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Nonprofit as a Startup Niko Skievaski 100state

Nonprofit as a Startup...How not to start How to start . How to start. Strategy Vision Product agile dev customer dev (lean approach) … 1. Hypothesis 2. Customer Development 3. Agile

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Page 1: Nonprofit as a Startup...How not to start How to start . How to start. Strategy Vision Product agile dev customer dev (lean approach) … 1. Hypothesis 2. Customer Development 3. Agile

Nonprofit as a Startup

Niko Skievaski 100state

Page 2: Nonprofit as a Startup...How not to start How to start . How to start. Strategy Vision Product agile dev customer dev (lean approach) … 1. Hypothesis 2. Customer Development 3. Agile

Nonprofit as a Startup

1. new product/service 2. extreme uncertainty

Page 3: Nonprofit as a Startup...How not to start How to start . How to start. Strategy Vision Product agile dev customer dev (lean approach) … 1. Hypothesis 2. Customer Development 3. Agile

Innovation 1. new product/service 2. extreme uncertainty

Page 4: Nonprofit as a Startup...How not to start How to start . How to start. Strategy Vision Product agile dev customer dev (lean approach) … 1. Hypothesis 2. Customer Development 3. Agile

Innovation:

Vision à Execution

Page 5: Nonprofit as a Startup...How not to start How to start . How to start. Strategy Vision Product agile dev customer dev (lean approach) … 1. Hypothesis 2. Customer Development 3. Agile

Agenda 100state background

How not to start How to start

Page 6: Nonprofit as a Startup...How not to start How to start . How to start. Strategy Vision Product agile dev customer dev (lean approach) … 1. Hypothesis 2. Customer Development 3. Agile

coworking � startups � community

Page 7: Nonprofit as a Startup...How not to start How to start . How to start. Strategy Vision Product agile dev customer dev (lean approach) … 1. Hypothesis 2. Customer Development 3. Agile

monona

mendota

startups

mentorship education

problem solving

Page 8: Nonprofit as a Startup...How not to start How to start . How to start. Strategy Vision Product agile dev customer dev (lean approach) … 1. Hypothesis 2. Customer Development 3. Agile

community

Page 9: Nonprofit as a Startup...How not to start How to start . How to start. Strategy Vision Product agile dev customer dev (lean approach) … 1. Hypothesis 2. Customer Development 3. Agile

entrepreneurs

community

Page 10: Nonprofit as a Startup...How not to start How to start . How to start. Strategy Vision Product agile dev customer dev (lean approach) … 1. Hypothesis 2. Customer Development 3. Agile

freelancers

community

Page 11: Nonprofit as a Startup...How not to start How to start . How to start. Strategy Vision Product agile dev customer dev (lean approach) … 1. Hypothesis 2. Customer Development 3. Agile

passionate problem-solvers

community

Page 12: Nonprofit as a Startup...How not to start How to start . How to start. Strategy Vision Product agile dev customer dev (lean approach) … 1. Hypothesis 2. Customer Development 3. Agile

impact

Page 13: Nonprofit as a Startup...How not to start How to start . How to start. Strategy Vision Product agile dev customer dev (lean approach) … 1. Hypothesis 2. Customer Development 3. Agile

impact

Page 14: Nonprofit as a Startup...How not to start How to start . How to start. Strategy Vision Product agile dev customer dev (lean approach) … 1. Hypothesis 2. Customer Development 3. Agile

 

impact

Page 15: Nonprofit as a Startup...How not to start How to start . How to start. Strategy Vision Product agile dev customer dev (lean approach) … 1. Hypothesis 2. Customer Development 3. Agile

impact

Page 16: Nonprofit as a Startup...How not to start How to start . How to start. Strategy Vision Product agile dev customer dev (lean approach) … 1. Hypothesis 2. Customer Development 3. Agile

impact

Page 17: Nonprofit as a Startup...How not to start How to start . How to start. Strategy Vision Product agile dev customer dev (lean approach) … 1. Hypothesis 2. Customer Development 3. Agile

impact

Page 18: Nonprofit as a Startup...How not to start How to start . How to start. Strategy Vision Product agile dev customer dev (lean approach) … 1. Hypothesis 2. Customer Development 3. Agile

…and that was our first four months.

Page 19: Nonprofit as a Startup...How not to start How to start . How to start. Strategy Vision Product agile dev customer dev (lean approach) … 1. Hypothesis 2. Customer Development 3. Agile

Agenda 100state background

How not to start How to start

Page 20: Nonprofit as a Startup...How not to start How to start . How to start. Strategy Vision Product agile dev customer dev (lean approach) … 1. Hypothesis 2. Customer Development 3. Agile

How not to start.

Page 21: Nonprofit as a Startup...How not to start How to start . How to start. Strategy Vision Product agile dev customer dev (lean approach) … 1. Hypothesis 2. Customer Development 3. Agile

Plan Funding Team Product Sales

Traditional Method

Page 22: Nonprofit as a Startup...How not to start How to start . How to start. Strategy Vision Product agile dev customer dev (lean approach) … 1. Hypothesis 2. Customer Development 3. Agile

Plan

Problem Opportunity Solution Team Forecasted Income Forecasted Profits Forecasted Cashflow

Page 23: Nonprofit as a Startup...How not to start How to start . How to start. Strategy Vision Product agile dev customer dev (lean approach) … 1. Hypothesis 2. Customer Development 3. Agile

Plan Funding Team Product Sales

months of waste

customer feedback

Page 24: Nonprofit as a Startup...How not to start How to start . How to start. Strategy Vision Product agile dev customer dev (lean approach) … 1. Hypothesis 2. Customer Development 3. Agile

A business plan rarely survives its first contact with customers.

Page 25: Nonprofit as a Startup...How not to start How to start . How to start. Strategy Vision Product agile dev customer dev (lean approach) … 1. Hypothesis 2. Customer Development 3. Agile

“Everybody has a plan until they get punched in the mouth.” -Mike Tyson

Page 26: Nonprofit as a Startup...How not to start How to start . How to start. Strategy Vision Product agile dev customer dev (lean approach) … 1. Hypothesis 2. Customer Development 3. Agile

Fic

tion

al R

eve

nu

e

Forecast

Page 27: Nonprofit as a Startup...How not to start How to start . How to start. Strategy Vision Product agile dev customer dev (lean approach) … 1. Hypothesis 2. Customer Development 3. Agile

Execution of known model

Search for scalable model

Page 28: Nonprofit as a Startup...How not to start How to start . How to start. Strategy Vision Product agile dev customer dev (lean approach) … 1. Hypothesis 2. Customer Development 3. Agile

Agenda 100state background

How not to start How to start

Page 29: Nonprofit as a Startup...How not to start How to start . How to start. Strategy Vision Product agile dev customer dev (lean approach) … 1. Hypothesis 2. Customer Development 3. Agile

How to start.

Page 30: Nonprofit as a Startup...How not to start How to start . How to start. Strategy Vision Product agile dev customer dev (lean approach) … 1. Hypothesis 2. Customer Development 3. Agile

Strategy

Vision

Product agile dev

customer dev

(lean approach)

Page 31: Nonprofit as a Startup...How not to start How to start . How to start. Strategy Vision Product agile dev customer dev (lean approach) … 1. Hypothesis 2. Customer Development 3. Agile

1.  Hypothesis 2.  Customer Development 3.  Agile Development

How to start:

Page 32: Nonprofit as a Startup...How not to start How to start . How to start. Strategy Vision Product agile dev customer dev (lean approach) … 1. Hypothesis 2. Customer Development 3. Agile

Business Model Canvas

Custom Segments

Key Partners

Value Propositions

Cost Structure

Revenue Streams

activities

resources

customer relationships

channels

Page 33: Nonprofit as a Startup...How not to start How to start . How to start. Strategy Vision Product agile dev customer dev (lean approach) … 1. Hypothesis 2. Customer Development 3. Agile
Page 34: Nonprofit as a Startup...How not to start How to start . How to start. Strategy Vision Product agile dev customer dev (lean approach) … 1. Hypothesis 2. Customer Development 3. Agile

1.  Hypothesis 2.  Customer Development 3.  Agile Development

How to start:

Page 35: Nonprofit as a Startup...How not to start How to start . How to start. Strategy Vision Product agile dev customer dev (lean approach) … 1. Hypothesis 2. Customer Development 3. Agile

1.  Hypothesis 2.  Customer Development 3.  MVP

(get out of the building)

Page 36: Nonprofit as a Startup...How not to start How to start . How to start. Strategy Vision Product agile dev customer dev (lean approach) … 1. Hypothesis 2. Customer Development 3. Agile

Customer Development

Page 37: Nonprofit as a Startup...How not to start How to start . How to start. Strategy Vision Product agile dev customer dev (lean approach) … 1. Hypothesis 2. Customer Development 3. Agile
Page 38: Nonprofit as a Startup...How not to start How to start . How to start. Strategy Vision Product agile dev customer dev (lean approach) … 1. Hypothesis 2. Customer Development 3. Agile

1.  Hypothesis 2.  Customer Development 3.  Agile Development

How to start:

Page 39: Nonprofit as a Startup...How not to start How to start . How to start. Strategy Vision Product agile dev customer dev (lean approach) … 1. Hypothesis 2. Customer Development 3. Agile

1.  Hypothesis 2.  Customer Development 3.  Agile Development

Be

small batches deploy fast measure

Page 40: Nonprofit as a Startup...How not to start How to start . How to start. Strategy Vision Product agile dev customer dev (lean approach) … 1. Hypothesis 2. Customer Development 3. Agile

small batches deploy fast measure

Page 41: Nonprofit as a Startup...How not to start How to start . How to start. Strategy Vision Product agile dev customer dev (lean approach) … 1. Hypothesis 2. Customer Development 3. Agile

small batches deploy fast measure

vanity metrics vs.

innovation accounting

how to

Page 42: Nonprofit as a Startup...How not to start How to start . How to start. Strategy Vision Product agile dev customer dev (lean approach) … 1. Hypothesis 2. Customer Development 3. Agile

vanity metrics

# of members membership revenue private donations brainstorm revenue

Page 43: Nonprofit as a Startup...How not to start How to start . How to start. Strategy Vision Product agile dev customer dev (lean approach) … 1. Hypothesis 2. Customer Development 3. Agile

email list growth rate open rate click rate what are they clicking? split testing

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%

%

memberships sponsorships

Page 45: Nonprofit as a Startup...How not to start How to start . How to start. Strategy Vision Product agile dev customer dev (lean approach) … 1. Hypothesis 2. Customer Development 3. Agile

1.  Hypothesis 2.  Customer Development 3.  Agile Development

How to start:

Page 46: Nonprofit as a Startup...How not to start How to start . How to start. Strategy Vision Product agile dev customer dev (lean approach) … 1. Hypothesis 2. Customer Development 3. Agile

Business Model Generation The Lean Startup Startup Owners Manual

More Reading:

Page 47: Nonprofit as a Startup...How not to start How to start . How to start. Strategy Vision Product agile dev customer dev (lean approach) … 1. Hypothesis 2. Customer Development 3. Agile

coworking � startups � community