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GLOBAL CONSUMER MEGATRENDS ARE KEY TO DECODINGYOUR FRESH FOOD CONSUMER
NOT BUSINESS AS USUAL: FRESHFEL EUROPE &EUROPATAT BRUSSELS, JUNE 2 2016DAPHNE KASRIEL-ALEXANDERCONSUMER TRENDS CONSULTANT
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Buying timeGreener foodChangemakersMental wellbeing
In 2016GLOBAL CONSUMER MEGATRENDS ARE KEY TO DECODING YOUR FRESH PRODUCE CONSUMER
Source: Euromonitor Report:“Top 10 Global Consumer Trends for 2016”
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Decode your consumerBuying, aspirationsDigital disruption of shopper-branddialogueSharpen productConsumer at the heart
Why Are Global Consumer Megatrends Key ToUnderstanding Your Fresh Produce Consumer?
GLOBAL CONSUMER MEGATRENDS ARE KEY TO DECODING YOUR FRESH PRODUCE CONSUMER
Source: Euromonitor Report:“Top 10 Global Consumer Trends for 2016”
AGNOSTIC SHOPPERS
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Post-recessionContradictoryInnovation aroundvalueGeolocationdiscovery
Agnostic ShoppersGLOBAL CONSUMER MEGATRENDS ARE KEY TO DECODING YOUR FRESH PRODUCE CONSUMER
Source: Euromonitor Report:“Top 10 Global Consumer Trends for 2016”
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Discount love nottotalChoice, premiumShopping fatigueDownturns: savvybuying
Agnostic ShoppersGLOBAL CONSUMER MEGATRENDS ARE KEY TO DECODING YOUR FRESH PRODUCE CONSUMER
Source: Euromonitor Report:“Top 10 Global Consumer Trends for 2016”
BUYING TIME
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Outsourcing ourlives‘Daycations’Digital timesavingdevicesBimby ‘robot chef’Juicero
Buying TimeGLOBAL CONSUMER MEGATRENDS ARE KEY TO DECODING YOUR FRESH PRODUCE CONSUMER
© Juicero: https://www.juicero.com/
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Buying TimeGLOBAL CONSUMER MEGATRENDS ARE KEY TO DECODING YOUR FRESH PRODUCE CONSUMER
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Real-time customerservice Before “go homeand start stewingabout it” JetblueSelling sleepHealth, weight loss‘Night milk’
Buying TimeGLOBAL CONSUMER MEGATRENDS ARE KEY TO DECODING YOUR FRESH PRODUCE CONSUMER
Source: Euromonitor Report:“Top 10 Global Consumer Trends for 2016”
CHALLENGING AGEING
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626 million 65+;7.3 billionVaried segmentMature lifestyleLike discounts:tourism,supermarketsImage v functionRaku ‘clumsy’
Challenging AgeingGLOBAL CONSUMER MEGATRENDS ARE KEY TO DECODING YOUR FRESH PRODUCE CONSUMER
Source: Euromonitor Report:“Top 10 Global Consumer Trends for 2016”
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Mature modelsStyle;achievementsLuxury shoppers inads for themTech: in touch;monitor healthPush Doctor: socialnetworks for offers
Challenging AgeingGLOBAL CONSUMER MEGATRENDS ARE KEY TO DECODING YOUR FRESH PRODUCE CONSUMER
CHANGEMAKERS
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A better worldFacebook CEOSocialentrepreneurs
ChangemakersGLOBAL CONSUMER MEGATRENDS ARE KEY TO DECODING YOUR FRESH PRODUCE CONSUMER
Change.org: “A spectaculardemonstration of theway ordinary folkscan now mobilize
extraordinary supportfor their causes”TIME Magazine
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Activism in fashion“Our customersexpect socialcommentary” PaulaSchneider,American ApparelSharing economyAcquiring lessBrands sellingexperience, lifestyleGreen credentials
ChangemakersGLOBAL CONSUMER MEGATRENDS ARE KEY TO DECODING YOUR FRESH PRODUCE CONSUMER
Source: Euromonitor Report:“Top 10 Global Consumer Trends for 2016”
GENDER BLURRING
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ChallengingstereotypesConsumptionshaping themAmbassadors:GucciPirelli, PlayboyActive heroines,gamingAndrogynous style
Gender BlurringGLOBAL CONSUMER MEGATRENDS ARE KEY TO DECODING YOUR FRESH PRODUCE CONSUMER
Source: Euromonitor Report:“Top 10 Global Consumer Trends for 2016”
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Goods, shoplayoutsAmazon, TargetKids’ productsTech, fragranceNew adsParentsAdele
Gender BlurringGLOBAL CONSUMER MEGATRENDS ARE KEY TO DECODING YOUR FRESH PRODUCE CONSUMER
© Melles The Bunny: https://www.flickr.com© MillerCoors“Beer Ads That Portray Women asEmpowered Consumers Not Eye Candy”New York Times
GREENER FOOD
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‘Eating greener’Healthier, natural,localNo food waste! ‘Ugly’ food:Nicholas ChabanneFarmers’ markets;hotels, airportsFood vloggersPolicy
Greener FoodGLOBAL CONSUMER MEGATRENDS ARE KEY TO DECODING YOUR FRESH PRODUCE CONSUMER
© ashoe: https://www.flickr.com
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Local food wheelFeelgood buyingFamiliar brandsrethink ingredientsSafer foodFast food upgrade No antibiotics,fresh
Greener FoodGLOBAL CONSUMER MEGATRENDS ARE KEY TO DECODING YOUR FRESH PRODUCE CONSUMER
© Thomas Hawk: https://www.flickr.com
MENTAL WELLBEING
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Beyond physicalfitnessBestsellers, apps,holidays, yogaDeclutteringAntidote towork/life balance
Mental WellbeingGLOBAL CONSUMER MEGATRENDS ARE KEY TO DECODING YOUR FRESH PRODUCE CONSUMER
Source: Euromonitor Report:“Top 10 Global Consumer Trends for 2016”
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MindfulnessAwareness ofothersBusiness, blogsSchools, prisons
Mental WellbeingGLOBAL CONSUMER MEGATRENDS ARE KEY TO DECODING YOUR FRESH PRODUCE CONSUMER
Source: Euromonitor Report:“Top 10 Global Consumer Trends for 2016”
OVER-CONNECTEDCONSUMERS
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Flipside“Happiness is notan app youdownload on yourmobile” PopeFrancisGlobal MotorolaTeen texterscompulsivegamblers‘Vampire Kids’
Over-connected ConsumersGLOBAL CONSUMER MEGATRENDS ARE KEY TO DECODING YOUR FRESH PRODUCE CONSUMER
Source: Euromonitor Report:“Top 10 Global Consumer Trends for 2016”
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Reclaiming offline Tech to escapetech!OsssAltruis: “Key alertsonly”Drives wellness,shopping
Over-connected ConsumersGLOBAL CONSUMER MEGATRENDS ARE KEY TO DECODING YOUR FRESH PRODUCE CONSUMER
Douglas Coupland ‘‘Slogans for the 21st Century’’; © screenpunk: https://www.flickr.com
SHOPPING FOR CONTROL
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Turmoil, foodscandals,‘greenwashing’Buying protectionSmart living forcontrolDriving onlineshopping
Shopping For ControlGLOBAL CONSUMER MEGATRENDS ARE KEY TO DECODING YOUR FRESH PRODUCE CONSUMER
Source: Euromonitor Report:“Top 10 Global Consumer Trends for 2016”
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Brands rebuildingtrustPrivacyEthical acrossproductionQuality controlDistribution,packaging
Shopping For ControlGLOBAL CONSUMER MEGATRENDS ARE KEY TO DECODING YOUR FRESH PRODUCE CONSUMER
Source: Euromonitor Report:“Top 10 Global Consumer Trends for 2016”
SPENDING SINGLES
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Beyond Gen €1000Goods, experiencesCruises, hotelsrebrandedUrban creativesCounterculture &luxury
Spending SinglesGLOBAL CONSUMER MEGATRENDS ARE KEY TO DECODING YOUR FRESH PRODUCE CONSUMER
Source: Euromonitor Report:“Top 10 Global Consumer Trends for 2016”
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AuthenticityOnline habitUser images in adsSelling eBayRihanna: DiorSavvy auntie ®kids, +35% on food
Spending SinglesGLOBAL CONSUMER MEGATRENDS ARE KEY TO DECODING YOUR FRESH PRODUCE CONSUMER
© Flickr: https://www.flickr.com
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Agnostic ShoppersBuying TimeChallenging AgeingChangemakersGender Blurring
ConclusionGLOBAL CONSUMER MEGATRENDS ARE KEY TO DECODING YOUR FRESH PRODUCE CONSUMER
Source: Euromonitor Report:“Top 10 Global Consumer Trends for 2016”
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Greener FoodMental wellbeingOver-connectedconsumersShopping ForControlSpending singles
ConclusionGLOBAL CONSUMER MEGATRENDS ARE KEY TO DECODING YOUR FRESH PRODUCE CONSUMER
Source: Euromonitor Report:“Top 10 Global Consumer Trends for 2016”
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THANK YOU FOR LISTENINGDaphne Kasriel-AlexanderConsumer Trends [email protected]@gmail.com
