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NuclearPower
energy for sustainable
development
NuclearPower
energy for sustainable
development
Can the argument be
used more effectively?
Can the argument be
used more effectively?
Emma Cornish, World Nuclear Association
Workshop presentation:
• What are the differences between SD and CSR?
• How do CSR and SD relate?
• Why and how do companies use SD and CSR reporting?
• What are the key challenges?
Sustainable Developmentfrom information …
• PIME 1999– Climate change
• PIME 2000 to 2003 – Workshops and sessions on sustainable
development
Giving good information about sustainable development and nuclear energy. Using it to influence policy decisions and public opinion.
CSR…to action.
• PIME 2004– Presentation from BNFL about CSR
experience.
Actively pursue sustainable development goals and communicate achievements through a reporting.
Sustainable Development
• “Development that meets the needs of the present without compromising the ability of future generations to meet their own needs.”
Source: Our Common Future – the World Commission on Environment and Development
Three Pillars
•Environment
•Social
•Economic
Corporate Social Responsibility (CSR)
• “A concept whereby companies integrate social and environmental concerns in their business operations and in their interaction with their stakeholders on a voluntary basis.”
Source: CSREurope (www.csreurope.org)
Identifying IssuesWhat are the SD
issues for the nuclear energy
industry?
What are the SD issues for
a nuclear company?
Eg. Energy access, Environmental impacts, safety, economics
Eg. Site discharges,
worker safety, costs
Sustainable Development
Communications
CSR Reporting
3 Pillars – identifying issues
EnvironmentSociety
Economics
Sustainable Development
New build Environmental costs
Skilled jobs Proliferation Emissions Long-term waste
CSR reporting (Areva case study - one example)
• 9 business principles identified– Goals
• Actions– Indicator
» Stakeholders
Source: Areva (www.arevagroup.com)
CSR reporting (Areva case study - one example)
Source: Areva (www.arevagroup.com)
Business principle: Dialogue and consultation with stakeholders
Goals: Provide more information to the general public on progress in the nuclear sector
Actions: Implement a structured strategy for management of relations with stakeholders at Group and sites level
Indicator: 26,000, the number of people who visited the Group’s French sites in 2001
Stakeholders: Elected Representatives, Media, Unions, Employees, NGOs
Why do you say that SD is a key objective or business driver for your firm? It’s because of the…
Contribution to reputation and brand management
The firm’s values and principles
New product and service advantage
Staff values and principles
Competitive cost advantage
Regulatory requirements
Pressure from customers
Pressure from special interest groups
Mos
t im
port
ant
Source: World Business Council for Sustainable Development (www.wbcsd.org)
Transparency – a CSR requirement
• CSR reporting invites further scrutiny
• CSR does not only report good news
• Critics of CSR see it as a means to hide behind a good image mask.
Reference: Behind the mask – the real face of corporate responsibility, Christian Aid (www.christianaid.org.uk)
Conclusions• CSR is a new issue to all companies, of all
sectors• The nuclear industry is riding with the CSR
agenda – and setting standards• CSR should be integrated throughout business
– it is not only a communications issue• There are no rules • Nuclear industry can benefit from sharing ideas
and experiences• Stakeholder engagement and stakeholder
dialogue is critical
Discussion points• What are the risks associated with CSR
reporting?• What are the opportunities associated with CSR
reporting?• Communications professionals are aware of the
issues important to stakeholders –– What are the issues?– Who are the stakeholders?
• CSR reporting may invite additional scrutiny into nuclear companies activities. Can the nuclear industry withstand this scrutiny?