Observation Exercise Shubhendra (0350/51)

Store: Shree Ganesh Stores, Darbhanga

Store descriptionThis store is the nearest local shop to my home. We make regular purchases from this shop. It is almost 600 sq. ft. in size and the shopkeeper provides the materials over the counter. The shop has a whole range of products in different SKUs. Milk is usually delivered to them in the morning and customers are already waiting for them and buy them as soon as they are delivered to the shop. Other dairy products such as cheese and butter are bought by customers over the day. Customer Observation

Customers come in two sets. One set of customer come in the early hours of morning to buy milk. The other set of customer come over the day to buy the regular daily products. The first set of customer are not concerned with the brand of the milk .They buy the first brand offered to them buy the shopkeeper. The other set of customers are more specific in their demand and are also very price sensitive.