8/17/2019 Obama AMA - Political Marketing: Framing the Discussion

1/5

C\HM@BF TNK D@UE[Zai`t`ehi Mhrokt`bf ab tnk @btkrbkt7 Fa w`tn tnk Ciaw ar Erkhtk

’Tnk Alhmh Ehmph`fb nhs lkkb nh`ikd hs tnk rst ta mhok kccket`vk usk ac

 "kehusk ac tnk vkr# bhturk ac tnk $kl% tnksk _vhst vaiumks ac eammub`eht`ab `b

kbv`rabmkbt! hrk bat khs`i# mhbhfkd l# ihrfk earparht`abs% ikt hiabk pai`t`ehi ph

mhy lk hen`kvkd ly kmlrhe`bf d`vkrs`ty (ar kvkb hbhreny) rhtnkr ta eabtrai `t & (Nhr

Cki`x dk Gabfn

Zai`t`ehi Mhrokt`bf

8/17/2019 Obama AMA - Political Marketing: Framing the Discussion

2/5

"kk#$Mhr#n%kbt '()*(+ ,Un`-t `b Zai`t`ehi Mhrokt`bf&

C`.k fkbkrhi trkb/#78. \kskhren`bf vatkr dkmhbds   a!erkht`ab a" tnk #ai`t`ehi #rad$et

8/17/2019 Obama AMA - Political Marketing: Framing the Discussion

3/5

8hrheo A

8/17/2019 Obama AMA - Political Marketing: Framing the Discussion

4/5

Eh#k #t/;7 33#6%kro 

• 5eea$bt erkhtkd ab 8;!8

• C`rst #ast ab

8/17/2019 Obama AMA - Political Marketing: Framing the Discussion

5/5

Eabei#`ab#

a!erkht`ab a" tnk #ai`t`ehi #rad$et

 

  ?nk 5M5 ̀ s hb kxekiikbt a##art$b`t% ta `bvaivk tnk vatkrs &`tn tnk #ai`t`ehi #r'`t$ht`abhi strhtkf`ks

    \kdd`t d`si`oks a$ts`dkr `b"i$kbek. rkhtk *ki`kvh*`i`t% tnra$fn #ast n`star%.

'thoknaidkrs+sth"" ̀ btkfrhi #hrt

    'th"" ̀ s eaard`bhtkd ta `b"i$kbek ta#`es hbd `be`tk d`se$ss`abs abi`bk.

-abf!tkrm rkiht`absn`#s

    " dabk r`fnt, rkdd`t hs h &naik thoks i`o`bf ta tnk #ai`t`ehi #rad$et.

>Trh/`t`abhi ea%%b`eht`ab a- ikh/kr#n`: #o`ii# hb/ :ra/et a--kr`bf# rk%h`b# ̀ %

?nk heea$bt &hs mhb$"het$rkd `b ardkr "ar *hmh ta *k h*ik ta thio h*a$t n

ikhdkrsn`# so`iis hbd a""kr tnk #ai`t`ehi #rad$et. 5bd, #ka#ik `bvaivkd *k"ark hrk d

'hbdkrs J eabtraii`bf tnk hbhren; rhtnkr tnhb k%