• Symbian is a sinking ship

• More time gap between new mobile launches

Problems

•Can’t shake the 3310

• store never really took off

•Blackberry dominated the enterprise

• Local Brands

•Nokia was once the undisputed leader of the mobile market.

•Despite encouraging sales of Lumia series, Nokia has slipped to the tenth position.

•In the fourth quarter of 2012, the company was ranked at eighth position.

•In 2012 Nokia sold 39.3 million phones.

• Down 53% over the preceding year.

•Nokia said it sold 5.6 million units of Lumia phones during the first quarter of the year, up 25% year over the Q4 2012

•Shipped 6.1 million smart devices.

•Predicted a 27% rise in the sales at the end of the ongoing quarter.

•It is not just the smartphone segment which is an issue for Nokia.

•From an overview the company seems to be falling apart in the mobile phone market.

•Battling to keep up with Samsung and Apple in the global phone race.

•Samsung took the number one position with a market share of 23.6%, ahead of Nokia on 14.8% and Apple on 9%.

•Nokia had held a 19.7% share just a year ago.

•Followed by a rise in sales by Samsung, Apple and Nokia within the same period last year.

•Feature phones users across the world.

•Nokia's Windows Phone sales have sequentially improved in Q1 2013.

•Two days after Microsoft acquired Nokia; Android announced kitkat 4.4 OS.

•Although Windows 8 was not initially accepted people have began to realize its simplicity.

VS

•Android offers credit to customers while Microsoft – Nokia appeals to the daily needs of the user.

•Windows offers customizable homepage widgets to provide user flexibility.

•Android devices cannot match the sheer speed and battery life of a windows based phones.

•Microsoft - Nokia wants to recreate its trusted brand image with a robust product.

•This has become clear with the introduction of Corning's (a Us based company) who provide Gorilla glass screens.

•The glass is one of the major improvements on the latest Lumia devices.

•Nokia Lumia 1020 features a 41 megapixel camera with six lens.

PROGRAMS

•Loyalty Programme→Gift Voucher

•Promotion: Food chain Tie up→Mcdonalds

•Advertiser funded programme/Intellectual Property→Documentary Competion

•Activation Programme-→Roadshow

Target Audience

PERSONAS

Vikram

•He is a 19 year old boy

•He studies BMM at St Xaviers College Mumbai.

•Stays at Andheri.

•Loves his bike (Honda CBR 250) rides it to college everyday

•Likes to listen to music

•He likes showing off his phone, his bike, his new skull candy hear phones.

•His favourite pass time in college is clicking random pictures with friends and posting them on facebook.

•Highly active on social media.

•The first thing he does when he returns back home from college everyday is switch on his virtual XBOX for not less than a hour.

•Stays in touch with family and friends through various social medias

•Multi-tasking is a necessity in his lifestyle.

STORY BOARD

• Its 12 pm on the 25th of November at St Xaviers.

• Vikram got done with his lectures at 10 am and is in the canteen chatting with a couple of friends.

• The time is 12 pm and Vikram thinks of going home.

• He wants to go home and play on his XBOX.

• On his way to where his bike is parked he notices a truck outside college.

• He is curious to see what is happening and he is instantly attracted to the gaming booth set up.

• He stands and stares for a minute and notices that nokia phones are being used as controllers.

• He gets excited like a child and goes back to the registration desk to figure out how to get himself registered.

• The registration desk helps him out and he is finally now waiting for a chance to play.

• While awaiting his turn, he calls some of his friends to play the game and messages his other colleagues to come and click a picture.

• He is then joined by a couple of his friends to play the game after registering themselves.

• By the time they finish its 1 and his whole group has gathered to click the wackiest picture as the group or person with the craziest photo would win a Nokia Lumia 1020.

• They finish clicking the picture and enter the truck to check out the cell phones and fill out the feedback form while doing the same.

Sunitha

•She is a 21 year old girl

•She studies BSC IT at St Xaviers College

•Stays at Thane and travels by the train everyday

•She enjoys posing and clicking pictures of her self, all she needs is a better camera.

•She also poses randomly in college for any of her friends who want to take pictures

•She has no sense of direction she would get lost if left alone

•She loves shopping online

•She is always up to date with the latest fashion news

•Being a IT student she enjoys new technology and funky new gadgets

•She likes exploring new places and cuisines to eat in and around the city.

STORY BOARD

• Its 3 pm and sunitha is done with her praticals.

• She and a couple of her friends are chatting and walking outside college.

• As they step outside the gate they notice a gigantic truck parked just outside the gate.

• The truck has a LED screen on it which is displaying pictures.

• She recognises that the people from the pictures are from her college.

• Inquisitive as to why and how the pictures are appearing, she encourages her friends to have a look at the truck.

• They walk around and enter the truck and are very fascinated by the whole setup.

• They walk up to the nokia salesman and ask him about the pictures being displayed on the outer side of the truck.

• He then informs them than the pictures are being taken by the Nokia Lumia 1020.

• Fascinated by how clear a picture can be only using a phone, they ask him to show them a sample piece and features of the phone.

• They take a couple of pictures among themselves and are pleased with the phone.

• They walk out of the truck and now want their picture to be taken too.

• They register themselves, play the game and have their picture taken and given to them at that very moment.

Documentary competition

The documentary is held along with the road show.

A banner opposite the truck reads.

• Sign up at the gaming registration counter.

• From 11am to 8pm batches of 15 Contestants will be provided a Nokia Lumia 1020

• Each participant has an 1 hour to shoot.

• A Nokia personal accompanies each applicant.

• The video cannot be shorter than 10 minutes and more than 30 minutes.

• The competition would also be held online which would enable participants to participate from all over the country

• On the Nokia webpage the terms and conditions of the documentary competition is listed.

• The video cannot be edited with any secondary media.

• The competition winners of the road show cities are announced at the end of the month.

• The places that the road show has not taken place and the overall winners will inter for two films

• and will receive a Nokia 1020.

• Documentaries will be uploaded online.

• The evaluation would be based equally on likes and panel of judges.

• After four months the best will be showcased.

• The winner has a chance to intern with a renowned film director.