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North East Green Barometer Public Attitudes Survey April 2010 Energy Saving Trust and Climate NE

North East Green Barometer Public Attitudes Survey April 2010 Energy Saving Trust and Climate NE

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Page 1: North East Green Barometer Public Attitudes Survey April 2010 Energy Saving Trust and Climate NE

North East Green Barometer Public Attitudes SurveyApril 2010

Energy Saving Trust and Climate NE

Page 2: North East Green Barometer Public Attitudes Survey April 2010 Energy Saving Trust and Climate NE

Methodology 3

Executive summary 4

Current lifestyle & environment 8

Efforts of local authorities to reduce emissions 14

Local consultation on the environment 21

Attitudes towards carbon emissions 25

Making properties environmentally friendly 30

Contents

Page 3: North East Green Barometer Public Attitudes Survey April 2010 Energy Saving Trust and Climate NE

A robust survey of 1,468 adults aged 18+ across the North East of England

A representative quota (‘random location’) sample was interviewed across 76 Output Areas, with quotas set by age, gender and work status

The sample is structured to ensure 100 interviews in each local authority with boosters in:

Middlesbrough (extra 35 interviews

Redcar & Cleveland (+33) Stockton-on-Tees (+52)

Fieldwork undertaken between 4th March and 2nd April 2010

Data is weighted to reflect each local authority

Methodology

Page 4: North East Green Barometer Public Attitudes Survey April 2010 Energy Saving Trust and Climate NE

Executive summaryExecutive summary

Page 5: North East Green Barometer Public Attitudes Survey April 2010 Energy Saving Trust and Climate NE

Current lifestyle & the environment

• When asked to describe how they feel about their current lifestyle and environment two thirds (65%) of people in the North East say they are happy with what they are doing at the moment. However, a fifth (21%) would like to do a bit more and 7 per cent would like to do a lot more.

• Over two fifths (44%) of the population state that they are environmentally friendly in everything or most things they do. Just 4 per cent of people do nothing which is environmentally friendly.

• Using the results to create an attitudes’ segmentation it is evident that the North East has more ‘committed’ people than the UK as whole (20% versus 13%). Similarly, the North East has more ‘fully engaged’ residents than the country overall (25% compared to 13%). Just 13 per cent people are classified as ‘disengaged’.

Executive summary

“The findings are encouraging and show that people in the North East are committed to be as environmentally friendly as possible. But there is no doubt that climate change is the greatest environmental challenge facing the world today so it is critical this momentum continues and

increases.” – Adrian Hilton, Climate NE

Page 6: North East Green Barometer Public Attitudes Survey April 2010 Energy Saving Trust and Climate NE

Efforts of local authorities to reduce carbon emissions

• When asked about a number of possible measures being taken by their local authority to reduce carbon emissions, people in the North East are most likely to say their council has promoted waste reduction and recycling services (70%) and insulation schemes (60%) followed by encouraging and helping residents in their local area (53%).

• On the other hand, local authorities are perceived to be less likely to be reducing carbon emissions in their own operations such as buildings and transport although this proportion (37%) is still twice the percentage (16%) who say their local council has made no effort.

Executive summary

Local consultation on the environment

• Three fifths (62%) of people in the region are in favour of some form of local consultation in order to help reduce peoples impact on the environment. Opinion surveys, feedback forms in council publications and regular public meetings are the preferred methods.

• Among those who would like to receive information there is a strong demand for details on smart meters and waste energy in the house. However, half (48%) of the population do not want any of the types of information suggested.

Page 7: North East Green Barometer Public Attitudes Survey April 2010 Energy Saving Trust and Climate NE

Making properties environmentally friendly

• Two thirds of people have either improved insulation generally around windows and floors (67%) and topped up or replaced loft insulation (65%) to make their property more environmentally friendly. Slightly fewer have replaced an old boiler (55%) while just 1 per cent households have put in renewable energy.

• Two thirds (66%) of homes built before between 1930 and 1980 have had cavity wall insulation put in. But, among those whose home was built before 1930, just a tenth (10%) of people have insulated their property with solid brick walls.

• Over three fifths (63%) of the population say they use public transport or cycle instead of the car for local journeys. A higher proportion – 89% - state that they have cut back on what they throw away such as clothes or food.

Executive summary

Attitudes towards carbon emissions

• Encouragingly, more people are concerned than are not concerned about the impact of local industry on carbon emissions in their area (46% vs 30%).

• Just over a third (36%) believe local industry is doing something to reduce carbon emissions although as many as two fifths (44%) do not have an opinion.

Page 8: North East Green Barometer Public Attitudes Survey April 2010 Energy Saving Trust and Climate NE

Current lifestyle & the environment

Page 9: North East Green Barometer Public Attitudes Survey April 2010 Energy Saving Trust and Climate NE

7% 0% 3% 3% 5% 4%14%

4% 5% 11% 19% 12% 10%

21%20%

27% 25% 29%22%

27%

14% 16%19% 10% 32%

23%

65%

56%

68%65%

65%71%

58%

81% 77%68% 70%

55%66%

7%24%

2% 8% 2% 4% 1% 1% 2% 2% 2% 1% 1%

Tota

l

Co Durh

am (1

16)

Darlin

gton (1

07)

Gates

head (1

20)

Hartle

pool (10

3)

Mid

dles

brough

(135

)

Newca

stle

(120

)

North

Tyn

esid

e (1

23)

North

umbe

rland

(115

)

Redca

r & C

leve

land

(133

)

South

Tyn

esid

e (1

22)

Stock

ton-

on-T

ees

(152

)

Sunder

land (1

22)

I'd like to do a lot more to help the environment I'd like to do a bit more to help the environmentI'm happy with what I am doing at the moment Don't know

Q1. Which of these best describes how you feel about your current lifestyle and the environment?Base: All NE respondents (1,468).

Two thirds of people in the North East are happy with their current lifestyle and the environment

Page 10: North East Green Barometer Public Attitudes Survey April 2010 Energy Saving Trust and Climate NE

Q2. Which of these best describes your current lifestyle?Base: All NE respondents (1,468).

Just 4 per cent of the population in the North East do not do anything which is environmentally friendly

Over two fifths of people in the North East state that they are environmentally friendly in everything or most things they do

44%

Page 11: North East Green Barometer Public Attitudes Survey April 2010 Energy Saving Trust and Climate NE

44%57%

32% 22%

59%48%

21%

58%70%

51%28%

44%25%

Total

Co Durh

am (1

16)

Darlin

gton (1

07)

Gates

head (1

20)

Hartle

pool (10

3)

Mid

dles

brough

(135

)

Newca

stle

(120

)

North

Tyn

esid

e (1

23)

North

umbe

rland

(115

)

Redca

r & C

leve

land

(133

)

South

Tyn

esid

e (1

22)

Stock

ton-

on-T

ees

(152

)

Sunder

land (1

22)

Environmentally friendly (i.e. in everything or most things they do)

Q2. Which of these best describes your current lifestyle?Base: All NE respondents (1,468).

Those living in Northumberland tend to be most environmentally friendly

Page 12: North East Green Barometer Public Attitudes Survey April 2010 Energy Saving Trust and Climate NE

Segmentation. Base: All NE respondents (1,468).

UK Source: Energy Saving Trust, 2,009 UK interviews

Label Description% of population - North East 2010

% of population - the UK 2009

Committed

Most things I do are environmentally friendly but

would like to do more / everything I do is

environmentally friendly

20% 13%

Fully engagedMost things I do are

environmentally friendly and am happy with this

25% 13%

ImproverDo quite a few things but

would like to do more13% 29%

Partially engagedDo quite a few things and am

happy with this19% 18%

Realise they aren’t doing their bit

Don’t really do anything / only one or two things but would

like to do more9% 14%

DisengagedDon’t really do anything / only

one or two things and am happy with this

13% 12%

There are more committed people in the North East than across the country

Page 13: North East Green Barometer Public Attitudes Survey April 2010 Energy Saving Trust and Climate NE

8% 12%22%

9% 10% 13% 15%

1%9%

29%

9%

25%4%

5%

7%

9% 7%

15%4%

2%

7%

19%

17%

16%

11%

35%

30%

11%19%

30%

15%

15%

22%

19%

10%

23%

14%

15%

16%

12%

13%

22%

7%

10%

10%

4%

21%

12%

20%

19%14%

41%35%

11%

29%

32%

15%

32%

16%43%

14% 11%17% 15%

10%

30%19%

13% 11% 9%

48%

23%

County Durham

Darlington

Gateshead

Hartlepool

Middlesbrough

Newcastle upon Tyne

North Tyneside

Northumberla

nd

Redcar and Cleveland

South Tyneside

Stockton on Tees

Sunderland

Committed

Fully engaged

Improver

Partially engaged

Realise they aren'tdoing their bit

Disengaged

Segmentation. Base: All NE respondents (1,468).

UK Source: Energy Saving Trust, 2,009 UK interviews

Segmentation by local authority – Northumberland residents are the most committed

Page 14: North East Green Barometer Public Attitudes Survey April 2010 Energy Saving Trust and Climate NE

Efforts of local authorities to reduce carbon emissions

Page 15: North East Green Barometer Public Attitudes Survey April 2010 Energy Saving Trust and Climate NE

53%63%

43%

65%47% 53% 58%

47%38% 46%

59% 65%

40%

21% 6%36%

14%32% 29% 18%

18% 32%31% 13%

13%

40%

25% 30%21% 21% 20% 18% 24%

35% 30% 23% 29% 21% 19%

Total

Co Durh

am (1

16)

Darlin

gton (1

07)

Gates

head (1

20)

Hartle

pool (10

3)

Mid

dles

brough

(135

)

Newca

stle

(120

)

North

Tyn

esid

e (1

23)

North

umbe

rland

(115

)

Redca

r & C

leve

land

(133

)

South

Tyn

esid

e (1

22)

Stock

ton-

on-T

ees

(152

)

Sunder

land (1

22)

NET Made effort NET Not made effort Don't know

Q3A. How much do you think your local authority is doing to reduce carbon emissions: Overall, in encouraging and helping residents in this local area?Base: All NE respondents (1,468).

The majority of people believe local councils are encouraging and helping local residents to reduce carbon emissions

Overall, in encouraging and helping residents in the local area

Page 16: North East Green Barometer Public Attitudes Survey April 2010 Energy Saving Trust and Climate NE

37%

64%

24%49%

35% 39% 47% 37%19% 21% 28% 23% 15%

16%

5%

26%

9% 33% 26% 18%

10%30%

12%13% 14%

19%

47%32%

50% 42% 32% 35% 35%52% 50%

67% 58% 63% 66%

Total (

1468

)

Co Durh

am (1

16)

Darlin

gton (1

07)

Gates

head (1

20)

Hartle

pool (10

3)

Mid

dles

brough

(135

)

Newca

stle

(120

)

North

Tyn

esid

e (1

23)

North

umbe

rland

(115

)

Redca

r & C

leve

land

(133

)

South

Tyn

esid

e (1

22)

Stock

ton-

on-T

ees

(152

)

Sunder

land (1

22)

NET Made effort NET Not made effort Don't know

Q3B. How much do you think your local authority is doing to reduce carbon emissions: In its own operations, for example, its energy use in its buildings and transport?Base: All NE respondents (1,468).

Nearly half of people do not know whether local councils are making an effort to reduce emissions in their own operations

In its own operations, for example, its energy use in its buildings and transport

Page 17: North East Green Barometer Public Attitudes Survey April 2010 Energy Saving Trust and Climate NE

60% 67% 57%75%

60% 63%53% 62%

45%59% 66%

52% 58%

16% 6% 22% 25% 12%21% 13%

24%19% 9%

22%23%

24% 27% 21% 17% 15% 24% 25% 25% 31% 22% 25% 26% 20%

9%

Total (

1468

)

Co Durh

am (1

16)

Darlin

gton (1

07)

Gates

head (1

20)

Hartle

pool (10

3)

Mid

dles

brough

(135

)

Newca

stle

(120

)

North

Tyn

esid

e (1

23)

North

umbe

rland

(115

)

Redca

r & C

leve

land

(133

)

South

Tyn

esid

e (1

22)

Stock

ton-

on-T

ees

(152

)

Sunder

land (1

22)

NET Made effort NET Not made effort Don't know

Q3C. How much do you think your local authority is doing to reduce carbon emissions: Promoting insulation schemes?Base: All NE respondents (1,468).

Three fifths of the population of the North East have think their local council is promoting council insulation schemes

Promoting insulation schemes

Page 18: North East Green Barometer Public Attitudes Survey April 2010 Energy Saving Trust and Climate NE

42%65%

22%45%

34% 34%44% 38% 29% 27% 36% 33% 42%

20%

3%

41%11% 36%

21%21%

20% 30%24% 13% 19%

30%

38% 31% 37% 43%29%

45% 35% 42% 40% 49% 50% 48%28%

Total (

1468

)

Co Durh

am (1

16)

Darlin

gton (1

07)

Gates

head (1

20)

Hartle

pool (10

3)

Mid

dles

brough

(135

)

Newca

stle

(120

)

North

Tyn

esid

e (1

23)

North

umbe

rland

(115

)

Redca

r & C

leve

land

(133

)

South

Tyn

esid

e (1

22)

Stock

ton-

on-T

ees

(152

)

Sunder

land (1

22)

NET Made effort NET Not made effort Don't know

Q3D. How much do you think your local authority is doing to reduce carbon emissions: Promotion renewable energy schemes?Base: All NE respondents (1,468).

By a margin of 2 to 1, local authorities are credited with making an effort to reduce carbon emissions by promoting renewable energy schemes

Promoting renewable energy schemes

Page 19: North East Green Barometer Public Attitudes Survey April 2010 Energy Saving Trust and Climate NE

45%59% 55% 58%

40% 47% 50% 48%

23%46%

30% 39% 40%

21% 2%30%

11% 42% 21%26%

17%

36%

23%

11%

24%37%

33% 38%15%

30%18%

32% 25%35% 42%

31%

58%36%

23%

Total (

1468

)

Co Durh

am (1

16)

Darlin

gton (1

07)

Gates

head (1

20)

Hartle

pool (10

3)

Mid

dles

brough

(135

)

Newca

stle

(120

)

North

Tyn

esid

e (1

23)

North

umbe

rland

(115

)

Redca

r & C

leve

land

(133

)

South

Tyn

esid

e (1

22)

Stock

ton-

on-T

ees

(152

)

Sunder

land (1

22)

NET Made effort NET Not made effort Don't know

Q3E. How much do you think your local authority is doing to reduce carbon emissions: Promoting greener transport schemes, for example, cycling routes and car sharing?Base: All NE respondents (1,468).

Close to half of the public in the North East say their local council is making an effort to promote greener forms of transport

Promoting greener transport schemes, for example, cycling routes, car sharing

Page 20: North East Green Barometer Public Attitudes Survey April 2010 Energy Saving Trust and Climate NE

70% 60%74%

88% 88% 80% 75%65%

42%

90%75% 84%

71%

10%

3%

19% 11%11%

11%

25%

6%3%

18%20%

37%

10% 9% 14%25% 33%

19% 11%2%

6%9%4%7% 13%4%

Total (

1468

)

Co Durh

am (1

16)

Darlin

gton (1

07)

Gates

head (1

20)

Hartle

pool (10

3)

Mid

dles

brough

(135

)

Newca

stle

(120

)

North

Tyn

esid

e (1

23)

North

umbe

rland

(115

)

Redca

r & C

leve

land

(133

)

South

Tyn

esid

e (1

22)

Stock

ton-

on-T

ees

(152

)

Sunder

land (1

22)

NET Made effort NET Not made effort Don't know

Most people credit their local council with promoting waste reduction and recycling schemes in order to reduce carbon emissions by

Promoting waste reduction and recycling schemes

Q3F. How much do you think your local authority is doing to reduce carbon emissions: Promoting waste reduction and recycling schemes?Base: All NE respondents (1,468).

Page 21: North East Green Barometer Public Attitudes Survey April 2010 Energy Saving Trust and Climate NE

Local consultation on the environment

Page 22: North East Green Barometer Public Attitudes Survey April 2010 Energy Saving Trust and Climate NE

24%

24%

17%

12%

9%

1%

23%

14%

*%

Opinion surveys among residents

Updates in council publications inviting written feedback

Regular public meetings

A representative citizens panel where local residents caninput ideas

Consultation with existing local environmental activistgroups

Leaflets/letters

Other

None of these

Don't know

Q4. Which, if any, of the following methods of local consultation would you like to see in order to help reduce peoples impact on the environment? Base: All NE respondents (1,468)

Opinion surveys, feedback forms in council publications and regular public meetings are preferred methods of consultation

Three fifths of people in the North East mention at least one method of consultation

62%

Page 23: North East Green Barometer Public Attitudes Survey April 2010 Energy Saving Trust and Climate NE

62%

22%

69%57%

84%72% 78% 69%

57%

92%73% 83% 78%

Total

Co Durh

am (1

16)

Darlin

gton (1

07)

Gates

head (1

20)

Hartle

pool (10

3)

Mid

dles

brough

(135

)

Newca

stle

(120

)

North

Tyn

esid

e (1

23)

North

umbe

rland

(115

)

Redca

r & C

leve

land

(133

)

South

Tyn

esid

e (1

22)

Stock

ton-

on-T

ees

(152

)

Sunder

land (1

22)

% of residents in each local authority area who mention at least one form of local consultation they would liketo see in order to help reduce peoples impact on the environment

Those living in County Durham are much less interested than the population as a whole in methods of local consultation

Q4. Which, if any, of the following methods of local consultation would you like to see in order to help reduce peoples impact on the environment? Base: All NE respondents (1,468)

Page 24: North East Green Barometer Public Attitudes Survey April 2010 Energy Saving Trust and Climate NE

24%

23%

13%

11%

9%

1%

48%

9%

What smart meters are, and how they can help youunderstand energy use

What help and support is available locally to help you notwaste energy at home

What a ‘feed in tariff’’ is and how you could benefit fromrenewable energy

What you could do collectively to generate energy foryour local school or other community buildings

What smarter driving techniques are and how they can cutdown your fuel use

Other

None of the above

Don’t know

Q7. Would you like to receive information on any of the following? Base: All NE respondents (1,468)

There is a strong demand for more information on smart meters and waste energy in the house

2/5ths of people in the North East would like to receive information on at least one of the following

43%

Page 25: North East Green Barometer Public Attitudes Survey April 2010 Energy Saving Trust and Climate NE

Attitudes towards carbon emissions

Page 26: North East Green Barometer Public Attitudes Survey April 2010 Energy Saving Trust and Climate NE

More people are concerned than are not concerned about the impact of local industry on carbon emissions in their local area

Q8. How concerned, if at all, are you about the impact local industry has on carbon emissions in the local area? Base: All NE respondents (1,468).

NET: Concerned: 46%

Page 27: North East Green Barometer Public Attitudes Survey April 2010 Energy Saving Trust and Climate NE

46%30% 29% 34%

70%59%

41%55%

41%57% 48%

63% 58%

30%

12%

59%24%

28%46% 32%

28%

24%

58%

12%

42%

13% 13% 15% 23%6%

20%8% 14%

29%30%

36%

37% 29%

Total (

1468

)

Co Durh

am (1

16)

Darlin

gton (1

07)

Gates

head (1

20)

Hartle

pool (10

3)

Mid

dles

brough

(135

)

Newca

stle

(120

)

North

Tyn

esid

e (1

23)

North

umbe

rland

(115

)

Redca

r & C

leve

land

(133

)

South

Tyn

esid

e (1

22)

Stock

ton-

on-T

ees

(152

)

Sunder

land (1

22)

% Concerned % Not concerned

People in Hartlepool, Stockton-on-Tees, Middlesbrough and Sunderland are most concerned about the impact on local industry on carbon emissions

Q8. How concerned, if at all, are you about the impact local industry has on carbon emissions in the local area? Base: All NE respondents (1,468).

Page 28: North East Green Barometer Public Attitudes Survey April 2010 Energy Saving Trust and Climate NE

Just over a third of the population believe local industry is doing something to reduce its carbon emissions

Q9. How much do you feel local industry is doing to reduce its carbon emissions? Base: All NE respondents (1,468).

NET: Made an effort: 36%

Page 29: North East Green Barometer Public Attitudes Survey April 2010 Energy Saving Trust and Climate NE

20% 20%6% 10%

34%15% 18% 26% 19% 13% 14%

25% 31%

36%19%

27%34%

44%

53% 40%36%

28%

65%42%

34%

46%

44%60% 66%

56%32% 42% 44%

22%22%

38%54%

22%41%

Total (

1468

)

Co Durh

am (1

16)

Darlin

gton (1

07)

Gates

head (1

20)

Hartle

pool (10

3)

Mid

dles

brough

(135

)

Newca

stle

(120

)

North

Tyn

esid

e (1

23)

North

umbe

rland

(115

)

Redca

r & C

leve

land

(133

)

South

Tyn

esid

e (1

22)

Stock

ton-

on-T

ees

(152

)

Sunder

land (1

22)

% Not made an effort % Made an effort Don't know

Q9. How much do you feel local industry is doing to reduce its carbon emissions? Base: All NE respondents (1,468).

The proportion believing local industry is doing something to reduce its carbon emissions rises to over half among residents in Middleborough and Sunderland

Page 30: North East Green Barometer Public Attitudes Survey April 2010 Energy Saving Trust and Climate NE

Local consultation on the environment

Making properties environmentally friendly

Page 31: North East Green Barometer Public Attitudes Survey April 2010 Energy Saving Trust and Climate NE

Views on measures to make properties more environmentally friendly

9% 11%21%

9% 10%25%12% 10%

44%

9% 13%

15%

65% 66%

10%

67% 55%

1%

8% 7%

8%

10%13%

18%

2% 3%

2%

2% 4%

20%

15%4% 5%

20%

3%4%

A) Topping up or re

placing loft i

nsulation

B) Puttin

g in cavity

wall insulatio

n

C) Insulatin

g old properties with

solid bric

k walls

D) Improving in

sulation generally around windows and flo

ors

E) Replacing an old boiler

F) Puttin

g in re

newable energy

Have not heard aboutit/Dont know much about it

Dont want to do it

Would like council to helpme

Already done this to myproperty

Not applicable to myproperty

Don't know

Regional summary

Q5. Which of the following best describes your views on each of these measures intended to make properties more environmentally friendly. Base: Statements A, D, E, F: All respondents (1,468). Statement B: All whose home was built between 1930 & 1980 (923). Statement C: All whose home was built before 1930 (276)

Page 32: North East Green Barometer Public Attitudes Survey April 2010 Energy Saving Trust and Climate NE

Views on measures to make properties more environmentally friendly

13%6%

11% 12%7% 6% 6% 8% 9% 8% 9% 6%

20%

10% 1%5%

2%

32%

1%

9% 7%14%

5% 10%

64%

55%

80%63%

83%

37%

79% 61%

75% 64%71%

64%

3%

15%

7%

10%

3%

6%

11%18%

7%

7% 5%12%

7% 1%

2%

4%

2% 3% 1%

2%2%

7% 10%4%

15%

2% 1% 1%5%

9% 7%1%

County Durham

Darlington

Gateshead

Hartlepool

Middlesbrough

Newcastle upon Tyne

North Tyneside

Northumberla

nd

Redcar and Cleveland

South Tyneside

Stockton on Tees

Sunderland

Have not heard aboutit/Dont know muchabout it

Dont want to do it

Would like council tohelp me

Already done this to myproperty

Not applicable to myproperty

Don't know

Topping up or replacing loft insulation

Q5A. Which of the following best describes your views on each of these measures intended to make properties more environmentally friendly? Base: All NE respondents (1,468).

Page 33: North East Green Barometer Public Attitudes Survey April 2010 Energy Saving Trust and Climate NE

Views on measures to make properties more environmentally friendly

16%8%

15%

7% 6% 8% 9%

20%12% 11%

6% 4%

24%

8%1%

5% 7%

17% 13%

6%

8%

1% 12%

6%

56%

57%

79%

75%68%

59% 63% 56% 70%

77%70%

69%

2%

5%

5%

3%

5%

9% 9% 11%

5% 9%4%

14%

2%

13%

2%5%

4% 7% 7% 3% 1%2%9% 8% 9%

3% 1% 2%8%

4%

County Durham

Darlington

Gateshead

Hartlepool

Middlesbrough

Newcastle upon Tyne

North Tyneside

Northumberla

nd

Redcar and Cleveland

South Tyneside

Stockton on Tees

Sunderland

Have not heard aboutit/Dont know muchabout it

Dont want to do it

Would like council tohelp me

Already done this to myproperty

Not applicable to myproperty

Don't know

Putting in cavity wall insulation

Q5B. Which of the following best describes your views on each of these measures intended to make properties more environmentally friendly? Base: All NE respondents whose home was built between 1930 and 1980 (923).

Caution: small base sizes

Page 34: North East Green Barometer Public Attitudes Survey April 2010 Energy Saving Trust and Climate NE

Views on measures to make properties more environmentally friendly

35%

12%18%

7%11% 10%

15%

31%

55%

26%

29% 20%49%

36% 37%

50%

100%

23%

27%

61%

10%

25%100%

37%

15%

2%

4%

39%

17%

23%

15%

3%

25%

7%

8%11%

5%4%5%

29%

48%52%

2% 1% 4%

54%

County Durham

Darlington

Gateshead

Hartlepool

Middlesbrough

Newcastle upon Tyne

North Tyneside

Northumberla

nd

Redcar and Cleveland

South Tyneside

Stockton on Tees

Sunderland

Have not heard aboutit/Dont know muchabout it

Dont want to do it

Would like council tohelp me

Already done this to myproperty

Not applicable to myproperty

Don't know

Insulating old properties with solid brick work

Q5C. Which of the following best describes your views on each of these measures intended to make properties more environmentally friendlyBase: All NE respondents whose home was built before 1930 (276)

Caution: very small base sizes – indicative only

Page 35: North East Green Barometer Public Attitudes Survey April 2010 Energy Saving Trust and Climate NE

Views on measures to make properties more environmentally friendly

10%6%

14% 16%9%

5% 8% 9%2%

17%

5% 7%

17%

3%

1%

1%

28%

1%

9%

5%

2%

3%3%

71%

67%

72%

58%79%

40%

78% 63%90%

73%

73%

60%

2%

17%

10%

14%

5%

6%

10%

15%

1%7%

13%

22%

3%

3%

2%

2%

3%

1% 4%2% 2%

1%5%

11%6%

18%

2% 1% 1%5% 8%

County Durham

Darlington

Gateshead

Hartlepool

Middlesbrough

Newcastle upon Tyne

North Tyneside

Northumberla

nd

Redcar and Cleveland

South Tyneside

Stockton on Tees

Sunderland

Have not heard aboutit/Dont know muchabout it

Dont want to do it

Would like council tohelp me

Already done this to myproperty

Not applicable to myproperty

Don't know

Improving insulation generally around windows and floors

Q5D. Which of the following best describes your views on each of these measures intended to make properties more environmentally friendly? Base: All NE respondents (1,468).

Page 36: North East Green Barometer Public Attitudes Survey April 2010 Energy Saving Trust and Climate NE

Views on measures to make properties more environmentally friendly

13%6%

21%

10% 12%6% 5%

12%

3%11% 9% 8%

22%

4%

1%

2%4%

31%

6%

23%

9%

2% 4% 7%

54%

57%

69%

48%

61%

37%

71%

35%

73%65% 68%

51%

8%

13%

1%

17%

12%

7% 13%

25%5% 18%

7%

27%

3%

8%

7%

4%

2%

3% 3% 3%9%

3%

1%

2%12%

19%

10%2% 2% 1% 2% 2%

12%7%

County Durham

Darlington

Gateshead

Hartlepool

Middlesbrough

Newcastle upon Tyne

North Tyneside

Northumberla

nd

Redcar and Cleveland

South Tyneside

Stockton on Tees

Sunderland

Have not heard aboutit/Dont know muchabout it

Dont want to do it

Would like council tohelp me

Already done this to myproperty

Not applicable to myproperty

Don't know

Replacing an old boiler

Q5E. Which of the following best describes your views on each of these measures intended to make properties more environmentally friendly? Base: All NE respondents (1,468).

Page 37: North East Green Barometer Public Attitudes Survey April 2010 Energy Saving Trust and Climate NE

Views on measures to make properties more environmentally friendly

23%

10%

34%

23%

33%26% 23%

30%

3%

30%

39%

19%

23%

14%

11%

7%

13% 28%

7%

14%

6%

6%

16%

11%

1%

3%

4%

1%

1%

2%

2%

1%

1%

4%

3%

31%

12%29%

15%

17%

32%

33%

7%

22%

12%

23%

15%

28%

21% 9%15%

1%

32%

20%

77%

29% 12%

16%

35%

14%22%

29%23%

27%

5% 4% 4%12%

20%27%

County Durham

Darlington

Gateshead

Hartlepool

Middlesbrough

Newcastle upon Tyne

North Tyneside

Northumberla

nd

Redcar and Cleveland

South Tyneside

Stockton on Tees

Sunderland

Have not heard aboutit/Dont know muchabout it

Dont want to do it

Would like council tohelp me

Already done this to myproperty

Not applicable to myproperty

Don't know

Putting in renewable energy

Q5F. Which of the following best describes your views on each of these measures intended to make properties more environmentally friendly? Base: All NE respondents (1,468).

Page 38: North East Green Barometer Public Attitudes Survey April 2010 Energy Saving Trust and Climate NE

Q6. Which of the following best describes your view of each of these environmentally friendly measures: A. Using public transport or cycling for local journeys instead of the car? B. Cutting back on what you throw away, for example, clothes or food? Base: All NE respondents (1,468).

Three fifths of the population use public transport or cycle instead of the car for local journeys. Nine in ten people cut back on what they throw away

Page 39: North East Green Barometer Public Attitudes Survey April 2010 Energy Saving Trust and Climate NE

63% 60% 60% 70% 65% 64%79%

57% 57% 57% 58% 60% 69%

37% 40% 40% 30% 36%21%

42%31%

40%43%43%43%35%

Total (

1468

)

Co Durh

am (1

16)

Darlin

gton (1

07)

Gates

head (1

20)

Hartle

pool (10

3)

Mid

dles

brough

(135

)

Newca

stle

(120

)

North

Tyn

esid

e (1

23)

North

umbe

rland

(115

)

Redca

r & C

leve

land

(133

)

South

Tyn

esid

e (1

22)

Stock

ton-

on-T

ees

(152

)

Sunder

land (1

22)

Am currently doing this Don't want to do it / Would like council to help me / Don't know

Q6A. Which of the following best describes your view of each of these environmentally friendly measures: Using public transport or cycling for local journeys instead of the car?Base: All NE respondents (1,468).

Newcastle residents are most likely to use public transport or cycle instead of the car for local journeys

% using public transport or cycling for local journeys instead of the car

Page 40: North East Green Barometer Public Attitudes Survey April 2010 Energy Saving Trust and Climate NE

89%79%

89% 86%98% 93% 92% 93% 95% 97% 89% 98%

84%

11%21%

11% 14% 7% 8% 11% 16%2%3%5%7%2%

Total (

1468

)

Co Durh

am (1

16)

Darlin

gton (1

07)

Gates

head (1

20)

Hartle

pool (10

3)

Mid

dles

brough

(135

)

Newca

stle

(120

)

North

Tyn

esid

e (1

23)

North

umbe

rland

(115

)

Redca

r & C

leve

land

(133

)

South

Tyn

esid

e (1

22)

Stock

ton-

on-T

ees

(152

)

Sunder

land (1

22)

Am currently doing this Don't want to do it / Would like council to help me / Don't know

Q6B. Which of the following best describes your view of each of these environmentally friendly measures: Cutting back on what you throw away, for example, clothes or food?Base: All NE respondents (1,468).

Nine in ten people cut back on what they throw away

% cutting back on what people throw away e.g. clothes or food

Page 41: North East Green Barometer Public Attitudes Survey April 2010 Energy Saving Trust and Climate NE

Research prepared by ICM Research