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IPBAT•A•GLANCE
Fast Facts ThomasNet’s Industrial Purchasing Barometer (IPB) arms industrial companies with insights about industrial buyers to help them understand the needs of these buyers and grow their businesses.
How can you communicate to engineers/technical buyers that you have the capabilities to help them meet or exceed their job goals?Build a robust website, complete with downloadable CAD drawings and detailed technical information.
ThomasNet has helped thousands of companies just like yours to create an online marketing strategy and website, including downloadable CAD functionality, that meet the needs of industrial buyers. We can help you too.
Visit us at: promoteyourbusiness.thomasnet.comEmail us at [email protected] Call us at: 866.585.1191
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1PRIMARY
SECONDARYTERTIARY
Developing new product designs.
Finding new markets/applications for their products.
Improving current product/service quality and features.
Improving time to market for new products and meeting project deadlines.
Reducing costs of product components/materials.
Improving product performance. Finding fornew suppliers.
JOB GOALS OF TECHNICAL BUYERS/ENGINEERS:
35%Technical Papers
44%Product/Industry News
37%Searchable Product Information
Information Engineers/Technical Buyers look for on Company Websites
53%
Half of all Engineers/Technical buyers who rely on CAD files/Technical drawings need them to be downloadable
“I use 3D CAD models whenever I can.”
Job priorities for technical buyers and engineers
Source: Job priorities for technical buyers and engineers • IPB October 2011
of Engineers/Technical Buyers rely on Supplier Websites to determine if a company can help them accomplish their goals
