Nordic beauty unraveled

Agenda

Nordic Beauty Concept & Market Data

BASF solutions

Long winters

Enjoy life

Outdoor activities

Cozy in bed

Buzz around Nordic beauty

4

Source: BASF Bloggers Analysis using Big Data technique,

Source: BASF Bloggers Analysis using Big Data technique,

Ole-Henrickson - New

Hygge line in Sephora

Verso skin care Stockholm-

based brand combines cutting-

edge science with award-winning

pack design

Skyn - Nordic “hygge” with this Iceland-

inspired range aiming to bring skin back

into balance,

Sjal - This cult Swedish brand is

sure to bring a touch of luxury to

your daily routine

Hyggee Balance One

Step Facial Essence -

Biphase liquid separates

into sexy sexy layers

Source: Company and retailers websites, Mintel GNPD

Current Trends & BuzzGlobal

Lifestyles

Agenda

Nordic Beauty Concept & Market Data

BASF solutions

Other Lifestyle Trends

Còsagach - Snug• Products enhancing comfort

• focusing on groups with discomfort

o Maternity Beauty

o New Moms and Babies

o Tweenagers

Gezellig - Convivial• Refreshing

• Rejuvenating

• Healing

Mys - Coziness• De-stress/Relaxing/Aid Sleep

• Seasonal Face Care

• Bespoke Face Care

Global

Lifestyles

Sweden

NetherlandScotland

ANY QUESTIONS?