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A statistical analysis of visitors 2019 02
NUMBER OF VISITORS
6 542 people attended Dairy&Meat Industry 2019. An increase of 9% on 2018’s visitor numbers.
The most popular day of 2019’s exhibition had 2,577 visitors or 39% of the total number.
32% of visitors visited the show for more than one day.
Total visitor number
Number of visitors and repeat visitors by day
2nd day1st day 3rd day 4th day
2 577
3 021 of which: 2 206 of which: 562 of which:
1 939 1 658 368
The exhibition was attended by
Unique visitors – the number of distinct individuals who attended the exhibition, regardless of how many times they attended
Repeat visits – the number of distinct individuals who attended on multiple occasions
2018 2019
6 007 people 6 542 people
444 548 194
2 316visitors
To obtain generalinformation
Breakdown of visitors by reason for attending
36+30+20+14+F36%
14%20%
REASONS FOR ATTENDING
The number of targeted visitors who attended the exhibition to source goods and services for their businesses or obtain general industry information amounted to 4 695 people, that is 15% more than in 2018.
03A statistical analysis of visitors 2019
2 379visitors
To source goods or services for business
1 138visitors
To promote own goods or services
709visitors
Educational reasons
30%
04
GEOGRAPHY OF VISITORS
In 2019 6 079 visitors, representing 78 Russian regions, attended the exhibi-tion.
The number of visitors from Moscow and Moscow region was 4 133 (63%). The overall Russian visitors number is 467 people more than in 2018.
The total international visitors number is 463 people, representing 44 coun-tries, that is 17% more than in 2018.
The majority of foreign visitors were representatives of businesses from Belarus (167 people), Kazakhstan (48 people) and the Ukraine (30 people).
Breakdown of visitors by geography 63+30+7+F63%
7%
A statistical analysis of visitors 2019
4 133Moscow and Moscow region
1 946Other Russian regions
463Foreign countries
30%
Breakdown of visitors by type of company and reasons for attending
Type
To source products and services for business
To obtain general industy information
05
TYPES OF COMPANIES AND REASONS FOR ATTENDING
The majority of visitors who attended to source goods and services for business and also to obtain general industry information were those, employed in milk and dairy production — 58%
Respondents were allowed to ticke more than one answer
A statistical analysis of visitors 2019
Milk and dairy production
Cheese production
Sale / Supply of equipment and materials
Equipment and materials production
Livestock feed production
Beverage production and bottling equipment
31%
14%
17%
10%
6%
4%
27%
8%
17%
15%
6%
5%
Breakdown of visitors by level of responsibility
Breakdown of visitors by level of responsibility and reasons for attending
29+32+23+13+3+F
29%
3%
13% 23%
32%
06
VISITORS’ LEVEL OF RESPONSIBILITY
32% of visitors were senior executives, defined as company owners, general managers or entrepreneurs, totaling 1 847 people.
Divisional Leaders or Heads of Departments represented 36% of total visitor numbers.
A statistical analysis of visitors 2019
Level of responsibility
Owner/General manager
Deputy general manager
Divisional leader
Manager / Specialist
Entrepreneur
Total
To source products and services for business
906
375
463
553
82
2 379
38%
16%
20%
23%
3%
To obtain general indutry information
412
239
462
640
57
1 810
23%
13%
26%
35%
3%
To promote products or services
64
25
71
132
30
322
20%
8%
22%
41%
9%
Overall
1 648
768
1 303
1 879
199
5 797
29%
13%
23%
32%
3%
1 648
General manager / Owner
1 879
Manager /Specialist
199 Entrepreneur
1 303 Divisional leader
768Deputy general manager
The number of visitors, interested in certain types of products
Milk and dairy production equipment
Cheese production equipment and technologies
Packaging and packaging materials
Equipment for packaging and bottling
Meat processing equipment
Ferments and ingredients
Livestock feed production Beverage production and bottling
Other
3 826
2 628
2 409
2 026
1 662
1 605
1 093
882
255
07
PRODUCT INTERESTS - A VISITORS PERSPECTIVE
The majority of Meat&Dairy Industry vis-itors were interested in milk and dairy production equipment — 3 826 people or 58%
2 628 people or 40% were interested in cheese production equipment
2 409 people or 37% were interested in packaging and packaging equipment materials.
A statistical analysis of visitors 2019
Respondents were allowed to ticke more than one answer
The number of visitors, interested in certain types of products, broken down by group
08
PRODUCT OF INTEREST TO DIFFERENT PRODUCT GROUPS
Milk and dairy producers were primarely interested in milk and dairy production equipment as well as packaging and packaging materials.
Milk and dairy productionequipment
Cheese production equipment and technologies
Packaging and packaging materials
Packaging and bottling equipment
Meat processing equipment
Ferments and ingredients
Livestock products
Other
Total
Products
Visitor groups
Milk and dairy production
Equipment /materials /services sales
Equipment and materials production
Cheese production
Meat processing
3 421 59%
2 304 40%
2 161 37%
1 837 32%
1 384 24%
1 348 23%
898 15%
229 4%
1 187 86%
550 40%
604 44%
567 41%
156 11%
463 33%
141 10%
23 2%
500 57%
313 36%
259 29%
260 30%
225 26%
88 10%
114 13%
41 5%
339 57%
473 80%
244 41%
174 29%
57 10%
234 40%
43 7%
5 1%
91 29%
66 21%
141 46%
73 24%
218 71%
53 17%
64 21%
5 2%
685 60%
429 37%
392 34%
359 31%
332 29%
177 15%
199 17%
35 3%
A statistical analysis of visitors 2019
Respondents were allowed to ticke more than one answer
Livestock
139 52%
103 38%
98 36%
64 24%
107 40%
22 60%
131 48%
4 2%
Other
480 45%
370 35%
423 40%
340 32%
289 27%
273 26%
206 19%
114 11%
09
TARGETS FOR VISITING FULFILMENT
77% of specialist are going to visit Meat&Dairy industry next year.
Half of our specialists only attend Meat&Dairy Industry among other relevant industry events.
A statistical analysis of visitors 2019
Respondents were allowed to ticke more than one answer
Sourcing new products and services
Looking for new partners and suppliers
Meeting existing partner and suppliers
Looking for a particular product or service
Business program attendance
Competitor analysis
Possible participation evaluation
Signing contracts at the event
Other
64%
55%
46%
41%
26%
20%
15%
6%
3%
Visitors had the following targets for attending
18th International exhibitionDairy&Meat Industry
For more information and to book your stand, contact us today
Andrea Trudu International Sales Manager +44 (0) 203 5459 432 [email protected]
See you at DairyTech | Dairy&Meat Industry
18 - 21 February 2020Moscow, Russia, Crocus Expo
Lucas XuProject Manager Chinat: +86 (10) 6790 2630 ext. [email protected]
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