NunatsiavutGOVERNMENT

Support Labrador Inuit prosperity and equality within Canada through self-determination and self-government.

Pilotº has been the ‘on call’ communications counsel for the Labrador Inuit since 2003. Then, the Labrador Inuit Association (LIA) was working to ratify their historic lands claim agreement, a milestone which finally came to pass in 2005. Today, the LIA operates as the Nunatsiavut Government, a regional ethnic self-government whose mandate includes sustainable economic development, protecting and preserving Inuit culture and implementing social programs on behalf of its beneficiaries.

The Challenge

Action

NunatsiavutGOVERNMENT

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Pilot° created the original awareness campaign for the ratification vote, and continues to advise Nunatsiavut leadership on all communications strategy. To date, we have developed the overall communications and transition plans; produced news bulletins, print ads, press kit, presentations and speeches; built the Nunatsiavut web presence and photo catalogue; and provided media relations and event management services.

An 86 per cent voter turnout for the original ratification vote; the first ever Nunatsiavut election in October 2006; and a commitment to guide their communications program through the long term.

Results