Nokia vs Samsung Final

7/27/2019 Nokia vs Samsung Final

1/26

APROJECT REPORTON

COMAPRISION BETWEEN NOKIAMOBILES & SAMSUNG MOBILES

For the Degree of

MASTER OF BUSINESSADMINISTRATION


2/26

CONTENT

CHAPTER 1

INTRODUCTION

Introduction of mobilesCHAPTER 2

NOKIA

Introduction of Nokia Company profile History of Nokia Future of Nokia Vision of Nokia & Todays Nokia The first mobile phone Different technologies.

CHAPTER 3

SAMSUNG

Introduction of Samsung Company profile History of Samsung Samsung telecommunication Samsung vision


3/26

CHAPTER 4

RESEARCH METHODOLOGY

Introduction Research Objectives Developing the Research Plan Research Approach Research Instrument Sampling Plan Contact Method Collection of the information Limitation of Research Objectives of Research

CHAPTER 5

REVIEW OF LITRETARTURE

CHAPTER 6

ANALYSIS & INTERPERATON

CHAPTER 7

CONCLUSION

IMPORTANT FINDING OF THE STUDY

BIBLIOGRAPHY

ANNEXURE


4/26

Chapter 1

INTRODUCTION

Definition of Mobilephone :-The cellular telephone (commonly mobile phone or cell phone or

hand phone) is a long range portable electronic device used for mobile

communication. In addition to the standard voice function of a

telephone, current mobile phones can support many additional

ser vi ce s such as se ssor te xt me ssagi ng, emai l, switch in g fo r access

to the Internet, &MMS for sending and receiving photos and video.

Most current mobile phones connect to a Cellular network of basesta ti ons, wh ich is in tur n in terconne cted to the pub lic sw itched

telephone networks phones. Cellular telephone is also defined as a t ype

of short-wave analog or digital telecommunication in which a subscriber

has a wireless connection from a mobile telephone to a relatively nearby

transmitter. The transmitter's span of coverage is called a cell.

Generally, cellular telephone service is available in urban areas and

along major highways. As the cellular telephone user moves from one

cell or area of coverage to another telephone is effectively passed on to

the local cell transmitter. A cellular telephone is not be confused with acodeless telephones.


5/26

Chapter 2

INTRODUCTION OF NOKIA

Nokia Corporation (OMX: NOK1V, NYSE: NOK, FWB: NOA3) is a

Finnish multinational communications corporation that is headquartered

in Keilaniemi, Espoo, a city neighboring Finland's capital Helsinki.

Nokia manufactures mobile electronic devices, mostly mobile

telephones and other devices related to communications, and in

converging Internet and communications industries, with 130,000

employees in 120 countries, sales in more than 150 countries and global

an nual revenue of over 38 billion and operating loss of 1 billion as of

2011. It was the world's largest manufacturer of mobile phones in 2011,

with global device market share of 23% in the second quarter. Nokia

pr od uce s mo bi le devi ce s for every maj or ma rk et se gm ent and pr ot ocol,

including GSM, CDMA, and W-CDMA (UMTS). Nokia offers Internet

ser vi ce s such as appl ications, ga me s, mu sic , maps, med ia an d messa gin g

through its Ovi platform. Nokia's joint venture with Siemens, Nokia

Si em ens Networks produ ces te lecom mu nicati on s netwo rk equ ipment,

sol utions and se rvi ces. No kia al so pr ovi de s fr ee -of- ch ar ge digit al map

information and navigation services through its wholly owned

sub si dia ry .

Nokia is a public limited-liability company listed on the Helsinki,

Frankfurt, and New York stock exchanges, and plays a very large role in

the economy of Finland, accounting for about a third of the market

capitalization of the Helsinki Stock Exchange (OMX Helsinki) in 2007.

The Nokia brand, valued at $25 billion, is listed as the 14th most

valuable global brand in the Interbrand/Business Week Best Global

Brands list of 2011. It is the 14th ranked brand corporation in Europe (as

of 2011), the 8th m ost admirable Network and Other Communications

Equipment company worldwide in Fortune's World's Most Admired

Companies list of 2011, and the world's 143th largest company as

measured by revenue in Fortune Global 500 list of 2011. In July 2010,


6/26

Nokia reported a drop in profits by 40%, which turned into an operating

loss of 487 million in Q2 2011. In the global Smartphone rivalry,

Nokia held the 3rd place in 2Q2011, trailing behind Samsung and Apple.

On 11 February 2011 Nokia announced a partnership with Microsoft; all

Nokia smart phones introduced since then were to run under Microsoft's

Windows Phone (WP) operating system. On 26 October 2011 Nokia

unveiled its first Windows Phone handsets, the WP7.5 Lumia 710 and

800.

The Nokia House, Nokia's head office located by the Gulf of Finland in

Keilaniemi, Espoo, was constructed between 1995 and 1997. It is the

workplace of more than 1,000 Nokia employees.


7/26

Type Julkinen osakeyhti

(Public company)

Traded as OMX: NOK1V

NYSE: NOK

FWB: NOA3Industry Telecommunications equipment

Internet

Computer software

Founded Tampere, Grand Duchy of Finland(1865)

incorporated in Nokia (1871)

Founder(s) Fredrik Idestam

Leo Mechelin

Headquarters Espoo, Finland[1]

Area served Worldwide

Key people Risto Siilasmaa (Chairman & CEO)

Timo Ihamuotila (President and CFO)

Stephen Elop (EVP, Devices & Services)

Products Mobile phones

Mobile computersNetworks

(See products listing)

Services Maps and navigation, music,

messaging andmedia

Software solutions

Revenue 30.176 billion (2012)
http://en.wikipedia.org/wiki/Types_of_business_entityhttp://en.wikipedia.org/wiki/Types_of_business_entityhttp://en.wikipedia.org/wiki/Osakeyhti%C3%B6#Julkinen_osakeyhti.C3.B6http://en.wikipedia.org/wiki/Ticker_symbolhttp://en.wikipedia.org/wiki/OMXhttp://www.nasdaqomxnordic.com/shares/shareinformation?Instrument=HEX24311http://en.wikipedia.org/wiki/New_York_Stock_Exchangehttp://www.nyse.com/about/listed/lcddata.html?ticker=nokhttp://en.wikipedia.org/wiki/Frankfurt_Stock_Exchangehttp://www.boerse-frankfurt.de/en/equities/search/result?name_isin_wkn=NOA3http://en.wikipedia.org/wiki/Telecommunications_equipmenthttp://en.wikipedia.org/wiki/Tamperehttp://en.wikipedia.org/wiki/Grand_Duchy_of_Finlandhttp://en.wikipedia.org/wiki/Nokia,_Finlandhttp://en.wikipedia.org/wiki/Fredrik_Idestamhttp://en.wikipedia.org/wiki/Leo_Mechelinhttp://en.wikipedia.org/wiki/Espoohttp://en.wikipedia.org/wiki/Nokia#cite_note-YTJ-1http://en.wikipedia.org/wiki/Risto_Siilasmaahttp://en.wikipedia.org/w/index.php?title=Timo_Ihamuotila&action=edit&redlink=1http://en.wikipedia.org/wiki/Stephen_Elophttp://en.wikipedia.org/wiki/Mobile_computinghttp://en.wikipedia.org/wiki/Telecommunications_networkhttp://en.wikipedia.org/wiki/List_of_Nokia_productshttp://en.wikipedia.org/wiki/Messagehttp://en.wikipedia.org/wiki/Digital_mediahttp://en.wikipedia.org/wiki/Digital_mediahttp://en.wikipedia.org/wiki/Messagehttp://en.wikipedia.org/wiki/List_of_Nokia_productshttp://en.wikipedia.org/wiki/Telecommunications_networkhttp://en.wikipedia.org/wiki/Mobile_computinghttp://en.wikipedia.org/wiki/Stephen_Elophttp://en.wikipedia.org/w/index.php?title=Timo_Ihamuotila&action=edit&redlink=1http://en.wikipedia.org/wiki/Risto_Siilasmaahttp://en.wikipedia.org/wiki/Nokia#cite_note-YTJ-1http://en.wikipedia.org/wiki/Espoohttp://en.wikipedia.org/wiki/Leo_Mechelinhttp://en.wikipedia.org/wiki/Fredrik_Idestamhttp://en.wikipedia.org/wiki/Nokia,_Finlandhttp://en.wikipedia.org/wiki/Grand_Duchy_of_Finlandhttp://en.wikipedia.org/wiki/Tamperehttp://en.wikipedia.org/wiki/Telecommunications_equipmenthttp://www.boerse-frankfurt.de/en/equities/search/result?name_isin_wkn=NOA3http://en.wikipedia.org/wiki/Frankfurt_Stock_Exchangehttp://www.nyse.com/about/listed/lcddata.html?ticker=nokhttp://en.wikipedia.org/wiki/New_York_Stock_Exchangehttp://www.nasdaqomxnordic.com/shares/shareinformation?Instrument=HEX24311http://en.wikipedia.org/wiki/OMXhttp://en.wikipedia.org/wiki/Ticker_symbolhttp://en.wikipedia.org/wiki/Osakeyhti%C3%B6#Julkinen_osakeyhti.C3.B6http://en.wikipedia.org/wiki/Types_of_business_entity


8/26

Operating income -2.303 billion (2012)

Net income -3.106 billion (2012)

Total assets 29.949 billion (2012)

Total equity 8.061 billion (2012)

Employees 97,798 (2012)

Divisions Mobile Solutions

Mobile Phones

Markets

Subsidiaries

Nokia Solutions and NetworksNavteq

Website Nokia.com
http://en.wikipedia.org/wiki/Earnings_before_interest_and_taxeshttp://en.wikipedia.org/wiki/Net_incomehttp://en.wikipedia.org/wiki/Net_incomehttp://en.wikipedia.org/wiki/Assethttp://en.wikipedia.org/wiki/Assethttp://en.wikipedia.org/wiki/Equity_(finance)http://en.wikipedia.org/wiki/Equity_(finance)http://en.wikipedia.org/wiki/Division_(business)http://en.wikipedia.org/wiki/Division_(business)http://en.wikipedia.org/wiki/Nokia#Divisionshttp://en.wikipedia.org/wiki/Nokia#Divisionshttp://en.wikipedia.org/wiki/Nokia#Divisionshttp://en.wikipedia.org/wiki/Nokia#Divisionshttp://en.wikipedia.org/wiki/Subsidiaryhttp://en.wikipedia.org/wiki/Subsidiaryhttp://en.wikipedia.org/wiki/Nokia_Solutions_and_Networkshttp://en.wikipedia.org/wiki/Navteqhttp://www.nokia.com/http://www.nokia.com/http://www.nokia.com/http://en.wikipedia.org/wiki/Navteqhttp://en.wikipedia.org/wiki/Nokia_Solutions_and_Networkshttp://en.wikipedia.org/wiki/Subsidiaryhttp://en.wikipedia.org/wiki/Nokia#Divisionshttp://en.wikipedia.org/wiki/Nokia#Divisionshttp://en.wikipedia.org/wiki/Nokia#Divisionshttp://en.wikipedia.org/wiki/Division_(business)http://en.wikipedia.org/wiki/Equity_(finance)http://en.wikipedia.org/wiki/Assethttp://en.wikipedia.org/wiki/Net_incomehttp://en.wikipedia.org/wiki/Earnings_before_interest_and_taxes


9/26

HISTORY OF NOKIA

Established in 1865 as a wood-pulp mill by Knut Fredrik Ides tam on thebanks of Nokianvirta River in Finland.

Finnish Rubber Works acquired Nokia Wood Mills, Telephone andTelegraph Cables.

Nokia Corporation created - 1967 -paper products- car tires- personalcomputers-cables.

Nokia began developing the digital switch (Nokia DX 200) which became asuccess .

1991 Nokia - agreements to supply GSM networks nine Europeancountries.

Au gus t 19 97 No kia - GSM sy ste ms to 59 opera tors in 31 co untr ie s.


10/26

FUTURE OF NOKIA

By the year 2012 a quarter of all content will be user-generated and

passed between friends, rather than being created and distributed by

today's media brands, according to interviews with "trend-settingconsumers. The Future Laboratory spoke to 9000 consumers on behalf

of Nokia, all of whom are described as "active users of technology" and

thus can be trusted to tell us what the world's going to look like. As

Nokia's Vice President, Multimedia, Mark Selby describes it thus:"We

think it will work something like this; someone shares video footage

they shot on their mobile device from a night out with a friend, that

friend takes that footage and adds an MP3 file - the soundtrack of

the evening - then passes it to another friend. That friend edits the

footage by adding some photographs and passes it onto another friendand so on."All of which will be done on their mobile phone, obviously. Driving

users to prefer content mashed up by friends, as opposed to

professionally- produced, are four trends which The Future Laboratory

and Nokia have identified through their research. Immersive Living

reflects the way people are always on-line, while Geek Culture is a

reflection of how everyone wants high-tech toys these days - at

least, all the people interviewed for this studys technology for girls -

apparently not just technology for boys painted pink and

Localism sees users taking pride in content produced by their locality. All

in all it's remarkable how closely this research matches Nokia's ideal

vision of the future. Consumers using mobile phones to create and mash

up content, taking power away from the media brands and placing it in

the hands of those running the portals and controlling the mobile user

experience.

The Vision of Nokia:-

Our vision is a world where everyone can be connected. Our

vision is to ensure that 5 billion people are always connected at

any given point and to achieve 100fold more network traffic.


11/26

Nokia Today:-

Head office in Finland; R&D, production , sales, marketing activities

around the world.

Worlds #2 manufacturer of mobile devices, with 38% share in 2007

112,262 employees.

Sales in more than 150 countries.

First mobile phone

The Mobira City man 150, Nokia's NMT-900 mobile phone from 1989

(left), compared to the Nokia 1100 from 2003. The Mobira City man

line was launched in 1987.

The technologies that preceded modern cellular mobile telephony

systems were the various "0G" pre-cellular mobile radio telephony

standards. Nokia had been producing commercial and some military

mobile radio communications technology since the 1960s, although this

part of the company was sold some time before the later company

rationalization. Since 1964, Nokia had developed VHF radio

simultaneously with Salora Oy. In 1966, Nokia and Salora started

developing the ARP standard (which stands for Autoradiopuhelin or car

radio phone in English), a car-based mobile radio telephony system and

the first commercially operated public mobile phone network in Finland.

It went online in 1971 and offered 100% coverage in 1978.

In 1979, the merger of Nokia and Salora resulted in the establishment of

Mobira Oy. Mobira began developing mobile phones for the NMT


12/26

(Nordic Mobile Telephony) network standard, the first-generation, first

fully automatic cellular phone system that went online in 1981.

In 1982, Mobira introduced its first car phone, the Mobira Senator for

NMT-450 networks.

Nokia bought Salora Oy in 1984 and now owning 100% of the company,

changed the company's telecommunications branch name to Nokia-

Mobira Oy. The Mobira Talk man, launched in 1984, was one of the

world's first transportable phones. In 1987, Nokia introduced one of the

world's first handheld phones, the Mobira City man 900 for NMT-900

networks (which, compared to NMT-450, offered a better signal, yet a

shorter roam). While the Mobira Senator of 1982 had weighed 9.8 kg

(22 lb) and the Talk man just less than 5 kg (11 lb), the Mobira City man

weighed only 800 g (28 oz) with the battery and had a price tag of24,000 Finnish marks (approximately 4,560). Despite the high price,

the first phones were almost snatched from the sales assistants' hands.

Initially, the mobile phone was a "yuppie" product and a status symbol.

Nokia's mobile phones got a big publicity boost in 1987, when Soviet

leader Mikhail Gorbachev was pictured using a Mobira City man to

make a call from Helsinki to his communications minister in Moscow.

This led to the phone's nickname of the "Gorba".

In 1988, Jorma Nieminen, resigning from the post of CEO of the mobile

phone unit, along with two other employees from the unit, started a

notable mobile phone company of their own, Benefon Oy (since

renamed to GeoSentric). One year later, Nokia-Mobira Oy became

Nokia Mobile Phones.

DIFFERENT TECHNOLOGY:-

Bluetooth Technology

GPRS TechnologyEDGE Technology

JAVA Technology

MMS Technology

Mobile Browsing Technology


13/26

SWOT analysis of Nokia

Strengths

Nokia worlds largest producer and manufacturerof cell phones as well ashas the largest distribution network around the world.

It is also known for the Creativity, Innovativeness, durability & reliability. It has very good financial position, higher return on equity (ROE), return on

assets (ROA) and net profit margins (NPM)

Nokia leads the global cell phone industry Nokia dominates the world cellular industry because it has the Strong R & D

facilities.

Nokia also possessing the all fashion strategies and four style newgeneration characteristic from manufacturers

It has diverse work force and advanced technology.Weaknesses

It has declared its profits had dropped by 40 % in 2010. Nokia mobile phones prices are higher as compare to the prices of

china mobiles handsets.

Nokia presence in the US cellular industry is very low and in Japan it has veryweak position.

In India Nokia has few service centers and very appalling after sales service In Japan Nokia closed the mobile handset distribution and also canceled the

distribution of E71 handset due to low market preference.


14/26

Opportunities

In 2011, the global cell phone industry expected to grow by double digits Today, Asia-Pacific mobile phone industry is one of the fastest-growing

industry in the world. Developing countries like China, Bangladesh, India and Pakistan has

enormous demand potential.

Nokia had a 50-50 joint venture with Siemens of Germany Youth wants the stylish aesthetics, fashionable handsets, it drive the new

market for players.

Threats

Consumers are becoming more complicated in the choice of handset due tonew styles by china mobiles.

Difficult for sellers to differentiate their products and retain loyalty. Nokia is facing very strong price pressure from china and other mobile

producers

Nokia is losing global market share after the arrival of several Chineseproducers

In the Asia/Pacific emerged competitive forces. Apple, RIM and the other different sellers have created strong pressure for

Nokia.


15/26

Chapter 3

INTRODUCTION OF SAMNSUNGSamsung Groupis a South Korean multinational conglomerate company

headquartered in Samsung Town, Seoul. It comprises

numerous subsidiaries and affiliated businesses, most of them united

under the Samsung brand, and are the largest South Korean chaebol.

Notable Samsung industrial subsidiaries include Samsung Electronics

(the world's largest information technology company measured by 2011

revenues), Samsung Heavy Industries (the world's second-largest

shipbuilder measured by 2010 revenues), and Samsung Engineering andSamsung C&T (respectively the world's 35th- and 72nd-largest

construction companies). Other notable subsidiaries include Samsung

Life Insurance (the world's 14th-largest insurance company), Samsung

Everland (the oldest theme park in South Korea) and Cheil Worldwide

(the world's 19th-largest advertising agency measured by 2010

revenues).

Samsung produces around a fifth of South Korea's total exports and its

revenues are larger than many countries' GDP; in 2006, it would have

been the world's 35th-largest economy. The company has a powerful

influence on South Korea's economic development, politics, media and

culture, and has been a major driving force behind the "Miracle on the

Han River".


16/26

Type Business unit

Industry Telecommunications

Founded Seoul, South Korea (1977)

Headquarters Suwon, South Korea

Key people Geesung Choi, President

Products Mobile phones

Smart phones

Telecommunication Systems

MP3 Players

Laptop computers

Annual Revenue 138 Billion USD (2011)

Net income

Employees

$ 2.3 Billion USD (2007)

221,726 (2011)

Parent Samsung Electronics

Website Samsung consumer

www.samsung.com
http://en.wikipedia.org/wiki/File:Samsung_Logo.svghttp://en.wikipedia.org/wiki/Types_of_business_entityhttp://en.wikipedia.org/wiki/Types_of_business_entityhttp://en.wikipedia.org/wiki/Telecommunicationhttp://en.wikipedia.org/wiki/Telecommunicationhttp://en.wikipedia.org/wiki/Seoulhttp://en.wikipedia.org/wiki/South_Koreahttp://en.wikipedia.org/wiki/Suwonhttp://en.wikipedia.org/wiki/South_Koreahttp://en.wikipedia.org/wiki/Geesung_Choihttp://en.wikipedia.org/wiki/Presidenthttp://en.wikipedia.org/wiki/Mobile_phonehttp://en.wikipedia.org/wiki/Smart_phonehttp://en.wikipedia.org/wiki/MP3_Playerhttp://en.wikipedia.org/wiki/Laptop_computerhttp://en.wikipedia.org/wiki/1,000,000,000_(number)http://en.wikipedia.org/wiki/USDhttp://en.wikipedia.org/wiki/Net_incomehttp://en.wikipedia.org/wiki/1,000,000,000_(number)http://en.wikipedia.org/wiki/USDhttp://en.wikipedia.org/wiki/Holding_companyhttp://en.wikipedia.org/wiki/Holding_companyhttp://en.wikipedia.org/wiki/Samsung_Electronicshttp://en.wikipedia.org/wiki/Samsung_Electronicshttp://www.samsung.com/us/consumer/http://en.wikipedia.org/wiki/File:Samsung_Logo.svghttp://en.wikipedia.org/wiki/File:Samsung_Logo.svghttp://www.samsung.com/us/consumer/http://en.wikipedia.org/wiki/Samsung_Electronicshttp://en.wikipedia.org/wiki/Holding_companyhttp://en.wikipedia.org/wiki/USDhttp://en.wikipedia.org/wiki/1,000,000,000_(number)http://en.wikipedia.org/wiki/Net_incomehttp://en.wikipedia.org/wiki/USDhttp://en.wikipedia.org/wiki/1,000,000,000_(number)http://en.wikipedia.org/wiki/Laptop_computerhttp://en.wikipedia.org/wiki/MP3_Playerhttp://en.wikipedia.org/wiki/Smart_phonehttp://en.wikipedia.org/wiki/Mobile_phonehttp://en.wikipedia.org/wiki/Presidenthttp://en.wikipedia.org/wiki/Geesung_Choihttp://en.wikipedia.org/wiki/South_Koreahttp://en.wikipedia.org/wiki/Suwonhttp://en.wikipedia.org/wiki/South_Koreahttp://en.wikipedia.org/wiki/Seoulhttp://en.wikipedia.org/wiki/Telecommunicationhttp://en.wikipedia.org/wiki/Types_of_business_entity


17/26

HISTORY

Unlike other electronic companies Samsung origins were not involving

electronics but other products.

In 1938 the Samsung's founder Byung - Chull Lee set up a trade export

company in Korea, selling fish, vegetables, and fruit to China. Within a

decade Samsung had flour mills and confectionary machines and

became a co-operation in 1951. Humble beginnings.

From 1958 onwards Samsung began to expand into other industries such

as financial, media, chemicals and ship building throughout the 1970's.

In 1969, Samsung Electronics was established producing what Samsung

is most famous for, Televisions, Mobile Phones (throughout 90's),

Radio's, Computer components and other electronics devices.

1987 founder and chairman, Byung - Chull Lee passed away and Kun-

Hee Lee took over as chairman. In the 1990's Samsung began to expand

globally building factories in the US, Britain, Germany, Thailand,

Mexico, Spain and China until 1997.

In 1997 nearly all Korean businesses shrunk in size and Samsung was no

exception. They sold businesses to relieve debt and cut employees down

lowering personnel by 50,000. But thanks to the electronic industry they

managed to curb this and continue to grow.

The history of Samsung and mobile phones stretches back to over 10

years. In 1993 Samsung developed the 'lightest' mobile phone of its era.

The SCH-800 and it was available on CDMA networks.

Samsung has made steady growth in the mobile industry and are

currently second but competitor Nokia is ahead with more than 100%

increase in shares.


18/26

Samsung Telecommunications

Samsung Telecommunicationsis one of five business units withinSamsung Electronics, belonging to the Samsung Group, and consists of

the Mobile Communications Division, Telecommunication Systems

Division, Computer Division, MP3 Business Team, Mobile Solution

Centre and Telecommunication R&D Centre. Telecommunication

Business produces a full spectrum of products from mobiles and other

mobile devices such as MP3 players and laptop computers to

telecommunication network infrastructure. Headquarters is located in

Suwon, South Korea.

In 2007 Samsung Telecommunication Business reported over 40%growth and became the second largest mobile device manufacturer in the

world. Its market share was 14% in Q4 2007, growing up form 11.3% in

Q4 2006.At the end of November 2011, Samsung sold more than 300million mobile devices and set still in second after Nokia with 300.6

million mobile devices sold in the first three quarter of 2011.


19/26

Subsidiaries and affiliates

As of April 2011, Samsung Group was comprised of 59 unlisted

companies and 19 listed companies, all of which had their primarylisting on the Korea Exchange stock exchange.

Company Symbol

Samsung Corporation 000830

Shilla Hotels and Resorts 008770

Samsung Securities 016360

Samsung Fine Chemicals 004000

Samsung SDI 006400

SI Corporation 012750

Samsung Electro - Mechanics 009150

Samsung Fire & Marine Insurance 000810

Samsung Engineering 028050

Samsung Electronics 005930

Samsung Techwin 012450

Samsung Life Insurance 032830

Cheil Industries 001300

Samsung Card 029780

Samsung Heavy Industries 010140

Cheil Worldwide 030000

Market Korea 122900

Credu 067280

Ace Digitech 036550


20/26

Samsung VisionSamsung India's Vision entails helping people improve the quality of

their lives by providing them with superior quality, state-of-the-

art technology products at the right time and the right price. But

beyond its role as a purveyor of quality products in India,

Samsung seeks to contribute to the economic growth of the country

though its export commitments and large scale production facilities

generating secured employment for hundreds of Indian people. At

Samsung, we strive to contribute to the development of the electronics

and components industry in India by enhancing the

knowledge levels of our workforce through the introduction of

our advanced management systems and production know-how in our

manufacturing facilities by introducing our Indian vendors to our

world class quality systems and helping them in improving them

in their own quality systems and production processes and setting

benchmarks for the industry both in terms of after sales service for our

products, quality systems and management techniques at our facilities

or our products themselves. At Samsung, we believe in returning to the

community some of the profits we earn from it, through the social causes

we espouse. We view ourselves not as an MNC operating in India, but

as an 'Indian Company' operating here, conforming to the laws of

the country and committed to working for the Indian community. Wewant and to be seen as the 'Most Respected' Indian Company.


21/26

Chapter 4

RESEARCH METHODOLOGY

Research is the systematic and objective search for the analysis of the informationrelevant to the identification and solution of any problem in the field of channel

development. The objective behind this project was to get a deep insight into the

answers To the questions what are the general problem faced by the subscribers

and what they expect from mobile handsets providers and study of current mobile

market. The object of the surveywas the mobile users of various mobile companies.

The essence of research conducted by us is to analyze the present market position of

nokia & Samsung mobiles among its competitors and the problem which are being

faced by customer, wholesaler, and retailers. The eventual objectives are to suggest

some recommendation to the company so as to enable them to increase their

market share.

Only in analyzing my sample follows no conventional method. The total analyze is

based on the internees the question put on before our sample size. A research of this

cant be done all once through large area in limited time so NABHA has been

selected for research.

INTRODUCTIONAccording to Prof. Philip Kotler, Marketing research is the systematic

design, collection, analysis and reporting of the data and finding relevant to specific

marketing situation facing the company.

Marketing is restless, changing dynamic field. Since 1920 many

important and dramatic changes have taken place in marketing, thousand

of new products including those of entries of new industries such as

automobiles, electronics and computer, textiles, walk product etc. have

prepared in the market. The market orientations have changed fromproduction to market.


22/26

STEPS IN MARKETING RESEACH

PROCESS

DEFINE PROBLEM AND RESEARCH OBJECTIVES

DEVELOPING THE RESEARCH PLAN

COLLECTION OF DATA

PRESENTATIONS OF THE FINDINGS

RESEARCH OBJECTIVES Get knowledge about Nokia mobiles and Samsung mobiles. Customer satisfaction about using their handset. Sale of products. Know about sale pattern.

DEVELOPING THE RESEARCH PLANThe second step of marketing research process calls for developing

the most efficient plan for gathering the need information. While

designing a research plan we have to take decisions regarding data

sources, search approached, search instruments, sampling etc. there

are two plan contact which are as follows :-


23/26

1.DATA SOURCEThere are two type of data source:

o Primary datao Secondary data

Primary data :

Personal interviews are conducted which enable collection of oral verbal response.

This is fact to face contracted with structured or sometime even unstructured

patterns. This helps in obtaining indent information.

Secondary data :

Secondary data can be obtained from different magazines and annual reports,

financial documents referred.

2.RESEARCH APPROACHSURVEY METHOD:-Survey are best suited for descriptive research companies whichundertake surveys to learn aboutpeoples knowledge,

preferences, satisfaction etc. to measure these magnitude in general population.

While observation and tours are best suited for exploratory research which is

not the case of our study.

3.RESEARCH INSTRUMENTQuestionnaire : A Questionnaire is prepared and use toc ollect the information.The majority of questions are close ended. Questionnaire is distributed to people

to know about their preferences, quality, demand etc. this is one of the easiest

method of collecting information.


24/26

4.SAMPLING PLANAfter deciding on the research approach and instrument, we must design asampling plan. This plan calls for three decisions.

a)Sampling unit :-Here we define what is to be surveyed i.e. the target population that will besampled. In our case the journal public in cities & towns come under the samplingunit.

b)Sample size :-Large sample give more reliable results. In our study 100 customers were surveyed

in NABHA.

Sampling Procedure:-

Area sampling is using because it is not practically possible to visit all places ofIndia therefore NABHA chosen for survey.

5. CONTACT METHODIn this decision is taken that how the object should be contacted i.e. whether by mailquestionnaires, telephone, interviews. In our research personal interview is themost convenient and reliable method.

6.COLLECTION OF THE INFORMATIONThe data collection phase of the marketing research is most expensive and most

error prone process. There can be error some respondent can give biased ordishonest answer from collection of information. The researcher personally goes tocustomer to collect the reliable data.

Here all knowledge of the researcher about that field comes to test the ingenuity ofthe research. Here we got the experience of working professionally andindependently on the road which gives some taste of practical marketing. We alsogot a lot exposure about the market. The present study undertake is descriptive innature and in this study questioning people with regular expertise in that are beingused.


25/26

SWOT analysis of Samsung

Strength

Samsung enjoys the widest range of product portfolio which includesMobile phone, Tablet, TV/Audio/Video, Camera, camcorder, Homeappliance, pc, peripherals, printer, memory cards and other accessories

Samsung holds significant market share in most of the product categories Samsung is NO.2 in terms of market share in mobiles, it captured Nokias

market share by superior innovation in smart phones

Samsungs is the best in terms of design features and technology. It wasthe first to introduced dual screen mobiles , 65k TFT/LCD color phone,first phone with polyphonic ringtones, phones with rotating lens, thinnest

and lightest note pad etc

Samsung enjoys the first mover advantage in terms of introducingadvance features in LCD, refrigerator, Air conditioner etc. It introduced

the worlds smallest MP3 player and Indias first 17 TFT-LCD-TV monitor.

Samsung took advantage of the growing economy of Asian market bysetting up manufacturing plant in India there by reducing logistics and

supply chain costs.

Samsung brand value increased by 80% in past three yearsWeakness

Samsung Mobile launched a series of Smart phones recently which led tocannibalization

The demand for LCD panels is expected to decline in the future Still Nokia is considered to be the most preferred product in India in

terms of ease of use, reliability and resale value

Chinese products focus on economies of scale and dump into Indianmarket for lesser cost. This results in reduction of sales

Samsung is a hardware leader but has too much of dependence forsoftware from other parties.

Online stores which sell a wide range of products are giving better dealsas they dont incur cost in distribution channel


26/26

Documents

Nokia vs Samsung Final