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october • november • december • january • february • march • april • may • june • july • august • september
Quarterly Report 2013
You should be a CTA (Certified Tourism Ambassador)!
The Stockton Tourism Ambassador Program is off and running! This is a multi-faceted program that serves to increase tourism by inspiring front-line employees and volunteers to turn every visitor encounter into a positive experience. When visitors have a positive experience they are more likely to return in the future and also share their experience with others. Everyone benefits – the visitor, the industry, the local economy, and most importantly, the front-line worker.
Everyone is highly encouraged to take one of our monthly certification classes and send members of their staff, co-workers, and friends to do the same!
CTA is a nationally recognized designation. Learn more at stocktonambassadors.com or by calling 209.938.1555.
You’re a Star
2014 Visit Stockton Guide
We’re excited to announce that we have taken the 2014 Visit Stockton Guide in-house and will be handling everything from design to ad sales. We’ve created a new smaller sized guide that will allow us to absorb the guide and mini guide that are currently produced into one publication. This change in publication size also allows us to increase the distribution:
40,000 full-color copies of the 2014 Visit Stockton guide will be distributed all over Stockton and neighboring areas, as well as taken to tradeshows around the country, mailed to visitors all over the world upon request, distributed at various Stockton events/festivals/venues, and more! The guide will also be available online with an annual average of 18,000 impressions.
The deadline for ad space was October 25, but you can still get in the guide if you hurry and contact Heather Duffett at [email protected] or 209.938.1553 by Tuesday, November 12.
Open House & Ribbon Cutting
Save the Date!
We would like to extend our profound gratitude to everyone who was able to make it to our open house and ribbon cutting with the Downtown Stockton Alliance! Your continued support and enthusiasm for our work in the city is truly appreciated.
Our annual holiday gathering will be at the Haggin Museum on Tuesday, December 10th from 5:30pm to 7:30pm.
Stockton Restaurant Week has moved! Stockton will now be participating in California Restaurant Month, which is held in January to encourage people to dine out during a traditionally slower month for restaurants. Stockton Restaurant Week will now be held January 17-26, 2014!
Stockton Restaurant Week will give all local foodies and families an opportunity to enjoy unique fixed-price menus from many participating restaurants throughout Stockton. Stockton Restaurant Week was created to allow everyone the opportunity to dine at Stockton’s best eateries at a price that won’t break the budget. Learn more at stocktonrestaurantweek.com!
We have been stocking up on Stockton Swag! Our Stockton t-shirts, coffee mugs, tumblers, cell phone holders, pens, and more are a great way to show your Stockton pride! We sold tons of coffee mugs and t-shirts, which depict all of the various nicknames that our city has had throughout the years, at Stockton Pride and Stockton is Magnificent. If you’re ready to show your Stockton pride, stop by our office anytime to pick up your favorite swag or call 209.938.1555. Be on the lookout for our new online store – coming soon!
Website Stats | celebratestockton.com Current Events
Ads & Publications
Marketing Campaign
July Visitors: 27,82320.93% down from 35,187 in July 2012July Page Views: 80,13413.55% down from 92,691 in July 2012August Visitors: 14,26252.43% down from 29,984 in August 2012August Page Views: 42,55848.61% down from 82,817 in August 2012September Visitors: 8,86973.71% down from 33,737 in September 2012September Page Views: 28,20866.44% down from 84,055 in September 2012
Total Site Visits for July-September 2013: 50,954 48.48% down from 98,908 in July-September 2012
Summer 2013 Visitors: 5,288Summer 2013 Page Views: 5,744June 21-September 21, 2013
Sports print ads:Association News/Sports Travel, Sports Planning Guide, US Sports CongressMeeting Incentive print ads:Association News/Sports Travel, CalSAEStockton Certified Tourism Ambassador print ads:Central Valley Business Journal, Port O Call, SJ LifestylesGeneral celebratestockton.com print ads:Association News/Sports Travel, Central Valley Business Journal, The Pacifican, SJ Magazine, Stockton Civic Theatre, Stockton Pops, Stockton Symphony, Via MagazineStockton Beer Week print ads:Big Monkey Publications, Central Valley Business Journal, Port O Call, The Record (Lens), SJ LifestylesSummer in Stockton print ads:SJ MagazineStockton t-shirt print ads:Port O CallOnline Ads:CalSAE Newsletter, The Executive, Facebook, Google, Recordnet.com
summerinstockton.com
2013 Sports Grants Awarded (to date)
February / CIF Sac-Joaquin Section WrestlingApril / USANKF National Qualifier KarateMay / West Coast Conference, California Collegiate Athletic Association Baseball, CA Baton Twirling State Championships,California Collegiate Athletic Association Softball, Stockton Pro-Am Racquetball Tournament, Future Pro TourJune / Future Pro Tour, NorCal 12 & Under Tennis SectionalsJuly / Greater San Joaquin Softball Association- National TournamentAugust / American Junior Golf AssociationSeptember / Volleyball Classic, Pacific High School Invitational Cross Country, California State Horseshoe Pitching ChampionshipsOctober / Future Pro Tour, Ladies Pro Racquetball Tournament, Pacific Invitational Golf TournamentDecember / Stockton Colts Hockey TournamentYear-Long / Grapettes Softball, Runnin’ Rebels Gold Softball Sports Grants to Date: $103,814.00
Upcoming Stockton Sports Events
Pacific Invitational Golf Tournament October 31 - November 2MPSF Water Polo Conference ChampionshipsNovember 29 - December 1Softball Tournaments Every Weekend through end of November
Sports Events Bids & Potential Bids
2014US Figure Skating Skate America2015 to 2018Amgen Tour of California, National Collegiate Athletic Association Championships (various sports), USA BMX National Event, US Figure Skating Regional Championships, US Rowing Masters Head Nationals
Attended:DMAI - July 15-17WACVB CEO Forum - August 7-9Connect - August 22-24S.P.O.R.T.S. - September 8-12WACVB Annual Conference - September 18-20NASC Market Segment Meeting - October 6-8USOC SportsLink - October 9-10Upcoming:Rejuvenate - October 28-30TEAMS - November 4-7CTA Summit - December 3-5Seasonal Spectacular - December 11US Sports Congress - December 9-12
Tradeshows/Conferences
Upcoming Stockton Meeting Events
Living Proof Live with Beth Moore / June 5-7, 2014 This event is a Christian conference held in 10-12 cities annually across the nation. 99% of the attendees are 35-55 year old women. Most attendees will travel by cars and buses. Expected attendance for this citywide event is 6000.
Recently Sponsored Sports Events
By the Numbers
ASA Western Regionals759 Room Nights
Total Economic Impact:
$517,846
11 leads received / 5 pending / 6 turned down Attended the USTA Baton Twirling Nationals in Daytona Beach, Florida to promote Stockton as the site for next year’s competition. Attended the Connect Tradeshow. This show has a majority of Association meeting planners – we held 25 appointments. Conducted a FAM October 10 & 11. We had meeting planners from UC Davis, California Trucking Association, and Contractors State License Board. We toured Stockton and our hotels, concluding the FAM with a Sip and Paint evening event at French 25.
Meetings Update
George Kaplanis President, Hilton Stockton
Karri RivardVice President, Holiday Inn Express
Katie GreenTreasurer, Marriott Properties
John Cammack Immediate Past President, Attorney
Sam Patel Red Roof Inn
Stephen Sherman Retired Businessman
Susan Obert Haggin Museum
Ex Officio, Kathy Miller Councilmember, City of Stockton
Board of Directors
Letter from the CEO
Wes Rhea CEOe. [email protected]. 209.938.1551
Monica SlingermanBusiness Developmente. [email protected]. 209.938.1552
Tim PasiszSports Developmente. [email protected]. 209.938.1556
Heather Duffett Marketing & Graphic Designe. [email protected]. 209.938.1553
Megan Peterson Office Manager & CTA Program Coordinator e. [email protected]. 209.938.1555
Contact Us!
blog @ ourstockton.com
@stockton_ca
/celebratestockton
@stockton_ca
/stocktonca
Fall has arrived and another summer season is in the books. It was a good summer, with various new groups and sporting events in the market. While occupancy was off a bit year over year, room rates are creeping up, and overall revenue is up about 4% from last year. Additionally, as of September, hotel occupancy is up over 6% from last year. Word is that fall and winter are looking good so far, and 2014 will bring even more new groups and sporting event to town. We have settled in well to our new Downtown Stockton location in the historic B&M Building. The floor above us is now occupied by the Downtown Stockton Alliance and the bottom floor should be ready for occupancy soon. The location and partnership are a good fit for the SCVB and for Stockton. Thank you to all who were able to attend our open house and ribbon cutting on October 17th. We had a great crowd with tons of positive energy and excitement. We hope you will be able to join us at our annual holiday gathering at the Haggin Museum on Tuesday, December 10th from 5:30pm to 7:30pm. Our team always welcomes your input, feedback, and participation in the marketing and promotion of Stockton. If you have any ideas, questions, or comments about our efforts, please do not hesitate to reach out to us. Things are looking up in Stockton and we are hearing more and more positive feedback about our great city. If you would like to take your team’s positive energy to another level, be sure to sign them up for our Stockton Tourism Ambassador Program. We have had a great response to the program and everyone who receives the certification leaves with a stronger set of tools and resources to better serve our visitors. We wish you a productive and prosperous quarter ahead!
Wes RheaCEO
October 10.23.13 / 3:30pm @Visit Stockton
Nov./Dec. TBD
January 1.16.14 / 3:30pm @Visit Stockton
Board of Directors Meetings
Come see us at our new location! 125 Bridge Place
