Off icial Brand Guidelines - CONMEBOL€¦ · emphasis 1. The Brand Essence. Eternal glory. Do not use these images. They are only used in this Manual to illustrate the look and feel

Off icial BrandGuidelines

Copyright@2017 Brandia. All Rights Reserved.Brand Guidelines

CONMEBOL LIBERTADORES

INDEX

1. The Brand Essence

2. Identity

2.1 Official Brand Full Colour Greyscale Flat 1 Colour Flat Pantone 2.2 Official Wordmark Full Colour Flat 1 Colour Flat Pantone 2.3 Colours2.4 Brand Proportions2.5 Minimum Reduction2.6 Clear Space2.7 Typography2.8 Backgrounds Usage2.9 Unauthorized Usage

3. Official Look

4. Applications

The Official Brand Guidelines establishes a set of rules and recommendations to ensure correct application and consistent of the Brand of CONMEBOL Libertadores. The consistent application of this set of rules is essential for creating and maintaining the identity of Conmebol Libertadores.

2

It’s time to celebrate.It’s time to enjoy. It’s time to believe and to win.

It’s the time for Eternal glory.

A BRAND THAT INSPIRES A LEGACYOF REBELLION IN HISTORIC PATH TO FREEDOM.


CONMEBOL LIBERTADORESHow can it grow?

Enhance and emphasise the brand's cultural heritageThe CONMEBOL Libertadores, like the majority of South American sport events, typically doesn't gather nor command much interest.In order to overcome this handicap, the CONMEBOL Libertadores brand

A strong CONMEBOL Libertadores brand can be created by aligning the brand essence with its South America roots.


Unique.Unmatched.Unrivaled.

Football: The greatest sportin the World. The beautiful game.

Do not use this image. This is only used in this Manual to illustrate the look and feel of the Conceptual path to the Brand construction.



A legacy of rebellion.The path to free.




Eternal glory to the rebellious.



To the Libertadores.To the best of South America.To the rebellious that carved the path to success and freedom.

Eternalglory.



The CONMEBOL Libertadores is aboutachieving more and never settling.It is about demanding more fromyour team and reaching greatness as a player.The CONMEBOL Libertadores is theultimate stage of competition. It isthe last step towards eternal glory.

CONMEBOL LIBERTADORESHow can it grow?

ETERNALGLORY

Morestorytelling

Emblematicbrand

More interaction

Statement brand

More cultural

emphasis


Eternalglory.

Do not use these images. They are only used in this Manual to illustrate the look and feel of the Conceptual path to the Brand construction.


The Eternal GloryThe gold colour and

Celebration. It´s the pathway

* Upper Case Font Type suggests strength, struggle and willingness to win. It’s also a moresophisticated type, conveying the brand's contemporary nature.The stylized A character, adds movement, liberty and personality to the font type.These elements reflect the essence of the Libertadores brand.

Endorsement

Competition Name

CONMEBOLLibertadores Reference

Font Type: Branding*


Brand Guidelines

CONMEBOL LIBERTADORES Copyright@2017 Brandia. All Rights Reserved.

2. Identity2.1OFFICIAL BRAND

The brand is composed by a logotype anda symbol. The interplay of the multiplebrand elements was carefully designed and should not, under any circumstances, be changed. Brand proportions should bemaintained, independent of logo size.

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Brand Guidelines


FULL COLOUR version_on light background LIBERTADORES BRAND / 01_Official Logo / On Light Background

FULL COLOUR version_on dark background LIBERTADORES BRAND / 01_Official Logo / On Dark Background

2.1 OFFICIAL BRAND

The selected chromatic elements

guarantee the correct identificationand recognition of the brand CONMEBOL

Libertadores.

The consistency of the the CONMEBOL

Libertadores brand depends on the

correct usage of the chromatic elements.

This version should be used in CMYK

and RGB reproductions, against light

with the CONMEBOL Libertadores brand.

2. Identity 13

Brand Guidelines


GREYSCALE version_on light background LIBERTADORES BRAND / 01_Official Logo / On Light Background

GREYSCALE version_on dark background LIBERTADORES BRAND / 01_Official Logo / On Dark Background

2.1 OFFICIAL BRAND

This version of the brand is reserved

for usage in black & white, or well defined

shades of gray reproductions, provided

appropriate and finely detailed resolution.

2. Identity 14

Brand Guidelines


FLAT 1 COLOUR version_on light background LIBERTADORES BRAND / 01_Official Logo / On Light Background

FLAT 1 COLOUR version_on dark background LIBERTADORES BRAND / 01_Official Logo / On Dark Background

2.1 OFFICIAL BRAND

This version of the brand is

recommended for scenarios when

the usage of colour is not advisable.

Under such circumstances, it is

recommended that a single chromatic

version of the brand be used - black on

white background, or white on black

background.

2. Identity 15

Brand Guidelines


FLAT PANTONE version_on light background LIBERTADORES BRAND / 01_Official Logo / On Light Background

FLAT PANTONE version_on dark background LIBERTADORES BRAND / 01_Official Logo / On Dark Background

2.1 OFFICIAL BRAND

This version of the brand is

recommended for reproductions that

do not allow appropriate colour or gray

shading. Under such circumstances, the

brand should be reproduced using the

Pantone System Print.

2. Identity 16

Brand Guidelines


FULL COLOUR version_on light background LIBERTADORES BRAND / 02_Wordmark Version / On Light Background

FULL COLOUR version_on dark background LIBERTADORES BRAND / 02_Wordmark Version / On Dark Background

2.2 OFFICIAL WORDMARK

A wordmark version of the brand was

developed for usage on reproductions

and layouts that are not compatible with

the usage of the full and complete official

brand.

The chromatic elements selected for

the wordmark version, guarantee the

correct identification and recognition of

the brand CONMEBOL Libertadores. The

wordmark version of the brand should

be used in CYMK and RGB reproductions,

against light and dark backgrounds,

or backgrounds of any other colour

approved for usage with the CONMEBOL

Libertadores brand.

2. Identity 17

Brand Guidelines


FLAT 1 COLOUR version_on light backgroundLIBERTADORES BRAND / 02_Wordmark Version / On Light Background

FLAT 1 COLOUR version_on dark background LIBERTADORES BRAND / 02_Wordmark Version / On Dark Background


This version of the wordmark brand

is recommended for scenarios when

the usage of colour is not advisable.

Under such circumstances, it is

recommended that a single chromatic

version of the brand be used - black on

white background, or white on black

background.

2. Identity 18

Brand Guidelines


FLAT PANTONE version_on light background LIBERTADORES BRAND / 02_Wordmark Version / On Light Background

FLAT PANTONE version_on dark background LIBERTADORES BRAND / 02_Wordmark Version / On Dark Background


This version of the wordmark brand is

recommended for reproductions that

do not allow appropriate colour or gray

shading. Under such circumstances, the

brand should be reproduced using the

Pantone System Print.

2. Identity 19

Brand Guidelines


2.3COLOURS

The brands on this page detail the

official logo and background colours

of the CONMEBOL Libertadores

brand. Official backgrounds are

monochromatic white and black. The

selected red is the official colour of

the Official Sponsor of the CONMEBOL

Libertadores brand. The select gold

is the official colour of the Conmebol

Libertadores symbol, reserved for

CYMK and PANTONE reproductions

of the Conmebol Libertadores brand.

2. Identity

FULL COLOUR version

FLAT COLOUR version

WhiteRAL: 9003VINIL: 3635-20B**

CMYK: 0/0/0/0RGB: 255/255/255WEB: #ffffff

CMYK: 0/0/0/100RGB: 0/0/0WEB: #000000

Pantone® Black CRAL: 8022VINIL: 3630-22*

* 3M™ Scotchcal™ Translucent Films Series 3630** 3M™ Light Management Films Series 3635

Pantone® 873 CRAL: 8000VINIL: 3630-131*

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Brand Guidelines


2.4BRAND PROPORTIONS

2. Identity

70% of

1

1

55% of 2

2

2

2

21

Brand Guidelines


2.5MINIMUM REDUCTION

The minimum dimensions defined in this

manual ensure the integrity and legibility

of the brand CONMEBOL Libertadores and

must always be respected. There is no

maximum limit of magnification.

2. Identity 22

Brand Guidelines


2.6 CLEAR SPACE

No elements can be placed in the clear area around the logo.

2. Identity 23

Brand Guidelines


2.7TYPOGRAPHY: OFICIAL

Branding, a modern typeface

Branding, especially designed

and functional needs, is the interpretation of a modern typeface from the designer’s own perspective.This typeface encapsulates a wide range of nuances and combines, seemingly, opposite elements such as technology and friendly rounded shapes. In addition, alternative characters make Branding an ideal tool for both graphics designers and art directors.Branding is a sans-serif spurless typeface with a medium-large x-height, slightly wider horizontal proportions, straight curves and convex terminals.This font is well-suited for logotypes, isotypes, short text, etc.

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789 ?!#$


Designer: Alfonso GarcíaFoundry: LatinotypeShop: www.myfonts.com





Branding Light

Branding Light Italic

Branding Medium

Branding Bold

Branding Medium Italic

Branding Bold Italic

2. Identity 24

Brand Guidelines


2.7 TYPOGRAPHY: DIGITAL PLATFORMS



Designer: Dalton MaagFoundry: Dalton Maag/ GoogleShop: https://fonts.google.com





Ubuntu Light

Ubuntu Light Italic

Ubuntu Medium

Ubuntu Bold

Ubuntu Medium Italic

Ubuntu Bold Italic

2. Identity 25

Brand Guidelines


2.7TYPOGRAPHY: SUPPORT SYSTEM


Arial


Arial Bold Italic


Arial Italic


Arial Black


Arial Bold

2. Identity 26

Brand Guidelines


2. Identity2.8 USAGE ON BACKGROUNDS: RANDOM IMAGE

The Official Brand version when applied in random images backgrounds has


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Brand Guidelines


2. Identity2.8 USAGE ON BACKGROUNDS: RANDOM COLOURED

The Official Brand version when applied in random colour backgrounds has

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Brand Guidelines


2. Identity2.9 UNAUTHORIZED USAGE

Here are some exemples of how not to use the CONMEBOL Libertadores Brand. The Brand should only be used as demonstrated on the previous pages in this manual.

Don’t change the colour of Conmebol / Libertadores

Don’t change the order of the Brands

Don’t apply any deformation to the Brand

Don’t rotate Brand

Don’t apply textures or effects to the Brand

Don’t change the colours of the Brand

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Brand Guidelines


3. Official Look

In the following pages it'll be demonstrated the Official Lookof CONMEBOL Libertadores. This graphic mood was developed from the symbol of the brand of the Libertadores: a rich shape which assumes the Official Look but with more brightness and versatility. The shape, must always appear ascending, sometimes it might appear in 3 dimensions (3D), with sparkles of gold, creating movement, greatness and flexibility to the communication of the brand.

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Brand Guidelines


3. Official Look

Here we can see an image in 3D, which is an interpretation of the symbol of the Conmebol Libertadores Brand. In spite of not being applied vertically,

This shape should always be applied

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Brand Guidelines


3. Official Look

On this page we can see how versatile

the golden shape.

32

Brand Guidelines


3. Official Look

Here we can see various applications

the CONMEBOL Libertadores Brand and images. The golden lines should reflect movement and fluidity.

33

Brand Guidelines


3. Official Look

Here we have the once again the shape in 3D applied in an ascending way, where the golden glow takes over

and winning communication.

34

Brand Guidelines


3. Official Look

In this application, we can see how

with various elements: images, wordmark,

presented above, are sources of inspiration for animations or offline applications.

35

Brand Guidelines


3. Official Look

Brand Protection LayerIn order to protect the contrast of the elements of communication on the graphic mood, it may be necessary to create an extra layer. This layer can be flexible, but it’ll have to respect the characteristics defined.

Angle: 0% Aspect Ratio: 70%

Location: 50%

Opacity: 100% Black Location: 30%Multiply

Opacity: 0% KLocation: 100%Multiply

RIVER PLATE

BOCA JÚNIORS

36

Brand Guidelines


4. Applications

Players Tunnel and Pulpit of the Official Ball- Field view- Entrance of players view- Lateral view

37

Brand Guidelines


4. Applications

Players Bench - Frontal view- Back view

38

Brand Guidelines


4. Applications

Field Center - Panel 12 x 1 m- Circle Banner

39

Brand Guidelines


4. Applications

Stadium Flag

40

Brand Guidelines


4. Applications

Teams Official Photo Panel

41

Brand Guidelines


4. Applications

Podium for the Final Awards

42

Brand Guidelines


4. Applications

Flash Interview Backdrop

43

Brand Guidelines


4. Applications

Press Conference Backdrop and Table

44

Brand Guidelines


4. Applications

Players Badges- Participation Badge: Right Shoulder - Previous Year Champion Badge: Chest- Cup Won Badge: Left Shoulder

45

Brand Guidelines


4. Applications

Vests- Players Heating- Ball Boys- Staff - Medical and TV

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Copyright@2017 Brandia. All Rights Reserved. | www.brandiacentral.com

www.conmebol.com

Documents

Off icial Brand Guidelines - CONMEBOL€¦ · emphasis 1. The Brand Essence. Eternal glory. Do not use these images. They are only used in this Manual to illustrate the look and feel