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NYC COMMUNITY MEDIA 515 Canal Street New York, NY 10013 212-229-1890 212-229-2790 (Fax) NY C COMMUNITY MEDIA MEDIA KIT 2013

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Page 1: NYC COMMUNITY MEDIA 2013 MEDIA KIT

NYC COMMUNITY MEDIA • 515 Canal Street • New York, NY 10013 • 212-229-1890 • 212-229-2790 (Fax)

NYCCOMMUNITYMEDIAMEDIA KIT 2013

Page 2: NYC COMMUNITY MEDIA 2013 MEDIA KIT

At NYC CommuNitY media we have a simple but important mission — to serve the residents,

visitors and workers of the communities we report on with the most relevant news, information and

opinions that affect their lives.

Being a part of the neighborhood matters.

Warren E. Buffett recently summed up the role community newspapers play in our residents’ lives in his letter to Berkshire-Hathaway Shareholders, March 1, 2013

“Newspapers continue to reign supreme in the delivery of local news. If you want to know about what’s going on in your town- there is no substitute for a local newspaper that is doing its job. Wherever there is a pervasive sense of community, a paper that serves the special informational needs of that community will remain indispensible to a significant portion of its residents.”

Whether we deliver our local, neighborhood news to our audience in print or online, our newspapers work to serve the people of our community, and our newspapers work for you in serving those same people — your customers.

Warren E. Buffett on the importance of community newspapers

Page 3: NYC COMMUNITY MEDIA 2013 MEDIA KIT

NYC COMMUNITY MEDIA • 515 Canal Street • New York, NY 10013 • 212-229-1890 • 212-229-2790 (Fax)

NYC COMMUNITY MEDIA 2013 Media Kit

DOWN

G

C

EAST NEWS.COM

www.thevillager.com

nowCh le seawww.chelseanow.com

THEVILLAGER.COM

TOWNEXPRESS.COM

AYCITYNEWS.COM

HELSEANOW.COM

VILLAGER

NYCCOMMUNITYMEDIAIn Print and Online

The New York Press Association (NYPA) and the National Newspaper Association (NNA) have recognized NYC Community Media with more than 155 awards over the past ten years.

AWARD WINNING LOCAL NEWS

NYC Community Media is the proud publisher of five of the most acclaimed and respected community newspapers and

websites serving the city.

Our mission is dedicated to providing New York residents with in-depth reporting of the events and issues that shape their daily lives in the neighborhoods in which they live and work.

Our multi award-winning editorial has enabled us to create a trusted and effective environment for the businesses and merchants who make up (create) the local economy.

Connecting you and your business with your market, your community and your neighbors is what we do best.

Our audiences represent a diverse population of consumers for a wide range of products and services. Whether it’s responding to the challenges of natural disaster or trumpeting the triumphs of development and rebuilding, our newspapers and websites provide lifelines of essential information and communication to the hundreds of thousands of residents, visitors, workers and businesses who call these neighborhoods their own.

We offer our (local, regional and national) advertisers an incredibly diverse array of

effective options that include:

• Print display ads• Website advertising• Email newsletters• Dedicated eBlast• Live Events and Promotions• Social Media• Advertising design and production• Digital Media marketing services including Search Engine Optimization & Reputation Management

Page 4: NYC COMMUNITY MEDIA 2013 MEDIA KIT

NYC COMMUNITY MEDIA • 515 Canal Street • New York, NY 10013 • 212-229-1890 • 212-229-2790 (Fax)

NYC COMMUNITY MEDIA 2013 Media Kit : The Villager

THE VILLAGER West & East Village, Chelsea, Soho, Noho, Hudson Square, Little Italy, Chinatown and Lower East Side, Since 1933

Legal and Public Notice Advertising

The Villager is the paper of record for all Legal and Public Notice advertising in New York City.

MAUREEN DOWDELL Director of Public Relations

Schola Cantorum on Hudson

“Our account exec couldn’t have been more helpful in launching a campaign to get the results we needed. We were delighted.”

DEMOGRAPHICS

Male 50%Female 50%Median Age 38Ages 25-34 18%Ages 35-54 57%Median HHI $87,500HHI $50K+ 64%

HHI $75K+ 43%College Educated 66%Employed 75%Working Full-Time 68%Professional 65%Married 27% With Kids 33%SOURCE: Pulse Research

AUDIENCE

Print EditionReaching over 30,000 readers, The Villager is distributed every Thursday, available in newstands and by subscription. Print edition includes legal ads. The print edition is also available online at www.thevillager.com.

Monthly Web Traffic

Over 470,000 Page ViewsOver 118,000 Unique Visitors

Over 400,000 Visits

T he Villager is the paper of record for Greenwich Village, Soho, Noho, Chinatown, Union Square, Gramercy and Little Italy- the neighborhoods covered by The Villager

are among the most dynamic, colorful, contentious and exciting places on the planet.

It’s the people who live, work and play here that make this area of the city such a desirable market.

The Villager covers it best, winning 9 awards in the New York Press Association’s 2012 Better Newspaper Contest — including First Place Best Column, First Place Art Photo and awards for News Story, Feature Story, Arts Coverage, Feature Photo, Spot News Photo and Editorial Cartoon.

For over 70 years, The Villager has been downtown Manhattan’s preferred news media. The Villager offers the most in-depth local news, arts & entertainment, politics, local business and profiles of news-making personalities. Editorial Excellence is what attracts one of the most actively engaged audiences, making it the perfect environment for businesses to connect with their customers.

The Villager is available exclusively as a paid publication, sold by subscription

and at newsstands.

Page 5: NYC COMMUNITY MEDIA 2013 MEDIA KIT

NYC COMMUNITY MEDIA • 515 Canal Street • New York, NY 10013 • 212-229-1890 • 212-229-2790 (Fax)

NYC COMMUNITY MEDIA 2013 Media Kit : Downtown Express

The Newspaper of Lower Manhattan: Tribeca, City Hall, Financial District, Chinatown, Battery Park, South Street Seaport and World Trade

DOWNTOWN EXPRESS

Male 52%Female 48%Median Age 37Ages 25-34 30%Ages 35-54 62%Median HHI $112,500HHI $50K+ 62%

HHI $75K+ 74%College Educated 61%Employed 93%Professional 65%Married 29% With Kids 45%SOURCE: Pulse Research

DEMOGRAPHICS

AUDIENCE

Print EditionReaching over 100,000 readers, Downtown Express is distributed every other Wednesday with a residential focus in 350 street boxes, restaurants, bars, cafes, retail businesses, banks and a targeted subscription list. The print edition is also available online at www.downtownexpress.com.

Monthly Web Traffic

Over 529,000 Page ViewsOver 129,000 Unique VisitorsOver 320,000 Visits

BOB TOWNLEY Executive DirectorManhattan Youth

“Downtown Express helps spread the word about our youth programs, brings in new participants and is critical in creating a sense of community downtown. It is a must-read every week for its local news, and forceful and independent editorials.”

D owntown Express is a must-read in lower Manhattan, providing readers with crucial, ever-changing, in-depth information about quality-of-life, civic and

political events, schools and business.

We’re proud recipients of the NYPA’s first place award for Spot News Coverage and the second-place winner for editorials.

Downtown Express reaches an incredibly diverse mix of residents whose neighborhoods are bound together by their geography and their passion for being deeply connected to their community.

As lower New York continues its breathtaking pace of development with the addition of significant residential projects and the completion of the World Trade Center, the positive impact on the economy of these neighborhoods will be considerable. Downtown Express is a leading influence and resource to its residents and workforce.

Downtown Express is the only publication focusing exclusively on all the neighborhoods below Canal Street: Tribeca, the Financial District, City Hall, the Seaport, Chinatown and Battery Park City.

515 CANAL STREET • NYC 10013 • COPYRIGHT © 2013 NYC COMMUNITY MEDIA, LLC

VOLUME 25, NUMBER 21 MARCH 20-APRIL 2, 2013

Downtown Express photo by Scot Surbeck

TOWERING RUN

About 15,000 runners raced by the Freedom Tower on St. Patrick’s Day for the NYC Half Marathon Sunday.

The race fi nished up at the Seaport.

BY KAITLYN MEADE

Lady Liberty will reopen

by Independence Day, in

time to catch the second

half of summertime traf-

fi c. In a teleconference on

March 19, U.S. Secretary

of the Interior Kenneth

Salazar said that statue was

on track to open by July 4

of this year, bringing back

much-needed jobs and tour-

ism to Lower Manhattan.

The iconic statue

has been closed since

Superstorm Sandy roared

into the harbor on Oct.

29, 2012.“Hurricane Sandy infl ict-

ed major damage on facili-

ties that support the Statue

of Liberty — destroying the

docks, crippling the ener-

gy infrastructure on Ellis

Island and wiping out the

security screening system

— but we are fully commit-

ted to reopening this crown

jewel as soon as it’s safe for

visitors and not a second

later,” said Salazar.

Senator Charles

Schumer, who was on

the press call, was excit-

ed about the impact the

reopening would have on

the city’s economy.

“Being open for the sum-

mer tourism season isn’t

just important symbolically,

it’s a boon to the city’s

economy and businesses, as

the statue attracts millions

of tourists from all over the

B Y TERESE LOEB

KREUZER

On April 24, 1913, U.S.

President Woodrow

Wilson pushed a but-

ton in Washington,

D.C. that fi red up dynamos

in the basement of the newly

fi nished Woolworth build-

ing at 233 Broadway in

New York City. The lights

in the building fl ashed on

all at once as thousands of

people in City Hall Park

watched. Thousands more

stood on the New Jersey side

of the Hudson River to see

the spectacle. Newspaper

accounts said that people

out at sea, 100 miles away,

witnessed the fl ash of elec-

tric light. At the time, the Woolworth

building at 792 feet was the

tallest building in the world.

It remained so until 1930,

when the Chrysler building

surpassed it.As the Woolworth build-

ing celebrates its centennial,

it is, of course no longer

anywhere near the tallest

building even in New York

City, but many people still

consider it to be one of the

city’s most beautiful sky-

scrapers. The exterior, with

its delicate tracery of terra

cotta ornamentation and its

copper-clad roof, is a well-

known feature of the skyline.

The interior of the Lower

Manhattan building is less

well known except to the

RARE PEEKS ATTHE WOOLWORTH BEFORE

THE BUILDING’S CENTENNIAL

STATUE OF LIBERTYTO OPEN JULY 4

Continued on page 26

Continued on page 27

HEALTH AND

FITNESS SPECIAL

P 10 - 14

Page 6: NYC COMMUNITY MEDIA 2013 MEDIA KIT

NYC COMMUNITY MEDIA • 515 Canal Street • New York, NY 10013 • 212-229-1890 • 212-229-2790 (Fax)

GAY CITY NEWS Serving Gay, Lesbian, Bi and Transgender New York

PARTNERS

NYC COMMUNITY MEDIA 2013 Media Kit : Gay City News

DEMOGRAPHICS

AUDIENCE

Male 50%Female 50%Median Age 37Ages 25-34 18%Ages 35-54 66%Median HHI $68,500HHI $50K+ 63%HHI $75K+ 47%

College Educated 62%Employed 87%Working Full Time 78%Professional 58%Married 26%Significant Other 42%

With Kids 39%

SOURCE: Pulse Research

Monthly Web Traffic

Over 1,000,000 Page ViewsOver 290,000 Unique VisitorsOver 710.000 Visits

Print EditionReaching over 100,000 readers, Gay City News is distributed every 14 days (Wednesday) throughout the Metropolitan New York area, via over 500 street boxes, newsstands, restaurants, bars, cafes, retail businesses, banks and community gathering spots. The print edition is also available online at www.gaycitynews.com.

BEN SMITHPolitico.com

Gay CIty News editor Paul Schindler’s always-strong opinions make the paper kind of a must-read even outside the community.”

G ay City News boasts America’s most experienced and pioneering team in GLBTQ journalism, a team that since the 1980’s has chronicled cross-currents,

struggles and triumphs of the gay civil rights movement and the determined fight to surmount the AIDS epidemic.

Gay City News is dedicated to providing the most insightful, informative and up-to-date coverage about New York City’s diverse gay community. Award-winning editorial makes it one of the most respected GLBTQ publications in the nation.

Sponsorship & Partner Opportunities: As one of the nation’s leading GLBTQ media, Gay City News regularly sponsors with local, regional and national businesses and organizations for a variety of dynamic events and promotions. For complete details, contact the marketing department at (646) 452-2496.

Gay City News speaks to the core of ”America’s most influential untapped market” according to The Wall Street News, reaching more GLBTQ New Yorkers than all national gay magazines combined. Gay City News is distributed throughout Manhattan as well as select neighborhoods in Brooklyn and Queens.

Sandy's Direct Hits 12 Other Opera Capitals 28

Mr. Maloney Goes to Washington 33 GENDA in 2013? 11

FREEVOLUME ELEVEN, ISSUE TWENTY THREE

NOVEMBER 7 - 20, 2012

Four-State Marriage Equality Sweep!Election Coverage, pages 14-19, 32-33

KEEP REACHING,KEEP FIGHTING”

ELECTION

2012

Phot

o co

urte

sy o

f Chi

p So

mod

evill

a / G

etty

Imag

es

Page 7: NYC COMMUNITY MEDIA 2013 MEDIA KIT

NYC COMMUNITY MEDIA • 515 Canal Street • New York, NY 10013 • 212-229-1890 • 212-229-2790 (Fax)

CHELSEA NOW The West Side’s Community Newspaper

NYC COMMUNITY MEDIA 2013 Media Kit : Chelsea Now

DEMOGRAPHICS

AUDIENCE

Male 52%Female 48%Median Age 37Ages 25-34 26%Ages 35-54 37%Median HHI $84,500

HHI $50K+ 62%HHI $75K+ 47%College Educated 65%Professional 71%Married 19%

With Kids 28%

SOURCE: Pulse Research

Monthly Web Traffic

Over 417,000 Page ViewsOver 100,000 Unique VisitorsOver 210,000 Visits

Print EditionReaching over 75,000 readers, Chelsea Now is distributed every 14 days (Wednesday) via 125 street boxes located on street corners from 14th to 34th Streets, from Broadway to the West Side Highway plus high-traffic indoor locations including bookstores, cafes, restaurants, clubs, residences, etc. The print edition is also available online at www.chelseanow.com.

M anhattan’s Chelsea neighborhood represents one of the most diverse and evolving communities in New York City. It’s mix of residents-from

families and single twenty-somethings, to its rich artist and gallery and GLBTQ communities –continue to see astonishing growth and development.

Chelsea has become a prime destination for hotels, restaurants, theatres, nightlife and retailers. The completion of the incredibly popular High Line park and waterfront, the forthcoming mixed-use development of the Hudson Yards and planned-expansion of Chelsea Market make this one of the most exciting places to live and visit anywhere in the world. Chelsea has also become home to America’s most innovative tech firms making it epicenter of the east-coast silicon valley.

Chelsea Now provides advertisers with the direct connection to residents and visitors who are drawn to this thriving neighborhood that has become one of the city’s most exciting places to be.

ANNE WACHNICKIMarketing Manager

New Museum Manhattan

”We were thrilled with the ads for First Saturdays/March, which directly contributed to a hugely successful

program! We had a record 240 guests in attendance...”

Chelsea Now is the ONLY publication devoted exclusively to this renowned locale for the most esoteric and breaking news, plus art and entertainment coverage that is simply unmatched. Chelsea Now’s coverage of the arts and the environment has also earned coveted NYPA awards.

515 CANAL ST., UNIT 1C • MANHATTAN, NY 10013 • COPYRIGHT © 2013 NYC COMMUNITY MEDIA, LLC

VOLUME 5, NUMBER 11 THE WEST SIDE’S COMMUNITY NEWSPAPER

FEBRUARY 6 - 19, 2013

PROGRESS REPORT 2013Hudson Yards • High Line • Hoylman • Gallery District

Courtesy of Related Companies and Oxford Properties

Page 8: NYC COMMUNITY MEDIA 2013 MEDIA KIT

NYC COMMUNITY MEDIA • 515 Canal Street • New York, NY 10013 • 212-229-1890 • 212-229-2790 (Fax)

T he East Villager & Lower East Sider is the newspaper of record for the neighborhood of Manhattan defined by its boundaries that run

from Broadway to Avenue D, 23 rd Street to Delancey where change has been a constant.

This ever-evolving area is rich with both protected history and new cutting-edge development. Residents and visitors here find a community that offers some of the most exciting cultural and commercial opportunities anywhere. It boasts the widest variety of ethnic restaurants and shopping in the city. It’s one of the leading destinations for visitors from around the globe.

A rich population of students from a number of acclaimed colleges and universities make their homehere as well.

THE EAST VILLAGER& Lower East SiderEast & West Village, Lower East Side, Soho, Noho,

Little Italy and Chinatown

NYC COMMUNITY MEDIA 2013 Media Kit : East Villager

DEMOGRAPHICS

AUDIENCE

Male 48%Female 52%Median Age 38Ages 25-34 20%Ages 35-54 64%Median HHI $52,500HHI $50K+ 41%

College Educated 63%Employed 79%Professional 30%Married 26%

With Kids 36%

SOURCE: Pulse Research

Print EditionReaching over 20,000 readers, The East Villager and Lower East Sider is distributed to dozens of locations within Broadway to Avenue D, 23rd Street to Delancey. You will find our bright yellow streetboxes in high-traffic areas and distribution inside residential buildings, clubs, associations, medical facilities, retail establishments, entertainment venues and retirement/assisted living facilities and centers. The print edition is also available online at www.eastvillagernews.com.

Monthly Web TrafficOver 240,000 Page ViewsOver 32,000 Unique VisitorsOver 88,000 Visits

“This is a great addition to the East Village. Love the coverage.”

HARRY HANSONHanson Fitness

The East Village and Lower East Side make up one of the most densely populated neighborhoods in New York, making it a tremendous place for business owners looking to tap into its insatiable demand for goods and services.

Page 9: NYC COMMUNITY MEDIA 2013 MEDIA KIT

NYC COMMUNITY MEDIA • 515 Canal Street • New York, NY 10013 • 212-229-1890 • 212-229-2790 (Fax)

NYC COMMUNITY MEDIA 2013 Media Kit : Advertising Calendar

ADVERTISING CALENDAR NYC Community Media Print Publication Dates

Space reservations close 7 calendar days prior to publication date.Ad materials due 5 calendar days prior to publication date.

Jan 3

Jan 10

Jan 17

Jan 24

Jan 31

Feb 7

Feb 14

Feb 21

Feb 28

Mar 7

Mar 14

Mar 21

Mar 28

Apr 4

Apr 11

Apr 18

Apr 25

May 2

May 9

May 16

May 23

May 30

Jun 6

Jun 13

Jun 20

Jun 27

Jul 4

Jul 11

Jul 18

Jul 25

Aug 1

Aug 8

Aug 15

Aug 22

Aug 29

Sep 5

Sep 12

Sep 19

Sep 26

Oct 3

Oct 10

Oct 17

Oct 24

Oct 31

Nov 7

Nov 14

Nov 21

Nov 28

Dec 5

Dec 12

Dec 19

Dec 26

Jan 3

Jan 17

Jan 31

Feb 14

Feb 28

Mar 14

Mar 28

Apr 11

Apr 25

May 9

May 23

Jun 6

Jun 20

Jul 4

Jul 18

Aug 1

Aug 15

Aug 29

Sep 12

Sep 26

Oct 10

Oct 24

Nov 7

Nov 21

Dec 5

Dec 19

Jan 9

Jan 23

Feb 6

Feb 20

Mar 6

Mar 20

Apr 3

Apr 17

May 1

May 15

May 29

Jun 12

Jun 19

Jul 3

Jul 17

Jul 31

Aug 14

Aug 28

Sep 11

Sep 25

Oct 9

Oct 23

Nov 6

Nov 20

Dec 4

Dec 18

nowCh le sea

Jan 2

Jan 16

Jan 30

Feb 13

Feb 27

Mar 13

Mar 27

Apr 10

Apr 24

May 8

May 22

Jun 5

Jun 26

Jul 10

Jul 24

Aug 7

Aug 21

Sep 4

Sep 18

Oct 2

Oct 16

Oct 30

Nov 13

Nov 27

Dec 11

Dec 25

Jan 9

Jan 23

Feb 6

Feb 20

Mar 6

Mar 20

Apr 3

Apr 17

May 1

May 15

May 29

Jun 12

Jun 19

Jul 3

Jul 17

Jul 31

Aug 14

Aug 28

Sep 11

Sep 25

Oct 9

Oct 23

Nov 6

Nov 20

Dec 4

Dec 18

For more information contact Francesco Regini, Sr. VP Sales and [email protected] ∙ 646 452 2496 ∙ 212 229 2790 (Fax)

Page 10: NYC COMMUNITY MEDIA 2013 MEDIA KIT

NYC COMMUNITY MEDIA • 515 Canal Street • New York, NY 10013 • 212-229-1890 • 212-229-2790 (Fax)

NYC COMMUNITY MEDIA 2013 Media Kit : Advertising Calendar

SPECIAL SECTIONS JANUARY

Progress Report:Featured in The Villager, East Villager, Downtown Express, Chelsea Now

FEBRUARY

Wedding Pride:Featured in: Gay City News

JUNE

Pride:Featured in: Gay City News, Chelsea Now, The Villager, East Villager

Summer Festivals Directory:Featured in: Downtown Express, The Villager, Chelsea Now

JULY

2013 Handbook:Featured in: Downtown Express, The Villager, East Villager,Chelsea Now, Gay City News

MARCH

Senior Health:Featured in: Downtown Express, The Villager, East Villager, Chelsea Now, Gay City News

AUGUST

Fringe NYC:Featured in: Chelsea Now and Gay City News

APRIL

Tribeca Film Fest:Featured in: Downtown Express, The Villager, Chelsea Now

SEPTEMBER

Fall Festivals Directory:Featured in: Downtown Express, The Villager, East Villager,Chelsea Now

The Villager 80th Anniversary

MAY

Taste of Tribeca:Featured in: Downtown Express, The Villager, East Villager, Chelsea Now, Gay City News

NOVEMBER

Holiday:Featured in: Downtown Express, The Villager, East Villager,Chelsea Now, Gay City News

OCTOBER

Upcoming Elections:Featured in: Downtown Express, The Villager, East Villager, Chelsea Nowl, Gay City News

Small Business:Featured in: Chelsea Now

Page 11: NYC COMMUNITY MEDIA 2013 MEDIA KIT

NYC COMMUNITY MEDIA • 515 Canal Street • New York, NY 10013 • 212-229-1890 • 212-229-2790 (Fax)

DISTRIBUTION Regional Distribution by Zip Code

NYC COMMUNITY MEDIA 2013 Media Kit : Distribution Map

THE VILLAGER:10001, 10003, 10012, 10013, 10014

EAST VILLAGER:10002, 10003, 10006, 10007, 10009, 10010, 10012

CHELSEA NOW:10001, 10011, 10016, 10018, 10019

DOWNTOWN EXPRESS:10002, 10004, 10007, 10014, 10038, 10280

Gay City News is distributed throughout Manhattan, as well as parts of Brooklyn & Queens

MANHATTAN: 10001, 10002, 10003, 10004, 10006,

10007, 10009, 10010, 10011, 10012, 10013, 10014,

10016, 10017, 10018, 10019, 10021, 10022, 10023,

10025, 10026, 10027, 10028, 10029, 10034, 10036,

10038, 10128, 10280

QUEENS: 11101, 11109, 11355, 11367, 11368

BROOKLYN: 11201, 11205, 11215, 11231

GAY CITY NEWS:

READERSHIP

THE VILLAGER30,000

GAY CITY NEWS100,000

DOWNTOWN EXPRESS100,000

CHELSEA NOW75,000

EAST VILLAGER20,000

Page 12: NYC COMMUNITY MEDIA 2013 MEDIA KIT

NYC COMMUNITY MEDIA • 515 Canal Street • New York, NY 10013 • 212-229-1890 • 212-229-2790 (Fax)

AVERAGE HOUSEHOLD INCOME

The

Villager

Gay City

News

Downtown

Express

Chelsea

Now

The East

Villager

1,200,000

1,000,000

800,000

600,000

400,000

200,000

0

MEDIAN HOUSEHOLD INCOME

The

Villager

Gay City

News

Downtown

Express

Chelsea

Now

The East

Villager

100,000

80,000

60,000

0

DEMOGRAPHICS AT A GLANCEA Diverse and Affluent Audience

NYC COMMUNITY MEDIA 2013 Media Kit : Demographics

READERSHIP DEMOGRAPHICS

Male

50%

50%

52%

52%

48%

Female

50%

50%

48%

48%

52%

With Kids

33%

39%

45%

28%

36%

Married

27%

26%

29%

19%

26%

College Ed

66%

62%

61%

65%

63%

Median Age

38

37

37

37

38

The Villager

Gay City News

Downtown Express

Chelsea Now

The East Villager

Page 13: NYC COMMUNITY MEDIA 2013 MEDIA KIT

NYC COMMUNITY MEDIA • 515 Canal Street • New York, NY 10013 • 212-229-1890 • 212-229-2790 (Fax)

ADVERTISING Print Ad Creation and Submission

BLACK AND WHITE

The following standards are recommended for black and white newspaper ads:

• Every continuous tone or halftone image should be evaluated on an individual basis with an expected dot gain of approximately 30%.

• Dot gain curves are non-linear; ads will gain more in their mid-tone values than highlight or shadow.

• All continuous tone images should be at least 170 ppi at their final output size.

• Line art should be at 1016 ppi.• All supplied ads should have a minimum of 5%

in the highlight and a maximum of 80% in the shadow area.

• Any part of the ad not intended to print solid black should be created at a maximum of 75%.

• A minimum of 20% contrast between foreground and background is suggested.

• Type should be kept at a minimum of 8 pt. for standard or 12 pt. for reverse.

• All type intended to print solid black should be set at 100% black.

• Surprinted type should be solid black and contrasted against a 30% or less black screen.

• Reversed or knocked-out type should be 0% black (white) type on a 70% screen or higher.

• Fine serif typefaces should be avoided.• We will not modify PDF files.

FOUR-COLOR

• We strongly discourage same color family type on top of color boxes and will not be held liable for bad reproduction of such artwork. For instance, no typeface in shades of auburn over an auburn background.• Tone (or Contrast) Reproduction• Newsprint offers less contrast than text matte or

coated stocks. The darkest four color area should not exceed 240%, the dot percentage should not exceed 90%.

• Dot gain is approximately 30%.• Reversed type or four-color black type should be at

least 14 pt. and a medium-to-bold sans-serif typeface is recommended. Dropped-out (reversed) type in a black only area should be at least 10 pt. medium to bold sans-serif typeface.

FONTS

• Since we accept only PDF files for artwork, font files are not required. We cannot make font corrections or any type of modifications to a PDF.

RESOLUTION AND LINE SCREEN

• Images @ 203.2 dpi (8 pixels/mm)• Line Art @ 1016 ppi (40 pixels/mm)• Output screen ruling @ 100 lpi

TO SUBMIT FILES BY DISK

PDF’s can best be submitted by FTP or delivered by email. CDs can be delivered to our office.

TO SUBMIT FILES BY EMAIL (25MB OR SMALLER)

[email protected]

CAMERA-READY MATERIALS DEADLINE

Noon on the business day following space reservation deadline.

INSERTS

$97/M net. Sample required, rate may vary depending on size, stock and weight. Due at printer at least one week prior to insertion date. Please contact the Sales Department for shipping details. Commercial printing available.

Four-color or black and white creatives submitted electronically must be industry standard Adobe Acrobat PDF files.

NYC COMMUNITY MEDIA 2013 Media Kit : Demographics

Page 14: NYC COMMUNITY MEDIA 2013 MEDIA KIT

NYC COMMUNITY MEDIA • 515 Canal Street • New York, NY 10013 • 212-229-1890 • 212-229-2790 (Fax)

ADVERTISING Rate Card and Ad Dimensions

NYC COMMUNITY MEDIA 2013 Media Kit : Advertising

For more information contact Francesco Regini, Sr. VP Sales and [email protected] ∙ 646 452 2496 ∙ 212 229 2790 (Fax)

*Page 2, Page 3, & Inside Cover

1x 6x 13x 26x 52x

FULL PAGE4CBW

HALF PAGE4CBW

QTR PAGE4CBW

EIGHTH PAGEBWONLY

BILLBOARD4CONLY

FULL PREMIUM*4CBW

$2090$1675

$1860$1445

$1770$1355

$1515$1100

$1670$1255

$1355$1045

$1200$895

$1145$835

$995$685

$1100$790

$860$655

$785$580

$750$545

$645$440

$720$515

$420 $360 $345 $275$315

$1195 $1090 $1030 $935$990

$2458$1970

$2188$1700

$2082$1594

N/AN/A

N/AN/A

AD DIMENSIONS

BILLBOARD

W 9.875” X H 2.0”

1/41/8

1/4: W 4.85” X H 5.63” 1/8: W 4.85” X H 2.75”

1

FULL: W 9.875” X H 11.4”

1/2 V

1/2 H

1/2 V: W 4.85” X H 11.4”1/2 H: W 9.875” X H 5.63”

Page 15: NYC COMMUNITY MEDIA 2013 MEDIA KIT

NYC COMMUNITY MEDIA • 515 Canal Street • New York, NY 10013 • 212-229-1890 • 212-229-2790 (Fax)

NYC COMMUNITY MEDIA 2013 Media Kit : Front Page Bilboards

ADVERTISING Front Page Billboards

Front-page billboards in your community newspaper allow you to maximize your ad by putting it in the spotlight of the front page.

$1,195

$1,090

$1,030

$990

$935

1x rate/ad

6x rate/ad

13x rate/ad

26x rate/ad

52x rate/ad

BILLBOARD

COVER

BILLBOARDDIMENSIONSW 9.875” X H 2.0”

RATES (4C ONLY)

Page 16: NYC COMMUNITY MEDIA 2013 MEDIA KIT

NYC COMMUNITY MEDIA • 515 Canal Street • New York, NY 10013 • 212-229-1890 • 212-229-2790 (Fax)

ADVERTISING Web Ads and eNewsletter

Approved artwork is due 7 days prior to publication date.

EMAIL all ad creatives to: [email protected]. FLASH FILES ARE NOT ACCEPTABLE FOR eNEWSLETTERS.

1. Most current web technology advertising file-types and creative are accepted. Rich Media can have a 100k secondary load file size. All locally served ads require a SWF, FLA, GIF/JPG and click-through URL. Overlay ads, expandable ads, video ads and 3rd-party iFrame requests must be made in writing to your account executive. No flash ads accepted for eNewsletters.

2. Files must be no larger than 30k.

975 X 121 PIXELS

1 website

2 websites

3 websites

4 websites

5 websites

$989

$1,679

$2,369

$2,969

$3,209

LEADERBOARD

300 X 250PIXELS

SQUARE

1 website

2 websites

3 websites

4 websites

5 websites

$719

$1,229

$1,729

$2,159

$2,339

300 X 600PIXELS

RECTANGLE

1 website

2 websites

3 websites

4 websites

5 websites

$1,079

$1,849

$2,599

$3,239

$3,509

975 X 121

WEBSITE MASTHEAD

300 X 250

NEWS ARTICLE

WEBSITE FOOTER

300 X 600

NYC COMMUNITY MEDIA 2013 Media Kit : Web Ads

THE VILLAGER

2,000+ Subscribers

$159

DOWNTOWN EXPRESS

8,000+ Subscribers

$269

GAY CITY NEWS

17,000+ Subscribers

$529

CHELSEA NOW

2,000+ Subscribers

$159

975 X 121

EMAIL BLAST MASTHEAD

300 X 250

EMAIL BLAST

975 X 121

eNEWSLETTERS

Our eNewsletters are a smart and effective way to reach a concentrated, opted-in audience of dedicated readers. Your ad will be surrounded by updated editorial from the most recent online issues of our papers.

DEADLINES & SPECS

300 X 250

300 X 250

30 day duration

Page 17: NYC COMMUNITY MEDIA 2013 MEDIA KIT

NYC COMMUNITY MEDIA • 515 Canal Street • New York, NY 10013 • 212-229-1890 • 212-229-2790 (Fax)

VIP PARTNERS

AIDS Walk New York

FOUNDING MEMBER

FOUNDING MEMBER

FOUNDING MEMBER

FOUNDING MEMBER

Angelikca Film Center

Brooklyn PRIDE

Clearview Cinemas

Continuum Health Partners

Key WestIGLHRC

God’s Love We Deliver

GMHCEquality Forum

Manhattan Chamber

of Commerce

New York University

New York Health & Racquet Club

NewFest

POINT Foundation

American Airlines

Tribeca Film Fest

Home Depot

The Center

BMW

Crunch Gym

Lexus

Toyota

Trinity Wall Street

Unleashed by PETCO

Virgin Mobile

Human Rights Campaign

Empire StatePride Agenda

Heritage of Pride

National Gay Media

Association

GLBT Expo

Queens PRIDE Taste of Tribeca

Queens Pride

NYC COMMUNITY MEDIA 2013 Media Kit : VIP Partners

Page 18: NYC COMMUNITY MEDIA 2013 MEDIA KIT

NYC COMMUNITY MEDIA • 515 Canal Street • New York, NY 10013 • 212-229-1890 • 212-229-2790 (Fax)

SAY WHAT? Client Testimonials

NYC Community Media delivers just that - Communities where our customers live, work and play.

DANA THAYERSenior Vice President, MarketingChelsea Piers

Gay City News has been a fantastic addition to our media plan. Our properties, Dyker B each and Pelham Split Rock Golf Courses, are fabulous wedding locations. With Gay City News’s vast audience through print, online and e-mail, we have booked three gay weddings for the upcoming year.

Thank you!

HOLLY REDHEFFERNational Sales Management & Marketing Project Manager American Golf Corporation

Our “Stand with Japan” event on Sunday went very well, so many people came out to show their support and to participate in the activities. We raised more than $20,000 in just 3 hours. Most of our guests were young families from this neighborhood and I believe the ad in the Downtown Express took our event to the next level. We could not have done this without your support.

Thank you so much,AYAKO ALLEN

The Villager is a great avenue to build community support for our youth softball and baseball programs. The Villager staff is always looking for opportunities to take advantage of key dates in our GVLL calendar. We’ve enjoyed a long and fruitful relationship and look forward to many years to come.

DANIEL MILLERPresidentGreenwich Village Little League

I am delighted to be advertising in Downtown Express. Your design team has made my job so much easier. Everything about the experience has been easy, helpful and straightforward. We are new to the neighborhood, so it’s hard to know where to advertise. Being a grassroots kind of gal, I took to the streets walking into every building in Battery Park City to introduce myself. There in the lobbies I saw several publications, Downtown Express being one of them Of course it’s hard to know what people are actually reading...so I asked. Again and again doormen told me that the paper they see their residents reading is Downtown Express. I am delighted to be a part of the neighborhood and also to have a wonderful resource to keep a finger to the pulse of what is happening downtown.

ALICIA SALZER MDCo-Founder, Medhattan Immediate Medical Care

NYC COMMUNITY MEDIA 2013 Media Kit : Client Testimonials

Page 19: NYC COMMUNITY MEDIA 2013 MEDIA KIT

NYC COMMUNITY MEDIA • 515 Canal Street • New York, NY 10013 • 212-229-1890 • 212-229-2790 (Fax)

THEVILLAGER.COM • GAYCITYNEWS.COM • DOWNTOWNEXPRESS.COM • CHELSEANOW.COM • EASTVILLAGERNEWS.COM

NYC COMMUNITY MEDIA 2013 Media Kit

FRANCESCO REGINISENIOR VP OF SALES & [email protected]