In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student

says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times

copy GfK 2014| GfK DigiTension | September 23 2014 113

ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter

Expenditures become extensions of experience

ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that

speak to you and will remain in your liferdquo

copy GfK 2014| GfK DigiTension | September 23 2014 114

A world that seems increasingly against me

Riots in Sweden

Political amp economic turmoil in Middle East

New questions about strength of Chinarsquos

long-bullish economyProtests in Brazil

Nothing is secret Nothing is private

Protests in Turkey

copy GfK 2014| GfK DigiTension | September 23 2014 115

Getting to Me | A Narrowing Focus

copy GfK 2014| GfK DigiTension | September 23 2014 116

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2

Breaking away from the crowd

-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average

globally versus 91 hours in 2009)

-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)

copy GfK 2014| GfK DigiTension | September 23 2014 117

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1

A growing focus on intimacy

ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value

+6 ranks from 2008 12 among 54 Personal Values

copy GfK 2014| GfK DigiTension | September 23 2014 118

A new social calculus

Asset In this crazy stressful world you have to focus on the things that

keep you on track and happy

Liability Too much time is wasted on things that arenrsquot important ndash who

really needs 900 ldquofriendsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 119

Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

Personal fulfillment is a rising priority

ExcitementldquoHaving stimulating experiencesrdquo

Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)

IndividualityldquoBeing different from othersrdquo

+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)

Curiosity ldquoWanting to explore and learn about new thingsrdquo

+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)

+6 +7

+8

copy GfK 2014| GfK DigiTension | September 23 2014 120

Others are a declining priority

-5-8

-4

Social stability ldquoSeeking stability of societyrdquo

Globally -8 to 29

Helpfulness ldquoMaking the effort to assist othersrdquo

-5 to 30

Friendship ldquoHaving close supportive friendsrdquo

-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

-11

Respecting AncestorsldquoSeeking stability of societyrdquo

Globally -11 ranks from 2008 to 28 today

copy GfK 2014| GfK DigiTension | September 23 2014 121

The drive will be toward accelerated intimacy

ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my

right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo

ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013

copy GfK 2014| GfK DigiTension | September 23 2014 122

See The Future - Innovation Opportunity Area 1 | Bio-design

Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions

copy GfK 2014| GfK DigiTension | September 23 2014 123

Three vectors exploring increasingly complex bio-data

Measure Me

Sense Me

Be Me

DNA-based skin care program

Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points

Cortex3D printing of customized exo-casts

Tissue regenerationAllows for custom reconstruction of body parts

Glybera ndash 2012First gene therapy treatment approved by European Commission

SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions

Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state

TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants

copy GfK 2014| GfK DigiTension | September 23 2014 124

Alzheimers Ecuador Making it personal

124

>

copy GfK 2014| GfK DigiTension | September 23 2014 125

Multi-tasking lifestyles and growing comfort with automation drive consumers to seek out solutions that anticipate plan and execute increasingly complex decision-making tasks using a variety of personal social and behavioral inputs

See The Future - Innovation Opportunity Area 2 | Anticipated Lifestyle

copy GfK 2014| GfK DigiTension | September 23 2014 126Roper Reports Worldwide 2008 and 2013 (short trend core 25 markets) QB2

Shop groceries Cooking for fun Eat on the go Planmanage finances

Home DIY Gardeningyardwork

62

42

21 23

14 16

70

51

30 30

19 19

2008 2013

Consumers increasingly ldquodoing morerdquo

globally who engaged in activity weekly or more often

copy GfK 2014| GfK DigiTension | September 23 2014 127

Attention spans are decreasing

Roper Reports Worldwide 2013 (mixed-mode trend core 25 markets age 15+) O2 httpwwwstatisticbraincomattention-span-statistics Associated Press httpwwwonlinegraduateprogramscominstant-america2009 data

30 of global consumers agree

ldquoIf a new technology product is not simple to use I lose interest in itrdquo (+2 pts from 2010)

1 in 4 people abandon a web page that takes more than four seconds to load

50 of mobile phone users abandon a page if it doesnrsquot load in 10 seconds

8 million reduction of searches on Google when slowing the results by just 410th of a second

28 Proportion of words are read on an average web page (593 words)

27 minutes is the average length of single Internet video watched

copy GfK 2014| GfK DigiTension | September 23 2014 128

Roper Reports US Spring 2014 Q38 (top-2 box) Roper Reports Worldwide 2013 QJ1O2 (US filter 15+ top-2 box on 7-point scale)

Consumers Expect Real-timeInformation amp Brand Experiences

+ =of consumers expect to be able to access content regardless of the device or platform

77

42agree ldquoTo me it is important to always be reachable wherever I amrdquo

27agree ldquoI really need the shops amp services I use to be available at all timesrdquo

Google Glass observes and records the world

ldquo15 minutes for a quote is out of touchrdquo

7frac12 minutes could save you on car insurance

copy GfK 2014| GfK DigiTension | September 23 2014 129Roper Reports Worldwide 2013 (mixed mode core 25 countries) O4 O9

Super Connected Consumers whoManage the real-time world are Emerging

These active social media users are

of global consumers are Super Connected Consumers

Always on the lookout for new products services

Look for novelty fun even in

everyday items

Spends lots of time researching brands before making major purchases

Technology empowersthem to do this

Greater propensity to switch if dissatisfied with

product service

More likely to have switched from name brands to less

expensive alternatives

More likely to used money-saving strategies

to get the best deal

True in developing as well as developed

markets

17

copy GfK 2014| GfK DigiTension | September 23 2014 130Roper Reports US 2012 Fall Core Q10 11 (online) RRUS 2000-1 Q92 93 (in-person)

Americans continue showing a greater openness and desire towards automation

A car that drives for you when you donrsquot feel like driving

Robots that do household tasks like cleaning amp cooking

Refrigerators that re-order groceries for you

4932

2000 2012

4635

3124

copy GfK 2014| GfK DigiTension | September 23 2014 131

Time saving solutions are the most critical

What is innovation to you

Easier way of doing something (78)

Faster way of doing something (72)

Something I didnrsquot know I needed (44)

Something that my friends will notice (29)

Roper Reports US 2013 February (Telecell) Q4

copy GfK 2014| GfK DigiTension | September 23 2014 132

NEST Most people leave the house at one temperature and forget to change it So Nest learns your schedule programs itself and can be controlled from your phone Teach it well and Nest can lower your heating and cooling bills up to 20

Devices get smarter and more interconnected as we move toward the lsquoInternet of Thingsrsquo

Automation

Coordination

Roomba

httpnestcomliving-with-nest

Computer-controlled sensors find open parking spaces based on their estimation of the proximity of other vehicles Once an open space is detected it directs the vehicles steering wheel to parallel park the car The driver controls the speed of the car via the gas and brake pedals the maneuvering of the vehicle into the parking space is done by the car itself

httponlinewsjcomarticleSB10001424052748703734504575125883649914708html

Anticipation

The ldquoInternet of Thingsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 133

Anticipated Actions | Nissan Paint

>

copy GfK 2014| GfK DigiTension | September 23 2014 134

Email kathysheehangfkcom

bloggfkcom

Mobile

Blog

M +1 212 464 7972

copy GfK 2014| GfK DigiTension | September 23 2014 135

  • Slide 1
  • Slide 2
  • GfK digitension
  • Slide 4
  • Integration is key for delivering true richness
  • Our new organisation model research skills versus industry e
  • Connecting the dots
  • Slide 8
  • A fast changing consumer driven digital age
  • The explosion of digital devices and internet accessibility hav
  • And consumers expect brands to fit their flexible always conne
  • With consumerrsquos fast adoption of social media everything is mor
  • As a result purchase pathways can be extremely complex
  • We have integrated these new evolutions in our RampD and research
  • Slide 15
  • Exploring the mobile web and the people who use ithellip
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Event app
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Slide 58
  • Slide 59
  • Introduction
  • Slide 61
  • Chicken
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Getting to me
  • Slide 110
  • 2014| A new world of hyper-personalization
  • 2014 | A world of worry about personal future
  • Expenditures become extensions of experience
  • A world that seems increasingly against me
  • Getting to Me | A Narrowing Focus
  • Breaking away from the crowd
  • A growing focus on intimacy
  • A new social calculus
  • Personal fulfillment is a rising priority
  • Others are a declining priority
  • The drive will be toward accelerated intimacy
  • See The Future - Innovation Opportunity Area 1 | Bio-design
  • Slide 123
  • Alzheimers Ecuador Making it personal
  • Slide 125
  • Consumers increasingly ldquodoing morerdquo
  • Attention spans are decreasing
  • Consumers Expect Real-time Information amp Brand Experiences
  • Super Connected Consumers who Manage the real-time world are Em
  • Americans continue showing a greater openness and desire toward
  • Time saving solutions are the most critical
  • Slide 132
  • Anticipated Actions | Nissan Paint
  • Slide 134
  • Slide 135
Page 39: Presentatie plenair 1 - Jef Staes, Kathy Sheehan

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Information Flow

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Talent Limiter

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Tough Statement

In 2D-Schools you dont get a degree

based on passion for your talents but

on your ability to study stuff without

passion and talent

A = Affirmative B = Negative

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Can it get any worse

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Then we went to work in2D-Organizations hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Education Information Shortage

2D-Low Salary 2D-High Salary

2D-Organizations

2D-Organograms2D-Managers

2D-Function Description

2D-Appraisal Talks

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Houston we have a problem

very big global

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

ldquoIf you put fences around peopleyou get sheep

William McKnight (former CEO of 3M)

hellip with a Diploma and a Function Descriptionrdquo

Jef Staes (former sheep)

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Work Space

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Sheep Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Human Resources Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Protest

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Lost Generation

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

80Not Engaged

ldquoNot Passionateabout Evolutionrdquo

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Tough Statement

In 2D-Organizations you dont get

work based on your passion and talents

but on your ability to work without

passion and talent

A = Affirmative B = Negative

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

What are 3D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

3D-Smarts 3D-COMPETENCES

TALENTSDIVERSITY-VALUE

PASSIONEVOLUTION-SUFFERING

INFORMATIONFLOW

ACTIONRESULT-DOPAMINELearning is a physical process

Real learning only happens when you

are in the groove with your talents

Jef Staes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Whats the impact of theglobal 3D-Smart wave

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global 3D-Innovation WavePowered by 3D-Smarts4

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Information Innovation

There are nosecrets anymore

3D-SMARTS

Passion in Evolutio

n

EntrepreneurshipBright Creative

Creative Destruction

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Introduction

Ships in trouble

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Chicken

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We face an ldquoExtinction Level Eventrdquo for 2D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The Rise and Fall of My Generation hellip

Power of the market the world hellip

Information Shortage Information Luxury

2D-Age

3D-Age

INFO FUELED

Rise2D-Smarts

Fall2D-Smarts

Rise3D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global SOS

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global SOS

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organizations in Search of a New Balance5

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Power of the market the world hellip

2D-Organizations2D-Balance

In search ofa New Balance

3D-Organizations3D-Balance

Switch3D

Business Innovationpowered by

Culture Innovation

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Its a revolution hellipItrsquos a drama hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Power of the market

Time

3D-Organizations3D-Balance

2D-Organizations2D-Balance

3D-Age2D-Age

Threat or opportunity

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

ldquoTough Statement

People who see 3D as a threat

have more power than people who

see 3D as an opportunity

A = Affirmative B = Negative

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We have to face the dramarsquos

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We have to reinventInnovation Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

From Continuous Improvementto Continuous Innovation6

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

CONSENSUSBased Improvement

2D-Information

2D-Smart Creativity

2D-Entrepreneurship

CONFLICTBased Innovation

3D-Information

3D-Smart Creativity

3D-Entrepreneurship

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Learning from the jungle hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Where is the source of the bio-diversity in a jungle

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

hellip at the edge (verge)

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Open Innovation starts at the edge

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Result a red monkey

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Drop the red monkey in the middle what happens

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red MonkeyHunters

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red Monkeyreg Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic EvolutionRed Monkey Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

Red Monkey Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS

SETTLERS

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation is a battle field

Comprehendthe battlefield

WHY

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS

SETTLERS

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation = Networking

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Who are the best networkers

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation is the resultof a red monkey that

has survived a conflict

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Recipe for successful innovation in 3D

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red MonkeyInnovation Management7

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Believers only

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We need Organic Evolution

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

OrganicEvolution

CREATORS

PIONEERS

FOLLOWERSSETTLERS

MISSIONING

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The most important word

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

3D-RESPECT

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Our Consensus Modelhas to change into a

ldquoRespectfulrdquo Conflict Model

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The second most important sticker

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

0032 472 61 71 51

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

copy GfK 2014| GfK DigiTension | September 23 2014 109

GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen

Kathy Sheehan | kathysheehangfkcom

copy GfK 2014| GfK DigiTension | September 23 2014 110

ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo

--- GfK Consumer Trends

the future of a marketrdquo

GfK Consumer Trends

copy GfK 2014| GfK DigiTension | September 23 2014 111

2014| A new world of hyper-personalization

copy GfK 2014| GfK DigiTension | September 23 2014 112

ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0

2014 | A world of worry about personal future

In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student

says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times

copy GfK 2014| GfK DigiTension | September 23 2014 113

ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter

Expenditures become extensions of experience

ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that

speak to you and will remain in your liferdquo

copy GfK 2014| GfK DigiTension | September 23 2014 114

A world that seems increasingly against me

Riots in Sweden

Political amp economic turmoil in Middle East

New questions about strength of Chinarsquos

long-bullish economyProtests in Brazil

Nothing is secret Nothing is private

Protests in Turkey

copy GfK 2014| GfK DigiTension | September 23 2014 115

Getting to Me | A Narrowing Focus

copy GfK 2014| GfK DigiTension | September 23 2014 116

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2

Breaking away from the crowd

-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average

globally versus 91 hours in 2009)

-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)

copy GfK 2014| GfK DigiTension | September 23 2014 117

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1

A growing focus on intimacy

ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value

+6 ranks from 2008 12 among 54 Personal Values

copy GfK 2014| GfK DigiTension | September 23 2014 118

A new social calculus

Asset In this crazy stressful world you have to focus on the things that

keep you on track and happy

Liability Too much time is wasted on things that arenrsquot important ndash who

really needs 900 ldquofriendsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 119

Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

Personal fulfillment is a rising priority

ExcitementldquoHaving stimulating experiencesrdquo

Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)

IndividualityldquoBeing different from othersrdquo

+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)

Curiosity ldquoWanting to explore and learn about new thingsrdquo

+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)

+6 +7

+8

copy GfK 2014| GfK DigiTension | September 23 2014 120

Others are a declining priority

-5-8

-4

Social stability ldquoSeeking stability of societyrdquo

Globally -8 to 29

Helpfulness ldquoMaking the effort to assist othersrdquo

-5 to 30

Friendship ldquoHaving close supportive friendsrdquo

-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

-11

Respecting AncestorsldquoSeeking stability of societyrdquo

Globally -11 ranks from 2008 to 28 today

copy GfK 2014| GfK DigiTension | September 23 2014 121

The drive will be toward accelerated intimacy

ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my

right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo

ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013

copy GfK 2014| GfK DigiTension | September 23 2014 122

See The Future - Innovation Opportunity Area 1 | Bio-design

Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions

copy GfK 2014| GfK DigiTension | September 23 2014 123

Three vectors exploring increasingly complex bio-data

Measure Me

Sense Me

Be Me

DNA-based skin care program

Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points

Cortex3D printing of customized exo-casts

Tissue regenerationAllows for custom reconstruction of body parts

Glybera ndash 2012First gene therapy treatment approved by European Commission

SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions

Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state

TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants

copy GfK 2014| GfK DigiTension | September 23 2014 124

Alzheimers Ecuador Making it personal

124

>

copy GfK 2014| GfK DigiTension | September 23 2014 125

Multi-tasking lifestyles and growing comfort with automation drive consumers to seek out solutions that anticipate plan and execute increasingly complex decision-making tasks using a variety of personal social and behavioral inputs

See The Future - Innovation Opportunity Area 2 | Anticipated Lifestyle

copy GfK 2014| GfK DigiTension | September 23 2014 126Roper Reports Worldwide 2008 and 2013 (short trend core 25 markets) QB2

Shop groceries Cooking for fun Eat on the go Planmanage finances

Home DIY Gardeningyardwork

62

42

21 23

14 16

70

51

30 30

19 19

2008 2013

Consumers increasingly ldquodoing morerdquo

globally who engaged in activity weekly or more often

copy GfK 2014| GfK DigiTension | September 23 2014 127

Attention spans are decreasing

Roper Reports Worldwide 2013 (mixed-mode trend core 25 markets age 15+) O2 httpwwwstatisticbraincomattention-span-statistics Associated Press httpwwwonlinegraduateprogramscominstant-america2009 data

30 of global consumers agree

ldquoIf a new technology product is not simple to use I lose interest in itrdquo (+2 pts from 2010)

1 in 4 people abandon a web page that takes more than four seconds to load

50 of mobile phone users abandon a page if it doesnrsquot load in 10 seconds

8 million reduction of searches on Google when slowing the results by just 410th of a second

28 Proportion of words are read on an average web page (593 words)

27 minutes is the average length of single Internet video watched

copy GfK 2014| GfK DigiTension | September 23 2014 128

Roper Reports US Spring 2014 Q38 (top-2 box) Roper Reports Worldwide 2013 QJ1O2 (US filter 15+ top-2 box on 7-point scale)

Consumers Expect Real-timeInformation amp Brand Experiences

+ =of consumers expect to be able to access content regardless of the device or platform

77

42agree ldquoTo me it is important to always be reachable wherever I amrdquo

27agree ldquoI really need the shops amp services I use to be available at all timesrdquo

Google Glass observes and records the world

ldquo15 minutes for a quote is out of touchrdquo

7frac12 minutes could save you on car insurance

copy GfK 2014| GfK DigiTension | September 23 2014 129Roper Reports Worldwide 2013 (mixed mode core 25 countries) O4 O9

Super Connected Consumers whoManage the real-time world are Emerging

These active social media users are

of global consumers are Super Connected Consumers

Always on the lookout for new products services

Look for novelty fun even in

everyday items

Spends lots of time researching brands before making major purchases

Technology empowersthem to do this

Greater propensity to switch if dissatisfied with

product service

More likely to have switched from name brands to less

expensive alternatives

More likely to used money-saving strategies

to get the best deal

True in developing as well as developed

markets

17

copy GfK 2014| GfK DigiTension | September 23 2014 130Roper Reports US 2012 Fall Core Q10 11 (online) RRUS 2000-1 Q92 93 (in-person)

Americans continue showing a greater openness and desire towards automation

A car that drives for you when you donrsquot feel like driving

Robots that do household tasks like cleaning amp cooking

Refrigerators that re-order groceries for you

4932

2000 2012

4635

3124

copy GfK 2014| GfK DigiTension | September 23 2014 131

Time saving solutions are the most critical

What is innovation to you

Easier way of doing something (78)

Faster way of doing something (72)

Something I didnrsquot know I needed (44)

Something that my friends will notice (29)

Roper Reports US 2013 February (Telecell) Q4

copy GfK 2014| GfK DigiTension | September 23 2014 132

NEST Most people leave the house at one temperature and forget to change it So Nest learns your schedule programs itself and can be controlled from your phone Teach it well and Nest can lower your heating and cooling bills up to 20

Devices get smarter and more interconnected as we move toward the lsquoInternet of Thingsrsquo

Automation

Coordination

Roomba

httpnestcomliving-with-nest

Computer-controlled sensors find open parking spaces based on their estimation of the proximity of other vehicles Once an open space is detected it directs the vehicles steering wheel to parallel park the car The driver controls the speed of the car via the gas and brake pedals the maneuvering of the vehicle into the parking space is done by the car itself

httponlinewsjcomarticleSB10001424052748703734504575125883649914708html

Anticipation

The ldquoInternet of Thingsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 133

Anticipated Actions | Nissan Paint

>

copy GfK 2014| GfK DigiTension | September 23 2014 134

Email kathysheehangfkcom

bloggfkcom

Mobile

Blog

M +1 212 464 7972

copy GfK 2014| GfK DigiTension | September 23 2014 135

  • Slide 1
  • Slide 2
  • GfK digitension
  • Slide 4
  • Integration is key for delivering true richness
  • Our new organisation model research skills versus industry e
  • Connecting the dots
  • Slide 8
  • A fast changing consumer driven digital age
  • The explosion of digital devices and internet accessibility hav
  • And consumers expect brands to fit their flexible always conne
  • With consumerrsquos fast adoption of social media everything is mor
  • As a result purchase pathways can be extremely complex
  • We have integrated these new evolutions in our RampD and research
  • Slide 15
  • Exploring the mobile web and the people who use ithellip
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Event app
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Slide 58
  • Slide 59
  • Introduction
  • Slide 61
  • Chicken
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Getting to me
  • Slide 110
  • 2014| A new world of hyper-personalization
  • 2014 | A world of worry about personal future
  • Expenditures become extensions of experience
  • A world that seems increasingly against me
  • Getting to Me | A Narrowing Focus
  • Breaking away from the crowd
  • A growing focus on intimacy
  • A new social calculus
  • Personal fulfillment is a rising priority
  • Others are a declining priority
  • The drive will be toward accelerated intimacy
  • See The Future - Innovation Opportunity Area 1 | Bio-design
  • Slide 123
  • Alzheimers Ecuador Making it personal
  • Slide 125
  • Consumers increasingly ldquodoing morerdquo
  • Attention spans are decreasing
  • Consumers Expect Real-time Information amp Brand Experiences
  • Super Connected Consumers who Manage the real-time world are Em
  • Americans continue showing a greater openness and desire toward
  • Time saving solutions are the most critical
  • Slide 132
  • Anticipated Actions | Nissan Paint
  • Slide 134
  • Slide 135
Page 40: Presentatie plenair 1 - Jef Staes, Kathy Sheehan

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Talent Limiter

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Tough Statement

In 2D-Schools you dont get a degree

based on passion for your talents but

on your ability to study stuff without

passion and talent

A = Affirmative B = Negative

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Can it get any worse

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Then we went to work in2D-Organizations hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Education Information Shortage

2D-Low Salary 2D-High Salary

2D-Organizations

2D-Organograms2D-Managers

2D-Function Description

2D-Appraisal Talks

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Houston we have a problem

very big global

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

ldquoIf you put fences around peopleyou get sheep

William McKnight (former CEO of 3M)

hellip with a Diploma and a Function Descriptionrdquo

Jef Staes (former sheep)

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Work Space

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Sheep Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Human Resources Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Protest

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Lost Generation

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

80Not Engaged

ldquoNot Passionateabout Evolutionrdquo

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Tough Statement

In 2D-Organizations you dont get

work based on your passion and talents

but on your ability to work without

passion and talent

A = Affirmative B = Negative

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

What are 3D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

3D-Smarts 3D-COMPETENCES

TALENTSDIVERSITY-VALUE

PASSIONEVOLUTION-SUFFERING

INFORMATIONFLOW

ACTIONRESULT-DOPAMINELearning is a physical process

Real learning only happens when you

are in the groove with your talents

Jef Staes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Whats the impact of theglobal 3D-Smart wave

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global 3D-Innovation WavePowered by 3D-Smarts4

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Information Innovation

There are nosecrets anymore

3D-SMARTS

Passion in Evolutio

n

EntrepreneurshipBright Creative

Creative Destruction

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Introduction

Ships in trouble

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Chicken

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We face an ldquoExtinction Level Eventrdquo for 2D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The Rise and Fall of My Generation hellip

Power of the market the world hellip

Information Shortage Information Luxury

2D-Age

3D-Age

INFO FUELED

Rise2D-Smarts

Fall2D-Smarts

Rise3D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global SOS

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global SOS

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organizations in Search of a New Balance5

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Power of the market the world hellip

2D-Organizations2D-Balance

In search ofa New Balance

3D-Organizations3D-Balance

Switch3D

Business Innovationpowered by

Culture Innovation

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Its a revolution hellipItrsquos a drama hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Power of the market

Time

3D-Organizations3D-Balance

2D-Organizations2D-Balance

3D-Age2D-Age

Threat or opportunity

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

ldquoTough Statement

People who see 3D as a threat

have more power than people who

see 3D as an opportunity

A = Affirmative B = Negative

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We have to face the dramarsquos

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We have to reinventInnovation Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

From Continuous Improvementto Continuous Innovation6

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

CONSENSUSBased Improvement

2D-Information

2D-Smart Creativity

2D-Entrepreneurship

CONFLICTBased Innovation

3D-Information

3D-Smart Creativity

3D-Entrepreneurship

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Learning from the jungle hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Where is the source of the bio-diversity in a jungle

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

hellip at the edge (verge)

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Open Innovation starts at the edge

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Result a red monkey

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Drop the red monkey in the middle what happens

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red MonkeyHunters

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red Monkeyreg Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic EvolutionRed Monkey Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

Red Monkey Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS

SETTLERS

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation is a battle field

Comprehendthe battlefield

WHY

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS

SETTLERS

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation = Networking

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Who are the best networkers

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation is the resultof a red monkey that

has survived a conflict

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Recipe for successful innovation in 3D

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red MonkeyInnovation Management7

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Believers only

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We need Organic Evolution

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

OrganicEvolution

CREATORS

PIONEERS

FOLLOWERSSETTLERS

MISSIONING

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The most important word

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

3D-RESPECT

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Our Consensus Modelhas to change into a

ldquoRespectfulrdquo Conflict Model

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The second most important sticker

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

0032 472 61 71 51

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

copy GfK 2014| GfK DigiTension | September 23 2014 109

GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen

Kathy Sheehan | kathysheehangfkcom

copy GfK 2014| GfK DigiTension | September 23 2014 110

ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo

--- GfK Consumer Trends

the future of a marketrdquo

GfK Consumer Trends

copy GfK 2014| GfK DigiTension | September 23 2014 111

2014| A new world of hyper-personalization

copy GfK 2014| GfK DigiTension | September 23 2014 112

ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0

2014 | A world of worry about personal future

In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student

says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times

copy GfK 2014| GfK DigiTension | September 23 2014 113

ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter

Expenditures become extensions of experience

ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that

speak to you and will remain in your liferdquo

copy GfK 2014| GfK DigiTension | September 23 2014 114

A world that seems increasingly against me

Riots in Sweden

Political amp economic turmoil in Middle East

New questions about strength of Chinarsquos

long-bullish economyProtests in Brazil

Nothing is secret Nothing is private

Protests in Turkey

copy GfK 2014| GfK DigiTension | September 23 2014 115

Getting to Me | A Narrowing Focus

copy GfK 2014| GfK DigiTension | September 23 2014 116

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2

Breaking away from the crowd

-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average

globally versus 91 hours in 2009)

-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)

copy GfK 2014| GfK DigiTension | September 23 2014 117

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1

A growing focus on intimacy

ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value

+6 ranks from 2008 12 among 54 Personal Values

copy GfK 2014| GfK DigiTension | September 23 2014 118

A new social calculus

Asset In this crazy stressful world you have to focus on the things that

keep you on track and happy

Liability Too much time is wasted on things that arenrsquot important ndash who

really needs 900 ldquofriendsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 119

Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

Personal fulfillment is a rising priority

ExcitementldquoHaving stimulating experiencesrdquo

Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)

IndividualityldquoBeing different from othersrdquo

+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)

Curiosity ldquoWanting to explore and learn about new thingsrdquo

+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)

+6 +7

+8

copy GfK 2014| GfK DigiTension | September 23 2014 120

Others are a declining priority

-5-8

-4

Social stability ldquoSeeking stability of societyrdquo

Globally -8 to 29

Helpfulness ldquoMaking the effort to assist othersrdquo

-5 to 30

Friendship ldquoHaving close supportive friendsrdquo

-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

-11

Respecting AncestorsldquoSeeking stability of societyrdquo

Globally -11 ranks from 2008 to 28 today

copy GfK 2014| GfK DigiTension | September 23 2014 121

The drive will be toward accelerated intimacy

ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my

right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo

ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013

copy GfK 2014| GfK DigiTension | September 23 2014 122

See The Future - Innovation Opportunity Area 1 | Bio-design

Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions

copy GfK 2014| GfK DigiTension | September 23 2014 123

Three vectors exploring increasingly complex bio-data

Measure Me

Sense Me

Be Me

DNA-based skin care program

Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points

Cortex3D printing of customized exo-casts

Tissue regenerationAllows for custom reconstruction of body parts

Glybera ndash 2012First gene therapy treatment approved by European Commission

SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions

Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state

TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants

copy GfK 2014| GfK DigiTension | September 23 2014 124

Alzheimers Ecuador Making it personal

124

>

copy GfK 2014| GfK DigiTension | September 23 2014 125

Multi-tasking lifestyles and growing comfort with automation drive consumers to seek out solutions that anticipate plan and execute increasingly complex decision-making tasks using a variety of personal social and behavioral inputs

See The Future - Innovation Opportunity Area 2 | Anticipated Lifestyle

copy GfK 2014| GfK DigiTension | September 23 2014 126Roper Reports Worldwide 2008 and 2013 (short trend core 25 markets) QB2

Shop groceries Cooking for fun Eat on the go Planmanage finances

Home DIY Gardeningyardwork

62

42

21 23

14 16

70

51

30 30

19 19

2008 2013

Consumers increasingly ldquodoing morerdquo

globally who engaged in activity weekly or more often

copy GfK 2014| GfK DigiTension | September 23 2014 127

Attention spans are decreasing

Roper Reports Worldwide 2013 (mixed-mode trend core 25 markets age 15+) O2 httpwwwstatisticbraincomattention-span-statistics Associated Press httpwwwonlinegraduateprogramscominstant-america2009 data

30 of global consumers agree

ldquoIf a new technology product is not simple to use I lose interest in itrdquo (+2 pts from 2010)

1 in 4 people abandon a web page that takes more than four seconds to load

50 of mobile phone users abandon a page if it doesnrsquot load in 10 seconds

8 million reduction of searches on Google when slowing the results by just 410th of a second

28 Proportion of words are read on an average web page (593 words)

27 minutes is the average length of single Internet video watched

copy GfK 2014| GfK DigiTension | September 23 2014 128

Roper Reports US Spring 2014 Q38 (top-2 box) Roper Reports Worldwide 2013 QJ1O2 (US filter 15+ top-2 box on 7-point scale)

Consumers Expect Real-timeInformation amp Brand Experiences

+ =of consumers expect to be able to access content regardless of the device or platform

77

42agree ldquoTo me it is important to always be reachable wherever I amrdquo

27agree ldquoI really need the shops amp services I use to be available at all timesrdquo

Google Glass observes and records the world

ldquo15 minutes for a quote is out of touchrdquo

7frac12 minutes could save you on car insurance

copy GfK 2014| GfK DigiTension | September 23 2014 129Roper Reports Worldwide 2013 (mixed mode core 25 countries) O4 O9

Super Connected Consumers whoManage the real-time world are Emerging

These active social media users are

of global consumers are Super Connected Consumers

Always on the lookout for new products services

Look for novelty fun even in

everyday items

Spends lots of time researching brands before making major purchases

Technology empowersthem to do this

Greater propensity to switch if dissatisfied with

product service

More likely to have switched from name brands to less

expensive alternatives

More likely to used money-saving strategies

to get the best deal

True in developing as well as developed

markets

17

copy GfK 2014| GfK DigiTension | September 23 2014 130Roper Reports US 2012 Fall Core Q10 11 (online) RRUS 2000-1 Q92 93 (in-person)

Americans continue showing a greater openness and desire towards automation

A car that drives for you when you donrsquot feel like driving

Robots that do household tasks like cleaning amp cooking

Refrigerators that re-order groceries for you

4932

2000 2012

4635

3124

copy GfK 2014| GfK DigiTension | September 23 2014 131

Time saving solutions are the most critical

What is innovation to you

Easier way of doing something (78)

Faster way of doing something (72)

Something I didnrsquot know I needed (44)

Something that my friends will notice (29)

Roper Reports US 2013 February (Telecell) Q4

copy GfK 2014| GfK DigiTension | September 23 2014 132

NEST Most people leave the house at one temperature and forget to change it So Nest learns your schedule programs itself and can be controlled from your phone Teach it well and Nest can lower your heating and cooling bills up to 20

Devices get smarter and more interconnected as we move toward the lsquoInternet of Thingsrsquo

Automation

Coordination

Roomba

httpnestcomliving-with-nest

Computer-controlled sensors find open parking spaces based on their estimation of the proximity of other vehicles Once an open space is detected it directs the vehicles steering wheel to parallel park the car The driver controls the speed of the car via the gas and brake pedals the maneuvering of the vehicle into the parking space is done by the car itself

httponlinewsjcomarticleSB10001424052748703734504575125883649914708html

Anticipation

The ldquoInternet of Thingsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 133

Anticipated Actions | Nissan Paint

>

copy GfK 2014| GfK DigiTension | September 23 2014 134

Email kathysheehangfkcom

bloggfkcom

Mobile

Blog

M +1 212 464 7972

copy GfK 2014| GfK DigiTension | September 23 2014 135

  • Slide 1
  • Slide 2
  • GfK digitension
  • Slide 4
  • Integration is key for delivering true richness
  • Our new organisation model research skills versus industry e
  • Connecting the dots
  • Slide 8
  • A fast changing consumer driven digital age
  • The explosion of digital devices and internet accessibility hav
  • And consumers expect brands to fit their flexible always conne
  • With consumerrsquos fast adoption of social media everything is mor
  • As a result purchase pathways can be extremely complex
  • We have integrated these new evolutions in our RampD and research
  • Slide 15
  • Exploring the mobile web and the people who use ithellip
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Event app
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Slide 58
  • Slide 59
  • Introduction
  • Slide 61
  • Chicken
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Getting to me
  • Slide 110
  • 2014| A new world of hyper-personalization
  • 2014 | A world of worry about personal future
  • Expenditures become extensions of experience
  • A world that seems increasingly against me
  • Getting to Me | A Narrowing Focus
  • Breaking away from the crowd
  • A growing focus on intimacy
  • A new social calculus
  • Personal fulfillment is a rising priority
  • Others are a declining priority
  • The drive will be toward accelerated intimacy
  • See The Future - Innovation Opportunity Area 1 | Bio-design
  • Slide 123
  • Alzheimers Ecuador Making it personal
  • Slide 125
  • Consumers increasingly ldquodoing morerdquo
  • Attention spans are decreasing
  • Consumers Expect Real-time Information amp Brand Experiences
  • Super Connected Consumers who Manage the real-time world are Em
  • Americans continue showing a greater openness and desire toward
  • Time saving solutions are the most critical
  • Slide 132
  • Anticipated Actions | Nissan Paint
  • Slide 134
  • Slide 135
Page 41: Presentatie plenair 1 - Jef Staes, Kathy Sheehan

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Tough Statement

In 2D-Schools you dont get a degree

based on passion for your talents but

on your ability to study stuff without

passion and talent

A = Affirmative B = Negative

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Can it get any worse

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Then we went to work in2D-Organizations hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Education Information Shortage

2D-Low Salary 2D-High Salary

2D-Organizations

2D-Organograms2D-Managers

2D-Function Description

2D-Appraisal Talks

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Houston we have a problem

very big global

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

ldquoIf you put fences around peopleyou get sheep

William McKnight (former CEO of 3M)

hellip with a Diploma and a Function Descriptionrdquo

Jef Staes (former sheep)

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Work Space

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Sheep Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Human Resources Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Protest

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Lost Generation

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

80Not Engaged

ldquoNot Passionateabout Evolutionrdquo

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Tough Statement

In 2D-Organizations you dont get

work based on your passion and talents

but on your ability to work without

passion and talent

A = Affirmative B = Negative

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

What are 3D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

3D-Smarts 3D-COMPETENCES

TALENTSDIVERSITY-VALUE

PASSIONEVOLUTION-SUFFERING

INFORMATIONFLOW

ACTIONRESULT-DOPAMINELearning is a physical process

Real learning only happens when you

are in the groove with your talents

Jef Staes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Whats the impact of theglobal 3D-Smart wave

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global 3D-Innovation WavePowered by 3D-Smarts4

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Information Innovation

There are nosecrets anymore

3D-SMARTS

Passion in Evolutio

n

EntrepreneurshipBright Creative

Creative Destruction

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Introduction

Ships in trouble

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Chicken

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We face an ldquoExtinction Level Eventrdquo for 2D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The Rise and Fall of My Generation hellip

Power of the market the world hellip

Information Shortage Information Luxury

2D-Age

3D-Age

INFO FUELED

Rise2D-Smarts

Fall2D-Smarts

Rise3D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global SOS

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global SOS

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organizations in Search of a New Balance5

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Power of the market the world hellip

2D-Organizations2D-Balance

In search ofa New Balance

3D-Organizations3D-Balance

Switch3D

Business Innovationpowered by

Culture Innovation

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Its a revolution hellipItrsquos a drama hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Power of the market

Time

3D-Organizations3D-Balance

2D-Organizations2D-Balance

3D-Age2D-Age

Threat or opportunity

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

ldquoTough Statement

People who see 3D as a threat

have more power than people who

see 3D as an opportunity

A = Affirmative B = Negative

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We have to face the dramarsquos

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We have to reinventInnovation Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

From Continuous Improvementto Continuous Innovation6

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

CONSENSUSBased Improvement

2D-Information

2D-Smart Creativity

2D-Entrepreneurship

CONFLICTBased Innovation

3D-Information

3D-Smart Creativity

3D-Entrepreneurship

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Learning from the jungle hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Where is the source of the bio-diversity in a jungle

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

hellip at the edge (verge)

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Open Innovation starts at the edge

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Result a red monkey

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Drop the red monkey in the middle what happens

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red MonkeyHunters

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red Monkeyreg Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic EvolutionRed Monkey Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

Red Monkey Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS

SETTLERS

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation is a battle field

Comprehendthe battlefield

WHY

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS

SETTLERS

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation = Networking

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Who are the best networkers

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation is the resultof a red monkey that

has survived a conflict

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Recipe for successful innovation in 3D

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red MonkeyInnovation Management7

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Believers only

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We need Organic Evolution

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

OrganicEvolution

CREATORS

PIONEERS

FOLLOWERSSETTLERS

MISSIONING

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The most important word

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

3D-RESPECT

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Our Consensus Modelhas to change into a

ldquoRespectfulrdquo Conflict Model

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The second most important sticker

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

0032 472 61 71 51

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

copy GfK 2014| GfK DigiTension | September 23 2014 109

GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen

Kathy Sheehan | kathysheehangfkcom

copy GfK 2014| GfK DigiTension | September 23 2014 110

ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo

--- GfK Consumer Trends

the future of a marketrdquo

GfK Consumer Trends

copy GfK 2014| GfK DigiTension | September 23 2014 111

2014| A new world of hyper-personalization

copy GfK 2014| GfK DigiTension | September 23 2014 112

ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0

2014 | A world of worry about personal future

In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student

says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times

copy GfK 2014| GfK DigiTension | September 23 2014 113

ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter

Expenditures become extensions of experience

ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that

speak to you and will remain in your liferdquo

copy GfK 2014| GfK DigiTension | September 23 2014 114

A world that seems increasingly against me

Riots in Sweden

Political amp economic turmoil in Middle East

New questions about strength of Chinarsquos

long-bullish economyProtests in Brazil

Nothing is secret Nothing is private

Protests in Turkey

copy GfK 2014| GfK DigiTension | September 23 2014 115

Getting to Me | A Narrowing Focus

copy GfK 2014| GfK DigiTension | September 23 2014 116

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2

Breaking away from the crowd

-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average

globally versus 91 hours in 2009)

-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)

copy GfK 2014| GfK DigiTension | September 23 2014 117

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1

A growing focus on intimacy

ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value

+6 ranks from 2008 12 among 54 Personal Values

copy GfK 2014| GfK DigiTension | September 23 2014 118

A new social calculus

Asset In this crazy stressful world you have to focus on the things that

keep you on track and happy

Liability Too much time is wasted on things that arenrsquot important ndash who

really needs 900 ldquofriendsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 119

Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

Personal fulfillment is a rising priority

ExcitementldquoHaving stimulating experiencesrdquo

Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)

IndividualityldquoBeing different from othersrdquo

+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)

Curiosity ldquoWanting to explore and learn about new thingsrdquo

+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)

+6 +7

+8

copy GfK 2014| GfK DigiTension | September 23 2014 120

Others are a declining priority

-5-8

-4

Social stability ldquoSeeking stability of societyrdquo

Globally -8 to 29

Helpfulness ldquoMaking the effort to assist othersrdquo

-5 to 30

Friendship ldquoHaving close supportive friendsrdquo

-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

-11

Respecting AncestorsldquoSeeking stability of societyrdquo

Globally -11 ranks from 2008 to 28 today

copy GfK 2014| GfK DigiTension | September 23 2014 121

The drive will be toward accelerated intimacy

ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my

right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo

ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013

copy GfK 2014| GfK DigiTension | September 23 2014 122

See The Future - Innovation Opportunity Area 1 | Bio-design

Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions

copy GfK 2014| GfK DigiTension | September 23 2014 123

Three vectors exploring increasingly complex bio-data

Measure Me

Sense Me

Be Me

DNA-based skin care program

Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points

Cortex3D printing of customized exo-casts

Tissue regenerationAllows for custom reconstruction of body parts

Glybera ndash 2012First gene therapy treatment approved by European Commission

SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions

Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state

TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants

copy GfK 2014| GfK DigiTension | September 23 2014 124

Alzheimers Ecuador Making it personal

124

>

copy GfK 2014| GfK DigiTension | September 23 2014 125

Multi-tasking lifestyles and growing comfort with automation drive consumers to seek out solutions that anticipate plan and execute increasingly complex decision-making tasks using a variety of personal social and behavioral inputs

See The Future - Innovation Opportunity Area 2 | Anticipated Lifestyle

copy GfK 2014| GfK DigiTension | September 23 2014 126Roper Reports Worldwide 2008 and 2013 (short trend core 25 markets) QB2

Shop groceries Cooking for fun Eat on the go Planmanage finances

Home DIY Gardeningyardwork

62

42

21 23

14 16

70

51

30 30

19 19

2008 2013

Consumers increasingly ldquodoing morerdquo

globally who engaged in activity weekly or more often

copy GfK 2014| GfK DigiTension | September 23 2014 127

Attention spans are decreasing

Roper Reports Worldwide 2013 (mixed-mode trend core 25 markets age 15+) O2 httpwwwstatisticbraincomattention-span-statistics Associated Press httpwwwonlinegraduateprogramscominstant-america2009 data

30 of global consumers agree

ldquoIf a new technology product is not simple to use I lose interest in itrdquo (+2 pts from 2010)

1 in 4 people abandon a web page that takes more than four seconds to load

50 of mobile phone users abandon a page if it doesnrsquot load in 10 seconds

8 million reduction of searches on Google when slowing the results by just 410th of a second

28 Proportion of words are read on an average web page (593 words)

27 minutes is the average length of single Internet video watched

copy GfK 2014| GfK DigiTension | September 23 2014 128

Roper Reports US Spring 2014 Q38 (top-2 box) Roper Reports Worldwide 2013 QJ1O2 (US filter 15+ top-2 box on 7-point scale)

Consumers Expect Real-timeInformation amp Brand Experiences

+ =of consumers expect to be able to access content regardless of the device or platform

77

42agree ldquoTo me it is important to always be reachable wherever I amrdquo

27agree ldquoI really need the shops amp services I use to be available at all timesrdquo

Google Glass observes and records the world

ldquo15 minutes for a quote is out of touchrdquo

7frac12 minutes could save you on car insurance

copy GfK 2014| GfK DigiTension | September 23 2014 129Roper Reports Worldwide 2013 (mixed mode core 25 countries) O4 O9

Super Connected Consumers whoManage the real-time world are Emerging

These active social media users are

of global consumers are Super Connected Consumers

Always on the lookout for new products services

Look for novelty fun even in

everyday items

Spends lots of time researching brands before making major purchases

Technology empowersthem to do this

Greater propensity to switch if dissatisfied with

product service

More likely to have switched from name brands to less

expensive alternatives

More likely to used money-saving strategies

to get the best deal

True in developing as well as developed

markets

17

copy GfK 2014| GfK DigiTension | September 23 2014 130Roper Reports US 2012 Fall Core Q10 11 (online) RRUS 2000-1 Q92 93 (in-person)

Americans continue showing a greater openness and desire towards automation

A car that drives for you when you donrsquot feel like driving

Robots that do household tasks like cleaning amp cooking

Refrigerators that re-order groceries for you

4932

2000 2012

4635

3124

copy GfK 2014| GfK DigiTension | September 23 2014 131

Time saving solutions are the most critical

What is innovation to you

Easier way of doing something (78)

Faster way of doing something (72)

Something I didnrsquot know I needed (44)

Something that my friends will notice (29)

Roper Reports US 2013 February (Telecell) Q4

copy GfK 2014| GfK DigiTension | September 23 2014 132

NEST Most people leave the house at one temperature and forget to change it So Nest learns your schedule programs itself and can be controlled from your phone Teach it well and Nest can lower your heating and cooling bills up to 20

Devices get smarter and more interconnected as we move toward the lsquoInternet of Thingsrsquo

Automation

Coordination

Roomba

httpnestcomliving-with-nest

Computer-controlled sensors find open parking spaces based on their estimation of the proximity of other vehicles Once an open space is detected it directs the vehicles steering wheel to parallel park the car The driver controls the speed of the car via the gas and brake pedals the maneuvering of the vehicle into the parking space is done by the car itself

httponlinewsjcomarticleSB10001424052748703734504575125883649914708html

Anticipation

The ldquoInternet of Thingsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 133

Anticipated Actions | Nissan Paint

>

copy GfK 2014| GfK DigiTension | September 23 2014 134

Email kathysheehangfkcom

bloggfkcom

Mobile

Blog

M +1 212 464 7972

copy GfK 2014| GfK DigiTension | September 23 2014 135

  • Slide 1
  • Slide 2
  • GfK digitension
  • Slide 4
  • Integration is key for delivering true richness
  • Our new organisation model research skills versus industry e
  • Connecting the dots
  • Slide 8
  • A fast changing consumer driven digital age
  • The explosion of digital devices and internet accessibility hav
  • And consumers expect brands to fit their flexible always conne
  • With consumerrsquos fast adoption of social media everything is mor
  • As a result purchase pathways can be extremely complex
  • We have integrated these new evolutions in our RampD and research
  • Slide 15
  • Exploring the mobile web and the people who use ithellip
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Event app
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Slide 58
  • Slide 59
  • Introduction
  • Slide 61
  • Chicken
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Getting to me
  • Slide 110
  • 2014| A new world of hyper-personalization
  • 2014 | A world of worry about personal future
  • Expenditures become extensions of experience
  • A world that seems increasingly against me
  • Getting to Me | A Narrowing Focus
  • Breaking away from the crowd
  • A growing focus on intimacy
  • A new social calculus
  • Personal fulfillment is a rising priority
  • Others are a declining priority
  • The drive will be toward accelerated intimacy
  • See The Future - Innovation Opportunity Area 1 | Bio-design
  • Slide 123
  • Alzheimers Ecuador Making it personal
  • Slide 125
  • Consumers increasingly ldquodoing morerdquo
  • Attention spans are decreasing
  • Consumers Expect Real-time Information amp Brand Experiences
  • Super Connected Consumers who Manage the real-time world are Em
  • Americans continue showing a greater openness and desire toward
  • Time saving solutions are the most critical
  • Slide 132
  • Anticipated Actions | Nissan Paint
  • Slide 134
  • Slide 135
Page 42: Presentatie plenair 1 - Jef Staes, Kathy Sheehan

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Can it get any worse

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Then we went to work in2D-Organizations hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Education Information Shortage

2D-Low Salary 2D-High Salary

2D-Organizations

2D-Organograms2D-Managers

2D-Function Description

2D-Appraisal Talks

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Houston we have a problem

very big global

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

ldquoIf you put fences around peopleyou get sheep

William McKnight (former CEO of 3M)

hellip with a Diploma and a Function Descriptionrdquo

Jef Staes (former sheep)

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Work Space

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Sheep Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Human Resources Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Protest

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Lost Generation

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

80Not Engaged

ldquoNot Passionateabout Evolutionrdquo

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Tough Statement

In 2D-Organizations you dont get

work based on your passion and talents

but on your ability to work without

passion and talent

A = Affirmative B = Negative

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

What are 3D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

3D-Smarts 3D-COMPETENCES

TALENTSDIVERSITY-VALUE

PASSIONEVOLUTION-SUFFERING

INFORMATIONFLOW

ACTIONRESULT-DOPAMINELearning is a physical process

Real learning only happens when you

are in the groove with your talents

Jef Staes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Whats the impact of theglobal 3D-Smart wave

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global 3D-Innovation WavePowered by 3D-Smarts4

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Information Innovation

There are nosecrets anymore

3D-SMARTS

Passion in Evolutio

n

EntrepreneurshipBright Creative

Creative Destruction

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Introduction

Ships in trouble

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Chicken

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We face an ldquoExtinction Level Eventrdquo for 2D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The Rise and Fall of My Generation hellip

Power of the market the world hellip

Information Shortage Information Luxury

2D-Age

3D-Age

INFO FUELED

Rise2D-Smarts

Fall2D-Smarts

Rise3D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global SOS

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global SOS

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organizations in Search of a New Balance5

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Power of the market the world hellip

2D-Organizations2D-Balance

In search ofa New Balance

3D-Organizations3D-Balance

Switch3D

Business Innovationpowered by

Culture Innovation

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Its a revolution hellipItrsquos a drama hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Power of the market

Time

3D-Organizations3D-Balance

2D-Organizations2D-Balance

3D-Age2D-Age

Threat or opportunity

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

ldquoTough Statement

People who see 3D as a threat

have more power than people who

see 3D as an opportunity

A = Affirmative B = Negative

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We have to face the dramarsquos

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We have to reinventInnovation Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

From Continuous Improvementto Continuous Innovation6

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

CONSENSUSBased Improvement

2D-Information

2D-Smart Creativity

2D-Entrepreneurship

CONFLICTBased Innovation

3D-Information

3D-Smart Creativity

3D-Entrepreneurship

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Learning from the jungle hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Where is the source of the bio-diversity in a jungle

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

hellip at the edge (verge)

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Open Innovation starts at the edge

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Result a red monkey

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Drop the red monkey in the middle what happens

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red MonkeyHunters

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red Monkeyreg Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic EvolutionRed Monkey Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

Red Monkey Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS

SETTLERS

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation is a battle field

Comprehendthe battlefield

WHY

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS

SETTLERS

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation = Networking

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Who are the best networkers

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation is the resultof a red monkey that

has survived a conflict

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Recipe for successful innovation in 3D

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red MonkeyInnovation Management7

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Believers only

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We need Organic Evolution

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

OrganicEvolution

CREATORS

PIONEERS

FOLLOWERSSETTLERS

MISSIONING

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The most important word

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

3D-RESPECT

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Our Consensus Modelhas to change into a

ldquoRespectfulrdquo Conflict Model

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The second most important sticker

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

0032 472 61 71 51

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

copy GfK 2014| GfK DigiTension | September 23 2014 109

GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen

Kathy Sheehan | kathysheehangfkcom

copy GfK 2014| GfK DigiTension | September 23 2014 110

ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo

--- GfK Consumer Trends

the future of a marketrdquo

GfK Consumer Trends

copy GfK 2014| GfK DigiTension | September 23 2014 111

2014| A new world of hyper-personalization

copy GfK 2014| GfK DigiTension | September 23 2014 112

ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0

2014 | A world of worry about personal future

In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student

says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times

copy GfK 2014| GfK DigiTension | September 23 2014 113

ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter

Expenditures become extensions of experience

ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that

speak to you and will remain in your liferdquo

copy GfK 2014| GfK DigiTension | September 23 2014 114

A world that seems increasingly against me

Riots in Sweden

Political amp economic turmoil in Middle East

New questions about strength of Chinarsquos

long-bullish economyProtests in Brazil

Nothing is secret Nothing is private

Protests in Turkey

copy GfK 2014| GfK DigiTension | September 23 2014 115

Getting to Me | A Narrowing Focus

copy GfK 2014| GfK DigiTension | September 23 2014 116

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2

Breaking away from the crowd

-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average

globally versus 91 hours in 2009)

-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)

copy GfK 2014| GfK DigiTension | September 23 2014 117

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1

A growing focus on intimacy

ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value

+6 ranks from 2008 12 among 54 Personal Values

copy GfK 2014| GfK DigiTension | September 23 2014 118

A new social calculus

Asset In this crazy stressful world you have to focus on the things that

keep you on track and happy

Liability Too much time is wasted on things that arenrsquot important ndash who

really needs 900 ldquofriendsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 119

Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

Personal fulfillment is a rising priority

ExcitementldquoHaving stimulating experiencesrdquo

Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)

IndividualityldquoBeing different from othersrdquo

+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)

Curiosity ldquoWanting to explore and learn about new thingsrdquo

+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)

+6 +7

+8

copy GfK 2014| GfK DigiTension | September 23 2014 120

Others are a declining priority

-5-8

-4

Social stability ldquoSeeking stability of societyrdquo

Globally -8 to 29

Helpfulness ldquoMaking the effort to assist othersrdquo

-5 to 30

Friendship ldquoHaving close supportive friendsrdquo

-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

-11

Respecting AncestorsldquoSeeking stability of societyrdquo

Globally -11 ranks from 2008 to 28 today

copy GfK 2014| GfK DigiTension | September 23 2014 121

The drive will be toward accelerated intimacy

ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my

right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo

ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013

copy GfK 2014| GfK DigiTension | September 23 2014 122

See The Future - Innovation Opportunity Area 1 | Bio-design

Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions

copy GfK 2014| GfK DigiTension | September 23 2014 123

Three vectors exploring increasingly complex bio-data

Measure Me

Sense Me

Be Me

DNA-based skin care program

Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points

Cortex3D printing of customized exo-casts

Tissue regenerationAllows for custom reconstruction of body parts

Glybera ndash 2012First gene therapy treatment approved by European Commission

SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions

Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state

TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants

copy GfK 2014| GfK DigiTension | September 23 2014 124

Alzheimers Ecuador Making it personal

124

>

copy GfK 2014| GfK DigiTension | September 23 2014 125

Multi-tasking lifestyles and growing comfort with automation drive consumers to seek out solutions that anticipate plan and execute increasingly complex decision-making tasks using a variety of personal social and behavioral inputs

See The Future - Innovation Opportunity Area 2 | Anticipated Lifestyle

copy GfK 2014| GfK DigiTension | September 23 2014 126Roper Reports Worldwide 2008 and 2013 (short trend core 25 markets) QB2

Shop groceries Cooking for fun Eat on the go Planmanage finances

Home DIY Gardeningyardwork

62

42

21 23

14 16

70

51

30 30

19 19

2008 2013

Consumers increasingly ldquodoing morerdquo

globally who engaged in activity weekly or more often

copy GfK 2014| GfK DigiTension | September 23 2014 127

Attention spans are decreasing

Roper Reports Worldwide 2013 (mixed-mode trend core 25 markets age 15+) O2 httpwwwstatisticbraincomattention-span-statistics Associated Press httpwwwonlinegraduateprogramscominstant-america2009 data

30 of global consumers agree

ldquoIf a new technology product is not simple to use I lose interest in itrdquo (+2 pts from 2010)

1 in 4 people abandon a web page that takes more than four seconds to load

50 of mobile phone users abandon a page if it doesnrsquot load in 10 seconds

8 million reduction of searches on Google when slowing the results by just 410th of a second

28 Proportion of words are read on an average web page (593 words)

27 minutes is the average length of single Internet video watched

copy GfK 2014| GfK DigiTension | September 23 2014 128

Roper Reports US Spring 2014 Q38 (top-2 box) Roper Reports Worldwide 2013 QJ1O2 (US filter 15+ top-2 box on 7-point scale)

Consumers Expect Real-timeInformation amp Brand Experiences

+ =of consumers expect to be able to access content regardless of the device or platform

77

42agree ldquoTo me it is important to always be reachable wherever I amrdquo

27agree ldquoI really need the shops amp services I use to be available at all timesrdquo

Google Glass observes and records the world

ldquo15 minutes for a quote is out of touchrdquo

7frac12 minutes could save you on car insurance

copy GfK 2014| GfK DigiTension | September 23 2014 129Roper Reports Worldwide 2013 (mixed mode core 25 countries) O4 O9

Super Connected Consumers whoManage the real-time world are Emerging

These active social media users are

of global consumers are Super Connected Consumers

Always on the lookout for new products services

Look for novelty fun even in

everyday items

Spends lots of time researching brands before making major purchases

Technology empowersthem to do this

Greater propensity to switch if dissatisfied with

product service

More likely to have switched from name brands to less

expensive alternatives

More likely to used money-saving strategies

to get the best deal

True in developing as well as developed

markets

17

copy GfK 2014| GfK DigiTension | September 23 2014 130Roper Reports US 2012 Fall Core Q10 11 (online) RRUS 2000-1 Q92 93 (in-person)

Americans continue showing a greater openness and desire towards automation

A car that drives for you when you donrsquot feel like driving

Robots that do household tasks like cleaning amp cooking

Refrigerators that re-order groceries for you

4932

2000 2012

4635

3124

copy GfK 2014| GfK DigiTension | September 23 2014 131

Time saving solutions are the most critical

What is innovation to you

Easier way of doing something (78)

Faster way of doing something (72)

Something I didnrsquot know I needed (44)

Something that my friends will notice (29)

Roper Reports US 2013 February (Telecell) Q4

copy GfK 2014| GfK DigiTension | September 23 2014 132

NEST Most people leave the house at one temperature and forget to change it So Nest learns your schedule programs itself and can be controlled from your phone Teach it well and Nest can lower your heating and cooling bills up to 20

Devices get smarter and more interconnected as we move toward the lsquoInternet of Thingsrsquo

Automation

Coordination

Roomba

httpnestcomliving-with-nest

Computer-controlled sensors find open parking spaces based on their estimation of the proximity of other vehicles Once an open space is detected it directs the vehicles steering wheel to parallel park the car The driver controls the speed of the car via the gas and brake pedals the maneuvering of the vehicle into the parking space is done by the car itself

httponlinewsjcomarticleSB10001424052748703734504575125883649914708html

Anticipation

The ldquoInternet of Thingsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 133

Anticipated Actions | Nissan Paint

>

copy GfK 2014| GfK DigiTension | September 23 2014 134

Email kathysheehangfkcom

bloggfkcom

Mobile

Blog

M +1 212 464 7972

copy GfK 2014| GfK DigiTension | September 23 2014 135

  • Slide 1
  • Slide 2
  • GfK digitension
  • Slide 4
  • Integration is key for delivering true richness
  • Our new organisation model research skills versus industry e
  • Connecting the dots
  • Slide 8
  • A fast changing consumer driven digital age
  • The explosion of digital devices and internet accessibility hav
  • And consumers expect brands to fit their flexible always conne
  • With consumerrsquos fast adoption of social media everything is mor
  • As a result purchase pathways can be extremely complex
  • We have integrated these new evolutions in our RampD and research
  • Slide 15
  • Exploring the mobile web and the people who use ithellip
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Event app
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Slide 58
  • Slide 59
  • Introduction
  • Slide 61
  • Chicken
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Getting to me
  • Slide 110
  • 2014| A new world of hyper-personalization
  • 2014 | A world of worry about personal future
  • Expenditures become extensions of experience
  • A world that seems increasingly against me
  • Getting to Me | A Narrowing Focus
  • Breaking away from the crowd
  • A growing focus on intimacy
  • A new social calculus
  • Personal fulfillment is a rising priority
  • Others are a declining priority
  • The drive will be toward accelerated intimacy
  • See The Future - Innovation Opportunity Area 1 | Bio-design
  • Slide 123
  • Alzheimers Ecuador Making it personal
  • Slide 125
  • Consumers increasingly ldquodoing morerdquo
  • Attention spans are decreasing
  • Consumers Expect Real-time Information amp Brand Experiences
  • Super Connected Consumers who Manage the real-time world are Em
  • Americans continue showing a greater openness and desire toward
  • Time saving solutions are the most critical
  • Slide 132
  • Anticipated Actions | Nissan Paint
  • Slide 134
  • Slide 135
Page 43: Presentatie plenair 1 - Jef Staes, Kathy Sheehan

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Then we went to work in2D-Organizations hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Education Information Shortage

2D-Low Salary 2D-High Salary

2D-Organizations

2D-Organograms2D-Managers

2D-Function Description

2D-Appraisal Talks

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Houston we have a problem

very big global

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

ldquoIf you put fences around peopleyou get sheep

William McKnight (former CEO of 3M)

hellip with a Diploma and a Function Descriptionrdquo

Jef Staes (former sheep)

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Work Space

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Sheep Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Human Resources Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Protest

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Lost Generation

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

80Not Engaged

ldquoNot Passionateabout Evolutionrdquo

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Tough Statement

In 2D-Organizations you dont get

work based on your passion and talents

but on your ability to work without

passion and talent

A = Affirmative B = Negative

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

What are 3D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

3D-Smarts 3D-COMPETENCES

TALENTSDIVERSITY-VALUE

PASSIONEVOLUTION-SUFFERING

INFORMATIONFLOW

ACTIONRESULT-DOPAMINELearning is a physical process

Real learning only happens when you

are in the groove with your talents

Jef Staes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Whats the impact of theglobal 3D-Smart wave

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global 3D-Innovation WavePowered by 3D-Smarts4

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Information Innovation

There are nosecrets anymore

3D-SMARTS

Passion in Evolutio

n

EntrepreneurshipBright Creative

Creative Destruction

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Introduction

Ships in trouble

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Chicken

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We face an ldquoExtinction Level Eventrdquo for 2D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The Rise and Fall of My Generation hellip

Power of the market the world hellip

Information Shortage Information Luxury

2D-Age

3D-Age

INFO FUELED

Rise2D-Smarts

Fall2D-Smarts

Rise3D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global SOS

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global SOS

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organizations in Search of a New Balance5

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Power of the market the world hellip

2D-Organizations2D-Balance

In search ofa New Balance

3D-Organizations3D-Balance

Switch3D

Business Innovationpowered by

Culture Innovation

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Its a revolution hellipItrsquos a drama hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Power of the market

Time

3D-Organizations3D-Balance

2D-Organizations2D-Balance

3D-Age2D-Age

Threat or opportunity

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

ldquoTough Statement

People who see 3D as a threat

have more power than people who

see 3D as an opportunity

A = Affirmative B = Negative

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We have to face the dramarsquos

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We have to reinventInnovation Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

From Continuous Improvementto Continuous Innovation6

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

CONSENSUSBased Improvement

2D-Information

2D-Smart Creativity

2D-Entrepreneurship

CONFLICTBased Innovation

3D-Information

3D-Smart Creativity

3D-Entrepreneurship

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Learning from the jungle hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Where is the source of the bio-diversity in a jungle

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

hellip at the edge (verge)

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Open Innovation starts at the edge

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Result a red monkey

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Drop the red monkey in the middle what happens

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red MonkeyHunters

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red Monkeyreg Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic EvolutionRed Monkey Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

Red Monkey Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS

SETTLERS

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation is a battle field

Comprehendthe battlefield

WHY

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS

SETTLERS

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation = Networking

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Who are the best networkers

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation is the resultof a red monkey that

has survived a conflict

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Recipe for successful innovation in 3D

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red MonkeyInnovation Management7

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Believers only

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We need Organic Evolution

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

OrganicEvolution

CREATORS

PIONEERS

FOLLOWERSSETTLERS

MISSIONING

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The most important word

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

3D-RESPECT

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Our Consensus Modelhas to change into a

ldquoRespectfulrdquo Conflict Model

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The second most important sticker

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

0032 472 61 71 51

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

copy GfK 2014| GfK DigiTension | September 23 2014 109

GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen

Kathy Sheehan | kathysheehangfkcom

copy GfK 2014| GfK DigiTension | September 23 2014 110

ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo

--- GfK Consumer Trends

the future of a marketrdquo

GfK Consumer Trends

copy GfK 2014| GfK DigiTension | September 23 2014 111

2014| A new world of hyper-personalization

copy GfK 2014| GfK DigiTension | September 23 2014 112

ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0

2014 | A world of worry about personal future

In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student

says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times

copy GfK 2014| GfK DigiTension | September 23 2014 113

ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter

Expenditures become extensions of experience

ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that

speak to you and will remain in your liferdquo

copy GfK 2014| GfK DigiTension | September 23 2014 114

A world that seems increasingly against me

Riots in Sweden

Political amp economic turmoil in Middle East

New questions about strength of Chinarsquos

long-bullish economyProtests in Brazil

Nothing is secret Nothing is private

Protests in Turkey

copy GfK 2014| GfK DigiTension | September 23 2014 115

Getting to Me | A Narrowing Focus

copy GfK 2014| GfK DigiTension | September 23 2014 116

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2

Breaking away from the crowd

-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average

globally versus 91 hours in 2009)

-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)

copy GfK 2014| GfK DigiTension | September 23 2014 117

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1

A growing focus on intimacy

ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value

+6 ranks from 2008 12 among 54 Personal Values

copy GfK 2014| GfK DigiTension | September 23 2014 118

A new social calculus

Asset In this crazy stressful world you have to focus on the things that

keep you on track and happy

Liability Too much time is wasted on things that arenrsquot important ndash who

really needs 900 ldquofriendsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 119

Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

Personal fulfillment is a rising priority

ExcitementldquoHaving stimulating experiencesrdquo

Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)

IndividualityldquoBeing different from othersrdquo

+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)

Curiosity ldquoWanting to explore and learn about new thingsrdquo

+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)

+6 +7

+8

copy GfK 2014| GfK DigiTension | September 23 2014 120

Others are a declining priority

-5-8

-4

Social stability ldquoSeeking stability of societyrdquo

Globally -8 to 29

Helpfulness ldquoMaking the effort to assist othersrdquo

-5 to 30

Friendship ldquoHaving close supportive friendsrdquo

-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

-11

Respecting AncestorsldquoSeeking stability of societyrdquo

Globally -11 ranks from 2008 to 28 today

copy GfK 2014| GfK DigiTension | September 23 2014 121

The drive will be toward accelerated intimacy

ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my

right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo

ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013

copy GfK 2014| GfK DigiTension | September 23 2014 122

See The Future - Innovation Opportunity Area 1 | Bio-design

Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions

copy GfK 2014| GfK DigiTension | September 23 2014 123

Three vectors exploring increasingly complex bio-data

Measure Me

Sense Me

Be Me

DNA-based skin care program

Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points

Cortex3D printing of customized exo-casts

Tissue regenerationAllows for custom reconstruction of body parts

Glybera ndash 2012First gene therapy treatment approved by European Commission

SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions

Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state

TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants

copy GfK 2014| GfK DigiTension | September 23 2014 124

Alzheimers Ecuador Making it personal

124

>

copy GfK 2014| GfK DigiTension | September 23 2014 125

Multi-tasking lifestyles and growing comfort with automation drive consumers to seek out solutions that anticipate plan and execute increasingly complex decision-making tasks using a variety of personal social and behavioral inputs

See The Future - Innovation Opportunity Area 2 | Anticipated Lifestyle

copy GfK 2014| GfK DigiTension | September 23 2014 126Roper Reports Worldwide 2008 and 2013 (short trend core 25 markets) QB2

Shop groceries Cooking for fun Eat on the go Planmanage finances

Home DIY Gardeningyardwork

62

42

21 23

14 16

70

51

30 30

19 19

2008 2013

Consumers increasingly ldquodoing morerdquo

globally who engaged in activity weekly or more often

copy GfK 2014| GfK DigiTension | September 23 2014 127

Attention spans are decreasing

Roper Reports Worldwide 2013 (mixed-mode trend core 25 markets age 15+) O2 httpwwwstatisticbraincomattention-span-statistics Associated Press httpwwwonlinegraduateprogramscominstant-america2009 data

30 of global consumers agree

ldquoIf a new technology product is not simple to use I lose interest in itrdquo (+2 pts from 2010)

1 in 4 people abandon a web page that takes more than four seconds to load

50 of mobile phone users abandon a page if it doesnrsquot load in 10 seconds

8 million reduction of searches on Google when slowing the results by just 410th of a second

28 Proportion of words are read on an average web page (593 words)

27 minutes is the average length of single Internet video watched

copy GfK 2014| GfK DigiTension | September 23 2014 128

Roper Reports US Spring 2014 Q38 (top-2 box) Roper Reports Worldwide 2013 QJ1O2 (US filter 15+ top-2 box on 7-point scale)

Consumers Expect Real-timeInformation amp Brand Experiences

+ =of consumers expect to be able to access content regardless of the device or platform

77

42agree ldquoTo me it is important to always be reachable wherever I amrdquo

27agree ldquoI really need the shops amp services I use to be available at all timesrdquo

Google Glass observes and records the world

ldquo15 minutes for a quote is out of touchrdquo

7frac12 minutes could save you on car insurance

copy GfK 2014| GfK DigiTension | September 23 2014 129Roper Reports Worldwide 2013 (mixed mode core 25 countries) O4 O9

Super Connected Consumers whoManage the real-time world are Emerging

These active social media users are

of global consumers are Super Connected Consumers

Always on the lookout for new products services

Look for novelty fun even in

everyday items

Spends lots of time researching brands before making major purchases

Technology empowersthem to do this

Greater propensity to switch if dissatisfied with

product service

More likely to have switched from name brands to less

expensive alternatives

More likely to used money-saving strategies

to get the best deal

True in developing as well as developed

markets

17

copy GfK 2014| GfK DigiTension | September 23 2014 130Roper Reports US 2012 Fall Core Q10 11 (online) RRUS 2000-1 Q92 93 (in-person)

Americans continue showing a greater openness and desire towards automation

A car that drives for you when you donrsquot feel like driving

Robots that do household tasks like cleaning amp cooking

Refrigerators that re-order groceries for you

4932

2000 2012

4635

3124

copy GfK 2014| GfK DigiTension | September 23 2014 131

Time saving solutions are the most critical

What is innovation to you

Easier way of doing something (78)

Faster way of doing something (72)

Something I didnrsquot know I needed (44)

Something that my friends will notice (29)

Roper Reports US 2013 February (Telecell) Q4

copy GfK 2014| GfK DigiTension | September 23 2014 132

NEST Most people leave the house at one temperature and forget to change it So Nest learns your schedule programs itself and can be controlled from your phone Teach it well and Nest can lower your heating and cooling bills up to 20

Devices get smarter and more interconnected as we move toward the lsquoInternet of Thingsrsquo

Automation

Coordination

Roomba

httpnestcomliving-with-nest

Computer-controlled sensors find open parking spaces based on their estimation of the proximity of other vehicles Once an open space is detected it directs the vehicles steering wheel to parallel park the car The driver controls the speed of the car via the gas and brake pedals the maneuvering of the vehicle into the parking space is done by the car itself

httponlinewsjcomarticleSB10001424052748703734504575125883649914708html

Anticipation

The ldquoInternet of Thingsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 133

Anticipated Actions | Nissan Paint

>

copy GfK 2014| GfK DigiTension | September 23 2014 134

Email kathysheehangfkcom

bloggfkcom

Mobile

Blog

M +1 212 464 7972

copy GfK 2014| GfK DigiTension | September 23 2014 135

  • Slide 1
  • Slide 2
  • GfK digitension
  • Slide 4
  • Integration is key for delivering true richness
  • Our new organisation model research skills versus industry e
  • Connecting the dots
  • Slide 8
  • A fast changing consumer driven digital age
  • The explosion of digital devices and internet accessibility hav
  • And consumers expect brands to fit their flexible always conne
  • With consumerrsquos fast adoption of social media everything is mor
  • As a result purchase pathways can be extremely complex
  • We have integrated these new evolutions in our RampD and research
  • Slide 15
  • Exploring the mobile web and the people who use ithellip
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Event app
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Slide 58
  • Slide 59
  • Introduction
  • Slide 61
  • Chicken
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Getting to me
  • Slide 110
  • 2014| A new world of hyper-personalization
  • 2014 | A world of worry about personal future
  • Expenditures become extensions of experience
  • A world that seems increasingly against me
  • Getting to Me | A Narrowing Focus
  • Breaking away from the crowd
  • A growing focus on intimacy
  • A new social calculus
  • Personal fulfillment is a rising priority
  • Others are a declining priority
  • The drive will be toward accelerated intimacy
  • See The Future - Innovation Opportunity Area 1 | Bio-design
  • Slide 123
  • Alzheimers Ecuador Making it personal
  • Slide 125
  • Consumers increasingly ldquodoing morerdquo
  • Attention spans are decreasing
  • Consumers Expect Real-time Information amp Brand Experiences
  • Super Connected Consumers who Manage the real-time world are Em
  • Americans continue showing a greater openness and desire toward
  • Time saving solutions are the most critical
  • Slide 132
  • Anticipated Actions | Nissan Paint
  • Slide 134
  • Slide 135
Page 44: Presentatie plenair 1 - Jef Staes, Kathy Sheehan

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Education Information Shortage

2D-Low Salary 2D-High Salary

2D-Organizations

2D-Organograms2D-Managers

2D-Function Description

2D-Appraisal Talks

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Houston we have a problem

very big global

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

ldquoIf you put fences around peopleyou get sheep

William McKnight (former CEO of 3M)

hellip with a Diploma and a Function Descriptionrdquo

Jef Staes (former sheep)

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Work Space

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Sheep Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Human Resources Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Protest

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Lost Generation

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

80Not Engaged

ldquoNot Passionateabout Evolutionrdquo

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Tough Statement

In 2D-Organizations you dont get

work based on your passion and talents

but on your ability to work without

passion and talent

A = Affirmative B = Negative

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

What are 3D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

3D-Smarts 3D-COMPETENCES

TALENTSDIVERSITY-VALUE

PASSIONEVOLUTION-SUFFERING

INFORMATIONFLOW

ACTIONRESULT-DOPAMINELearning is a physical process

Real learning only happens when you

are in the groove with your talents

Jef Staes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Whats the impact of theglobal 3D-Smart wave

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global 3D-Innovation WavePowered by 3D-Smarts4

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Information Innovation

There are nosecrets anymore

3D-SMARTS

Passion in Evolutio

n

EntrepreneurshipBright Creative

Creative Destruction

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Introduction

Ships in trouble

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Chicken

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We face an ldquoExtinction Level Eventrdquo for 2D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The Rise and Fall of My Generation hellip

Power of the market the world hellip

Information Shortage Information Luxury

2D-Age

3D-Age

INFO FUELED

Rise2D-Smarts

Fall2D-Smarts

Rise3D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global SOS

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global SOS

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organizations in Search of a New Balance5

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Power of the market the world hellip

2D-Organizations2D-Balance

In search ofa New Balance

3D-Organizations3D-Balance

Switch3D

Business Innovationpowered by

Culture Innovation

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Its a revolution hellipItrsquos a drama hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Power of the market

Time

3D-Organizations3D-Balance

2D-Organizations2D-Balance

3D-Age2D-Age

Threat or opportunity

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

ldquoTough Statement

People who see 3D as a threat

have more power than people who

see 3D as an opportunity

A = Affirmative B = Negative

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We have to face the dramarsquos

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We have to reinventInnovation Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

From Continuous Improvementto Continuous Innovation6

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

CONSENSUSBased Improvement

2D-Information

2D-Smart Creativity

2D-Entrepreneurship

CONFLICTBased Innovation

3D-Information

3D-Smart Creativity

3D-Entrepreneurship

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Learning from the jungle hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Where is the source of the bio-diversity in a jungle

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

hellip at the edge (verge)

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Open Innovation starts at the edge

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Result a red monkey

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Drop the red monkey in the middle what happens

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red MonkeyHunters

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red Monkeyreg Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic EvolutionRed Monkey Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

Red Monkey Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS

SETTLERS

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation is a battle field

Comprehendthe battlefield

WHY

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS

SETTLERS

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation = Networking

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Who are the best networkers

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation is the resultof a red monkey that

has survived a conflict

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Recipe for successful innovation in 3D

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red MonkeyInnovation Management7

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Believers only

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We need Organic Evolution

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

OrganicEvolution

CREATORS

PIONEERS

FOLLOWERSSETTLERS

MISSIONING

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The most important word

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

3D-RESPECT

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Our Consensus Modelhas to change into a

ldquoRespectfulrdquo Conflict Model

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The second most important sticker

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

0032 472 61 71 51

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

copy GfK 2014| GfK DigiTension | September 23 2014 109

GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen

Kathy Sheehan | kathysheehangfkcom

copy GfK 2014| GfK DigiTension | September 23 2014 110

ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo

--- GfK Consumer Trends

the future of a marketrdquo

GfK Consumer Trends

copy GfK 2014| GfK DigiTension | September 23 2014 111

2014| A new world of hyper-personalization

copy GfK 2014| GfK DigiTension | September 23 2014 112

ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0

2014 | A world of worry about personal future

In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student

says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times

copy GfK 2014| GfK DigiTension | September 23 2014 113

ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter

Expenditures become extensions of experience

ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that

speak to you and will remain in your liferdquo

copy GfK 2014| GfK DigiTension | September 23 2014 114

A world that seems increasingly against me

Riots in Sweden

Political amp economic turmoil in Middle East

New questions about strength of Chinarsquos

long-bullish economyProtests in Brazil

Nothing is secret Nothing is private

Protests in Turkey

copy GfK 2014| GfK DigiTension | September 23 2014 115

Getting to Me | A Narrowing Focus

copy GfK 2014| GfK DigiTension | September 23 2014 116

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2

Breaking away from the crowd

-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average

globally versus 91 hours in 2009)

-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)

copy GfK 2014| GfK DigiTension | September 23 2014 117

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1

A growing focus on intimacy

ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value

+6 ranks from 2008 12 among 54 Personal Values

copy GfK 2014| GfK DigiTension | September 23 2014 118

A new social calculus

Asset In this crazy stressful world you have to focus on the things that

keep you on track and happy

Liability Too much time is wasted on things that arenrsquot important ndash who

really needs 900 ldquofriendsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 119

Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

Personal fulfillment is a rising priority

ExcitementldquoHaving stimulating experiencesrdquo

Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)

IndividualityldquoBeing different from othersrdquo

+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)

Curiosity ldquoWanting to explore and learn about new thingsrdquo

+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)

+6 +7

+8

copy GfK 2014| GfK DigiTension | September 23 2014 120

Others are a declining priority

-5-8

-4

Social stability ldquoSeeking stability of societyrdquo

Globally -8 to 29

Helpfulness ldquoMaking the effort to assist othersrdquo

-5 to 30

Friendship ldquoHaving close supportive friendsrdquo

-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

-11

Respecting AncestorsldquoSeeking stability of societyrdquo

Globally -11 ranks from 2008 to 28 today

copy GfK 2014| GfK DigiTension | September 23 2014 121

The drive will be toward accelerated intimacy

ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my

right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo

ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013

copy GfK 2014| GfK DigiTension | September 23 2014 122

See The Future - Innovation Opportunity Area 1 | Bio-design

Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions

copy GfK 2014| GfK DigiTension | September 23 2014 123

Three vectors exploring increasingly complex bio-data

Measure Me

Sense Me

Be Me

DNA-based skin care program

Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points

Cortex3D printing of customized exo-casts

Tissue regenerationAllows for custom reconstruction of body parts

Glybera ndash 2012First gene therapy treatment approved by European Commission

SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions

Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state

TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants

copy GfK 2014| GfK DigiTension | September 23 2014 124

Alzheimers Ecuador Making it personal

124

>

copy GfK 2014| GfK DigiTension | September 23 2014 125

Multi-tasking lifestyles and growing comfort with automation drive consumers to seek out solutions that anticipate plan and execute increasingly complex decision-making tasks using a variety of personal social and behavioral inputs

See The Future - Innovation Opportunity Area 2 | Anticipated Lifestyle

copy GfK 2014| GfK DigiTension | September 23 2014 126Roper Reports Worldwide 2008 and 2013 (short trend core 25 markets) QB2

Shop groceries Cooking for fun Eat on the go Planmanage finances

Home DIY Gardeningyardwork

62

42

21 23

14 16

70

51

30 30

19 19

2008 2013

Consumers increasingly ldquodoing morerdquo

globally who engaged in activity weekly or more often

copy GfK 2014| GfK DigiTension | September 23 2014 127

Attention spans are decreasing

Roper Reports Worldwide 2013 (mixed-mode trend core 25 markets age 15+) O2 httpwwwstatisticbraincomattention-span-statistics Associated Press httpwwwonlinegraduateprogramscominstant-america2009 data

30 of global consumers agree

ldquoIf a new technology product is not simple to use I lose interest in itrdquo (+2 pts from 2010)

1 in 4 people abandon a web page that takes more than four seconds to load

50 of mobile phone users abandon a page if it doesnrsquot load in 10 seconds

8 million reduction of searches on Google when slowing the results by just 410th of a second

28 Proportion of words are read on an average web page (593 words)

27 minutes is the average length of single Internet video watched

copy GfK 2014| GfK DigiTension | September 23 2014 128

Roper Reports US Spring 2014 Q38 (top-2 box) Roper Reports Worldwide 2013 QJ1O2 (US filter 15+ top-2 box on 7-point scale)

Consumers Expect Real-timeInformation amp Brand Experiences

+ =of consumers expect to be able to access content regardless of the device or platform

77

42agree ldquoTo me it is important to always be reachable wherever I amrdquo

27agree ldquoI really need the shops amp services I use to be available at all timesrdquo

Google Glass observes and records the world

ldquo15 minutes for a quote is out of touchrdquo

7frac12 minutes could save you on car insurance

copy GfK 2014| GfK DigiTension | September 23 2014 129Roper Reports Worldwide 2013 (mixed mode core 25 countries) O4 O9

Super Connected Consumers whoManage the real-time world are Emerging

These active social media users are

of global consumers are Super Connected Consumers

Always on the lookout for new products services

Look for novelty fun even in

everyday items

Spends lots of time researching brands before making major purchases

Technology empowersthem to do this

Greater propensity to switch if dissatisfied with

product service

More likely to have switched from name brands to less

expensive alternatives

More likely to used money-saving strategies

to get the best deal

True in developing as well as developed

markets

17

copy GfK 2014| GfK DigiTension | September 23 2014 130Roper Reports US 2012 Fall Core Q10 11 (online) RRUS 2000-1 Q92 93 (in-person)

Americans continue showing a greater openness and desire towards automation

A car that drives for you when you donrsquot feel like driving

Robots that do household tasks like cleaning amp cooking

Refrigerators that re-order groceries for you

4932

2000 2012

4635

3124

copy GfK 2014| GfK DigiTension | September 23 2014 131

Time saving solutions are the most critical

What is innovation to you

Easier way of doing something (78)

Faster way of doing something (72)

Something I didnrsquot know I needed (44)

Something that my friends will notice (29)

Roper Reports US 2013 February (Telecell) Q4

copy GfK 2014| GfK DigiTension | September 23 2014 132

NEST Most people leave the house at one temperature and forget to change it So Nest learns your schedule programs itself and can be controlled from your phone Teach it well and Nest can lower your heating and cooling bills up to 20

Devices get smarter and more interconnected as we move toward the lsquoInternet of Thingsrsquo

Automation

Coordination

Roomba

httpnestcomliving-with-nest

Computer-controlled sensors find open parking spaces based on their estimation of the proximity of other vehicles Once an open space is detected it directs the vehicles steering wheel to parallel park the car The driver controls the speed of the car via the gas and brake pedals the maneuvering of the vehicle into the parking space is done by the car itself

httponlinewsjcomarticleSB10001424052748703734504575125883649914708html

Anticipation

The ldquoInternet of Thingsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 133

Anticipated Actions | Nissan Paint

>

copy GfK 2014| GfK DigiTension | September 23 2014 134

Email kathysheehangfkcom

bloggfkcom

Mobile

Blog

M +1 212 464 7972

copy GfK 2014| GfK DigiTension | September 23 2014 135

  • Slide 1
  • Slide 2
  • GfK digitension
  • Slide 4
  • Integration is key for delivering true richness
  • Our new organisation model research skills versus industry e
  • Connecting the dots
  • Slide 8
  • A fast changing consumer driven digital age
  • The explosion of digital devices and internet accessibility hav
  • And consumers expect brands to fit their flexible always conne
  • With consumerrsquos fast adoption of social media everything is mor
  • As a result purchase pathways can be extremely complex
  • We have integrated these new evolutions in our RampD and research
  • Slide 15
  • Exploring the mobile web and the people who use ithellip
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Event app
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Slide 58
  • Slide 59
  • Introduction
  • Slide 61
  • Chicken
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Getting to me
  • Slide 110
  • 2014| A new world of hyper-personalization
  • 2014 | A world of worry about personal future
  • Expenditures become extensions of experience
  • A world that seems increasingly against me
  • Getting to Me | A Narrowing Focus
  • Breaking away from the crowd
  • A growing focus on intimacy
  • A new social calculus
  • Personal fulfillment is a rising priority
  • Others are a declining priority
  • The drive will be toward accelerated intimacy
  • See The Future - Innovation Opportunity Area 1 | Bio-design
  • Slide 123
  • Alzheimers Ecuador Making it personal
  • Slide 125
  • Consumers increasingly ldquodoing morerdquo
  • Attention spans are decreasing
  • Consumers Expect Real-time Information amp Brand Experiences
  • Super Connected Consumers who Manage the real-time world are Em
  • Americans continue showing a greater openness and desire toward
  • Time saving solutions are the most critical
  • Slide 132
  • Anticipated Actions | Nissan Paint
  • Slide 134
  • Slide 135
Page 45: Presentatie plenair 1 - Jef Staes, Kathy Sheehan

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Houston we have a problem

very big global

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

ldquoIf you put fences around peopleyou get sheep

William McKnight (former CEO of 3M)

hellip with a Diploma and a Function Descriptionrdquo

Jef Staes (former sheep)

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Work Space

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Sheep Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Human Resources Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Protest

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Lost Generation

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

80Not Engaged

ldquoNot Passionateabout Evolutionrdquo

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Tough Statement

In 2D-Organizations you dont get

work based on your passion and talents

but on your ability to work without

passion and talent

A = Affirmative B = Negative

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

What are 3D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

3D-Smarts 3D-COMPETENCES

TALENTSDIVERSITY-VALUE

PASSIONEVOLUTION-SUFFERING

INFORMATIONFLOW

ACTIONRESULT-DOPAMINELearning is a physical process

Real learning only happens when you

are in the groove with your talents

Jef Staes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Whats the impact of theglobal 3D-Smart wave

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global 3D-Innovation WavePowered by 3D-Smarts4

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Information Innovation

There are nosecrets anymore

3D-SMARTS

Passion in Evolutio

n

EntrepreneurshipBright Creative

Creative Destruction

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Introduction

Ships in trouble

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Chicken

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We face an ldquoExtinction Level Eventrdquo for 2D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The Rise and Fall of My Generation hellip

Power of the market the world hellip

Information Shortage Information Luxury

2D-Age

3D-Age

INFO FUELED

Rise2D-Smarts

Fall2D-Smarts

Rise3D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global SOS

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global SOS

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organizations in Search of a New Balance5

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Power of the market the world hellip

2D-Organizations2D-Balance

In search ofa New Balance

3D-Organizations3D-Balance

Switch3D

Business Innovationpowered by

Culture Innovation

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Its a revolution hellipItrsquos a drama hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Power of the market

Time

3D-Organizations3D-Balance

2D-Organizations2D-Balance

3D-Age2D-Age

Threat or opportunity

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

ldquoTough Statement

People who see 3D as a threat

have more power than people who

see 3D as an opportunity

A = Affirmative B = Negative

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We have to face the dramarsquos

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We have to reinventInnovation Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

From Continuous Improvementto Continuous Innovation6

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

CONSENSUSBased Improvement

2D-Information

2D-Smart Creativity

2D-Entrepreneurship

CONFLICTBased Innovation

3D-Information

3D-Smart Creativity

3D-Entrepreneurship

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Learning from the jungle hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Where is the source of the bio-diversity in a jungle

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

hellip at the edge (verge)

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Open Innovation starts at the edge

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Result a red monkey

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Drop the red monkey in the middle what happens

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red MonkeyHunters

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red Monkeyreg Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic EvolutionRed Monkey Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

Red Monkey Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS

SETTLERS

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation is a battle field

Comprehendthe battlefield

WHY

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS

SETTLERS

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation = Networking

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Who are the best networkers

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation is the resultof a red monkey that

has survived a conflict

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Recipe for successful innovation in 3D

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red MonkeyInnovation Management7

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Believers only

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We need Organic Evolution

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

OrganicEvolution

CREATORS

PIONEERS

FOLLOWERSSETTLERS

MISSIONING

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The most important word

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

3D-RESPECT

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Our Consensus Modelhas to change into a

ldquoRespectfulrdquo Conflict Model

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The second most important sticker

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

0032 472 61 71 51

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

copy GfK 2014| GfK DigiTension | September 23 2014 109

GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen

Kathy Sheehan | kathysheehangfkcom

copy GfK 2014| GfK DigiTension | September 23 2014 110

ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo

--- GfK Consumer Trends

the future of a marketrdquo

GfK Consumer Trends

copy GfK 2014| GfK DigiTension | September 23 2014 111

2014| A new world of hyper-personalization

copy GfK 2014| GfK DigiTension | September 23 2014 112

ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0

2014 | A world of worry about personal future

In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student

says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times

copy GfK 2014| GfK DigiTension | September 23 2014 113

ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter

Expenditures become extensions of experience

ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that

speak to you and will remain in your liferdquo

copy GfK 2014| GfK DigiTension | September 23 2014 114

A world that seems increasingly against me

Riots in Sweden

Political amp economic turmoil in Middle East

New questions about strength of Chinarsquos

long-bullish economyProtests in Brazil

Nothing is secret Nothing is private

Protests in Turkey

copy GfK 2014| GfK DigiTension | September 23 2014 115

Getting to Me | A Narrowing Focus

copy GfK 2014| GfK DigiTension | September 23 2014 116

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2

Breaking away from the crowd

-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average

globally versus 91 hours in 2009)

-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)

copy GfK 2014| GfK DigiTension | September 23 2014 117

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1

A growing focus on intimacy

ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value

+6 ranks from 2008 12 among 54 Personal Values

copy GfK 2014| GfK DigiTension | September 23 2014 118

A new social calculus

Asset In this crazy stressful world you have to focus on the things that

keep you on track and happy

Liability Too much time is wasted on things that arenrsquot important ndash who

really needs 900 ldquofriendsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 119

Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

Personal fulfillment is a rising priority

ExcitementldquoHaving stimulating experiencesrdquo

Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)

IndividualityldquoBeing different from othersrdquo

+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)

Curiosity ldquoWanting to explore and learn about new thingsrdquo

+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)

+6 +7

+8

copy GfK 2014| GfK DigiTension | September 23 2014 120

Others are a declining priority

-5-8

-4

Social stability ldquoSeeking stability of societyrdquo

Globally -8 to 29

Helpfulness ldquoMaking the effort to assist othersrdquo

-5 to 30

Friendship ldquoHaving close supportive friendsrdquo

-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

-11

Respecting AncestorsldquoSeeking stability of societyrdquo

Globally -11 ranks from 2008 to 28 today

copy GfK 2014| GfK DigiTension | September 23 2014 121

The drive will be toward accelerated intimacy

ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my

right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo

ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013

copy GfK 2014| GfK DigiTension | September 23 2014 122

See The Future - Innovation Opportunity Area 1 | Bio-design

Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions

copy GfK 2014| GfK DigiTension | September 23 2014 123

Three vectors exploring increasingly complex bio-data

Measure Me

Sense Me

Be Me

DNA-based skin care program

Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points

Cortex3D printing of customized exo-casts

Tissue regenerationAllows for custom reconstruction of body parts

Glybera ndash 2012First gene therapy treatment approved by European Commission

SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions

Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state

TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants

copy GfK 2014| GfK DigiTension | September 23 2014 124

Alzheimers Ecuador Making it personal

124

>

copy GfK 2014| GfK DigiTension | September 23 2014 125

Multi-tasking lifestyles and growing comfort with automation drive consumers to seek out solutions that anticipate plan and execute increasingly complex decision-making tasks using a variety of personal social and behavioral inputs

See The Future - Innovation Opportunity Area 2 | Anticipated Lifestyle

copy GfK 2014| GfK DigiTension | September 23 2014 126Roper Reports Worldwide 2008 and 2013 (short trend core 25 markets) QB2

Shop groceries Cooking for fun Eat on the go Planmanage finances

Home DIY Gardeningyardwork

62

42

21 23

14 16

70

51

30 30

19 19

2008 2013

Consumers increasingly ldquodoing morerdquo

globally who engaged in activity weekly or more often

copy GfK 2014| GfK DigiTension | September 23 2014 127

Attention spans are decreasing

Roper Reports Worldwide 2013 (mixed-mode trend core 25 markets age 15+) O2 httpwwwstatisticbraincomattention-span-statistics Associated Press httpwwwonlinegraduateprogramscominstant-america2009 data

30 of global consumers agree

ldquoIf a new technology product is not simple to use I lose interest in itrdquo (+2 pts from 2010)

1 in 4 people abandon a web page that takes more than four seconds to load

50 of mobile phone users abandon a page if it doesnrsquot load in 10 seconds

8 million reduction of searches on Google when slowing the results by just 410th of a second

28 Proportion of words are read on an average web page (593 words)

27 minutes is the average length of single Internet video watched

copy GfK 2014| GfK DigiTension | September 23 2014 128

Roper Reports US Spring 2014 Q38 (top-2 box) Roper Reports Worldwide 2013 QJ1O2 (US filter 15+ top-2 box on 7-point scale)

Consumers Expect Real-timeInformation amp Brand Experiences

+ =of consumers expect to be able to access content regardless of the device or platform

77

42agree ldquoTo me it is important to always be reachable wherever I amrdquo

27agree ldquoI really need the shops amp services I use to be available at all timesrdquo

Google Glass observes and records the world

ldquo15 minutes for a quote is out of touchrdquo

7frac12 minutes could save you on car insurance

copy GfK 2014| GfK DigiTension | September 23 2014 129Roper Reports Worldwide 2013 (mixed mode core 25 countries) O4 O9

Super Connected Consumers whoManage the real-time world are Emerging

These active social media users are

of global consumers are Super Connected Consumers

Always on the lookout for new products services

Look for novelty fun even in

everyday items

Spends lots of time researching brands before making major purchases

Technology empowersthem to do this

Greater propensity to switch if dissatisfied with

product service

More likely to have switched from name brands to less

expensive alternatives

More likely to used money-saving strategies

to get the best deal

True in developing as well as developed

markets

17

copy GfK 2014| GfK DigiTension | September 23 2014 130Roper Reports US 2012 Fall Core Q10 11 (online) RRUS 2000-1 Q92 93 (in-person)

Americans continue showing a greater openness and desire towards automation

A car that drives for you when you donrsquot feel like driving

Robots that do household tasks like cleaning amp cooking

Refrigerators that re-order groceries for you

4932

2000 2012

4635

3124

copy GfK 2014| GfK DigiTension | September 23 2014 131

Time saving solutions are the most critical

What is innovation to you

Easier way of doing something (78)

Faster way of doing something (72)

Something I didnrsquot know I needed (44)

Something that my friends will notice (29)

Roper Reports US 2013 February (Telecell) Q4

copy GfK 2014| GfK DigiTension | September 23 2014 132

NEST Most people leave the house at one temperature and forget to change it So Nest learns your schedule programs itself and can be controlled from your phone Teach it well and Nest can lower your heating and cooling bills up to 20

Devices get smarter and more interconnected as we move toward the lsquoInternet of Thingsrsquo

Automation

Coordination

Roomba

httpnestcomliving-with-nest

Computer-controlled sensors find open parking spaces based on their estimation of the proximity of other vehicles Once an open space is detected it directs the vehicles steering wheel to parallel park the car The driver controls the speed of the car via the gas and brake pedals the maneuvering of the vehicle into the parking space is done by the car itself

httponlinewsjcomarticleSB10001424052748703734504575125883649914708html

Anticipation

The ldquoInternet of Thingsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 133

Anticipated Actions | Nissan Paint

>

copy GfK 2014| GfK DigiTension | September 23 2014 134

Email kathysheehangfkcom

bloggfkcom

Mobile

Blog

M +1 212 464 7972

copy GfK 2014| GfK DigiTension | September 23 2014 135

  • Slide 1
  • Slide 2
  • GfK digitension
  • Slide 4
  • Integration is key for delivering true richness
  • Our new organisation model research skills versus industry e
  • Connecting the dots
  • Slide 8
  • A fast changing consumer driven digital age
  • The explosion of digital devices and internet accessibility hav
  • And consumers expect brands to fit their flexible always conne
  • With consumerrsquos fast adoption of social media everything is mor
  • As a result purchase pathways can be extremely complex
  • We have integrated these new evolutions in our RampD and research
  • Slide 15
  • Exploring the mobile web and the people who use ithellip
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Event app
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Slide 58
  • Slide 59
  • Introduction
  • Slide 61
  • Chicken
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Getting to me
  • Slide 110
  • 2014| A new world of hyper-personalization
  • 2014 | A world of worry about personal future
  • Expenditures become extensions of experience
  • A world that seems increasingly against me
  • Getting to Me | A Narrowing Focus
  • Breaking away from the crowd
  • A growing focus on intimacy
  • A new social calculus
  • Personal fulfillment is a rising priority
  • Others are a declining priority
  • The drive will be toward accelerated intimacy
  • See The Future - Innovation Opportunity Area 1 | Bio-design
  • Slide 123
  • Alzheimers Ecuador Making it personal
  • Slide 125
  • Consumers increasingly ldquodoing morerdquo
  • Attention spans are decreasing
  • Consumers Expect Real-time Information amp Brand Experiences
  • Super Connected Consumers who Manage the real-time world are Em
  • Americans continue showing a greater openness and desire toward
  • Time saving solutions are the most critical
  • Slide 132
  • Anticipated Actions | Nissan Paint
  • Slide 134
  • Slide 135
Page 46: Presentatie plenair 1 - Jef Staes, Kathy Sheehan

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

ldquoIf you put fences around peopleyou get sheep

William McKnight (former CEO of 3M)

hellip with a Diploma and a Function Descriptionrdquo

Jef Staes (former sheep)

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Work Space

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Sheep Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Human Resources Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Protest

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Lost Generation

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

80Not Engaged

ldquoNot Passionateabout Evolutionrdquo

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Tough Statement

In 2D-Organizations you dont get

work based on your passion and talents

but on your ability to work without

passion and talent

A = Affirmative B = Negative

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

What are 3D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

3D-Smarts 3D-COMPETENCES

TALENTSDIVERSITY-VALUE

PASSIONEVOLUTION-SUFFERING

INFORMATIONFLOW

ACTIONRESULT-DOPAMINELearning is a physical process

Real learning only happens when you

are in the groove with your talents

Jef Staes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Whats the impact of theglobal 3D-Smart wave

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global 3D-Innovation WavePowered by 3D-Smarts4

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Information Innovation

There are nosecrets anymore

3D-SMARTS

Passion in Evolutio

n

EntrepreneurshipBright Creative

Creative Destruction

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Introduction

Ships in trouble

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Chicken

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We face an ldquoExtinction Level Eventrdquo for 2D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The Rise and Fall of My Generation hellip

Power of the market the world hellip

Information Shortage Information Luxury

2D-Age

3D-Age

INFO FUELED

Rise2D-Smarts

Fall2D-Smarts

Rise3D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global SOS

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global SOS

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organizations in Search of a New Balance5

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Power of the market the world hellip

2D-Organizations2D-Balance

In search ofa New Balance

3D-Organizations3D-Balance

Switch3D

Business Innovationpowered by

Culture Innovation

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Its a revolution hellipItrsquos a drama hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Power of the market

Time

3D-Organizations3D-Balance

2D-Organizations2D-Balance

3D-Age2D-Age

Threat or opportunity

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

ldquoTough Statement

People who see 3D as a threat

have more power than people who

see 3D as an opportunity

A = Affirmative B = Negative

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We have to face the dramarsquos

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We have to reinventInnovation Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

From Continuous Improvementto Continuous Innovation6

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

CONSENSUSBased Improvement

2D-Information

2D-Smart Creativity

2D-Entrepreneurship

CONFLICTBased Innovation

3D-Information

3D-Smart Creativity

3D-Entrepreneurship

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Learning from the jungle hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Where is the source of the bio-diversity in a jungle

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

hellip at the edge (verge)

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Open Innovation starts at the edge

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Result a red monkey

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Drop the red monkey in the middle what happens

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red MonkeyHunters

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red Monkeyreg Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic EvolutionRed Monkey Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

Red Monkey Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS

SETTLERS

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation is a battle field

Comprehendthe battlefield

WHY

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS

SETTLERS

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation = Networking

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Who are the best networkers

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation is the resultof a red monkey that

has survived a conflict

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Recipe for successful innovation in 3D

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red MonkeyInnovation Management7

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Believers only

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We need Organic Evolution

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

OrganicEvolution

CREATORS

PIONEERS

FOLLOWERSSETTLERS

MISSIONING

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The most important word

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

3D-RESPECT

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Our Consensus Modelhas to change into a

ldquoRespectfulrdquo Conflict Model

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The second most important sticker

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

0032 472 61 71 51

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

copy GfK 2014| GfK DigiTension | September 23 2014 109

GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen

Kathy Sheehan | kathysheehangfkcom

copy GfK 2014| GfK DigiTension | September 23 2014 110

ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo

--- GfK Consumer Trends

the future of a marketrdquo

GfK Consumer Trends

copy GfK 2014| GfK DigiTension | September 23 2014 111

2014| A new world of hyper-personalization

copy GfK 2014| GfK DigiTension | September 23 2014 112

ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0

2014 | A world of worry about personal future

In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student

says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times

copy GfK 2014| GfK DigiTension | September 23 2014 113

ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter

Expenditures become extensions of experience

ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that

speak to you and will remain in your liferdquo

copy GfK 2014| GfK DigiTension | September 23 2014 114

A world that seems increasingly against me

Riots in Sweden

Political amp economic turmoil in Middle East

New questions about strength of Chinarsquos

long-bullish economyProtests in Brazil

Nothing is secret Nothing is private

Protests in Turkey

copy GfK 2014| GfK DigiTension | September 23 2014 115

Getting to Me | A Narrowing Focus

copy GfK 2014| GfK DigiTension | September 23 2014 116

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2

Breaking away from the crowd

-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average

globally versus 91 hours in 2009)

-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)

copy GfK 2014| GfK DigiTension | September 23 2014 117

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1

A growing focus on intimacy

ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value

+6 ranks from 2008 12 among 54 Personal Values

copy GfK 2014| GfK DigiTension | September 23 2014 118

A new social calculus

Asset In this crazy stressful world you have to focus on the things that

keep you on track and happy

Liability Too much time is wasted on things that arenrsquot important ndash who

really needs 900 ldquofriendsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 119

Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

Personal fulfillment is a rising priority

ExcitementldquoHaving stimulating experiencesrdquo

Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)

IndividualityldquoBeing different from othersrdquo

+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)

Curiosity ldquoWanting to explore and learn about new thingsrdquo

+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)

+6 +7

+8

copy GfK 2014| GfK DigiTension | September 23 2014 120

Others are a declining priority

-5-8

-4

Social stability ldquoSeeking stability of societyrdquo

Globally -8 to 29

Helpfulness ldquoMaking the effort to assist othersrdquo

-5 to 30

Friendship ldquoHaving close supportive friendsrdquo

-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

-11

Respecting AncestorsldquoSeeking stability of societyrdquo

Globally -11 ranks from 2008 to 28 today

copy GfK 2014| GfK DigiTension | September 23 2014 121

The drive will be toward accelerated intimacy

ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my

right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo

ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013

copy GfK 2014| GfK DigiTension | September 23 2014 122

See The Future - Innovation Opportunity Area 1 | Bio-design

Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions

copy GfK 2014| GfK DigiTension | September 23 2014 123

Three vectors exploring increasingly complex bio-data

Measure Me

Sense Me

Be Me

DNA-based skin care program

Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points

Cortex3D printing of customized exo-casts

Tissue regenerationAllows for custom reconstruction of body parts

Glybera ndash 2012First gene therapy treatment approved by European Commission

SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions

Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state

TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants

copy GfK 2014| GfK DigiTension | September 23 2014 124

Alzheimers Ecuador Making it personal

124

>

copy GfK 2014| GfK DigiTension | September 23 2014 125

Multi-tasking lifestyles and growing comfort with automation drive consumers to seek out solutions that anticipate plan and execute increasingly complex decision-making tasks using a variety of personal social and behavioral inputs

See The Future - Innovation Opportunity Area 2 | Anticipated Lifestyle

copy GfK 2014| GfK DigiTension | September 23 2014 126Roper Reports Worldwide 2008 and 2013 (short trend core 25 markets) QB2

Shop groceries Cooking for fun Eat on the go Planmanage finances

Home DIY Gardeningyardwork

62

42

21 23

14 16

70

51

30 30

19 19

2008 2013

Consumers increasingly ldquodoing morerdquo

globally who engaged in activity weekly or more often

copy GfK 2014| GfK DigiTension | September 23 2014 127

Attention spans are decreasing

Roper Reports Worldwide 2013 (mixed-mode trend core 25 markets age 15+) O2 httpwwwstatisticbraincomattention-span-statistics Associated Press httpwwwonlinegraduateprogramscominstant-america2009 data

30 of global consumers agree

ldquoIf a new technology product is not simple to use I lose interest in itrdquo (+2 pts from 2010)

1 in 4 people abandon a web page that takes more than four seconds to load

50 of mobile phone users abandon a page if it doesnrsquot load in 10 seconds

8 million reduction of searches on Google when slowing the results by just 410th of a second

28 Proportion of words are read on an average web page (593 words)

27 minutes is the average length of single Internet video watched

copy GfK 2014| GfK DigiTension | September 23 2014 128

Roper Reports US Spring 2014 Q38 (top-2 box) Roper Reports Worldwide 2013 QJ1O2 (US filter 15+ top-2 box on 7-point scale)

Consumers Expect Real-timeInformation amp Brand Experiences

+ =of consumers expect to be able to access content regardless of the device or platform

77

42agree ldquoTo me it is important to always be reachable wherever I amrdquo

27agree ldquoI really need the shops amp services I use to be available at all timesrdquo

Google Glass observes and records the world

ldquo15 minutes for a quote is out of touchrdquo

7frac12 minutes could save you on car insurance

copy GfK 2014| GfK DigiTension | September 23 2014 129Roper Reports Worldwide 2013 (mixed mode core 25 countries) O4 O9

Super Connected Consumers whoManage the real-time world are Emerging

These active social media users are

of global consumers are Super Connected Consumers

Always on the lookout for new products services

Look for novelty fun even in

everyday items

Spends lots of time researching brands before making major purchases

Technology empowersthem to do this

Greater propensity to switch if dissatisfied with

product service

More likely to have switched from name brands to less

expensive alternatives

More likely to used money-saving strategies

to get the best deal

True in developing as well as developed

markets

17

copy GfK 2014| GfK DigiTension | September 23 2014 130Roper Reports US 2012 Fall Core Q10 11 (online) RRUS 2000-1 Q92 93 (in-person)

Americans continue showing a greater openness and desire towards automation

A car that drives for you when you donrsquot feel like driving

Robots that do household tasks like cleaning amp cooking

Refrigerators that re-order groceries for you

4932

2000 2012

4635

3124

copy GfK 2014| GfK DigiTension | September 23 2014 131

Time saving solutions are the most critical

What is innovation to you

Easier way of doing something (78)

Faster way of doing something (72)

Something I didnrsquot know I needed (44)

Something that my friends will notice (29)

Roper Reports US 2013 February (Telecell) Q4

copy GfK 2014| GfK DigiTension | September 23 2014 132

NEST Most people leave the house at one temperature and forget to change it So Nest learns your schedule programs itself and can be controlled from your phone Teach it well and Nest can lower your heating and cooling bills up to 20

Devices get smarter and more interconnected as we move toward the lsquoInternet of Thingsrsquo

Automation

Coordination

Roomba

httpnestcomliving-with-nest

Computer-controlled sensors find open parking spaces based on their estimation of the proximity of other vehicles Once an open space is detected it directs the vehicles steering wheel to parallel park the car The driver controls the speed of the car via the gas and brake pedals the maneuvering of the vehicle into the parking space is done by the car itself

httponlinewsjcomarticleSB10001424052748703734504575125883649914708html

Anticipation

The ldquoInternet of Thingsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 133

Anticipated Actions | Nissan Paint

>

copy GfK 2014| GfK DigiTension | September 23 2014 134

Email kathysheehangfkcom

bloggfkcom

Mobile

Blog

M +1 212 464 7972

copy GfK 2014| GfK DigiTension | September 23 2014 135

  • Slide 1
  • Slide 2
  • GfK digitension
  • Slide 4
  • Integration is key for delivering true richness
  • Our new organisation model research skills versus industry e
  • Connecting the dots
  • Slide 8
  • A fast changing consumer driven digital age
  • The explosion of digital devices and internet accessibility hav
  • And consumers expect brands to fit their flexible always conne
  • With consumerrsquos fast adoption of social media everything is mor
  • As a result purchase pathways can be extremely complex
  • We have integrated these new evolutions in our RampD and research
  • Slide 15
  • Exploring the mobile web and the people who use ithellip
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Event app
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Slide 58
  • Slide 59
  • Introduction
  • Slide 61
  • Chicken
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Getting to me
  • Slide 110
  • 2014| A new world of hyper-personalization
  • 2014 | A world of worry about personal future
  • Expenditures become extensions of experience
  • A world that seems increasingly against me
  • Getting to Me | A Narrowing Focus
  • Breaking away from the crowd
  • A growing focus on intimacy
  • A new social calculus
  • Personal fulfillment is a rising priority
  • Others are a declining priority
  • The drive will be toward accelerated intimacy
  • See The Future - Innovation Opportunity Area 1 | Bio-design
  • Slide 123
  • Alzheimers Ecuador Making it personal
  • Slide 125
  • Consumers increasingly ldquodoing morerdquo
  • Attention spans are decreasing
  • Consumers Expect Real-time Information amp Brand Experiences
  • Super Connected Consumers who Manage the real-time world are Em
  • Americans continue showing a greater openness and desire toward
  • Time saving solutions are the most critical
  • Slide 132
  • Anticipated Actions | Nissan Paint
  • Slide 134
  • Slide 135
Page 47: Presentatie plenair 1 - Jef Staes, Kathy Sheehan

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Work Space

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Sheep Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Human Resources Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Protest

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Lost Generation

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

80Not Engaged

ldquoNot Passionateabout Evolutionrdquo

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Tough Statement

In 2D-Organizations you dont get

work based on your passion and talents

but on your ability to work without

passion and talent

A = Affirmative B = Negative

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

What are 3D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

3D-Smarts 3D-COMPETENCES

TALENTSDIVERSITY-VALUE

PASSIONEVOLUTION-SUFFERING

INFORMATIONFLOW

ACTIONRESULT-DOPAMINELearning is a physical process

Real learning only happens when you

are in the groove with your talents

Jef Staes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Whats the impact of theglobal 3D-Smart wave

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global 3D-Innovation WavePowered by 3D-Smarts4

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Information Innovation

There are nosecrets anymore

3D-SMARTS

Passion in Evolutio

n

EntrepreneurshipBright Creative

Creative Destruction

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Introduction

Ships in trouble

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Chicken

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We face an ldquoExtinction Level Eventrdquo for 2D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The Rise and Fall of My Generation hellip

Power of the market the world hellip

Information Shortage Information Luxury

2D-Age

3D-Age

INFO FUELED

Rise2D-Smarts

Fall2D-Smarts

Rise3D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global SOS

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global SOS

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organizations in Search of a New Balance5

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Power of the market the world hellip

2D-Organizations2D-Balance

In search ofa New Balance

3D-Organizations3D-Balance

Switch3D

Business Innovationpowered by

Culture Innovation

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Its a revolution hellipItrsquos a drama hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Power of the market

Time

3D-Organizations3D-Balance

2D-Organizations2D-Balance

3D-Age2D-Age

Threat or opportunity

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

ldquoTough Statement

People who see 3D as a threat

have more power than people who

see 3D as an opportunity

A = Affirmative B = Negative

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We have to face the dramarsquos

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We have to reinventInnovation Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

From Continuous Improvementto Continuous Innovation6

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

CONSENSUSBased Improvement

2D-Information

2D-Smart Creativity

2D-Entrepreneurship

CONFLICTBased Innovation

3D-Information

3D-Smart Creativity

3D-Entrepreneurship

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Learning from the jungle hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Where is the source of the bio-diversity in a jungle

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

hellip at the edge (verge)

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Open Innovation starts at the edge

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Result a red monkey

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Drop the red monkey in the middle what happens

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red MonkeyHunters

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red Monkeyreg Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic EvolutionRed Monkey Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

Red Monkey Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS

SETTLERS

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation is a battle field

Comprehendthe battlefield

WHY

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS

SETTLERS

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation = Networking

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Who are the best networkers

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation is the resultof a red monkey that

has survived a conflict

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Recipe for successful innovation in 3D

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red MonkeyInnovation Management7

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Believers only

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We need Organic Evolution

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

OrganicEvolution

CREATORS

PIONEERS

FOLLOWERSSETTLERS

MISSIONING

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The most important word

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

3D-RESPECT

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Our Consensus Modelhas to change into a

ldquoRespectfulrdquo Conflict Model

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The second most important sticker

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

0032 472 61 71 51

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

copy GfK 2014| GfK DigiTension | September 23 2014 109

GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen

Kathy Sheehan | kathysheehangfkcom

copy GfK 2014| GfK DigiTension | September 23 2014 110

ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo

--- GfK Consumer Trends

the future of a marketrdquo

GfK Consumer Trends

copy GfK 2014| GfK DigiTension | September 23 2014 111

2014| A new world of hyper-personalization

copy GfK 2014| GfK DigiTension | September 23 2014 112

ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0

2014 | A world of worry about personal future

In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student

says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times

copy GfK 2014| GfK DigiTension | September 23 2014 113

ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter

Expenditures become extensions of experience

ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that

speak to you and will remain in your liferdquo

copy GfK 2014| GfK DigiTension | September 23 2014 114

A world that seems increasingly against me

Riots in Sweden

Political amp economic turmoil in Middle East

New questions about strength of Chinarsquos

long-bullish economyProtests in Brazil

Nothing is secret Nothing is private

Protests in Turkey

copy GfK 2014| GfK DigiTension | September 23 2014 115

Getting to Me | A Narrowing Focus

copy GfK 2014| GfK DigiTension | September 23 2014 116

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2

Breaking away from the crowd

-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average

globally versus 91 hours in 2009)

-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)

copy GfK 2014| GfK DigiTension | September 23 2014 117

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1

A growing focus on intimacy

ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value

+6 ranks from 2008 12 among 54 Personal Values

copy GfK 2014| GfK DigiTension | September 23 2014 118

A new social calculus

Asset In this crazy stressful world you have to focus on the things that

keep you on track and happy

Liability Too much time is wasted on things that arenrsquot important ndash who

really needs 900 ldquofriendsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 119

Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

Personal fulfillment is a rising priority

ExcitementldquoHaving stimulating experiencesrdquo

Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)

IndividualityldquoBeing different from othersrdquo

+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)

Curiosity ldquoWanting to explore and learn about new thingsrdquo

+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)

+6 +7

+8

copy GfK 2014| GfK DigiTension | September 23 2014 120

Others are a declining priority

-5-8

-4

Social stability ldquoSeeking stability of societyrdquo

Globally -8 to 29

Helpfulness ldquoMaking the effort to assist othersrdquo

-5 to 30

Friendship ldquoHaving close supportive friendsrdquo

-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

-11

Respecting AncestorsldquoSeeking stability of societyrdquo

Globally -11 ranks from 2008 to 28 today

copy GfK 2014| GfK DigiTension | September 23 2014 121

The drive will be toward accelerated intimacy

ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my

right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo

ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013

copy GfK 2014| GfK DigiTension | September 23 2014 122

See The Future - Innovation Opportunity Area 1 | Bio-design

Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions

copy GfK 2014| GfK DigiTension | September 23 2014 123

Three vectors exploring increasingly complex bio-data

Measure Me

Sense Me

Be Me

DNA-based skin care program

Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points

Cortex3D printing of customized exo-casts

Tissue regenerationAllows for custom reconstruction of body parts

Glybera ndash 2012First gene therapy treatment approved by European Commission

SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions

Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state

TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants

copy GfK 2014| GfK DigiTension | September 23 2014 124

Alzheimers Ecuador Making it personal

124

>

copy GfK 2014| GfK DigiTension | September 23 2014 125

Multi-tasking lifestyles and growing comfort with automation drive consumers to seek out solutions that anticipate plan and execute increasingly complex decision-making tasks using a variety of personal social and behavioral inputs

See The Future - Innovation Opportunity Area 2 | Anticipated Lifestyle

copy GfK 2014| GfK DigiTension | September 23 2014 126Roper Reports Worldwide 2008 and 2013 (short trend core 25 markets) QB2

Shop groceries Cooking for fun Eat on the go Planmanage finances

Home DIY Gardeningyardwork

62

42

21 23

14 16

70

51

30 30

19 19

2008 2013

Consumers increasingly ldquodoing morerdquo

globally who engaged in activity weekly or more often

copy GfK 2014| GfK DigiTension | September 23 2014 127

Attention spans are decreasing

Roper Reports Worldwide 2013 (mixed-mode trend core 25 markets age 15+) O2 httpwwwstatisticbraincomattention-span-statistics Associated Press httpwwwonlinegraduateprogramscominstant-america2009 data

30 of global consumers agree

ldquoIf a new technology product is not simple to use I lose interest in itrdquo (+2 pts from 2010)

1 in 4 people abandon a web page that takes more than four seconds to load

50 of mobile phone users abandon a page if it doesnrsquot load in 10 seconds

8 million reduction of searches on Google when slowing the results by just 410th of a second

28 Proportion of words are read on an average web page (593 words)

27 minutes is the average length of single Internet video watched

copy GfK 2014| GfK DigiTension | September 23 2014 128

Roper Reports US Spring 2014 Q38 (top-2 box) Roper Reports Worldwide 2013 QJ1O2 (US filter 15+ top-2 box on 7-point scale)

Consumers Expect Real-timeInformation amp Brand Experiences

+ =of consumers expect to be able to access content regardless of the device or platform

77

42agree ldquoTo me it is important to always be reachable wherever I amrdquo

27agree ldquoI really need the shops amp services I use to be available at all timesrdquo

Google Glass observes and records the world

ldquo15 minutes for a quote is out of touchrdquo

7frac12 minutes could save you on car insurance

copy GfK 2014| GfK DigiTension | September 23 2014 129Roper Reports Worldwide 2013 (mixed mode core 25 countries) O4 O9

Super Connected Consumers whoManage the real-time world are Emerging

These active social media users are

of global consumers are Super Connected Consumers

Always on the lookout for new products services

Look for novelty fun even in

everyday items

Spends lots of time researching brands before making major purchases

Technology empowersthem to do this

Greater propensity to switch if dissatisfied with

product service

More likely to have switched from name brands to less

expensive alternatives

More likely to used money-saving strategies

to get the best deal

True in developing as well as developed

markets

17

copy GfK 2014| GfK DigiTension | September 23 2014 130Roper Reports US 2012 Fall Core Q10 11 (online) RRUS 2000-1 Q92 93 (in-person)

Americans continue showing a greater openness and desire towards automation

A car that drives for you when you donrsquot feel like driving

Robots that do household tasks like cleaning amp cooking

Refrigerators that re-order groceries for you

4932

2000 2012

4635

3124

copy GfK 2014| GfK DigiTension | September 23 2014 131

Time saving solutions are the most critical

What is innovation to you

Easier way of doing something (78)

Faster way of doing something (72)

Something I didnrsquot know I needed (44)

Something that my friends will notice (29)

Roper Reports US 2013 February (Telecell) Q4

copy GfK 2014| GfK DigiTension | September 23 2014 132

NEST Most people leave the house at one temperature and forget to change it So Nest learns your schedule programs itself and can be controlled from your phone Teach it well and Nest can lower your heating and cooling bills up to 20

Devices get smarter and more interconnected as we move toward the lsquoInternet of Thingsrsquo

Automation

Coordination

Roomba

httpnestcomliving-with-nest

Computer-controlled sensors find open parking spaces based on their estimation of the proximity of other vehicles Once an open space is detected it directs the vehicles steering wheel to parallel park the car The driver controls the speed of the car via the gas and brake pedals the maneuvering of the vehicle into the parking space is done by the car itself

httponlinewsjcomarticleSB10001424052748703734504575125883649914708html

Anticipation

The ldquoInternet of Thingsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 133

Anticipated Actions | Nissan Paint

>

copy GfK 2014| GfK DigiTension | September 23 2014 134

Email kathysheehangfkcom

bloggfkcom

Mobile

Blog

M +1 212 464 7972

copy GfK 2014| GfK DigiTension | September 23 2014 135

  • Slide 1
  • Slide 2
  • GfK digitension
  • Slide 4
  • Integration is key for delivering true richness
  • Our new organisation model research skills versus industry e
  • Connecting the dots
  • Slide 8
  • A fast changing consumer driven digital age
  • The explosion of digital devices and internet accessibility hav
  • And consumers expect brands to fit their flexible always conne
  • With consumerrsquos fast adoption of social media everything is mor
  • As a result purchase pathways can be extremely complex
  • We have integrated these new evolutions in our RampD and research
  • Slide 15
  • Exploring the mobile web and the people who use ithellip
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Event app
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Slide 58
  • Slide 59
  • Introduction
  • Slide 61
  • Chicken
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Getting to me
  • Slide 110
  • 2014| A new world of hyper-personalization
  • 2014 | A world of worry about personal future
  • Expenditures become extensions of experience
  • A world that seems increasingly against me
  • Getting to Me | A Narrowing Focus
  • Breaking away from the crowd
  • A growing focus on intimacy
  • A new social calculus
  • Personal fulfillment is a rising priority
  • Others are a declining priority
  • The drive will be toward accelerated intimacy
  • See The Future - Innovation Opportunity Area 1 | Bio-design
  • Slide 123
  • Alzheimers Ecuador Making it personal
  • Slide 125
  • Consumers increasingly ldquodoing morerdquo
  • Attention spans are decreasing
  • Consumers Expect Real-time Information amp Brand Experiences
  • Super Connected Consumers who Manage the real-time world are Em
  • Americans continue showing a greater openness and desire toward
  • Time saving solutions are the most critical
  • Slide 132
  • Anticipated Actions | Nissan Paint
  • Slide 134
  • Slide 135
Page 48: Presentatie plenair 1 - Jef Staes, Kathy Sheehan

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Sheep Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Human Resources Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Protest

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Lost Generation

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

80Not Engaged

ldquoNot Passionateabout Evolutionrdquo

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Tough Statement

In 2D-Organizations you dont get

work based on your passion and talents

but on your ability to work without

passion and talent

A = Affirmative B = Negative

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

What are 3D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

3D-Smarts 3D-COMPETENCES

TALENTSDIVERSITY-VALUE

PASSIONEVOLUTION-SUFFERING

INFORMATIONFLOW

ACTIONRESULT-DOPAMINELearning is a physical process

Real learning only happens when you

are in the groove with your talents

Jef Staes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Whats the impact of theglobal 3D-Smart wave

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global 3D-Innovation WavePowered by 3D-Smarts4

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Information Innovation

There are nosecrets anymore

3D-SMARTS

Passion in Evolutio

n

EntrepreneurshipBright Creative

Creative Destruction

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Introduction

Ships in trouble

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Chicken

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We face an ldquoExtinction Level Eventrdquo for 2D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The Rise and Fall of My Generation hellip

Power of the market the world hellip

Information Shortage Information Luxury

2D-Age

3D-Age

INFO FUELED

Rise2D-Smarts

Fall2D-Smarts

Rise3D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global SOS

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global SOS

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organizations in Search of a New Balance5

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Power of the market the world hellip

2D-Organizations2D-Balance

In search ofa New Balance

3D-Organizations3D-Balance

Switch3D

Business Innovationpowered by

Culture Innovation

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Its a revolution hellipItrsquos a drama hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Power of the market

Time

3D-Organizations3D-Balance

2D-Organizations2D-Balance

3D-Age2D-Age

Threat or opportunity

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

ldquoTough Statement

People who see 3D as a threat

have more power than people who

see 3D as an opportunity

A = Affirmative B = Negative

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We have to face the dramarsquos

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We have to reinventInnovation Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

From Continuous Improvementto Continuous Innovation6

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

CONSENSUSBased Improvement

2D-Information

2D-Smart Creativity

2D-Entrepreneurship

CONFLICTBased Innovation

3D-Information

3D-Smart Creativity

3D-Entrepreneurship

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Learning from the jungle hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Where is the source of the bio-diversity in a jungle

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

hellip at the edge (verge)

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Open Innovation starts at the edge

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Result a red monkey

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Drop the red monkey in the middle what happens

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red MonkeyHunters

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red Monkeyreg Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic EvolutionRed Monkey Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

Red Monkey Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS

SETTLERS

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation is a battle field

Comprehendthe battlefield

WHY

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS

SETTLERS

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation = Networking

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Who are the best networkers

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation is the resultof a red monkey that

has survived a conflict

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Recipe for successful innovation in 3D

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red MonkeyInnovation Management7

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Believers only

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We need Organic Evolution

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

OrganicEvolution

CREATORS

PIONEERS

FOLLOWERSSETTLERS

MISSIONING

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The most important word

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

3D-RESPECT

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Our Consensus Modelhas to change into a

ldquoRespectfulrdquo Conflict Model

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The second most important sticker

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

0032 472 61 71 51

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

copy GfK 2014| GfK DigiTension | September 23 2014 109

GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen

Kathy Sheehan | kathysheehangfkcom

copy GfK 2014| GfK DigiTension | September 23 2014 110

ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo

--- GfK Consumer Trends

the future of a marketrdquo

GfK Consumer Trends

copy GfK 2014| GfK DigiTension | September 23 2014 111

2014| A new world of hyper-personalization

copy GfK 2014| GfK DigiTension | September 23 2014 112

ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0

2014 | A world of worry about personal future

In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student

says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times

copy GfK 2014| GfK DigiTension | September 23 2014 113

ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter

Expenditures become extensions of experience

ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that

speak to you and will remain in your liferdquo

copy GfK 2014| GfK DigiTension | September 23 2014 114

A world that seems increasingly against me

Riots in Sweden

Political amp economic turmoil in Middle East

New questions about strength of Chinarsquos

long-bullish economyProtests in Brazil

Nothing is secret Nothing is private

Protests in Turkey

copy GfK 2014| GfK DigiTension | September 23 2014 115

Getting to Me | A Narrowing Focus

copy GfK 2014| GfK DigiTension | September 23 2014 116

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2

Breaking away from the crowd

-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average

globally versus 91 hours in 2009)

-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)

copy GfK 2014| GfK DigiTension | September 23 2014 117

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1

A growing focus on intimacy

ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value

+6 ranks from 2008 12 among 54 Personal Values

copy GfK 2014| GfK DigiTension | September 23 2014 118

A new social calculus

Asset In this crazy stressful world you have to focus on the things that

keep you on track and happy

Liability Too much time is wasted on things that arenrsquot important ndash who

really needs 900 ldquofriendsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 119

Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

Personal fulfillment is a rising priority

ExcitementldquoHaving stimulating experiencesrdquo

Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)

IndividualityldquoBeing different from othersrdquo

+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)

Curiosity ldquoWanting to explore and learn about new thingsrdquo

+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)

+6 +7

+8

copy GfK 2014| GfK DigiTension | September 23 2014 120

Others are a declining priority

-5-8

-4

Social stability ldquoSeeking stability of societyrdquo

Globally -8 to 29

Helpfulness ldquoMaking the effort to assist othersrdquo

-5 to 30

Friendship ldquoHaving close supportive friendsrdquo

-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

-11

Respecting AncestorsldquoSeeking stability of societyrdquo

Globally -11 ranks from 2008 to 28 today

copy GfK 2014| GfK DigiTension | September 23 2014 121

The drive will be toward accelerated intimacy

ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my

right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo

ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013

copy GfK 2014| GfK DigiTension | September 23 2014 122

See The Future - Innovation Opportunity Area 1 | Bio-design

Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions

copy GfK 2014| GfK DigiTension | September 23 2014 123

Three vectors exploring increasingly complex bio-data

Measure Me

Sense Me

Be Me

DNA-based skin care program

Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points

Cortex3D printing of customized exo-casts

Tissue regenerationAllows for custom reconstruction of body parts

Glybera ndash 2012First gene therapy treatment approved by European Commission

SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions

Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state

TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants

copy GfK 2014| GfK DigiTension | September 23 2014 124

Alzheimers Ecuador Making it personal

124

>

copy GfK 2014| GfK DigiTension | September 23 2014 125

Multi-tasking lifestyles and growing comfort with automation drive consumers to seek out solutions that anticipate plan and execute increasingly complex decision-making tasks using a variety of personal social and behavioral inputs

See The Future - Innovation Opportunity Area 2 | Anticipated Lifestyle

copy GfK 2014| GfK DigiTension | September 23 2014 126Roper Reports Worldwide 2008 and 2013 (short trend core 25 markets) QB2

Shop groceries Cooking for fun Eat on the go Planmanage finances

Home DIY Gardeningyardwork

62

42

21 23

14 16

70

51

30 30

19 19

2008 2013

Consumers increasingly ldquodoing morerdquo

globally who engaged in activity weekly or more often

copy GfK 2014| GfK DigiTension | September 23 2014 127

Attention spans are decreasing

Roper Reports Worldwide 2013 (mixed-mode trend core 25 markets age 15+) O2 httpwwwstatisticbraincomattention-span-statistics Associated Press httpwwwonlinegraduateprogramscominstant-america2009 data

30 of global consumers agree

ldquoIf a new technology product is not simple to use I lose interest in itrdquo (+2 pts from 2010)

1 in 4 people abandon a web page that takes more than four seconds to load

50 of mobile phone users abandon a page if it doesnrsquot load in 10 seconds

8 million reduction of searches on Google when slowing the results by just 410th of a second

28 Proportion of words are read on an average web page (593 words)

27 minutes is the average length of single Internet video watched

copy GfK 2014| GfK DigiTension | September 23 2014 128

Roper Reports US Spring 2014 Q38 (top-2 box) Roper Reports Worldwide 2013 QJ1O2 (US filter 15+ top-2 box on 7-point scale)

Consumers Expect Real-timeInformation amp Brand Experiences

+ =of consumers expect to be able to access content regardless of the device or platform

77

42agree ldquoTo me it is important to always be reachable wherever I amrdquo

27agree ldquoI really need the shops amp services I use to be available at all timesrdquo

Google Glass observes and records the world

ldquo15 minutes for a quote is out of touchrdquo

7frac12 minutes could save you on car insurance

copy GfK 2014| GfK DigiTension | September 23 2014 129Roper Reports Worldwide 2013 (mixed mode core 25 countries) O4 O9

Super Connected Consumers whoManage the real-time world are Emerging

These active social media users are

of global consumers are Super Connected Consumers

Always on the lookout for new products services

Look for novelty fun even in

everyday items

Spends lots of time researching brands before making major purchases

Technology empowersthem to do this

Greater propensity to switch if dissatisfied with

product service

More likely to have switched from name brands to less

expensive alternatives

More likely to used money-saving strategies

to get the best deal

True in developing as well as developed

markets

17

copy GfK 2014| GfK DigiTension | September 23 2014 130Roper Reports US 2012 Fall Core Q10 11 (online) RRUS 2000-1 Q92 93 (in-person)

Americans continue showing a greater openness and desire towards automation

A car that drives for you when you donrsquot feel like driving

Robots that do household tasks like cleaning amp cooking

Refrigerators that re-order groceries for you

4932

2000 2012

4635

3124

copy GfK 2014| GfK DigiTension | September 23 2014 131

Time saving solutions are the most critical

What is innovation to you

Easier way of doing something (78)

Faster way of doing something (72)

Something I didnrsquot know I needed (44)

Something that my friends will notice (29)

Roper Reports US 2013 February (Telecell) Q4

copy GfK 2014| GfK DigiTension | September 23 2014 132

NEST Most people leave the house at one temperature and forget to change it So Nest learns your schedule programs itself and can be controlled from your phone Teach it well and Nest can lower your heating and cooling bills up to 20

Devices get smarter and more interconnected as we move toward the lsquoInternet of Thingsrsquo

Automation

Coordination

Roomba

httpnestcomliving-with-nest

Computer-controlled sensors find open parking spaces based on their estimation of the proximity of other vehicles Once an open space is detected it directs the vehicles steering wheel to parallel park the car The driver controls the speed of the car via the gas and brake pedals the maneuvering of the vehicle into the parking space is done by the car itself

httponlinewsjcomarticleSB10001424052748703734504575125883649914708html

Anticipation

The ldquoInternet of Thingsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 133

Anticipated Actions | Nissan Paint

>

copy GfK 2014| GfK DigiTension | September 23 2014 134

Email kathysheehangfkcom

bloggfkcom

Mobile

Blog

M +1 212 464 7972

copy GfK 2014| GfK DigiTension | September 23 2014 135

  • Slide 1
  • Slide 2
  • GfK digitension
  • Slide 4
  • Integration is key for delivering true richness
  • Our new organisation model research skills versus industry e
  • Connecting the dots
  • Slide 8
  • A fast changing consumer driven digital age
  • The explosion of digital devices and internet accessibility hav
  • And consumers expect brands to fit their flexible always conne
  • With consumerrsquos fast adoption of social media everything is mor
  • As a result purchase pathways can be extremely complex
  • We have integrated these new evolutions in our RampD and research
  • Slide 15
  • Exploring the mobile web and the people who use ithellip
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Event app
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Slide 58
  • Slide 59
  • Introduction
  • Slide 61
  • Chicken
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Getting to me
  • Slide 110
  • 2014| A new world of hyper-personalization
  • 2014 | A world of worry about personal future
  • Expenditures become extensions of experience
  • A world that seems increasingly against me
  • Getting to Me | A Narrowing Focus
  • Breaking away from the crowd
  • A growing focus on intimacy
  • A new social calculus
  • Personal fulfillment is a rising priority
  • Others are a declining priority
  • The drive will be toward accelerated intimacy
  • See The Future - Innovation Opportunity Area 1 | Bio-design
  • Slide 123
  • Alzheimers Ecuador Making it personal
  • Slide 125
  • Consumers increasingly ldquodoing morerdquo
  • Attention spans are decreasing
  • Consumers Expect Real-time Information amp Brand Experiences
  • Super Connected Consumers who Manage the real-time world are Em
  • Americans continue showing a greater openness and desire toward
  • Time saving solutions are the most critical
  • Slide 132
  • Anticipated Actions | Nissan Paint
  • Slide 134
  • Slide 135
Page 49: Presentatie plenair 1 - Jef Staes, Kathy Sheehan

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Human Resources Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Protest

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Lost Generation

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

80Not Engaged

ldquoNot Passionateabout Evolutionrdquo

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Tough Statement

In 2D-Organizations you dont get

work based on your passion and talents

but on your ability to work without

passion and talent

A = Affirmative B = Negative

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

What are 3D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

3D-Smarts 3D-COMPETENCES

TALENTSDIVERSITY-VALUE

PASSIONEVOLUTION-SUFFERING

INFORMATIONFLOW

ACTIONRESULT-DOPAMINELearning is a physical process

Real learning only happens when you

are in the groove with your talents

Jef Staes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Whats the impact of theglobal 3D-Smart wave

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global 3D-Innovation WavePowered by 3D-Smarts4

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Information Innovation

There are nosecrets anymore

3D-SMARTS

Passion in Evolutio

n

EntrepreneurshipBright Creative

Creative Destruction

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Introduction

Ships in trouble

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Chicken

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We face an ldquoExtinction Level Eventrdquo for 2D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The Rise and Fall of My Generation hellip

Power of the market the world hellip

Information Shortage Information Luxury

2D-Age

3D-Age

INFO FUELED

Rise2D-Smarts

Fall2D-Smarts

Rise3D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global SOS

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global SOS

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organizations in Search of a New Balance5

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Power of the market the world hellip

2D-Organizations2D-Balance

In search ofa New Balance

3D-Organizations3D-Balance

Switch3D

Business Innovationpowered by

Culture Innovation

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Its a revolution hellipItrsquos a drama hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Power of the market

Time

3D-Organizations3D-Balance

2D-Organizations2D-Balance

3D-Age2D-Age

Threat or opportunity

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

ldquoTough Statement

People who see 3D as a threat

have more power than people who

see 3D as an opportunity

A = Affirmative B = Negative

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We have to face the dramarsquos

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We have to reinventInnovation Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

From Continuous Improvementto Continuous Innovation6

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

CONSENSUSBased Improvement

2D-Information

2D-Smart Creativity

2D-Entrepreneurship

CONFLICTBased Innovation

3D-Information

3D-Smart Creativity

3D-Entrepreneurship

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Learning from the jungle hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Where is the source of the bio-diversity in a jungle

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

hellip at the edge (verge)

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Open Innovation starts at the edge

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Result a red monkey

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Drop the red monkey in the middle what happens

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red MonkeyHunters

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red Monkeyreg Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic EvolutionRed Monkey Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

Red Monkey Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS

SETTLERS

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation is a battle field

Comprehendthe battlefield

WHY

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS

SETTLERS

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation = Networking

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Who are the best networkers

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation is the resultof a red monkey that

has survived a conflict

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Recipe for successful innovation in 3D

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red MonkeyInnovation Management7

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Believers only

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We need Organic Evolution

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

OrganicEvolution

CREATORS

PIONEERS

FOLLOWERSSETTLERS

MISSIONING

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The most important word

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

3D-RESPECT

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Our Consensus Modelhas to change into a

ldquoRespectfulrdquo Conflict Model

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The second most important sticker

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

0032 472 61 71 51

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

copy GfK 2014| GfK DigiTension | September 23 2014 109

GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen

Kathy Sheehan | kathysheehangfkcom

copy GfK 2014| GfK DigiTension | September 23 2014 110

ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo

--- GfK Consumer Trends

the future of a marketrdquo

GfK Consumer Trends

copy GfK 2014| GfK DigiTension | September 23 2014 111

2014| A new world of hyper-personalization

copy GfK 2014| GfK DigiTension | September 23 2014 112

ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0

2014 | A world of worry about personal future

In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student

says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times

copy GfK 2014| GfK DigiTension | September 23 2014 113

ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter

Expenditures become extensions of experience

ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that

speak to you and will remain in your liferdquo

copy GfK 2014| GfK DigiTension | September 23 2014 114

A world that seems increasingly against me

Riots in Sweden

Political amp economic turmoil in Middle East

New questions about strength of Chinarsquos

long-bullish economyProtests in Brazil

Nothing is secret Nothing is private

Protests in Turkey

copy GfK 2014| GfK DigiTension | September 23 2014 115

Getting to Me | A Narrowing Focus

copy GfK 2014| GfK DigiTension | September 23 2014 116

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2

Breaking away from the crowd

-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average

globally versus 91 hours in 2009)

-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)

copy GfK 2014| GfK DigiTension | September 23 2014 117

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1

A growing focus on intimacy

ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value

+6 ranks from 2008 12 among 54 Personal Values

copy GfK 2014| GfK DigiTension | September 23 2014 118

A new social calculus

Asset In this crazy stressful world you have to focus on the things that

keep you on track and happy

Liability Too much time is wasted on things that arenrsquot important ndash who

really needs 900 ldquofriendsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 119

Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

Personal fulfillment is a rising priority

ExcitementldquoHaving stimulating experiencesrdquo

Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)

IndividualityldquoBeing different from othersrdquo

+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)

Curiosity ldquoWanting to explore and learn about new thingsrdquo

+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)

+6 +7

+8

copy GfK 2014| GfK DigiTension | September 23 2014 120

Others are a declining priority

-5-8

-4

Social stability ldquoSeeking stability of societyrdquo

Globally -8 to 29

Helpfulness ldquoMaking the effort to assist othersrdquo

-5 to 30

Friendship ldquoHaving close supportive friendsrdquo

-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

-11

Respecting AncestorsldquoSeeking stability of societyrdquo

Globally -11 ranks from 2008 to 28 today

copy GfK 2014| GfK DigiTension | September 23 2014 121

The drive will be toward accelerated intimacy

ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my

right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo

ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013

copy GfK 2014| GfK DigiTension | September 23 2014 122

See The Future - Innovation Opportunity Area 1 | Bio-design

Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions

copy GfK 2014| GfK DigiTension | September 23 2014 123

Three vectors exploring increasingly complex bio-data

Measure Me

Sense Me

Be Me

DNA-based skin care program

Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points

Cortex3D printing of customized exo-casts

Tissue regenerationAllows for custom reconstruction of body parts

Glybera ndash 2012First gene therapy treatment approved by European Commission

SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions

Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state

TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants

copy GfK 2014| GfK DigiTension | September 23 2014 124

Alzheimers Ecuador Making it personal

124

>

copy GfK 2014| GfK DigiTension | September 23 2014 125

Multi-tasking lifestyles and growing comfort with automation drive consumers to seek out solutions that anticipate plan and execute increasingly complex decision-making tasks using a variety of personal social and behavioral inputs

See The Future - Innovation Opportunity Area 2 | Anticipated Lifestyle

copy GfK 2014| GfK DigiTension | September 23 2014 126Roper Reports Worldwide 2008 and 2013 (short trend core 25 markets) QB2

Shop groceries Cooking for fun Eat on the go Planmanage finances

Home DIY Gardeningyardwork

62

42

21 23

14 16

70

51

30 30

19 19

2008 2013

Consumers increasingly ldquodoing morerdquo

globally who engaged in activity weekly or more often

copy GfK 2014| GfK DigiTension | September 23 2014 127

Attention spans are decreasing

Roper Reports Worldwide 2013 (mixed-mode trend core 25 markets age 15+) O2 httpwwwstatisticbraincomattention-span-statistics Associated Press httpwwwonlinegraduateprogramscominstant-america2009 data

30 of global consumers agree

ldquoIf a new technology product is not simple to use I lose interest in itrdquo (+2 pts from 2010)

1 in 4 people abandon a web page that takes more than four seconds to load

50 of mobile phone users abandon a page if it doesnrsquot load in 10 seconds

8 million reduction of searches on Google when slowing the results by just 410th of a second

28 Proportion of words are read on an average web page (593 words)

27 minutes is the average length of single Internet video watched

copy GfK 2014| GfK DigiTension | September 23 2014 128

Roper Reports US Spring 2014 Q38 (top-2 box) Roper Reports Worldwide 2013 QJ1O2 (US filter 15+ top-2 box on 7-point scale)

Consumers Expect Real-timeInformation amp Brand Experiences

+ =of consumers expect to be able to access content regardless of the device or platform

77

42agree ldquoTo me it is important to always be reachable wherever I amrdquo

27agree ldquoI really need the shops amp services I use to be available at all timesrdquo

Google Glass observes and records the world

ldquo15 minutes for a quote is out of touchrdquo

7frac12 minutes could save you on car insurance

copy GfK 2014| GfK DigiTension | September 23 2014 129Roper Reports Worldwide 2013 (mixed mode core 25 countries) O4 O9

Super Connected Consumers whoManage the real-time world are Emerging

These active social media users are

of global consumers are Super Connected Consumers

Always on the lookout for new products services

Look for novelty fun even in

everyday items

Spends lots of time researching brands before making major purchases

Technology empowersthem to do this

Greater propensity to switch if dissatisfied with

product service

More likely to have switched from name brands to less

expensive alternatives

More likely to used money-saving strategies

to get the best deal

True in developing as well as developed

markets

17

copy GfK 2014| GfK DigiTension | September 23 2014 130Roper Reports US 2012 Fall Core Q10 11 (online) RRUS 2000-1 Q92 93 (in-person)

Americans continue showing a greater openness and desire towards automation

A car that drives for you when you donrsquot feel like driving

Robots that do household tasks like cleaning amp cooking

Refrigerators that re-order groceries for you

4932

2000 2012

4635

3124

copy GfK 2014| GfK DigiTension | September 23 2014 131

Time saving solutions are the most critical

What is innovation to you

Easier way of doing something (78)

Faster way of doing something (72)

Something I didnrsquot know I needed (44)

Something that my friends will notice (29)

Roper Reports US 2013 February (Telecell) Q4

copy GfK 2014| GfK DigiTension | September 23 2014 132

NEST Most people leave the house at one temperature and forget to change it So Nest learns your schedule programs itself and can be controlled from your phone Teach it well and Nest can lower your heating and cooling bills up to 20

Devices get smarter and more interconnected as we move toward the lsquoInternet of Thingsrsquo

Automation

Coordination

Roomba

httpnestcomliving-with-nest

Computer-controlled sensors find open parking spaces based on their estimation of the proximity of other vehicles Once an open space is detected it directs the vehicles steering wheel to parallel park the car The driver controls the speed of the car via the gas and brake pedals the maneuvering of the vehicle into the parking space is done by the car itself

httponlinewsjcomarticleSB10001424052748703734504575125883649914708html

Anticipation

The ldquoInternet of Thingsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 133

Anticipated Actions | Nissan Paint

>

copy GfK 2014| GfK DigiTension | September 23 2014 134

Email kathysheehangfkcom

bloggfkcom

Mobile

Blog

M +1 212 464 7972

copy GfK 2014| GfK DigiTension | September 23 2014 135

  • Slide 1
  • Slide 2
  • GfK digitension
  • Slide 4
  • Integration is key for delivering true richness
  • Our new organisation model research skills versus industry e
  • Connecting the dots
  • Slide 8
  • A fast changing consumer driven digital age
  • The explosion of digital devices and internet accessibility hav
  • And consumers expect brands to fit their flexible always conne
  • With consumerrsquos fast adoption of social media everything is mor
  • As a result purchase pathways can be extremely complex
  • We have integrated these new evolutions in our RampD and research
  • Slide 15
  • Exploring the mobile web and the people who use ithellip
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Event app
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Slide 58
  • Slide 59
  • Introduction
  • Slide 61
  • Chicken
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Getting to me
  • Slide 110
  • 2014| A new world of hyper-personalization
  • 2014 | A world of worry about personal future
  • Expenditures become extensions of experience
  • A world that seems increasingly against me
  • Getting to Me | A Narrowing Focus
  • Breaking away from the crowd
  • A growing focus on intimacy
  • A new social calculus
  • Personal fulfillment is a rising priority
  • Others are a declining priority
  • The drive will be toward accelerated intimacy
  • See The Future - Innovation Opportunity Area 1 | Bio-design
  • Slide 123
  • Alzheimers Ecuador Making it personal
  • Slide 125
  • Consumers increasingly ldquodoing morerdquo
  • Attention spans are decreasing
  • Consumers Expect Real-time Information amp Brand Experiences
  • Super Connected Consumers who Manage the real-time world are Em
  • Americans continue showing a greater openness and desire toward
  • Time saving solutions are the most critical
  • Slide 132
  • Anticipated Actions | Nissan Paint
  • Slide 134
  • Slide 135
Page 50: Presentatie plenair 1 - Jef Staes, Kathy Sheehan

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Protest

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Lost Generation

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

80Not Engaged

ldquoNot Passionateabout Evolutionrdquo

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Tough Statement

In 2D-Organizations you dont get

work based on your passion and talents

but on your ability to work without

passion and talent

A = Affirmative B = Negative

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

What are 3D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

3D-Smarts 3D-COMPETENCES

TALENTSDIVERSITY-VALUE

PASSIONEVOLUTION-SUFFERING

INFORMATIONFLOW

ACTIONRESULT-DOPAMINELearning is a physical process

Real learning only happens when you

are in the groove with your talents

Jef Staes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Whats the impact of theglobal 3D-Smart wave

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global 3D-Innovation WavePowered by 3D-Smarts4

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Information Innovation

There are nosecrets anymore

3D-SMARTS

Passion in Evolutio

n

EntrepreneurshipBright Creative

Creative Destruction

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Introduction

Ships in trouble

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Chicken

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We face an ldquoExtinction Level Eventrdquo for 2D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The Rise and Fall of My Generation hellip

Power of the market the world hellip

Information Shortage Information Luxury

2D-Age

3D-Age

INFO FUELED

Rise2D-Smarts

Fall2D-Smarts

Rise3D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global SOS

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global SOS

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organizations in Search of a New Balance5

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Power of the market the world hellip

2D-Organizations2D-Balance

In search ofa New Balance

3D-Organizations3D-Balance

Switch3D

Business Innovationpowered by

Culture Innovation

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Its a revolution hellipItrsquos a drama hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Power of the market

Time

3D-Organizations3D-Balance

2D-Organizations2D-Balance

3D-Age2D-Age

Threat or opportunity

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

ldquoTough Statement

People who see 3D as a threat

have more power than people who

see 3D as an opportunity

A = Affirmative B = Negative

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We have to face the dramarsquos

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We have to reinventInnovation Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

From Continuous Improvementto Continuous Innovation6

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

CONSENSUSBased Improvement

2D-Information

2D-Smart Creativity

2D-Entrepreneurship

CONFLICTBased Innovation

3D-Information

3D-Smart Creativity

3D-Entrepreneurship

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Learning from the jungle hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Where is the source of the bio-diversity in a jungle

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

hellip at the edge (verge)

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Open Innovation starts at the edge

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Result a red monkey

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Drop the red monkey in the middle what happens

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red MonkeyHunters

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red Monkeyreg Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic EvolutionRed Monkey Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

Red Monkey Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS

SETTLERS

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation is a battle field

Comprehendthe battlefield

WHY

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS

SETTLERS

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation = Networking

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Who are the best networkers

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation is the resultof a red monkey that

has survived a conflict

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Recipe for successful innovation in 3D

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red MonkeyInnovation Management7

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Believers only

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We need Organic Evolution

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

OrganicEvolution

CREATORS

PIONEERS

FOLLOWERSSETTLERS

MISSIONING

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The most important word

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

3D-RESPECT

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Our Consensus Modelhas to change into a

ldquoRespectfulrdquo Conflict Model

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The second most important sticker

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

0032 472 61 71 51

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

copy GfK 2014| GfK DigiTension | September 23 2014 109

GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen

Kathy Sheehan | kathysheehangfkcom

copy GfK 2014| GfK DigiTension | September 23 2014 110

ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo

--- GfK Consumer Trends

the future of a marketrdquo

GfK Consumer Trends

copy GfK 2014| GfK DigiTension | September 23 2014 111

2014| A new world of hyper-personalization

copy GfK 2014| GfK DigiTension | September 23 2014 112

ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0

2014 | A world of worry about personal future

In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student

says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times

copy GfK 2014| GfK DigiTension | September 23 2014 113

ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter

Expenditures become extensions of experience

ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that

speak to you and will remain in your liferdquo

copy GfK 2014| GfK DigiTension | September 23 2014 114

A world that seems increasingly against me

Riots in Sweden

Political amp economic turmoil in Middle East

New questions about strength of Chinarsquos

long-bullish economyProtests in Brazil

Nothing is secret Nothing is private

Protests in Turkey

copy GfK 2014| GfK DigiTension | September 23 2014 115

Getting to Me | A Narrowing Focus

copy GfK 2014| GfK DigiTension | September 23 2014 116

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2

Breaking away from the crowd

-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average

globally versus 91 hours in 2009)

-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)

copy GfK 2014| GfK DigiTension | September 23 2014 117

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1

A growing focus on intimacy

ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value

+6 ranks from 2008 12 among 54 Personal Values

copy GfK 2014| GfK DigiTension | September 23 2014 118

A new social calculus

Asset In this crazy stressful world you have to focus on the things that

keep you on track and happy

Liability Too much time is wasted on things that arenrsquot important ndash who

really needs 900 ldquofriendsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 119

Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

Personal fulfillment is a rising priority

ExcitementldquoHaving stimulating experiencesrdquo

Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)

IndividualityldquoBeing different from othersrdquo

+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)

Curiosity ldquoWanting to explore and learn about new thingsrdquo

+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)

+6 +7

+8

copy GfK 2014| GfK DigiTension | September 23 2014 120

Others are a declining priority

-5-8

-4

Social stability ldquoSeeking stability of societyrdquo

Globally -8 to 29

Helpfulness ldquoMaking the effort to assist othersrdquo

-5 to 30

Friendship ldquoHaving close supportive friendsrdquo

-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

-11

Respecting AncestorsldquoSeeking stability of societyrdquo

Globally -11 ranks from 2008 to 28 today

copy GfK 2014| GfK DigiTension | September 23 2014 121

The drive will be toward accelerated intimacy

ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my

right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo

ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013

copy GfK 2014| GfK DigiTension | September 23 2014 122

See The Future - Innovation Opportunity Area 1 | Bio-design

Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions

copy GfK 2014| GfK DigiTension | September 23 2014 123

Three vectors exploring increasingly complex bio-data

Measure Me

Sense Me

Be Me

DNA-based skin care program

Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points

Cortex3D printing of customized exo-casts

Tissue regenerationAllows for custom reconstruction of body parts

Glybera ndash 2012First gene therapy treatment approved by European Commission

SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions

Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state

TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants

copy GfK 2014| GfK DigiTension | September 23 2014 124

Alzheimers Ecuador Making it personal

124

>

copy GfK 2014| GfK DigiTension | September 23 2014 125

Multi-tasking lifestyles and growing comfort with automation drive consumers to seek out solutions that anticipate plan and execute increasingly complex decision-making tasks using a variety of personal social and behavioral inputs

See The Future - Innovation Opportunity Area 2 | Anticipated Lifestyle

copy GfK 2014| GfK DigiTension | September 23 2014 126Roper Reports Worldwide 2008 and 2013 (short trend core 25 markets) QB2

Shop groceries Cooking for fun Eat on the go Planmanage finances

Home DIY Gardeningyardwork

62

42

21 23

14 16

70

51

30 30

19 19

2008 2013

Consumers increasingly ldquodoing morerdquo

globally who engaged in activity weekly or more often

copy GfK 2014| GfK DigiTension | September 23 2014 127

Attention spans are decreasing

Roper Reports Worldwide 2013 (mixed-mode trend core 25 markets age 15+) O2 httpwwwstatisticbraincomattention-span-statistics Associated Press httpwwwonlinegraduateprogramscominstant-america2009 data

30 of global consumers agree

ldquoIf a new technology product is not simple to use I lose interest in itrdquo (+2 pts from 2010)

1 in 4 people abandon a web page that takes more than four seconds to load

50 of mobile phone users abandon a page if it doesnrsquot load in 10 seconds

8 million reduction of searches on Google when slowing the results by just 410th of a second

28 Proportion of words are read on an average web page (593 words)

27 minutes is the average length of single Internet video watched

copy GfK 2014| GfK DigiTension | September 23 2014 128

Roper Reports US Spring 2014 Q38 (top-2 box) Roper Reports Worldwide 2013 QJ1O2 (US filter 15+ top-2 box on 7-point scale)

Consumers Expect Real-timeInformation amp Brand Experiences

+ =of consumers expect to be able to access content regardless of the device or platform

77

42agree ldquoTo me it is important to always be reachable wherever I amrdquo

27agree ldquoI really need the shops amp services I use to be available at all timesrdquo

Google Glass observes and records the world

ldquo15 minutes for a quote is out of touchrdquo

7frac12 minutes could save you on car insurance

copy GfK 2014| GfK DigiTension | September 23 2014 129Roper Reports Worldwide 2013 (mixed mode core 25 countries) O4 O9

Super Connected Consumers whoManage the real-time world are Emerging

These active social media users are

of global consumers are Super Connected Consumers

Always on the lookout for new products services

Look for novelty fun even in

everyday items

Spends lots of time researching brands before making major purchases

Technology empowersthem to do this

Greater propensity to switch if dissatisfied with

product service

More likely to have switched from name brands to less

expensive alternatives

More likely to used money-saving strategies

to get the best deal

True in developing as well as developed

markets

17

copy GfK 2014| GfK DigiTension | September 23 2014 130Roper Reports US 2012 Fall Core Q10 11 (online) RRUS 2000-1 Q92 93 (in-person)

Americans continue showing a greater openness and desire towards automation

A car that drives for you when you donrsquot feel like driving

Robots that do household tasks like cleaning amp cooking

Refrigerators that re-order groceries for you

4932

2000 2012

4635

3124

copy GfK 2014| GfK DigiTension | September 23 2014 131

Time saving solutions are the most critical

What is innovation to you

Easier way of doing something (78)

Faster way of doing something (72)

Something I didnrsquot know I needed (44)

Something that my friends will notice (29)

Roper Reports US 2013 February (Telecell) Q4

copy GfK 2014| GfK DigiTension | September 23 2014 132

NEST Most people leave the house at one temperature and forget to change it So Nest learns your schedule programs itself and can be controlled from your phone Teach it well and Nest can lower your heating and cooling bills up to 20

Devices get smarter and more interconnected as we move toward the lsquoInternet of Thingsrsquo

Automation

Coordination

Roomba

httpnestcomliving-with-nest

Computer-controlled sensors find open parking spaces based on their estimation of the proximity of other vehicles Once an open space is detected it directs the vehicles steering wheel to parallel park the car The driver controls the speed of the car via the gas and brake pedals the maneuvering of the vehicle into the parking space is done by the car itself

httponlinewsjcomarticleSB10001424052748703734504575125883649914708html

Anticipation

The ldquoInternet of Thingsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 133

Anticipated Actions | Nissan Paint

>

copy GfK 2014| GfK DigiTension | September 23 2014 134

Email kathysheehangfkcom

bloggfkcom

Mobile

Blog

M +1 212 464 7972

copy GfK 2014| GfK DigiTension | September 23 2014 135

  • Slide 1
  • Slide 2
  • GfK digitension
  • Slide 4
  • Integration is key for delivering true richness
  • Our new organisation model research skills versus industry e
  • Connecting the dots
  • Slide 8
  • A fast changing consumer driven digital age
  • The explosion of digital devices and internet accessibility hav
  • And consumers expect brands to fit their flexible always conne
  • With consumerrsquos fast adoption of social media everything is mor
  • As a result purchase pathways can be extremely complex
  • We have integrated these new evolutions in our RampD and research
  • Slide 15
  • Exploring the mobile web and the people who use ithellip
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Event app
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Slide 58
  • Slide 59
  • Introduction
  • Slide 61
  • Chicken
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Getting to me
  • Slide 110
  • 2014| A new world of hyper-personalization
  • 2014 | A world of worry about personal future
  • Expenditures become extensions of experience
  • A world that seems increasingly against me
  • Getting to Me | A Narrowing Focus
  • Breaking away from the crowd
  • A growing focus on intimacy
  • A new social calculus
  • Personal fulfillment is a rising priority
  • Others are a declining priority
  • The drive will be toward accelerated intimacy
  • See The Future - Innovation Opportunity Area 1 | Bio-design
  • Slide 123
  • Alzheimers Ecuador Making it personal
  • Slide 125
  • Consumers increasingly ldquodoing morerdquo
  • Attention spans are decreasing
  • Consumers Expect Real-time Information amp Brand Experiences
  • Super Connected Consumers who Manage the real-time world are Em
  • Americans continue showing a greater openness and desire toward
  • Time saving solutions are the most critical
  • Slide 132
  • Anticipated Actions | Nissan Paint
  • Slide 134
  • Slide 135
Page 51: Presentatie plenair 1 - Jef Staes, Kathy Sheehan

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

2D-Lost Generation

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

80Not Engaged

ldquoNot Passionateabout Evolutionrdquo

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Tough Statement

In 2D-Organizations you dont get

work based on your passion and talents

but on your ability to work without

passion and talent

A = Affirmative B = Negative

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

What are 3D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

3D-Smarts 3D-COMPETENCES

TALENTSDIVERSITY-VALUE

PASSIONEVOLUTION-SUFFERING

INFORMATIONFLOW

ACTIONRESULT-DOPAMINELearning is a physical process

Real learning only happens when you

are in the groove with your talents

Jef Staes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Whats the impact of theglobal 3D-Smart wave

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global 3D-Innovation WavePowered by 3D-Smarts4

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Information Innovation

There are nosecrets anymore

3D-SMARTS

Passion in Evolutio

n

EntrepreneurshipBright Creative

Creative Destruction

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Introduction

Ships in trouble

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Chicken

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We face an ldquoExtinction Level Eventrdquo for 2D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The Rise and Fall of My Generation hellip

Power of the market the world hellip

Information Shortage Information Luxury

2D-Age

3D-Age

INFO FUELED

Rise2D-Smarts

Fall2D-Smarts

Rise3D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global SOS

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global SOS

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organizations in Search of a New Balance5

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Power of the market the world hellip

2D-Organizations2D-Balance

In search ofa New Balance

3D-Organizations3D-Balance

Switch3D

Business Innovationpowered by

Culture Innovation

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Its a revolution hellipItrsquos a drama hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Power of the market

Time

3D-Organizations3D-Balance

2D-Organizations2D-Balance

3D-Age2D-Age

Threat or opportunity

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

ldquoTough Statement

People who see 3D as a threat

have more power than people who

see 3D as an opportunity

A = Affirmative B = Negative

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We have to face the dramarsquos

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We have to reinventInnovation Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

From Continuous Improvementto Continuous Innovation6

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

CONSENSUSBased Improvement

2D-Information

2D-Smart Creativity

2D-Entrepreneurship

CONFLICTBased Innovation

3D-Information

3D-Smart Creativity

3D-Entrepreneurship

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Learning from the jungle hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Where is the source of the bio-diversity in a jungle

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

hellip at the edge (verge)

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Open Innovation starts at the edge

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Result a red monkey

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Drop the red monkey in the middle what happens

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red MonkeyHunters

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red Monkeyreg Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic EvolutionRed Monkey Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

Red Monkey Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS

SETTLERS

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation is a battle field

Comprehendthe battlefield

WHY

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS

SETTLERS

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation = Networking

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Who are the best networkers

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation is the resultof a red monkey that

has survived a conflict

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Recipe for successful innovation in 3D

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red MonkeyInnovation Management7

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Believers only

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We need Organic Evolution

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

OrganicEvolution

CREATORS

PIONEERS

FOLLOWERSSETTLERS

MISSIONING

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The most important word

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

3D-RESPECT

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Our Consensus Modelhas to change into a

ldquoRespectfulrdquo Conflict Model

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The second most important sticker

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

0032 472 61 71 51

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

copy GfK 2014| GfK DigiTension | September 23 2014 109

GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen

Kathy Sheehan | kathysheehangfkcom

copy GfK 2014| GfK DigiTension | September 23 2014 110

ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo

--- GfK Consumer Trends

the future of a marketrdquo

GfK Consumer Trends

copy GfK 2014| GfK DigiTension | September 23 2014 111

2014| A new world of hyper-personalization

copy GfK 2014| GfK DigiTension | September 23 2014 112

ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0

2014 | A world of worry about personal future

In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student

says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times

copy GfK 2014| GfK DigiTension | September 23 2014 113

ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter

Expenditures become extensions of experience

ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that

speak to you and will remain in your liferdquo

copy GfK 2014| GfK DigiTension | September 23 2014 114

A world that seems increasingly against me

Riots in Sweden

Political amp economic turmoil in Middle East

New questions about strength of Chinarsquos

long-bullish economyProtests in Brazil

Nothing is secret Nothing is private

Protests in Turkey

copy GfK 2014| GfK DigiTension | September 23 2014 115

Getting to Me | A Narrowing Focus

copy GfK 2014| GfK DigiTension | September 23 2014 116

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2

Breaking away from the crowd

-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average

globally versus 91 hours in 2009)

-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)

copy GfK 2014| GfK DigiTension | September 23 2014 117

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1

A growing focus on intimacy

ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value

+6 ranks from 2008 12 among 54 Personal Values

copy GfK 2014| GfK DigiTension | September 23 2014 118

A new social calculus

Asset In this crazy stressful world you have to focus on the things that

keep you on track and happy

Liability Too much time is wasted on things that arenrsquot important ndash who

really needs 900 ldquofriendsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 119

Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

Personal fulfillment is a rising priority

ExcitementldquoHaving stimulating experiencesrdquo

Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)

IndividualityldquoBeing different from othersrdquo

+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)

Curiosity ldquoWanting to explore and learn about new thingsrdquo

+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)

+6 +7

+8

copy GfK 2014| GfK DigiTension | September 23 2014 120

Others are a declining priority

-5-8

-4

Social stability ldquoSeeking stability of societyrdquo

Globally -8 to 29

Helpfulness ldquoMaking the effort to assist othersrdquo

-5 to 30

Friendship ldquoHaving close supportive friendsrdquo

-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

-11

Respecting AncestorsldquoSeeking stability of societyrdquo

Globally -11 ranks from 2008 to 28 today

copy GfK 2014| GfK DigiTension | September 23 2014 121

The drive will be toward accelerated intimacy

ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my

right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo

ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013

copy GfK 2014| GfK DigiTension | September 23 2014 122

See The Future - Innovation Opportunity Area 1 | Bio-design

Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions

copy GfK 2014| GfK DigiTension | September 23 2014 123

Three vectors exploring increasingly complex bio-data

Measure Me

Sense Me

Be Me

DNA-based skin care program

Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points

Cortex3D printing of customized exo-casts

Tissue regenerationAllows for custom reconstruction of body parts

Glybera ndash 2012First gene therapy treatment approved by European Commission

SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions

Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state

TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants

copy GfK 2014| GfK DigiTension | September 23 2014 124

Alzheimers Ecuador Making it personal

124

>

copy GfK 2014| GfK DigiTension | September 23 2014 125

Multi-tasking lifestyles and growing comfort with automation drive consumers to seek out solutions that anticipate plan and execute increasingly complex decision-making tasks using a variety of personal social and behavioral inputs

See The Future - Innovation Opportunity Area 2 | Anticipated Lifestyle

copy GfK 2014| GfK DigiTension | September 23 2014 126Roper Reports Worldwide 2008 and 2013 (short trend core 25 markets) QB2

Shop groceries Cooking for fun Eat on the go Planmanage finances

Home DIY Gardeningyardwork

62

42

21 23

14 16

70

51

30 30

19 19

2008 2013

Consumers increasingly ldquodoing morerdquo

globally who engaged in activity weekly or more often

copy GfK 2014| GfK DigiTension | September 23 2014 127

Attention spans are decreasing

Roper Reports Worldwide 2013 (mixed-mode trend core 25 markets age 15+) O2 httpwwwstatisticbraincomattention-span-statistics Associated Press httpwwwonlinegraduateprogramscominstant-america2009 data

30 of global consumers agree

ldquoIf a new technology product is not simple to use I lose interest in itrdquo (+2 pts from 2010)

1 in 4 people abandon a web page that takes more than four seconds to load

50 of mobile phone users abandon a page if it doesnrsquot load in 10 seconds

8 million reduction of searches on Google when slowing the results by just 410th of a second

28 Proportion of words are read on an average web page (593 words)

27 minutes is the average length of single Internet video watched

copy GfK 2014| GfK DigiTension | September 23 2014 128

Roper Reports US Spring 2014 Q38 (top-2 box) Roper Reports Worldwide 2013 QJ1O2 (US filter 15+ top-2 box on 7-point scale)

Consumers Expect Real-timeInformation amp Brand Experiences

+ =of consumers expect to be able to access content regardless of the device or platform

77

42agree ldquoTo me it is important to always be reachable wherever I amrdquo

27agree ldquoI really need the shops amp services I use to be available at all timesrdquo

Google Glass observes and records the world

ldquo15 minutes for a quote is out of touchrdquo

7frac12 minutes could save you on car insurance

copy GfK 2014| GfK DigiTension | September 23 2014 129Roper Reports Worldwide 2013 (mixed mode core 25 countries) O4 O9

Super Connected Consumers whoManage the real-time world are Emerging

These active social media users are

of global consumers are Super Connected Consumers

Always on the lookout for new products services

Look for novelty fun even in

everyday items

Spends lots of time researching brands before making major purchases

Technology empowersthem to do this

Greater propensity to switch if dissatisfied with

product service

More likely to have switched from name brands to less

expensive alternatives

More likely to used money-saving strategies

to get the best deal

True in developing as well as developed

markets

17

copy GfK 2014| GfK DigiTension | September 23 2014 130Roper Reports US 2012 Fall Core Q10 11 (online) RRUS 2000-1 Q92 93 (in-person)

Americans continue showing a greater openness and desire towards automation

A car that drives for you when you donrsquot feel like driving

Robots that do household tasks like cleaning amp cooking

Refrigerators that re-order groceries for you

4932

2000 2012

4635

3124

copy GfK 2014| GfK DigiTension | September 23 2014 131

Time saving solutions are the most critical

What is innovation to you

Easier way of doing something (78)

Faster way of doing something (72)

Something I didnrsquot know I needed (44)

Something that my friends will notice (29)

Roper Reports US 2013 February (Telecell) Q4

copy GfK 2014| GfK DigiTension | September 23 2014 132

NEST Most people leave the house at one temperature and forget to change it So Nest learns your schedule programs itself and can be controlled from your phone Teach it well and Nest can lower your heating and cooling bills up to 20

Devices get smarter and more interconnected as we move toward the lsquoInternet of Thingsrsquo

Automation

Coordination

Roomba

httpnestcomliving-with-nest

Computer-controlled sensors find open parking spaces based on their estimation of the proximity of other vehicles Once an open space is detected it directs the vehicles steering wheel to parallel park the car The driver controls the speed of the car via the gas and brake pedals the maneuvering of the vehicle into the parking space is done by the car itself

httponlinewsjcomarticleSB10001424052748703734504575125883649914708html

Anticipation

The ldquoInternet of Thingsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 133

Anticipated Actions | Nissan Paint

>

copy GfK 2014| GfK DigiTension | September 23 2014 134

Email kathysheehangfkcom

bloggfkcom

Mobile

Blog

M +1 212 464 7972

copy GfK 2014| GfK DigiTension | September 23 2014 135

  • Slide 1
  • Slide 2
  • GfK digitension
  • Slide 4
  • Integration is key for delivering true richness
  • Our new organisation model research skills versus industry e
  • Connecting the dots
  • Slide 8
  • A fast changing consumer driven digital age
  • The explosion of digital devices and internet accessibility hav
  • And consumers expect brands to fit their flexible always conne
  • With consumerrsquos fast adoption of social media everything is mor
  • As a result purchase pathways can be extremely complex
  • We have integrated these new evolutions in our RampD and research
  • Slide 15
  • Exploring the mobile web and the people who use ithellip
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Event app
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Slide 58
  • Slide 59
  • Introduction
  • Slide 61
  • Chicken
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Getting to me
  • Slide 110
  • 2014| A new world of hyper-personalization
  • 2014 | A world of worry about personal future
  • Expenditures become extensions of experience
  • A world that seems increasingly against me
  • Getting to Me | A Narrowing Focus
  • Breaking away from the crowd
  • A growing focus on intimacy
  • A new social calculus
  • Personal fulfillment is a rising priority
  • Others are a declining priority
  • The drive will be toward accelerated intimacy
  • See The Future - Innovation Opportunity Area 1 | Bio-design
  • Slide 123
  • Alzheimers Ecuador Making it personal
  • Slide 125
  • Consumers increasingly ldquodoing morerdquo
  • Attention spans are decreasing
  • Consumers Expect Real-time Information amp Brand Experiences
  • Super Connected Consumers who Manage the real-time world are Em
  • Americans continue showing a greater openness and desire toward
  • Time saving solutions are the most critical
  • Slide 132
  • Anticipated Actions | Nissan Paint
  • Slide 134
  • Slide 135
Page 52: Presentatie plenair 1 - Jef Staes, Kathy Sheehan

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

80Not Engaged

ldquoNot Passionateabout Evolutionrdquo

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Tough Statement

In 2D-Organizations you dont get

work based on your passion and talents

but on your ability to work without

passion and talent

A = Affirmative B = Negative

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

What are 3D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

3D-Smarts 3D-COMPETENCES

TALENTSDIVERSITY-VALUE

PASSIONEVOLUTION-SUFFERING

INFORMATIONFLOW

ACTIONRESULT-DOPAMINELearning is a physical process

Real learning only happens when you

are in the groove with your talents

Jef Staes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Whats the impact of theglobal 3D-Smart wave

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global 3D-Innovation WavePowered by 3D-Smarts4

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Information Innovation

There are nosecrets anymore

3D-SMARTS

Passion in Evolutio

n

EntrepreneurshipBright Creative

Creative Destruction

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Introduction

Ships in trouble

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Chicken

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We face an ldquoExtinction Level Eventrdquo for 2D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The Rise and Fall of My Generation hellip

Power of the market the world hellip

Information Shortage Information Luxury

2D-Age

3D-Age

INFO FUELED

Rise2D-Smarts

Fall2D-Smarts

Rise3D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global SOS

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global SOS

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organizations in Search of a New Balance5

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Power of the market the world hellip

2D-Organizations2D-Balance

In search ofa New Balance

3D-Organizations3D-Balance

Switch3D

Business Innovationpowered by

Culture Innovation

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Its a revolution hellipItrsquos a drama hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Power of the market

Time

3D-Organizations3D-Balance

2D-Organizations2D-Balance

3D-Age2D-Age

Threat or opportunity

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

ldquoTough Statement

People who see 3D as a threat

have more power than people who

see 3D as an opportunity

A = Affirmative B = Negative

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We have to face the dramarsquos

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We have to reinventInnovation Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

From Continuous Improvementto Continuous Innovation6

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

CONSENSUSBased Improvement

2D-Information

2D-Smart Creativity

2D-Entrepreneurship

CONFLICTBased Innovation

3D-Information

3D-Smart Creativity

3D-Entrepreneurship

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Learning from the jungle hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Where is the source of the bio-diversity in a jungle

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

hellip at the edge (verge)

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Open Innovation starts at the edge

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Result a red monkey

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Drop the red monkey in the middle what happens

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red MonkeyHunters

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red Monkeyreg Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic EvolutionRed Monkey Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

Red Monkey Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS

SETTLERS

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation is a battle field

Comprehendthe battlefield

WHY

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS

SETTLERS

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation = Networking

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Who are the best networkers

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation is the resultof a red monkey that

has survived a conflict

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Recipe for successful innovation in 3D

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red MonkeyInnovation Management7

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Believers only

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We need Organic Evolution

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

OrganicEvolution

CREATORS

PIONEERS

FOLLOWERSSETTLERS

MISSIONING

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The most important word

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

3D-RESPECT

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Our Consensus Modelhas to change into a

ldquoRespectfulrdquo Conflict Model

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The second most important sticker

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

0032 472 61 71 51

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

copy GfK 2014| GfK DigiTension | September 23 2014 109

GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen

Kathy Sheehan | kathysheehangfkcom

copy GfK 2014| GfK DigiTension | September 23 2014 110

ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo

--- GfK Consumer Trends

the future of a marketrdquo

GfK Consumer Trends

copy GfK 2014| GfK DigiTension | September 23 2014 111

2014| A new world of hyper-personalization

copy GfK 2014| GfK DigiTension | September 23 2014 112

ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0

2014 | A world of worry about personal future

In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student

says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times

copy GfK 2014| GfK DigiTension | September 23 2014 113

ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter

Expenditures become extensions of experience

ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that

speak to you and will remain in your liferdquo

copy GfK 2014| GfK DigiTension | September 23 2014 114

A world that seems increasingly against me

Riots in Sweden

Political amp economic turmoil in Middle East

New questions about strength of Chinarsquos

long-bullish economyProtests in Brazil

Nothing is secret Nothing is private

Protests in Turkey

copy GfK 2014| GfK DigiTension | September 23 2014 115

Getting to Me | A Narrowing Focus

copy GfK 2014| GfK DigiTension | September 23 2014 116

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2

Breaking away from the crowd

-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average

globally versus 91 hours in 2009)

-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)

copy GfK 2014| GfK DigiTension | September 23 2014 117

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1

A growing focus on intimacy

ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value

+6 ranks from 2008 12 among 54 Personal Values

copy GfK 2014| GfK DigiTension | September 23 2014 118

A new social calculus

Asset In this crazy stressful world you have to focus on the things that

keep you on track and happy

Liability Too much time is wasted on things that arenrsquot important ndash who

really needs 900 ldquofriendsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 119

Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

Personal fulfillment is a rising priority

ExcitementldquoHaving stimulating experiencesrdquo

Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)

IndividualityldquoBeing different from othersrdquo

+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)

Curiosity ldquoWanting to explore and learn about new thingsrdquo

+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)

+6 +7

+8

copy GfK 2014| GfK DigiTension | September 23 2014 120

Others are a declining priority

-5-8

-4

Social stability ldquoSeeking stability of societyrdquo

Globally -8 to 29

Helpfulness ldquoMaking the effort to assist othersrdquo

-5 to 30

Friendship ldquoHaving close supportive friendsrdquo

-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

-11

Respecting AncestorsldquoSeeking stability of societyrdquo

Globally -11 ranks from 2008 to 28 today

copy GfK 2014| GfK DigiTension | September 23 2014 121

The drive will be toward accelerated intimacy

ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my

right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo

ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013

copy GfK 2014| GfK DigiTension | September 23 2014 122

See The Future - Innovation Opportunity Area 1 | Bio-design

Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions

copy GfK 2014| GfK DigiTension | September 23 2014 123

Three vectors exploring increasingly complex bio-data

Measure Me

Sense Me

Be Me

DNA-based skin care program

Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points

Cortex3D printing of customized exo-casts

Tissue regenerationAllows for custom reconstruction of body parts

Glybera ndash 2012First gene therapy treatment approved by European Commission

SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions

Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state

TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants

copy GfK 2014| GfK DigiTension | September 23 2014 124

Alzheimers Ecuador Making it personal

124

>

copy GfK 2014| GfK DigiTension | September 23 2014 125

Multi-tasking lifestyles and growing comfort with automation drive consumers to seek out solutions that anticipate plan and execute increasingly complex decision-making tasks using a variety of personal social and behavioral inputs

See The Future - Innovation Opportunity Area 2 | Anticipated Lifestyle

copy GfK 2014| GfK DigiTension | September 23 2014 126Roper Reports Worldwide 2008 and 2013 (short trend core 25 markets) QB2

Shop groceries Cooking for fun Eat on the go Planmanage finances

Home DIY Gardeningyardwork

62

42

21 23

14 16

70

51

30 30

19 19

2008 2013

Consumers increasingly ldquodoing morerdquo

globally who engaged in activity weekly or more often

copy GfK 2014| GfK DigiTension | September 23 2014 127

Attention spans are decreasing

Roper Reports Worldwide 2013 (mixed-mode trend core 25 markets age 15+) O2 httpwwwstatisticbraincomattention-span-statistics Associated Press httpwwwonlinegraduateprogramscominstant-america2009 data

30 of global consumers agree

ldquoIf a new technology product is not simple to use I lose interest in itrdquo (+2 pts from 2010)

1 in 4 people abandon a web page that takes more than four seconds to load

50 of mobile phone users abandon a page if it doesnrsquot load in 10 seconds

8 million reduction of searches on Google when slowing the results by just 410th of a second

28 Proportion of words are read on an average web page (593 words)

27 minutes is the average length of single Internet video watched

copy GfK 2014| GfK DigiTension | September 23 2014 128

Roper Reports US Spring 2014 Q38 (top-2 box) Roper Reports Worldwide 2013 QJ1O2 (US filter 15+ top-2 box on 7-point scale)

Consumers Expect Real-timeInformation amp Brand Experiences

+ =of consumers expect to be able to access content regardless of the device or platform

77

42agree ldquoTo me it is important to always be reachable wherever I amrdquo

27agree ldquoI really need the shops amp services I use to be available at all timesrdquo

Google Glass observes and records the world

ldquo15 minutes for a quote is out of touchrdquo

7frac12 minutes could save you on car insurance

copy GfK 2014| GfK DigiTension | September 23 2014 129Roper Reports Worldwide 2013 (mixed mode core 25 countries) O4 O9

Super Connected Consumers whoManage the real-time world are Emerging

These active social media users are

of global consumers are Super Connected Consumers

Always on the lookout for new products services

Look for novelty fun even in

everyday items

Spends lots of time researching brands before making major purchases

Technology empowersthem to do this

Greater propensity to switch if dissatisfied with

product service

More likely to have switched from name brands to less

expensive alternatives

More likely to used money-saving strategies

to get the best deal

True in developing as well as developed

markets

17

copy GfK 2014| GfK DigiTension | September 23 2014 130Roper Reports US 2012 Fall Core Q10 11 (online) RRUS 2000-1 Q92 93 (in-person)

Americans continue showing a greater openness and desire towards automation

A car that drives for you when you donrsquot feel like driving

Robots that do household tasks like cleaning amp cooking

Refrigerators that re-order groceries for you

4932

2000 2012

4635

3124

copy GfK 2014| GfK DigiTension | September 23 2014 131

Time saving solutions are the most critical

What is innovation to you

Easier way of doing something (78)

Faster way of doing something (72)

Something I didnrsquot know I needed (44)

Something that my friends will notice (29)

Roper Reports US 2013 February (Telecell) Q4

copy GfK 2014| GfK DigiTension | September 23 2014 132

NEST Most people leave the house at one temperature and forget to change it So Nest learns your schedule programs itself and can be controlled from your phone Teach it well and Nest can lower your heating and cooling bills up to 20

Devices get smarter and more interconnected as we move toward the lsquoInternet of Thingsrsquo

Automation

Coordination

Roomba

httpnestcomliving-with-nest

Computer-controlled sensors find open parking spaces based on their estimation of the proximity of other vehicles Once an open space is detected it directs the vehicles steering wheel to parallel park the car The driver controls the speed of the car via the gas and brake pedals the maneuvering of the vehicle into the parking space is done by the car itself

httponlinewsjcomarticleSB10001424052748703734504575125883649914708html

Anticipation

The ldquoInternet of Thingsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 133

Anticipated Actions | Nissan Paint

>

copy GfK 2014| GfK DigiTension | September 23 2014 134

Email kathysheehangfkcom

bloggfkcom

Mobile

Blog

M +1 212 464 7972

copy GfK 2014| GfK DigiTension | September 23 2014 135

  • Slide 1
  • Slide 2
  • GfK digitension
  • Slide 4
  • Integration is key for delivering true richness
  • Our new organisation model research skills versus industry e
  • Connecting the dots
  • Slide 8
  • A fast changing consumer driven digital age
  • The explosion of digital devices and internet accessibility hav
  • And consumers expect brands to fit their flexible always conne
  • With consumerrsquos fast adoption of social media everything is mor
  • As a result purchase pathways can be extremely complex
  • We have integrated these new evolutions in our RampD and research
  • Slide 15
  • Exploring the mobile web and the people who use ithellip
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Event app
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Slide 58
  • Slide 59
  • Introduction
  • Slide 61
  • Chicken
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Getting to me
  • Slide 110
  • 2014| A new world of hyper-personalization
  • 2014 | A world of worry about personal future
  • Expenditures become extensions of experience
  • A world that seems increasingly against me
  • Getting to Me | A Narrowing Focus
  • Breaking away from the crowd
  • A growing focus on intimacy
  • A new social calculus
  • Personal fulfillment is a rising priority
  • Others are a declining priority
  • The drive will be toward accelerated intimacy
  • See The Future - Innovation Opportunity Area 1 | Bio-design
  • Slide 123
  • Alzheimers Ecuador Making it personal
  • Slide 125
  • Consumers increasingly ldquodoing morerdquo
  • Attention spans are decreasing
  • Consumers Expect Real-time Information amp Brand Experiences
  • Super Connected Consumers who Manage the real-time world are Em
  • Americans continue showing a greater openness and desire toward
  • Time saving solutions are the most critical
  • Slide 132
  • Anticipated Actions | Nissan Paint
  • Slide 134
  • Slide 135
Page 53: Presentatie plenair 1 - Jef Staes, Kathy Sheehan

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Tough Statement

In 2D-Organizations you dont get

work based on your passion and talents

but on your ability to work without

passion and talent

A = Affirmative B = Negative

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

What are 3D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

3D-Smarts 3D-COMPETENCES

TALENTSDIVERSITY-VALUE

PASSIONEVOLUTION-SUFFERING

INFORMATIONFLOW

ACTIONRESULT-DOPAMINELearning is a physical process

Real learning only happens when you

are in the groove with your talents

Jef Staes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Whats the impact of theglobal 3D-Smart wave

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global 3D-Innovation WavePowered by 3D-Smarts4

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Information Innovation

There are nosecrets anymore

3D-SMARTS

Passion in Evolutio

n

EntrepreneurshipBright Creative

Creative Destruction

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Introduction

Ships in trouble

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Chicken

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We face an ldquoExtinction Level Eventrdquo for 2D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The Rise and Fall of My Generation hellip

Power of the market the world hellip

Information Shortage Information Luxury

2D-Age

3D-Age

INFO FUELED

Rise2D-Smarts

Fall2D-Smarts

Rise3D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global SOS

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global SOS

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organizations in Search of a New Balance5

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Power of the market the world hellip

2D-Organizations2D-Balance

In search ofa New Balance

3D-Organizations3D-Balance

Switch3D

Business Innovationpowered by

Culture Innovation

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Its a revolution hellipItrsquos a drama hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Power of the market

Time

3D-Organizations3D-Balance

2D-Organizations2D-Balance

3D-Age2D-Age

Threat or opportunity

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

ldquoTough Statement

People who see 3D as a threat

have more power than people who

see 3D as an opportunity

A = Affirmative B = Negative

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We have to face the dramarsquos

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We have to reinventInnovation Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

From Continuous Improvementto Continuous Innovation6

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

CONSENSUSBased Improvement

2D-Information

2D-Smart Creativity

2D-Entrepreneurship

CONFLICTBased Innovation

3D-Information

3D-Smart Creativity

3D-Entrepreneurship

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Learning from the jungle hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Where is the source of the bio-diversity in a jungle

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

hellip at the edge (verge)

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Open Innovation starts at the edge

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Result a red monkey

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Drop the red monkey in the middle what happens

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red MonkeyHunters

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red Monkeyreg Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic EvolutionRed Monkey Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

Red Monkey Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS

SETTLERS

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation is a battle field

Comprehendthe battlefield

WHY

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS

SETTLERS

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation = Networking

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Who are the best networkers

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation is the resultof a red monkey that

has survived a conflict

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Recipe for successful innovation in 3D

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red MonkeyInnovation Management7

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Believers only

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We need Organic Evolution

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

OrganicEvolution

CREATORS

PIONEERS

FOLLOWERSSETTLERS

MISSIONING

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The most important word

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

3D-RESPECT

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Our Consensus Modelhas to change into a

ldquoRespectfulrdquo Conflict Model

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The second most important sticker

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

0032 472 61 71 51

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

copy GfK 2014| GfK DigiTension | September 23 2014 109

GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen

Kathy Sheehan | kathysheehangfkcom

copy GfK 2014| GfK DigiTension | September 23 2014 110

ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo

--- GfK Consumer Trends

the future of a marketrdquo

GfK Consumer Trends

copy GfK 2014| GfK DigiTension | September 23 2014 111

2014| A new world of hyper-personalization

copy GfK 2014| GfK DigiTension | September 23 2014 112

ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0

2014 | A world of worry about personal future

In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student

says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times

copy GfK 2014| GfK DigiTension | September 23 2014 113

ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter

Expenditures become extensions of experience

ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that

speak to you and will remain in your liferdquo

copy GfK 2014| GfK DigiTension | September 23 2014 114

A world that seems increasingly against me

Riots in Sweden

Political amp economic turmoil in Middle East

New questions about strength of Chinarsquos

long-bullish economyProtests in Brazil

Nothing is secret Nothing is private

Protests in Turkey

copy GfK 2014| GfK DigiTension | September 23 2014 115

Getting to Me | A Narrowing Focus

copy GfK 2014| GfK DigiTension | September 23 2014 116

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2

Breaking away from the crowd

-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average

globally versus 91 hours in 2009)

-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)

copy GfK 2014| GfK DigiTension | September 23 2014 117

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1

A growing focus on intimacy

ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value

+6 ranks from 2008 12 among 54 Personal Values

copy GfK 2014| GfK DigiTension | September 23 2014 118

A new social calculus

Asset In this crazy stressful world you have to focus on the things that

keep you on track and happy

Liability Too much time is wasted on things that arenrsquot important ndash who

really needs 900 ldquofriendsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 119

Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

Personal fulfillment is a rising priority

ExcitementldquoHaving stimulating experiencesrdquo

Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)

IndividualityldquoBeing different from othersrdquo

+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)

Curiosity ldquoWanting to explore and learn about new thingsrdquo

+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)

+6 +7

+8

copy GfK 2014| GfK DigiTension | September 23 2014 120

Others are a declining priority

-5-8

-4

Social stability ldquoSeeking stability of societyrdquo

Globally -8 to 29

Helpfulness ldquoMaking the effort to assist othersrdquo

-5 to 30

Friendship ldquoHaving close supportive friendsrdquo

-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

-11

Respecting AncestorsldquoSeeking stability of societyrdquo

Globally -11 ranks from 2008 to 28 today

copy GfK 2014| GfK DigiTension | September 23 2014 121

The drive will be toward accelerated intimacy

ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my

right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo

ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013

copy GfK 2014| GfK DigiTension | September 23 2014 122

See The Future - Innovation Opportunity Area 1 | Bio-design

Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions

copy GfK 2014| GfK DigiTension | September 23 2014 123

Three vectors exploring increasingly complex bio-data

Measure Me

Sense Me

Be Me

DNA-based skin care program

Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points

Cortex3D printing of customized exo-casts

Tissue regenerationAllows for custom reconstruction of body parts

Glybera ndash 2012First gene therapy treatment approved by European Commission

SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions

Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state

TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants

copy GfK 2014| GfK DigiTension | September 23 2014 124

Alzheimers Ecuador Making it personal

124

>

copy GfK 2014| GfK DigiTension | September 23 2014 125

Multi-tasking lifestyles and growing comfort with automation drive consumers to seek out solutions that anticipate plan and execute increasingly complex decision-making tasks using a variety of personal social and behavioral inputs

See The Future - Innovation Opportunity Area 2 | Anticipated Lifestyle

copy GfK 2014| GfK DigiTension | September 23 2014 126Roper Reports Worldwide 2008 and 2013 (short trend core 25 markets) QB2

Shop groceries Cooking for fun Eat on the go Planmanage finances

Home DIY Gardeningyardwork

62

42

21 23

14 16

70

51

30 30

19 19

2008 2013

Consumers increasingly ldquodoing morerdquo

globally who engaged in activity weekly or more often

copy GfK 2014| GfK DigiTension | September 23 2014 127

Attention spans are decreasing

Roper Reports Worldwide 2013 (mixed-mode trend core 25 markets age 15+) O2 httpwwwstatisticbraincomattention-span-statistics Associated Press httpwwwonlinegraduateprogramscominstant-america2009 data

30 of global consumers agree

ldquoIf a new technology product is not simple to use I lose interest in itrdquo (+2 pts from 2010)

1 in 4 people abandon a web page that takes more than four seconds to load

50 of mobile phone users abandon a page if it doesnrsquot load in 10 seconds

8 million reduction of searches on Google when slowing the results by just 410th of a second

28 Proportion of words are read on an average web page (593 words)

27 minutes is the average length of single Internet video watched

copy GfK 2014| GfK DigiTension | September 23 2014 128

Roper Reports US Spring 2014 Q38 (top-2 box) Roper Reports Worldwide 2013 QJ1O2 (US filter 15+ top-2 box on 7-point scale)

Consumers Expect Real-timeInformation amp Brand Experiences

+ =of consumers expect to be able to access content regardless of the device or platform

77

42agree ldquoTo me it is important to always be reachable wherever I amrdquo

27agree ldquoI really need the shops amp services I use to be available at all timesrdquo

Google Glass observes and records the world

ldquo15 minutes for a quote is out of touchrdquo

7frac12 minutes could save you on car insurance

copy GfK 2014| GfK DigiTension | September 23 2014 129Roper Reports Worldwide 2013 (mixed mode core 25 countries) O4 O9

Super Connected Consumers whoManage the real-time world are Emerging

These active social media users are

of global consumers are Super Connected Consumers

Always on the lookout for new products services

Look for novelty fun even in

everyday items

Spends lots of time researching brands before making major purchases

Technology empowersthem to do this

Greater propensity to switch if dissatisfied with

product service

More likely to have switched from name brands to less

expensive alternatives

More likely to used money-saving strategies

to get the best deal

True in developing as well as developed

markets

17

copy GfK 2014| GfK DigiTension | September 23 2014 130Roper Reports US 2012 Fall Core Q10 11 (online) RRUS 2000-1 Q92 93 (in-person)

Americans continue showing a greater openness and desire towards automation

A car that drives for you when you donrsquot feel like driving

Robots that do household tasks like cleaning amp cooking

Refrigerators that re-order groceries for you

4932

2000 2012

4635

3124

copy GfK 2014| GfK DigiTension | September 23 2014 131

Time saving solutions are the most critical

What is innovation to you

Easier way of doing something (78)

Faster way of doing something (72)

Something I didnrsquot know I needed (44)

Something that my friends will notice (29)

Roper Reports US 2013 February (Telecell) Q4

copy GfK 2014| GfK DigiTension | September 23 2014 132

NEST Most people leave the house at one temperature and forget to change it So Nest learns your schedule programs itself and can be controlled from your phone Teach it well and Nest can lower your heating and cooling bills up to 20

Devices get smarter and more interconnected as we move toward the lsquoInternet of Thingsrsquo

Automation

Coordination

Roomba

httpnestcomliving-with-nest

Computer-controlled sensors find open parking spaces based on their estimation of the proximity of other vehicles Once an open space is detected it directs the vehicles steering wheel to parallel park the car The driver controls the speed of the car via the gas and brake pedals the maneuvering of the vehicle into the parking space is done by the car itself

httponlinewsjcomarticleSB10001424052748703734504575125883649914708html

Anticipation

The ldquoInternet of Thingsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 133

Anticipated Actions | Nissan Paint

>

copy GfK 2014| GfK DigiTension | September 23 2014 134

Email kathysheehangfkcom

bloggfkcom

Mobile

Blog

M +1 212 464 7972

copy GfK 2014| GfK DigiTension | September 23 2014 135

  • Slide 1
  • Slide 2
  • GfK digitension
  • Slide 4
  • Integration is key for delivering true richness
  • Our new organisation model research skills versus industry e
  • Connecting the dots
  • Slide 8
  • A fast changing consumer driven digital age
  • The explosion of digital devices and internet accessibility hav
  • And consumers expect brands to fit their flexible always conne
  • With consumerrsquos fast adoption of social media everything is mor
  • As a result purchase pathways can be extremely complex
  • We have integrated these new evolutions in our RampD and research
  • Slide 15
  • Exploring the mobile web and the people who use ithellip
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Event app
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Slide 58
  • Slide 59
  • Introduction
  • Slide 61
  • Chicken
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Getting to me
  • Slide 110
  • 2014| A new world of hyper-personalization
  • 2014 | A world of worry about personal future
  • Expenditures become extensions of experience
  • A world that seems increasingly against me
  • Getting to Me | A Narrowing Focus
  • Breaking away from the crowd
  • A growing focus on intimacy
  • A new social calculus
  • Personal fulfillment is a rising priority
  • Others are a declining priority
  • The drive will be toward accelerated intimacy
  • See The Future - Innovation Opportunity Area 1 | Bio-design
  • Slide 123
  • Alzheimers Ecuador Making it personal
  • Slide 125
  • Consumers increasingly ldquodoing morerdquo
  • Attention spans are decreasing
  • Consumers Expect Real-time Information amp Brand Experiences
  • Super Connected Consumers who Manage the real-time world are Em
  • Americans continue showing a greater openness and desire toward
  • Time saving solutions are the most critical
  • Slide 132
  • Anticipated Actions | Nissan Paint
  • Slide 134
  • Slide 135
Page 54: Presentatie plenair 1 - Jef Staes, Kathy Sheehan

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

What are 3D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

3D-Smarts 3D-COMPETENCES

TALENTSDIVERSITY-VALUE

PASSIONEVOLUTION-SUFFERING

INFORMATIONFLOW

ACTIONRESULT-DOPAMINELearning is a physical process

Real learning only happens when you

are in the groove with your talents

Jef Staes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Whats the impact of theglobal 3D-Smart wave

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global 3D-Innovation WavePowered by 3D-Smarts4

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Information Innovation

There are nosecrets anymore

3D-SMARTS

Passion in Evolutio

n

EntrepreneurshipBright Creative

Creative Destruction

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Introduction

Ships in trouble

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Chicken

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We face an ldquoExtinction Level Eventrdquo for 2D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The Rise and Fall of My Generation hellip

Power of the market the world hellip

Information Shortage Information Luxury

2D-Age

3D-Age

INFO FUELED

Rise2D-Smarts

Fall2D-Smarts

Rise3D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global SOS

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global SOS

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organizations in Search of a New Balance5

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Power of the market the world hellip

2D-Organizations2D-Balance

In search ofa New Balance

3D-Organizations3D-Balance

Switch3D

Business Innovationpowered by

Culture Innovation

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Its a revolution hellipItrsquos a drama hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Power of the market

Time

3D-Organizations3D-Balance

2D-Organizations2D-Balance

3D-Age2D-Age

Threat or opportunity

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

ldquoTough Statement

People who see 3D as a threat

have more power than people who

see 3D as an opportunity

A = Affirmative B = Negative

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We have to face the dramarsquos

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We have to reinventInnovation Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

From Continuous Improvementto Continuous Innovation6

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

CONSENSUSBased Improvement

2D-Information

2D-Smart Creativity

2D-Entrepreneurship

CONFLICTBased Innovation

3D-Information

3D-Smart Creativity

3D-Entrepreneurship

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Learning from the jungle hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Where is the source of the bio-diversity in a jungle

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

hellip at the edge (verge)

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Open Innovation starts at the edge

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Result a red monkey

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Drop the red monkey in the middle what happens

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red MonkeyHunters

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red Monkeyreg Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic EvolutionRed Monkey Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

Red Monkey Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS

SETTLERS

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation is a battle field

Comprehendthe battlefield

WHY

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS

SETTLERS

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation = Networking

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Who are the best networkers

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation is the resultof a red monkey that

has survived a conflict

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Recipe for successful innovation in 3D

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red MonkeyInnovation Management7

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Believers only

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We need Organic Evolution

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

OrganicEvolution

CREATORS

PIONEERS

FOLLOWERSSETTLERS

MISSIONING

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The most important word

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

3D-RESPECT

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Our Consensus Modelhas to change into a

ldquoRespectfulrdquo Conflict Model

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The second most important sticker

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

0032 472 61 71 51

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

copy GfK 2014| GfK DigiTension | September 23 2014 109

GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen

Kathy Sheehan | kathysheehangfkcom

copy GfK 2014| GfK DigiTension | September 23 2014 110

ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo

--- GfK Consumer Trends

the future of a marketrdquo

GfK Consumer Trends

copy GfK 2014| GfK DigiTension | September 23 2014 111

2014| A new world of hyper-personalization

copy GfK 2014| GfK DigiTension | September 23 2014 112

ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0

2014 | A world of worry about personal future

In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student

says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times

copy GfK 2014| GfK DigiTension | September 23 2014 113

ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter

Expenditures become extensions of experience

ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that

speak to you and will remain in your liferdquo

copy GfK 2014| GfK DigiTension | September 23 2014 114

A world that seems increasingly against me

Riots in Sweden

Political amp economic turmoil in Middle East

New questions about strength of Chinarsquos

long-bullish economyProtests in Brazil

Nothing is secret Nothing is private

Protests in Turkey

copy GfK 2014| GfK DigiTension | September 23 2014 115

Getting to Me | A Narrowing Focus

copy GfK 2014| GfK DigiTension | September 23 2014 116

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2

Breaking away from the crowd

-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average

globally versus 91 hours in 2009)

-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)

copy GfK 2014| GfK DigiTension | September 23 2014 117

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1

A growing focus on intimacy

ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value

+6 ranks from 2008 12 among 54 Personal Values

copy GfK 2014| GfK DigiTension | September 23 2014 118

A new social calculus

Asset In this crazy stressful world you have to focus on the things that

keep you on track and happy

Liability Too much time is wasted on things that arenrsquot important ndash who

really needs 900 ldquofriendsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 119

Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

Personal fulfillment is a rising priority

ExcitementldquoHaving stimulating experiencesrdquo

Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)

IndividualityldquoBeing different from othersrdquo

+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)

Curiosity ldquoWanting to explore and learn about new thingsrdquo

+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)

+6 +7

+8

copy GfK 2014| GfK DigiTension | September 23 2014 120

Others are a declining priority

-5-8

-4

Social stability ldquoSeeking stability of societyrdquo

Globally -8 to 29

Helpfulness ldquoMaking the effort to assist othersrdquo

-5 to 30

Friendship ldquoHaving close supportive friendsrdquo

-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

-11

Respecting AncestorsldquoSeeking stability of societyrdquo

Globally -11 ranks from 2008 to 28 today

copy GfK 2014| GfK DigiTension | September 23 2014 121

The drive will be toward accelerated intimacy

ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my

right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo

ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013

copy GfK 2014| GfK DigiTension | September 23 2014 122

See The Future - Innovation Opportunity Area 1 | Bio-design

Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions

copy GfK 2014| GfK DigiTension | September 23 2014 123

Three vectors exploring increasingly complex bio-data

Measure Me

Sense Me

Be Me

DNA-based skin care program

Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points

Cortex3D printing of customized exo-casts

Tissue regenerationAllows for custom reconstruction of body parts

Glybera ndash 2012First gene therapy treatment approved by European Commission

SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions

Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state

TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants

copy GfK 2014| GfK DigiTension | September 23 2014 124

Alzheimers Ecuador Making it personal

124

>

copy GfK 2014| GfK DigiTension | September 23 2014 125

Multi-tasking lifestyles and growing comfort with automation drive consumers to seek out solutions that anticipate plan and execute increasingly complex decision-making tasks using a variety of personal social and behavioral inputs

See The Future - Innovation Opportunity Area 2 | Anticipated Lifestyle

copy GfK 2014| GfK DigiTension | September 23 2014 126Roper Reports Worldwide 2008 and 2013 (short trend core 25 markets) QB2

Shop groceries Cooking for fun Eat on the go Planmanage finances

Home DIY Gardeningyardwork

62

42

21 23

14 16

70

51

30 30

19 19

2008 2013

Consumers increasingly ldquodoing morerdquo

globally who engaged in activity weekly or more often

copy GfK 2014| GfK DigiTension | September 23 2014 127

Attention spans are decreasing

Roper Reports Worldwide 2013 (mixed-mode trend core 25 markets age 15+) O2 httpwwwstatisticbraincomattention-span-statistics Associated Press httpwwwonlinegraduateprogramscominstant-america2009 data

30 of global consumers agree

ldquoIf a new technology product is not simple to use I lose interest in itrdquo (+2 pts from 2010)

1 in 4 people abandon a web page that takes more than four seconds to load

50 of mobile phone users abandon a page if it doesnrsquot load in 10 seconds

8 million reduction of searches on Google when slowing the results by just 410th of a second

28 Proportion of words are read on an average web page (593 words)

27 minutes is the average length of single Internet video watched

copy GfK 2014| GfK DigiTension | September 23 2014 128

Roper Reports US Spring 2014 Q38 (top-2 box) Roper Reports Worldwide 2013 QJ1O2 (US filter 15+ top-2 box on 7-point scale)

Consumers Expect Real-timeInformation amp Brand Experiences

+ =of consumers expect to be able to access content regardless of the device or platform

77

42agree ldquoTo me it is important to always be reachable wherever I amrdquo

27agree ldquoI really need the shops amp services I use to be available at all timesrdquo

Google Glass observes and records the world

ldquo15 minutes for a quote is out of touchrdquo

7frac12 minutes could save you on car insurance

copy GfK 2014| GfK DigiTension | September 23 2014 129Roper Reports Worldwide 2013 (mixed mode core 25 countries) O4 O9

Super Connected Consumers whoManage the real-time world are Emerging

These active social media users are

of global consumers are Super Connected Consumers

Always on the lookout for new products services

Look for novelty fun even in

everyday items

Spends lots of time researching brands before making major purchases

Technology empowersthem to do this

Greater propensity to switch if dissatisfied with

product service

More likely to have switched from name brands to less

expensive alternatives

More likely to used money-saving strategies

to get the best deal

True in developing as well as developed

markets

17

copy GfK 2014| GfK DigiTension | September 23 2014 130Roper Reports US 2012 Fall Core Q10 11 (online) RRUS 2000-1 Q92 93 (in-person)

Americans continue showing a greater openness and desire towards automation

A car that drives for you when you donrsquot feel like driving

Robots that do household tasks like cleaning amp cooking

Refrigerators that re-order groceries for you

4932

2000 2012

4635

3124

copy GfK 2014| GfK DigiTension | September 23 2014 131

Time saving solutions are the most critical

What is innovation to you

Easier way of doing something (78)

Faster way of doing something (72)

Something I didnrsquot know I needed (44)

Something that my friends will notice (29)

Roper Reports US 2013 February (Telecell) Q4

copy GfK 2014| GfK DigiTension | September 23 2014 132

NEST Most people leave the house at one temperature and forget to change it So Nest learns your schedule programs itself and can be controlled from your phone Teach it well and Nest can lower your heating and cooling bills up to 20

Devices get smarter and more interconnected as we move toward the lsquoInternet of Thingsrsquo

Automation

Coordination

Roomba

httpnestcomliving-with-nest

Computer-controlled sensors find open parking spaces based on their estimation of the proximity of other vehicles Once an open space is detected it directs the vehicles steering wheel to parallel park the car The driver controls the speed of the car via the gas and brake pedals the maneuvering of the vehicle into the parking space is done by the car itself

httponlinewsjcomarticleSB10001424052748703734504575125883649914708html

Anticipation

The ldquoInternet of Thingsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 133

Anticipated Actions | Nissan Paint

>

copy GfK 2014| GfK DigiTension | September 23 2014 134

Email kathysheehangfkcom

bloggfkcom

Mobile

Blog

M +1 212 464 7972

copy GfK 2014| GfK DigiTension | September 23 2014 135

  • Slide 1
  • Slide 2
  • GfK digitension
  • Slide 4
  • Integration is key for delivering true richness
  • Our new organisation model research skills versus industry e
  • Connecting the dots
  • Slide 8
  • A fast changing consumer driven digital age
  • The explosion of digital devices and internet accessibility hav
  • And consumers expect brands to fit their flexible always conne
  • With consumerrsquos fast adoption of social media everything is mor
  • As a result purchase pathways can be extremely complex
  • We have integrated these new evolutions in our RampD and research
  • Slide 15
  • Exploring the mobile web and the people who use ithellip
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Event app
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Slide 58
  • Slide 59
  • Introduction
  • Slide 61
  • Chicken
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Getting to me
  • Slide 110
  • 2014| A new world of hyper-personalization
  • 2014 | A world of worry about personal future
  • Expenditures become extensions of experience
  • A world that seems increasingly against me
  • Getting to Me | A Narrowing Focus
  • Breaking away from the crowd
  • A growing focus on intimacy
  • A new social calculus
  • Personal fulfillment is a rising priority
  • Others are a declining priority
  • The drive will be toward accelerated intimacy
  • See The Future - Innovation Opportunity Area 1 | Bio-design
  • Slide 123
  • Alzheimers Ecuador Making it personal
  • Slide 125
  • Consumers increasingly ldquodoing morerdquo
  • Attention spans are decreasing
  • Consumers Expect Real-time Information amp Brand Experiences
  • Super Connected Consumers who Manage the real-time world are Em
  • Americans continue showing a greater openness and desire toward
  • Time saving solutions are the most critical
  • Slide 132
  • Anticipated Actions | Nissan Paint
  • Slide 134
  • Slide 135
Page 55: Presentatie plenair 1 - Jef Staes, Kathy Sheehan

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

3D-Smarts 3D-COMPETENCES

TALENTSDIVERSITY-VALUE

PASSIONEVOLUTION-SUFFERING

INFORMATIONFLOW

ACTIONRESULT-DOPAMINELearning is a physical process

Real learning only happens when you

are in the groove with your talents

Jef Staes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Whats the impact of theglobal 3D-Smart wave

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global 3D-Innovation WavePowered by 3D-Smarts4

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Information Innovation

There are nosecrets anymore

3D-SMARTS

Passion in Evolutio

n

EntrepreneurshipBright Creative

Creative Destruction

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Introduction

Ships in trouble

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Chicken

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We face an ldquoExtinction Level Eventrdquo for 2D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The Rise and Fall of My Generation hellip

Power of the market the world hellip

Information Shortage Information Luxury

2D-Age

3D-Age

INFO FUELED

Rise2D-Smarts

Fall2D-Smarts

Rise3D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global SOS

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global SOS

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organizations in Search of a New Balance5

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Power of the market the world hellip

2D-Organizations2D-Balance

In search ofa New Balance

3D-Organizations3D-Balance

Switch3D

Business Innovationpowered by

Culture Innovation

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Its a revolution hellipItrsquos a drama hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Power of the market

Time

3D-Organizations3D-Balance

2D-Organizations2D-Balance

3D-Age2D-Age

Threat or opportunity

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

ldquoTough Statement

People who see 3D as a threat

have more power than people who

see 3D as an opportunity

A = Affirmative B = Negative

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We have to face the dramarsquos

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We have to reinventInnovation Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

From Continuous Improvementto Continuous Innovation6

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

CONSENSUSBased Improvement

2D-Information

2D-Smart Creativity

2D-Entrepreneurship

CONFLICTBased Innovation

3D-Information

3D-Smart Creativity

3D-Entrepreneurship

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Learning from the jungle hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Where is the source of the bio-diversity in a jungle

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

hellip at the edge (verge)

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Open Innovation starts at the edge

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Result a red monkey

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Drop the red monkey in the middle what happens

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red MonkeyHunters

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red Monkeyreg Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic EvolutionRed Monkey Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

Red Monkey Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS

SETTLERS

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation is a battle field

Comprehendthe battlefield

WHY

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS

SETTLERS

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation = Networking

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Who are the best networkers

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation is the resultof a red monkey that

has survived a conflict

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Recipe for successful innovation in 3D

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red MonkeyInnovation Management7

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Believers only

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We need Organic Evolution

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

OrganicEvolution

CREATORS

PIONEERS

FOLLOWERSSETTLERS

MISSIONING

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The most important word

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

3D-RESPECT

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Our Consensus Modelhas to change into a

ldquoRespectfulrdquo Conflict Model

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The second most important sticker

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

0032 472 61 71 51

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

copy GfK 2014| GfK DigiTension | September 23 2014 109

GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen

Kathy Sheehan | kathysheehangfkcom

copy GfK 2014| GfK DigiTension | September 23 2014 110

ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo

--- GfK Consumer Trends

the future of a marketrdquo

GfK Consumer Trends

copy GfK 2014| GfK DigiTension | September 23 2014 111

2014| A new world of hyper-personalization

copy GfK 2014| GfK DigiTension | September 23 2014 112

ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0

2014 | A world of worry about personal future

In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student

says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times

copy GfK 2014| GfK DigiTension | September 23 2014 113

ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter

Expenditures become extensions of experience

ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that

speak to you and will remain in your liferdquo

copy GfK 2014| GfK DigiTension | September 23 2014 114

A world that seems increasingly against me

Riots in Sweden

Political amp economic turmoil in Middle East

New questions about strength of Chinarsquos

long-bullish economyProtests in Brazil

Nothing is secret Nothing is private

Protests in Turkey

copy GfK 2014| GfK DigiTension | September 23 2014 115

Getting to Me | A Narrowing Focus

copy GfK 2014| GfK DigiTension | September 23 2014 116

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2

Breaking away from the crowd

-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average

globally versus 91 hours in 2009)

-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)

copy GfK 2014| GfK DigiTension | September 23 2014 117

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1

A growing focus on intimacy

ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value

+6 ranks from 2008 12 among 54 Personal Values

copy GfK 2014| GfK DigiTension | September 23 2014 118

A new social calculus

Asset In this crazy stressful world you have to focus on the things that

keep you on track and happy

Liability Too much time is wasted on things that arenrsquot important ndash who

really needs 900 ldquofriendsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 119

Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

Personal fulfillment is a rising priority

ExcitementldquoHaving stimulating experiencesrdquo

Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)

IndividualityldquoBeing different from othersrdquo

+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)

Curiosity ldquoWanting to explore and learn about new thingsrdquo

+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)

+6 +7

+8

copy GfK 2014| GfK DigiTension | September 23 2014 120

Others are a declining priority

-5-8

-4

Social stability ldquoSeeking stability of societyrdquo

Globally -8 to 29

Helpfulness ldquoMaking the effort to assist othersrdquo

-5 to 30

Friendship ldquoHaving close supportive friendsrdquo

-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

-11

Respecting AncestorsldquoSeeking stability of societyrdquo

Globally -11 ranks from 2008 to 28 today

copy GfK 2014| GfK DigiTension | September 23 2014 121

The drive will be toward accelerated intimacy

ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my

right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo

ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013

copy GfK 2014| GfK DigiTension | September 23 2014 122

See The Future - Innovation Opportunity Area 1 | Bio-design

Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions

copy GfK 2014| GfK DigiTension | September 23 2014 123

Three vectors exploring increasingly complex bio-data

Measure Me

Sense Me

Be Me

DNA-based skin care program

Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points

Cortex3D printing of customized exo-casts

Tissue regenerationAllows for custom reconstruction of body parts

Glybera ndash 2012First gene therapy treatment approved by European Commission

SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions

Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state

TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants

copy GfK 2014| GfK DigiTension | September 23 2014 124

Alzheimers Ecuador Making it personal

124

>

copy GfK 2014| GfK DigiTension | September 23 2014 125

Multi-tasking lifestyles and growing comfort with automation drive consumers to seek out solutions that anticipate plan and execute increasingly complex decision-making tasks using a variety of personal social and behavioral inputs

See The Future - Innovation Opportunity Area 2 | Anticipated Lifestyle

copy GfK 2014| GfK DigiTension | September 23 2014 126Roper Reports Worldwide 2008 and 2013 (short trend core 25 markets) QB2

Shop groceries Cooking for fun Eat on the go Planmanage finances

Home DIY Gardeningyardwork

62

42

21 23

14 16

70

51

30 30

19 19

2008 2013

Consumers increasingly ldquodoing morerdquo

globally who engaged in activity weekly or more often

copy GfK 2014| GfK DigiTension | September 23 2014 127

Attention spans are decreasing

Roper Reports Worldwide 2013 (mixed-mode trend core 25 markets age 15+) O2 httpwwwstatisticbraincomattention-span-statistics Associated Press httpwwwonlinegraduateprogramscominstant-america2009 data

30 of global consumers agree

ldquoIf a new technology product is not simple to use I lose interest in itrdquo (+2 pts from 2010)

1 in 4 people abandon a web page that takes more than four seconds to load

50 of mobile phone users abandon a page if it doesnrsquot load in 10 seconds

8 million reduction of searches on Google when slowing the results by just 410th of a second

28 Proportion of words are read on an average web page (593 words)

27 minutes is the average length of single Internet video watched

copy GfK 2014| GfK DigiTension | September 23 2014 128

Roper Reports US Spring 2014 Q38 (top-2 box) Roper Reports Worldwide 2013 QJ1O2 (US filter 15+ top-2 box on 7-point scale)

Consumers Expect Real-timeInformation amp Brand Experiences

+ =of consumers expect to be able to access content regardless of the device or platform

77

42agree ldquoTo me it is important to always be reachable wherever I amrdquo

27agree ldquoI really need the shops amp services I use to be available at all timesrdquo

Google Glass observes and records the world

ldquo15 minutes for a quote is out of touchrdquo

7frac12 minutes could save you on car insurance

copy GfK 2014| GfK DigiTension | September 23 2014 129Roper Reports Worldwide 2013 (mixed mode core 25 countries) O4 O9

Super Connected Consumers whoManage the real-time world are Emerging

These active social media users are

of global consumers are Super Connected Consumers

Always on the lookout for new products services

Look for novelty fun even in

everyday items

Spends lots of time researching brands before making major purchases

Technology empowersthem to do this

Greater propensity to switch if dissatisfied with

product service

More likely to have switched from name brands to less

expensive alternatives

More likely to used money-saving strategies

to get the best deal

True in developing as well as developed

markets

17

copy GfK 2014| GfK DigiTension | September 23 2014 130Roper Reports US 2012 Fall Core Q10 11 (online) RRUS 2000-1 Q92 93 (in-person)

Americans continue showing a greater openness and desire towards automation

A car that drives for you when you donrsquot feel like driving

Robots that do household tasks like cleaning amp cooking

Refrigerators that re-order groceries for you

4932

2000 2012

4635

3124

copy GfK 2014| GfK DigiTension | September 23 2014 131

Time saving solutions are the most critical

What is innovation to you

Easier way of doing something (78)

Faster way of doing something (72)

Something I didnrsquot know I needed (44)

Something that my friends will notice (29)

Roper Reports US 2013 February (Telecell) Q4

copy GfK 2014| GfK DigiTension | September 23 2014 132

NEST Most people leave the house at one temperature and forget to change it So Nest learns your schedule programs itself and can be controlled from your phone Teach it well and Nest can lower your heating and cooling bills up to 20

Devices get smarter and more interconnected as we move toward the lsquoInternet of Thingsrsquo

Automation

Coordination

Roomba

httpnestcomliving-with-nest

Computer-controlled sensors find open parking spaces based on their estimation of the proximity of other vehicles Once an open space is detected it directs the vehicles steering wheel to parallel park the car The driver controls the speed of the car via the gas and brake pedals the maneuvering of the vehicle into the parking space is done by the car itself

httponlinewsjcomarticleSB10001424052748703734504575125883649914708html

Anticipation

The ldquoInternet of Thingsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 133

Anticipated Actions | Nissan Paint

>

copy GfK 2014| GfK DigiTension | September 23 2014 134

Email kathysheehangfkcom

bloggfkcom

Mobile

Blog

M +1 212 464 7972

copy GfK 2014| GfK DigiTension | September 23 2014 135

  • Slide 1
  • Slide 2
  • GfK digitension
  • Slide 4
  • Integration is key for delivering true richness
  • Our new organisation model research skills versus industry e
  • Connecting the dots
  • Slide 8
  • A fast changing consumer driven digital age
  • The explosion of digital devices and internet accessibility hav
  • And consumers expect brands to fit their flexible always conne
  • With consumerrsquos fast adoption of social media everything is mor
  • As a result purchase pathways can be extremely complex
  • We have integrated these new evolutions in our RampD and research
  • Slide 15
  • Exploring the mobile web and the people who use ithellip
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Event app
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Slide 58
  • Slide 59
  • Introduction
  • Slide 61
  • Chicken
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Getting to me
  • Slide 110
  • 2014| A new world of hyper-personalization
  • 2014 | A world of worry about personal future
  • Expenditures become extensions of experience
  • A world that seems increasingly against me
  • Getting to Me | A Narrowing Focus
  • Breaking away from the crowd
  • A growing focus on intimacy
  • A new social calculus
  • Personal fulfillment is a rising priority
  • Others are a declining priority
  • The drive will be toward accelerated intimacy
  • See The Future - Innovation Opportunity Area 1 | Bio-design
  • Slide 123
  • Alzheimers Ecuador Making it personal
  • Slide 125
  • Consumers increasingly ldquodoing morerdquo
  • Attention spans are decreasing
  • Consumers Expect Real-time Information amp Brand Experiences
  • Super Connected Consumers who Manage the real-time world are Em
  • Americans continue showing a greater openness and desire toward
  • Time saving solutions are the most critical
  • Slide 132
  • Anticipated Actions | Nissan Paint
  • Slide 134
  • Slide 135
Page 56: Presentatie plenair 1 - Jef Staes, Kathy Sheehan

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Whats the impact of theglobal 3D-Smart wave

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global 3D-Innovation WavePowered by 3D-Smarts4

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Information Innovation

There are nosecrets anymore

3D-SMARTS

Passion in Evolutio

n

EntrepreneurshipBright Creative

Creative Destruction

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Introduction

Ships in trouble

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Chicken

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We face an ldquoExtinction Level Eventrdquo for 2D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The Rise and Fall of My Generation hellip

Power of the market the world hellip

Information Shortage Information Luxury

2D-Age

3D-Age

INFO FUELED

Rise2D-Smarts

Fall2D-Smarts

Rise3D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global SOS

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global SOS

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organizations in Search of a New Balance5

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Power of the market the world hellip

2D-Organizations2D-Balance

In search ofa New Balance

3D-Organizations3D-Balance

Switch3D

Business Innovationpowered by

Culture Innovation

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Its a revolution hellipItrsquos a drama hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Power of the market

Time

3D-Organizations3D-Balance

2D-Organizations2D-Balance

3D-Age2D-Age

Threat or opportunity

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

ldquoTough Statement

People who see 3D as a threat

have more power than people who

see 3D as an opportunity

A = Affirmative B = Negative

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We have to face the dramarsquos

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We have to reinventInnovation Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

From Continuous Improvementto Continuous Innovation6

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

CONSENSUSBased Improvement

2D-Information

2D-Smart Creativity

2D-Entrepreneurship

CONFLICTBased Innovation

3D-Information

3D-Smart Creativity

3D-Entrepreneurship

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Learning from the jungle hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Where is the source of the bio-diversity in a jungle

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

hellip at the edge (verge)

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Open Innovation starts at the edge

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Result a red monkey

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Drop the red monkey in the middle what happens

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red MonkeyHunters

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red Monkeyreg Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic EvolutionRed Monkey Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

Red Monkey Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS

SETTLERS

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation is a battle field

Comprehendthe battlefield

WHY

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS

SETTLERS

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation = Networking

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Who are the best networkers

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation is the resultof a red monkey that

has survived a conflict

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Recipe for successful innovation in 3D

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red MonkeyInnovation Management7

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Believers only

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We need Organic Evolution

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

OrganicEvolution

CREATORS

PIONEERS

FOLLOWERSSETTLERS

MISSIONING

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The most important word

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

3D-RESPECT

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Our Consensus Modelhas to change into a

ldquoRespectfulrdquo Conflict Model

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The second most important sticker

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

0032 472 61 71 51

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

copy GfK 2014| GfK DigiTension | September 23 2014 109

GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen

Kathy Sheehan | kathysheehangfkcom

copy GfK 2014| GfK DigiTension | September 23 2014 110

ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo

--- GfK Consumer Trends

the future of a marketrdquo

GfK Consumer Trends

copy GfK 2014| GfK DigiTension | September 23 2014 111

2014| A new world of hyper-personalization

copy GfK 2014| GfK DigiTension | September 23 2014 112

ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0

2014 | A world of worry about personal future

In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student

says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times

copy GfK 2014| GfK DigiTension | September 23 2014 113

ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter

Expenditures become extensions of experience

ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that

speak to you and will remain in your liferdquo

copy GfK 2014| GfK DigiTension | September 23 2014 114

A world that seems increasingly against me

Riots in Sweden

Political amp economic turmoil in Middle East

New questions about strength of Chinarsquos

long-bullish economyProtests in Brazil

Nothing is secret Nothing is private

Protests in Turkey

copy GfK 2014| GfK DigiTension | September 23 2014 115

Getting to Me | A Narrowing Focus

copy GfK 2014| GfK DigiTension | September 23 2014 116

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2

Breaking away from the crowd

-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average

globally versus 91 hours in 2009)

-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)

copy GfK 2014| GfK DigiTension | September 23 2014 117

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1

A growing focus on intimacy

ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value

+6 ranks from 2008 12 among 54 Personal Values

copy GfK 2014| GfK DigiTension | September 23 2014 118

A new social calculus

Asset In this crazy stressful world you have to focus on the things that

keep you on track and happy

Liability Too much time is wasted on things that arenrsquot important ndash who

really needs 900 ldquofriendsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 119

Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

Personal fulfillment is a rising priority

ExcitementldquoHaving stimulating experiencesrdquo

Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)

IndividualityldquoBeing different from othersrdquo

+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)

Curiosity ldquoWanting to explore and learn about new thingsrdquo

+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)

+6 +7

+8

copy GfK 2014| GfK DigiTension | September 23 2014 120

Others are a declining priority

-5-8

-4

Social stability ldquoSeeking stability of societyrdquo

Globally -8 to 29

Helpfulness ldquoMaking the effort to assist othersrdquo

-5 to 30

Friendship ldquoHaving close supportive friendsrdquo

-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

-11

Respecting AncestorsldquoSeeking stability of societyrdquo

Globally -11 ranks from 2008 to 28 today

copy GfK 2014| GfK DigiTension | September 23 2014 121

The drive will be toward accelerated intimacy

ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my

right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo

ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013

copy GfK 2014| GfK DigiTension | September 23 2014 122

See The Future - Innovation Opportunity Area 1 | Bio-design

Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions

copy GfK 2014| GfK DigiTension | September 23 2014 123

Three vectors exploring increasingly complex bio-data

Measure Me

Sense Me

Be Me

DNA-based skin care program

Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points

Cortex3D printing of customized exo-casts

Tissue regenerationAllows for custom reconstruction of body parts

Glybera ndash 2012First gene therapy treatment approved by European Commission

SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions

Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state

TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants

copy GfK 2014| GfK DigiTension | September 23 2014 124

Alzheimers Ecuador Making it personal

124

>

copy GfK 2014| GfK DigiTension | September 23 2014 125

Multi-tasking lifestyles and growing comfort with automation drive consumers to seek out solutions that anticipate plan and execute increasingly complex decision-making tasks using a variety of personal social and behavioral inputs

See The Future - Innovation Opportunity Area 2 | Anticipated Lifestyle

copy GfK 2014| GfK DigiTension | September 23 2014 126Roper Reports Worldwide 2008 and 2013 (short trend core 25 markets) QB2

Shop groceries Cooking for fun Eat on the go Planmanage finances

Home DIY Gardeningyardwork

62

42

21 23

14 16

70

51

30 30

19 19

2008 2013

Consumers increasingly ldquodoing morerdquo

globally who engaged in activity weekly or more often

copy GfK 2014| GfK DigiTension | September 23 2014 127

Attention spans are decreasing

Roper Reports Worldwide 2013 (mixed-mode trend core 25 markets age 15+) O2 httpwwwstatisticbraincomattention-span-statistics Associated Press httpwwwonlinegraduateprogramscominstant-america2009 data

30 of global consumers agree

ldquoIf a new technology product is not simple to use I lose interest in itrdquo (+2 pts from 2010)

1 in 4 people abandon a web page that takes more than four seconds to load

50 of mobile phone users abandon a page if it doesnrsquot load in 10 seconds

8 million reduction of searches on Google when slowing the results by just 410th of a second

28 Proportion of words are read on an average web page (593 words)

27 minutes is the average length of single Internet video watched

copy GfK 2014| GfK DigiTension | September 23 2014 128

Roper Reports US Spring 2014 Q38 (top-2 box) Roper Reports Worldwide 2013 QJ1O2 (US filter 15+ top-2 box on 7-point scale)

Consumers Expect Real-timeInformation amp Brand Experiences

+ =of consumers expect to be able to access content regardless of the device or platform

77

42agree ldquoTo me it is important to always be reachable wherever I amrdquo

27agree ldquoI really need the shops amp services I use to be available at all timesrdquo

Google Glass observes and records the world

ldquo15 minutes for a quote is out of touchrdquo

7frac12 minutes could save you on car insurance

copy GfK 2014| GfK DigiTension | September 23 2014 129Roper Reports Worldwide 2013 (mixed mode core 25 countries) O4 O9

Super Connected Consumers whoManage the real-time world are Emerging

These active social media users are

of global consumers are Super Connected Consumers

Always on the lookout for new products services

Look for novelty fun even in

everyday items

Spends lots of time researching brands before making major purchases

Technology empowersthem to do this

Greater propensity to switch if dissatisfied with

product service

More likely to have switched from name brands to less

expensive alternatives

More likely to used money-saving strategies

to get the best deal

True in developing as well as developed

markets

17

copy GfK 2014| GfK DigiTension | September 23 2014 130Roper Reports US 2012 Fall Core Q10 11 (online) RRUS 2000-1 Q92 93 (in-person)

Americans continue showing a greater openness and desire towards automation

A car that drives for you when you donrsquot feel like driving

Robots that do household tasks like cleaning amp cooking

Refrigerators that re-order groceries for you

4932

2000 2012

4635

3124

copy GfK 2014| GfK DigiTension | September 23 2014 131

Time saving solutions are the most critical

What is innovation to you

Easier way of doing something (78)

Faster way of doing something (72)

Something I didnrsquot know I needed (44)

Something that my friends will notice (29)

Roper Reports US 2013 February (Telecell) Q4

copy GfK 2014| GfK DigiTension | September 23 2014 132

NEST Most people leave the house at one temperature and forget to change it So Nest learns your schedule programs itself and can be controlled from your phone Teach it well and Nest can lower your heating and cooling bills up to 20

Devices get smarter and more interconnected as we move toward the lsquoInternet of Thingsrsquo

Automation

Coordination

Roomba

httpnestcomliving-with-nest

Computer-controlled sensors find open parking spaces based on their estimation of the proximity of other vehicles Once an open space is detected it directs the vehicles steering wheel to parallel park the car The driver controls the speed of the car via the gas and brake pedals the maneuvering of the vehicle into the parking space is done by the car itself

httponlinewsjcomarticleSB10001424052748703734504575125883649914708html

Anticipation

The ldquoInternet of Thingsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 133

Anticipated Actions | Nissan Paint

>

copy GfK 2014| GfK DigiTension | September 23 2014 134

Email kathysheehangfkcom

bloggfkcom

Mobile

Blog

M +1 212 464 7972

copy GfK 2014| GfK DigiTension | September 23 2014 135

  • Slide 1
  • Slide 2
  • GfK digitension
  • Slide 4
  • Integration is key for delivering true richness
  • Our new organisation model research skills versus industry e
  • Connecting the dots
  • Slide 8
  • A fast changing consumer driven digital age
  • The explosion of digital devices and internet accessibility hav
  • And consumers expect brands to fit their flexible always conne
  • With consumerrsquos fast adoption of social media everything is mor
  • As a result purchase pathways can be extremely complex
  • We have integrated these new evolutions in our RampD and research
  • Slide 15
  • Exploring the mobile web and the people who use ithellip
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Event app
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Slide 58
  • Slide 59
  • Introduction
  • Slide 61
  • Chicken
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Getting to me
  • Slide 110
  • 2014| A new world of hyper-personalization
  • 2014 | A world of worry about personal future
  • Expenditures become extensions of experience
  • A world that seems increasingly against me
  • Getting to Me | A Narrowing Focus
  • Breaking away from the crowd
  • A growing focus on intimacy
  • A new social calculus
  • Personal fulfillment is a rising priority
  • Others are a declining priority
  • The drive will be toward accelerated intimacy
  • See The Future - Innovation Opportunity Area 1 | Bio-design
  • Slide 123
  • Alzheimers Ecuador Making it personal
  • Slide 125
  • Consumers increasingly ldquodoing morerdquo
  • Attention spans are decreasing
  • Consumers Expect Real-time Information amp Brand Experiences
  • Super Connected Consumers who Manage the real-time world are Em
  • Americans continue showing a greater openness and desire toward
  • Time saving solutions are the most critical
  • Slide 132
  • Anticipated Actions | Nissan Paint
  • Slide 134
  • Slide 135
Page 57: Presentatie plenair 1 - Jef Staes, Kathy Sheehan

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global 3D-Innovation WavePowered by 3D-Smarts4

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Information Innovation

There are nosecrets anymore

3D-SMARTS

Passion in Evolutio

n

EntrepreneurshipBright Creative

Creative Destruction

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Introduction

Ships in trouble

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Chicken

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We face an ldquoExtinction Level Eventrdquo for 2D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The Rise and Fall of My Generation hellip

Power of the market the world hellip

Information Shortage Information Luxury

2D-Age

3D-Age

INFO FUELED

Rise2D-Smarts

Fall2D-Smarts

Rise3D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global SOS

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global SOS

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organizations in Search of a New Balance5

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Power of the market the world hellip

2D-Organizations2D-Balance

In search ofa New Balance

3D-Organizations3D-Balance

Switch3D

Business Innovationpowered by

Culture Innovation

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Its a revolution hellipItrsquos a drama hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Power of the market

Time

3D-Organizations3D-Balance

2D-Organizations2D-Balance

3D-Age2D-Age

Threat or opportunity

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

ldquoTough Statement

People who see 3D as a threat

have more power than people who

see 3D as an opportunity

A = Affirmative B = Negative

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We have to face the dramarsquos

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We have to reinventInnovation Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

From Continuous Improvementto Continuous Innovation6

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

CONSENSUSBased Improvement

2D-Information

2D-Smart Creativity

2D-Entrepreneurship

CONFLICTBased Innovation

3D-Information

3D-Smart Creativity

3D-Entrepreneurship

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Learning from the jungle hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Where is the source of the bio-diversity in a jungle

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

hellip at the edge (verge)

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Open Innovation starts at the edge

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Result a red monkey

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Drop the red monkey in the middle what happens

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red MonkeyHunters

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red Monkeyreg Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic EvolutionRed Monkey Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

Red Monkey Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS

SETTLERS

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation is a battle field

Comprehendthe battlefield

WHY

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS

SETTLERS

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation = Networking

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Who are the best networkers

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation is the resultof a red monkey that

has survived a conflict

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Recipe for successful innovation in 3D

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red MonkeyInnovation Management7

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Believers only

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We need Organic Evolution

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

OrganicEvolution

CREATORS

PIONEERS

FOLLOWERSSETTLERS

MISSIONING

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The most important word

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

3D-RESPECT

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Our Consensus Modelhas to change into a

ldquoRespectfulrdquo Conflict Model

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The second most important sticker

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

0032 472 61 71 51

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

copy GfK 2014| GfK DigiTension | September 23 2014 109

GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen

Kathy Sheehan | kathysheehangfkcom

copy GfK 2014| GfK DigiTension | September 23 2014 110

ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo

--- GfK Consumer Trends

the future of a marketrdquo

GfK Consumer Trends

copy GfK 2014| GfK DigiTension | September 23 2014 111

2014| A new world of hyper-personalization

copy GfK 2014| GfK DigiTension | September 23 2014 112

ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0

2014 | A world of worry about personal future

In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student

says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times

copy GfK 2014| GfK DigiTension | September 23 2014 113

ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter

Expenditures become extensions of experience

ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that

speak to you and will remain in your liferdquo

copy GfK 2014| GfK DigiTension | September 23 2014 114

A world that seems increasingly against me

Riots in Sweden

Political amp economic turmoil in Middle East

New questions about strength of Chinarsquos

long-bullish economyProtests in Brazil

Nothing is secret Nothing is private

Protests in Turkey

copy GfK 2014| GfK DigiTension | September 23 2014 115

Getting to Me | A Narrowing Focus

copy GfK 2014| GfK DigiTension | September 23 2014 116

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2

Breaking away from the crowd

-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average

globally versus 91 hours in 2009)

-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)

copy GfK 2014| GfK DigiTension | September 23 2014 117

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1

A growing focus on intimacy

ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value

+6 ranks from 2008 12 among 54 Personal Values

copy GfK 2014| GfK DigiTension | September 23 2014 118

A new social calculus

Asset In this crazy stressful world you have to focus on the things that

keep you on track and happy

Liability Too much time is wasted on things that arenrsquot important ndash who

really needs 900 ldquofriendsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 119

Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

Personal fulfillment is a rising priority

ExcitementldquoHaving stimulating experiencesrdquo

Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)

IndividualityldquoBeing different from othersrdquo

+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)

Curiosity ldquoWanting to explore and learn about new thingsrdquo

+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)

+6 +7

+8

copy GfK 2014| GfK DigiTension | September 23 2014 120

Others are a declining priority

-5-8

-4

Social stability ldquoSeeking stability of societyrdquo

Globally -8 to 29

Helpfulness ldquoMaking the effort to assist othersrdquo

-5 to 30

Friendship ldquoHaving close supportive friendsrdquo

-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

-11

Respecting AncestorsldquoSeeking stability of societyrdquo

Globally -11 ranks from 2008 to 28 today

copy GfK 2014| GfK DigiTension | September 23 2014 121

The drive will be toward accelerated intimacy

ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my

right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo

ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013

copy GfK 2014| GfK DigiTension | September 23 2014 122

See The Future - Innovation Opportunity Area 1 | Bio-design

Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions

copy GfK 2014| GfK DigiTension | September 23 2014 123

Three vectors exploring increasingly complex bio-data

Measure Me

Sense Me

Be Me

DNA-based skin care program

Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points

Cortex3D printing of customized exo-casts

Tissue regenerationAllows for custom reconstruction of body parts

Glybera ndash 2012First gene therapy treatment approved by European Commission

SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions

Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state

TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants

copy GfK 2014| GfK DigiTension | September 23 2014 124

Alzheimers Ecuador Making it personal

124

>

copy GfK 2014| GfK DigiTension | September 23 2014 125

Multi-tasking lifestyles and growing comfort with automation drive consumers to seek out solutions that anticipate plan and execute increasingly complex decision-making tasks using a variety of personal social and behavioral inputs

See The Future - Innovation Opportunity Area 2 | Anticipated Lifestyle

copy GfK 2014| GfK DigiTension | September 23 2014 126Roper Reports Worldwide 2008 and 2013 (short trend core 25 markets) QB2

Shop groceries Cooking for fun Eat on the go Planmanage finances

Home DIY Gardeningyardwork

62

42

21 23

14 16

70

51

30 30

19 19

2008 2013

Consumers increasingly ldquodoing morerdquo

globally who engaged in activity weekly or more often

copy GfK 2014| GfK DigiTension | September 23 2014 127

Attention spans are decreasing

Roper Reports Worldwide 2013 (mixed-mode trend core 25 markets age 15+) O2 httpwwwstatisticbraincomattention-span-statistics Associated Press httpwwwonlinegraduateprogramscominstant-america2009 data

30 of global consumers agree

ldquoIf a new technology product is not simple to use I lose interest in itrdquo (+2 pts from 2010)

1 in 4 people abandon a web page that takes more than four seconds to load

50 of mobile phone users abandon a page if it doesnrsquot load in 10 seconds

8 million reduction of searches on Google when slowing the results by just 410th of a second

28 Proportion of words are read on an average web page (593 words)

27 minutes is the average length of single Internet video watched

copy GfK 2014| GfK DigiTension | September 23 2014 128

Roper Reports US Spring 2014 Q38 (top-2 box) Roper Reports Worldwide 2013 QJ1O2 (US filter 15+ top-2 box on 7-point scale)

Consumers Expect Real-timeInformation amp Brand Experiences

+ =of consumers expect to be able to access content regardless of the device or platform

77

42agree ldquoTo me it is important to always be reachable wherever I amrdquo

27agree ldquoI really need the shops amp services I use to be available at all timesrdquo

Google Glass observes and records the world

ldquo15 minutes for a quote is out of touchrdquo

7frac12 minutes could save you on car insurance

copy GfK 2014| GfK DigiTension | September 23 2014 129Roper Reports Worldwide 2013 (mixed mode core 25 countries) O4 O9

Super Connected Consumers whoManage the real-time world are Emerging

These active social media users are

of global consumers are Super Connected Consumers

Always on the lookout for new products services

Look for novelty fun even in

everyday items

Spends lots of time researching brands before making major purchases

Technology empowersthem to do this

Greater propensity to switch if dissatisfied with

product service

More likely to have switched from name brands to less

expensive alternatives

More likely to used money-saving strategies

to get the best deal

True in developing as well as developed

markets

17

copy GfK 2014| GfK DigiTension | September 23 2014 130Roper Reports US 2012 Fall Core Q10 11 (online) RRUS 2000-1 Q92 93 (in-person)

Americans continue showing a greater openness and desire towards automation

A car that drives for you when you donrsquot feel like driving

Robots that do household tasks like cleaning amp cooking

Refrigerators that re-order groceries for you

4932

2000 2012

4635

3124

copy GfK 2014| GfK DigiTension | September 23 2014 131

Time saving solutions are the most critical

What is innovation to you

Easier way of doing something (78)

Faster way of doing something (72)

Something I didnrsquot know I needed (44)

Something that my friends will notice (29)

Roper Reports US 2013 February (Telecell) Q4

copy GfK 2014| GfK DigiTension | September 23 2014 132

NEST Most people leave the house at one temperature and forget to change it So Nest learns your schedule programs itself and can be controlled from your phone Teach it well and Nest can lower your heating and cooling bills up to 20

Devices get smarter and more interconnected as we move toward the lsquoInternet of Thingsrsquo

Automation

Coordination

Roomba

httpnestcomliving-with-nest

Computer-controlled sensors find open parking spaces based on their estimation of the proximity of other vehicles Once an open space is detected it directs the vehicles steering wheel to parallel park the car The driver controls the speed of the car via the gas and brake pedals the maneuvering of the vehicle into the parking space is done by the car itself

httponlinewsjcomarticleSB10001424052748703734504575125883649914708html

Anticipation

The ldquoInternet of Thingsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 133

Anticipated Actions | Nissan Paint

>

copy GfK 2014| GfK DigiTension | September 23 2014 134

Email kathysheehangfkcom

bloggfkcom

Mobile

Blog

M +1 212 464 7972

copy GfK 2014| GfK DigiTension | September 23 2014 135

  • Slide 1
  • Slide 2
  • GfK digitension
  • Slide 4
  • Integration is key for delivering true richness
  • Our new organisation model research skills versus industry e
  • Connecting the dots
  • Slide 8
  • A fast changing consumer driven digital age
  • The explosion of digital devices and internet accessibility hav
  • And consumers expect brands to fit their flexible always conne
  • With consumerrsquos fast adoption of social media everything is mor
  • As a result purchase pathways can be extremely complex
  • We have integrated these new evolutions in our RampD and research
  • Slide 15
  • Exploring the mobile web and the people who use ithellip
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Event app
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Slide 58
  • Slide 59
  • Introduction
  • Slide 61
  • Chicken
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Getting to me
  • Slide 110
  • 2014| A new world of hyper-personalization
  • 2014 | A world of worry about personal future
  • Expenditures become extensions of experience
  • A world that seems increasingly against me
  • Getting to Me | A Narrowing Focus
  • Breaking away from the crowd
  • A growing focus on intimacy
  • A new social calculus
  • Personal fulfillment is a rising priority
  • Others are a declining priority
  • The drive will be toward accelerated intimacy
  • See The Future - Innovation Opportunity Area 1 | Bio-design
  • Slide 123
  • Alzheimers Ecuador Making it personal
  • Slide 125
  • Consumers increasingly ldquodoing morerdquo
  • Attention spans are decreasing
  • Consumers Expect Real-time Information amp Brand Experiences
  • Super Connected Consumers who Manage the real-time world are Em
  • Americans continue showing a greater openness and desire toward
  • Time saving solutions are the most critical
  • Slide 132
  • Anticipated Actions | Nissan Paint
  • Slide 134
  • Slide 135
Page 58: Presentatie plenair 1 - Jef Staes, Kathy Sheehan

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Information Innovation

There are nosecrets anymore

3D-SMARTS

Passion in Evolutio

n

EntrepreneurshipBright Creative

Creative Destruction

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Introduction

Ships in trouble

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Chicken

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We face an ldquoExtinction Level Eventrdquo for 2D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The Rise and Fall of My Generation hellip

Power of the market the world hellip

Information Shortage Information Luxury

2D-Age

3D-Age

INFO FUELED

Rise2D-Smarts

Fall2D-Smarts

Rise3D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global SOS

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global SOS

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organizations in Search of a New Balance5

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Power of the market the world hellip

2D-Organizations2D-Balance

In search ofa New Balance

3D-Organizations3D-Balance

Switch3D

Business Innovationpowered by

Culture Innovation

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Its a revolution hellipItrsquos a drama hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Power of the market

Time

3D-Organizations3D-Balance

2D-Organizations2D-Balance

3D-Age2D-Age

Threat or opportunity

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

ldquoTough Statement

People who see 3D as a threat

have more power than people who

see 3D as an opportunity

A = Affirmative B = Negative

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We have to face the dramarsquos

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We have to reinventInnovation Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

From Continuous Improvementto Continuous Innovation6

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

CONSENSUSBased Improvement

2D-Information

2D-Smart Creativity

2D-Entrepreneurship

CONFLICTBased Innovation

3D-Information

3D-Smart Creativity

3D-Entrepreneurship

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Learning from the jungle hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Where is the source of the bio-diversity in a jungle

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

hellip at the edge (verge)

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Open Innovation starts at the edge

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Result a red monkey

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Drop the red monkey in the middle what happens

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red MonkeyHunters

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red Monkeyreg Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic EvolutionRed Monkey Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

Red Monkey Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS

SETTLERS

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation is a battle field

Comprehendthe battlefield

WHY

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS

SETTLERS

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation = Networking

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Who are the best networkers

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation is the resultof a red monkey that

has survived a conflict

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Recipe for successful innovation in 3D

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red MonkeyInnovation Management7

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Believers only

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We need Organic Evolution

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

OrganicEvolution

CREATORS

PIONEERS

FOLLOWERSSETTLERS

MISSIONING

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The most important word

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

3D-RESPECT

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Our Consensus Modelhas to change into a

ldquoRespectfulrdquo Conflict Model

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The second most important sticker

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

0032 472 61 71 51

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

copy GfK 2014| GfK DigiTension | September 23 2014 109

GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen

Kathy Sheehan | kathysheehangfkcom

copy GfK 2014| GfK DigiTension | September 23 2014 110

ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo

--- GfK Consumer Trends

the future of a marketrdquo

GfK Consumer Trends

copy GfK 2014| GfK DigiTension | September 23 2014 111

2014| A new world of hyper-personalization

copy GfK 2014| GfK DigiTension | September 23 2014 112

ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0

2014 | A world of worry about personal future

In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student

says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times

copy GfK 2014| GfK DigiTension | September 23 2014 113

ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter

Expenditures become extensions of experience

ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that

speak to you and will remain in your liferdquo

copy GfK 2014| GfK DigiTension | September 23 2014 114

A world that seems increasingly against me

Riots in Sweden

Political amp economic turmoil in Middle East

New questions about strength of Chinarsquos

long-bullish economyProtests in Brazil

Nothing is secret Nothing is private

Protests in Turkey

copy GfK 2014| GfK DigiTension | September 23 2014 115

Getting to Me | A Narrowing Focus

copy GfK 2014| GfK DigiTension | September 23 2014 116

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2

Breaking away from the crowd

-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average

globally versus 91 hours in 2009)

-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)

copy GfK 2014| GfK DigiTension | September 23 2014 117

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1

A growing focus on intimacy

ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value

+6 ranks from 2008 12 among 54 Personal Values

copy GfK 2014| GfK DigiTension | September 23 2014 118

A new social calculus

Asset In this crazy stressful world you have to focus on the things that

keep you on track and happy

Liability Too much time is wasted on things that arenrsquot important ndash who

really needs 900 ldquofriendsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 119

Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

Personal fulfillment is a rising priority

ExcitementldquoHaving stimulating experiencesrdquo

Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)

IndividualityldquoBeing different from othersrdquo

+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)

Curiosity ldquoWanting to explore and learn about new thingsrdquo

+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)

+6 +7

+8

copy GfK 2014| GfK DigiTension | September 23 2014 120

Others are a declining priority

-5-8

-4

Social stability ldquoSeeking stability of societyrdquo

Globally -8 to 29

Helpfulness ldquoMaking the effort to assist othersrdquo

-5 to 30

Friendship ldquoHaving close supportive friendsrdquo

-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

-11

Respecting AncestorsldquoSeeking stability of societyrdquo

Globally -11 ranks from 2008 to 28 today

copy GfK 2014| GfK DigiTension | September 23 2014 121

The drive will be toward accelerated intimacy

ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my

right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo

ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013

copy GfK 2014| GfK DigiTension | September 23 2014 122

See The Future - Innovation Opportunity Area 1 | Bio-design

Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions

copy GfK 2014| GfK DigiTension | September 23 2014 123

Three vectors exploring increasingly complex bio-data

Measure Me

Sense Me

Be Me

DNA-based skin care program

Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points

Cortex3D printing of customized exo-casts

Tissue regenerationAllows for custom reconstruction of body parts

Glybera ndash 2012First gene therapy treatment approved by European Commission

SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions

Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state

TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants

copy GfK 2014| GfK DigiTension | September 23 2014 124

Alzheimers Ecuador Making it personal

124

>

copy GfK 2014| GfK DigiTension | September 23 2014 125

Multi-tasking lifestyles and growing comfort with automation drive consumers to seek out solutions that anticipate plan and execute increasingly complex decision-making tasks using a variety of personal social and behavioral inputs

See The Future - Innovation Opportunity Area 2 | Anticipated Lifestyle

copy GfK 2014| GfK DigiTension | September 23 2014 126Roper Reports Worldwide 2008 and 2013 (short trend core 25 markets) QB2

Shop groceries Cooking for fun Eat on the go Planmanage finances

Home DIY Gardeningyardwork

62

42

21 23

14 16

70

51

30 30

19 19

2008 2013

Consumers increasingly ldquodoing morerdquo

globally who engaged in activity weekly or more often

copy GfK 2014| GfK DigiTension | September 23 2014 127

Attention spans are decreasing

Roper Reports Worldwide 2013 (mixed-mode trend core 25 markets age 15+) O2 httpwwwstatisticbraincomattention-span-statistics Associated Press httpwwwonlinegraduateprogramscominstant-america2009 data

30 of global consumers agree

ldquoIf a new technology product is not simple to use I lose interest in itrdquo (+2 pts from 2010)

1 in 4 people abandon a web page that takes more than four seconds to load

50 of mobile phone users abandon a page if it doesnrsquot load in 10 seconds

8 million reduction of searches on Google when slowing the results by just 410th of a second

28 Proportion of words are read on an average web page (593 words)

27 minutes is the average length of single Internet video watched

copy GfK 2014| GfK DigiTension | September 23 2014 128

Roper Reports US Spring 2014 Q38 (top-2 box) Roper Reports Worldwide 2013 QJ1O2 (US filter 15+ top-2 box on 7-point scale)

Consumers Expect Real-timeInformation amp Brand Experiences

+ =of consumers expect to be able to access content regardless of the device or platform

77

42agree ldquoTo me it is important to always be reachable wherever I amrdquo

27agree ldquoI really need the shops amp services I use to be available at all timesrdquo

Google Glass observes and records the world

ldquo15 minutes for a quote is out of touchrdquo

7frac12 minutes could save you on car insurance

copy GfK 2014| GfK DigiTension | September 23 2014 129Roper Reports Worldwide 2013 (mixed mode core 25 countries) O4 O9

Super Connected Consumers whoManage the real-time world are Emerging

These active social media users are

of global consumers are Super Connected Consumers

Always on the lookout for new products services

Look for novelty fun even in

everyday items

Spends lots of time researching brands before making major purchases

Technology empowersthem to do this

Greater propensity to switch if dissatisfied with

product service

More likely to have switched from name brands to less

expensive alternatives

More likely to used money-saving strategies

to get the best deal

True in developing as well as developed

markets

17

copy GfK 2014| GfK DigiTension | September 23 2014 130Roper Reports US 2012 Fall Core Q10 11 (online) RRUS 2000-1 Q92 93 (in-person)

Americans continue showing a greater openness and desire towards automation

A car that drives for you when you donrsquot feel like driving

Robots that do household tasks like cleaning amp cooking

Refrigerators that re-order groceries for you

4932

2000 2012

4635

3124

copy GfK 2014| GfK DigiTension | September 23 2014 131

Time saving solutions are the most critical

What is innovation to you

Easier way of doing something (78)

Faster way of doing something (72)

Something I didnrsquot know I needed (44)

Something that my friends will notice (29)

Roper Reports US 2013 February (Telecell) Q4

copy GfK 2014| GfK DigiTension | September 23 2014 132

NEST Most people leave the house at one temperature and forget to change it So Nest learns your schedule programs itself and can be controlled from your phone Teach it well and Nest can lower your heating and cooling bills up to 20

Devices get smarter and more interconnected as we move toward the lsquoInternet of Thingsrsquo

Automation

Coordination

Roomba

httpnestcomliving-with-nest

Computer-controlled sensors find open parking spaces based on their estimation of the proximity of other vehicles Once an open space is detected it directs the vehicles steering wheel to parallel park the car The driver controls the speed of the car via the gas and brake pedals the maneuvering of the vehicle into the parking space is done by the car itself

httponlinewsjcomarticleSB10001424052748703734504575125883649914708html

Anticipation

The ldquoInternet of Thingsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 133

Anticipated Actions | Nissan Paint

>

copy GfK 2014| GfK DigiTension | September 23 2014 134

Email kathysheehangfkcom

bloggfkcom

Mobile

Blog

M +1 212 464 7972

copy GfK 2014| GfK DigiTension | September 23 2014 135

  • Slide 1
  • Slide 2
  • GfK digitension
  • Slide 4
  • Integration is key for delivering true richness
  • Our new organisation model research skills versus industry e
  • Connecting the dots
  • Slide 8
  • A fast changing consumer driven digital age
  • The explosion of digital devices and internet accessibility hav
  • And consumers expect brands to fit their flexible always conne
  • With consumerrsquos fast adoption of social media everything is mor
  • As a result purchase pathways can be extremely complex
  • We have integrated these new evolutions in our RampD and research
  • Slide 15
  • Exploring the mobile web and the people who use ithellip
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Event app
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Slide 58
  • Slide 59
  • Introduction
  • Slide 61
  • Chicken
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Getting to me
  • Slide 110
  • 2014| A new world of hyper-personalization
  • 2014 | A world of worry about personal future
  • Expenditures become extensions of experience
  • A world that seems increasingly against me
  • Getting to Me | A Narrowing Focus
  • Breaking away from the crowd
  • A growing focus on intimacy
  • A new social calculus
  • Personal fulfillment is a rising priority
  • Others are a declining priority
  • The drive will be toward accelerated intimacy
  • See The Future - Innovation Opportunity Area 1 | Bio-design
  • Slide 123
  • Alzheimers Ecuador Making it personal
  • Slide 125
  • Consumers increasingly ldquodoing morerdquo
  • Attention spans are decreasing
  • Consumers Expect Real-time Information amp Brand Experiences
  • Super Connected Consumers who Manage the real-time world are Em
  • Americans continue showing a greater openness and desire toward
  • Time saving solutions are the most critical
  • Slide 132
  • Anticipated Actions | Nissan Paint
  • Slide 134
  • Slide 135
Page 59: Presentatie plenair 1 - Jef Staes, Kathy Sheehan

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Introduction

Ships in trouble

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Chicken

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We face an ldquoExtinction Level Eventrdquo for 2D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The Rise and Fall of My Generation hellip

Power of the market the world hellip

Information Shortage Information Luxury

2D-Age

3D-Age

INFO FUELED

Rise2D-Smarts

Fall2D-Smarts

Rise3D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global SOS

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global SOS

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organizations in Search of a New Balance5

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Power of the market the world hellip

2D-Organizations2D-Balance

In search ofa New Balance

3D-Organizations3D-Balance

Switch3D

Business Innovationpowered by

Culture Innovation

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Its a revolution hellipItrsquos a drama hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Power of the market

Time

3D-Organizations3D-Balance

2D-Organizations2D-Balance

3D-Age2D-Age

Threat or opportunity

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

ldquoTough Statement

People who see 3D as a threat

have more power than people who

see 3D as an opportunity

A = Affirmative B = Negative

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We have to face the dramarsquos

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We have to reinventInnovation Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

From Continuous Improvementto Continuous Innovation6

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

CONSENSUSBased Improvement

2D-Information

2D-Smart Creativity

2D-Entrepreneurship

CONFLICTBased Innovation

3D-Information

3D-Smart Creativity

3D-Entrepreneurship

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Learning from the jungle hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Where is the source of the bio-diversity in a jungle

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

hellip at the edge (verge)

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Open Innovation starts at the edge

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Result a red monkey

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Drop the red monkey in the middle what happens

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red MonkeyHunters

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red Monkeyreg Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic EvolutionRed Monkey Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

Red Monkey Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS

SETTLERS

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation is a battle field

Comprehendthe battlefield

WHY

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS

SETTLERS

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation = Networking

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Who are the best networkers

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation is the resultof a red monkey that

has survived a conflict

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Recipe for successful innovation in 3D

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red MonkeyInnovation Management7

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Believers only

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We need Organic Evolution

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

OrganicEvolution

CREATORS

PIONEERS

FOLLOWERSSETTLERS

MISSIONING

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The most important word

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

3D-RESPECT

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Our Consensus Modelhas to change into a

ldquoRespectfulrdquo Conflict Model

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The second most important sticker

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

0032 472 61 71 51

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

copy GfK 2014| GfK DigiTension | September 23 2014 109

GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen

Kathy Sheehan | kathysheehangfkcom

copy GfK 2014| GfK DigiTension | September 23 2014 110

ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo

--- GfK Consumer Trends

the future of a marketrdquo

GfK Consumer Trends

copy GfK 2014| GfK DigiTension | September 23 2014 111

2014| A new world of hyper-personalization

copy GfK 2014| GfK DigiTension | September 23 2014 112

ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0

2014 | A world of worry about personal future

In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student

says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times

copy GfK 2014| GfK DigiTension | September 23 2014 113

ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter

Expenditures become extensions of experience

ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that

speak to you and will remain in your liferdquo

copy GfK 2014| GfK DigiTension | September 23 2014 114

A world that seems increasingly against me

Riots in Sweden

Political amp economic turmoil in Middle East

New questions about strength of Chinarsquos

long-bullish economyProtests in Brazil

Nothing is secret Nothing is private

Protests in Turkey

copy GfK 2014| GfK DigiTension | September 23 2014 115

Getting to Me | A Narrowing Focus

copy GfK 2014| GfK DigiTension | September 23 2014 116

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2

Breaking away from the crowd

-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average

globally versus 91 hours in 2009)

-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)

copy GfK 2014| GfK DigiTension | September 23 2014 117

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1

A growing focus on intimacy

ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value

+6 ranks from 2008 12 among 54 Personal Values

copy GfK 2014| GfK DigiTension | September 23 2014 118

A new social calculus

Asset In this crazy stressful world you have to focus on the things that

keep you on track and happy

Liability Too much time is wasted on things that arenrsquot important ndash who

really needs 900 ldquofriendsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 119

Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

Personal fulfillment is a rising priority

ExcitementldquoHaving stimulating experiencesrdquo

Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)

IndividualityldquoBeing different from othersrdquo

+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)

Curiosity ldquoWanting to explore and learn about new thingsrdquo

+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)

+6 +7

+8

copy GfK 2014| GfK DigiTension | September 23 2014 120

Others are a declining priority

-5-8

-4

Social stability ldquoSeeking stability of societyrdquo

Globally -8 to 29

Helpfulness ldquoMaking the effort to assist othersrdquo

-5 to 30

Friendship ldquoHaving close supportive friendsrdquo

-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

-11

Respecting AncestorsldquoSeeking stability of societyrdquo

Globally -11 ranks from 2008 to 28 today

copy GfK 2014| GfK DigiTension | September 23 2014 121

The drive will be toward accelerated intimacy

ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my

right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo

ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013

copy GfK 2014| GfK DigiTension | September 23 2014 122

See The Future - Innovation Opportunity Area 1 | Bio-design

Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions

copy GfK 2014| GfK DigiTension | September 23 2014 123

Three vectors exploring increasingly complex bio-data

Measure Me

Sense Me

Be Me

DNA-based skin care program

Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points

Cortex3D printing of customized exo-casts

Tissue regenerationAllows for custom reconstruction of body parts

Glybera ndash 2012First gene therapy treatment approved by European Commission

SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions

Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state

TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants

copy GfK 2014| GfK DigiTension | September 23 2014 124

Alzheimers Ecuador Making it personal

124

>

copy GfK 2014| GfK DigiTension | September 23 2014 125

Multi-tasking lifestyles and growing comfort with automation drive consumers to seek out solutions that anticipate plan and execute increasingly complex decision-making tasks using a variety of personal social and behavioral inputs

See The Future - Innovation Opportunity Area 2 | Anticipated Lifestyle

copy GfK 2014| GfK DigiTension | September 23 2014 126Roper Reports Worldwide 2008 and 2013 (short trend core 25 markets) QB2

Shop groceries Cooking for fun Eat on the go Planmanage finances

Home DIY Gardeningyardwork

62

42

21 23

14 16

70

51

30 30

19 19

2008 2013

Consumers increasingly ldquodoing morerdquo

globally who engaged in activity weekly or more often

copy GfK 2014| GfK DigiTension | September 23 2014 127

Attention spans are decreasing

Roper Reports Worldwide 2013 (mixed-mode trend core 25 markets age 15+) O2 httpwwwstatisticbraincomattention-span-statistics Associated Press httpwwwonlinegraduateprogramscominstant-america2009 data

30 of global consumers agree

ldquoIf a new technology product is not simple to use I lose interest in itrdquo (+2 pts from 2010)

1 in 4 people abandon a web page that takes more than four seconds to load

50 of mobile phone users abandon a page if it doesnrsquot load in 10 seconds

8 million reduction of searches on Google when slowing the results by just 410th of a second

28 Proportion of words are read on an average web page (593 words)

27 minutes is the average length of single Internet video watched

copy GfK 2014| GfK DigiTension | September 23 2014 128

Roper Reports US Spring 2014 Q38 (top-2 box) Roper Reports Worldwide 2013 QJ1O2 (US filter 15+ top-2 box on 7-point scale)

Consumers Expect Real-timeInformation amp Brand Experiences

+ =of consumers expect to be able to access content regardless of the device or platform

77

42agree ldquoTo me it is important to always be reachable wherever I amrdquo

27agree ldquoI really need the shops amp services I use to be available at all timesrdquo

Google Glass observes and records the world

ldquo15 minutes for a quote is out of touchrdquo

7frac12 minutes could save you on car insurance

copy GfK 2014| GfK DigiTension | September 23 2014 129Roper Reports Worldwide 2013 (mixed mode core 25 countries) O4 O9

Super Connected Consumers whoManage the real-time world are Emerging

These active social media users are

of global consumers are Super Connected Consumers

Always on the lookout for new products services

Look for novelty fun even in

everyday items

Spends lots of time researching brands before making major purchases

Technology empowersthem to do this

Greater propensity to switch if dissatisfied with

product service

More likely to have switched from name brands to less

expensive alternatives

More likely to used money-saving strategies

to get the best deal

True in developing as well as developed

markets

17

copy GfK 2014| GfK DigiTension | September 23 2014 130Roper Reports US 2012 Fall Core Q10 11 (online) RRUS 2000-1 Q92 93 (in-person)

Americans continue showing a greater openness and desire towards automation

A car that drives for you when you donrsquot feel like driving

Robots that do household tasks like cleaning amp cooking

Refrigerators that re-order groceries for you

4932

2000 2012

4635

3124

copy GfK 2014| GfK DigiTension | September 23 2014 131

Time saving solutions are the most critical

What is innovation to you

Easier way of doing something (78)

Faster way of doing something (72)

Something I didnrsquot know I needed (44)

Something that my friends will notice (29)

Roper Reports US 2013 February (Telecell) Q4

copy GfK 2014| GfK DigiTension | September 23 2014 132

NEST Most people leave the house at one temperature and forget to change it So Nest learns your schedule programs itself and can be controlled from your phone Teach it well and Nest can lower your heating and cooling bills up to 20

Devices get smarter and more interconnected as we move toward the lsquoInternet of Thingsrsquo

Automation

Coordination

Roomba

httpnestcomliving-with-nest

Computer-controlled sensors find open parking spaces based on their estimation of the proximity of other vehicles Once an open space is detected it directs the vehicles steering wheel to parallel park the car The driver controls the speed of the car via the gas and brake pedals the maneuvering of the vehicle into the parking space is done by the car itself

httponlinewsjcomarticleSB10001424052748703734504575125883649914708html

Anticipation

The ldquoInternet of Thingsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 133

Anticipated Actions | Nissan Paint

>

copy GfK 2014| GfK DigiTension | September 23 2014 134

Email kathysheehangfkcom

bloggfkcom

Mobile

Blog

M +1 212 464 7972

copy GfK 2014| GfK DigiTension | September 23 2014 135

  • Slide 1
  • Slide 2
  • GfK digitension
  • Slide 4
  • Integration is key for delivering true richness
  • Our new organisation model research skills versus industry e
  • Connecting the dots
  • Slide 8
  • A fast changing consumer driven digital age
  • The explosion of digital devices and internet accessibility hav
  • And consumers expect brands to fit their flexible always conne
  • With consumerrsquos fast adoption of social media everything is mor
  • As a result purchase pathways can be extremely complex
  • We have integrated these new evolutions in our RampD and research
  • Slide 15
  • Exploring the mobile web and the people who use ithellip
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Event app
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Slide 58
  • Slide 59
  • Introduction
  • Slide 61
  • Chicken
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Getting to me
  • Slide 110
  • 2014| A new world of hyper-personalization
  • 2014 | A world of worry about personal future
  • Expenditures become extensions of experience
  • A world that seems increasingly against me
  • Getting to Me | A Narrowing Focus
  • Breaking away from the crowd
  • A growing focus on intimacy
  • A new social calculus
  • Personal fulfillment is a rising priority
  • Others are a declining priority
  • The drive will be toward accelerated intimacy
  • See The Future - Innovation Opportunity Area 1 | Bio-design
  • Slide 123
  • Alzheimers Ecuador Making it personal
  • Slide 125
  • Consumers increasingly ldquodoing morerdquo
  • Attention spans are decreasing
  • Consumers Expect Real-time Information amp Brand Experiences
  • Super Connected Consumers who Manage the real-time world are Em
  • Americans continue showing a greater openness and desire toward
  • Time saving solutions are the most critical
  • Slide 132
  • Anticipated Actions | Nissan Paint
  • Slide 134
  • Slide 135
Page 60: Presentatie plenair 1 - Jef Staes, Kathy Sheehan

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Chicken

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We face an ldquoExtinction Level Eventrdquo for 2D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The Rise and Fall of My Generation hellip

Power of the market the world hellip

Information Shortage Information Luxury

2D-Age

3D-Age

INFO FUELED

Rise2D-Smarts

Fall2D-Smarts

Rise3D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global SOS

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global SOS

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organizations in Search of a New Balance5

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Power of the market the world hellip

2D-Organizations2D-Balance

In search ofa New Balance

3D-Organizations3D-Balance

Switch3D

Business Innovationpowered by

Culture Innovation

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Its a revolution hellipItrsquos a drama hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Power of the market

Time

3D-Organizations3D-Balance

2D-Organizations2D-Balance

3D-Age2D-Age

Threat or opportunity

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

ldquoTough Statement

People who see 3D as a threat

have more power than people who

see 3D as an opportunity

A = Affirmative B = Negative

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We have to face the dramarsquos

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We have to reinventInnovation Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

From Continuous Improvementto Continuous Innovation6

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

CONSENSUSBased Improvement

2D-Information

2D-Smart Creativity

2D-Entrepreneurship

CONFLICTBased Innovation

3D-Information

3D-Smart Creativity

3D-Entrepreneurship

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Learning from the jungle hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Where is the source of the bio-diversity in a jungle

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

hellip at the edge (verge)

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Open Innovation starts at the edge

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Result a red monkey

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Drop the red monkey in the middle what happens

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red MonkeyHunters

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red Monkeyreg Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic EvolutionRed Monkey Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

Red Monkey Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS

SETTLERS

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation is a battle field

Comprehendthe battlefield

WHY

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS

SETTLERS

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation = Networking

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Who are the best networkers

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation is the resultof a red monkey that

has survived a conflict

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Recipe for successful innovation in 3D

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red MonkeyInnovation Management7

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Believers only

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We need Organic Evolution

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

OrganicEvolution

CREATORS

PIONEERS

FOLLOWERSSETTLERS

MISSIONING

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The most important word

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

3D-RESPECT

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Our Consensus Modelhas to change into a

ldquoRespectfulrdquo Conflict Model

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The second most important sticker

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

0032 472 61 71 51

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

copy GfK 2014| GfK DigiTension | September 23 2014 109

GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen

Kathy Sheehan | kathysheehangfkcom

copy GfK 2014| GfK DigiTension | September 23 2014 110

ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo

--- GfK Consumer Trends

the future of a marketrdquo

GfK Consumer Trends

copy GfK 2014| GfK DigiTension | September 23 2014 111

2014| A new world of hyper-personalization

copy GfK 2014| GfK DigiTension | September 23 2014 112

ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0

2014 | A world of worry about personal future

In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student

says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times

copy GfK 2014| GfK DigiTension | September 23 2014 113

ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter

Expenditures become extensions of experience

ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that

speak to you and will remain in your liferdquo

copy GfK 2014| GfK DigiTension | September 23 2014 114

A world that seems increasingly against me

Riots in Sweden

Political amp economic turmoil in Middle East

New questions about strength of Chinarsquos

long-bullish economyProtests in Brazil

Nothing is secret Nothing is private

Protests in Turkey

copy GfK 2014| GfK DigiTension | September 23 2014 115

Getting to Me | A Narrowing Focus

copy GfK 2014| GfK DigiTension | September 23 2014 116

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2

Breaking away from the crowd

-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average

globally versus 91 hours in 2009)

-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)

copy GfK 2014| GfK DigiTension | September 23 2014 117

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1

A growing focus on intimacy

ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value

+6 ranks from 2008 12 among 54 Personal Values

copy GfK 2014| GfK DigiTension | September 23 2014 118

A new social calculus

Asset In this crazy stressful world you have to focus on the things that

keep you on track and happy

Liability Too much time is wasted on things that arenrsquot important ndash who

really needs 900 ldquofriendsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 119

Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

Personal fulfillment is a rising priority

ExcitementldquoHaving stimulating experiencesrdquo

Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)

IndividualityldquoBeing different from othersrdquo

+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)

Curiosity ldquoWanting to explore and learn about new thingsrdquo

+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)

+6 +7

+8

copy GfK 2014| GfK DigiTension | September 23 2014 120

Others are a declining priority

-5-8

-4

Social stability ldquoSeeking stability of societyrdquo

Globally -8 to 29

Helpfulness ldquoMaking the effort to assist othersrdquo

-5 to 30

Friendship ldquoHaving close supportive friendsrdquo

-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

-11

Respecting AncestorsldquoSeeking stability of societyrdquo

Globally -11 ranks from 2008 to 28 today

copy GfK 2014| GfK DigiTension | September 23 2014 121

The drive will be toward accelerated intimacy

ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my

right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo

ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013

copy GfK 2014| GfK DigiTension | September 23 2014 122

See The Future - Innovation Opportunity Area 1 | Bio-design

Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions

copy GfK 2014| GfK DigiTension | September 23 2014 123

Three vectors exploring increasingly complex bio-data

Measure Me

Sense Me

Be Me

DNA-based skin care program

Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points

Cortex3D printing of customized exo-casts

Tissue regenerationAllows for custom reconstruction of body parts

Glybera ndash 2012First gene therapy treatment approved by European Commission

SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions

Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state

TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants

copy GfK 2014| GfK DigiTension | September 23 2014 124

Alzheimers Ecuador Making it personal

124

>

copy GfK 2014| GfK DigiTension | September 23 2014 125

Multi-tasking lifestyles and growing comfort with automation drive consumers to seek out solutions that anticipate plan and execute increasingly complex decision-making tasks using a variety of personal social and behavioral inputs

See The Future - Innovation Opportunity Area 2 | Anticipated Lifestyle

copy GfK 2014| GfK DigiTension | September 23 2014 126Roper Reports Worldwide 2008 and 2013 (short trend core 25 markets) QB2

Shop groceries Cooking for fun Eat on the go Planmanage finances

Home DIY Gardeningyardwork

62

42

21 23

14 16

70

51

30 30

19 19

2008 2013

Consumers increasingly ldquodoing morerdquo

globally who engaged in activity weekly or more often

copy GfK 2014| GfK DigiTension | September 23 2014 127

Attention spans are decreasing

Roper Reports Worldwide 2013 (mixed-mode trend core 25 markets age 15+) O2 httpwwwstatisticbraincomattention-span-statistics Associated Press httpwwwonlinegraduateprogramscominstant-america2009 data

30 of global consumers agree

ldquoIf a new technology product is not simple to use I lose interest in itrdquo (+2 pts from 2010)

1 in 4 people abandon a web page that takes more than four seconds to load

50 of mobile phone users abandon a page if it doesnrsquot load in 10 seconds

8 million reduction of searches on Google when slowing the results by just 410th of a second

28 Proportion of words are read on an average web page (593 words)

27 minutes is the average length of single Internet video watched

copy GfK 2014| GfK DigiTension | September 23 2014 128

Roper Reports US Spring 2014 Q38 (top-2 box) Roper Reports Worldwide 2013 QJ1O2 (US filter 15+ top-2 box on 7-point scale)

Consumers Expect Real-timeInformation amp Brand Experiences

+ =of consumers expect to be able to access content regardless of the device or platform

77

42agree ldquoTo me it is important to always be reachable wherever I amrdquo

27agree ldquoI really need the shops amp services I use to be available at all timesrdquo

Google Glass observes and records the world

ldquo15 minutes for a quote is out of touchrdquo

7frac12 minutes could save you on car insurance

copy GfK 2014| GfK DigiTension | September 23 2014 129Roper Reports Worldwide 2013 (mixed mode core 25 countries) O4 O9

Super Connected Consumers whoManage the real-time world are Emerging

These active social media users are

of global consumers are Super Connected Consumers

Always on the lookout for new products services

Look for novelty fun even in

everyday items

Spends lots of time researching brands before making major purchases

Technology empowersthem to do this

Greater propensity to switch if dissatisfied with

product service

More likely to have switched from name brands to less

expensive alternatives

More likely to used money-saving strategies

to get the best deal

True in developing as well as developed

markets

17

copy GfK 2014| GfK DigiTension | September 23 2014 130Roper Reports US 2012 Fall Core Q10 11 (online) RRUS 2000-1 Q92 93 (in-person)

Americans continue showing a greater openness and desire towards automation

A car that drives for you when you donrsquot feel like driving

Robots that do household tasks like cleaning amp cooking

Refrigerators that re-order groceries for you

4932

2000 2012

4635

3124

copy GfK 2014| GfK DigiTension | September 23 2014 131

Time saving solutions are the most critical

What is innovation to you

Easier way of doing something (78)

Faster way of doing something (72)

Something I didnrsquot know I needed (44)

Something that my friends will notice (29)

Roper Reports US 2013 February (Telecell) Q4

copy GfK 2014| GfK DigiTension | September 23 2014 132

NEST Most people leave the house at one temperature and forget to change it So Nest learns your schedule programs itself and can be controlled from your phone Teach it well and Nest can lower your heating and cooling bills up to 20

Devices get smarter and more interconnected as we move toward the lsquoInternet of Thingsrsquo

Automation

Coordination

Roomba

httpnestcomliving-with-nest

Computer-controlled sensors find open parking spaces based on their estimation of the proximity of other vehicles Once an open space is detected it directs the vehicles steering wheel to parallel park the car The driver controls the speed of the car via the gas and brake pedals the maneuvering of the vehicle into the parking space is done by the car itself

httponlinewsjcomarticleSB10001424052748703734504575125883649914708html

Anticipation

The ldquoInternet of Thingsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 133

Anticipated Actions | Nissan Paint

>

copy GfK 2014| GfK DigiTension | September 23 2014 134

Email kathysheehangfkcom

bloggfkcom

Mobile

Blog

M +1 212 464 7972

copy GfK 2014| GfK DigiTension | September 23 2014 135

  • Slide 1
  • Slide 2
  • GfK digitension
  • Slide 4
  • Integration is key for delivering true richness
  • Our new organisation model research skills versus industry e
  • Connecting the dots
  • Slide 8
  • A fast changing consumer driven digital age
  • The explosion of digital devices and internet accessibility hav
  • And consumers expect brands to fit their flexible always conne
  • With consumerrsquos fast adoption of social media everything is mor
  • As a result purchase pathways can be extremely complex
  • We have integrated these new evolutions in our RampD and research
  • Slide 15
  • Exploring the mobile web and the people who use ithellip
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Event app
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Slide 58
  • Slide 59
  • Introduction
  • Slide 61
  • Chicken
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Getting to me
  • Slide 110
  • 2014| A new world of hyper-personalization
  • 2014 | A world of worry about personal future
  • Expenditures become extensions of experience
  • A world that seems increasingly against me
  • Getting to Me | A Narrowing Focus
  • Breaking away from the crowd
  • A growing focus on intimacy
  • A new social calculus
  • Personal fulfillment is a rising priority
  • Others are a declining priority
  • The drive will be toward accelerated intimacy
  • See The Future - Innovation Opportunity Area 1 | Bio-design
  • Slide 123
  • Alzheimers Ecuador Making it personal
  • Slide 125
  • Consumers increasingly ldquodoing morerdquo
  • Attention spans are decreasing
  • Consumers Expect Real-time Information amp Brand Experiences
  • Super Connected Consumers who Manage the real-time world are Em
  • Americans continue showing a greater openness and desire toward
  • Time saving solutions are the most critical
  • Slide 132
  • Anticipated Actions | Nissan Paint
  • Slide 134
  • Slide 135
Page 61: Presentatie plenair 1 - Jef Staes, Kathy Sheehan

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Chicken

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We face an ldquoExtinction Level Eventrdquo for 2D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The Rise and Fall of My Generation hellip

Power of the market the world hellip

Information Shortage Information Luxury

2D-Age

3D-Age

INFO FUELED

Rise2D-Smarts

Fall2D-Smarts

Rise3D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global SOS

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global SOS

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organizations in Search of a New Balance5

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Power of the market the world hellip

2D-Organizations2D-Balance

In search ofa New Balance

3D-Organizations3D-Balance

Switch3D

Business Innovationpowered by

Culture Innovation

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Its a revolution hellipItrsquos a drama hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Power of the market

Time

3D-Organizations3D-Balance

2D-Organizations2D-Balance

3D-Age2D-Age

Threat or opportunity

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

ldquoTough Statement

People who see 3D as a threat

have more power than people who

see 3D as an opportunity

A = Affirmative B = Negative

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We have to face the dramarsquos

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We have to reinventInnovation Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

From Continuous Improvementto Continuous Innovation6

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

CONSENSUSBased Improvement

2D-Information

2D-Smart Creativity

2D-Entrepreneurship

CONFLICTBased Innovation

3D-Information

3D-Smart Creativity

3D-Entrepreneurship

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Learning from the jungle hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Where is the source of the bio-diversity in a jungle

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

hellip at the edge (verge)

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Open Innovation starts at the edge

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Result a red monkey

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Drop the red monkey in the middle what happens

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red MonkeyHunters

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red Monkeyreg Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic EvolutionRed Monkey Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

Red Monkey Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS

SETTLERS

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation is a battle field

Comprehendthe battlefield

WHY

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS

SETTLERS

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation = Networking

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Who are the best networkers

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation is the resultof a red monkey that

has survived a conflict

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Recipe for successful innovation in 3D

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red MonkeyInnovation Management7

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Believers only

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We need Organic Evolution

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

OrganicEvolution

CREATORS

PIONEERS

FOLLOWERSSETTLERS

MISSIONING

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The most important word

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

3D-RESPECT

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Our Consensus Modelhas to change into a

ldquoRespectfulrdquo Conflict Model

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The second most important sticker

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

0032 472 61 71 51

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

copy GfK 2014| GfK DigiTension | September 23 2014 109

GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen

Kathy Sheehan | kathysheehangfkcom

copy GfK 2014| GfK DigiTension | September 23 2014 110

ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo

--- GfK Consumer Trends

the future of a marketrdquo

GfK Consumer Trends

copy GfK 2014| GfK DigiTension | September 23 2014 111

2014| A new world of hyper-personalization

copy GfK 2014| GfK DigiTension | September 23 2014 112

ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0

2014 | A world of worry about personal future

In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student

says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times

copy GfK 2014| GfK DigiTension | September 23 2014 113

ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter

Expenditures become extensions of experience

ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that

speak to you and will remain in your liferdquo

copy GfK 2014| GfK DigiTension | September 23 2014 114

A world that seems increasingly against me

Riots in Sweden

Political amp economic turmoil in Middle East

New questions about strength of Chinarsquos

long-bullish economyProtests in Brazil

Nothing is secret Nothing is private

Protests in Turkey

copy GfK 2014| GfK DigiTension | September 23 2014 115

Getting to Me | A Narrowing Focus

copy GfK 2014| GfK DigiTension | September 23 2014 116

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2

Breaking away from the crowd

-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average

globally versus 91 hours in 2009)

-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)

copy GfK 2014| GfK DigiTension | September 23 2014 117

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1

A growing focus on intimacy

ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value

+6 ranks from 2008 12 among 54 Personal Values

copy GfK 2014| GfK DigiTension | September 23 2014 118

A new social calculus

Asset In this crazy stressful world you have to focus on the things that

keep you on track and happy

Liability Too much time is wasted on things that arenrsquot important ndash who

really needs 900 ldquofriendsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 119

Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

Personal fulfillment is a rising priority

ExcitementldquoHaving stimulating experiencesrdquo

Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)

IndividualityldquoBeing different from othersrdquo

+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)

Curiosity ldquoWanting to explore and learn about new thingsrdquo

+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)

+6 +7

+8

copy GfK 2014| GfK DigiTension | September 23 2014 120

Others are a declining priority

-5-8

-4

Social stability ldquoSeeking stability of societyrdquo

Globally -8 to 29

Helpfulness ldquoMaking the effort to assist othersrdquo

-5 to 30

Friendship ldquoHaving close supportive friendsrdquo

-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

-11

Respecting AncestorsldquoSeeking stability of societyrdquo

Globally -11 ranks from 2008 to 28 today

copy GfK 2014| GfK DigiTension | September 23 2014 121

The drive will be toward accelerated intimacy

ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my

right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo

ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013

copy GfK 2014| GfK DigiTension | September 23 2014 122

See The Future - Innovation Opportunity Area 1 | Bio-design

Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions

copy GfK 2014| GfK DigiTension | September 23 2014 123

Three vectors exploring increasingly complex bio-data

Measure Me

Sense Me

Be Me

DNA-based skin care program

Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points

Cortex3D printing of customized exo-casts

Tissue regenerationAllows for custom reconstruction of body parts

Glybera ndash 2012First gene therapy treatment approved by European Commission

SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions

Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state

TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants

copy GfK 2014| GfK DigiTension | September 23 2014 124

Alzheimers Ecuador Making it personal

124

>

copy GfK 2014| GfK DigiTension | September 23 2014 125

Multi-tasking lifestyles and growing comfort with automation drive consumers to seek out solutions that anticipate plan and execute increasingly complex decision-making tasks using a variety of personal social and behavioral inputs

See The Future - Innovation Opportunity Area 2 | Anticipated Lifestyle

copy GfK 2014| GfK DigiTension | September 23 2014 126Roper Reports Worldwide 2008 and 2013 (short trend core 25 markets) QB2

Shop groceries Cooking for fun Eat on the go Planmanage finances

Home DIY Gardeningyardwork

62

42

21 23

14 16

70

51

30 30

19 19

2008 2013

Consumers increasingly ldquodoing morerdquo

globally who engaged in activity weekly or more often

copy GfK 2014| GfK DigiTension | September 23 2014 127

Attention spans are decreasing

Roper Reports Worldwide 2013 (mixed-mode trend core 25 markets age 15+) O2 httpwwwstatisticbraincomattention-span-statistics Associated Press httpwwwonlinegraduateprogramscominstant-america2009 data

30 of global consumers agree

ldquoIf a new technology product is not simple to use I lose interest in itrdquo (+2 pts from 2010)

1 in 4 people abandon a web page that takes more than four seconds to load

50 of mobile phone users abandon a page if it doesnrsquot load in 10 seconds

8 million reduction of searches on Google when slowing the results by just 410th of a second

28 Proportion of words are read on an average web page (593 words)

27 minutes is the average length of single Internet video watched

copy GfK 2014| GfK DigiTension | September 23 2014 128

Roper Reports US Spring 2014 Q38 (top-2 box) Roper Reports Worldwide 2013 QJ1O2 (US filter 15+ top-2 box on 7-point scale)

Consumers Expect Real-timeInformation amp Brand Experiences

+ =of consumers expect to be able to access content regardless of the device or platform

77

42agree ldquoTo me it is important to always be reachable wherever I amrdquo

27agree ldquoI really need the shops amp services I use to be available at all timesrdquo

Google Glass observes and records the world

ldquo15 minutes for a quote is out of touchrdquo

7frac12 minutes could save you on car insurance

copy GfK 2014| GfK DigiTension | September 23 2014 129Roper Reports Worldwide 2013 (mixed mode core 25 countries) O4 O9

Super Connected Consumers whoManage the real-time world are Emerging

These active social media users are

of global consumers are Super Connected Consumers

Always on the lookout for new products services

Look for novelty fun even in

everyday items

Spends lots of time researching brands before making major purchases

Technology empowersthem to do this

Greater propensity to switch if dissatisfied with

product service

More likely to have switched from name brands to less

expensive alternatives

More likely to used money-saving strategies

to get the best deal

True in developing as well as developed

markets

17

copy GfK 2014| GfK DigiTension | September 23 2014 130Roper Reports US 2012 Fall Core Q10 11 (online) RRUS 2000-1 Q92 93 (in-person)

Americans continue showing a greater openness and desire towards automation

A car that drives for you when you donrsquot feel like driving

Robots that do household tasks like cleaning amp cooking

Refrigerators that re-order groceries for you

4932

2000 2012

4635

3124

copy GfK 2014| GfK DigiTension | September 23 2014 131

Time saving solutions are the most critical

What is innovation to you

Easier way of doing something (78)

Faster way of doing something (72)

Something I didnrsquot know I needed (44)

Something that my friends will notice (29)

Roper Reports US 2013 February (Telecell) Q4

copy GfK 2014| GfK DigiTension | September 23 2014 132

NEST Most people leave the house at one temperature and forget to change it So Nest learns your schedule programs itself and can be controlled from your phone Teach it well and Nest can lower your heating and cooling bills up to 20

Devices get smarter and more interconnected as we move toward the lsquoInternet of Thingsrsquo

Automation

Coordination

Roomba

httpnestcomliving-with-nest

Computer-controlled sensors find open parking spaces based on their estimation of the proximity of other vehicles Once an open space is detected it directs the vehicles steering wheel to parallel park the car The driver controls the speed of the car via the gas and brake pedals the maneuvering of the vehicle into the parking space is done by the car itself

httponlinewsjcomarticleSB10001424052748703734504575125883649914708html

Anticipation

The ldquoInternet of Thingsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 133

Anticipated Actions | Nissan Paint

>

copy GfK 2014| GfK DigiTension | September 23 2014 134

Email kathysheehangfkcom

bloggfkcom

Mobile

Blog

M +1 212 464 7972

copy GfK 2014| GfK DigiTension | September 23 2014 135

  • Slide 1
  • Slide 2
  • GfK digitension
  • Slide 4
  • Integration is key for delivering true richness
  • Our new organisation model research skills versus industry e
  • Connecting the dots
  • Slide 8
  • A fast changing consumer driven digital age
  • The explosion of digital devices and internet accessibility hav
  • And consumers expect brands to fit their flexible always conne
  • With consumerrsquos fast adoption of social media everything is mor
  • As a result purchase pathways can be extremely complex
  • We have integrated these new evolutions in our RampD and research
  • Slide 15
  • Exploring the mobile web and the people who use ithellip
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Event app
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Slide 58
  • Slide 59
  • Introduction
  • Slide 61
  • Chicken
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Getting to me
  • Slide 110
  • 2014| A new world of hyper-personalization
  • 2014 | A world of worry about personal future
  • Expenditures become extensions of experience
  • A world that seems increasingly against me
  • Getting to Me | A Narrowing Focus
  • Breaking away from the crowd
  • A growing focus on intimacy
  • A new social calculus
  • Personal fulfillment is a rising priority
  • Others are a declining priority
  • The drive will be toward accelerated intimacy
  • See The Future - Innovation Opportunity Area 1 | Bio-design
  • Slide 123
  • Alzheimers Ecuador Making it personal
  • Slide 125
  • Consumers increasingly ldquodoing morerdquo
  • Attention spans are decreasing
  • Consumers Expect Real-time Information amp Brand Experiences
  • Super Connected Consumers who Manage the real-time world are Em
  • Americans continue showing a greater openness and desire toward
  • Time saving solutions are the most critical
  • Slide 132
  • Anticipated Actions | Nissan Paint
  • Slide 134
  • Slide 135
Page 62: Presentatie plenair 1 - Jef Staes, Kathy Sheehan

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We face an ldquoExtinction Level Eventrdquo for 2D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The Rise and Fall of My Generation hellip

Power of the market the world hellip

Information Shortage Information Luxury

2D-Age

3D-Age

INFO FUELED

Rise2D-Smarts

Fall2D-Smarts

Rise3D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global SOS

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global SOS

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organizations in Search of a New Balance5

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Power of the market the world hellip

2D-Organizations2D-Balance

In search ofa New Balance

3D-Organizations3D-Balance

Switch3D

Business Innovationpowered by

Culture Innovation

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Its a revolution hellipItrsquos a drama hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Power of the market

Time

3D-Organizations3D-Balance

2D-Organizations2D-Balance

3D-Age2D-Age

Threat or opportunity

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

ldquoTough Statement

People who see 3D as a threat

have more power than people who

see 3D as an opportunity

A = Affirmative B = Negative

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We have to face the dramarsquos

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We have to reinventInnovation Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

From Continuous Improvementto Continuous Innovation6

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

CONSENSUSBased Improvement

2D-Information

2D-Smart Creativity

2D-Entrepreneurship

CONFLICTBased Innovation

3D-Information

3D-Smart Creativity

3D-Entrepreneurship

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Learning from the jungle hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Where is the source of the bio-diversity in a jungle

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

hellip at the edge (verge)

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Open Innovation starts at the edge

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Result a red monkey

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Drop the red monkey in the middle what happens

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red MonkeyHunters

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red Monkeyreg Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic EvolutionRed Monkey Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

Red Monkey Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS

SETTLERS

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation is a battle field

Comprehendthe battlefield

WHY

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS

SETTLERS

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation = Networking

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Who are the best networkers

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation is the resultof a red monkey that

has survived a conflict

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Recipe for successful innovation in 3D

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red MonkeyInnovation Management7

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Believers only

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We need Organic Evolution

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

OrganicEvolution

CREATORS

PIONEERS

FOLLOWERSSETTLERS

MISSIONING

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The most important word

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

3D-RESPECT

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Our Consensus Modelhas to change into a

ldquoRespectfulrdquo Conflict Model

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The second most important sticker

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

0032 472 61 71 51

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

copy GfK 2014| GfK DigiTension | September 23 2014 109

GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen

Kathy Sheehan | kathysheehangfkcom

copy GfK 2014| GfK DigiTension | September 23 2014 110

ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo

--- GfK Consumer Trends

the future of a marketrdquo

GfK Consumer Trends

copy GfK 2014| GfK DigiTension | September 23 2014 111

2014| A new world of hyper-personalization

copy GfK 2014| GfK DigiTension | September 23 2014 112

ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0

2014 | A world of worry about personal future

In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student

says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times

copy GfK 2014| GfK DigiTension | September 23 2014 113

ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter

Expenditures become extensions of experience

ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that

speak to you and will remain in your liferdquo

copy GfK 2014| GfK DigiTension | September 23 2014 114

A world that seems increasingly against me

Riots in Sweden

Political amp economic turmoil in Middle East

New questions about strength of Chinarsquos

long-bullish economyProtests in Brazil

Nothing is secret Nothing is private

Protests in Turkey

copy GfK 2014| GfK DigiTension | September 23 2014 115

Getting to Me | A Narrowing Focus

copy GfK 2014| GfK DigiTension | September 23 2014 116

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2

Breaking away from the crowd

-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average

globally versus 91 hours in 2009)

-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)

copy GfK 2014| GfK DigiTension | September 23 2014 117

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1

A growing focus on intimacy

ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value

+6 ranks from 2008 12 among 54 Personal Values

copy GfK 2014| GfK DigiTension | September 23 2014 118

A new social calculus

Asset In this crazy stressful world you have to focus on the things that

keep you on track and happy

Liability Too much time is wasted on things that arenrsquot important ndash who

really needs 900 ldquofriendsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 119

Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

Personal fulfillment is a rising priority

ExcitementldquoHaving stimulating experiencesrdquo

Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)

IndividualityldquoBeing different from othersrdquo

+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)

Curiosity ldquoWanting to explore and learn about new thingsrdquo

+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)

+6 +7

+8

copy GfK 2014| GfK DigiTension | September 23 2014 120

Others are a declining priority

-5-8

-4

Social stability ldquoSeeking stability of societyrdquo

Globally -8 to 29

Helpfulness ldquoMaking the effort to assist othersrdquo

-5 to 30

Friendship ldquoHaving close supportive friendsrdquo

-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

-11

Respecting AncestorsldquoSeeking stability of societyrdquo

Globally -11 ranks from 2008 to 28 today

copy GfK 2014| GfK DigiTension | September 23 2014 121

The drive will be toward accelerated intimacy

ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my

right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo

ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013

copy GfK 2014| GfK DigiTension | September 23 2014 122

See The Future - Innovation Opportunity Area 1 | Bio-design

Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions

copy GfK 2014| GfK DigiTension | September 23 2014 123

Three vectors exploring increasingly complex bio-data

Measure Me

Sense Me

Be Me

DNA-based skin care program

Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points

Cortex3D printing of customized exo-casts

Tissue regenerationAllows for custom reconstruction of body parts

Glybera ndash 2012First gene therapy treatment approved by European Commission

SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions

Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state

TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants

copy GfK 2014| GfK DigiTension | September 23 2014 124

Alzheimers Ecuador Making it personal

124

>

copy GfK 2014| GfK DigiTension | September 23 2014 125

Multi-tasking lifestyles and growing comfort with automation drive consumers to seek out solutions that anticipate plan and execute increasingly complex decision-making tasks using a variety of personal social and behavioral inputs

See The Future - Innovation Opportunity Area 2 | Anticipated Lifestyle

copy GfK 2014| GfK DigiTension | September 23 2014 126Roper Reports Worldwide 2008 and 2013 (short trend core 25 markets) QB2

Shop groceries Cooking for fun Eat on the go Planmanage finances

Home DIY Gardeningyardwork

62

42

21 23

14 16

70

51

30 30

19 19

2008 2013

Consumers increasingly ldquodoing morerdquo

globally who engaged in activity weekly or more often

copy GfK 2014| GfK DigiTension | September 23 2014 127

Attention spans are decreasing

Roper Reports Worldwide 2013 (mixed-mode trend core 25 markets age 15+) O2 httpwwwstatisticbraincomattention-span-statistics Associated Press httpwwwonlinegraduateprogramscominstant-america2009 data

30 of global consumers agree

ldquoIf a new technology product is not simple to use I lose interest in itrdquo (+2 pts from 2010)

1 in 4 people abandon a web page that takes more than four seconds to load

50 of mobile phone users abandon a page if it doesnrsquot load in 10 seconds

8 million reduction of searches on Google when slowing the results by just 410th of a second

28 Proportion of words are read on an average web page (593 words)

27 minutes is the average length of single Internet video watched

copy GfK 2014| GfK DigiTension | September 23 2014 128

Roper Reports US Spring 2014 Q38 (top-2 box) Roper Reports Worldwide 2013 QJ1O2 (US filter 15+ top-2 box on 7-point scale)

Consumers Expect Real-timeInformation amp Brand Experiences

+ =of consumers expect to be able to access content regardless of the device or platform

77

42agree ldquoTo me it is important to always be reachable wherever I amrdquo

27agree ldquoI really need the shops amp services I use to be available at all timesrdquo

Google Glass observes and records the world

ldquo15 minutes for a quote is out of touchrdquo

7frac12 minutes could save you on car insurance

copy GfK 2014| GfK DigiTension | September 23 2014 129Roper Reports Worldwide 2013 (mixed mode core 25 countries) O4 O9

Super Connected Consumers whoManage the real-time world are Emerging

These active social media users are

of global consumers are Super Connected Consumers

Always on the lookout for new products services

Look for novelty fun even in

everyday items

Spends lots of time researching brands before making major purchases

Technology empowersthem to do this

Greater propensity to switch if dissatisfied with

product service

More likely to have switched from name brands to less

expensive alternatives

More likely to used money-saving strategies

to get the best deal

True in developing as well as developed

markets

17

copy GfK 2014| GfK DigiTension | September 23 2014 130Roper Reports US 2012 Fall Core Q10 11 (online) RRUS 2000-1 Q92 93 (in-person)

Americans continue showing a greater openness and desire towards automation

A car that drives for you when you donrsquot feel like driving

Robots that do household tasks like cleaning amp cooking

Refrigerators that re-order groceries for you

4932

2000 2012

4635

3124

copy GfK 2014| GfK DigiTension | September 23 2014 131

Time saving solutions are the most critical

What is innovation to you

Easier way of doing something (78)

Faster way of doing something (72)

Something I didnrsquot know I needed (44)

Something that my friends will notice (29)

Roper Reports US 2013 February (Telecell) Q4

copy GfK 2014| GfK DigiTension | September 23 2014 132

NEST Most people leave the house at one temperature and forget to change it So Nest learns your schedule programs itself and can be controlled from your phone Teach it well and Nest can lower your heating and cooling bills up to 20

Devices get smarter and more interconnected as we move toward the lsquoInternet of Thingsrsquo

Automation

Coordination

Roomba

httpnestcomliving-with-nest

Computer-controlled sensors find open parking spaces based on their estimation of the proximity of other vehicles Once an open space is detected it directs the vehicles steering wheel to parallel park the car The driver controls the speed of the car via the gas and brake pedals the maneuvering of the vehicle into the parking space is done by the car itself

httponlinewsjcomarticleSB10001424052748703734504575125883649914708html

Anticipation

The ldquoInternet of Thingsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 133

Anticipated Actions | Nissan Paint

>

copy GfK 2014| GfK DigiTension | September 23 2014 134

Email kathysheehangfkcom

bloggfkcom

Mobile

Blog

M +1 212 464 7972

copy GfK 2014| GfK DigiTension | September 23 2014 135

  • Slide 1
  • Slide 2
  • GfK digitension
  • Slide 4
  • Integration is key for delivering true richness
  • Our new organisation model research skills versus industry e
  • Connecting the dots
  • Slide 8
  • A fast changing consumer driven digital age
  • The explosion of digital devices and internet accessibility hav
  • And consumers expect brands to fit their flexible always conne
  • With consumerrsquos fast adoption of social media everything is mor
  • As a result purchase pathways can be extremely complex
  • We have integrated these new evolutions in our RampD and research
  • Slide 15
  • Exploring the mobile web and the people who use ithellip
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Event app
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Slide 58
  • Slide 59
  • Introduction
  • Slide 61
  • Chicken
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Getting to me
  • Slide 110
  • 2014| A new world of hyper-personalization
  • 2014 | A world of worry about personal future
  • Expenditures become extensions of experience
  • A world that seems increasingly against me
  • Getting to Me | A Narrowing Focus
  • Breaking away from the crowd
  • A growing focus on intimacy
  • A new social calculus
  • Personal fulfillment is a rising priority
  • Others are a declining priority
  • The drive will be toward accelerated intimacy
  • See The Future - Innovation Opportunity Area 1 | Bio-design
  • Slide 123
  • Alzheimers Ecuador Making it personal
  • Slide 125
  • Consumers increasingly ldquodoing morerdquo
  • Attention spans are decreasing
  • Consumers Expect Real-time Information amp Brand Experiences
  • Super Connected Consumers who Manage the real-time world are Em
  • Americans continue showing a greater openness and desire toward
  • Time saving solutions are the most critical
  • Slide 132
  • Anticipated Actions | Nissan Paint
  • Slide 134
  • Slide 135
Page 63: Presentatie plenair 1 - Jef Staes, Kathy Sheehan

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The Rise and Fall of My Generation hellip

Power of the market the world hellip

Information Shortage Information Luxury

2D-Age

3D-Age

INFO FUELED

Rise2D-Smarts

Fall2D-Smarts

Rise3D-Smarts

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global SOS

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global SOS

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organizations in Search of a New Balance5

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Power of the market the world hellip

2D-Organizations2D-Balance

In search ofa New Balance

3D-Organizations3D-Balance

Switch3D

Business Innovationpowered by

Culture Innovation

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Its a revolution hellipItrsquos a drama hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Power of the market

Time

3D-Organizations3D-Balance

2D-Organizations2D-Balance

3D-Age2D-Age

Threat or opportunity

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

ldquoTough Statement

People who see 3D as a threat

have more power than people who

see 3D as an opportunity

A = Affirmative B = Negative

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We have to face the dramarsquos

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We have to reinventInnovation Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

From Continuous Improvementto Continuous Innovation6

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

CONSENSUSBased Improvement

2D-Information

2D-Smart Creativity

2D-Entrepreneurship

CONFLICTBased Innovation

3D-Information

3D-Smart Creativity

3D-Entrepreneurship

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Learning from the jungle hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Where is the source of the bio-diversity in a jungle

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

hellip at the edge (verge)

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Open Innovation starts at the edge

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Result a red monkey

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Drop the red monkey in the middle what happens

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red MonkeyHunters

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red Monkeyreg Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic EvolutionRed Monkey Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

Red Monkey Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS

SETTLERS

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation is a battle field

Comprehendthe battlefield

WHY

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS

SETTLERS

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation = Networking

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Who are the best networkers

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation is the resultof a red monkey that

has survived a conflict

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Recipe for successful innovation in 3D

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red MonkeyInnovation Management7

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Believers only

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We need Organic Evolution

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

OrganicEvolution

CREATORS

PIONEERS

FOLLOWERSSETTLERS

MISSIONING

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The most important word

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

3D-RESPECT

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Our Consensus Modelhas to change into a

ldquoRespectfulrdquo Conflict Model

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The second most important sticker

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

0032 472 61 71 51

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

copy GfK 2014| GfK DigiTension | September 23 2014 109

GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen

Kathy Sheehan | kathysheehangfkcom

copy GfK 2014| GfK DigiTension | September 23 2014 110

ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo

--- GfK Consumer Trends

the future of a marketrdquo

GfK Consumer Trends

copy GfK 2014| GfK DigiTension | September 23 2014 111

2014| A new world of hyper-personalization

copy GfK 2014| GfK DigiTension | September 23 2014 112

ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0

2014 | A world of worry about personal future

In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student

says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times

copy GfK 2014| GfK DigiTension | September 23 2014 113

ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter

Expenditures become extensions of experience

ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that

speak to you and will remain in your liferdquo

copy GfK 2014| GfK DigiTension | September 23 2014 114

A world that seems increasingly against me

Riots in Sweden

Political amp economic turmoil in Middle East

New questions about strength of Chinarsquos

long-bullish economyProtests in Brazil

Nothing is secret Nothing is private

Protests in Turkey

copy GfK 2014| GfK DigiTension | September 23 2014 115

Getting to Me | A Narrowing Focus

copy GfK 2014| GfK DigiTension | September 23 2014 116

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2

Breaking away from the crowd

-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average

globally versus 91 hours in 2009)

-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)

copy GfK 2014| GfK DigiTension | September 23 2014 117

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1

A growing focus on intimacy

ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value

+6 ranks from 2008 12 among 54 Personal Values

copy GfK 2014| GfK DigiTension | September 23 2014 118

A new social calculus

Asset In this crazy stressful world you have to focus on the things that

keep you on track and happy

Liability Too much time is wasted on things that arenrsquot important ndash who

really needs 900 ldquofriendsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 119

Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

Personal fulfillment is a rising priority

ExcitementldquoHaving stimulating experiencesrdquo

Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)

IndividualityldquoBeing different from othersrdquo

+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)

Curiosity ldquoWanting to explore and learn about new thingsrdquo

+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)

+6 +7

+8

copy GfK 2014| GfK DigiTension | September 23 2014 120

Others are a declining priority

-5-8

-4

Social stability ldquoSeeking stability of societyrdquo

Globally -8 to 29

Helpfulness ldquoMaking the effort to assist othersrdquo

-5 to 30

Friendship ldquoHaving close supportive friendsrdquo

-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

-11

Respecting AncestorsldquoSeeking stability of societyrdquo

Globally -11 ranks from 2008 to 28 today

copy GfK 2014| GfK DigiTension | September 23 2014 121

The drive will be toward accelerated intimacy

ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my

right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo

ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013

copy GfK 2014| GfK DigiTension | September 23 2014 122

See The Future - Innovation Opportunity Area 1 | Bio-design

Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions

copy GfK 2014| GfK DigiTension | September 23 2014 123

Three vectors exploring increasingly complex bio-data

Measure Me

Sense Me

Be Me

DNA-based skin care program

Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points

Cortex3D printing of customized exo-casts

Tissue regenerationAllows for custom reconstruction of body parts

Glybera ndash 2012First gene therapy treatment approved by European Commission

SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions

Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state

TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants

copy GfK 2014| GfK DigiTension | September 23 2014 124

Alzheimers Ecuador Making it personal

124

>

copy GfK 2014| GfK DigiTension | September 23 2014 125

Multi-tasking lifestyles and growing comfort with automation drive consumers to seek out solutions that anticipate plan and execute increasingly complex decision-making tasks using a variety of personal social and behavioral inputs

See The Future - Innovation Opportunity Area 2 | Anticipated Lifestyle

copy GfK 2014| GfK DigiTension | September 23 2014 126Roper Reports Worldwide 2008 and 2013 (short trend core 25 markets) QB2

Shop groceries Cooking for fun Eat on the go Planmanage finances

Home DIY Gardeningyardwork

62

42

21 23

14 16

70

51

30 30

19 19

2008 2013

Consumers increasingly ldquodoing morerdquo

globally who engaged in activity weekly or more often

copy GfK 2014| GfK DigiTension | September 23 2014 127

Attention spans are decreasing

Roper Reports Worldwide 2013 (mixed-mode trend core 25 markets age 15+) O2 httpwwwstatisticbraincomattention-span-statistics Associated Press httpwwwonlinegraduateprogramscominstant-america2009 data

30 of global consumers agree

ldquoIf a new technology product is not simple to use I lose interest in itrdquo (+2 pts from 2010)

1 in 4 people abandon a web page that takes more than four seconds to load

50 of mobile phone users abandon a page if it doesnrsquot load in 10 seconds

8 million reduction of searches on Google when slowing the results by just 410th of a second

28 Proportion of words are read on an average web page (593 words)

27 minutes is the average length of single Internet video watched

copy GfK 2014| GfK DigiTension | September 23 2014 128

Roper Reports US Spring 2014 Q38 (top-2 box) Roper Reports Worldwide 2013 QJ1O2 (US filter 15+ top-2 box on 7-point scale)

Consumers Expect Real-timeInformation amp Brand Experiences

+ =of consumers expect to be able to access content regardless of the device or platform

77

42agree ldquoTo me it is important to always be reachable wherever I amrdquo

27agree ldquoI really need the shops amp services I use to be available at all timesrdquo

Google Glass observes and records the world

ldquo15 minutes for a quote is out of touchrdquo

7frac12 minutes could save you on car insurance

copy GfK 2014| GfK DigiTension | September 23 2014 129Roper Reports Worldwide 2013 (mixed mode core 25 countries) O4 O9

Super Connected Consumers whoManage the real-time world are Emerging

These active social media users are

of global consumers are Super Connected Consumers

Always on the lookout for new products services

Look for novelty fun even in

everyday items

Spends lots of time researching brands before making major purchases

Technology empowersthem to do this

Greater propensity to switch if dissatisfied with

product service

More likely to have switched from name brands to less

expensive alternatives

More likely to used money-saving strategies

to get the best deal

True in developing as well as developed

markets

17

copy GfK 2014| GfK DigiTension | September 23 2014 130Roper Reports US 2012 Fall Core Q10 11 (online) RRUS 2000-1 Q92 93 (in-person)

Americans continue showing a greater openness and desire towards automation

A car that drives for you when you donrsquot feel like driving

Robots that do household tasks like cleaning amp cooking

Refrigerators that re-order groceries for you

4932

2000 2012

4635

3124

copy GfK 2014| GfK DigiTension | September 23 2014 131

Time saving solutions are the most critical

What is innovation to you

Easier way of doing something (78)

Faster way of doing something (72)

Something I didnrsquot know I needed (44)

Something that my friends will notice (29)

Roper Reports US 2013 February (Telecell) Q4

copy GfK 2014| GfK DigiTension | September 23 2014 132

NEST Most people leave the house at one temperature and forget to change it So Nest learns your schedule programs itself and can be controlled from your phone Teach it well and Nest can lower your heating and cooling bills up to 20

Devices get smarter and more interconnected as we move toward the lsquoInternet of Thingsrsquo

Automation

Coordination

Roomba

httpnestcomliving-with-nest

Computer-controlled sensors find open parking spaces based on their estimation of the proximity of other vehicles Once an open space is detected it directs the vehicles steering wheel to parallel park the car The driver controls the speed of the car via the gas and brake pedals the maneuvering of the vehicle into the parking space is done by the car itself

httponlinewsjcomarticleSB10001424052748703734504575125883649914708html

Anticipation

The ldquoInternet of Thingsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 133

Anticipated Actions | Nissan Paint

>

copy GfK 2014| GfK DigiTension | September 23 2014 134

Email kathysheehangfkcom

bloggfkcom

Mobile

Blog

M +1 212 464 7972

copy GfK 2014| GfK DigiTension | September 23 2014 135

  • Slide 1
  • Slide 2
  • GfK digitension
  • Slide 4
  • Integration is key for delivering true richness
  • Our new organisation model research skills versus industry e
  • Connecting the dots
  • Slide 8
  • A fast changing consumer driven digital age
  • The explosion of digital devices and internet accessibility hav
  • And consumers expect brands to fit their flexible always conne
  • With consumerrsquos fast adoption of social media everything is mor
  • As a result purchase pathways can be extremely complex
  • We have integrated these new evolutions in our RampD and research
  • Slide 15
  • Exploring the mobile web and the people who use ithellip
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Event app
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Slide 58
  • Slide 59
  • Introduction
  • Slide 61
  • Chicken
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Getting to me
  • Slide 110
  • 2014| A new world of hyper-personalization
  • 2014 | A world of worry about personal future
  • Expenditures become extensions of experience
  • A world that seems increasingly against me
  • Getting to Me | A Narrowing Focus
  • Breaking away from the crowd
  • A growing focus on intimacy
  • A new social calculus
  • Personal fulfillment is a rising priority
  • Others are a declining priority
  • The drive will be toward accelerated intimacy
  • See The Future - Innovation Opportunity Area 1 | Bio-design
  • Slide 123
  • Alzheimers Ecuador Making it personal
  • Slide 125
  • Consumers increasingly ldquodoing morerdquo
  • Attention spans are decreasing
  • Consumers Expect Real-time Information amp Brand Experiences
  • Super Connected Consumers who Manage the real-time world are Em
  • Americans continue showing a greater openness and desire toward
  • Time saving solutions are the most critical
  • Slide 132
  • Anticipated Actions | Nissan Paint
  • Slide 134
  • Slide 135
Page 64: Presentatie plenair 1 - Jef Staes, Kathy Sheehan

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global SOS

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global SOS

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organizations in Search of a New Balance5

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Power of the market the world hellip

2D-Organizations2D-Balance

In search ofa New Balance

3D-Organizations3D-Balance

Switch3D

Business Innovationpowered by

Culture Innovation

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Its a revolution hellipItrsquos a drama hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Power of the market

Time

3D-Organizations3D-Balance

2D-Organizations2D-Balance

3D-Age2D-Age

Threat or opportunity

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

ldquoTough Statement

People who see 3D as a threat

have more power than people who

see 3D as an opportunity

A = Affirmative B = Negative

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We have to face the dramarsquos

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We have to reinventInnovation Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

From Continuous Improvementto Continuous Innovation6

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

CONSENSUSBased Improvement

2D-Information

2D-Smart Creativity

2D-Entrepreneurship

CONFLICTBased Innovation

3D-Information

3D-Smart Creativity

3D-Entrepreneurship

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Learning from the jungle hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Where is the source of the bio-diversity in a jungle

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

hellip at the edge (verge)

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Open Innovation starts at the edge

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Result a red monkey

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Drop the red monkey in the middle what happens

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red MonkeyHunters

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red Monkeyreg Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic EvolutionRed Monkey Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

Red Monkey Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS

SETTLERS

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation is a battle field

Comprehendthe battlefield

WHY

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS

SETTLERS

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation = Networking

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Who are the best networkers

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation is the resultof a red monkey that

has survived a conflict

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Recipe for successful innovation in 3D

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red MonkeyInnovation Management7

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Believers only

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We need Organic Evolution

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

OrganicEvolution

CREATORS

PIONEERS

FOLLOWERSSETTLERS

MISSIONING

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The most important word

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

3D-RESPECT

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Our Consensus Modelhas to change into a

ldquoRespectfulrdquo Conflict Model

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The second most important sticker

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

0032 472 61 71 51

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

copy GfK 2014| GfK DigiTension | September 23 2014 109

GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen

Kathy Sheehan | kathysheehangfkcom

copy GfK 2014| GfK DigiTension | September 23 2014 110

ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo

--- GfK Consumer Trends

the future of a marketrdquo

GfK Consumer Trends

copy GfK 2014| GfK DigiTension | September 23 2014 111

2014| A new world of hyper-personalization

copy GfK 2014| GfK DigiTension | September 23 2014 112

ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0

2014 | A world of worry about personal future

In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student

says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times

copy GfK 2014| GfK DigiTension | September 23 2014 113

ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter

Expenditures become extensions of experience

ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that

speak to you and will remain in your liferdquo

copy GfK 2014| GfK DigiTension | September 23 2014 114

A world that seems increasingly against me

Riots in Sweden

Political amp economic turmoil in Middle East

New questions about strength of Chinarsquos

long-bullish economyProtests in Brazil

Nothing is secret Nothing is private

Protests in Turkey

copy GfK 2014| GfK DigiTension | September 23 2014 115

Getting to Me | A Narrowing Focus

copy GfK 2014| GfK DigiTension | September 23 2014 116

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2

Breaking away from the crowd

-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average

globally versus 91 hours in 2009)

-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)

copy GfK 2014| GfK DigiTension | September 23 2014 117

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1

A growing focus on intimacy

ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value

+6 ranks from 2008 12 among 54 Personal Values

copy GfK 2014| GfK DigiTension | September 23 2014 118

A new social calculus

Asset In this crazy stressful world you have to focus on the things that

keep you on track and happy

Liability Too much time is wasted on things that arenrsquot important ndash who

really needs 900 ldquofriendsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 119

Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

Personal fulfillment is a rising priority

ExcitementldquoHaving stimulating experiencesrdquo

Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)

IndividualityldquoBeing different from othersrdquo

+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)

Curiosity ldquoWanting to explore and learn about new thingsrdquo

+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)

+6 +7

+8

copy GfK 2014| GfK DigiTension | September 23 2014 120

Others are a declining priority

-5-8

-4

Social stability ldquoSeeking stability of societyrdquo

Globally -8 to 29

Helpfulness ldquoMaking the effort to assist othersrdquo

-5 to 30

Friendship ldquoHaving close supportive friendsrdquo

-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

-11

Respecting AncestorsldquoSeeking stability of societyrdquo

Globally -11 ranks from 2008 to 28 today

copy GfK 2014| GfK DigiTension | September 23 2014 121

The drive will be toward accelerated intimacy

ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my

right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo

ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013

copy GfK 2014| GfK DigiTension | September 23 2014 122

See The Future - Innovation Opportunity Area 1 | Bio-design

Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions

copy GfK 2014| GfK DigiTension | September 23 2014 123

Three vectors exploring increasingly complex bio-data

Measure Me

Sense Me

Be Me

DNA-based skin care program

Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points

Cortex3D printing of customized exo-casts

Tissue regenerationAllows for custom reconstruction of body parts

Glybera ndash 2012First gene therapy treatment approved by European Commission

SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions

Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state

TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants

copy GfK 2014| GfK DigiTension | September 23 2014 124

Alzheimers Ecuador Making it personal

124

>

copy GfK 2014| GfK DigiTension | September 23 2014 125

Multi-tasking lifestyles and growing comfort with automation drive consumers to seek out solutions that anticipate plan and execute increasingly complex decision-making tasks using a variety of personal social and behavioral inputs

See The Future - Innovation Opportunity Area 2 | Anticipated Lifestyle

copy GfK 2014| GfK DigiTension | September 23 2014 126Roper Reports Worldwide 2008 and 2013 (short trend core 25 markets) QB2

Shop groceries Cooking for fun Eat on the go Planmanage finances

Home DIY Gardeningyardwork

62

42

21 23

14 16

70

51

30 30

19 19

2008 2013

Consumers increasingly ldquodoing morerdquo

globally who engaged in activity weekly or more often

copy GfK 2014| GfK DigiTension | September 23 2014 127

Attention spans are decreasing

Roper Reports Worldwide 2013 (mixed-mode trend core 25 markets age 15+) O2 httpwwwstatisticbraincomattention-span-statistics Associated Press httpwwwonlinegraduateprogramscominstant-america2009 data

30 of global consumers agree

ldquoIf a new technology product is not simple to use I lose interest in itrdquo (+2 pts from 2010)

1 in 4 people abandon a web page that takes more than four seconds to load

50 of mobile phone users abandon a page if it doesnrsquot load in 10 seconds

8 million reduction of searches on Google when slowing the results by just 410th of a second

28 Proportion of words are read on an average web page (593 words)

27 minutes is the average length of single Internet video watched

copy GfK 2014| GfK DigiTension | September 23 2014 128

Roper Reports US Spring 2014 Q38 (top-2 box) Roper Reports Worldwide 2013 QJ1O2 (US filter 15+ top-2 box on 7-point scale)

Consumers Expect Real-timeInformation amp Brand Experiences

+ =of consumers expect to be able to access content regardless of the device or platform

77

42agree ldquoTo me it is important to always be reachable wherever I amrdquo

27agree ldquoI really need the shops amp services I use to be available at all timesrdquo

Google Glass observes and records the world

ldquo15 minutes for a quote is out of touchrdquo

7frac12 minutes could save you on car insurance

copy GfK 2014| GfK DigiTension | September 23 2014 129Roper Reports Worldwide 2013 (mixed mode core 25 countries) O4 O9

Super Connected Consumers whoManage the real-time world are Emerging

These active social media users are

of global consumers are Super Connected Consumers

Always on the lookout for new products services

Look for novelty fun even in

everyday items

Spends lots of time researching brands before making major purchases

Technology empowersthem to do this

Greater propensity to switch if dissatisfied with

product service

More likely to have switched from name brands to less

expensive alternatives

More likely to used money-saving strategies

to get the best deal

True in developing as well as developed

markets

17

copy GfK 2014| GfK DigiTension | September 23 2014 130Roper Reports US 2012 Fall Core Q10 11 (online) RRUS 2000-1 Q92 93 (in-person)

Americans continue showing a greater openness and desire towards automation

A car that drives for you when you donrsquot feel like driving

Robots that do household tasks like cleaning amp cooking

Refrigerators that re-order groceries for you

4932

2000 2012

4635

3124

copy GfK 2014| GfK DigiTension | September 23 2014 131

Time saving solutions are the most critical

What is innovation to you

Easier way of doing something (78)

Faster way of doing something (72)

Something I didnrsquot know I needed (44)

Something that my friends will notice (29)

Roper Reports US 2013 February (Telecell) Q4

copy GfK 2014| GfK DigiTension | September 23 2014 132

NEST Most people leave the house at one temperature and forget to change it So Nest learns your schedule programs itself and can be controlled from your phone Teach it well and Nest can lower your heating and cooling bills up to 20

Devices get smarter and more interconnected as we move toward the lsquoInternet of Thingsrsquo

Automation

Coordination

Roomba

httpnestcomliving-with-nest

Computer-controlled sensors find open parking spaces based on their estimation of the proximity of other vehicles Once an open space is detected it directs the vehicles steering wheel to parallel park the car The driver controls the speed of the car via the gas and brake pedals the maneuvering of the vehicle into the parking space is done by the car itself

httponlinewsjcomarticleSB10001424052748703734504575125883649914708html

Anticipation

The ldquoInternet of Thingsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 133

Anticipated Actions | Nissan Paint

>

copy GfK 2014| GfK DigiTension | September 23 2014 134

Email kathysheehangfkcom

bloggfkcom

Mobile

Blog

M +1 212 464 7972

copy GfK 2014| GfK DigiTension | September 23 2014 135

  • Slide 1
  • Slide 2
  • GfK digitension
  • Slide 4
  • Integration is key for delivering true richness
  • Our new organisation model research skills versus industry e
  • Connecting the dots
  • Slide 8
  • A fast changing consumer driven digital age
  • The explosion of digital devices and internet accessibility hav
  • And consumers expect brands to fit their flexible always conne
  • With consumerrsquos fast adoption of social media everything is mor
  • As a result purchase pathways can be extremely complex
  • We have integrated these new evolutions in our RampD and research
  • Slide 15
  • Exploring the mobile web and the people who use ithellip
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Event app
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Slide 58
  • Slide 59
  • Introduction
  • Slide 61
  • Chicken
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Getting to me
  • Slide 110
  • 2014| A new world of hyper-personalization
  • 2014 | A world of worry about personal future
  • Expenditures become extensions of experience
  • A world that seems increasingly against me
  • Getting to Me | A Narrowing Focus
  • Breaking away from the crowd
  • A growing focus on intimacy
  • A new social calculus
  • Personal fulfillment is a rising priority
  • Others are a declining priority
  • The drive will be toward accelerated intimacy
  • See The Future - Innovation Opportunity Area 1 | Bio-design
  • Slide 123
  • Alzheimers Ecuador Making it personal
  • Slide 125
  • Consumers increasingly ldquodoing morerdquo
  • Attention spans are decreasing
  • Consumers Expect Real-time Information amp Brand Experiences
  • Super Connected Consumers who Manage the real-time world are Em
  • Americans continue showing a greater openness and desire toward
  • Time saving solutions are the most critical
  • Slide 132
  • Anticipated Actions | Nissan Paint
  • Slide 134
  • Slide 135
Page 65: Presentatie plenair 1 - Jef Staes, Kathy Sheehan

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Global SOS

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organizations in Search of a New Balance5

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Power of the market the world hellip

2D-Organizations2D-Balance

In search ofa New Balance

3D-Organizations3D-Balance

Switch3D

Business Innovationpowered by

Culture Innovation

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Its a revolution hellipItrsquos a drama hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Power of the market

Time

3D-Organizations3D-Balance

2D-Organizations2D-Balance

3D-Age2D-Age

Threat or opportunity

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

ldquoTough Statement

People who see 3D as a threat

have more power than people who

see 3D as an opportunity

A = Affirmative B = Negative

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We have to face the dramarsquos

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We have to reinventInnovation Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

From Continuous Improvementto Continuous Innovation6

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

CONSENSUSBased Improvement

2D-Information

2D-Smart Creativity

2D-Entrepreneurship

CONFLICTBased Innovation

3D-Information

3D-Smart Creativity

3D-Entrepreneurship

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Learning from the jungle hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Where is the source of the bio-diversity in a jungle

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

hellip at the edge (verge)

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Open Innovation starts at the edge

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Result a red monkey

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Drop the red monkey in the middle what happens

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red MonkeyHunters

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red Monkeyreg Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic EvolutionRed Monkey Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

Red Monkey Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS

SETTLERS

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation is a battle field

Comprehendthe battlefield

WHY

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS

SETTLERS

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation = Networking

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Who are the best networkers

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation is the resultof a red monkey that

has survived a conflict

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Recipe for successful innovation in 3D

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red MonkeyInnovation Management7

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Believers only

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We need Organic Evolution

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

OrganicEvolution

CREATORS

PIONEERS

FOLLOWERSSETTLERS

MISSIONING

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The most important word

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

3D-RESPECT

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Our Consensus Modelhas to change into a

ldquoRespectfulrdquo Conflict Model

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The second most important sticker

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

0032 472 61 71 51

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

copy GfK 2014| GfK DigiTension | September 23 2014 109

GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen

Kathy Sheehan | kathysheehangfkcom

copy GfK 2014| GfK DigiTension | September 23 2014 110

ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo

--- GfK Consumer Trends

the future of a marketrdquo

GfK Consumer Trends

copy GfK 2014| GfK DigiTension | September 23 2014 111

2014| A new world of hyper-personalization

copy GfK 2014| GfK DigiTension | September 23 2014 112

ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0

2014 | A world of worry about personal future

In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student

says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times

copy GfK 2014| GfK DigiTension | September 23 2014 113

ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter

Expenditures become extensions of experience

ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that

speak to you and will remain in your liferdquo

copy GfK 2014| GfK DigiTension | September 23 2014 114

A world that seems increasingly against me

Riots in Sweden

Political amp economic turmoil in Middle East

New questions about strength of Chinarsquos

long-bullish economyProtests in Brazil

Nothing is secret Nothing is private

Protests in Turkey

copy GfK 2014| GfK DigiTension | September 23 2014 115

Getting to Me | A Narrowing Focus

copy GfK 2014| GfK DigiTension | September 23 2014 116

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2

Breaking away from the crowd

-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average

globally versus 91 hours in 2009)

-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)

copy GfK 2014| GfK DigiTension | September 23 2014 117

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1

A growing focus on intimacy

ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value

+6 ranks from 2008 12 among 54 Personal Values

copy GfK 2014| GfK DigiTension | September 23 2014 118

A new social calculus

Asset In this crazy stressful world you have to focus on the things that

keep you on track and happy

Liability Too much time is wasted on things that arenrsquot important ndash who

really needs 900 ldquofriendsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 119

Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

Personal fulfillment is a rising priority

ExcitementldquoHaving stimulating experiencesrdquo

Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)

IndividualityldquoBeing different from othersrdquo

+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)

Curiosity ldquoWanting to explore and learn about new thingsrdquo

+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)

+6 +7

+8

copy GfK 2014| GfK DigiTension | September 23 2014 120

Others are a declining priority

-5-8

-4

Social stability ldquoSeeking stability of societyrdquo

Globally -8 to 29

Helpfulness ldquoMaking the effort to assist othersrdquo

-5 to 30

Friendship ldquoHaving close supportive friendsrdquo

-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

-11

Respecting AncestorsldquoSeeking stability of societyrdquo

Globally -11 ranks from 2008 to 28 today

copy GfK 2014| GfK DigiTension | September 23 2014 121

The drive will be toward accelerated intimacy

ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my

right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo

ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013

copy GfK 2014| GfK DigiTension | September 23 2014 122

See The Future - Innovation Opportunity Area 1 | Bio-design

Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions

copy GfK 2014| GfK DigiTension | September 23 2014 123

Three vectors exploring increasingly complex bio-data

Measure Me

Sense Me

Be Me

DNA-based skin care program

Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points

Cortex3D printing of customized exo-casts

Tissue regenerationAllows for custom reconstruction of body parts

Glybera ndash 2012First gene therapy treatment approved by European Commission

SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions

Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state

TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants

copy GfK 2014| GfK DigiTension | September 23 2014 124

Alzheimers Ecuador Making it personal

124

>

copy GfK 2014| GfK DigiTension | September 23 2014 125

Multi-tasking lifestyles and growing comfort with automation drive consumers to seek out solutions that anticipate plan and execute increasingly complex decision-making tasks using a variety of personal social and behavioral inputs

See The Future - Innovation Opportunity Area 2 | Anticipated Lifestyle

copy GfK 2014| GfK DigiTension | September 23 2014 126Roper Reports Worldwide 2008 and 2013 (short trend core 25 markets) QB2

Shop groceries Cooking for fun Eat on the go Planmanage finances

Home DIY Gardeningyardwork

62

42

21 23

14 16

70

51

30 30

19 19

2008 2013

Consumers increasingly ldquodoing morerdquo

globally who engaged in activity weekly or more often

copy GfK 2014| GfK DigiTension | September 23 2014 127

Attention spans are decreasing

Roper Reports Worldwide 2013 (mixed-mode trend core 25 markets age 15+) O2 httpwwwstatisticbraincomattention-span-statistics Associated Press httpwwwonlinegraduateprogramscominstant-america2009 data

30 of global consumers agree

ldquoIf a new technology product is not simple to use I lose interest in itrdquo (+2 pts from 2010)

1 in 4 people abandon a web page that takes more than four seconds to load

50 of mobile phone users abandon a page if it doesnrsquot load in 10 seconds

8 million reduction of searches on Google when slowing the results by just 410th of a second

28 Proportion of words are read on an average web page (593 words)

27 minutes is the average length of single Internet video watched

copy GfK 2014| GfK DigiTension | September 23 2014 128

Roper Reports US Spring 2014 Q38 (top-2 box) Roper Reports Worldwide 2013 QJ1O2 (US filter 15+ top-2 box on 7-point scale)

Consumers Expect Real-timeInformation amp Brand Experiences

+ =of consumers expect to be able to access content regardless of the device or platform

77

42agree ldquoTo me it is important to always be reachable wherever I amrdquo

27agree ldquoI really need the shops amp services I use to be available at all timesrdquo

Google Glass observes and records the world

ldquo15 minutes for a quote is out of touchrdquo

7frac12 minutes could save you on car insurance

copy GfK 2014| GfK DigiTension | September 23 2014 129Roper Reports Worldwide 2013 (mixed mode core 25 countries) O4 O9

Super Connected Consumers whoManage the real-time world are Emerging

These active social media users are

of global consumers are Super Connected Consumers

Always on the lookout for new products services

Look for novelty fun even in

everyday items

Spends lots of time researching brands before making major purchases

Technology empowersthem to do this

Greater propensity to switch if dissatisfied with

product service

More likely to have switched from name brands to less

expensive alternatives

More likely to used money-saving strategies

to get the best deal

True in developing as well as developed

markets

17

copy GfK 2014| GfK DigiTension | September 23 2014 130Roper Reports US 2012 Fall Core Q10 11 (online) RRUS 2000-1 Q92 93 (in-person)

Americans continue showing a greater openness and desire towards automation

A car that drives for you when you donrsquot feel like driving

Robots that do household tasks like cleaning amp cooking

Refrigerators that re-order groceries for you

4932

2000 2012

4635

3124

copy GfK 2014| GfK DigiTension | September 23 2014 131

Time saving solutions are the most critical

What is innovation to you

Easier way of doing something (78)

Faster way of doing something (72)

Something I didnrsquot know I needed (44)

Something that my friends will notice (29)

Roper Reports US 2013 February (Telecell) Q4

copy GfK 2014| GfK DigiTension | September 23 2014 132

NEST Most people leave the house at one temperature and forget to change it So Nest learns your schedule programs itself and can be controlled from your phone Teach it well and Nest can lower your heating and cooling bills up to 20

Devices get smarter and more interconnected as we move toward the lsquoInternet of Thingsrsquo

Automation

Coordination

Roomba

httpnestcomliving-with-nest

Computer-controlled sensors find open parking spaces based on their estimation of the proximity of other vehicles Once an open space is detected it directs the vehicles steering wheel to parallel park the car The driver controls the speed of the car via the gas and brake pedals the maneuvering of the vehicle into the parking space is done by the car itself

httponlinewsjcomarticleSB10001424052748703734504575125883649914708html

Anticipation

The ldquoInternet of Thingsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 133

Anticipated Actions | Nissan Paint

>

copy GfK 2014| GfK DigiTension | September 23 2014 134

Email kathysheehangfkcom

bloggfkcom

Mobile

Blog

M +1 212 464 7972

copy GfK 2014| GfK DigiTension | September 23 2014 135

  • Slide 1
  • Slide 2
  • GfK digitension
  • Slide 4
  • Integration is key for delivering true richness
  • Our new organisation model research skills versus industry e
  • Connecting the dots
  • Slide 8
  • A fast changing consumer driven digital age
  • The explosion of digital devices and internet accessibility hav
  • And consumers expect brands to fit their flexible always conne
  • With consumerrsquos fast adoption of social media everything is mor
  • As a result purchase pathways can be extremely complex
  • We have integrated these new evolutions in our RampD and research
  • Slide 15
  • Exploring the mobile web and the people who use ithellip
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Event app
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Slide 58
  • Slide 59
  • Introduction
  • Slide 61
  • Chicken
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Getting to me
  • Slide 110
  • 2014| A new world of hyper-personalization
  • 2014 | A world of worry about personal future
  • Expenditures become extensions of experience
  • A world that seems increasingly against me
  • Getting to Me | A Narrowing Focus
  • Breaking away from the crowd
  • A growing focus on intimacy
  • A new social calculus
  • Personal fulfillment is a rising priority
  • Others are a declining priority
  • The drive will be toward accelerated intimacy
  • See The Future - Innovation Opportunity Area 1 | Bio-design
  • Slide 123
  • Alzheimers Ecuador Making it personal
  • Slide 125
  • Consumers increasingly ldquodoing morerdquo
  • Attention spans are decreasing
  • Consumers Expect Real-time Information amp Brand Experiences
  • Super Connected Consumers who Manage the real-time world are Em
  • Americans continue showing a greater openness and desire toward
  • Time saving solutions are the most critical
  • Slide 132
  • Anticipated Actions | Nissan Paint
  • Slide 134
  • Slide 135
Page 66: Presentatie plenair 1 - Jef Staes, Kathy Sheehan

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organizations in Search of a New Balance5

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Power of the market the world hellip

2D-Organizations2D-Balance

In search ofa New Balance

3D-Organizations3D-Balance

Switch3D

Business Innovationpowered by

Culture Innovation

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Its a revolution hellipItrsquos a drama hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Power of the market

Time

3D-Organizations3D-Balance

2D-Organizations2D-Balance

3D-Age2D-Age

Threat or opportunity

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

ldquoTough Statement

People who see 3D as a threat

have more power than people who

see 3D as an opportunity

A = Affirmative B = Negative

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We have to face the dramarsquos

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We have to reinventInnovation Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

From Continuous Improvementto Continuous Innovation6

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

CONSENSUSBased Improvement

2D-Information

2D-Smart Creativity

2D-Entrepreneurship

CONFLICTBased Innovation

3D-Information

3D-Smart Creativity

3D-Entrepreneurship

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Learning from the jungle hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Where is the source of the bio-diversity in a jungle

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

hellip at the edge (verge)

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Open Innovation starts at the edge

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Result a red monkey

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Drop the red monkey in the middle what happens

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red MonkeyHunters

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red Monkeyreg Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic EvolutionRed Monkey Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

Red Monkey Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS

SETTLERS

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation is a battle field

Comprehendthe battlefield

WHY

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS

SETTLERS

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation = Networking

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Who are the best networkers

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation is the resultof a red monkey that

has survived a conflict

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Recipe for successful innovation in 3D

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red MonkeyInnovation Management7

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Believers only

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We need Organic Evolution

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

OrganicEvolution

CREATORS

PIONEERS

FOLLOWERSSETTLERS

MISSIONING

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The most important word

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

3D-RESPECT

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Our Consensus Modelhas to change into a

ldquoRespectfulrdquo Conflict Model

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The second most important sticker

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

0032 472 61 71 51

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

copy GfK 2014| GfK DigiTension | September 23 2014 109

GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen

Kathy Sheehan | kathysheehangfkcom

copy GfK 2014| GfK DigiTension | September 23 2014 110

ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo

--- GfK Consumer Trends

the future of a marketrdquo

GfK Consumer Trends

copy GfK 2014| GfK DigiTension | September 23 2014 111

2014| A new world of hyper-personalization

copy GfK 2014| GfK DigiTension | September 23 2014 112

ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0

2014 | A world of worry about personal future

In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student

says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times

copy GfK 2014| GfK DigiTension | September 23 2014 113

ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter

Expenditures become extensions of experience

ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that

speak to you and will remain in your liferdquo

copy GfK 2014| GfK DigiTension | September 23 2014 114

A world that seems increasingly against me

Riots in Sweden

Political amp economic turmoil in Middle East

New questions about strength of Chinarsquos

long-bullish economyProtests in Brazil

Nothing is secret Nothing is private

Protests in Turkey

copy GfK 2014| GfK DigiTension | September 23 2014 115

Getting to Me | A Narrowing Focus

copy GfK 2014| GfK DigiTension | September 23 2014 116

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2

Breaking away from the crowd

-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average

globally versus 91 hours in 2009)

-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)

copy GfK 2014| GfK DigiTension | September 23 2014 117

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1

A growing focus on intimacy

ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value

+6 ranks from 2008 12 among 54 Personal Values

copy GfK 2014| GfK DigiTension | September 23 2014 118

A new social calculus

Asset In this crazy stressful world you have to focus on the things that

keep you on track and happy

Liability Too much time is wasted on things that arenrsquot important ndash who

really needs 900 ldquofriendsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 119

Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

Personal fulfillment is a rising priority

ExcitementldquoHaving stimulating experiencesrdquo

Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)

IndividualityldquoBeing different from othersrdquo

+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)

Curiosity ldquoWanting to explore and learn about new thingsrdquo

+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)

+6 +7

+8

copy GfK 2014| GfK DigiTension | September 23 2014 120

Others are a declining priority

-5-8

-4

Social stability ldquoSeeking stability of societyrdquo

Globally -8 to 29

Helpfulness ldquoMaking the effort to assist othersrdquo

-5 to 30

Friendship ldquoHaving close supportive friendsrdquo

-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

-11

Respecting AncestorsldquoSeeking stability of societyrdquo

Globally -11 ranks from 2008 to 28 today

copy GfK 2014| GfK DigiTension | September 23 2014 121

The drive will be toward accelerated intimacy

ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my

right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo

ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013

copy GfK 2014| GfK DigiTension | September 23 2014 122

See The Future - Innovation Opportunity Area 1 | Bio-design

Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions

copy GfK 2014| GfK DigiTension | September 23 2014 123

Three vectors exploring increasingly complex bio-data

Measure Me

Sense Me

Be Me

DNA-based skin care program

Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points

Cortex3D printing of customized exo-casts

Tissue regenerationAllows for custom reconstruction of body parts

Glybera ndash 2012First gene therapy treatment approved by European Commission

SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions

Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state

TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants

copy GfK 2014| GfK DigiTension | September 23 2014 124

Alzheimers Ecuador Making it personal

124

>

copy GfK 2014| GfK DigiTension | September 23 2014 125

Multi-tasking lifestyles and growing comfort with automation drive consumers to seek out solutions that anticipate plan and execute increasingly complex decision-making tasks using a variety of personal social and behavioral inputs

See The Future - Innovation Opportunity Area 2 | Anticipated Lifestyle

copy GfK 2014| GfK DigiTension | September 23 2014 126Roper Reports Worldwide 2008 and 2013 (short trend core 25 markets) QB2

Shop groceries Cooking for fun Eat on the go Planmanage finances

Home DIY Gardeningyardwork

62

42

21 23

14 16

70

51

30 30

19 19

2008 2013

Consumers increasingly ldquodoing morerdquo

globally who engaged in activity weekly or more often

copy GfK 2014| GfK DigiTension | September 23 2014 127

Attention spans are decreasing

Roper Reports Worldwide 2013 (mixed-mode trend core 25 markets age 15+) O2 httpwwwstatisticbraincomattention-span-statistics Associated Press httpwwwonlinegraduateprogramscominstant-america2009 data

30 of global consumers agree

ldquoIf a new technology product is not simple to use I lose interest in itrdquo (+2 pts from 2010)

1 in 4 people abandon a web page that takes more than four seconds to load

50 of mobile phone users abandon a page if it doesnrsquot load in 10 seconds

8 million reduction of searches on Google when slowing the results by just 410th of a second

28 Proportion of words are read on an average web page (593 words)

27 minutes is the average length of single Internet video watched

copy GfK 2014| GfK DigiTension | September 23 2014 128

Roper Reports US Spring 2014 Q38 (top-2 box) Roper Reports Worldwide 2013 QJ1O2 (US filter 15+ top-2 box on 7-point scale)

Consumers Expect Real-timeInformation amp Brand Experiences

+ =of consumers expect to be able to access content regardless of the device or platform

77

42agree ldquoTo me it is important to always be reachable wherever I amrdquo

27agree ldquoI really need the shops amp services I use to be available at all timesrdquo

Google Glass observes and records the world

ldquo15 minutes for a quote is out of touchrdquo

7frac12 minutes could save you on car insurance

copy GfK 2014| GfK DigiTension | September 23 2014 129Roper Reports Worldwide 2013 (mixed mode core 25 countries) O4 O9

Super Connected Consumers whoManage the real-time world are Emerging

These active social media users are

of global consumers are Super Connected Consumers

Always on the lookout for new products services

Look for novelty fun even in

everyday items

Spends lots of time researching brands before making major purchases

Technology empowersthem to do this

Greater propensity to switch if dissatisfied with

product service

More likely to have switched from name brands to less

expensive alternatives

More likely to used money-saving strategies

to get the best deal

True in developing as well as developed

markets

17

copy GfK 2014| GfK DigiTension | September 23 2014 130Roper Reports US 2012 Fall Core Q10 11 (online) RRUS 2000-1 Q92 93 (in-person)

Americans continue showing a greater openness and desire towards automation

A car that drives for you when you donrsquot feel like driving

Robots that do household tasks like cleaning amp cooking

Refrigerators that re-order groceries for you

4932

2000 2012

4635

3124

copy GfK 2014| GfK DigiTension | September 23 2014 131

Time saving solutions are the most critical

What is innovation to you

Easier way of doing something (78)

Faster way of doing something (72)

Something I didnrsquot know I needed (44)

Something that my friends will notice (29)

Roper Reports US 2013 February (Telecell) Q4

copy GfK 2014| GfK DigiTension | September 23 2014 132

NEST Most people leave the house at one temperature and forget to change it So Nest learns your schedule programs itself and can be controlled from your phone Teach it well and Nest can lower your heating and cooling bills up to 20

Devices get smarter and more interconnected as we move toward the lsquoInternet of Thingsrsquo

Automation

Coordination

Roomba

httpnestcomliving-with-nest

Computer-controlled sensors find open parking spaces based on their estimation of the proximity of other vehicles Once an open space is detected it directs the vehicles steering wheel to parallel park the car The driver controls the speed of the car via the gas and brake pedals the maneuvering of the vehicle into the parking space is done by the car itself

httponlinewsjcomarticleSB10001424052748703734504575125883649914708html

Anticipation

The ldquoInternet of Thingsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 133

Anticipated Actions | Nissan Paint

>

copy GfK 2014| GfK DigiTension | September 23 2014 134

Email kathysheehangfkcom

bloggfkcom

Mobile

Blog

M +1 212 464 7972

copy GfK 2014| GfK DigiTension | September 23 2014 135

  • Slide 1
  • Slide 2
  • GfK digitension
  • Slide 4
  • Integration is key for delivering true richness
  • Our new organisation model research skills versus industry e
  • Connecting the dots
  • Slide 8
  • A fast changing consumer driven digital age
  • The explosion of digital devices and internet accessibility hav
  • And consumers expect brands to fit their flexible always conne
  • With consumerrsquos fast adoption of social media everything is mor
  • As a result purchase pathways can be extremely complex
  • We have integrated these new evolutions in our RampD and research
  • Slide 15
  • Exploring the mobile web and the people who use ithellip
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Event app
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Slide 58
  • Slide 59
  • Introduction
  • Slide 61
  • Chicken
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Getting to me
  • Slide 110
  • 2014| A new world of hyper-personalization
  • 2014 | A world of worry about personal future
  • Expenditures become extensions of experience
  • A world that seems increasingly against me
  • Getting to Me | A Narrowing Focus
  • Breaking away from the crowd
  • A growing focus on intimacy
  • A new social calculus
  • Personal fulfillment is a rising priority
  • Others are a declining priority
  • The drive will be toward accelerated intimacy
  • See The Future - Innovation Opportunity Area 1 | Bio-design
  • Slide 123
  • Alzheimers Ecuador Making it personal
  • Slide 125
  • Consumers increasingly ldquodoing morerdquo
  • Attention spans are decreasing
  • Consumers Expect Real-time Information amp Brand Experiences
  • Super Connected Consumers who Manage the real-time world are Em
  • Americans continue showing a greater openness and desire toward
  • Time saving solutions are the most critical
  • Slide 132
  • Anticipated Actions | Nissan Paint
  • Slide 134
  • Slide 135
Page 67: Presentatie plenair 1 - Jef Staes, Kathy Sheehan

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Power of the market the world hellip

2D-Organizations2D-Balance

In search ofa New Balance

3D-Organizations3D-Balance

Switch3D

Business Innovationpowered by

Culture Innovation

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Its a revolution hellipItrsquos a drama hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Power of the market

Time

3D-Organizations3D-Balance

2D-Organizations2D-Balance

3D-Age2D-Age

Threat or opportunity

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

ldquoTough Statement

People who see 3D as a threat

have more power than people who

see 3D as an opportunity

A = Affirmative B = Negative

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We have to face the dramarsquos

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We have to reinventInnovation Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

From Continuous Improvementto Continuous Innovation6

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

CONSENSUSBased Improvement

2D-Information

2D-Smart Creativity

2D-Entrepreneurship

CONFLICTBased Innovation

3D-Information

3D-Smart Creativity

3D-Entrepreneurship

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Learning from the jungle hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Where is the source of the bio-diversity in a jungle

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

hellip at the edge (verge)

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Open Innovation starts at the edge

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Result a red monkey

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Drop the red monkey in the middle what happens

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red MonkeyHunters

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red Monkeyreg Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic EvolutionRed Monkey Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

Red Monkey Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS

SETTLERS

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation is a battle field

Comprehendthe battlefield

WHY

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS

SETTLERS

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation = Networking

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Who are the best networkers

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation is the resultof a red monkey that

has survived a conflict

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Recipe for successful innovation in 3D

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red MonkeyInnovation Management7

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Believers only

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We need Organic Evolution

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

OrganicEvolution

CREATORS

PIONEERS

FOLLOWERSSETTLERS

MISSIONING

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The most important word

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

3D-RESPECT

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Our Consensus Modelhas to change into a

ldquoRespectfulrdquo Conflict Model

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The second most important sticker

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

0032 472 61 71 51

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

copy GfK 2014| GfK DigiTension | September 23 2014 109

GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen

Kathy Sheehan | kathysheehangfkcom

copy GfK 2014| GfK DigiTension | September 23 2014 110

ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo

--- GfK Consumer Trends

the future of a marketrdquo

GfK Consumer Trends

copy GfK 2014| GfK DigiTension | September 23 2014 111

2014| A new world of hyper-personalization

copy GfK 2014| GfK DigiTension | September 23 2014 112

ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0

2014 | A world of worry about personal future

In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student

says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times

copy GfK 2014| GfK DigiTension | September 23 2014 113

ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter

Expenditures become extensions of experience

ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that

speak to you and will remain in your liferdquo

copy GfK 2014| GfK DigiTension | September 23 2014 114

A world that seems increasingly against me

Riots in Sweden

Political amp economic turmoil in Middle East

New questions about strength of Chinarsquos

long-bullish economyProtests in Brazil

Nothing is secret Nothing is private

Protests in Turkey

copy GfK 2014| GfK DigiTension | September 23 2014 115

Getting to Me | A Narrowing Focus

copy GfK 2014| GfK DigiTension | September 23 2014 116

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2

Breaking away from the crowd

-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average

globally versus 91 hours in 2009)

-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)

copy GfK 2014| GfK DigiTension | September 23 2014 117

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1

A growing focus on intimacy

ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value

+6 ranks from 2008 12 among 54 Personal Values

copy GfK 2014| GfK DigiTension | September 23 2014 118

A new social calculus

Asset In this crazy stressful world you have to focus on the things that

keep you on track and happy

Liability Too much time is wasted on things that arenrsquot important ndash who

really needs 900 ldquofriendsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 119

Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

Personal fulfillment is a rising priority

ExcitementldquoHaving stimulating experiencesrdquo

Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)

IndividualityldquoBeing different from othersrdquo

+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)

Curiosity ldquoWanting to explore and learn about new thingsrdquo

+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)

+6 +7

+8

copy GfK 2014| GfK DigiTension | September 23 2014 120

Others are a declining priority

-5-8

-4

Social stability ldquoSeeking stability of societyrdquo

Globally -8 to 29

Helpfulness ldquoMaking the effort to assist othersrdquo

-5 to 30

Friendship ldquoHaving close supportive friendsrdquo

-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

-11

Respecting AncestorsldquoSeeking stability of societyrdquo

Globally -11 ranks from 2008 to 28 today

copy GfK 2014| GfK DigiTension | September 23 2014 121

The drive will be toward accelerated intimacy

ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my

right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo

ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013

copy GfK 2014| GfK DigiTension | September 23 2014 122

See The Future - Innovation Opportunity Area 1 | Bio-design

Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions

copy GfK 2014| GfK DigiTension | September 23 2014 123

Three vectors exploring increasingly complex bio-data

Measure Me

Sense Me

Be Me

DNA-based skin care program

Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points

Cortex3D printing of customized exo-casts

Tissue regenerationAllows for custom reconstruction of body parts

Glybera ndash 2012First gene therapy treatment approved by European Commission

SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions

Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state

TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants

copy GfK 2014| GfK DigiTension | September 23 2014 124

Alzheimers Ecuador Making it personal

124

>

copy GfK 2014| GfK DigiTension | September 23 2014 125

Multi-tasking lifestyles and growing comfort with automation drive consumers to seek out solutions that anticipate plan and execute increasingly complex decision-making tasks using a variety of personal social and behavioral inputs

See The Future - Innovation Opportunity Area 2 | Anticipated Lifestyle

copy GfK 2014| GfK DigiTension | September 23 2014 126Roper Reports Worldwide 2008 and 2013 (short trend core 25 markets) QB2

Shop groceries Cooking for fun Eat on the go Planmanage finances

Home DIY Gardeningyardwork

62

42

21 23

14 16

70

51

30 30

19 19

2008 2013

Consumers increasingly ldquodoing morerdquo

globally who engaged in activity weekly or more often

copy GfK 2014| GfK DigiTension | September 23 2014 127

Attention spans are decreasing

Roper Reports Worldwide 2013 (mixed-mode trend core 25 markets age 15+) O2 httpwwwstatisticbraincomattention-span-statistics Associated Press httpwwwonlinegraduateprogramscominstant-america2009 data

30 of global consumers agree

ldquoIf a new technology product is not simple to use I lose interest in itrdquo (+2 pts from 2010)

1 in 4 people abandon a web page that takes more than four seconds to load

50 of mobile phone users abandon a page if it doesnrsquot load in 10 seconds

8 million reduction of searches on Google when slowing the results by just 410th of a second

28 Proportion of words are read on an average web page (593 words)

27 minutes is the average length of single Internet video watched

copy GfK 2014| GfK DigiTension | September 23 2014 128

Roper Reports US Spring 2014 Q38 (top-2 box) Roper Reports Worldwide 2013 QJ1O2 (US filter 15+ top-2 box on 7-point scale)

Consumers Expect Real-timeInformation amp Brand Experiences

+ =of consumers expect to be able to access content regardless of the device or platform

77

42agree ldquoTo me it is important to always be reachable wherever I amrdquo

27agree ldquoI really need the shops amp services I use to be available at all timesrdquo

Google Glass observes and records the world

ldquo15 minutes for a quote is out of touchrdquo

7frac12 minutes could save you on car insurance

copy GfK 2014| GfK DigiTension | September 23 2014 129Roper Reports Worldwide 2013 (mixed mode core 25 countries) O4 O9

Super Connected Consumers whoManage the real-time world are Emerging

These active social media users are

of global consumers are Super Connected Consumers

Always on the lookout for new products services

Look for novelty fun even in

everyday items

Spends lots of time researching brands before making major purchases

Technology empowersthem to do this

Greater propensity to switch if dissatisfied with

product service

More likely to have switched from name brands to less

expensive alternatives

More likely to used money-saving strategies

to get the best deal

True in developing as well as developed

markets

17

copy GfK 2014| GfK DigiTension | September 23 2014 130Roper Reports US 2012 Fall Core Q10 11 (online) RRUS 2000-1 Q92 93 (in-person)

Americans continue showing a greater openness and desire towards automation

A car that drives for you when you donrsquot feel like driving

Robots that do household tasks like cleaning amp cooking

Refrigerators that re-order groceries for you

4932

2000 2012

4635

3124

copy GfK 2014| GfK DigiTension | September 23 2014 131

Time saving solutions are the most critical

What is innovation to you

Easier way of doing something (78)

Faster way of doing something (72)

Something I didnrsquot know I needed (44)

Something that my friends will notice (29)

Roper Reports US 2013 February (Telecell) Q4

copy GfK 2014| GfK DigiTension | September 23 2014 132

NEST Most people leave the house at one temperature and forget to change it So Nest learns your schedule programs itself and can be controlled from your phone Teach it well and Nest can lower your heating and cooling bills up to 20

Devices get smarter and more interconnected as we move toward the lsquoInternet of Thingsrsquo

Automation

Coordination

Roomba

httpnestcomliving-with-nest

Computer-controlled sensors find open parking spaces based on their estimation of the proximity of other vehicles Once an open space is detected it directs the vehicles steering wheel to parallel park the car The driver controls the speed of the car via the gas and brake pedals the maneuvering of the vehicle into the parking space is done by the car itself

httponlinewsjcomarticleSB10001424052748703734504575125883649914708html

Anticipation

The ldquoInternet of Thingsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 133

Anticipated Actions | Nissan Paint

>

copy GfK 2014| GfK DigiTension | September 23 2014 134

Email kathysheehangfkcom

bloggfkcom

Mobile

Blog

M +1 212 464 7972

copy GfK 2014| GfK DigiTension | September 23 2014 135

  • Slide 1
  • Slide 2
  • GfK digitension
  • Slide 4
  • Integration is key for delivering true richness
  • Our new organisation model research skills versus industry e
  • Connecting the dots
  • Slide 8
  • A fast changing consumer driven digital age
  • The explosion of digital devices and internet accessibility hav
  • And consumers expect brands to fit their flexible always conne
  • With consumerrsquos fast adoption of social media everything is mor
  • As a result purchase pathways can be extremely complex
  • We have integrated these new evolutions in our RampD and research
  • Slide 15
  • Exploring the mobile web and the people who use ithellip
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Event app
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Slide 58
  • Slide 59
  • Introduction
  • Slide 61
  • Chicken
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Getting to me
  • Slide 110
  • 2014| A new world of hyper-personalization
  • 2014 | A world of worry about personal future
  • Expenditures become extensions of experience
  • A world that seems increasingly against me
  • Getting to Me | A Narrowing Focus
  • Breaking away from the crowd
  • A growing focus on intimacy
  • A new social calculus
  • Personal fulfillment is a rising priority
  • Others are a declining priority
  • The drive will be toward accelerated intimacy
  • See The Future - Innovation Opportunity Area 1 | Bio-design
  • Slide 123
  • Alzheimers Ecuador Making it personal
  • Slide 125
  • Consumers increasingly ldquodoing morerdquo
  • Attention spans are decreasing
  • Consumers Expect Real-time Information amp Brand Experiences
  • Super Connected Consumers who Manage the real-time world are Em
  • Americans continue showing a greater openness and desire toward
  • Time saving solutions are the most critical
  • Slide 132
  • Anticipated Actions | Nissan Paint
  • Slide 134
  • Slide 135
Page 68: Presentatie plenair 1 - Jef Staes, Kathy Sheehan

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Its a revolution hellipItrsquos a drama hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Power of the market

Time

3D-Organizations3D-Balance

2D-Organizations2D-Balance

3D-Age2D-Age

Threat or opportunity

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

ldquoTough Statement

People who see 3D as a threat

have more power than people who

see 3D as an opportunity

A = Affirmative B = Negative

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We have to face the dramarsquos

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We have to reinventInnovation Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

From Continuous Improvementto Continuous Innovation6

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

CONSENSUSBased Improvement

2D-Information

2D-Smart Creativity

2D-Entrepreneurship

CONFLICTBased Innovation

3D-Information

3D-Smart Creativity

3D-Entrepreneurship

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Learning from the jungle hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Where is the source of the bio-diversity in a jungle

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

hellip at the edge (verge)

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Open Innovation starts at the edge

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Result a red monkey

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Drop the red monkey in the middle what happens

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red MonkeyHunters

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red Monkeyreg Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic EvolutionRed Monkey Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

Red Monkey Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS

SETTLERS

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation is a battle field

Comprehendthe battlefield

WHY

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS

SETTLERS

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation = Networking

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Who are the best networkers

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation is the resultof a red monkey that

has survived a conflict

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Recipe for successful innovation in 3D

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red MonkeyInnovation Management7

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Believers only

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We need Organic Evolution

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

OrganicEvolution

CREATORS

PIONEERS

FOLLOWERSSETTLERS

MISSIONING

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The most important word

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

3D-RESPECT

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Our Consensus Modelhas to change into a

ldquoRespectfulrdquo Conflict Model

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The second most important sticker

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

0032 472 61 71 51

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

copy GfK 2014| GfK DigiTension | September 23 2014 109

GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen

Kathy Sheehan | kathysheehangfkcom

copy GfK 2014| GfK DigiTension | September 23 2014 110

ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo

--- GfK Consumer Trends

the future of a marketrdquo

GfK Consumer Trends

copy GfK 2014| GfK DigiTension | September 23 2014 111

2014| A new world of hyper-personalization

copy GfK 2014| GfK DigiTension | September 23 2014 112

ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0

2014 | A world of worry about personal future

In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student

says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times

copy GfK 2014| GfK DigiTension | September 23 2014 113

ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter

Expenditures become extensions of experience

ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that

speak to you and will remain in your liferdquo

copy GfK 2014| GfK DigiTension | September 23 2014 114

A world that seems increasingly against me

Riots in Sweden

Political amp economic turmoil in Middle East

New questions about strength of Chinarsquos

long-bullish economyProtests in Brazil

Nothing is secret Nothing is private

Protests in Turkey

copy GfK 2014| GfK DigiTension | September 23 2014 115

Getting to Me | A Narrowing Focus

copy GfK 2014| GfK DigiTension | September 23 2014 116

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2

Breaking away from the crowd

-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average

globally versus 91 hours in 2009)

-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)

copy GfK 2014| GfK DigiTension | September 23 2014 117

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1

A growing focus on intimacy

ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value

+6 ranks from 2008 12 among 54 Personal Values

copy GfK 2014| GfK DigiTension | September 23 2014 118

A new social calculus

Asset In this crazy stressful world you have to focus on the things that

keep you on track and happy

Liability Too much time is wasted on things that arenrsquot important ndash who

really needs 900 ldquofriendsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 119

Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

Personal fulfillment is a rising priority

ExcitementldquoHaving stimulating experiencesrdquo

Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)

IndividualityldquoBeing different from othersrdquo

+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)

Curiosity ldquoWanting to explore and learn about new thingsrdquo

+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)

+6 +7

+8

copy GfK 2014| GfK DigiTension | September 23 2014 120

Others are a declining priority

-5-8

-4

Social stability ldquoSeeking stability of societyrdquo

Globally -8 to 29

Helpfulness ldquoMaking the effort to assist othersrdquo

-5 to 30

Friendship ldquoHaving close supportive friendsrdquo

-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

-11

Respecting AncestorsldquoSeeking stability of societyrdquo

Globally -11 ranks from 2008 to 28 today

copy GfK 2014| GfK DigiTension | September 23 2014 121

The drive will be toward accelerated intimacy

ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my

right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo

ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013

copy GfK 2014| GfK DigiTension | September 23 2014 122

See The Future - Innovation Opportunity Area 1 | Bio-design

Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions

copy GfK 2014| GfK DigiTension | September 23 2014 123

Three vectors exploring increasingly complex bio-data

Measure Me

Sense Me

Be Me

DNA-based skin care program

Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points

Cortex3D printing of customized exo-casts

Tissue regenerationAllows for custom reconstruction of body parts

Glybera ndash 2012First gene therapy treatment approved by European Commission

SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions

Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state

TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants

copy GfK 2014| GfK DigiTension | September 23 2014 124

Alzheimers Ecuador Making it personal

124

>

copy GfK 2014| GfK DigiTension | September 23 2014 125

Multi-tasking lifestyles and growing comfort with automation drive consumers to seek out solutions that anticipate plan and execute increasingly complex decision-making tasks using a variety of personal social and behavioral inputs

See The Future - Innovation Opportunity Area 2 | Anticipated Lifestyle

copy GfK 2014| GfK DigiTension | September 23 2014 126Roper Reports Worldwide 2008 and 2013 (short trend core 25 markets) QB2

Shop groceries Cooking for fun Eat on the go Planmanage finances

Home DIY Gardeningyardwork

62

42

21 23

14 16

70

51

30 30

19 19

2008 2013

Consumers increasingly ldquodoing morerdquo

globally who engaged in activity weekly or more often

copy GfK 2014| GfK DigiTension | September 23 2014 127

Attention spans are decreasing

Roper Reports Worldwide 2013 (mixed-mode trend core 25 markets age 15+) O2 httpwwwstatisticbraincomattention-span-statistics Associated Press httpwwwonlinegraduateprogramscominstant-america2009 data

30 of global consumers agree

ldquoIf a new technology product is not simple to use I lose interest in itrdquo (+2 pts from 2010)

1 in 4 people abandon a web page that takes more than four seconds to load

50 of mobile phone users abandon a page if it doesnrsquot load in 10 seconds

8 million reduction of searches on Google when slowing the results by just 410th of a second

28 Proportion of words are read on an average web page (593 words)

27 minutes is the average length of single Internet video watched

copy GfK 2014| GfK DigiTension | September 23 2014 128

Roper Reports US Spring 2014 Q38 (top-2 box) Roper Reports Worldwide 2013 QJ1O2 (US filter 15+ top-2 box on 7-point scale)

Consumers Expect Real-timeInformation amp Brand Experiences

+ =of consumers expect to be able to access content regardless of the device or platform

77

42agree ldquoTo me it is important to always be reachable wherever I amrdquo

27agree ldquoI really need the shops amp services I use to be available at all timesrdquo

Google Glass observes and records the world

ldquo15 minutes for a quote is out of touchrdquo

7frac12 minutes could save you on car insurance

copy GfK 2014| GfK DigiTension | September 23 2014 129Roper Reports Worldwide 2013 (mixed mode core 25 countries) O4 O9

Super Connected Consumers whoManage the real-time world are Emerging

These active social media users are

of global consumers are Super Connected Consumers

Always on the lookout for new products services

Look for novelty fun even in

everyday items

Spends lots of time researching brands before making major purchases

Technology empowersthem to do this

Greater propensity to switch if dissatisfied with

product service

More likely to have switched from name brands to less

expensive alternatives

More likely to used money-saving strategies

to get the best deal

True in developing as well as developed

markets

17

copy GfK 2014| GfK DigiTension | September 23 2014 130Roper Reports US 2012 Fall Core Q10 11 (online) RRUS 2000-1 Q92 93 (in-person)

Americans continue showing a greater openness and desire towards automation

A car that drives for you when you donrsquot feel like driving

Robots that do household tasks like cleaning amp cooking

Refrigerators that re-order groceries for you

4932

2000 2012

4635

3124

copy GfK 2014| GfK DigiTension | September 23 2014 131

Time saving solutions are the most critical

What is innovation to you

Easier way of doing something (78)

Faster way of doing something (72)

Something I didnrsquot know I needed (44)

Something that my friends will notice (29)

Roper Reports US 2013 February (Telecell) Q4

copy GfK 2014| GfK DigiTension | September 23 2014 132

NEST Most people leave the house at one temperature and forget to change it So Nest learns your schedule programs itself and can be controlled from your phone Teach it well and Nest can lower your heating and cooling bills up to 20

Devices get smarter and more interconnected as we move toward the lsquoInternet of Thingsrsquo

Automation

Coordination

Roomba

httpnestcomliving-with-nest

Computer-controlled sensors find open parking spaces based on their estimation of the proximity of other vehicles Once an open space is detected it directs the vehicles steering wheel to parallel park the car The driver controls the speed of the car via the gas and brake pedals the maneuvering of the vehicle into the parking space is done by the car itself

httponlinewsjcomarticleSB10001424052748703734504575125883649914708html

Anticipation

The ldquoInternet of Thingsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 133

Anticipated Actions | Nissan Paint

>

copy GfK 2014| GfK DigiTension | September 23 2014 134

Email kathysheehangfkcom

bloggfkcom

Mobile

Blog

M +1 212 464 7972

copy GfK 2014| GfK DigiTension | September 23 2014 135

  • Slide 1
  • Slide 2
  • GfK digitension
  • Slide 4
  • Integration is key for delivering true richness
  • Our new organisation model research skills versus industry e
  • Connecting the dots
  • Slide 8
  • A fast changing consumer driven digital age
  • The explosion of digital devices and internet accessibility hav
  • And consumers expect brands to fit their flexible always conne
  • With consumerrsquos fast adoption of social media everything is mor
  • As a result purchase pathways can be extremely complex
  • We have integrated these new evolutions in our RampD and research
  • Slide 15
  • Exploring the mobile web and the people who use ithellip
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Event app
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Slide 58
  • Slide 59
  • Introduction
  • Slide 61
  • Chicken
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Getting to me
  • Slide 110
  • 2014| A new world of hyper-personalization
  • 2014 | A world of worry about personal future
  • Expenditures become extensions of experience
  • A world that seems increasingly against me
  • Getting to Me | A Narrowing Focus
  • Breaking away from the crowd
  • A growing focus on intimacy
  • A new social calculus
  • Personal fulfillment is a rising priority
  • Others are a declining priority
  • The drive will be toward accelerated intimacy
  • See The Future - Innovation Opportunity Area 1 | Bio-design
  • Slide 123
  • Alzheimers Ecuador Making it personal
  • Slide 125
  • Consumers increasingly ldquodoing morerdquo
  • Attention spans are decreasing
  • Consumers Expect Real-time Information amp Brand Experiences
  • Super Connected Consumers who Manage the real-time world are Em
  • Americans continue showing a greater openness and desire toward
  • Time saving solutions are the most critical
  • Slide 132
  • Anticipated Actions | Nissan Paint
  • Slide 134
  • Slide 135
Page 69: Presentatie plenair 1 - Jef Staes, Kathy Sheehan

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Power of the market

Time

3D-Organizations3D-Balance

2D-Organizations2D-Balance

3D-Age2D-Age

Threat or opportunity

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

ldquoTough Statement

People who see 3D as a threat

have more power than people who

see 3D as an opportunity

A = Affirmative B = Negative

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We have to face the dramarsquos

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We have to reinventInnovation Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

From Continuous Improvementto Continuous Innovation6

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

CONSENSUSBased Improvement

2D-Information

2D-Smart Creativity

2D-Entrepreneurship

CONFLICTBased Innovation

3D-Information

3D-Smart Creativity

3D-Entrepreneurship

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Learning from the jungle hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Where is the source of the bio-diversity in a jungle

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

hellip at the edge (verge)

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Open Innovation starts at the edge

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Result a red monkey

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Drop the red monkey in the middle what happens

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red MonkeyHunters

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red Monkeyreg Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic EvolutionRed Monkey Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

Red Monkey Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS

SETTLERS

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation is a battle field

Comprehendthe battlefield

WHY

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS

SETTLERS

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation = Networking

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Who are the best networkers

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation is the resultof a red monkey that

has survived a conflict

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Recipe for successful innovation in 3D

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red MonkeyInnovation Management7

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Believers only

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We need Organic Evolution

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

OrganicEvolution

CREATORS

PIONEERS

FOLLOWERSSETTLERS

MISSIONING

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The most important word

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

3D-RESPECT

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Our Consensus Modelhas to change into a

ldquoRespectfulrdquo Conflict Model

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The second most important sticker

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

0032 472 61 71 51

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

copy GfK 2014| GfK DigiTension | September 23 2014 109

GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen

Kathy Sheehan | kathysheehangfkcom

copy GfK 2014| GfK DigiTension | September 23 2014 110

ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo

--- GfK Consumer Trends

the future of a marketrdquo

GfK Consumer Trends

copy GfK 2014| GfK DigiTension | September 23 2014 111

2014| A new world of hyper-personalization

copy GfK 2014| GfK DigiTension | September 23 2014 112

ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0

2014 | A world of worry about personal future

In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student

says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times

copy GfK 2014| GfK DigiTension | September 23 2014 113

ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter

Expenditures become extensions of experience

ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that

speak to you and will remain in your liferdquo

copy GfK 2014| GfK DigiTension | September 23 2014 114

A world that seems increasingly against me

Riots in Sweden

Political amp economic turmoil in Middle East

New questions about strength of Chinarsquos

long-bullish economyProtests in Brazil

Nothing is secret Nothing is private

Protests in Turkey

copy GfK 2014| GfK DigiTension | September 23 2014 115

Getting to Me | A Narrowing Focus

copy GfK 2014| GfK DigiTension | September 23 2014 116

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2

Breaking away from the crowd

-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average

globally versus 91 hours in 2009)

-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)

copy GfK 2014| GfK DigiTension | September 23 2014 117

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1

A growing focus on intimacy

ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value

+6 ranks from 2008 12 among 54 Personal Values

copy GfK 2014| GfK DigiTension | September 23 2014 118

A new social calculus

Asset In this crazy stressful world you have to focus on the things that

keep you on track and happy

Liability Too much time is wasted on things that arenrsquot important ndash who

really needs 900 ldquofriendsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 119

Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

Personal fulfillment is a rising priority

ExcitementldquoHaving stimulating experiencesrdquo

Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)

IndividualityldquoBeing different from othersrdquo

+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)

Curiosity ldquoWanting to explore and learn about new thingsrdquo

+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)

+6 +7

+8

copy GfK 2014| GfK DigiTension | September 23 2014 120

Others are a declining priority

-5-8

-4

Social stability ldquoSeeking stability of societyrdquo

Globally -8 to 29

Helpfulness ldquoMaking the effort to assist othersrdquo

-5 to 30

Friendship ldquoHaving close supportive friendsrdquo

-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

-11

Respecting AncestorsldquoSeeking stability of societyrdquo

Globally -11 ranks from 2008 to 28 today

copy GfK 2014| GfK DigiTension | September 23 2014 121

The drive will be toward accelerated intimacy

ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my

right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo

ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013

copy GfK 2014| GfK DigiTension | September 23 2014 122

See The Future - Innovation Opportunity Area 1 | Bio-design

Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions

copy GfK 2014| GfK DigiTension | September 23 2014 123

Three vectors exploring increasingly complex bio-data

Measure Me

Sense Me

Be Me

DNA-based skin care program

Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points

Cortex3D printing of customized exo-casts

Tissue regenerationAllows for custom reconstruction of body parts

Glybera ndash 2012First gene therapy treatment approved by European Commission

SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions

Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state

TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants

copy GfK 2014| GfK DigiTension | September 23 2014 124

Alzheimers Ecuador Making it personal

124

>

copy GfK 2014| GfK DigiTension | September 23 2014 125

Multi-tasking lifestyles and growing comfort with automation drive consumers to seek out solutions that anticipate plan and execute increasingly complex decision-making tasks using a variety of personal social and behavioral inputs

See The Future - Innovation Opportunity Area 2 | Anticipated Lifestyle

copy GfK 2014| GfK DigiTension | September 23 2014 126Roper Reports Worldwide 2008 and 2013 (short trend core 25 markets) QB2

Shop groceries Cooking for fun Eat on the go Planmanage finances

Home DIY Gardeningyardwork

62

42

21 23

14 16

70

51

30 30

19 19

2008 2013

Consumers increasingly ldquodoing morerdquo

globally who engaged in activity weekly or more often

copy GfK 2014| GfK DigiTension | September 23 2014 127

Attention spans are decreasing

Roper Reports Worldwide 2013 (mixed-mode trend core 25 markets age 15+) O2 httpwwwstatisticbraincomattention-span-statistics Associated Press httpwwwonlinegraduateprogramscominstant-america2009 data

30 of global consumers agree

ldquoIf a new technology product is not simple to use I lose interest in itrdquo (+2 pts from 2010)

1 in 4 people abandon a web page that takes more than four seconds to load

50 of mobile phone users abandon a page if it doesnrsquot load in 10 seconds

8 million reduction of searches on Google when slowing the results by just 410th of a second

28 Proportion of words are read on an average web page (593 words)

27 minutes is the average length of single Internet video watched

copy GfK 2014| GfK DigiTension | September 23 2014 128

Roper Reports US Spring 2014 Q38 (top-2 box) Roper Reports Worldwide 2013 QJ1O2 (US filter 15+ top-2 box on 7-point scale)

Consumers Expect Real-timeInformation amp Brand Experiences

+ =of consumers expect to be able to access content regardless of the device or platform

77

42agree ldquoTo me it is important to always be reachable wherever I amrdquo

27agree ldquoI really need the shops amp services I use to be available at all timesrdquo

Google Glass observes and records the world

ldquo15 minutes for a quote is out of touchrdquo

7frac12 minutes could save you on car insurance

copy GfK 2014| GfK DigiTension | September 23 2014 129Roper Reports Worldwide 2013 (mixed mode core 25 countries) O4 O9

Super Connected Consumers whoManage the real-time world are Emerging

These active social media users are

of global consumers are Super Connected Consumers

Always on the lookout for new products services

Look for novelty fun even in

everyday items

Spends lots of time researching brands before making major purchases

Technology empowersthem to do this

Greater propensity to switch if dissatisfied with

product service

More likely to have switched from name brands to less

expensive alternatives

More likely to used money-saving strategies

to get the best deal

True in developing as well as developed

markets

17

copy GfK 2014| GfK DigiTension | September 23 2014 130Roper Reports US 2012 Fall Core Q10 11 (online) RRUS 2000-1 Q92 93 (in-person)

Americans continue showing a greater openness and desire towards automation

A car that drives for you when you donrsquot feel like driving

Robots that do household tasks like cleaning amp cooking

Refrigerators that re-order groceries for you

4932

2000 2012

4635

3124

copy GfK 2014| GfK DigiTension | September 23 2014 131

Time saving solutions are the most critical

What is innovation to you

Easier way of doing something (78)

Faster way of doing something (72)

Something I didnrsquot know I needed (44)

Something that my friends will notice (29)

Roper Reports US 2013 February (Telecell) Q4

copy GfK 2014| GfK DigiTension | September 23 2014 132

NEST Most people leave the house at one temperature and forget to change it So Nest learns your schedule programs itself and can be controlled from your phone Teach it well and Nest can lower your heating and cooling bills up to 20

Devices get smarter and more interconnected as we move toward the lsquoInternet of Thingsrsquo

Automation

Coordination

Roomba

httpnestcomliving-with-nest

Computer-controlled sensors find open parking spaces based on their estimation of the proximity of other vehicles Once an open space is detected it directs the vehicles steering wheel to parallel park the car The driver controls the speed of the car via the gas and brake pedals the maneuvering of the vehicle into the parking space is done by the car itself

httponlinewsjcomarticleSB10001424052748703734504575125883649914708html

Anticipation

The ldquoInternet of Thingsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 133

Anticipated Actions | Nissan Paint

>

copy GfK 2014| GfK DigiTension | September 23 2014 134

Email kathysheehangfkcom

bloggfkcom

Mobile

Blog

M +1 212 464 7972

copy GfK 2014| GfK DigiTension | September 23 2014 135

  • Slide 1
  • Slide 2
  • GfK digitension
  • Slide 4
  • Integration is key for delivering true richness
  • Our new organisation model research skills versus industry e
  • Connecting the dots
  • Slide 8
  • A fast changing consumer driven digital age
  • The explosion of digital devices and internet accessibility hav
  • And consumers expect brands to fit their flexible always conne
  • With consumerrsquos fast adoption of social media everything is mor
  • As a result purchase pathways can be extremely complex
  • We have integrated these new evolutions in our RampD and research
  • Slide 15
  • Exploring the mobile web and the people who use ithellip
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Event app
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Slide 58
  • Slide 59
  • Introduction
  • Slide 61
  • Chicken
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Getting to me
  • Slide 110
  • 2014| A new world of hyper-personalization
  • 2014 | A world of worry about personal future
  • Expenditures become extensions of experience
  • A world that seems increasingly against me
  • Getting to Me | A Narrowing Focus
  • Breaking away from the crowd
  • A growing focus on intimacy
  • A new social calculus
  • Personal fulfillment is a rising priority
  • Others are a declining priority
  • The drive will be toward accelerated intimacy
  • See The Future - Innovation Opportunity Area 1 | Bio-design
  • Slide 123
  • Alzheimers Ecuador Making it personal
  • Slide 125
  • Consumers increasingly ldquodoing morerdquo
  • Attention spans are decreasing
  • Consumers Expect Real-time Information amp Brand Experiences
  • Super Connected Consumers who Manage the real-time world are Em
  • Americans continue showing a greater openness and desire toward
  • Time saving solutions are the most critical
  • Slide 132
  • Anticipated Actions | Nissan Paint
  • Slide 134
  • Slide 135
Page 70: Presentatie plenair 1 - Jef Staes, Kathy Sheehan

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

ldquoTough Statement

People who see 3D as a threat

have more power than people who

see 3D as an opportunity

A = Affirmative B = Negative

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We have to face the dramarsquos

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We have to reinventInnovation Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

From Continuous Improvementto Continuous Innovation6

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

CONSENSUSBased Improvement

2D-Information

2D-Smart Creativity

2D-Entrepreneurship

CONFLICTBased Innovation

3D-Information

3D-Smart Creativity

3D-Entrepreneurship

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Learning from the jungle hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Where is the source of the bio-diversity in a jungle

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

hellip at the edge (verge)

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Open Innovation starts at the edge

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Result a red monkey

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Drop the red monkey in the middle what happens

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red MonkeyHunters

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red Monkeyreg Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic EvolutionRed Monkey Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

Red Monkey Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS

SETTLERS

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation is a battle field

Comprehendthe battlefield

WHY

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS

SETTLERS

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation = Networking

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Who are the best networkers

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation is the resultof a red monkey that

has survived a conflict

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Recipe for successful innovation in 3D

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red MonkeyInnovation Management7

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Believers only

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We need Organic Evolution

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

OrganicEvolution

CREATORS

PIONEERS

FOLLOWERSSETTLERS

MISSIONING

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The most important word

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

3D-RESPECT

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Our Consensus Modelhas to change into a

ldquoRespectfulrdquo Conflict Model

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The second most important sticker

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

0032 472 61 71 51

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

copy GfK 2014| GfK DigiTension | September 23 2014 109

GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen

Kathy Sheehan | kathysheehangfkcom

copy GfK 2014| GfK DigiTension | September 23 2014 110

ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo

--- GfK Consumer Trends

the future of a marketrdquo

GfK Consumer Trends

copy GfK 2014| GfK DigiTension | September 23 2014 111

2014| A new world of hyper-personalization

copy GfK 2014| GfK DigiTension | September 23 2014 112

ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0

2014 | A world of worry about personal future

In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student

says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times

copy GfK 2014| GfK DigiTension | September 23 2014 113

ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter

Expenditures become extensions of experience

ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that

speak to you and will remain in your liferdquo

copy GfK 2014| GfK DigiTension | September 23 2014 114

A world that seems increasingly against me

Riots in Sweden

Political amp economic turmoil in Middle East

New questions about strength of Chinarsquos

long-bullish economyProtests in Brazil

Nothing is secret Nothing is private

Protests in Turkey

copy GfK 2014| GfK DigiTension | September 23 2014 115

Getting to Me | A Narrowing Focus

copy GfK 2014| GfK DigiTension | September 23 2014 116

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2

Breaking away from the crowd

-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average

globally versus 91 hours in 2009)

-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)

copy GfK 2014| GfK DigiTension | September 23 2014 117

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1

A growing focus on intimacy

ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value

+6 ranks from 2008 12 among 54 Personal Values

copy GfK 2014| GfK DigiTension | September 23 2014 118

A new social calculus

Asset In this crazy stressful world you have to focus on the things that

keep you on track and happy

Liability Too much time is wasted on things that arenrsquot important ndash who

really needs 900 ldquofriendsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 119

Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

Personal fulfillment is a rising priority

ExcitementldquoHaving stimulating experiencesrdquo

Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)

IndividualityldquoBeing different from othersrdquo

+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)

Curiosity ldquoWanting to explore and learn about new thingsrdquo

+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)

+6 +7

+8

copy GfK 2014| GfK DigiTension | September 23 2014 120

Others are a declining priority

-5-8

-4

Social stability ldquoSeeking stability of societyrdquo

Globally -8 to 29

Helpfulness ldquoMaking the effort to assist othersrdquo

-5 to 30

Friendship ldquoHaving close supportive friendsrdquo

-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

-11

Respecting AncestorsldquoSeeking stability of societyrdquo

Globally -11 ranks from 2008 to 28 today

copy GfK 2014| GfK DigiTension | September 23 2014 121

The drive will be toward accelerated intimacy

ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my

right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo

ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013

copy GfK 2014| GfK DigiTension | September 23 2014 122

See The Future - Innovation Opportunity Area 1 | Bio-design

Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions

copy GfK 2014| GfK DigiTension | September 23 2014 123

Three vectors exploring increasingly complex bio-data

Measure Me

Sense Me

Be Me

DNA-based skin care program

Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points

Cortex3D printing of customized exo-casts

Tissue regenerationAllows for custom reconstruction of body parts

Glybera ndash 2012First gene therapy treatment approved by European Commission

SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions

Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state

TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants

copy GfK 2014| GfK DigiTension | September 23 2014 124

Alzheimers Ecuador Making it personal

124

>

copy GfK 2014| GfK DigiTension | September 23 2014 125

Multi-tasking lifestyles and growing comfort with automation drive consumers to seek out solutions that anticipate plan and execute increasingly complex decision-making tasks using a variety of personal social and behavioral inputs

See The Future - Innovation Opportunity Area 2 | Anticipated Lifestyle

copy GfK 2014| GfK DigiTension | September 23 2014 126Roper Reports Worldwide 2008 and 2013 (short trend core 25 markets) QB2

Shop groceries Cooking for fun Eat on the go Planmanage finances

Home DIY Gardeningyardwork

62

42

21 23

14 16

70

51

30 30

19 19

2008 2013

Consumers increasingly ldquodoing morerdquo

globally who engaged in activity weekly or more often

copy GfK 2014| GfK DigiTension | September 23 2014 127

Attention spans are decreasing

Roper Reports Worldwide 2013 (mixed-mode trend core 25 markets age 15+) O2 httpwwwstatisticbraincomattention-span-statistics Associated Press httpwwwonlinegraduateprogramscominstant-america2009 data

30 of global consumers agree

ldquoIf a new technology product is not simple to use I lose interest in itrdquo (+2 pts from 2010)

1 in 4 people abandon a web page that takes more than four seconds to load

50 of mobile phone users abandon a page if it doesnrsquot load in 10 seconds

8 million reduction of searches on Google when slowing the results by just 410th of a second

28 Proportion of words are read on an average web page (593 words)

27 minutes is the average length of single Internet video watched

copy GfK 2014| GfK DigiTension | September 23 2014 128

Roper Reports US Spring 2014 Q38 (top-2 box) Roper Reports Worldwide 2013 QJ1O2 (US filter 15+ top-2 box on 7-point scale)

Consumers Expect Real-timeInformation amp Brand Experiences

+ =of consumers expect to be able to access content regardless of the device or platform

77

42agree ldquoTo me it is important to always be reachable wherever I amrdquo

27agree ldquoI really need the shops amp services I use to be available at all timesrdquo

Google Glass observes and records the world

ldquo15 minutes for a quote is out of touchrdquo

7frac12 minutes could save you on car insurance

copy GfK 2014| GfK DigiTension | September 23 2014 129Roper Reports Worldwide 2013 (mixed mode core 25 countries) O4 O9

Super Connected Consumers whoManage the real-time world are Emerging

These active social media users are

of global consumers are Super Connected Consumers

Always on the lookout for new products services

Look for novelty fun even in

everyday items

Spends lots of time researching brands before making major purchases

Technology empowersthem to do this

Greater propensity to switch if dissatisfied with

product service

More likely to have switched from name brands to less

expensive alternatives

More likely to used money-saving strategies

to get the best deal

True in developing as well as developed

markets

17

copy GfK 2014| GfK DigiTension | September 23 2014 130Roper Reports US 2012 Fall Core Q10 11 (online) RRUS 2000-1 Q92 93 (in-person)

Americans continue showing a greater openness and desire towards automation

A car that drives for you when you donrsquot feel like driving

Robots that do household tasks like cleaning amp cooking

Refrigerators that re-order groceries for you

4932

2000 2012

4635

3124

copy GfK 2014| GfK DigiTension | September 23 2014 131

Time saving solutions are the most critical

What is innovation to you

Easier way of doing something (78)

Faster way of doing something (72)

Something I didnrsquot know I needed (44)

Something that my friends will notice (29)

Roper Reports US 2013 February (Telecell) Q4

copy GfK 2014| GfK DigiTension | September 23 2014 132

NEST Most people leave the house at one temperature and forget to change it So Nest learns your schedule programs itself and can be controlled from your phone Teach it well and Nest can lower your heating and cooling bills up to 20

Devices get smarter and more interconnected as we move toward the lsquoInternet of Thingsrsquo

Automation

Coordination

Roomba

httpnestcomliving-with-nest

Computer-controlled sensors find open parking spaces based on their estimation of the proximity of other vehicles Once an open space is detected it directs the vehicles steering wheel to parallel park the car The driver controls the speed of the car via the gas and brake pedals the maneuvering of the vehicle into the parking space is done by the car itself

httponlinewsjcomarticleSB10001424052748703734504575125883649914708html

Anticipation

The ldquoInternet of Thingsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 133

Anticipated Actions | Nissan Paint

>

copy GfK 2014| GfK DigiTension | September 23 2014 134

Email kathysheehangfkcom

bloggfkcom

Mobile

Blog

M +1 212 464 7972

copy GfK 2014| GfK DigiTension | September 23 2014 135

  • Slide 1
  • Slide 2
  • GfK digitension
  • Slide 4
  • Integration is key for delivering true richness
  • Our new organisation model research skills versus industry e
  • Connecting the dots
  • Slide 8
  • A fast changing consumer driven digital age
  • The explosion of digital devices and internet accessibility hav
  • And consumers expect brands to fit their flexible always conne
  • With consumerrsquos fast adoption of social media everything is mor
  • As a result purchase pathways can be extremely complex
  • We have integrated these new evolutions in our RampD and research
  • Slide 15
  • Exploring the mobile web and the people who use ithellip
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Event app
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Slide 58
  • Slide 59
  • Introduction
  • Slide 61
  • Chicken
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Getting to me
  • Slide 110
  • 2014| A new world of hyper-personalization
  • 2014 | A world of worry about personal future
  • Expenditures become extensions of experience
  • A world that seems increasingly against me
  • Getting to Me | A Narrowing Focus
  • Breaking away from the crowd
  • A growing focus on intimacy
  • A new social calculus
  • Personal fulfillment is a rising priority
  • Others are a declining priority
  • The drive will be toward accelerated intimacy
  • See The Future - Innovation Opportunity Area 1 | Bio-design
  • Slide 123
  • Alzheimers Ecuador Making it personal
  • Slide 125
  • Consumers increasingly ldquodoing morerdquo
  • Attention spans are decreasing
  • Consumers Expect Real-time Information amp Brand Experiences
  • Super Connected Consumers who Manage the real-time world are Em
  • Americans continue showing a greater openness and desire toward
  • Time saving solutions are the most critical
  • Slide 132
  • Anticipated Actions | Nissan Paint
  • Slide 134
  • Slide 135
Page 71: Presentatie plenair 1 - Jef Staes, Kathy Sheehan

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We have to face the dramarsquos

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We have to reinventInnovation Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

From Continuous Improvementto Continuous Innovation6

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

CONSENSUSBased Improvement

2D-Information

2D-Smart Creativity

2D-Entrepreneurship

CONFLICTBased Innovation

3D-Information

3D-Smart Creativity

3D-Entrepreneurship

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Learning from the jungle hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Where is the source of the bio-diversity in a jungle

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

hellip at the edge (verge)

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Open Innovation starts at the edge

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Result a red monkey

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Drop the red monkey in the middle what happens

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red MonkeyHunters

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red Monkeyreg Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic EvolutionRed Monkey Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

Red Monkey Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS

SETTLERS

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation is a battle field

Comprehendthe battlefield

WHY

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS

SETTLERS

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation = Networking

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Who are the best networkers

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation is the resultof a red monkey that

has survived a conflict

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Recipe for successful innovation in 3D

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red MonkeyInnovation Management7

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Believers only

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We need Organic Evolution

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

OrganicEvolution

CREATORS

PIONEERS

FOLLOWERSSETTLERS

MISSIONING

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The most important word

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

3D-RESPECT

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Our Consensus Modelhas to change into a

ldquoRespectfulrdquo Conflict Model

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The second most important sticker

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

0032 472 61 71 51

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

copy GfK 2014| GfK DigiTension | September 23 2014 109

GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen

Kathy Sheehan | kathysheehangfkcom

copy GfK 2014| GfK DigiTension | September 23 2014 110

ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo

--- GfK Consumer Trends

the future of a marketrdquo

GfK Consumer Trends

copy GfK 2014| GfK DigiTension | September 23 2014 111

2014| A new world of hyper-personalization

copy GfK 2014| GfK DigiTension | September 23 2014 112

ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0

2014 | A world of worry about personal future

In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student

says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times

copy GfK 2014| GfK DigiTension | September 23 2014 113

ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter

Expenditures become extensions of experience

ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that

speak to you and will remain in your liferdquo

copy GfK 2014| GfK DigiTension | September 23 2014 114

A world that seems increasingly against me

Riots in Sweden

Political amp economic turmoil in Middle East

New questions about strength of Chinarsquos

long-bullish economyProtests in Brazil

Nothing is secret Nothing is private

Protests in Turkey

copy GfK 2014| GfK DigiTension | September 23 2014 115

Getting to Me | A Narrowing Focus

copy GfK 2014| GfK DigiTension | September 23 2014 116

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2

Breaking away from the crowd

-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average

globally versus 91 hours in 2009)

-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)

copy GfK 2014| GfK DigiTension | September 23 2014 117

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1

A growing focus on intimacy

ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value

+6 ranks from 2008 12 among 54 Personal Values

copy GfK 2014| GfK DigiTension | September 23 2014 118

A new social calculus

Asset In this crazy stressful world you have to focus on the things that

keep you on track and happy

Liability Too much time is wasted on things that arenrsquot important ndash who

really needs 900 ldquofriendsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 119

Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

Personal fulfillment is a rising priority

ExcitementldquoHaving stimulating experiencesrdquo

Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)

IndividualityldquoBeing different from othersrdquo

+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)

Curiosity ldquoWanting to explore and learn about new thingsrdquo

+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)

+6 +7

+8

copy GfK 2014| GfK DigiTension | September 23 2014 120

Others are a declining priority

-5-8

-4

Social stability ldquoSeeking stability of societyrdquo

Globally -8 to 29

Helpfulness ldquoMaking the effort to assist othersrdquo

-5 to 30

Friendship ldquoHaving close supportive friendsrdquo

-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

-11

Respecting AncestorsldquoSeeking stability of societyrdquo

Globally -11 ranks from 2008 to 28 today

copy GfK 2014| GfK DigiTension | September 23 2014 121

The drive will be toward accelerated intimacy

ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my

right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo

ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013

copy GfK 2014| GfK DigiTension | September 23 2014 122

See The Future - Innovation Opportunity Area 1 | Bio-design

Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions

copy GfK 2014| GfK DigiTension | September 23 2014 123

Three vectors exploring increasingly complex bio-data

Measure Me

Sense Me

Be Me

DNA-based skin care program

Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points

Cortex3D printing of customized exo-casts

Tissue regenerationAllows for custom reconstruction of body parts

Glybera ndash 2012First gene therapy treatment approved by European Commission

SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions

Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state

TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants

copy GfK 2014| GfK DigiTension | September 23 2014 124

Alzheimers Ecuador Making it personal

124

>

copy GfK 2014| GfK DigiTension | September 23 2014 125

Multi-tasking lifestyles and growing comfort with automation drive consumers to seek out solutions that anticipate plan and execute increasingly complex decision-making tasks using a variety of personal social and behavioral inputs

See The Future - Innovation Opportunity Area 2 | Anticipated Lifestyle

copy GfK 2014| GfK DigiTension | September 23 2014 126Roper Reports Worldwide 2008 and 2013 (short trend core 25 markets) QB2

Shop groceries Cooking for fun Eat on the go Planmanage finances

Home DIY Gardeningyardwork

62

42

21 23

14 16

70

51

30 30

19 19

2008 2013

Consumers increasingly ldquodoing morerdquo

globally who engaged in activity weekly or more often

copy GfK 2014| GfK DigiTension | September 23 2014 127

Attention spans are decreasing

Roper Reports Worldwide 2013 (mixed-mode trend core 25 markets age 15+) O2 httpwwwstatisticbraincomattention-span-statistics Associated Press httpwwwonlinegraduateprogramscominstant-america2009 data

30 of global consumers agree

ldquoIf a new technology product is not simple to use I lose interest in itrdquo (+2 pts from 2010)

1 in 4 people abandon a web page that takes more than four seconds to load

50 of mobile phone users abandon a page if it doesnrsquot load in 10 seconds

8 million reduction of searches on Google when slowing the results by just 410th of a second

28 Proportion of words are read on an average web page (593 words)

27 minutes is the average length of single Internet video watched

copy GfK 2014| GfK DigiTension | September 23 2014 128

Roper Reports US Spring 2014 Q38 (top-2 box) Roper Reports Worldwide 2013 QJ1O2 (US filter 15+ top-2 box on 7-point scale)

Consumers Expect Real-timeInformation amp Brand Experiences

+ =of consumers expect to be able to access content regardless of the device or platform

77

42agree ldquoTo me it is important to always be reachable wherever I amrdquo

27agree ldquoI really need the shops amp services I use to be available at all timesrdquo

Google Glass observes and records the world

ldquo15 minutes for a quote is out of touchrdquo

7frac12 minutes could save you on car insurance

copy GfK 2014| GfK DigiTension | September 23 2014 129Roper Reports Worldwide 2013 (mixed mode core 25 countries) O4 O9

Super Connected Consumers whoManage the real-time world are Emerging

These active social media users are

of global consumers are Super Connected Consumers

Always on the lookout for new products services

Look for novelty fun even in

everyday items

Spends lots of time researching brands before making major purchases

Technology empowersthem to do this

Greater propensity to switch if dissatisfied with

product service

More likely to have switched from name brands to less

expensive alternatives

More likely to used money-saving strategies

to get the best deal

True in developing as well as developed

markets

17

copy GfK 2014| GfK DigiTension | September 23 2014 130Roper Reports US 2012 Fall Core Q10 11 (online) RRUS 2000-1 Q92 93 (in-person)

Americans continue showing a greater openness and desire towards automation

A car that drives for you when you donrsquot feel like driving

Robots that do household tasks like cleaning amp cooking

Refrigerators that re-order groceries for you

4932

2000 2012

4635

3124

copy GfK 2014| GfK DigiTension | September 23 2014 131

Time saving solutions are the most critical

What is innovation to you

Easier way of doing something (78)

Faster way of doing something (72)

Something I didnrsquot know I needed (44)

Something that my friends will notice (29)

Roper Reports US 2013 February (Telecell) Q4

copy GfK 2014| GfK DigiTension | September 23 2014 132

NEST Most people leave the house at one temperature and forget to change it So Nest learns your schedule programs itself and can be controlled from your phone Teach it well and Nest can lower your heating and cooling bills up to 20

Devices get smarter and more interconnected as we move toward the lsquoInternet of Thingsrsquo

Automation

Coordination

Roomba

httpnestcomliving-with-nest

Computer-controlled sensors find open parking spaces based on their estimation of the proximity of other vehicles Once an open space is detected it directs the vehicles steering wheel to parallel park the car The driver controls the speed of the car via the gas and brake pedals the maneuvering of the vehicle into the parking space is done by the car itself

httponlinewsjcomarticleSB10001424052748703734504575125883649914708html

Anticipation

The ldquoInternet of Thingsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 133

Anticipated Actions | Nissan Paint

>

copy GfK 2014| GfK DigiTension | September 23 2014 134

Email kathysheehangfkcom

bloggfkcom

Mobile

Blog

M +1 212 464 7972

copy GfK 2014| GfK DigiTension | September 23 2014 135

  • Slide 1
  • Slide 2
  • GfK digitension
  • Slide 4
  • Integration is key for delivering true richness
  • Our new organisation model research skills versus industry e
  • Connecting the dots
  • Slide 8
  • A fast changing consumer driven digital age
  • The explosion of digital devices and internet accessibility hav
  • And consumers expect brands to fit their flexible always conne
  • With consumerrsquos fast adoption of social media everything is mor
  • As a result purchase pathways can be extremely complex
  • We have integrated these new evolutions in our RampD and research
  • Slide 15
  • Exploring the mobile web and the people who use ithellip
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Event app
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Slide 58
  • Slide 59
  • Introduction
  • Slide 61
  • Chicken
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Getting to me
  • Slide 110
  • 2014| A new world of hyper-personalization
  • 2014 | A world of worry about personal future
  • Expenditures become extensions of experience
  • A world that seems increasingly against me
  • Getting to Me | A Narrowing Focus
  • Breaking away from the crowd
  • A growing focus on intimacy
  • A new social calculus
  • Personal fulfillment is a rising priority
  • Others are a declining priority
  • The drive will be toward accelerated intimacy
  • See The Future - Innovation Opportunity Area 1 | Bio-design
  • Slide 123
  • Alzheimers Ecuador Making it personal
  • Slide 125
  • Consumers increasingly ldquodoing morerdquo
  • Attention spans are decreasing
  • Consumers Expect Real-time Information amp Brand Experiences
  • Super Connected Consumers who Manage the real-time world are Em
  • Americans continue showing a greater openness and desire toward
  • Time saving solutions are the most critical
  • Slide 132
  • Anticipated Actions | Nissan Paint
  • Slide 134
  • Slide 135
Page 72: Presentatie plenair 1 - Jef Staes, Kathy Sheehan

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We have to reinventInnovation Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

From Continuous Improvementto Continuous Innovation6

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

CONSENSUSBased Improvement

2D-Information

2D-Smart Creativity

2D-Entrepreneurship

CONFLICTBased Innovation

3D-Information

3D-Smart Creativity

3D-Entrepreneurship

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Learning from the jungle hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Where is the source of the bio-diversity in a jungle

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

hellip at the edge (verge)

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Open Innovation starts at the edge

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Result a red monkey

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Drop the red monkey in the middle what happens

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red MonkeyHunters

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red Monkeyreg Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic EvolutionRed Monkey Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

Red Monkey Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS

SETTLERS

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation is a battle field

Comprehendthe battlefield

WHY

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS

SETTLERS

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation = Networking

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Who are the best networkers

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation is the resultof a red monkey that

has survived a conflict

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Recipe for successful innovation in 3D

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red MonkeyInnovation Management7

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Believers only

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We need Organic Evolution

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

OrganicEvolution

CREATORS

PIONEERS

FOLLOWERSSETTLERS

MISSIONING

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The most important word

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

3D-RESPECT

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Our Consensus Modelhas to change into a

ldquoRespectfulrdquo Conflict Model

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The second most important sticker

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

0032 472 61 71 51

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

copy GfK 2014| GfK DigiTension | September 23 2014 109

GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen

Kathy Sheehan | kathysheehangfkcom

copy GfK 2014| GfK DigiTension | September 23 2014 110

ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo

--- GfK Consumer Trends

the future of a marketrdquo

GfK Consumer Trends

copy GfK 2014| GfK DigiTension | September 23 2014 111

2014| A new world of hyper-personalization

copy GfK 2014| GfK DigiTension | September 23 2014 112

ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0

2014 | A world of worry about personal future

In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student

says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times

copy GfK 2014| GfK DigiTension | September 23 2014 113

ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter

Expenditures become extensions of experience

ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that

speak to you and will remain in your liferdquo

copy GfK 2014| GfK DigiTension | September 23 2014 114

A world that seems increasingly against me

Riots in Sweden

Political amp economic turmoil in Middle East

New questions about strength of Chinarsquos

long-bullish economyProtests in Brazil

Nothing is secret Nothing is private

Protests in Turkey

copy GfK 2014| GfK DigiTension | September 23 2014 115

Getting to Me | A Narrowing Focus

copy GfK 2014| GfK DigiTension | September 23 2014 116

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2

Breaking away from the crowd

-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average

globally versus 91 hours in 2009)

-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)

copy GfK 2014| GfK DigiTension | September 23 2014 117

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1

A growing focus on intimacy

ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value

+6 ranks from 2008 12 among 54 Personal Values

copy GfK 2014| GfK DigiTension | September 23 2014 118

A new social calculus

Asset In this crazy stressful world you have to focus on the things that

keep you on track and happy

Liability Too much time is wasted on things that arenrsquot important ndash who

really needs 900 ldquofriendsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 119

Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

Personal fulfillment is a rising priority

ExcitementldquoHaving stimulating experiencesrdquo

Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)

IndividualityldquoBeing different from othersrdquo

+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)

Curiosity ldquoWanting to explore and learn about new thingsrdquo

+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)

+6 +7

+8

copy GfK 2014| GfK DigiTension | September 23 2014 120

Others are a declining priority

-5-8

-4

Social stability ldquoSeeking stability of societyrdquo

Globally -8 to 29

Helpfulness ldquoMaking the effort to assist othersrdquo

-5 to 30

Friendship ldquoHaving close supportive friendsrdquo

-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

-11

Respecting AncestorsldquoSeeking stability of societyrdquo

Globally -11 ranks from 2008 to 28 today

copy GfK 2014| GfK DigiTension | September 23 2014 121

The drive will be toward accelerated intimacy

ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my

right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo

ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013

copy GfK 2014| GfK DigiTension | September 23 2014 122

See The Future - Innovation Opportunity Area 1 | Bio-design

Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions

copy GfK 2014| GfK DigiTension | September 23 2014 123

Three vectors exploring increasingly complex bio-data

Measure Me

Sense Me

Be Me

DNA-based skin care program

Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points

Cortex3D printing of customized exo-casts

Tissue regenerationAllows for custom reconstruction of body parts

Glybera ndash 2012First gene therapy treatment approved by European Commission

SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions

Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state

TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants

copy GfK 2014| GfK DigiTension | September 23 2014 124

Alzheimers Ecuador Making it personal

124

>

copy GfK 2014| GfK DigiTension | September 23 2014 125

Multi-tasking lifestyles and growing comfort with automation drive consumers to seek out solutions that anticipate plan and execute increasingly complex decision-making tasks using a variety of personal social and behavioral inputs

See The Future - Innovation Opportunity Area 2 | Anticipated Lifestyle

copy GfK 2014| GfK DigiTension | September 23 2014 126Roper Reports Worldwide 2008 and 2013 (short trend core 25 markets) QB2

Shop groceries Cooking for fun Eat on the go Planmanage finances

Home DIY Gardeningyardwork

62

42

21 23

14 16

70

51

30 30

19 19

2008 2013

Consumers increasingly ldquodoing morerdquo

globally who engaged in activity weekly or more often

copy GfK 2014| GfK DigiTension | September 23 2014 127

Attention spans are decreasing

Roper Reports Worldwide 2013 (mixed-mode trend core 25 markets age 15+) O2 httpwwwstatisticbraincomattention-span-statistics Associated Press httpwwwonlinegraduateprogramscominstant-america2009 data

30 of global consumers agree

ldquoIf a new technology product is not simple to use I lose interest in itrdquo (+2 pts from 2010)

1 in 4 people abandon a web page that takes more than four seconds to load

50 of mobile phone users abandon a page if it doesnrsquot load in 10 seconds

8 million reduction of searches on Google when slowing the results by just 410th of a second

28 Proportion of words are read on an average web page (593 words)

27 minutes is the average length of single Internet video watched

copy GfK 2014| GfK DigiTension | September 23 2014 128

Roper Reports US Spring 2014 Q38 (top-2 box) Roper Reports Worldwide 2013 QJ1O2 (US filter 15+ top-2 box on 7-point scale)

Consumers Expect Real-timeInformation amp Brand Experiences

+ =of consumers expect to be able to access content regardless of the device or platform

77

42agree ldquoTo me it is important to always be reachable wherever I amrdquo

27agree ldquoI really need the shops amp services I use to be available at all timesrdquo

Google Glass observes and records the world

ldquo15 minutes for a quote is out of touchrdquo

7frac12 minutes could save you on car insurance

copy GfK 2014| GfK DigiTension | September 23 2014 129Roper Reports Worldwide 2013 (mixed mode core 25 countries) O4 O9

Super Connected Consumers whoManage the real-time world are Emerging

These active social media users are

of global consumers are Super Connected Consumers

Always on the lookout for new products services

Look for novelty fun even in

everyday items

Spends lots of time researching brands before making major purchases

Technology empowersthem to do this

Greater propensity to switch if dissatisfied with

product service

More likely to have switched from name brands to less

expensive alternatives

More likely to used money-saving strategies

to get the best deal

True in developing as well as developed

markets

17

copy GfK 2014| GfK DigiTension | September 23 2014 130Roper Reports US 2012 Fall Core Q10 11 (online) RRUS 2000-1 Q92 93 (in-person)

Americans continue showing a greater openness and desire towards automation

A car that drives for you when you donrsquot feel like driving

Robots that do household tasks like cleaning amp cooking

Refrigerators that re-order groceries for you

4932

2000 2012

4635

3124

copy GfK 2014| GfK DigiTension | September 23 2014 131

Time saving solutions are the most critical

What is innovation to you

Easier way of doing something (78)

Faster way of doing something (72)

Something I didnrsquot know I needed (44)

Something that my friends will notice (29)

Roper Reports US 2013 February (Telecell) Q4

copy GfK 2014| GfK DigiTension | September 23 2014 132

NEST Most people leave the house at one temperature and forget to change it So Nest learns your schedule programs itself and can be controlled from your phone Teach it well and Nest can lower your heating and cooling bills up to 20

Devices get smarter and more interconnected as we move toward the lsquoInternet of Thingsrsquo

Automation

Coordination

Roomba

httpnestcomliving-with-nest

Computer-controlled sensors find open parking spaces based on their estimation of the proximity of other vehicles Once an open space is detected it directs the vehicles steering wheel to parallel park the car The driver controls the speed of the car via the gas and brake pedals the maneuvering of the vehicle into the parking space is done by the car itself

httponlinewsjcomarticleSB10001424052748703734504575125883649914708html

Anticipation

The ldquoInternet of Thingsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 133

Anticipated Actions | Nissan Paint

>

copy GfK 2014| GfK DigiTension | September 23 2014 134

Email kathysheehangfkcom

bloggfkcom

Mobile

Blog

M +1 212 464 7972

copy GfK 2014| GfK DigiTension | September 23 2014 135

  • Slide 1
  • Slide 2
  • GfK digitension
  • Slide 4
  • Integration is key for delivering true richness
  • Our new organisation model research skills versus industry e
  • Connecting the dots
  • Slide 8
  • A fast changing consumer driven digital age
  • The explosion of digital devices and internet accessibility hav
  • And consumers expect brands to fit their flexible always conne
  • With consumerrsquos fast adoption of social media everything is mor
  • As a result purchase pathways can be extremely complex
  • We have integrated these new evolutions in our RampD and research
  • Slide 15
  • Exploring the mobile web and the people who use ithellip
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Event app
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Slide 58
  • Slide 59
  • Introduction
  • Slide 61
  • Chicken
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Getting to me
  • Slide 110
  • 2014| A new world of hyper-personalization
  • 2014 | A world of worry about personal future
  • Expenditures become extensions of experience
  • A world that seems increasingly against me
  • Getting to Me | A Narrowing Focus
  • Breaking away from the crowd
  • A growing focus on intimacy
  • A new social calculus
  • Personal fulfillment is a rising priority
  • Others are a declining priority
  • The drive will be toward accelerated intimacy
  • See The Future - Innovation Opportunity Area 1 | Bio-design
  • Slide 123
  • Alzheimers Ecuador Making it personal
  • Slide 125
  • Consumers increasingly ldquodoing morerdquo
  • Attention spans are decreasing
  • Consumers Expect Real-time Information amp Brand Experiences
  • Super Connected Consumers who Manage the real-time world are Em
  • Americans continue showing a greater openness and desire toward
  • Time saving solutions are the most critical
  • Slide 132
  • Anticipated Actions | Nissan Paint
  • Slide 134
  • Slide 135
Page 73: Presentatie plenair 1 - Jef Staes, Kathy Sheehan

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

From Continuous Improvementto Continuous Innovation6

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

CONSENSUSBased Improvement

2D-Information

2D-Smart Creativity

2D-Entrepreneurship

CONFLICTBased Innovation

3D-Information

3D-Smart Creativity

3D-Entrepreneurship

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Learning from the jungle hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Where is the source of the bio-diversity in a jungle

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

hellip at the edge (verge)

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Open Innovation starts at the edge

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Result a red monkey

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Drop the red monkey in the middle what happens

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red MonkeyHunters

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red Monkeyreg Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic EvolutionRed Monkey Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

Red Monkey Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS

SETTLERS

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation is a battle field

Comprehendthe battlefield

WHY

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS

SETTLERS

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation = Networking

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Who are the best networkers

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation is the resultof a red monkey that

has survived a conflict

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Recipe for successful innovation in 3D

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red MonkeyInnovation Management7

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Believers only

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We need Organic Evolution

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

OrganicEvolution

CREATORS

PIONEERS

FOLLOWERSSETTLERS

MISSIONING

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The most important word

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

3D-RESPECT

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Our Consensus Modelhas to change into a

ldquoRespectfulrdquo Conflict Model

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The second most important sticker

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

0032 472 61 71 51

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

copy GfK 2014| GfK DigiTension | September 23 2014 109

GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen

Kathy Sheehan | kathysheehangfkcom

copy GfK 2014| GfK DigiTension | September 23 2014 110

ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo

--- GfK Consumer Trends

the future of a marketrdquo

GfK Consumer Trends

copy GfK 2014| GfK DigiTension | September 23 2014 111

2014| A new world of hyper-personalization

copy GfK 2014| GfK DigiTension | September 23 2014 112

ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0

2014 | A world of worry about personal future

In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student

says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times

copy GfK 2014| GfK DigiTension | September 23 2014 113

ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter

Expenditures become extensions of experience

ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that

speak to you and will remain in your liferdquo

copy GfK 2014| GfK DigiTension | September 23 2014 114

A world that seems increasingly against me

Riots in Sweden

Political amp economic turmoil in Middle East

New questions about strength of Chinarsquos

long-bullish economyProtests in Brazil

Nothing is secret Nothing is private

Protests in Turkey

copy GfK 2014| GfK DigiTension | September 23 2014 115

Getting to Me | A Narrowing Focus

copy GfK 2014| GfK DigiTension | September 23 2014 116

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2

Breaking away from the crowd

-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average

globally versus 91 hours in 2009)

-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)

copy GfK 2014| GfK DigiTension | September 23 2014 117

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1

A growing focus on intimacy

ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value

+6 ranks from 2008 12 among 54 Personal Values

copy GfK 2014| GfK DigiTension | September 23 2014 118

A new social calculus

Asset In this crazy stressful world you have to focus on the things that

keep you on track and happy

Liability Too much time is wasted on things that arenrsquot important ndash who

really needs 900 ldquofriendsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 119

Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

Personal fulfillment is a rising priority

ExcitementldquoHaving stimulating experiencesrdquo

Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)

IndividualityldquoBeing different from othersrdquo

+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)

Curiosity ldquoWanting to explore and learn about new thingsrdquo

+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)

+6 +7

+8

copy GfK 2014| GfK DigiTension | September 23 2014 120

Others are a declining priority

-5-8

-4

Social stability ldquoSeeking stability of societyrdquo

Globally -8 to 29

Helpfulness ldquoMaking the effort to assist othersrdquo

-5 to 30

Friendship ldquoHaving close supportive friendsrdquo

-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

-11

Respecting AncestorsldquoSeeking stability of societyrdquo

Globally -11 ranks from 2008 to 28 today

copy GfK 2014| GfK DigiTension | September 23 2014 121

The drive will be toward accelerated intimacy

ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my

right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo

ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013

copy GfK 2014| GfK DigiTension | September 23 2014 122

See The Future - Innovation Opportunity Area 1 | Bio-design

Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions

copy GfK 2014| GfK DigiTension | September 23 2014 123

Three vectors exploring increasingly complex bio-data

Measure Me

Sense Me

Be Me

DNA-based skin care program

Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points

Cortex3D printing of customized exo-casts

Tissue regenerationAllows for custom reconstruction of body parts

Glybera ndash 2012First gene therapy treatment approved by European Commission

SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions

Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state

TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants

copy GfK 2014| GfK DigiTension | September 23 2014 124

Alzheimers Ecuador Making it personal

124

>

copy GfK 2014| GfK DigiTension | September 23 2014 125

Multi-tasking lifestyles and growing comfort with automation drive consumers to seek out solutions that anticipate plan and execute increasingly complex decision-making tasks using a variety of personal social and behavioral inputs

See The Future - Innovation Opportunity Area 2 | Anticipated Lifestyle

copy GfK 2014| GfK DigiTension | September 23 2014 126Roper Reports Worldwide 2008 and 2013 (short trend core 25 markets) QB2

Shop groceries Cooking for fun Eat on the go Planmanage finances

Home DIY Gardeningyardwork

62

42

21 23

14 16

70

51

30 30

19 19

2008 2013

Consumers increasingly ldquodoing morerdquo

globally who engaged in activity weekly or more often

copy GfK 2014| GfK DigiTension | September 23 2014 127

Attention spans are decreasing

Roper Reports Worldwide 2013 (mixed-mode trend core 25 markets age 15+) O2 httpwwwstatisticbraincomattention-span-statistics Associated Press httpwwwonlinegraduateprogramscominstant-america2009 data

30 of global consumers agree

ldquoIf a new technology product is not simple to use I lose interest in itrdquo (+2 pts from 2010)

1 in 4 people abandon a web page that takes more than four seconds to load

50 of mobile phone users abandon a page if it doesnrsquot load in 10 seconds

8 million reduction of searches on Google when slowing the results by just 410th of a second

28 Proportion of words are read on an average web page (593 words)

27 minutes is the average length of single Internet video watched

copy GfK 2014| GfK DigiTension | September 23 2014 128

Roper Reports US Spring 2014 Q38 (top-2 box) Roper Reports Worldwide 2013 QJ1O2 (US filter 15+ top-2 box on 7-point scale)

Consumers Expect Real-timeInformation amp Brand Experiences

+ =of consumers expect to be able to access content regardless of the device or platform

77

42agree ldquoTo me it is important to always be reachable wherever I amrdquo

27agree ldquoI really need the shops amp services I use to be available at all timesrdquo

Google Glass observes and records the world

ldquo15 minutes for a quote is out of touchrdquo

7frac12 minutes could save you on car insurance

copy GfK 2014| GfK DigiTension | September 23 2014 129Roper Reports Worldwide 2013 (mixed mode core 25 countries) O4 O9

Super Connected Consumers whoManage the real-time world are Emerging

These active social media users are

of global consumers are Super Connected Consumers

Always on the lookout for new products services

Look for novelty fun even in

everyday items

Spends lots of time researching brands before making major purchases

Technology empowersthem to do this

Greater propensity to switch if dissatisfied with

product service

More likely to have switched from name brands to less

expensive alternatives

More likely to used money-saving strategies

to get the best deal

True in developing as well as developed

markets

17

copy GfK 2014| GfK DigiTension | September 23 2014 130Roper Reports US 2012 Fall Core Q10 11 (online) RRUS 2000-1 Q92 93 (in-person)

Americans continue showing a greater openness and desire towards automation

A car that drives for you when you donrsquot feel like driving

Robots that do household tasks like cleaning amp cooking

Refrigerators that re-order groceries for you

4932

2000 2012

4635

3124

copy GfK 2014| GfK DigiTension | September 23 2014 131

Time saving solutions are the most critical

What is innovation to you

Easier way of doing something (78)

Faster way of doing something (72)

Something I didnrsquot know I needed (44)

Something that my friends will notice (29)

Roper Reports US 2013 February (Telecell) Q4

copy GfK 2014| GfK DigiTension | September 23 2014 132

NEST Most people leave the house at one temperature and forget to change it So Nest learns your schedule programs itself and can be controlled from your phone Teach it well and Nest can lower your heating and cooling bills up to 20

Devices get smarter and more interconnected as we move toward the lsquoInternet of Thingsrsquo

Automation

Coordination

Roomba

httpnestcomliving-with-nest

Computer-controlled sensors find open parking spaces based on their estimation of the proximity of other vehicles Once an open space is detected it directs the vehicles steering wheel to parallel park the car The driver controls the speed of the car via the gas and brake pedals the maneuvering of the vehicle into the parking space is done by the car itself

httponlinewsjcomarticleSB10001424052748703734504575125883649914708html

Anticipation

The ldquoInternet of Thingsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 133

Anticipated Actions | Nissan Paint

>

copy GfK 2014| GfK DigiTension | September 23 2014 134

Email kathysheehangfkcom

bloggfkcom

Mobile

Blog

M +1 212 464 7972

copy GfK 2014| GfK DigiTension | September 23 2014 135

  • Slide 1
  • Slide 2
  • GfK digitension
  • Slide 4
  • Integration is key for delivering true richness
  • Our new organisation model research skills versus industry e
  • Connecting the dots
  • Slide 8
  • A fast changing consumer driven digital age
  • The explosion of digital devices and internet accessibility hav
  • And consumers expect brands to fit their flexible always conne
  • With consumerrsquos fast adoption of social media everything is mor
  • As a result purchase pathways can be extremely complex
  • We have integrated these new evolutions in our RampD and research
  • Slide 15
  • Exploring the mobile web and the people who use ithellip
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Event app
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Slide 58
  • Slide 59
  • Introduction
  • Slide 61
  • Chicken
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Getting to me
  • Slide 110
  • 2014| A new world of hyper-personalization
  • 2014 | A world of worry about personal future
  • Expenditures become extensions of experience
  • A world that seems increasingly against me
  • Getting to Me | A Narrowing Focus
  • Breaking away from the crowd
  • A growing focus on intimacy
  • A new social calculus
  • Personal fulfillment is a rising priority
  • Others are a declining priority
  • The drive will be toward accelerated intimacy
  • See The Future - Innovation Opportunity Area 1 | Bio-design
  • Slide 123
  • Alzheimers Ecuador Making it personal
  • Slide 125
  • Consumers increasingly ldquodoing morerdquo
  • Attention spans are decreasing
  • Consumers Expect Real-time Information amp Brand Experiences
  • Super Connected Consumers who Manage the real-time world are Em
  • Americans continue showing a greater openness and desire toward
  • Time saving solutions are the most critical
  • Slide 132
  • Anticipated Actions | Nissan Paint
  • Slide 134
  • Slide 135
Page 74: Presentatie plenair 1 - Jef Staes, Kathy Sheehan

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

CONSENSUSBased Improvement

2D-Information

2D-Smart Creativity

2D-Entrepreneurship

CONFLICTBased Innovation

3D-Information

3D-Smart Creativity

3D-Entrepreneurship

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Learning from the jungle hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Where is the source of the bio-diversity in a jungle

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

hellip at the edge (verge)

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Open Innovation starts at the edge

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Result a red monkey

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Drop the red monkey in the middle what happens

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red MonkeyHunters

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red Monkeyreg Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic EvolutionRed Monkey Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

Red Monkey Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS

SETTLERS

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation is a battle field

Comprehendthe battlefield

WHY

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS

SETTLERS

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation = Networking

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Who are the best networkers

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation is the resultof a red monkey that

has survived a conflict

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Recipe for successful innovation in 3D

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red MonkeyInnovation Management7

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Believers only

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We need Organic Evolution

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

OrganicEvolution

CREATORS

PIONEERS

FOLLOWERSSETTLERS

MISSIONING

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The most important word

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

3D-RESPECT

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Our Consensus Modelhas to change into a

ldquoRespectfulrdquo Conflict Model

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The second most important sticker

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

0032 472 61 71 51

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

copy GfK 2014| GfK DigiTension | September 23 2014 109

GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen

Kathy Sheehan | kathysheehangfkcom

copy GfK 2014| GfK DigiTension | September 23 2014 110

ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo

--- GfK Consumer Trends

the future of a marketrdquo

GfK Consumer Trends

copy GfK 2014| GfK DigiTension | September 23 2014 111

2014| A new world of hyper-personalization

copy GfK 2014| GfK DigiTension | September 23 2014 112

ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0

2014 | A world of worry about personal future

In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student

says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times

copy GfK 2014| GfK DigiTension | September 23 2014 113

ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter

Expenditures become extensions of experience

ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that

speak to you and will remain in your liferdquo

copy GfK 2014| GfK DigiTension | September 23 2014 114

A world that seems increasingly against me

Riots in Sweden

Political amp economic turmoil in Middle East

New questions about strength of Chinarsquos

long-bullish economyProtests in Brazil

Nothing is secret Nothing is private

Protests in Turkey

copy GfK 2014| GfK DigiTension | September 23 2014 115

Getting to Me | A Narrowing Focus

copy GfK 2014| GfK DigiTension | September 23 2014 116

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2

Breaking away from the crowd

-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average

globally versus 91 hours in 2009)

-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)

copy GfK 2014| GfK DigiTension | September 23 2014 117

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1

A growing focus on intimacy

ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value

+6 ranks from 2008 12 among 54 Personal Values

copy GfK 2014| GfK DigiTension | September 23 2014 118

A new social calculus

Asset In this crazy stressful world you have to focus on the things that

keep you on track and happy

Liability Too much time is wasted on things that arenrsquot important ndash who

really needs 900 ldquofriendsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 119

Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

Personal fulfillment is a rising priority

ExcitementldquoHaving stimulating experiencesrdquo

Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)

IndividualityldquoBeing different from othersrdquo

+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)

Curiosity ldquoWanting to explore and learn about new thingsrdquo

+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)

+6 +7

+8

copy GfK 2014| GfK DigiTension | September 23 2014 120

Others are a declining priority

-5-8

-4

Social stability ldquoSeeking stability of societyrdquo

Globally -8 to 29

Helpfulness ldquoMaking the effort to assist othersrdquo

-5 to 30

Friendship ldquoHaving close supportive friendsrdquo

-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

-11

Respecting AncestorsldquoSeeking stability of societyrdquo

Globally -11 ranks from 2008 to 28 today

copy GfK 2014| GfK DigiTension | September 23 2014 121

The drive will be toward accelerated intimacy

ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my

right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo

ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013

copy GfK 2014| GfK DigiTension | September 23 2014 122

See The Future - Innovation Opportunity Area 1 | Bio-design

Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions

copy GfK 2014| GfK DigiTension | September 23 2014 123

Three vectors exploring increasingly complex bio-data

Measure Me

Sense Me

Be Me

DNA-based skin care program

Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points

Cortex3D printing of customized exo-casts

Tissue regenerationAllows for custom reconstruction of body parts

Glybera ndash 2012First gene therapy treatment approved by European Commission

SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions

Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state

TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants

copy GfK 2014| GfK DigiTension | September 23 2014 124

Alzheimers Ecuador Making it personal

124

>

copy GfK 2014| GfK DigiTension | September 23 2014 125

Multi-tasking lifestyles and growing comfort with automation drive consumers to seek out solutions that anticipate plan and execute increasingly complex decision-making tasks using a variety of personal social and behavioral inputs

See The Future - Innovation Opportunity Area 2 | Anticipated Lifestyle

copy GfK 2014| GfK DigiTension | September 23 2014 126Roper Reports Worldwide 2008 and 2013 (short trend core 25 markets) QB2

Shop groceries Cooking for fun Eat on the go Planmanage finances

Home DIY Gardeningyardwork

62

42

21 23

14 16

70

51

30 30

19 19

2008 2013

Consumers increasingly ldquodoing morerdquo

globally who engaged in activity weekly or more often

copy GfK 2014| GfK DigiTension | September 23 2014 127

Attention spans are decreasing

Roper Reports Worldwide 2013 (mixed-mode trend core 25 markets age 15+) O2 httpwwwstatisticbraincomattention-span-statistics Associated Press httpwwwonlinegraduateprogramscominstant-america2009 data

30 of global consumers agree

ldquoIf a new technology product is not simple to use I lose interest in itrdquo (+2 pts from 2010)

1 in 4 people abandon a web page that takes more than four seconds to load

50 of mobile phone users abandon a page if it doesnrsquot load in 10 seconds

8 million reduction of searches on Google when slowing the results by just 410th of a second

28 Proportion of words are read on an average web page (593 words)

27 minutes is the average length of single Internet video watched

copy GfK 2014| GfK DigiTension | September 23 2014 128

Roper Reports US Spring 2014 Q38 (top-2 box) Roper Reports Worldwide 2013 QJ1O2 (US filter 15+ top-2 box on 7-point scale)

Consumers Expect Real-timeInformation amp Brand Experiences

+ =of consumers expect to be able to access content regardless of the device or platform

77

42agree ldquoTo me it is important to always be reachable wherever I amrdquo

27agree ldquoI really need the shops amp services I use to be available at all timesrdquo

Google Glass observes and records the world

ldquo15 minutes for a quote is out of touchrdquo

7frac12 minutes could save you on car insurance

copy GfK 2014| GfK DigiTension | September 23 2014 129Roper Reports Worldwide 2013 (mixed mode core 25 countries) O4 O9

Super Connected Consumers whoManage the real-time world are Emerging

These active social media users are

of global consumers are Super Connected Consumers

Always on the lookout for new products services

Look for novelty fun even in

everyday items

Spends lots of time researching brands before making major purchases

Technology empowersthem to do this

Greater propensity to switch if dissatisfied with

product service

More likely to have switched from name brands to less

expensive alternatives

More likely to used money-saving strategies

to get the best deal

True in developing as well as developed

markets

17

copy GfK 2014| GfK DigiTension | September 23 2014 130Roper Reports US 2012 Fall Core Q10 11 (online) RRUS 2000-1 Q92 93 (in-person)

Americans continue showing a greater openness and desire towards automation

A car that drives for you when you donrsquot feel like driving

Robots that do household tasks like cleaning amp cooking

Refrigerators that re-order groceries for you

4932

2000 2012

4635

3124

copy GfK 2014| GfK DigiTension | September 23 2014 131

Time saving solutions are the most critical

What is innovation to you

Easier way of doing something (78)

Faster way of doing something (72)

Something I didnrsquot know I needed (44)

Something that my friends will notice (29)

Roper Reports US 2013 February (Telecell) Q4

copy GfK 2014| GfK DigiTension | September 23 2014 132

NEST Most people leave the house at one temperature and forget to change it So Nest learns your schedule programs itself and can be controlled from your phone Teach it well and Nest can lower your heating and cooling bills up to 20

Devices get smarter and more interconnected as we move toward the lsquoInternet of Thingsrsquo

Automation

Coordination

Roomba

httpnestcomliving-with-nest

Computer-controlled sensors find open parking spaces based on their estimation of the proximity of other vehicles Once an open space is detected it directs the vehicles steering wheel to parallel park the car The driver controls the speed of the car via the gas and brake pedals the maneuvering of the vehicle into the parking space is done by the car itself

httponlinewsjcomarticleSB10001424052748703734504575125883649914708html

Anticipation

The ldquoInternet of Thingsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 133

Anticipated Actions | Nissan Paint

>

copy GfK 2014| GfK DigiTension | September 23 2014 134

Email kathysheehangfkcom

bloggfkcom

Mobile

Blog

M +1 212 464 7972

copy GfK 2014| GfK DigiTension | September 23 2014 135

  • Slide 1
  • Slide 2
  • GfK digitension
  • Slide 4
  • Integration is key for delivering true richness
  • Our new organisation model research skills versus industry e
  • Connecting the dots
  • Slide 8
  • A fast changing consumer driven digital age
  • The explosion of digital devices and internet accessibility hav
  • And consumers expect brands to fit their flexible always conne
  • With consumerrsquos fast adoption of social media everything is mor
  • As a result purchase pathways can be extremely complex
  • We have integrated these new evolutions in our RampD and research
  • Slide 15
  • Exploring the mobile web and the people who use ithellip
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Event app
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Slide 58
  • Slide 59
  • Introduction
  • Slide 61
  • Chicken
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Getting to me
  • Slide 110
  • 2014| A new world of hyper-personalization
  • 2014 | A world of worry about personal future
  • Expenditures become extensions of experience
  • A world that seems increasingly against me
  • Getting to Me | A Narrowing Focus
  • Breaking away from the crowd
  • A growing focus on intimacy
  • A new social calculus
  • Personal fulfillment is a rising priority
  • Others are a declining priority
  • The drive will be toward accelerated intimacy
  • See The Future - Innovation Opportunity Area 1 | Bio-design
  • Slide 123
  • Alzheimers Ecuador Making it personal
  • Slide 125
  • Consumers increasingly ldquodoing morerdquo
  • Attention spans are decreasing
  • Consumers Expect Real-time Information amp Brand Experiences
  • Super Connected Consumers who Manage the real-time world are Em
  • Americans continue showing a greater openness and desire toward
  • Time saving solutions are the most critical
  • Slide 132
  • Anticipated Actions | Nissan Paint
  • Slide 134
  • Slide 135
Page 75: Presentatie plenair 1 - Jef Staes, Kathy Sheehan

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Learning from the jungle hellip

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Where is the source of the bio-diversity in a jungle

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

hellip at the edge (verge)

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Open Innovation starts at the edge

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Result a red monkey

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Drop the red monkey in the middle what happens

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red MonkeyHunters

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red Monkeyreg Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic EvolutionRed Monkey Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

Red Monkey Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS

SETTLERS

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation is a battle field

Comprehendthe battlefield

WHY

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS

SETTLERS

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation = Networking

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Who are the best networkers

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation is the resultof a red monkey that

has survived a conflict

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Recipe for successful innovation in 3D

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red MonkeyInnovation Management7

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Believers only

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We need Organic Evolution

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

OrganicEvolution

CREATORS

PIONEERS

FOLLOWERSSETTLERS

MISSIONING

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The most important word

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

3D-RESPECT

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Our Consensus Modelhas to change into a

ldquoRespectfulrdquo Conflict Model

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The second most important sticker

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

0032 472 61 71 51

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

copy GfK 2014| GfK DigiTension | September 23 2014 109

GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen

Kathy Sheehan | kathysheehangfkcom

copy GfK 2014| GfK DigiTension | September 23 2014 110

ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo

--- GfK Consumer Trends

the future of a marketrdquo

GfK Consumer Trends

copy GfK 2014| GfK DigiTension | September 23 2014 111

2014| A new world of hyper-personalization

copy GfK 2014| GfK DigiTension | September 23 2014 112

ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0

2014 | A world of worry about personal future

In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student

says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times

copy GfK 2014| GfK DigiTension | September 23 2014 113

ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter

Expenditures become extensions of experience

ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that

speak to you and will remain in your liferdquo

copy GfK 2014| GfK DigiTension | September 23 2014 114

A world that seems increasingly against me

Riots in Sweden

Political amp economic turmoil in Middle East

New questions about strength of Chinarsquos

long-bullish economyProtests in Brazil

Nothing is secret Nothing is private

Protests in Turkey

copy GfK 2014| GfK DigiTension | September 23 2014 115

Getting to Me | A Narrowing Focus

copy GfK 2014| GfK DigiTension | September 23 2014 116

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2

Breaking away from the crowd

-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average

globally versus 91 hours in 2009)

-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)

copy GfK 2014| GfK DigiTension | September 23 2014 117

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1

A growing focus on intimacy

ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value

+6 ranks from 2008 12 among 54 Personal Values

copy GfK 2014| GfK DigiTension | September 23 2014 118

A new social calculus

Asset In this crazy stressful world you have to focus on the things that

keep you on track and happy

Liability Too much time is wasted on things that arenrsquot important ndash who

really needs 900 ldquofriendsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 119

Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

Personal fulfillment is a rising priority

ExcitementldquoHaving stimulating experiencesrdquo

Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)

IndividualityldquoBeing different from othersrdquo

+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)

Curiosity ldquoWanting to explore and learn about new thingsrdquo

+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)

+6 +7

+8

copy GfK 2014| GfK DigiTension | September 23 2014 120

Others are a declining priority

-5-8

-4

Social stability ldquoSeeking stability of societyrdquo

Globally -8 to 29

Helpfulness ldquoMaking the effort to assist othersrdquo

-5 to 30

Friendship ldquoHaving close supportive friendsrdquo

-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

-11

Respecting AncestorsldquoSeeking stability of societyrdquo

Globally -11 ranks from 2008 to 28 today

copy GfK 2014| GfK DigiTension | September 23 2014 121

The drive will be toward accelerated intimacy

ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my

right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo

ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013

copy GfK 2014| GfK DigiTension | September 23 2014 122

See The Future - Innovation Opportunity Area 1 | Bio-design

Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions

copy GfK 2014| GfK DigiTension | September 23 2014 123

Three vectors exploring increasingly complex bio-data

Measure Me

Sense Me

Be Me

DNA-based skin care program

Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points

Cortex3D printing of customized exo-casts

Tissue regenerationAllows for custom reconstruction of body parts

Glybera ndash 2012First gene therapy treatment approved by European Commission

SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions

Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state

TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants

copy GfK 2014| GfK DigiTension | September 23 2014 124

Alzheimers Ecuador Making it personal

124

>

copy GfK 2014| GfK DigiTension | September 23 2014 125

Multi-tasking lifestyles and growing comfort with automation drive consumers to seek out solutions that anticipate plan and execute increasingly complex decision-making tasks using a variety of personal social and behavioral inputs

See The Future - Innovation Opportunity Area 2 | Anticipated Lifestyle

copy GfK 2014| GfK DigiTension | September 23 2014 126Roper Reports Worldwide 2008 and 2013 (short trend core 25 markets) QB2

Shop groceries Cooking for fun Eat on the go Planmanage finances

Home DIY Gardeningyardwork

62

42

21 23

14 16

70

51

30 30

19 19

2008 2013

Consumers increasingly ldquodoing morerdquo

globally who engaged in activity weekly or more often

copy GfK 2014| GfK DigiTension | September 23 2014 127

Attention spans are decreasing

Roper Reports Worldwide 2013 (mixed-mode trend core 25 markets age 15+) O2 httpwwwstatisticbraincomattention-span-statistics Associated Press httpwwwonlinegraduateprogramscominstant-america2009 data

30 of global consumers agree

ldquoIf a new technology product is not simple to use I lose interest in itrdquo (+2 pts from 2010)

1 in 4 people abandon a web page that takes more than four seconds to load

50 of mobile phone users abandon a page if it doesnrsquot load in 10 seconds

8 million reduction of searches on Google when slowing the results by just 410th of a second

28 Proportion of words are read on an average web page (593 words)

27 minutes is the average length of single Internet video watched

copy GfK 2014| GfK DigiTension | September 23 2014 128

Roper Reports US Spring 2014 Q38 (top-2 box) Roper Reports Worldwide 2013 QJ1O2 (US filter 15+ top-2 box on 7-point scale)

Consumers Expect Real-timeInformation amp Brand Experiences

+ =of consumers expect to be able to access content regardless of the device or platform

77

42agree ldquoTo me it is important to always be reachable wherever I amrdquo

27agree ldquoI really need the shops amp services I use to be available at all timesrdquo

Google Glass observes and records the world

ldquo15 minutes for a quote is out of touchrdquo

7frac12 minutes could save you on car insurance

copy GfK 2014| GfK DigiTension | September 23 2014 129Roper Reports Worldwide 2013 (mixed mode core 25 countries) O4 O9

Super Connected Consumers whoManage the real-time world are Emerging

These active social media users are

of global consumers are Super Connected Consumers

Always on the lookout for new products services

Look for novelty fun even in

everyday items

Spends lots of time researching brands before making major purchases

Technology empowersthem to do this

Greater propensity to switch if dissatisfied with

product service

More likely to have switched from name brands to less

expensive alternatives

More likely to used money-saving strategies

to get the best deal

True in developing as well as developed

markets

17

copy GfK 2014| GfK DigiTension | September 23 2014 130Roper Reports US 2012 Fall Core Q10 11 (online) RRUS 2000-1 Q92 93 (in-person)

Americans continue showing a greater openness and desire towards automation

A car that drives for you when you donrsquot feel like driving

Robots that do household tasks like cleaning amp cooking

Refrigerators that re-order groceries for you

4932

2000 2012

4635

3124

copy GfK 2014| GfK DigiTension | September 23 2014 131

Time saving solutions are the most critical

What is innovation to you

Easier way of doing something (78)

Faster way of doing something (72)

Something I didnrsquot know I needed (44)

Something that my friends will notice (29)

Roper Reports US 2013 February (Telecell) Q4

copy GfK 2014| GfK DigiTension | September 23 2014 132

NEST Most people leave the house at one temperature and forget to change it So Nest learns your schedule programs itself and can be controlled from your phone Teach it well and Nest can lower your heating and cooling bills up to 20

Devices get smarter and more interconnected as we move toward the lsquoInternet of Thingsrsquo

Automation

Coordination

Roomba

httpnestcomliving-with-nest

Computer-controlled sensors find open parking spaces based on their estimation of the proximity of other vehicles Once an open space is detected it directs the vehicles steering wheel to parallel park the car The driver controls the speed of the car via the gas and brake pedals the maneuvering of the vehicle into the parking space is done by the car itself

httponlinewsjcomarticleSB10001424052748703734504575125883649914708html

Anticipation

The ldquoInternet of Thingsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 133

Anticipated Actions | Nissan Paint

>

copy GfK 2014| GfK DigiTension | September 23 2014 134

Email kathysheehangfkcom

bloggfkcom

Mobile

Blog

M +1 212 464 7972

copy GfK 2014| GfK DigiTension | September 23 2014 135

  • Slide 1
  • Slide 2
  • GfK digitension
  • Slide 4
  • Integration is key for delivering true richness
  • Our new organisation model research skills versus industry e
  • Connecting the dots
  • Slide 8
  • A fast changing consumer driven digital age
  • The explosion of digital devices and internet accessibility hav
  • And consumers expect brands to fit their flexible always conne
  • With consumerrsquos fast adoption of social media everything is mor
  • As a result purchase pathways can be extremely complex
  • We have integrated these new evolutions in our RampD and research
  • Slide 15
  • Exploring the mobile web and the people who use ithellip
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Event app
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Slide 58
  • Slide 59
  • Introduction
  • Slide 61
  • Chicken
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Getting to me
  • Slide 110
  • 2014| A new world of hyper-personalization
  • 2014 | A world of worry about personal future
  • Expenditures become extensions of experience
  • A world that seems increasingly against me
  • Getting to Me | A Narrowing Focus
  • Breaking away from the crowd
  • A growing focus on intimacy
  • A new social calculus
  • Personal fulfillment is a rising priority
  • Others are a declining priority
  • The drive will be toward accelerated intimacy
  • See The Future - Innovation Opportunity Area 1 | Bio-design
  • Slide 123
  • Alzheimers Ecuador Making it personal
  • Slide 125
  • Consumers increasingly ldquodoing morerdquo
  • Attention spans are decreasing
  • Consumers Expect Real-time Information amp Brand Experiences
  • Super Connected Consumers who Manage the real-time world are Em
  • Americans continue showing a greater openness and desire toward
  • Time saving solutions are the most critical
  • Slide 132
  • Anticipated Actions | Nissan Paint
  • Slide 134
  • Slide 135
Page 76: Presentatie plenair 1 - Jef Staes, Kathy Sheehan

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Where is the source of the bio-diversity in a jungle

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

hellip at the edge (verge)

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Open Innovation starts at the edge

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Result a red monkey

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Drop the red monkey in the middle what happens

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red MonkeyHunters

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red Monkeyreg Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic EvolutionRed Monkey Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

Red Monkey Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS

SETTLERS

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation is a battle field

Comprehendthe battlefield

WHY

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS

SETTLERS

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation = Networking

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Who are the best networkers

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation is the resultof a red monkey that

has survived a conflict

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Recipe for successful innovation in 3D

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red MonkeyInnovation Management7

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Believers only

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We need Organic Evolution

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

OrganicEvolution

CREATORS

PIONEERS

FOLLOWERSSETTLERS

MISSIONING

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The most important word

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

3D-RESPECT

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Our Consensus Modelhas to change into a

ldquoRespectfulrdquo Conflict Model

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The second most important sticker

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

0032 472 61 71 51

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

copy GfK 2014| GfK DigiTension | September 23 2014 109

GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen

Kathy Sheehan | kathysheehangfkcom

copy GfK 2014| GfK DigiTension | September 23 2014 110

ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo

--- GfK Consumer Trends

the future of a marketrdquo

GfK Consumer Trends

copy GfK 2014| GfK DigiTension | September 23 2014 111

2014| A new world of hyper-personalization

copy GfK 2014| GfK DigiTension | September 23 2014 112

ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0

2014 | A world of worry about personal future

In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student

says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times

copy GfK 2014| GfK DigiTension | September 23 2014 113

ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter

Expenditures become extensions of experience

ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that

speak to you and will remain in your liferdquo

copy GfK 2014| GfK DigiTension | September 23 2014 114

A world that seems increasingly against me

Riots in Sweden

Political amp economic turmoil in Middle East

New questions about strength of Chinarsquos

long-bullish economyProtests in Brazil

Nothing is secret Nothing is private

Protests in Turkey

copy GfK 2014| GfK DigiTension | September 23 2014 115

Getting to Me | A Narrowing Focus

copy GfK 2014| GfK DigiTension | September 23 2014 116

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2

Breaking away from the crowd

-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average

globally versus 91 hours in 2009)

-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)

copy GfK 2014| GfK DigiTension | September 23 2014 117

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1

A growing focus on intimacy

ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value

+6 ranks from 2008 12 among 54 Personal Values

copy GfK 2014| GfK DigiTension | September 23 2014 118

A new social calculus

Asset In this crazy stressful world you have to focus on the things that

keep you on track and happy

Liability Too much time is wasted on things that arenrsquot important ndash who

really needs 900 ldquofriendsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 119

Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

Personal fulfillment is a rising priority

ExcitementldquoHaving stimulating experiencesrdquo

Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)

IndividualityldquoBeing different from othersrdquo

+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)

Curiosity ldquoWanting to explore and learn about new thingsrdquo

+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)

+6 +7

+8

copy GfK 2014| GfK DigiTension | September 23 2014 120

Others are a declining priority

-5-8

-4

Social stability ldquoSeeking stability of societyrdquo

Globally -8 to 29

Helpfulness ldquoMaking the effort to assist othersrdquo

-5 to 30

Friendship ldquoHaving close supportive friendsrdquo

-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

-11

Respecting AncestorsldquoSeeking stability of societyrdquo

Globally -11 ranks from 2008 to 28 today

copy GfK 2014| GfK DigiTension | September 23 2014 121

The drive will be toward accelerated intimacy

ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my

right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo

ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013

copy GfK 2014| GfK DigiTension | September 23 2014 122

See The Future - Innovation Opportunity Area 1 | Bio-design

Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions

copy GfK 2014| GfK DigiTension | September 23 2014 123

Three vectors exploring increasingly complex bio-data

Measure Me

Sense Me

Be Me

DNA-based skin care program

Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points

Cortex3D printing of customized exo-casts

Tissue regenerationAllows for custom reconstruction of body parts

Glybera ndash 2012First gene therapy treatment approved by European Commission

SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions

Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state

TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants

copy GfK 2014| GfK DigiTension | September 23 2014 124

Alzheimers Ecuador Making it personal

124

>

copy GfK 2014| GfK DigiTension | September 23 2014 125

Multi-tasking lifestyles and growing comfort with automation drive consumers to seek out solutions that anticipate plan and execute increasingly complex decision-making tasks using a variety of personal social and behavioral inputs

See The Future - Innovation Opportunity Area 2 | Anticipated Lifestyle

copy GfK 2014| GfK DigiTension | September 23 2014 126Roper Reports Worldwide 2008 and 2013 (short trend core 25 markets) QB2

Shop groceries Cooking for fun Eat on the go Planmanage finances

Home DIY Gardeningyardwork

62

42

21 23

14 16

70

51

30 30

19 19

2008 2013

Consumers increasingly ldquodoing morerdquo

globally who engaged in activity weekly or more often

copy GfK 2014| GfK DigiTension | September 23 2014 127

Attention spans are decreasing

Roper Reports Worldwide 2013 (mixed-mode trend core 25 markets age 15+) O2 httpwwwstatisticbraincomattention-span-statistics Associated Press httpwwwonlinegraduateprogramscominstant-america2009 data

30 of global consumers agree

ldquoIf a new technology product is not simple to use I lose interest in itrdquo (+2 pts from 2010)

1 in 4 people abandon a web page that takes more than four seconds to load

50 of mobile phone users abandon a page if it doesnrsquot load in 10 seconds

8 million reduction of searches on Google when slowing the results by just 410th of a second

28 Proportion of words are read on an average web page (593 words)

27 minutes is the average length of single Internet video watched

copy GfK 2014| GfK DigiTension | September 23 2014 128

Roper Reports US Spring 2014 Q38 (top-2 box) Roper Reports Worldwide 2013 QJ1O2 (US filter 15+ top-2 box on 7-point scale)

Consumers Expect Real-timeInformation amp Brand Experiences

+ =of consumers expect to be able to access content regardless of the device or platform

77

42agree ldquoTo me it is important to always be reachable wherever I amrdquo

27agree ldquoI really need the shops amp services I use to be available at all timesrdquo

Google Glass observes and records the world

ldquo15 minutes for a quote is out of touchrdquo

7frac12 minutes could save you on car insurance

copy GfK 2014| GfK DigiTension | September 23 2014 129Roper Reports Worldwide 2013 (mixed mode core 25 countries) O4 O9

Super Connected Consumers whoManage the real-time world are Emerging

These active social media users are

of global consumers are Super Connected Consumers

Always on the lookout for new products services

Look for novelty fun even in

everyday items

Spends lots of time researching brands before making major purchases

Technology empowersthem to do this

Greater propensity to switch if dissatisfied with

product service

More likely to have switched from name brands to less

expensive alternatives

More likely to used money-saving strategies

to get the best deal

True in developing as well as developed

markets

17

copy GfK 2014| GfK DigiTension | September 23 2014 130Roper Reports US 2012 Fall Core Q10 11 (online) RRUS 2000-1 Q92 93 (in-person)

Americans continue showing a greater openness and desire towards automation

A car that drives for you when you donrsquot feel like driving

Robots that do household tasks like cleaning amp cooking

Refrigerators that re-order groceries for you

4932

2000 2012

4635

3124

copy GfK 2014| GfK DigiTension | September 23 2014 131

Time saving solutions are the most critical

What is innovation to you

Easier way of doing something (78)

Faster way of doing something (72)

Something I didnrsquot know I needed (44)

Something that my friends will notice (29)

Roper Reports US 2013 February (Telecell) Q4

copy GfK 2014| GfK DigiTension | September 23 2014 132

NEST Most people leave the house at one temperature and forget to change it So Nest learns your schedule programs itself and can be controlled from your phone Teach it well and Nest can lower your heating and cooling bills up to 20

Devices get smarter and more interconnected as we move toward the lsquoInternet of Thingsrsquo

Automation

Coordination

Roomba

httpnestcomliving-with-nest

Computer-controlled sensors find open parking spaces based on their estimation of the proximity of other vehicles Once an open space is detected it directs the vehicles steering wheel to parallel park the car The driver controls the speed of the car via the gas and brake pedals the maneuvering of the vehicle into the parking space is done by the car itself

httponlinewsjcomarticleSB10001424052748703734504575125883649914708html

Anticipation

The ldquoInternet of Thingsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 133

Anticipated Actions | Nissan Paint

>

copy GfK 2014| GfK DigiTension | September 23 2014 134

Email kathysheehangfkcom

bloggfkcom

Mobile

Blog

M +1 212 464 7972

copy GfK 2014| GfK DigiTension | September 23 2014 135

  • Slide 1
  • Slide 2
  • GfK digitension
  • Slide 4
  • Integration is key for delivering true richness
  • Our new organisation model research skills versus industry e
  • Connecting the dots
  • Slide 8
  • A fast changing consumer driven digital age
  • The explosion of digital devices and internet accessibility hav
  • And consumers expect brands to fit their flexible always conne
  • With consumerrsquos fast adoption of social media everything is mor
  • As a result purchase pathways can be extremely complex
  • We have integrated these new evolutions in our RampD and research
  • Slide 15
  • Exploring the mobile web and the people who use ithellip
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Event app
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Slide 58
  • Slide 59
  • Introduction
  • Slide 61
  • Chicken
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Getting to me
  • Slide 110
  • 2014| A new world of hyper-personalization
  • 2014 | A world of worry about personal future
  • Expenditures become extensions of experience
  • A world that seems increasingly against me
  • Getting to Me | A Narrowing Focus
  • Breaking away from the crowd
  • A growing focus on intimacy
  • A new social calculus
  • Personal fulfillment is a rising priority
  • Others are a declining priority
  • The drive will be toward accelerated intimacy
  • See The Future - Innovation Opportunity Area 1 | Bio-design
  • Slide 123
  • Alzheimers Ecuador Making it personal
  • Slide 125
  • Consumers increasingly ldquodoing morerdquo
  • Attention spans are decreasing
  • Consumers Expect Real-time Information amp Brand Experiences
  • Super Connected Consumers who Manage the real-time world are Em
  • Americans continue showing a greater openness and desire toward
  • Time saving solutions are the most critical
  • Slide 132
  • Anticipated Actions | Nissan Paint
  • Slide 134
  • Slide 135
Page 77: Presentatie plenair 1 - Jef Staes, Kathy Sheehan

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

hellip at the edge (verge)

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Open Innovation starts at the edge

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Result a red monkey

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Drop the red monkey in the middle what happens

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red MonkeyHunters

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red Monkeyreg Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic EvolutionRed Monkey Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

Red Monkey Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS

SETTLERS

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation is a battle field

Comprehendthe battlefield

WHY

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS

SETTLERS

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation = Networking

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Who are the best networkers

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation is the resultof a red monkey that

has survived a conflict

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Recipe for successful innovation in 3D

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red MonkeyInnovation Management7

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Believers only

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We need Organic Evolution

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

OrganicEvolution

CREATORS

PIONEERS

FOLLOWERSSETTLERS

MISSIONING

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The most important word

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

3D-RESPECT

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Our Consensus Modelhas to change into a

ldquoRespectfulrdquo Conflict Model

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The second most important sticker

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

0032 472 61 71 51

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

copy GfK 2014| GfK DigiTension | September 23 2014 109

GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen

Kathy Sheehan | kathysheehangfkcom

copy GfK 2014| GfK DigiTension | September 23 2014 110

ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo

--- GfK Consumer Trends

the future of a marketrdquo

GfK Consumer Trends

copy GfK 2014| GfK DigiTension | September 23 2014 111

2014| A new world of hyper-personalization

copy GfK 2014| GfK DigiTension | September 23 2014 112

ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0

2014 | A world of worry about personal future

In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student

says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times

copy GfK 2014| GfK DigiTension | September 23 2014 113

ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter

Expenditures become extensions of experience

ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that

speak to you and will remain in your liferdquo

copy GfK 2014| GfK DigiTension | September 23 2014 114

A world that seems increasingly against me

Riots in Sweden

Political amp economic turmoil in Middle East

New questions about strength of Chinarsquos

long-bullish economyProtests in Brazil

Nothing is secret Nothing is private

Protests in Turkey

copy GfK 2014| GfK DigiTension | September 23 2014 115

Getting to Me | A Narrowing Focus

copy GfK 2014| GfK DigiTension | September 23 2014 116

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2

Breaking away from the crowd

-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average

globally versus 91 hours in 2009)

-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)

copy GfK 2014| GfK DigiTension | September 23 2014 117

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1

A growing focus on intimacy

ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value

+6 ranks from 2008 12 among 54 Personal Values

copy GfK 2014| GfK DigiTension | September 23 2014 118

A new social calculus

Asset In this crazy stressful world you have to focus on the things that

keep you on track and happy

Liability Too much time is wasted on things that arenrsquot important ndash who

really needs 900 ldquofriendsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 119

Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

Personal fulfillment is a rising priority

ExcitementldquoHaving stimulating experiencesrdquo

Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)

IndividualityldquoBeing different from othersrdquo

+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)

Curiosity ldquoWanting to explore and learn about new thingsrdquo

+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)

+6 +7

+8

copy GfK 2014| GfK DigiTension | September 23 2014 120

Others are a declining priority

-5-8

-4

Social stability ldquoSeeking stability of societyrdquo

Globally -8 to 29

Helpfulness ldquoMaking the effort to assist othersrdquo

-5 to 30

Friendship ldquoHaving close supportive friendsrdquo

-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

-11

Respecting AncestorsldquoSeeking stability of societyrdquo

Globally -11 ranks from 2008 to 28 today

copy GfK 2014| GfK DigiTension | September 23 2014 121

The drive will be toward accelerated intimacy

ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my

right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo

ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013

copy GfK 2014| GfK DigiTension | September 23 2014 122

See The Future - Innovation Opportunity Area 1 | Bio-design

Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions

copy GfK 2014| GfK DigiTension | September 23 2014 123

Three vectors exploring increasingly complex bio-data

Measure Me

Sense Me

Be Me

DNA-based skin care program

Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points

Cortex3D printing of customized exo-casts

Tissue regenerationAllows for custom reconstruction of body parts

Glybera ndash 2012First gene therapy treatment approved by European Commission

SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions

Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state

TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants

copy GfK 2014| GfK DigiTension | September 23 2014 124

Alzheimers Ecuador Making it personal

124

>

copy GfK 2014| GfK DigiTension | September 23 2014 125

Multi-tasking lifestyles and growing comfort with automation drive consumers to seek out solutions that anticipate plan and execute increasingly complex decision-making tasks using a variety of personal social and behavioral inputs

See The Future - Innovation Opportunity Area 2 | Anticipated Lifestyle

copy GfK 2014| GfK DigiTension | September 23 2014 126Roper Reports Worldwide 2008 and 2013 (short trend core 25 markets) QB2

Shop groceries Cooking for fun Eat on the go Planmanage finances

Home DIY Gardeningyardwork

62

42

21 23

14 16

70

51

30 30

19 19

2008 2013

Consumers increasingly ldquodoing morerdquo

globally who engaged in activity weekly or more often

copy GfK 2014| GfK DigiTension | September 23 2014 127

Attention spans are decreasing

Roper Reports Worldwide 2013 (mixed-mode trend core 25 markets age 15+) O2 httpwwwstatisticbraincomattention-span-statistics Associated Press httpwwwonlinegraduateprogramscominstant-america2009 data

30 of global consumers agree

ldquoIf a new technology product is not simple to use I lose interest in itrdquo (+2 pts from 2010)

1 in 4 people abandon a web page that takes more than four seconds to load

50 of mobile phone users abandon a page if it doesnrsquot load in 10 seconds

8 million reduction of searches on Google when slowing the results by just 410th of a second

28 Proportion of words are read on an average web page (593 words)

27 minutes is the average length of single Internet video watched

copy GfK 2014| GfK DigiTension | September 23 2014 128

Roper Reports US Spring 2014 Q38 (top-2 box) Roper Reports Worldwide 2013 QJ1O2 (US filter 15+ top-2 box on 7-point scale)

Consumers Expect Real-timeInformation amp Brand Experiences

+ =of consumers expect to be able to access content regardless of the device or platform

77

42agree ldquoTo me it is important to always be reachable wherever I amrdquo

27agree ldquoI really need the shops amp services I use to be available at all timesrdquo

Google Glass observes and records the world

ldquo15 minutes for a quote is out of touchrdquo

7frac12 minutes could save you on car insurance

copy GfK 2014| GfK DigiTension | September 23 2014 129Roper Reports Worldwide 2013 (mixed mode core 25 countries) O4 O9

Super Connected Consumers whoManage the real-time world are Emerging

These active social media users are

of global consumers are Super Connected Consumers

Always on the lookout for new products services

Look for novelty fun even in

everyday items

Spends lots of time researching brands before making major purchases

Technology empowersthem to do this

Greater propensity to switch if dissatisfied with

product service

More likely to have switched from name brands to less

expensive alternatives

More likely to used money-saving strategies

to get the best deal

True in developing as well as developed

markets

17

copy GfK 2014| GfK DigiTension | September 23 2014 130Roper Reports US 2012 Fall Core Q10 11 (online) RRUS 2000-1 Q92 93 (in-person)

Americans continue showing a greater openness and desire towards automation

A car that drives for you when you donrsquot feel like driving

Robots that do household tasks like cleaning amp cooking

Refrigerators that re-order groceries for you

4932

2000 2012

4635

3124

copy GfK 2014| GfK DigiTension | September 23 2014 131

Time saving solutions are the most critical

What is innovation to you

Easier way of doing something (78)

Faster way of doing something (72)

Something I didnrsquot know I needed (44)

Something that my friends will notice (29)

Roper Reports US 2013 February (Telecell) Q4

copy GfK 2014| GfK DigiTension | September 23 2014 132

NEST Most people leave the house at one temperature and forget to change it So Nest learns your schedule programs itself and can be controlled from your phone Teach it well and Nest can lower your heating and cooling bills up to 20

Devices get smarter and more interconnected as we move toward the lsquoInternet of Thingsrsquo

Automation

Coordination

Roomba

httpnestcomliving-with-nest

Computer-controlled sensors find open parking spaces based on their estimation of the proximity of other vehicles Once an open space is detected it directs the vehicles steering wheel to parallel park the car The driver controls the speed of the car via the gas and brake pedals the maneuvering of the vehicle into the parking space is done by the car itself

httponlinewsjcomarticleSB10001424052748703734504575125883649914708html

Anticipation

The ldquoInternet of Thingsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 133

Anticipated Actions | Nissan Paint

>

copy GfK 2014| GfK DigiTension | September 23 2014 134

Email kathysheehangfkcom

bloggfkcom

Mobile

Blog

M +1 212 464 7972

copy GfK 2014| GfK DigiTension | September 23 2014 135

  • Slide 1
  • Slide 2
  • GfK digitension
  • Slide 4
  • Integration is key for delivering true richness
  • Our new organisation model research skills versus industry e
  • Connecting the dots
  • Slide 8
  • A fast changing consumer driven digital age
  • The explosion of digital devices and internet accessibility hav
  • And consumers expect brands to fit their flexible always conne
  • With consumerrsquos fast adoption of social media everything is mor
  • As a result purchase pathways can be extremely complex
  • We have integrated these new evolutions in our RampD and research
  • Slide 15
  • Exploring the mobile web and the people who use ithellip
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Event app
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Slide 58
  • Slide 59
  • Introduction
  • Slide 61
  • Chicken
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Getting to me
  • Slide 110
  • 2014| A new world of hyper-personalization
  • 2014 | A world of worry about personal future
  • Expenditures become extensions of experience
  • A world that seems increasingly against me
  • Getting to Me | A Narrowing Focus
  • Breaking away from the crowd
  • A growing focus on intimacy
  • A new social calculus
  • Personal fulfillment is a rising priority
  • Others are a declining priority
  • The drive will be toward accelerated intimacy
  • See The Future - Innovation Opportunity Area 1 | Bio-design
  • Slide 123
  • Alzheimers Ecuador Making it personal
  • Slide 125
  • Consumers increasingly ldquodoing morerdquo
  • Attention spans are decreasing
  • Consumers Expect Real-time Information amp Brand Experiences
  • Super Connected Consumers who Manage the real-time world are Em
  • Americans continue showing a greater openness and desire toward
  • Time saving solutions are the most critical
  • Slide 132
  • Anticipated Actions | Nissan Paint
  • Slide 134
  • Slide 135
Page 78: Presentatie plenair 1 - Jef Staes, Kathy Sheehan

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Open Innovation starts at the edge

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Result a red monkey

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Drop the red monkey in the middle what happens

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red MonkeyHunters

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red Monkeyreg Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic EvolutionRed Monkey Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

Red Monkey Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS

SETTLERS

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation is a battle field

Comprehendthe battlefield

WHY

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS

SETTLERS

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation = Networking

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Who are the best networkers

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation is the resultof a red monkey that

has survived a conflict

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Recipe for successful innovation in 3D

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red MonkeyInnovation Management7

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Believers only

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We need Organic Evolution

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

OrganicEvolution

CREATORS

PIONEERS

FOLLOWERSSETTLERS

MISSIONING

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The most important word

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

3D-RESPECT

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Our Consensus Modelhas to change into a

ldquoRespectfulrdquo Conflict Model

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The second most important sticker

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

0032 472 61 71 51

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

copy GfK 2014| GfK DigiTension | September 23 2014 109

GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen

Kathy Sheehan | kathysheehangfkcom

copy GfK 2014| GfK DigiTension | September 23 2014 110

ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo

--- GfK Consumer Trends

the future of a marketrdquo

GfK Consumer Trends

copy GfK 2014| GfK DigiTension | September 23 2014 111

2014| A new world of hyper-personalization

copy GfK 2014| GfK DigiTension | September 23 2014 112

ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0

2014 | A world of worry about personal future

In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student

says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times

copy GfK 2014| GfK DigiTension | September 23 2014 113

ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter

Expenditures become extensions of experience

ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that

speak to you and will remain in your liferdquo

copy GfK 2014| GfK DigiTension | September 23 2014 114

A world that seems increasingly against me

Riots in Sweden

Political amp economic turmoil in Middle East

New questions about strength of Chinarsquos

long-bullish economyProtests in Brazil

Nothing is secret Nothing is private

Protests in Turkey

copy GfK 2014| GfK DigiTension | September 23 2014 115

Getting to Me | A Narrowing Focus

copy GfK 2014| GfK DigiTension | September 23 2014 116

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2

Breaking away from the crowd

-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average

globally versus 91 hours in 2009)

-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)

copy GfK 2014| GfK DigiTension | September 23 2014 117

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1

A growing focus on intimacy

ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value

+6 ranks from 2008 12 among 54 Personal Values

copy GfK 2014| GfK DigiTension | September 23 2014 118

A new social calculus

Asset In this crazy stressful world you have to focus on the things that

keep you on track and happy

Liability Too much time is wasted on things that arenrsquot important ndash who

really needs 900 ldquofriendsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 119

Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

Personal fulfillment is a rising priority

ExcitementldquoHaving stimulating experiencesrdquo

Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)

IndividualityldquoBeing different from othersrdquo

+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)

Curiosity ldquoWanting to explore and learn about new thingsrdquo

+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)

+6 +7

+8

copy GfK 2014| GfK DigiTension | September 23 2014 120

Others are a declining priority

-5-8

-4

Social stability ldquoSeeking stability of societyrdquo

Globally -8 to 29

Helpfulness ldquoMaking the effort to assist othersrdquo

-5 to 30

Friendship ldquoHaving close supportive friendsrdquo

-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

-11

Respecting AncestorsldquoSeeking stability of societyrdquo

Globally -11 ranks from 2008 to 28 today

copy GfK 2014| GfK DigiTension | September 23 2014 121

The drive will be toward accelerated intimacy

ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my

right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo

ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013

copy GfK 2014| GfK DigiTension | September 23 2014 122

See The Future - Innovation Opportunity Area 1 | Bio-design

Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions

copy GfK 2014| GfK DigiTension | September 23 2014 123

Three vectors exploring increasingly complex bio-data

Measure Me

Sense Me

Be Me

DNA-based skin care program

Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points

Cortex3D printing of customized exo-casts

Tissue regenerationAllows for custom reconstruction of body parts

Glybera ndash 2012First gene therapy treatment approved by European Commission

SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions

Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state

TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants

copy GfK 2014| GfK DigiTension | September 23 2014 124

Alzheimers Ecuador Making it personal

124

>

copy GfK 2014| GfK DigiTension | September 23 2014 125

Multi-tasking lifestyles and growing comfort with automation drive consumers to seek out solutions that anticipate plan and execute increasingly complex decision-making tasks using a variety of personal social and behavioral inputs

See The Future - Innovation Opportunity Area 2 | Anticipated Lifestyle

copy GfK 2014| GfK DigiTension | September 23 2014 126Roper Reports Worldwide 2008 and 2013 (short trend core 25 markets) QB2

Shop groceries Cooking for fun Eat on the go Planmanage finances

Home DIY Gardeningyardwork

62

42

21 23

14 16

70

51

30 30

19 19

2008 2013

Consumers increasingly ldquodoing morerdquo

globally who engaged in activity weekly or more often

copy GfK 2014| GfK DigiTension | September 23 2014 127

Attention spans are decreasing

Roper Reports Worldwide 2013 (mixed-mode trend core 25 markets age 15+) O2 httpwwwstatisticbraincomattention-span-statistics Associated Press httpwwwonlinegraduateprogramscominstant-america2009 data

30 of global consumers agree

ldquoIf a new technology product is not simple to use I lose interest in itrdquo (+2 pts from 2010)

1 in 4 people abandon a web page that takes more than four seconds to load

50 of mobile phone users abandon a page if it doesnrsquot load in 10 seconds

8 million reduction of searches on Google when slowing the results by just 410th of a second

28 Proportion of words are read on an average web page (593 words)

27 minutes is the average length of single Internet video watched

copy GfK 2014| GfK DigiTension | September 23 2014 128

Roper Reports US Spring 2014 Q38 (top-2 box) Roper Reports Worldwide 2013 QJ1O2 (US filter 15+ top-2 box on 7-point scale)

Consumers Expect Real-timeInformation amp Brand Experiences

+ =of consumers expect to be able to access content regardless of the device or platform

77

42agree ldquoTo me it is important to always be reachable wherever I amrdquo

27agree ldquoI really need the shops amp services I use to be available at all timesrdquo

Google Glass observes and records the world

ldquo15 minutes for a quote is out of touchrdquo

7frac12 minutes could save you on car insurance

copy GfK 2014| GfK DigiTension | September 23 2014 129Roper Reports Worldwide 2013 (mixed mode core 25 countries) O4 O9

Super Connected Consumers whoManage the real-time world are Emerging

These active social media users are

of global consumers are Super Connected Consumers

Always on the lookout for new products services

Look for novelty fun even in

everyday items

Spends lots of time researching brands before making major purchases

Technology empowersthem to do this

Greater propensity to switch if dissatisfied with

product service

More likely to have switched from name brands to less

expensive alternatives

More likely to used money-saving strategies

to get the best deal

True in developing as well as developed

markets

17

copy GfK 2014| GfK DigiTension | September 23 2014 130Roper Reports US 2012 Fall Core Q10 11 (online) RRUS 2000-1 Q92 93 (in-person)

Americans continue showing a greater openness and desire towards automation

A car that drives for you when you donrsquot feel like driving

Robots that do household tasks like cleaning amp cooking

Refrigerators that re-order groceries for you

4932

2000 2012

4635

3124

copy GfK 2014| GfK DigiTension | September 23 2014 131

Time saving solutions are the most critical

What is innovation to you

Easier way of doing something (78)

Faster way of doing something (72)

Something I didnrsquot know I needed (44)

Something that my friends will notice (29)

Roper Reports US 2013 February (Telecell) Q4

copy GfK 2014| GfK DigiTension | September 23 2014 132

NEST Most people leave the house at one temperature and forget to change it So Nest learns your schedule programs itself and can be controlled from your phone Teach it well and Nest can lower your heating and cooling bills up to 20

Devices get smarter and more interconnected as we move toward the lsquoInternet of Thingsrsquo

Automation

Coordination

Roomba

httpnestcomliving-with-nest

Computer-controlled sensors find open parking spaces based on their estimation of the proximity of other vehicles Once an open space is detected it directs the vehicles steering wheel to parallel park the car The driver controls the speed of the car via the gas and brake pedals the maneuvering of the vehicle into the parking space is done by the car itself

httponlinewsjcomarticleSB10001424052748703734504575125883649914708html

Anticipation

The ldquoInternet of Thingsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 133

Anticipated Actions | Nissan Paint

>

copy GfK 2014| GfK DigiTension | September 23 2014 134

Email kathysheehangfkcom

bloggfkcom

Mobile

Blog

M +1 212 464 7972

copy GfK 2014| GfK DigiTension | September 23 2014 135

  • Slide 1
  • Slide 2
  • GfK digitension
  • Slide 4
  • Integration is key for delivering true richness
  • Our new organisation model research skills versus industry e
  • Connecting the dots
  • Slide 8
  • A fast changing consumer driven digital age
  • The explosion of digital devices and internet accessibility hav
  • And consumers expect brands to fit their flexible always conne
  • With consumerrsquos fast adoption of social media everything is mor
  • As a result purchase pathways can be extremely complex
  • We have integrated these new evolutions in our RampD and research
  • Slide 15
  • Exploring the mobile web and the people who use ithellip
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Event app
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Slide 58
  • Slide 59
  • Introduction
  • Slide 61
  • Chicken
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Getting to me
  • Slide 110
  • 2014| A new world of hyper-personalization
  • 2014 | A world of worry about personal future
  • Expenditures become extensions of experience
  • A world that seems increasingly against me
  • Getting to Me | A Narrowing Focus
  • Breaking away from the crowd
  • A growing focus on intimacy
  • A new social calculus
  • Personal fulfillment is a rising priority
  • Others are a declining priority
  • The drive will be toward accelerated intimacy
  • See The Future - Innovation Opportunity Area 1 | Bio-design
  • Slide 123
  • Alzheimers Ecuador Making it personal
  • Slide 125
  • Consumers increasingly ldquodoing morerdquo
  • Attention spans are decreasing
  • Consumers Expect Real-time Information amp Brand Experiences
  • Super Connected Consumers who Manage the real-time world are Em
  • Americans continue showing a greater openness and desire toward
  • Time saving solutions are the most critical
  • Slide 132
  • Anticipated Actions | Nissan Paint
  • Slide 134
  • Slide 135
Page 79: Presentatie plenair 1 - Jef Staes, Kathy Sheehan

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Result a red monkey

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Drop the red monkey in the middle what happens

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red MonkeyHunters

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red Monkeyreg Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic EvolutionRed Monkey Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

Red Monkey Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS

SETTLERS

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation is a battle field

Comprehendthe battlefield

WHY

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS

SETTLERS

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation = Networking

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Who are the best networkers

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation is the resultof a red monkey that

has survived a conflict

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Recipe for successful innovation in 3D

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red MonkeyInnovation Management7

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Believers only

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We need Organic Evolution

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

OrganicEvolution

CREATORS

PIONEERS

FOLLOWERSSETTLERS

MISSIONING

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The most important word

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

3D-RESPECT

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Our Consensus Modelhas to change into a

ldquoRespectfulrdquo Conflict Model

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The second most important sticker

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

0032 472 61 71 51

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

copy GfK 2014| GfK DigiTension | September 23 2014 109

GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen

Kathy Sheehan | kathysheehangfkcom

copy GfK 2014| GfK DigiTension | September 23 2014 110

ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo

--- GfK Consumer Trends

the future of a marketrdquo

GfK Consumer Trends

copy GfK 2014| GfK DigiTension | September 23 2014 111

2014| A new world of hyper-personalization

copy GfK 2014| GfK DigiTension | September 23 2014 112

ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0

2014 | A world of worry about personal future

In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student

says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times

copy GfK 2014| GfK DigiTension | September 23 2014 113

ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter

Expenditures become extensions of experience

ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that

speak to you and will remain in your liferdquo

copy GfK 2014| GfK DigiTension | September 23 2014 114

A world that seems increasingly against me

Riots in Sweden

Political amp economic turmoil in Middle East

New questions about strength of Chinarsquos

long-bullish economyProtests in Brazil

Nothing is secret Nothing is private

Protests in Turkey

copy GfK 2014| GfK DigiTension | September 23 2014 115

Getting to Me | A Narrowing Focus

copy GfK 2014| GfK DigiTension | September 23 2014 116

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2

Breaking away from the crowd

-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average

globally versus 91 hours in 2009)

-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)

copy GfK 2014| GfK DigiTension | September 23 2014 117

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1

A growing focus on intimacy

ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value

+6 ranks from 2008 12 among 54 Personal Values

copy GfK 2014| GfK DigiTension | September 23 2014 118

A new social calculus

Asset In this crazy stressful world you have to focus on the things that

keep you on track and happy

Liability Too much time is wasted on things that arenrsquot important ndash who

really needs 900 ldquofriendsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 119

Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

Personal fulfillment is a rising priority

ExcitementldquoHaving stimulating experiencesrdquo

Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)

IndividualityldquoBeing different from othersrdquo

+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)

Curiosity ldquoWanting to explore and learn about new thingsrdquo

+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)

+6 +7

+8

copy GfK 2014| GfK DigiTension | September 23 2014 120

Others are a declining priority

-5-8

-4

Social stability ldquoSeeking stability of societyrdquo

Globally -8 to 29

Helpfulness ldquoMaking the effort to assist othersrdquo

-5 to 30

Friendship ldquoHaving close supportive friendsrdquo

-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

-11

Respecting AncestorsldquoSeeking stability of societyrdquo

Globally -11 ranks from 2008 to 28 today

copy GfK 2014| GfK DigiTension | September 23 2014 121

The drive will be toward accelerated intimacy

ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my

right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo

ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013

copy GfK 2014| GfK DigiTension | September 23 2014 122

See The Future - Innovation Opportunity Area 1 | Bio-design

Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions

copy GfK 2014| GfK DigiTension | September 23 2014 123

Three vectors exploring increasingly complex bio-data

Measure Me

Sense Me

Be Me

DNA-based skin care program

Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points

Cortex3D printing of customized exo-casts

Tissue regenerationAllows for custom reconstruction of body parts

Glybera ndash 2012First gene therapy treatment approved by European Commission

SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions

Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state

TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants

copy GfK 2014| GfK DigiTension | September 23 2014 124

Alzheimers Ecuador Making it personal

124

>

copy GfK 2014| GfK DigiTension | September 23 2014 125

Multi-tasking lifestyles and growing comfort with automation drive consumers to seek out solutions that anticipate plan and execute increasingly complex decision-making tasks using a variety of personal social and behavioral inputs

See The Future - Innovation Opportunity Area 2 | Anticipated Lifestyle

copy GfK 2014| GfK DigiTension | September 23 2014 126Roper Reports Worldwide 2008 and 2013 (short trend core 25 markets) QB2

Shop groceries Cooking for fun Eat on the go Planmanage finances

Home DIY Gardeningyardwork

62

42

21 23

14 16

70

51

30 30

19 19

2008 2013

Consumers increasingly ldquodoing morerdquo

globally who engaged in activity weekly or more often

copy GfK 2014| GfK DigiTension | September 23 2014 127

Attention spans are decreasing

Roper Reports Worldwide 2013 (mixed-mode trend core 25 markets age 15+) O2 httpwwwstatisticbraincomattention-span-statistics Associated Press httpwwwonlinegraduateprogramscominstant-america2009 data

30 of global consumers agree

ldquoIf a new technology product is not simple to use I lose interest in itrdquo (+2 pts from 2010)

1 in 4 people abandon a web page that takes more than four seconds to load

50 of mobile phone users abandon a page if it doesnrsquot load in 10 seconds

8 million reduction of searches on Google when slowing the results by just 410th of a second

28 Proportion of words are read on an average web page (593 words)

27 minutes is the average length of single Internet video watched

copy GfK 2014| GfK DigiTension | September 23 2014 128

Roper Reports US Spring 2014 Q38 (top-2 box) Roper Reports Worldwide 2013 QJ1O2 (US filter 15+ top-2 box on 7-point scale)

Consumers Expect Real-timeInformation amp Brand Experiences

+ =of consumers expect to be able to access content regardless of the device or platform

77

42agree ldquoTo me it is important to always be reachable wherever I amrdquo

27agree ldquoI really need the shops amp services I use to be available at all timesrdquo

Google Glass observes and records the world

ldquo15 minutes for a quote is out of touchrdquo

7frac12 minutes could save you on car insurance

copy GfK 2014| GfK DigiTension | September 23 2014 129Roper Reports Worldwide 2013 (mixed mode core 25 countries) O4 O9

Super Connected Consumers whoManage the real-time world are Emerging

These active social media users are

of global consumers are Super Connected Consumers

Always on the lookout for new products services

Look for novelty fun even in

everyday items

Spends lots of time researching brands before making major purchases

Technology empowersthem to do this

Greater propensity to switch if dissatisfied with

product service

More likely to have switched from name brands to less

expensive alternatives

More likely to used money-saving strategies

to get the best deal

True in developing as well as developed

markets

17

copy GfK 2014| GfK DigiTension | September 23 2014 130Roper Reports US 2012 Fall Core Q10 11 (online) RRUS 2000-1 Q92 93 (in-person)

Americans continue showing a greater openness and desire towards automation

A car that drives for you when you donrsquot feel like driving

Robots that do household tasks like cleaning amp cooking

Refrigerators that re-order groceries for you

4932

2000 2012

4635

3124

copy GfK 2014| GfK DigiTension | September 23 2014 131

Time saving solutions are the most critical

What is innovation to you

Easier way of doing something (78)

Faster way of doing something (72)

Something I didnrsquot know I needed (44)

Something that my friends will notice (29)

Roper Reports US 2013 February (Telecell) Q4

copy GfK 2014| GfK DigiTension | September 23 2014 132

NEST Most people leave the house at one temperature and forget to change it So Nest learns your schedule programs itself and can be controlled from your phone Teach it well and Nest can lower your heating and cooling bills up to 20

Devices get smarter and more interconnected as we move toward the lsquoInternet of Thingsrsquo

Automation

Coordination

Roomba

httpnestcomliving-with-nest

Computer-controlled sensors find open parking spaces based on their estimation of the proximity of other vehicles Once an open space is detected it directs the vehicles steering wheel to parallel park the car The driver controls the speed of the car via the gas and brake pedals the maneuvering of the vehicle into the parking space is done by the car itself

httponlinewsjcomarticleSB10001424052748703734504575125883649914708html

Anticipation

The ldquoInternet of Thingsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 133

Anticipated Actions | Nissan Paint

>

copy GfK 2014| GfK DigiTension | September 23 2014 134

Email kathysheehangfkcom

bloggfkcom

Mobile

Blog

M +1 212 464 7972

copy GfK 2014| GfK DigiTension | September 23 2014 135

  • Slide 1
  • Slide 2
  • GfK digitension
  • Slide 4
  • Integration is key for delivering true richness
  • Our new organisation model research skills versus industry e
  • Connecting the dots
  • Slide 8
  • A fast changing consumer driven digital age
  • The explosion of digital devices and internet accessibility hav
  • And consumers expect brands to fit their flexible always conne
  • With consumerrsquos fast adoption of social media everything is mor
  • As a result purchase pathways can be extremely complex
  • We have integrated these new evolutions in our RampD and research
  • Slide 15
  • Exploring the mobile web and the people who use ithellip
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Event app
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Slide 58
  • Slide 59
  • Introduction
  • Slide 61
  • Chicken
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Getting to me
  • Slide 110
  • 2014| A new world of hyper-personalization
  • 2014 | A world of worry about personal future
  • Expenditures become extensions of experience
  • A world that seems increasingly against me
  • Getting to Me | A Narrowing Focus
  • Breaking away from the crowd
  • A growing focus on intimacy
  • A new social calculus
  • Personal fulfillment is a rising priority
  • Others are a declining priority
  • The drive will be toward accelerated intimacy
  • See The Future - Innovation Opportunity Area 1 | Bio-design
  • Slide 123
  • Alzheimers Ecuador Making it personal
  • Slide 125
  • Consumers increasingly ldquodoing morerdquo
  • Attention spans are decreasing
  • Consumers Expect Real-time Information amp Brand Experiences
  • Super Connected Consumers who Manage the real-time world are Em
  • Americans continue showing a greater openness and desire toward
  • Time saving solutions are the most critical
  • Slide 132
  • Anticipated Actions | Nissan Paint
  • Slide 134
  • Slide 135
Page 80: Presentatie plenair 1 - Jef Staes, Kathy Sheehan

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Drop the red monkey in the middle what happens

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red MonkeyHunters

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red Monkeyreg Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic EvolutionRed Monkey Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

Red Monkey Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS

SETTLERS

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation is a battle field

Comprehendthe battlefield

WHY

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS

SETTLERS

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation = Networking

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Who are the best networkers

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation is the resultof a red monkey that

has survived a conflict

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Recipe for successful innovation in 3D

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red MonkeyInnovation Management7

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Believers only

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We need Organic Evolution

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

OrganicEvolution

CREATORS

PIONEERS

FOLLOWERSSETTLERS

MISSIONING

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The most important word

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

3D-RESPECT

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Our Consensus Modelhas to change into a

ldquoRespectfulrdquo Conflict Model

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The second most important sticker

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

0032 472 61 71 51

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

copy GfK 2014| GfK DigiTension | September 23 2014 109

GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen

Kathy Sheehan | kathysheehangfkcom

copy GfK 2014| GfK DigiTension | September 23 2014 110

ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo

--- GfK Consumer Trends

the future of a marketrdquo

GfK Consumer Trends

copy GfK 2014| GfK DigiTension | September 23 2014 111

2014| A new world of hyper-personalization

copy GfK 2014| GfK DigiTension | September 23 2014 112

ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0

2014 | A world of worry about personal future

In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student

says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times

copy GfK 2014| GfK DigiTension | September 23 2014 113

ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter

Expenditures become extensions of experience

ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that

speak to you and will remain in your liferdquo

copy GfK 2014| GfK DigiTension | September 23 2014 114

A world that seems increasingly against me

Riots in Sweden

Political amp economic turmoil in Middle East

New questions about strength of Chinarsquos

long-bullish economyProtests in Brazil

Nothing is secret Nothing is private

Protests in Turkey

copy GfK 2014| GfK DigiTension | September 23 2014 115

Getting to Me | A Narrowing Focus

copy GfK 2014| GfK DigiTension | September 23 2014 116

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2

Breaking away from the crowd

-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average

globally versus 91 hours in 2009)

-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)

copy GfK 2014| GfK DigiTension | September 23 2014 117

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1

A growing focus on intimacy

ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value

+6 ranks from 2008 12 among 54 Personal Values

copy GfK 2014| GfK DigiTension | September 23 2014 118

A new social calculus

Asset In this crazy stressful world you have to focus on the things that

keep you on track and happy

Liability Too much time is wasted on things that arenrsquot important ndash who

really needs 900 ldquofriendsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 119

Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

Personal fulfillment is a rising priority

ExcitementldquoHaving stimulating experiencesrdquo

Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)

IndividualityldquoBeing different from othersrdquo

+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)

Curiosity ldquoWanting to explore and learn about new thingsrdquo

+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)

+6 +7

+8

copy GfK 2014| GfK DigiTension | September 23 2014 120

Others are a declining priority

-5-8

-4

Social stability ldquoSeeking stability of societyrdquo

Globally -8 to 29

Helpfulness ldquoMaking the effort to assist othersrdquo

-5 to 30

Friendship ldquoHaving close supportive friendsrdquo

-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

-11

Respecting AncestorsldquoSeeking stability of societyrdquo

Globally -11 ranks from 2008 to 28 today

copy GfK 2014| GfK DigiTension | September 23 2014 121

The drive will be toward accelerated intimacy

ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my

right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo

ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013

copy GfK 2014| GfK DigiTension | September 23 2014 122

See The Future - Innovation Opportunity Area 1 | Bio-design

Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions

copy GfK 2014| GfK DigiTension | September 23 2014 123

Three vectors exploring increasingly complex bio-data

Measure Me

Sense Me

Be Me

DNA-based skin care program

Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points

Cortex3D printing of customized exo-casts

Tissue regenerationAllows for custom reconstruction of body parts

Glybera ndash 2012First gene therapy treatment approved by European Commission

SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions

Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state

TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants

copy GfK 2014| GfK DigiTension | September 23 2014 124

Alzheimers Ecuador Making it personal

124

>

copy GfK 2014| GfK DigiTension | September 23 2014 125

Multi-tasking lifestyles and growing comfort with automation drive consumers to seek out solutions that anticipate plan and execute increasingly complex decision-making tasks using a variety of personal social and behavioral inputs

See The Future - Innovation Opportunity Area 2 | Anticipated Lifestyle

copy GfK 2014| GfK DigiTension | September 23 2014 126Roper Reports Worldwide 2008 and 2013 (short trend core 25 markets) QB2

Shop groceries Cooking for fun Eat on the go Planmanage finances

Home DIY Gardeningyardwork

62

42

21 23

14 16

70

51

30 30

19 19

2008 2013

Consumers increasingly ldquodoing morerdquo

globally who engaged in activity weekly or more often

copy GfK 2014| GfK DigiTension | September 23 2014 127

Attention spans are decreasing

Roper Reports Worldwide 2013 (mixed-mode trend core 25 markets age 15+) O2 httpwwwstatisticbraincomattention-span-statistics Associated Press httpwwwonlinegraduateprogramscominstant-america2009 data

30 of global consumers agree

ldquoIf a new technology product is not simple to use I lose interest in itrdquo (+2 pts from 2010)

1 in 4 people abandon a web page that takes more than four seconds to load

50 of mobile phone users abandon a page if it doesnrsquot load in 10 seconds

8 million reduction of searches on Google when slowing the results by just 410th of a second

28 Proportion of words are read on an average web page (593 words)

27 minutes is the average length of single Internet video watched

copy GfK 2014| GfK DigiTension | September 23 2014 128

Roper Reports US Spring 2014 Q38 (top-2 box) Roper Reports Worldwide 2013 QJ1O2 (US filter 15+ top-2 box on 7-point scale)

Consumers Expect Real-timeInformation amp Brand Experiences

+ =of consumers expect to be able to access content regardless of the device or platform

77

42agree ldquoTo me it is important to always be reachable wherever I amrdquo

27agree ldquoI really need the shops amp services I use to be available at all timesrdquo

Google Glass observes and records the world

ldquo15 minutes for a quote is out of touchrdquo

7frac12 minutes could save you on car insurance

copy GfK 2014| GfK DigiTension | September 23 2014 129Roper Reports Worldwide 2013 (mixed mode core 25 countries) O4 O9

Super Connected Consumers whoManage the real-time world are Emerging

These active social media users are

of global consumers are Super Connected Consumers

Always on the lookout for new products services

Look for novelty fun even in

everyday items

Spends lots of time researching brands before making major purchases

Technology empowersthem to do this

Greater propensity to switch if dissatisfied with

product service

More likely to have switched from name brands to less

expensive alternatives

More likely to used money-saving strategies

to get the best deal

True in developing as well as developed

markets

17

copy GfK 2014| GfK DigiTension | September 23 2014 130Roper Reports US 2012 Fall Core Q10 11 (online) RRUS 2000-1 Q92 93 (in-person)

Americans continue showing a greater openness and desire towards automation

A car that drives for you when you donrsquot feel like driving

Robots that do household tasks like cleaning amp cooking

Refrigerators that re-order groceries for you

4932

2000 2012

4635

3124

copy GfK 2014| GfK DigiTension | September 23 2014 131

Time saving solutions are the most critical

What is innovation to you

Easier way of doing something (78)

Faster way of doing something (72)

Something I didnrsquot know I needed (44)

Something that my friends will notice (29)

Roper Reports US 2013 February (Telecell) Q4

copy GfK 2014| GfK DigiTension | September 23 2014 132

NEST Most people leave the house at one temperature and forget to change it So Nest learns your schedule programs itself and can be controlled from your phone Teach it well and Nest can lower your heating and cooling bills up to 20

Devices get smarter and more interconnected as we move toward the lsquoInternet of Thingsrsquo

Automation

Coordination

Roomba

httpnestcomliving-with-nest

Computer-controlled sensors find open parking spaces based on their estimation of the proximity of other vehicles Once an open space is detected it directs the vehicles steering wheel to parallel park the car The driver controls the speed of the car via the gas and brake pedals the maneuvering of the vehicle into the parking space is done by the car itself

httponlinewsjcomarticleSB10001424052748703734504575125883649914708html

Anticipation

The ldquoInternet of Thingsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 133

Anticipated Actions | Nissan Paint

>

copy GfK 2014| GfK DigiTension | September 23 2014 134

Email kathysheehangfkcom

bloggfkcom

Mobile

Blog

M +1 212 464 7972

copy GfK 2014| GfK DigiTension | September 23 2014 135

  • Slide 1
  • Slide 2
  • GfK digitension
  • Slide 4
  • Integration is key for delivering true richness
  • Our new organisation model research skills versus industry e
  • Connecting the dots
  • Slide 8
  • A fast changing consumer driven digital age
  • The explosion of digital devices and internet accessibility hav
  • And consumers expect brands to fit their flexible always conne
  • With consumerrsquos fast adoption of social media everything is mor
  • As a result purchase pathways can be extremely complex
  • We have integrated these new evolutions in our RampD and research
  • Slide 15
  • Exploring the mobile web and the people who use ithellip
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Event app
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Slide 58
  • Slide 59
  • Introduction
  • Slide 61
  • Chicken
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Getting to me
  • Slide 110
  • 2014| A new world of hyper-personalization
  • 2014 | A world of worry about personal future
  • Expenditures become extensions of experience
  • A world that seems increasingly against me
  • Getting to Me | A Narrowing Focus
  • Breaking away from the crowd
  • A growing focus on intimacy
  • A new social calculus
  • Personal fulfillment is a rising priority
  • Others are a declining priority
  • The drive will be toward accelerated intimacy
  • See The Future - Innovation Opportunity Area 1 | Bio-design
  • Slide 123
  • Alzheimers Ecuador Making it personal
  • Slide 125
  • Consumers increasingly ldquodoing morerdquo
  • Attention spans are decreasing
  • Consumers Expect Real-time Information amp Brand Experiences
  • Super Connected Consumers who Manage the real-time world are Em
  • Americans continue showing a greater openness and desire toward
  • Time saving solutions are the most critical
  • Slide 132
  • Anticipated Actions | Nissan Paint
  • Slide 134
  • Slide 135
Page 81: Presentatie plenair 1 - Jef Staes, Kathy Sheehan

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red MonkeyHunters

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red Monkeyreg Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic EvolutionRed Monkey Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

Red Monkey Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS

SETTLERS

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation is a battle field

Comprehendthe battlefield

WHY

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS

SETTLERS

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation = Networking

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Who are the best networkers

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation is the resultof a red monkey that

has survived a conflict

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Recipe for successful innovation in 3D

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red MonkeyInnovation Management7

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Believers only

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We need Organic Evolution

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

OrganicEvolution

CREATORS

PIONEERS

FOLLOWERSSETTLERS

MISSIONING

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The most important word

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

3D-RESPECT

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Our Consensus Modelhas to change into a

ldquoRespectfulrdquo Conflict Model

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The second most important sticker

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

0032 472 61 71 51

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

copy GfK 2014| GfK DigiTension | September 23 2014 109

GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen

Kathy Sheehan | kathysheehangfkcom

copy GfK 2014| GfK DigiTension | September 23 2014 110

ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo

--- GfK Consumer Trends

the future of a marketrdquo

GfK Consumer Trends

copy GfK 2014| GfK DigiTension | September 23 2014 111

2014| A new world of hyper-personalization

copy GfK 2014| GfK DigiTension | September 23 2014 112

ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0

2014 | A world of worry about personal future

In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student

says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times

copy GfK 2014| GfK DigiTension | September 23 2014 113

ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter

Expenditures become extensions of experience

ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that

speak to you and will remain in your liferdquo

copy GfK 2014| GfK DigiTension | September 23 2014 114

A world that seems increasingly against me

Riots in Sweden

Political amp economic turmoil in Middle East

New questions about strength of Chinarsquos

long-bullish economyProtests in Brazil

Nothing is secret Nothing is private

Protests in Turkey

copy GfK 2014| GfK DigiTension | September 23 2014 115

Getting to Me | A Narrowing Focus

copy GfK 2014| GfK DigiTension | September 23 2014 116

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2

Breaking away from the crowd

-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average

globally versus 91 hours in 2009)

-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)

copy GfK 2014| GfK DigiTension | September 23 2014 117

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1

A growing focus on intimacy

ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value

+6 ranks from 2008 12 among 54 Personal Values

copy GfK 2014| GfK DigiTension | September 23 2014 118

A new social calculus

Asset In this crazy stressful world you have to focus on the things that

keep you on track and happy

Liability Too much time is wasted on things that arenrsquot important ndash who

really needs 900 ldquofriendsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 119

Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

Personal fulfillment is a rising priority

ExcitementldquoHaving stimulating experiencesrdquo

Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)

IndividualityldquoBeing different from othersrdquo

+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)

Curiosity ldquoWanting to explore and learn about new thingsrdquo

+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)

+6 +7

+8

copy GfK 2014| GfK DigiTension | September 23 2014 120

Others are a declining priority

-5-8

-4

Social stability ldquoSeeking stability of societyrdquo

Globally -8 to 29

Helpfulness ldquoMaking the effort to assist othersrdquo

-5 to 30

Friendship ldquoHaving close supportive friendsrdquo

-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

-11

Respecting AncestorsldquoSeeking stability of societyrdquo

Globally -11 ranks from 2008 to 28 today

copy GfK 2014| GfK DigiTension | September 23 2014 121

The drive will be toward accelerated intimacy

ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my

right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo

ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013

copy GfK 2014| GfK DigiTension | September 23 2014 122

See The Future - Innovation Opportunity Area 1 | Bio-design

Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions

copy GfK 2014| GfK DigiTension | September 23 2014 123

Three vectors exploring increasingly complex bio-data

Measure Me

Sense Me

Be Me

DNA-based skin care program

Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points

Cortex3D printing of customized exo-casts

Tissue regenerationAllows for custom reconstruction of body parts

Glybera ndash 2012First gene therapy treatment approved by European Commission

SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions

Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state

TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants

copy GfK 2014| GfK DigiTension | September 23 2014 124

Alzheimers Ecuador Making it personal

124

>

copy GfK 2014| GfK DigiTension | September 23 2014 125

Multi-tasking lifestyles and growing comfort with automation drive consumers to seek out solutions that anticipate plan and execute increasingly complex decision-making tasks using a variety of personal social and behavioral inputs

See The Future - Innovation Opportunity Area 2 | Anticipated Lifestyle

copy GfK 2014| GfK DigiTension | September 23 2014 126Roper Reports Worldwide 2008 and 2013 (short trend core 25 markets) QB2

Shop groceries Cooking for fun Eat on the go Planmanage finances

Home DIY Gardeningyardwork

62

42

21 23

14 16

70

51

30 30

19 19

2008 2013

Consumers increasingly ldquodoing morerdquo

globally who engaged in activity weekly or more often

copy GfK 2014| GfK DigiTension | September 23 2014 127

Attention spans are decreasing

Roper Reports Worldwide 2013 (mixed-mode trend core 25 markets age 15+) O2 httpwwwstatisticbraincomattention-span-statistics Associated Press httpwwwonlinegraduateprogramscominstant-america2009 data

30 of global consumers agree

ldquoIf a new technology product is not simple to use I lose interest in itrdquo (+2 pts from 2010)

1 in 4 people abandon a web page that takes more than four seconds to load

50 of mobile phone users abandon a page if it doesnrsquot load in 10 seconds

8 million reduction of searches on Google when slowing the results by just 410th of a second

28 Proportion of words are read on an average web page (593 words)

27 minutes is the average length of single Internet video watched

copy GfK 2014| GfK DigiTension | September 23 2014 128

Roper Reports US Spring 2014 Q38 (top-2 box) Roper Reports Worldwide 2013 QJ1O2 (US filter 15+ top-2 box on 7-point scale)

Consumers Expect Real-timeInformation amp Brand Experiences

+ =of consumers expect to be able to access content regardless of the device or platform

77

42agree ldquoTo me it is important to always be reachable wherever I amrdquo

27agree ldquoI really need the shops amp services I use to be available at all timesrdquo

Google Glass observes and records the world

ldquo15 minutes for a quote is out of touchrdquo

7frac12 minutes could save you on car insurance

copy GfK 2014| GfK DigiTension | September 23 2014 129Roper Reports Worldwide 2013 (mixed mode core 25 countries) O4 O9

Super Connected Consumers whoManage the real-time world are Emerging

These active social media users are

of global consumers are Super Connected Consumers

Always on the lookout for new products services

Look for novelty fun even in

everyday items

Spends lots of time researching brands before making major purchases

Technology empowersthem to do this

Greater propensity to switch if dissatisfied with

product service

More likely to have switched from name brands to less

expensive alternatives

More likely to used money-saving strategies

to get the best deal

True in developing as well as developed

markets

17

copy GfK 2014| GfK DigiTension | September 23 2014 130Roper Reports US 2012 Fall Core Q10 11 (online) RRUS 2000-1 Q92 93 (in-person)

Americans continue showing a greater openness and desire towards automation

A car that drives for you when you donrsquot feel like driving

Robots that do household tasks like cleaning amp cooking

Refrigerators that re-order groceries for you

4932

2000 2012

4635

3124

copy GfK 2014| GfK DigiTension | September 23 2014 131

Time saving solutions are the most critical

What is innovation to you

Easier way of doing something (78)

Faster way of doing something (72)

Something I didnrsquot know I needed (44)

Something that my friends will notice (29)

Roper Reports US 2013 February (Telecell) Q4

copy GfK 2014| GfK DigiTension | September 23 2014 132

NEST Most people leave the house at one temperature and forget to change it So Nest learns your schedule programs itself and can be controlled from your phone Teach it well and Nest can lower your heating and cooling bills up to 20

Devices get smarter and more interconnected as we move toward the lsquoInternet of Thingsrsquo

Automation

Coordination

Roomba

httpnestcomliving-with-nest

Computer-controlled sensors find open parking spaces based on their estimation of the proximity of other vehicles Once an open space is detected it directs the vehicles steering wheel to parallel park the car The driver controls the speed of the car via the gas and brake pedals the maneuvering of the vehicle into the parking space is done by the car itself

httponlinewsjcomarticleSB10001424052748703734504575125883649914708html

Anticipation

The ldquoInternet of Thingsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 133

Anticipated Actions | Nissan Paint

>

copy GfK 2014| GfK DigiTension | September 23 2014 134

Email kathysheehangfkcom

bloggfkcom

Mobile

Blog

M +1 212 464 7972

copy GfK 2014| GfK DigiTension | September 23 2014 135

  • Slide 1
  • Slide 2
  • GfK digitension
  • Slide 4
  • Integration is key for delivering true richness
  • Our new organisation model research skills versus industry e
  • Connecting the dots
  • Slide 8
  • A fast changing consumer driven digital age
  • The explosion of digital devices and internet accessibility hav
  • And consumers expect brands to fit their flexible always conne
  • With consumerrsquos fast adoption of social media everything is mor
  • As a result purchase pathways can be extremely complex
  • We have integrated these new evolutions in our RampD and research
  • Slide 15
  • Exploring the mobile web and the people who use ithellip
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Event app
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Slide 58
  • Slide 59
  • Introduction
  • Slide 61
  • Chicken
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Getting to me
  • Slide 110
  • 2014| A new world of hyper-personalization
  • 2014 | A world of worry about personal future
  • Expenditures become extensions of experience
  • A world that seems increasingly against me
  • Getting to Me | A Narrowing Focus
  • Breaking away from the crowd
  • A growing focus on intimacy
  • A new social calculus
  • Personal fulfillment is a rising priority
  • Others are a declining priority
  • The drive will be toward accelerated intimacy
  • See The Future - Innovation Opportunity Area 1 | Bio-design
  • Slide 123
  • Alzheimers Ecuador Making it personal
  • Slide 125
  • Consumers increasingly ldquodoing morerdquo
  • Attention spans are decreasing
  • Consumers Expect Real-time Information amp Brand Experiences
  • Super Connected Consumers who Manage the real-time world are Em
  • Americans continue showing a greater openness and desire toward
  • Time saving solutions are the most critical
  • Slide 132
  • Anticipated Actions | Nissan Paint
  • Slide 134
  • Slide 135
Page 82: Presentatie plenair 1 - Jef Staes, Kathy Sheehan

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red MonkeyHunters

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red Monkeyreg Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic EvolutionRed Monkey Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

Red Monkey Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS

SETTLERS

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation is a battle field

Comprehendthe battlefield

WHY

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS

SETTLERS

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation = Networking

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Who are the best networkers

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation is the resultof a red monkey that

has survived a conflict

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Recipe for successful innovation in 3D

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red MonkeyInnovation Management7

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Believers only

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We need Organic Evolution

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

OrganicEvolution

CREATORS

PIONEERS

FOLLOWERSSETTLERS

MISSIONING

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The most important word

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

3D-RESPECT

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Our Consensus Modelhas to change into a

ldquoRespectfulrdquo Conflict Model

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The second most important sticker

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

0032 472 61 71 51

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

copy GfK 2014| GfK DigiTension | September 23 2014 109

GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen

Kathy Sheehan | kathysheehangfkcom

copy GfK 2014| GfK DigiTension | September 23 2014 110

ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo

--- GfK Consumer Trends

the future of a marketrdquo

GfK Consumer Trends

copy GfK 2014| GfK DigiTension | September 23 2014 111

2014| A new world of hyper-personalization

copy GfK 2014| GfK DigiTension | September 23 2014 112

ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0

2014 | A world of worry about personal future

In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student

says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times

copy GfK 2014| GfK DigiTension | September 23 2014 113

ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter

Expenditures become extensions of experience

ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that

speak to you and will remain in your liferdquo

copy GfK 2014| GfK DigiTension | September 23 2014 114

A world that seems increasingly against me

Riots in Sweden

Political amp economic turmoil in Middle East

New questions about strength of Chinarsquos

long-bullish economyProtests in Brazil

Nothing is secret Nothing is private

Protests in Turkey

copy GfK 2014| GfK DigiTension | September 23 2014 115

Getting to Me | A Narrowing Focus

copy GfK 2014| GfK DigiTension | September 23 2014 116

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2

Breaking away from the crowd

-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average

globally versus 91 hours in 2009)

-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)

copy GfK 2014| GfK DigiTension | September 23 2014 117

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1

A growing focus on intimacy

ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value

+6 ranks from 2008 12 among 54 Personal Values

copy GfK 2014| GfK DigiTension | September 23 2014 118

A new social calculus

Asset In this crazy stressful world you have to focus on the things that

keep you on track and happy

Liability Too much time is wasted on things that arenrsquot important ndash who

really needs 900 ldquofriendsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 119

Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

Personal fulfillment is a rising priority

ExcitementldquoHaving stimulating experiencesrdquo

Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)

IndividualityldquoBeing different from othersrdquo

+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)

Curiosity ldquoWanting to explore and learn about new thingsrdquo

+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)

+6 +7

+8

copy GfK 2014| GfK DigiTension | September 23 2014 120

Others are a declining priority

-5-8

-4

Social stability ldquoSeeking stability of societyrdquo

Globally -8 to 29

Helpfulness ldquoMaking the effort to assist othersrdquo

-5 to 30

Friendship ldquoHaving close supportive friendsrdquo

-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

-11

Respecting AncestorsldquoSeeking stability of societyrdquo

Globally -11 ranks from 2008 to 28 today

copy GfK 2014| GfK DigiTension | September 23 2014 121

The drive will be toward accelerated intimacy

ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my

right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo

ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013

copy GfK 2014| GfK DigiTension | September 23 2014 122

See The Future - Innovation Opportunity Area 1 | Bio-design

Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions

copy GfK 2014| GfK DigiTension | September 23 2014 123

Three vectors exploring increasingly complex bio-data

Measure Me

Sense Me

Be Me

DNA-based skin care program

Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points

Cortex3D printing of customized exo-casts

Tissue regenerationAllows for custom reconstruction of body parts

Glybera ndash 2012First gene therapy treatment approved by European Commission

SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions

Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state

TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants

copy GfK 2014| GfK DigiTension | September 23 2014 124

Alzheimers Ecuador Making it personal

124

>

copy GfK 2014| GfK DigiTension | September 23 2014 125

Multi-tasking lifestyles and growing comfort with automation drive consumers to seek out solutions that anticipate plan and execute increasingly complex decision-making tasks using a variety of personal social and behavioral inputs

See The Future - Innovation Opportunity Area 2 | Anticipated Lifestyle

copy GfK 2014| GfK DigiTension | September 23 2014 126Roper Reports Worldwide 2008 and 2013 (short trend core 25 markets) QB2

Shop groceries Cooking for fun Eat on the go Planmanage finances

Home DIY Gardeningyardwork

62

42

21 23

14 16

70

51

30 30

19 19

2008 2013

Consumers increasingly ldquodoing morerdquo

globally who engaged in activity weekly or more often

copy GfK 2014| GfK DigiTension | September 23 2014 127

Attention spans are decreasing

Roper Reports Worldwide 2013 (mixed-mode trend core 25 markets age 15+) O2 httpwwwstatisticbraincomattention-span-statistics Associated Press httpwwwonlinegraduateprogramscominstant-america2009 data

30 of global consumers agree

ldquoIf a new technology product is not simple to use I lose interest in itrdquo (+2 pts from 2010)

1 in 4 people abandon a web page that takes more than four seconds to load

50 of mobile phone users abandon a page if it doesnrsquot load in 10 seconds

8 million reduction of searches on Google when slowing the results by just 410th of a second

28 Proportion of words are read on an average web page (593 words)

27 minutes is the average length of single Internet video watched

copy GfK 2014| GfK DigiTension | September 23 2014 128

Roper Reports US Spring 2014 Q38 (top-2 box) Roper Reports Worldwide 2013 QJ1O2 (US filter 15+ top-2 box on 7-point scale)

Consumers Expect Real-timeInformation amp Brand Experiences

+ =of consumers expect to be able to access content regardless of the device or platform

77

42agree ldquoTo me it is important to always be reachable wherever I amrdquo

27agree ldquoI really need the shops amp services I use to be available at all timesrdquo

Google Glass observes and records the world

ldquo15 minutes for a quote is out of touchrdquo

7frac12 minutes could save you on car insurance

copy GfK 2014| GfK DigiTension | September 23 2014 129Roper Reports Worldwide 2013 (mixed mode core 25 countries) O4 O9

Super Connected Consumers whoManage the real-time world are Emerging

These active social media users are

of global consumers are Super Connected Consumers

Always on the lookout for new products services

Look for novelty fun even in

everyday items

Spends lots of time researching brands before making major purchases

Technology empowersthem to do this

Greater propensity to switch if dissatisfied with

product service

More likely to have switched from name brands to less

expensive alternatives

More likely to used money-saving strategies

to get the best deal

True in developing as well as developed

markets

17

copy GfK 2014| GfK DigiTension | September 23 2014 130Roper Reports US 2012 Fall Core Q10 11 (online) RRUS 2000-1 Q92 93 (in-person)

Americans continue showing a greater openness and desire towards automation

A car that drives for you when you donrsquot feel like driving

Robots that do household tasks like cleaning amp cooking

Refrigerators that re-order groceries for you

4932

2000 2012

4635

3124

copy GfK 2014| GfK DigiTension | September 23 2014 131

Time saving solutions are the most critical

What is innovation to you

Easier way of doing something (78)

Faster way of doing something (72)

Something I didnrsquot know I needed (44)

Something that my friends will notice (29)

Roper Reports US 2013 February (Telecell) Q4

copy GfK 2014| GfK DigiTension | September 23 2014 132

NEST Most people leave the house at one temperature and forget to change it So Nest learns your schedule programs itself and can be controlled from your phone Teach it well and Nest can lower your heating and cooling bills up to 20

Devices get smarter and more interconnected as we move toward the lsquoInternet of Thingsrsquo

Automation

Coordination

Roomba

httpnestcomliving-with-nest

Computer-controlled sensors find open parking spaces based on their estimation of the proximity of other vehicles Once an open space is detected it directs the vehicles steering wheel to parallel park the car The driver controls the speed of the car via the gas and brake pedals the maneuvering of the vehicle into the parking space is done by the car itself

httponlinewsjcomarticleSB10001424052748703734504575125883649914708html

Anticipation

The ldquoInternet of Thingsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 133

Anticipated Actions | Nissan Paint

>

copy GfK 2014| GfK DigiTension | September 23 2014 134

Email kathysheehangfkcom

bloggfkcom

Mobile

Blog

M +1 212 464 7972

copy GfK 2014| GfK DigiTension | September 23 2014 135

  • Slide 1
  • Slide 2
  • GfK digitension
  • Slide 4
  • Integration is key for delivering true richness
  • Our new organisation model research skills versus industry e
  • Connecting the dots
  • Slide 8
  • A fast changing consumer driven digital age
  • The explosion of digital devices and internet accessibility hav
  • And consumers expect brands to fit their flexible always conne
  • With consumerrsquos fast adoption of social media everything is mor
  • As a result purchase pathways can be extremely complex
  • We have integrated these new evolutions in our RampD and research
  • Slide 15
  • Exploring the mobile web and the people who use ithellip
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Event app
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Slide 58
  • Slide 59
  • Introduction
  • Slide 61
  • Chicken
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Getting to me
  • Slide 110
  • 2014| A new world of hyper-personalization
  • 2014 | A world of worry about personal future
  • Expenditures become extensions of experience
  • A world that seems increasingly against me
  • Getting to Me | A Narrowing Focus
  • Breaking away from the crowd
  • A growing focus on intimacy
  • A new social calculus
  • Personal fulfillment is a rising priority
  • Others are a declining priority
  • The drive will be toward accelerated intimacy
  • See The Future - Innovation Opportunity Area 1 | Bio-design
  • Slide 123
  • Alzheimers Ecuador Making it personal
  • Slide 125
  • Consumers increasingly ldquodoing morerdquo
  • Attention spans are decreasing
  • Consumers Expect Real-time Information amp Brand Experiences
  • Super Connected Consumers who Manage the real-time world are Em
  • Americans continue showing a greater openness and desire toward
  • Time saving solutions are the most critical
  • Slide 132
  • Anticipated Actions | Nissan Paint
  • Slide 134
  • Slide 135
Page 83: Presentatie plenair 1 - Jef Staes, Kathy Sheehan

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red Monkeyreg Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic EvolutionRed Monkey Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

Red Monkey Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS

SETTLERS

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation is a battle field

Comprehendthe battlefield

WHY

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS

SETTLERS

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation = Networking

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Who are the best networkers

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation is the resultof a red monkey that

has survived a conflict

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Recipe for successful innovation in 3D

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red MonkeyInnovation Management7

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Believers only

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We need Organic Evolution

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

OrganicEvolution

CREATORS

PIONEERS

FOLLOWERSSETTLERS

MISSIONING

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The most important word

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

3D-RESPECT

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Our Consensus Modelhas to change into a

ldquoRespectfulrdquo Conflict Model

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The second most important sticker

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

0032 472 61 71 51

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

copy GfK 2014| GfK DigiTension | September 23 2014 109

GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen

Kathy Sheehan | kathysheehangfkcom

copy GfK 2014| GfK DigiTension | September 23 2014 110

ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo

--- GfK Consumer Trends

the future of a marketrdquo

GfK Consumer Trends

copy GfK 2014| GfK DigiTension | September 23 2014 111

2014| A new world of hyper-personalization

copy GfK 2014| GfK DigiTension | September 23 2014 112

ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0

2014 | A world of worry about personal future

In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student

says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times

copy GfK 2014| GfK DigiTension | September 23 2014 113

ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter

Expenditures become extensions of experience

ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that

speak to you and will remain in your liferdquo

copy GfK 2014| GfK DigiTension | September 23 2014 114

A world that seems increasingly against me

Riots in Sweden

Political amp economic turmoil in Middle East

New questions about strength of Chinarsquos

long-bullish economyProtests in Brazil

Nothing is secret Nothing is private

Protests in Turkey

copy GfK 2014| GfK DigiTension | September 23 2014 115

Getting to Me | A Narrowing Focus

copy GfK 2014| GfK DigiTension | September 23 2014 116

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2

Breaking away from the crowd

-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average

globally versus 91 hours in 2009)

-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)

copy GfK 2014| GfK DigiTension | September 23 2014 117

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1

A growing focus on intimacy

ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value

+6 ranks from 2008 12 among 54 Personal Values

copy GfK 2014| GfK DigiTension | September 23 2014 118

A new social calculus

Asset In this crazy stressful world you have to focus on the things that

keep you on track and happy

Liability Too much time is wasted on things that arenrsquot important ndash who

really needs 900 ldquofriendsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 119

Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

Personal fulfillment is a rising priority

ExcitementldquoHaving stimulating experiencesrdquo

Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)

IndividualityldquoBeing different from othersrdquo

+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)

Curiosity ldquoWanting to explore and learn about new thingsrdquo

+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)

+6 +7

+8

copy GfK 2014| GfK DigiTension | September 23 2014 120

Others are a declining priority

-5-8

-4

Social stability ldquoSeeking stability of societyrdquo

Globally -8 to 29

Helpfulness ldquoMaking the effort to assist othersrdquo

-5 to 30

Friendship ldquoHaving close supportive friendsrdquo

-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

-11

Respecting AncestorsldquoSeeking stability of societyrdquo

Globally -11 ranks from 2008 to 28 today

copy GfK 2014| GfK DigiTension | September 23 2014 121

The drive will be toward accelerated intimacy

ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my

right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo

ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013

copy GfK 2014| GfK DigiTension | September 23 2014 122

See The Future - Innovation Opportunity Area 1 | Bio-design

Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions

copy GfK 2014| GfK DigiTension | September 23 2014 123

Three vectors exploring increasingly complex bio-data

Measure Me

Sense Me

Be Me

DNA-based skin care program

Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points

Cortex3D printing of customized exo-casts

Tissue regenerationAllows for custom reconstruction of body parts

Glybera ndash 2012First gene therapy treatment approved by European Commission

SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions

Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state

TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants

copy GfK 2014| GfK DigiTension | September 23 2014 124

Alzheimers Ecuador Making it personal

124

>

copy GfK 2014| GfK DigiTension | September 23 2014 125

Multi-tasking lifestyles and growing comfort with automation drive consumers to seek out solutions that anticipate plan and execute increasingly complex decision-making tasks using a variety of personal social and behavioral inputs

See The Future - Innovation Opportunity Area 2 | Anticipated Lifestyle

copy GfK 2014| GfK DigiTension | September 23 2014 126Roper Reports Worldwide 2008 and 2013 (short trend core 25 markets) QB2

Shop groceries Cooking for fun Eat on the go Planmanage finances

Home DIY Gardeningyardwork

62

42

21 23

14 16

70

51

30 30

19 19

2008 2013

Consumers increasingly ldquodoing morerdquo

globally who engaged in activity weekly or more often

copy GfK 2014| GfK DigiTension | September 23 2014 127

Attention spans are decreasing

Roper Reports Worldwide 2013 (mixed-mode trend core 25 markets age 15+) O2 httpwwwstatisticbraincomattention-span-statistics Associated Press httpwwwonlinegraduateprogramscominstant-america2009 data

30 of global consumers agree

ldquoIf a new technology product is not simple to use I lose interest in itrdquo (+2 pts from 2010)

1 in 4 people abandon a web page that takes more than four seconds to load

50 of mobile phone users abandon a page if it doesnrsquot load in 10 seconds

8 million reduction of searches on Google when slowing the results by just 410th of a second

28 Proportion of words are read on an average web page (593 words)

27 minutes is the average length of single Internet video watched

copy GfK 2014| GfK DigiTension | September 23 2014 128

Roper Reports US Spring 2014 Q38 (top-2 box) Roper Reports Worldwide 2013 QJ1O2 (US filter 15+ top-2 box on 7-point scale)

Consumers Expect Real-timeInformation amp Brand Experiences

+ =of consumers expect to be able to access content regardless of the device or platform

77

42agree ldquoTo me it is important to always be reachable wherever I amrdquo

27agree ldquoI really need the shops amp services I use to be available at all timesrdquo

Google Glass observes and records the world

ldquo15 minutes for a quote is out of touchrdquo

7frac12 minutes could save you on car insurance

copy GfK 2014| GfK DigiTension | September 23 2014 129Roper Reports Worldwide 2013 (mixed mode core 25 countries) O4 O9

Super Connected Consumers whoManage the real-time world are Emerging

These active social media users are

of global consumers are Super Connected Consumers

Always on the lookout for new products services

Look for novelty fun even in

everyday items

Spends lots of time researching brands before making major purchases

Technology empowersthem to do this

Greater propensity to switch if dissatisfied with

product service

More likely to have switched from name brands to less

expensive alternatives

More likely to used money-saving strategies

to get the best deal

True in developing as well as developed

markets

17

copy GfK 2014| GfK DigiTension | September 23 2014 130Roper Reports US 2012 Fall Core Q10 11 (online) RRUS 2000-1 Q92 93 (in-person)

Americans continue showing a greater openness and desire towards automation

A car that drives for you when you donrsquot feel like driving

Robots that do household tasks like cleaning amp cooking

Refrigerators that re-order groceries for you

4932

2000 2012

4635

3124

copy GfK 2014| GfK DigiTension | September 23 2014 131

Time saving solutions are the most critical

What is innovation to you

Easier way of doing something (78)

Faster way of doing something (72)

Something I didnrsquot know I needed (44)

Something that my friends will notice (29)

Roper Reports US 2013 February (Telecell) Q4

copy GfK 2014| GfK DigiTension | September 23 2014 132

NEST Most people leave the house at one temperature and forget to change it So Nest learns your schedule programs itself and can be controlled from your phone Teach it well and Nest can lower your heating and cooling bills up to 20

Devices get smarter and more interconnected as we move toward the lsquoInternet of Thingsrsquo

Automation

Coordination

Roomba

httpnestcomliving-with-nest

Computer-controlled sensors find open parking spaces based on their estimation of the proximity of other vehicles Once an open space is detected it directs the vehicles steering wheel to parallel park the car The driver controls the speed of the car via the gas and brake pedals the maneuvering of the vehicle into the parking space is done by the car itself

httponlinewsjcomarticleSB10001424052748703734504575125883649914708html

Anticipation

The ldquoInternet of Thingsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 133

Anticipated Actions | Nissan Paint

>

copy GfK 2014| GfK DigiTension | September 23 2014 134

Email kathysheehangfkcom

bloggfkcom

Mobile

Blog

M +1 212 464 7972

copy GfK 2014| GfK DigiTension | September 23 2014 135

  • Slide 1
  • Slide 2
  • GfK digitension
  • Slide 4
  • Integration is key for delivering true richness
  • Our new organisation model research skills versus industry e
  • Connecting the dots
  • Slide 8
  • A fast changing consumer driven digital age
  • The explosion of digital devices and internet accessibility hav
  • And consumers expect brands to fit their flexible always conne
  • With consumerrsquos fast adoption of social media everything is mor
  • As a result purchase pathways can be extremely complex
  • We have integrated these new evolutions in our RampD and research
  • Slide 15
  • Exploring the mobile web and the people who use ithellip
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Event app
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Slide 58
  • Slide 59
  • Introduction
  • Slide 61
  • Chicken
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Getting to me
  • Slide 110
  • 2014| A new world of hyper-personalization
  • 2014 | A world of worry about personal future
  • Expenditures become extensions of experience
  • A world that seems increasingly against me
  • Getting to Me | A Narrowing Focus
  • Breaking away from the crowd
  • A growing focus on intimacy
  • A new social calculus
  • Personal fulfillment is a rising priority
  • Others are a declining priority
  • The drive will be toward accelerated intimacy
  • See The Future - Innovation Opportunity Area 1 | Bio-design
  • Slide 123
  • Alzheimers Ecuador Making it personal
  • Slide 125
  • Consumers increasingly ldquodoing morerdquo
  • Attention spans are decreasing
  • Consumers Expect Real-time Information amp Brand Experiences
  • Super Connected Consumers who Manage the real-time world are Em
  • Americans continue showing a greater openness and desire toward
  • Time saving solutions are the most critical
  • Slide 132
  • Anticipated Actions | Nissan Paint
  • Slide 134
  • Slide 135
Page 84: Presentatie plenair 1 - Jef Staes, Kathy Sheehan

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic EvolutionRed Monkey Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

Red Monkey Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS

SETTLERS

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation is a battle field

Comprehendthe battlefield

WHY

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS

SETTLERS

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation = Networking

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Who are the best networkers

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation is the resultof a red monkey that

has survived a conflict

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Recipe for successful innovation in 3D

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red MonkeyInnovation Management7

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Believers only

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We need Organic Evolution

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

OrganicEvolution

CREATORS

PIONEERS

FOLLOWERSSETTLERS

MISSIONING

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The most important word

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

3D-RESPECT

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Our Consensus Modelhas to change into a

ldquoRespectfulrdquo Conflict Model

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The second most important sticker

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

0032 472 61 71 51

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

copy GfK 2014| GfK DigiTension | September 23 2014 109

GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen

Kathy Sheehan | kathysheehangfkcom

copy GfK 2014| GfK DigiTension | September 23 2014 110

ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo

--- GfK Consumer Trends

the future of a marketrdquo

GfK Consumer Trends

copy GfK 2014| GfK DigiTension | September 23 2014 111

2014| A new world of hyper-personalization

copy GfK 2014| GfK DigiTension | September 23 2014 112

ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0

2014 | A world of worry about personal future

In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student

says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times

copy GfK 2014| GfK DigiTension | September 23 2014 113

ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter

Expenditures become extensions of experience

ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that

speak to you and will remain in your liferdquo

copy GfK 2014| GfK DigiTension | September 23 2014 114

A world that seems increasingly against me

Riots in Sweden

Political amp economic turmoil in Middle East

New questions about strength of Chinarsquos

long-bullish economyProtests in Brazil

Nothing is secret Nothing is private

Protests in Turkey

copy GfK 2014| GfK DigiTension | September 23 2014 115

Getting to Me | A Narrowing Focus

copy GfK 2014| GfK DigiTension | September 23 2014 116

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2

Breaking away from the crowd

-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average

globally versus 91 hours in 2009)

-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)

copy GfK 2014| GfK DigiTension | September 23 2014 117

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1

A growing focus on intimacy

ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value

+6 ranks from 2008 12 among 54 Personal Values

copy GfK 2014| GfK DigiTension | September 23 2014 118

A new social calculus

Asset In this crazy stressful world you have to focus on the things that

keep you on track and happy

Liability Too much time is wasted on things that arenrsquot important ndash who

really needs 900 ldquofriendsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 119

Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

Personal fulfillment is a rising priority

ExcitementldquoHaving stimulating experiencesrdquo

Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)

IndividualityldquoBeing different from othersrdquo

+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)

Curiosity ldquoWanting to explore and learn about new thingsrdquo

+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)

+6 +7

+8

copy GfK 2014| GfK DigiTension | September 23 2014 120

Others are a declining priority

-5-8

-4

Social stability ldquoSeeking stability of societyrdquo

Globally -8 to 29

Helpfulness ldquoMaking the effort to assist othersrdquo

-5 to 30

Friendship ldquoHaving close supportive friendsrdquo

-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

-11

Respecting AncestorsldquoSeeking stability of societyrdquo

Globally -11 ranks from 2008 to 28 today

copy GfK 2014| GfK DigiTension | September 23 2014 121

The drive will be toward accelerated intimacy

ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my

right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo

ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013

copy GfK 2014| GfK DigiTension | September 23 2014 122

See The Future - Innovation Opportunity Area 1 | Bio-design

Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions

copy GfK 2014| GfK DigiTension | September 23 2014 123

Three vectors exploring increasingly complex bio-data

Measure Me

Sense Me

Be Me

DNA-based skin care program

Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points

Cortex3D printing of customized exo-casts

Tissue regenerationAllows for custom reconstruction of body parts

Glybera ndash 2012First gene therapy treatment approved by European Commission

SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions

Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state

TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants

copy GfK 2014| GfK DigiTension | September 23 2014 124

Alzheimers Ecuador Making it personal

124

>

copy GfK 2014| GfK DigiTension | September 23 2014 125

Multi-tasking lifestyles and growing comfort with automation drive consumers to seek out solutions that anticipate plan and execute increasingly complex decision-making tasks using a variety of personal social and behavioral inputs

See The Future - Innovation Opportunity Area 2 | Anticipated Lifestyle

copy GfK 2014| GfK DigiTension | September 23 2014 126Roper Reports Worldwide 2008 and 2013 (short trend core 25 markets) QB2

Shop groceries Cooking for fun Eat on the go Planmanage finances

Home DIY Gardeningyardwork

62

42

21 23

14 16

70

51

30 30

19 19

2008 2013

Consumers increasingly ldquodoing morerdquo

globally who engaged in activity weekly or more often

copy GfK 2014| GfK DigiTension | September 23 2014 127

Attention spans are decreasing

Roper Reports Worldwide 2013 (mixed-mode trend core 25 markets age 15+) O2 httpwwwstatisticbraincomattention-span-statistics Associated Press httpwwwonlinegraduateprogramscominstant-america2009 data

30 of global consumers agree

ldquoIf a new technology product is not simple to use I lose interest in itrdquo (+2 pts from 2010)

1 in 4 people abandon a web page that takes more than four seconds to load

50 of mobile phone users abandon a page if it doesnrsquot load in 10 seconds

8 million reduction of searches on Google when slowing the results by just 410th of a second

28 Proportion of words are read on an average web page (593 words)

27 minutes is the average length of single Internet video watched

copy GfK 2014| GfK DigiTension | September 23 2014 128

Roper Reports US Spring 2014 Q38 (top-2 box) Roper Reports Worldwide 2013 QJ1O2 (US filter 15+ top-2 box on 7-point scale)

Consumers Expect Real-timeInformation amp Brand Experiences

+ =of consumers expect to be able to access content regardless of the device or platform

77

42agree ldquoTo me it is important to always be reachable wherever I amrdquo

27agree ldquoI really need the shops amp services I use to be available at all timesrdquo

Google Glass observes and records the world

ldquo15 minutes for a quote is out of touchrdquo

7frac12 minutes could save you on car insurance

copy GfK 2014| GfK DigiTension | September 23 2014 129Roper Reports Worldwide 2013 (mixed mode core 25 countries) O4 O9

Super Connected Consumers whoManage the real-time world are Emerging

These active social media users are

of global consumers are Super Connected Consumers

Always on the lookout for new products services

Look for novelty fun even in

everyday items

Spends lots of time researching brands before making major purchases

Technology empowersthem to do this

Greater propensity to switch if dissatisfied with

product service

More likely to have switched from name brands to less

expensive alternatives

More likely to used money-saving strategies

to get the best deal

True in developing as well as developed

markets

17

copy GfK 2014| GfK DigiTension | September 23 2014 130Roper Reports US 2012 Fall Core Q10 11 (online) RRUS 2000-1 Q92 93 (in-person)

Americans continue showing a greater openness and desire towards automation

A car that drives for you when you donrsquot feel like driving

Robots that do household tasks like cleaning amp cooking

Refrigerators that re-order groceries for you

4932

2000 2012

4635

3124

copy GfK 2014| GfK DigiTension | September 23 2014 131

Time saving solutions are the most critical

What is innovation to you

Easier way of doing something (78)

Faster way of doing something (72)

Something I didnrsquot know I needed (44)

Something that my friends will notice (29)

Roper Reports US 2013 February (Telecell) Q4

copy GfK 2014| GfK DigiTension | September 23 2014 132

NEST Most people leave the house at one temperature and forget to change it So Nest learns your schedule programs itself and can be controlled from your phone Teach it well and Nest can lower your heating and cooling bills up to 20

Devices get smarter and more interconnected as we move toward the lsquoInternet of Thingsrsquo

Automation

Coordination

Roomba

httpnestcomliving-with-nest

Computer-controlled sensors find open parking spaces based on their estimation of the proximity of other vehicles Once an open space is detected it directs the vehicles steering wheel to parallel park the car The driver controls the speed of the car via the gas and brake pedals the maneuvering of the vehicle into the parking space is done by the car itself

httponlinewsjcomarticleSB10001424052748703734504575125883649914708html

Anticipation

The ldquoInternet of Thingsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 133

Anticipated Actions | Nissan Paint

>

copy GfK 2014| GfK DigiTension | September 23 2014 134

Email kathysheehangfkcom

bloggfkcom

Mobile

Blog

M +1 212 464 7972

copy GfK 2014| GfK DigiTension | September 23 2014 135

  • Slide 1
  • Slide 2
  • GfK digitension
  • Slide 4
  • Integration is key for delivering true richness
  • Our new organisation model research skills versus industry e
  • Connecting the dots
  • Slide 8
  • A fast changing consumer driven digital age
  • The explosion of digital devices and internet accessibility hav
  • And consumers expect brands to fit their flexible always conne
  • With consumerrsquos fast adoption of social media everything is mor
  • As a result purchase pathways can be extremely complex
  • We have integrated these new evolutions in our RampD and research
  • Slide 15
  • Exploring the mobile web and the people who use ithellip
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Event app
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Slide 58
  • Slide 59
  • Introduction
  • Slide 61
  • Chicken
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Getting to me
  • Slide 110
  • 2014| A new world of hyper-personalization
  • 2014 | A world of worry about personal future
  • Expenditures become extensions of experience
  • A world that seems increasingly against me
  • Getting to Me | A Narrowing Focus
  • Breaking away from the crowd
  • A growing focus on intimacy
  • A new social calculus
  • Personal fulfillment is a rising priority
  • Others are a declining priority
  • The drive will be toward accelerated intimacy
  • See The Future - Innovation Opportunity Area 1 | Bio-design
  • Slide 123
  • Alzheimers Ecuador Making it personal
  • Slide 125
  • Consumers increasingly ldquodoing morerdquo
  • Attention spans are decreasing
  • Consumers Expect Real-time Information amp Brand Experiences
  • Super Connected Consumers who Manage the real-time world are Em
  • Americans continue showing a greater openness and desire toward
  • Time saving solutions are the most critical
  • Slide 132
  • Anticipated Actions | Nissan Paint
  • Slide 134
  • Slide 135
Page 85: Presentatie plenair 1 - Jef Staes, Kathy Sheehan

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

Red Monkey Politics

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS

SETTLERS

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation is a battle field

Comprehendthe battlefield

WHY

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS

SETTLERS

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation = Networking

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Who are the best networkers

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation is the resultof a red monkey that

has survived a conflict

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Recipe for successful innovation in 3D

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red MonkeyInnovation Management7

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Believers only

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We need Organic Evolution

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

OrganicEvolution

CREATORS

PIONEERS

FOLLOWERSSETTLERS

MISSIONING

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The most important word

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

3D-RESPECT

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Our Consensus Modelhas to change into a

ldquoRespectfulrdquo Conflict Model

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The second most important sticker

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

0032 472 61 71 51

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

copy GfK 2014| GfK DigiTension | September 23 2014 109

GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen

Kathy Sheehan | kathysheehangfkcom

copy GfK 2014| GfK DigiTension | September 23 2014 110

ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo

--- GfK Consumer Trends

the future of a marketrdquo

GfK Consumer Trends

copy GfK 2014| GfK DigiTension | September 23 2014 111

2014| A new world of hyper-personalization

copy GfK 2014| GfK DigiTension | September 23 2014 112

ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0

2014 | A world of worry about personal future

In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student

says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times

copy GfK 2014| GfK DigiTension | September 23 2014 113

ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter

Expenditures become extensions of experience

ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that

speak to you and will remain in your liferdquo

copy GfK 2014| GfK DigiTension | September 23 2014 114

A world that seems increasingly against me

Riots in Sweden

Political amp economic turmoil in Middle East

New questions about strength of Chinarsquos

long-bullish economyProtests in Brazil

Nothing is secret Nothing is private

Protests in Turkey

copy GfK 2014| GfK DigiTension | September 23 2014 115

Getting to Me | A Narrowing Focus

copy GfK 2014| GfK DigiTension | September 23 2014 116

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2

Breaking away from the crowd

-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average

globally versus 91 hours in 2009)

-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)

copy GfK 2014| GfK DigiTension | September 23 2014 117

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1

A growing focus on intimacy

ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value

+6 ranks from 2008 12 among 54 Personal Values

copy GfK 2014| GfK DigiTension | September 23 2014 118

A new social calculus

Asset In this crazy stressful world you have to focus on the things that

keep you on track and happy

Liability Too much time is wasted on things that arenrsquot important ndash who

really needs 900 ldquofriendsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 119

Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

Personal fulfillment is a rising priority

ExcitementldquoHaving stimulating experiencesrdquo

Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)

IndividualityldquoBeing different from othersrdquo

+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)

Curiosity ldquoWanting to explore and learn about new thingsrdquo

+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)

+6 +7

+8

copy GfK 2014| GfK DigiTension | September 23 2014 120

Others are a declining priority

-5-8

-4

Social stability ldquoSeeking stability of societyrdquo

Globally -8 to 29

Helpfulness ldquoMaking the effort to assist othersrdquo

-5 to 30

Friendship ldquoHaving close supportive friendsrdquo

-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

-11

Respecting AncestorsldquoSeeking stability of societyrdquo

Globally -11 ranks from 2008 to 28 today

copy GfK 2014| GfK DigiTension | September 23 2014 121

The drive will be toward accelerated intimacy

ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my

right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo

ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013

copy GfK 2014| GfK DigiTension | September 23 2014 122

See The Future - Innovation Opportunity Area 1 | Bio-design

Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions

copy GfK 2014| GfK DigiTension | September 23 2014 123

Three vectors exploring increasingly complex bio-data

Measure Me

Sense Me

Be Me

DNA-based skin care program

Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points

Cortex3D printing of customized exo-casts

Tissue regenerationAllows for custom reconstruction of body parts

Glybera ndash 2012First gene therapy treatment approved by European Commission

SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions

Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state

TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants

copy GfK 2014| GfK DigiTension | September 23 2014 124

Alzheimers Ecuador Making it personal

124

>

copy GfK 2014| GfK DigiTension | September 23 2014 125

Multi-tasking lifestyles and growing comfort with automation drive consumers to seek out solutions that anticipate plan and execute increasingly complex decision-making tasks using a variety of personal social and behavioral inputs

See The Future - Innovation Opportunity Area 2 | Anticipated Lifestyle

copy GfK 2014| GfK DigiTension | September 23 2014 126Roper Reports Worldwide 2008 and 2013 (short trend core 25 markets) QB2

Shop groceries Cooking for fun Eat on the go Planmanage finances

Home DIY Gardeningyardwork

62

42

21 23

14 16

70

51

30 30

19 19

2008 2013

Consumers increasingly ldquodoing morerdquo

globally who engaged in activity weekly or more often

copy GfK 2014| GfK DigiTension | September 23 2014 127

Attention spans are decreasing

Roper Reports Worldwide 2013 (mixed-mode trend core 25 markets age 15+) O2 httpwwwstatisticbraincomattention-span-statistics Associated Press httpwwwonlinegraduateprogramscominstant-america2009 data

30 of global consumers agree

ldquoIf a new technology product is not simple to use I lose interest in itrdquo (+2 pts from 2010)

1 in 4 people abandon a web page that takes more than four seconds to load

50 of mobile phone users abandon a page if it doesnrsquot load in 10 seconds

8 million reduction of searches on Google when slowing the results by just 410th of a second

28 Proportion of words are read on an average web page (593 words)

27 minutes is the average length of single Internet video watched

copy GfK 2014| GfK DigiTension | September 23 2014 128

Roper Reports US Spring 2014 Q38 (top-2 box) Roper Reports Worldwide 2013 QJ1O2 (US filter 15+ top-2 box on 7-point scale)

Consumers Expect Real-timeInformation amp Brand Experiences

+ =of consumers expect to be able to access content regardless of the device or platform

77

42agree ldquoTo me it is important to always be reachable wherever I amrdquo

27agree ldquoI really need the shops amp services I use to be available at all timesrdquo

Google Glass observes and records the world

ldquo15 minutes for a quote is out of touchrdquo

7frac12 minutes could save you on car insurance

copy GfK 2014| GfK DigiTension | September 23 2014 129Roper Reports Worldwide 2013 (mixed mode core 25 countries) O4 O9

Super Connected Consumers whoManage the real-time world are Emerging

These active social media users are

of global consumers are Super Connected Consumers

Always on the lookout for new products services

Look for novelty fun even in

everyday items

Spends lots of time researching brands before making major purchases

Technology empowersthem to do this

Greater propensity to switch if dissatisfied with

product service

More likely to have switched from name brands to less

expensive alternatives

More likely to used money-saving strategies

to get the best deal

True in developing as well as developed

markets

17

copy GfK 2014| GfK DigiTension | September 23 2014 130Roper Reports US 2012 Fall Core Q10 11 (online) RRUS 2000-1 Q92 93 (in-person)

Americans continue showing a greater openness and desire towards automation

A car that drives for you when you donrsquot feel like driving

Robots that do household tasks like cleaning amp cooking

Refrigerators that re-order groceries for you

4932

2000 2012

4635

3124

copy GfK 2014| GfK DigiTension | September 23 2014 131

Time saving solutions are the most critical

What is innovation to you

Easier way of doing something (78)

Faster way of doing something (72)

Something I didnrsquot know I needed (44)

Something that my friends will notice (29)

Roper Reports US 2013 February (Telecell) Q4

copy GfK 2014| GfK DigiTension | September 23 2014 132

NEST Most people leave the house at one temperature and forget to change it So Nest learns your schedule programs itself and can be controlled from your phone Teach it well and Nest can lower your heating and cooling bills up to 20

Devices get smarter and more interconnected as we move toward the lsquoInternet of Thingsrsquo

Automation

Coordination

Roomba

httpnestcomliving-with-nest

Computer-controlled sensors find open parking spaces based on their estimation of the proximity of other vehicles Once an open space is detected it directs the vehicles steering wheel to parallel park the car The driver controls the speed of the car via the gas and brake pedals the maneuvering of the vehicle into the parking space is done by the car itself

httponlinewsjcomarticleSB10001424052748703734504575125883649914708html

Anticipation

The ldquoInternet of Thingsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 133

Anticipated Actions | Nissan Paint

>

copy GfK 2014| GfK DigiTension | September 23 2014 134

Email kathysheehangfkcom

bloggfkcom

Mobile

Blog

M +1 212 464 7972

copy GfK 2014| GfK DigiTension | September 23 2014 135

  • Slide 1
  • Slide 2
  • GfK digitension
  • Slide 4
  • Integration is key for delivering true richness
  • Our new organisation model research skills versus industry e
  • Connecting the dots
  • Slide 8
  • A fast changing consumer driven digital age
  • The explosion of digital devices and internet accessibility hav
  • And consumers expect brands to fit their flexible always conne
  • With consumerrsquos fast adoption of social media everything is mor
  • As a result purchase pathways can be extremely complex
  • We have integrated these new evolutions in our RampD and research
  • Slide 15
  • Exploring the mobile web and the people who use ithellip
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Event app
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Slide 58
  • Slide 59
  • Introduction
  • Slide 61
  • Chicken
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Getting to me
  • Slide 110
  • 2014| A new world of hyper-personalization
  • 2014 | A world of worry about personal future
  • Expenditures become extensions of experience
  • A world that seems increasingly against me
  • Getting to Me | A Narrowing Focus
  • Breaking away from the crowd
  • A growing focus on intimacy
  • A new social calculus
  • Personal fulfillment is a rising priority
  • Others are a declining priority
  • The drive will be toward accelerated intimacy
  • See The Future - Innovation Opportunity Area 1 | Bio-design
  • Slide 123
  • Alzheimers Ecuador Making it personal
  • Slide 125
  • Consumers increasingly ldquodoing morerdquo
  • Attention spans are decreasing
  • Consumers Expect Real-time Information amp Brand Experiences
  • Super Connected Consumers who Manage the real-time world are Em
  • Americans continue showing a greater openness and desire toward
  • Time saving solutions are the most critical
  • Slide 132
  • Anticipated Actions | Nissan Paint
  • Slide 134
  • Slide 135
Page 86: Presentatie plenair 1 - Jef Staes, Kathy Sheehan

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS

SETTLERS

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation is a battle field

Comprehendthe battlefield

WHY

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS

SETTLERS

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation = Networking

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Who are the best networkers

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation is the resultof a red monkey that

has survived a conflict

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Recipe for successful innovation in 3D

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red MonkeyInnovation Management7

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Believers only

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We need Organic Evolution

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

OrganicEvolution

CREATORS

PIONEERS

FOLLOWERSSETTLERS

MISSIONING

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The most important word

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

3D-RESPECT

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Our Consensus Modelhas to change into a

ldquoRespectfulrdquo Conflict Model

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The second most important sticker

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

0032 472 61 71 51

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

copy GfK 2014| GfK DigiTension | September 23 2014 109

GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen

Kathy Sheehan | kathysheehangfkcom

copy GfK 2014| GfK DigiTension | September 23 2014 110

ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo

--- GfK Consumer Trends

the future of a marketrdquo

GfK Consumer Trends

copy GfK 2014| GfK DigiTension | September 23 2014 111

2014| A new world of hyper-personalization

copy GfK 2014| GfK DigiTension | September 23 2014 112

ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0

2014 | A world of worry about personal future

In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student

says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times

copy GfK 2014| GfK DigiTension | September 23 2014 113

ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter

Expenditures become extensions of experience

ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that

speak to you and will remain in your liferdquo

copy GfK 2014| GfK DigiTension | September 23 2014 114

A world that seems increasingly against me

Riots in Sweden

Political amp economic turmoil in Middle East

New questions about strength of Chinarsquos

long-bullish economyProtests in Brazil

Nothing is secret Nothing is private

Protests in Turkey

copy GfK 2014| GfK DigiTension | September 23 2014 115

Getting to Me | A Narrowing Focus

copy GfK 2014| GfK DigiTension | September 23 2014 116

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2

Breaking away from the crowd

-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average

globally versus 91 hours in 2009)

-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)

copy GfK 2014| GfK DigiTension | September 23 2014 117

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1

A growing focus on intimacy

ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value

+6 ranks from 2008 12 among 54 Personal Values

copy GfK 2014| GfK DigiTension | September 23 2014 118

A new social calculus

Asset In this crazy stressful world you have to focus on the things that

keep you on track and happy

Liability Too much time is wasted on things that arenrsquot important ndash who

really needs 900 ldquofriendsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 119

Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

Personal fulfillment is a rising priority

ExcitementldquoHaving stimulating experiencesrdquo

Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)

IndividualityldquoBeing different from othersrdquo

+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)

Curiosity ldquoWanting to explore and learn about new thingsrdquo

+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)

+6 +7

+8

copy GfK 2014| GfK DigiTension | September 23 2014 120

Others are a declining priority

-5-8

-4

Social stability ldquoSeeking stability of societyrdquo

Globally -8 to 29

Helpfulness ldquoMaking the effort to assist othersrdquo

-5 to 30

Friendship ldquoHaving close supportive friendsrdquo

-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

-11

Respecting AncestorsldquoSeeking stability of societyrdquo

Globally -11 ranks from 2008 to 28 today

copy GfK 2014| GfK DigiTension | September 23 2014 121

The drive will be toward accelerated intimacy

ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my

right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo

ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013

copy GfK 2014| GfK DigiTension | September 23 2014 122

See The Future - Innovation Opportunity Area 1 | Bio-design

Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions

copy GfK 2014| GfK DigiTension | September 23 2014 123

Three vectors exploring increasingly complex bio-data

Measure Me

Sense Me

Be Me

DNA-based skin care program

Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points

Cortex3D printing of customized exo-casts

Tissue regenerationAllows for custom reconstruction of body parts

Glybera ndash 2012First gene therapy treatment approved by European Commission

SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions

Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state

TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants

copy GfK 2014| GfK DigiTension | September 23 2014 124

Alzheimers Ecuador Making it personal

124

>

copy GfK 2014| GfK DigiTension | September 23 2014 125

Multi-tasking lifestyles and growing comfort with automation drive consumers to seek out solutions that anticipate plan and execute increasingly complex decision-making tasks using a variety of personal social and behavioral inputs

See The Future - Innovation Opportunity Area 2 | Anticipated Lifestyle

copy GfK 2014| GfK DigiTension | September 23 2014 126Roper Reports Worldwide 2008 and 2013 (short trend core 25 markets) QB2

Shop groceries Cooking for fun Eat on the go Planmanage finances

Home DIY Gardeningyardwork

62

42

21 23

14 16

70

51

30 30

19 19

2008 2013

Consumers increasingly ldquodoing morerdquo

globally who engaged in activity weekly or more often

copy GfK 2014| GfK DigiTension | September 23 2014 127

Attention spans are decreasing

Roper Reports Worldwide 2013 (mixed-mode trend core 25 markets age 15+) O2 httpwwwstatisticbraincomattention-span-statistics Associated Press httpwwwonlinegraduateprogramscominstant-america2009 data

30 of global consumers agree

ldquoIf a new technology product is not simple to use I lose interest in itrdquo (+2 pts from 2010)

1 in 4 people abandon a web page that takes more than four seconds to load

50 of mobile phone users abandon a page if it doesnrsquot load in 10 seconds

8 million reduction of searches on Google when slowing the results by just 410th of a second

28 Proportion of words are read on an average web page (593 words)

27 minutes is the average length of single Internet video watched

copy GfK 2014| GfK DigiTension | September 23 2014 128

Roper Reports US Spring 2014 Q38 (top-2 box) Roper Reports Worldwide 2013 QJ1O2 (US filter 15+ top-2 box on 7-point scale)

Consumers Expect Real-timeInformation amp Brand Experiences

+ =of consumers expect to be able to access content regardless of the device or platform

77

42agree ldquoTo me it is important to always be reachable wherever I amrdquo

27agree ldquoI really need the shops amp services I use to be available at all timesrdquo

Google Glass observes and records the world

ldquo15 minutes for a quote is out of touchrdquo

7frac12 minutes could save you on car insurance

copy GfK 2014| GfK DigiTension | September 23 2014 129Roper Reports Worldwide 2013 (mixed mode core 25 countries) O4 O9

Super Connected Consumers whoManage the real-time world are Emerging

These active social media users are

of global consumers are Super Connected Consumers

Always on the lookout for new products services

Look for novelty fun even in

everyday items

Spends lots of time researching brands before making major purchases

Technology empowersthem to do this

Greater propensity to switch if dissatisfied with

product service

More likely to have switched from name brands to less

expensive alternatives

More likely to used money-saving strategies

to get the best deal

True in developing as well as developed

markets

17

copy GfK 2014| GfK DigiTension | September 23 2014 130Roper Reports US 2012 Fall Core Q10 11 (online) RRUS 2000-1 Q92 93 (in-person)

Americans continue showing a greater openness and desire towards automation

A car that drives for you when you donrsquot feel like driving

Robots that do household tasks like cleaning amp cooking

Refrigerators that re-order groceries for you

4932

2000 2012

4635

3124

copy GfK 2014| GfK DigiTension | September 23 2014 131

Time saving solutions are the most critical

What is innovation to you

Easier way of doing something (78)

Faster way of doing something (72)

Something I didnrsquot know I needed (44)

Something that my friends will notice (29)

Roper Reports US 2013 February (Telecell) Q4

copy GfK 2014| GfK DigiTension | September 23 2014 132

NEST Most people leave the house at one temperature and forget to change it So Nest learns your schedule programs itself and can be controlled from your phone Teach it well and Nest can lower your heating and cooling bills up to 20

Devices get smarter and more interconnected as we move toward the lsquoInternet of Thingsrsquo

Automation

Coordination

Roomba

httpnestcomliving-with-nest

Computer-controlled sensors find open parking spaces based on their estimation of the proximity of other vehicles Once an open space is detected it directs the vehicles steering wheel to parallel park the car The driver controls the speed of the car via the gas and brake pedals the maneuvering of the vehicle into the parking space is done by the car itself

httponlinewsjcomarticleSB10001424052748703734504575125883649914708html

Anticipation

The ldquoInternet of Thingsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 133

Anticipated Actions | Nissan Paint

>

copy GfK 2014| GfK DigiTension | September 23 2014 134

Email kathysheehangfkcom

bloggfkcom

Mobile

Blog

M +1 212 464 7972

copy GfK 2014| GfK DigiTension | September 23 2014 135

  • Slide 1
  • Slide 2
  • GfK digitension
  • Slide 4
  • Integration is key for delivering true richness
  • Our new organisation model research skills versus industry e
  • Connecting the dots
  • Slide 8
  • A fast changing consumer driven digital age
  • The explosion of digital devices and internet accessibility hav
  • And consumers expect brands to fit their flexible always conne
  • With consumerrsquos fast adoption of social media everything is mor
  • As a result purchase pathways can be extremely complex
  • We have integrated these new evolutions in our RampD and research
  • Slide 15
  • Exploring the mobile web and the people who use ithellip
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Event app
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Slide 58
  • Slide 59
  • Introduction
  • Slide 61
  • Chicken
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Getting to me
  • Slide 110
  • 2014| A new world of hyper-personalization
  • 2014 | A world of worry about personal future
  • Expenditures become extensions of experience
  • A world that seems increasingly against me
  • Getting to Me | A Narrowing Focus
  • Breaking away from the crowd
  • A growing focus on intimacy
  • A new social calculus
  • Personal fulfillment is a rising priority
  • Others are a declining priority
  • The drive will be toward accelerated intimacy
  • See The Future - Innovation Opportunity Area 1 | Bio-design
  • Slide 123
  • Alzheimers Ecuador Making it personal
  • Slide 125
  • Consumers increasingly ldquodoing morerdquo
  • Attention spans are decreasing
  • Consumers Expect Real-time Information amp Brand Experiences
  • Super Connected Consumers who Manage the real-time world are Em
  • Americans continue showing a greater openness and desire toward
  • Time saving solutions are the most critical
  • Slide 132
  • Anticipated Actions | Nissan Paint
  • Slide 134
  • Slide 135
Page 87: Presentatie plenair 1 - Jef Staes, Kathy Sheehan

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS

SETTLERS

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation is a battle field

Comprehendthe battlefield

WHY

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS

SETTLERS

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation = Networking

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Who are the best networkers

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation is the resultof a red monkey that

has survived a conflict

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Recipe for successful innovation in 3D

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red MonkeyInnovation Management7

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Believers only

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We need Organic Evolution

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

OrganicEvolution

CREATORS

PIONEERS

FOLLOWERSSETTLERS

MISSIONING

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The most important word

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

3D-RESPECT

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Our Consensus Modelhas to change into a

ldquoRespectfulrdquo Conflict Model

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The second most important sticker

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

0032 472 61 71 51

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

copy GfK 2014| GfK DigiTension | September 23 2014 109

GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen

Kathy Sheehan | kathysheehangfkcom

copy GfK 2014| GfK DigiTension | September 23 2014 110

ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo

--- GfK Consumer Trends

the future of a marketrdquo

GfK Consumer Trends

copy GfK 2014| GfK DigiTension | September 23 2014 111

2014| A new world of hyper-personalization

copy GfK 2014| GfK DigiTension | September 23 2014 112

ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0

2014 | A world of worry about personal future

In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student

says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times

copy GfK 2014| GfK DigiTension | September 23 2014 113

ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter

Expenditures become extensions of experience

ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that

speak to you and will remain in your liferdquo

copy GfK 2014| GfK DigiTension | September 23 2014 114

A world that seems increasingly against me

Riots in Sweden

Political amp economic turmoil in Middle East

New questions about strength of Chinarsquos

long-bullish economyProtests in Brazil

Nothing is secret Nothing is private

Protests in Turkey

copy GfK 2014| GfK DigiTension | September 23 2014 115

Getting to Me | A Narrowing Focus

copy GfK 2014| GfK DigiTension | September 23 2014 116

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2

Breaking away from the crowd

-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average

globally versus 91 hours in 2009)

-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)

copy GfK 2014| GfK DigiTension | September 23 2014 117

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1

A growing focus on intimacy

ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value

+6 ranks from 2008 12 among 54 Personal Values

copy GfK 2014| GfK DigiTension | September 23 2014 118

A new social calculus

Asset In this crazy stressful world you have to focus on the things that

keep you on track and happy

Liability Too much time is wasted on things that arenrsquot important ndash who

really needs 900 ldquofriendsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 119

Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

Personal fulfillment is a rising priority

ExcitementldquoHaving stimulating experiencesrdquo

Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)

IndividualityldquoBeing different from othersrdquo

+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)

Curiosity ldquoWanting to explore and learn about new thingsrdquo

+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)

+6 +7

+8

copy GfK 2014| GfK DigiTension | September 23 2014 120

Others are a declining priority

-5-8

-4

Social stability ldquoSeeking stability of societyrdquo

Globally -8 to 29

Helpfulness ldquoMaking the effort to assist othersrdquo

-5 to 30

Friendship ldquoHaving close supportive friendsrdquo

-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

-11

Respecting AncestorsldquoSeeking stability of societyrdquo

Globally -11 ranks from 2008 to 28 today

copy GfK 2014| GfK DigiTension | September 23 2014 121

The drive will be toward accelerated intimacy

ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my

right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo

ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013

copy GfK 2014| GfK DigiTension | September 23 2014 122

See The Future - Innovation Opportunity Area 1 | Bio-design

Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions

copy GfK 2014| GfK DigiTension | September 23 2014 123

Three vectors exploring increasingly complex bio-data

Measure Me

Sense Me

Be Me

DNA-based skin care program

Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points

Cortex3D printing of customized exo-casts

Tissue regenerationAllows for custom reconstruction of body parts

Glybera ndash 2012First gene therapy treatment approved by European Commission

SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions

Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state

TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants

copy GfK 2014| GfK DigiTension | September 23 2014 124

Alzheimers Ecuador Making it personal

124

>

copy GfK 2014| GfK DigiTension | September 23 2014 125

Multi-tasking lifestyles and growing comfort with automation drive consumers to seek out solutions that anticipate plan and execute increasingly complex decision-making tasks using a variety of personal social and behavioral inputs

See The Future - Innovation Opportunity Area 2 | Anticipated Lifestyle

copy GfK 2014| GfK DigiTension | September 23 2014 126Roper Reports Worldwide 2008 and 2013 (short trend core 25 markets) QB2

Shop groceries Cooking for fun Eat on the go Planmanage finances

Home DIY Gardeningyardwork

62

42

21 23

14 16

70

51

30 30

19 19

2008 2013

Consumers increasingly ldquodoing morerdquo

globally who engaged in activity weekly or more often

copy GfK 2014| GfK DigiTension | September 23 2014 127

Attention spans are decreasing

Roper Reports Worldwide 2013 (mixed-mode trend core 25 markets age 15+) O2 httpwwwstatisticbraincomattention-span-statistics Associated Press httpwwwonlinegraduateprogramscominstant-america2009 data

30 of global consumers agree

ldquoIf a new technology product is not simple to use I lose interest in itrdquo (+2 pts from 2010)

1 in 4 people abandon a web page that takes more than four seconds to load

50 of mobile phone users abandon a page if it doesnrsquot load in 10 seconds

8 million reduction of searches on Google when slowing the results by just 410th of a second

28 Proportion of words are read on an average web page (593 words)

27 minutes is the average length of single Internet video watched

copy GfK 2014| GfK DigiTension | September 23 2014 128

Roper Reports US Spring 2014 Q38 (top-2 box) Roper Reports Worldwide 2013 QJ1O2 (US filter 15+ top-2 box on 7-point scale)

Consumers Expect Real-timeInformation amp Brand Experiences

+ =of consumers expect to be able to access content regardless of the device or platform

77

42agree ldquoTo me it is important to always be reachable wherever I amrdquo

27agree ldquoI really need the shops amp services I use to be available at all timesrdquo

Google Glass observes and records the world

ldquo15 minutes for a quote is out of touchrdquo

7frac12 minutes could save you on car insurance

copy GfK 2014| GfK DigiTension | September 23 2014 129Roper Reports Worldwide 2013 (mixed mode core 25 countries) O4 O9

Super Connected Consumers whoManage the real-time world are Emerging

These active social media users are

of global consumers are Super Connected Consumers

Always on the lookout for new products services

Look for novelty fun even in

everyday items

Spends lots of time researching brands before making major purchases

Technology empowersthem to do this

Greater propensity to switch if dissatisfied with

product service

More likely to have switched from name brands to less

expensive alternatives

More likely to used money-saving strategies

to get the best deal

True in developing as well as developed

markets

17

copy GfK 2014| GfK DigiTension | September 23 2014 130Roper Reports US 2012 Fall Core Q10 11 (online) RRUS 2000-1 Q92 93 (in-person)

Americans continue showing a greater openness and desire towards automation

A car that drives for you when you donrsquot feel like driving

Robots that do household tasks like cleaning amp cooking

Refrigerators that re-order groceries for you

4932

2000 2012

4635

3124

copy GfK 2014| GfK DigiTension | September 23 2014 131

Time saving solutions are the most critical

What is innovation to you

Easier way of doing something (78)

Faster way of doing something (72)

Something I didnrsquot know I needed (44)

Something that my friends will notice (29)

Roper Reports US 2013 February (Telecell) Q4

copy GfK 2014| GfK DigiTension | September 23 2014 132

NEST Most people leave the house at one temperature and forget to change it So Nest learns your schedule programs itself and can be controlled from your phone Teach it well and Nest can lower your heating and cooling bills up to 20

Devices get smarter and more interconnected as we move toward the lsquoInternet of Thingsrsquo

Automation

Coordination

Roomba

httpnestcomliving-with-nest

Computer-controlled sensors find open parking spaces based on their estimation of the proximity of other vehicles Once an open space is detected it directs the vehicles steering wheel to parallel park the car The driver controls the speed of the car via the gas and brake pedals the maneuvering of the vehicle into the parking space is done by the car itself

httponlinewsjcomarticleSB10001424052748703734504575125883649914708html

Anticipation

The ldquoInternet of Thingsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 133

Anticipated Actions | Nissan Paint

>

copy GfK 2014| GfK DigiTension | September 23 2014 134

Email kathysheehangfkcom

bloggfkcom

Mobile

Blog

M +1 212 464 7972

copy GfK 2014| GfK DigiTension | September 23 2014 135

  • Slide 1
  • Slide 2
  • GfK digitension
  • Slide 4
  • Integration is key for delivering true richness
  • Our new organisation model research skills versus industry e
  • Connecting the dots
  • Slide 8
  • A fast changing consumer driven digital age
  • The explosion of digital devices and internet accessibility hav
  • And consumers expect brands to fit their flexible always conne
  • With consumerrsquos fast adoption of social media everything is mor
  • As a result purchase pathways can be extremely complex
  • We have integrated these new evolutions in our RampD and research
  • Slide 15
  • Exploring the mobile web and the people who use ithellip
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Event app
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Slide 58
  • Slide 59
  • Introduction
  • Slide 61
  • Chicken
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Getting to me
  • Slide 110
  • 2014| A new world of hyper-personalization
  • 2014 | A world of worry about personal future
  • Expenditures become extensions of experience
  • A world that seems increasingly against me
  • Getting to Me | A Narrowing Focus
  • Breaking away from the crowd
  • A growing focus on intimacy
  • A new social calculus
  • Personal fulfillment is a rising priority
  • Others are a declining priority
  • The drive will be toward accelerated intimacy
  • See The Future - Innovation Opportunity Area 1 | Bio-design
  • Slide 123
  • Alzheimers Ecuador Making it personal
  • Slide 125
  • Consumers increasingly ldquodoing morerdquo
  • Attention spans are decreasing
  • Consumers Expect Real-time Information amp Brand Experiences
  • Super Connected Consumers who Manage the real-time world are Em
  • Americans continue showing a greater openness and desire toward
  • Time saving solutions are the most critical
  • Slide 132
  • Anticipated Actions | Nissan Paint
  • Slide 134
  • Slide 135
Page 88: Presentatie plenair 1 - Jef Staes, Kathy Sheehan

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS

SETTLERS

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation is a battle field

Comprehendthe battlefield

WHY

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS

SETTLERS

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation = Networking

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Who are the best networkers

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation is the resultof a red monkey that

has survived a conflict

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Recipe for successful innovation in 3D

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red MonkeyInnovation Management7

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Believers only

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We need Organic Evolution

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

OrganicEvolution

CREATORS

PIONEERS

FOLLOWERSSETTLERS

MISSIONING

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The most important word

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

3D-RESPECT

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Our Consensus Modelhas to change into a

ldquoRespectfulrdquo Conflict Model

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The second most important sticker

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

0032 472 61 71 51

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

copy GfK 2014| GfK DigiTension | September 23 2014 109

GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen

Kathy Sheehan | kathysheehangfkcom

copy GfK 2014| GfK DigiTension | September 23 2014 110

ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo

--- GfK Consumer Trends

the future of a marketrdquo

GfK Consumer Trends

copy GfK 2014| GfK DigiTension | September 23 2014 111

2014| A new world of hyper-personalization

copy GfK 2014| GfK DigiTension | September 23 2014 112

ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0

2014 | A world of worry about personal future

In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student

says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times

copy GfK 2014| GfK DigiTension | September 23 2014 113

ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter

Expenditures become extensions of experience

ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that

speak to you and will remain in your liferdquo

copy GfK 2014| GfK DigiTension | September 23 2014 114

A world that seems increasingly against me

Riots in Sweden

Political amp economic turmoil in Middle East

New questions about strength of Chinarsquos

long-bullish economyProtests in Brazil

Nothing is secret Nothing is private

Protests in Turkey

copy GfK 2014| GfK DigiTension | September 23 2014 115

Getting to Me | A Narrowing Focus

copy GfK 2014| GfK DigiTension | September 23 2014 116

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2

Breaking away from the crowd

-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average

globally versus 91 hours in 2009)

-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)

copy GfK 2014| GfK DigiTension | September 23 2014 117

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1

A growing focus on intimacy

ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value

+6 ranks from 2008 12 among 54 Personal Values

copy GfK 2014| GfK DigiTension | September 23 2014 118

A new social calculus

Asset In this crazy stressful world you have to focus on the things that

keep you on track and happy

Liability Too much time is wasted on things that arenrsquot important ndash who

really needs 900 ldquofriendsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 119

Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

Personal fulfillment is a rising priority

ExcitementldquoHaving stimulating experiencesrdquo

Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)

IndividualityldquoBeing different from othersrdquo

+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)

Curiosity ldquoWanting to explore and learn about new thingsrdquo

+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)

+6 +7

+8

copy GfK 2014| GfK DigiTension | September 23 2014 120

Others are a declining priority

-5-8

-4

Social stability ldquoSeeking stability of societyrdquo

Globally -8 to 29

Helpfulness ldquoMaking the effort to assist othersrdquo

-5 to 30

Friendship ldquoHaving close supportive friendsrdquo

-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

-11

Respecting AncestorsldquoSeeking stability of societyrdquo

Globally -11 ranks from 2008 to 28 today

copy GfK 2014| GfK DigiTension | September 23 2014 121

The drive will be toward accelerated intimacy

ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my

right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo

ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013

copy GfK 2014| GfK DigiTension | September 23 2014 122

See The Future - Innovation Opportunity Area 1 | Bio-design

Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions

copy GfK 2014| GfK DigiTension | September 23 2014 123

Three vectors exploring increasingly complex bio-data

Measure Me

Sense Me

Be Me

DNA-based skin care program

Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points

Cortex3D printing of customized exo-casts

Tissue regenerationAllows for custom reconstruction of body parts

Glybera ndash 2012First gene therapy treatment approved by European Commission

SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions

Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state

TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants

copy GfK 2014| GfK DigiTension | September 23 2014 124

Alzheimers Ecuador Making it personal

124

>

copy GfK 2014| GfK DigiTension | September 23 2014 125

Multi-tasking lifestyles and growing comfort with automation drive consumers to seek out solutions that anticipate plan and execute increasingly complex decision-making tasks using a variety of personal social and behavioral inputs

See The Future - Innovation Opportunity Area 2 | Anticipated Lifestyle

copy GfK 2014| GfK DigiTension | September 23 2014 126Roper Reports Worldwide 2008 and 2013 (short trend core 25 markets) QB2

Shop groceries Cooking for fun Eat on the go Planmanage finances

Home DIY Gardeningyardwork

62

42

21 23

14 16

70

51

30 30

19 19

2008 2013

Consumers increasingly ldquodoing morerdquo

globally who engaged in activity weekly or more often

copy GfK 2014| GfK DigiTension | September 23 2014 127

Attention spans are decreasing

Roper Reports Worldwide 2013 (mixed-mode trend core 25 markets age 15+) O2 httpwwwstatisticbraincomattention-span-statistics Associated Press httpwwwonlinegraduateprogramscominstant-america2009 data

30 of global consumers agree

ldquoIf a new technology product is not simple to use I lose interest in itrdquo (+2 pts from 2010)

1 in 4 people abandon a web page that takes more than four seconds to load

50 of mobile phone users abandon a page if it doesnrsquot load in 10 seconds

8 million reduction of searches on Google when slowing the results by just 410th of a second

28 Proportion of words are read on an average web page (593 words)

27 minutes is the average length of single Internet video watched

copy GfK 2014| GfK DigiTension | September 23 2014 128

Roper Reports US Spring 2014 Q38 (top-2 box) Roper Reports Worldwide 2013 QJ1O2 (US filter 15+ top-2 box on 7-point scale)

Consumers Expect Real-timeInformation amp Brand Experiences

+ =of consumers expect to be able to access content regardless of the device or platform

77

42agree ldquoTo me it is important to always be reachable wherever I amrdquo

27agree ldquoI really need the shops amp services I use to be available at all timesrdquo

Google Glass observes and records the world

ldquo15 minutes for a quote is out of touchrdquo

7frac12 minutes could save you on car insurance

copy GfK 2014| GfK DigiTension | September 23 2014 129Roper Reports Worldwide 2013 (mixed mode core 25 countries) O4 O9

Super Connected Consumers whoManage the real-time world are Emerging

These active social media users are

of global consumers are Super Connected Consumers

Always on the lookout for new products services

Look for novelty fun even in

everyday items

Spends lots of time researching brands before making major purchases

Technology empowersthem to do this

Greater propensity to switch if dissatisfied with

product service

More likely to have switched from name brands to less

expensive alternatives

More likely to used money-saving strategies

to get the best deal

True in developing as well as developed

markets

17

copy GfK 2014| GfK DigiTension | September 23 2014 130Roper Reports US 2012 Fall Core Q10 11 (online) RRUS 2000-1 Q92 93 (in-person)

Americans continue showing a greater openness and desire towards automation

A car that drives for you when you donrsquot feel like driving

Robots that do household tasks like cleaning amp cooking

Refrigerators that re-order groceries for you

4932

2000 2012

4635

3124

copy GfK 2014| GfK DigiTension | September 23 2014 131

Time saving solutions are the most critical

What is innovation to you

Easier way of doing something (78)

Faster way of doing something (72)

Something I didnrsquot know I needed (44)

Something that my friends will notice (29)

Roper Reports US 2013 February (Telecell) Q4

copy GfK 2014| GfK DigiTension | September 23 2014 132

NEST Most people leave the house at one temperature and forget to change it So Nest learns your schedule programs itself and can be controlled from your phone Teach it well and Nest can lower your heating and cooling bills up to 20

Devices get smarter and more interconnected as we move toward the lsquoInternet of Thingsrsquo

Automation

Coordination

Roomba

httpnestcomliving-with-nest

Computer-controlled sensors find open parking spaces based on their estimation of the proximity of other vehicles Once an open space is detected it directs the vehicles steering wheel to parallel park the car The driver controls the speed of the car via the gas and brake pedals the maneuvering of the vehicle into the parking space is done by the car itself

httponlinewsjcomarticleSB10001424052748703734504575125883649914708html

Anticipation

The ldquoInternet of Thingsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 133

Anticipated Actions | Nissan Paint

>

copy GfK 2014| GfK DigiTension | September 23 2014 134

Email kathysheehangfkcom

bloggfkcom

Mobile

Blog

M +1 212 464 7972

copy GfK 2014| GfK DigiTension | September 23 2014 135

  • Slide 1
  • Slide 2
  • GfK digitension
  • Slide 4
  • Integration is key for delivering true richness
  • Our new organisation model research skills versus industry e
  • Connecting the dots
  • Slide 8
  • A fast changing consumer driven digital age
  • The explosion of digital devices and internet accessibility hav
  • And consumers expect brands to fit their flexible always conne
  • With consumerrsquos fast adoption of social media everything is mor
  • As a result purchase pathways can be extremely complex
  • We have integrated these new evolutions in our RampD and research
  • Slide 15
  • Exploring the mobile web and the people who use ithellip
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Event app
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Slide 58
  • Slide 59
  • Introduction
  • Slide 61
  • Chicken
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Getting to me
  • Slide 110
  • 2014| A new world of hyper-personalization
  • 2014 | A world of worry about personal future
  • Expenditures become extensions of experience
  • A world that seems increasingly against me
  • Getting to Me | A Narrowing Focus
  • Breaking away from the crowd
  • A growing focus on intimacy
  • A new social calculus
  • Personal fulfillment is a rising priority
  • Others are a declining priority
  • The drive will be toward accelerated intimacy
  • See The Future - Innovation Opportunity Area 1 | Bio-design
  • Slide 123
  • Alzheimers Ecuador Making it personal
  • Slide 125
  • Consumers increasingly ldquodoing morerdquo
  • Attention spans are decreasing
  • Consumers Expect Real-time Information amp Brand Experiences
  • Super Connected Consumers who Manage the real-time world are Em
  • Americans continue showing a greater openness and desire toward
  • Time saving solutions are the most critical
  • Slide 132
  • Anticipated Actions | Nissan Paint
  • Slide 134
  • Slide 135
Page 89: Presentatie plenair 1 - Jef Staes, Kathy Sheehan

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation is a battle field

Comprehendthe battlefield

WHY

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS

SETTLERS

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation = Networking

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Who are the best networkers

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation is the resultof a red monkey that

has survived a conflict

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Recipe for successful innovation in 3D

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red MonkeyInnovation Management7

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Believers only

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We need Organic Evolution

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

OrganicEvolution

CREATORS

PIONEERS

FOLLOWERSSETTLERS

MISSIONING

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The most important word

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

3D-RESPECT

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Our Consensus Modelhas to change into a

ldquoRespectfulrdquo Conflict Model

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The second most important sticker

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

0032 472 61 71 51

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

copy GfK 2014| GfK DigiTension | September 23 2014 109

GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen

Kathy Sheehan | kathysheehangfkcom

copy GfK 2014| GfK DigiTension | September 23 2014 110

ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo

--- GfK Consumer Trends

the future of a marketrdquo

GfK Consumer Trends

copy GfK 2014| GfK DigiTension | September 23 2014 111

2014| A new world of hyper-personalization

copy GfK 2014| GfK DigiTension | September 23 2014 112

ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0

2014 | A world of worry about personal future

In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student

says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times

copy GfK 2014| GfK DigiTension | September 23 2014 113

ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter

Expenditures become extensions of experience

ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that

speak to you and will remain in your liferdquo

copy GfK 2014| GfK DigiTension | September 23 2014 114

A world that seems increasingly against me

Riots in Sweden

Political amp economic turmoil in Middle East

New questions about strength of Chinarsquos

long-bullish economyProtests in Brazil

Nothing is secret Nothing is private

Protests in Turkey

copy GfK 2014| GfK DigiTension | September 23 2014 115

Getting to Me | A Narrowing Focus

copy GfK 2014| GfK DigiTension | September 23 2014 116

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2

Breaking away from the crowd

-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average

globally versus 91 hours in 2009)

-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)

copy GfK 2014| GfK DigiTension | September 23 2014 117

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1

A growing focus on intimacy

ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value

+6 ranks from 2008 12 among 54 Personal Values

copy GfK 2014| GfK DigiTension | September 23 2014 118

A new social calculus

Asset In this crazy stressful world you have to focus on the things that

keep you on track and happy

Liability Too much time is wasted on things that arenrsquot important ndash who

really needs 900 ldquofriendsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 119

Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

Personal fulfillment is a rising priority

ExcitementldquoHaving stimulating experiencesrdquo

Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)

IndividualityldquoBeing different from othersrdquo

+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)

Curiosity ldquoWanting to explore and learn about new thingsrdquo

+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)

+6 +7

+8

copy GfK 2014| GfK DigiTension | September 23 2014 120

Others are a declining priority

-5-8

-4

Social stability ldquoSeeking stability of societyrdquo

Globally -8 to 29

Helpfulness ldquoMaking the effort to assist othersrdquo

-5 to 30

Friendship ldquoHaving close supportive friendsrdquo

-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

-11

Respecting AncestorsldquoSeeking stability of societyrdquo

Globally -11 ranks from 2008 to 28 today

copy GfK 2014| GfK DigiTension | September 23 2014 121

The drive will be toward accelerated intimacy

ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my

right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo

ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013

copy GfK 2014| GfK DigiTension | September 23 2014 122

See The Future - Innovation Opportunity Area 1 | Bio-design

Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions

copy GfK 2014| GfK DigiTension | September 23 2014 123

Three vectors exploring increasingly complex bio-data

Measure Me

Sense Me

Be Me

DNA-based skin care program

Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points

Cortex3D printing of customized exo-casts

Tissue regenerationAllows for custom reconstruction of body parts

Glybera ndash 2012First gene therapy treatment approved by European Commission

SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions

Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state

TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants

copy GfK 2014| GfK DigiTension | September 23 2014 124

Alzheimers Ecuador Making it personal

124

>

copy GfK 2014| GfK DigiTension | September 23 2014 125

Multi-tasking lifestyles and growing comfort with automation drive consumers to seek out solutions that anticipate plan and execute increasingly complex decision-making tasks using a variety of personal social and behavioral inputs

See The Future - Innovation Opportunity Area 2 | Anticipated Lifestyle

copy GfK 2014| GfK DigiTension | September 23 2014 126Roper Reports Worldwide 2008 and 2013 (short trend core 25 markets) QB2

Shop groceries Cooking for fun Eat on the go Planmanage finances

Home DIY Gardeningyardwork

62

42

21 23

14 16

70

51

30 30

19 19

2008 2013

Consumers increasingly ldquodoing morerdquo

globally who engaged in activity weekly or more often

copy GfK 2014| GfK DigiTension | September 23 2014 127

Attention spans are decreasing

Roper Reports Worldwide 2013 (mixed-mode trend core 25 markets age 15+) O2 httpwwwstatisticbraincomattention-span-statistics Associated Press httpwwwonlinegraduateprogramscominstant-america2009 data

30 of global consumers agree

ldquoIf a new technology product is not simple to use I lose interest in itrdquo (+2 pts from 2010)

1 in 4 people abandon a web page that takes more than four seconds to load

50 of mobile phone users abandon a page if it doesnrsquot load in 10 seconds

8 million reduction of searches on Google when slowing the results by just 410th of a second

28 Proportion of words are read on an average web page (593 words)

27 minutes is the average length of single Internet video watched

copy GfK 2014| GfK DigiTension | September 23 2014 128

Roper Reports US Spring 2014 Q38 (top-2 box) Roper Reports Worldwide 2013 QJ1O2 (US filter 15+ top-2 box on 7-point scale)

Consumers Expect Real-timeInformation amp Brand Experiences

+ =of consumers expect to be able to access content regardless of the device or platform

77

42agree ldquoTo me it is important to always be reachable wherever I amrdquo

27agree ldquoI really need the shops amp services I use to be available at all timesrdquo

Google Glass observes and records the world

ldquo15 minutes for a quote is out of touchrdquo

7frac12 minutes could save you on car insurance

copy GfK 2014| GfK DigiTension | September 23 2014 129Roper Reports Worldwide 2013 (mixed mode core 25 countries) O4 O9

Super Connected Consumers whoManage the real-time world are Emerging

These active social media users are

of global consumers are Super Connected Consumers

Always on the lookout for new products services

Look for novelty fun even in

everyday items

Spends lots of time researching brands before making major purchases

Technology empowersthem to do this

Greater propensity to switch if dissatisfied with

product service

More likely to have switched from name brands to less

expensive alternatives

More likely to used money-saving strategies

to get the best deal

True in developing as well as developed

markets

17

copy GfK 2014| GfK DigiTension | September 23 2014 130Roper Reports US 2012 Fall Core Q10 11 (online) RRUS 2000-1 Q92 93 (in-person)

Americans continue showing a greater openness and desire towards automation

A car that drives for you when you donrsquot feel like driving

Robots that do household tasks like cleaning amp cooking

Refrigerators that re-order groceries for you

4932

2000 2012

4635

3124

copy GfK 2014| GfK DigiTension | September 23 2014 131

Time saving solutions are the most critical

What is innovation to you

Easier way of doing something (78)

Faster way of doing something (72)

Something I didnrsquot know I needed (44)

Something that my friends will notice (29)

Roper Reports US 2013 February (Telecell) Q4

copy GfK 2014| GfK DigiTension | September 23 2014 132

NEST Most people leave the house at one temperature and forget to change it So Nest learns your schedule programs itself and can be controlled from your phone Teach it well and Nest can lower your heating and cooling bills up to 20

Devices get smarter and more interconnected as we move toward the lsquoInternet of Thingsrsquo

Automation

Coordination

Roomba

httpnestcomliving-with-nest

Computer-controlled sensors find open parking spaces based on their estimation of the proximity of other vehicles Once an open space is detected it directs the vehicles steering wheel to parallel park the car The driver controls the speed of the car via the gas and brake pedals the maneuvering of the vehicle into the parking space is done by the car itself

httponlinewsjcomarticleSB10001424052748703734504575125883649914708html

Anticipation

The ldquoInternet of Thingsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 133

Anticipated Actions | Nissan Paint

>

copy GfK 2014| GfK DigiTension | September 23 2014 134

Email kathysheehangfkcom

bloggfkcom

Mobile

Blog

M +1 212 464 7972

copy GfK 2014| GfK DigiTension | September 23 2014 135

  • Slide 1
  • Slide 2
  • GfK digitension
  • Slide 4
  • Integration is key for delivering true richness
  • Our new organisation model research skills versus industry e
  • Connecting the dots
  • Slide 8
  • A fast changing consumer driven digital age
  • The explosion of digital devices and internet accessibility hav
  • And consumers expect brands to fit their flexible always conne
  • With consumerrsquos fast adoption of social media everything is mor
  • As a result purchase pathways can be extremely complex
  • We have integrated these new evolutions in our RampD and research
  • Slide 15
  • Exploring the mobile web and the people who use ithellip
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Event app
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Slide 58
  • Slide 59
  • Introduction
  • Slide 61
  • Chicken
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Getting to me
  • Slide 110
  • 2014| A new world of hyper-personalization
  • 2014 | A world of worry about personal future
  • Expenditures become extensions of experience
  • A world that seems increasingly against me
  • Getting to Me | A Narrowing Focus
  • Breaking away from the crowd
  • A growing focus on intimacy
  • A new social calculus
  • Personal fulfillment is a rising priority
  • Others are a declining priority
  • The drive will be toward accelerated intimacy
  • See The Future - Innovation Opportunity Area 1 | Bio-design
  • Slide 123
  • Alzheimers Ecuador Making it personal
  • Slide 125
  • Consumers increasingly ldquodoing morerdquo
  • Attention spans are decreasing
  • Consumers Expect Real-time Information amp Brand Experiences
  • Super Connected Consumers who Manage the real-time world are Em
  • Americans continue showing a greater openness and desire toward
  • Time saving solutions are the most critical
  • Slide 132
  • Anticipated Actions | Nissan Paint
  • Slide 134
  • Slide 135
Page 90: Presentatie plenair 1 - Jef Staes, Kathy Sheehan

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Organic Evolution

CREATORS

PIONEERS

Red Monkey Politics

FOLLOWERS

SETTLERS

Open InnovationCrowd Sourcing-Funding-Casting

3D-Management

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation = Networking

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Who are the best networkers

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation is the resultof a red monkey that

has survived a conflict

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Recipe for successful innovation in 3D

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red MonkeyInnovation Management7

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Believers only

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We need Organic Evolution

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

OrganicEvolution

CREATORS

PIONEERS

FOLLOWERSSETTLERS

MISSIONING

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The most important word

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

3D-RESPECT

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Our Consensus Modelhas to change into a

ldquoRespectfulrdquo Conflict Model

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The second most important sticker

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

0032 472 61 71 51

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

copy GfK 2014| GfK DigiTension | September 23 2014 109

GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen

Kathy Sheehan | kathysheehangfkcom

copy GfK 2014| GfK DigiTension | September 23 2014 110

ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo

--- GfK Consumer Trends

the future of a marketrdquo

GfK Consumer Trends

copy GfK 2014| GfK DigiTension | September 23 2014 111

2014| A new world of hyper-personalization

copy GfK 2014| GfK DigiTension | September 23 2014 112

ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0

2014 | A world of worry about personal future

In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student

says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times

copy GfK 2014| GfK DigiTension | September 23 2014 113

ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter

Expenditures become extensions of experience

ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that

speak to you and will remain in your liferdquo

copy GfK 2014| GfK DigiTension | September 23 2014 114

A world that seems increasingly against me

Riots in Sweden

Political amp economic turmoil in Middle East

New questions about strength of Chinarsquos

long-bullish economyProtests in Brazil

Nothing is secret Nothing is private

Protests in Turkey

copy GfK 2014| GfK DigiTension | September 23 2014 115

Getting to Me | A Narrowing Focus

copy GfK 2014| GfK DigiTension | September 23 2014 116

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2

Breaking away from the crowd

-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average

globally versus 91 hours in 2009)

-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)

copy GfK 2014| GfK DigiTension | September 23 2014 117

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1

A growing focus on intimacy

ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value

+6 ranks from 2008 12 among 54 Personal Values

copy GfK 2014| GfK DigiTension | September 23 2014 118

A new social calculus

Asset In this crazy stressful world you have to focus on the things that

keep you on track and happy

Liability Too much time is wasted on things that arenrsquot important ndash who

really needs 900 ldquofriendsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 119

Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

Personal fulfillment is a rising priority

ExcitementldquoHaving stimulating experiencesrdquo

Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)

IndividualityldquoBeing different from othersrdquo

+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)

Curiosity ldquoWanting to explore and learn about new thingsrdquo

+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)

+6 +7

+8

copy GfK 2014| GfK DigiTension | September 23 2014 120

Others are a declining priority

-5-8

-4

Social stability ldquoSeeking stability of societyrdquo

Globally -8 to 29

Helpfulness ldquoMaking the effort to assist othersrdquo

-5 to 30

Friendship ldquoHaving close supportive friendsrdquo

-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

-11

Respecting AncestorsldquoSeeking stability of societyrdquo

Globally -11 ranks from 2008 to 28 today

copy GfK 2014| GfK DigiTension | September 23 2014 121

The drive will be toward accelerated intimacy

ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my

right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo

ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013

copy GfK 2014| GfK DigiTension | September 23 2014 122

See The Future - Innovation Opportunity Area 1 | Bio-design

Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions

copy GfK 2014| GfK DigiTension | September 23 2014 123

Three vectors exploring increasingly complex bio-data

Measure Me

Sense Me

Be Me

DNA-based skin care program

Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points

Cortex3D printing of customized exo-casts

Tissue regenerationAllows for custom reconstruction of body parts

Glybera ndash 2012First gene therapy treatment approved by European Commission

SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions

Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state

TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants

copy GfK 2014| GfK DigiTension | September 23 2014 124

Alzheimers Ecuador Making it personal

124

>

copy GfK 2014| GfK DigiTension | September 23 2014 125

Multi-tasking lifestyles and growing comfort with automation drive consumers to seek out solutions that anticipate plan and execute increasingly complex decision-making tasks using a variety of personal social and behavioral inputs

See The Future - Innovation Opportunity Area 2 | Anticipated Lifestyle

copy GfK 2014| GfK DigiTension | September 23 2014 126Roper Reports Worldwide 2008 and 2013 (short trend core 25 markets) QB2

Shop groceries Cooking for fun Eat on the go Planmanage finances

Home DIY Gardeningyardwork

62

42

21 23

14 16

70

51

30 30

19 19

2008 2013

Consumers increasingly ldquodoing morerdquo

globally who engaged in activity weekly or more often

copy GfK 2014| GfK DigiTension | September 23 2014 127

Attention spans are decreasing

Roper Reports Worldwide 2013 (mixed-mode trend core 25 markets age 15+) O2 httpwwwstatisticbraincomattention-span-statistics Associated Press httpwwwonlinegraduateprogramscominstant-america2009 data

30 of global consumers agree

ldquoIf a new technology product is not simple to use I lose interest in itrdquo (+2 pts from 2010)

1 in 4 people abandon a web page that takes more than four seconds to load

50 of mobile phone users abandon a page if it doesnrsquot load in 10 seconds

8 million reduction of searches on Google when slowing the results by just 410th of a second

28 Proportion of words are read on an average web page (593 words)

27 minutes is the average length of single Internet video watched

copy GfK 2014| GfK DigiTension | September 23 2014 128

Roper Reports US Spring 2014 Q38 (top-2 box) Roper Reports Worldwide 2013 QJ1O2 (US filter 15+ top-2 box on 7-point scale)

Consumers Expect Real-timeInformation amp Brand Experiences

+ =of consumers expect to be able to access content regardless of the device or platform

77

42agree ldquoTo me it is important to always be reachable wherever I amrdquo

27agree ldquoI really need the shops amp services I use to be available at all timesrdquo

Google Glass observes and records the world

ldquo15 minutes for a quote is out of touchrdquo

7frac12 minutes could save you on car insurance

copy GfK 2014| GfK DigiTension | September 23 2014 129Roper Reports Worldwide 2013 (mixed mode core 25 countries) O4 O9

Super Connected Consumers whoManage the real-time world are Emerging

These active social media users are

of global consumers are Super Connected Consumers

Always on the lookout for new products services

Look for novelty fun even in

everyday items

Spends lots of time researching brands before making major purchases

Technology empowersthem to do this

Greater propensity to switch if dissatisfied with

product service

More likely to have switched from name brands to less

expensive alternatives

More likely to used money-saving strategies

to get the best deal

True in developing as well as developed

markets

17

copy GfK 2014| GfK DigiTension | September 23 2014 130Roper Reports US 2012 Fall Core Q10 11 (online) RRUS 2000-1 Q92 93 (in-person)

Americans continue showing a greater openness and desire towards automation

A car that drives for you when you donrsquot feel like driving

Robots that do household tasks like cleaning amp cooking

Refrigerators that re-order groceries for you

4932

2000 2012

4635

3124

copy GfK 2014| GfK DigiTension | September 23 2014 131

Time saving solutions are the most critical

What is innovation to you

Easier way of doing something (78)

Faster way of doing something (72)

Something I didnrsquot know I needed (44)

Something that my friends will notice (29)

Roper Reports US 2013 February (Telecell) Q4

copy GfK 2014| GfK DigiTension | September 23 2014 132

NEST Most people leave the house at one temperature and forget to change it So Nest learns your schedule programs itself and can be controlled from your phone Teach it well and Nest can lower your heating and cooling bills up to 20

Devices get smarter and more interconnected as we move toward the lsquoInternet of Thingsrsquo

Automation

Coordination

Roomba

httpnestcomliving-with-nest

Computer-controlled sensors find open parking spaces based on their estimation of the proximity of other vehicles Once an open space is detected it directs the vehicles steering wheel to parallel park the car The driver controls the speed of the car via the gas and brake pedals the maneuvering of the vehicle into the parking space is done by the car itself

httponlinewsjcomarticleSB10001424052748703734504575125883649914708html

Anticipation

The ldquoInternet of Thingsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 133

Anticipated Actions | Nissan Paint

>

copy GfK 2014| GfK DigiTension | September 23 2014 134

Email kathysheehangfkcom

bloggfkcom

Mobile

Blog

M +1 212 464 7972

copy GfK 2014| GfK DigiTension | September 23 2014 135

  • Slide 1
  • Slide 2
  • GfK digitension
  • Slide 4
  • Integration is key for delivering true richness
  • Our new organisation model research skills versus industry e
  • Connecting the dots
  • Slide 8
  • A fast changing consumer driven digital age
  • The explosion of digital devices and internet accessibility hav
  • And consumers expect brands to fit their flexible always conne
  • With consumerrsquos fast adoption of social media everything is mor
  • As a result purchase pathways can be extremely complex
  • We have integrated these new evolutions in our RampD and research
  • Slide 15
  • Exploring the mobile web and the people who use ithellip
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Event app
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Slide 58
  • Slide 59
  • Introduction
  • Slide 61
  • Chicken
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Getting to me
  • Slide 110
  • 2014| A new world of hyper-personalization
  • 2014 | A world of worry about personal future
  • Expenditures become extensions of experience
  • A world that seems increasingly against me
  • Getting to Me | A Narrowing Focus
  • Breaking away from the crowd
  • A growing focus on intimacy
  • A new social calculus
  • Personal fulfillment is a rising priority
  • Others are a declining priority
  • The drive will be toward accelerated intimacy
  • See The Future - Innovation Opportunity Area 1 | Bio-design
  • Slide 123
  • Alzheimers Ecuador Making it personal
  • Slide 125
  • Consumers increasingly ldquodoing morerdquo
  • Attention spans are decreasing
  • Consumers Expect Real-time Information amp Brand Experiences
  • Super Connected Consumers who Manage the real-time world are Em
  • Americans continue showing a greater openness and desire toward
  • Time saving solutions are the most critical
  • Slide 132
  • Anticipated Actions | Nissan Paint
  • Slide 134
  • Slide 135
Page 91: Presentatie plenair 1 - Jef Staes, Kathy Sheehan

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation = Networking

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Who are the best networkers

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation is the resultof a red monkey that

has survived a conflict

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Recipe for successful innovation in 3D

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red MonkeyInnovation Management7

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Believers only

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We need Organic Evolution

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

OrganicEvolution

CREATORS

PIONEERS

FOLLOWERSSETTLERS

MISSIONING

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The most important word

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

3D-RESPECT

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Our Consensus Modelhas to change into a

ldquoRespectfulrdquo Conflict Model

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The second most important sticker

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

0032 472 61 71 51

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

copy GfK 2014| GfK DigiTension | September 23 2014 109

GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen

Kathy Sheehan | kathysheehangfkcom

copy GfK 2014| GfK DigiTension | September 23 2014 110

ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo

--- GfK Consumer Trends

the future of a marketrdquo

GfK Consumer Trends

copy GfK 2014| GfK DigiTension | September 23 2014 111

2014| A new world of hyper-personalization

copy GfK 2014| GfK DigiTension | September 23 2014 112

ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0

2014 | A world of worry about personal future

In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student

says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times

copy GfK 2014| GfK DigiTension | September 23 2014 113

ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter

Expenditures become extensions of experience

ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that

speak to you and will remain in your liferdquo

copy GfK 2014| GfK DigiTension | September 23 2014 114

A world that seems increasingly against me

Riots in Sweden

Political amp economic turmoil in Middle East

New questions about strength of Chinarsquos

long-bullish economyProtests in Brazil

Nothing is secret Nothing is private

Protests in Turkey

copy GfK 2014| GfK DigiTension | September 23 2014 115

Getting to Me | A Narrowing Focus

copy GfK 2014| GfK DigiTension | September 23 2014 116

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2

Breaking away from the crowd

-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average

globally versus 91 hours in 2009)

-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)

copy GfK 2014| GfK DigiTension | September 23 2014 117

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1

A growing focus on intimacy

ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value

+6 ranks from 2008 12 among 54 Personal Values

copy GfK 2014| GfK DigiTension | September 23 2014 118

A new social calculus

Asset In this crazy stressful world you have to focus on the things that

keep you on track and happy

Liability Too much time is wasted on things that arenrsquot important ndash who

really needs 900 ldquofriendsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 119

Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

Personal fulfillment is a rising priority

ExcitementldquoHaving stimulating experiencesrdquo

Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)

IndividualityldquoBeing different from othersrdquo

+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)

Curiosity ldquoWanting to explore and learn about new thingsrdquo

+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)

+6 +7

+8

copy GfK 2014| GfK DigiTension | September 23 2014 120

Others are a declining priority

-5-8

-4

Social stability ldquoSeeking stability of societyrdquo

Globally -8 to 29

Helpfulness ldquoMaking the effort to assist othersrdquo

-5 to 30

Friendship ldquoHaving close supportive friendsrdquo

-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

-11

Respecting AncestorsldquoSeeking stability of societyrdquo

Globally -11 ranks from 2008 to 28 today

copy GfK 2014| GfK DigiTension | September 23 2014 121

The drive will be toward accelerated intimacy

ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my

right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo

ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013

copy GfK 2014| GfK DigiTension | September 23 2014 122

See The Future - Innovation Opportunity Area 1 | Bio-design

Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions

copy GfK 2014| GfK DigiTension | September 23 2014 123

Three vectors exploring increasingly complex bio-data

Measure Me

Sense Me

Be Me

DNA-based skin care program

Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points

Cortex3D printing of customized exo-casts

Tissue regenerationAllows for custom reconstruction of body parts

Glybera ndash 2012First gene therapy treatment approved by European Commission

SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions

Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state

TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants

copy GfK 2014| GfK DigiTension | September 23 2014 124

Alzheimers Ecuador Making it personal

124

>

copy GfK 2014| GfK DigiTension | September 23 2014 125

Multi-tasking lifestyles and growing comfort with automation drive consumers to seek out solutions that anticipate plan and execute increasingly complex decision-making tasks using a variety of personal social and behavioral inputs

See The Future - Innovation Opportunity Area 2 | Anticipated Lifestyle

copy GfK 2014| GfK DigiTension | September 23 2014 126Roper Reports Worldwide 2008 and 2013 (short trend core 25 markets) QB2

Shop groceries Cooking for fun Eat on the go Planmanage finances

Home DIY Gardeningyardwork

62

42

21 23

14 16

70

51

30 30

19 19

2008 2013

Consumers increasingly ldquodoing morerdquo

globally who engaged in activity weekly or more often

copy GfK 2014| GfK DigiTension | September 23 2014 127

Attention spans are decreasing

Roper Reports Worldwide 2013 (mixed-mode trend core 25 markets age 15+) O2 httpwwwstatisticbraincomattention-span-statistics Associated Press httpwwwonlinegraduateprogramscominstant-america2009 data

30 of global consumers agree

ldquoIf a new technology product is not simple to use I lose interest in itrdquo (+2 pts from 2010)

1 in 4 people abandon a web page that takes more than four seconds to load

50 of mobile phone users abandon a page if it doesnrsquot load in 10 seconds

8 million reduction of searches on Google when slowing the results by just 410th of a second

28 Proportion of words are read on an average web page (593 words)

27 minutes is the average length of single Internet video watched

copy GfK 2014| GfK DigiTension | September 23 2014 128

Roper Reports US Spring 2014 Q38 (top-2 box) Roper Reports Worldwide 2013 QJ1O2 (US filter 15+ top-2 box on 7-point scale)

Consumers Expect Real-timeInformation amp Brand Experiences

+ =of consumers expect to be able to access content regardless of the device or platform

77

42agree ldquoTo me it is important to always be reachable wherever I amrdquo

27agree ldquoI really need the shops amp services I use to be available at all timesrdquo

Google Glass observes and records the world

ldquo15 minutes for a quote is out of touchrdquo

7frac12 minutes could save you on car insurance

copy GfK 2014| GfK DigiTension | September 23 2014 129Roper Reports Worldwide 2013 (mixed mode core 25 countries) O4 O9

Super Connected Consumers whoManage the real-time world are Emerging

These active social media users are

of global consumers are Super Connected Consumers

Always on the lookout for new products services

Look for novelty fun even in

everyday items

Spends lots of time researching brands before making major purchases

Technology empowersthem to do this

Greater propensity to switch if dissatisfied with

product service

More likely to have switched from name brands to less

expensive alternatives

More likely to used money-saving strategies

to get the best deal

True in developing as well as developed

markets

17

copy GfK 2014| GfK DigiTension | September 23 2014 130Roper Reports US 2012 Fall Core Q10 11 (online) RRUS 2000-1 Q92 93 (in-person)

Americans continue showing a greater openness and desire towards automation

A car that drives for you when you donrsquot feel like driving

Robots that do household tasks like cleaning amp cooking

Refrigerators that re-order groceries for you

4932

2000 2012

4635

3124

copy GfK 2014| GfK DigiTension | September 23 2014 131

Time saving solutions are the most critical

What is innovation to you

Easier way of doing something (78)

Faster way of doing something (72)

Something I didnrsquot know I needed (44)

Something that my friends will notice (29)

Roper Reports US 2013 February (Telecell) Q4

copy GfK 2014| GfK DigiTension | September 23 2014 132

NEST Most people leave the house at one temperature and forget to change it So Nest learns your schedule programs itself and can be controlled from your phone Teach it well and Nest can lower your heating and cooling bills up to 20

Devices get smarter and more interconnected as we move toward the lsquoInternet of Thingsrsquo

Automation

Coordination

Roomba

httpnestcomliving-with-nest

Computer-controlled sensors find open parking spaces based on their estimation of the proximity of other vehicles Once an open space is detected it directs the vehicles steering wheel to parallel park the car The driver controls the speed of the car via the gas and brake pedals the maneuvering of the vehicle into the parking space is done by the car itself

httponlinewsjcomarticleSB10001424052748703734504575125883649914708html

Anticipation

The ldquoInternet of Thingsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 133

Anticipated Actions | Nissan Paint

>

copy GfK 2014| GfK DigiTension | September 23 2014 134

Email kathysheehangfkcom

bloggfkcom

Mobile

Blog

M +1 212 464 7972

copy GfK 2014| GfK DigiTension | September 23 2014 135

  • Slide 1
  • Slide 2
  • GfK digitension
  • Slide 4
  • Integration is key for delivering true richness
  • Our new organisation model research skills versus industry e
  • Connecting the dots
  • Slide 8
  • A fast changing consumer driven digital age
  • The explosion of digital devices and internet accessibility hav
  • And consumers expect brands to fit their flexible always conne
  • With consumerrsquos fast adoption of social media everything is mor
  • As a result purchase pathways can be extremely complex
  • We have integrated these new evolutions in our RampD and research
  • Slide 15
  • Exploring the mobile web and the people who use ithellip
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Event app
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Slide 58
  • Slide 59
  • Introduction
  • Slide 61
  • Chicken
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Getting to me
  • Slide 110
  • 2014| A new world of hyper-personalization
  • 2014 | A world of worry about personal future
  • Expenditures become extensions of experience
  • A world that seems increasingly against me
  • Getting to Me | A Narrowing Focus
  • Breaking away from the crowd
  • A growing focus on intimacy
  • A new social calculus
  • Personal fulfillment is a rising priority
  • Others are a declining priority
  • The drive will be toward accelerated intimacy
  • See The Future - Innovation Opportunity Area 1 | Bio-design
  • Slide 123
  • Alzheimers Ecuador Making it personal
  • Slide 125
  • Consumers increasingly ldquodoing morerdquo
  • Attention spans are decreasing
  • Consumers Expect Real-time Information amp Brand Experiences
  • Super Connected Consumers who Manage the real-time world are Em
  • Americans continue showing a greater openness and desire toward
  • Time saving solutions are the most critical
  • Slide 132
  • Anticipated Actions | Nissan Paint
  • Slide 134
  • Slide 135
Page 92: Presentatie plenair 1 - Jef Staes, Kathy Sheehan

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Who are the best networkers

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation is the resultof a red monkey that

has survived a conflict

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Recipe for successful innovation in 3D

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red MonkeyInnovation Management7

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Believers only

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We need Organic Evolution

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

OrganicEvolution

CREATORS

PIONEERS

FOLLOWERSSETTLERS

MISSIONING

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The most important word

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

3D-RESPECT

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Our Consensus Modelhas to change into a

ldquoRespectfulrdquo Conflict Model

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The second most important sticker

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

0032 472 61 71 51

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

copy GfK 2014| GfK DigiTension | September 23 2014 109

GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen

Kathy Sheehan | kathysheehangfkcom

copy GfK 2014| GfK DigiTension | September 23 2014 110

ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo

--- GfK Consumer Trends

the future of a marketrdquo

GfK Consumer Trends

copy GfK 2014| GfK DigiTension | September 23 2014 111

2014| A new world of hyper-personalization

copy GfK 2014| GfK DigiTension | September 23 2014 112

ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0

2014 | A world of worry about personal future

In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student

says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times

copy GfK 2014| GfK DigiTension | September 23 2014 113

ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter

Expenditures become extensions of experience

ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that

speak to you and will remain in your liferdquo

copy GfK 2014| GfK DigiTension | September 23 2014 114

A world that seems increasingly against me

Riots in Sweden

Political amp economic turmoil in Middle East

New questions about strength of Chinarsquos

long-bullish economyProtests in Brazil

Nothing is secret Nothing is private

Protests in Turkey

copy GfK 2014| GfK DigiTension | September 23 2014 115

Getting to Me | A Narrowing Focus

copy GfK 2014| GfK DigiTension | September 23 2014 116

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2

Breaking away from the crowd

-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average

globally versus 91 hours in 2009)

-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)

copy GfK 2014| GfK DigiTension | September 23 2014 117

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1

A growing focus on intimacy

ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value

+6 ranks from 2008 12 among 54 Personal Values

copy GfK 2014| GfK DigiTension | September 23 2014 118

A new social calculus

Asset In this crazy stressful world you have to focus on the things that

keep you on track and happy

Liability Too much time is wasted on things that arenrsquot important ndash who

really needs 900 ldquofriendsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 119

Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

Personal fulfillment is a rising priority

ExcitementldquoHaving stimulating experiencesrdquo

Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)

IndividualityldquoBeing different from othersrdquo

+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)

Curiosity ldquoWanting to explore and learn about new thingsrdquo

+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)

+6 +7

+8

copy GfK 2014| GfK DigiTension | September 23 2014 120

Others are a declining priority

-5-8

-4

Social stability ldquoSeeking stability of societyrdquo

Globally -8 to 29

Helpfulness ldquoMaking the effort to assist othersrdquo

-5 to 30

Friendship ldquoHaving close supportive friendsrdquo

-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

-11

Respecting AncestorsldquoSeeking stability of societyrdquo

Globally -11 ranks from 2008 to 28 today

copy GfK 2014| GfK DigiTension | September 23 2014 121

The drive will be toward accelerated intimacy

ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my

right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo

ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013

copy GfK 2014| GfK DigiTension | September 23 2014 122

See The Future - Innovation Opportunity Area 1 | Bio-design

Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions

copy GfK 2014| GfK DigiTension | September 23 2014 123

Three vectors exploring increasingly complex bio-data

Measure Me

Sense Me

Be Me

DNA-based skin care program

Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points

Cortex3D printing of customized exo-casts

Tissue regenerationAllows for custom reconstruction of body parts

Glybera ndash 2012First gene therapy treatment approved by European Commission

SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions

Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state

TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants

copy GfK 2014| GfK DigiTension | September 23 2014 124

Alzheimers Ecuador Making it personal

124

>

copy GfK 2014| GfK DigiTension | September 23 2014 125

Multi-tasking lifestyles and growing comfort with automation drive consumers to seek out solutions that anticipate plan and execute increasingly complex decision-making tasks using a variety of personal social and behavioral inputs

See The Future - Innovation Opportunity Area 2 | Anticipated Lifestyle

copy GfK 2014| GfK DigiTension | September 23 2014 126Roper Reports Worldwide 2008 and 2013 (short trend core 25 markets) QB2

Shop groceries Cooking for fun Eat on the go Planmanage finances

Home DIY Gardeningyardwork

62

42

21 23

14 16

70

51

30 30

19 19

2008 2013

Consumers increasingly ldquodoing morerdquo

globally who engaged in activity weekly or more often

copy GfK 2014| GfK DigiTension | September 23 2014 127

Attention spans are decreasing

Roper Reports Worldwide 2013 (mixed-mode trend core 25 markets age 15+) O2 httpwwwstatisticbraincomattention-span-statistics Associated Press httpwwwonlinegraduateprogramscominstant-america2009 data

30 of global consumers agree

ldquoIf a new technology product is not simple to use I lose interest in itrdquo (+2 pts from 2010)

1 in 4 people abandon a web page that takes more than four seconds to load

50 of mobile phone users abandon a page if it doesnrsquot load in 10 seconds

8 million reduction of searches on Google when slowing the results by just 410th of a second

28 Proportion of words are read on an average web page (593 words)

27 minutes is the average length of single Internet video watched

copy GfK 2014| GfK DigiTension | September 23 2014 128

Roper Reports US Spring 2014 Q38 (top-2 box) Roper Reports Worldwide 2013 QJ1O2 (US filter 15+ top-2 box on 7-point scale)

Consumers Expect Real-timeInformation amp Brand Experiences

+ =of consumers expect to be able to access content regardless of the device or platform

77

42agree ldquoTo me it is important to always be reachable wherever I amrdquo

27agree ldquoI really need the shops amp services I use to be available at all timesrdquo

Google Glass observes and records the world

ldquo15 minutes for a quote is out of touchrdquo

7frac12 minutes could save you on car insurance

copy GfK 2014| GfK DigiTension | September 23 2014 129Roper Reports Worldwide 2013 (mixed mode core 25 countries) O4 O9

Super Connected Consumers whoManage the real-time world are Emerging

These active social media users are

of global consumers are Super Connected Consumers

Always on the lookout for new products services

Look for novelty fun even in

everyday items

Spends lots of time researching brands before making major purchases

Technology empowersthem to do this

Greater propensity to switch if dissatisfied with

product service

More likely to have switched from name brands to less

expensive alternatives

More likely to used money-saving strategies

to get the best deal

True in developing as well as developed

markets

17

copy GfK 2014| GfK DigiTension | September 23 2014 130Roper Reports US 2012 Fall Core Q10 11 (online) RRUS 2000-1 Q92 93 (in-person)

Americans continue showing a greater openness and desire towards automation

A car that drives for you when you donrsquot feel like driving

Robots that do household tasks like cleaning amp cooking

Refrigerators that re-order groceries for you

4932

2000 2012

4635

3124

copy GfK 2014| GfK DigiTension | September 23 2014 131

Time saving solutions are the most critical

What is innovation to you

Easier way of doing something (78)

Faster way of doing something (72)

Something I didnrsquot know I needed (44)

Something that my friends will notice (29)

Roper Reports US 2013 February (Telecell) Q4

copy GfK 2014| GfK DigiTension | September 23 2014 132

NEST Most people leave the house at one temperature and forget to change it So Nest learns your schedule programs itself and can be controlled from your phone Teach it well and Nest can lower your heating and cooling bills up to 20

Devices get smarter and more interconnected as we move toward the lsquoInternet of Thingsrsquo

Automation

Coordination

Roomba

httpnestcomliving-with-nest

Computer-controlled sensors find open parking spaces based on their estimation of the proximity of other vehicles Once an open space is detected it directs the vehicles steering wheel to parallel park the car The driver controls the speed of the car via the gas and brake pedals the maneuvering of the vehicle into the parking space is done by the car itself

httponlinewsjcomarticleSB10001424052748703734504575125883649914708html

Anticipation

The ldquoInternet of Thingsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 133

Anticipated Actions | Nissan Paint

>

copy GfK 2014| GfK DigiTension | September 23 2014 134

Email kathysheehangfkcom

bloggfkcom

Mobile

Blog

M +1 212 464 7972

copy GfK 2014| GfK DigiTension | September 23 2014 135

  • Slide 1
  • Slide 2
  • GfK digitension
  • Slide 4
  • Integration is key for delivering true richness
  • Our new organisation model research skills versus industry e
  • Connecting the dots
  • Slide 8
  • A fast changing consumer driven digital age
  • The explosion of digital devices and internet accessibility hav
  • And consumers expect brands to fit their flexible always conne
  • With consumerrsquos fast adoption of social media everything is mor
  • As a result purchase pathways can be extremely complex
  • We have integrated these new evolutions in our RampD and research
  • Slide 15
  • Exploring the mobile web and the people who use ithellip
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Event app
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Slide 58
  • Slide 59
  • Introduction
  • Slide 61
  • Chicken
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Getting to me
  • Slide 110
  • 2014| A new world of hyper-personalization
  • 2014 | A world of worry about personal future
  • Expenditures become extensions of experience
  • A world that seems increasingly against me
  • Getting to Me | A Narrowing Focus
  • Breaking away from the crowd
  • A growing focus on intimacy
  • A new social calculus
  • Personal fulfillment is a rising priority
  • Others are a declining priority
  • The drive will be toward accelerated intimacy
  • See The Future - Innovation Opportunity Area 1 | Bio-design
  • Slide 123
  • Alzheimers Ecuador Making it personal
  • Slide 125
  • Consumers increasingly ldquodoing morerdquo
  • Attention spans are decreasing
  • Consumers Expect Real-time Information amp Brand Experiences
  • Super Connected Consumers who Manage the real-time world are Em
  • Americans continue showing a greater openness and desire toward
  • Time saving solutions are the most critical
  • Slide 132
  • Anticipated Actions | Nissan Paint
  • Slide 134
  • Slide 135
Page 93: Presentatie plenair 1 - Jef Staes, Kathy Sheehan

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Innovation is the resultof a red monkey that

has survived a conflict

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Recipe for successful innovation in 3D

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red MonkeyInnovation Management7

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Believers only

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We need Organic Evolution

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

OrganicEvolution

CREATORS

PIONEERS

FOLLOWERSSETTLERS

MISSIONING

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The most important word

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

3D-RESPECT

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Our Consensus Modelhas to change into a

ldquoRespectfulrdquo Conflict Model

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The second most important sticker

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

0032 472 61 71 51

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

copy GfK 2014| GfK DigiTension | September 23 2014 109

GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen

Kathy Sheehan | kathysheehangfkcom

copy GfK 2014| GfK DigiTension | September 23 2014 110

ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo

--- GfK Consumer Trends

the future of a marketrdquo

GfK Consumer Trends

copy GfK 2014| GfK DigiTension | September 23 2014 111

2014| A new world of hyper-personalization

copy GfK 2014| GfK DigiTension | September 23 2014 112

ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0

2014 | A world of worry about personal future

In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student

says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times

copy GfK 2014| GfK DigiTension | September 23 2014 113

ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter

Expenditures become extensions of experience

ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that

speak to you and will remain in your liferdquo

copy GfK 2014| GfK DigiTension | September 23 2014 114

A world that seems increasingly against me

Riots in Sweden

Political amp economic turmoil in Middle East

New questions about strength of Chinarsquos

long-bullish economyProtests in Brazil

Nothing is secret Nothing is private

Protests in Turkey

copy GfK 2014| GfK DigiTension | September 23 2014 115

Getting to Me | A Narrowing Focus

copy GfK 2014| GfK DigiTension | September 23 2014 116

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2

Breaking away from the crowd

-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average

globally versus 91 hours in 2009)

-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)

copy GfK 2014| GfK DigiTension | September 23 2014 117

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1

A growing focus on intimacy

ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value

+6 ranks from 2008 12 among 54 Personal Values

copy GfK 2014| GfK DigiTension | September 23 2014 118

A new social calculus

Asset In this crazy stressful world you have to focus on the things that

keep you on track and happy

Liability Too much time is wasted on things that arenrsquot important ndash who

really needs 900 ldquofriendsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 119

Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

Personal fulfillment is a rising priority

ExcitementldquoHaving stimulating experiencesrdquo

Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)

IndividualityldquoBeing different from othersrdquo

+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)

Curiosity ldquoWanting to explore and learn about new thingsrdquo

+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)

+6 +7

+8

copy GfK 2014| GfK DigiTension | September 23 2014 120

Others are a declining priority

-5-8

-4

Social stability ldquoSeeking stability of societyrdquo

Globally -8 to 29

Helpfulness ldquoMaking the effort to assist othersrdquo

-5 to 30

Friendship ldquoHaving close supportive friendsrdquo

-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

-11

Respecting AncestorsldquoSeeking stability of societyrdquo

Globally -11 ranks from 2008 to 28 today

copy GfK 2014| GfK DigiTension | September 23 2014 121

The drive will be toward accelerated intimacy

ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my

right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo

ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013

copy GfK 2014| GfK DigiTension | September 23 2014 122

See The Future - Innovation Opportunity Area 1 | Bio-design

Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions

copy GfK 2014| GfK DigiTension | September 23 2014 123

Three vectors exploring increasingly complex bio-data

Measure Me

Sense Me

Be Me

DNA-based skin care program

Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points

Cortex3D printing of customized exo-casts

Tissue regenerationAllows for custom reconstruction of body parts

Glybera ndash 2012First gene therapy treatment approved by European Commission

SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions

Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state

TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants

copy GfK 2014| GfK DigiTension | September 23 2014 124

Alzheimers Ecuador Making it personal

124

>

copy GfK 2014| GfK DigiTension | September 23 2014 125

Multi-tasking lifestyles and growing comfort with automation drive consumers to seek out solutions that anticipate plan and execute increasingly complex decision-making tasks using a variety of personal social and behavioral inputs

See The Future - Innovation Opportunity Area 2 | Anticipated Lifestyle

copy GfK 2014| GfK DigiTension | September 23 2014 126Roper Reports Worldwide 2008 and 2013 (short trend core 25 markets) QB2

Shop groceries Cooking for fun Eat on the go Planmanage finances

Home DIY Gardeningyardwork

62

42

21 23

14 16

70

51

30 30

19 19

2008 2013

Consumers increasingly ldquodoing morerdquo

globally who engaged in activity weekly or more often

copy GfK 2014| GfK DigiTension | September 23 2014 127

Attention spans are decreasing

Roper Reports Worldwide 2013 (mixed-mode trend core 25 markets age 15+) O2 httpwwwstatisticbraincomattention-span-statistics Associated Press httpwwwonlinegraduateprogramscominstant-america2009 data

30 of global consumers agree

ldquoIf a new technology product is not simple to use I lose interest in itrdquo (+2 pts from 2010)

1 in 4 people abandon a web page that takes more than four seconds to load

50 of mobile phone users abandon a page if it doesnrsquot load in 10 seconds

8 million reduction of searches on Google when slowing the results by just 410th of a second

28 Proportion of words are read on an average web page (593 words)

27 minutes is the average length of single Internet video watched

copy GfK 2014| GfK DigiTension | September 23 2014 128

Roper Reports US Spring 2014 Q38 (top-2 box) Roper Reports Worldwide 2013 QJ1O2 (US filter 15+ top-2 box on 7-point scale)

Consumers Expect Real-timeInformation amp Brand Experiences

+ =of consumers expect to be able to access content regardless of the device or platform

77

42agree ldquoTo me it is important to always be reachable wherever I amrdquo

27agree ldquoI really need the shops amp services I use to be available at all timesrdquo

Google Glass observes and records the world

ldquo15 minutes for a quote is out of touchrdquo

7frac12 minutes could save you on car insurance

copy GfK 2014| GfK DigiTension | September 23 2014 129Roper Reports Worldwide 2013 (mixed mode core 25 countries) O4 O9

Super Connected Consumers whoManage the real-time world are Emerging

These active social media users are

of global consumers are Super Connected Consumers

Always on the lookout for new products services

Look for novelty fun even in

everyday items

Spends lots of time researching brands before making major purchases

Technology empowersthem to do this

Greater propensity to switch if dissatisfied with

product service

More likely to have switched from name brands to less

expensive alternatives

More likely to used money-saving strategies

to get the best deal

True in developing as well as developed

markets

17

copy GfK 2014| GfK DigiTension | September 23 2014 130Roper Reports US 2012 Fall Core Q10 11 (online) RRUS 2000-1 Q92 93 (in-person)

Americans continue showing a greater openness and desire towards automation

A car that drives for you when you donrsquot feel like driving

Robots that do household tasks like cleaning amp cooking

Refrigerators that re-order groceries for you

4932

2000 2012

4635

3124

copy GfK 2014| GfK DigiTension | September 23 2014 131

Time saving solutions are the most critical

What is innovation to you

Easier way of doing something (78)

Faster way of doing something (72)

Something I didnrsquot know I needed (44)

Something that my friends will notice (29)

Roper Reports US 2013 February (Telecell) Q4

copy GfK 2014| GfK DigiTension | September 23 2014 132

NEST Most people leave the house at one temperature and forget to change it So Nest learns your schedule programs itself and can be controlled from your phone Teach it well and Nest can lower your heating and cooling bills up to 20

Devices get smarter and more interconnected as we move toward the lsquoInternet of Thingsrsquo

Automation

Coordination

Roomba

httpnestcomliving-with-nest

Computer-controlled sensors find open parking spaces based on their estimation of the proximity of other vehicles Once an open space is detected it directs the vehicles steering wheel to parallel park the car The driver controls the speed of the car via the gas and brake pedals the maneuvering of the vehicle into the parking space is done by the car itself

httponlinewsjcomarticleSB10001424052748703734504575125883649914708html

Anticipation

The ldquoInternet of Thingsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 133

Anticipated Actions | Nissan Paint

>

copy GfK 2014| GfK DigiTension | September 23 2014 134

Email kathysheehangfkcom

bloggfkcom

Mobile

Blog

M +1 212 464 7972

copy GfK 2014| GfK DigiTension | September 23 2014 135

  • Slide 1
  • Slide 2
  • GfK digitension
  • Slide 4
  • Integration is key for delivering true richness
  • Our new organisation model research skills versus industry e
  • Connecting the dots
  • Slide 8
  • A fast changing consumer driven digital age
  • The explosion of digital devices and internet accessibility hav
  • And consumers expect brands to fit their flexible always conne
  • With consumerrsquos fast adoption of social media everything is mor
  • As a result purchase pathways can be extremely complex
  • We have integrated these new evolutions in our RampD and research
  • Slide 15
  • Exploring the mobile web and the people who use ithellip
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Event app
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Slide 58
  • Slide 59
  • Introduction
  • Slide 61
  • Chicken
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Getting to me
  • Slide 110
  • 2014| A new world of hyper-personalization
  • 2014 | A world of worry about personal future
  • Expenditures become extensions of experience
  • A world that seems increasingly against me
  • Getting to Me | A Narrowing Focus
  • Breaking away from the crowd
  • A growing focus on intimacy
  • A new social calculus
  • Personal fulfillment is a rising priority
  • Others are a declining priority
  • The drive will be toward accelerated intimacy
  • See The Future - Innovation Opportunity Area 1 | Bio-design
  • Slide 123
  • Alzheimers Ecuador Making it personal
  • Slide 125
  • Consumers increasingly ldquodoing morerdquo
  • Attention spans are decreasing
  • Consumers Expect Real-time Information amp Brand Experiences
  • Super Connected Consumers who Manage the real-time world are Em
  • Americans continue showing a greater openness and desire toward
  • Time saving solutions are the most critical
  • Slide 132
  • Anticipated Actions | Nissan Paint
  • Slide 134
  • Slide 135
Page 94: Presentatie plenair 1 - Jef Staes, Kathy Sheehan

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Recipe for successful innovation in 3D

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red MonkeyInnovation Management7

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Believers only

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We need Organic Evolution

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

OrganicEvolution

CREATORS

PIONEERS

FOLLOWERSSETTLERS

MISSIONING

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The most important word

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

3D-RESPECT

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Our Consensus Modelhas to change into a

ldquoRespectfulrdquo Conflict Model

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The second most important sticker

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

0032 472 61 71 51

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

copy GfK 2014| GfK DigiTension | September 23 2014 109

GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen

Kathy Sheehan | kathysheehangfkcom

copy GfK 2014| GfK DigiTension | September 23 2014 110

ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo

--- GfK Consumer Trends

the future of a marketrdquo

GfK Consumer Trends

copy GfK 2014| GfK DigiTension | September 23 2014 111

2014| A new world of hyper-personalization

copy GfK 2014| GfK DigiTension | September 23 2014 112

ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0

2014 | A world of worry about personal future

In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student

says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times

copy GfK 2014| GfK DigiTension | September 23 2014 113

ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter

Expenditures become extensions of experience

ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that

speak to you and will remain in your liferdquo

copy GfK 2014| GfK DigiTension | September 23 2014 114

A world that seems increasingly against me

Riots in Sweden

Political amp economic turmoil in Middle East

New questions about strength of Chinarsquos

long-bullish economyProtests in Brazil

Nothing is secret Nothing is private

Protests in Turkey

copy GfK 2014| GfK DigiTension | September 23 2014 115

Getting to Me | A Narrowing Focus

copy GfK 2014| GfK DigiTension | September 23 2014 116

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2

Breaking away from the crowd

-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average

globally versus 91 hours in 2009)

-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)

copy GfK 2014| GfK DigiTension | September 23 2014 117

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1

A growing focus on intimacy

ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value

+6 ranks from 2008 12 among 54 Personal Values

copy GfK 2014| GfK DigiTension | September 23 2014 118

A new social calculus

Asset In this crazy stressful world you have to focus on the things that

keep you on track and happy

Liability Too much time is wasted on things that arenrsquot important ndash who

really needs 900 ldquofriendsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 119

Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

Personal fulfillment is a rising priority

ExcitementldquoHaving stimulating experiencesrdquo

Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)

IndividualityldquoBeing different from othersrdquo

+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)

Curiosity ldquoWanting to explore and learn about new thingsrdquo

+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)

+6 +7

+8

copy GfK 2014| GfK DigiTension | September 23 2014 120

Others are a declining priority

-5-8

-4

Social stability ldquoSeeking stability of societyrdquo

Globally -8 to 29

Helpfulness ldquoMaking the effort to assist othersrdquo

-5 to 30

Friendship ldquoHaving close supportive friendsrdquo

-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

-11

Respecting AncestorsldquoSeeking stability of societyrdquo

Globally -11 ranks from 2008 to 28 today

copy GfK 2014| GfK DigiTension | September 23 2014 121

The drive will be toward accelerated intimacy

ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my

right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo

ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013

copy GfK 2014| GfK DigiTension | September 23 2014 122

See The Future - Innovation Opportunity Area 1 | Bio-design

Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions

copy GfK 2014| GfK DigiTension | September 23 2014 123

Three vectors exploring increasingly complex bio-data

Measure Me

Sense Me

Be Me

DNA-based skin care program

Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points

Cortex3D printing of customized exo-casts

Tissue regenerationAllows for custom reconstruction of body parts

Glybera ndash 2012First gene therapy treatment approved by European Commission

SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions

Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state

TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants

copy GfK 2014| GfK DigiTension | September 23 2014 124

Alzheimers Ecuador Making it personal

124

>

copy GfK 2014| GfK DigiTension | September 23 2014 125

Multi-tasking lifestyles and growing comfort with automation drive consumers to seek out solutions that anticipate plan and execute increasingly complex decision-making tasks using a variety of personal social and behavioral inputs

See The Future - Innovation Opportunity Area 2 | Anticipated Lifestyle

copy GfK 2014| GfK DigiTension | September 23 2014 126Roper Reports Worldwide 2008 and 2013 (short trend core 25 markets) QB2

Shop groceries Cooking for fun Eat on the go Planmanage finances

Home DIY Gardeningyardwork

62

42

21 23

14 16

70

51

30 30

19 19

2008 2013

Consumers increasingly ldquodoing morerdquo

globally who engaged in activity weekly or more often

copy GfK 2014| GfK DigiTension | September 23 2014 127

Attention spans are decreasing

Roper Reports Worldwide 2013 (mixed-mode trend core 25 markets age 15+) O2 httpwwwstatisticbraincomattention-span-statistics Associated Press httpwwwonlinegraduateprogramscominstant-america2009 data

30 of global consumers agree

ldquoIf a new technology product is not simple to use I lose interest in itrdquo (+2 pts from 2010)

1 in 4 people abandon a web page that takes more than four seconds to load

50 of mobile phone users abandon a page if it doesnrsquot load in 10 seconds

8 million reduction of searches on Google when slowing the results by just 410th of a second

28 Proportion of words are read on an average web page (593 words)

27 minutes is the average length of single Internet video watched

copy GfK 2014| GfK DigiTension | September 23 2014 128

Roper Reports US Spring 2014 Q38 (top-2 box) Roper Reports Worldwide 2013 QJ1O2 (US filter 15+ top-2 box on 7-point scale)

Consumers Expect Real-timeInformation amp Brand Experiences

+ =of consumers expect to be able to access content regardless of the device or platform

77

42agree ldquoTo me it is important to always be reachable wherever I amrdquo

27agree ldquoI really need the shops amp services I use to be available at all timesrdquo

Google Glass observes and records the world

ldquo15 minutes for a quote is out of touchrdquo

7frac12 minutes could save you on car insurance

copy GfK 2014| GfK DigiTension | September 23 2014 129Roper Reports Worldwide 2013 (mixed mode core 25 countries) O4 O9

Super Connected Consumers whoManage the real-time world are Emerging

These active social media users are

of global consumers are Super Connected Consumers

Always on the lookout for new products services

Look for novelty fun even in

everyday items

Spends lots of time researching brands before making major purchases

Technology empowersthem to do this

Greater propensity to switch if dissatisfied with

product service

More likely to have switched from name brands to less

expensive alternatives

More likely to used money-saving strategies

to get the best deal

True in developing as well as developed

markets

17

copy GfK 2014| GfK DigiTension | September 23 2014 130Roper Reports US 2012 Fall Core Q10 11 (online) RRUS 2000-1 Q92 93 (in-person)

Americans continue showing a greater openness and desire towards automation

A car that drives for you when you donrsquot feel like driving

Robots that do household tasks like cleaning amp cooking

Refrigerators that re-order groceries for you

4932

2000 2012

4635

3124

copy GfK 2014| GfK DigiTension | September 23 2014 131

Time saving solutions are the most critical

What is innovation to you

Easier way of doing something (78)

Faster way of doing something (72)

Something I didnrsquot know I needed (44)

Something that my friends will notice (29)

Roper Reports US 2013 February (Telecell) Q4

copy GfK 2014| GfK DigiTension | September 23 2014 132

NEST Most people leave the house at one temperature and forget to change it So Nest learns your schedule programs itself and can be controlled from your phone Teach it well and Nest can lower your heating and cooling bills up to 20

Devices get smarter and more interconnected as we move toward the lsquoInternet of Thingsrsquo

Automation

Coordination

Roomba

httpnestcomliving-with-nest

Computer-controlled sensors find open parking spaces based on their estimation of the proximity of other vehicles Once an open space is detected it directs the vehicles steering wheel to parallel park the car The driver controls the speed of the car via the gas and brake pedals the maneuvering of the vehicle into the parking space is done by the car itself

httponlinewsjcomarticleSB10001424052748703734504575125883649914708html

Anticipation

The ldquoInternet of Thingsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 133

Anticipated Actions | Nissan Paint

>

copy GfK 2014| GfK DigiTension | September 23 2014 134

Email kathysheehangfkcom

bloggfkcom

Mobile

Blog

M +1 212 464 7972

copy GfK 2014| GfK DigiTension | September 23 2014 135

  • Slide 1
  • Slide 2
  • GfK digitension
  • Slide 4
  • Integration is key for delivering true richness
  • Our new organisation model research skills versus industry e
  • Connecting the dots
  • Slide 8
  • A fast changing consumer driven digital age
  • The explosion of digital devices and internet accessibility hav
  • And consumers expect brands to fit their flexible always conne
  • With consumerrsquos fast adoption of social media everything is mor
  • As a result purchase pathways can be extremely complex
  • We have integrated these new evolutions in our RampD and research
  • Slide 15
  • Exploring the mobile web and the people who use ithellip
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Event app
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Slide 58
  • Slide 59
  • Introduction
  • Slide 61
  • Chicken
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Getting to me
  • Slide 110
  • 2014| A new world of hyper-personalization
  • 2014 | A world of worry about personal future
  • Expenditures become extensions of experience
  • A world that seems increasingly against me
  • Getting to Me | A Narrowing Focus
  • Breaking away from the crowd
  • A growing focus on intimacy
  • A new social calculus
  • Personal fulfillment is a rising priority
  • Others are a declining priority
  • The drive will be toward accelerated intimacy
  • See The Future - Innovation Opportunity Area 1 | Bio-design
  • Slide 123
  • Alzheimers Ecuador Making it personal
  • Slide 125
  • Consumers increasingly ldquodoing morerdquo
  • Attention spans are decreasing
  • Consumers Expect Real-time Information amp Brand Experiences
  • Super Connected Consumers who Manage the real-time world are Em
  • Americans continue showing a greater openness and desire toward
  • Time saving solutions are the most critical
  • Slide 132
  • Anticipated Actions | Nissan Paint
  • Slide 134
  • Slide 135
Page 95: Presentatie plenair 1 - Jef Staes, Kathy Sheehan

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Red MonkeyInnovation Management7

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Believers only

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We need Organic Evolution

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

OrganicEvolution

CREATORS

PIONEERS

FOLLOWERSSETTLERS

MISSIONING

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The most important word

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

3D-RESPECT

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Our Consensus Modelhas to change into a

ldquoRespectfulrdquo Conflict Model

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The second most important sticker

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

0032 472 61 71 51

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

copy GfK 2014| GfK DigiTension | September 23 2014 109

GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen

Kathy Sheehan | kathysheehangfkcom

copy GfK 2014| GfK DigiTension | September 23 2014 110

ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo

--- GfK Consumer Trends

the future of a marketrdquo

GfK Consumer Trends

copy GfK 2014| GfK DigiTension | September 23 2014 111

2014| A new world of hyper-personalization

copy GfK 2014| GfK DigiTension | September 23 2014 112

ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0

2014 | A world of worry about personal future

In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student

says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times

copy GfK 2014| GfK DigiTension | September 23 2014 113

ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter

Expenditures become extensions of experience

ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that

speak to you and will remain in your liferdquo

copy GfK 2014| GfK DigiTension | September 23 2014 114

A world that seems increasingly against me

Riots in Sweden

Political amp economic turmoil in Middle East

New questions about strength of Chinarsquos

long-bullish economyProtests in Brazil

Nothing is secret Nothing is private

Protests in Turkey

copy GfK 2014| GfK DigiTension | September 23 2014 115

Getting to Me | A Narrowing Focus

copy GfK 2014| GfK DigiTension | September 23 2014 116

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2

Breaking away from the crowd

-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average

globally versus 91 hours in 2009)

-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)

copy GfK 2014| GfK DigiTension | September 23 2014 117

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1

A growing focus on intimacy

ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value

+6 ranks from 2008 12 among 54 Personal Values

copy GfK 2014| GfK DigiTension | September 23 2014 118

A new social calculus

Asset In this crazy stressful world you have to focus on the things that

keep you on track and happy

Liability Too much time is wasted on things that arenrsquot important ndash who

really needs 900 ldquofriendsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 119

Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

Personal fulfillment is a rising priority

ExcitementldquoHaving stimulating experiencesrdquo

Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)

IndividualityldquoBeing different from othersrdquo

+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)

Curiosity ldquoWanting to explore and learn about new thingsrdquo

+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)

+6 +7

+8

copy GfK 2014| GfK DigiTension | September 23 2014 120

Others are a declining priority

-5-8

-4

Social stability ldquoSeeking stability of societyrdquo

Globally -8 to 29

Helpfulness ldquoMaking the effort to assist othersrdquo

-5 to 30

Friendship ldquoHaving close supportive friendsrdquo

-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

-11

Respecting AncestorsldquoSeeking stability of societyrdquo

Globally -11 ranks from 2008 to 28 today

copy GfK 2014| GfK DigiTension | September 23 2014 121

The drive will be toward accelerated intimacy

ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my

right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo

ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013

copy GfK 2014| GfK DigiTension | September 23 2014 122

See The Future - Innovation Opportunity Area 1 | Bio-design

Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions

copy GfK 2014| GfK DigiTension | September 23 2014 123

Three vectors exploring increasingly complex bio-data

Measure Me

Sense Me

Be Me

DNA-based skin care program

Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points

Cortex3D printing of customized exo-casts

Tissue regenerationAllows for custom reconstruction of body parts

Glybera ndash 2012First gene therapy treatment approved by European Commission

SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions

Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state

TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants

copy GfK 2014| GfK DigiTension | September 23 2014 124

Alzheimers Ecuador Making it personal

124

>

copy GfK 2014| GfK DigiTension | September 23 2014 125

Multi-tasking lifestyles and growing comfort with automation drive consumers to seek out solutions that anticipate plan and execute increasingly complex decision-making tasks using a variety of personal social and behavioral inputs

See The Future - Innovation Opportunity Area 2 | Anticipated Lifestyle

copy GfK 2014| GfK DigiTension | September 23 2014 126Roper Reports Worldwide 2008 and 2013 (short trend core 25 markets) QB2

Shop groceries Cooking for fun Eat on the go Planmanage finances

Home DIY Gardeningyardwork

62

42

21 23

14 16

70

51

30 30

19 19

2008 2013

Consumers increasingly ldquodoing morerdquo

globally who engaged in activity weekly or more often

copy GfK 2014| GfK DigiTension | September 23 2014 127

Attention spans are decreasing

Roper Reports Worldwide 2013 (mixed-mode trend core 25 markets age 15+) O2 httpwwwstatisticbraincomattention-span-statistics Associated Press httpwwwonlinegraduateprogramscominstant-america2009 data

30 of global consumers agree

ldquoIf a new technology product is not simple to use I lose interest in itrdquo (+2 pts from 2010)

1 in 4 people abandon a web page that takes more than four seconds to load

50 of mobile phone users abandon a page if it doesnrsquot load in 10 seconds

8 million reduction of searches on Google when slowing the results by just 410th of a second

28 Proportion of words are read on an average web page (593 words)

27 minutes is the average length of single Internet video watched

copy GfK 2014| GfK DigiTension | September 23 2014 128

Roper Reports US Spring 2014 Q38 (top-2 box) Roper Reports Worldwide 2013 QJ1O2 (US filter 15+ top-2 box on 7-point scale)

Consumers Expect Real-timeInformation amp Brand Experiences

+ =of consumers expect to be able to access content regardless of the device or platform

77

42agree ldquoTo me it is important to always be reachable wherever I amrdquo

27agree ldquoI really need the shops amp services I use to be available at all timesrdquo

Google Glass observes and records the world

ldquo15 minutes for a quote is out of touchrdquo

7frac12 minutes could save you on car insurance

copy GfK 2014| GfK DigiTension | September 23 2014 129Roper Reports Worldwide 2013 (mixed mode core 25 countries) O4 O9

Super Connected Consumers whoManage the real-time world are Emerging

These active social media users are

of global consumers are Super Connected Consumers

Always on the lookout for new products services

Look for novelty fun even in

everyday items

Spends lots of time researching brands before making major purchases

Technology empowersthem to do this

Greater propensity to switch if dissatisfied with

product service

More likely to have switched from name brands to less

expensive alternatives

More likely to used money-saving strategies

to get the best deal

True in developing as well as developed

markets

17

copy GfK 2014| GfK DigiTension | September 23 2014 130Roper Reports US 2012 Fall Core Q10 11 (online) RRUS 2000-1 Q92 93 (in-person)

Americans continue showing a greater openness and desire towards automation

A car that drives for you when you donrsquot feel like driving

Robots that do household tasks like cleaning amp cooking

Refrigerators that re-order groceries for you

4932

2000 2012

4635

3124

copy GfK 2014| GfK DigiTension | September 23 2014 131

Time saving solutions are the most critical

What is innovation to you

Easier way of doing something (78)

Faster way of doing something (72)

Something I didnrsquot know I needed (44)

Something that my friends will notice (29)

Roper Reports US 2013 February (Telecell) Q4

copy GfK 2014| GfK DigiTension | September 23 2014 132

NEST Most people leave the house at one temperature and forget to change it So Nest learns your schedule programs itself and can be controlled from your phone Teach it well and Nest can lower your heating and cooling bills up to 20

Devices get smarter and more interconnected as we move toward the lsquoInternet of Thingsrsquo

Automation

Coordination

Roomba

httpnestcomliving-with-nest

Computer-controlled sensors find open parking spaces based on their estimation of the proximity of other vehicles Once an open space is detected it directs the vehicles steering wheel to parallel park the car The driver controls the speed of the car via the gas and brake pedals the maneuvering of the vehicle into the parking space is done by the car itself

httponlinewsjcomarticleSB10001424052748703734504575125883649914708html

Anticipation

The ldquoInternet of Thingsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 133

Anticipated Actions | Nissan Paint

>

copy GfK 2014| GfK DigiTension | September 23 2014 134

Email kathysheehangfkcom

bloggfkcom

Mobile

Blog

M +1 212 464 7972

copy GfK 2014| GfK DigiTension | September 23 2014 135

  • Slide 1
  • Slide 2
  • GfK digitension
  • Slide 4
  • Integration is key for delivering true richness
  • Our new organisation model research skills versus industry e
  • Connecting the dots
  • Slide 8
  • A fast changing consumer driven digital age
  • The explosion of digital devices and internet accessibility hav
  • And consumers expect brands to fit their flexible always conne
  • With consumerrsquos fast adoption of social media everything is mor
  • As a result purchase pathways can be extremely complex
  • We have integrated these new evolutions in our RampD and research
  • Slide 15
  • Exploring the mobile web and the people who use ithellip
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Event app
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Slide 58
  • Slide 59
  • Introduction
  • Slide 61
  • Chicken
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Getting to me
  • Slide 110
  • 2014| A new world of hyper-personalization
  • 2014 | A world of worry about personal future
  • Expenditures become extensions of experience
  • A world that seems increasingly against me
  • Getting to Me | A Narrowing Focus
  • Breaking away from the crowd
  • A growing focus on intimacy
  • A new social calculus
  • Personal fulfillment is a rising priority
  • Others are a declining priority
  • The drive will be toward accelerated intimacy
  • See The Future - Innovation Opportunity Area 1 | Bio-design
  • Slide 123
  • Alzheimers Ecuador Making it personal
  • Slide 125
  • Consumers increasingly ldquodoing morerdquo
  • Attention spans are decreasing
  • Consumers Expect Real-time Information amp Brand Experiences
  • Super Connected Consumers who Manage the real-time world are Em
  • Americans continue showing a greater openness and desire toward
  • Time saving solutions are the most critical
  • Slide 132
  • Anticipated Actions | Nissan Paint
  • Slide 134
  • Slide 135
Page 96: Presentatie plenair 1 - Jef Staes, Kathy Sheehan

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Believers only

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We need Organic Evolution

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

OrganicEvolution

CREATORS

PIONEERS

FOLLOWERSSETTLERS

MISSIONING

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The most important word

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

3D-RESPECT

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Our Consensus Modelhas to change into a

ldquoRespectfulrdquo Conflict Model

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The second most important sticker

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

0032 472 61 71 51

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

copy GfK 2014| GfK DigiTension | September 23 2014 109

GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen

Kathy Sheehan | kathysheehangfkcom

copy GfK 2014| GfK DigiTension | September 23 2014 110

ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo

--- GfK Consumer Trends

the future of a marketrdquo

GfK Consumer Trends

copy GfK 2014| GfK DigiTension | September 23 2014 111

2014| A new world of hyper-personalization

copy GfK 2014| GfK DigiTension | September 23 2014 112

ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0

2014 | A world of worry about personal future

In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student

says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times

copy GfK 2014| GfK DigiTension | September 23 2014 113

ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter

Expenditures become extensions of experience

ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that

speak to you and will remain in your liferdquo

copy GfK 2014| GfK DigiTension | September 23 2014 114

A world that seems increasingly against me

Riots in Sweden

Political amp economic turmoil in Middle East

New questions about strength of Chinarsquos

long-bullish economyProtests in Brazil

Nothing is secret Nothing is private

Protests in Turkey

copy GfK 2014| GfK DigiTension | September 23 2014 115

Getting to Me | A Narrowing Focus

copy GfK 2014| GfK DigiTension | September 23 2014 116

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2

Breaking away from the crowd

-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average

globally versus 91 hours in 2009)

-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)

copy GfK 2014| GfK DigiTension | September 23 2014 117

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1

A growing focus on intimacy

ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value

+6 ranks from 2008 12 among 54 Personal Values

copy GfK 2014| GfK DigiTension | September 23 2014 118

A new social calculus

Asset In this crazy stressful world you have to focus on the things that

keep you on track and happy

Liability Too much time is wasted on things that arenrsquot important ndash who

really needs 900 ldquofriendsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 119

Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

Personal fulfillment is a rising priority

ExcitementldquoHaving stimulating experiencesrdquo

Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)

IndividualityldquoBeing different from othersrdquo

+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)

Curiosity ldquoWanting to explore and learn about new thingsrdquo

+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)

+6 +7

+8

copy GfK 2014| GfK DigiTension | September 23 2014 120

Others are a declining priority

-5-8

-4

Social stability ldquoSeeking stability of societyrdquo

Globally -8 to 29

Helpfulness ldquoMaking the effort to assist othersrdquo

-5 to 30

Friendship ldquoHaving close supportive friendsrdquo

-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

-11

Respecting AncestorsldquoSeeking stability of societyrdquo

Globally -11 ranks from 2008 to 28 today

copy GfK 2014| GfK DigiTension | September 23 2014 121

The drive will be toward accelerated intimacy

ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my

right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo

ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013

copy GfK 2014| GfK DigiTension | September 23 2014 122

See The Future - Innovation Opportunity Area 1 | Bio-design

Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions

copy GfK 2014| GfK DigiTension | September 23 2014 123

Three vectors exploring increasingly complex bio-data

Measure Me

Sense Me

Be Me

DNA-based skin care program

Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points

Cortex3D printing of customized exo-casts

Tissue regenerationAllows for custom reconstruction of body parts

Glybera ndash 2012First gene therapy treatment approved by European Commission

SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions

Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state

TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants

copy GfK 2014| GfK DigiTension | September 23 2014 124

Alzheimers Ecuador Making it personal

124

>

copy GfK 2014| GfK DigiTension | September 23 2014 125

Multi-tasking lifestyles and growing comfort with automation drive consumers to seek out solutions that anticipate plan and execute increasingly complex decision-making tasks using a variety of personal social and behavioral inputs

See The Future - Innovation Opportunity Area 2 | Anticipated Lifestyle

copy GfK 2014| GfK DigiTension | September 23 2014 126Roper Reports Worldwide 2008 and 2013 (short trend core 25 markets) QB2

Shop groceries Cooking for fun Eat on the go Planmanage finances

Home DIY Gardeningyardwork

62

42

21 23

14 16

70

51

30 30

19 19

2008 2013

Consumers increasingly ldquodoing morerdquo

globally who engaged in activity weekly or more often

copy GfK 2014| GfK DigiTension | September 23 2014 127

Attention spans are decreasing

Roper Reports Worldwide 2013 (mixed-mode trend core 25 markets age 15+) O2 httpwwwstatisticbraincomattention-span-statistics Associated Press httpwwwonlinegraduateprogramscominstant-america2009 data

30 of global consumers agree

ldquoIf a new technology product is not simple to use I lose interest in itrdquo (+2 pts from 2010)

1 in 4 people abandon a web page that takes more than four seconds to load

50 of mobile phone users abandon a page if it doesnrsquot load in 10 seconds

8 million reduction of searches on Google when slowing the results by just 410th of a second

28 Proportion of words are read on an average web page (593 words)

27 minutes is the average length of single Internet video watched

copy GfK 2014| GfK DigiTension | September 23 2014 128

Roper Reports US Spring 2014 Q38 (top-2 box) Roper Reports Worldwide 2013 QJ1O2 (US filter 15+ top-2 box on 7-point scale)

Consumers Expect Real-timeInformation amp Brand Experiences

+ =of consumers expect to be able to access content regardless of the device or platform

77

42agree ldquoTo me it is important to always be reachable wherever I amrdquo

27agree ldquoI really need the shops amp services I use to be available at all timesrdquo

Google Glass observes and records the world

ldquo15 minutes for a quote is out of touchrdquo

7frac12 minutes could save you on car insurance

copy GfK 2014| GfK DigiTension | September 23 2014 129Roper Reports Worldwide 2013 (mixed mode core 25 countries) O4 O9

Super Connected Consumers whoManage the real-time world are Emerging

These active social media users are

of global consumers are Super Connected Consumers

Always on the lookout for new products services

Look for novelty fun even in

everyday items

Spends lots of time researching brands before making major purchases

Technology empowersthem to do this

Greater propensity to switch if dissatisfied with

product service

More likely to have switched from name brands to less

expensive alternatives

More likely to used money-saving strategies

to get the best deal

True in developing as well as developed

markets

17

copy GfK 2014| GfK DigiTension | September 23 2014 130Roper Reports US 2012 Fall Core Q10 11 (online) RRUS 2000-1 Q92 93 (in-person)

Americans continue showing a greater openness and desire towards automation

A car that drives for you when you donrsquot feel like driving

Robots that do household tasks like cleaning amp cooking

Refrigerators that re-order groceries for you

4932

2000 2012

4635

3124

copy GfK 2014| GfK DigiTension | September 23 2014 131

Time saving solutions are the most critical

What is innovation to you

Easier way of doing something (78)

Faster way of doing something (72)

Something I didnrsquot know I needed (44)

Something that my friends will notice (29)

Roper Reports US 2013 February (Telecell) Q4

copy GfK 2014| GfK DigiTension | September 23 2014 132

NEST Most people leave the house at one temperature and forget to change it So Nest learns your schedule programs itself and can be controlled from your phone Teach it well and Nest can lower your heating and cooling bills up to 20

Devices get smarter and more interconnected as we move toward the lsquoInternet of Thingsrsquo

Automation

Coordination

Roomba

httpnestcomliving-with-nest

Computer-controlled sensors find open parking spaces based on their estimation of the proximity of other vehicles Once an open space is detected it directs the vehicles steering wheel to parallel park the car The driver controls the speed of the car via the gas and brake pedals the maneuvering of the vehicle into the parking space is done by the car itself

httponlinewsjcomarticleSB10001424052748703734504575125883649914708html

Anticipation

The ldquoInternet of Thingsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 133

Anticipated Actions | Nissan Paint

>

copy GfK 2014| GfK DigiTension | September 23 2014 134

Email kathysheehangfkcom

bloggfkcom

Mobile

Blog

M +1 212 464 7972

copy GfK 2014| GfK DigiTension | September 23 2014 135

  • Slide 1
  • Slide 2
  • GfK digitension
  • Slide 4
  • Integration is key for delivering true richness
  • Our new organisation model research skills versus industry e
  • Connecting the dots
  • Slide 8
  • A fast changing consumer driven digital age
  • The explosion of digital devices and internet accessibility hav
  • And consumers expect brands to fit their flexible always conne
  • With consumerrsquos fast adoption of social media everything is mor
  • As a result purchase pathways can be extremely complex
  • We have integrated these new evolutions in our RampD and research
  • Slide 15
  • Exploring the mobile web and the people who use ithellip
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Event app
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Slide 58
  • Slide 59
  • Introduction
  • Slide 61
  • Chicken
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Getting to me
  • Slide 110
  • 2014| A new world of hyper-personalization
  • 2014 | A world of worry about personal future
  • Expenditures become extensions of experience
  • A world that seems increasingly against me
  • Getting to Me | A Narrowing Focus
  • Breaking away from the crowd
  • A growing focus on intimacy
  • A new social calculus
  • Personal fulfillment is a rising priority
  • Others are a declining priority
  • The drive will be toward accelerated intimacy
  • See The Future - Innovation Opportunity Area 1 | Bio-design
  • Slide 123
  • Alzheimers Ecuador Making it personal
  • Slide 125
  • Consumers increasingly ldquodoing morerdquo
  • Attention spans are decreasing
  • Consumers Expect Real-time Information amp Brand Experiences
  • Super Connected Consumers who Manage the real-time world are Em
  • Americans continue showing a greater openness and desire toward
  • Time saving solutions are the most critical
  • Slide 132
  • Anticipated Actions | Nissan Paint
  • Slide 134
  • Slide 135
Page 97: Presentatie plenair 1 - Jef Staes, Kathy Sheehan

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Believers only

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We need Organic Evolution

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

OrganicEvolution

CREATORS

PIONEERS

FOLLOWERSSETTLERS

MISSIONING

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The most important word

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

3D-RESPECT

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Our Consensus Modelhas to change into a

ldquoRespectfulrdquo Conflict Model

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The second most important sticker

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

0032 472 61 71 51

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

copy GfK 2014| GfK DigiTension | September 23 2014 109

GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen

Kathy Sheehan | kathysheehangfkcom

copy GfK 2014| GfK DigiTension | September 23 2014 110

ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo

--- GfK Consumer Trends

the future of a marketrdquo

GfK Consumer Trends

copy GfK 2014| GfK DigiTension | September 23 2014 111

2014| A new world of hyper-personalization

copy GfK 2014| GfK DigiTension | September 23 2014 112

ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0

2014 | A world of worry about personal future

In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student

says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times

copy GfK 2014| GfK DigiTension | September 23 2014 113

ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter

Expenditures become extensions of experience

ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that

speak to you and will remain in your liferdquo

copy GfK 2014| GfK DigiTension | September 23 2014 114

A world that seems increasingly against me

Riots in Sweden

Political amp economic turmoil in Middle East

New questions about strength of Chinarsquos

long-bullish economyProtests in Brazil

Nothing is secret Nothing is private

Protests in Turkey

copy GfK 2014| GfK DigiTension | September 23 2014 115

Getting to Me | A Narrowing Focus

copy GfK 2014| GfK DigiTension | September 23 2014 116

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2

Breaking away from the crowd

-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average

globally versus 91 hours in 2009)

-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)

copy GfK 2014| GfK DigiTension | September 23 2014 117

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1

A growing focus on intimacy

ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value

+6 ranks from 2008 12 among 54 Personal Values

copy GfK 2014| GfK DigiTension | September 23 2014 118

A new social calculus

Asset In this crazy stressful world you have to focus on the things that

keep you on track and happy

Liability Too much time is wasted on things that arenrsquot important ndash who

really needs 900 ldquofriendsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 119

Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

Personal fulfillment is a rising priority

ExcitementldquoHaving stimulating experiencesrdquo

Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)

IndividualityldquoBeing different from othersrdquo

+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)

Curiosity ldquoWanting to explore and learn about new thingsrdquo

+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)

+6 +7

+8

copy GfK 2014| GfK DigiTension | September 23 2014 120

Others are a declining priority

-5-8

-4

Social stability ldquoSeeking stability of societyrdquo

Globally -8 to 29

Helpfulness ldquoMaking the effort to assist othersrdquo

-5 to 30

Friendship ldquoHaving close supportive friendsrdquo

-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

-11

Respecting AncestorsldquoSeeking stability of societyrdquo

Globally -11 ranks from 2008 to 28 today

copy GfK 2014| GfK DigiTension | September 23 2014 121

The drive will be toward accelerated intimacy

ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my

right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo

ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013

copy GfK 2014| GfK DigiTension | September 23 2014 122

See The Future - Innovation Opportunity Area 1 | Bio-design

Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions

copy GfK 2014| GfK DigiTension | September 23 2014 123

Three vectors exploring increasingly complex bio-data

Measure Me

Sense Me

Be Me

DNA-based skin care program

Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points

Cortex3D printing of customized exo-casts

Tissue regenerationAllows for custom reconstruction of body parts

Glybera ndash 2012First gene therapy treatment approved by European Commission

SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions

Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state

TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants

copy GfK 2014| GfK DigiTension | September 23 2014 124

Alzheimers Ecuador Making it personal

124

>

copy GfK 2014| GfK DigiTension | September 23 2014 125

Multi-tasking lifestyles and growing comfort with automation drive consumers to seek out solutions that anticipate plan and execute increasingly complex decision-making tasks using a variety of personal social and behavioral inputs

See The Future - Innovation Opportunity Area 2 | Anticipated Lifestyle

copy GfK 2014| GfK DigiTension | September 23 2014 126Roper Reports Worldwide 2008 and 2013 (short trend core 25 markets) QB2

Shop groceries Cooking for fun Eat on the go Planmanage finances

Home DIY Gardeningyardwork

62

42

21 23

14 16

70

51

30 30

19 19

2008 2013

Consumers increasingly ldquodoing morerdquo

globally who engaged in activity weekly or more often

copy GfK 2014| GfK DigiTension | September 23 2014 127

Attention spans are decreasing

Roper Reports Worldwide 2013 (mixed-mode trend core 25 markets age 15+) O2 httpwwwstatisticbraincomattention-span-statistics Associated Press httpwwwonlinegraduateprogramscominstant-america2009 data

30 of global consumers agree

ldquoIf a new technology product is not simple to use I lose interest in itrdquo (+2 pts from 2010)

1 in 4 people abandon a web page that takes more than four seconds to load

50 of mobile phone users abandon a page if it doesnrsquot load in 10 seconds

8 million reduction of searches on Google when slowing the results by just 410th of a second

28 Proportion of words are read on an average web page (593 words)

27 minutes is the average length of single Internet video watched

copy GfK 2014| GfK DigiTension | September 23 2014 128

Roper Reports US Spring 2014 Q38 (top-2 box) Roper Reports Worldwide 2013 QJ1O2 (US filter 15+ top-2 box on 7-point scale)

Consumers Expect Real-timeInformation amp Brand Experiences

+ =of consumers expect to be able to access content regardless of the device or platform

77

42agree ldquoTo me it is important to always be reachable wherever I amrdquo

27agree ldquoI really need the shops amp services I use to be available at all timesrdquo

Google Glass observes and records the world

ldquo15 minutes for a quote is out of touchrdquo

7frac12 minutes could save you on car insurance

copy GfK 2014| GfK DigiTension | September 23 2014 129Roper Reports Worldwide 2013 (mixed mode core 25 countries) O4 O9

Super Connected Consumers whoManage the real-time world are Emerging

These active social media users are

of global consumers are Super Connected Consumers

Always on the lookout for new products services

Look for novelty fun even in

everyday items

Spends lots of time researching brands before making major purchases

Technology empowersthem to do this

Greater propensity to switch if dissatisfied with

product service

More likely to have switched from name brands to less

expensive alternatives

More likely to used money-saving strategies

to get the best deal

True in developing as well as developed

markets

17

copy GfK 2014| GfK DigiTension | September 23 2014 130Roper Reports US 2012 Fall Core Q10 11 (online) RRUS 2000-1 Q92 93 (in-person)

Americans continue showing a greater openness and desire towards automation

A car that drives for you when you donrsquot feel like driving

Robots that do household tasks like cleaning amp cooking

Refrigerators that re-order groceries for you

4932

2000 2012

4635

3124

copy GfK 2014| GfK DigiTension | September 23 2014 131

Time saving solutions are the most critical

What is innovation to you

Easier way of doing something (78)

Faster way of doing something (72)

Something I didnrsquot know I needed (44)

Something that my friends will notice (29)

Roper Reports US 2013 February (Telecell) Q4

copy GfK 2014| GfK DigiTension | September 23 2014 132

NEST Most people leave the house at one temperature and forget to change it So Nest learns your schedule programs itself and can be controlled from your phone Teach it well and Nest can lower your heating and cooling bills up to 20

Devices get smarter and more interconnected as we move toward the lsquoInternet of Thingsrsquo

Automation

Coordination

Roomba

httpnestcomliving-with-nest

Computer-controlled sensors find open parking spaces based on their estimation of the proximity of other vehicles Once an open space is detected it directs the vehicles steering wheel to parallel park the car The driver controls the speed of the car via the gas and brake pedals the maneuvering of the vehicle into the parking space is done by the car itself

httponlinewsjcomarticleSB10001424052748703734504575125883649914708html

Anticipation

The ldquoInternet of Thingsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 133

Anticipated Actions | Nissan Paint

>

copy GfK 2014| GfK DigiTension | September 23 2014 134

Email kathysheehangfkcom

bloggfkcom

Mobile

Blog

M +1 212 464 7972

copy GfK 2014| GfK DigiTension | September 23 2014 135

  • Slide 1
  • Slide 2
  • GfK digitension
  • Slide 4
  • Integration is key for delivering true richness
  • Our new organisation model research skills versus industry e
  • Connecting the dots
  • Slide 8
  • A fast changing consumer driven digital age
  • The explosion of digital devices and internet accessibility hav
  • And consumers expect brands to fit their flexible always conne
  • With consumerrsquos fast adoption of social media everything is mor
  • As a result purchase pathways can be extremely complex
  • We have integrated these new evolutions in our RampD and research
  • Slide 15
  • Exploring the mobile web and the people who use ithellip
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Event app
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Slide 58
  • Slide 59
  • Introduction
  • Slide 61
  • Chicken
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Getting to me
  • Slide 110
  • 2014| A new world of hyper-personalization
  • 2014 | A world of worry about personal future
  • Expenditures become extensions of experience
  • A world that seems increasingly against me
  • Getting to Me | A Narrowing Focus
  • Breaking away from the crowd
  • A growing focus on intimacy
  • A new social calculus
  • Personal fulfillment is a rising priority
  • Others are a declining priority
  • The drive will be toward accelerated intimacy
  • See The Future - Innovation Opportunity Area 1 | Bio-design
  • Slide 123
  • Alzheimers Ecuador Making it personal
  • Slide 125
  • Consumers increasingly ldquodoing morerdquo
  • Attention spans are decreasing
  • Consumers Expect Real-time Information amp Brand Experiences
  • Super Connected Consumers who Manage the real-time world are Em
  • Americans continue showing a greater openness and desire toward
  • Time saving solutions are the most critical
  • Slide 132
  • Anticipated Actions | Nissan Paint
  • Slide 134
  • Slide 135
Page 98: Presentatie plenair 1 - Jef Staes, Kathy Sheehan

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

We need Organic Evolution

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

OrganicEvolution

CREATORS

PIONEERS

FOLLOWERSSETTLERS

MISSIONING

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The most important word

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

3D-RESPECT

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Our Consensus Modelhas to change into a

ldquoRespectfulrdquo Conflict Model

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The second most important sticker

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

0032 472 61 71 51

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

copy GfK 2014| GfK DigiTension | September 23 2014 109

GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen

Kathy Sheehan | kathysheehangfkcom

copy GfK 2014| GfK DigiTension | September 23 2014 110

ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo

--- GfK Consumer Trends

the future of a marketrdquo

GfK Consumer Trends

copy GfK 2014| GfK DigiTension | September 23 2014 111

2014| A new world of hyper-personalization

copy GfK 2014| GfK DigiTension | September 23 2014 112

ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0

2014 | A world of worry about personal future

In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student

says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times

copy GfK 2014| GfK DigiTension | September 23 2014 113

ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter

Expenditures become extensions of experience

ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that

speak to you and will remain in your liferdquo

copy GfK 2014| GfK DigiTension | September 23 2014 114

A world that seems increasingly against me

Riots in Sweden

Political amp economic turmoil in Middle East

New questions about strength of Chinarsquos

long-bullish economyProtests in Brazil

Nothing is secret Nothing is private

Protests in Turkey

copy GfK 2014| GfK DigiTension | September 23 2014 115

Getting to Me | A Narrowing Focus

copy GfK 2014| GfK DigiTension | September 23 2014 116

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2

Breaking away from the crowd

-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average

globally versus 91 hours in 2009)

-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)

copy GfK 2014| GfK DigiTension | September 23 2014 117

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1

A growing focus on intimacy

ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value

+6 ranks from 2008 12 among 54 Personal Values

copy GfK 2014| GfK DigiTension | September 23 2014 118

A new social calculus

Asset In this crazy stressful world you have to focus on the things that

keep you on track and happy

Liability Too much time is wasted on things that arenrsquot important ndash who

really needs 900 ldquofriendsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 119

Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

Personal fulfillment is a rising priority

ExcitementldquoHaving stimulating experiencesrdquo

Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)

IndividualityldquoBeing different from othersrdquo

+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)

Curiosity ldquoWanting to explore and learn about new thingsrdquo

+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)

+6 +7

+8

copy GfK 2014| GfK DigiTension | September 23 2014 120

Others are a declining priority

-5-8

-4

Social stability ldquoSeeking stability of societyrdquo

Globally -8 to 29

Helpfulness ldquoMaking the effort to assist othersrdquo

-5 to 30

Friendship ldquoHaving close supportive friendsrdquo

-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

-11

Respecting AncestorsldquoSeeking stability of societyrdquo

Globally -11 ranks from 2008 to 28 today

copy GfK 2014| GfK DigiTension | September 23 2014 121

The drive will be toward accelerated intimacy

ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my

right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo

ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013

copy GfK 2014| GfK DigiTension | September 23 2014 122

See The Future - Innovation Opportunity Area 1 | Bio-design

Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions

copy GfK 2014| GfK DigiTension | September 23 2014 123

Three vectors exploring increasingly complex bio-data

Measure Me

Sense Me

Be Me

DNA-based skin care program

Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points

Cortex3D printing of customized exo-casts

Tissue regenerationAllows for custom reconstruction of body parts

Glybera ndash 2012First gene therapy treatment approved by European Commission

SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions

Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state

TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants

copy GfK 2014| GfK DigiTension | September 23 2014 124

Alzheimers Ecuador Making it personal

124

>

copy GfK 2014| GfK DigiTension | September 23 2014 125

Multi-tasking lifestyles and growing comfort with automation drive consumers to seek out solutions that anticipate plan and execute increasingly complex decision-making tasks using a variety of personal social and behavioral inputs

See The Future - Innovation Opportunity Area 2 | Anticipated Lifestyle

copy GfK 2014| GfK DigiTension | September 23 2014 126Roper Reports Worldwide 2008 and 2013 (short trend core 25 markets) QB2

Shop groceries Cooking for fun Eat on the go Planmanage finances

Home DIY Gardeningyardwork

62

42

21 23

14 16

70

51

30 30

19 19

2008 2013

Consumers increasingly ldquodoing morerdquo

globally who engaged in activity weekly or more often

copy GfK 2014| GfK DigiTension | September 23 2014 127

Attention spans are decreasing

Roper Reports Worldwide 2013 (mixed-mode trend core 25 markets age 15+) O2 httpwwwstatisticbraincomattention-span-statistics Associated Press httpwwwonlinegraduateprogramscominstant-america2009 data

30 of global consumers agree

ldquoIf a new technology product is not simple to use I lose interest in itrdquo (+2 pts from 2010)

1 in 4 people abandon a web page that takes more than four seconds to load

50 of mobile phone users abandon a page if it doesnrsquot load in 10 seconds

8 million reduction of searches on Google when slowing the results by just 410th of a second

28 Proportion of words are read on an average web page (593 words)

27 minutes is the average length of single Internet video watched

copy GfK 2014| GfK DigiTension | September 23 2014 128

Roper Reports US Spring 2014 Q38 (top-2 box) Roper Reports Worldwide 2013 QJ1O2 (US filter 15+ top-2 box on 7-point scale)

Consumers Expect Real-timeInformation amp Brand Experiences

+ =of consumers expect to be able to access content regardless of the device or platform

77

42agree ldquoTo me it is important to always be reachable wherever I amrdquo

27agree ldquoI really need the shops amp services I use to be available at all timesrdquo

Google Glass observes and records the world

ldquo15 minutes for a quote is out of touchrdquo

7frac12 minutes could save you on car insurance

copy GfK 2014| GfK DigiTension | September 23 2014 129Roper Reports Worldwide 2013 (mixed mode core 25 countries) O4 O9

Super Connected Consumers whoManage the real-time world are Emerging

These active social media users are

of global consumers are Super Connected Consumers

Always on the lookout for new products services

Look for novelty fun even in

everyday items

Spends lots of time researching brands before making major purchases

Technology empowersthem to do this

Greater propensity to switch if dissatisfied with

product service

More likely to have switched from name brands to less

expensive alternatives

More likely to used money-saving strategies

to get the best deal

True in developing as well as developed

markets

17

copy GfK 2014| GfK DigiTension | September 23 2014 130Roper Reports US 2012 Fall Core Q10 11 (online) RRUS 2000-1 Q92 93 (in-person)

Americans continue showing a greater openness and desire towards automation

A car that drives for you when you donrsquot feel like driving

Robots that do household tasks like cleaning amp cooking

Refrigerators that re-order groceries for you

4932

2000 2012

4635

3124

copy GfK 2014| GfK DigiTension | September 23 2014 131

Time saving solutions are the most critical

What is innovation to you

Easier way of doing something (78)

Faster way of doing something (72)

Something I didnrsquot know I needed (44)

Something that my friends will notice (29)

Roper Reports US 2013 February (Telecell) Q4

copy GfK 2014| GfK DigiTension | September 23 2014 132

NEST Most people leave the house at one temperature and forget to change it So Nest learns your schedule programs itself and can be controlled from your phone Teach it well and Nest can lower your heating and cooling bills up to 20

Devices get smarter and more interconnected as we move toward the lsquoInternet of Thingsrsquo

Automation

Coordination

Roomba

httpnestcomliving-with-nest

Computer-controlled sensors find open parking spaces based on their estimation of the proximity of other vehicles Once an open space is detected it directs the vehicles steering wheel to parallel park the car The driver controls the speed of the car via the gas and brake pedals the maneuvering of the vehicle into the parking space is done by the car itself

httponlinewsjcomarticleSB10001424052748703734504575125883649914708html

Anticipation

The ldquoInternet of Thingsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 133

Anticipated Actions | Nissan Paint

>

copy GfK 2014| GfK DigiTension | September 23 2014 134

Email kathysheehangfkcom

bloggfkcom

Mobile

Blog

M +1 212 464 7972

copy GfK 2014| GfK DigiTension | September 23 2014 135

  • Slide 1
  • Slide 2
  • GfK digitension
  • Slide 4
  • Integration is key for delivering true richness
  • Our new organisation model research skills versus industry e
  • Connecting the dots
  • Slide 8
  • A fast changing consumer driven digital age
  • The explosion of digital devices and internet accessibility hav
  • And consumers expect brands to fit their flexible always conne
  • With consumerrsquos fast adoption of social media everything is mor
  • As a result purchase pathways can be extremely complex
  • We have integrated these new evolutions in our RampD and research
  • Slide 15
  • Exploring the mobile web and the people who use ithellip
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Event app
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Slide 58
  • Slide 59
  • Introduction
  • Slide 61
  • Chicken
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Getting to me
  • Slide 110
  • 2014| A new world of hyper-personalization
  • 2014 | A world of worry about personal future
  • Expenditures become extensions of experience
  • A world that seems increasingly against me
  • Getting to Me | A Narrowing Focus
  • Breaking away from the crowd
  • A growing focus on intimacy
  • A new social calculus
  • Personal fulfillment is a rising priority
  • Others are a declining priority
  • The drive will be toward accelerated intimacy
  • See The Future - Innovation Opportunity Area 1 | Bio-design
  • Slide 123
  • Alzheimers Ecuador Making it personal
  • Slide 125
  • Consumers increasingly ldquodoing morerdquo
  • Attention spans are decreasing
  • Consumers Expect Real-time Information amp Brand Experiences
  • Super Connected Consumers who Manage the real-time world are Em
  • Americans continue showing a greater openness and desire toward
  • Time saving solutions are the most critical
  • Slide 132
  • Anticipated Actions | Nissan Paint
  • Slide 134
  • Slide 135
Page 99: Presentatie plenair 1 - Jef Staes, Kathy Sheehan

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

OrganicEvolution

CREATORS

PIONEERS

FOLLOWERSSETTLERS

MISSIONING

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The most important word

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

3D-RESPECT

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Our Consensus Modelhas to change into a

ldquoRespectfulrdquo Conflict Model

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The second most important sticker

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

0032 472 61 71 51

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

copy GfK 2014| GfK DigiTension | September 23 2014 109

GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen

Kathy Sheehan | kathysheehangfkcom

copy GfK 2014| GfK DigiTension | September 23 2014 110

ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo

--- GfK Consumer Trends

the future of a marketrdquo

GfK Consumer Trends

copy GfK 2014| GfK DigiTension | September 23 2014 111

2014| A new world of hyper-personalization

copy GfK 2014| GfK DigiTension | September 23 2014 112

ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0

2014 | A world of worry about personal future

In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student

says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times

copy GfK 2014| GfK DigiTension | September 23 2014 113

ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter

Expenditures become extensions of experience

ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that

speak to you and will remain in your liferdquo

copy GfK 2014| GfK DigiTension | September 23 2014 114

A world that seems increasingly against me

Riots in Sweden

Political amp economic turmoil in Middle East

New questions about strength of Chinarsquos

long-bullish economyProtests in Brazil

Nothing is secret Nothing is private

Protests in Turkey

copy GfK 2014| GfK DigiTension | September 23 2014 115

Getting to Me | A Narrowing Focus

copy GfK 2014| GfK DigiTension | September 23 2014 116

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2

Breaking away from the crowd

-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average

globally versus 91 hours in 2009)

-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)

copy GfK 2014| GfK DigiTension | September 23 2014 117

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1

A growing focus on intimacy

ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value

+6 ranks from 2008 12 among 54 Personal Values

copy GfK 2014| GfK DigiTension | September 23 2014 118

A new social calculus

Asset In this crazy stressful world you have to focus on the things that

keep you on track and happy

Liability Too much time is wasted on things that arenrsquot important ndash who

really needs 900 ldquofriendsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 119

Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

Personal fulfillment is a rising priority

ExcitementldquoHaving stimulating experiencesrdquo

Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)

IndividualityldquoBeing different from othersrdquo

+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)

Curiosity ldquoWanting to explore and learn about new thingsrdquo

+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)

+6 +7

+8

copy GfK 2014| GfK DigiTension | September 23 2014 120

Others are a declining priority

-5-8

-4

Social stability ldquoSeeking stability of societyrdquo

Globally -8 to 29

Helpfulness ldquoMaking the effort to assist othersrdquo

-5 to 30

Friendship ldquoHaving close supportive friendsrdquo

-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

-11

Respecting AncestorsldquoSeeking stability of societyrdquo

Globally -11 ranks from 2008 to 28 today

copy GfK 2014| GfK DigiTension | September 23 2014 121

The drive will be toward accelerated intimacy

ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my

right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo

ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013

copy GfK 2014| GfK DigiTension | September 23 2014 122

See The Future - Innovation Opportunity Area 1 | Bio-design

Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions

copy GfK 2014| GfK DigiTension | September 23 2014 123

Three vectors exploring increasingly complex bio-data

Measure Me

Sense Me

Be Me

DNA-based skin care program

Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points

Cortex3D printing of customized exo-casts

Tissue regenerationAllows for custom reconstruction of body parts

Glybera ndash 2012First gene therapy treatment approved by European Commission

SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions

Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state

TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants

copy GfK 2014| GfK DigiTension | September 23 2014 124

Alzheimers Ecuador Making it personal

124

>

copy GfK 2014| GfK DigiTension | September 23 2014 125

Multi-tasking lifestyles and growing comfort with automation drive consumers to seek out solutions that anticipate plan and execute increasingly complex decision-making tasks using a variety of personal social and behavioral inputs

See The Future - Innovation Opportunity Area 2 | Anticipated Lifestyle

copy GfK 2014| GfK DigiTension | September 23 2014 126Roper Reports Worldwide 2008 and 2013 (short trend core 25 markets) QB2

Shop groceries Cooking for fun Eat on the go Planmanage finances

Home DIY Gardeningyardwork

62

42

21 23

14 16

70

51

30 30

19 19

2008 2013

Consumers increasingly ldquodoing morerdquo

globally who engaged in activity weekly or more often

copy GfK 2014| GfK DigiTension | September 23 2014 127

Attention spans are decreasing

Roper Reports Worldwide 2013 (mixed-mode trend core 25 markets age 15+) O2 httpwwwstatisticbraincomattention-span-statistics Associated Press httpwwwonlinegraduateprogramscominstant-america2009 data

30 of global consumers agree

ldquoIf a new technology product is not simple to use I lose interest in itrdquo (+2 pts from 2010)

1 in 4 people abandon a web page that takes more than four seconds to load

50 of mobile phone users abandon a page if it doesnrsquot load in 10 seconds

8 million reduction of searches on Google when slowing the results by just 410th of a second

28 Proportion of words are read on an average web page (593 words)

27 minutes is the average length of single Internet video watched

copy GfK 2014| GfK DigiTension | September 23 2014 128

Roper Reports US Spring 2014 Q38 (top-2 box) Roper Reports Worldwide 2013 QJ1O2 (US filter 15+ top-2 box on 7-point scale)

Consumers Expect Real-timeInformation amp Brand Experiences

+ =of consumers expect to be able to access content regardless of the device or platform

77

42agree ldquoTo me it is important to always be reachable wherever I amrdquo

27agree ldquoI really need the shops amp services I use to be available at all timesrdquo

Google Glass observes and records the world

ldquo15 minutes for a quote is out of touchrdquo

7frac12 minutes could save you on car insurance

copy GfK 2014| GfK DigiTension | September 23 2014 129Roper Reports Worldwide 2013 (mixed mode core 25 countries) O4 O9

Super Connected Consumers whoManage the real-time world are Emerging

These active social media users are

of global consumers are Super Connected Consumers

Always on the lookout for new products services

Look for novelty fun even in

everyday items

Spends lots of time researching brands before making major purchases

Technology empowersthem to do this

Greater propensity to switch if dissatisfied with

product service

More likely to have switched from name brands to less

expensive alternatives

More likely to used money-saving strategies

to get the best deal

True in developing as well as developed

markets

17

copy GfK 2014| GfK DigiTension | September 23 2014 130Roper Reports US 2012 Fall Core Q10 11 (online) RRUS 2000-1 Q92 93 (in-person)

Americans continue showing a greater openness and desire towards automation

A car that drives for you when you donrsquot feel like driving

Robots that do household tasks like cleaning amp cooking

Refrigerators that re-order groceries for you

4932

2000 2012

4635

3124

copy GfK 2014| GfK DigiTension | September 23 2014 131

Time saving solutions are the most critical

What is innovation to you

Easier way of doing something (78)

Faster way of doing something (72)

Something I didnrsquot know I needed (44)

Something that my friends will notice (29)

Roper Reports US 2013 February (Telecell) Q4

copy GfK 2014| GfK DigiTension | September 23 2014 132

NEST Most people leave the house at one temperature and forget to change it So Nest learns your schedule programs itself and can be controlled from your phone Teach it well and Nest can lower your heating and cooling bills up to 20

Devices get smarter and more interconnected as we move toward the lsquoInternet of Thingsrsquo

Automation

Coordination

Roomba

httpnestcomliving-with-nest

Computer-controlled sensors find open parking spaces based on their estimation of the proximity of other vehicles Once an open space is detected it directs the vehicles steering wheel to parallel park the car The driver controls the speed of the car via the gas and brake pedals the maneuvering of the vehicle into the parking space is done by the car itself

httponlinewsjcomarticleSB10001424052748703734504575125883649914708html

Anticipation

The ldquoInternet of Thingsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 133

Anticipated Actions | Nissan Paint

>

copy GfK 2014| GfK DigiTension | September 23 2014 134

Email kathysheehangfkcom

bloggfkcom

Mobile

Blog

M +1 212 464 7972

copy GfK 2014| GfK DigiTension | September 23 2014 135

  • Slide 1
  • Slide 2
  • GfK digitension
  • Slide 4
  • Integration is key for delivering true richness
  • Our new organisation model research skills versus industry e
  • Connecting the dots
  • Slide 8
  • A fast changing consumer driven digital age
  • The explosion of digital devices and internet accessibility hav
  • And consumers expect brands to fit their flexible always conne
  • With consumerrsquos fast adoption of social media everything is mor
  • As a result purchase pathways can be extremely complex
  • We have integrated these new evolutions in our RampD and research
  • Slide 15
  • Exploring the mobile web and the people who use ithellip
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Event app
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Slide 58
  • Slide 59
  • Introduction
  • Slide 61
  • Chicken
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Getting to me
  • Slide 110
  • 2014| A new world of hyper-personalization
  • 2014 | A world of worry about personal future
  • Expenditures become extensions of experience
  • A world that seems increasingly against me
  • Getting to Me | A Narrowing Focus
  • Breaking away from the crowd
  • A growing focus on intimacy
  • A new social calculus
  • Personal fulfillment is a rising priority
  • Others are a declining priority
  • The drive will be toward accelerated intimacy
  • See The Future - Innovation Opportunity Area 1 | Bio-design
  • Slide 123
  • Alzheimers Ecuador Making it personal
  • Slide 125
  • Consumers increasingly ldquodoing morerdquo
  • Attention spans are decreasing
  • Consumers Expect Real-time Information amp Brand Experiences
  • Super Connected Consumers who Manage the real-time world are Em
  • Americans continue showing a greater openness and desire toward
  • Time saving solutions are the most critical
  • Slide 132
  • Anticipated Actions | Nissan Paint
  • Slide 134
  • Slide 135
Page 100: Presentatie plenair 1 - Jef Staes, Kathy Sheehan

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The most important word

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

3D-RESPECT

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Our Consensus Modelhas to change into a

ldquoRespectfulrdquo Conflict Model

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The second most important sticker

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

0032 472 61 71 51

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

copy GfK 2014| GfK DigiTension | September 23 2014 109

GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen

Kathy Sheehan | kathysheehangfkcom

copy GfK 2014| GfK DigiTension | September 23 2014 110

ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo

--- GfK Consumer Trends

the future of a marketrdquo

GfK Consumer Trends

copy GfK 2014| GfK DigiTension | September 23 2014 111

2014| A new world of hyper-personalization

copy GfK 2014| GfK DigiTension | September 23 2014 112

ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0

2014 | A world of worry about personal future

In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student

says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times

copy GfK 2014| GfK DigiTension | September 23 2014 113

ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter

Expenditures become extensions of experience

ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that

speak to you and will remain in your liferdquo

copy GfK 2014| GfK DigiTension | September 23 2014 114

A world that seems increasingly against me

Riots in Sweden

Political amp economic turmoil in Middle East

New questions about strength of Chinarsquos

long-bullish economyProtests in Brazil

Nothing is secret Nothing is private

Protests in Turkey

copy GfK 2014| GfK DigiTension | September 23 2014 115

Getting to Me | A Narrowing Focus

copy GfK 2014| GfK DigiTension | September 23 2014 116

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2

Breaking away from the crowd

-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average

globally versus 91 hours in 2009)

-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)

copy GfK 2014| GfK DigiTension | September 23 2014 117

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1

A growing focus on intimacy

ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value

+6 ranks from 2008 12 among 54 Personal Values

copy GfK 2014| GfK DigiTension | September 23 2014 118

A new social calculus

Asset In this crazy stressful world you have to focus on the things that

keep you on track and happy

Liability Too much time is wasted on things that arenrsquot important ndash who

really needs 900 ldquofriendsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 119

Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

Personal fulfillment is a rising priority

ExcitementldquoHaving stimulating experiencesrdquo

Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)

IndividualityldquoBeing different from othersrdquo

+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)

Curiosity ldquoWanting to explore and learn about new thingsrdquo

+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)

+6 +7

+8

copy GfK 2014| GfK DigiTension | September 23 2014 120

Others are a declining priority

-5-8

-4

Social stability ldquoSeeking stability of societyrdquo

Globally -8 to 29

Helpfulness ldquoMaking the effort to assist othersrdquo

-5 to 30

Friendship ldquoHaving close supportive friendsrdquo

-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

-11

Respecting AncestorsldquoSeeking stability of societyrdquo

Globally -11 ranks from 2008 to 28 today

copy GfK 2014| GfK DigiTension | September 23 2014 121

The drive will be toward accelerated intimacy

ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my

right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo

ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013

copy GfK 2014| GfK DigiTension | September 23 2014 122

See The Future - Innovation Opportunity Area 1 | Bio-design

Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions

copy GfK 2014| GfK DigiTension | September 23 2014 123

Three vectors exploring increasingly complex bio-data

Measure Me

Sense Me

Be Me

DNA-based skin care program

Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points

Cortex3D printing of customized exo-casts

Tissue regenerationAllows for custom reconstruction of body parts

Glybera ndash 2012First gene therapy treatment approved by European Commission

SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions

Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state

TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants

copy GfK 2014| GfK DigiTension | September 23 2014 124

Alzheimers Ecuador Making it personal

124

>

copy GfK 2014| GfK DigiTension | September 23 2014 125

Multi-tasking lifestyles and growing comfort with automation drive consumers to seek out solutions that anticipate plan and execute increasingly complex decision-making tasks using a variety of personal social and behavioral inputs

See The Future - Innovation Opportunity Area 2 | Anticipated Lifestyle

copy GfK 2014| GfK DigiTension | September 23 2014 126Roper Reports Worldwide 2008 and 2013 (short trend core 25 markets) QB2

Shop groceries Cooking for fun Eat on the go Planmanage finances

Home DIY Gardeningyardwork

62

42

21 23

14 16

70

51

30 30

19 19

2008 2013

Consumers increasingly ldquodoing morerdquo

globally who engaged in activity weekly or more often

copy GfK 2014| GfK DigiTension | September 23 2014 127

Attention spans are decreasing

Roper Reports Worldwide 2013 (mixed-mode trend core 25 markets age 15+) O2 httpwwwstatisticbraincomattention-span-statistics Associated Press httpwwwonlinegraduateprogramscominstant-america2009 data

30 of global consumers agree

ldquoIf a new technology product is not simple to use I lose interest in itrdquo (+2 pts from 2010)

1 in 4 people abandon a web page that takes more than four seconds to load

50 of mobile phone users abandon a page if it doesnrsquot load in 10 seconds

8 million reduction of searches on Google when slowing the results by just 410th of a second

28 Proportion of words are read on an average web page (593 words)

27 minutes is the average length of single Internet video watched

copy GfK 2014| GfK DigiTension | September 23 2014 128

Roper Reports US Spring 2014 Q38 (top-2 box) Roper Reports Worldwide 2013 QJ1O2 (US filter 15+ top-2 box on 7-point scale)

Consumers Expect Real-timeInformation amp Brand Experiences

+ =of consumers expect to be able to access content regardless of the device or platform

77

42agree ldquoTo me it is important to always be reachable wherever I amrdquo

27agree ldquoI really need the shops amp services I use to be available at all timesrdquo

Google Glass observes and records the world

ldquo15 minutes for a quote is out of touchrdquo

7frac12 minutes could save you on car insurance

copy GfK 2014| GfK DigiTension | September 23 2014 129Roper Reports Worldwide 2013 (mixed mode core 25 countries) O4 O9

Super Connected Consumers whoManage the real-time world are Emerging

These active social media users are

of global consumers are Super Connected Consumers

Always on the lookout for new products services

Look for novelty fun even in

everyday items

Spends lots of time researching brands before making major purchases

Technology empowersthem to do this

Greater propensity to switch if dissatisfied with

product service

More likely to have switched from name brands to less

expensive alternatives

More likely to used money-saving strategies

to get the best deal

True in developing as well as developed

markets

17

copy GfK 2014| GfK DigiTension | September 23 2014 130Roper Reports US 2012 Fall Core Q10 11 (online) RRUS 2000-1 Q92 93 (in-person)

Americans continue showing a greater openness and desire towards automation

A car that drives for you when you donrsquot feel like driving

Robots that do household tasks like cleaning amp cooking

Refrigerators that re-order groceries for you

4932

2000 2012

4635

3124

copy GfK 2014| GfK DigiTension | September 23 2014 131

Time saving solutions are the most critical

What is innovation to you

Easier way of doing something (78)

Faster way of doing something (72)

Something I didnrsquot know I needed (44)

Something that my friends will notice (29)

Roper Reports US 2013 February (Telecell) Q4

copy GfK 2014| GfK DigiTension | September 23 2014 132

NEST Most people leave the house at one temperature and forget to change it So Nest learns your schedule programs itself and can be controlled from your phone Teach it well and Nest can lower your heating and cooling bills up to 20

Devices get smarter and more interconnected as we move toward the lsquoInternet of Thingsrsquo

Automation

Coordination

Roomba

httpnestcomliving-with-nest

Computer-controlled sensors find open parking spaces based on their estimation of the proximity of other vehicles Once an open space is detected it directs the vehicles steering wheel to parallel park the car The driver controls the speed of the car via the gas and brake pedals the maneuvering of the vehicle into the parking space is done by the car itself

httponlinewsjcomarticleSB10001424052748703734504575125883649914708html

Anticipation

The ldquoInternet of Thingsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 133

Anticipated Actions | Nissan Paint

>

copy GfK 2014| GfK DigiTension | September 23 2014 134

Email kathysheehangfkcom

bloggfkcom

Mobile

Blog

M +1 212 464 7972

copy GfK 2014| GfK DigiTension | September 23 2014 135

  • Slide 1
  • Slide 2
  • GfK digitension
  • Slide 4
  • Integration is key for delivering true richness
  • Our new organisation model research skills versus industry e
  • Connecting the dots
  • Slide 8
  • A fast changing consumer driven digital age
  • The explosion of digital devices and internet accessibility hav
  • And consumers expect brands to fit their flexible always conne
  • With consumerrsquos fast adoption of social media everything is mor
  • As a result purchase pathways can be extremely complex
  • We have integrated these new evolutions in our RampD and research
  • Slide 15
  • Exploring the mobile web and the people who use ithellip
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Event app
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Slide 58
  • Slide 59
  • Introduction
  • Slide 61
  • Chicken
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Getting to me
  • Slide 110
  • 2014| A new world of hyper-personalization
  • 2014 | A world of worry about personal future
  • Expenditures become extensions of experience
  • A world that seems increasingly against me
  • Getting to Me | A Narrowing Focus
  • Breaking away from the crowd
  • A growing focus on intimacy
  • A new social calculus
  • Personal fulfillment is a rising priority
  • Others are a declining priority
  • The drive will be toward accelerated intimacy
  • See The Future - Innovation Opportunity Area 1 | Bio-design
  • Slide 123
  • Alzheimers Ecuador Making it personal
  • Slide 125
  • Consumers increasingly ldquodoing morerdquo
  • Attention spans are decreasing
  • Consumers Expect Real-time Information amp Brand Experiences
  • Super Connected Consumers who Manage the real-time world are Em
  • Americans continue showing a greater openness and desire toward
  • Time saving solutions are the most critical
  • Slide 132
  • Anticipated Actions | Nissan Paint
  • Slide 134
  • Slide 135
Page 101: Presentatie plenair 1 - Jef Staes, Kathy Sheehan

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

3D-RESPECT

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Our Consensus Modelhas to change into a

ldquoRespectfulrdquo Conflict Model

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The second most important sticker

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

0032 472 61 71 51

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

copy GfK 2014| GfK DigiTension | September 23 2014 109

GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen

Kathy Sheehan | kathysheehangfkcom

copy GfK 2014| GfK DigiTension | September 23 2014 110

ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo

--- GfK Consumer Trends

the future of a marketrdquo

GfK Consumer Trends

copy GfK 2014| GfK DigiTension | September 23 2014 111

2014| A new world of hyper-personalization

copy GfK 2014| GfK DigiTension | September 23 2014 112

ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0

2014 | A world of worry about personal future

In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student

says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times

copy GfK 2014| GfK DigiTension | September 23 2014 113

ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter

Expenditures become extensions of experience

ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that

speak to you and will remain in your liferdquo

copy GfK 2014| GfK DigiTension | September 23 2014 114

A world that seems increasingly against me

Riots in Sweden

Political amp economic turmoil in Middle East

New questions about strength of Chinarsquos

long-bullish economyProtests in Brazil

Nothing is secret Nothing is private

Protests in Turkey

copy GfK 2014| GfK DigiTension | September 23 2014 115

Getting to Me | A Narrowing Focus

copy GfK 2014| GfK DigiTension | September 23 2014 116

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2

Breaking away from the crowd

-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average

globally versus 91 hours in 2009)

-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)

copy GfK 2014| GfK DigiTension | September 23 2014 117

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1

A growing focus on intimacy

ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value

+6 ranks from 2008 12 among 54 Personal Values

copy GfK 2014| GfK DigiTension | September 23 2014 118

A new social calculus

Asset In this crazy stressful world you have to focus on the things that

keep you on track and happy

Liability Too much time is wasted on things that arenrsquot important ndash who

really needs 900 ldquofriendsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 119

Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

Personal fulfillment is a rising priority

ExcitementldquoHaving stimulating experiencesrdquo

Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)

IndividualityldquoBeing different from othersrdquo

+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)

Curiosity ldquoWanting to explore and learn about new thingsrdquo

+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)

+6 +7

+8

copy GfK 2014| GfK DigiTension | September 23 2014 120

Others are a declining priority

-5-8

-4

Social stability ldquoSeeking stability of societyrdquo

Globally -8 to 29

Helpfulness ldquoMaking the effort to assist othersrdquo

-5 to 30

Friendship ldquoHaving close supportive friendsrdquo

-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

-11

Respecting AncestorsldquoSeeking stability of societyrdquo

Globally -11 ranks from 2008 to 28 today

copy GfK 2014| GfK DigiTension | September 23 2014 121

The drive will be toward accelerated intimacy

ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my

right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo

ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013

copy GfK 2014| GfK DigiTension | September 23 2014 122

See The Future - Innovation Opportunity Area 1 | Bio-design

Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions

copy GfK 2014| GfK DigiTension | September 23 2014 123

Three vectors exploring increasingly complex bio-data

Measure Me

Sense Me

Be Me

DNA-based skin care program

Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points

Cortex3D printing of customized exo-casts

Tissue regenerationAllows for custom reconstruction of body parts

Glybera ndash 2012First gene therapy treatment approved by European Commission

SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions

Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state

TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants

copy GfK 2014| GfK DigiTension | September 23 2014 124

Alzheimers Ecuador Making it personal

124

>

copy GfK 2014| GfK DigiTension | September 23 2014 125

Multi-tasking lifestyles and growing comfort with automation drive consumers to seek out solutions that anticipate plan and execute increasingly complex decision-making tasks using a variety of personal social and behavioral inputs

See The Future - Innovation Opportunity Area 2 | Anticipated Lifestyle

copy GfK 2014| GfK DigiTension | September 23 2014 126Roper Reports Worldwide 2008 and 2013 (short trend core 25 markets) QB2

Shop groceries Cooking for fun Eat on the go Planmanage finances

Home DIY Gardeningyardwork

62

42

21 23

14 16

70

51

30 30

19 19

2008 2013

Consumers increasingly ldquodoing morerdquo

globally who engaged in activity weekly or more often

copy GfK 2014| GfK DigiTension | September 23 2014 127

Attention spans are decreasing

Roper Reports Worldwide 2013 (mixed-mode trend core 25 markets age 15+) O2 httpwwwstatisticbraincomattention-span-statistics Associated Press httpwwwonlinegraduateprogramscominstant-america2009 data

30 of global consumers agree

ldquoIf a new technology product is not simple to use I lose interest in itrdquo (+2 pts from 2010)

1 in 4 people abandon a web page that takes more than four seconds to load

50 of mobile phone users abandon a page if it doesnrsquot load in 10 seconds

8 million reduction of searches on Google when slowing the results by just 410th of a second

28 Proportion of words are read on an average web page (593 words)

27 minutes is the average length of single Internet video watched

copy GfK 2014| GfK DigiTension | September 23 2014 128

Roper Reports US Spring 2014 Q38 (top-2 box) Roper Reports Worldwide 2013 QJ1O2 (US filter 15+ top-2 box on 7-point scale)

Consumers Expect Real-timeInformation amp Brand Experiences

+ =of consumers expect to be able to access content regardless of the device or platform

77

42agree ldquoTo me it is important to always be reachable wherever I amrdquo

27agree ldquoI really need the shops amp services I use to be available at all timesrdquo

Google Glass observes and records the world

ldquo15 minutes for a quote is out of touchrdquo

7frac12 minutes could save you on car insurance

copy GfK 2014| GfK DigiTension | September 23 2014 129Roper Reports Worldwide 2013 (mixed mode core 25 countries) O4 O9

Super Connected Consumers whoManage the real-time world are Emerging

These active social media users are

of global consumers are Super Connected Consumers

Always on the lookout for new products services

Look for novelty fun even in

everyday items

Spends lots of time researching brands before making major purchases

Technology empowersthem to do this

Greater propensity to switch if dissatisfied with

product service

More likely to have switched from name brands to less

expensive alternatives

More likely to used money-saving strategies

to get the best deal

True in developing as well as developed

markets

17

copy GfK 2014| GfK DigiTension | September 23 2014 130Roper Reports US 2012 Fall Core Q10 11 (online) RRUS 2000-1 Q92 93 (in-person)

Americans continue showing a greater openness and desire towards automation

A car that drives for you when you donrsquot feel like driving

Robots that do household tasks like cleaning amp cooking

Refrigerators that re-order groceries for you

4932

2000 2012

4635

3124

copy GfK 2014| GfK DigiTension | September 23 2014 131

Time saving solutions are the most critical

What is innovation to you

Easier way of doing something (78)

Faster way of doing something (72)

Something I didnrsquot know I needed (44)

Something that my friends will notice (29)

Roper Reports US 2013 February (Telecell) Q4

copy GfK 2014| GfK DigiTension | September 23 2014 132

NEST Most people leave the house at one temperature and forget to change it So Nest learns your schedule programs itself and can be controlled from your phone Teach it well and Nest can lower your heating and cooling bills up to 20

Devices get smarter and more interconnected as we move toward the lsquoInternet of Thingsrsquo

Automation

Coordination

Roomba

httpnestcomliving-with-nest

Computer-controlled sensors find open parking spaces based on their estimation of the proximity of other vehicles Once an open space is detected it directs the vehicles steering wheel to parallel park the car The driver controls the speed of the car via the gas and brake pedals the maneuvering of the vehicle into the parking space is done by the car itself

httponlinewsjcomarticleSB10001424052748703734504575125883649914708html

Anticipation

The ldquoInternet of Thingsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 133

Anticipated Actions | Nissan Paint

>

copy GfK 2014| GfK DigiTension | September 23 2014 134

Email kathysheehangfkcom

bloggfkcom

Mobile

Blog

M +1 212 464 7972

copy GfK 2014| GfK DigiTension | September 23 2014 135

  • Slide 1
  • Slide 2
  • GfK digitension
  • Slide 4
  • Integration is key for delivering true richness
  • Our new organisation model research skills versus industry e
  • Connecting the dots
  • Slide 8
  • A fast changing consumer driven digital age
  • The explosion of digital devices and internet accessibility hav
  • And consumers expect brands to fit their flexible always conne
  • With consumerrsquos fast adoption of social media everything is mor
  • As a result purchase pathways can be extremely complex
  • We have integrated these new evolutions in our RampD and research
  • Slide 15
  • Exploring the mobile web and the people who use ithellip
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Event app
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Slide 58
  • Slide 59
  • Introduction
  • Slide 61
  • Chicken
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Getting to me
  • Slide 110
  • 2014| A new world of hyper-personalization
  • 2014 | A world of worry about personal future
  • Expenditures become extensions of experience
  • A world that seems increasingly against me
  • Getting to Me | A Narrowing Focus
  • Breaking away from the crowd
  • A growing focus on intimacy
  • A new social calculus
  • Personal fulfillment is a rising priority
  • Others are a declining priority
  • The drive will be toward accelerated intimacy
  • See The Future - Innovation Opportunity Area 1 | Bio-design
  • Slide 123
  • Alzheimers Ecuador Making it personal
  • Slide 125
  • Consumers increasingly ldquodoing morerdquo
  • Attention spans are decreasing
  • Consumers Expect Real-time Information amp Brand Experiences
  • Super Connected Consumers who Manage the real-time world are Em
  • Americans continue showing a greater openness and desire toward
  • Time saving solutions are the most critical
  • Slide 132
  • Anticipated Actions | Nissan Paint
  • Slide 134
  • Slide 135
Page 102: Presentatie plenair 1 - Jef Staes, Kathy Sheehan

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Our Consensus Modelhas to change into a

ldquoRespectfulrdquo Conflict Model

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The second most important sticker

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

0032 472 61 71 51

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

copy GfK 2014| GfK DigiTension | September 23 2014 109

GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen

Kathy Sheehan | kathysheehangfkcom

copy GfK 2014| GfK DigiTension | September 23 2014 110

ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo

--- GfK Consumer Trends

the future of a marketrdquo

GfK Consumer Trends

copy GfK 2014| GfK DigiTension | September 23 2014 111

2014| A new world of hyper-personalization

copy GfK 2014| GfK DigiTension | September 23 2014 112

ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0

2014 | A world of worry about personal future

In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student

says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times

copy GfK 2014| GfK DigiTension | September 23 2014 113

ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter

Expenditures become extensions of experience

ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that

speak to you and will remain in your liferdquo

copy GfK 2014| GfK DigiTension | September 23 2014 114

A world that seems increasingly against me

Riots in Sweden

Political amp economic turmoil in Middle East

New questions about strength of Chinarsquos

long-bullish economyProtests in Brazil

Nothing is secret Nothing is private

Protests in Turkey

copy GfK 2014| GfK DigiTension | September 23 2014 115

Getting to Me | A Narrowing Focus

copy GfK 2014| GfK DigiTension | September 23 2014 116

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2

Breaking away from the crowd

-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average

globally versus 91 hours in 2009)

-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)

copy GfK 2014| GfK DigiTension | September 23 2014 117

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1

A growing focus on intimacy

ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value

+6 ranks from 2008 12 among 54 Personal Values

copy GfK 2014| GfK DigiTension | September 23 2014 118

A new social calculus

Asset In this crazy stressful world you have to focus on the things that

keep you on track and happy

Liability Too much time is wasted on things that arenrsquot important ndash who

really needs 900 ldquofriendsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 119

Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

Personal fulfillment is a rising priority

ExcitementldquoHaving stimulating experiencesrdquo

Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)

IndividualityldquoBeing different from othersrdquo

+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)

Curiosity ldquoWanting to explore and learn about new thingsrdquo

+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)

+6 +7

+8

copy GfK 2014| GfK DigiTension | September 23 2014 120

Others are a declining priority

-5-8

-4

Social stability ldquoSeeking stability of societyrdquo

Globally -8 to 29

Helpfulness ldquoMaking the effort to assist othersrdquo

-5 to 30

Friendship ldquoHaving close supportive friendsrdquo

-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

-11

Respecting AncestorsldquoSeeking stability of societyrdquo

Globally -11 ranks from 2008 to 28 today

copy GfK 2014| GfK DigiTension | September 23 2014 121

The drive will be toward accelerated intimacy

ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my

right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo

ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013

copy GfK 2014| GfK DigiTension | September 23 2014 122

See The Future - Innovation Opportunity Area 1 | Bio-design

Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions

copy GfK 2014| GfK DigiTension | September 23 2014 123

Three vectors exploring increasingly complex bio-data

Measure Me

Sense Me

Be Me

DNA-based skin care program

Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points

Cortex3D printing of customized exo-casts

Tissue regenerationAllows for custom reconstruction of body parts

Glybera ndash 2012First gene therapy treatment approved by European Commission

SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions

Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state

TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants

copy GfK 2014| GfK DigiTension | September 23 2014 124

Alzheimers Ecuador Making it personal

124

>

copy GfK 2014| GfK DigiTension | September 23 2014 125

Multi-tasking lifestyles and growing comfort with automation drive consumers to seek out solutions that anticipate plan and execute increasingly complex decision-making tasks using a variety of personal social and behavioral inputs

See The Future - Innovation Opportunity Area 2 | Anticipated Lifestyle

copy GfK 2014| GfK DigiTension | September 23 2014 126Roper Reports Worldwide 2008 and 2013 (short trend core 25 markets) QB2

Shop groceries Cooking for fun Eat on the go Planmanage finances

Home DIY Gardeningyardwork

62

42

21 23

14 16

70

51

30 30

19 19

2008 2013

Consumers increasingly ldquodoing morerdquo

globally who engaged in activity weekly or more often

copy GfK 2014| GfK DigiTension | September 23 2014 127

Attention spans are decreasing

Roper Reports Worldwide 2013 (mixed-mode trend core 25 markets age 15+) O2 httpwwwstatisticbraincomattention-span-statistics Associated Press httpwwwonlinegraduateprogramscominstant-america2009 data

30 of global consumers agree

ldquoIf a new technology product is not simple to use I lose interest in itrdquo (+2 pts from 2010)

1 in 4 people abandon a web page that takes more than four seconds to load

50 of mobile phone users abandon a page if it doesnrsquot load in 10 seconds

8 million reduction of searches on Google when slowing the results by just 410th of a second

28 Proportion of words are read on an average web page (593 words)

27 minutes is the average length of single Internet video watched

copy GfK 2014| GfK DigiTension | September 23 2014 128

Roper Reports US Spring 2014 Q38 (top-2 box) Roper Reports Worldwide 2013 QJ1O2 (US filter 15+ top-2 box on 7-point scale)

Consumers Expect Real-timeInformation amp Brand Experiences

+ =of consumers expect to be able to access content regardless of the device or platform

77

42agree ldquoTo me it is important to always be reachable wherever I amrdquo

27agree ldquoI really need the shops amp services I use to be available at all timesrdquo

Google Glass observes and records the world

ldquo15 minutes for a quote is out of touchrdquo

7frac12 minutes could save you on car insurance

copy GfK 2014| GfK DigiTension | September 23 2014 129Roper Reports Worldwide 2013 (mixed mode core 25 countries) O4 O9

Super Connected Consumers whoManage the real-time world are Emerging

These active social media users are

of global consumers are Super Connected Consumers

Always on the lookout for new products services

Look for novelty fun even in

everyday items

Spends lots of time researching brands before making major purchases

Technology empowersthem to do this

Greater propensity to switch if dissatisfied with

product service

More likely to have switched from name brands to less

expensive alternatives

More likely to used money-saving strategies

to get the best deal

True in developing as well as developed

markets

17

copy GfK 2014| GfK DigiTension | September 23 2014 130Roper Reports US 2012 Fall Core Q10 11 (online) RRUS 2000-1 Q92 93 (in-person)

Americans continue showing a greater openness and desire towards automation

A car that drives for you when you donrsquot feel like driving

Robots that do household tasks like cleaning amp cooking

Refrigerators that re-order groceries for you

4932

2000 2012

4635

3124

copy GfK 2014| GfK DigiTension | September 23 2014 131

Time saving solutions are the most critical

What is innovation to you

Easier way of doing something (78)

Faster way of doing something (72)

Something I didnrsquot know I needed (44)

Something that my friends will notice (29)

Roper Reports US 2013 February (Telecell) Q4

copy GfK 2014| GfK DigiTension | September 23 2014 132

NEST Most people leave the house at one temperature and forget to change it So Nest learns your schedule programs itself and can be controlled from your phone Teach it well and Nest can lower your heating and cooling bills up to 20

Devices get smarter and more interconnected as we move toward the lsquoInternet of Thingsrsquo

Automation

Coordination

Roomba

httpnestcomliving-with-nest

Computer-controlled sensors find open parking spaces based on their estimation of the proximity of other vehicles Once an open space is detected it directs the vehicles steering wheel to parallel park the car The driver controls the speed of the car via the gas and brake pedals the maneuvering of the vehicle into the parking space is done by the car itself

httponlinewsjcomarticleSB10001424052748703734504575125883649914708html

Anticipation

The ldquoInternet of Thingsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 133

Anticipated Actions | Nissan Paint

>

copy GfK 2014| GfK DigiTension | September 23 2014 134

Email kathysheehangfkcom

bloggfkcom

Mobile

Blog

M +1 212 464 7972

copy GfK 2014| GfK DigiTension | September 23 2014 135

  • Slide 1
  • Slide 2
  • GfK digitension
  • Slide 4
  • Integration is key for delivering true richness
  • Our new organisation model research skills versus industry e
  • Connecting the dots
  • Slide 8
  • A fast changing consumer driven digital age
  • The explosion of digital devices and internet accessibility hav
  • And consumers expect brands to fit their flexible always conne
  • With consumerrsquos fast adoption of social media everything is mor
  • As a result purchase pathways can be extremely complex
  • We have integrated these new evolutions in our RampD and research
  • Slide 15
  • Exploring the mobile web and the people who use ithellip
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Event app
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Slide 58
  • Slide 59
  • Introduction
  • Slide 61
  • Chicken
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Getting to me
  • Slide 110
  • 2014| A new world of hyper-personalization
  • 2014 | A world of worry about personal future
  • Expenditures become extensions of experience
  • A world that seems increasingly against me
  • Getting to Me | A Narrowing Focus
  • Breaking away from the crowd
  • A growing focus on intimacy
  • A new social calculus
  • Personal fulfillment is a rising priority
  • Others are a declining priority
  • The drive will be toward accelerated intimacy
  • See The Future - Innovation Opportunity Area 1 | Bio-design
  • Slide 123
  • Alzheimers Ecuador Making it personal
  • Slide 125
  • Consumers increasingly ldquodoing morerdquo
  • Attention spans are decreasing
  • Consumers Expect Real-time Information amp Brand Experiences
  • Super Connected Consumers who Manage the real-time world are Em
  • Americans continue showing a greater openness and desire toward
  • Time saving solutions are the most critical
  • Slide 132
  • Anticipated Actions | Nissan Paint
  • Slide 134
  • Slide 135
Page 103: Presentatie plenair 1 - Jef Staes, Kathy Sheehan

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

The second most important sticker

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

0032 472 61 71 51

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

copy GfK 2014| GfK DigiTension | September 23 2014 109

GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen

Kathy Sheehan | kathysheehangfkcom

copy GfK 2014| GfK DigiTension | September 23 2014 110

ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo

--- GfK Consumer Trends

the future of a marketrdquo

GfK Consumer Trends

copy GfK 2014| GfK DigiTension | September 23 2014 111

2014| A new world of hyper-personalization

copy GfK 2014| GfK DigiTension | September 23 2014 112

ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0

2014 | A world of worry about personal future

In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student

says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times

copy GfK 2014| GfK DigiTension | September 23 2014 113

ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter

Expenditures become extensions of experience

ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that

speak to you and will remain in your liferdquo

copy GfK 2014| GfK DigiTension | September 23 2014 114

A world that seems increasingly against me

Riots in Sweden

Political amp economic turmoil in Middle East

New questions about strength of Chinarsquos

long-bullish economyProtests in Brazil

Nothing is secret Nothing is private

Protests in Turkey

copy GfK 2014| GfK DigiTension | September 23 2014 115

Getting to Me | A Narrowing Focus

copy GfK 2014| GfK DigiTension | September 23 2014 116

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2

Breaking away from the crowd

-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average

globally versus 91 hours in 2009)

-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)

copy GfK 2014| GfK DigiTension | September 23 2014 117

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1

A growing focus on intimacy

ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value

+6 ranks from 2008 12 among 54 Personal Values

copy GfK 2014| GfK DigiTension | September 23 2014 118

A new social calculus

Asset In this crazy stressful world you have to focus on the things that

keep you on track and happy

Liability Too much time is wasted on things that arenrsquot important ndash who

really needs 900 ldquofriendsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 119

Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

Personal fulfillment is a rising priority

ExcitementldquoHaving stimulating experiencesrdquo

Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)

IndividualityldquoBeing different from othersrdquo

+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)

Curiosity ldquoWanting to explore and learn about new thingsrdquo

+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)

+6 +7

+8

copy GfK 2014| GfK DigiTension | September 23 2014 120

Others are a declining priority

-5-8

-4

Social stability ldquoSeeking stability of societyrdquo

Globally -8 to 29

Helpfulness ldquoMaking the effort to assist othersrdquo

-5 to 30

Friendship ldquoHaving close supportive friendsrdquo

-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

-11

Respecting AncestorsldquoSeeking stability of societyrdquo

Globally -11 ranks from 2008 to 28 today

copy GfK 2014| GfK DigiTension | September 23 2014 121

The drive will be toward accelerated intimacy

ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my

right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo

ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013

copy GfK 2014| GfK DigiTension | September 23 2014 122

See The Future - Innovation Opportunity Area 1 | Bio-design

Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions

copy GfK 2014| GfK DigiTension | September 23 2014 123

Three vectors exploring increasingly complex bio-data

Measure Me

Sense Me

Be Me

DNA-based skin care program

Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points

Cortex3D printing of customized exo-casts

Tissue regenerationAllows for custom reconstruction of body parts

Glybera ndash 2012First gene therapy treatment approved by European Commission

SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions

Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state

TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants

copy GfK 2014| GfK DigiTension | September 23 2014 124

Alzheimers Ecuador Making it personal

124

>

copy GfK 2014| GfK DigiTension | September 23 2014 125

Multi-tasking lifestyles and growing comfort with automation drive consumers to seek out solutions that anticipate plan and execute increasingly complex decision-making tasks using a variety of personal social and behavioral inputs

See The Future - Innovation Opportunity Area 2 | Anticipated Lifestyle

copy GfK 2014| GfK DigiTension | September 23 2014 126Roper Reports Worldwide 2008 and 2013 (short trend core 25 markets) QB2

Shop groceries Cooking for fun Eat on the go Planmanage finances

Home DIY Gardeningyardwork

62

42

21 23

14 16

70

51

30 30

19 19

2008 2013

Consumers increasingly ldquodoing morerdquo

globally who engaged in activity weekly or more often

copy GfK 2014| GfK DigiTension | September 23 2014 127

Attention spans are decreasing

Roper Reports Worldwide 2013 (mixed-mode trend core 25 markets age 15+) O2 httpwwwstatisticbraincomattention-span-statistics Associated Press httpwwwonlinegraduateprogramscominstant-america2009 data

30 of global consumers agree

ldquoIf a new technology product is not simple to use I lose interest in itrdquo (+2 pts from 2010)

1 in 4 people abandon a web page that takes more than four seconds to load

50 of mobile phone users abandon a page if it doesnrsquot load in 10 seconds

8 million reduction of searches on Google when slowing the results by just 410th of a second

28 Proportion of words are read on an average web page (593 words)

27 minutes is the average length of single Internet video watched

copy GfK 2014| GfK DigiTension | September 23 2014 128

Roper Reports US Spring 2014 Q38 (top-2 box) Roper Reports Worldwide 2013 QJ1O2 (US filter 15+ top-2 box on 7-point scale)

Consumers Expect Real-timeInformation amp Brand Experiences

+ =of consumers expect to be able to access content regardless of the device or platform

77

42agree ldquoTo me it is important to always be reachable wherever I amrdquo

27agree ldquoI really need the shops amp services I use to be available at all timesrdquo

Google Glass observes and records the world

ldquo15 minutes for a quote is out of touchrdquo

7frac12 minutes could save you on car insurance

copy GfK 2014| GfK DigiTension | September 23 2014 129Roper Reports Worldwide 2013 (mixed mode core 25 countries) O4 O9

Super Connected Consumers whoManage the real-time world are Emerging

These active social media users are

of global consumers are Super Connected Consumers

Always on the lookout for new products services

Look for novelty fun even in

everyday items

Spends lots of time researching brands before making major purchases

Technology empowersthem to do this

Greater propensity to switch if dissatisfied with

product service

More likely to have switched from name brands to less

expensive alternatives

More likely to used money-saving strategies

to get the best deal

True in developing as well as developed

markets

17

copy GfK 2014| GfK DigiTension | September 23 2014 130Roper Reports US 2012 Fall Core Q10 11 (online) RRUS 2000-1 Q92 93 (in-person)

Americans continue showing a greater openness and desire towards automation

A car that drives for you when you donrsquot feel like driving

Robots that do household tasks like cleaning amp cooking

Refrigerators that re-order groceries for you

4932

2000 2012

4635

3124

copy GfK 2014| GfK DigiTension | September 23 2014 131

Time saving solutions are the most critical

What is innovation to you

Easier way of doing something (78)

Faster way of doing something (72)

Something I didnrsquot know I needed (44)

Something that my friends will notice (29)

Roper Reports US 2013 February (Telecell) Q4

copy GfK 2014| GfK DigiTension | September 23 2014 132

NEST Most people leave the house at one temperature and forget to change it So Nest learns your schedule programs itself and can be controlled from your phone Teach it well and Nest can lower your heating and cooling bills up to 20

Devices get smarter and more interconnected as we move toward the lsquoInternet of Thingsrsquo

Automation

Coordination

Roomba

httpnestcomliving-with-nest

Computer-controlled sensors find open parking spaces based on their estimation of the proximity of other vehicles Once an open space is detected it directs the vehicles steering wheel to parallel park the car The driver controls the speed of the car via the gas and brake pedals the maneuvering of the vehicle into the parking space is done by the car itself

httponlinewsjcomarticleSB10001424052748703734504575125883649914708html

Anticipation

The ldquoInternet of Thingsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 133

Anticipated Actions | Nissan Paint

>

copy GfK 2014| GfK DigiTension | September 23 2014 134

Email kathysheehangfkcom

bloggfkcom

Mobile

Blog

M +1 212 464 7972

copy GfK 2014| GfK DigiTension | September 23 2014 135

  • Slide 1
  • Slide 2
  • GfK digitension
  • Slide 4
  • Integration is key for delivering true richness
  • Our new organisation model research skills versus industry e
  • Connecting the dots
  • Slide 8
  • A fast changing consumer driven digital age
  • The explosion of digital devices and internet accessibility hav
  • And consumers expect brands to fit their flexible always conne
  • With consumerrsquos fast adoption of social media everything is mor
  • As a result purchase pathways can be extremely complex
  • We have integrated these new evolutions in our RampD and research
  • Slide 15
  • Exploring the mobile web and the people who use ithellip
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Event app
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Slide 58
  • Slide 59
  • Introduction
  • Slide 61
  • Chicken
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Getting to me
  • Slide 110
  • 2014| A new world of hyper-personalization
  • 2014 | A world of worry about personal future
  • Expenditures become extensions of experience
  • A world that seems increasingly against me
  • Getting to Me | A Narrowing Focus
  • Breaking away from the crowd
  • A growing focus on intimacy
  • A new social calculus
  • Personal fulfillment is a rising priority
  • Others are a declining priority
  • The drive will be toward accelerated intimacy
  • See The Future - Innovation Opportunity Area 1 | Bio-design
  • Slide 123
  • Alzheimers Ecuador Making it personal
  • Slide 125
  • Consumers increasingly ldquodoing morerdquo
  • Attention spans are decreasing
  • Consumers Expect Real-time Information amp Brand Experiences
  • Super Connected Consumers who Manage the real-time world are Em
  • Americans continue showing a greater openness and desire toward
  • Time saving solutions are the most critical
  • Slide 132
  • Anticipated Actions | Nissan Paint
  • Slide 134
  • Slide 135
Page 104: Presentatie plenair 1 - Jef Staes, Kathy Sheehan

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

0032 472 61 71 51

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

copy GfK 2014| GfK DigiTension | September 23 2014 109

GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen

Kathy Sheehan | kathysheehangfkcom

copy GfK 2014| GfK DigiTension | September 23 2014 110

ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo

--- GfK Consumer Trends

the future of a marketrdquo

GfK Consumer Trends

copy GfK 2014| GfK DigiTension | September 23 2014 111

2014| A new world of hyper-personalization

copy GfK 2014| GfK DigiTension | September 23 2014 112

ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0

2014 | A world of worry about personal future

In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student

says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times

copy GfK 2014| GfK DigiTension | September 23 2014 113

ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter

Expenditures become extensions of experience

ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that

speak to you and will remain in your liferdquo

copy GfK 2014| GfK DigiTension | September 23 2014 114

A world that seems increasingly against me

Riots in Sweden

Political amp economic turmoil in Middle East

New questions about strength of Chinarsquos

long-bullish economyProtests in Brazil

Nothing is secret Nothing is private

Protests in Turkey

copy GfK 2014| GfK DigiTension | September 23 2014 115

Getting to Me | A Narrowing Focus

copy GfK 2014| GfK DigiTension | September 23 2014 116

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2

Breaking away from the crowd

-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average

globally versus 91 hours in 2009)

-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)

copy GfK 2014| GfK DigiTension | September 23 2014 117

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1

A growing focus on intimacy

ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value

+6 ranks from 2008 12 among 54 Personal Values

copy GfK 2014| GfK DigiTension | September 23 2014 118

A new social calculus

Asset In this crazy stressful world you have to focus on the things that

keep you on track and happy

Liability Too much time is wasted on things that arenrsquot important ndash who

really needs 900 ldquofriendsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 119

Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

Personal fulfillment is a rising priority

ExcitementldquoHaving stimulating experiencesrdquo

Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)

IndividualityldquoBeing different from othersrdquo

+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)

Curiosity ldquoWanting to explore and learn about new thingsrdquo

+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)

+6 +7

+8

copy GfK 2014| GfK DigiTension | September 23 2014 120

Others are a declining priority

-5-8

-4

Social stability ldquoSeeking stability of societyrdquo

Globally -8 to 29

Helpfulness ldquoMaking the effort to assist othersrdquo

-5 to 30

Friendship ldquoHaving close supportive friendsrdquo

-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

-11

Respecting AncestorsldquoSeeking stability of societyrdquo

Globally -11 ranks from 2008 to 28 today

copy GfK 2014| GfK DigiTension | September 23 2014 121

The drive will be toward accelerated intimacy

ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my

right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo

ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013

copy GfK 2014| GfK DigiTension | September 23 2014 122

See The Future - Innovation Opportunity Area 1 | Bio-design

Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions

copy GfK 2014| GfK DigiTension | September 23 2014 123

Three vectors exploring increasingly complex bio-data

Measure Me

Sense Me

Be Me

DNA-based skin care program

Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points

Cortex3D printing of customized exo-casts

Tissue regenerationAllows for custom reconstruction of body parts

Glybera ndash 2012First gene therapy treatment approved by European Commission

SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions

Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state

TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants

copy GfK 2014| GfK DigiTension | September 23 2014 124

Alzheimers Ecuador Making it personal

124

>

copy GfK 2014| GfK DigiTension | September 23 2014 125

Multi-tasking lifestyles and growing comfort with automation drive consumers to seek out solutions that anticipate plan and execute increasingly complex decision-making tasks using a variety of personal social and behavioral inputs

See The Future - Innovation Opportunity Area 2 | Anticipated Lifestyle

copy GfK 2014| GfK DigiTension | September 23 2014 126Roper Reports Worldwide 2008 and 2013 (short trend core 25 markets) QB2

Shop groceries Cooking for fun Eat on the go Planmanage finances

Home DIY Gardeningyardwork

62

42

21 23

14 16

70

51

30 30

19 19

2008 2013

Consumers increasingly ldquodoing morerdquo

globally who engaged in activity weekly or more often

copy GfK 2014| GfK DigiTension | September 23 2014 127

Attention spans are decreasing

Roper Reports Worldwide 2013 (mixed-mode trend core 25 markets age 15+) O2 httpwwwstatisticbraincomattention-span-statistics Associated Press httpwwwonlinegraduateprogramscominstant-america2009 data

30 of global consumers agree

ldquoIf a new technology product is not simple to use I lose interest in itrdquo (+2 pts from 2010)

1 in 4 people abandon a web page that takes more than four seconds to load

50 of mobile phone users abandon a page if it doesnrsquot load in 10 seconds

8 million reduction of searches on Google when slowing the results by just 410th of a second

28 Proportion of words are read on an average web page (593 words)

27 minutes is the average length of single Internet video watched

copy GfK 2014| GfK DigiTension | September 23 2014 128

Roper Reports US Spring 2014 Q38 (top-2 box) Roper Reports Worldwide 2013 QJ1O2 (US filter 15+ top-2 box on 7-point scale)

Consumers Expect Real-timeInformation amp Brand Experiences

+ =of consumers expect to be able to access content regardless of the device or platform

77

42agree ldquoTo me it is important to always be reachable wherever I amrdquo

27agree ldquoI really need the shops amp services I use to be available at all timesrdquo

Google Glass observes and records the world

ldquo15 minutes for a quote is out of touchrdquo

7frac12 minutes could save you on car insurance

copy GfK 2014| GfK DigiTension | September 23 2014 129Roper Reports Worldwide 2013 (mixed mode core 25 countries) O4 O9

Super Connected Consumers whoManage the real-time world are Emerging

These active social media users are

of global consumers are Super Connected Consumers

Always on the lookout for new products services

Look for novelty fun even in

everyday items

Spends lots of time researching brands before making major purchases

Technology empowersthem to do this

Greater propensity to switch if dissatisfied with

product service

More likely to have switched from name brands to less

expensive alternatives

More likely to used money-saving strategies

to get the best deal

True in developing as well as developed

markets

17

copy GfK 2014| GfK DigiTension | September 23 2014 130Roper Reports US 2012 Fall Core Q10 11 (online) RRUS 2000-1 Q92 93 (in-person)

Americans continue showing a greater openness and desire towards automation

A car that drives for you when you donrsquot feel like driving

Robots that do household tasks like cleaning amp cooking

Refrigerators that re-order groceries for you

4932

2000 2012

4635

3124

copy GfK 2014| GfK DigiTension | September 23 2014 131

Time saving solutions are the most critical

What is innovation to you

Easier way of doing something (78)

Faster way of doing something (72)

Something I didnrsquot know I needed (44)

Something that my friends will notice (29)

Roper Reports US 2013 February (Telecell) Q4

copy GfK 2014| GfK DigiTension | September 23 2014 132

NEST Most people leave the house at one temperature and forget to change it So Nest learns your schedule programs itself and can be controlled from your phone Teach it well and Nest can lower your heating and cooling bills up to 20

Devices get smarter and more interconnected as we move toward the lsquoInternet of Thingsrsquo

Automation

Coordination

Roomba

httpnestcomliving-with-nest

Computer-controlled sensors find open parking spaces based on their estimation of the proximity of other vehicles Once an open space is detected it directs the vehicles steering wheel to parallel park the car The driver controls the speed of the car via the gas and brake pedals the maneuvering of the vehicle into the parking space is done by the car itself

httponlinewsjcomarticleSB10001424052748703734504575125883649914708html

Anticipation

The ldquoInternet of Thingsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 133

Anticipated Actions | Nissan Paint

>

copy GfK 2014| GfK DigiTension | September 23 2014 134

Email kathysheehangfkcom

bloggfkcom

Mobile

Blog

M +1 212 464 7972

copy GfK 2014| GfK DigiTension | September 23 2014 135

  • Slide 1
  • Slide 2
  • GfK digitension
  • Slide 4
  • Integration is key for delivering true richness
  • Our new organisation model research skills versus industry e
  • Connecting the dots
  • Slide 8
  • A fast changing consumer driven digital age
  • The explosion of digital devices and internet accessibility hav
  • And consumers expect brands to fit their flexible always conne
  • With consumerrsquos fast adoption of social media everything is mor
  • As a result purchase pathways can be extremely complex
  • We have integrated these new evolutions in our RampD and research
  • Slide 15
  • Exploring the mobile web and the people who use ithellip
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Event app
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Slide 58
  • Slide 59
  • Introduction
  • Slide 61
  • Chicken
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Getting to me
  • Slide 110
  • 2014| A new world of hyper-personalization
  • 2014 | A world of worry about personal future
  • Expenditures become extensions of experience
  • A world that seems increasingly against me
  • Getting to Me | A Narrowing Focus
  • Breaking away from the crowd
  • A growing focus on intimacy
  • A new social calculus
  • Personal fulfillment is a rising priority
  • Others are a declining priority
  • The drive will be toward accelerated intimacy
  • See The Future - Innovation Opportunity Area 1 | Bio-design
  • Slide 123
  • Alzheimers Ecuador Making it personal
  • Slide 125
  • Consumers increasingly ldquodoing morerdquo
  • Attention spans are decreasing
  • Consumers Expect Real-time Information amp Brand Experiences
  • Super Connected Consumers who Manage the real-time world are Em
  • Americans continue showing a greater openness and desire toward
  • Time saving solutions are the most critical
  • Slide 132
  • Anticipated Actions | Nissan Paint
  • Slide 134
  • Slide 135
Page 105: Presentatie plenair 1 - Jef Staes, Kathy Sheehan

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

0032 472 61 71 51

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

copy GfK 2014| GfK DigiTension | September 23 2014 109

GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen

Kathy Sheehan | kathysheehangfkcom

copy GfK 2014| GfK DigiTension | September 23 2014 110

ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo

--- GfK Consumer Trends

the future of a marketrdquo

GfK Consumer Trends

copy GfK 2014| GfK DigiTension | September 23 2014 111

2014| A new world of hyper-personalization

copy GfK 2014| GfK DigiTension | September 23 2014 112

ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0

2014 | A world of worry about personal future

In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student

says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times

copy GfK 2014| GfK DigiTension | September 23 2014 113

ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter

Expenditures become extensions of experience

ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that

speak to you and will remain in your liferdquo

copy GfK 2014| GfK DigiTension | September 23 2014 114

A world that seems increasingly against me

Riots in Sweden

Political amp economic turmoil in Middle East

New questions about strength of Chinarsquos

long-bullish economyProtests in Brazil

Nothing is secret Nothing is private

Protests in Turkey

copy GfK 2014| GfK DigiTension | September 23 2014 115

Getting to Me | A Narrowing Focus

copy GfK 2014| GfK DigiTension | September 23 2014 116

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2

Breaking away from the crowd

-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average

globally versus 91 hours in 2009)

-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)

copy GfK 2014| GfK DigiTension | September 23 2014 117

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1

A growing focus on intimacy

ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value

+6 ranks from 2008 12 among 54 Personal Values

copy GfK 2014| GfK DigiTension | September 23 2014 118

A new social calculus

Asset In this crazy stressful world you have to focus on the things that

keep you on track and happy

Liability Too much time is wasted on things that arenrsquot important ndash who

really needs 900 ldquofriendsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 119

Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

Personal fulfillment is a rising priority

ExcitementldquoHaving stimulating experiencesrdquo

Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)

IndividualityldquoBeing different from othersrdquo

+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)

Curiosity ldquoWanting to explore and learn about new thingsrdquo

+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)

+6 +7

+8

copy GfK 2014| GfK DigiTension | September 23 2014 120

Others are a declining priority

-5-8

-4

Social stability ldquoSeeking stability of societyrdquo

Globally -8 to 29

Helpfulness ldquoMaking the effort to assist othersrdquo

-5 to 30

Friendship ldquoHaving close supportive friendsrdquo

-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

-11

Respecting AncestorsldquoSeeking stability of societyrdquo

Globally -11 ranks from 2008 to 28 today

copy GfK 2014| GfK DigiTension | September 23 2014 121

The drive will be toward accelerated intimacy

ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my

right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo

ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013

copy GfK 2014| GfK DigiTension | September 23 2014 122

See The Future - Innovation Opportunity Area 1 | Bio-design

Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions

copy GfK 2014| GfK DigiTension | September 23 2014 123

Three vectors exploring increasingly complex bio-data

Measure Me

Sense Me

Be Me

DNA-based skin care program

Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points

Cortex3D printing of customized exo-casts

Tissue regenerationAllows for custom reconstruction of body parts

Glybera ndash 2012First gene therapy treatment approved by European Commission

SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions

Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state

TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants

copy GfK 2014| GfK DigiTension | September 23 2014 124

Alzheimers Ecuador Making it personal

124

>

copy GfK 2014| GfK DigiTension | September 23 2014 125

Multi-tasking lifestyles and growing comfort with automation drive consumers to seek out solutions that anticipate plan and execute increasingly complex decision-making tasks using a variety of personal social and behavioral inputs

See The Future - Innovation Opportunity Area 2 | Anticipated Lifestyle

copy GfK 2014| GfK DigiTension | September 23 2014 126Roper Reports Worldwide 2008 and 2013 (short trend core 25 markets) QB2

Shop groceries Cooking for fun Eat on the go Planmanage finances

Home DIY Gardeningyardwork

62

42

21 23

14 16

70

51

30 30

19 19

2008 2013

Consumers increasingly ldquodoing morerdquo

globally who engaged in activity weekly or more often

copy GfK 2014| GfK DigiTension | September 23 2014 127

Attention spans are decreasing

Roper Reports Worldwide 2013 (mixed-mode trend core 25 markets age 15+) O2 httpwwwstatisticbraincomattention-span-statistics Associated Press httpwwwonlinegraduateprogramscominstant-america2009 data

30 of global consumers agree

ldquoIf a new technology product is not simple to use I lose interest in itrdquo (+2 pts from 2010)

1 in 4 people abandon a web page that takes more than four seconds to load

50 of mobile phone users abandon a page if it doesnrsquot load in 10 seconds

8 million reduction of searches on Google when slowing the results by just 410th of a second

28 Proportion of words are read on an average web page (593 words)

27 minutes is the average length of single Internet video watched

copy GfK 2014| GfK DigiTension | September 23 2014 128

Roper Reports US Spring 2014 Q38 (top-2 box) Roper Reports Worldwide 2013 QJ1O2 (US filter 15+ top-2 box on 7-point scale)

Consumers Expect Real-timeInformation amp Brand Experiences

+ =of consumers expect to be able to access content regardless of the device or platform

77

42agree ldquoTo me it is important to always be reachable wherever I amrdquo

27agree ldquoI really need the shops amp services I use to be available at all timesrdquo

Google Glass observes and records the world

ldquo15 minutes for a quote is out of touchrdquo

7frac12 minutes could save you on car insurance

copy GfK 2014| GfK DigiTension | September 23 2014 129Roper Reports Worldwide 2013 (mixed mode core 25 countries) O4 O9

Super Connected Consumers whoManage the real-time world are Emerging

These active social media users are

of global consumers are Super Connected Consumers

Always on the lookout for new products services

Look for novelty fun even in

everyday items

Spends lots of time researching brands before making major purchases

Technology empowersthem to do this

Greater propensity to switch if dissatisfied with

product service

More likely to have switched from name brands to less

expensive alternatives

More likely to used money-saving strategies

to get the best deal

True in developing as well as developed

markets

17

copy GfK 2014| GfK DigiTension | September 23 2014 130Roper Reports US 2012 Fall Core Q10 11 (online) RRUS 2000-1 Q92 93 (in-person)

Americans continue showing a greater openness and desire towards automation

A car that drives for you when you donrsquot feel like driving

Robots that do household tasks like cleaning amp cooking

Refrigerators that re-order groceries for you

4932

2000 2012

4635

3124

copy GfK 2014| GfK DigiTension | September 23 2014 131

Time saving solutions are the most critical

What is innovation to you

Easier way of doing something (78)

Faster way of doing something (72)

Something I didnrsquot know I needed (44)

Something that my friends will notice (29)

Roper Reports US 2013 February (Telecell) Q4

copy GfK 2014| GfK DigiTension | September 23 2014 132

NEST Most people leave the house at one temperature and forget to change it So Nest learns your schedule programs itself and can be controlled from your phone Teach it well and Nest can lower your heating and cooling bills up to 20

Devices get smarter and more interconnected as we move toward the lsquoInternet of Thingsrsquo

Automation

Coordination

Roomba

httpnestcomliving-with-nest

Computer-controlled sensors find open parking spaces based on their estimation of the proximity of other vehicles Once an open space is detected it directs the vehicles steering wheel to parallel park the car The driver controls the speed of the car via the gas and brake pedals the maneuvering of the vehicle into the parking space is done by the car itself

httponlinewsjcomarticleSB10001424052748703734504575125883649914708html

Anticipation

The ldquoInternet of Thingsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 133

Anticipated Actions | Nissan Paint

>

copy GfK 2014| GfK DigiTension | September 23 2014 134

Email kathysheehangfkcom

bloggfkcom

Mobile

Blog

M +1 212 464 7972

copy GfK 2014| GfK DigiTension | September 23 2014 135

  • Slide 1
  • Slide 2
  • GfK digitension
  • Slide 4
  • Integration is key for delivering true richness
  • Our new organisation model research skills versus industry e
  • Connecting the dots
  • Slide 8
  • A fast changing consumer driven digital age
  • The explosion of digital devices and internet accessibility hav
  • And consumers expect brands to fit their flexible always conne
  • With consumerrsquos fast adoption of social media everything is mor
  • As a result purchase pathways can be extremely complex
  • We have integrated these new evolutions in our RampD and research
  • Slide 15
  • Exploring the mobile web and the people who use ithellip
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Event app
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Slide 58
  • Slide 59
  • Introduction
  • Slide 61
  • Chicken
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Getting to me
  • Slide 110
  • 2014| A new world of hyper-personalization
  • 2014 | A world of worry about personal future
  • Expenditures become extensions of experience
  • A world that seems increasingly against me
  • Getting to Me | A Narrowing Focus
  • Breaking away from the crowd
  • A growing focus on intimacy
  • A new social calculus
  • Personal fulfillment is a rising priority
  • Others are a declining priority
  • The drive will be toward accelerated intimacy
  • See The Future - Innovation Opportunity Area 1 | Bio-design
  • Slide 123
  • Alzheimers Ecuador Making it personal
  • Slide 125
  • Consumers increasingly ldquodoing morerdquo
  • Attention spans are decreasing
  • Consumers Expect Real-time Information amp Brand Experiences
  • Super Connected Consumers who Manage the real-time world are Em
  • Americans continue showing a greater openness and desire toward
  • Time saving solutions are the most critical
  • Slide 132
  • Anticipated Actions | Nissan Paint
  • Slide 134
  • Slide 135
Page 106: Presentatie plenair 1 - Jef Staes, Kathy Sheehan

Part of Red Monkey Company wwwredmonkeybe Where passion reasons copy FeNESTRA

jefstaes

copy GfK 2014| GfK DigiTension | September 23 2014 109

GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen

Kathy Sheehan | kathysheehangfkcom

copy GfK 2014| GfK DigiTension | September 23 2014 110

ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo

--- GfK Consumer Trends

the future of a marketrdquo

GfK Consumer Trends

copy GfK 2014| GfK DigiTension | September 23 2014 111

2014| A new world of hyper-personalization

copy GfK 2014| GfK DigiTension | September 23 2014 112

ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0

2014 | A world of worry about personal future

In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student

says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times

copy GfK 2014| GfK DigiTension | September 23 2014 113

ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter

Expenditures become extensions of experience

ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that

speak to you and will remain in your liferdquo

copy GfK 2014| GfK DigiTension | September 23 2014 114

A world that seems increasingly against me

Riots in Sweden

Political amp economic turmoil in Middle East

New questions about strength of Chinarsquos

long-bullish economyProtests in Brazil

Nothing is secret Nothing is private

Protests in Turkey

copy GfK 2014| GfK DigiTension | September 23 2014 115

Getting to Me | A Narrowing Focus

copy GfK 2014| GfK DigiTension | September 23 2014 116

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2

Breaking away from the crowd

-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average

globally versus 91 hours in 2009)

-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)

copy GfK 2014| GfK DigiTension | September 23 2014 117

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1

A growing focus on intimacy

ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value

+6 ranks from 2008 12 among 54 Personal Values

copy GfK 2014| GfK DigiTension | September 23 2014 118

A new social calculus

Asset In this crazy stressful world you have to focus on the things that

keep you on track and happy

Liability Too much time is wasted on things that arenrsquot important ndash who

really needs 900 ldquofriendsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 119

Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

Personal fulfillment is a rising priority

ExcitementldquoHaving stimulating experiencesrdquo

Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)

IndividualityldquoBeing different from othersrdquo

+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)

Curiosity ldquoWanting to explore and learn about new thingsrdquo

+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)

+6 +7

+8

copy GfK 2014| GfK DigiTension | September 23 2014 120

Others are a declining priority

-5-8

-4

Social stability ldquoSeeking stability of societyrdquo

Globally -8 to 29

Helpfulness ldquoMaking the effort to assist othersrdquo

-5 to 30

Friendship ldquoHaving close supportive friendsrdquo

-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

-11

Respecting AncestorsldquoSeeking stability of societyrdquo

Globally -11 ranks from 2008 to 28 today

copy GfK 2014| GfK DigiTension | September 23 2014 121

The drive will be toward accelerated intimacy

ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my

right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo

ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013

copy GfK 2014| GfK DigiTension | September 23 2014 122

See The Future - Innovation Opportunity Area 1 | Bio-design

Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions

copy GfK 2014| GfK DigiTension | September 23 2014 123

Three vectors exploring increasingly complex bio-data

Measure Me

Sense Me

Be Me

DNA-based skin care program

Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points

Cortex3D printing of customized exo-casts

Tissue regenerationAllows for custom reconstruction of body parts

Glybera ndash 2012First gene therapy treatment approved by European Commission

SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions

Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state

TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants

copy GfK 2014| GfK DigiTension | September 23 2014 124

Alzheimers Ecuador Making it personal

124

>

copy GfK 2014| GfK DigiTension | September 23 2014 125

Multi-tasking lifestyles and growing comfort with automation drive consumers to seek out solutions that anticipate plan and execute increasingly complex decision-making tasks using a variety of personal social and behavioral inputs

See The Future - Innovation Opportunity Area 2 | Anticipated Lifestyle

copy GfK 2014| GfK DigiTension | September 23 2014 126Roper Reports Worldwide 2008 and 2013 (short trend core 25 markets) QB2

Shop groceries Cooking for fun Eat on the go Planmanage finances

Home DIY Gardeningyardwork

62

42

21 23

14 16

70

51

30 30

19 19

2008 2013

Consumers increasingly ldquodoing morerdquo

globally who engaged in activity weekly or more often

copy GfK 2014| GfK DigiTension | September 23 2014 127

Attention spans are decreasing

Roper Reports Worldwide 2013 (mixed-mode trend core 25 markets age 15+) O2 httpwwwstatisticbraincomattention-span-statistics Associated Press httpwwwonlinegraduateprogramscominstant-america2009 data

30 of global consumers agree

ldquoIf a new technology product is not simple to use I lose interest in itrdquo (+2 pts from 2010)

1 in 4 people abandon a web page that takes more than four seconds to load

50 of mobile phone users abandon a page if it doesnrsquot load in 10 seconds

8 million reduction of searches on Google when slowing the results by just 410th of a second

28 Proportion of words are read on an average web page (593 words)

27 minutes is the average length of single Internet video watched

copy GfK 2014| GfK DigiTension | September 23 2014 128

Roper Reports US Spring 2014 Q38 (top-2 box) Roper Reports Worldwide 2013 QJ1O2 (US filter 15+ top-2 box on 7-point scale)

Consumers Expect Real-timeInformation amp Brand Experiences

+ =of consumers expect to be able to access content regardless of the device or platform

77

42agree ldquoTo me it is important to always be reachable wherever I amrdquo

27agree ldquoI really need the shops amp services I use to be available at all timesrdquo

Google Glass observes and records the world

ldquo15 minutes for a quote is out of touchrdquo

7frac12 minutes could save you on car insurance

copy GfK 2014| GfK DigiTension | September 23 2014 129Roper Reports Worldwide 2013 (mixed mode core 25 countries) O4 O9

Super Connected Consumers whoManage the real-time world are Emerging

These active social media users are

of global consumers are Super Connected Consumers

Always on the lookout for new products services

Look for novelty fun even in

everyday items

Spends lots of time researching brands before making major purchases

Technology empowersthem to do this

Greater propensity to switch if dissatisfied with

product service

More likely to have switched from name brands to less

expensive alternatives

More likely to used money-saving strategies

to get the best deal

True in developing as well as developed

markets

17

copy GfK 2014| GfK DigiTension | September 23 2014 130Roper Reports US 2012 Fall Core Q10 11 (online) RRUS 2000-1 Q92 93 (in-person)

Americans continue showing a greater openness and desire towards automation

A car that drives for you when you donrsquot feel like driving

Robots that do household tasks like cleaning amp cooking

Refrigerators that re-order groceries for you

4932

2000 2012

4635

3124

copy GfK 2014| GfK DigiTension | September 23 2014 131

Time saving solutions are the most critical

What is innovation to you

Easier way of doing something (78)

Faster way of doing something (72)

Something I didnrsquot know I needed (44)

Something that my friends will notice (29)

Roper Reports US 2013 February (Telecell) Q4

copy GfK 2014| GfK DigiTension | September 23 2014 132

NEST Most people leave the house at one temperature and forget to change it So Nest learns your schedule programs itself and can be controlled from your phone Teach it well and Nest can lower your heating and cooling bills up to 20

Devices get smarter and more interconnected as we move toward the lsquoInternet of Thingsrsquo

Automation

Coordination

Roomba

httpnestcomliving-with-nest

Computer-controlled sensors find open parking spaces based on their estimation of the proximity of other vehicles Once an open space is detected it directs the vehicles steering wheel to parallel park the car The driver controls the speed of the car via the gas and brake pedals the maneuvering of the vehicle into the parking space is done by the car itself

httponlinewsjcomarticleSB10001424052748703734504575125883649914708html

Anticipation

The ldquoInternet of Thingsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 133

Anticipated Actions | Nissan Paint

>

copy GfK 2014| GfK DigiTension | September 23 2014 134

Email kathysheehangfkcom

bloggfkcom

Mobile

Blog

M +1 212 464 7972

copy GfK 2014| GfK DigiTension | September 23 2014 135

  • Slide 1
  • Slide 2
  • GfK digitension
  • Slide 4
  • Integration is key for delivering true richness
  • Our new organisation model research skills versus industry e
  • Connecting the dots
  • Slide 8
  • A fast changing consumer driven digital age
  • The explosion of digital devices and internet accessibility hav
  • And consumers expect brands to fit their flexible always conne
  • With consumerrsquos fast adoption of social media everything is mor
  • As a result purchase pathways can be extremely complex
  • We have integrated these new evolutions in our RampD and research
  • Slide 15
  • Exploring the mobile web and the people who use ithellip
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Event app
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Slide 58
  • Slide 59
  • Introduction
  • Slide 61
  • Chicken
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Getting to me
  • Slide 110
  • 2014| A new world of hyper-personalization
  • 2014 | A world of worry about personal future
  • Expenditures become extensions of experience
  • A world that seems increasingly against me
  • Getting to Me | A Narrowing Focus
  • Breaking away from the crowd
  • A growing focus on intimacy
  • A new social calculus
  • Personal fulfillment is a rising priority
  • Others are a declining priority
  • The drive will be toward accelerated intimacy
  • See The Future - Innovation Opportunity Area 1 | Bio-design
  • Slide 123
  • Alzheimers Ecuador Making it personal
  • Slide 125
  • Consumers increasingly ldquodoing morerdquo
  • Attention spans are decreasing
  • Consumers Expect Real-time Information amp Brand Experiences
  • Super Connected Consumers who Manage the real-time world are Em
  • Americans continue showing a greater openness and desire toward
  • Time saving solutions are the most critical
  • Slide 132
  • Anticipated Actions | Nissan Paint
  • Slide 134
  • Slide 135
Page 107: Presentatie plenair 1 - Jef Staes, Kathy Sheehan

copy GfK 2014| GfK DigiTension | September 23 2014 109

GETTING TO MEA sharp narrowing of consumersrsquo focus creates opportunities and challenges for global business DigiTension ndash Unpacking the Digital ConsumerSeptember 23 2014 | Lamot Mechelen

Kathy Sheehan | kathysheehangfkcom

copy GfK 2014| GfK DigiTension | September 23 2014 110

ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo

--- GfK Consumer Trends

the future of a marketrdquo

GfK Consumer Trends

copy GfK 2014| GfK DigiTension | September 23 2014 111

2014| A new world of hyper-personalization

copy GfK 2014| GfK DigiTension | September 23 2014 112

ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0

2014 | A world of worry about personal future

In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student

says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times

copy GfK 2014| GfK DigiTension | September 23 2014 113

ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter

Expenditures become extensions of experience

ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that

speak to you and will remain in your liferdquo

copy GfK 2014| GfK DigiTension | September 23 2014 114

A world that seems increasingly against me

Riots in Sweden

Political amp economic turmoil in Middle East

New questions about strength of Chinarsquos

long-bullish economyProtests in Brazil

Nothing is secret Nothing is private

Protests in Turkey

copy GfK 2014| GfK DigiTension | September 23 2014 115

Getting to Me | A Narrowing Focus

copy GfK 2014| GfK DigiTension | September 23 2014 116

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2

Breaking away from the crowd

-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average

globally versus 91 hours in 2009)

-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)

copy GfK 2014| GfK DigiTension | September 23 2014 117

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1

A growing focus on intimacy

ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value

+6 ranks from 2008 12 among 54 Personal Values

copy GfK 2014| GfK DigiTension | September 23 2014 118

A new social calculus

Asset In this crazy stressful world you have to focus on the things that

keep you on track and happy

Liability Too much time is wasted on things that arenrsquot important ndash who

really needs 900 ldquofriendsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 119

Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

Personal fulfillment is a rising priority

ExcitementldquoHaving stimulating experiencesrdquo

Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)

IndividualityldquoBeing different from othersrdquo

+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)

Curiosity ldquoWanting to explore and learn about new thingsrdquo

+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)

+6 +7

+8

copy GfK 2014| GfK DigiTension | September 23 2014 120

Others are a declining priority

-5-8

-4

Social stability ldquoSeeking stability of societyrdquo

Globally -8 to 29

Helpfulness ldquoMaking the effort to assist othersrdquo

-5 to 30

Friendship ldquoHaving close supportive friendsrdquo

-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

-11

Respecting AncestorsldquoSeeking stability of societyrdquo

Globally -11 ranks from 2008 to 28 today

copy GfK 2014| GfK DigiTension | September 23 2014 121

The drive will be toward accelerated intimacy

ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my

right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo

ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013

copy GfK 2014| GfK DigiTension | September 23 2014 122

See The Future - Innovation Opportunity Area 1 | Bio-design

Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions

copy GfK 2014| GfK DigiTension | September 23 2014 123

Three vectors exploring increasingly complex bio-data

Measure Me

Sense Me

Be Me

DNA-based skin care program

Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points

Cortex3D printing of customized exo-casts

Tissue regenerationAllows for custom reconstruction of body parts

Glybera ndash 2012First gene therapy treatment approved by European Commission

SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions

Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state

TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants

copy GfK 2014| GfK DigiTension | September 23 2014 124

Alzheimers Ecuador Making it personal

124

>

copy GfK 2014| GfK DigiTension | September 23 2014 125

Multi-tasking lifestyles and growing comfort with automation drive consumers to seek out solutions that anticipate plan and execute increasingly complex decision-making tasks using a variety of personal social and behavioral inputs

See The Future - Innovation Opportunity Area 2 | Anticipated Lifestyle

copy GfK 2014| GfK DigiTension | September 23 2014 126Roper Reports Worldwide 2008 and 2013 (short trend core 25 markets) QB2

Shop groceries Cooking for fun Eat on the go Planmanage finances

Home DIY Gardeningyardwork

62

42

21 23

14 16

70

51

30 30

19 19

2008 2013

Consumers increasingly ldquodoing morerdquo

globally who engaged in activity weekly or more often

copy GfK 2014| GfK DigiTension | September 23 2014 127

Attention spans are decreasing

Roper Reports Worldwide 2013 (mixed-mode trend core 25 markets age 15+) O2 httpwwwstatisticbraincomattention-span-statistics Associated Press httpwwwonlinegraduateprogramscominstant-america2009 data

30 of global consumers agree

ldquoIf a new technology product is not simple to use I lose interest in itrdquo (+2 pts from 2010)

1 in 4 people abandon a web page that takes more than four seconds to load

50 of mobile phone users abandon a page if it doesnrsquot load in 10 seconds

8 million reduction of searches on Google when slowing the results by just 410th of a second

28 Proportion of words are read on an average web page (593 words)

27 minutes is the average length of single Internet video watched

copy GfK 2014| GfK DigiTension | September 23 2014 128

Roper Reports US Spring 2014 Q38 (top-2 box) Roper Reports Worldwide 2013 QJ1O2 (US filter 15+ top-2 box on 7-point scale)

Consumers Expect Real-timeInformation amp Brand Experiences

+ =of consumers expect to be able to access content regardless of the device or platform

77

42agree ldquoTo me it is important to always be reachable wherever I amrdquo

27agree ldquoI really need the shops amp services I use to be available at all timesrdquo

Google Glass observes and records the world

ldquo15 minutes for a quote is out of touchrdquo

7frac12 minutes could save you on car insurance

copy GfK 2014| GfK DigiTension | September 23 2014 129Roper Reports Worldwide 2013 (mixed mode core 25 countries) O4 O9

Super Connected Consumers whoManage the real-time world are Emerging

These active social media users are

of global consumers are Super Connected Consumers

Always on the lookout for new products services

Look for novelty fun even in

everyday items

Spends lots of time researching brands before making major purchases

Technology empowersthem to do this

Greater propensity to switch if dissatisfied with

product service

More likely to have switched from name brands to less

expensive alternatives

More likely to used money-saving strategies

to get the best deal

True in developing as well as developed

markets

17

copy GfK 2014| GfK DigiTension | September 23 2014 130Roper Reports US 2012 Fall Core Q10 11 (online) RRUS 2000-1 Q92 93 (in-person)

Americans continue showing a greater openness and desire towards automation

A car that drives for you when you donrsquot feel like driving

Robots that do household tasks like cleaning amp cooking

Refrigerators that re-order groceries for you

4932

2000 2012

4635

3124

copy GfK 2014| GfK DigiTension | September 23 2014 131

Time saving solutions are the most critical

What is innovation to you

Easier way of doing something (78)

Faster way of doing something (72)

Something I didnrsquot know I needed (44)

Something that my friends will notice (29)

Roper Reports US 2013 February (Telecell) Q4

copy GfK 2014| GfK DigiTension | September 23 2014 132

NEST Most people leave the house at one temperature and forget to change it So Nest learns your schedule programs itself and can be controlled from your phone Teach it well and Nest can lower your heating and cooling bills up to 20

Devices get smarter and more interconnected as we move toward the lsquoInternet of Thingsrsquo

Automation

Coordination

Roomba

httpnestcomliving-with-nest

Computer-controlled sensors find open parking spaces based on their estimation of the proximity of other vehicles Once an open space is detected it directs the vehicles steering wheel to parallel park the car The driver controls the speed of the car via the gas and brake pedals the maneuvering of the vehicle into the parking space is done by the car itself

httponlinewsjcomarticleSB10001424052748703734504575125883649914708html

Anticipation

The ldquoInternet of Thingsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 133

Anticipated Actions | Nissan Paint

>

copy GfK 2014| GfK DigiTension | September 23 2014 134

Email kathysheehangfkcom

bloggfkcom

Mobile

Blog

M +1 212 464 7972

copy GfK 2014| GfK DigiTension | September 23 2014 135

  • Slide 1
  • Slide 2
  • GfK digitension
  • Slide 4
  • Integration is key for delivering true richness
  • Our new organisation model research skills versus industry e
  • Connecting the dots
  • Slide 8
  • A fast changing consumer driven digital age
  • The explosion of digital devices and internet accessibility hav
  • And consumers expect brands to fit their flexible always conne
  • With consumerrsquos fast adoption of social media everything is mor
  • As a result purchase pathways can be extremely complex
  • We have integrated these new evolutions in our RampD and research
  • Slide 15
  • Exploring the mobile web and the people who use ithellip
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Event app
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Slide 58
  • Slide 59
  • Introduction
  • Slide 61
  • Chicken
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Getting to me
  • Slide 110
  • 2014| A new world of hyper-personalization
  • 2014 | A world of worry about personal future
  • Expenditures become extensions of experience
  • A world that seems increasingly against me
  • Getting to Me | A Narrowing Focus
  • Breaking away from the crowd
  • A growing focus on intimacy
  • A new social calculus
  • Personal fulfillment is a rising priority
  • Others are a declining priority
  • The drive will be toward accelerated intimacy
  • See The Future - Innovation Opportunity Area 1 | Bio-design
  • Slide 123
  • Alzheimers Ecuador Making it personal
  • Slide 125
  • Consumers increasingly ldquodoing morerdquo
  • Attention spans are decreasing
  • Consumers Expect Real-time Information amp Brand Experiences
  • Super Connected Consumers who Manage the real-time world are Em
  • Americans continue showing a greater openness and desire toward
  • Time saving solutions are the most critical
  • Slide 132
  • Anticipated Actions | Nissan Paint
  • Slide 134
  • Slide 135
Page 108: Presentatie plenair 1 - Jef Staes, Kathy Sheehan

copy GfK 2014| GfK DigiTension | September 23 2014 110

ldquoA trend is a genuine longer-term shift in attitudes or behaviours with the potential of becoming a major influencer on the future of a marketrdquo

--- GfK Consumer Trends

the future of a marketrdquo

GfK Consumer Trends

copy GfK 2014| GfK DigiTension | September 23 2014 111

2014| A new world of hyper-personalization

copy GfK 2014| GfK DigiTension | September 23 2014 112

ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0

2014 | A world of worry about personal future

In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student

says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times

copy GfK 2014| GfK DigiTension | September 23 2014 113

ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter

Expenditures become extensions of experience

ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that

speak to you and will remain in your liferdquo

copy GfK 2014| GfK DigiTension | September 23 2014 114

A world that seems increasingly against me

Riots in Sweden

Political amp economic turmoil in Middle East

New questions about strength of Chinarsquos

long-bullish economyProtests in Brazil

Nothing is secret Nothing is private

Protests in Turkey

copy GfK 2014| GfK DigiTension | September 23 2014 115

Getting to Me | A Narrowing Focus

copy GfK 2014| GfK DigiTension | September 23 2014 116

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2

Breaking away from the crowd

-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average

globally versus 91 hours in 2009)

-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)

copy GfK 2014| GfK DigiTension | September 23 2014 117

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1

A growing focus on intimacy

ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value

+6 ranks from 2008 12 among 54 Personal Values

copy GfK 2014| GfK DigiTension | September 23 2014 118

A new social calculus

Asset In this crazy stressful world you have to focus on the things that

keep you on track and happy

Liability Too much time is wasted on things that arenrsquot important ndash who

really needs 900 ldquofriendsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 119

Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

Personal fulfillment is a rising priority

ExcitementldquoHaving stimulating experiencesrdquo

Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)

IndividualityldquoBeing different from othersrdquo

+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)

Curiosity ldquoWanting to explore and learn about new thingsrdquo

+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)

+6 +7

+8

copy GfK 2014| GfK DigiTension | September 23 2014 120

Others are a declining priority

-5-8

-4

Social stability ldquoSeeking stability of societyrdquo

Globally -8 to 29

Helpfulness ldquoMaking the effort to assist othersrdquo

-5 to 30

Friendship ldquoHaving close supportive friendsrdquo

-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

-11

Respecting AncestorsldquoSeeking stability of societyrdquo

Globally -11 ranks from 2008 to 28 today

copy GfK 2014| GfK DigiTension | September 23 2014 121

The drive will be toward accelerated intimacy

ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my

right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo

ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013

copy GfK 2014| GfK DigiTension | September 23 2014 122

See The Future - Innovation Opportunity Area 1 | Bio-design

Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions

copy GfK 2014| GfK DigiTension | September 23 2014 123

Three vectors exploring increasingly complex bio-data

Measure Me

Sense Me

Be Me

DNA-based skin care program

Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points

Cortex3D printing of customized exo-casts

Tissue regenerationAllows for custom reconstruction of body parts

Glybera ndash 2012First gene therapy treatment approved by European Commission

SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions

Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state

TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants

copy GfK 2014| GfK DigiTension | September 23 2014 124

Alzheimers Ecuador Making it personal

124

>

copy GfK 2014| GfK DigiTension | September 23 2014 125

Multi-tasking lifestyles and growing comfort with automation drive consumers to seek out solutions that anticipate plan and execute increasingly complex decision-making tasks using a variety of personal social and behavioral inputs

See The Future - Innovation Opportunity Area 2 | Anticipated Lifestyle

copy GfK 2014| GfK DigiTension | September 23 2014 126Roper Reports Worldwide 2008 and 2013 (short trend core 25 markets) QB2

Shop groceries Cooking for fun Eat on the go Planmanage finances

Home DIY Gardeningyardwork

62

42

21 23

14 16

70

51

30 30

19 19

2008 2013

Consumers increasingly ldquodoing morerdquo

globally who engaged in activity weekly or more often

copy GfK 2014| GfK DigiTension | September 23 2014 127

Attention spans are decreasing

Roper Reports Worldwide 2013 (mixed-mode trend core 25 markets age 15+) O2 httpwwwstatisticbraincomattention-span-statistics Associated Press httpwwwonlinegraduateprogramscominstant-america2009 data

30 of global consumers agree

ldquoIf a new technology product is not simple to use I lose interest in itrdquo (+2 pts from 2010)

1 in 4 people abandon a web page that takes more than four seconds to load

50 of mobile phone users abandon a page if it doesnrsquot load in 10 seconds

8 million reduction of searches on Google when slowing the results by just 410th of a second

28 Proportion of words are read on an average web page (593 words)

27 minutes is the average length of single Internet video watched

copy GfK 2014| GfK DigiTension | September 23 2014 128

Roper Reports US Spring 2014 Q38 (top-2 box) Roper Reports Worldwide 2013 QJ1O2 (US filter 15+ top-2 box on 7-point scale)

Consumers Expect Real-timeInformation amp Brand Experiences

+ =of consumers expect to be able to access content regardless of the device or platform

77

42agree ldquoTo me it is important to always be reachable wherever I amrdquo

27agree ldquoI really need the shops amp services I use to be available at all timesrdquo

Google Glass observes and records the world

ldquo15 minutes for a quote is out of touchrdquo

7frac12 minutes could save you on car insurance

copy GfK 2014| GfK DigiTension | September 23 2014 129Roper Reports Worldwide 2013 (mixed mode core 25 countries) O4 O9

Super Connected Consumers whoManage the real-time world are Emerging

These active social media users are

of global consumers are Super Connected Consumers

Always on the lookout for new products services

Look for novelty fun even in

everyday items

Spends lots of time researching brands before making major purchases

Technology empowersthem to do this

Greater propensity to switch if dissatisfied with

product service

More likely to have switched from name brands to less

expensive alternatives

More likely to used money-saving strategies

to get the best deal

True in developing as well as developed

markets

17

copy GfK 2014| GfK DigiTension | September 23 2014 130Roper Reports US 2012 Fall Core Q10 11 (online) RRUS 2000-1 Q92 93 (in-person)

Americans continue showing a greater openness and desire towards automation

A car that drives for you when you donrsquot feel like driving

Robots that do household tasks like cleaning amp cooking

Refrigerators that re-order groceries for you

4932

2000 2012

4635

3124

copy GfK 2014| GfK DigiTension | September 23 2014 131

Time saving solutions are the most critical

What is innovation to you

Easier way of doing something (78)

Faster way of doing something (72)

Something I didnrsquot know I needed (44)

Something that my friends will notice (29)

Roper Reports US 2013 February (Telecell) Q4

copy GfK 2014| GfK DigiTension | September 23 2014 132

NEST Most people leave the house at one temperature and forget to change it So Nest learns your schedule programs itself and can be controlled from your phone Teach it well and Nest can lower your heating and cooling bills up to 20

Devices get smarter and more interconnected as we move toward the lsquoInternet of Thingsrsquo

Automation

Coordination

Roomba

httpnestcomliving-with-nest

Computer-controlled sensors find open parking spaces based on their estimation of the proximity of other vehicles Once an open space is detected it directs the vehicles steering wheel to parallel park the car The driver controls the speed of the car via the gas and brake pedals the maneuvering of the vehicle into the parking space is done by the car itself

httponlinewsjcomarticleSB10001424052748703734504575125883649914708html

Anticipation

The ldquoInternet of Thingsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 133

Anticipated Actions | Nissan Paint

>

copy GfK 2014| GfK DigiTension | September 23 2014 134

Email kathysheehangfkcom

bloggfkcom

Mobile

Blog

M +1 212 464 7972

copy GfK 2014| GfK DigiTension | September 23 2014 135

  • Slide 1
  • Slide 2
  • GfK digitension
  • Slide 4
  • Integration is key for delivering true richness
  • Our new organisation model research skills versus industry e
  • Connecting the dots
  • Slide 8
  • A fast changing consumer driven digital age
  • The explosion of digital devices and internet accessibility hav
  • And consumers expect brands to fit their flexible always conne
  • With consumerrsquos fast adoption of social media everything is mor
  • As a result purchase pathways can be extremely complex
  • We have integrated these new evolutions in our RampD and research
  • Slide 15
  • Exploring the mobile web and the people who use ithellip
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Event app
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Slide 58
  • Slide 59
  • Introduction
  • Slide 61
  • Chicken
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Getting to me
  • Slide 110
  • 2014| A new world of hyper-personalization
  • 2014 | A world of worry about personal future
  • Expenditures become extensions of experience
  • A world that seems increasingly against me
  • Getting to Me | A Narrowing Focus
  • Breaking away from the crowd
  • A growing focus on intimacy
  • A new social calculus
  • Personal fulfillment is a rising priority
  • Others are a declining priority
  • The drive will be toward accelerated intimacy
  • See The Future - Innovation Opportunity Area 1 | Bio-design
  • Slide 123
  • Alzheimers Ecuador Making it personal
  • Slide 125
  • Consumers increasingly ldquodoing morerdquo
  • Attention spans are decreasing
  • Consumers Expect Real-time Information amp Brand Experiences
  • Super Connected Consumers who Manage the real-time world are Em
  • Americans continue showing a greater openness and desire toward
  • Time saving solutions are the most critical
  • Slide 132
  • Anticipated Actions | Nissan Paint
  • Slide 134
  • Slide 135
Page 109: Presentatie plenair 1 - Jef Staes, Kathy Sheehan

copy GfK 2014| GfK DigiTension | September 23 2014 111

2014| A new world of hyper-personalization

copy GfK 2014| GfK DigiTension | September 23 2014 112

ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0

2014 | A world of worry about personal future

In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student

says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times

copy GfK 2014| GfK DigiTension | September 23 2014 113

ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter

Expenditures become extensions of experience

ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that

speak to you and will remain in your liferdquo

copy GfK 2014| GfK DigiTension | September 23 2014 114

A world that seems increasingly against me

Riots in Sweden

Political amp economic turmoil in Middle East

New questions about strength of Chinarsquos

long-bullish economyProtests in Brazil

Nothing is secret Nothing is private

Protests in Turkey

copy GfK 2014| GfK DigiTension | September 23 2014 115

Getting to Me | A Narrowing Focus

copy GfK 2014| GfK DigiTension | September 23 2014 116

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2

Breaking away from the crowd

-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average

globally versus 91 hours in 2009)

-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)

copy GfK 2014| GfK DigiTension | September 23 2014 117

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1

A growing focus on intimacy

ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value

+6 ranks from 2008 12 among 54 Personal Values

copy GfK 2014| GfK DigiTension | September 23 2014 118

A new social calculus

Asset In this crazy stressful world you have to focus on the things that

keep you on track and happy

Liability Too much time is wasted on things that arenrsquot important ndash who

really needs 900 ldquofriendsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 119

Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

Personal fulfillment is a rising priority

ExcitementldquoHaving stimulating experiencesrdquo

Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)

IndividualityldquoBeing different from othersrdquo

+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)

Curiosity ldquoWanting to explore and learn about new thingsrdquo

+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)

+6 +7

+8

copy GfK 2014| GfK DigiTension | September 23 2014 120

Others are a declining priority

-5-8

-4

Social stability ldquoSeeking stability of societyrdquo

Globally -8 to 29

Helpfulness ldquoMaking the effort to assist othersrdquo

-5 to 30

Friendship ldquoHaving close supportive friendsrdquo

-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

-11

Respecting AncestorsldquoSeeking stability of societyrdquo

Globally -11 ranks from 2008 to 28 today

copy GfK 2014| GfK DigiTension | September 23 2014 121

The drive will be toward accelerated intimacy

ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my

right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo

ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013

copy GfK 2014| GfK DigiTension | September 23 2014 122

See The Future - Innovation Opportunity Area 1 | Bio-design

Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions

copy GfK 2014| GfK DigiTension | September 23 2014 123

Three vectors exploring increasingly complex bio-data

Measure Me

Sense Me

Be Me

DNA-based skin care program

Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points

Cortex3D printing of customized exo-casts

Tissue regenerationAllows for custom reconstruction of body parts

Glybera ndash 2012First gene therapy treatment approved by European Commission

SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions

Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state

TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants

copy GfK 2014| GfK DigiTension | September 23 2014 124

Alzheimers Ecuador Making it personal

124

>

copy GfK 2014| GfK DigiTension | September 23 2014 125

Multi-tasking lifestyles and growing comfort with automation drive consumers to seek out solutions that anticipate plan and execute increasingly complex decision-making tasks using a variety of personal social and behavioral inputs

See The Future - Innovation Opportunity Area 2 | Anticipated Lifestyle

copy GfK 2014| GfK DigiTension | September 23 2014 126Roper Reports Worldwide 2008 and 2013 (short trend core 25 markets) QB2

Shop groceries Cooking for fun Eat on the go Planmanage finances

Home DIY Gardeningyardwork

62

42

21 23

14 16

70

51

30 30

19 19

2008 2013

Consumers increasingly ldquodoing morerdquo

globally who engaged in activity weekly or more often

copy GfK 2014| GfK DigiTension | September 23 2014 127

Attention spans are decreasing

Roper Reports Worldwide 2013 (mixed-mode trend core 25 markets age 15+) O2 httpwwwstatisticbraincomattention-span-statistics Associated Press httpwwwonlinegraduateprogramscominstant-america2009 data

30 of global consumers agree

ldquoIf a new technology product is not simple to use I lose interest in itrdquo (+2 pts from 2010)

1 in 4 people abandon a web page that takes more than four seconds to load

50 of mobile phone users abandon a page if it doesnrsquot load in 10 seconds

8 million reduction of searches on Google when slowing the results by just 410th of a second

28 Proportion of words are read on an average web page (593 words)

27 minutes is the average length of single Internet video watched

copy GfK 2014| GfK DigiTension | September 23 2014 128

Roper Reports US Spring 2014 Q38 (top-2 box) Roper Reports Worldwide 2013 QJ1O2 (US filter 15+ top-2 box on 7-point scale)

Consumers Expect Real-timeInformation amp Brand Experiences

+ =of consumers expect to be able to access content regardless of the device or platform

77

42agree ldquoTo me it is important to always be reachable wherever I amrdquo

27agree ldquoI really need the shops amp services I use to be available at all timesrdquo

Google Glass observes and records the world

ldquo15 minutes for a quote is out of touchrdquo

7frac12 minutes could save you on car insurance

copy GfK 2014| GfK DigiTension | September 23 2014 129Roper Reports Worldwide 2013 (mixed mode core 25 countries) O4 O9

Super Connected Consumers whoManage the real-time world are Emerging

These active social media users are

of global consumers are Super Connected Consumers

Always on the lookout for new products services

Look for novelty fun even in

everyday items

Spends lots of time researching brands before making major purchases

Technology empowersthem to do this

Greater propensity to switch if dissatisfied with

product service

More likely to have switched from name brands to less

expensive alternatives

More likely to used money-saving strategies

to get the best deal

True in developing as well as developed

markets

17

copy GfK 2014| GfK DigiTension | September 23 2014 130Roper Reports US 2012 Fall Core Q10 11 (online) RRUS 2000-1 Q92 93 (in-person)

Americans continue showing a greater openness and desire towards automation

A car that drives for you when you donrsquot feel like driving

Robots that do household tasks like cleaning amp cooking

Refrigerators that re-order groceries for you

4932

2000 2012

4635

3124

copy GfK 2014| GfK DigiTension | September 23 2014 131

Time saving solutions are the most critical

What is innovation to you

Easier way of doing something (78)

Faster way of doing something (72)

Something I didnrsquot know I needed (44)

Something that my friends will notice (29)

Roper Reports US 2013 February (Telecell) Q4

copy GfK 2014| GfK DigiTension | September 23 2014 132

NEST Most people leave the house at one temperature and forget to change it So Nest learns your schedule programs itself and can be controlled from your phone Teach it well and Nest can lower your heating and cooling bills up to 20

Devices get smarter and more interconnected as we move toward the lsquoInternet of Thingsrsquo

Automation

Coordination

Roomba

httpnestcomliving-with-nest

Computer-controlled sensors find open parking spaces based on their estimation of the proximity of other vehicles Once an open space is detected it directs the vehicles steering wheel to parallel park the car The driver controls the speed of the car via the gas and brake pedals the maneuvering of the vehicle into the parking space is done by the car itself

httponlinewsjcomarticleSB10001424052748703734504575125883649914708html

Anticipation

The ldquoInternet of Thingsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 133

Anticipated Actions | Nissan Paint

>

copy GfK 2014| GfK DigiTension | September 23 2014 134

Email kathysheehangfkcom

bloggfkcom

Mobile

Blog

M +1 212 464 7972

copy GfK 2014| GfK DigiTension | September 23 2014 135

  • Slide 1
  • Slide 2
  • GfK digitension
  • Slide 4
  • Integration is key for delivering true richness
  • Our new organisation model research skills versus industry e
  • Connecting the dots
  • Slide 8
  • A fast changing consumer driven digital age
  • The explosion of digital devices and internet accessibility hav
  • And consumers expect brands to fit their flexible always conne
  • With consumerrsquos fast adoption of social media everything is mor
  • As a result purchase pathways can be extremely complex
  • We have integrated these new evolutions in our RampD and research
  • Slide 15
  • Exploring the mobile web and the people who use ithellip
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Event app
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Slide 58
  • Slide 59
  • Introduction
  • Slide 61
  • Chicken
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Getting to me
  • Slide 110
  • 2014| A new world of hyper-personalization
  • 2014 | A world of worry about personal future
  • Expenditures become extensions of experience
  • A world that seems increasingly against me
  • Getting to Me | A Narrowing Focus
  • Breaking away from the crowd
  • A growing focus on intimacy
  • A new social calculus
  • Personal fulfillment is a rising priority
  • Others are a declining priority
  • The drive will be toward accelerated intimacy
  • See The Future - Innovation Opportunity Area 1 | Bio-design
  • Slide 123
  • Alzheimers Ecuador Making it personal
  • Slide 125
  • Consumers increasingly ldquodoing morerdquo
  • Attention spans are decreasing
  • Consumers Expect Real-time Information amp Brand Experiences
  • Super Connected Consumers who Manage the real-time world are Em
  • Americans continue showing a greater openness and desire toward
  • Time saving solutions are the most critical
  • Slide 132
  • Anticipated Actions | Nissan Paint
  • Slide 134
  • Slide 135
Page 110: Presentatie plenair 1 - Jef Staes, Kathy Sheehan

copy GfK 2014| GfK DigiTension | September 23 2014 112

ldquoA Proud Nation Ponders How to Halt Its Slow Declinerdquo NYT 25 Aug 2013 httpwwwnytimescom20130825worldeuropea-proud-nation-ponders-how-to-halt-its-slow-declinehtmlpagewanted=allamp_r=0

2014 | A world of worry about personal future

In contrast to the protests of 1968 todayrsquos University of Paris students ldquoworried about finding jobs and losing state benefits are demanding that nothing change at allrdquo ldquoWe march now to reject all reformsrdquo one student

says ldquoWe see no alternatives Wersquore a generation without bearingsrdquo ndash The New York Times

copy GfK 2014| GfK DigiTension | September 23 2014 113

ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter

Expenditures become extensions of experience

ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that

speak to you and will remain in your liferdquo

copy GfK 2014| GfK DigiTension | September 23 2014 114

A world that seems increasingly against me

Riots in Sweden

Political amp economic turmoil in Middle East

New questions about strength of Chinarsquos

long-bullish economyProtests in Brazil

Nothing is secret Nothing is private

Protests in Turkey

copy GfK 2014| GfK DigiTension | September 23 2014 115

Getting to Me | A Narrowing Focus

copy GfK 2014| GfK DigiTension | September 23 2014 116

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2

Breaking away from the crowd

-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average

globally versus 91 hours in 2009)

-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)

copy GfK 2014| GfK DigiTension | September 23 2014 117

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1

A growing focus on intimacy

ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value

+6 ranks from 2008 12 among 54 Personal Values

copy GfK 2014| GfK DigiTension | September 23 2014 118

A new social calculus

Asset In this crazy stressful world you have to focus on the things that

keep you on track and happy

Liability Too much time is wasted on things that arenrsquot important ndash who

really needs 900 ldquofriendsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 119

Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

Personal fulfillment is a rising priority

ExcitementldquoHaving stimulating experiencesrdquo

Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)

IndividualityldquoBeing different from othersrdquo

+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)

Curiosity ldquoWanting to explore and learn about new thingsrdquo

+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)

+6 +7

+8

copy GfK 2014| GfK DigiTension | September 23 2014 120

Others are a declining priority

-5-8

-4

Social stability ldquoSeeking stability of societyrdquo

Globally -8 to 29

Helpfulness ldquoMaking the effort to assist othersrdquo

-5 to 30

Friendship ldquoHaving close supportive friendsrdquo

-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

-11

Respecting AncestorsldquoSeeking stability of societyrdquo

Globally -11 ranks from 2008 to 28 today

copy GfK 2014| GfK DigiTension | September 23 2014 121

The drive will be toward accelerated intimacy

ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my

right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo

ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013

copy GfK 2014| GfK DigiTension | September 23 2014 122

See The Future - Innovation Opportunity Area 1 | Bio-design

Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions

copy GfK 2014| GfK DigiTension | September 23 2014 123

Three vectors exploring increasingly complex bio-data

Measure Me

Sense Me

Be Me

DNA-based skin care program

Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points

Cortex3D printing of customized exo-casts

Tissue regenerationAllows for custom reconstruction of body parts

Glybera ndash 2012First gene therapy treatment approved by European Commission

SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions

Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state

TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants

copy GfK 2014| GfK DigiTension | September 23 2014 124

Alzheimers Ecuador Making it personal

124

>

copy GfK 2014| GfK DigiTension | September 23 2014 125

Multi-tasking lifestyles and growing comfort with automation drive consumers to seek out solutions that anticipate plan and execute increasingly complex decision-making tasks using a variety of personal social and behavioral inputs

See The Future - Innovation Opportunity Area 2 | Anticipated Lifestyle

copy GfK 2014| GfK DigiTension | September 23 2014 126Roper Reports Worldwide 2008 and 2013 (short trend core 25 markets) QB2

Shop groceries Cooking for fun Eat on the go Planmanage finances

Home DIY Gardeningyardwork

62

42

21 23

14 16

70

51

30 30

19 19

2008 2013

Consumers increasingly ldquodoing morerdquo

globally who engaged in activity weekly or more often

copy GfK 2014| GfK DigiTension | September 23 2014 127

Attention spans are decreasing

Roper Reports Worldwide 2013 (mixed-mode trend core 25 markets age 15+) O2 httpwwwstatisticbraincomattention-span-statistics Associated Press httpwwwonlinegraduateprogramscominstant-america2009 data

30 of global consumers agree

ldquoIf a new technology product is not simple to use I lose interest in itrdquo (+2 pts from 2010)

1 in 4 people abandon a web page that takes more than four seconds to load

50 of mobile phone users abandon a page if it doesnrsquot load in 10 seconds

8 million reduction of searches on Google when slowing the results by just 410th of a second

28 Proportion of words are read on an average web page (593 words)

27 minutes is the average length of single Internet video watched

copy GfK 2014| GfK DigiTension | September 23 2014 128

Roper Reports US Spring 2014 Q38 (top-2 box) Roper Reports Worldwide 2013 QJ1O2 (US filter 15+ top-2 box on 7-point scale)

Consumers Expect Real-timeInformation amp Brand Experiences

+ =of consumers expect to be able to access content regardless of the device or platform

77

42agree ldquoTo me it is important to always be reachable wherever I amrdquo

27agree ldquoI really need the shops amp services I use to be available at all timesrdquo

Google Glass observes and records the world

ldquo15 minutes for a quote is out of touchrdquo

7frac12 minutes could save you on car insurance

copy GfK 2014| GfK DigiTension | September 23 2014 129Roper Reports Worldwide 2013 (mixed mode core 25 countries) O4 O9

Super Connected Consumers whoManage the real-time world are Emerging

These active social media users are

of global consumers are Super Connected Consumers

Always on the lookout for new products services

Look for novelty fun even in

everyday items

Spends lots of time researching brands before making major purchases

Technology empowersthem to do this

Greater propensity to switch if dissatisfied with

product service

More likely to have switched from name brands to less

expensive alternatives

More likely to used money-saving strategies

to get the best deal

True in developing as well as developed

markets

17

copy GfK 2014| GfK DigiTension | September 23 2014 130Roper Reports US 2012 Fall Core Q10 11 (online) RRUS 2000-1 Q92 93 (in-person)

Americans continue showing a greater openness and desire towards automation

A car that drives for you when you donrsquot feel like driving

Robots that do household tasks like cleaning amp cooking

Refrigerators that re-order groceries for you

4932

2000 2012

4635

3124

copy GfK 2014| GfK DigiTension | September 23 2014 131

Time saving solutions are the most critical

What is innovation to you

Easier way of doing something (78)

Faster way of doing something (72)

Something I didnrsquot know I needed (44)

Something that my friends will notice (29)

Roper Reports US 2013 February (Telecell) Q4

copy GfK 2014| GfK DigiTension | September 23 2014 132

NEST Most people leave the house at one temperature and forget to change it So Nest learns your schedule programs itself and can be controlled from your phone Teach it well and Nest can lower your heating and cooling bills up to 20

Devices get smarter and more interconnected as we move toward the lsquoInternet of Thingsrsquo

Automation

Coordination

Roomba

httpnestcomliving-with-nest

Computer-controlled sensors find open parking spaces based on their estimation of the proximity of other vehicles Once an open space is detected it directs the vehicles steering wheel to parallel park the car The driver controls the speed of the car via the gas and brake pedals the maneuvering of the vehicle into the parking space is done by the car itself

httponlinewsjcomarticleSB10001424052748703734504575125883649914708html

Anticipation

The ldquoInternet of Thingsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 133

Anticipated Actions | Nissan Paint

>

copy GfK 2014| GfK DigiTension | September 23 2014 134

Email kathysheehangfkcom

bloggfkcom

Mobile

Blog

M +1 212 464 7972

copy GfK 2014| GfK DigiTension | September 23 2014 135

  • Slide 1
  • Slide 2
  • GfK digitension
  • Slide 4
  • Integration is key for delivering true richness
  • Our new organisation model research skills versus industry e
  • Connecting the dots
  • Slide 8
  • A fast changing consumer driven digital age
  • The explosion of digital devices and internet accessibility hav
  • And consumers expect brands to fit their flexible always conne
  • With consumerrsquos fast adoption of social media everything is mor
  • As a result purchase pathways can be extremely complex
  • We have integrated these new evolutions in our RampD and research
  • Slide 15
  • Exploring the mobile web and the people who use ithellip
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Event app
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Slide 58
  • Slide 59
  • Introduction
  • Slide 61
  • Chicken
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Getting to me
  • Slide 110
  • 2014| A new world of hyper-personalization
  • 2014 | A world of worry about personal future
  • Expenditures become extensions of experience
  • A world that seems increasingly against me
  • Getting to Me | A Narrowing Focus
  • Breaking away from the crowd
  • A growing focus on intimacy
  • A new social calculus
  • Personal fulfillment is a rising priority
  • Others are a declining priority
  • The drive will be toward accelerated intimacy
  • See The Future - Innovation Opportunity Area 1 | Bio-design
  • Slide 123
  • Alzheimers Ecuador Making it personal
  • Slide 125
  • Consumers increasingly ldquodoing morerdquo
  • Attention spans are decreasing
  • Consumers Expect Real-time Information amp Brand Experiences
  • Super Connected Consumers who Manage the real-time world are Em
  • Americans continue showing a greater openness and desire toward
  • Time saving solutions are the most critical
  • Slide 132
  • Anticipated Actions | Nissan Paint
  • Slide 134
  • Slide 135
Page 111: Presentatie plenair 1 - Jef Staes, Kathy Sheehan

copy GfK 2014| GfK DigiTension | September 23 2014 113

ldquoThe Value of Thingsrdquo Deborah Needleman editor in chief T The New York Times Style Magazine 25 Aug 2013httptmagazineblogsnytimescom20130823editors-letter

Expenditures become extensions of experience

ldquoLiving in an age when most things are both digital and disposable creates an even more intense longing for physical objects that

speak to you and will remain in your liferdquo

copy GfK 2014| GfK DigiTension | September 23 2014 114

A world that seems increasingly against me

Riots in Sweden

Political amp economic turmoil in Middle East

New questions about strength of Chinarsquos

long-bullish economyProtests in Brazil

Nothing is secret Nothing is private

Protests in Turkey

copy GfK 2014| GfK DigiTension | September 23 2014 115

Getting to Me | A Narrowing Focus

copy GfK 2014| GfK DigiTension | September 23 2014 116

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2

Breaking away from the crowd

-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average

globally versus 91 hours in 2009)

-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)

copy GfK 2014| GfK DigiTension | September 23 2014 117

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1

A growing focus on intimacy

ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value

+6 ranks from 2008 12 among 54 Personal Values

copy GfK 2014| GfK DigiTension | September 23 2014 118

A new social calculus

Asset In this crazy stressful world you have to focus on the things that

keep you on track and happy

Liability Too much time is wasted on things that arenrsquot important ndash who

really needs 900 ldquofriendsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 119

Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

Personal fulfillment is a rising priority

ExcitementldquoHaving stimulating experiencesrdquo

Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)

IndividualityldquoBeing different from othersrdquo

+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)

Curiosity ldquoWanting to explore and learn about new thingsrdquo

+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)

+6 +7

+8

copy GfK 2014| GfK DigiTension | September 23 2014 120

Others are a declining priority

-5-8

-4

Social stability ldquoSeeking stability of societyrdquo

Globally -8 to 29

Helpfulness ldquoMaking the effort to assist othersrdquo

-5 to 30

Friendship ldquoHaving close supportive friendsrdquo

-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

-11

Respecting AncestorsldquoSeeking stability of societyrdquo

Globally -11 ranks from 2008 to 28 today

copy GfK 2014| GfK DigiTension | September 23 2014 121

The drive will be toward accelerated intimacy

ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my

right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo

ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013

copy GfK 2014| GfK DigiTension | September 23 2014 122

See The Future - Innovation Opportunity Area 1 | Bio-design

Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions

copy GfK 2014| GfK DigiTension | September 23 2014 123

Three vectors exploring increasingly complex bio-data

Measure Me

Sense Me

Be Me

DNA-based skin care program

Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points

Cortex3D printing of customized exo-casts

Tissue regenerationAllows for custom reconstruction of body parts

Glybera ndash 2012First gene therapy treatment approved by European Commission

SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions

Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state

TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants

copy GfK 2014| GfK DigiTension | September 23 2014 124

Alzheimers Ecuador Making it personal

124

>

copy GfK 2014| GfK DigiTension | September 23 2014 125

Multi-tasking lifestyles and growing comfort with automation drive consumers to seek out solutions that anticipate plan and execute increasingly complex decision-making tasks using a variety of personal social and behavioral inputs

See The Future - Innovation Opportunity Area 2 | Anticipated Lifestyle

copy GfK 2014| GfK DigiTension | September 23 2014 126Roper Reports Worldwide 2008 and 2013 (short trend core 25 markets) QB2

Shop groceries Cooking for fun Eat on the go Planmanage finances

Home DIY Gardeningyardwork

62

42

21 23

14 16

70

51

30 30

19 19

2008 2013

Consumers increasingly ldquodoing morerdquo

globally who engaged in activity weekly or more often

copy GfK 2014| GfK DigiTension | September 23 2014 127

Attention spans are decreasing

Roper Reports Worldwide 2013 (mixed-mode trend core 25 markets age 15+) O2 httpwwwstatisticbraincomattention-span-statistics Associated Press httpwwwonlinegraduateprogramscominstant-america2009 data

30 of global consumers agree

ldquoIf a new technology product is not simple to use I lose interest in itrdquo (+2 pts from 2010)

1 in 4 people abandon a web page that takes more than four seconds to load

50 of mobile phone users abandon a page if it doesnrsquot load in 10 seconds

8 million reduction of searches on Google when slowing the results by just 410th of a second

28 Proportion of words are read on an average web page (593 words)

27 minutes is the average length of single Internet video watched

copy GfK 2014| GfK DigiTension | September 23 2014 128

Roper Reports US Spring 2014 Q38 (top-2 box) Roper Reports Worldwide 2013 QJ1O2 (US filter 15+ top-2 box on 7-point scale)

Consumers Expect Real-timeInformation amp Brand Experiences

+ =of consumers expect to be able to access content regardless of the device or platform

77

42agree ldquoTo me it is important to always be reachable wherever I amrdquo

27agree ldquoI really need the shops amp services I use to be available at all timesrdquo

Google Glass observes and records the world

ldquo15 minutes for a quote is out of touchrdquo

7frac12 minutes could save you on car insurance

copy GfK 2014| GfK DigiTension | September 23 2014 129Roper Reports Worldwide 2013 (mixed mode core 25 countries) O4 O9

Super Connected Consumers whoManage the real-time world are Emerging

These active social media users are

of global consumers are Super Connected Consumers

Always on the lookout for new products services

Look for novelty fun even in

everyday items

Spends lots of time researching brands before making major purchases

Technology empowersthem to do this

Greater propensity to switch if dissatisfied with

product service

More likely to have switched from name brands to less

expensive alternatives

More likely to used money-saving strategies

to get the best deal

True in developing as well as developed

markets

17

copy GfK 2014| GfK DigiTension | September 23 2014 130Roper Reports US 2012 Fall Core Q10 11 (online) RRUS 2000-1 Q92 93 (in-person)

Americans continue showing a greater openness and desire towards automation

A car that drives for you when you donrsquot feel like driving

Robots that do household tasks like cleaning amp cooking

Refrigerators that re-order groceries for you

4932

2000 2012

4635

3124

copy GfK 2014| GfK DigiTension | September 23 2014 131

Time saving solutions are the most critical

What is innovation to you

Easier way of doing something (78)

Faster way of doing something (72)

Something I didnrsquot know I needed (44)

Something that my friends will notice (29)

Roper Reports US 2013 February (Telecell) Q4

copy GfK 2014| GfK DigiTension | September 23 2014 132

NEST Most people leave the house at one temperature and forget to change it So Nest learns your schedule programs itself and can be controlled from your phone Teach it well and Nest can lower your heating and cooling bills up to 20

Devices get smarter and more interconnected as we move toward the lsquoInternet of Thingsrsquo

Automation

Coordination

Roomba

httpnestcomliving-with-nest

Computer-controlled sensors find open parking spaces based on their estimation of the proximity of other vehicles Once an open space is detected it directs the vehicles steering wheel to parallel park the car The driver controls the speed of the car via the gas and brake pedals the maneuvering of the vehicle into the parking space is done by the car itself

httponlinewsjcomarticleSB10001424052748703734504575125883649914708html

Anticipation

The ldquoInternet of Thingsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 133

Anticipated Actions | Nissan Paint

>

copy GfK 2014| GfK DigiTension | September 23 2014 134

Email kathysheehangfkcom

bloggfkcom

Mobile

Blog

M +1 212 464 7972

copy GfK 2014| GfK DigiTension | September 23 2014 135

  • Slide 1
  • Slide 2
  • GfK digitension
  • Slide 4
  • Integration is key for delivering true richness
  • Our new organisation model research skills versus industry e
  • Connecting the dots
  • Slide 8
  • A fast changing consumer driven digital age
  • The explosion of digital devices and internet accessibility hav
  • And consumers expect brands to fit their flexible always conne
  • With consumerrsquos fast adoption of social media everything is mor
  • As a result purchase pathways can be extremely complex
  • We have integrated these new evolutions in our RampD and research
  • Slide 15
  • Exploring the mobile web and the people who use ithellip
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Event app
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Slide 58
  • Slide 59
  • Introduction
  • Slide 61
  • Chicken
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Getting to me
  • Slide 110
  • 2014| A new world of hyper-personalization
  • 2014 | A world of worry about personal future
  • Expenditures become extensions of experience
  • A world that seems increasingly against me
  • Getting to Me | A Narrowing Focus
  • Breaking away from the crowd
  • A growing focus on intimacy
  • A new social calculus
  • Personal fulfillment is a rising priority
  • Others are a declining priority
  • The drive will be toward accelerated intimacy
  • See The Future - Innovation Opportunity Area 1 | Bio-design
  • Slide 123
  • Alzheimers Ecuador Making it personal
  • Slide 125
  • Consumers increasingly ldquodoing morerdquo
  • Attention spans are decreasing
  • Consumers Expect Real-time Information amp Brand Experiences
  • Super Connected Consumers who Manage the real-time world are Em
  • Americans continue showing a greater openness and desire toward
  • Time saving solutions are the most critical
  • Slide 132
  • Anticipated Actions | Nissan Paint
  • Slide 134
  • Slide 135
Page 112: Presentatie plenair 1 - Jef Staes, Kathy Sheehan

copy GfK 2014| GfK DigiTension | September 23 2014 114

A world that seems increasingly against me

Riots in Sweden

Political amp economic turmoil in Middle East

New questions about strength of Chinarsquos

long-bullish economyProtests in Brazil

Nothing is secret Nothing is private

Protests in Turkey

copy GfK 2014| GfK DigiTension | September 23 2014 115

Getting to Me | A Narrowing Focus

copy GfK 2014| GfK DigiTension | September 23 2014 116

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2

Breaking away from the crowd

-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average

globally versus 91 hours in 2009)

-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)

copy GfK 2014| GfK DigiTension | September 23 2014 117

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1

A growing focus on intimacy

ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value

+6 ranks from 2008 12 among 54 Personal Values

copy GfK 2014| GfK DigiTension | September 23 2014 118

A new social calculus

Asset In this crazy stressful world you have to focus on the things that

keep you on track and happy

Liability Too much time is wasted on things that arenrsquot important ndash who

really needs 900 ldquofriendsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 119

Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

Personal fulfillment is a rising priority

ExcitementldquoHaving stimulating experiencesrdquo

Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)

IndividualityldquoBeing different from othersrdquo

+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)

Curiosity ldquoWanting to explore and learn about new thingsrdquo

+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)

+6 +7

+8

copy GfK 2014| GfK DigiTension | September 23 2014 120

Others are a declining priority

-5-8

-4

Social stability ldquoSeeking stability of societyrdquo

Globally -8 to 29

Helpfulness ldquoMaking the effort to assist othersrdquo

-5 to 30

Friendship ldquoHaving close supportive friendsrdquo

-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

-11

Respecting AncestorsldquoSeeking stability of societyrdquo

Globally -11 ranks from 2008 to 28 today

copy GfK 2014| GfK DigiTension | September 23 2014 121

The drive will be toward accelerated intimacy

ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my

right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo

ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013

copy GfK 2014| GfK DigiTension | September 23 2014 122

See The Future - Innovation Opportunity Area 1 | Bio-design

Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions

copy GfK 2014| GfK DigiTension | September 23 2014 123

Three vectors exploring increasingly complex bio-data

Measure Me

Sense Me

Be Me

DNA-based skin care program

Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points

Cortex3D printing of customized exo-casts

Tissue regenerationAllows for custom reconstruction of body parts

Glybera ndash 2012First gene therapy treatment approved by European Commission

SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions

Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state

TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants

copy GfK 2014| GfK DigiTension | September 23 2014 124

Alzheimers Ecuador Making it personal

124

>

copy GfK 2014| GfK DigiTension | September 23 2014 125

Multi-tasking lifestyles and growing comfort with automation drive consumers to seek out solutions that anticipate plan and execute increasingly complex decision-making tasks using a variety of personal social and behavioral inputs

See The Future - Innovation Opportunity Area 2 | Anticipated Lifestyle

copy GfK 2014| GfK DigiTension | September 23 2014 126Roper Reports Worldwide 2008 and 2013 (short trend core 25 markets) QB2

Shop groceries Cooking for fun Eat on the go Planmanage finances

Home DIY Gardeningyardwork

62

42

21 23

14 16

70

51

30 30

19 19

2008 2013

Consumers increasingly ldquodoing morerdquo

globally who engaged in activity weekly or more often

copy GfK 2014| GfK DigiTension | September 23 2014 127

Attention spans are decreasing

Roper Reports Worldwide 2013 (mixed-mode trend core 25 markets age 15+) O2 httpwwwstatisticbraincomattention-span-statistics Associated Press httpwwwonlinegraduateprogramscominstant-america2009 data

30 of global consumers agree

ldquoIf a new technology product is not simple to use I lose interest in itrdquo (+2 pts from 2010)

1 in 4 people abandon a web page that takes more than four seconds to load

50 of mobile phone users abandon a page if it doesnrsquot load in 10 seconds

8 million reduction of searches on Google when slowing the results by just 410th of a second

28 Proportion of words are read on an average web page (593 words)

27 minutes is the average length of single Internet video watched

copy GfK 2014| GfK DigiTension | September 23 2014 128

Roper Reports US Spring 2014 Q38 (top-2 box) Roper Reports Worldwide 2013 QJ1O2 (US filter 15+ top-2 box on 7-point scale)

Consumers Expect Real-timeInformation amp Brand Experiences

+ =of consumers expect to be able to access content regardless of the device or platform

77

42agree ldquoTo me it is important to always be reachable wherever I amrdquo

27agree ldquoI really need the shops amp services I use to be available at all timesrdquo

Google Glass observes and records the world

ldquo15 minutes for a quote is out of touchrdquo

7frac12 minutes could save you on car insurance

copy GfK 2014| GfK DigiTension | September 23 2014 129Roper Reports Worldwide 2013 (mixed mode core 25 countries) O4 O9

Super Connected Consumers whoManage the real-time world are Emerging

These active social media users are

of global consumers are Super Connected Consumers

Always on the lookout for new products services

Look for novelty fun even in

everyday items

Spends lots of time researching brands before making major purchases

Technology empowersthem to do this

Greater propensity to switch if dissatisfied with

product service

More likely to have switched from name brands to less

expensive alternatives

More likely to used money-saving strategies

to get the best deal

True in developing as well as developed

markets

17

copy GfK 2014| GfK DigiTension | September 23 2014 130Roper Reports US 2012 Fall Core Q10 11 (online) RRUS 2000-1 Q92 93 (in-person)

Americans continue showing a greater openness and desire towards automation

A car that drives for you when you donrsquot feel like driving

Robots that do household tasks like cleaning amp cooking

Refrigerators that re-order groceries for you

4932

2000 2012

4635

3124

copy GfK 2014| GfK DigiTension | September 23 2014 131

Time saving solutions are the most critical

What is innovation to you

Easier way of doing something (78)

Faster way of doing something (72)

Something I didnrsquot know I needed (44)

Something that my friends will notice (29)

Roper Reports US 2013 February (Telecell) Q4

copy GfK 2014| GfK DigiTension | September 23 2014 132

NEST Most people leave the house at one temperature and forget to change it So Nest learns your schedule programs itself and can be controlled from your phone Teach it well and Nest can lower your heating and cooling bills up to 20

Devices get smarter and more interconnected as we move toward the lsquoInternet of Thingsrsquo

Automation

Coordination

Roomba

httpnestcomliving-with-nest

Computer-controlled sensors find open parking spaces based on their estimation of the proximity of other vehicles Once an open space is detected it directs the vehicles steering wheel to parallel park the car The driver controls the speed of the car via the gas and brake pedals the maneuvering of the vehicle into the parking space is done by the car itself

httponlinewsjcomarticleSB10001424052748703734504575125883649914708html

Anticipation

The ldquoInternet of Thingsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 133

Anticipated Actions | Nissan Paint

>

copy GfK 2014| GfK DigiTension | September 23 2014 134

Email kathysheehangfkcom

bloggfkcom

Mobile

Blog

M +1 212 464 7972

copy GfK 2014| GfK DigiTension | September 23 2014 135

  • Slide 1
  • Slide 2
  • GfK digitension
  • Slide 4
  • Integration is key for delivering true richness
  • Our new organisation model research skills versus industry e
  • Connecting the dots
  • Slide 8
  • A fast changing consumer driven digital age
  • The explosion of digital devices and internet accessibility hav
  • And consumers expect brands to fit their flexible always conne
  • With consumerrsquos fast adoption of social media everything is mor
  • As a result purchase pathways can be extremely complex
  • We have integrated these new evolutions in our RampD and research
  • Slide 15
  • Exploring the mobile web and the people who use ithellip
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Event app
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Slide 58
  • Slide 59
  • Introduction
  • Slide 61
  • Chicken
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Getting to me
  • Slide 110
  • 2014| A new world of hyper-personalization
  • 2014 | A world of worry about personal future
  • Expenditures become extensions of experience
  • A world that seems increasingly against me
  • Getting to Me | A Narrowing Focus
  • Breaking away from the crowd
  • A growing focus on intimacy
  • A new social calculus
  • Personal fulfillment is a rising priority
  • Others are a declining priority
  • The drive will be toward accelerated intimacy
  • See The Future - Innovation Opportunity Area 1 | Bio-design
  • Slide 123
  • Alzheimers Ecuador Making it personal
  • Slide 125
  • Consumers increasingly ldquodoing morerdquo
  • Attention spans are decreasing
  • Consumers Expect Real-time Information amp Brand Experiences
  • Super Connected Consumers who Manage the real-time world are Em
  • Americans continue showing a greater openness and desire toward
  • Time saving solutions are the most critical
  • Slide 132
  • Anticipated Actions | Nissan Paint
  • Slide 134
  • Slide 135
Page 113: Presentatie plenair 1 - Jef Staes, Kathy Sheehan

copy GfK 2014| GfK DigiTension | September 23 2014 115

Getting to Me | A Narrowing Focus

copy GfK 2014| GfK DigiTension | September 23 2014 116

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2

Breaking away from the crowd

-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average

globally versus 91 hours in 2009)

-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)

copy GfK 2014| GfK DigiTension | September 23 2014 117

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1

A growing focus on intimacy

ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value

+6 ranks from 2008 12 among 54 Personal Values

copy GfK 2014| GfK DigiTension | September 23 2014 118

A new social calculus

Asset In this crazy stressful world you have to focus on the things that

keep you on track and happy

Liability Too much time is wasted on things that arenrsquot important ndash who

really needs 900 ldquofriendsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 119

Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

Personal fulfillment is a rising priority

ExcitementldquoHaving stimulating experiencesrdquo

Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)

IndividualityldquoBeing different from othersrdquo

+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)

Curiosity ldquoWanting to explore and learn about new thingsrdquo

+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)

+6 +7

+8

copy GfK 2014| GfK DigiTension | September 23 2014 120

Others are a declining priority

-5-8

-4

Social stability ldquoSeeking stability of societyrdquo

Globally -8 to 29

Helpfulness ldquoMaking the effort to assist othersrdquo

-5 to 30

Friendship ldquoHaving close supportive friendsrdquo

-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

-11

Respecting AncestorsldquoSeeking stability of societyrdquo

Globally -11 ranks from 2008 to 28 today

copy GfK 2014| GfK DigiTension | September 23 2014 121

The drive will be toward accelerated intimacy

ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my

right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo

ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013

copy GfK 2014| GfK DigiTension | September 23 2014 122

See The Future - Innovation Opportunity Area 1 | Bio-design

Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions

copy GfK 2014| GfK DigiTension | September 23 2014 123

Three vectors exploring increasingly complex bio-data

Measure Me

Sense Me

Be Me

DNA-based skin care program

Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points

Cortex3D printing of customized exo-casts

Tissue regenerationAllows for custom reconstruction of body parts

Glybera ndash 2012First gene therapy treatment approved by European Commission

SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions

Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state

TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants

copy GfK 2014| GfK DigiTension | September 23 2014 124

Alzheimers Ecuador Making it personal

124

>

copy GfK 2014| GfK DigiTension | September 23 2014 125

Multi-tasking lifestyles and growing comfort with automation drive consumers to seek out solutions that anticipate plan and execute increasingly complex decision-making tasks using a variety of personal social and behavioral inputs

See The Future - Innovation Opportunity Area 2 | Anticipated Lifestyle

copy GfK 2014| GfK DigiTension | September 23 2014 126Roper Reports Worldwide 2008 and 2013 (short trend core 25 markets) QB2

Shop groceries Cooking for fun Eat on the go Planmanage finances

Home DIY Gardeningyardwork

62

42

21 23

14 16

70

51

30 30

19 19

2008 2013

Consumers increasingly ldquodoing morerdquo

globally who engaged in activity weekly or more often

copy GfK 2014| GfK DigiTension | September 23 2014 127

Attention spans are decreasing

Roper Reports Worldwide 2013 (mixed-mode trend core 25 markets age 15+) O2 httpwwwstatisticbraincomattention-span-statistics Associated Press httpwwwonlinegraduateprogramscominstant-america2009 data

30 of global consumers agree

ldquoIf a new technology product is not simple to use I lose interest in itrdquo (+2 pts from 2010)

1 in 4 people abandon a web page that takes more than four seconds to load

50 of mobile phone users abandon a page if it doesnrsquot load in 10 seconds

8 million reduction of searches on Google when slowing the results by just 410th of a second

28 Proportion of words are read on an average web page (593 words)

27 minutes is the average length of single Internet video watched

copy GfK 2014| GfK DigiTension | September 23 2014 128

Roper Reports US Spring 2014 Q38 (top-2 box) Roper Reports Worldwide 2013 QJ1O2 (US filter 15+ top-2 box on 7-point scale)

Consumers Expect Real-timeInformation amp Brand Experiences

+ =of consumers expect to be able to access content regardless of the device or platform

77

42agree ldquoTo me it is important to always be reachable wherever I amrdquo

27agree ldquoI really need the shops amp services I use to be available at all timesrdquo

Google Glass observes and records the world

ldquo15 minutes for a quote is out of touchrdquo

7frac12 minutes could save you on car insurance

copy GfK 2014| GfK DigiTension | September 23 2014 129Roper Reports Worldwide 2013 (mixed mode core 25 countries) O4 O9

Super Connected Consumers whoManage the real-time world are Emerging

These active social media users are

of global consumers are Super Connected Consumers

Always on the lookout for new products services

Look for novelty fun even in

everyday items

Spends lots of time researching brands before making major purchases

Technology empowersthem to do this

Greater propensity to switch if dissatisfied with

product service

More likely to have switched from name brands to less

expensive alternatives

More likely to used money-saving strategies

to get the best deal

True in developing as well as developed

markets

17

copy GfK 2014| GfK DigiTension | September 23 2014 130Roper Reports US 2012 Fall Core Q10 11 (online) RRUS 2000-1 Q92 93 (in-person)

Americans continue showing a greater openness and desire towards automation

A car that drives for you when you donrsquot feel like driving

Robots that do household tasks like cleaning amp cooking

Refrigerators that re-order groceries for you

4932

2000 2012

4635

3124

copy GfK 2014| GfK DigiTension | September 23 2014 131

Time saving solutions are the most critical

What is innovation to you

Easier way of doing something (78)

Faster way of doing something (72)

Something I didnrsquot know I needed (44)

Something that my friends will notice (29)

Roper Reports US 2013 February (Telecell) Q4

copy GfK 2014| GfK DigiTension | September 23 2014 132

NEST Most people leave the house at one temperature and forget to change it So Nest learns your schedule programs itself and can be controlled from your phone Teach it well and Nest can lower your heating and cooling bills up to 20

Devices get smarter and more interconnected as we move toward the lsquoInternet of Thingsrsquo

Automation

Coordination

Roomba

httpnestcomliving-with-nest

Computer-controlled sensors find open parking spaces based on their estimation of the proximity of other vehicles Once an open space is detected it directs the vehicles steering wheel to parallel park the car The driver controls the speed of the car via the gas and brake pedals the maneuvering of the vehicle into the parking space is done by the car itself

httponlinewsjcomarticleSB10001424052748703734504575125883649914708html

Anticipation

The ldquoInternet of Thingsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 133

Anticipated Actions | Nissan Paint

>

copy GfK 2014| GfK DigiTension | September 23 2014 134

Email kathysheehangfkcom

bloggfkcom

Mobile

Blog

M +1 212 464 7972

copy GfK 2014| GfK DigiTension | September 23 2014 135

  • Slide 1
  • Slide 2
  • GfK digitension
  • Slide 4
  • Integration is key for delivering true richness
  • Our new organisation model research skills versus industry e
  • Connecting the dots
  • Slide 8
  • A fast changing consumer driven digital age
  • The explosion of digital devices and internet accessibility hav
  • And consumers expect brands to fit their flexible always conne
  • With consumerrsquos fast adoption of social media everything is mor
  • As a result purchase pathways can be extremely complex
  • We have integrated these new evolutions in our RampD and research
  • Slide 15
  • Exploring the mobile web and the people who use ithellip
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Event app
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Slide 58
  • Slide 59
  • Introduction
  • Slide 61
  • Chicken
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Getting to me
  • Slide 110
  • 2014| A new world of hyper-personalization
  • 2014 | A world of worry about personal future
  • Expenditures become extensions of experience
  • A world that seems increasingly against me
  • Getting to Me | A Narrowing Focus
  • Breaking away from the crowd
  • A growing focus on intimacy
  • A new social calculus
  • Personal fulfillment is a rising priority
  • Others are a declining priority
  • The drive will be toward accelerated intimacy
  • See The Future - Innovation Opportunity Area 1 | Bio-design
  • Slide 123
  • Alzheimers Ecuador Making it personal
  • Slide 125
  • Consumers increasingly ldquodoing morerdquo
  • Attention spans are decreasing
  • Consumers Expect Real-time Information amp Brand Experiences
  • Super Connected Consumers who Manage the real-time world are Em
  • Americans continue showing a greater openness and desire toward
  • Time saving solutions are the most critical
  • Slide 132
  • Anticipated Actions | Nissan Paint
  • Slide 134
  • Slide 135
Page 114: Presentatie plenair 1 - Jef Staes, Kathy Sheehan

copy GfK 2014| GfK DigiTension | September 23 2014 116

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) B1 B2

Breaking away from the crowd

-24 hours People are spending fewer hours per week socializing with friends around town (67 hours on average

globally versus 91 hours in 2009)

-5 points Fewer people are entertaining at home at least monthly (53 globally vs 58 in 2009)

copy GfK 2014| GfK DigiTension | September 23 2014 117

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1

A growing focus on intimacy

ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value

+6 ranks from 2008 12 among 54 Personal Values

copy GfK 2014| GfK DigiTension | September 23 2014 118

A new social calculus

Asset In this crazy stressful world you have to focus on the things that

keep you on track and happy

Liability Too much time is wasted on things that arenrsquot important ndash who

really needs 900 ldquofriendsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 119

Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

Personal fulfillment is a rising priority

ExcitementldquoHaving stimulating experiencesrdquo

Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)

IndividualityldquoBeing different from othersrdquo

+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)

Curiosity ldquoWanting to explore and learn about new thingsrdquo

+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)

+6 +7

+8

copy GfK 2014| GfK DigiTension | September 23 2014 120

Others are a declining priority

-5-8

-4

Social stability ldquoSeeking stability of societyrdquo

Globally -8 to 29

Helpfulness ldquoMaking the effort to assist othersrdquo

-5 to 30

Friendship ldquoHaving close supportive friendsrdquo

-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

-11

Respecting AncestorsldquoSeeking stability of societyrdquo

Globally -11 ranks from 2008 to 28 today

copy GfK 2014| GfK DigiTension | September 23 2014 121

The drive will be toward accelerated intimacy

ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my

right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo

ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013

copy GfK 2014| GfK DigiTension | September 23 2014 122

See The Future - Innovation Opportunity Area 1 | Bio-design

Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions

copy GfK 2014| GfK DigiTension | September 23 2014 123

Three vectors exploring increasingly complex bio-data

Measure Me

Sense Me

Be Me

DNA-based skin care program

Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points

Cortex3D printing of customized exo-casts

Tissue regenerationAllows for custom reconstruction of body parts

Glybera ndash 2012First gene therapy treatment approved by European Commission

SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions

Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state

TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants

copy GfK 2014| GfK DigiTension | September 23 2014 124

Alzheimers Ecuador Making it personal

124

>

copy GfK 2014| GfK DigiTension | September 23 2014 125

Multi-tasking lifestyles and growing comfort with automation drive consumers to seek out solutions that anticipate plan and execute increasingly complex decision-making tasks using a variety of personal social and behavioral inputs

See The Future - Innovation Opportunity Area 2 | Anticipated Lifestyle

copy GfK 2014| GfK DigiTension | September 23 2014 126Roper Reports Worldwide 2008 and 2013 (short trend core 25 markets) QB2

Shop groceries Cooking for fun Eat on the go Planmanage finances

Home DIY Gardeningyardwork

62

42

21 23

14 16

70

51

30 30

19 19

2008 2013

Consumers increasingly ldquodoing morerdquo

globally who engaged in activity weekly or more often

copy GfK 2014| GfK DigiTension | September 23 2014 127

Attention spans are decreasing

Roper Reports Worldwide 2013 (mixed-mode trend core 25 markets age 15+) O2 httpwwwstatisticbraincomattention-span-statistics Associated Press httpwwwonlinegraduateprogramscominstant-america2009 data

30 of global consumers agree

ldquoIf a new technology product is not simple to use I lose interest in itrdquo (+2 pts from 2010)

1 in 4 people abandon a web page that takes more than four seconds to load

50 of mobile phone users abandon a page if it doesnrsquot load in 10 seconds

8 million reduction of searches on Google when slowing the results by just 410th of a second

28 Proportion of words are read on an average web page (593 words)

27 minutes is the average length of single Internet video watched

copy GfK 2014| GfK DigiTension | September 23 2014 128

Roper Reports US Spring 2014 Q38 (top-2 box) Roper Reports Worldwide 2013 QJ1O2 (US filter 15+ top-2 box on 7-point scale)

Consumers Expect Real-timeInformation amp Brand Experiences

+ =of consumers expect to be able to access content regardless of the device or platform

77

42agree ldquoTo me it is important to always be reachable wherever I amrdquo

27agree ldquoI really need the shops amp services I use to be available at all timesrdquo

Google Glass observes and records the world

ldquo15 minutes for a quote is out of touchrdquo

7frac12 minutes could save you on car insurance

copy GfK 2014| GfK DigiTension | September 23 2014 129Roper Reports Worldwide 2013 (mixed mode core 25 countries) O4 O9

Super Connected Consumers whoManage the real-time world are Emerging

These active social media users are

of global consumers are Super Connected Consumers

Always on the lookout for new products services

Look for novelty fun even in

everyday items

Spends lots of time researching brands before making major purchases

Technology empowersthem to do this

Greater propensity to switch if dissatisfied with

product service

More likely to have switched from name brands to less

expensive alternatives

More likely to used money-saving strategies

to get the best deal

True in developing as well as developed

markets

17

copy GfK 2014| GfK DigiTension | September 23 2014 130Roper Reports US 2012 Fall Core Q10 11 (online) RRUS 2000-1 Q92 93 (in-person)

Americans continue showing a greater openness and desire towards automation

A car that drives for you when you donrsquot feel like driving

Robots that do household tasks like cleaning amp cooking

Refrigerators that re-order groceries for you

4932

2000 2012

4635

3124

copy GfK 2014| GfK DigiTension | September 23 2014 131

Time saving solutions are the most critical

What is innovation to you

Easier way of doing something (78)

Faster way of doing something (72)

Something I didnrsquot know I needed (44)

Something that my friends will notice (29)

Roper Reports US 2013 February (Telecell) Q4

copy GfK 2014| GfK DigiTension | September 23 2014 132

NEST Most people leave the house at one temperature and forget to change it So Nest learns your schedule programs itself and can be controlled from your phone Teach it well and Nest can lower your heating and cooling bills up to 20

Devices get smarter and more interconnected as we move toward the lsquoInternet of Thingsrsquo

Automation

Coordination

Roomba

httpnestcomliving-with-nest

Computer-controlled sensors find open parking spaces based on their estimation of the proximity of other vehicles Once an open space is detected it directs the vehicles steering wheel to parallel park the car The driver controls the speed of the car via the gas and brake pedals the maneuvering of the vehicle into the parking space is done by the car itself

httponlinewsjcomarticleSB10001424052748703734504575125883649914708html

Anticipation

The ldquoInternet of Thingsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 133

Anticipated Actions | Nissan Paint

>

copy GfK 2014| GfK DigiTension | September 23 2014 134

Email kathysheehangfkcom

bloggfkcom

Mobile

Blog

M +1 212 464 7972

copy GfK 2014| GfK DigiTension | September 23 2014 135

  • Slide 1
  • Slide 2
  • GfK digitension
  • Slide 4
  • Integration is key for delivering true richness
  • Our new organisation model research skills versus industry e
  • Connecting the dots
  • Slide 8
  • A fast changing consumer driven digital age
  • The explosion of digital devices and internet accessibility hav
  • And consumers expect brands to fit their flexible always conne
  • With consumerrsquos fast adoption of social media everything is mor
  • As a result purchase pathways can be extremely complex
  • We have integrated these new evolutions in our RampD and research
  • Slide 15
  • Exploring the mobile web and the people who use ithellip
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Event app
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Slide 58
  • Slide 59
  • Introduction
  • Slide 61
  • Chicken
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Getting to me
  • Slide 110
  • 2014| A new world of hyper-personalization
  • 2014 | A world of worry about personal future
  • Expenditures become extensions of experience
  • A world that seems increasingly against me
  • Getting to Me | A Narrowing Focus
  • Breaking away from the crowd
  • A growing focus on intimacy
  • A new social calculus
  • Personal fulfillment is a rising priority
  • Others are a declining priority
  • The drive will be toward accelerated intimacy
  • See The Future - Innovation Opportunity Area 1 | Bio-design
  • Slide 123
  • Alzheimers Ecuador Making it personal
  • Slide 125
  • Consumers increasingly ldquodoing morerdquo
  • Attention spans are decreasing
  • Consumers Expect Real-time Information amp Brand Experiences
  • Super Connected Consumers who Manage the real-time world are Em
  • Americans continue showing a greater openness and desire toward
  • Time saving solutions are the most critical
  • Slide 132
  • Anticipated Actions | Nissan Paint
  • Slide 134
  • Slide 135
Page 115: Presentatie plenair 1 - Jef Staes, Kathy Sheehan

copy GfK 2014| GfK DigiTension | September 23 2014 117

Roper Reports Worldwide 2013 (mixed-mode trend core 25 countries) C1

A growing focus on intimacy

ldquoEnduring love enjoying a deep emotional and spiritual intimacyrdquo is an increasingly important Personal Value

+6 ranks from 2008 12 among 54 Personal Values

copy GfK 2014| GfK DigiTension | September 23 2014 118

A new social calculus

Asset In this crazy stressful world you have to focus on the things that

keep you on track and happy

Liability Too much time is wasted on things that arenrsquot important ndash who

really needs 900 ldquofriendsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 119

Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

Personal fulfillment is a rising priority

ExcitementldquoHaving stimulating experiencesrdquo

Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)

IndividualityldquoBeing different from othersrdquo

+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)

Curiosity ldquoWanting to explore and learn about new thingsrdquo

+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)

+6 +7

+8

copy GfK 2014| GfK DigiTension | September 23 2014 120

Others are a declining priority

-5-8

-4

Social stability ldquoSeeking stability of societyrdquo

Globally -8 to 29

Helpfulness ldquoMaking the effort to assist othersrdquo

-5 to 30

Friendship ldquoHaving close supportive friendsrdquo

-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

-11

Respecting AncestorsldquoSeeking stability of societyrdquo

Globally -11 ranks from 2008 to 28 today

copy GfK 2014| GfK DigiTension | September 23 2014 121

The drive will be toward accelerated intimacy

ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my

right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo

ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013

copy GfK 2014| GfK DigiTension | September 23 2014 122

See The Future - Innovation Opportunity Area 1 | Bio-design

Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions

copy GfK 2014| GfK DigiTension | September 23 2014 123

Three vectors exploring increasingly complex bio-data

Measure Me

Sense Me

Be Me

DNA-based skin care program

Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points

Cortex3D printing of customized exo-casts

Tissue regenerationAllows for custom reconstruction of body parts

Glybera ndash 2012First gene therapy treatment approved by European Commission

SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions

Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state

TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants

copy GfK 2014| GfK DigiTension | September 23 2014 124

Alzheimers Ecuador Making it personal

124

>

copy GfK 2014| GfK DigiTension | September 23 2014 125

Multi-tasking lifestyles and growing comfort with automation drive consumers to seek out solutions that anticipate plan and execute increasingly complex decision-making tasks using a variety of personal social and behavioral inputs

See The Future - Innovation Opportunity Area 2 | Anticipated Lifestyle

copy GfK 2014| GfK DigiTension | September 23 2014 126Roper Reports Worldwide 2008 and 2013 (short trend core 25 markets) QB2

Shop groceries Cooking for fun Eat on the go Planmanage finances

Home DIY Gardeningyardwork

62

42

21 23

14 16

70

51

30 30

19 19

2008 2013

Consumers increasingly ldquodoing morerdquo

globally who engaged in activity weekly or more often

copy GfK 2014| GfK DigiTension | September 23 2014 127

Attention spans are decreasing

Roper Reports Worldwide 2013 (mixed-mode trend core 25 markets age 15+) O2 httpwwwstatisticbraincomattention-span-statistics Associated Press httpwwwonlinegraduateprogramscominstant-america2009 data

30 of global consumers agree

ldquoIf a new technology product is not simple to use I lose interest in itrdquo (+2 pts from 2010)

1 in 4 people abandon a web page that takes more than four seconds to load

50 of mobile phone users abandon a page if it doesnrsquot load in 10 seconds

8 million reduction of searches on Google when slowing the results by just 410th of a second

28 Proportion of words are read on an average web page (593 words)

27 minutes is the average length of single Internet video watched

copy GfK 2014| GfK DigiTension | September 23 2014 128

Roper Reports US Spring 2014 Q38 (top-2 box) Roper Reports Worldwide 2013 QJ1O2 (US filter 15+ top-2 box on 7-point scale)

Consumers Expect Real-timeInformation amp Brand Experiences

+ =of consumers expect to be able to access content regardless of the device or platform

77

42agree ldquoTo me it is important to always be reachable wherever I amrdquo

27agree ldquoI really need the shops amp services I use to be available at all timesrdquo

Google Glass observes and records the world

ldquo15 minutes for a quote is out of touchrdquo

7frac12 minutes could save you on car insurance

copy GfK 2014| GfK DigiTension | September 23 2014 129Roper Reports Worldwide 2013 (mixed mode core 25 countries) O4 O9

Super Connected Consumers whoManage the real-time world are Emerging

These active social media users are

of global consumers are Super Connected Consumers

Always on the lookout for new products services

Look for novelty fun even in

everyday items

Spends lots of time researching brands before making major purchases

Technology empowersthem to do this

Greater propensity to switch if dissatisfied with

product service

More likely to have switched from name brands to less

expensive alternatives

More likely to used money-saving strategies

to get the best deal

True in developing as well as developed

markets

17

copy GfK 2014| GfK DigiTension | September 23 2014 130Roper Reports US 2012 Fall Core Q10 11 (online) RRUS 2000-1 Q92 93 (in-person)

Americans continue showing a greater openness and desire towards automation

A car that drives for you when you donrsquot feel like driving

Robots that do household tasks like cleaning amp cooking

Refrigerators that re-order groceries for you

4932

2000 2012

4635

3124

copy GfK 2014| GfK DigiTension | September 23 2014 131

Time saving solutions are the most critical

What is innovation to you

Easier way of doing something (78)

Faster way of doing something (72)

Something I didnrsquot know I needed (44)

Something that my friends will notice (29)

Roper Reports US 2013 February (Telecell) Q4

copy GfK 2014| GfK DigiTension | September 23 2014 132

NEST Most people leave the house at one temperature and forget to change it So Nest learns your schedule programs itself and can be controlled from your phone Teach it well and Nest can lower your heating and cooling bills up to 20

Devices get smarter and more interconnected as we move toward the lsquoInternet of Thingsrsquo

Automation

Coordination

Roomba

httpnestcomliving-with-nest

Computer-controlled sensors find open parking spaces based on their estimation of the proximity of other vehicles Once an open space is detected it directs the vehicles steering wheel to parallel park the car The driver controls the speed of the car via the gas and brake pedals the maneuvering of the vehicle into the parking space is done by the car itself

httponlinewsjcomarticleSB10001424052748703734504575125883649914708html

Anticipation

The ldquoInternet of Thingsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 133

Anticipated Actions | Nissan Paint

>

copy GfK 2014| GfK DigiTension | September 23 2014 134

Email kathysheehangfkcom

bloggfkcom

Mobile

Blog

M +1 212 464 7972

copy GfK 2014| GfK DigiTension | September 23 2014 135

  • Slide 1
  • Slide 2
  • GfK digitension
  • Slide 4
  • Integration is key for delivering true richness
  • Our new organisation model research skills versus industry e
  • Connecting the dots
  • Slide 8
  • A fast changing consumer driven digital age
  • The explosion of digital devices and internet accessibility hav
  • And consumers expect brands to fit their flexible always conne
  • With consumerrsquos fast adoption of social media everything is mor
  • As a result purchase pathways can be extremely complex
  • We have integrated these new evolutions in our RampD and research
  • Slide 15
  • Exploring the mobile web and the people who use ithellip
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Event app
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Slide 58
  • Slide 59
  • Introduction
  • Slide 61
  • Chicken
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Getting to me
  • Slide 110
  • 2014| A new world of hyper-personalization
  • 2014 | A world of worry about personal future
  • Expenditures become extensions of experience
  • A world that seems increasingly against me
  • Getting to Me | A Narrowing Focus
  • Breaking away from the crowd
  • A growing focus on intimacy
  • A new social calculus
  • Personal fulfillment is a rising priority
  • Others are a declining priority
  • The drive will be toward accelerated intimacy
  • See The Future - Innovation Opportunity Area 1 | Bio-design
  • Slide 123
  • Alzheimers Ecuador Making it personal
  • Slide 125
  • Consumers increasingly ldquodoing morerdquo
  • Attention spans are decreasing
  • Consumers Expect Real-time Information amp Brand Experiences
  • Super Connected Consumers who Manage the real-time world are Em
  • Americans continue showing a greater openness and desire toward
  • Time saving solutions are the most critical
  • Slide 132
  • Anticipated Actions | Nissan Paint
  • Slide 134
  • Slide 135
Page 116: Presentatie plenair 1 - Jef Staes, Kathy Sheehan

copy GfK 2014| GfK DigiTension | September 23 2014 118

A new social calculus

Asset In this crazy stressful world you have to focus on the things that

keep you on track and happy

Liability Too much time is wasted on things that arenrsquot important ndash who

really needs 900 ldquofriendsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 119

Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

Personal fulfillment is a rising priority

ExcitementldquoHaving stimulating experiencesrdquo

Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)

IndividualityldquoBeing different from othersrdquo

+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)

Curiosity ldquoWanting to explore and learn about new thingsrdquo

+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)

+6 +7

+8

copy GfK 2014| GfK DigiTension | September 23 2014 120

Others are a declining priority

-5-8

-4

Social stability ldquoSeeking stability of societyrdquo

Globally -8 to 29

Helpfulness ldquoMaking the effort to assist othersrdquo

-5 to 30

Friendship ldquoHaving close supportive friendsrdquo

-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

-11

Respecting AncestorsldquoSeeking stability of societyrdquo

Globally -11 ranks from 2008 to 28 today

copy GfK 2014| GfK DigiTension | September 23 2014 121

The drive will be toward accelerated intimacy

ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my

right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo

ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013

copy GfK 2014| GfK DigiTension | September 23 2014 122

See The Future - Innovation Opportunity Area 1 | Bio-design

Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions

copy GfK 2014| GfK DigiTension | September 23 2014 123

Three vectors exploring increasingly complex bio-data

Measure Me

Sense Me

Be Me

DNA-based skin care program

Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points

Cortex3D printing of customized exo-casts

Tissue regenerationAllows for custom reconstruction of body parts

Glybera ndash 2012First gene therapy treatment approved by European Commission

SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions

Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state

TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants

copy GfK 2014| GfK DigiTension | September 23 2014 124

Alzheimers Ecuador Making it personal

124

>

copy GfK 2014| GfK DigiTension | September 23 2014 125

Multi-tasking lifestyles and growing comfort with automation drive consumers to seek out solutions that anticipate plan and execute increasingly complex decision-making tasks using a variety of personal social and behavioral inputs

See The Future - Innovation Opportunity Area 2 | Anticipated Lifestyle

copy GfK 2014| GfK DigiTension | September 23 2014 126Roper Reports Worldwide 2008 and 2013 (short trend core 25 markets) QB2

Shop groceries Cooking for fun Eat on the go Planmanage finances

Home DIY Gardeningyardwork

62

42

21 23

14 16

70

51

30 30

19 19

2008 2013

Consumers increasingly ldquodoing morerdquo

globally who engaged in activity weekly or more often

copy GfK 2014| GfK DigiTension | September 23 2014 127

Attention spans are decreasing

Roper Reports Worldwide 2013 (mixed-mode trend core 25 markets age 15+) O2 httpwwwstatisticbraincomattention-span-statistics Associated Press httpwwwonlinegraduateprogramscominstant-america2009 data

30 of global consumers agree

ldquoIf a new technology product is not simple to use I lose interest in itrdquo (+2 pts from 2010)

1 in 4 people abandon a web page that takes more than four seconds to load

50 of mobile phone users abandon a page if it doesnrsquot load in 10 seconds

8 million reduction of searches on Google when slowing the results by just 410th of a second

28 Proportion of words are read on an average web page (593 words)

27 minutes is the average length of single Internet video watched

copy GfK 2014| GfK DigiTension | September 23 2014 128

Roper Reports US Spring 2014 Q38 (top-2 box) Roper Reports Worldwide 2013 QJ1O2 (US filter 15+ top-2 box on 7-point scale)

Consumers Expect Real-timeInformation amp Brand Experiences

+ =of consumers expect to be able to access content regardless of the device or platform

77

42agree ldquoTo me it is important to always be reachable wherever I amrdquo

27agree ldquoI really need the shops amp services I use to be available at all timesrdquo

Google Glass observes and records the world

ldquo15 minutes for a quote is out of touchrdquo

7frac12 minutes could save you on car insurance

copy GfK 2014| GfK DigiTension | September 23 2014 129Roper Reports Worldwide 2013 (mixed mode core 25 countries) O4 O9

Super Connected Consumers whoManage the real-time world are Emerging

These active social media users are

of global consumers are Super Connected Consumers

Always on the lookout for new products services

Look for novelty fun even in

everyday items

Spends lots of time researching brands before making major purchases

Technology empowersthem to do this

Greater propensity to switch if dissatisfied with

product service

More likely to have switched from name brands to less

expensive alternatives

More likely to used money-saving strategies

to get the best deal

True in developing as well as developed

markets

17

copy GfK 2014| GfK DigiTension | September 23 2014 130Roper Reports US 2012 Fall Core Q10 11 (online) RRUS 2000-1 Q92 93 (in-person)

Americans continue showing a greater openness and desire towards automation

A car that drives for you when you donrsquot feel like driving

Robots that do household tasks like cleaning amp cooking

Refrigerators that re-order groceries for you

4932

2000 2012

4635

3124

copy GfK 2014| GfK DigiTension | September 23 2014 131

Time saving solutions are the most critical

What is innovation to you

Easier way of doing something (78)

Faster way of doing something (72)

Something I didnrsquot know I needed (44)

Something that my friends will notice (29)

Roper Reports US 2013 February (Telecell) Q4

copy GfK 2014| GfK DigiTension | September 23 2014 132

NEST Most people leave the house at one temperature and forget to change it So Nest learns your schedule programs itself and can be controlled from your phone Teach it well and Nest can lower your heating and cooling bills up to 20

Devices get smarter and more interconnected as we move toward the lsquoInternet of Thingsrsquo

Automation

Coordination

Roomba

httpnestcomliving-with-nest

Computer-controlled sensors find open parking spaces based on their estimation of the proximity of other vehicles Once an open space is detected it directs the vehicles steering wheel to parallel park the car The driver controls the speed of the car via the gas and brake pedals the maneuvering of the vehicle into the parking space is done by the car itself

httponlinewsjcomarticleSB10001424052748703734504575125883649914708html

Anticipation

The ldquoInternet of Thingsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 133

Anticipated Actions | Nissan Paint

>

copy GfK 2014| GfK DigiTension | September 23 2014 134

Email kathysheehangfkcom

bloggfkcom

Mobile

Blog

M +1 212 464 7972

copy GfK 2014| GfK DigiTension | September 23 2014 135

  • Slide 1
  • Slide 2
  • GfK digitension
  • Slide 4
  • Integration is key for delivering true richness
  • Our new organisation model research skills versus industry e
  • Connecting the dots
  • Slide 8
  • A fast changing consumer driven digital age
  • The explosion of digital devices and internet accessibility hav
  • And consumers expect brands to fit their flexible always conne
  • With consumerrsquos fast adoption of social media everything is mor
  • As a result purchase pathways can be extremely complex
  • We have integrated these new evolutions in our RampD and research
  • Slide 15
  • Exploring the mobile web and the people who use ithellip
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Event app
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Slide 58
  • Slide 59
  • Introduction
  • Slide 61
  • Chicken
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Getting to me
  • Slide 110
  • 2014| A new world of hyper-personalization
  • 2014 | A world of worry about personal future
  • Expenditures become extensions of experience
  • A world that seems increasingly against me
  • Getting to Me | A Narrowing Focus
  • Breaking away from the crowd
  • A growing focus on intimacy
  • A new social calculus
  • Personal fulfillment is a rising priority
  • Others are a declining priority
  • The drive will be toward accelerated intimacy
  • See The Future - Innovation Opportunity Area 1 | Bio-design
  • Slide 123
  • Alzheimers Ecuador Making it personal
  • Slide 125
  • Consumers increasingly ldquodoing morerdquo
  • Attention spans are decreasing
  • Consumers Expect Real-time Information amp Brand Experiences
  • Super Connected Consumers who Manage the real-time world are Em
  • Americans continue showing a greater openness and desire toward
  • Time saving solutions are the most critical
  • Slide 132
  • Anticipated Actions | Nissan Paint
  • Slide 134
  • Slide 135
Page 117: Presentatie plenair 1 - Jef Staes, Kathy Sheehan

copy GfK 2014| GfK DigiTension | September 23 2014 119

Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

Personal fulfillment is a rising priority

ExcitementldquoHaving stimulating experiencesrdquo

Globally +6 ranks from 2008 to 33 today(High correlation with Being Youthful Individuality Adventure Varied Life)

IndividualityldquoBeing different from othersrdquo

+7 to 38(High correlation with Excitement Adventure Being Youthful Varied Life)

Curiosity ldquoWanting to explore and learn about new thingsrdquo

+8 to 21(High correlation with Knowledge Fulfilling Work Learning Adventure)

+6 +7

+8

copy GfK 2014| GfK DigiTension | September 23 2014 120

Others are a declining priority

-5-8

-4

Social stability ldquoSeeking stability of societyrdquo

Globally -8 to 29

Helpfulness ldquoMaking the effort to assist othersrdquo

-5 to 30

Friendship ldquoHaving close supportive friendsrdquo

-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

-11

Respecting AncestorsldquoSeeking stability of societyrdquo

Globally -11 ranks from 2008 to 28 today

copy GfK 2014| GfK DigiTension | September 23 2014 121

The drive will be toward accelerated intimacy

ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my

right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo

ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013

copy GfK 2014| GfK DigiTension | September 23 2014 122

See The Future - Innovation Opportunity Area 1 | Bio-design

Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions

copy GfK 2014| GfK DigiTension | September 23 2014 123

Three vectors exploring increasingly complex bio-data

Measure Me

Sense Me

Be Me

DNA-based skin care program

Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points

Cortex3D printing of customized exo-casts

Tissue regenerationAllows for custom reconstruction of body parts

Glybera ndash 2012First gene therapy treatment approved by European Commission

SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions

Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state

TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants

copy GfK 2014| GfK DigiTension | September 23 2014 124

Alzheimers Ecuador Making it personal

124

>

copy GfK 2014| GfK DigiTension | September 23 2014 125

Multi-tasking lifestyles and growing comfort with automation drive consumers to seek out solutions that anticipate plan and execute increasingly complex decision-making tasks using a variety of personal social and behavioral inputs

See The Future - Innovation Opportunity Area 2 | Anticipated Lifestyle

copy GfK 2014| GfK DigiTension | September 23 2014 126Roper Reports Worldwide 2008 and 2013 (short trend core 25 markets) QB2

Shop groceries Cooking for fun Eat on the go Planmanage finances

Home DIY Gardeningyardwork

62

42

21 23

14 16

70

51

30 30

19 19

2008 2013

Consumers increasingly ldquodoing morerdquo

globally who engaged in activity weekly or more often

copy GfK 2014| GfK DigiTension | September 23 2014 127

Attention spans are decreasing

Roper Reports Worldwide 2013 (mixed-mode trend core 25 markets age 15+) O2 httpwwwstatisticbraincomattention-span-statistics Associated Press httpwwwonlinegraduateprogramscominstant-america2009 data

30 of global consumers agree

ldquoIf a new technology product is not simple to use I lose interest in itrdquo (+2 pts from 2010)

1 in 4 people abandon a web page that takes more than four seconds to load

50 of mobile phone users abandon a page if it doesnrsquot load in 10 seconds

8 million reduction of searches on Google when slowing the results by just 410th of a second

28 Proportion of words are read on an average web page (593 words)

27 minutes is the average length of single Internet video watched

copy GfK 2014| GfK DigiTension | September 23 2014 128

Roper Reports US Spring 2014 Q38 (top-2 box) Roper Reports Worldwide 2013 QJ1O2 (US filter 15+ top-2 box on 7-point scale)

Consumers Expect Real-timeInformation amp Brand Experiences

+ =of consumers expect to be able to access content regardless of the device or platform

77

42agree ldquoTo me it is important to always be reachable wherever I amrdquo

27agree ldquoI really need the shops amp services I use to be available at all timesrdquo

Google Glass observes and records the world

ldquo15 minutes for a quote is out of touchrdquo

7frac12 minutes could save you on car insurance

copy GfK 2014| GfK DigiTension | September 23 2014 129Roper Reports Worldwide 2013 (mixed mode core 25 countries) O4 O9

Super Connected Consumers whoManage the real-time world are Emerging

These active social media users are

of global consumers are Super Connected Consumers

Always on the lookout for new products services

Look for novelty fun even in

everyday items

Spends lots of time researching brands before making major purchases

Technology empowersthem to do this

Greater propensity to switch if dissatisfied with

product service

More likely to have switched from name brands to less

expensive alternatives

More likely to used money-saving strategies

to get the best deal

True in developing as well as developed

markets

17

copy GfK 2014| GfK DigiTension | September 23 2014 130Roper Reports US 2012 Fall Core Q10 11 (online) RRUS 2000-1 Q92 93 (in-person)

Americans continue showing a greater openness and desire towards automation

A car that drives for you when you donrsquot feel like driving

Robots that do household tasks like cleaning amp cooking

Refrigerators that re-order groceries for you

4932

2000 2012

4635

3124

copy GfK 2014| GfK DigiTension | September 23 2014 131

Time saving solutions are the most critical

What is innovation to you

Easier way of doing something (78)

Faster way of doing something (72)

Something I didnrsquot know I needed (44)

Something that my friends will notice (29)

Roper Reports US 2013 February (Telecell) Q4

copy GfK 2014| GfK DigiTension | September 23 2014 132

NEST Most people leave the house at one temperature and forget to change it So Nest learns your schedule programs itself and can be controlled from your phone Teach it well and Nest can lower your heating and cooling bills up to 20

Devices get smarter and more interconnected as we move toward the lsquoInternet of Thingsrsquo

Automation

Coordination

Roomba

httpnestcomliving-with-nest

Computer-controlled sensors find open parking spaces based on their estimation of the proximity of other vehicles Once an open space is detected it directs the vehicles steering wheel to parallel park the car The driver controls the speed of the car via the gas and brake pedals the maneuvering of the vehicle into the parking space is done by the car itself

httponlinewsjcomarticleSB10001424052748703734504575125883649914708html

Anticipation

The ldquoInternet of Thingsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 133

Anticipated Actions | Nissan Paint

>

copy GfK 2014| GfK DigiTension | September 23 2014 134

Email kathysheehangfkcom

bloggfkcom

Mobile

Blog

M +1 212 464 7972

copy GfK 2014| GfK DigiTension | September 23 2014 135

  • Slide 1
  • Slide 2
  • GfK digitension
  • Slide 4
  • Integration is key for delivering true richness
  • Our new organisation model research skills versus industry e
  • Connecting the dots
  • Slide 8
  • A fast changing consumer driven digital age
  • The explosion of digital devices and internet accessibility hav
  • And consumers expect brands to fit their flexible always conne
  • With consumerrsquos fast adoption of social media everything is mor
  • As a result purchase pathways can be extremely complex
  • We have integrated these new evolutions in our RampD and research
  • Slide 15
  • Exploring the mobile web and the people who use ithellip
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Event app
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Slide 58
  • Slide 59
  • Introduction
  • Slide 61
  • Chicken
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Getting to me
  • Slide 110
  • 2014| A new world of hyper-personalization
  • 2014 | A world of worry about personal future
  • Expenditures become extensions of experience
  • A world that seems increasingly against me
  • Getting to Me | A Narrowing Focus
  • Breaking away from the crowd
  • A growing focus on intimacy
  • A new social calculus
  • Personal fulfillment is a rising priority
  • Others are a declining priority
  • The drive will be toward accelerated intimacy
  • See The Future - Innovation Opportunity Area 1 | Bio-design
  • Slide 123
  • Alzheimers Ecuador Making it personal
  • Slide 125
  • Consumers increasingly ldquodoing morerdquo
  • Attention spans are decreasing
  • Consumers Expect Real-time Information amp Brand Experiences
  • Super Connected Consumers who Manage the real-time world are Em
  • Americans continue showing a greater openness and desire toward
  • Time saving solutions are the most critical
  • Slide 132
  • Anticipated Actions | Nissan Paint
  • Slide 134
  • Slide 135
Page 118: Presentatie plenair 1 - Jef Staes, Kathy Sheehan

copy GfK 2014| GfK DigiTension | September 23 2014 120

Others are a declining priority

-5-8

-4

Social stability ldquoSeeking stability of societyrdquo

Globally -8 to 29

Helpfulness ldquoMaking the effort to assist othersrdquo

-5 to 30

Friendship ldquoHaving close supportive friendsrdquo

-4 to 8Roper Reports Worldwide 2013 (short trend core 25 markets) C1C2

-11

Respecting AncestorsldquoSeeking stability of societyrdquo

Globally -11 ranks from 2008 to 28 today

copy GfK 2014| GfK DigiTension | September 23 2014 121

The drive will be toward accelerated intimacy

ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my

right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo

ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013

copy GfK 2014| GfK DigiTension | September 23 2014 122

See The Future - Innovation Opportunity Area 1 | Bio-design

Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions

copy GfK 2014| GfK DigiTension | September 23 2014 123

Three vectors exploring increasingly complex bio-data

Measure Me

Sense Me

Be Me

DNA-based skin care program

Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points

Cortex3D printing of customized exo-casts

Tissue regenerationAllows for custom reconstruction of body parts

Glybera ndash 2012First gene therapy treatment approved by European Commission

SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions

Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state

TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants

copy GfK 2014| GfK DigiTension | September 23 2014 124

Alzheimers Ecuador Making it personal

124

>

copy GfK 2014| GfK DigiTension | September 23 2014 125

Multi-tasking lifestyles and growing comfort with automation drive consumers to seek out solutions that anticipate plan and execute increasingly complex decision-making tasks using a variety of personal social and behavioral inputs

See The Future - Innovation Opportunity Area 2 | Anticipated Lifestyle

copy GfK 2014| GfK DigiTension | September 23 2014 126Roper Reports Worldwide 2008 and 2013 (short trend core 25 markets) QB2

Shop groceries Cooking for fun Eat on the go Planmanage finances

Home DIY Gardeningyardwork

62

42

21 23

14 16

70

51

30 30

19 19

2008 2013

Consumers increasingly ldquodoing morerdquo

globally who engaged in activity weekly or more often

copy GfK 2014| GfK DigiTension | September 23 2014 127

Attention spans are decreasing

Roper Reports Worldwide 2013 (mixed-mode trend core 25 markets age 15+) O2 httpwwwstatisticbraincomattention-span-statistics Associated Press httpwwwonlinegraduateprogramscominstant-america2009 data

30 of global consumers agree

ldquoIf a new technology product is not simple to use I lose interest in itrdquo (+2 pts from 2010)

1 in 4 people abandon a web page that takes more than four seconds to load

50 of mobile phone users abandon a page if it doesnrsquot load in 10 seconds

8 million reduction of searches on Google when slowing the results by just 410th of a second

28 Proportion of words are read on an average web page (593 words)

27 minutes is the average length of single Internet video watched

copy GfK 2014| GfK DigiTension | September 23 2014 128

Roper Reports US Spring 2014 Q38 (top-2 box) Roper Reports Worldwide 2013 QJ1O2 (US filter 15+ top-2 box on 7-point scale)

Consumers Expect Real-timeInformation amp Brand Experiences

+ =of consumers expect to be able to access content regardless of the device or platform

77

42agree ldquoTo me it is important to always be reachable wherever I amrdquo

27agree ldquoI really need the shops amp services I use to be available at all timesrdquo

Google Glass observes and records the world

ldquo15 minutes for a quote is out of touchrdquo

7frac12 minutes could save you on car insurance

copy GfK 2014| GfK DigiTension | September 23 2014 129Roper Reports Worldwide 2013 (mixed mode core 25 countries) O4 O9

Super Connected Consumers whoManage the real-time world are Emerging

These active social media users are

of global consumers are Super Connected Consumers

Always on the lookout for new products services

Look for novelty fun even in

everyday items

Spends lots of time researching brands before making major purchases

Technology empowersthem to do this

Greater propensity to switch if dissatisfied with

product service

More likely to have switched from name brands to less

expensive alternatives

More likely to used money-saving strategies

to get the best deal

True in developing as well as developed

markets

17

copy GfK 2014| GfK DigiTension | September 23 2014 130Roper Reports US 2012 Fall Core Q10 11 (online) RRUS 2000-1 Q92 93 (in-person)

Americans continue showing a greater openness and desire towards automation

A car that drives for you when you donrsquot feel like driving

Robots that do household tasks like cleaning amp cooking

Refrigerators that re-order groceries for you

4932

2000 2012

4635

3124

copy GfK 2014| GfK DigiTension | September 23 2014 131

Time saving solutions are the most critical

What is innovation to you

Easier way of doing something (78)

Faster way of doing something (72)

Something I didnrsquot know I needed (44)

Something that my friends will notice (29)

Roper Reports US 2013 February (Telecell) Q4

copy GfK 2014| GfK DigiTension | September 23 2014 132

NEST Most people leave the house at one temperature and forget to change it So Nest learns your schedule programs itself and can be controlled from your phone Teach it well and Nest can lower your heating and cooling bills up to 20

Devices get smarter and more interconnected as we move toward the lsquoInternet of Thingsrsquo

Automation

Coordination

Roomba

httpnestcomliving-with-nest

Computer-controlled sensors find open parking spaces based on their estimation of the proximity of other vehicles Once an open space is detected it directs the vehicles steering wheel to parallel park the car The driver controls the speed of the car via the gas and brake pedals the maneuvering of the vehicle into the parking space is done by the car itself

httponlinewsjcomarticleSB10001424052748703734504575125883649914708html

Anticipation

The ldquoInternet of Thingsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 133

Anticipated Actions | Nissan Paint

>

copy GfK 2014| GfK DigiTension | September 23 2014 134

Email kathysheehangfkcom

bloggfkcom

Mobile

Blog

M +1 212 464 7972

copy GfK 2014| GfK DigiTension | September 23 2014 135

  • Slide 1
  • Slide 2
  • GfK digitension
  • Slide 4
  • Integration is key for delivering true richness
  • Our new organisation model research skills versus industry e
  • Connecting the dots
  • Slide 8
  • A fast changing consumer driven digital age
  • The explosion of digital devices and internet accessibility hav
  • And consumers expect brands to fit their flexible always conne
  • With consumerrsquos fast adoption of social media everything is mor
  • As a result purchase pathways can be extremely complex
  • We have integrated these new evolutions in our RampD and research
  • Slide 15
  • Exploring the mobile web and the people who use ithellip
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Event app
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Slide 58
  • Slide 59
  • Introduction
  • Slide 61
  • Chicken
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Getting to me
  • Slide 110
  • 2014| A new world of hyper-personalization
  • 2014 | A world of worry about personal future
  • Expenditures become extensions of experience
  • A world that seems increasingly against me
  • Getting to Me | A Narrowing Focus
  • Breaking away from the crowd
  • A growing focus on intimacy
  • A new social calculus
  • Personal fulfillment is a rising priority
  • Others are a declining priority
  • The drive will be toward accelerated intimacy
  • See The Future - Innovation Opportunity Area 1 | Bio-design
  • Slide 123
  • Alzheimers Ecuador Making it personal
  • Slide 125
  • Consumers increasingly ldquodoing morerdquo
  • Attention spans are decreasing
  • Consumers Expect Real-time Information amp Brand Experiences
  • Super Connected Consumers who Manage the real-time world are Em
  • Americans continue showing a greater openness and desire toward
  • Time saving solutions are the most critical
  • Slide 132
  • Anticipated Actions | Nissan Paint
  • Slide 134
  • Slide 135
Page 119: Presentatie plenair 1 - Jef Staes, Kathy Sheehan

copy GfK 2014| GfK DigiTension | September 23 2014 121

The drive will be toward accelerated intimacy

ldquoMy first drafts of Super Sad had a technology called lsquoThe Eyersquo which was basically [a smart phone] in a contact lens My editor suggested it was a little much and it certainly was in 2008 at a time when even the first iterations of the iPhone seemed like they were beamed back to our world from some glorious future civilization in Cupertino By 2013 having a miniature screen above my

right eye tell me about lsquoAshton Kutcherrsquos new jobrsquo feels about rightrdquo

ndash Gary Shteyngart (above) novelist early user of Google Glass Artistsrsquo projections of the designs for much-rumored Samsung and Apple smart watches Gary Shteyngart ldquoOK Glassrdquo The New Yorker 5 August 2013

copy GfK 2014| GfK DigiTension | September 23 2014 122

See The Future - Innovation Opportunity Area 1 | Bio-design

Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions

copy GfK 2014| GfK DigiTension | September 23 2014 123

Three vectors exploring increasingly complex bio-data

Measure Me

Sense Me

Be Me

DNA-based skin care program

Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points

Cortex3D printing of customized exo-casts

Tissue regenerationAllows for custom reconstruction of body parts

Glybera ndash 2012First gene therapy treatment approved by European Commission

SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions

Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state

TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants

copy GfK 2014| GfK DigiTension | September 23 2014 124

Alzheimers Ecuador Making it personal

124

>

copy GfK 2014| GfK DigiTension | September 23 2014 125

Multi-tasking lifestyles and growing comfort with automation drive consumers to seek out solutions that anticipate plan and execute increasingly complex decision-making tasks using a variety of personal social and behavioral inputs

See The Future - Innovation Opportunity Area 2 | Anticipated Lifestyle

copy GfK 2014| GfK DigiTension | September 23 2014 126Roper Reports Worldwide 2008 and 2013 (short trend core 25 markets) QB2

Shop groceries Cooking for fun Eat on the go Planmanage finances

Home DIY Gardeningyardwork

62

42

21 23

14 16

70

51

30 30

19 19

2008 2013

Consumers increasingly ldquodoing morerdquo

globally who engaged in activity weekly or more often

copy GfK 2014| GfK DigiTension | September 23 2014 127

Attention spans are decreasing

Roper Reports Worldwide 2013 (mixed-mode trend core 25 markets age 15+) O2 httpwwwstatisticbraincomattention-span-statistics Associated Press httpwwwonlinegraduateprogramscominstant-america2009 data

30 of global consumers agree

ldquoIf a new technology product is not simple to use I lose interest in itrdquo (+2 pts from 2010)

1 in 4 people abandon a web page that takes more than four seconds to load

50 of mobile phone users abandon a page if it doesnrsquot load in 10 seconds

8 million reduction of searches on Google when slowing the results by just 410th of a second

28 Proportion of words are read on an average web page (593 words)

27 minutes is the average length of single Internet video watched

copy GfK 2014| GfK DigiTension | September 23 2014 128

Roper Reports US Spring 2014 Q38 (top-2 box) Roper Reports Worldwide 2013 QJ1O2 (US filter 15+ top-2 box on 7-point scale)

Consumers Expect Real-timeInformation amp Brand Experiences

+ =of consumers expect to be able to access content regardless of the device or platform

77

42agree ldquoTo me it is important to always be reachable wherever I amrdquo

27agree ldquoI really need the shops amp services I use to be available at all timesrdquo

Google Glass observes and records the world

ldquo15 minutes for a quote is out of touchrdquo

7frac12 minutes could save you on car insurance

copy GfK 2014| GfK DigiTension | September 23 2014 129Roper Reports Worldwide 2013 (mixed mode core 25 countries) O4 O9

Super Connected Consumers whoManage the real-time world are Emerging

These active social media users are

of global consumers are Super Connected Consumers

Always on the lookout for new products services

Look for novelty fun even in

everyday items

Spends lots of time researching brands before making major purchases

Technology empowersthem to do this

Greater propensity to switch if dissatisfied with

product service

More likely to have switched from name brands to less

expensive alternatives

More likely to used money-saving strategies

to get the best deal

True in developing as well as developed

markets

17

copy GfK 2014| GfK DigiTension | September 23 2014 130Roper Reports US 2012 Fall Core Q10 11 (online) RRUS 2000-1 Q92 93 (in-person)

Americans continue showing a greater openness and desire towards automation

A car that drives for you when you donrsquot feel like driving

Robots that do household tasks like cleaning amp cooking

Refrigerators that re-order groceries for you

4932

2000 2012

4635

3124

copy GfK 2014| GfK DigiTension | September 23 2014 131

Time saving solutions are the most critical

What is innovation to you

Easier way of doing something (78)

Faster way of doing something (72)

Something I didnrsquot know I needed (44)

Something that my friends will notice (29)

Roper Reports US 2013 February (Telecell) Q4

copy GfK 2014| GfK DigiTension | September 23 2014 132

NEST Most people leave the house at one temperature and forget to change it So Nest learns your schedule programs itself and can be controlled from your phone Teach it well and Nest can lower your heating and cooling bills up to 20

Devices get smarter and more interconnected as we move toward the lsquoInternet of Thingsrsquo

Automation

Coordination

Roomba

httpnestcomliving-with-nest

Computer-controlled sensors find open parking spaces based on their estimation of the proximity of other vehicles Once an open space is detected it directs the vehicles steering wheel to parallel park the car The driver controls the speed of the car via the gas and brake pedals the maneuvering of the vehicle into the parking space is done by the car itself

httponlinewsjcomarticleSB10001424052748703734504575125883649914708html

Anticipation

The ldquoInternet of Thingsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 133

Anticipated Actions | Nissan Paint

>

copy GfK 2014| GfK DigiTension | September 23 2014 134

Email kathysheehangfkcom

bloggfkcom

Mobile

Blog

M +1 212 464 7972

copy GfK 2014| GfK DigiTension | September 23 2014 135

  • Slide 1
  • Slide 2
  • GfK digitension
  • Slide 4
  • Integration is key for delivering true richness
  • Our new organisation model research skills versus industry e
  • Connecting the dots
  • Slide 8
  • A fast changing consumer driven digital age
  • The explosion of digital devices and internet accessibility hav
  • And consumers expect brands to fit their flexible always conne
  • With consumerrsquos fast adoption of social media everything is mor
  • As a result purchase pathways can be extremely complex
  • We have integrated these new evolutions in our RampD and research
  • Slide 15
  • Exploring the mobile web and the people who use ithellip
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Event app
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Slide 58
  • Slide 59
  • Introduction
  • Slide 61
  • Chicken
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Getting to me
  • Slide 110
  • 2014| A new world of hyper-personalization
  • 2014 | A world of worry about personal future
  • Expenditures become extensions of experience
  • A world that seems increasingly against me
  • Getting to Me | A Narrowing Focus
  • Breaking away from the crowd
  • A growing focus on intimacy
  • A new social calculus
  • Personal fulfillment is a rising priority
  • Others are a declining priority
  • The drive will be toward accelerated intimacy
  • See The Future - Innovation Opportunity Area 1 | Bio-design
  • Slide 123
  • Alzheimers Ecuador Making it personal
  • Slide 125
  • Consumers increasingly ldquodoing morerdquo
  • Attention spans are decreasing
  • Consumers Expect Real-time Information amp Brand Experiences
  • Super Connected Consumers who Manage the real-time world are Em
  • Americans continue showing a greater openness and desire toward
  • Time saving solutions are the most critical
  • Slide 132
  • Anticipated Actions | Nissan Paint
  • Slide 134
  • Slide 135
Page 120: Presentatie plenair 1 - Jef Staes, Kathy Sheehan

copy GfK 2014| GfK DigiTension | September 23 2014 122

See The Future - Innovation Opportunity Area 1 | Bio-design

Customization evolves beyond choice features and options as innovators focus on the end-userrsquos own identity (ldquobiologic big datardquo) as the starting point for creating hyper-customized solutions

copy GfK 2014| GfK DigiTension | September 23 2014 123

Three vectors exploring increasingly complex bio-data

Measure Me

Sense Me

Be Me

DNA-based skin care program

Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points

Cortex3D printing of customized exo-casts

Tissue regenerationAllows for custom reconstruction of body parts

Glybera ndash 2012First gene therapy treatment approved by European Commission

SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions

Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state

TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants

copy GfK 2014| GfK DigiTension | September 23 2014 124

Alzheimers Ecuador Making it personal

124

>

copy GfK 2014| GfK DigiTension | September 23 2014 125

Multi-tasking lifestyles and growing comfort with automation drive consumers to seek out solutions that anticipate plan and execute increasingly complex decision-making tasks using a variety of personal social and behavioral inputs

See The Future - Innovation Opportunity Area 2 | Anticipated Lifestyle

copy GfK 2014| GfK DigiTension | September 23 2014 126Roper Reports Worldwide 2008 and 2013 (short trend core 25 markets) QB2

Shop groceries Cooking for fun Eat on the go Planmanage finances

Home DIY Gardeningyardwork

62

42

21 23

14 16

70

51

30 30

19 19

2008 2013

Consumers increasingly ldquodoing morerdquo

globally who engaged in activity weekly or more often

copy GfK 2014| GfK DigiTension | September 23 2014 127

Attention spans are decreasing

Roper Reports Worldwide 2013 (mixed-mode trend core 25 markets age 15+) O2 httpwwwstatisticbraincomattention-span-statistics Associated Press httpwwwonlinegraduateprogramscominstant-america2009 data

30 of global consumers agree

ldquoIf a new technology product is not simple to use I lose interest in itrdquo (+2 pts from 2010)

1 in 4 people abandon a web page that takes more than four seconds to load

50 of mobile phone users abandon a page if it doesnrsquot load in 10 seconds

8 million reduction of searches on Google when slowing the results by just 410th of a second

28 Proportion of words are read on an average web page (593 words)

27 minutes is the average length of single Internet video watched

copy GfK 2014| GfK DigiTension | September 23 2014 128

Roper Reports US Spring 2014 Q38 (top-2 box) Roper Reports Worldwide 2013 QJ1O2 (US filter 15+ top-2 box on 7-point scale)

Consumers Expect Real-timeInformation amp Brand Experiences

+ =of consumers expect to be able to access content regardless of the device or platform

77

42agree ldquoTo me it is important to always be reachable wherever I amrdquo

27agree ldquoI really need the shops amp services I use to be available at all timesrdquo

Google Glass observes and records the world

ldquo15 minutes for a quote is out of touchrdquo

7frac12 minutes could save you on car insurance

copy GfK 2014| GfK DigiTension | September 23 2014 129Roper Reports Worldwide 2013 (mixed mode core 25 countries) O4 O9

Super Connected Consumers whoManage the real-time world are Emerging

These active social media users are

of global consumers are Super Connected Consumers

Always on the lookout for new products services

Look for novelty fun even in

everyday items

Spends lots of time researching brands before making major purchases

Technology empowersthem to do this

Greater propensity to switch if dissatisfied with

product service

More likely to have switched from name brands to less

expensive alternatives

More likely to used money-saving strategies

to get the best deal

True in developing as well as developed

markets

17

copy GfK 2014| GfK DigiTension | September 23 2014 130Roper Reports US 2012 Fall Core Q10 11 (online) RRUS 2000-1 Q92 93 (in-person)

Americans continue showing a greater openness and desire towards automation

A car that drives for you when you donrsquot feel like driving

Robots that do household tasks like cleaning amp cooking

Refrigerators that re-order groceries for you

4932

2000 2012

4635

3124

copy GfK 2014| GfK DigiTension | September 23 2014 131

Time saving solutions are the most critical

What is innovation to you

Easier way of doing something (78)

Faster way of doing something (72)

Something I didnrsquot know I needed (44)

Something that my friends will notice (29)

Roper Reports US 2013 February (Telecell) Q4

copy GfK 2014| GfK DigiTension | September 23 2014 132

NEST Most people leave the house at one temperature and forget to change it So Nest learns your schedule programs itself and can be controlled from your phone Teach it well and Nest can lower your heating and cooling bills up to 20

Devices get smarter and more interconnected as we move toward the lsquoInternet of Thingsrsquo

Automation

Coordination

Roomba

httpnestcomliving-with-nest

Computer-controlled sensors find open parking spaces based on their estimation of the proximity of other vehicles Once an open space is detected it directs the vehicles steering wheel to parallel park the car The driver controls the speed of the car via the gas and brake pedals the maneuvering of the vehicle into the parking space is done by the car itself

httponlinewsjcomarticleSB10001424052748703734504575125883649914708html

Anticipation

The ldquoInternet of Thingsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 133

Anticipated Actions | Nissan Paint

>

copy GfK 2014| GfK DigiTension | September 23 2014 134

Email kathysheehangfkcom

bloggfkcom

Mobile

Blog

M +1 212 464 7972

copy GfK 2014| GfK DigiTension | September 23 2014 135

  • Slide 1
  • Slide 2
  • GfK digitension
  • Slide 4
  • Integration is key for delivering true richness
  • Our new organisation model research skills versus industry e
  • Connecting the dots
  • Slide 8
  • A fast changing consumer driven digital age
  • The explosion of digital devices and internet accessibility hav
  • And consumers expect brands to fit their flexible always conne
  • With consumerrsquos fast adoption of social media everything is mor
  • As a result purchase pathways can be extremely complex
  • We have integrated these new evolutions in our RampD and research
  • Slide 15
  • Exploring the mobile web and the people who use ithellip
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Event app
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Slide 58
  • Slide 59
  • Introduction
  • Slide 61
  • Chicken
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Getting to me
  • Slide 110
  • 2014| A new world of hyper-personalization
  • 2014 | A world of worry about personal future
  • Expenditures become extensions of experience
  • A world that seems increasingly against me
  • Getting to Me | A Narrowing Focus
  • Breaking away from the crowd
  • A growing focus on intimacy
  • A new social calculus
  • Personal fulfillment is a rising priority
  • Others are a declining priority
  • The drive will be toward accelerated intimacy
  • See The Future - Innovation Opportunity Area 1 | Bio-design
  • Slide 123
  • Alzheimers Ecuador Making it personal
  • Slide 125
  • Consumers increasingly ldquodoing morerdquo
  • Attention spans are decreasing
  • Consumers Expect Real-time Information amp Brand Experiences
  • Super Connected Consumers who Manage the real-time world are Em
  • Americans continue showing a greater openness and desire toward
  • Time saving solutions are the most critical
  • Slide 132
  • Anticipated Actions | Nissan Paint
  • Slide 134
  • Slide 135
Page 121: Presentatie plenair 1 - Jef Staes, Kathy Sheehan

copy GfK 2014| GfK DigiTension | September 23 2014 123

Three vectors exploring increasingly complex bio-data

Measure Me

Sense Me

Be Me

DNA-based skin care program

Dr Schollrsquos ldquoFootmappingrdquo creates ldquoheat maprdquo of plantar pressure points

Cortex3D printing of customized exo-casts

Tissue regenerationAllows for custom reconstruction of body parts

Glybera ndash 2012First gene therapy treatment approved by European Commission

SyngeraPOS visual facial recognition tech customizes offersdiscounts based on facial expressions

Toyota developing mood-sensing techSensors read 238 separate points all over the driverrsquos face and correct for driverrsquos emotional state

TBWAIstanbulRecruiters analyze internrsquos brain waves to find most passionate applicants

copy GfK 2014| GfK DigiTension | September 23 2014 124

Alzheimers Ecuador Making it personal

124

>

copy GfK 2014| GfK DigiTension | September 23 2014 125

Multi-tasking lifestyles and growing comfort with automation drive consumers to seek out solutions that anticipate plan and execute increasingly complex decision-making tasks using a variety of personal social and behavioral inputs

See The Future - Innovation Opportunity Area 2 | Anticipated Lifestyle

copy GfK 2014| GfK DigiTension | September 23 2014 126Roper Reports Worldwide 2008 and 2013 (short trend core 25 markets) QB2

Shop groceries Cooking for fun Eat on the go Planmanage finances

Home DIY Gardeningyardwork

62

42

21 23

14 16

70

51

30 30

19 19

2008 2013

Consumers increasingly ldquodoing morerdquo

globally who engaged in activity weekly or more often

copy GfK 2014| GfK DigiTension | September 23 2014 127

Attention spans are decreasing

Roper Reports Worldwide 2013 (mixed-mode trend core 25 markets age 15+) O2 httpwwwstatisticbraincomattention-span-statistics Associated Press httpwwwonlinegraduateprogramscominstant-america2009 data

30 of global consumers agree

ldquoIf a new technology product is not simple to use I lose interest in itrdquo (+2 pts from 2010)

1 in 4 people abandon a web page that takes more than four seconds to load

50 of mobile phone users abandon a page if it doesnrsquot load in 10 seconds

8 million reduction of searches on Google when slowing the results by just 410th of a second

28 Proportion of words are read on an average web page (593 words)

27 minutes is the average length of single Internet video watched

copy GfK 2014| GfK DigiTension | September 23 2014 128

Roper Reports US Spring 2014 Q38 (top-2 box) Roper Reports Worldwide 2013 QJ1O2 (US filter 15+ top-2 box on 7-point scale)

Consumers Expect Real-timeInformation amp Brand Experiences

+ =of consumers expect to be able to access content regardless of the device or platform

77

42agree ldquoTo me it is important to always be reachable wherever I amrdquo

27agree ldquoI really need the shops amp services I use to be available at all timesrdquo

Google Glass observes and records the world

ldquo15 minutes for a quote is out of touchrdquo

7frac12 minutes could save you on car insurance

copy GfK 2014| GfK DigiTension | September 23 2014 129Roper Reports Worldwide 2013 (mixed mode core 25 countries) O4 O9

Super Connected Consumers whoManage the real-time world are Emerging

These active social media users are

of global consumers are Super Connected Consumers

Always on the lookout for new products services

Look for novelty fun even in

everyday items

Spends lots of time researching brands before making major purchases

Technology empowersthem to do this

Greater propensity to switch if dissatisfied with

product service

More likely to have switched from name brands to less

expensive alternatives

More likely to used money-saving strategies

to get the best deal

True in developing as well as developed

markets

17

copy GfK 2014| GfK DigiTension | September 23 2014 130Roper Reports US 2012 Fall Core Q10 11 (online) RRUS 2000-1 Q92 93 (in-person)

Americans continue showing a greater openness and desire towards automation

A car that drives for you when you donrsquot feel like driving

Robots that do household tasks like cleaning amp cooking

Refrigerators that re-order groceries for you

4932

2000 2012

4635

3124

copy GfK 2014| GfK DigiTension | September 23 2014 131

Time saving solutions are the most critical

What is innovation to you

Easier way of doing something (78)

Faster way of doing something (72)

Something I didnrsquot know I needed (44)

Something that my friends will notice (29)

Roper Reports US 2013 February (Telecell) Q4

copy GfK 2014| GfK DigiTension | September 23 2014 132

NEST Most people leave the house at one temperature and forget to change it So Nest learns your schedule programs itself and can be controlled from your phone Teach it well and Nest can lower your heating and cooling bills up to 20

Devices get smarter and more interconnected as we move toward the lsquoInternet of Thingsrsquo

Automation

Coordination

Roomba

httpnestcomliving-with-nest

Computer-controlled sensors find open parking spaces based on their estimation of the proximity of other vehicles Once an open space is detected it directs the vehicles steering wheel to parallel park the car The driver controls the speed of the car via the gas and brake pedals the maneuvering of the vehicle into the parking space is done by the car itself

httponlinewsjcomarticleSB10001424052748703734504575125883649914708html

Anticipation

The ldquoInternet of Thingsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 133

Anticipated Actions | Nissan Paint

>

copy GfK 2014| GfK DigiTension | September 23 2014 134

Email kathysheehangfkcom

bloggfkcom

Mobile

Blog

M +1 212 464 7972

copy GfK 2014| GfK DigiTension | September 23 2014 135

  • Slide 1
  • Slide 2
  • GfK digitension
  • Slide 4
  • Integration is key for delivering true richness
  • Our new organisation model research skills versus industry e
  • Connecting the dots
  • Slide 8
  • A fast changing consumer driven digital age
  • The explosion of digital devices and internet accessibility hav
  • And consumers expect brands to fit their flexible always conne
  • With consumerrsquos fast adoption of social media everything is mor
  • As a result purchase pathways can be extremely complex
  • We have integrated these new evolutions in our RampD and research
  • Slide 15
  • Exploring the mobile web and the people who use ithellip
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Event app
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Slide 58
  • Slide 59
  • Introduction
  • Slide 61
  • Chicken
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Getting to me
  • Slide 110
  • 2014| A new world of hyper-personalization
  • 2014 | A world of worry about personal future
  • Expenditures become extensions of experience
  • A world that seems increasingly against me
  • Getting to Me | A Narrowing Focus
  • Breaking away from the crowd
  • A growing focus on intimacy
  • A new social calculus
  • Personal fulfillment is a rising priority
  • Others are a declining priority
  • The drive will be toward accelerated intimacy
  • See The Future - Innovation Opportunity Area 1 | Bio-design
  • Slide 123
  • Alzheimers Ecuador Making it personal
  • Slide 125
  • Consumers increasingly ldquodoing morerdquo
  • Attention spans are decreasing
  • Consumers Expect Real-time Information amp Brand Experiences
  • Super Connected Consumers who Manage the real-time world are Em
  • Americans continue showing a greater openness and desire toward
  • Time saving solutions are the most critical
  • Slide 132
  • Anticipated Actions | Nissan Paint
  • Slide 134
  • Slide 135
Page 122: Presentatie plenair 1 - Jef Staes, Kathy Sheehan

copy GfK 2014| GfK DigiTension | September 23 2014 124

Alzheimers Ecuador Making it personal

124

>

copy GfK 2014| GfK DigiTension | September 23 2014 125

Multi-tasking lifestyles and growing comfort with automation drive consumers to seek out solutions that anticipate plan and execute increasingly complex decision-making tasks using a variety of personal social and behavioral inputs

See The Future - Innovation Opportunity Area 2 | Anticipated Lifestyle

copy GfK 2014| GfK DigiTension | September 23 2014 126Roper Reports Worldwide 2008 and 2013 (short trend core 25 markets) QB2

Shop groceries Cooking for fun Eat on the go Planmanage finances

Home DIY Gardeningyardwork

62

42

21 23

14 16

70

51

30 30

19 19

2008 2013

Consumers increasingly ldquodoing morerdquo

globally who engaged in activity weekly or more often

copy GfK 2014| GfK DigiTension | September 23 2014 127

Attention spans are decreasing

Roper Reports Worldwide 2013 (mixed-mode trend core 25 markets age 15+) O2 httpwwwstatisticbraincomattention-span-statistics Associated Press httpwwwonlinegraduateprogramscominstant-america2009 data

30 of global consumers agree

ldquoIf a new technology product is not simple to use I lose interest in itrdquo (+2 pts from 2010)

1 in 4 people abandon a web page that takes more than four seconds to load

50 of mobile phone users abandon a page if it doesnrsquot load in 10 seconds

8 million reduction of searches on Google when slowing the results by just 410th of a second

28 Proportion of words are read on an average web page (593 words)

27 minutes is the average length of single Internet video watched

copy GfK 2014| GfK DigiTension | September 23 2014 128

Roper Reports US Spring 2014 Q38 (top-2 box) Roper Reports Worldwide 2013 QJ1O2 (US filter 15+ top-2 box on 7-point scale)

Consumers Expect Real-timeInformation amp Brand Experiences

+ =of consumers expect to be able to access content regardless of the device or platform

77

42agree ldquoTo me it is important to always be reachable wherever I amrdquo

27agree ldquoI really need the shops amp services I use to be available at all timesrdquo

Google Glass observes and records the world

ldquo15 minutes for a quote is out of touchrdquo

7frac12 minutes could save you on car insurance

copy GfK 2014| GfK DigiTension | September 23 2014 129Roper Reports Worldwide 2013 (mixed mode core 25 countries) O4 O9

Super Connected Consumers whoManage the real-time world are Emerging

These active social media users are

of global consumers are Super Connected Consumers

Always on the lookout for new products services

Look for novelty fun even in

everyday items

Spends lots of time researching brands before making major purchases

Technology empowersthem to do this

Greater propensity to switch if dissatisfied with

product service

More likely to have switched from name brands to less

expensive alternatives

More likely to used money-saving strategies

to get the best deal

True in developing as well as developed

markets

17

copy GfK 2014| GfK DigiTension | September 23 2014 130Roper Reports US 2012 Fall Core Q10 11 (online) RRUS 2000-1 Q92 93 (in-person)

Americans continue showing a greater openness and desire towards automation

A car that drives for you when you donrsquot feel like driving

Robots that do household tasks like cleaning amp cooking

Refrigerators that re-order groceries for you

4932

2000 2012

4635

3124

copy GfK 2014| GfK DigiTension | September 23 2014 131

Time saving solutions are the most critical

What is innovation to you

Easier way of doing something (78)

Faster way of doing something (72)

Something I didnrsquot know I needed (44)

Something that my friends will notice (29)

Roper Reports US 2013 February (Telecell) Q4

copy GfK 2014| GfK DigiTension | September 23 2014 132

NEST Most people leave the house at one temperature and forget to change it So Nest learns your schedule programs itself and can be controlled from your phone Teach it well and Nest can lower your heating and cooling bills up to 20

Devices get smarter and more interconnected as we move toward the lsquoInternet of Thingsrsquo

Automation

Coordination

Roomba

httpnestcomliving-with-nest

Computer-controlled sensors find open parking spaces based on their estimation of the proximity of other vehicles Once an open space is detected it directs the vehicles steering wheel to parallel park the car The driver controls the speed of the car via the gas and brake pedals the maneuvering of the vehicle into the parking space is done by the car itself

httponlinewsjcomarticleSB10001424052748703734504575125883649914708html

Anticipation

The ldquoInternet of Thingsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 133

Anticipated Actions | Nissan Paint

>

copy GfK 2014| GfK DigiTension | September 23 2014 134

Email kathysheehangfkcom

bloggfkcom

Mobile

Blog

M +1 212 464 7972

copy GfK 2014| GfK DigiTension | September 23 2014 135

  • Slide 1
  • Slide 2
  • GfK digitension
  • Slide 4
  • Integration is key for delivering true richness
  • Our new organisation model research skills versus industry e
  • Connecting the dots
  • Slide 8
  • A fast changing consumer driven digital age
  • The explosion of digital devices and internet accessibility hav
  • And consumers expect brands to fit their flexible always conne
  • With consumerrsquos fast adoption of social media everything is mor
  • As a result purchase pathways can be extremely complex
  • We have integrated these new evolutions in our RampD and research
  • Slide 15
  • Exploring the mobile web and the people who use ithellip
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Event app
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Slide 58
  • Slide 59
  • Introduction
  • Slide 61
  • Chicken
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Getting to me
  • Slide 110
  • 2014| A new world of hyper-personalization
  • 2014 | A world of worry about personal future
  • Expenditures become extensions of experience
  • A world that seems increasingly against me
  • Getting to Me | A Narrowing Focus
  • Breaking away from the crowd
  • A growing focus on intimacy
  • A new social calculus
  • Personal fulfillment is a rising priority
  • Others are a declining priority
  • The drive will be toward accelerated intimacy
  • See The Future - Innovation Opportunity Area 1 | Bio-design
  • Slide 123
  • Alzheimers Ecuador Making it personal
  • Slide 125
  • Consumers increasingly ldquodoing morerdquo
  • Attention spans are decreasing
  • Consumers Expect Real-time Information amp Brand Experiences
  • Super Connected Consumers who Manage the real-time world are Em
  • Americans continue showing a greater openness and desire toward
  • Time saving solutions are the most critical
  • Slide 132
  • Anticipated Actions | Nissan Paint
  • Slide 134
  • Slide 135
Page 123: Presentatie plenair 1 - Jef Staes, Kathy Sheehan

copy GfK 2014| GfK DigiTension | September 23 2014 125

Multi-tasking lifestyles and growing comfort with automation drive consumers to seek out solutions that anticipate plan and execute increasingly complex decision-making tasks using a variety of personal social and behavioral inputs

See The Future - Innovation Opportunity Area 2 | Anticipated Lifestyle

copy GfK 2014| GfK DigiTension | September 23 2014 126Roper Reports Worldwide 2008 and 2013 (short trend core 25 markets) QB2

Shop groceries Cooking for fun Eat on the go Planmanage finances

Home DIY Gardeningyardwork

62

42

21 23

14 16

70

51

30 30

19 19

2008 2013

Consumers increasingly ldquodoing morerdquo

globally who engaged in activity weekly or more often

copy GfK 2014| GfK DigiTension | September 23 2014 127

Attention spans are decreasing

Roper Reports Worldwide 2013 (mixed-mode trend core 25 markets age 15+) O2 httpwwwstatisticbraincomattention-span-statistics Associated Press httpwwwonlinegraduateprogramscominstant-america2009 data

30 of global consumers agree

ldquoIf a new technology product is not simple to use I lose interest in itrdquo (+2 pts from 2010)

1 in 4 people abandon a web page that takes more than four seconds to load

50 of mobile phone users abandon a page if it doesnrsquot load in 10 seconds

8 million reduction of searches on Google when slowing the results by just 410th of a second

28 Proportion of words are read on an average web page (593 words)

27 minutes is the average length of single Internet video watched

copy GfK 2014| GfK DigiTension | September 23 2014 128

Roper Reports US Spring 2014 Q38 (top-2 box) Roper Reports Worldwide 2013 QJ1O2 (US filter 15+ top-2 box on 7-point scale)

Consumers Expect Real-timeInformation amp Brand Experiences

+ =of consumers expect to be able to access content regardless of the device or platform

77

42agree ldquoTo me it is important to always be reachable wherever I amrdquo

27agree ldquoI really need the shops amp services I use to be available at all timesrdquo

Google Glass observes and records the world

ldquo15 minutes for a quote is out of touchrdquo

7frac12 minutes could save you on car insurance

copy GfK 2014| GfK DigiTension | September 23 2014 129Roper Reports Worldwide 2013 (mixed mode core 25 countries) O4 O9

Super Connected Consumers whoManage the real-time world are Emerging

These active social media users are

of global consumers are Super Connected Consumers

Always on the lookout for new products services

Look for novelty fun even in

everyday items

Spends lots of time researching brands before making major purchases

Technology empowersthem to do this

Greater propensity to switch if dissatisfied with

product service

More likely to have switched from name brands to less

expensive alternatives

More likely to used money-saving strategies

to get the best deal

True in developing as well as developed

markets

17

copy GfK 2014| GfK DigiTension | September 23 2014 130Roper Reports US 2012 Fall Core Q10 11 (online) RRUS 2000-1 Q92 93 (in-person)

Americans continue showing a greater openness and desire towards automation

A car that drives for you when you donrsquot feel like driving

Robots that do household tasks like cleaning amp cooking

Refrigerators that re-order groceries for you

4932

2000 2012

4635

3124

copy GfK 2014| GfK DigiTension | September 23 2014 131

Time saving solutions are the most critical

What is innovation to you

Easier way of doing something (78)

Faster way of doing something (72)

Something I didnrsquot know I needed (44)

Something that my friends will notice (29)

Roper Reports US 2013 February (Telecell) Q4

copy GfK 2014| GfK DigiTension | September 23 2014 132

NEST Most people leave the house at one temperature and forget to change it So Nest learns your schedule programs itself and can be controlled from your phone Teach it well and Nest can lower your heating and cooling bills up to 20

Devices get smarter and more interconnected as we move toward the lsquoInternet of Thingsrsquo

Automation

Coordination

Roomba

httpnestcomliving-with-nest

Computer-controlled sensors find open parking spaces based on their estimation of the proximity of other vehicles Once an open space is detected it directs the vehicles steering wheel to parallel park the car The driver controls the speed of the car via the gas and brake pedals the maneuvering of the vehicle into the parking space is done by the car itself

httponlinewsjcomarticleSB10001424052748703734504575125883649914708html

Anticipation

The ldquoInternet of Thingsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 133

Anticipated Actions | Nissan Paint

>

copy GfK 2014| GfK DigiTension | September 23 2014 134

Email kathysheehangfkcom

bloggfkcom

Mobile

Blog

M +1 212 464 7972

copy GfK 2014| GfK DigiTension | September 23 2014 135

  • Slide 1
  • Slide 2
  • GfK digitension
  • Slide 4
  • Integration is key for delivering true richness
  • Our new organisation model research skills versus industry e
  • Connecting the dots
  • Slide 8
  • A fast changing consumer driven digital age
  • The explosion of digital devices and internet accessibility hav
  • And consumers expect brands to fit their flexible always conne
  • With consumerrsquos fast adoption of social media everything is mor
  • As a result purchase pathways can be extremely complex
  • We have integrated these new evolutions in our RampD and research
  • Slide 15
  • Exploring the mobile web and the people who use ithellip
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Event app
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Slide 58
  • Slide 59
  • Introduction
  • Slide 61
  • Chicken
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Getting to me
  • Slide 110
  • 2014| A new world of hyper-personalization
  • 2014 | A world of worry about personal future
  • Expenditures become extensions of experience
  • A world that seems increasingly against me
  • Getting to Me | A Narrowing Focus
  • Breaking away from the crowd
  • A growing focus on intimacy
  • A new social calculus
  • Personal fulfillment is a rising priority
  • Others are a declining priority
  • The drive will be toward accelerated intimacy
  • See The Future - Innovation Opportunity Area 1 | Bio-design
  • Slide 123
  • Alzheimers Ecuador Making it personal
  • Slide 125
  • Consumers increasingly ldquodoing morerdquo
  • Attention spans are decreasing
  • Consumers Expect Real-time Information amp Brand Experiences
  • Super Connected Consumers who Manage the real-time world are Em
  • Americans continue showing a greater openness and desire toward
  • Time saving solutions are the most critical
  • Slide 132
  • Anticipated Actions | Nissan Paint
  • Slide 134
  • Slide 135
Page 124: Presentatie plenair 1 - Jef Staes, Kathy Sheehan

copy GfK 2014| GfK DigiTension | September 23 2014 126Roper Reports Worldwide 2008 and 2013 (short trend core 25 markets) QB2

Shop groceries Cooking for fun Eat on the go Planmanage finances

Home DIY Gardeningyardwork

62

42

21 23

14 16

70

51

30 30

19 19

2008 2013

Consumers increasingly ldquodoing morerdquo

globally who engaged in activity weekly or more often

copy GfK 2014| GfK DigiTension | September 23 2014 127

Attention spans are decreasing

Roper Reports Worldwide 2013 (mixed-mode trend core 25 markets age 15+) O2 httpwwwstatisticbraincomattention-span-statistics Associated Press httpwwwonlinegraduateprogramscominstant-america2009 data

30 of global consumers agree

ldquoIf a new technology product is not simple to use I lose interest in itrdquo (+2 pts from 2010)

1 in 4 people abandon a web page that takes more than four seconds to load

50 of mobile phone users abandon a page if it doesnrsquot load in 10 seconds

8 million reduction of searches on Google when slowing the results by just 410th of a second

28 Proportion of words are read on an average web page (593 words)

27 minutes is the average length of single Internet video watched

copy GfK 2014| GfK DigiTension | September 23 2014 128

Roper Reports US Spring 2014 Q38 (top-2 box) Roper Reports Worldwide 2013 QJ1O2 (US filter 15+ top-2 box on 7-point scale)

Consumers Expect Real-timeInformation amp Brand Experiences

+ =of consumers expect to be able to access content regardless of the device or platform

77

42agree ldquoTo me it is important to always be reachable wherever I amrdquo

27agree ldquoI really need the shops amp services I use to be available at all timesrdquo

Google Glass observes and records the world

ldquo15 minutes for a quote is out of touchrdquo

7frac12 minutes could save you on car insurance

copy GfK 2014| GfK DigiTension | September 23 2014 129Roper Reports Worldwide 2013 (mixed mode core 25 countries) O4 O9

Super Connected Consumers whoManage the real-time world are Emerging

These active social media users are

of global consumers are Super Connected Consumers

Always on the lookout for new products services

Look for novelty fun even in

everyday items

Spends lots of time researching brands before making major purchases

Technology empowersthem to do this

Greater propensity to switch if dissatisfied with

product service

More likely to have switched from name brands to less

expensive alternatives

More likely to used money-saving strategies

to get the best deal

True in developing as well as developed

markets

17

copy GfK 2014| GfK DigiTension | September 23 2014 130Roper Reports US 2012 Fall Core Q10 11 (online) RRUS 2000-1 Q92 93 (in-person)

Americans continue showing a greater openness and desire towards automation

A car that drives for you when you donrsquot feel like driving

Robots that do household tasks like cleaning amp cooking

Refrigerators that re-order groceries for you

4932

2000 2012

4635

3124

copy GfK 2014| GfK DigiTension | September 23 2014 131

Time saving solutions are the most critical

What is innovation to you

Easier way of doing something (78)

Faster way of doing something (72)

Something I didnrsquot know I needed (44)

Something that my friends will notice (29)

Roper Reports US 2013 February (Telecell) Q4

copy GfK 2014| GfK DigiTension | September 23 2014 132

NEST Most people leave the house at one temperature and forget to change it So Nest learns your schedule programs itself and can be controlled from your phone Teach it well and Nest can lower your heating and cooling bills up to 20

Devices get smarter and more interconnected as we move toward the lsquoInternet of Thingsrsquo

Automation

Coordination

Roomba

httpnestcomliving-with-nest

Computer-controlled sensors find open parking spaces based on their estimation of the proximity of other vehicles Once an open space is detected it directs the vehicles steering wheel to parallel park the car The driver controls the speed of the car via the gas and brake pedals the maneuvering of the vehicle into the parking space is done by the car itself

httponlinewsjcomarticleSB10001424052748703734504575125883649914708html

Anticipation

The ldquoInternet of Thingsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 133

Anticipated Actions | Nissan Paint

>

copy GfK 2014| GfK DigiTension | September 23 2014 134

Email kathysheehangfkcom

bloggfkcom

Mobile

Blog

M +1 212 464 7972

copy GfK 2014| GfK DigiTension | September 23 2014 135

  • Slide 1
  • Slide 2
  • GfK digitension
  • Slide 4
  • Integration is key for delivering true richness
  • Our new organisation model research skills versus industry e
  • Connecting the dots
  • Slide 8
  • A fast changing consumer driven digital age
  • The explosion of digital devices and internet accessibility hav
  • And consumers expect brands to fit their flexible always conne
  • With consumerrsquos fast adoption of social media everything is mor
  • As a result purchase pathways can be extremely complex
  • We have integrated these new evolutions in our RampD and research
  • Slide 15
  • Exploring the mobile web and the people who use ithellip
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Event app
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Slide 58
  • Slide 59
  • Introduction
  • Slide 61
  • Chicken
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Getting to me
  • Slide 110
  • 2014| A new world of hyper-personalization
  • 2014 | A world of worry about personal future
  • Expenditures become extensions of experience
  • A world that seems increasingly against me
  • Getting to Me | A Narrowing Focus
  • Breaking away from the crowd
  • A growing focus on intimacy
  • A new social calculus
  • Personal fulfillment is a rising priority
  • Others are a declining priority
  • The drive will be toward accelerated intimacy
  • See The Future - Innovation Opportunity Area 1 | Bio-design
  • Slide 123
  • Alzheimers Ecuador Making it personal
  • Slide 125
  • Consumers increasingly ldquodoing morerdquo
  • Attention spans are decreasing
  • Consumers Expect Real-time Information amp Brand Experiences
  • Super Connected Consumers who Manage the real-time world are Em
  • Americans continue showing a greater openness and desire toward
  • Time saving solutions are the most critical
  • Slide 132
  • Anticipated Actions | Nissan Paint
  • Slide 134
  • Slide 135
Page 125: Presentatie plenair 1 - Jef Staes, Kathy Sheehan

copy GfK 2014| GfK DigiTension | September 23 2014 127

Attention spans are decreasing

Roper Reports Worldwide 2013 (mixed-mode trend core 25 markets age 15+) O2 httpwwwstatisticbraincomattention-span-statistics Associated Press httpwwwonlinegraduateprogramscominstant-america2009 data

30 of global consumers agree

ldquoIf a new technology product is not simple to use I lose interest in itrdquo (+2 pts from 2010)

1 in 4 people abandon a web page that takes more than four seconds to load

50 of mobile phone users abandon a page if it doesnrsquot load in 10 seconds

8 million reduction of searches on Google when slowing the results by just 410th of a second

28 Proportion of words are read on an average web page (593 words)

27 minutes is the average length of single Internet video watched

copy GfK 2014| GfK DigiTension | September 23 2014 128

Roper Reports US Spring 2014 Q38 (top-2 box) Roper Reports Worldwide 2013 QJ1O2 (US filter 15+ top-2 box on 7-point scale)

Consumers Expect Real-timeInformation amp Brand Experiences

+ =of consumers expect to be able to access content regardless of the device or platform

77

42agree ldquoTo me it is important to always be reachable wherever I amrdquo

27agree ldquoI really need the shops amp services I use to be available at all timesrdquo

Google Glass observes and records the world

ldquo15 minutes for a quote is out of touchrdquo

7frac12 minutes could save you on car insurance

copy GfK 2014| GfK DigiTension | September 23 2014 129Roper Reports Worldwide 2013 (mixed mode core 25 countries) O4 O9

Super Connected Consumers whoManage the real-time world are Emerging

These active social media users are

of global consumers are Super Connected Consumers

Always on the lookout for new products services

Look for novelty fun even in

everyday items

Spends lots of time researching brands before making major purchases

Technology empowersthem to do this

Greater propensity to switch if dissatisfied with

product service

More likely to have switched from name brands to less

expensive alternatives

More likely to used money-saving strategies

to get the best deal

True in developing as well as developed

markets

17

copy GfK 2014| GfK DigiTension | September 23 2014 130Roper Reports US 2012 Fall Core Q10 11 (online) RRUS 2000-1 Q92 93 (in-person)

Americans continue showing a greater openness and desire towards automation

A car that drives for you when you donrsquot feel like driving

Robots that do household tasks like cleaning amp cooking

Refrigerators that re-order groceries for you

4932

2000 2012

4635

3124

copy GfK 2014| GfK DigiTension | September 23 2014 131

Time saving solutions are the most critical

What is innovation to you

Easier way of doing something (78)

Faster way of doing something (72)

Something I didnrsquot know I needed (44)

Something that my friends will notice (29)

Roper Reports US 2013 February (Telecell) Q4

copy GfK 2014| GfK DigiTension | September 23 2014 132

NEST Most people leave the house at one temperature and forget to change it So Nest learns your schedule programs itself and can be controlled from your phone Teach it well and Nest can lower your heating and cooling bills up to 20

Devices get smarter and more interconnected as we move toward the lsquoInternet of Thingsrsquo

Automation

Coordination

Roomba

httpnestcomliving-with-nest

Computer-controlled sensors find open parking spaces based on their estimation of the proximity of other vehicles Once an open space is detected it directs the vehicles steering wheel to parallel park the car The driver controls the speed of the car via the gas and brake pedals the maneuvering of the vehicle into the parking space is done by the car itself

httponlinewsjcomarticleSB10001424052748703734504575125883649914708html

Anticipation

The ldquoInternet of Thingsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 133

Anticipated Actions | Nissan Paint

>

copy GfK 2014| GfK DigiTension | September 23 2014 134

Email kathysheehangfkcom

bloggfkcom

Mobile

Blog

M +1 212 464 7972

copy GfK 2014| GfK DigiTension | September 23 2014 135

  • Slide 1
  • Slide 2
  • GfK digitension
  • Slide 4
  • Integration is key for delivering true richness
  • Our new organisation model research skills versus industry e
  • Connecting the dots
  • Slide 8
  • A fast changing consumer driven digital age
  • The explosion of digital devices and internet accessibility hav
  • And consumers expect brands to fit their flexible always conne
  • With consumerrsquos fast adoption of social media everything is mor
  • As a result purchase pathways can be extremely complex
  • We have integrated these new evolutions in our RampD and research
  • Slide 15
  • Exploring the mobile web and the people who use ithellip
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Event app
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Slide 58
  • Slide 59
  • Introduction
  • Slide 61
  • Chicken
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Getting to me
  • Slide 110
  • 2014| A new world of hyper-personalization
  • 2014 | A world of worry about personal future
  • Expenditures become extensions of experience
  • A world that seems increasingly against me
  • Getting to Me | A Narrowing Focus
  • Breaking away from the crowd
  • A growing focus on intimacy
  • A new social calculus
  • Personal fulfillment is a rising priority
  • Others are a declining priority
  • The drive will be toward accelerated intimacy
  • See The Future - Innovation Opportunity Area 1 | Bio-design
  • Slide 123
  • Alzheimers Ecuador Making it personal
  • Slide 125
  • Consumers increasingly ldquodoing morerdquo
  • Attention spans are decreasing
  • Consumers Expect Real-time Information amp Brand Experiences
  • Super Connected Consumers who Manage the real-time world are Em
  • Americans continue showing a greater openness and desire toward
  • Time saving solutions are the most critical
  • Slide 132
  • Anticipated Actions | Nissan Paint
  • Slide 134
  • Slide 135
Page 126: Presentatie plenair 1 - Jef Staes, Kathy Sheehan

copy GfK 2014| GfK DigiTension | September 23 2014 128

Roper Reports US Spring 2014 Q38 (top-2 box) Roper Reports Worldwide 2013 QJ1O2 (US filter 15+ top-2 box on 7-point scale)

Consumers Expect Real-timeInformation amp Brand Experiences

+ =of consumers expect to be able to access content regardless of the device or platform

77

42agree ldquoTo me it is important to always be reachable wherever I amrdquo

27agree ldquoI really need the shops amp services I use to be available at all timesrdquo

Google Glass observes and records the world

ldquo15 minutes for a quote is out of touchrdquo

7frac12 minutes could save you on car insurance

copy GfK 2014| GfK DigiTension | September 23 2014 129Roper Reports Worldwide 2013 (mixed mode core 25 countries) O4 O9

Super Connected Consumers whoManage the real-time world are Emerging

These active social media users are

of global consumers are Super Connected Consumers

Always on the lookout for new products services

Look for novelty fun even in

everyday items

Spends lots of time researching brands before making major purchases

Technology empowersthem to do this

Greater propensity to switch if dissatisfied with

product service

More likely to have switched from name brands to less

expensive alternatives

More likely to used money-saving strategies

to get the best deal

True in developing as well as developed

markets

17

copy GfK 2014| GfK DigiTension | September 23 2014 130Roper Reports US 2012 Fall Core Q10 11 (online) RRUS 2000-1 Q92 93 (in-person)

Americans continue showing a greater openness and desire towards automation

A car that drives for you when you donrsquot feel like driving

Robots that do household tasks like cleaning amp cooking

Refrigerators that re-order groceries for you

4932

2000 2012

4635

3124

copy GfK 2014| GfK DigiTension | September 23 2014 131

Time saving solutions are the most critical

What is innovation to you

Easier way of doing something (78)

Faster way of doing something (72)

Something I didnrsquot know I needed (44)

Something that my friends will notice (29)

Roper Reports US 2013 February (Telecell) Q4

copy GfK 2014| GfK DigiTension | September 23 2014 132

NEST Most people leave the house at one temperature and forget to change it So Nest learns your schedule programs itself and can be controlled from your phone Teach it well and Nest can lower your heating and cooling bills up to 20

Devices get smarter and more interconnected as we move toward the lsquoInternet of Thingsrsquo

Automation

Coordination

Roomba

httpnestcomliving-with-nest

Computer-controlled sensors find open parking spaces based on their estimation of the proximity of other vehicles Once an open space is detected it directs the vehicles steering wheel to parallel park the car The driver controls the speed of the car via the gas and brake pedals the maneuvering of the vehicle into the parking space is done by the car itself

httponlinewsjcomarticleSB10001424052748703734504575125883649914708html

Anticipation

The ldquoInternet of Thingsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 133

Anticipated Actions | Nissan Paint

>

copy GfK 2014| GfK DigiTension | September 23 2014 134

Email kathysheehangfkcom

bloggfkcom

Mobile

Blog

M +1 212 464 7972

copy GfK 2014| GfK DigiTension | September 23 2014 135

  • Slide 1
  • Slide 2
  • GfK digitension
  • Slide 4
  • Integration is key for delivering true richness
  • Our new organisation model research skills versus industry e
  • Connecting the dots
  • Slide 8
  • A fast changing consumer driven digital age
  • The explosion of digital devices and internet accessibility hav
  • And consumers expect brands to fit their flexible always conne
  • With consumerrsquos fast adoption of social media everything is mor
  • As a result purchase pathways can be extremely complex
  • We have integrated these new evolutions in our RampD and research
  • Slide 15
  • Exploring the mobile web and the people who use ithellip
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Event app
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Slide 58
  • Slide 59
  • Introduction
  • Slide 61
  • Chicken
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
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  • Slide 76
  • Slide 77
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  • Slide 79
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  • Slide 82
  • Slide 83
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  • Slide 85
  • Slide 86
  • Slide 87
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Getting to me
  • Slide 110
  • 2014| A new world of hyper-personalization
  • 2014 | A world of worry about personal future
  • Expenditures become extensions of experience
  • A world that seems increasingly against me
  • Getting to Me | A Narrowing Focus
  • Breaking away from the crowd
  • A growing focus on intimacy
  • A new social calculus
  • Personal fulfillment is a rising priority
  • Others are a declining priority
  • The drive will be toward accelerated intimacy
  • See The Future - Innovation Opportunity Area 1 | Bio-design
  • Slide 123
  • Alzheimers Ecuador Making it personal
  • Slide 125
  • Consumers increasingly ldquodoing morerdquo
  • Attention spans are decreasing
  • Consumers Expect Real-time Information amp Brand Experiences
  • Super Connected Consumers who Manage the real-time world are Em
  • Americans continue showing a greater openness and desire toward
  • Time saving solutions are the most critical
  • Slide 132
  • Anticipated Actions | Nissan Paint
  • Slide 134
  • Slide 135
Page 127: Presentatie plenair 1 - Jef Staes, Kathy Sheehan

copy GfK 2014| GfK DigiTension | September 23 2014 129Roper Reports Worldwide 2013 (mixed mode core 25 countries) O4 O9

Super Connected Consumers whoManage the real-time world are Emerging

These active social media users are

of global consumers are Super Connected Consumers

Always on the lookout for new products services

Look for novelty fun even in

everyday items

Spends lots of time researching brands before making major purchases

Technology empowersthem to do this

Greater propensity to switch if dissatisfied with

product service

More likely to have switched from name brands to less

expensive alternatives

More likely to used money-saving strategies

to get the best deal

True in developing as well as developed

markets

17

copy GfK 2014| GfK DigiTension | September 23 2014 130Roper Reports US 2012 Fall Core Q10 11 (online) RRUS 2000-1 Q92 93 (in-person)

Americans continue showing a greater openness and desire towards automation

A car that drives for you when you donrsquot feel like driving

Robots that do household tasks like cleaning amp cooking

Refrigerators that re-order groceries for you

4932

2000 2012

4635

3124

copy GfK 2014| GfK DigiTension | September 23 2014 131

Time saving solutions are the most critical

What is innovation to you

Easier way of doing something (78)

Faster way of doing something (72)

Something I didnrsquot know I needed (44)

Something that my friends will notice (29)

Roper Reports US 2013 February (Telecell) Q4

copy GfK 2014| GfK DigiTension | September 23 2014 132

NEST Most people leave the house at one temperature and forget to change it So Nest learns your schedule programs itself and can be controlled from your phone Teach it well and Nest can lower your heating and cooling bills up to 20

Devices get smarter and more interconnected as we move toward the lsquoInternet of Thingsrsquo

Automation

Coordination

Roomba

httpnestcomliving-with-nest

Computer-controlled sensors find open parking spaces based on their estimation of the proximity of other vehicles Once an open space is detected it directs the vehicles steering wheel to parallel park the car The driver controls the speed of the car via the gas and brake pedals the maneuvering of the vehicle into the parking space is done by the car itself

httponlinewsjcomarticleSB10001424052748703734504575125883649914708html

Anticipation

The ldquoInternet of Thingsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 133

Anticipated Actions | Nissan Paint

>

copy GfK 2014| GfK DigiTension | September 23 2014 134

Email kathysheehangfkcom

bloggfkcom

Mobile

Blog

M +1 212 464 7972

copy GfK 2014| GfK DigiTension | September 23 2014 135

  • Slide 1
  • Slide 2
  • GfK digitension
  • Slide 4
  • Integration is key for delivering true richness
  • Our new organisation model research skills versus industry e
  • Connecting the dots
  • Slide 8
  • A fast changing consumer driven digital age
  • The explosion of digital devices and internet accessibility hav
  • And consumers expect brands to fit their flexible always conne
  • With consumerrsquos fast adoption of social media everything is mor
  • As a result purchase pathways can be extremely complex
  • We have integrated these new evolutions in our RampD and research
  • Slide 15
  • Exploring the mobile web and the people who use ithellip
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Event app
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Slide 58
  • Slide 59
  • Introduction
  • Slide 61
  • Chicken
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
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  • Slide 83
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  • Slide 85
  • Slide 86
  • Slide 87
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Getting to me
  • Slide 110
  • 2014| A new world of hyper-personalization
  • 2014 | A world of worry about personal future
  • Expenditures become extensions of experience
  • A world that seems increasingly against me
  • Getting to Me | A Narrowing Focus
  • Breaking away from the crowd
  • A growing focus on intimacy
  • A new social calculus
  • Personal fulfillment is a rising priority
  • Others are a declining priority
  • The drive will be toward accelerated intimacy
  • See The Future - Innovation Opportunity Area 1 | Bio-design
  • Slide 123
  • Alzheimers Ecuador Making it personal
  • Slide 125
  • Consumers increasingly ldquodoing morerdquo
  • Attention spans are decreasing
  • Consumers Expect Real-time Information amp Brand Experiences
  • Super Connected Consumers who Manage the real-time world are Em
  • Americans continue showing a greater openness and desire toward
  • Time saving solutions are the most critical
  • Slide 132
  • Anticipated Actions | Nissan Paint
  • Slide 134
  • Slide 135
Page 128: Presentatie plenair 1 - Jef Staes, Kathy Sheehan

copy GfK 2014| GfK DigiTension | September 23 2014 130Roper Reports US 2012 Fall Core Q10 11 (online) RRUS 2000-1 Q92 93 (in-person)

Americans continue showing a greater openness and desire towards automation

A car that drives for you when you donrsquot feel like driving

Robots that do household tasks like cleaning amp cooking

Refrigerators that re-order groceries for you

4932

2000 2012

4635

3124

copy GfK 2014| GfK DigiTension | September 23 2014 131

Time saving solutions are the most critical

What is innovation to you

Easier way of doing something (78)

Faster way of doing something (72)

Something I didnrsquot know I needed (44)

Something that my friends will notice (29)

Roper Reports US 2013 February (Telecell) Q4

copy GfK 2014| GfK DigiTension | September 23 2014 132

NEST Most people leave the house at one temperature and forget to change it So Nest learns your schedule programs itself and can be controlled from your phone Teach it well and Nest can lower your heating and cooling bills up to 20

Devices get smarter and more interconnected as we move toward the lsquoInternet of Thingsrsquo

Automation

Coordination

Roomba

httpnestcomliving-with-nest

Computer-controlled sensors find open parking spaces based on their estimation of the proximity of other vehicles Once an open space is detected it directs the vehicles steering wheel to parallel park the car The driver controls the speed of the car via the gas and brake pedals the maneuvering of the vehicle into the parking space is done by the car itself

httponlinewsjcomarticleSB10001424052748703734504575125883649914708html

Anticipation

The ldquoInternet of Thingsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 133

Anticipated Actions | Nissan Paint

>

copy GfK 2014| GfK DigiTension | September 23 2014 134

Email kathysheehangfkcom

bloggfkcom

Mobile

Blog

M +1 212 464 7972

copy GfK 2014| GfK DigiTension | September 23 2014 135

  • Slide 1
  • Slide 2
  • GfK digitension
  • Slide 4
  • Integration is key for delivering true richness
  • Our new organisation model research skills versus industry e
  • Connecting the dots
  • Slide 8
  • A fast changing consumer driven digital age
  • The explosion of digital devices and internet accessibility hav
  • And consumers expect brands to fit their flexible always conne
  • With consumerrsquos fast adoption of social media everything is mor
  • As a result purchase pathways can be extremely complex
  • We have integrated these new evolutions in our RampD and research
  • Slide 15
  • Exploring the mobile web and the people who use ithellip
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Event app
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Slide 58
  • Slide 59
  • Introduction
  • Slide 61
  • Chicken
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Getting to me
  • Slide 110
  • 2014| A new world of hyper-personalization
  • 2014 | A world of worry about personal future
  • Expenditures become extensions of experience
  • A world that seems increasingly against me
  • Getting to Me | A Narrowing Focus
  • Breaking away from the crowd
  • A growing focus on intimacy
  • A new social calculus
  • Personal fulfillment is a rising priority
  • Others are a declining priority
  • The drive will be toward accelerated intimacy
  • See The Future - Innovation Opportunity Area 1 | Bio-design
  • Slide 123
  • Alzheimers Ecuador Making it personal
  • Slide 125
  • Consumers increasingly ldquodoing morerdquo
  • Attention spans are decreasing
  • Consumers Expect Real-time Information amp Brand Experiences
  • Super Connected Consumers who Manage the real-time world are Em
  • Americans continue showing a greater openness and desire toward
  • Time saving solutions are the most critical
  • Slide 132
  • Anticipated Actions | Nissan Paint
  • Slide 134
  • Slide 135
Page 129: Presentatie plenair 1 - Jef Staes, Kathy Sheehan

copy GfK 2014| GfK DigiTension | September 23 2014 131

Time saving solutions are the most critical

What is innovation to you

Easier way of doing something (78)

Faster way of doing something (72)

Something I didnrsquot know I needed (44)

Something that my friends will notice (29)

Roper Reports US 2013 February (Telecell) Q4

copy GfK 2014| GfK DigiTension | September 23 2014 132

NEST Most people leave the house at one temperature and forget to change it So Nest learns your schedule programs itself and can be controlled from your phone Teach it well and Nest can lower your heating and cooling bills up to 20

Devices get smarter and more interconnected as we move toward the lsquoInternet of Thingsrsquo

Automation

Coordination

Roomba

httpnestcomliving-with-nest

Computer-controlled sensors find open parking spaces based on their estimation of the proximity of other vehicles Once an open space is detected it directs the vehicles steering wheel to parallel park the car The driver controls the speed of the car via the gas and brake pedals the maneuvering of the vehicle into the parking space is done by the car itself

httponlinewsjcomarticleSB10001424052748703734504575125883649914708html

Anticipation

The ldquoInternet of Thingsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 133

Anticipated Actions | Nissan Paint

>

copy GfK 2014| GfK DigiTension | September 23 2014 134

Email kathysheehangfkcom

bloggfkcom

Mobile

Blog

M +1 212 464 7972

copy GfK 2014| GfK DigiTension | September 23 2014 135

  • Slide 1
  • Slide 2
  • GfK digitension
  • Slide 4
  • Integration is key for delivering true richness
  • Our new organisation model research skills versus industry e
  • Connecting the dots
  • Slide 8
  • A fast changing consumer driven digital age
  • The explosion of digital devices and internet accessibility hav
  • And consumers expect brands to fit their flexible always conne
  • With consumerrsquos fast adoption of social media everything is mor
  • As a result purchase pathways can be extremely complex
  • We have integrated these new evolutions in our RampD and research
  • Slide 15
  • Exploring the mobile web and the people who use ithellip
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Event app
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Slide 58
  • Slide 59
  • Introduction
  • Slide 61
  • Chicken
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Getting to me
  • Slide 110
  • 2014| A new world of hyper-personalization
  • 2014 | A world of worry about personal future
  • Expenditures become extensions of experience
  • A world that seems increasingly against me
  • Getting to Me | A Narrowing Focus
  • Breaking away from the crowd
  • A growing focus on intimacy
  • A new social calculus
  • Personal fulfillment is a rising priority
  • Others are a declining priority
  • The drive will be toward accelerated intimacy
  • See The Future - Innovation Opportunity Area 1 | Bio-design
  • Slide 123
  • Alzheimers Ecuador Making it personal
  • Slide 125
  • Consumers increasingly ldquodoing morerdquo
  • Attention spans are decreasing
  • Consumers Expect Real-time Information amp Brand Experiences
  • Super Connected Consumers who Manage the real-time world are Em
  • Americans continue showing a greater openness and desire toward
  • Time saving solutions are the most critical
  • Slide 132
  • Anticipated Actions | Nissan Paint
  • Slide 134
  • Slide 135
Page 130: Presentatie plenair 1 - Jef Staes, Kathy Sheehan

copy GfK 2014| GfK DigiTension | September 23 2014 132

NEST Most people leave the house at one temperature and forget to change it So Nest learns your schedule programs itself and can be controlled from your phone Teach it well and Nest can lower your heating and cooling bills up to 20

Devices get smarter and more interconnected as we move toward the lsquoInternet of Thingsrsquo

Automation

Coordination

Roomba

httpnestcomliving-with-nest

Computer-controlled sensors find open parking spaces based on their estimation of the proximity of other vehicles Once an open space is detected it directs the vehicles steering wheel to parallel park the car The driver controls the speed of the car via the gas and brake pedals the maneuvering of the vehicle into the parking space is done by the car itself

httponlinewsjcomarticleSB10001424052748703734504575125883649914708html

Anticipation

The ldquoInternet of Thingsrdquo

copy GfK 2014| GfK DigiTension | September 23 2014 133

Anticipated Actions | Nissan Paint

>

copy GfK 2014| GfK DigiTension | September 23 2014 134

Email kathysheehangfkcom

bloggfkcom

Mobile

Blog

M +1 212 464 7972

copy GfK 2014| GfK DigiTension | September 23 2014 135

  • Slide 1
  • Slide 2
  • GfK digitension
  • Slide 4
  • Integration is key for delivering true richness
  • Our new organisation model research skills versus industry e
  • Connecting the dots
  • Slide 8
  • A fast changing consumer driven digital age
  • The explosion of digital devices and internet accessibility hav
  • And consumers expect brands to fit their flexible always conne
  • With consumerrsquos fast adoption of social media everything is mor
  • As a result purchase pathways can be extremely complex
  • We have integrated these new evolutions in our RampD and research
  • Slide 15
  • Exploring the mobile web and the people who use ithellip
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Event app
  • Slide 23
  • Slide 24
  • Slide 25
  • Slide 26
  • Slide 27
  • Slide 28
  • Slide 29
  • Slide 30
  • Slide 31
  • Slide 32
  • Slide 33
  • Slide 34
  • Slide 35
  • Slide 36
  • Slide 37
  • Slide 38
  • Slide 39
  • Slide 40
  • Slide 41
  • Slide 42
  • Slide 43
  • Slide 44
  • Slide 45
  • Slide 46
  • Slide 47
  • Slide 48
  • Slide 49
  • Slide 50
  • Slide 51
  • Slide 52
  • Slide 53
  • Slide 54
  • Slide 55
  • Slide 56
  • Slide 57
  • Slide 58
  • Slide 59
  • Introduction
  • Slide 61
  • Chicken
  • Slide 63
  • Slide 64
  • Slide 65
  • Slide 66
  • Slide 67
  • Slide 68
  • Slide 69
  • Slide 70
  • Slide 71
  • Slide 72
  • Slide 73
  • Slide 74
  • Slide 75
  • Slide 76
  • Slide 77
  • Slide 78
  • Slide 79
  • Slide 80
  • Slide 81
  • Slide 82
  • Slide 83
  • Slide 84
  • Slide 85
  • Slide 86
  • Slide 87
  • Slide 88
  • Slide 89
  • Slide 90
  • Slide 91
  • Slide 92
  • Slide 93
  • Slide 94
  • Slide 95
  • Slide 96
  • Slide 97
  • Slide 98
  • Slide 99
  • Slide 100
  • Slide 101
  • Slide 102
  • Slide 103
  • Slide 104
  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Getting to me
  • Slide 110
  • 2014| A new world of hyper-personalization
  • 2014 | A world of worry about personal future
  • Expenditures become extensions of experience
  • A world that seems increasingly against me
  • Getting to Me | A Narrowing Focus
  • Breaking away from the crowd
  • A growing focus on intimacy
  • A new social calculus
  • Personal fulfillment is a rising priority
  • Others are a declining priority
  • The drive will be toward accelerated intimacy
  • See The Future - Innovation Opportunity Area 1 | Bio-design
  • Slide 123
  • Alzheimers Ecuador Making it personal
  • Slide 125
  • Consumers increasingly ldquodoing morerdquo
  • Attention spans are decreasing
  • Consumers Expect Real-time Information amp Brand Experiences
  • Super Connected Consumers who Manage the real-time world are Em
  • Americans continue showing a greater openness and desire toward
  • Time saving solutions are the most critical
  • Slide 132
  • Anticipated Actions | Nissan Paint
  • Slide 134
  • Slide 135
Page 131: Presentatie plenair 1 - Jef Staes, Kathy Sheehan

copy GfK 2014| GfK DigiTension | September 23 2014 133

Anticipated Actions | Nissan Paint

>

copy GfK 2014| GfK DigiTension | September 23 2014 134

Email kathysheehangfkcom

bloggfkcom

Mobile

Blog

M +1 212 464 7972

copy GfK 2014| GfK DigiTension | September 23 2014 135

  • Slide 1
  • Slide 2
  • GfK digitension
  • Slide 4
  • Integration is key for delivering true richness
  • Our new organisation model research skills versus industry e
  • Connecting the dots
  • Slide 8
  • A fast changing consumer driven digital age
  • The explosion of digital devices and internet accessibility hav
  • And consumers expect brands to fit their flexible always conne
  • With consumerrsquos fast adoption of social media everything is mor
  • As a result purchase pathways can be extremely complex
  • We have integrated these new evolutions in our RampD and research
  • Slide 15
  • Exploring the mobile web and the people who use ithellip
  • Slide 17
  • Slide 18
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  • Event app
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  • Introduction
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  • Chicken
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  • Getting to me
  • Slide 110
  • 2014| A new world of hyper-personalization
  • 2014 | A world of worry about personal future
  • Expenditures become extensions of experience
  • A world that seems increasingly against me
  • Getting to Me | A Narrowing Focus
  • Breaking away from the crowd
  • A growing focus on intimacy
  • A new social calculus
  • Personal fulfillment is a rising priority
  • Others are a declining priority
  • The drive will be toward accelerated intimacy
  • See The Future - Innovation Opportunity Area 1 | Bio-design
  • Slide 123
  • Alzheimers Ecuador Making it personal
  • Slide 125
  • Consumers increasingly ldquodoing morerdquo
  • Attention spans are decreasing
  • Consumers Expect Real-time Information amp Brand Experiences
  • Super Connected Consumers who Manage the real-time world are Em
  • Americans continue showing a greater openness and desire toward
  • Time saving solutions are the most critical
  • Slide 132
  • Anticipated Actions | Nissan Paint
  • Slide 134
  • Slide 135
Page 132: Presentatie plenair 1 - Jef Staes, Kathy Sheehan

copy GfK 2014| GfK DigiTension | September 23 2014 134

Email kathysheehangfkcom

bloggfkcom

Mobile

Blog

M +1 212 464 7972

copy GfK 2014| GfK DigiTension | September 23 2014 135

  • Slide 1
  • Slide 2
  • GfK digitension
  • Slide 4
  • Integration is key for delivering true richness
  • Our new organisation model research skills versus industry e
  • Connecting the dots
  • Slide 8
  • A fast changing consumer driven digital age
  • The explosion of digital devices and internet accessibility hav
  • And consumers expect brands to fit their flexible always conne
  • With consumerrsquos fast adoption of social media everything is mor
  • As a result purchase pathways can be extremely complex
  • We have integrated these new evolutions in our RampD and research
  • Slide 15
  • Exploring the mobile web and the people who use ithellip
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Event app
  • Slide 23
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  • Introduction
  • Slide 61
  • Chicken
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  • Slide 106
  • Slide 107
  • Slide 108
  • Getting to me
  • Slide 110
  • 2014| A new world of hyper-personalization
  • 2014 | A world of worry about personal future
  • Expenditures become extensions of experience
  • A world that seems increasingly against me
  • Getting to Me | A Narrowing Focus
  • Breaking away from the crowd
  • A growing focus on intimacy
  • A new social calculus
  • Personal fulfillment is a rising priority
  • Others are a declining priority
  • The drive will be toward accelerated intimacy
  • See The Future - Innovation Opportunity Area 1 | Bio-design
  • Slide 123
  • Alzheimers Ecuador Making it personal
  • Slide 125
  • Consumers increasingly ldquodoing morerdquo
  • Attention spans are decreasing
  • Consumers Expect Real-time Information amp Brand Experiences
  • Super Connected Consumers who Manage the real-time world are Em
  • Americans continue showing a greater openness and desire toward
  • Time saving solutions are the most critical
  • Slide 132
  • Anticipated Actions | Nissan Paint
  • Slide 134
  • Slide 135
Page 133: Presentatie plenair 1 - Jef Staes, Kathy Sheehan

copy GfK 2014| GfK DigiTension | September 23 2014 135

  • Slide 1
  • Slide 2
  • GfK digitension
  • Slide 4
  • Integration is key for delivering true richness
  • Our new organisation model research skills versus industry e
  • Connecting the dots
  • Slide 8
  • A fast changing consumer driven digital age
  • The explosion of digital devices and internet accessibility hav
  • And consumers expect brands to fit their flexible always conne
  • With consumerrsquos fast adoption of social media everything is mor
  • As a result purchase pathways can be extremely complex
  • We have integrated these new evolutions in our RampD and research
  • Slide 15
  • Exploring the mobile web and the people who use ithellip
  • Slide 17
  • Slide 18
  • Slide 19
  • Slide 20
  • Slide 21
  • Event app
  • Slide 23
  • Slide 24
  • Slide 25
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  • Introduction
  • Slide 61
  • Chicken
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  • Slide 105
  • Slide 106
  • Slide 107
  • Slide 108
  • Getting to me
  • Slide 110
  • 2014| A new world of hyper-personalization
  • 2014 | A world of worry about personal future
  • Expenditures become extensions of experience
  • A world that seems increasingly against me
  • Getting to Me | A Narrowing Focus
  • Breaking away from the crowd
  • A growing focus on intimacy
  • A new social calculus
  • Personal fulfillment is a rising priority
  • Others are a declining priority
  • The drive will be toward accelerated intimacy
  • See The Future - Innovation Opportunity Area 1 | Bio-design
  • Slide 123
  • Alzheimers Ecuador Making it personal
  • Slide 125
  • Consumers increasingly ldquodoing morerdquo
  • Attention spans are decreasing
  • Consumers Expect Real-time Information amp Brand Experiences
  • Super Connected Consumers who Manage the real-time world are Em
  • Americans continue showing a greater openness and desire toward
  • Time saving solutions are the most critical
  • Slide 132
  • Anticipated Actions | Nissan Paint
  • Slide 134
  • Slide 135

JEF Europe Activity Report 2014-2015

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CONTENTS 2. Report: Staes A6-0094/2007 – par. 744 3. Report: Staes A6-0094/2007 ... · 2017. 2. 3. · PV -4- PE 387.045 2. Report: Staes A6-0094/2007 – par. 74 24/04/2007 12:49:18

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