October 09 Energy)

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ANTENNAETREND REPORTOCTOBER 2009

Contents

October 2009Issue Thirty Three

P.04-07 Portable power

P.08-11 Sel-powered

P.12-13 Efciency

P.14-18 Recharging

P.19-22 Home and away

ENERgy

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The Antennae Trends team at NewEdge +The Brewery carries out research in newdesign trends, ideas and creative thinking

- rom global product innovation through tochanging consumer liestyles.

With manuacturers, governments, andconsumers demanding more sustainableenergy, with greater efciency we are seeing achange in the products and services that weuse, and how we use them.

I youd like to know more about our trendsresearch, our consultancy, or i you would liketo comment on anything you have read in thisissue, please email The Antennae team:

[email protected]


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We are ast approaching a undamental shit in the

creation, supply, delivery and usage o energy. The

uture will be powered by alternative energy and

cleaner ossil uels. Could we be at the beginning

o the end o the age o oil?

In the 1970s the Saudi Oil Minister, Sheikh Zaki

Yamani, said The Stone Age did not end because

the world ran out o stone. Nor will the oil age end

because we have run out o oil. It will end when

consumers reuse to pay the inlated oil prices, anddevelop substitutes instead.

Oil is currently priced at close to $70 a barrel,

seven times the price o a decade ago. However,

as a result o this and the coincidental economic

downturn, global oil demand has been three

million barrels a day lower in the second quarter o

this year in comparison to early 2008.

Governments around the world are beginning to

prepare or a low carbon uture. In July the UK

government pledged a 20 per cent increase to 3.2

billion or improving energy eiciency in homes.They have also proposed a inancial incentive or

buying low carbon cars ater 2011 that produce

less than 75g CO2/km. Such incentives are likely

to greatly increase the desirability and popularity

o carbon riendly cars, sending a signal to car

manuacturers to invest more heavily into their

innovation and energy eiciency programs.

Energy companies are already preparing or

the uture, increasing production o natural gas,

investing in renewables such as sustainable

biouels, and researching ways to capture CO2

and store it saely underground.

The UK has an ambition to provide 40 per cent oelectricity by 2020 rom low-carbon sources, most

o which will have to come rom renewables.

By the middle o the century renewable sources will

provide nearly 30 per cent o the worlds energy.

While technology will give society greater energy

choices, it remains unclear whether people are

willing to become better users o energy. Inluencing

consumer behavior may prove toughest o all.

The push to create a new energy system will

provide new business opportunities or companies,and will develop a new industry. We can expect to

see energy technologies drive innovation across

sectors or the oreseeable uture.

The path to a low carbon utureThe push to create a new world o energy

AboveA new energy uture could

be on the horizon


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The introduction o smart shelving and packaging

will eventually change the brand experience at

the First Moment o Truth, and as a result brands

and designers will need to think about product

packaging in a more holistic way.

Plastic Logics lexible electronic greyscale display,

Sonys ull color OLED display ilm prototype, and

Siemens ultra-thin displays oer opportunities

or distinctive labelling and graphics. These

technological developments will allow text and

images to be applied to anything rom milk cartons

to cereal boxes. Although the cost is relatively

high, with each display costing in the region o 30

cents, as the technology becomes popular we can

expect to see this price all.

In the near uture we can expect to see supermarket

aisles resemble Piccadilly Circus, with digital

advertising to grab consumers attention and

better inorm them o the products attributes.

Digital shel tagging is already in operation andZBD, an e-paper retail specialist, have already

installed their system into a hundred stores, with

23 retailers located across 7 countries within

Europe and the US. The connected displays can

all be updated simultaneously saving cost and

manpower, as well as empowering retailers with

the ability to change product related inormation

anywhere, anytime including logos, competitor

pricing and price changes.

Advertisements already permeate many aspects

o our lives, with brands becoming increasingly

aware o the beneits o digital advertising online

or imbedded into the digital products we own. This

knowledge can be transerred into uture pack

designs.

Designers and manuacturers need to analyze the

best way to use the new technology to pull the

consumer in, either at point o purchase or when

they get the product home.

As well as increasing brand awareness electronic

labelling could allow the consumer to have more

control over how they access label inormation.

Many consumers currently have diiculty in reading

the labelling which either identiies the contentor instructions. Consumers increasingly demand

greater inormation on pack as do government

regulations, and e-packaging could resolve the

issues related to over-cluttering on pack.

e-packagingDigital inotainment is changing how we make our purchasing decisions

AboveShel tagging rom ZBD

www.zbdsolutions.com

Following page - topWireless shel tag

www.zbdsolutions.com

Following page -middle and bottom

Esquires limited editione-paper cover and advert


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Moreover, it allows you to customize each and

every product, which its with the current trend in

packaging towards shorter print runs. Like the shel

tags, each pack could be updated in store to relect

sales deals or the latest brand communications.

The pack could even have a level o intelligence

whereby it responds to changes in the product or

environment communicating the product history or

condition to the consumer. In the ood industry this

could be o great beneit where a use by date is

ineicient in inorming the user whether the pack

has been exposed to the wrong temperature or

too long.

The retail environment is just one environment

where e-paper will prove successul. Earlier this

year we saw the 75th anniversary issue o Esquire

eature an e-ink cover or 100,000 limited editions.It was made possible by the development o a

battery small enough to be embedded into the

magazine cover that kept the display on or at least

90 days. The high cost o this display was paid or in

part by running a double page e-ink advertisement

on the back o the magazine eaturing the new

Ford Flex crossover vehicle.

E-paper may also be integrated into payment

cards producing a password or one time usage

that can be used to prove the presence o the card

during online purchases or online banking, helping

to improve banking security.

The many applications or e-paper result in a

market orecast o $131 million in 2010 rising to

$7.45 billion in 2020. Shel-edge displays represent

the biggest opportunity or the paper-like display

business in the next ew years, generating a

projected $1.2 billion in annual revenues by 2011.

The global smart packaging market is expected to

grow to $4.8 billion in 2011 and reach $14.1 billion

in 2013.

Each e-paper display requires a low voltage chargerom an ultra thin battery, and this will prove to be

the biggest growth area in portable power in the

next ew years.

We are approaching a uture where e-paper plays

an active role in adding unctionality to the product

itsel, or to aspects o product consumption,

convenience or security. Printed electronics will

provide added value to enable companies to

enhance their brands, and the user experience.

Brands, designers, and manuacturers will have

to work closely together to ensure that the newtechnology is integrated in a seamless way that

meets the changing needs o the consumer and

the retail environment.


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What would our world be without the disposable

AA battery? The battery, in all its orms, gives

lie to a huge number o everyday products -

rom cameras and watches to remote controls

and laptops. This has made it one o the largest

industries in the world, generating almost $50

billion a year in worldwide sales. But the industry

is on the verge o huge innovations that could not

only revolutionize batteries, but also the products

that use them.

With a large trend in consumer electronics

or miniaturization and portability, it was only

natural that their power source would ollow

suit. New research into the manuacture o

lithium-ion batteries has resulted in a radical new

development. Most lithium-ion batteries are made

rom lithium and cobalt, but by using lithium iron

phosphate instead, a number o advantages have

been discovered.

Firstly, lithium iron phosphate batteries charge up

to eighteen times aster than standard lithium-ionones. Secondly, the new prototype batteries dont

lose their capacity to charge in the same way that

standard lithium-ion batteries do. Both o these

eatures mean that batteries made o lithium and

cobalt could be smaller, lighter and have the ability

to charge at an incredibly quick rate.

Some o the products that would be most

interested in integrating this technology would

include laptops and mobile phones. The ability

to charge a phone in less than 10 minutes, rom

empty, would be a unique selling point that would

appeal to a majority o consumers.

Also, this development doesnt require a massive

change to current manuacturing processes.

Experts working on the new, innovative batteries

predict that they will be ready to market it within

2 or 3 years. We could soon be seeing ultra thin

iPods, not much bigger than a credit card, with the

ability to charge within a couple o minutes.

Although a lot less likely to be in commercial

development anytime soon, the nuclear battery

could still be a reality. Despite being used or

years in many military and aerospace applications,

nuclear batteries have always been ar too largeor commercial use. Recent innovations have

reduced this size down to a standard penny-sized

battery, with the hope o applying the technology

commercially.

Smaller, aster, strongerNew battery innovations are set to change consumer products orever

AboveLithium iron phosphate

batteries could soon replacestandard Lithium-ion batteries


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TopAdvances in making batteriesmore ecologically riendly

are vital

BottomWind Up Battery

The main advantage o using nuclear technologyin batteries is that their charge can last or an

incredibly long amount o time, years or even

decades. However, the huge drawback is the

negative consumer reaction to nuclear energy,

especially i it was integrated into products that

had such close proximity to them.

The development o NanoEnergy has also given

rise to the possibility o batteries that could be

charged quickly, yet could be thinner than a sheet

o paper. The developer o the technology, FET,

believes that the best application o the technology

would be in micro power devices such as RFID

tags and wireless sensor networks. The lexible

nature o the technology means that the batteries

can also be subtly engineered into various organic

shapes and orms, making them ideal or medical

devices and wearable health monitoring systems.

The battery technology has already been sold

commercially in small volumes, so we should

expect to see its application in numerous innovative

products in the near uture. As well as being

highly eicient and innovative, the NanoEnergy

technology also has a lower environmental impactthan existing battery technologies.

The environmental impact o batteries is

something that has been addressed in ways other

than reducing the physical ootprint or changing

materials. Ceramatec, based in Salt Lake City,

believes it has developed a breakthrough battery

or storing solar energy, making it saer and more

convenient.

With current battery storage o solar energy too

volatile or consumers to keep in their household,the new development by Ceramatec has generated

considerable interest, as many governments

continue to encourage households to generate

their own power. The company believes that the

rerigerator-sized battery will never exceed 90C,

and will cost no more than $2,000 important

attributes in getting government approval and

gaining access to consumers homes.

A slightly more adventurous concept is the Wind

Up Battery. Although very blue-sky in nature, the

Wind Up Battery is an interesting idea providing

consumers globally with a constantly accessibleenergy source in a conventional ormat. The extra

manuacturing elements could make the concept

expensive and perhaps out o reach or those who

need this technology the most.

The current innovations in the battery industryare centered around limitations o the current

technology. The key to getting the new technology

in the marketplace is partnering it with a suitable

piece o design, which makes best use o its

beneits. We can expect various new innovations in

consumer electronics, with smaller, thinner proiles

due to the use o cutting edge battery design.


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Following on rom last August 2008s issue

o Antennae Environmental Change Through

Design eco-riendly powering solutions have

grown in popularity. Last year we identiied the

newly launched eco-riendly London nightclub

Suya which is powered by clubbers dancing. The

technology o piezoelectricity (in which materials

rub together to create a charge) has ound more

applications outside o eco spaces.

At the Sainsburys store in Gloucester, UK, kinetic

plates were embedded into the road earlier this

year, which are pushed down every time a vehicle

passes over them. The plates are able to produce

30kw o green energy an hour enough to power

the stores checkouts. Such a system helps to

reduce the carbon ootprint o the store.

In the uture we can expect a similar system to be

used in places like motorway slip roads to light the

national road system.

As well as our roads generating power we arelikely to see walkways that generate power too.

Pavegen are power generating paving slabs that

can be set into public walkways to generate as

much as 2.1 watts o electricity per hour rom the

ootsteps o pedestrians. It converts the kinetic

energy produced rom the ootall as every time

a rubber Pavegen stone is stepped on it bends,

producing kinetic energy that is either stored within

lithium polymer batteries or distributed to nearby

lights, inormation displays, and much more. They

are currently being tested in East London to power

nearby bus stops, but we can expect them to

spread across the country next year.

The average paving stone on a busy street is

stepped on around 50,000 times a day which

makes it a huge untapped energy source. It could

be utilized in the most traicked places all over

the world like New Yorks Times Square, the Eiel

Tower or even Disney World. It could be used to

power entrance stalls at a subway station or the

entrance o a shopping mall.

In Tokyo two o the busiest railway stations are

using a similar system to generate energy with tiles

installed in ront o ticket turnstiles. With 4,000,000

people using Tokyo Station on an average day,and 2.4 million using Shibuya Station there is

enough energy generated to light up electronic

signboards, lighting systems, and the ticket gates.

With Christmas approaching the technology is

People powerA uture where no energy goes to waste, and instead is recycled efciently

AbovePavegens power generating

pavement slabs

www.pavegen.com


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being used to make the Christmas lights more

sustainable as well.

Tokyos Shibuya ward oice has installed a special

sheet on the pavement in ront o a station to

generate electricity or its Christmas illumination.

Piezoelectrics applications could go beyond

powering inrastructures. In principle, any human

activities, including walking, jumping, and

swimming all produce a certain amount o energy

and could be made into electricity by piezoelectric

nanostructures in shoes or in backpacks.

An enormous beneit can be expected in

everything rom soldiers in the ield, to police on

the street, to air and ground vehicles - in the orm

o locally powered devices. Products such as cell

phones, MP3 players or medical implants may all

be powered locally.

Wearable computing may be powered by

piezoelectricity one day, as nanotechnology,

materials science and storage technology

improvements combine to make the relatively

small charge generated by one walking human go

urther.

Nanodevices using piezoelectric materials will

be light, environmentally riendly and draw on

inexhaustible energy supplies.

The environment contains plenty o waste energy

that can be harnessed into useul energy to make

a sel-powered autonomous society. There may

be a uture where almost nothing goes to waste,

and power gets recycled in highly eicient loops.

It will be interesting to see how energy companies

and products advance to take advantage o the

technology as it develops.

BottomThe pavement outisde Tokyos

Shibuya ward ofce


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With energy prices soaring across the globe, and

maintaining access to a readily available energy

source a diplomatic and inancial mineield, never

beore has energy sel-suiciency been such a

priority or governments.

Encouraging consumers to provide their own

energy through solar power, among other things,

has recently received a massive push rom both

governments and designers.

Until April 2010, UK homeowners who invest

in solar panels and wind turbines will be able

to beneit rom a 2,500 government grant.

Additionally, the government will also pay or every

kilowatt hour produced by the home and plugged

back into the grid.

With the current economic conditions still not

encouraging saving accounts, the media has been

quick to note that making use o the government

oer could, in the long term, be more proitable

than investing in savings. Not only are governmentsencouraging homeowners to make their homes

sel suicient, but also to plug their excess energy

back into the national grid.

However, one o the main barriers to consumers

adding solar panels to their homes is the aesthetic

impact. Solar arrays can be quite unsightly,

and oten look as though theyve been bolted

on to the side o a house. US based company

SRS Energy has developed a unique way o

integrating architectural needs and aesthetics

with unctionality. Their Sol Power Tiles were

speciically designed in a joint eort with US Tile, in

order to make them compatible with clay roo tiles.

The dark blue tiles are made rom a high-

perormance polymer oten used in car bumpers,

and are not only very lightweight but also

recyclable. Each tile is embedded with lexible

solar technology, allowing them to unction

independently o each other. SRS Energy is

tapping into a growing trend where consumers are

demanding green choices that are also appealing

in look and unction.

The company also intends to develop more tile

styles and colours to suit a variety o needs, thusremoving more barriers and disincentives or using

sustainable technology in the home, and appealing

to a wider consumer base.

Sel sufciency starts at homeWith soaring energy prices and CO2 targets to meet, your home could be the way orward

AboveThe Sole Power Tiles by SRS

Energy


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A more conceptual product or generatinghousehold energy is the Some Shine Solar Energy

Storage System. The curtain absorbs solar energy

when hung up on the window during the day,

where its stored in a pack and is ready to be used

to recharge phones and other small electronics via

USB during the night-time. Obviously the curtain

will obscure the view out o the window during the

day, but i the household is empty during the day

with the inhabitants at work or at school etc, then

this shouldnt be an issue.

Although household energy generation is one way

o reducing our dependency on exterior energy

supplys, energy conservation is also inding

traction among both consumers and government

policy makers. In the UK, new buildings will be

subject to increasingly high standards o energy

eiciency by April 2010.

Using a mixture o modern materials, insulation

and building techniques, new homes are now

six times more eicient than older properties.

However, this trend or governments to become

involved in building energy eiciency is being met

with a mixed response. The UK Home BuildersFederation claims that by 2016, up to 30,000 will

be added to the cost o a new build, harming an

already struggling industry urther.

This is countered by the arguments o governments

and environmental groups, who say that by

orcing building companies to use energy eicient

materials and expertise, those costs will go down

with increased demand.

We can expect both increasing regulation and

support rom national governments over sel-suicient homes. With the UK, among others,

looking at securing its uture energy supply

independently o exterior orces, getting home

owners to supply their own energy is a priority.

The challenge will be or companies like SRS

Energy to continue to produce innovative products

and services that not only provide ways to capture

energy, but also to it into (or onto) the household

in a seamless and unobtrusive way.

Green energy doesnt have to have a unctional

or aesthetic drawback, and we can expect thosecompanies that innovate with this ethos in mind to

be hugely successul.

AboveSome Shine Energy Storage

System


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Although the economic crisis since last year has

drawn a lot o attention away rom ecological

areas, it has actually beneitted other eco-issues.

Making electrical appliances energy eicient has

become as much an economic issue as it has

environmental.

With consumer electronic brands trying to out-

do each other on the issue o eiciency, and with

governments also becoming involved, the trend or

ever more eicient consumers will increase.

This month, to coincide with the climate change

meetings in Copenhagen, GE, Whirlpool and

a number o other corporations announced

the creation o a new collaborative eort called

the Smart Green Grid Initiative (SGGI). Aimed

at educating both consumers and the broader

climate change community, the SGGI is hoping

to promote its technology and its philosophy or

energy eiciency, such as providing the consumer

with more inormation on their energy usage.

Whirlpool has gone even urther than this and has

ully supported the US Department o Energys

announcement o new steps in enorcing eiciency

standards. Whirlpool has been one o the most

vocal supporters o better eiciency standards and

the ways that its communicated, due to it oering

one o the highest number o energy-eicient

appliances in the industry.

Those brands that have spent considerable time

developing energy-eicient technology are very

keen on getting energy-eiciency standards

correctly communicated to the consumer,

particularly since consumers have indicated

that they are more likely to make eco-riendly

purchases i the eco-labels (such as the ENERGY

STAR) are widely trusted and recognized brands in

themselves.

Governments are even trying to improve the

situation. The US government are introducing

ederally unded rebates or those using energy-

eicient appliances. The program is hoping

to encourage consumers to purchase new

ENERGY STAR models, and by so doing take less

sustainable models out o action.

We can expect governments to continue to

introduce these programs, partially to stimulate

sales and help the economy recover and also to

get consumers to be more energy conscious.

Energy efcient appliancesHow economics is having a positive ecological impact on the design o appliances

AboveAriels turn to 30C campaign


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However, not only are appliance brands trying tobe more energy eicient or ecological reasons,

but to appeal to peoples wallets as well. Brands

such as Ariel with its turn to 30C campaign,

are capitalizing on the trend or economic and

ecological-energy usage. By using the publicity

generated by appliance makers over their

eiciency credentials, consumable brands are

also hoping to leverage consumer desire or less

energy using products.

Consumer electronics is also another industry that

has taken strides to improve its energy eiciency

in recent years. With 89% o households in the

US wanting their next television to be more

energy eicient, many brands are improving their

speciications.

In a urther eort to make televisions more eicient,

the EU has introduced legislation to ban huge

plasma televisions. Since plasma screens use our

times more electricity than cathode ray tube sets,

they have been subject to tighter restrictions.

However, manuacturers have realized this and

have integrated cutting edge technology into theirproducts in order to become energy eicient.

Using acial recognition sotware and a camera,

Hitachi has created a prototype television that will

turn the picture o when the user isnt watching it.

Without the viewers ull ace in ront o the screen,

the picture will ade out and not come back on

until they look back. The audio will continue to play

the whole time.

The new restrictions that have been introduced

by various governments have also provided some

brands with interesting opportunities. Hoping tocapitalize on Caliornias new energy regulations,

3M have unveiled a brightness enhancement

ilm.

The product is placed over energy eicient

screens, and by recycling the light emitted, makes

the image appear brighter than it really is. The

product is hoped to appeal to consumers that

want the beneits o a low power TV, but want to

maintain quality.

We should expect the trend or energy eicient

home appliances and consumer appliancesto continue, as both legislation and consumer

demand create a competitive landscape where

brands continue to out-do each other and gain the

unique selling point o most energy-eicient.

Top

Whirlpool produces moreEnergy star rated appliancesthan any other manuacturer

Above3M have unveiled a

brightness enhancement film


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Back in August 2008 in Antennae Environmental

Change Through Design we talked about a uture

o rechargeable vehicles highlighted by a range o

vehicles rom independent manuacturers. Over

a year later it appears that many o the major

manuacturers are set to move their mainstream

vehicles over rom the petrol-combustion engine

or the irst time.

In April the British government announced plans

to oer motorists grants o between 2000 and

5000 o the price o a new electric car rom 2011.

By then, a number o major manuacturers are

expected to launch electric models.

Within the next couple o months Toyota are set

to begin leasing 500 plug-in Priuses throughout

Japan, Europe, and the US with the view to

monitoring the vehicles in everyday use and

gauging eedback rom drivers. It is expected that

i the trials are a success the car will go on sale in

2012. Current electric car owners are limited by the

distance that can be achieved rom the batteries,using the vehicle or short commutes, and as a

result tend to have a second petrol car or longer

journeys at the weekend. The new Prius solves this

problem working as a conventional electric car or

urban commuting during the week, and then as a

petrol powered car or weekends away.

The limiting actor o batteries is their bulk and

weight and relatively short range compared with a

uel tank. Electric vehicles will become a genuine

alternative to combustion when the range o the

batteries is greatly increased, and charging time

greatly decreased. A dedicated battery research

division at Toyota is looking to improve the range

o li-ion batteries to 200km by 2020, and with a

view to signiicantly increasing eiciency.

By 2050, more than a billion extra vehicles are

expected to be on the worlds roads, more than

double todays total, and the move over to

electricity is set to greatly reduce the damage they

cause to the environment.

Although hybrid vehicles only account or less than

4 per cent o Toyota sales, they contribute to a 12

per cent reduction in CO2 emissions rom theirvehicles. The move over to plug-in hybrid oers

a 40 per cent reduction in overall CO2 emissions

compared with conventional petrol vehicles.

Plug-in powerWill drivers be plugging their cars into the mains, rather than flling up at the pumps?

All imagesBMWs Vision

EfcientDynamics concept

www.bmw.com


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Toyota are visioning a uture with plug-inhybrid vehicles using bio-uels and solar power

generation. These have the possibility o helping

to realize completely carbon-ree motoring.

Toyota are not the only manuacturer looking

towards plug-in hybrid technology or the uture

o their vehicles. BMW debuted the Vision

EicientDynamics concept car at the 2009

Frankurt Motor Show. It is a car that bridges

the gap between sports car perormance and

eco-riendly attitude. It showcases the dynamic

perormance typical o a BMW against the

backdrop o uture demands in sustained mobility.

Reducing both emissions and uel consumption

has become an elementary part o the brands

product strategy, and the concept highlights a

number o technologies that will appear on BMWs

o the near uture, as well as some that are already

in use in current BMW models. These include

an Air Curtain system that channels air around

the car resulting in improved aerodynamics and

thereore perormance. The car eatures a Brake

Energy Regeneration system that advances upon

those itted to exiting vehicles. Also, BMW havebeen working with Michelin to develop a new less-

resistant tyre improving aerodynamic eiciency.

The BMW Concept is aiming to achieve 62.6 mpg,

travelling the irst 31 miles on electric power alone.

Taking all emissions in the generation o electricity

into account the cars emission rating during

electric mode is just 50 grams per kilometer.

Overall, the concept is itted with a total o 98

lithium-polymer cells, which require two hours to

ully charge, and with a higher voltage charge timecould be reduced to below 44 minutes.

The BMW Vision EicientDynamics is an

innovative rendition o hybrid technology giving an

outlook into uture-proo mobility that can be both

sustainable and enjoyable.

The growth in petrol-electric hybrids are set to

oer drivers the choice between the petrol pump

and the electric socket to power the same car.

The launch could mark a dramatic change in how

drivers spend money on uel.

Between 2012 and 2014, the largest carmakers by

volume in Caliornia must sell about 60,000 plug-in

hybrids and electric cars combined, according to

the state Air Resources Board. This instruction will


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require car makers including Toyota, GM, Honda,

Ford, and Nissan to innovate with the introduction

with new ranges o plug-in hybrid vehicles. Across

the US President Barack Obama is aiming or one

million plug-in cars to be on US roads by 2015.

Five battery-recharging stations have already been

established on Caliornias Highway 101 by Tesla,

which will give their cars enough power to drive

all the way rom San Francisco to Los Angeles by

stopping or less than an hour to recharge, at a

cost o less than $4.

Power companies including Southern Caliornia

Edison have to install new transormers and meters

to handle greater demand and prevent blackouts

when autos are being charged at outlets, at the

cost o billions o dollars over a decade. As part

o the inrastructure changes Edison is trying toestimate how much demand there will be, where

most o the vehicles will be in use, and potential

impacts on its system.

Paciic Gas & Electric, the largest utility in Caliornia,

is anticipating adding around 4,600-megawatts o

wind power to charge the leets o battery-powered

cars during the night with wind energy. The plan

will ensure that plug-in hybrids truly are green.

Outside o the US London Mayor Boris Johnson

has vowed to start rolling out charging points

across London. Johnson wants to make London

the electric vehicle capital o Europe and is

proposing the installation o 25,000 charging

points across the city by 2015. EDF Energy have

already erected a number o electric charging

points throughout London.

Shell predict that by 2020 up to 15 per cent o new

cars worldwide could be hybrid electrics. Ater

2030, uel cell vehicles powered by hydrogen will

be a small but growing part o the leet. Gradually,

as more cars are powered by electricity the

dominance o oil majors such as ExxonMobil,

Shell, and BP will decrease.

We are approaching a new age o motoring where

drivers are set to change how they reill their cars,and as a result a change in the way the major

energy suppliers deliver that power to us. By

accelerating the conversion o the car industry

rom oil dependency, the car industry will achieve

a major boost, our dependency on oil will be

eliminated, and a signiicant portion o our CO2

emissions will be eliminated.

BelowBMWs Air Curtain system

www.bmw.com


17/24


Page17

Remote powerInductive charging seems to fnally come o age, as big brands move it orward

Despite being years in commercial development,

and its inclusion in small devices like toothbrushes,

it seems inductive charging has inally spread out

to a variety o consumer electronic devices.

The technology has been integrated into a number

o new phone and laptop products, as well as

being used in stand-alone products that can

charge most electronic devices. With advances

being made in the reliability and eiciency, willinduction charging replace conventional ormats?

The Palm Pre, widely regarded as a major

competitor to the iPhone, charges via the

Touchstone dock. Including this technology has

helped urther leverage the product as innovative

and ground-breaking, despite the act that the

phone isnt supplied with the dock, and that a

new cover needs to be bought or the back o the

phone i you want to charge inductively.

Other mobile devices are expected to ollow suit,with Nokia entering the Wireless Power Consortium

recently. We could soon be seeing some o the

major mobile phone manuacturers introducing

similar charging products to their portolios, with

the aim o appealing to consumers who value

convenience and a lack o wires.

Dell has also entered the inductive charging

market, with the launch o its wireless laptop stand

or the Latitude Z range. Charging the laptop this

way wont take any longer than a conventional

charge, and stops whenever the laptop is removed

rom its stand.

The aim is to be able to use the stand with any

Dell laptop that has a charging coil embedded in

it. This technology could soon be applied to Dells

new mobile devices, allowing them to be charged

rom the same base as the laptops.

The uture o remote powering could see vicinity

charging where an electromagnetic ield could

have a range o several eet. Sony is reportedly

working on a prototype base station that will throw

out enough energy to power one o its televisions

rom a distance o 50cm (19 inches).

This could even be extended urther, with the use

o relay units, to a distance o 80cm (31 inches).

Questions over eiciency and cost have yet to be

TopPalm Pre users can charge

their phone via the PalmTouchstone


18/24


Page18

answered, although its air to assume that, likemost emerging technologies, the ability to provide

power wirelessly will increase the product price

considerably.

We can expect urther adoption o remote power

by large brands in the next 12 months, particularly

as the technology gets cheaper to manuacture

and becomes more eicient.

Consumer concerns over the health issues

posed by sending electricity through the air such

distances could slow adoption o the technology,

although similar ears aected the mobile phone

industry or years without having a really negative

impact on consumer uptake o the technology.

Right & BelowDells Latitude Z laptop dockcharges inductively


19/24


Page19

According to the UK government, every home

in Britain should have an energy smart meter

included in their home by 2020 in order to reduce

energy use and encourage the evolution o a low

carbon smart grid.

Various states in the US have also encouraged

the use o smart metres or the home, in order

to get consumers to become more eicient in

their energy usage. These schemes are being

supported by a rising number o technologies

developed by a mixture o large corporations, such

as Microsot and Google, as well as by smallermore independent names.

By providing consumers with detailed and

accessible inormation over their energy usage,

they become more eicient and seek out ways

to reduce their energy bills rather than saving the

planet. It is thought that by providing detailed, real-

time inormation to the consumer, bills can be cut

by 3-15%.

With energy prices becoming higher all the

time, this can constitute a major saving. The UK

government believes that within 20 years o rolling

out smart metre technology, energy companies

and their consumers will save 2.5 - 3.6 billion.

The launch o Googles Powermetre technology

in the UK this month has reinorced a growing

trend or easily accessible and accurate energy

consumption data. Powermetre is a ree,

downloadable application that works in tandem

with a smart metre that sends inormation

wirelessly to the internet.

The application will then show users their energyconsumption over time, comparing with previous

usage and regional usage. The value o Googles

Powermetre is its ability to provide immediate

eedback in real time, and has helped Beta version

testers in Caliornia identiy wasted energy rom

products including unused pool pumps, lights and

toasters.

Microsot has also introduced its own version o

Powermetre, called Hohm, although this has only

been released as a Beta version in the US. However,

Hohm measures gas and electrical usage, insteado just electrical. The uture o energy reading in the

home could be driven by competitive innovation

rom these two major players in the technology

industry.

Smarter homesSmart metres could soon revolutionize how we use energy in our homes

TopHohm by Microsot

AboveOnzo Smart Energy Kit


20/24


Page20

The energy sensor industry is already highly

competitive, with various products oering similar

eatures and struggling to dierentiate themselves.

The Onzo Smart Energy Kit is an award winning

design that eatures a display wirelessly connected

to a sel-charging sensor that is clipped onto a

cable on the electricity metre.

Designed in partnership with Scottish and

Southern Energy, the kit can be connected up

to a home computer and the data uploaded

to a web portal that provides more detailed

inormation and energy reduction advice. The kit

also provides Scottish and Southern Energy with

detailed analysis o consumption and a better

understanding o consumer habits, allowing them

to make more inormed decisions over consumer

related issues.

Ewgeco is also a wireless energy monitor that

utilizes an easy to read screen, although this

displays not only electrical usage, but also gas and

water consumption, and all in real-time. Using an

easy to understand traic light system, the product

aims at being a simple, easy to understand system

that can also provide more detailed data and

analysis via the My Ewgeco web portal.

The detailed inormation that both the Onzo and

Ewgeco devices provide can also help identiy

water and gas leaks an added beneit to both the

consumer and the utility providers.

A slightly more abstract, yet equally powerul

method o communicating energy usage / wastage

to the consumer is the Wilting Flower by Carl Smith.

The UK based designers concept is based around

the idea that as energy consumption increases the

device will wilt, closing its petals and changing to

a deep purple.

When energy consumption is low, the lower emits

a blue and greenish light. It remains to be seen i

this ormat would actually help consumers reduce

their energy bill, serving more as an elegant visual

reminder o how much energy is being used rather

than providing detailed and accurate inormation.

The uture o energy smart metres could, however,

lie in something less glamorous than a mechanical,

LED lower. Using social networking as a way

o connecting consumers together could help

push eicient energy usage into the mainstream.

By networking smart energy metres, riendly

competition could strike up among neighbors and

regions, each trying to outdo the other.

Evidence o this eco-competitiveness already

exists with Toyota Prius users who have been

known to compete with each other in order toget the lowest miles-per-gallon igure on their

dashboard.

Home energy management is becoming a ast

moving, innovative market, where government

involvement is being matched by big brands and

their accessible technology, as well as smaller

independents delivering unique products and

innovations.

We can expect this market to continue to be

cutting edge, ocusing on giving added value to the

consumer and promising energy cost reductions

combined with ecological beneits.

This space will continue to encourage innovation

and provide considerable opportunities or those

companies who can not only identiy the core

consumer needs, but also deliver a unique, all-in-

one package that will meet them as well.

BelowWilting Flower by Carl Smith


21/24


Page21

British supermarkets have competed or a place

on The Sunday Times Green List or the irst time

this year. Tesco and Asda were both ranked among

the 60 best green companies in Britain.

Going green is not only about eco-awareness

or good publicity, but about prosperity. The

eco-agenda saves supermarkets money whilst

attracting customers.

Sainsburys have introduced an integrated

transport management system, which calculates

the most eicient timings and routes or deliveries,

while minimizing the number o empty vehicles

on the road. Moreover, Sainsburys have had

engineers in all o their stores checking heating,

cooling, rerigeration and lighting systems to

ensure they are working eiciently. They estimate

that these initiatives have cut its carbon-dioxide

emissions by 53,000 tonnes this year.

Tesco, too, are aiming to improve the eiciency o

each store, with a global target or every newly builtstore to have 50% less carbon-dioxide emissions

than its existing stores.

The Tesco Store in Cheetham Hill, Manchester,

has a carbon ootprint 70 per cent smaller than

an equivalent store built in 2006. Opened earlier

this year it incorporates environmentally riendly

architecture, providing a template or a new

generation o low-carbon supermarkets. The

template is designed to work across all ormats,

and elements will be retroitted into existing stores,

including small wind turbines where planning

allows it.

The Cheetham Hill store is energy eicient (31

per cent saving), uses natural rerigeration (20 per

cent), and utilizes renewable energy (20 per cent).

These measures will also deliver signiicant savings

or the company with a 48 per cent reduction o the

stores uel bill based on 2006 baselines.

A combined cooling, heating, and power plant,

powered by vegetable oil, meets 35 per cent o the

stores electricity needs, all o its heat and 50 per

cent o its rerigeration.

The stores lights dim and turn themselves o

according to the availability o natural light. The

natural light gives the store an 8 per cent energy

reduction.

Green-grocersCompetition between supermarkets is driving down energy consumption

AboveThe new Sainsburys store in

Gloucester Quays

www.j-sainsbury.co.uk

Following pageThe Tesco store in Cheetham

Hill

www.tescoplc.com


22/24


Page22

Sainsburys too are taking advantage oengineering and architectural advancements. At

the Sainsburys store in Gloucester, as well as

the kinetic plates highlighted in the earlier article

People Power, loor-to-ceiling windows and 140

sun pipes in the roo reduce the need or artiicial

light, solar panels heat water during summer and

cold air is retrieved rom the ridges to cool the

checkout area. At night, blinds are pulled over

the ridges. This saves 5 per cent energy per year,

which is equivalent to making 2.5 million cups o

tea.

Energy usage in store will also be constantly

monitored via web-based technology that will

show how much energy is being consumed in

each part o the store. This can automatically be

adjusted i areas are using more than they require.

Sainsburys predict that that the energy-saving

system installed at Gloucester Quays, in

conjunction with the solar tubes on the roo, will

save about 20,000 a year.

These stores prove that it is possible to combine

new technologies with business strategy to makedramatic reductions in energy usage, both saving

money whilst attracting new customers. We can

expect many other retailers to ollow suit in the

near uture.


23/24


Page23

In summary, as alternatives to oil becomeeasible and sustainability takes centrestage we are seeing a plethora o newproducts and services. As brands begin to

compete on sustainable issues energy usageand efciency has become a platorm orinnovation.

I youd like to know more about our trendsresearch, our consultancy, or i you would liketo comment on anything you have read in thisissue, please email The Antennae team:

[email protected]

Platorm or innovation


24/24

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