» 2013 MEDIA KIT

3-11-13

Ski Deals!

january 2012 $4.50

3 families tell how they save (+ score on gear, tickets & lodging)

Win a Ski & Spa Weekend at Crystal Mountain

White HotWinter

Plus:Pour: Made in Michigan Vodka, Whiskey, BrandyTravel: 4 Cross Country Ski GetawaysSkiing aT Sugar loaf? Dare to BelieVe.Dining: amazing Ski town Pizzas

Date NigHt!Bistro dinners, intimate inns close by

eli broWN rocksour X-C Ski World

Meet Derek baileyBehind the tribal leader’s run for Congress

NORTHERN MICHIGAN’S MAGAZINE

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For more than 30 years, Traverse, Northern Michigan’s Magazine has celebrated and protected Northern Michigan’s natural resources, small communities, travel opportunities, entrepreneurial spirit and quality of life with award-win-ning writing and photography.

Traverse, Northern Michigan’s Magazine is the only monthly, paid circulation magazine focused exclusively on Northern Michigan, with loyal, passionate subscribers and newsstand buyers throughout the Midwest.

Traverse, Northern Michigan’s Magazine Mission

Win a Vacation at Tamarack Lodge!

october 2012 $4.50

Mackinac Autumn

Snow BUZZ: See What’s Hot, Cool, Slippery & FastTRAVEL: Discover Awesome Color Tour GetawaysDInInG: Where to Eat After Your Fall Color DrivewInE: Tasty Ideas for a Fall Wine Tour2012-2013 MYnoRTH GUIDE To GIVInG

Fresh Fowl: Chefs ShareRecipes & Tips for Perfect Birds

The Bat Doctor: Meet theMan Out to Save Michigan’s Bats

ESCAPE To A

2012

ULTIMATE

UP noRTH

KITCHEn

ToUR

CRMA

BRONZE CRMA

SILVERCRMA

Magazine of the YearInternational City & Regional Magazine Association

General Excellence Gold, Silver, BronzeCity & Regional Magazine Association

» 2013 MEDIA KIT

3-11-13

MONTHlY FEATurE ArTiClES:Traverse, Northern Michigan’s Magazine features award-winning writing and photography in its four to ten page feature stories. Every month, readers explore the region’s spectacular beauty, food and wine, people, outstanding recreational opportunities, lifestyle and more.

ANNuAl FEATurE ArTiClES:• Ski Travel Guide (January)• Best Eats (March)• Real Estate (April)• Best of Northern Michigan (June)• Fall Travel (September)• Color Tour (October) and more!

Be sure to take a look at the 2013 Editorial Calendar to see the complete line-up.

Traverse, Northern Michigan’s Magazine Editorial

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3-11-13

MONTHlY SErViCESIt isn’t enough for Traverse, Northern Michigan’s Magazine to just inspire readers to celebrate this region’s beauty, recreation, small shops, great food, etc. We strive to make it easy for them to get up and out into Northern Michigan.

That’s why the service sections of Traverse, Northern Michigan’s Magazine are so important, and why these sections are referred to again and again each month.

• Calendar• Dining Guide• recipes• Wine• Outdoors

Plus! Service and resource boxes in most every feature article.

Traverse, Northern Michigan’s Magazine | feb’11 57

Dining

BLD: Breakfast, Lunch and Dinner BAR: Alcohol served

$: Entrées under $10 $$: $10–20

$$$: Above $20 Water view

Restaurant

Guide

The Bistro Local favorite for saucer-sized homemade pancakes,

home-cooked comfort food and soups like carrot bisque and

chicken ’n’ dumpling. BL • $ 423 MichigAn St., PEtoSkEy, 347-5583

Chandler’s Brick-walled and -floored dining inside or on the

patio offers two ways to savor this art-filled eatery’s upscale

menu. LD • BAR • $-$$$ 2151 ⁄2 hoWARD St., PEtoSkEy, BELoW

SyMonS gEnERAL StoRE, 347-2981

City Park Grill hemingway drank at the massive mahogany

bar in this casual spot. Pastas, regional specialties and live

entertainment Wed.–Sat. are the draws at this popular

haunt. LD • BAR • $$ 432 E. LAkE, PEtoSkEy, 347-0101

Jesperson’s the city’s oldest continually operating restau-

rant offers homestyle soups, sandwiches and homemade

pies. L $ 312 hoWARD, PEtoSkEy, 347-3601

Jose’s Authentic taqueria with made-to-order Mex. LD • $ 309

PEtoSkEy St., PEtoSkEy, 231-348-3299

Julienne Tomatoes Fresh sandwiches, comfort food, and

homemade pastries like lemon raspberry bars, banana cara-

mel flan. BL • $ 421 hoWARD St., PEtoSkEy, 439-9250

La Señorita Mexican cantina with fajitas, jumbo margaritas. LD

• BAR • $ 1285 n. U.S. 31, PEtoSkEy, 247-7750

Mim’s Mediterranean Grill A sunny hangout with homemade

falafel, kebabs, spinach pie, saganaki and other greek delights.

LD • $-$$ 1823 U.S. 31 noRth, PEtoSkEy, 348-9994

Mitchell Street Pub and Café classic pub with fresh peanuts,

fantastic nachos, Maurice salad, patty melts. LD • BAR • $-$$

426 E. MitchELL St., PEtoSkEy, 231-347-1801

Odawa Casino Resort Sage—Sumptuous fine dining with

curried grilled lamb loin, salmon saltimbocca, seared scal-

lops and an extensive wine list. D, SUN. BRUNCH • BAR •

$$-$$$$ Waas-no-dé Buffet—generous spread including

“live-action food stations,” a rotisserie and a wood-burning

pizza oven, beer and wine. BLD • $-$$ 1760 LEARS RD.,

PEtoSkEy, 877-442-6464

new Palette Bistro Mediterranean-inspired upscale bistro. D •

BAR • $$-$$$ 321 BAy St., PEtoSkEy, 348-3321

Side Door Saloon Excellent sandwiches, quesadillas, steak,

whitefish and pastas. LD • BAR • $ 1200 n. U.S. 31, PEtoSkEy, 347-9291

Stafford’s Bay View Inngracious 1886 inn with big

veranda, glorious gardens and bay view, American fare. Sun.

brunch. BLD $$-$$$ 2011 WooDLAnD, PEtoSkEy, 347-2771

Stafford’s Perry Hotel circa-1899 hotel with wrap-

around front porch and killer views of Little traverse Bay. LD •

BAR • $$–$$$ coRnER oF BAy & LEWiS, PEtoSkEy, 347-4000

Terrace Inn Planked whitefish and housemade desserts in a

Victorian setting. D • BAR $$ 1549 gLEnDALE, PEtoSkEy, 347-2410

Thai Orchid Cuisine outstandingly fresh and authentic noo-

dles, curries and composed salads. LD $-$$ 433 E. MitchELL

St., 231-487-9900

Tokyo Japanese Restaurant Spare, unassuming spot offers

authentic sushi, california rolls and Japanese noodle and rice

dishes. LD • $-$$ 307 PEtoSkEy St., PEtoSkEy, 439-3268

Villa Ristorante Italiano chianti bottles hang from stucco walls

and authentic handmade pasta, osso bucco and hand-rolled

cannoli star. D • BAR • $$-$$$ 887 SPRing St., PEtoSkEy, 347-1440

Whitecaps Fresh seafood, a summer raw bar, wood-

fired pizzas, theater-style kitchen and an amazing bay view.

LD • BAR $$-$$$ 215 E. LAkE St., PEtoSkEy, 348-7092

Bellaire

Lulu’s Swank, spare bistro highlights chef Michael

Peterson’s artful cuisine. LD • BAR $-$$ 213 n. BRiDgE

St., BELLAiRE, 533-5252

Moka A fireplace in, a rustic-modern patio out, plus

italian coffees, irresistible sandwiches and baked cre-

ations that dance with chef cathy Peterson’s mood. BL

• $ 102 SoUth BRiDgE LAnE, BELLAiRE, 231-533-6262.

Shanty Creek Resort Lakeview Restaurant—Executive

chef Andrew Reh balances regional ingredients and fine dining

with panoramic views of postcard sunsets over Lake Bellaire.

Bay Harbor

Arthur’s 27 Steak house in a casual environment. BLD •

$$ 27 BAy hARBoR goLF cLUB, BAy hARBoR, 439-4085

Cava A sleek modern lounge with huge view and small

plates like wood-fired pizza with housemade chorizo, home-

made meatballs, caterpillar sushi rolls. Dinner is seared diver

scallops with sweet corn risotto or barbecue braised short

ribs. LD • BAR • $-$$ 795 FRont St., BAy hARBoR, 439-2282

Galley Gourmet Sparkling Balducci’s-style deli and market

offers portable meals, wine, fresh baked goods, gift baskets

and a counter from which to inhale it all. BL • $-$$ 4181 MAin

St., BAy hARBoR, 439-2665

Knot, Just a Bar contemporary sports and oyster bar

perched on the Bay harbor marina. LD • BAR • $-$$ 840 FRont

St., BAy hARBoR, 439-2770

Original Pancake House Flapjacks and breakfast. BL • $ MAin

St., BAy hARBoR, 439-9989

The Inn at Bay Harbor Sagamore’s Dining Room—

nouveau Victorian inn with glorious Lake Michigan views

and sophisticated gourmet fare. Wine Spectator’s Award of

Excellence. Live music on weekends. South American grille

and Wine Bar—Enjoy casual fare, a game of chess or a cock-

tail in this intimate leather-and-mahogany lounge. Live music

on weekends. BLD • BAR • $$-$$$ thE inn At BAy hARBoR, 3600

ViLLAgE hARBoR DR., BAy hARBoR, 439-4000

Harbor Springs

Boyne Highlands Main Dining Room— casual American with

Scottish influences. Focus on fresh, seasonal, local ingredients.

Slopeside Lounge— casual pub food featuring local craft beers

and live entertainment. Sushi night every Wednesday. BLD •

BAR • $–$$ 600 highLAnDS DR., hARBoR SPRingS, 526-3000

The Coop Café Fresh-from-the-farm gyros and sandwiches

with homegrown veggies, pickles and preserves. Dine in the

market barn at the picturesque Pond hill Farm. L $ 5699 S. LAkE

ShoRE DR., hARBoR SPRingS, 526-3276

Mary Ellen’s Place old fashioned soda fountain and newsstand.

omelets, homemade soup, stuffed hash browns, phosphates

and malts. BL • $ 145 E. MAin St., hARBoR SPRingS, 526-5591

New York Restaurant culinary institute of America–trained

Matt Bugera’s eclectic restaurant in a former 1904 hotel

looks like the East coast, tastes like heaven (try the shrimp

Judy with spicy red thai curry or roasted pork tenderloin with

sauteed rice cakes). D • BAR • $$-$$$ coRnER oF StAtE AnD BAy,

hARBoR SPRingS, 526-1904

Stafford’s PierRegional cuisine. Pointer Room—Fresh

seafood. LD • BAR • $$ Dudley’s Deck—LD • BAR • $$ chart

Room—D • BAR • $$ 102 BAy St., hARBoR SPRingS, 526-6201

Teddy Griffin’s Roadhouse casual spot to grab ribs, steak or

fresh fish after golf or skiing and catch the game on tV. D •

BAR • $$ 50 highLAnD PikE RD., hARBoR SPRingS, 526-7805

Turkey’s Cafe and Pizzeria Special omelets, bagels, French

toast, burgers, pizzas, calzones, and sandwiches—served by

friendly folks in a quaint 110-year-old building. BLD $ 250 E.

MAin St., hARBoR SPRingS, 526-6041

Petoskey

American Spoon Gelato Café gleaming black-and-white full-

service cafe serving scrumptious panini, soup, salad, gourmet

pizzas and northern Michigan–flavored gelato. BLD $ 413 E.

LAkE, PEtoSkEy, 347-7004

BLD • BAR • SF • $$-$$$ ivan’s Mountainside grill—Pub fare and

après-ski entertainment on the slopes of Schuss Mtn.—BLD •

BAR • SF $-$$ 1 ShAnty cREEk RD. BELLAiRE, 800-678-4111

Short’s Brewing Co. Sip Joe Short’s fabulous brew, and dine

from the deli menu in a renovated hardware store. LD • BAR •

$ 121 n. BRiDgE St., BELLAiRE, 533-6622

Boyne Area

220 Lake Street Burgers, walleye, broasted chicken, and

specials in the restaurant, bar and club levels upstairs. BLD •

BAR • $-$$. 220 S. LAkE StREEt, BoynE city, 582-2272

Boyne Mountain Resort Everett’s Restaurant & Lounge—

Elegantly prepared fish and game dishes. LD • BAR • $-$$ 549-7959.

Eriksen’s—Stunning view of the slopes and a menu with Austrian

and german touches. LD • BAR 549-6059. open May–Sept. 1. BLD •

BAR • $$ onE BoynE MoUntAin RD., BoynE FALLS, 549-6000

Café Santé

Open air din-

ing beside Lake

Charlevoix featuring

bistro classics.

BLD • BAR • $-$$. 1 WAtER

St.. BoynE city, 231-582-8800

Red Mesa Grill colorful decor and creative Latin American cui-

sine with costa Rican and Argentinean influences punctuate

this lively spot. LD • BAR • $$ 117 WAtER St., BoynE city, 582-0049

Walloon Lake Inn chef David Beier’s exceptional

culinary skills play out in a century-old pine-paneled

lakeside lodge. Find inspirational cuisine from France,

Asia and the Mediterranean. D • BAR • $$-$$$ 4178 WESt

St., WALLoon LAkE ViLLAgE, 535-2999

Water Street Café Savor simple dishes with gourmet graces

(muffaletta with fresh basil, burgers with balsamic onions)

under the sparking chandeliers. Don’t skip the legendary

house cappuchocolate. Weekend supper club. BL • $ 113

WAtER St., 231-582-9929

Central Lake/Ellsworth/East Jordan

The Blue Pelican A vintage 1924 inn home to a genteel front

porch, carolina-style pulled pork, steaks, seafood and a blend

of down South and Up north hospitality. D • BAR • $$ 2535

M-88, cEntRAL LAkE, 544-2583

The Front Porch Sit elbow-to-elbow with neighbors for

fellowship and affordable home-cooked food. BL • $ 9235

MAin St., ELLSWoRth, 588-2000

Jordan Inn impeccably renovated Victorian B&B with terrific

eggs Benedict and crepe-style pancakes, fresh lunches and

European-style dinners by reservation. Picnic baskets for

takeout to nearby hiking spots. BLD • BAR • $-$$$ 288 MAin St.,

EASt JoRDAn, 231-536-9906

Murray’s Bar & Grill Sports bar with crab cakes, piero-

gies, bacon-stuffed burgers and a deck overlooking Lake

charlevoix. LD • BAR • $-$$ 115 MAin St., EASt JoRDAn, 536-3395

Rowe Inn in a rustic 1947 cottage, find French country specialties

such as morel and leek pierogi, rainbow trout Provençal, herb

and garlic-crusted rack of lamb and one of Michigan’s largest

wine lists. D • BAR $$$ 6303 E. JoRDAn RD., ELLSWoRth, 588-7351

Charlevoix

Argonne Supper Club All-you-can-eat shrimp have been the

hallmark of this bustling family fave for more than 75 years. D

• BAR • $$ 11929 BoynE city RD., chARLEVoiX, 547-9331

Café Esperance gourmands will adore dishes like spring pea

soup with mint froth, empanadas with chimichurri and sirloin

with bacon gastrique, all prepared with dazzling technique

in this specialty food and wine shop. LD • $-$$ 12853 U.S. 31 n.,

Win A Year’s Worth of Tickets!

Inside Quantum Sails A Bold Race to Global Success

Cook the Perfect FishTips from Cross Fisheries

In Pursuit: TC’s CyclingPhenom Larry Warbasse

Meet John VoelkerFisherman, Author, Judge,

Iconic Yooper

juLY 2012 $4.50

SuMMereSCaPeS

10

Porterhouse Productions Events

Kick Back at Sleeping Bear DunesCool Off at Torch LakeUnwind at the U.P.’s Pictured RocksAND MORE!

GRILL!Ken Burritt’s Tips pg. 91

Wine: Local reds for Summer SippingDining: Great Steaks, New restaurantsevents: Dozens of Happenings up North

PLUS: Northern Michigan real estate

Traverse, Northern Michigan’s Magazine Editorial

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Traverse, Northern Michigan’s Magazine Editorial Calendar

VACATION GUIDECharlevoix • Elk Rapids • Torch Lake

VACATION GUIDECharlevoix • Elk Rapids • Torch Lake

Vacation GuideCharlevoix • Elk Rapids • Torch Lake

CONNECTING CAREGIVERS, SENIORS AND RESOURCES

January5 CAFESThe coffee culture is alive and well Up North. We celebrate the move-ment by heading inside five cafes that attract the caffeine cravers among us. Meet the baristas.

SKI GUIdE + COVEROur annual love fest for the slopes. Tips for gear, lessons, food plus lodging deals you can’t resist.

LETTERPRESS ARTISTdepp Wood Press artist Chad Pastotnik has earned worldwide renowned.

BIG dOG GATHERING Call it mud bogging to the tenth power. On a wintry weekend in the forests of Manistee County, men and women with giant tires on their vehicles gather at a private off-roaders’ park.

AD MATEriAlS DuE: MiD NOVEMBEr

FebruaryKING OF SOUP - RECIPES / TIPSThe heart of winter calls for hearty soups. We head into the kitchen with Michelin-trained chef Chris detmer, of American Spoon Foods, to get recipes and tips for fueling your fam with soul-satisfying sustenance.

WINTER TRAVEL II : We find lovely photos of Northern Michigan adorned in snow and build winter escapes around the photos. A very popular formula that we first tried in 2011.

WORLd CHAMPION ICE KITES IN ST. IGNACEIn what planners hope will be an annual event, ice kite-boarders from around the globe descended on St. Ignace in 2012 for a pageant-filled competition.

AD MATEriAlS DuE: MiD DECEMBEr

MarchBEST EATS 2013We loved the authenticity of picks from our foodie panel last year, so we are going to keep the format but round up some new foodies. Tasty and smart foods from around the North!

GLEN NOONANGlen Noonan started adulthood as a Leelanau County high school grad with no money and a work ethic that wouldn’t quit. He recently donated a large conservation easement to the Leelanau Conservancy. We meet the man, learn of his life.

KERRI FINLAYSON, WOMAN OF AdVENTURE – (teaches at NCMC)An instructor at North Central Michi-gan College, Kerri Finlayson is also a world adventurer, heading to the north pole, biking the length of Africa, and more. We meet this fascinating northerner and hear her tales and advice for leading an active life.

SPECIAL MEETINGS NORTH

BAABAAZUZU / FASHION ENTREPRENEURSue Burns has built a small fashion empire by sourcing used wool cloth-ing and repurposing it into cute and captivating hats, mittens, jackets and more. We tell her entrepreneur’s tale.

AD MATEriAlS DuE: MiD jANuArY

AprilREAL ESTATE 2013Our annual take on the real estate market in Northern Michigan. What you can get for how much.

FORAGE FEAST WITH MARTHAMario Batali gave Martha’s Leela-nau Table good praise in Bon Apetit a summer ago. We check in with the maven herself and ask her to share springtime recipes from her cute and cozy restaurant in Suttons Bay.

BRYAN CROUGHAs Michigan struggled through a decade-plus recession, Traverse City somehow continued to grow its downtown into one of the strongest small-town downtown’s in the Midwest. We check in with Bryan Crough to get the backstory.

MANIERRE dAWSONOne of the North’s most curious and fascinating artist tales, a painter, working essentially alone in the early 1900’s on a Ludington farm, creates remarkable and enduring modernist master works.

SPECIAL: SENIOR LIVING

AD MATEriAlS DuE: MiD FEBruArY

MayCHARTER FISH TIGHT LINES FOR TROOPSIn just a few short years, this annual charter fishing event offered free to participating veterans has grown to 50 boats and 200 veterans. In short, a full on phenomenon. Heart-warming story.

MILAN BAICMilan Baic has been one of the North’s most celebrated and enduring athletes. We check in with him as he moves through his 50s to discuss building an active life in the Northern Michigan landscape.

ART OF COOKING MORELSA national food book editor shares tips and recipes for cooking our favorite mushroom.

TOP 10 JOB CREATORSWho is making Northern Michigan’s economy move? We shine the light on the top job creators in our realm.

AD MATEriAlS DuE: MiD MArCH

JuneREd HOT BESTIt’s the reddest hottest bestest once again. The people have their say in 100 categories of Up North greatness.

TRAVEL: LILACS OF MACKINAC ISLANdThe oldest lilac trees in America are found on Mackinac Island, also home to one of the greatest varieties of lilacs anywhere on the planet. We photograph the bloom and tell the gee-whiz history as the Lilac Festival hits its stride.

PROFILE: NIKKI ROTHWELLSuttons Bay born and raised, Nikki Rothwell went off to earn a Ph.d. and then return to lead the agricultural research station in Leelanau County. She’s a dynamic woman with a vision for the future of ag here. We check in with her to see where sci-ence is leading our farmers.

SUPER-SMALL STREAM FISHINGPoet and fishing devotee Bob Butz takes us into the world of fishing little streams—exploring what those tributaries mean not just for fishermen’s dinners, but also for their souls.

AD MATEriAlS DuE: MiD APril

mynorth.com/meetingsMeetings

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Traverse, Northern Michigan’s Magazine Editorial Calendar

MyNorth Giving

Guide to Arts & Entertainment Preview Guide

Estate & Financial Planning MEDICAL

GUIDE

JulySUMMER TRAVEL IIGreat escapes to the biggest bestest beaches of Northern Michigan. Vacation service information.

TC’S SIZZLING RESTAURANT SCENEWe take a tour of kitchens that make up Traverse City’s smoking restaurant scene.

BLISSFEST The North’s iconic folk fest heads into its 32nd year. We go behind the scenes to see what it takes to pull it off.

MATHIAS WINE FACILITYWe take a look at the latest development in Up North wine, the new French Road Cel-lars wine-making facility that makes wine for grape growers around the region.

SLEEPING BEAR dUNE MOBILE Hagerty Insurance picked up one of the original dunes mobiles from the Sleeping Bear dunes Rides and restored it to im-maculate condition. We show it off in the magazine and tell the tale of the company fleet that squired vacationers over the dips and dives of the dunes.

REAL ESTATE Ad SECTION

AD MATEriAlS DuE: MiD MAY

AugustBOATS GATHERAll over the north, folks raft up their boats at sandbars and island shores to hangout, bar-beque, play in the water and just love up the sun and water. We check out the scene and come back with their tips on food and watery frolic.

dARK SKY PARKMary Adams loves the night sky and convinced Emmet County commissioners to name the Headlands a dark Sky Park. We talk with Mary about her dream and celebrate the stars.

dOUG STANTON SWIMMING ESSAYNew York Times best-selling author doug Stanton shares thoughts about his daily swim in Grand Traverse Bay.

BARE KNUCKLE FARMChef Abra Berens helps run Bare Knuckle Farm in Northport and while also working at a hip Chicago restaurant. She lays out some super summer recipes during a lovely dinner on the farm.

FILMGOER

AD MATEriAlS DuE: MiD juNE

SeptemberCLASSIC RESORT TRAVEL: BENZIE / WATERVALE WEEKENdWatervale makes for a perfect and timeless September base camp for hiking, biking and paddling the Benzie-Manistee playground.

OUTdOORS TRAVEL: TAHqUAMENON RIVER We float down one of Michigan’s most iconic rivers to the state’s biggest waterfall for a lovely Sep-tember camping weekend away.

WINE TRAVEL: RIESLING GET-AWAY BASEd IN TRAVERSE CITYNorthern Michigan vintners have earned global renown for their Rieslings. We map out a stellar weekend of wine touring, based in Traverse City.

ART TRAVEL: CAESAR CITRARO & GALLERY TOURProfile of Caesar Citraro, an outstanding painter working in Petoskey / Harbor Springs realm. Combine with September week-end ideas for gallery tour.

AD MATEriAlS DuE: MiD julY

OctoberCOLOR TOUR: A gorgeous airplane tour of the Manistee River Valley at the height of autumn color. From Cadillac down river toward Manistee.

KILCHERMAN ORCHARdSThis Northport orchardist mas-tered heirloom apples long before it was a hot foodie trend.

SKI BUZZOur annual pot-pourri primer to the upcoming season of snow. Snapshot look at resort upgrades, season passes, gear, fashion, more.

PIGSTOCKNorthern Michigan College culi-nary institute teams with Cherry Capital Foods to put on the premier charcuterie training and tasting program in the Midwest. We share recipes and advice from top chefs.

AD MATEriAlS DuE: MiD AuGuST

NovemberLOCAL FOOdS: JARREd FOOd ExTRAVAGANZANorthern Michigan food entrepre-neurs are applying tasty ingenuity to jarred foods like never before. We go on a big ole sampling spree, sharing the bounty of offerings just in time for holiday preparations.

AMERICA'S MUSICAL FOLKLORISTAlan Lomax discovered Muddy Waters, Woody Guthrie, Leadbelly and many others, but what is es-sentially unknown is the story of Lomax’s folk music explorations in northern Michigan during 1938. We share the rich piece of Michigan and American history.

INSIdE THE SNOWMAKER'S WORLdThe winter resort industry of North-ern Michigan rides on the backs of our snowmakers. We go inside their world, hanging with the widely ac-claimed snowmakers at Nub’s Nob to see how it’s done.

AD MATEriAlS DuE: MiD SEPTEMBEr

DecemberANNUAL WINTER FESTIVAL ROUNd-UP!

HOLIdAY dESSERTS BY KIM SPERLCordon Bleu–trained pastry chef Kim Sperl shares beautiful but doable holiday desserts, from her kitchen near Mackinac.

LOU METTLERLou Mettler found success in America’s fashion industry with Ralph Lauren and as a co-found of Tommy Bahama. But he brought his family back to Charlevoix to raise them. We check in with him and explore his store and fashion line.

BRAd ANd TOdd REEd PHOTO dISPLAYTwo of Michigan’s premier pho-tographers, the father-son team of Brad and Todd Reed, devoted a year of Tuesdays to shooting all over Michigan during 2012. We share the stunning images and a snippet of the tale.

AD MATEriAlS DuE: MiD OCTOBEr

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Traverse, Northern Michigan’s Magazine Circulation

42%

23%35%

Traverse CiTy

ManisTee

BenTon HarBor

JaCkson

DeTroiT

Lansing

granD rapiDs

Average Monthly Circulation 24,000

Print and Digital Editions18,000 print subscribers6,000 distributed on newsstands throughout Michigan

digital edition available at Zinio.com, the world’s largest digital newsstand. Readers access the magazine on their tablets, smart phones and computers.

As the map indicates, our Michigan subscribers break out as follows:

42% in Northern Michigan23% in Western Michigan 35% in Eastern Michigan

Source: February 2013 Circulation file, Traverse, NorthernMichigan’s Magazine

20% of subscribers are located outside of Michigan

• Ohio• Illinois• Indiana• Florida• California

• Texas• Colorado• Arizona• Missouri• Virginia

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3-11-13

Traverse, Northern Michigan's Magazine readers are active, affluent, edu-cated, loyal to our products and passionate about Northern Michigan.

Traverse, Northern Michigan’s Magazine Reader Profile

Subscribers by age group:

35-54: 29%

55-64: 40%

65-74: 18%

Subcribers annual income:

$99,999 and under: 33%

$100,000 to $199,000: 39%

$200,000 to $299,000: 9%

$300,000 to $499,000: 8%

$500,000+: 10%

Average annual household income: $225,000+Average estimated value of primary home: $519,000+Second home value: $539,000+

92% have attended college or hold a college or post-graduate degree.

Traverse Magazine Subscriber Profile

» 2013 MEDIA KIT

3-11-13

FACT: Traverse, Northern Michigan's Magazine subscribers are far more likely to use maga-zines as a source for ideas on recreation, travel, shopping and home improvement.

After reading Traverse, Northern Michigan's Magazine, 85% of subscribers have vis-ited a store or bought a product or service because they saw it in Traverse, Northern Michigan's Magazine.

Traverse Magazine Triggers Purchasing

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3-11-13

january: Ad materials due mid November

February: Ad materials due mid december

March: Ad materials due mid January

April: Ad materials due mid February

May: Ad materials due mid March

june: Ad materials due mid April

july: Ad materials due mid May

August: Ad materials due mid June

September: Ad materials due mid July

October: Ad materials due mid August

November: Ad materials due mid September

December: Ad materials due mid October

Closing Dates

APRIL 2012 $4.50

WIN A BIKING WEEKEND AT CRYSTAL MOUNTAIN

Ethnic Food: 4You Gotta TryThe Scoop on theNew ChardonnaysVacay Now: AprilTravel DealsFinally! TC’s Botanic Garden Takes Root

Live Up North!2012 Real Estate Guide: What Homes Cost Now

Discover an Epic MichiganCycling Adventure

MOUNTAIN BIKE COPPER HARBOR.

Eat It Up!TWO CHEFS. TWO GREAT CUISINES.

ONE DELICIOUS SHOWDOWN.

ALSO INSIDE:NorthernHome & Cottage

TVM0412_Cover1.indd 1 3/7/12 5:02 PM

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Traverse, Northern Michigan’s Magazine (monthly)

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Win a Family Vacation on Elk Lake

AUGUST 2012 $4.50

Kick it up! Gourmet S’MoresYummy recipes, local ingredients

Discovering the Treasure ShipOne man’s quest for sunken gold

Meet Mackinac Island’s Funky BikesAnd their adoring owners

Tales of a Legendary Fishtown CaptainLeland’s Brian Price remembers Ross Lang

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Traverse, Northern Michigan’s Magazine | feb’11 57

Dining

BLD: Breakfast, Lunch and Dinner BAR: Alcohol served $: Entrées under $10 $$: $10–20 $$$: Above $20 Water view

Restaurant Guide

The Bistro Local favorite for saucer-sized homemade pancakes, home-cooked comfort food and soups like carrot bisque and chicken ’n’ dumpling. BL • $ 423 MichigAn St., PEtoSkEy, 347-5583

Chandler’s Brick-walled and -floored dining inside or on the patio offers two ways to savor this art-filled eatery’s upscale menu. LD • BAR • $-$$$ 215 1⁄2 hoWARD St., PEtoSkEy, BELoW

SyMonS gEnERAL StoRE, 347-2981

City Park Grill hemingway drank at the massive mahogany bar in this casual spot. Pastas, regional specialties and live entertainment Wed.–Sat. are the draws at this popular haunt. LD • BAR • $$ 432 E. LAkE, PEtoSkEy, 347-0101

Jesperson’s the city’s oldest continually operating restau-rant offers homestyle soups, sandwiches and homemade pies. L $ 312 hoWARD, PEtoSkEy, 347-3601

Jose’s Authentic taqueria with made-to-order Mex. LD • $ 309

PEtoSkEy St., PEtoSkEy, 231-348-3299

Julienne Tomatoes Fresh sandwiches, comfort food, and homemade pastries like lemon raspberry bars, banana cara-mel flan. BL • $ 421 hoWARD St., PEtoSkEy, 439-9250

La Señorita Mexican cantina with fajitas, jumbo margaritas. LD • BAR • $ 1285 n. U.S. 31, PEtoSkEy, 247-7750

Mim’s Mediterranean Grill A sunny hangout with homemade falafel, kebabs, spinach pie, saganaki and other greek delights. LD • $-$$ 1823 U.S. 31 noRth, PEtoSkEy, 348-9994

Mitchell Street Pub and Café classic pub with fresh peanuts, fantastic nachos, Maurice salad, patty melts. LD • BAR • $-$$ 426 E. MitchELL St., PEtoSkEy, 231-347-1801

Odawa Casino Resort Sage—Sumptuous fine dining with curried grilled lamb loin, salmon saltimbocca, seared scal-lops and an extensive wine list. D, SUN. BRUNCH • BAR • $$-$$$$ Waas-no-dé Buffet—generous spread including “live-action food stations,” a rotisserie and a wood-burning pizza oven, beer and wine. BLD • $-$$ 1760 LEARS RD.,

PEtoSkEy, 877-442-6464

new Palette Bistro Mediterranean-inspired upscale bistro. D • BAR • $$-$$$ 321 BAy St., PEtoSkEy, 348-3321

Side Door Saloon Excellent sandwiches, quesadillas, steak, whitefish and pastas. LD • BAR • $ 1200 n. U.S. 31, PEtoSkEy, 347-9291

Stafford’s Bay View Inn gracious 1886 inn with big veranda, glorious gardens and bay view, American fare. Sun. brunch. BLD $$-$$$ 2011 WooDLAnD, PEtoSkEy, 347-2771

Stafford’s Perry Hotel circa-1899 hotel with wrap-around front porch and killer views of Little traverse Bay. LD • BAR • $$–$$$ coRnER oF BAy & LEWiS, PEtoSkEy, 347-4000

Terrace Inn Planked whitefish and housemade desserts in a Victorian setting. D • BAR $$ 1549 gLEnDALE, PEtoSkEy, 347-2410

Thai Orchid Cuisine outstandingly fresh and authentic noo-dles, curries and composed salads. LD $-$$ 433 E. MitchELL

St., 231-487-9900

Tokyo Japanese Restaurant Spare, unassuming spot offers authentic sushi, california rolls and Japanese noodle and rice dishes. LD • $-$$ 307 PEtoSkEy St., PEtoSkEy, 439-3268

Villa Ristorante Italiano chianti bottles hang from stucco walls and authentic handmade pasta, osso bucco and hand-rolled cannoli star. D • BAR • $$-$$$ 887 SPRing St., PEtoSkEy, 347-1440

Whitecaps Fresh seafood, a summer raw bar, wood-fired pizzas, theater-style kitchen and an amazing bay view. LD • BAR $$-$$$ 215 E. LAkE St., PEtoSkEy, 348-7092

BellaireLulu’s Swank, spare bistro highlights chef Michael

Peterson’s artful cuisine. LD • BAR $-$$ 213 n. BRiDgE

St., BELLAiRE, 533-5252

Moka A fireplace in, a rustic-modern patio out, plus italian coffees, irresistible sandwiches and baked cre-ations that dance with chef cathy Peterson’s mood. BL • $ 102 SoUth BRiDgE LAnE, BELLAiRE, 231-533-6262.

Shanty Creek Resort Lakeview Restaurant—Executive chef Andrew Reh balances regional ingredients and fine dining with panoramic views of postcard sunsets over Lake Bellaire.

Bay HarborArthur’s 27 Steak house in a casual environment. BLD •

$$ 27 BAy hARBoR goLF cLUB, BAy hARBoR, 439-4085

Cava A sleek modern lounge with huge view and small plates like wood-fired pizza with housemade chorizo, home-made meatballs, caterpillar sushi rolls. Dinner is seared diver scallops with sweet corn risotto or barbecue braised short ribs. LD • BAR • $-$$ 795 FRont St., BAy hARBoR, 439-2282

Galley Gourmet Sparkling Balducci’s-style deli and market offers portable meals, wine, fresh baked goods, gift baskets and a counter from which to inhale it all. BL • $-$$ 4181 MAin

St., BAy hARBoR, 439-2665

Knot, Just a Bar contemporary sports and oyster bar perched on the Bay harbor marina. LD • BAR • $-$$ 840 FRont

St., BAy hARBoR, 439-2770

Original Pancake House Flapjacks and breakfast. BL • $ MAin

St., BAy hARBoR, 439-9989

The Inn at Bay Harbor Sagamore’s Dining Room—nouveau Victorian inn with glorious Lake Michigan views and sophisticated gourmet fare. Wine Spectator’s Award of Excellence. Live music on weekends. South American grille and Wine Bar—Enjoy casual fare, a game of chess or a cock-tail in this intimate leather-and-mahogany lounge. Live music on weekends. BLD • BAR • $$-$$$ thE inn At BAy hARBoR, 3600

ViLLAgE hARBoR DR., BAy hARBoR, 439-4000

Harbor SpringsBoyne Highlands Main Dining Room— casual American with

Scottish influences. Focus on fresh, seasonal, local ingredients. Slopeside Lounge— casual pub food featuring local craft beers and live entertainment. Sushi night every Wednesday. BLD • BAR • $–$$ 600 highLAnDS DR., hARBoR SPRingS, 526-3000

The Coop Café Fresh-from-the-farm gyros and sandwiches with homegrown veggies, pickles and preserves. Dine in the market barn at the picturesque Pond hill Farm. L $ 5699 S. LAkE

ShoRE DR., hARBoR SPRingS, 526-3276

Mary Ellen’s Place old fashioned soda fountain and newsstand. omelets, homemade soup, stuffed hash browns, phosphates and malts. BL • $ 145 E. MAin St., hARBoR SPRingS, 526-5591

New York Restaurant culinary institute of America–trained Matt Bugera’s eclectic restaurant in a former 1904 hotel looks like the East coast, tastes like heaven (try the shrimp Judy with spicy red thai curry or roasted pork tenderloin with sauteed rice cakes). D • BAR • $$-$$$ coRnER oF StAtE AnD BAy,

hARBoR SPRingS, 526-1904

Stafford’s Pier Regional cuisine. Pointer Room—Fresh seafood. LD • BAR • $$ Dudley’s Deck—LD • BAR • $$ chart Room—D • BAR • $$ 102 BAy St., hARBoR SPRingS, 526-6201

Teddy Griffin’s Roadhouse casual spot to grab ribs, steak or fresh fish after golf or skiing and catch the game on tV. D • BAR • $$ 50 highLAnD PikE RD., hARBoR SPRingS, 526-7805

Turkey’s Cafe and Pizzeria Special omelets, bagels, French toast, burgers, pizzas, calzones, and sandwiches—served by friendly folks in a quaint 110-year-old building. BLD $ 250 E.

MAin St., hARBoR SPRingS, 526-6041

PetoskeyAmerican Spoon Gelato Café gleaming black-and-white full-

service cafe serving scrumptious panini, soup, salad, gourmet pizzas and northern Michigan–flavored gelato. BLD $ 413 E.

LAkE, PEtoSkEy, 347-7004

BLD • BAR • SF • $$-$$$ ivan’s Mountainside grill—Pub fare and après-ski entertainment on the slopes of Schuss Mtn.—BLD • BAR • SF $-$$ 1 ShAnty cREEk RD. BELLAiRE, 800-678-4111

Short’s Brewing Co. Sip Joe Short’s fabulous brew, and dine from the deli menu in a renovated hardware store. LD • BAR • $ 121 n. BRiDgE St., BELLAiRE, 533-6622

Boyne Area220 Lake Street Burgers, walleye, broasted chicken, and

specials in the restaurant, bar and club levels upstairs. BLD • BAR • $-$$. 220 S. LAkE StREEt, BoynE city, 582-2272

Boyne Mountain Resort Everett’s Restaurant & Lounge—Elegantly prepared fish and game dishes. LD • BAR • $-$$ 549-7959. Eriksen’s—Stunning view of the slopes and a menu with Austrian and german touches. LD • BAR 549-6059. open May–Sept. 1. BLD • BAR • $$ onE BoynE MoUntAin RD., BoynE FALLS, 549-6000

Café Santé

Open air din-ing beside Lake Charlevoix featuring bistro classics.BLD • BAR • $-$$. 1 WAtER

St.. BoynE city, 231-582-8800

Red Mesa Grill colorful decor and creative Latin American cui-sine with costa Rican and Argentinean influences punctuate this lively spot. LD • BAR • $$ 117 WAtER St., BoynE city, 582-0049

Walloon Lake Inn chef David Beier’s exceptional culinary skills play out in a century-old pine-paneled lakeside lodge. Find inspirational cuisine from France, Asia and the Mediterranean. D • BAR • $$-$$$ 4178 WESt

St., WALLoon LAkE ViLLAgE, 535-2999

Water Street Café Savor simple dishes with gourmet graces (muffaletta with fresh basil, burgers with balsamic onions) under the sparking chandeliers. Don’t skip the legendary house cappuchocolate. Weekend supper club. BL • $ 113

WAtER St., 231-582-9929

Central Lake/Ellsworth/East JordanThe Blue Pelican A vintage 1924 inn home to a genteel front

porch, carolina-style pulled pork, steaks, seafood and a blend of down South and Up north hospitality. D • BAR • $$ 2535

M-88, cEntRAL LAkE, 544-2583

The Front Porch Sit elbow-to-elbow with neighbors for fellowship and affordable home-cooked food. BL • $ 9235

MAin St., ELLSWoRth, 588-2000

Jordan Inn impeccably renovated Victorian B&B with terrific eggs Benedict and crepe-style pancakes, fresh lunches and European-style dinners by reservation. Picnic baskets for takeout to nearby hiking spots. BLD • BAR • $-$$$ 288 MAin St.,

EASt JoRDAn, 231-536-9906

Murray’s Bar & Grill Sports bar with crab cakes, piero-gies, bacon-stuffed burgers and a deck overlooking Lake charlevoix. LD • BAR • $-$$ 115 MAin St., EASt JoRDAn, 536-3395

Rowe Inn in a rustic 1947 cottage, find French country specialties such as morel and leek pierogi, rainbow trout Provençal, herb and garlic-crusted rack of lamb and one of Michigan’s largest wine lists. D • BAR $$$ 6303 E. JoRDAn RD., ELLSWoRth, 588-7351

CharlevoixArgonne Supper Club All-you-can-eat shrimp have been the

hallmark of this bustling family fave for more than 75 years. D • BAR • $$ 11929 BoynE city RD., chARLEVoiX, 547-9331

Café Esperance gourmands will adore dishes like spring pea soup with mint froth, empanadas with chimichurri and sirloin with bacon gastrique, all prepared with dazzling technique in this specialty food and wine shop. LD • $-$$ 12853 U.S. 31 n.,

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3-11-13

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