I know I’m a fatally flawed PM when…

I THINK THAT…

ME = MY CUSTOMER

MY BUYER = MY USER

FEATURES = BENEFITS

BUIDING PRODUCT RIGHT = BUILDING RIGHT PRODUCT

IMPROVED FUNCTIONALITY = IMPROVED PRODUCT

INCREASED INNOVATION = INCREASED VALUE

PRODUCT LAUNCH = PRODUCT SUCCESS

WHAT ELSE

THANK YOU

Justin T. Smithtwitter: @justintsmith