7/27/2019 Nokia vs. Samsung (1)

http://slidepdf.com/reader/full/nokia-vs-samsung-1 1/9

 SAMSUNG VS NOKIA

English a.a. 2005-2006 

Laura Moscatelli  Alberto Olori 

7/27/2019 Nokia vs. Samsung (1)

http://slidepdf.com/reader/full/nokia-vs-samsung-1 2/9

 

Laura Moscatelli &

Alberto Olori 

with Samsung it’s not that hard to imagine 

7/27/2019 Nokia vs. Samsung (1)

http://slidepdf.com/reader/full/nokia-vs-samsung-1 3/9

Laura Moscatelli & Alberto Olori 

7/27/2019 Nokia vs. Samsung (1)

http://slidepdf.com/reader/full/nokia-vs-samsung-1 4/9

SAMSUNG vs NOKIA

• Samsung has market

leadership through its

innovative and hot

mobile phones and it

has young consumers

• Nokia has concentrated

its efforts on design and it

has consumers among

businessmen

7/27/2019 Nokia vs. Samsung (1)

http://slidepdf.com/reader/full/nokia-vs-samsung-1 5/9

BRAND

• Nokia is a

t radi t ional brand ; 

• Its logo is

“ connect ing 

people ”  

• Samsung is a

young brand; 

• Its new logo is

“ w ith Samsung 

it’s not that hard 

to imagine ”  

7/27/2019 Nokia vs. Samsung (1)

http://slidepdf.com/reader/full/nokia-vs-samsung-1 6/9

QUALITY 

Samsung is considered a medium/high

quality brand by a segment of consumers

between 15 to 35 years of age

Nokia is considered of a very high quality 

by a segment of consumers between 35 to

50 years of age

7/27/2019 Nokia vs. Samsung (1)

http://slidepdf.com/reader/full/nokia-vs-samsung-1 7/9

QUALITY 

Nokia has concentrated its efforts on design 

forgetting that function is more important

Samsung has spent money on the latest

high-tech device. It has exploited

technology and produced increasingly

small handsets

7/27/2019 Nokia vs. Samsung (1)

http://slidepdf.com/reader/full/nokia-vs-samsung-1 8/9

ORGANIZATION

NOKIADeveloper of business and the father of Nokia’s new corporate: Pekka

 Ala-Pietilä

President of nokia mobile phones: Matti Alahuhta

Chief Financial officer at nokia:Olli-Pekka

Presence: All over the world

SAMSUNGChairman and chief executive: Kun-Hee Lee

Chief executive officer: Chong-Yeul Pae

Presence: Europe and Japan

7/27/2019 Nokia vs. Samsung (1)

http://slidepdf.com/reader/full/nokia-vs-samsung-1 9/9

WHO IS THE LEADER?!? 

…the struggle will probably never 

end…