Oasis fresh magazine nr. 13

freshProducts, news and ideas to help create inspirational floral arrangements

Distributed to the United Kingdom and Ireland

ISSUE 13

F L O R A L P R O D U C T Sb r a n d

the CHOICE of PROFESSIONALS

Designed for Maximum Flower Life

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© Smithers-Oasis UK Ltd 2011. All rights reserved. Neither the whole, nor anypart of the images or copy in this literature may be reproduced in any formwithout express prior permission from Smithers-Oasis UK Ltd

freshtalkWith the ongoing discussions in the media about recession,cash crisis, meltdowns and turmoil it’s no wonder retailersare edgy.

Gloomy forecasts can daunt even the most positive amongst us, butwith the big three floral peak periods coming up, it’s time to shake downand get into gear. Florists perform on a variety of levels, however youdescribe yourself floral artisan, jobbing florist, commercial flower seller orall round floral designer everyone needs a little help from time to time.Whether its finding new key floral looks for the coming season,reshaping your marketing strategy, or refining your profits, OASIS® FloralProducts are here to help, and NOW is the time to glean useful ways tomake life easier.• For time saving, profitable ideas, product information andbusiness tips go online to the OASIS® Floral Products websitewww.oasisfloral.com

• Discover exciting video features from the correct way to soakfloral foam to inspirational how to floral designs on our YouTubesite OASIS®FloralUK

• Keep up to date with all the latest news on Facebook at the OASIS®

Floral Products UK page. Check out the brilliant photos from theChicheley Hall Floral event held recently and have a go at theProduct of the Month promotion to win a prize. Plus get promptanswers to your floral queries.

• Be motivated and inspired with the latest techniques, knowhow and tips in freshmagazine. Plus view smart ideas from thevery best floral designers all created with profit in mind.

• freshMail e-mails come straight to you with ready in a flash,great value ideas and tips for peak periods and event floristry.

If you don’t receive freshmagazine and freshMail then simply registeronline at www.oasisfloral.com It’s a must for the coming peak periods.

With Christmas coming Tracy Tomlinson, our fresh designer this month,shows how to create exciting festive arrangements, on page 3 seeinspiring wall art to add another floral dimension to customers homes.Plus the prettiest Christmas Angel dressed in her best frock is on page13.

When the going is tough help from your friends is what you need,discover it online with OASIS® Floral Products.

Tracy Tomlinson our fresh designerin this issue needs no introduction,a gifted floral designer with apassion for flowers and floristryshe is renowned in the industry forher expert knowledge and creativedesigns. Chairman of the UKFloristry Judges Guild Tracy wasinstrumental in creating andexpanding this highly successfulassociation founded in 2009. Sheis also a British FloristAssociation director, and a member of the Florinttechnical committee that oversees European competitions.

She’s busy, very busy, but in her shop The Tomlinson FlowerCompany, in Coventry she gives customers a complete flowershop experience in excellence, all within an atmosphere that issunny, relaxed and friendly. The shop is always buzzing withactivity, and with clever ideas to draw in the customers.Displayed in an eye-catching location near the shop counter isthe Flower of the Week promotion. This is calculated to sell thebest seasonal flowers with a range of reasonably priced designs,which are fast to make and look fabulous. Tracy mixes modernstyling, up to date techniques, quality flowers and perfectpresentation with commercial know how to produce great profitmaking floristry. Tracy says: ‘It’s a fusion of the very best oftraditional and contemporary floristry that makes our shop agreat all rounder. Modern techniques that cut down the timespent on producing floristry are essential, that’s why OASIS®

Floral Products are so great. They are florist friendly and timeeffective to use.’

The Tomlinson Flower Company has a thriving funeral tributetrade, and Tracy is not afraid to introduce more contemporaryhigh-end styles to clients to give a highly personalised service.Check out Tracy’s forever summer coffin blanket on page 4.Tracy’s success is due to an amalgamation of passion, expertiseand caring. This is why after sixteen years in the industry, heraward winning business is at the top of the tree.

TracyTomlinson

OASIS® Ambassador Neil Whittaker took thirdplace in the Europa Cup held in Havirov, CzechRepublic in the first week of September. For asmall but noisy group of jubilant Brits it was theculmination of a great competition of brilliantfloristry. For Neil with his assistant and partnerAnthony Williams from The Design Element,Manchester it was the conclusion of months ofhard work and dedication. The Europa Cup is

held every four years to find the best European florist and OASIS®

Floral Products, who were the main sponsors, are always a greatsupporter of Neil.

Neil said, ‘It is an honour to represent the British Florist Associationand my country, and I would like to thank all the sponsors whomade it possible for me to attend and win a place in the top threeflorists in Europe.’

1st place Natalia Zhizhko of Russia2nd place Niina Mikkinen of Finland3rd place Neil Whittaker of Great Britain


FLOWERS AND FOLIAGEAspidistra leaves

Fatsia leavesIlex

Rubus ‘Chester’Papaver – Poppy headsRose ‘Piano Freiland’

PhlomisAllium

Panicum Fountain Grass

SUNDRIESOASIS® FOAM FRAMES® Designer Sheet

Mikado ReedsMossing Pins

OASIS® Floralife® LeafshineSmall Christmas baubles

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Hung Up

Mossing Pins

OASIS® FOAMFRAMES®

Designer Sheet

OASIS® Floralife®

Leafshine

Mikado Reeds

There are very few homes without some sort of wall adornment and creative floralart can give customers unique and affordable works of art. Christmas is a goodtime to unleash your innovative seasonal style in wall hangings.

OASIS® FOAM FRAMES® Designer Sheets are perfect as a canvas for wall art andcan be cut into any shape or size. Shiny long lasting Aspidistra leaves form the baseof this picture edged with a fringe of Mikado Reeds giving a smooth background forthe textured vertical section. Criss-crossed MikadoReeds embellished with Ilex leaves connectall elements of the design together.

Wall art is a neglected area for florists and it’s a great design space tomake a lucrative impression.

freshdesigner tips

• Always add a secure hook before starting on any wall hanging.• Do not over water the floral foam, drain any excess water before hanging. Designedby

TracyTomlinson


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Wrapped in love this comforting blanket of flowers will symbolise anenveloping adoration.

The rustic look and the forever summer style is a unique approach in coffin adornment,and one that will be a tender loving mantle with a poignant message swathed in love.Follow Tracy’s easy step-by-step instructions to create a floral blanket.

Comfort Blanket

FLOWERS AND FOLIAGEMuehlenbeckiaPeony ‘Sarah Bernhardt’Dianthus ‘Green Trick’Origanum ‘Charm Purple’Allium ‘Atro purpureum’

CotinusRubusSpray Rose ‘Lovely Lydia’Astrantia ‘Roma’Asparagus

SUNDRIESOASIS® FOAM FRAMES® DesignerSheetMossing PinsPurple Organza Fabric6mm Lilac Round Headed Pearl Pins

OASIS® FOAMFRAMES® DesignerSheet

Organza Fabric Mossing Pins6mm Round headedPearl Pins

Step 1 -Make a thick edging withMuehlenbeckia by teasing out the bundleto form long wide lengths. To secure theMuehlenbeckia to the base use strongMossing Pins and hammer these into thehard base of the OASIS® FOAMFRAMES® Designer Sheet. Continue untilthe entire floral foam edge is covered.Pour water carefully over the top of thefloral foam. Do not over soak, as thetribute will become too heavy.

Step 2 - Ruche Organza Fabric to form arippling river of material along the lengthof the floral foam. Secure this withdecorative lilac Round Headed Pearl Pinsat intervals; do not push the pins in too farto avoid piercing through the base of thefloral foam.

Step 3 - Add groups of flowers andfoliage to create contrasting forms andtextures, blending colours harmoniouslyalong the length of the floral foam.Ensure all stems are firmly anchored intothe floral foam. Once the floral foam iscovered with flowers and foliage overlaylong trails of Rubus and Asparagus fernto give movement and elevation.Remove some of the fronds from thetrailing fern to give a finer look. Spraywith water and leave in a cool place toawait delivery.

HOW TO:

DesignedbyTracyTomlinson


Although not everyone’s choice for a coffin top decoration the simplicity ofthe spheres linked by meandering branches gives a powerful and evocativeshow of strength and unity. It’s easy to makethe perfect round flower shapes with theprecut OASIS® Ideal Floral Foam MaxlifeSpheres and the density of the floralfoam gives a firm anchorage for flowers.

The placement of the globes graduating insize and colour gives strong impact inmodern styling. Controlled and inspiringthis tribute shows strength of character,courage and tenacity.

The quiet dignity of repeated spheres gives a modern messageof unceasing love.

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FLOWERS AND FOLIAGEAllium ‘Gladiator’Delphinium ‘Blue Heaven’Rose ‘Aqua’Tillandsia XerographicaSalix or any contorted twigs

SUNDRIESOASIS® Ideal Floral Foam MaxlifeSpheres - 9cm, 12cm and 16cm

OASIS® Ideal FloralFoam Maxlife Spheres

Serene Spheres

freshdesigner tips

• Using a variety of textures is importantwhen shapes are similar.

• Cut a slither of floral foam from thebase of each OASIS® Ideal Floral FoamMaxlife Sphere to aid stability.

DesignCourtesyofSmithers-OasisGermany

FLOWERS AND FOLIAGEA few heads of Spray Carnations and SprayChrysanthemumsMossPine needles

SUNDRIESOASIS® Ideal Floral Foam Maxlife CylindersCinnamon SticksCream 10cm Double Face Satin RibbonBurgundy 3cm Double Face Satin RibbonOASIS® Floral Adhesive TubeCandle HolderChurch CandlesCork board, nuts, bark and dried fruits -designers own

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When making smaller arrangements they are an economical and flexible alternativewith no cutting or wastage of floral foam. Premature wilt proofing with the addition ofOASIS® Floral Foam Maxlife means a great value product. This design is a blast fromthe past brought bang up to date with the use of a cork board, beloved in the 70’s, tostyle small candle arrangements and accessories on, making a glowing table centre.

Have we forgotten how versatile the OASIS® Ideal Floral FoamMaxlife Cylinders are?

Glowing

freshdesigner tips

• Cover the base of the OASIS® Ideal Floral Foam Maxlife Cylinders with polythene to prevent water leakage.• Glue the Cinnamon Sticks to the floral foam whilst it is dry. The Cinnamon Sticks should finish just abovethe top rim of the floral foam.

• Moisten the top surface of the floral foam for the addition of a few flower heads.

Double Face SatinRibbon

Cinnamon Sticks

Church Candles

Candle Holder

OASIS® FloralAdhesive Tube

OASIS® Ideal FloralFoam Maxlife Cylinders

DesignCourtesyof

Smithers-OasisGermany

This is the section where our designerchooses a signature style that appeals totheir customers, and Tracy Tomlinson’sarrangement lives up to expectation.

Clean, modern and professional, inviting the viewerto look again and with a skilled use of space todraw the eye in. It is the epitome of classy style thatis perfect for modern homes and a popular style atThe Tomlinson Flower Company in Coventry.

“This arrangement is a style of floral design that Ilove the most, parallel with a hint of movement”says Tracy. Elegant black and white MitsumataBranches reach high above a curved line of Callasand the container is linked to the arrangement witha decorative band of cane and flowers.

OASIS® PremiumFloral Foam Maxlife

Mitsumata Branches

Flat Midelino Coil Clear Double Sided Tape

FRESHTHINKINGInnovative design ideas with customer appeal.

FLOWERS AND FOLIAGEZantedeschia ‘Highwood’Ornithogalum arabicumPapaver – Poppy headsPandanasFatsiaHydrangea ‘Green shadow’Aspidistra

SUNDRIESOASIS® Premium Floral Foam MaxlifeBleached White and Black Mitsumata BranchesNatural Flat Midelino CoilClear Double Sided TapeContainer - designers own

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Designed for Maximum Flower LifeDesignedbyTracyTomlinson

freshdesigner tips

• OASIS® Brand Floral Foam Maxlife is available inthree different types – very thin and delicatestems really like OASIS® Classic Floral FoamMaxlife. OASIS® Ideal Floral Foam Maxlife canhandle almost anything and is perfect for mostflower arrangements. For flower arrangementswith heavy stems, you can always count onOASIS® Premium Floral Foam Maxlife.

STEP 1Line the

basket withcellophaneto avoid any

leakage.Decorate

the Large Rectangular Willow Basketwith a central binding of red BullionWire. Soak the OASIS® Ideal FloralFoam Maxlife and add it snugly intothe basket ensuring that it standsproud of the rim by approximately

2½cm.

STEP 2Make the lid

of thearrangementby cuttingMikado

Reeds intolengths of around 9cm.

Wire these together in a crisscrosspattern binding them securelytogether with red Bullion Wire.Continue the framework until it

measures the length of thebasket.

STEP 3Arrange groups of materialsinto blocks of texture and

colour. Re-cut the ends of theflowers to a sharp diagonalpoint to aid secure insertion

into the floral foam. Make surethe materials overlap the side of the basket to give a

good profile. Add tiny balls of wire and baubles to give afestive look. Place the framework on top of the base

flowers, thread a few taller flowers through the MikadoReeds, then lift the lid and secure it just below the flowerheads with red Bullion Wire. Finish the lid with Bullion

Wire baubles.

HOW TO...

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Large RectangularWillow Basket

Lotus Heads

Bullion Wire

Cinnamon Sticks

Mikado Reeds

OASIS® Ideal FloralFoam Maxlife

FLOWERS AND FOLIAGEDianthus Barbatus ‘Red Aldo’Spray Rose ‘Red Sensation’

Echinacea

SUNDRIESOASIS® Ideal Floral

Foam MaxlifeNatural Unpeeled Large

Rectangular Willow BasketLotus Heads

Cinnamon SticksRed Bullion WireRed Metallic WireMikado Reeds

Small Gold ChristmasBaubles

With multiples and department stores flooding the market with seasonal hand-tieds it is imperative that new, cost effective styles areconceived to counteract loss of turnover. Floral arrangements are a way of achieving this goal and this exciting arrangement lifts thelid on a new concept of design. Follow this step-by-step recipe to raise the roof.

Raising the profile of Christmas arrangements withquick and clever techniques is essential for the

survival of the flower shop.LidLift the

Designed for Maximum Flower LifeDesignedbyTracyTomlinson

For a modern twist on a Christmas candle arrangement this laboursaving design is cost efficient and eye catching.

The Church Candles from OASIS® Floral Products are one hundred percent waxmeaning they have long burning times that will give greater pleasure to customers.

OASIS® Ideal Floral Foam Maxlife will also ensure the flowers in this stylisharrangement will live longer. Horizontal Anthuriums lead the eye into the central

placement of Roses and the Round Acrylic Bowl is cleverly filled with inexpensiveHolly leaves that provide a decorative method for concealing the floral foam.

Merry & Bright

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Cinnamon Sticks

Bullion Wire

Church Candles

Pine Cones

Round Acrylic BowlOASIS® Ideal FloralFoam Maxlife

FLOWERS AND FOLIAGERose ‘Grand Prix’Anthurium ‘Tropical’Ilex ‘Golden King’RhipsalisConifer

SUNDRIESOASIS® Ideal Floral Foam MaxlifeChurch CandlesRound Acrylic Bowl 25 x 6cmCinnamon SticksPine ConesLime Green Bullion Wire


freshdesigner tips

• To avoid getting the Church Candles dirty leave the wrappers on until delivery.• Candles can be a fire hazard, keep all materials well away from flames and

always send out with care instructions and a disclaimer.


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A drop in the temperature is the signal to turn up the heat in theshop with an abundance of rich autumnal colours.

Try out a homegrown harvest theme this year concentrating on locally grownproduce, berries and fruits to support others in our industry and win thesupport of the community.

This classy topiary is packed with seasonal delights to communicate theautumn feel of the hedgerow. Made on a 60cm OASIS® Ideal Floral FoamMaxlife Cone this design will last well into the Christmas period and be aneconomic purchase for the savvy customer. With three sizes to choose froma range of differing sized topiaries can be made to suit everyone’s pocket.

Autumn Tapestry FLOWERS AND FOLIAGERubus ‘Chester’

Flat MossKumquats

Viburnum OpulusBark

Echinacea

SUNDRIESOASIS® Ideal Floral Foam

Maxlife Cone - 60cmLotus HeadsPine Cones

Cinnamon SticksCopper Flash Wire

Chocolate Metallic Wire6mm Red RoundHeaded Pearl Pins

Mossing Pins

Pine Cones

Cinnamon Sticks

Lotus Heads

Flash Wire

Metallic Wire Mossing Pins

6mm Round HeadedPearl Pins

OASIS® Ideal FloralFoam Maxlife Cone

freshdesigner tips

• Pin Flat Moss onto the cone first then bindtightly with Metallic Wire for a neat flat finish.

• Add Flash Wire in copper to give a glint ofautumn sun.ty.


freshdesigner tips

• To extend the length of a slender table arrangement add Equisetum entwinedwith twigs and fastened with Aluminum Wire to either end of the floral foam.i

The summer may have gone but this sunshine table arrangement isa recipe for success this autumn.

For fast and fabulous table decorations an OASIS® Table Deco is perfect,coming in three sizes its slender dimensions make it an ideal width for tabledesigns. With the tray already filled with OASIS® Ideal Floral Foam Maxlifethere is no fiddling about, it’s straight into designing.

Sunflowers are guaranteed to make people smile and together with rustic fruitsand berries it makes an ideal accompaniment to an autumn Sunday lunch.

FLOWERS AND FOLIAGEHelianthus – Sunflowers

Malus – Crab apples ‘RedSentinel’

Hypericum ‘Jungle’Crocosmia ‘Lucifer’

Hydrangea ‘Green Shadow’Mixed Autumn Foliage

Equisetum

SUNDRIESOASIS® Table Deco Medi

Red Aluminium WireOASIS® Floral Adhesive

Tube

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OASIS® Table DecoMedi


Aluminium Wire

AUTUMN


SunshineDesignCourtesyof

Smithers-OasisBelgium

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The textured style of this wreath is a modern take on a traditional shape.

The OASIS® FOAM FRAMES® Ring base is bound with brown Rustic Grapevine Wire for anatural look, which is continued with the choice of delicate garden flowers.An OASIS® NAYLORBASE® Join it spring is used to secure a small piece of OASIS® IdealFloral Foam Maxlife to the base, this gives the floral spray an elevated feature.

SOLACE

FLOWERS AND FOLIAGEVeronica ‘Caya’Nigella white

BruniaClematis seedheadsCeropegia woodii

RhipsalisSenecio Rowleyanus

Succulents

SUNDRIESOASIS® FOAM FRAMES® Ring – 14”OASIS® Ideal Floral Foam Maxlife

Brown Rustic Grapevine WireOASIS® NAYLORBASE® Join It

freshdesigner tips

• For ease of use cut the Rustic Grapevine Wire into lengths to attach to the base.• For security use an OASIS® NAYLORBASE® Join It to attach the floral foam to the wreath base.

OASIS® FOAM FRAMES® Ring

OASIS® NAYLORBASE® Join It

Rustic Grapevine Wire

OASIS® Ideal Floral Foam Maxlife


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OASIS® BiolineAngel with Stand


Aluminium Wire

White MarabouFeathers

FLOWERS AND FOLIAGEDianthus ‘Green Trick’Hydrangea ‘Green Emerald’Stachys Lanata leavesViburnum Opulus berriesSpray Rose ‘Red Sensation’KalanchoeTillandsia

SUNDRIESOASIS® Bioline Angelwith StandWhite Marabou FeathersSilver Aluminium WireOASIS® Floral Adhesive Tube


freshdesigner tips

• Glue the Stachys leaves on first in aneat pattern using the OASIS® Floral Adhesive Tube.

This trend setting Angel dressed in floral couture heralds the start ofthe Christmas season, and makes an eye catching window display,memorial tribute or funeral design.

Dressed in best cherubic style it is made on an OASIS® Bioline Angel withStand, and with the sectioned floral foam it prevents excess drainage whenstanding. Fluffy Marabou Feathers edge the wings, and this fashion consciousseraph wears a bodice of Hydrangea teamed with a ‘Green Trick’ Dianthus skirtthat is finished with an embroidered berry waistband and hem.A shiny silver Halo completes the celestial style for this upwardly mobile Angel.

ChristmasAngel


freshdesigner tips

• Glue the twigs together and let dribbles of glue formdecorative icicles down the twigs.

• Use Instant Snow with care as a sprinkling of snowlooks better than a blizzard.

Piling up twigs around an OASIS® Table Deco Mini will give anoutdoor look, then sprinkle with snow to give an icy feel. Here isa style where much of the design can be prepared in advanceand the flowers popped in just before delivery. Minimal flowersare needed to transform this arrangement into a cost effectivewinter wonderland embellished with glistening Pearls and Beads.

Brrr! Whether it’s snowing or not at Christmas a frosty winter lookis a reflection of the season and always a winner.

FLOWERS AND FOLIAGE

Twigs

Spray Rose ‘Vivianne’

Waxed Apples

White Pine

Flexi Grass

SUNDRIES

OASIS® Table Deco Mini

Instant Snow

OASIS® Glue Gun and

Glue Sticks

10mm Ivory and

White Beads

White Pearls on a Reel

OASIS® Table DecoMini

Beads

Pearls on a ReelInstant Snow

OASIS® Glue Gunand Glue Sticks

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Snow StormDesignCourtesyof

Smithers-OasisBelgium

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Served on a cake plate this arrangement is good enough to eat.

It’s certainly a design to add to your repertoire this Christmas as it is simple to make, stylish tolook at and the base can be decorated in advance in a variety of mediums. Use the versatile

OASIS® Floral Foam Maxlife Cake Dummies that come in two sizes, and make up anassortment of different sized cakes.

Cut out cute cup cake sizes or use the larger 14cm and 22cm OASIS® Floral Foam MaxlifeCake Dummies for more extravagant concoctions. Another reason customers will love your

cake arrangements is that they will be long lasting with a combination ofshort stemmed flowers and OASIS® Floral Foam Maxlife to aid longevity.

Christmas Cake

OASIS® Floral FoamMaxlife Cake Dummie

Mossing Pins

Pearls on a Reel Bindwire Finland Moss

Magnolia Leaves

FLOWERS AND FOLIAGERoses ‘Avalanche’ and ‘Supergreen’Larix decidua – LarchTwigs

SUNDRIESOASIS® Floral Foam Maxlife Cake DummieSilver Pearls on a ReelNatural Finland MossNatural BindwireMossing PinsGreen Magnolia Leaves

freshdesigner tips

• Pin Magnolia Leaves to thesides of the OASIS® FloralFoam Maxlife Cake Dummiethen entwine Bindwire, twigsand Pearls on a Reel to givea decorative finish.

• Use a cake plate with a lip tohold any excess water.

DesignCourtesyofSmithers-OasisBelgium

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SEEING IS BELIEVING - Visit www.oasisfloral.com to see our special Christmas feature.

Seasons Greetings last longer with arrangementsmade using OASIS® Floral Foam Maxlife

Designed formaximum flower life

Up to 50% moreChristmas cheer

With New OASIS® Floral Foam Maxlife, flowers are proven to live longer than any previous floral foam and as long, if notlonger than flowers in a vase. It maximises the lifespan of a variety of flowers, even Gerbera. It prevents early browning,wilting, petal drop and bent neck. Flowers look better, for much longer. You’ll see.

Documents

Oasis fresh magazine nr. 13