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Certain statements in this release concerning our future growth prospects are forward-looking statements,
which involve a number of risks, and uncertainties that could cause actual results to differ materially from those
in such forward-looking statements. The risks and uncertainties relating to these statements include, but are
not limited to, risks and uncertainties regarding fluctuations in earnings, our ability to manage growth, intense
competition in our business segments, change in governmental policies, political instability, legal restrictions on
raising capital, and unauthorized use of our intellectual property and general economic conditions affecting our
industry. ENIL may, from time to time, make additional written and oral forward looking statements, including
our reports to shareholders. The Company does not undertake to update any forward-looking statement that
may be made from time to time by or on behalf of the company.
Disclaimer
2
1.6
1.4
1.11.0
0.70.6
0.3
0.0
0.5
1.0
1.5
2.0
Thailand NewZealand
Singapore WorldAverage
Philipines China India
Potential for ad industry to grow to Rs 480 billion ($11 billion) in 10 years
Source: Zenith Optimedia
High Growth opportunity for Indian Ad Industry
Radio Industry: Poised for High Growth
Indian Ad Spend: Rs.129Bn in 2006E14% YoY Growth
(1) Revenue estimated based on FICCI numbers before the announcement of Phase II of Privatization
3
Radio’s share depends on extent of de-regulation in radio
Radio Industry: Poised for High Growth
Radio Industry Share in Ad Spend
15.3
12.5
9.48.7
6.5
4.42.9
-2.0
1.0
4.0
7.0
10.0
13.0
16.0
Philipines NewZealand
Singapore WorldAverage
Thailand China India
%
Indian Radio Industry: Rs3.7Bn in 2006E(1)
16% YoY Growth
(1) Revenue estimated based on FICCI numbers before the announcement of Phase II of Privatization
4
Source: Zenith Optimedia
• Fixed License Fee regime changed to OTEF + Revenue share
• Annual license fee 4% of gross revenues
• Bidding for OTEF
• Terms of bidding:– One-step closed tender bidding– 25% of top bid is the reserve OTEF. All bids below Reserve OTEF disqualified
• Provisos to Curb Speculative Bidding
Radio Industry: Positive Regulatory Reforms
5
• From existing 12 cities to 91 cities
• From existing 21 stations to 359 stations (currently taken 300. Balance expected by June 06)
• Growth opportunity for private FM:From current 3% of Rs 129 billion (Rs 3.7 billion) to 8% of Rs 480 billion (Rs 38 billion) in ten years starting FY 07
Reforms – extensive growth in private FM
6
We Are present in all the top 13 towns (pop 20 lacs +)
7
Only incumbent in all the four metros
Chennai
Delhi
Kolkata
PuneMumbai
Ahmedabad
LucknowKanpur
Jaipur
Hyderabad
Bangalore
Surat
Phase I excluding IndorePhase II – A+ & A circles
Nagpur
The Mirchi Republic
The Radio Station India Tunes To
20.018.4
10.9
2.4
0.0
10.0
20.0
30.0
Radio Mirchi Radio City Red FM Go
Lakhs
Listnership in MumbaiListnership in Delhi
#1 Listenership Share
13.3
20.2
37.5
0.0
10.0
20.0
30.0
40.0
Radio Mirchi Radio City Red FM
Lakhs
Source: MRUC Survey, AC Neilson (ORG-Marg-Wave 7, fieldwork Nov 05 toJan 06. All Sec 12+)
9
Source: MRUC Survey, AC Neilson (ORG-Marg-Wave 7, fieldwork Nov 05 toJan 06. All Sec 12+)
Mirchi a “Must-Have” Media Vehicle
Radio Mirchi Today Reaches More People Than The #1 TV/Print Media Brands
10
• Innovative Content:– Strong relationships with Hindi, Bengali and
Tamil film fraternity– Exclusive music breaks– Mature research culture – music/listenership
• Success in Diverse Markets– Experience in establishing superior linkage
between Marketing and Programming– Customized content in 7 distinct markets
Track Record of Developing Innovative Content & Operating in Diverse Markets
We Are Best Positioned For Success In New Cities Across India
11
Superior Sales Capabilities
• Dedicated 150 member sales team across 8 centers
• Offering unique and innovative solutions to clients
– Hutch ‘Pink Campaign’
• Strong emphasis on training
• Mirchi Activation: Pioneers in the radio space
12
Strong & Experienced Management Team
CEOAP ParigiExperience
34 years overall51/2 years at ENIL
Deputy CEO
Prashant Panday
Experience 17 years overall
51/2 at ENIL
CFO
HarvinderjitSingh Bhatia
Experience16 years overall,
5 at ENIL
Business Head Times OOH
Farid Kureshi
Experience16 years overall,
4 at ENIL
VP Legal & CS
Anil Fernandes
Experience15 years overall,
3 at ENIL
VP, People Innovation
Prasad Swaminathan
Experience10 years overall,
41/2 at ENIL
EVP, Regulatory Affairs
Ravi Narula
Experience33 years overall
51/2 at ENIL
Col. (Retd.) Nataraja Thiagarajan, Chief Technical Officer
Sharath Chandra, COO, ENIL International
Tapas Sen, Executive Vice President, Programming
13
Nandan Srinath, COO, ENIL India
Our Vision is to be “A Leading City-centric Media Company By Delivering Unique Audiences Through Media Vehicles Like FM Radio, Event Management And
Out-of-home Media”
Unique Ability to Offer Integrated Media Solutions
14
“Churchgate to Prabhadevi, Bandra to Dahisar”
“Delhi Main to Central Sectariat, Kashmere Gate, Plaza”
• Organizing a fragmented industry
• Currently manage and operate
– Mumbai: Over 1,400 Bus Queue Shelters in 2 of the 3 zones of Mumbai till December 2008
– Delhi: 6 Metro Railway Stations in Delhi for 2 years
– Kolkata: 71 hoarding sites –Metro for 3+2 years
• Focus on new technology, investments, expansion
TIMES OOH Media: Ability to Offer Integrated Marketing Solutions
15
• Focus on big ticket events: Conceptualizing, marketing and execution
– Filmfare Awards, International Film Festival of India, 2004, Femina Miss India
– Ability to raise sponsorships
• Marquee client list:– Bennett Coleman & Co Ltd, Samsung
India Ltd., SET India Pvt Ltd, Welspun India, Deutsche Bank, Microsoft India
– Now focusing on “wellness” not “illness”approach
360o
Fashion & Lifestyle Third Party
• Produce and manage Filmfare awards & Femina Miss India Pageant (Internal clients – Times Group)
• Recently started building brands / properties such as the FDCI Fashion awards
• Conducted over 400 events in fiscal 2005
• Focus on moving towards big events
360° Entertainment: Ability to Offer Integrated Marketing Solutions
16
• Board of Directors:
• Mr. Deepak M Satwalekar – MD & CEO ,HDFC Standard Life• Mr. N Kumar- Vice Chairman, Sanmar Group• Ms. Rama Bijapurkar, Consultant• Mr. Ravi Dhariwal – Executive Director, BCCL• Mr. A.P. Parigi – MD & CEO, ENIL
Board Driven company with emphasis on best corporate governance practices
Board of Directors
17
Player Total stations Of top 13 towns
• Adlabs 44 7
• South Asia/Kaal Radio 40 10
• ENIL 32 13
• Radio City 20 11
• Dainik Bhaskar 17 4
• Bag Films 10 0
• Zee/Century 8 0
• Thanthi/Today/Midday 7 1/3/7
• HT/Positive/Raj Pat 4 4/0/1
• Red FM 3 3
FM Radio – competitive landscape
18
• Satellite Radio
• Internet/Broadband Radio
• IPOD and IPOD casting
• Mobile/3G
Emerging technologies – competition or opportunity?
19
• Rapid roll-out of stations
• Talent identification, training and retention
• Retaining and growing absolute listenership numbers
• Cost management – especially wrt marketing and payroll
• Music royalty regime – rationalization
• Development of listenership research standards and spread acrossthe country
Key Challenges facing ENIL
20
Audited Financials for ENIL (Radio Business Only)All figures in Rs. MM
FY04 FY05 1HFY05 1HFY06
Total Income 570 762 317 495
License Fee 347 399 193 28
EBITDA -232 -123 -118 144
EBITDA (%) -41% -16% -37% 29%
EBITDA (%) (Excl license fee) 20% 36% 24% 35%
PAT -293 -179 -146 111
Share Capital 1,170 1,170 1,170 339
Reserves & Surplus -654 -833 -833 108
Networth 516 337 337 447
Borrowings 0 0 0 0
Increase in airtime sales of55% in 1HFY06 over 1HFY05
EBITDA Margins of 29% in1HFY06
Strong Financial Performance
Debt free company
TIML Revenues (360° & Times OOH Media): Rs. 134 MM for 1HFY06
RoE 25%RoCE 32%
21
Shareholding Structure
22
71.2%
27.8%1.1%
Promoters Free-Float Employees
• News & Current Affairs
• FDI/FII cap
• Multiple frequencies
• Tradeability
• Limitation on share transfer of main promoter for 5 years
Radio Industry: Pending agenda
23