Nordic Interviewing

Nordic Interviewing- We deliver reliable interviewing for market research

Nordic Interviewing

We deliver reliable interviewing to professional users of market research and business information

Identify research

objective

Data collection

Data processing

Data analysis,

insights and implementation

Nordic Interviewing

•Advanced sampling

and quota

management

•Data tabulation

-WEB interviewing

-CATI interviewing

-Mixed mode:

CATI to WEB or

WEB to CATI

One centralized

system that

facilitates all

methodologies

Management of

tracking waves,

representative

interviewing or

customer listsCATI: Computer assisted

telephone interviewing

Nordic Interviewing

We conduct around 500.000 interviews on an annual basis out of Malaga

•In Malaga we conduct around 500.000 interviews

on an annual basis. Been calling out of Malaga for

7 years

•In our call center in Malaga over 40 talented

Nordic people combines a job with the lovely

Spanish climate

•We call from the the best IP telephony platform

to Nordic phone numbers

•All interviews are done by native speaking people

– Danish, Swedish, Norwegian and Finnish

Nordic Interviewing

There is natural reason for working out out of Malaga

Interviewers can enjoy a a nice

break in the sun…

+

…and interviewers only pay 2 % in

tax

We work with different interviewers for different tasks. Elderly people, young people

and generally people who work within the service sector.

We work with different interviewers for different tasks. Elderly people, young people

and generally people who work within the service sector.

Nordic Interviewing

Our interviewers undergo a thorough introductory training before completing their first interview

2. Questionnaire

training

3. Interviews

with customer/

consumers

4. Continuous

monitoring

1.Interviewer

selection

1.Interviewer selection: Interviewers are recruited via printed advertisement, notices and word of mouth

advertising. We primarily use interviewers over 22 years and

with minimum of one year experience. We work only with

full-time interviewers with contract under applicable law and

a fixed guaranteed salary – no bonus

2.Questionnaire training: All new interviewers attend a full two-day course. Applicants are assessed through a series of

tests such as role plays with ‘gatekeepers’ and mock

interviews. Off particular concern we will test our

interviewers in talking polite to the customers and consumers

on sensitive issues. After completion of the course, the

trainer, in conjunction with the recruitment department,

assess each applicant

3.Interviews with customer/consumers: Only intensively

trained interviewers are used exclusively for customer

questioning. With large tracking studies we build up

permanent and brand-dedicated teams. We have a specialist

team of executive interviewers for hard to find B2B

respondents such as CEOs, CFOs, Managing Directors etc

4.Continuous monitoring of the interview progress: Our

interview managers and supervisors continuously monitor the

interview progress. Development in performance, incidence

rates, screen outs, strike rates and completes per hour

Nordic Interviewing

Our quality framework is based upon ESOMAR and EFAMRO guidelines and codex

• We have implemented ICC International Code of Marketing and Social Research Practice

• At least 10% of all interviews are monitored by native speaking supervisors. IQCS standards specify that only 5% of the production should be monitored.

• We strictly adhere to CASRO, MRS and ESOMAR standards and globalprivacy laws

• We work with an extensive training program with our interviewers

• Project-related training, equipping the interviewer with a interviewer manual

• Continuous monitoring and coaching of the interviewers with reviews

• Web testing, pre-test and test data delivery

• Daily data back-up and efficiency monitoring

• Regular status reports and utilization reports

• Sample management with schedule monitoring (callbacks)

• Regular checking of data records and open-ends

• Interview documentation

• Plausibility checks and data validation

• Appointed interviewers

• Productivity rates

• Average duration/int

• Incidences and screen outs

• Digital recording of the interviews possible

• Online quota management

• Customer visits and training welcomed

Nordic Interviewing follows the

codex from international

professional organizations such as

ESOMAR, EFAMRO, CASRO and the

Data Protection Agency guidelines

for data processing

Nordic Interviewing

Interview workflow: One survey engine, multiple languages and one data sheet

Design

survey

Import and

clean data

Sample

management

Collect

data

Process

data

Export &

report data

WEB, CATI,

CATI to WEB or

WEB to CATI.

Translate.

Execute from

one survey

engine Clean data and

prepare exclusion rules

(Black list, duplicates,

surveyed within last 6

months)

Screen data. Set up

quota conditions,

which can roll over

from week to week

and updates

dynamically

Interviewers call according to

qualifications.

Supervisors monitor

average time per interviews,

Incidence rate, screen outs,

quota management,

performance management

Tabulate data

according to

customers needs

Excel, SPSS or

text file.

Automatic export

with web services

CATI: Computer assisted telephone interviewing

Nordic Interviewing

Our IP telephony platform is stable, scalable and reliable

Survey data center

Respondents

IP Dialer:

62 telephones

secured with

automatic fall

over

One survey engine,

multiple languages

and one data sheet

One survey engine,

multiple languages

and one data sheet

Dialing options

- Manual, auto, preview and

predictive dialing

- Whole interview recording

- Live interviewer audio

monitoring

Dialing options

- Manual, auto, preview and

predictive dialing

- Whole interview recording

- Live interviewer audio

monitoring

Call center

interviewers and

supervisors:

Local or remote

Nordic Interviewing

A few references

Nordic Interviewing

Contact information: www.nordicinterviewing.com

Nicholas Malcolm

nicholas@nordicinterviewing.com

T: +45 3099 1421

Martin Wenzell

martin@nordicinterviewing.com

T: +34 609 976 665