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1 12-1 Copyright © 2013 Pearson Education, Inc. Publishing as Prentice Hall Decision Analysis Chapter 12 12-2 Copyright © 2013 Pearson Education, Inc. Publishing as Prentice Hall Components of Decision Making Decision Making without Probabilities Decision Making with Probabilities Decision Analysis with Additional Information Utility Chapter Topics 12-3 Copyright © 2013 Pearson Education, Inc. Publishing as Prentice Hall Previous chapters used an assumption of certainty with regards to problem parameters. This chapter relaxes the certainty assumption Two categories of decision situations: Probabilities can be assigned to future occurrences Probabilities cannot be assigned to future occurrences Decision Analysis Overview 12-4 Copyright © 2013 Pearson Education, Inc. Publishing as Prentice Hall Table 12.1 Payoff table A state of nature is an actual event that may occur in the future. A payoff table is a means of organizing a decision situation, presenting the payoffs from different decisions given the various states of nature. Decision Analysis Components of Decision Making 12-5 Copyright © 2013 Pearson Education, Inc. Publishing as Prentice Hall Decision Analysis Decision Making Without Probabilities Figure 12.1 Decision situation with real estate investment alternatives 12-6 Copyright © 2013 Pearson Education, Inc. Publishing as Prentice Hall Decision-Making Criteria maximax maximin minimax minimax regret Hurwicz equal likelihood Decision Analysis Decision Making without Probabilities Table 12.2 Payoff table for the real estate investments

No Slide Title · 2 Copyright © 2013 Pearson Education, Inc. Publishing as Prentice Hall12-7 Table 12.3 Payoff table illustrating a maximax decision In the maximax criterion the

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Page 1: No Slide Title · 2 Copyright © 2013 Pearson Education, Inc. Publishing as Prentice Hall12-7 Table 12.3 Payoff table illustrating a maximax decision In the maximax criterion the

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12-1 Copyright © 2013 Pearson Education, Inc. Publishing as Prentice Hall

Decision Analysis

Chapter 12

12-2 Copyright © 2013 Pearson Education, Inc. Publishing as Prentice Hall

■ Components of Decision Making

■ Decision Making without Probabilities

■ Decision Making with Probabilities

■ Decision Analysis with Additional Information

■ Utility

Chapter Topics

12-3 Copyright © 2013 Pearson Education, Inc. Publishing as Prentice Hall

Previous chapters used an assumption of certainty with regards to

problem parameters.

This chapter relaxes the certainty assumption

Two categories of decision situations:

Probabilities can be assigned to future occurrences

Probabilities cannot be assigned to future occurrences

Decision Analysis

Overview

12-4 Copyright © 2013 Pearson Education, Inc. Publishing as Prentice Hall

Table 12.1 Payoff table

■ A state of nature is an actual event that may occur in the future.

■ A payoff table is a means of organizing a decision situation,

presenting the payoffs from different decisions given the various

states of nature.

Decision Analysis

Components of Decision Making

12-5 Copyright © 2013 Pearson Education, Inc. Publishing as Prentice Hall

Decision Analysis

Decision Making Without Probabilities

Figure 12.1 Decision

situation with real estate

investment alternatives

12-6 Copyright © 2013 Pearson Education, Inc. Publishing as Prentice Hall

Decision-Making Criteria

maximax maximin minimax

minimax regret Hurwicz equal likelihood

Decision Analysis

Decision Making without Probabilities

Table 12.2 Payoff table for the real estate investments

Page 2: No Slide Title · 2 Copyright © 2013 Pearson Education, Inc. Publishing as Prentice Hall12-7 Table 12.3 Payoff table illustrating a maximax decision In the maximax criterion the

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12-7 Copyright © 2013 Pearson Education, Inc. Publishing as Prentice Hall

Table 12.3 Payoff table illustrating a maximax decision

In the maximax criterion the decision maker selects the decision

that will result in the maximum of maximum payoffs; an

optimistic criterion.

Decision Making without Probabilities

Maximax Criterion

12-8 Copyright © 2013 Pearson Education, Inc. Publishing as Prentice Hall

Table 12.4 Payoff table illustrating a maximin decision

In the maximin criterion the decision maker selects the decision

that will reflect the maximum of the minimum payoffs; a

pessimistic criterion.

Decision Making without Probabilities

Maximin Criterion

12-9 Copyright © 2013 Pearson Education, Inc. Publishing as Prentice Hall

Table 12.5 Regret table

Regret is the difference between the payoff from the best

decision and all other decision payoffs.

Example: under the Good Economic Conditions state of nature,

the best payoff is $100,000. The manager’s regret for choosing

the Warehouse alternative is $100,000-$30,000=$70,000

Decision Making without Probabilities

Minimax Regret Criterion

12-10 Copyright © 2013 Pearson Education, Inc. Publishing as Prentice Hall

Table 12.6 Regret table illustrating the minimax regret decision

The manager calculates regrets for all alternatives under each

state of nature. Then the manager identifies the maximum

regret for each alternative.

Finally, the manager attempts to avoid regret by selecting the

decision alternative that minimizes the maximum regret.

Decision Making without Probabilities

Minimax Regret Criterion

12-11 Copyright © 2013 Pearson Education, Inc. Publishing as Prentice Hall

The Hurwicz criterion is a compromise between the maximax

and maximin criteria.

A coefficient of optimism, , is a measure of the decision

maker’s optimism.

The Hurwicz criterion multiplies the best payoff by and the

worst payoff by 1- , for each decision, and the best result is

selected. Here, = 0.4.

Decision Making without Probabilities

Hurwicz Criterion

Decision Values

Apartment building $50,000(.4) + 30,000(.6) = 38,000

Office building $100,000(.4) - 40,000(.6) = 16,000

Warehouse $30,000(.4) + 10,000(.6) = 18,000

12-12 Copyright © 2013 Pearson Education, Inc. Publishing as Prentice Hall

The equal likelihood ( or Laplace) criterion multiplies the

decision payoff for each state of nature by an equal weight, thus

assuming that the states of nature are equally likely to occur.

Decision Making without Probabilities

Equal Likelihood Criterion

Decision Values

Apartment building $50,000(.5) + 30,000(.5) = 40,000

Office building $100,000(.5) - 40,000(.5) = 30,000

Warehouse $30,000(.5) + 10,000(.5) = 20,000

Page 3: No Slide Title · 2 Copyright © 2013 Pearson Education, Inc. Publishing as Prentice Hall12-7 Table 12.3 Payoff table illustrating a maximax decision In the maximax criterion the

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12-13 Copyright © 2013 Pearson Education, Inc. Publishing as Prentice Hall

■ A dominant decision is one that has a better payoff than another decision under each state of nature.

■ The appropriate criterion is dependent on the “risk” personality and philosophy of the decision maker.

Criterion Decision (Purchase)

Maximax Office building

Maximin Apartment building

Minimax regret Apartment building

Hurwicz Apartment building

Equal likelihood Apartment building

Decision Making without Probabilities

Summary of Criteria Results

12-14 Copyright © 2013 Pearson Education, Inc. Publishing as Prentice Hall

Exhibit 12.1

Decision Making without Probabilities

Solution with QM for Windows (1 of 3)

12-15 Copyright © 2013 Pearson Education, Inc. Publishing as Prentice Hall

Exhibit 12.2

Decision Making without Probabilities

Solution with QM for Windows (2 of 3)

Equal likelihood weight

12-16 Copyright © 2013 Pearson Education, Inc. Publishing as Prentice Hall

Exhibit 12.3

Decision Making without Probabilities

Solution with QM for Windows (3 of 3)

12-17 Copyright © 2013 Pearson Education, Inc. Publishing as Prentice Hall

Decision Making without Probabilities

Solution with Excel

Exhibit 12.4

=MIN(C7,D7)

=MAX(E7,E9)

=MAX(C18,D18)

=MAX(F7:F9)

=MAX(C7:C9)-C9

=C7*C25+D7*C26

=C7*0.5+D7*0.5

12-18 Copyright © 2013 Pearson Education, Inc. Publishing as Prentice Hall

Expected value is computed by multiplying each decision

outcome under each state of nature by the probability of its

occurrence.

EV(Apartment) = $50,000(.6) + 30,000(.4) = $42,000

EV(Office) = $100,000(.6) - 40,000(.4) = $44,000

EV(Warehouse) = $30,000(.6) + 10,000(.4) = $22,000

Table 12.7 Payoff table with probabilities for states of nature

Decision Making with Probabilities

Expected Value

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12-19 Copyright © 2013 Pearson Education, Inc. Publishing as Prentice Hall

■ The expected opportunity loss is the expected value of the regret for each decision.

■ The expected value and expected opportunity loss criterion result in the same decision.

EOL(Apartment) = $50,000(.6) + 0(.4) = 30,000 EOL(Office) = $0(.6) + 70,000(.4) = 28,000 EOL(Warehouse) = $70,000(.6) + 20,000(.4) = 50,000

Table 12.8 Regret table with probabilities for states of nature

Decision Making with Probabilities

Expected Opportunity Loss

12-20 Copyright © 2013 Pearson Education, Inc. Publishing as Prentice Hall

Exhibit 12.5

Expected Value Problems

Solution with QM for Windows

Expected values

12-21 Copyright © 2013 Pearson Education, Inc. Publishing as Prentice Hall

Exhibit 12.6

Expected Value Problems

Solution with Excel and Excel QM (1 of 2)

Expected value for

apartment building

12-22 Copyright © 2013 Pearson Education, Inc. Publishing as Prentice Hall

Expected Value Problems

Solution with Excel and Excel QM (2 of 2)

Exhibit 12.7

Click on “Add-Ins” to access

the “Excel QM” menu

12-23 Copyright © 2013 Pearson Education, Inc. Publishing as Prentice Hall

■ The expected value of perfect information (EVPI) is the

maximum amount a decision maker would pay for additional

information.

■ EVPI equals the expected value given perfect information

minus the expected value without perfect information.

■ EVPI equals the expected opportunity loss (EOL) for the best

decision.

Decision Making with Probabilities

Expected Value of Perfect Information

12-24 Copyright © 2013 Pearson Education, Inc. Publishing as Prentice Hall

Table 12.9 Payoff table with decisions, given perfect information

Decision Making with Probabilities

EVPI Example (1 of 2)

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12-25 Copyright © 2013 Pearson Education, Inc. Publishing as Prentice Hall

■ Decision with perfect information:

$100,000(.60) + 30,000(.40) = $72,000

■ Decision without perfect information:

EV(office) = $100,000(.60) - 40,000(.40) = $44,000

EVPI = $72,000 - 44,000 = $28,000

EOL(office) = $0(.60) + 70,000(.4) = $28,000

Decision Making with Probabilities

EVPI Example (2 of 2)

12-26 Copyright © 2013 Pearson Education, Inc. Publishing as Prentice Hall

Exhibit 12.8

Decision Making with Probabilities

EVPI with QM for Windows

The expected value, given

perfect information, in Cell F12

=MAX(E7:E9)

=F12-F11

12-27 Copyright © 2013 Pearson Education, Inc. Publishing as Prentice Hall

A decision tree is a diagram consisting of decision nodes

(represented as squares), probability nodes (circles), and

decision alternatives (branches).

Table 12.10 Payoff table for real estate investment example

Decision Making with Probabilities

Decision Trees (1 of 4)

12-28 Copyright © 2013 Pearson Education, Inc. Publishing as Prentice Hall

Figure 12.2 Decision tree for real estate investment example

Decision Making with Probabilities

Decision Trees (2 of 4)

12-29 Copyright © 2013 Pearson Education, Inc. Publishing as Prentice Hall

■ The expected value is computed at each probability node:

EV(node 2) = .60($50,000) + .40(30,000) = $42,000

EV(node 3) = .60($100,000) + .40(-40,000) = $44,000

EV(node 4) = .60($30,000) + .40(10,000) = $22,000

■ Branches with the greatest expected value are selected.

Decision Making with Probabilities

Decision Trees (3 of 4)

12-30 Copyright © 2013 Pearson Education, Inc. Publishing as Prentice Hall

Figure 12.3 Decision tree with expected value at probability nodes

Decision Making with Probabilities

Decision Trees (4 of 4)

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12-31 Copyright © 2013 Pearson Education, Inc. Publishing as Prentice Hall

Decision Making with Probabilities

Decision Trees with QM for Windows

Exhibit 12.9

Select node to add from

Number of branches

from node 1

Add branches from node

1 to 2, 3, and 4

12-32 Copyright © 2013 Pearson Education, Inc. Publishing as Prentice Hall

Decision Making with Probabilities

Decision Trees with Excel and TreePlan (1 of 4)

Exhibit 12.10

12-33 Copyright © 2013 Pearson Education, Inc. Publishing as Prentice Hall

Exhibit 12.11

Decision Making with Probabilities

Decision Trees with Excel and TreePlan (2 of 4)

To create another branch, click

“B5,” then the “Decision Tree”

menu, and select “Add Branch”

Invoke TreePlan from

the “Add Ins” menu

12-34 Copyright © 2013 Pearson Education, Inc. Publishing as Prentice Hall

Exhibit 12.12

Decision Making with Probabilities

Decision Trees with Excel and TreePlan (3 of 4)

Click on cell “F3,”

then “Decision Tree”

Select “Change to

Event Node” and add

two new branches

12-35 Copyright © 2013 Pearson Education, Inc. Publishing as Prentice Hall

Decision Making with Probabilities

Decision Trees with Excel and TreePlan (4 of 4)

Exhibit 12.13

Add numerical dollar and probability

values in these cells in column H

These cells contain decision tree

formulas; do not type in these

cells in columns E and I

12-36 Copyright © 2013 Pearson Education, Inc. Publishing as Prentice Hall

Exhibit 12.14

Sequential Decision Tree Analysis

Solution with QM for Windows

Cell A16 contains

the expected value

of $44,000

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12-37 Copyright © 2013 Pearson Education, Inc. Publishing as Prentice Hall

Decision Making with Probabilities

Sequential Decision Trees (1 of 4)

■ A sequential decision tree is used to illustrate a situation

requiring a series of decisions.

■ Used where a payoff table, limited to a single decision, cannot

be used.

■ The next slide shows the real estate investment example

modified to encompass a ten-year period in which several

decisions must be made.

12-38 Copyright © 2013 Pearson Education, Inc. Publishing as Prentice Hall

Figure 12.4 Sequential decision tree

Decision Making with Probabilities

Sequential Decision Trees (2 of 4)

12-39 Copyright © 2013 Pearson Education, Inc. Publishing as Prentice Hall

Decision Making with Probabilities

Sequential Decision Trees (3 of 4)

■ Expected value of apartment building is:

$1,290,000-800,000 = $490,000

■ Expected value if land is purchased is:

$1,360,000-200,000 = $1,160,000

■ The decision is to purchase land; it has the highest net expected

value of $1,160,000.

12-40 Copyright © 2013 Pearson Education, Inc. Publishing as Prentice Hall

Figure 12.5 Sequential decision tree with nodal expected values

Decision Making with Probabilities

Sequential Decision Trees (4 of 4)

12-41 Copyright © 2013 Pearson Education, Inc. Publishing as Prentice Hall Exhibit 12.15

Sequential Decision Tree Analysis

Solution with Excel QM

12-42 Copyright © 2013 Pearson Education, Inc. Publishing as Prentice Hall Exhibit 12.16

Sequential Decision Tree Analysis

Solution with TreePlan

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12-43 Copyright © 2013 Pearson Education, Inc. Publishing as Prentice Hall

■ Bayesian analysis uses additional information to alter the marginal probability of the occurrence of an event.

■ In the real estate investment example, using the expected value criterion, the best decision was to purchase the office building with an expected value of $444,000, and EVPI of $28,000.

Table 12.11 Payoff table for real estate investment

Decision Analysis with Additional Information

Bayesian Analysis (1 of 3)

12-44 Copyright © 2013 Pearson Education, Inc. Publishing as Prentice Hall

■ A conditional probability is the probability that an event will

occur given that another event has already occurred.

■ An economic analyst provides additional information for the

real estate investment decision, forming conditional

probabilities:

g = good economic conditions

p = poor economic conditions

P = positive economic report

N = negative economic report

P(Pg) = .80 P(NG) = .20

P(Pp) = .10 P(Np) = .90

Decision Analysis with Additional Information

Bayesian Analysis (2 of 3)

12-45 Copyright © 2013 Pearson Education, Inc. Publishing as Prentice Hall

■ A posterior probability is the altered marginal probability of an

event based on additional information.

■ Prior probabilities for good or poor economic conditions in the

real estate decision:

P(g) = .60; P(p) = .40

■ Posterior probabilities by Bayes’ rule:

(gP) = P(PG)P(g)/[P(Pg)P(g) + P(Pp)P(p)]

= (.80)(.60)/[(.80)(.60) + (.10)(.40)] = .923

■ Posterior (revised) probabilities for decision:

P(gN) = .250 P(pP) = .077 P(pN) = .750

Decision Analysis with Additional Information

Bayesian Analysis (3 of 3)

12-46 Copyright © 2013 Pearson Education, Inc. Publishing as Prentice Hall

Decision Analysis with Additional Information

Decision Trees with Posterior Probabilities (1 of 4)

Decision trees with posterior probabilities differ from earlier

versions in that:

■ Two new branches at the beginning of the tree represent

report outcomes.

■ Probabilities of each state of nature are posterior

probabilities from Bayes’ rule.

12-47 Copyright © 2013 Pearson Education, Inc. Publishing as Prentice Hall

Figure 12.6 Decision tree with posterior probabilities

Decision Analysis with Additional Information

Decision Trees with Posterior Probabilities (2 of 4)

12-48 Copyright © 2013 Pearson Education, Inc. Publishing as Prentice Hall

Decision Analysis with Additional Information

Decision Trees with Posterior Probabilities (3 of 4)

EV (apartment building) = $50,000(.923) + 30,000(.077)

= $48,460

EV (strategy) = $89,220(.52) + 35,000(.48) = $63,194

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12-49 Copyright © 2013 Pearson Education, Inc. Publishing as Prentice Hall

Figure 12.7 Decision tree analysis for real estate investment

Decision Analysis with Additional Information

Decision Trees with Posterior Probabilities (4 of 4)

12-50 Copyright © 2013 Pearson Education, Inc. Publishing as Prentice Hall

Table 12.12 Computation of posterior probabilities

Decision Analysis with Additional Information

Computing Posterior Probabilities with Tables

12-51 Copyright © 2013 Pearson Education, Inc. Publishing as Prentice Hall

Decision Analysis with Additional Information

Computing Posterior Probabilities with Excel

Exhibit 12.17

12-52 Copyright © 2013 Pearson Education, Inc. Publishing as Prentice Hall

■ The expected value of sample information (EVSI) is the

difference between the expected value with and without

information:

For example problem, EVSI = $63,194 - 44,000 = $19,194

■ The efficiency of sample information is the ratio of the

expected value of sample information to the expected value of

perfect information:

efficiency = EVSI /EVPI = $19,194/ 28,000 = .68

Decision Analysis with Additional Information

Expected Value of Sample Information

12-53 Copyright © 2013 Pearson Education, Inc. Publishing as Prentice Hall

Table 12.13 Payoff table for auto insurance example

Decision Analysis with Additional Information

Utility (1 of 2)

12-54 Copyright © 2013 Pearson Education, Inc. Publishing as Prentice Hall

Expected Cost (insurance) = .992($500) + .008(500) = $500

Expected Cost (no insurance) = .992($0) + .008(10,000) = $80

The decision should be do not purchase insurance, but people

almost always do purchase insurance.

■ Utility is a measure of personal satisfaction derived from money.

■ Utiles are units of subjective measures of utility.

■ Risk averters forgo a high expected value to avoid a low-

probability disaster.

■ Risk takers take a chance for a bonanza on a very low-

probability event in lieu of a sure thing.

Decision Analysis with Additional Information

Utility (2 of 2)

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12-55 Copyright © 2013 Pearson Education, Inc. Publishing as Prentice Hall

States of Nature

Decision Good Foreign Competitive

Conditions Poor Foreign Competitive

Conditions

Expand Maintain Status Quo Sell now

$ 800,000 1,300,000 320,000

$ 500,000 -150,000 320,000

Decision Analysis

Example Problem Solution (1 of 9)

A corporate raider contemplates the future of a recent acquisition.

Three alternatives are being considered in two states of nature. The

payoff table is below.

12-56 Copyright © 2013 Pearson Education, Inc. Publishing as Prentice Hall

Decision Analysis

Example Problem Solution (2 of 9)

a. Determine the best decision without probabilities using the 5

criteria of the chapter.

b. Determine best decision with probabilities assuming .70

probability of good conditions, .30 of poor conditions. Use

expected value and expected opportunity loss criteria.

c. Compute expected value of perfect information.

d. Develop a decision tree with expected value at the nodes.

e. Given the following, P(Pg) = .70, P(Ng) = .30, P(Pp) = 20,

P(Np) = .80, determine posterior probabilities using Bayes’

rule.

f. Perform a decision tree analysis using the posterior probability

obtained in part e.

12-57 Copyright © 2013 Pearson Education, Inc. Publishing as Prentice Hall

Step 1 (part a): Determine decisions without probabilities.

Maximax Decision: Maintain status quo

Decisions Maximum Payoffs

Expand $800,000

Status quo 1,300,000 (maximum)

Sell 320,000

Maximin Decision: Expand

Decisions Minimum Payoffs

Expand $500,000 (maximum)

Status quo -150,000

Sell 320,000

Decision Analysis

Example Problem Solution (3 of 9)

12-58 Copyright © 2013 Pearson Education, Inc. Publishing as Prentice Hall

Minimax Regret Decision: Expand

Decisions Maximum Regrets

Expand $500,000 (minimum)

Status quo 650,000

Sell 980,000

Hurwicz ( = .3) Decision: Expand

Expand $800,000(.3) + 500,000(.7) = $590,000

Status quo $1,300,000(.3) - 150,000(.7) = $285,000

Sell $320,000(.3) + 320,000(.7) = $320,000

Decision Analysis

Example Problem Solution (4 of 9)

12-59 Copyright © 2013 Pearson Education, Inc. Publishing as Prentice Hall

Equal Likelihood Decision: Expand

Expand $800,000(.5) + 500,000(.5) = $650,000

Status quo $1,300,000(.5) - 150,000(.5) = $575,000

Sell $320,000(.5) + 320,000(.5) = $320,000

Step 2 (part b): Determine Decisions with EV and EOL.

Expected value decision: Maintain status quo

Expand $800,000(.7) + 500,000(.3) = $710,000

Status quo $1,300,000(.7) - 150,000(.3) = $865,000

Sell $320,000(.7) + 320,000(.3) = $320,000

Decision Analysis

Example Problem Solution (5 of 9)

12-60 Copyright © 2013 Pearson Education, Inc. Publishing as Prentice Hall

Expected opportunity loss decision: Maintain status quo

Expand $500,000(.7) + 0(.3) = $350,000

Status quo 0(.7) + 650,000(.3) = $195,000

Sell $980,000(.7) + 180,000(.3) = $740,000

Step 3 (part c): Compute EVPI.

EV given perfect information =

1,300,000(.7) + 500,000(.3) = $1,060,000

EV without perfect information =

$1,300,000(.7) - 150,000(.3) = $865,000

EVPI = $1,060,000 - 865,000 = $195,000

Decision Analysis

Example Problem Solution (6 of 9)

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12-61 Copyright © 2013 Pearson Education, Inc. Publishing as Prentice Hall

Step 4 (part d): Develop a decision tree.

Decision Analysis

Example Problem Solution (7 of 9)

12-62 Copyright © 2013 Pearson Education, Inc. Publishing as Prentice Hall

Step 5 (part e): Determine posterior probabilities.

P(gP) = P(Pg)P(g)/[P(Pg)P(g) + P(Pp)P(p)]

= (.70)(.70)/[(.70)(.70) + (.20)(.30)] = .891

P(pP) = .109

P(gN) = P(Ng)P(g)/[P(Ng)P(g) + P(Np)P(p)]

= (.30)(.70)/[(.30)(.70) + (.80)(.30)] = .467

P(pN) = .533

Decision Analysis

Example Problem Solution (8 of 9)

12-63 Copyright © 2013 Pearson Education, Inc. Publishing as Prentice Hall

Step 6 (part f): Decision tree analysis.

Decision Analysis

Example Problem Solution (9 of 9)

12-64 Copyright © 2013 Pearson Education, Inc. Publishing as Prentice Hall

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