N.O.V.8Ershad, Kelly, Catherine, Ying Ting, Veera

“Algorithms, computers cannot keep up with the pace of an artist speed of output”

– Primary source from Dreamworks SKG

Shrek: •20 million GHz hours of computing power•Estimated cost: US$ 9.8 million

Pricing Advantages Weakness

Render Farm 24

US$0.18/GHz hourUS$50 setup fee per job

Flexible.

Ability to scale up usage as needed.

Higher Cost

Render Core

US$0.49/GHz hour

RebusFarm US$0.20/GHz hourUS$50 setup fee per job

In House Render Solutions

US$0.53/GHz hour

Perceived security advantage as CPUs are physically owned.

High upfront capital investment & maintenance cost.

90% cost reduction 2x Productivity

Software Plug-in Targeted at SMEs

Analogous Market Data

Global Animation Market:US$ 51.7 billion (2005)

Annual Global Growth: 8% (2000 to 2005)

Size of Animation Software Industry:US$ 3 billion

Number of US animation production companies:1286

Number of US animation software companies:321

SMEs and Individuals

Anyone with rendering needs

Those with particular software needs (3DMax, Solidworks…)

SMEs and Individuals

Anyone with rendering needs

Users of 3DMax, Maya…

Initial Target Market

Example We Receive They Receive

Animation Software firms

PIXAR Renderman

•Access to customer base•Distribution channels •Reputation

•Increased utility•Enhanced customer experience

Institutional Suppliers

Folding@HOME

•Access to high quality CPU power•Branding

•Funding for projects

SME Customers

Maverix Studios

•Revenue •Fast, flexible, inexpensive solutions•90% cost reduction•2x increase in rendering efficiency

Opportunity Risk Attractiveness

•Growing market of small animation firms•Increasing market acceptance

Market Risk: • Market size too small• Geographically dispersed market• Perceived lack of security• Supplier scalability issues• Reputation

This is not the optimal opportunity in this current economic environment with regards to the overwhelming market risk.

•Improvements in grid technology

Technical Risk: • Malicious Computers• Bandwidth Limitations

•Low cost structure Financial Risk: •Cash Flow•High SME sales cost should NGO partnerships fail