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October 6, 2009 Lawrence Hall of Science
Using Social Media Networks to Engage Your Audience and Build
Community
Presented by:Frank KusiakNicole Medina
October 6, 2009 Lawrence Hall of Science
Topics Covered• What are social media networks?
• Why is it important?
• How is the Lawrence Hall of Science using social media?
• How can I best use social media for my organization?
October 6, 2009 Lawrence Hall of Science
What is a Social Media Network?
October 6, 2009 Lawrence Hall of Science
Online Communities
October 6, 2009 Lawrence Hall of Science
Why Care?• Low Cost• Customizable• Portable: #lhssocial• Personal and
Professional Development
• 2 Way Communication
October 6, 2009 Lawrence Hall of Science
Lawrence Hall of Science Social Media Sites
• Facebook http://www.facebook.com/pages/Berkeley-CA/Lawrence-Hall-of-Science/
7700759285
• Twitter http://www.twitter.com/berkeleyscience
• Myspace http://www.myspace.com/lawrencehallofscience
• Flickr http://www.flickr.com/groups/lawrencehall/
• YouTube http://www.youtube.com/user/lawrencehallscience
October 6, 2009 Lawrence Hall of Science
Lawrence Hall of Science Affiliated Social Media Sites
• LHSstargazing http://twitter.com/lhsstargazing• Geek Out http://twitter.com/berkeleygeek• LHSeducation http://twitter.com/lhseducation• DiscoveryCorner http://twitter.com/DiscoveryCorner• ScienceView http://twitter.com/scienceview
October 6, 2009 Lawrence Hall of Science
LHS Facebook
http://www.facebook.com/home.php#/pages/Berkeley-CA/Lawrence-Hall-of-Science/7700759285?ref=ts
October 6, 2009 Lawrence Hall of Science
LHS FacebookGoals of the LHS Facebook:• Update fans about Hall events• Provide fans more information about
hall workshops, classes, camps and education resources
• Provide an online venue for discussions about current science research and issues
• Create a community for fans of LHS and of science
October 6, 2009 Lawrence Hall of Science
LHS Facebook: User Statistics
October 6, 2009 Lawrence Hall of Science
LHS Facebook: User Interaction Statistics
October 6, 2009 Lawrence Hall of Science
LHS Facebook: Examples of Fan InteractionsExample 1: Fan Mail
Example 2: Fan Mail
October 6, 2009 Lawrence Hall of Science
LHS Facebook: Examples of Fan InteractionsExample 3: Online community discussing science events
Example 4: Direct Questions
October 6, 2009 Lawrence Hall of Science
LHS Twitter
http://twitter.com/berkeleyscience
October 6, 2009 Lawrence Hall of Science
LHS TwitterGoals of the LHS Twitter• Update fans about Hall events• Provide fans more information about
hall workshops, classes, camps and education resources
• Provide an online venue for discussions about current science research and issues
• Create a community for fans of LHS and of science
October 6, 2009 Lawrence Hall of Science
LHS Twitter• 205 followers
• 79 “Tweets”
• Active since
July 31, 2009
October 6, 2009 Lawrence Hall of Science
LHS Twitter: Examples of User Interactions
Example 1: Re-tweeting (RT)
Example 2: Replying to a Tweet
Example 3: Fan mail/mentions
October 6, 2009 Lawrence Hall of Science
Determining the Best Social Media Network
For Your Group• There are many social media platforms to
choose from. Each one has its own unique benefits.
October 6, 2009 Lawrence Hall of Science
Determining the Best Social Media Network
For Your GroupTwitter
• Best for posting brief updates,
news articles, links to resources, networking with other organizations
October 6, 2009 Lawrence Hall of Science
Determining the Best Social Media Network
For Your GroupFacebook
• Best for posting brief updates,
news articles, links to resources
• Facebook “pages” have many optional features, such as discussion boards, review features that make receiving feed back and thread conversations easy to manage
October 6, 2009 Lawrence Hall of Science
Determining the Best Social Media Network
For Your GroupNing• Ning is a customizable social network.• Users can have their own profile
specific to that network.
• Example Nings:
Classroom 2.0
Planet FOSS Trials
October 6, 2009 Lawrence Hall of Science
Determining the Best Social Media Network
For Your GroupNing
• Best for bulletin board type discussions with multiple topics, unique personal profiles and blogs specific to your network
October 6, 2009 Lawrence Hall of Science
Example Ning: Planet FOSS Trialshttp://planetfoss.ning.com/
October 6, 2009 Lawrence Hall of Science
Determining the Best Social Media Network
For Your GroupYammer
• An intra-organizational Twitter
Myspace
• Other social media platforms are recommended over Myspace.
October 6, 2009 Lawrence Hall of Science
LHS Social Media Branding• LHS groups are encouraged to utilize
social media networks for their organizations
• In order to ensure the quality of social media affiliated, LHS has developed guidelines for new networks.
October 6, 2009 Lawrence Hall of Science
LHS Social Media GuidelinesRole of the LHS Social Network
Guidelines• Help creators define the purpose of the
network• Create a consistent look and feel of LHS
social media sites• Ensure that the Hall can keep track of all
affiliated networks• Ensure continuity
October 6, 2009 Lawrence Hall of Science
LHS Social Media Guidelines• Social Media Guides for new LHS social
media are on the server
• Programs/HallInfo/Styleguides_LHS/LHSSocialNetworkGuidelines2009.doc
October 6, 2009 Lawrence Hall of Science
LHS Social Media Guidelines• Social Media Guides for new LHS
social media are on the server
• Programs/HallInfo/Styleguides_LHS/LHSSocialNetworkGuidelines2009.doc
• Completed form should be emailed to [email protected]
Social Media Tools• Tweetdeck
• WeFollow.com/Twitter Search
• Tweetstats.com
• Friendfeed.com
• Firefox Add-Ons
• Flock
October 6, 2009 Lawrence Hall of Science
Questions?
