Embed Size (px)
DESCRIPTION
Product Camp 2011
Citation preview
325M Sharon Park Drive
Menlo Park, CA 94025
www.visionandexecution.com
Crowdsourcing Product
Development
Product Camp – Silicon Valley
April 2, 2011
@visionexecution
© 2002-2011 Copyright Vision & Execution
• There are a plethora of web-based tools to co-create new products with customers and develop relationships with experts outside your organization to drive innovation and solve product road-blocks. This session will debate the strengths and weaknesses of the various open innovation platforms that deliver experts or new ideas and identify the critical success factors to external sourcing. This session will also look at new resources to help short cut the process from concept to launch while increasing customer engagement. Participants will evaluate the best tools for building a continuous input stream to monitor trends and identify new opportunities.
6/15/2011
© 2002-2011 Copyright Vision & Execution 6/15/2011
NPD 2.0… It’s about access…
“No matter who you are, most of the
smartest people work for someone else.”
Bill Joy, cofounder of Sun Microsystems
© 2002-2011 Copyright Vision & Execution 6/15/2011
…and trust
When asked what was the most
significant lesson he had learned from
his peer-to-peer auction site, he replied,
“…that 135 million people have learned
they can trust a complete stranger.”
Pierre Omidyar, eBay founder
© 2002-2011 Copyright Vision & Execution 6/15/2011
Shift of control
© 2002-2011 Copyright Vision & Execution
Things to consider
Entire problem vs. Piece of the problem
Breadth of experts vs. Depth of experts
Global vs. Regional
Individual contributors vs. Teams
Open/Crowdsourced vs. Closed/Enterprise only
Recognition/Expert status vs. Cash Prizes/Royalties
6/15/2011
© 2002-2011 Copyright Vision & Execution
NPD 2.0 Best Practices• Clear strategy for using NPD 2.0 in overall strategy
– Plan for IP ownership/sharing/revenue model
– Utilize opportunity to source innovation from the outside in and also put out IP for others to innovate with
• Open Requirements and Modularity
– Break off discrete components of a new product or business challenge and reintegrate once solution is identified
• Build trust
– Plan for win-win
– Give feedback not to only to recognize their contribution but to provide additional guidance or understanding about your choices
• Networking
– Facilitate the exchange of ideas within the enterprise and across the globe
– Identify talents that otherwise don’t have visibility
6/15/2011
© 2002-2011 Copyright Vision & Execution 6/15/2011
VisionDefine Business
DefineProduct
DevelopProduct
TestProduct
DeliverProduct
SustainProduct
When do you engage with customers?
Product Development Lifecycle
During which of the following stage gate phases
do you regularly get customer input?
© 2002-2011 Copyright Vision & Execution 6/15/2011
• Fellowforce • IdeaStorm Platform • Kluster• Spigit• redesignme• ePinions.com• BrainReactions.net• Innovaro• Innovation
Exchange
• TopCoder• Shapeways • eMachineShop.com• Ponoko • Creative Commons• Quirky• Jovoto• Eureka Medical
• NineSigma• Yet2• Innocentive• MillionBrains• Communispace• Your Encore• Idea Connection• IdeaCrossing• iBridge Network• Innoget• ColSpark• Big Idea Group
• ScoutLabs
• BzzAgent
• Zuberance
• Vizu
• Get Satisfaction
• Leadvine
• Cloud MR
• Chaordix
• ClickIQ
VisionDefine Business
DefineProduct
DevelopProduct
TestProduct
DeliverProduct
SustainProduct
• NameThis• eLance• Crowdspring• Guru• BootB• Logoworks• 99designs• Focus• Fulfillment by
Amazon • Fedex Fulfillment
Services• LiveOps
NPD 2.0 Solutions at every phase of PDLC
• uTest• Mob4Hire• 42 Projects
(productivity games)
• Feedback Army• Loop11• UserTesting
• edopter• Google Trends/
Google Insight for Search
• TrendHunter• Trendwatching.com• SpringWise.com• Pew Research
Center• We Feel Fine• Inkling Markets • Intrade• Lumenogic• Ushahidi• Kaggle
© 2002-2011 Copyright Vision & Execution
Ducati Motorcycles NPD 2.0 Initiatives
6/15/2011
© 2002-2011 Copyright Vision & Execution
Start your NPD 2.0 program now
• Start somewhere
– Leverage the no cost/low cost options to provide proof of concept
– Target champions in your organizations to build support and then build on your successes
• Build trust with both your internal and external partners
– Implement NPD 2.0 in alignment with strategy and company culture
– Compensate fairly; reward liberally
• Develop an integrated NDP 2.0 strategy
– Plan for what remains internal and what can be assigned to external experts or customers
– Utilize multiple tools/multiple vendors
6/15/2011
© 2002-2011 Copyright Vision & Execution
Questions
6/15/2011
© 2002-2011 Copyright Vision & Execution
About the Presenter…Patrina Mack, Managing Partner of Vision & Execution, consults with established and emerging technology companies in the U.S., Europe, Russia and Israel. Ms. Mack works with clients to optimize their product and business strategy to enhance customer adoption and market penetration. She has more than 25 years experience in business-to-consumer and business-to-business product, marketing and operational strategy and implementation. Her industry expertise spans the Internet, cleantech, healthcare, telecom, software, financial services, and consumer products.
Ms. Mack is a member of the Advisory Board for Innovation Center Denmark-Silicon Valley. She also serves as an Advisor to TechCoire and previously served as Western Regional Director for the Product Development and Management Association, and as Sustainability Mentor to CA Cleantech Open. She is a certified New Product Development Professional through the PDMA. As part of her consulting practice she leads workshops to help companies apply NPD 2.0 to optimize their product development process and increase customer engagement.
Prior to founding her consulting practice in 1999, Ms. Mack was responsible for the global launch of NetGravity's SaaS solution. NetGravity, one of Forbes' ASAP Dynamic 100 Companies, introduced the first ad serving software. At her previous company, AirTouch, she was responsible for assessing and developing market opportunities for PCS wireless, international licenses and new services. Ms. Mack started her career consulting with Urban Wallace & Associates serving the consumer products and financial services industries.
6/15/2011
