Oasis fresh magazine nr. 12

freshProducts, news and ideas to help create inspirational floral arrangements

Distributed to the United Kingdom and Ireland

ISSUE 12

F L O R A L P R O D U C T Sb r a n d

the CHOICE of PROFESSIONALS

Designed for Maximum Flower Life

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© Smithers-Oasis UK Ltd 2011. All rights reserved. Neither the whole, nor any part of the images orcopy in this literature may be reproduced in any form without express prior permission from Smithers-Oasis UK Ltd

Welcome to the hot summer issue of freshwith sizzling sunny designs to give youinspiration this season and provide floralarrangements which customers will findhard to resist. Helping florists achieve moresales through creativity is the aim of freshmagazine and OASIS® Floral Products arecommitted to encouraging and supportingflorists worldwide, always striving to giveyou the latest design trends andtechniques to support your daily businessand your profitability.

Already this year OASIS® Floral Products havegiven support and a helping hand to many ofour top floral designers and to the numerousnational and regional floristry competitionsheld in the UK.

David Denyer, previous Interflora World Cupwinner, who has recently won a Gold Medal atthe RHS Chelsea Flower Show for hisexquisite Interflora exhibit is indebted toOASIS® Floral Products for the sponsorshiphe received. David Denyer’s Chelsea exhibitentitled ‘A Sense of Perspective,’ was adramatic installation of nine spectaculardoorways. Each one a progression ofdynamic colour using strong textured andblocking techniques to create different visualentrances drawing the eye through an excitingcorridor of colour whichever way you looked.

David says ‘Nothing was too much trouble forOASIS® Floral Products, they actually cut andshaped all the floral foam to precisemeasurements that slotted into my Chelseastructures perfectly. This saved me no end oftime and because the floral foam was the newOASIS® Floral Foam Maxlife it meant that the

flowers lasted much longer meaningreplacement of flowers over the five days ofthe show was minimal. I love working withthe new OASIS® Floral Foam Maxlife, sothank you OASIS® Floral Products forgiving me great products to work with andfor supporting me and the millions of otherflorists out there.’

The UK Skills competition heats have takenplace around the country in the last fewmonths with around two hundredcompetitors in the Advanced andIntermediate sections. At each of the heatsthroughout the country OASIS® FloralProducts have sponsored the materialsused in the innovative demonstrations heldin the various venues around the UK. Thehighest scoring competitors will becompeting in the final that will take place atRHS Tatton Park Show on 20th & 21st July2011.

The World Skills Competition takes placethe first week in October this year at EXCel,London and the young florist representingGreat Britain is Victoria Richards.

Neil Whittaker is the UK competitor in theEuropa Cup this year to be held in Havirov,Czech Republic on 2nd & 3rd September.Anthony Hart, Sales and MarketingManager at OASIS® Floral Products says,‘We are delighted to sponsor Neil in his bidto win the Europa Cup, and we wish himevery success in the competition.’

It’s a summer of great floristry competitionswith the Interflora Florist of the Yearcompetition and the BFA Window Displaycompetition both being held at RHS TattonPark Show. Flowers at Chicheley Hall alsohappens on 5th-7th August, 2011.

Enjoy this summer issue of fresh where wetake the very best product, OASIS® FloralFoam Maxlife, and team it with greatdesigners to produce leading floral trendsto aid your business.

If you can catch up with freelance floraldesigner Wendy Andrade then you are luckyas she has a jet setting lifestyle that oftenmeans work across the pond in the USA.Renowned for her floral jewellery Wendy’stalents don’t stop at necklaces, she is askilled floral artist with a passion for flowersand a thirst for knowledge.

Wendy’s Kent event business in the UKmeans a non-stop way of life where shespecialises in weddings and specialoccasion events. She also manages to bearea co-ordinator for the British FloristAssociation in her spare time. Wendy likesto share her enthusiasm and passion forfloristry and she runs workshops in the UKand America, globally demonstrating herdistinctive style of floristry.

Gaining her American Institute of FloralDesigners pin was one of the pinnacles ofWendy’s career and last year she wasinvited to be part of an elite team of 10florists’ chosen to create flowers for theOscars in Hollywood. It was the floral teamsresponsibility to decorate the prestigiousred carpet using more than 75,000 stems offlowers and 3,000 plants. Whilst there,Wendy made bouquets for BarbaraStreisand and Oprah Winfrey plus decoratedthe stars dressing rooms.

With so many dream assignments it wouldbe easy to get carried away but Wendy hasher feet firmly on the ground and also helpsout at local flower shops in her area. Checkout multi tasking, multi talented Wendy onher website www.wendyandrade.co.uk

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FLOWERS AND FOLIAGE Spray Roses ‘Vivianne’Hypericum ‘Emerald Flair’

SUNDRIESOASIS® Mini DecoApple on Silver Diamante SpraysWhite Marabou FeathersSilver Metallic WireGlue GunHot Melt Glue SticksHeadband

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Hats off

Marabou FeathersDiamante SprayOASIS® Mini Deco Metallic WireHot Glue Gun andGlue Sticks

Whether it’s a posh wedding, a sophisticatedcocktail party or a glamorous gathering, thisstunning hat will hit the right spot.

Showing customers a new dimension inheaddresses is essential for additional sales, and for the brides Mum this will be a definite winner. An OASIS® Mini Deco is glued onto a headband and then an outline of white Marabou Feathers gives soft gentle movement.

Dancing around the central group of white Spray Roses are green Hypericum berries and Diamante Sprays. Frothy and fun, this headdress is a great way to show clients a red carpet look for floral hair accessories.

Hats off for this fairytale headdress designed byFinnish designer Miia Hakala that is utterlywearable and is luxury at an affordable price.

freshdesigner tips

• If necessary for added security glue the materials into the OASIS® Mini Deco.

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Prom wrist corsage sales have gone into the doldrums slightly so its time to give them an update intodesigns that rock and that prom princesses clamor to show off.

Most importantly the wrist corsage must complement the outfit worn and be light, easy to wear and secure. With the super rangeof bracelets from OASIS® Floral Products, it’s easy to start a new trend for stunning, wearable designs with great profits.

PrincessPROM

FLOWERS AND FOLIAGE Phalaenopsis OrchidsChlorophytum leaves

Echiveria

SUNDRIESRock Candy Bracelet Dazzle

Turquoise Bullion WireTurquoise Aluminium Wire

OASIS® Floral Adhesive Tube

freshdesigner tips

• Don’t cut off the ribbon ties on the bracelet as these give more security and the glue will stick to ribbon more securely than to wire.

• Make the petal structure first then tie into place and glue on the Orchids.

Lacy Leaves

Rock Candy Bracelet

Bullion Wire OASIS® FloralAdhesive Tube

Aluminium Wire

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FLOWERS AND FOLIAGE Phalaenopsis OrchidsPeperomia caperata ‘Schumi Red’Chlorophytum leaves

SUNDRIESBlack Wrap WristletRose Aluminum WireSilver Bullion WireWhite Pearls on Reel8mm White BeadsOASIS® Floral Adhesive Tube

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BeadsWrap Wristlet Bullion Wire

Pearls on Reel

freshdesigner tips

• Make the leaf shape and structure first, glue in place and then add the flowers and foliage last.

• Use a small amount of OASIS® Floral Adhesive and leave the glue to go tacky before placing in position.

FLOWERS AND FOLIAGE Phalaenopsis Orchids

Hypericum ‘Classic Flair’

SUNDRIESBlack Small Pearl Flower

BraceletStrong Pink Aluminum Wire

OASIS® Floral Adhesive Tube

freshdesigner tips• Glue Hypericum berries to the tipsof the wire for decorative protection.

Classic Corsage

Two Tier Coils

Small Pearl Flower Bracelet

Aluminium WireOASIS® Floral Adhesive Tube

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OASIS® SprayColour

Skeleton BayanLeaves

OASIS® Bioline Large Ring on Stand

Midelino Sticks

Morning Dew Drop

FLOWERS AND FOLIAGE Rose ‘Avalanche’ and ‘Akito’Sweet Peas – WhiteVeronica ‘Caya’Viburnum opulus ‘Roseum’Ornithogalum ‘Mount Fuji’Hypericum ‘White Condor’Asparagus ‘Meyers’Aspidistra leaves

SUNDRIESOASIS® Bioline Large Ring on Stand

Bleached White Midelino SticksSilver Morning Dew Drop

Flat White OASIS® Spray ColourBleached White Skeleton

Bayan Leaves

Take your Seats

freshdesigner tips

• Make sure the wreath is not over-flowered. Keep the central hole large enough to take the table plan.

Brides like to have every element of their wedding themed, and thisclever seating plan surrounded by luscious green and white flowerswill provide a decorative and fragrant centrepiece.

Using an OASIS® Bioline Large Ring on Stand with its rigid backing and theaddition of OASIS® Floral Foam Maxlife will ensure a stable and long lastingdisplay even when using delicate Sweet Peas. Theme the colour harmony tomatch the table designs, and site the floral seating plan near the entrance tothe reception where the fragrant flowers will give off a delicate perfume to greet the guests.

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Now here is a novel idea for a graduation gift. Passing an exam, gaining a degree,receiving a scholarship are all causes for celebration, and what better way tocommemorate success than with flowers, and a floral book is a unique and fun gift.

The OASIS® Bioline Open Book with Stand can easily be transformed into a literary gift withinexpensive leafy pages and an exotic flower arrangement bookmarker running through the centreof the book. Finish off with Sisal tassels and here’s a gift that will speak volumes to scholars.

Graduation

FLOWERS AND FOLIAGE Tropical Leaf Pack including Croton,Draceana, China Grass and Rhapis PalmGloriosa rothschildianaCalla ‘Black Magic’Leucospermum ‘Succession’ Hypericum ‘Envy Flair’ CraspediaArenthera Orchids ‘James Storey’

SUNDRIESOASIS® Bioline Open Book with Stand OASIS® Premium Floral Foam MaxlifeBleached White Midelino SticksApple Green SisalLime Green Metallic WireBrown Bamboo LeavesBlack 5mm Round Headed Pearl Pins

freshdesigner tips

• Use China Grass at the sides of the book to replicate the pages.• Fix a small piece of domed OASIS® Premium Floral Foam

Maxlife into the centre of the book for the flower bookmarker. Secure with pot tape. 5mm Round Headed

Pearl Pins

Bamboo Leaves Sisal

Metallic Wire

OASIS® Bioline OpenBook with Stand

OASIS® PremiumFloral Foam Maxlife

Midelino Sticks

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Flat Wire WreathFrame

Pepe ConesSisalRound Tinware Tubwith Ears

Metallic WireOASIS® Ideal FloralFoam Maxlife

Twice as Nice

freshdesigner tips• To extend the base of the flower arrangement and give extra value

make a frame of Sisal and then bind on Pepe Cones with MetallicWire. Sit this around the rim of the container for added width.

When it comes to hand tieds versus flower arrangements there is no comparison, becausethe floral arrangement wins hands down in visual impact and value for money every time.

Here we take two distinctly different selections of flowers, one tropical and the other an English summermixture and show exactly how the same amount of flowers gives much more impact in a design made infloral foam. Plus OASIS® Floral Foam Maxlife enhances the lasting qualities of the flowers, and this is whatyour shops reputation relies on.

FLOWERS AND FOLIAGE Larkspur

Eustoma ‘Mariachi Misty Blue’Astrantia

Rose ‘Dolce Vita’Sweet Peas

Alchemilla MollisHypericum ‘Jade Flair’

Asparagus virgatus – tree fernRhapis palm

SUNDRIESOASIS® Ideal Floral Foam Maxlife

Lilac Pepe Cones12” Flat Wire Wreath Frame

Soft Lilac Metallic WireLilac Sisal

20 x 10cm Lilac Round Tinware Tub with Ears

A mixed seasonal design is always appealing to customers and with a riot of summer flowers to choose

from now is the time to maximize sales.

Supermarkets sell summer hand tieds by the bucket full so florists have to beinventive and create designs that have the abundant look of mid summer andvalue for money appeal. The benefits of OASIS® Floral Foam Maxlife is that ithas been proven to supply flower life as long, or longer than a vase of water.

Just look at the comparison here, the same flowers yet the flower arrangement in OASIS® Floral Foam Maxlife looks twice as good.

GardenSummer

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Amor Mesh

Palm Leaves

Large Tall GlassCylinder

OASIS® Premium FloralFoam Maxlife

Tropical

FLOWERS AND FOLIAGE Anthurium ‘Tropical’

Strelitzia Phornium

Arenthera Orchids ‘James Storey’Tropical mix foliage

SUNDRIESOASIS® Premium Floral Foam Maxlife

40 x 20cm Large Tall Glass CylinderRed Amor Mesh

Red Palm Leaves

Without doubt this is a lovely tropical flower hand tied, butjust look at the difference when the same amount of flowersare used in a flower arrangement made with OASIS® FloralFoam Maxlife.

Particularly when using Anthuriums, with their rigid stem and faced flower it is difficult to show them off to their full potential in a hand tied design. In the flower arrangement every flower can beseen clearly and the perceived value of the design is heightened to give a much more dramatic and superior look, which appears to be worth so much more money.

freshdesigner tips

• When making the flower arrangement use red Amor Mesh around the outside of the vase to hide the floral foam. D

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Wendy Andrade admits to loving designswith a growing landscape feeling, entwined

natural flowers housed in a tall structure areher favourite look.

Here she shows her unique grow box where the loftygreen Willow Bundle construction gives dynamic

support to Callas, Oncidium and Craspedia. Cleveruse is made of the inner space and differing textures

of the materials.

The arrangement is made in an apple green AcrylicDesigner Cube filled with OASIS® Ideal Floral Foam

Maxlife, to ensure maximum longevity for the flowers.

Inside the Acrylic Designer Cube green WillowBundles are cut to conceal the floral foam and to

echo the structure above.

freshdesigner tips

• Finish off the green Willow Bundle sticks by gluingmatching Hypericum berries to the tops.

OASIS® Ideal FloralFoam Maxlife

Acrylic DesignerCube

Bindwire Mikado Reeds

Willow Bundle

FRESHTHINKINGInnovative design ideas with customer appeal.

FLOWERS AND FOLIAGE EquisetumZantedeschia ‘Naomi’Oncidium ‘Golden Showers’Hypericum ‘Jade Flair’

SUNDRIESOASIS® Ideal Floral Foam MaxlifeApple Green Acrylic Designer CubeApple Green Willow BundleNatural Mikado ReedsGreen Bindwire

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OASIS® Bioline 3DFootball

OASIS®

NAYLORBASE® Ring

Skeleton BayanLeaves

Aluminum Wire

Round Headed PearlPins

SUNDRIESOASIS® Bioline 3D Football

12” OASIS® NAYLORBASE® RingStrong Pink Skeleton Bayan Leaves

Strong Pink Aluminum WireStrong Pink 10mm Round Headed

Pearl PinsPerfect Pink OASIS® Spray Colour

Pink Feather Butterflies on WireOASIS® Floral Adhesive Tube

FLOWERS AND FOLIAGE Carnations ‘Pink Nelson’

Spray Chrysanthemum ‘White Euro’Vanda Orchids ‘Blue Magic’

OASIS® SprayColour

GIRLS

A pinky theme is vital and this over the top design made on an OASIS® Bioline 3D Football with its stable plywoodbase has a 12” OASIS® NAYLORBASE® Ring surround filled with Carnations and embellished with Vanda Orchids.Follow the step-by-step instructions to make this giggly fun design.

For a girly night out, hen party, pampering session or even a chick flick stay at home night with friends, its setting the right tone for the evening that is essential.

STEP 1Soak the OASIS®

NAYLORBASE®

Ring and masswith the white

doubleChrysanthemum.

Make sure theChrysanthemum stems are firmly pushed

into the floral foam and the heads are evenlydistributed to cover the floral foam. Spray

the Chrysanthemum base with OASIS®

Spray Colour Perfect Pink.

STEP 2Once dry pin in Skeleton BayanLeaves to form a pattern around

the edge of the frame, addingsome leaves between the

Chrysanthemum base. Soak theOASIS® Bioline 3D Football and

then carefully place in the centre ofthe flowered ring. Cut the stems of

the Carnations diagonally for easy insertion into the floralfoam and cover the entire OASIS® Bioline 3D Football with

Carnations. Intersperse Skeleton Bayan Leaves securingwith Round Pearl Headed Pins between the Carnations.

STEP 3Make a garland

of loopedAluminum Wire

to trail aroundthe base and

the OASIS®

Bioline 3DFootball. Seal the stem ends of the

Vanda Orchids and glue them intoplace in a random pattern throughout

the design. Add the Feather Butterflieson Wire to flutter between the Orchids.

HOW TO...

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Feather Butterflies onWire

OASIS® FloralAdhesive Tube

Night out

Diamante Pins

OASIS®

NAYLORBASE® Ring

Pearls on Reel

freshdesigner tips

• Use the lime green stems of the Anthurium as a design element by looping through the arrangement and securing the heads into the floral foam.

A riot of sizzling summer colours with a hint of tropical flowers will ensure the partygets off to a dazzling start. Use a 14” OASIS® NAYLORBASE® Ring made withOASIS® Floral Foam Maxlife, that will ensure the flowers stay fresh even if the partycontinues through the night. Discuss colour combinations with the client and thentheme the flowers to match the colour of the fruit punch.

When the heat gets too much then it’s time to cool down with arefreshing summer punch, and what better way to emphasize thepunch bowl at a party than with a garland of flowers.

SizzlerSUMMER

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FLOWERS AND FOLIAGE Roses ‘Milva’ and ‘Video’

and ‘Super Green’Spray Chrysanthemum

‘Feeling Green’Gerbera ‘Serena’

Anthurium ‘Midori’Dendrobium – Green

SUNDRIES14” OASIS®

NAYLORBASE® RingApple Green Pearls on Reel

11mm Clear HeadDiamante Pins

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OASIS® PremiumFloral Foam Maxlife

OASIS® Spray Colour Clear Film Roll

Rustic GrapevineWire

OASIS® Floralife®

LeafshineNatural Wood Bowl

FLOWERS AND FOLIAGE Choose two or three foliage plants

that are compatible and that like thesame environment.

GingerHeleconia

Leprospernum ‘Succession’Moss for soil coverage.

SUNDRIESOASIS® Premium Floral Foam Maxlife

White Natural Wood BowlOctober Brown Spray Colour

Clear Film RollBrown Rustic Grapevine Wire

OASIS® Floralife® LeafshineHouseplant Compost

Gravel or chippings for drainage.

Whatever the weather this exotic plant and flower arrangement will be a longlasting gift as the foliage plants will continue to grow long after the flowershave finished.

This type of design is highly suitable for nursing homes, reception areas, contract work andanywhere that has a hot environment, as the plants will go on living once the flowers havebeen removed and it’s easy to replenish the flowers when necessary. Turn up the heat andfollow the easy step-by-step instructions to create a long lasting arrangement.

STEP 1Line thesprayedbowl with aCello Filmliner forprotectionagainstwaterleakage.Add a layerof gravel orchippingsfordrainage and a few pieces of Charcoal tokeep the soil sweet. Then add a layer ofcompost. Gently tap out the plants fromtheir pots and arrange with the tallerplants to the back of the bowl.

STEP 2Soak twopieces ofOASIS®

PremiumFloral FoamMaxlife andcover halfthe floralfoam with aprotectivepolytheneliner. Insertthe floralfoam into position with one piece at thefront of the design and the other at theback. Firm in the plants and floral foamwith additional compost. Ensure the soil isapproximately 2½cm below the rim of thecontainer for ease of watering.

STEP 3Use the tallexoticHeleconiaand Gingerat the backof thedesign. Cutthe thickstemsdiagonallyand pushwell intothe OASIS®

Premium Floral Foam Maxlife. Use a groupof Leprospernum making a low pathwaythrough the arrangement. Cover the soilwith moss. Twist Rustic Grapevine Wireinto curls and entwine around thearrangement. Spray the foliage plants withOASIS® Floralife® Leafshine.

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HEATWAVEDesigned for Maximum Flower Life

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A condolence gift is a personal token of shared grief, and a gesture of remembrance.

The design generally sent to the home of the bereaved should be easy to maintain and long lasting, and this is why a floral arrangement is the perfect solution.

Particularly now with the benefits of using OASIS® Ideal Floral Foam Maxlife to enhance the life of flowers, florists can be certain that their arrangement will last longer. Choose a few special flowers to give a traditional basket a contemporary twist and a meaningful expression of sympathy.

Condolences

FLOWERS AND FOLIAGE Corylus – Contorted Hazel

Amaranthus caudatus – GreenAnthurium ‘Midori’

Cymbidium OrchidsZantedeschia ‘Black Magic’Hypericum ‘Green Condor’

AspidistraHedera Helix

SUNDRIESOASIS® Ideal Floral Foam Maxlife

30cm Dark Stained Willow BowlPot Tape

Glass Test Tubes

freshdesigner tips

• When the Orchid heads have short stems insert Glass Test Tubes into the floral foam,

fill with water and pop the Cymbidium headsinto these to give additional height.

OASIS® Ideal FloralFoam Maxlife

Dark Stained WillowBowl

Glass Test Tubes Pot Tape

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ButterflyFLOWERS AND FOLIAGE Phalaenopsis OrchidsSpray Chrysanthemum ‘Feeling Green’and ‘Biarritz’Gypsophila

SUNDRIESOASIS® FOAM FRAMES® ButterflyStrong Pink Midelino Sticks10mm White BeadsOASIS® Floral Adhesive Tube

freshdesigner tips

• Make the Butterfly antennae with Midelino Sticks topped with a Bead.

Love is like a

OASIS® FOAMFRAMES® Butterfly

Midelino Sticks

Beads OASIS® FloralAdhesive Tube

The soft and gentle colouring of this Butterfly tribute and the symbolic connotation of flight makes this a special last gift.

The sturdy OASIS® FOAM FRAMES® Butterfly has indentations in the floral foam toshow the body and wings sections making it easy to use. The soft satin like wings aremade with luxurious Phalaenopsis Orchids and Chyrsanthemums to give texture andimpact.

With OASIS® FOAM FRAMES® Design Frames it’s simple to make personalizedtributes that reflect the character of the deceased and this beautiful Butterfly will be acherished emblem of flight and hope.

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Documents

Oasis fresh magazine nr. 12