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Non-Reader Revenues The Future of Business-to-Business Hisao Yoshimura Chairman of the Board Nikkei Business Publications, Inc. About Nikkei BP. Incorporated: April 1969 Publisher of: 43 magazines, 3 newsletters & 80+ websites - PowerPoint PPT Presentation
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Non-Reader RevenuesThe Future of Business-to-Business
Hisao YoshimuraChairman of the Board
Nikkei Business Publications, Inc.
Nikkei Business Publications, Inc.
About Nikkei BP
Incorporated: April 1969Publisher of: 43 magazines, 3 newsletters & 80+ websitesFields covered: Management, service, electronics, mechanical engineering, computer, personal computing, network, construction, medicine, health and biotechnologyOther businesses: Books, online, exhibitions, seminars, education, research, consultingAnnual sales in 2002: 59 billion yen (subsidiaries not included)Number of employees: Approximately 1,000
Nikkei Business Publications, Inc.
Sales (1998 ～ 2002 ）
57.7 58.6
66.4 64.3
58.8
27.9 27.932.1 31.1 27.5
25.5 2729 28
26.5
4.85.15.23.64.3
0
10
20
30
40
50
60
70
1998 1999 2000 2001 2002
(billion yen)
Total revenue Ad revenues Circulation sales revenues Other revenues
Nikkei Business Publications, Inc.
Non-reader revenues
57.7 58.666.4
64.3 58.8
5.36.15.94.14
0
10
20
30
40
50
60
70
1998 1999 2000 2001 2002
(billion yen)
Total revenue Non-reader revenues
Nikkei Business Publications, Inc.
Breakdown of non-reader revenues
0
10
20
30
40
50
60
70
1998 1999 2000 2001 2002
(billion yen)
Events revenues Online advertising revenuesData sales revenues Research revenuesSeminar revenues Contents sales revenuesRoyalty/ Service revenues
40.06 40.72
59.23 61.4
52.56
Nikkei Business Publications, Inc.
Online: Plans for the next three years
Double online ad salesIncrease content sales revenue by a fivefoldOffer research servicesbased on the universe of registered users (2 million
as of end of 2002)Sell 5 billion yen of NikkeiBP’s products online
BizTech top page
Nikkei Business Publications, Inc.
Exhibitions and seminarsTen exhibitions planned in 2003-- Including WPC EXPO, the largest
IT showcase in AsiaOver 100 technology and management seminars in 2003-- In cooperation with print
magazinesTarget: Increase revenues in this area by 150% over the next three years-- From 2.8 billion yen in 2002 to
4 billion yen in 2005
WPC EXPO 2002
Nikkei Business Publications, Inc.
About Nikkei BP Consulting, Inc.
Incorporated: March 2002Key services: Surveys, researches, market forecast and consulting servicesTarget: Increase revenue from 1.4 billion yen in 2002 to 2.4 billion yen in 2005
Technology Award Winners
Nikkei Business Publications, Inc.
About Nikkei BP Learning, Inc.
Incorporated: April 2001Key services: Classroom operations, e-learning services and seminar operationTarget: Triple revenue from 300 million yen in 2002 to 900 million yen in 2005
Classroom training
Nikkei Business Publications, Inc.
Internet Age: What is different
The age of five key medias: Newspapers, magazines, television, radio and the InternetIntensive media competition brings down the price of informationNeed for information of greater diversity and higher specialty -- more quicklyPublishers burdened with higher costs of implementing and operating Internet systems
Nikkei Business Publications, Inc.
Internet age: What is needed
Offer specialized information of the highest qualityCharge money for content and other servicesProvide total solutionsDevelop human resources and secure effectiveness in management
Thank you!!
Hisao YoshimuraChairman of the Board
Nikkei Business Publications, Inc.
