Nokia Hand Set Ppt

7/27/2019 Nokia Hand Set Ppt.

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Class:

F.Y. M.B.A. (1ST

SEM.) A2

NAME ROLL NO.

Baraiya Jaspal 005

Chauhan Vatsal 014

Dodiya Vijay 023

Jogel ketan 040

Kagzi Maaz 041

Sakariya yash 150

Submitted By:

Subject:

Research Methodology

A

Project On

Awareness of Nokia Handset

Submitted to: Ass. Prof. vaishali Dhingra


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Research objectives:

To know the Awareness of NokiaHandset

To know the Awareness of features

available in Nokia Handset

Chapter-1 Introduction


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Benefits of Study:

The study mainly focus on peoples really

fully aware about their Handset.

How often people using that system in their

handset.


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-Concept

Mobile PhonesA mobile phone can make and receive telephone calls to andfrom the public telephone network which includes othermobiles and fixed-line phones across the world. It does this by

connecting to a cellular network provided by a mobile networkoperator.In addition to telephony, modern mobile phones also support awide variety of other services such as text messaging, MMS,email, Internet access, short-range wireless communications(infrared, Bluetooth), business applications, gaming andphotography. Mobile phones that offer these more generalcomputing capabilities are referred to as smart phones.
http://en.wikipedia.org/wiki/File:Nokia_150_and_nokia_1100.jpg


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Nokia Corporation

Type: Private Company

Industry :TelecommunicationsFounders of nokia :1871Fredrik Idestam, Leo Mechelin

Headquarters :Espoo,

Finland Area served :Worldwide

Key people :Jorma Ollila(Chairman)

President & CEO: Stephen Elope

Products :Mobile phones ,Smart phones , Mobile computers

Networks, Services Maps and navigation, music, messagingand media, Software solutions

Website :Nokia.com
http://en.wikipedia.org/wiki/File:Nokia_wordmark.svg


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(1)Problem Identification The first and the most important step of marketing research is

problem identification.

The problem is

A number of peoples are not aware about features available in

their Nokia Handset. A number of peoples are not aware about how to use that system.

Type of difficulty:-Latent Difficulty

Sample and sampling units:- Peoples of surat city.

Time and Space Boundary:- 08.09.11 13.09.11 and peoples ofsurat city

Characteristics of Interest:-awareness about nokia , awareness

about features available in nokia handsets.

Environmental condition:-normally conduct survey

Chapter-3 RESEARCH PROCESS


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After identifying the research the next step is toformulate the research problem. It is precisely

formulation implies a clear statement or definition of the

problem. According to our research problem the

following points are to be taken in to consideration while

formulating the problem.

Sample : (100)Time : 1th to 15th November 2012

Space : surat city.

1.1 FORMULATION OF RESEARCH PROBLEM


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1.2 Hypothesis

H0= Majority of the respondents are not aware about nokia

handset.

H1= Majority of the respondents are aware about nokia

handset.

Ho= Majority of the respondents are not aware aboutfeatures available in nokia handset.

H1= Majority of the respondents are aware about features

available nokia handset.

Where, H0= Null Hypothesis

H1= Alternative Hypothesis


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Research Design indicates the methods and procedure of

conducting research study. There are mainly 3 types of

research design:

1) Exploratory Research.

2) Descriptive Research.

3) Causal Research.

The researcher has choose Descriptive researchbecause researcher is very clear with the problem.

(2) CHOOSE THE RESEARCH DESIGN


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(3) DETERMINING THE SOURCES OF DATA

There are two types of data used that is as follows:

Primary data Secondary data

The researcher has to decide whether he has to collect

primary data or depend exclusively on secondary data.

Sometimes, the research study is based on bothsecondary and primary data. It is also advisable to

evaluate secondary data in detail avoid possible

sources of error.

Primary data collected with the help of questionnaire

and for organizational information secondary data

collected with help of Internet and book of research

and methodology.


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The researcher has collected primary data. The

researcher has used Survey Method for datacollection by personal interview.

The data collection tool is Questionnaire, E-mail

(4) DESIGNING THE DATA COLLECTION FORM


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Who is to be surveyed?

In the project youngsters were selected to conduct survey.

Sampling method :-

For the purpose of the study Non Probability (Convenience)methodwas used.

Sample Size :-

A survey of 100 Respondents is carried out to know awareness ofNokia Handset.

Sampling Area :-

The area for doing the survey was surat city

(5)DETERMINING SAMPLING DESIGN AND SAMPLING SIZE


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We are conducting personal survey with the help of

friends ,who helps us fill up 50 questionnaire in surat

city and other 50 by E-mail survey.

(6) ORGANIZING AND CONDUCTING THE FIELD SURVEY


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After all the above steps are completed now the

important step is data analysis and interpretation.

Some of the tool are percentage, tabulation, pie-

chart column chart are used for the analysis data.

Graphical and tabulation method are used for

analysis and interpretation.

(7) ANALYSE AND INTERPRETE THE COLLECTED DATA


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Conclusion :-

Q:1 Do you have Handset?E-mail survey

Answer No. of

Respondents

Percentag

e

Yes 21 95%

No 1 5%

95% peoples have own Handset. It shows in E mail survey


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Conclusion :- Most of peoples use Nokia Handset. In above question 51% use

Nokia, 18% use Samsung, 9% use Motorola and 22% use others

Handset.

Q:2 Which companies Handset do you use?

Answer No. of

Responde

nts

Percenta

ge

Nokia 67 44.67%

Samsu

ng

24 16%

Motorol

a

12 8%

Other 29 31.33%

Personal survey

51%

18%

9%

22%

No. Of respondent

Nokia Samsung Motorola Other


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Answer No. of

Responde

nts

Percentag

e

Nokia 16 80%

Motorola 0 0%

Samsung 1 5%

Other 3 15% Nokia80%

Motorola0%

Samsung

5%

Other15%

No. Of respondentsE-mail survey

Conclusion :- Most of peoples use Nokia Handset. In above question 80% use

Nokia, 5% use Samsung, 0% use Motorola and 15% use others

Handset.


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Conclusion :- Most of people 79% aware about nokia handset.

Q3. Are you aware about Nokia Handset?

Answer No. of

Responde

nts

Percenta

ge

yes 53 79.10%

no 14 20.90%

Personal survey

0

10

20

30

40

50

60

yes no

no. of respondent

no. of respondent


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E-mail survey

Answer No. ofResponden

ts

Percentage

Yes 20 100%

No 0 0%

Conclusion :- 100% people aware about nokia handset..


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Q4. From which sources did you come to know about Nokia

Answer No. of

Responden

ts

Percentage

Advertisement 27 40.30%

Hording 8 11.94%

ews paper 11 16.42%

Mouth Publicity 21 31.34%

Personal survey

Conclusion :- Most aware about nokia handset thought advertisement 40%,

hording 12% , newspaper 16% , mouth publicity 31%.

Advertisement40%

Hording12%

Newspaper17%

MouthPublicit

y31%

No. Of respondent


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Conclusion :- Most aware about nokia handset thought advertisement 62%,

hording 10% , newspaper 14% , mouth publicity 14%.

E-mail survey

Answer No. of

Responden

ts

Percentage

Advertisement 13 62%

Hording 2 10%

News paper 3 14%

Mouth Publicity 3 14%

Advertisement

62%

Hording

10%

News

paper

14%

Mouth

Publicity

14%

no.of respodent


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Conclusion :- Most of people use Nokia Handset More than 1 Year.

Q:5 Since, how long are you using Nokia Handset

Answer No. of

Responde

nts

Percenta

ge

3 Month 7 10.45%

6 Month 8 11.76%

1 Year 13 19.11%

More than 1Year

39 57.35%

Personal survey

3 Month11% 6 Month

12%

1 Year19%

Morethan 1Year58%

no. of respondent


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E-mail survey

Answer No. of

Responde

nts

Percenta

ge

3 Month 4 20%

6 Month 5 25%

1 Year 3 15%

More than 1Year

8 40%

3 Month20%

6 Month25%

1 Year15%

Morethan 1Year

40%

no. of respondent

Conclusion :- Most of people use Nokia Handset More than 1 Year.


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Q:6 Give one word that you would like to relate with Nokia

Connec

tingPeople40%

Highquality15%

Easysystem

20%

Other

25%

no. of respondent

answer

no. of

respondent percentage

Connectin

g People

27 40%

High

quality

10 15%

Easy

system

13 19%

Other 17 25%

Most of peoples(40%) saysconnecting peoples

when listing nokia.Conclusion :-


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Conclusion :- Most of peoples satisfy with the Schemes and offer given by Nokia.

Q:7 Are you satisfy with the Schemes and Offer given by Nokia?

Answer No. of

Respondents

Percentag

e

Yes 47 70%

No 20 30%

70%

30%

no. of response

Yes

No

Answer No. of

Respondents

Percentag

e

Yes 19 95%

No 1 5%

95%

5%

no. of response

Yes

No

E-mail surveyPersonal survey


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Conclusion :- Most of peoples aware about features available in Nokia Handset.

Q:8 Are you aware about features available in Nokia Handset?

Answer No. of

Respondents

Percentag

eYes 53 79%

No 14 21%

79%

21%no. of respondent

Yes

No

Answer No. of

Respondents

Percentage

Yes 20 100%

No 0 0%

100%

0%no. of respondent

Yes

No


Q:9 What are the awareness about following features or System


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Q:9 What are the awareness about following features or System.

Features Fully Aware Somewhat

Aware

Not Aware

Voicemail 36 24 7

Navigation

System32 27 8

Conference

System28 13 26

Bluetooth 59 8 0

Internet 47 17 3

Fi Wi Fiwi

36 3 108

24 2 48

7 1 7

total-=67 6 163

WAM= Wifi/ fi

=163

67

= 2.43

Fully

Aware54%

Somewhat

Aware36%

NotAware

10%

Voicemail(1)Voicemail

Conclusion :- Most of peoples aware about voicemail available in Nokia Handset.

Personal survey


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Fi Wi Fiwi

32 3 96

27 2 54

8 1 8

Total=67 6 158

(2)Navigation System

WAM= Wifi/ fi

=158

67

= 2.36

FullyAware

48%

Somewhat Aware

40%

NotAware

12%

Navigation System

(3)Conference System

Fi Wi Fiwi

28 3 84

13 2 26

26 1 26

Total=67 6 136

WAM= Wifi/ fi

=13667

= 2.03

FullyAware

42%

Somewhat Aware

19%

NotAware

39%

Conference System


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(4)Bluetooth (5)Internet

Fi Wi Fiwi

59 3 177

08 2 16

0 1 0

Total=67 6 193

WAM= Wifi/ fi

=193

67

= 2.88

Fi Wi Fiwi

47 3 141

11 2 22

3 1 3

Total=67 6 166

WAM= Wifi/ fi

=16667

= 2.48

FullyAware

88%

Somewhat

Aware12%

NotAware

0%

Bluetooth

FullyAware

70%

Somewhat

Aware25%

NotAware

5%Internet


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Conclusion :- Most of peoples Fully and somewhat aware Voicemail and

Navigation system. And most of peoples fully aware about

Bluetooth and Internet.

Features WAM

Voicemail 2.43

Navigation System 2.36

Conference System2.03

Bluetooth 2.88

Internet 2.48

Voicemail , 2.43

NavigationSystem , 2.36

ConferenceSystem , 2.03

Bluetooth , 2.88

Internet , 2.48

Q:9 What are the awareness about following features or System


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Q:9 What are the awareness about following features or System.

Features Fully Aware Somewhat

Aware

Not Aware

Voicemail 9 7 2Navigation

System

6 10 2

Conference

System

9 7 2

Bluetooth 14 2 2

Internet 11 4 2

Fi Wi Fiwi

9 3 27

7 2 14

2 1 2

total=18 6 43

WAM= Wifi/ fi

= 43

18

= 2.39

(1)Voicemail

Conclusion :- Most of peoples aware about voicemail available in Nokia Handset.

FullyAware

50%Somewhat Aware

39%

NotAware

11%

Voicemail

E-mail survey

(2)N i ti S t (3)C f S t


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Fi Wi Fiwi

6 3 18

10 2 20

2 1 2

Total=18 6 40


WAM= Wifi/ fi

= 40

18

= 2.22


Fi Wi Fiwi

9 3 27

7 2 14

2 1 2

Total=18 6 43

WAM= Wifi/ fi

= 4318

= 2.39

FullyAware

33%

Somewhat Aware

56%

NotAware

11%

Navigation system

FullyAware

50%Somewhat Aware

39%

NotAware

11%

Conference System


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Fi Wi Fiwi

14 3 42

2 2 4

2 1 2

Total=17 6 48

WAM= Wifi/ fi

= 48

18

= 2.67

Fi Wi Fiwi

11 3 33

4 2 8

2 1 2

Total=17 6 43

WAM= Wifi/ fi

= 4317

= 2.53

FullyAware78%

Somewhat

Aware11%

NotAware

11%

Bluetooth

FullyAware

65%

Somewhat

Aware23%

NotAware

12%

Internet

F t WAM


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Conclusion :- Most of peoples Fully and somewhat aware Voicemail and

Navigation system. And most of peoples fully aware about

Bluetooth and Internet.

Features WAM

Voicemail 2.39


Conference System 2.39

Bluetooth 2.67

Internet 2.53

Voicemail ,

2.39

NavigationSystem , 2.22

ConferenceSystem , 2.39

Bluetooth ,2.67

Internet , 2.53

Q:10 How often do you use the following facility or system


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Q:10 How often do you use the following facility or system.

Features Daily Weekly Monthly Never

Voicemail 15 20 15 17

Navigation

System

17 10 18 22

Conference

System

18 17 11 21

Bluetooth 47 14 6 0

Internet 46 9 7 5(1)Voicemail

Fi Wi Fiwi

15 4 60

20 3 60

15 2 30

17 1 17

total-=67 10 167

WAM= Wifi/ fi

=167

67

= 2.49

Daily23%

Weekly30%

Monthly22%

Never25%

Voicemail

Personal survey

(2)Navigation System (3)Conference System


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Fi Wi Fiwi

17 4 68

10 3 30

18 2 36

22 1 22

Total=67 10 156


WAM= Wifi/ fi

=156

67

= 2.33


Fi Wi Fiwi

18 4 72

17 3 51

11 2 22

21 1 21

Total=67 10 166

WAM= Wifi/ fi

=16667

= 2.48

Daily25%

Weekly15%

Monthly

Never33%

Navigation SystemDaily27%

Weekly25%

Monthly17%

Never31%

Conference System


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Fi Wi Fiwi

47 4 188

14 3 42

6 2 12

0 1 0

Total=67 10 242

WAM= Wifi/ fi

=242

67

=3.61

Fi Wi Fiwi

46 4 184

9 3 27

7 2 14

5 1 5

Total=67 10 230

WAM= Wifi/ fi

=230

67

= 3.43

Daily70%

Weekly21%

Monthly9%

Never0%

Bluetooth

Daily69%

Weekly

13%

Monthly10%

Never8%

Internet


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Conclusion :- Most of peoples not use Voicemail and Navigation system. And

most of peoples use Conference call, Bluetooth and Internet.

Features WAM

Voicemail 2.49


Conference System 2.48Bluetooth 3.61

Internet 3.43

Voicemail ,2.49

Navigation System, 2.33

Conference

System , 2.48

Bluetooth , 3.61

Internet , 3.43



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Voicemail4 1 4 9

Navigation

System

5 3 6 3

Conference

System

2 4 6 5

Bluetooth 10 6 2 0


Fi Wi Fiwi

4 4 16

1 3 3

4 2 8

9 1 9

total-=18 10 36

WAM= Wifi/ fi

= 36

18

= 2.00

E-mail survey

Daily22%

Weekly6%

Monthly

22%

Never50%

Voicemail



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Voicemail4 1 4 9

Navigation

System

5 3 6 3

Conference

System

2 4 6 5

Bluetooth 10 6 2 0


Fi Wi Fiwi

4 4 16

1 3 3

4 2 8

9 1 9

total-=18 10 36

WAM= Wifi/ fi

= 36

18

= 2.00

E-mail survey

Daily22%

Weekly6%

Monthly

22%

Never50%

Voicemail

(2)Navigation System (3)Conference System


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Fi Wi Fiwi

5 4 20

3 3 9

6 2 12

3 1 3

Total=17 10 44


WAM= Wifi/ fi

= 44

17

= 2.59


Fi Wi Fiwi

2 4 8

4 3 12

6 2 12

5 1 5

Total=17 10 37

WAM= Wifi/ fi

=166

67

= 2.17

Daily29%

Weekly

18%

Monthly

35%

Never18%

Navigation System

Daily12%Weekly

24%

Monthly

35%

Never29%

Conference System

(4)Bl t th (5)I t t


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Fi Wi Fiwi

10 4 40

6 3 18

2 2 4

0 1 0

Total=18 10 62

WAM= Wifi/ fi

= 62

18

=3.44

Fi Wi Fiwi

9 4 36

2 3 6

4 2 8

3 1 3

Total=18 10 53

WAM= Wifi/ fi

= 53

18

= 2.94

Daily56%

Weekly

33%

Monthly

11%

Never0%

Bluetooth

Daily50%

Weekly

11%

Monthly

22%

Never17%

Internet

Q:11 Are you aware about the latest high profile handset launch by the Nokia?


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Conclusion :-Most of peoples aware about the latest high profile handset launch

by the Nokia.

Q:11 Are you aware about the latest high profile handset launch by the Nokia?

Answer No. of

Responde

nts

Percentag

e

Yes 55 82%

No 12 18%

82%

18%

no. of respondentyes no

Answer No. of

Respondents

Percent

age

Yes 19 95%

No 1 5%

Yes

95%

No5%

No. of Respondents


Q:12 In future you want to purchase Handset?


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Conclusion :- Most of peoples wants to purchase handset in future.

Q:12 In future, you want to purchase Handset?

Answer No. of

Responde

nts

Percentag

e

Yes 133 89%

no 17 11%

Answer No. of

Responde

nts

Percenta

ge

Yes 18 82%

no 4 18%

Yes82%

no18%

No. ofRespondents


total=1826%no

74%

1

Q:13 What are the reason for not using Nokia Handset?


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Q:13 What are the reason for not using Nokia Handset?

Answer No. of

Responden

ts

Percentag

e

Facility 43 29%

Battery 26 17%

Sound

clarity

23 15%

Attractive 58 39%

Facility29%

Battery17%

Soundclarity15%

Attractive

39%

No. of Respondents

Conclusion :-

Most of peoples not using Nokia Handset because of facility and

attractive

Answer No. of

Responde

nts

Percentage

Facility 6 29%

Battery 9 43%

Sound clarity 3 14%

Attractive 3 14%

Facility29%

Battery43%

Soundclarity14%

Attractive

14%

No. of Respondents


Chapter:-4 Finding & conclusions


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Chapter:-4 Finding & conclusions88% peoples have own Handset. It shows in personal survey.

Most of peoples use Nokia Handset. In above question 45% use Nokia, 16% use Samsung,

8% use Motorola and 31% use others Handset.

Most of people 79% aware about nokia handset

Most aware about nokia handset thought advertisement 40%, hording 12%, newspaper 17%,

mouth publicity 31%.

Most of people use Nokia Handset More than 1 Year.

Most of peoples says connecting peoples when listing nokia.

Most of peoples satisfy with the Schemes and offer given by Nokia.

Most of peoples aware about features available in Nokia Handset

Most of peoples aware about the latest high profile handset launch by the Nokia.

Most of peoples want to purchase handset in future.

Most of peoples not using Nokia Handset because of facility and attractive

Conclusions


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From the analysis of questionnaire we conclude that awareness

of Nokia Handset is good.

Most of peoples using High rate Nokia Handset but they Dont

know how to operate it and they dont use that facility on

regular based.

Conclusions

It is prove that,

H1= Majority of the respondents are aware about

nokia handset.

H1= Majority of the respondents are aware about

features available nokia handset

Chapter: 5 Suggestions


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Chapter:-5 Suggestions

Nokia company have to add new feature in mobile.

Nokia wants to improve their battery life.

Nokia company have to increase their marketing strategy.

Nokia wants to increase their phones sound quality.

Nokia wants to change mobile looks make more attractive.

.


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Limitations of Study:

We are carried out survey among only 200Respondents. It might be answer different ifsample size is increases.

The population under study is subjects tolimitations of particular region and representsthe information regarding Surat city only.

Analysis and conclusions is made as perresearchers knowledge of concerned project.

Chapter: 6 Bibliography


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Chapter:-6 Bibliography

Websites:-

1) www.nokiamobile.com

2)www.wikipedia.com

Book name: Research and methodology.Author name: C.R Kothari.

Edition: second Revised edition.Publication: new age international publicationPage no.: 10

books:-


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Nokia Hand Set Ppt