14
Of couscous and occupation: a case study of women’s motivations to join and participate in Palestinian fair trade cooperatives Jess Bonnan-White Andrea Hightower Ameena Issa Accepted: 21 July 2012 / Published online: 20 January 2013 Ó Springer Science+Business Media Dordrecht 2013 Abstract Economic opportunities and the status of women are mediated by socio-political structural factors, as well as cultural-specific norms and patterns of behavior. As consumers (and, in many cases, regulators) of resources at the household level, women are integral to the analysis of economic and political development. This paper examines the role of motivation and perception on women’s partici- pation in Palestinian Fair Trade projects. In the occupied Palestinian Territories, Fair Trade projects have been recently introduced by both international agencies and local Palestinian associations as means through which women can earn income, participate in cooperative leadership, and engage at economic and political levels. Current scholarship largely focuses on measuring outcomes of Fair Trade ini- tiatives or the experiences of members after the imple- mentation of a project. However, there is less understanding about factors influencing the recruitment and retention of members into these initiatives. This ethnographic account explores both the motivations of members to join several couscous (maftoul) Fair Trade cooperatives and the mem- bers’ understanding Fair Trade goals and the cooperative structure. We examine four Palestinian women’s maftoul cooperatives and their unique challenges and opportunities. This project highlights the lack of detail most women have about the global Fair Trade market, which has a potential to result in decreased recruitment and retention rates. This paper also examines the tensions between product quality and market demands existing within couscous cooperatives and the competing demands of child-care needs, household pressures, and military restrictions on Palestinian move- ment enforced by the Israeli military within the occupied Palestinian Territories. Keywords Fair Trade Á Palestinian territories Á Women’s empowerment Á International development Abbreviations ASAZ Al Samaa’ Al Zarqaa’ ATAK Al Tal Al Kabeer BAC Beit Al Couscous BAM Beit Al Maftoul oPt Occupied Palestinian territories It did not look hard. A tub fit in the circle formed by Amira’s legs, her bare feet almost touching in front of the brightly colored plastic. In the center of her tub, a little water, a handful of bulgur wheat, and a sprin- kling of white flour. I sat down, placed my smaller tub between my knees in the same fashion, and set to my task. Starting in the center, I took the heels of both hands and began to rub the ingredients together, each hand working in an opposite circular motion against the floor of the tub. Every third or fourth rotation, I spread my hands wide, cupping the flour and wheat that had been dispersed to the sides, and brought it back to the center. Little pebbles began to J. Bonnan-White (&) School of Social and Behavioral Sciences, The Richard Stockton College of New Jersey, 101 Vera Farris King Drive, Pomona, NJ 08205, USA e-mail: [email protected] A. Hightower Global Exchange, 2017 Mission Street, Second Floor, San Francisco, CA 94110, USA e-mail: [email protected] A. Issa Nablus, West Bank e-mail: [email protected] 123 Agric Hum Values (2013) 30:337–350 DOI 10.1007/s10460-012-9405-7

Of couscous and occupation: a case study of women’s motivations to join and participate in Palestinian fair trade cooperatives

  • Upload
    ameena

  • View
    215

  • Download
    1

Embed Size (px)

Citation preview

Page 1: Of couscous and occupation: a case study of women’s motivations to join and participate in Palestinian fair trade cooperatives

Of couscous and occupation: a case study of women’s motivationsto join and participate in Palestinian fair trade cooperatives

Jess Bonnan-White • Andrea Hightower •

Ameena Issa

Accepted: 21 July 2012 / Published online: 20 January 2013

� Springer Science+Business Media Dordrecht 2013

Abstract Economic opportunities and the status of

women are mediated by socio-political structural factors, as

well as cultural-specific norms and patterns of behavior. As

consumers (and, in many cases, regulators) of resources at

the household level, women are integral to the analysis of

economic and political development. This paper examines

the role of motivation and perception on women’s partici-

pation in Palestinian Fair Trade projects. In the occupied

Palestinian Territories, Fair Trade projects have been

recently introduced by both international agencies and local

Palestinian associations as means through which women

can earn income, participate in cooperative leadership, and

engage at economic and political levels. Current scholarship

largely focuses on measuring outcomes of Fair Trade ini-

tiatives or the experiences of members after the imple-

mentation of a project. However, there is less understanding

about factors influencing the recruitment and retention of

members into these initiatives. This ethnographic account

explores both the motivations of members to join several

couscous (maftoul) Fair Trade cooperatives and the mem-

bers’ understanding Fair Trade goals and the cooperative

structure. We examine four Palestinian women’s maftoul

cooperatives and their unique challenges and opportunities.

This project highlights the lack of detail most women have

about the global Fair Trade market, which has a potential to

result in decreased recruitment and retention rates. This

paper also examines the tensions between product quality

and market demands existing within couscous cooperatives

and the competing demands of child-care needs, household

pressures, and military restrictions on Palestinian move-

ment enforced by the Israeli military within the occupied

Palestinian Territories.

Keywords Fair Trade � Palestinian territories �Women’s empowerment � International development

Abbreviations

ASAZ Al Samaa’ Al Zarqaa’

ATAK Al Tal Al Kabeer

BAC Beit Al Couscous

BAM Beit Al Maftoul

oPt Occupied Palestinian territories

It did not look hard. A tub fit in the circle formed by

Amira’s legs, her bare feet almost touching in front of

the brightly colored plastic. In the center of her tub, a

little water, a handful of bulgur wheat, and a sprin-

kling of white flour. I sat down, placed my smaller

tub between my knees in the same fashion, and set to

my task. Starting in the center, I took the heels of

both hands and began to rub the ingredients together,

each hand working in an opposite circular motion

against the floor of the tub. Every third or fourth

rotation, I spread my hands wide, cupping the flour

and wheat that had been dispersed to the sides, and

brought it back to the center. Little pebbles began to

J. Bonnan-White (&)

School of Social and Behavioral Sciences, The Richard Stockton

College of New Jersey, 101 Vera Farris King Drive,

Pomona, NJ 08205, USA

e-mail: [email protected]

A. Hightower

Global Exchange, 2017 Mission Street, Second Floor,

San Francisco, CA 94110, USA

e-mail: [email protected]

A. Issa

Nablus, West Bank

e-mail: [email protected]

123

Agric Hum Values (2013) 30:337–350

DOI 10.1007/s10460-012-9405-7

Page 2: Of couscous and occupation: a case study of women’s motivations to join and participate in Palestinian fair trade cooperatives

appear, and I thought that maybe I could be good at

this. I was making maftoul (couscous). After a few

more minutes past, I felt that there was a distinct

possibility I would never be able to sit up again due to

the knotted muscles in my back. Turning towards

Amira and an older member of the Beit al Couscous

cooperative, Basmah, I smiled. Basmah smiled back,

looked down, rubbed my beautiful pebbles between

her hands, and then looked up at me.

‘‘Too big.’’

My maftoul would be discarded, and I would start

again.

(first author, Fair Trade couscous training session,

August 2010)

Introduction

Amira and Basmah are members of a Palestinian women’s

Fair Trade cooperative in the northern West Bank. Eth-

nographic analyses of Fair Trade cooperatives commonly

focus on the evaluation of program outcomes after a set

period of activity, usually to measure market access, track

participation of members in leadership positions, or to

report efficacy of programs and reactions of participants

(recent examples of this large body of literature include

Arce 2009; Arnould et al. 2009; Bacon et al. 2008; Bec-

chetti and Constantino 2006; Hutchens 2010; Lyon 2007a,

2008; Moberg 2005; Murray et al. 2006; Pirotte et al. 2006;

Raynolds 2002; Shreck 2005; Vasquez-Leon 2010). Rela-

tively little work highlights recruitment and retention of

participants and how their perceptions influence decisions

to join and remain members of development programs.

Focusing on Palestinian women such as Amira and Basmah

who work in Fair Trade cooperatives to produce ready-to-

prepare couscous (locally referred to as maftoul), we

examine how these women construct their definitions of

Fair Trade and their motivations to join cooperatives.

As a market-based initiative highlighting social justice

and labor rights, Fair Trade has become increasingly

incorporated into global development programs. In the

wake of an environmental disaster or political conflict,

development programs can provide access to critical life-

sustaining resources (e.g., water, food, shelter, and secu-

rity). In some cases, programs provide basic supplies or

infrastructural modifications (construction of water wells,

for example). Others offer routes to supplement household

income, social networks, or access to education or health-

care. The latter category are often characterized as

empowerment programs, framed by the assumption that

with new skills, additional access to resources, or expanded

public services people are more capable of confronting

political or cultural issues. Governmental bodies, donor

organizations, or humanitarian groups are often motivated

(and bound by mission statements) to encourage change in

response to a web of global, regional, and home-country

interests, cultural expectations, and historical experience.

Despite their intentions, they are held primarily account-

able to citizens and donors to continue operation, rather

than to local communities. In a similar way, Fair Trade

firms, as businesses, are also held accountable first to

investors, board directors, and consumers.

Whereas much attention is given to the outcome of

development projects framed and defined by donor’s

expectations, comparatively little is paid to participants

such as Amira and Basmah and their expectations.

Development agencies may assume these women simply

wish to increase income, learn a trade, or like the donor

organizations want to enact social or political change.

Whatever the motivations, women navigate a web of

concerns, including household obligations, community

expectations, personal interests, and historical realities. In

the occupied Palestinian territories (oPt), economic devel-

opment occurs beneath the shadow of an Israeli military

occupation in place since 1967. Tradesmen and women,

villagers, and farmers are not just seeking a livelihood in a

depressed area. In many cases, their economic situation is a

direct result of the limitations placed upon them by the

military occupation and successive waves of political

treaties. Ironically, the American and Israeli governments

often place a condition on peace processes that require

independent economic development (Halabi 1997). This

paper examines factors influencing economic development

under occupation at the level of the individual cooperative

and their participants. To accomplish this task, we first

address conditions affecting mobility and economic growth

in the oPt, followed by a review of Fair Trade as an eco-

nomic movement and its implementation in a Palestinian

context. Next, we present ethnographic data derived from

observations and interviews with members working in four

Palestinian Fair Trade cooperatives. We end with a dis-

cussion of challenges Palestinian cooperative members

reveal they face, their understanding of Fair Trade, and

how individual narratives can inform our understanding of

economic development under military occupation.

Barriers to economic development in Palestine

Economic development is hampered by pressure resulting

from the ongoing Israeli-Palestinian conflict in at least three

significant ways. The potential for violence from Israeli

settlers or military and difficulties arising from long

detentions at checkpoints and road blocks are experienced

as limitations for cooperative members like Amira and

Basmah to attend trainings, work sessions, or meetings

338 J. Bonnan-White et al.

123

Page 3: Of couscous and occupation: a case study of women’s motivations to join and participate in Palestinian fair trade cooperatives

with distributors, advocacy groups, coordinators, or con-

sumers. Arguably most problematic is the limited mobility

and travel opportunities for Amira, Basmah, and other

Palestinians. First, movement is restricted by a Separation

Wall built largely within the territory of the West Bank,

isolating some Palestinian communities to the west of the

wall. Isolated Palestinian communities are also encircled as

the wall diverts around separate Israeli West Bank settle-

ments and those in large urban areas (in Bethlehem, for

example). Second, permanent and temporary checkpoints

within the West Bank impede travel between villages and

between parts of urban areas (in Hebron, for example). In

2011, the United Nations (UN 2011) reported a 2010

monthly average of 71 permanent, 21 partially staffed, and

414 temporary (or ‘‘flying’’) checkpoints, along with 519

unstaffed, physical obstacles.

Finally, Palestinians face violence and property

destruction by both the Israeli military and Israeli settlers in

the West Bank. The UN Office for the Coordination of

Humanitarian Affairs reported between 19–25 May 2010,

100 dunums (1 dunum equals 1,000 m2) of land was

burned by settlers resulting in 250 damaged trees (UN

2010). During approximately the same reporting period

1 year later (18–24 May 2011), 100 olive trees were

destroyed by settlers in four incidents. The destruction of

olive trees is a particularly devastating event as not only do

farmers lose profits to be gained from the products derived

from the harvest (olive oil and wood cuttings, for example),

but replanted olive trees may take as much as 10–15 years

to produce new fruit. Property destruction, along with

random detentions and attacks against civilian Palestinians

by armed settlers increases the risk faced by Palestinians

working and moving within the West Bank.

In addition to the barriers faced by the entirety of the

Palestinian community, women face additional culturally

based limitations. Social restrictions placed on women’s

employment include traditional household obligations,

gendered and age-based family labor expectations (single

vs. married women and daughters vs. daughters-in-law, for

instance), and limited access to farmland and physical

space in community markets (Abu Nahleh 2002; Barghouti

2002). While all groups utilize cultural constructions of

gender and economic roles, the question remains of how

those in Palestine are exacerbated by the Israeli occupation.

To answer this, there is a growing body of literature that

addresses the impact of the occupation on Palestinian

gender roles and social behavior (Abdulhadi 1998; Allen

2008; Fronk et al. 1999; Nasser et al. 2010; Olmstead 2008;

Peteet 1997). For example, Kuttab (2007) notes that in the

face of endemic conflict and violence, the mental and

physical health of women is threatened by expectations to

maintain emotional support for household members deal-

ing with job loss, death, and displacement from homes. In

many cases, women have neither the training (formal or

informal) nor the support to meet these expectations,

increasing the probability of stress-related psychosomatic

illness.

Development agencies focus empowerment programs

towards Palestinian women like Amira and Basmah

because of these unique challenges. Results of program

outcome assessments often determine whether funding is

renewed or used in attracting new donors and international

partners. There exists, however, debate regarding the def-

inition of ‘‘empowerment’’ and how to meaningfully assess

it (examples of this extensive body of literature include

Desai 2010; Dogra 2011; Eyben et al. 2008; Hill 2003;

Kabeer 1999, 2008a, b). These debates center on whether

these programs empower participants and focus on counter-

or unanticipated effects. They ask to what extent partici-

pants report positive change in a number of indicators,

including (but not limited to) economic and political par-

ticipation, household income, or heath care access (Doepke

and Tertilt 2011; Hutchens 2010; Malhotra and Mather

1997; Mehra 1997). Largely lacking in the discourse is the

exploration of women’s understanding of development

processes, including, as one model, Fair Trade initiatives.

Next, we briefly discuss the history of the Fair Trade

movement to provide context for our investigation of how a

sample of women relate their experience and understanding

of Fair Trade in the oPt.

Fair Trade and the Palestinian context

The concept of Fair Trade began in the decades following

World War II, as a program designed to connect consumers

in Western European and North American markets to

producers in war-torn and under-developed regions in a

more direct manner. Its history and mission to strengthen

social justice concerns through encouraging consumer-

producer linkages is discussed elegantly and comprehen-

sively by several authors, including Low and Davenport

(2005), Lyon (2011), Moberg (2005), Raynolds (2000,

2002), and Raynolds and Long (2007). Fair Trade has

grown in popularity in North America, particularly with the

availability of Fair Trade coffee and expansion of labeling

programs, most notably Fair Trade USA (formerly Trans-

Fair USA) (Fair Trade USA, n.d.). The current Fair Trade

movement is generally defined by several key principles:

(1) a commodity price that covers cost of production and

offers a stabilizing buffer to market shifts; (2) a social

premium paid to cooperatives to fund additional coopera-

tive-chosen projects; (3) the availability of advance pay-

ments to avoid debt; (4) contracts that facilitate long-term

trading relationships and the development of the Fair Trade

market share; (5) trade and marketing relationships that

Of couscous and occupation 339

123

Page 4: Of couscous and occupation: a case study of women’s motivations to join and participate in Palestinian fair trade cooperatives

promote sustainable production practices and fair working

conditions; (6) interactive group relationships and demo-

cratic leadership; and (7) commitment to sustainable

environmental practices (Hira and Ferrie 2006; Paul 2005;

Raynolds 2000).

Through highlighting the social and environmental

conditions of production and the experiences of the

laborers, Fair Trade aims to close the gulf between global

consumers and producers (Lyon 2006, 2007a; Wilkinson

2007). As stated by Paul (2005, p. 134), ‘‘Fair Trade is at

once a social movement, an alternative form of trade, and a

development intervention’’ [authors’ emphasis]. Recent

debates within the Fair Trade movement revolve around

several general issues: (1) the increase in voluntary certi-

fication programs and increasing reliance on industry-based

standards; (2) the association between producer-consumer

spatial relationships and the social inequalities within and

between each; (3) power relationships within producer-

consumer networks as well as with certification bodies; (4)

the degree to which producers report ‘‘positive’’ results; (5)

tension between factions viewing Fair Trade primarily as a

social justice movement, as opposed to one aimed at

improving existing market processes; and (6) the move-

ment towards mainstreaming Fair Trade and the increase in

the participation of large-scale producers in a traditionally

small-scale framework (Arnould et al. 2009; Becchetti and

Constantino 2006; Fisher 2009; Hira and Ferrie 2006; Low

and Davenport 2005; Lyon 2011; Raynolds 2002).

In the oPt, Fair Trade initiatives take advantage of

limited (often political solidarity-based) tourism to the

region and international consumers interested in Palestine.

Most Palestinian Fair Trade initiatives focus on the

region’s traditional agricultural products (olives, olive oil,

couscous, honey, spices, and almonds). These are sold

largely through online or physical storefronts specializing

in Palestinian goods (Canaan Fair Trade, for example), and

by advocacy groups and vendors that highlight political

and economic oppression in Palestine (Canada’s Zatoun,

for example).

Working from a call to focus research on women

working in the Middle East (Kuttab 2010; Metcalfe 2007)

we explore the motivations for Palestinian women joining

Fair Trade cooperatives and how they choose to commu-

nicate the Fair Trade mission. Given gender expectations as

well as restrictions on mobility and potential exposure to

violence, participation in development programs, including

Fair Trade initiatives, is not simply a question of will or

interest. Thus, in the case of women in Palestinian Fair

Trade cooperatives, the analyses of motivating factors and

understanding may provide insights that influence the long-

term sustainability and outcomes of programs. The goal of

this paper is not to assess outcomes of Fair Trade activity,

but rather, to explore perceptions that impact recruitment

and retention. Using Fair Trade as one model of market-

based international development with clear aims to utilize

as a comparative model with our interviewees, we ask:

How do Palestinian women define Fair Trade, and why do

they join cooperatives?

Methods and procedures

Study design

During a trip to the oPt in 2007, one of us (first author) first

noted products labeled as ‘‘Fair Trade,’’ ‘‘fairly traded,’’ or

‘‘ethically produced’’ available in rural communities, ref-

ugee camps, urban neighborhoods, and at the headquarters

of non-governmental organizations. These were often

presented by business and community leaders as repre-

senting Palestinian resistance, combating economic effects

caused by the military occupation by Israel. After the first

and second author participated in a subsequent trip in 2009

focused on the growing Palestinian Fair Trade movement,

the present study was designed to explore the Fair Trade

phenomenon in Palestine and how participant narratives

provide insight into its implementation as part of economic

development initiatives.

Analysis and commentary provided here are based on

initial meetings and introductions (October–November

2009) and qualitative data gathered during individual

interviews (N = 9) and group observations (July–August

2010) of cooperatives coordinated by one Fair Trade

association in the oPt (referred to only as the ‘‘Associa-

tion’’ to protect anonymity). Cooperative products were

available at several outlets for sale, including one dedicated

storefront (referred to as Fair Trade ‘‘Business’’ to further

maintain a degree of anonymity). One of us (third author)

served as the coordinator for women’s cooperatives in the

Association during the second observation period. Inter-

views were conducted in both Arabic and English. Obser-

vations focused on members of four village cooperatives in

the northern West Bank, referred to here by the following

pseudonyms (again, to safeguard anonymity): Beit Al

Maftoul (BAM) (‘‘house of maftoul’’ roughly translated

into Arabic), Beit Al Couscous (BAC) (‘‘house of cous-

cous’’), Al Tal Al Kabeer (ATAK) (‘‘large hill’’), and Al

Samaa’ Al Zarqaa’ (ASAZ) (‘‘blue sky’’). In-depth inter-

views were also conducted with members of the BAC and

ATAK cooperatives (Table 1).

Data and commentary presented here reflect the

interactions observed within the individual cooperatives.

340 J. Bonnan-White et al.

123

Page 5: Of couscous and occupation: a case study of women’s motivations to join and participate in Palestinian fair trade cooperatives

We maintain this is a critical location for analysis as

cooperative activity is ultimately based, in large part, on

interactions between members sharing experiences and

knowledge. Paul (2005) suggested that a Rapid Rural

Appraisal (RRA) methodology to investigate roles and

attitudes of participants within the Fair Trade context.

Thus, borrowing from RRA principles stressing flexi-

bility and interdisciplinary insight while conducting field

studies (Grandstaff and Grandstaff 1985; Chambers

1994), we built a team representing academic and

advocacy interests. Our energy was focused on learning

about Fair Trade and the production of Palestinian

products from the workers, themselves, and to gain their

insight onto local conditions and activities. We recog-

nize the limitations of the short-term duration of projects

such as these, as well as critiques leveled toward RRA

methods in the choice and management of informants,

particularly in group settings (Campbell 2002), and in

maintaining a process that delivers quality results (Leurs

1997). Critics also warn against ‘‘essentializing’’ popu-

lations from localized data as well as building universal

assumptions using case-study examples (Mohan and

Stokke 2000). We heed these warnings and certainly do

not propose that information detailed here represents the

experiences of all Palestinian women or all Fair Trade

cooperative members.1

The Fair Trade ‘‘Association’’

The aforementioned Association coordinates cooperatives

of organic olive farmers, as well as women’s cooperatives

producing couscous or maftoul (rolled wheat), za’atar

(a spice mix), sun-dried tomatoes, and olive oil soap. The

bulk of the observations and interviews described here

occurred during couscous (maftoul) production sessions (in

addition to handicraft and sun-dried tomato production).

Couscous (maftoul) generally describes a pasta product

made by rolling grains (usually wheat) with a combination

of flour, liquid, and salt to produce aggregate particles.

Couscous in the Eastern Mediterranean region is a cereal

product produced in concert with other foods (such as olive

oil) in an agricultural system highly influenced by the dry

climate and geography of the Levant region (Grigg 1999).

Unlike olive farmer cooperatives, the women’s groups are

largely considered ‘‘labor’’ cooperatives as they do not

produce the initial raw ingredients, as do farmers. Com-

pared to the almost 800 farmers participating in the Asso-

ciation’s olive farming activities at the time, the total

number of women participating in the women’s coopera-

tives was approximately 60 (although new cooperatives and

members are added on a continual basis). This specific

project focuses on four of the nine then-current cooperatives

(representing approximately 25–60 women, based on offi-

cial Association information and numbers noted during

interviews). The cooperatives were chosen based on con-

gruence between the Association’s schedule of cooperative

activities, the travel schedule of the first and second authors,

and daily assessment of travel feasibility (limited by threat

of military closure, checkpoint activity, and availability of

transportation for researchers and participants).

The women involved with the sampled cooperatives

represent a wide range of experience and knowledge.

A number had been involved in other cooperative (both

Fair Trade and non-Fair Trade) or political activities prior

to joining their present cooperatives. In some cases, they

had been introduced to representatives of the Fair Trade

Business or Association through previous work. Partici-

pation in cooperative activities was not limited to any one

religious affiliation, nor political identification (in fact, the

Table 1 Description of observation activities and interview context

for the four sampled Palestinian women’s cooperatives

Location Setting No of

interviewed

participants

Al Tal Al Kabeer

(ATAK)

Group training session at

private residence;

individual interviews

during group session

3

Al Samaa’ Al Zarqaa’

(ASAZ)

Group training session at

local building acquired

for cooperative

activities; individual

interviews during group

session

3

Beit Al Couscous (BAC) Group training session at

private residence;

individual interview

during group session

1

Beit Al Maftoul (BAM) Several group training

sessions; group

production sessions;

cooperative meetings

None

Fair Trade ‘‘Association’’

Office/Fair Trade

‘‘Business’’ Facility

Association office/indoor-

outdoor production

facility; interview of

paired individuals (from

BAC)

2

Cooperative names are pseudonyms of the actual village locations (to

ensure anonymity)

1 This time-delimited project was designed as a first stage framework

to inform future long-term fieldwork. Due to unforeseen circum-

stances, however, the project could not continue as originally

designed. These data, however, represent a point of departure from

traditional outcome-driven analyses of development programs.

Instead, they reflect factors influencing recruitment and cooperative

activity and illustrate the potential for future, multi-disciplinary long-

term analyses.

Of couscous and occupation 341

123

Page 6: Of couscous and occupation: a case study of women’s motivations to join and participate in Palestinian fair trade cooperatives

Association encouraged participation from all religious and

political groups). All of the women interviewed were res-

idents of rural villages where the cooperatives were loca-

ted—none were residents of refugee camps administered

by the United Nations Relief and Works Agency. The

sampled women also represent a variety of social roles,

including older women with adult or teen-aged children as

well as young mothers with infant or elementary school

aged children. Finally, the educational background of the

participants varied, with some holding baccalaureate

degrees from Palestinian universities. During the majority

of cooperative observation periods, children and other adult

family members or acquaintances were present. They often

provided support to the cooperatives members (for exam-

ple, in preparing meals or providing beverages [and, in

many cases, welcome entertainment!]).

In order to collect data reflecting cooperative partici-

pants’ understanding of the Fair Trade mission, their own

history and experience with the cooperative, and what

factors influence the success of cooperative activity, the

same four questions were posed during individual meetings

and group training: (1) What challenges do Palestinian

women face? (2) How do you define Fair Trade? (3) What

makes a cooperative successful? And (4) How did you

become involved in the cooperative? Respondents were

asked individually for their answers, but occasionally other

group members added to, or supplemented the intervie-

wee’s response. No management of the group was

attempted during responses.

Results

Motivations to join Palestinian cooperatives

The sampled women largely tied their social struggles and

limited family wage labor opportunities to the current

political situation in the oPt and Israel’s military occupa-

tion of the West Bank. Throughout the course of the initial

observation period and interviews, members of the four

cooperatives cited economic limitations as one of the

challenges facing Palestinian women which, in turn, served

as a motivation to join the cooperative so that they could

supplement family income. One member of the Al Tal Al

Kabeer (ATAK) cooperative, Latifah, associated the stress

on household economics and labor roles with the lack of

employment opportunities for men. With fathers not in the

home (either looking for work in another area, or in Israel

without the ability to return regularly to their homes),

women must take responsibility for household adminis-

tration; in particular, Latifah mentioned the responsibility

that women now have to feed the children and act as the

disciplinarian while the father is absent. She observed that

there are ‘‘lots of jobs while the father is gone.’’ At another

point, a member of the ASAZ cooperative mentioned that it

is not easy to find a job, but that she could not ask her son

for money.

The stress on income appeared to be driven, in part, by

the women’s desire to offer a university education to their

children—an education that income from the cooperative

activities could provide. Not only did women report a

desire to send children to school, but a second member

from ATAK, Manar, stated that she felt pressure from her

children to provide an opportunity for study. She explained

further that she felt this pressure from children because

they wanted access to ‘‘life’’ in the face of the current

political and economic challenges.

During the same group meeting with the ASAZ coop-

erative, participants combined their explanations for join-

ing cooperatives with perceptions of being limited not only

by the Israeli occupation and cultural standards, but also, at

times, by aid organizations themselves. The women were

aware of the complex relationships between the variety of

Palestinian associations and cooperatives and the multitude

of international development organizations active in Pal-

estine. Members repeated that they ‘‘want to live,’’ indi-

cating that they felt that a full life was not possible under

occupation. This reflected their recognition that occupation

limited their ability to meet the basic needs for their fam-

ilies. Further, they were limited in travelling (even within

the oPt), pursuing education, locating work prospects for

family members, following personal interests and in pro-

viding their families with what they considered a secure

environment. Simply put, Palestinians are not permitted to

live as other humans do. They also felt they had lost the

ability to stand on their own and be confident in their

ability to speak for themselves and represent their needs

and interests to family and community members. Joining

projects and forming cooperatives provided an opportunity

to earn income for the household, but also in gaining

occupational skills and experience in working outside the

home.

Thus, while joining a cooperative was seen as a chance

to gain skills, expand income opportunities, and challenge

social and political limitations, women tempered com-

ments with the knowledge that other actors in the devel-

opment network could impact their own ability to realize

their goals. Participants were very aware that funding

opportunities were limited even by how they identified

themselves (as an agricultural cooperative versus a

women’s cooperative) and that their own ideas for projects

could be curtailed by the will of local governments, other

cooperatives, and international organizations. For example,

the ASAZ cooperative had recently proposed a community

project to be supported by an international organization;

they had not, however, gotten a response from the

342 J. Bonnan-White et al.

123

Page 7: Of couscous and occupation: a case study of women’s motivations to join and participate in Palestinian fair trade cooperatives

organization and were unsure if their ideas had been

deferred instead to local government for further action.

Women in the cooperatives also detailed challenges they

face from what they identified as modern Palestinian cul-

ture. For example, Sanaa, one member of the Beit Al

Couscous (BAC) cooperative noted that traditions and

customs can be a challenge if they did not ‘‘match with

your desire.’’ Amira (BAC) mentioned difficulties for

women faced in trying to work outside of the home. She

elaborated that cultural practices actually ‘‘stop’’ women

from working outside of the house. Women from the BAC

cooperative also mentioned that cooperative work could be

based inside the home—thus providing a culturally

acceptable mode for women to participate in the economic

sphere. During a group discussion about what women

generally want from a cooperative experience, women in

the Al Samaa’ Al Zarqaa’ (ASAZ) cooperative referenced

both having the opportunity to work as well as obtaining

‘‘deserving’’ payment for their work. In addition, the ASAZ

members spoke of wanting employment, rather than being

given money as charity.

Cooperative members’ understanding of Fair Trade

One goal of the observation period was to gain an insight

into how Palestinian women participating in cooperative

activities understood the aims of the Fair Trade marketing

initiative, and whether they related to the larger Fair Trade

market. All together, the following recurrent themes were

found within the definitions of Fair Trade detailed by the

cooperative members (cooperatives are identified after

each detailed point): (1) Fair Trade provided a vehicle by

which the women would be paid what they deserve for their

labor (ATAK, BAC); (2) Fair Trade represented a balance

and satisfaction in the relationship between those who

produce the commodity, and those who sell the product

(ATAK, BAC); (3) Fair Trade organizations provided fair

work opportunities and balance for both men and women

(BAC); and (4) Fair Trade provided women a chance to

work—more specifically, a chance to work from within the

household (BAC). Unexpectedly, discussions revealed

differing perspectives on how income and resources should

be distributed among members. In one case, income was

planned, in theory, to be distributed among members

equally, regardless of yield produced or number of hours

worked. Members relied on each other to work when

possible, and provided for schedule alterations or modifi-

cations without penalizing members. In another case,

income was to be distributed according to amount of time

worked or couscous delivered on a periodic basis.

Most notably, several specific aspects of the Fair Trade

goals were absent in the initial interviews of cooperative

members or in observed discussion. For example,

discussion regarding the receipt of a social premium was

lacking, as well as any specific discussion of what the

individual cooperatives might accomplish with the income

generated from the Fair Trade social premium. Responses

of the women did not seem to indicate a connection with

the larger global consumer market or Fair Trade labeling

bodies in setting Fair Trade prices for particular com-

modities. This is not to suggest that the women did not

understand or were not aware of the setting of prices or the

payment of a social premium. Nor does it necessarily

indicate that the women were not made aware of these

features of the Fair Trade movement (see Hutchens 2010,

for another discussion of knowledge of market conditions

by cooperatives). Instead, what this suggests is that these

are not prioritized features of Fair Trade and are not

foremost in the contextualization of the individual women

and their relationship with the Fair Trade movement and its

goals. Lyon (2007b) reports a similar pattern in coffee

cooperative members—whereas several cooperative par-

ticipants could contextualize themselves in the inequity of

global agricultural markets, only 3 of the 53 members

surveyed were familiar with ‘‘Fair Trade’’ as a term.

Women generally admitted that they did not know

much, if anything, about the lives or desires of the con-

sumers of their products, or about their role as components

of a global Fair Trade network. During observations, the

‘‘customer’’ (as a presence) was felt in the concern the

women had for meeting standards of couscous production

for North American and European markets. Although

hand-rolling is the traditional method of production, par-

ticularly for home use, competing large businesses produce

couscous (maftoul) through mechanical rolling for the

customer market (Debbouz et al. 1994). Whereas hand-

rolling generally produces variably-shaped, larger-sized

grains, mechanical rolling results in smaller, uniform

grains. Value is also given to commercial couscous if it

absorbs a proportionally high amount of liquid during its

preparation. The comparison of hand-rolled couscous to

that of mechanically processed couscous is a salient one for

Fair Trade cooperatives as some consumers demonstrate

preference for characteristics produced by the latter process

(Debbouz et al. 1994). Characteristics of couscous that may

also be evaluated by the individual consumer include

appearance, flavor, and ‘‘mouth feel’’; in these categories

individual preference or cultural tradition heavily influ-

ence the evaluation of the couscous (Debbouz et al.

1994). For example, while a smaller grain is preferred

throughout much of North Africa (and Diaspora), in the

West Bank, a larger grain is common. However, since

Palestinian cooperative members were producing maftoul

for export out of the West Bank, the preferences of the

commercial market stood in contrast to that of the local

population.

Of couscous and occupation 343

123

Page 8: Of couscous and occupation: a case study of women’s motivations to join and participate in Palestinian fair trade cooperatives

Difference in character preference has a direct effect on

the morale and attitude of the women making maftoul who

were under pressure to meet standards based largely on

consumers based outside of the oPt. Many mornings began

with cooperatives members comparing small bags of

maftoul produced by individual workers at home or in

smaller groups—each sample was inspected by other

cooperative members, rolled through fingers and picked

through for signs of uneven grain size or inconsistent

rolling. In a number of cases, the women judging the

quality of the couscous (usually older women or leaders of

the cooperatives) found sample grains too large, rendering

a batch unsuitable for sale. Frustration at this result was

evident; evenness in hand- rolling proved to be an espe-

cially hard task to learn for both the first and second

authors. However, as couscous production is viewed as one

of a number of traditions shared by women as members of

the Palestinian community, introducing new external

standards of production or assigning individuals to training

roles could potentially be a cause for conflict either within

a cooperative, or between groups.

Perceptions of cooperative success

In addition to probing their understanding of the goals of

Fair Trade, members of the cooperatives were also asked to

comment on what they thought made a cooperative ‘‘suc-

cessful.’’ Once again, several commonalities within

responses emerged (cooperative names again follow the

response points). Firstly, successful cooperatives were ones

that expanded beyond one product or one opportunity (not

being dependent on maftoul, for example) (ATAK) and

whose representatives demanded additional educational

opportunities through training and workshops (ASAZ).

Secondly, the success of the cooperative depended on the

quality of the product (BAC, ATAK). Finally, cooperatives

were most successful when members worked ‘‘as one

hand’’ (this phrase, in fact, was used by both Rana [BAC]

and Latifah [ATAK]). Discussion of training and work-

shops was further elaborated by members of the ASAZ

cooperative who characterized themselves as generally not

educated, and felt that workshops had provided them with

strategies for ‘‘confronting’’ their husbands and families

and for advocating for their own rights. What was striking

about this exchange, however, was that the women

expressed that workshop facilitators (generally either rep-

resentatives of non-governmental organizations or non-

local women) were ‘‘educated’’ and knew things about

culture that the women, themselves, did not. In addition,

although women generally felt that workshops, particularly

those on women’s issues were helpful, they were also

repetitive, even among different hosting agencies. Other

women were more reserved when speaking of the benefits

of trainings (here, used to denote labor instruction), stating

that although trainings offered new skills, they did not

seem to result in an increase of income or new consumers,

as they anticipated (also repeated by ATAK members). The

women clearly indicated that they understood the connec-

tion between training and income potential, although they

had not necessarily yet identified how, or whether, prior

training was producing this result. Discussion of training

and educational opportunities did not seem to be connected

with the Fair Trade experience (see Paul 2005), but rather

with being a part of a cooperative, regardless of Fair Trade

or non-Fair Trade status.

Discussion

Women in Palestinian Fair Trade cooperative

production: challenges and opportunities

Women around the world, in both the Global North and

South, share many similar concerns as family and com-

munity members. Even so, it is critical to recognize how

local conditions and the inherent diversity among women

affect implementation of development projects. We do not

suggest that Palestinian women are unique among other

women participating in cooperative movements—rather,

we stress that like other women highlighted in the Fair

Trade and development literature, they are also women to

be understood and appreciated for individual and cultural

characteristics. We argue that in any analysis of develop-

ment, the recognition of this ‘‘dual’’ nature of the individual

as both a member of local and global communities is vital to

avoid either overly romanticizing view of the local (and

thus ignoring local power differentials and conditions), or

separating the local from a part of a larger global whole

(through social, political, and economic interaction)

(Mohan and Stokke 2000). Arguably, Palestinians face a

unique combination of social and cultural conditions, and

enter the workforce or become involved in development

projects for a variety of reasons (Haj 1992; Shalhoub-Ke-

vorkian 2004, 2005). While they are not defined solely by

the Israeli occupation, it has limited the ability of Pales-

tinians to move within and out of the oPt. Palestinians live

under the ever-present threat of violence by members of the

Israeli military and West Bank settlers, and they live in

communities confronting consequences of large-scale

trauma, with many having survived military incursions,

household demolitions, or direct violence (bombings or fire-

fights, for example). We echo the sentiments of many

authors (see Rought-Brooks et al. 2010 for one example)

that propose Palestinian women will only be able to enact a

movement toward sustainable social and economic change

once the Israeli occupation has ended and a viable

344 J. Bonnan-White et al.

123

Page 9: Of couscous and occupation: a case study of women’s motivations to join and participate in Palestinian fair trade cooperatives

Palestinian state is permitted to engage in global political

and economic processes. Nonetheless, just as women rep-

resent a variety of life experiences, they may not necessarily

experience liberation through wage labor and market

activities, as anticipated by development theorists equating

labor opportunities with economic development and pro-

gress (see Cornwall and Brock 2005; Haj 1992; Kuttab

2006; Kabeer 2008a, b). In fact, participation in market

economies may serve to reproduce ‘‘deep-seated inequali-

ties’’ if processes of marginalization and underlying power

relationships are not reflected upon (Eyben et al. 2008,

p. 10). In an analysis of Guatemalan coffee cooperatives,

Lyon (2008) warns if cultural-specific patriarchal under-

pinnings of social inequality are not actively addressed,

particularly in roles of leadership, gains in social equity may

be lost. Along a similar vein, Sholkamy (2010, p. 257)

contrasts the potential transformative vision of empower-

ment programs with the ‘‘add women and stir’’ direction

that development programs have come to exemplify. We

argue that as development programs engage market-based

approaches like Fair Trade, analyses of producer networks

and practices root our understanding their social impact.

A concern for how participation will impact their fami-

lies and household obligations are not particular to Pales-

tinian cooperative members. For example, in her research in

Nepal, Hutchens (2010) observed the stresses that women

face balancing two ‘‘jobs’’ while also navigating a patriar-

chal society. Unlike Hutchens’ example, however, where

workshops on basic budgeting, household responsibilities,

and labor division were new ideas to Fair Trade advocates

and organizers, these were generally not new to the par-

ticipants of the cooperatives sampled here. In fact, subjects

of additional trainings were suggested by the women.

As the nature of cooperative work is shared, women must

not only negotiate relationships with their household mem-

bers, but also with members of their community. A shift in

economic power and social standing could potentially

impact a man or woman’s view of labor and gender roles,

social responsibilities, and acceptable behavior towards

spouses, children, and community members (Haj 1992; Haj-

Yahia 1998; Holt 2003; Lev-Wiesel et al. 2007; Sa’ar 2006).

The Palestinian household and family are flexible units

appropriate for the study of adaptation to a range of social,

economic, and political factors. For example, Huntington

et al. (2001) call into question the basic definition of the

‘‘traditional’’ Palestinian family, documenting an increase in

participation of Palestinian males in family decision-making

(particularly in the realm of child care). Given the primacy

of childcare and family needs in the members sampled here,

it is key to analyze women’s support network relationships

using appropriate and time-sensitive cultural frameworks.

An emphasis on education and providing educational

opportunities for children as discussed among the sampled

cooperative members is not a surprising trend given what

has been identified among young Palestinians as an asso-

ciation between education and active ‘‘resistance’’ to Israeli

military occupation (Rabaia et al. 2010). Here, however,

we suggest that there is also cultural support for these

activities in the metaphorical connection between educa-

tion and political resistance specific to the economic and

social reality in a Palestine under military occupation and

restriction. In the case of Palestinian empowerment initia-

tives, then, the success of a particular program in the eyes

of participants may not be tied to an outcome measured by

the number of students who were provided education using

proceeds and income from Fair Trade sales, but whether

there was a perceived impact on the larger socio-political

context of Palestinian life.

As participation in Palestinian Fair Trade increases, or as

projects alter goals or missions, we suggest several general

challenges may become significant factors in cooperative

survivability, resilience to change, and overall sustainability

as economic organizations. One challenge is the question to

base production at home sites or at specialized production

facilities. At the time of these observations, women pro-

duced couscous both within working groups as well as at

home individually. Construction of specific production

facilities involved, in some cases, partnerships with foreign

non-governmental organizations, or loans directly from the

Fair Trade Association. Discussions regarding off-site

production often involved debate between individual young

women desiring off-site production with other (usually

relatively older) women largely preferring home-based

production. This pattern seemed to correlate with the desire

on the part of younger women to have the opportunity,

while working, to engage in social networking, while the

older women felt more comfortable working in a familiar

environment where older children and young adults could

help with other household labor needs.

Child-care and family concerns also influence travel

opportunities and labor transparency challenges. A coop-

erative member, for example, may not be able to predict

accurately time of arrival to a facility, or her arrival home,

as delays at temporary checkpoints, permanent military

posts, or road obstacles can be extensive and recurrent. If

continued participation necessitated specific time periods at

production facilities, or depended upon limited childcare

opportunities, members may not be able to participate fully

according to cooperative or personal standards. Addition-

ally, whereas some participants could leave home duties to

older children (primarily young-adult daughters) if neces-

sary, others had smaller children at home. Children brought

to training and working sessions, however, were in need of

supervision, and wanted in some instances to ‘‘help’’ in the

cooperative activities. Although generally (and usually

happily) tolerated by cooperative members at the time, this

Of couscous and occupation 345

123

Page 10: Of couscous and occupation: a case study of women’s motivations to join and participate in Palestinian fair trade cooperatives

situation does, once again, draw upon the requirements

concerning transparent labor conditions demanded by

external agencies and could prove problematic. Finally,

young adults within families also facilitated production of

couscous and other commodities (namely handicraft items)

during the observation period. It was unclear, however, if

these young women were considered (or considered

themselves) to be official members of the cooperatives, or

as extensions of the members within their families. Child-

care and family participation issues are key given the close-

knit nature of Palestinian families and communities, and

the general attitude supporting inclusion of family mem-

bers in any activity.

Finally, as in reports by authors including Lyon (2011),

Moberg (2005), and Caceres et al. (2007), quality control

and certification requirements are challenges connected to

group decision-making, conflict resolution strategies, and

methods of dealing with frustration either with training or

monitoring and evaluating production. As mentioned,

maftoul is not a traditional Palestinian export item and

traditional preferences for the size and consistency varies

regionally and in Europe and North America; size was thus

a topic of concern, particularly if lack of consistency

resulted in fewer customers or orders from exporting

agencies. The pressure to meet consumer standards leaves

cooperatives vulnerable to shifts in consumer preferences

and external production requirements. As in other exam-

ples (Caceres et al. 2007; Moberg 2005), quality control

and certification requirements do bring into focus concerns

regarding the influence of foreign markets on the repre-

sentation of Palestinian culture.

Intersections of local community, global processes,

and the place of the individual

Fair Trade cooperatives are not uniform over geography or

time; rather, they are dynamic structures composed of

individual actors who respond to changes in local and

global social, economic, and political factors. The experi-

ences described herein are not intended to homogenize the

Palestinian Fair Trade or cooperative experience—rather

we hope we have highlighted processes supporting a rela-

tively new economic initiative in the region. The history of

Palestinian economic and political development suggests

that Fair Trade cooperatives can be one of many devel-

opment initiatives to challenge interconnected notions of

gender and socioeconomic roles (Abdulhadi 1998).

If motivation to join is strongly related to localized

conditions, advocacy groups, governmental organizations,

and Fair Trade marketing bodies must be prepared alter-

ation of these same motivations if conditions change.

Vargas-Cetina (2005) suggests that cooperatives may

demonstrate an ephemeral quality, operating under a

context of continuous change in size and operational goals,

rather than reflecting a classical ideal of stability and per-

manence. In fact, this flexibility can be an adaptation

where, as Vergas-Cetina argues, an underlying sense of

community was feeble or unstable, where this sense never

existed, or where it had existed but was subsequently lost.

Thus, as localized conditions change, even at a small-scale,

research focusing on motivational attitudes may become

invaluable.

Arnould et al. (2009) investigated whether members of

three Fair Trade cooperatives in Peru, Guatemala, and

Nicaragua report higher effects on income level, educa-

tional attainment, and health care than they would have

working with non-Fair Trade cooperatives. Their results

demonstrated that, in fact, Fair Trade cooperative activity

was associated with higher income levels, additional edu-

cation opportunities, and improved health care. The

authors, however, note a significant limitation to their

analysis—differences in enthusiasm, innovation, and will-

ingness to learn could not be accounted for within the

sample (Arnould et al. 2009). Enthusiasm, innovation, and

willingness to learn are influenced by gendered expecta-

tions for women, particularly as women-focused economic

initiatives may not have similar infrastructural and struc-

tural support as male-focused activities (Mehra 1997;

Rought-Brooks et al. 2010). More specifically, women’s

programs tend to stress informal activities, such as handi-

craft production, which are viewed as ‘‘traditional’’ (Mehra

1997; Hutchens 2010). However, at least demonstrated by

different Palestinian products, the localized or community-

specific ‘‘traditional’’ preferences of products are not val-

ued at the global level (see Meneley 2011 for a similar

discussion of Palestinian olive oil quality). Attitudes

women hold regarding participation in cooperative activi-

ties, the quality of the products they produce, and oppor-

tunities to expand an influence over their own endeavors

are therefore integral in exploring how social and indi-

vidual factors (such as enthusiasm, innovation, and will-

ingness to learn) affect the cooperative sustainability. As

revealed above (and by Lyon 2007b), lack of awareness

about the Fair Trade movement may reflect a larger dis-

connect between individual cooperative members and

knowledge of international trade structures. If this trend

continues, we suggest the potential for alienation and dis-

couragement will intensify, leading to loss of enthusiasm

towards current and future projects.

Conclusion

All morning I had been slicing tomatoes—for all my

experience preparing salads at home and at part-time

food service jobs, it seemed I could not get it right.

346 J. Bonnan-White et al.

123

Page 11: Of couscous and occupation: a case study of women’s motivations to join and participate in Palestinian fair trade cooperatives

To my left, Noor, a young member of the Beit al

Maftoul cooperative, chided me continually—too

thick, too thin. Eventually, I was assigned to only

coring the tomatoes before passing them to be sliced

correctly. After a few hours of standing at the metal

table, my legs and back ached and I had the feeling

everyone around me felt just as weary. At one point,

someone mentioned that the two Americans should

be given chairs to sit on while we worked.

‘‘No,’’ we said, ‘‘we are OK.’’

‘‘Please,’’ the group replied.

‘‘No,’’ we said again. ‘‘Really.’’

Back and forth this continued, Noor insisting, and

myself and the second author deferring. During our

last round I turned to Noor, exasperated, ‘‘I am not

going to sit… until you sit.’’

Noor slowly smiled and said, ‘‘Now you are

Palestinian.’’

(first author, Fair trade sun-dried tomato production

session, August 2010)

Noor’s response to the first author illustrated that even in

the solidarity of the simple act of slicing tomatoes, actors

have different expectations of themselves and of others.

This includes the academic, the advocate, the consumer,

and the cooperative member. We start with ideas of how

what we think motivates the other, and, with experience,

these ideas may or may not be confirmed. The goal of this

paper was to report women’s motivations for joining and

maintaining membership in Fair Trade cooperatives and

how these reference their knowledge of Fair Trade goals.

To evaluate the ‘‘success’’ or ‘‘failure’’ of development

projects, we feel it necessary to start first with the question

of what motivates people in their choice to join a devel-

opment project. This paper addresses the latter. First, the

Palestinian women sampled here do not communicate a

deep connection with global Fair Trade networks, nor

demonstrate a complete awareness of the multiple facets of

the Fair Trade movement. In defining Fair Trade, the most

common trend was noting fair wages paid for labor and

fairness in labor opportunities for women. Second, Pales-

tinian women often cited the limited labor prospects

available to family members imposed by Israeli occupation

policies as a primary reason for joining cooperatives.

Several women had knowledge of training opportunities

prior to joining the Fair Trade cooperatives, and expected

these to continue. Finally, women expressed challenges

they face as cooperative members, including gender norm

expectations, child-care limitations, debate concerning in-

home and off-site production activities, the relevance of

training programs, and the interests of international

development organizations.

Given the geo-political situation in the West Bank, we

predict that it will become increasingly relevant to explore

differences between cooperatives even within this very

small area (particularly as the Israeli occupation contin-

ues). Currently, residents of the West Bank not only

operate within cultural expectations, but are living under

unique circumstances of military occupation by a foreign

power. As such, theirs is an experience that highlights an

individual’s sense of agency and power in circumstances of

inequality and compromised control. While inequality and

compromised control are not social issues unique to the

Palestinian territories, we should pay attention to how these

are experienced as influenced by local culture, history, and

personal understanding. Any new political or social state

resulting from an alteration in the military occupation will

inevitably be characterized by different needs, and

addressing these would most likely require alterations in

current strategies. Thus, having an understanding of the

framework under which Palestinian women currently work

and make choices will facilitate options for action if and

when political, social, and economic conditions shift. For

example, in many cases, Palestinians cite their participation

in ‘‘everyday’’ activities (including income-generating

activities) as a route of non-violence resistance to the

current political situation and military occupation (Allen

2008). Thus, under a different political or economic con-

text in the oPt, motivations for joining and participating

cooperatives may change. Actors in the development world

should be prepared to travel through the course of social

and economic transition with community members.

Our case example illustrates the need for ongoing

independent monitoring of participant attitudes and nar-

ratives. Participants in development projects should be

seen as actors in these initiatives, and measurement and

evaluation procedures should continue to be built with a

variety of participant experience and agency in mind. In

our estimation, ethnographic methods encourage a ‘‘pro-

active’’ approach, and can be used to not only document

what are complications within a system, but also have the

potential to track trends that indicate beneficial change or

strategies. We see great potential in the application of

qualitative and quantitative approaches to investigate pro-

cesses of recruitment and retention. For example, we sug-

gest combining entry surveys and interviews with Social

Network Analysis to illustrate patterns of cooperative

interaction. Results of these can be examined in tandem

with outcome assessments to gain a broad perspective of

participants’ experiences. Communication between aca-

demics, advocates, and cooperative members working in

Palestinian Fair Trade network serves to highlight how

each relate to the goals and function of Fair Trade initia-

tives differently. As a corollary to our primary aims for the

paper, we hoped to illustrate the potential represented by

Of couscous and occupation 347

123

Page 12: Of couscous and occupation: a case study of women’s motivations to join and participate in Palestinian fair trade cooperatives

research in providing opportunities to learn from and react

to participants in development initiatives. We stress that

women engaging in development activities will continue to

be direct participants in any future Palestinian economy

and social system. Therefore, they provide vital informa-

tion and understanding as to how individuals cope with and

adapt to changes to their lives and ability to survive in the

context of a rapidly changing social, political, economic,

and physical environment.

Acknowledgments The authors would like to thank staff and

coordinators of Fair Trade cooperatives and associations who were

gracious enough to engage in conversations and provide insight at

various stages in this project. We greatly appreciate Drs. Laurian

Bowles, Melanie Hetzel-Riggin, Bridget Welch, and three anonymous

reviewers whose comments strengthened this manuscript. Mention of

colleagues, institutions, and organizations do not imply endorsement;

opinions and statements made herein represent those of the authors

only. This study was supported by a University Research Council

Grant from Western Illinois University awarded to J. Bonnan-White.

References

Abdulhadi, R. 1998. The Palestinian women’s autonomous move-

ment: Emergence, dynamics, and challenges. Gender & Society

12(6): 649–673.

Abu Nahleh, L. 2002. Employment: Contrasts between daughters and

daughters-in-law. Review of Women’s Studies 1(1): 23–37.

Allen, L. 2008. Getting by the occupation: How violence became

normal during the second Palestinian Intifada. Cultural Anthro-

pology 23(3): 453–487.

Arce, A. 2009. Living in times of solidarity: Fair trade and the

fractured life worlds of Guatemalan coffee farmers. Journal of

International Development 21: 1031–1041.

Arnould, E.J., A. Plastina, and D. Ball. 2009. Does Fair Trade deliver

on its core value proposition? Effects on income, educational

attainment, and health in three countries. Journal of Public

Policy and Marketing 28(2): 186–201.

Bacon, C.M., V.E. Mendez, M.E.F. Gomez, D. Stuart, and S.R.D.

Flores. 2008. Are sustainable coffee certifications enough to

secure farmer livelihoods? The Millenium development goals

and Nicaragua’s fair trade cooperatives. Globalizations 5(2):

259–274.

Barghouti, R. 2002. Between agency and necessity: Palestinian

women peddlers in Al Hisba. Review of Women’s Studies 1:

38–59.

Becchetti, L., and M. Constantino. 2006. The effects of fair trade on

marginalized producers: An impact analysis on Kenyan farmers.

ECINEQ Working Papers Series 41: 1–37.

Caceres, Z., A. Carimentrand, and J. Wilkinson. 2007. Fair Trade and

quinoa from the southern Bolivian Altiplano. In Fair Trade: The

challenges of transforming globalization, ed. L.T. Raynolds,

D.L. Murray, and J. Wilkinson, 180–199. New York: Routledge.

Campbell, J. 2002. A critical appraisal of participatory models in

development research. International Journal of Social Research

Methodology 5(1): 19–29.

Chambers, R. 1994. The origins and practice of participatory rural

appraisal. World Development 22(7): 953–969.

Cornwall, A., and K. Brock. 2005. What do buzzwords do for

development policy? A critical look at ‘‘participation’’, ‘‘empow-

erment’’, and ‘‘poverty reduction’’. Third World Quarterly 26(7):

1043–1060.

Debbouz, A., J.W. Dick, and B.J. Donnelly. 1994. Influence of raw

material on couscous quality. Cereal Foods World 39(4):

231–236.

Desai, M. 2010. Hope in hard times: Women’s empowerment and

human development. United Nations Development Programme

Human Development Reports 2010(14): 1–75.

Doepke, M., and M. Tertilt. 2011. Does female empowerment

promote economic development? Policy Research Working

Paper (World Bank) 5714: 1–46.

Dogra, N. 2011. The mixed metaphor of ‘‘third world woman’’:

Gendered representations by international development NGOs.

Third World Quarterly 32(2): 333–348.

Eyben, R., N. Kabeer, and A. Cornwall. 2008. Conceptualizing

empowerment and the implications for pro poor growth: A paper

for the DAC poverty network. Brighton, UK: Institute of

Development Studies.

Fair Trade USA. n.d. What is fair trade? History. http://fairtradeusa.

org/what-is-fair-trade/history. Accessed 30 Dec 2011.

Fisher, E. 2009. Introduction: The policy trajectory of fair trade.

Journal of International Development 21: 985–1003.

Fronk, C., R.L. Huntington, and B.A. Chadwick. 1999. Expectations

for traditional family roles: Palestinian adolescents in the West

Bank and Gaza. Sex Roles 41(9/10): 705–735.

Grandstaff, T.B., and S.W. Grandstaff. 1985. A conceptual basis for

methodological development in rapid rural appraisal. In KKU,

Proceedings of the 1985 international conference on rapid rural

appraisal, 69–88. Khon Kaen, Thailand: University of KhonKaen.

Grigg, D. 1999. Food consumption in the Mediterranean region.

Tijidschrift voor Economische en Social Geografie 90(4):

391–409.

Haj, S. 1992. Palestinian women and patriarchal relations. Signs

17(4): 761–778.

Haj-Yahia, M.M. 1998. Beliefs about wife beating among Palestinian

women: The influence of their patriarchal ideology. Violence

Against Women 4(5): 533–558.

Halabi, R. 1997. Stability in the Middle East through economic

development: An analysis of the peace process, increased

agricultural trade, joint ventures, and free trade agreements.

Drake Journal of Agricultural Law 2: 275–296.

Hill, M.T. 2003. Development as empowerment. Feminist Economics

9(2–3): 117–135.

Hira, A., and J. Ferrie. 2006. Fair trade: three key challenges for

reaching the mainstream. Journal of Business Ethics 63(2):

107–118.

Holt, M. 2003. Palestinian women, violence, and the peace process.

Development in Practice 13(2/3): 223–238.

Huntington, R.L., C. Fronk, and B.A. Chadwick. 2001. Family roles

of contemporary Palestinian women. Journal of Comparative

Family Studies 32(1): 1–19.

Hutchens, A. 2010. Empowering women through Fair Trade? Lessons

from Asia. Third World Quarterly 31(3): 449–467.

Kabeer, N. 1999. Resources, agency, achievements: Reflections on

the measurement of women’s empowerment. Development and

Change 30: 435–464.

Kabeer, N. 2008a. Gender, labor markets, and poverty: An overview.

Poverty in Focus 13: 3–5.

Kabeer, N. 2008b. Paid work, women’s empowerment, and gender

justice. Pathways Brief 3. http://www.pathwaysofempowerment.

org/PathwaysBrief_3_final_print.pdf. Accessed 27 Jun 2011.

Kuttab, E. 2006. The paradox of women’s work: coping, crisis, and

family survival. In Living Palestine, family survival, resistance,

and mobility under occupation, ed. L. Taraki, 231–276. Syra-

cuse: Syracuse University Press.

Kuttab, E. 2007. Social and economic situation of Palestinian women,

2000–2006. Technical Paper 1, Economic and Social

348 J. Bonnan-White et al.

123

Page 13: Of couscous and occupation: a case study of women’s motivations to join and participate in Palestinian fair trade cooperatives

Commission for Western Asia (ESCWA). http://www.peace

women.org/portal_resources_resource.php?id=724. Accessed 11

Oct 2011.

Kuttab, E. 2010. Empowerment as resistance: Conceptualizing

Palestinian women’s empowerment. Development 53(2):

247–253.

Leurs, R. 1997. Reflections on rapid and participatory rural appraisal.

Development in Practice 7(3): 290–293.

Lev-Wiesel, R., A. Al-Krenawi, and M.A. Sehwail. 2007. Psycho-

logical symptomatology among Palestinian male and female

adolescents living under political violence 2004–2005. Commu-

nity Mental Health Journal 43(1): 49–56.

Low, W., and E. Davenport. 2005. Postcards from the edge:

Maintaining the ‘‘alternative’’ character of fair trade. Sustainable

Development 13: 143–153.

Lyon, S. 2006. Evaluating fair trade consumption: Politics, defetish-

ization and producer participation. International Journal of

Consumer Studies 30(5): 452–464.

Lyon, S. 2007a. Maya coffee farmers and Fair Trade: Assessing the

benefits and limitations of alternative markets. Culture &

Agriculture 29(2): 100–112.

Lyon, S. 2007b. Fair trade coffee and human rights in Guatemala.

Journal of Consumer Policy 30: 241–261.

Lyon, S. 2008. We want to be equal to them: Fair-trade coffee

certification and gender equity within organizations. Human

Organization 67(3): 258–267.

Lyon, S. 2011. Coffee and community: Maya farmers and fair-trade

markets. Boulder: University Press of Colorado.

Malhotra, A., and M. Mather. 1997. Do schooling and work empower

women in developing countries? Gender and domestic decisions

in Sri Lanka. Sociological Forum 12(4): 599–630.

Mehra, R. 1997. Women, empowerment, and economic development.

The Annals of the American Academy of Political and Social

Science 554(1): 136–148.

Meneley, A. 2011. Blood, sweat, and tears in a bottle of Palestinian

extra-virgin olive oil. Food, Culture, and Society 14(2): 275–292.

Metcalfe, B.D. 2007. Gender and human resource management in the

Middle East. International Journal of Human Resource Man-

agement 18(1): 54–74.

Moberg, M. 2005. Fair trade and eastern Caribbean banana farmers:

Rhetoric and reality in the anti-globalization movement. Human

Organization 64(1): 4–15.

Mohan, G., and K. Stokke. 2000. Participatory development and

empowerment: The dangers of localism. Third World Quarterly

21(2): 247–268.

Murray, D.L., L.T. Raynolds, and P.L. Taylor. 2006. The future of

fair trade coffee: Dilemmas facing Latin America’s small-scale

producers. Development in Practice 16(2): 179–192.

Nasser, R., F. Barghouti, and J. Mousa. 2010. Feminist attitudes and

praxis among Palestinian women activists. Feminist Formations

22(3): 146–175.

Olmstead, J.C. 2008. Post-Oslo Palestinian (un)employment: A

gender, class, and age-cohort analysis. The Economics of Peace

and Security Journal 3(2): 33–38.

Paul, E. 2005. Evaluating fair trade as a development project:

Methodological considerations. Development in Practice 15(2):

134–150.

Peteet, J. 1997. Icons and militants: Mothering in the danger zone.

Signs 23(1): 103–129.

Pirotte, G., G. Pleyers, and M. Poncelet. 2006. Fair-trade coffee in

Nicaragua and Tanzania: A comparison. Development in

Practice 16(5): 441–451.

Rabaia, Y., R. Giacaman, and V. Nguyen-Gillham. 2010. Violence

and adolescent mental health in the occupied Palestinian

territory: A contextual approach. Asia-Pacific Journal of Public

Health 22(3): 216S–221S.

Raynolds, L.T. 2000. Re-embedding global agriculture: The interna-

tional organic and fair trade movements. Agriculture and Human

Values 17: 297–309.

Raynolds, L.T. 2002. Consumer/producer links in fair trade coffee

networks. Sociologica Ruralis 42(4): 404–424.

Raynolds, L.T., and M.A. Long. 2007. Fair/alternative trade: Histor-

ical and empirical dimensions. In Fair Trade: The challenges of

transforming globalization, ed. L.T. Raynolds, D.L. Murray, and

J. Wilkinson, 15–32. New York: Routledge.

Rought-Brooks, H., S. Duaibis, and S. Hussein. 2010. Palestinian

women: Caught in the cross fire between occupation and

patriarchy. Feminist Formations 22(3): 124–145.

Sa’ar, A. 2006. Feminine strength: Reflections on power and gender

in Israeli-Palestinian culture. Anthropological Quarterly 79(3):

397–430.

Shalhoub-Kevorkian, N. 2004. The hidden casualties of war: Pales-

tinian women and the second Intifada. Indigenous Peoples’

Journal of Law, Culture & Resistance 1(1): 67–82.

Shalhoub-Kevorkian, N. 2005. Voice therapy for women aligned with

political prisoners: A case study of trauma among Palestinian

women in the second Intifada. Social Service Review 79(2):

322–343.

Sholkamy, H. 2010. Power, politics, and development in the Arab

context: Or how can rearing chicks change patriarchy? Devel-

opment 53(2): 254–258.

Shreck, A. 2005. Resistance, redistribution, and power in the fair

trade banana initiative. Agriculture and Human Values 22(1):

17–29.

United Nations. 2010. Protection of civilians, 19–25 May 2010.

Office for the Coordination of Humanitarian Affairs, occupied

Palestinian territory. http://www.ochaopt.org/documents/ocha_

opt_protection_of_civilians_weekly_report_2010_5_27_english.

pdf. Accessed 15 June 2011.

United Nations. 2011. Protection of Civilians, 18–24 May 2011.

Office for the Coordination of Humanitarian Affairs, occupied

Palestinian territory. http://www.ochaopt.org/documents/ocha_

opt_protection_of_civilians_weekly_report_2011_5_27_english.

pdf. Accessed 15 Jun 2011.

Vargas-Cetina, G. 2005. Anthropology and cooperatives: From the

community paradigm to the ephemeral association in Chipas.

Mexico. Critique of Anthropology 25(3): 229–251.

Vasquez-Leon, M. 2010. Free markets and fair trade, collective

livelihood struggles, and the cooperative model: Two case

studies from Paraguay. Latin American Perspectives 37(6):

53–73.

Wilkinson, J. 2007. Fair trade: Dynamic and dilemmas of a market

oriented global social movement. Journal of Consumer Policy

30(3): 219–239.

Author Biographies

Jess Bonnan-White PhD, is currently a Visiting Assistant Professor

of Anthropology in the School of Social and Behavioral Sciences at

The Richard Stockton College of New Jersey. Previously, she held the

position of Assistant Professor in the Department of Sociology and

Anthropology at Western Illinois University. She teaches and

conducts research in the fields of physical and cultural anthropology.

Her research in cultural anthropology focuses on the impact of

economic development programs on communities—particularly

women’s cooperatives in the Palestinian Territories. She finished a

post-graduate certificate in Conflict and Peace Studies from the

University of North Carolina-Greensboro in 2011 and is interested in

understanding how members of economic cooperatives individually

perceive international aid programs in conflict areas (often introduced

Of couscous and occupation 349

123

Page 14: Of couscous and occupation: a case study of women’s motivations to join and participate in Palestinian fair trade cooperatives

as part of ‘‘empowerment’’ or ‘‘peace-building’’ initiatives), how

women negotiate their roles in the home and in the labor force, and

what makes development programs maintain successful activity.

Andrea ‘‘Drea’’ Hightower is a native of Tempe, Arizona who

joined the San Francisco-based Global Exchange organization in

2007. She is the Director of the Middle East Program as well as Co-

Director of the Cuba Program of Reality Tours, and has guest-lectured

at San Francisco and Chicago Green Festivals, The University of San

Francisco, and San Francisco State University in the areas of

Globalization and Human Rights in El Salvador, as well as the

Borderlands of US and Mexico. She also speaks regularly on

challenges to the US Travel Ban to Cuba.

Ameena Issa is a Sponsorship Assistant employed with an interna-

tional non-governmental organization based out of Jerusalem, the

West Bank, and Gaza. In 2007, she received her BA in English

Methodology from An-Najah Univeristy in Nablus. Issa has worked

with number of organizations in the oPt, including as a Coordinator of

Women’s Programs, a Capacity Building Specialist, and as a

translator.

350 J. Bonnan-White et al.

123