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This report provides an overview of emerging major datacenter markets in North America, along with actionable metrics around geographies and specific providers. The report includes current market-size, supply, demand and utilization metrics, as well as updates to market-specific analyses.
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SEPTEMBER 2012
451 RESEARCH: DATACENTER© 2012 451 RESEARCH, LLC AND/OR ITS AFFILIATES. ALL RIGHTS RESERVED.
EXECUTIVE OVERVIEW
NORTH AMERICAN MULTI-TENANT DATACENTER SUPPLYEMERGING MAJOR MARKETS – 2012
DATACENTER
451 RESEARCH: DATACENTER © 2012 451 RESEARCH, LLC AND/OR ITS AFFILIATES. ALL RIGHTS RESERVED.
REPORT SNAPSHOTTITLE North American Multi-Tenant Datacenter Supply:
Emerging Major Markets – 2012
ANALYSTS Jeff Paschke, Research Director, Datacenters, Kelly Morgan, Research Manager, Datacenters, Rick Kurtzbein, Research Analyst, Datacenters, Michael Levy, Analyst, Datacenters
RELEASE DATE September 2012
LENGTH 79 pages
EXECUTIVE SUMMARYThe North American Multi-Tenant Datacenter Supply: Emerging Major Markets 2012
report provides readers with an overview of 10 emerging major datacenter markets
in North America: Austin/San Antonio, Denver, Detroit, Houston, Minneapolis,
Philadelphia, Portland, San Diego, Tampa and Toronto.
In this report, ‘multi-tenant datacenters’ are considered multi-customer colocation and
wholesale facilities. Single-user enterprise datacenters and single-tenant datacenters are
specifically excluded from this analysis.
This report is our second look at emerging major markets in North America. In it, we
provide current supply, demand and utilization metrics, as well as market-specific
analysis similar to Tier1 Research’s previous supply report series. We also size each
market by existing supply levels, include maps of datacenter locations, and identify all
providers, as well as citing the top three providers in each market.
The multi-tenant datacenter landscape continues to transform, most recently as a
result of trends that emerged in the industry owing to the economic downturn. In more
recent years and better economies, analysts and industry insiders tended to emphasize
the importance of the top North American datacenter markets of New York, Northern
Virginia, Chicago, Silicon Valley, Dallas and Los Angeles, while relegating other major
markets to a lesser position as disaster-recovery sites or for less dynamic, more localized
SMB customers.
Times have changed, however. Beginning in late 2009 and continuing through 2012, we
have seen more serious interest in emerging major markets for datacenters in terms of
both supply and demand.
NA MTDC SUPPLY: EMERGING MAJOR MARKETS – 2012© 2012 451 RESEARCH, LLC AND/OR ITS AFFILIATES. ALL RIGHTS RESERVED.
EXECUTIVE OVERVIEW
KEY REPORT FINDINGS• A large single provider in each emerging major market: While the 10 emerging major
North American markets in this report all have multiple multi-tenant datacenter
providers (roughly 16 on average), each market also has a single provider that holds
a significant share of that market (in terms of built-out operational space), ranging
from 20% to 52%.
• Markets are underserved but starting to attract interest: As access to capital tightened
in late 2008 and throughout 2009, the little capital that was deployed was primarily
invested in incremental capacity builds in the top six markets. This resulted in little
investment in the emerging major North American markets over the same time
period. However, starting in 2010, interest has resumed in these markets, and activity
has increased.
• Utilization beginning to mirror top markets: While utilization in the top six North
American markets is quite high – at over 80%, despite continued incremental
expansions – the 10 emerging markets reviewed in this report also have a high
utilization rate, of about 76% on average for 2012.
• M&A opportunities available: Given the number of smaller datacenter providers in
each market (those with a single facility up to a handful of facilities), increasing
utilization of built capacity, the continued lack of access to capital for smaller
datacenter providers to expand, and increasing demand in emerging major markets,
several of the smaller providers in these markets make attractive acquisition targets
for larger providers looking to expand into additional emerging major markets more
quickly than by building facilities themselves.
451 RESEARCH: DATACENTER © 2012 451 RESEARCH, LLC AND/OR ITS AFFILIATES. ALL RIGHTS RESERVED.
COMPANIES INCLUDED IN THIS REPORT
123Net
365 Main
3z Canada
Accelerated Networks
Advanced Knowledge
Networks
Allied Properties REIT
Alpheus Communications
Amanah Tech
American Internet Services
Atomic Data
Awecomm
Bell Canada
BHI Advanced Internet
Caneris
Capris Hosting
CDW Berbee
Centrilogic
CenturyLink
CityNAP
Cogeco Data Services
Cogent
Colo 5
ColoDetroit
Cologix
Colosseum Online
Core NAP
CoreSite
CyrusOne
D3 Networks
Data Centers Canada
Data Foundry
Data-Vault
DBSi
Digital Edge
Digital Realty Trust
Directlink Technologies
Distributed Systems
Services
Dynaworx
E Solutions
EasyStreet Online Services
Equinix
FIBERTOWN
Fork Networking
FORTRUST Solutions
Fortune Data Centers
Griffin Partners
Handy Networks
Hivelocity
Honeycomb Internet
Services
Hosting.com
Hostway
I2B Networks
Implex
Infinity Internet
Interlink Connectivity
Internap Network Services
ipHouse
IPR International
Latisys
Level 3 Communications
Liberty Center One
LightPoint Colocation &
Hosting
Markley Group
Massive Networks
Montgomery Westland
Morgan Reed Group
MTS Allstream
NaviSite
Necessary Resources
Negma Business Solutions
Network Medics
Neutral Data Centers
Nexcess
Next Level Internet
NA MTDC SUPPLY: EMERGING MAJOR MARKETS – 2012© 2012 451 RESEARCH, LLC AND/OR ITS AFFILIATES. ALL RIGHTS RESERVED.
EXECUTIVE OVERVIEW
Nugget Networks
Online Tech
OnRamp
OnX Enterprise Solutions
Opus Interactive
Peak 10
PEER 1 Hosting
Philadelphia Technology
Park
Portland NAP
Primus Business Services
Priority Colo
Q9 Networks
Quasar Data Center
Quonix Networks
Rapid Systems Inc
Razor Servers
redIT
Riptide Hosting
RockyNet
RT Software Systems (RT
Software Hosting)
Sago Networks
SATC Co-Location Services
Savvis
ScaleMatrix
Server Tune
ServOnDemand
SevenL Networks
Sidera Networks
Site B Data Services
SpireTech
Sterling Communications
StratITsphere
Stream Data Centers
SunGard
Synergy Broadband
Tata Communications
TELUS
Terremark
The Minnesota Gateway
Time Warner Cable
Travelport
tw telecom
US Internet Corp
US Signal
Utropicmedia
Velocity Telephone
VeriSpace
Verizon
Verizon Business
ViaWest
VISI
Waveform Technology
Windstream Hosted
Solutions
Xand
XO Communications
zColo
COMPANIES INCLUDED IN THIS REPORT
451 RESEARCH: DATACENTER © 2012 451 RESEARCH, LLC AND/OR ITS AFFILIATES. ALL RIGHTS RESERVED.
TABLE OF CONTENTS
INTRODUCTION 1
KEY REPORT FINDINGS . . . . . . . . . . . . . . . . . . . . . . 1
METHODOLOGY . . . . . . . . . . . . . . . . . . . . . . . . . 2
EMERGING MAJOR MARKET TRENDS 5
NOT JUST FOR DISASTER RECOVERY . . . . . . . . . . . . . . . . . 5
CORRELATION TO MSA SIZE OR GDP . . . . . . . . . . . . . . . . . 6
FIGURE 1: Top 50 Metropolitan Areas in North America 6
FIGURE 2: Top 50 Metropolitan Areas in North America by GDP 8
FIGURE 3: Comparing GDP and Population with Emerging
Major Datacenter Market Size 9
MARKET OPPORTUNITIES . . . . . . . . . . . . . . . . . . . . . 10
FIGURE 4: Emerging Major Markets – Market Share of Market Leader 10
EMERGING MAJOR MARKET PROFILES 12
AUSTIN/SAN ANTONIO . . . . . . . . . . . . . . . . . . . . . . 12
FIGURE 5: Multi-Tenant Datacenter Providers – Austin/San Antonio 14
FIGURE 6: Multi-Tenant Datacenter Market Share Leaders – Austin 15
FIGURE 7: Multi-Tenant Datacenter Map – Austin/San Antonio 16
FIGURE 8: Multi-Tenant Datacenter Supply and Demand – Austin 17
FIGURE 9: Multi-Tenant Datacenter Utilization – Austin 17
FIGURE 10: Multi-Tenant Datacenter Pipeline – Austin 18
DENVER . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19
FIGURE 11: Multi-Tenant Datacenter Providers – Denver 21
FIGURE 12: Multi-Tenant Datacenter Market Share Leaders – Denver 22
FIGURE 13: Multi-Tenant Datacenter Map – Denver 23
FIGURE 14: Multi-Tenant Datacenter Supply and Demand – Denver 24
FIGURE 15: Multi-Tenant Datacenter Utilization – Denver 24
FIGURE 16: Multi-Tenant Datacenter Pipeline – Denver 25
DETROIT . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26
FIGURE 17: Multi-Tenant Datacenter Providers – Detroit 28
FIGURE 18: Multi-Tenant Datacenter Market Share Leaders – Detroit 29
FIGURE 19: Multi-Tenant Datacenter Map – Detroit 30
NA MTDC SUPPLY: EMERGING MAJOR MARKETS – 2012© 2012 451 RESEARCH, LLC AND/OR ITS AFFILIATES. ALL RIGHTS RESERVED.
EXECUTIVE OVERVIEW
FIGURE 20: Multi-Tenant Datacenter Supply and Demand – Detroit 31
FIGURE 21: Multi-Tenant Datacenter Utilization – Detroit 31
FIGURE 22: Multi-Tenant Datacenter Pipeline – Detroit 32
HOUSTON . . . . . . . . . . . . . . . . . . . . . . . . . . . 33
FIGURE 23: Multi-Tenant Datacenter Providers – Houston 34
FIGURE 24: Multi-Tenant Datacenter Market Share Leaders – Houston 35
FIGURE 25: Multi-Tenant Datacenter Map – Houston 36
FIGURE 26: Multi-Tenant Datacenter Supply and Demand – Houston 37
FIGURE 27: Multi-Tenant Datacenter Utilization – Houston 37
FIGURE 28: Multi-Tenant Datacenter Pipeline – Houston 38
MINNEAPOLIS . . . . . . . . . . . . . . . . . . . . . . . . . 39
FIGURE 29: Multi-Tenant Datacenter Providers – Minneapolis 41
FIGURE 30: Multi-Tenant Datacenter Market Share Leaders
– Minneapolis 42
FIGURE 31: Multi-Tenant Datacenter Map – Minneapolis/St Paul 43
FIGURE 32: Multi-Tenant Datacenter Supply and Demand
– Minneapolis 44
FIGURE 33: Multi-Tenant Datacenter Utilization – Minneapolis 44
FIGURE 34: Multi-Tenant Datacenter Pipeline – Minneapolis 45
PHILADELPHIA . . . . . . . . . . . . . . . . . . . . . . . . . 46
FIGURE 35: Multi-Tenant Datacenter Providers – Philadelphia 47
FIGURE 36: Multi-Tenant Datacenter Market Share Leaders
– Philadelphia 48
FIGURE 37: Multi-Tenant Datacenter Map – Philadelphia 49
FIGURE 38: Multi-Tenant Datacenter Supply and Demand
– Philadelphia 50
FIGURE 39: Multi-Tenant Datacenter Utilization – Philadelphia 50
FIGURE 40: Multi-Tenant Datacenter Pipeline – Philadelphia 51
PORTLAND . . . . . . . . . . . . . . . . . . . . . . . . . . . 52
FIGURE 41: Multi-Tenant Datacenter Providers – Portland 54
FIGURE 42: Multi-Tenant Datacenter Market Share Leaders
– Portland 55
FIGURE 43: Multi-Tenant Datacenter Map – Portland 56
FIGURE 44: Multi-Tenant Datacenter Supply and Demand – Portland 57
451 RESEARCH: DATACENTER © 2012 451 RESEARCH, LLC AND/OR ITS AFFILIATES. ALL RIGHTS RESERVED.
FIGURE 45: Multi-Tenant Datacenter Utilization – Portland 57
FIGURE 46: Multi-Tenant Datacenter Pipeline – Portland 58
SAN DIEGO . . . . . . . . . . . . . . . . . . . . . . . . . . . 59
FIGURE 47: Multi-Tenant Datacenter Providers – San Diego 60
FIGURE 48: Multi-Tenant Datacenter Market Share Leaders – San Diego 61
FIGURE 49: Multi-Tenant Datacenter Map – San Diego 62
FIGURE 50: Multi-Tenant Datacenter Supply and Demand – San Diego 63
FIGURE 51: Multi-Tenant Datacenter Utilization – San Diego 63
FIGURE 52: Multi-Tenant Datacenter Pipeline – San Diego 64
TAMPA . . . . . . . . . . . . . . . . . . . . . . . . . . . . 65
FIGURE 53: Multi-Tenant Datacenter Providers – Tampa 66
FIGURE 54: Multi-Tenant Datacenter Market Share Leaders – Tampa 67
FIGURE 55: Multi-Tenant Datacenter Map – Tampa 68
FIGURE 56: Multi-Tenant Datacenter Supply and Demand – Tampa 69
FIGURE 57: Multi-Tenant Datacenter Utilization – Tampa 69
FIGURE 58: Multi-Tenant Datacenter Pipeline – Tampa 70
TORONTO . . . . . . . . . . . . . . . . . . . . . . . . . . . 71
FIGURE 59: Multi-Tenant Datacenter Providers – Toronto 72
FIGURE 60: Multi-Tenant Datacenter Market Share Leaders – Toronto 73
FIGURE 61: Multi-Tenant Datacenter Map – Toronto 74
FIGURE 62: Multi-Tenant Datacenter Supply and Demand – Toronto 75
FIGURE 63: Multi-Tenant Datacenter Utilization – Toronto 75
FIGURE 64: Multi-Tenant Datacenter Pipeline – Toronto 76
MULTI-TENANT DATACENTER TAXONOMY 77
MULTI-TENANT DATACENTERS . . . . . . . . . . . . . . . . . . . 77
COLOCATION . . . . . . . . . . . . . . . . . . . . . . . . . . 77
WHOLESALE DATACENTER . . . . . . . . . . . . . . . . . . . . . 78
INTERCONNECTION . . . . . . . . . . . . . . . . . . . . . . . . 78
MANAGED HOSTING . . . . . . . . . . . . . . . . . . . . . . . 78
NA MTDC SUPPLY: EMERGING MAJOR MARKETS – 2012© 2012 451 RESEARCH, LLC AND/OR ITS AFFILIATES. ALL RIGHTS RESERVED.
EXECUTIVE OVERVIEW
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