Upload
samuru
View
35
Download
0
Tags:
Embed Size (px)
DESCRIPTION
October 9,2012. Charting the Course : How do you manage an effective advocacy campaign and steer clear of prohibited lobbying and political activities?. Susan Reinhard, PhD, RN, FAAN Senior Vice President & Director, AARP Public Policy Institute; Chief Strategist, Center to Champion - PowerPoint PPT Presentation
Citation preview
Charting the Course : How do you manage an effective advocacy campaign and steer clear of prohibited lobbying and political activities?
October 9,2012
Susan Reinhard, PhD, RN, FAANSenior Vice President & Director, AARP Public Policy Institute; Chief Strategist, Center to Champion Nursing in America
www.campaignforaction.org/webinars
Campaign for Action Pillars
Advancing Education Transformation
Removing Barriers to Practice and Care
Nursing Leadership
DATA
Interprofessional Collaboration
Diversity
www.campaingforaction.org
Community
AARP and Advocacy
• Campaign is coordinated through the Center to Champion Nursing in America, an initiative of AARP, the AARP Foundation, and RWJF– AARP by itself is able to fully engage in policy and advocacy such
as: • CMS - Graduate Nurse Education Demonstration (GNE)• AARP State Office Support
Susan B. Hassmiller, PhD, RN, FAAN,RWJF Senior Advisor for Nursing andDirector, Future of Nursing: Campaign for Action
Engaging Lawmakers
Lawmakers benefit when you:• Tell them about health and health
care concerns in their states and districts
• Share your solutions• Show how nurses can expand
access, improve quality and contain costs
We need to build relationships!
But RWJF cannot provide funds or resources to
Engage in direct or grassroots lobbying activities
Political campaign intervention
Kristen Gurdin, RWJF legal counsel
Charting the Course: Managing Effective Advocacy and Steering Clear
of Prohibited ActivitiesKristen Gurdin, Counsel Robert Wood Johnson Foundation
ACs Campaign for Action Rules
• ACs are free to engage in direct lobbying, grassroots lobbying and political campaign activity without RWJF/CCNA funds and resources.
Requirements for all ACs If ACs and their members plan to lobby or conduct political activities in a coordinated way, they must:
1. Provide advance notice to ensure proper coordination of activities
2. Include a disclaimer
3. Avoid using RWJF or CCNA funds, products, or names
Requirements for RWJF/CCNA funds/resources
• No direct lobbying
• No grassroots lobbying
• No political campaign intervention
• No description of such activities in the Campaign for Action community unless appropriate clarifications are used
Why Do We Care?
2 Flavors of Charities - subject to different rules:
Public Charities
Private Foundations
Where are the lines?
1. DIRECT LOBBYING2. GRASSROOTS LOBBYING3. POLITICAL ACTIVITIES
DIRECT LOBBYING
1. DIRECT COMMUNICATION WITH LEGISLATOR/GOVT. OFFICIAL
2. REFERS TO LEGISLATION3. REFLECTS A VIEW ON LEGISLATION
GRASSROOTS LOBBYING1. COMMUNICATE WITH GENERAL PUBLIC2. REFER TO LEGISLATION3. REFLECT A VIEW4. TELL THE PUBLIC WHAT TO DO
( A CALL TO ACTION)
CALL TO ACTION
1.Ask audience to contact the legislator.
2.Provide contact information for legislator.
3.Provide a vehicle for contacting the legislator (form email, petition).
4.Identify legislator as supporting, opposing, being undecided or on the voting committee.
5.Identify the audience’s legislative representative.
Examples• Call to Action on AC Letterhead• AC Event with elected officials in
audience• AC guide on voting records• AC petition campaign• AC legislative testimony• AC technical assistance with bill
drafting
3 Exceptions
1. Refer to a ballot initiative and reflect a view.2. Pay for a mass media ad within 2 weeks of
a vote that:(1) reflects a view on the legislation
and (2) either refers to legislation or
encourages the public to communicate with legislators on the subject of the legislation.
3. Use nonlobbying materials for grassroots lobbying within 6 months of creation.
Can We Do It? 4 Key Questions
• Audience? Who are we trying to reach? • Topic? What is discussed? • Message? What is the ask or takeaway? • Means? How will we deliver the
message?
Advocacy Tools for Engaging Policymakers
1.Educational Meetings/Discussions on Broad Social Issues
2.Regulations & Regulatory Bodies3.Site Visits & Case Studies4.Enforcement of Existing Laws5.Invited Technical Assistance6.Nonpartisan Research & Analysis7.Jointly-Funded Programs with
Governmental Bodies
NONPARTISAN RESEARCH & ANALYSIS
1. Discussion that allows audience to form an independent opinion.
2. Broadly distributed.
3. No direct calls to action.
Toolkit Examples:Nonpartisan Research
No Calls to Action
REQUESTS FROM POLICYMAKERS
1. A written request from a governmental body.
2. Predates assistance.
3. Specifies assistance required.
4. Responses distributed to entire body.
Non-Legislative Asks
Advocacy Tools for Engaging the Public
1. Earned Media & Op-Eds
2. Messages Without a Call to Action or Without References to Legislation
3. Community Education
4. Stakeholder Convening
Op-Eds
Reporting on AC progress
Political Activities
• Endorsing political parties, candidates or platforms;
• Advising political candidates on platform design• Issuing or distributing statements that favor or
disparage a particular candidate• Allowing a candidate or political organization to
use AC materials• Inviting candidates to speak at AC functions • Conducting voter education activities that favor a
candidate or are focused on AC issues• Linking to candidate web sites in AC
communications
Questions?
Online Now!
Visit us on the Webhttp://campaignforaction.org
Follow us on twitterhttp://twitter.com/championnursing
Join us on Facebookhttp://www.facebook.com/championnursing