NTVS ALR Industries Pres. - 122710

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TELEVISION / RADIOADVERTISING OPTIONS

PROPOSALfor

Presented to: ALR IndustriesDavid Dubbs

Date: 12-27-10By: Mark Krueger, National Media Consultant

National TV Spots, Inc.

ALR INDUSTRIES

Local-Regional-National Plan OptionsTV Advertising Campaigns

Q1 2011


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ALR IndustriesAdvertising Plan

Strategic Approach Q1 2011For select local or regional markets, employ a four step (4) approach to

achieve ongoing product sales and brand awareness in a consistentand methodical television advertising program

1. Utilize an initial Cable Television blitz awareness campaign designed tobrand the Mens Low T Product or an optional Weight Loss product.

(1a) Have the creative television commercial message emphasize the fact thatthe ALR Industries products are now available at the website or 800#.Depict the products as safe, effective, affordable and guaranteed for theresults intended, and with appropriate disclaimers. Also make sure theALR website is prepared to provide consumer information, has aprofessional approach and coordinates with online SEO / SEM and SocialMarketing practices.

2. To reach consumers in key regional markets, to generate sales andawareness as the product is sold. To reach Men 35+ and/or Adults 25-54in the respective markets. Use demographically targeted networks and

spot commercials on cable tv platforms for cost efficiency. Consideradding matching radio stations for local promotional efforts insubsequent months after TV establishes the awareness.

3. To run highly visual and engaging TV commercial in a targeted cablenetwork saturation type of campaign approach for the first 2-3 monthsby market. Switch to radio commercials in the matching key cities for thefollowing initial 3-4 months campaign effort. Combined with TV, the Radiomessages continue to establish the brand name, drive traffic to thelocations and/or website . Also use Radio schedules to leverage marketpromotional efforts to support the ad schedules.

4. Use the documented results of the first 30-60 day campaigns to beevaluated by both ALR Industries and National TV Spots to considerterms for a possible Cost-Per-Inquiry (CPI / CPL) Test Program with NTVSfor consideration of a regional or national CPI/CPL advertising program.


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ALR IndustriesTV Advertising - Schedule Options

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Page 2 of 2ALR Industries

TV Advertising - Schedule Options


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Your Professional Media Resource

NATIONAL TV SPOTSMULTI-PLATFORM COMMERCIALS

In 2010, with over fifteenyears of media advertisingbusiness operations, NTVS isyour solution to efficientmulti-platform commercialplacements-locally, regionally, nationally.

All top Television andRadio Platforms Localmarket network affiliates,local cable, National cable,national satellite, Local and

National Radio, Internetstreaming Radio

Complete Productionservices for yourcommercials, Telemarketingand fulfillment supportservices.

Specialists in DirectResponse, CPI / CPA,custom sales agreements

Free Infrastructure review.



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About UsNational TV Spots, Inc.

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NTVS Satellite Platforms can reach 22 Million U.S. Households and 55

Million potential viewers. NTVS Digital & Analog Cable Platforms can reach 50 Million USHouseholds and 125 Million potential viewers.

NTVS Digital Cable & Satellite Platforms reach the top 210 DesignatedMarkets areas in the U.S.

NTVS Cable and Satellite Platforms place your TV Commercials wherethey will be viewed by your target demographic audience, easily andefficiently, maximizing the ROI for your campaign and minimizing hassles.

147 National Premium Networks ready for local, regionalor national commercial insertion.

National TV Spots provides you with local, regional ornational reach, at discounted rates from volume buying.

NTVS delivers custom audience targeting anddemographic flexibility that maximizes your media buying

dollars.

OVERVIEW


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National TV Spots - A proven supplier of commercial advertisinginventory - in business over 15 years.

National TV Spots - Established contracts and volume rate discounts withmultiple media platforms. Better rates yield betterschedule placements and rotations.

National TV Spots Network or platform relationships deliver top

commercial schedule clearance factors. Providecertified post-logs and affidavits on request.

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National TV Spots - Experienced staff, quality customer service.

Client Value Propositions



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We look forward to going to work for you.

Thank You for choosing National TV Spots!

Your Contact and NTVS Consultant:

Mark KruegerNational Media ConsultantNational TV SpotsOff. Ph. 281.252.8986Mob.Ph.- 281.923.0100Email [email protected] www.nationaltvspots.com
mailto:[email protected]://www.nationaltvspots.com/http://www.nationaltvspots.com/mailto:[email protected]


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Mark Krueger

Your personal media consultant and advisor.Over 30 years of proven multi-platform media

advertising experience.

MARK KRUEGER RESUME

PROFESSIONAL EXPERIENCE

Media Consultant , NATIONAL TV SPOTS, INC.Marketing Consultant, BELO CORP., BELO TELEVISIONInternet Manager, FOX TELEVISI ON GROUPDOS / Integrated Marketing , UNIVISION COMMUNICATIONS / UNIVISION ONLINEBusiness Development Dir. / Manager , HISPANIC BROADCASTING CORP.

Regional Manager, AMERICA ONLINE / TIME WARNERGen. Mgr., Digital City Interactive Group, AMERICA ONLINE / TIME WARNERGeneral Sales Manager, CLEAR CHANNEL COMMUNICATIONS, INC - RADIOGeneral Sales Manager, U.S. RADIO L.P., INC.,General Sales Manager, SHAMROCK BROADCASTING, INC. (DISNEY) - RADIOAdvertising Interconnect Mgr ., WARNER AMEX (TW - COMCAST) CABLE TVLocal / National Manager , ABC RADIOAccount Executive , ABC RADIO

EDUCATION AND TRAINING

Pepperdine University, Los Angeles, CA., Houston Campus Program, MBA IISouthern Illinois University, Carbondale, IL ., Bachelor of Science, Radio-TVUniversity of Notre Dame, College of Business, RAB Graduate Management ProgramUniversity of Pennsylvania, Wharton School of Business, RAB Management ProgramBelo Broadcasting, Paradigm Systems, Sales Training CurriculumLearning International, Account Development Strategies, Class SeriesGreenwood Goldsmith, Leadership InstitutePacific Institute, New Age Thinking Program, Facilitator

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NTVS ALR Industries Pres. - 122710