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Novetta Entity Analytics Overview
[email protected] 571.236.3305 01.14.15
Richard Clements
Chief Marketing Officer
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The Promise of Hadoop
Leverage ALL data to enhance business intelligence and data discovery1.Increase Operational Efficiency
2.Improve Business Decisions
3.Predictive Analysis
RetailBetter understand consumer buying triggers and web activity
HealthcareCreate a more effective care continuum is the focus in healthcare
Government
Protect citizens by connecting suspicious people and their organizational relationships
InsuranceMake clearer connections between products and customer needs
FinancialIdentifying fraud or gaining customer insight
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The Problem for Business Analysts
90%Searching &Organizing
10%Analyzing
Business Analyst
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The Problem for Enterprise IT
ERP, CRM, EDW, CMS Files, Reports, Emails
Social Media Archives Credit ReportsLogs
FileNet
Enterprise IT
Sharepoint Splunk, ocPortal SnapTrends LexisNexisCognos,
Microstrategy
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The Problem – Types of Data
Connecting these data provides greatest insight
Semi-structured DataStructured Data Unstructured Data
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The Effect
Actionable Intelligence is costly to retrieve
Gaps in your Enterprise systems
Can’t distinguish signal from noise
Less trustworthy insight
Inability to scale
Still missing connections
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What are Your Options?
Homegrown Solution Ignore the Problem
Get a Solution That Connects the Dots
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The Solution – Novetta Entity Analytics
• Provide a true unified view across multiple systems and sources.
• Uncover hidden insights buried in your data – including unstructured, semi-structured and structured data
• Create and manage complex view, relationships and hierarchies
• Reveal patterns, trends, and relationships across enterprise data between people locations, events, and products.
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Map and Bring Together Fragmented Data
Credit #: 4123-5555-8666-7777DOB: 1977-09-26Address: 35 West 15th St,Toledo OH, 12345Email: [email protected] #: 123321Tran ID: 555999POSID: 11-56789
Name: Williams Jones
Credit #: 4123-5555-8666-7774DOB: 1978-01-21Address: 36 West 15th St,Toledo OH, 12345Address: 125 Main St.Washington, DC 20001Email: [email protected]: 555-11-2222Phone: 202-123-1234
Name: Barbara Jones
Credit #: 4123-5555-8666-7555DOB: 1980-04-1677Address: 53 West 15th St,Toledo OH, 12345
Name: Billie Jones
DOB: 1978-01-21Address: 125 Main St.Washington, DC 20001SSN: 555-11-2222
Credit Reporting AgencyName: Barbara Jones
DOB: 1977-09-26Credit #: 4123-5555-8666-7777Address: 35 West 15th St,Toledo OH, 12345
Credit CardsName: Williams Jones
Credit #: 4123-5555-8666-7555DOB: 1980-04-1677Address: 53 West 15th St,Toledo OH, 12345
Credit CardsName: Billie Jones
DOB: 1978-01-21Credit #: 4123-5555-8666-7774Address: 36 West 15th St.Toledo OH, 12345
Credit CardsName: Barbara Jones
Credit #: 4123-5555-8666-7777Tran ID: 555999POSID: 11-56789
RAW
Acct #: 123321Tran ID: 555999Address: Toledo OH, 12345
Operational
NOVETTAEntity Analytics
Acct #: 123321From: [email protected]: [email protected]: 202-123-1234Address: 35 West 15th St,Toledo OH, 12345
Dark Email
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Why Relationships are Important
Smartphones
Computer
Automobile
Role They Play
Purchases
Accidents
“To whom or what are they connected?”
“Who is this?”
“To what organizations are they affiliated?”
“What products do they use?” “How do they shape events?”
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How We Link Unstructured Data
Phone: (202) 123-1234
Name: Barbara Jones
Location: 125 Main St.
DocumentAnnotations
Address: 35 West 15th St,Toledo OH, 12345Address: 125 Main St.Washington, DC 20001Email: [email protected]: 1978-01-21SSN: 555-11-2222Phone: 202-123-1234
Name: Barbara Jones
Unstructured RecordDocument
Constructs
Golden Enterprise View
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Why it Matters
Monitor
Diagnose
Predict
Act
Ask Meaningful Questions& Find Patterns:
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Lead Identification Scenario
Barbara
Financial Application
Husband
Home Address
Business Address
1. Monitor
Discover home address is also listed as a business address
4. Act
Make sure personal banker assists her with suite of business products that will add value to her company
3. Predict
Their business is growing fast
2. Diagnose
Co-owns business with husband
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Fraud Detection Scenario
Barbara
Financial Application
Husband
Home Address
Business Address
1. Monitor
Discover home address is also listed as a business address
4. Act
Start an investigation into the relationship
3. Predict
Her home business is a vendor to your company
2. DiagnoseBarbara is an employee
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What Does This Mean for Your Organization?
Make more connections, gain more insight
Gain scalability with big data analysis
Fulfill the promise of Big Data make you more effective, productive,
competitive
Makes downstream analysis tools more effective
Get actionable intelligence with far less effort
90%Organizing
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Case Study – US Government Agency
Challenge: Needed to detect
• Who is a threat? – from billions of records• Who is not a threat? – just as important to
reduce workload and protect privacy• Who is connected to them?• What events are tied to an individual or group?• What patterns of behavior identify a particular
group or individual?
Solution: Novetta Entity Analytics
• Who is a threat – from billions of records• Who is not a threat – just as important to reduce
workload and protect privacy• Who is connect to them• What events are tied to an individual or group• What patterns of behavior identify a particular
group or individual
Value
Enabled ad-hoc analysis of large EDW data without impacting operations
Visualize and leverage hidden relationships – finding patterns of behavior and threat
Add new data to reporting faster/agile manner in hours rather than weeks
Processed 8 billion records on a 128 node cluster in 8 hours versus 2 years estimate with existing technology
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Case Study – Oil and Gas
Challenge: Security Threat Assessment
•Need a complete, clear, global perspective of physical risks and threats posed by individuals, including criminal and terrorist organizations, to its facilities, assets, employees, and contractors•Identify the unknown threats and risks being missed through manual research processes and threat subscription feeds•Need additional analytics and visualization tools to help Security Analysts provide rich contextual analysis for timely reporting across transportation routes, county contacts, geo-political volatility, and local sentiment
Solution: Novetta Entity Analytics
•Brings in online, subscription, and public source data related to organizations and individuals of interest •Decompose and map attributes from external sources and internal geo-location and security operations sources into entity models of a person, organization, location or event •Construct complete, integrated, and clear global profiles of suspicious individuals, terrorist and criminal threats•These profiles enable Security Analysts to provide rich, contextual, up- to-date, reporting of the risks posed to its global operations
Value
Accelerates insights by constructing complete profiles on individuals and organizations from external web, subscription and public data
Correlates profiles with global operations and location data to better analyze, monitor, and assess threats Increases value of security reporting and analysis with automated retrieval of sources and past reporting and advanced, temporal, behavioral, and link analysis
Enables the use of greater volumes of internal, third party and external data at lower costs
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Imagine the Possibilities
Healthcare:Instill trust and improve through identification of
inefficiencies and dissatisfied patients
Financial:Identify everything from dissatisfied
customers to fraud
Government:Increase public trust by
identifying service problems and dissatisfied citizens
Insurance:Give brokers a broader picture of the customer experience providing an opportunity to uncover
upsell opportunitiesRetail:
Understand affinities and buzz, gain insight into
influencers beyond number of connections
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How is Novetta Different?
Scales to enterprise needs
Runs natively on Hadoop
Flexible
Uncovers relationships
Understands unstructured content
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What’s Next?
Raw DataNon-DisclosureAgreementWe know your data and business case is sensitive
Let us prove itwith your data:The business capability you are looking to deliver with Hadoop
We’ll map your business objectives
We’ll employ our engine against your raw data to discover connections
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Proof of Concept Opportunity
Try Novetta Entity Analytics within your data environment
Novetta offers a brief 4-6 week POC:
•BullsEye and ROI Map – documents detailing how using Novetta Entity Analytics maps to specifics business objectives and their financial implications
•Data Analytics Report – specific data analytics gathered post Novetta Entity Analytics processing
•Proposal – Summary of proposed next steps including contemplated services, pricing, and timeline
•Data and Environment Checklist – a document that details the infrastructure and data requirements
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Novetta Entity Analytics Augments MDM
SFA ERPPortal
Leverage Master Data with Novetta Entity Analytics to unlock new sources of structured and unstructured revealing new insights
Leverage Master Data with Novetta Entity Analytics to unlock new sources of structured and unstructured revealing new insights
Master Data Repository
Business Processes/Application
Business Processes/Application
Social Data
Commercial Context Data
Public Data
Customer Data
Operational Data
Raw Data
Dark Data
Master data is limited to structured information from core systems
Master data is limited to structured information from core systems
Novetta Entity Analytics
360 degree view of Person, Organization, Location, Event, and Product
Relationship Analysis
Role Analysis
Behavioral Analysis
Temporal Analysis
Cluster Analysis
