4. Always been popular. It was selling around 200,000 issues a
week in 1952
5. Created the first UK singles chart- wanted to be a unique
magazine
6. In 1970's NME changed there style to fit the punk era to
keep the readers. This shows how important a desired target
audience is and to think about what they want.
New and unsigned bands tried to get tapes and recommendations
into NME from knowing they had the biggest circulation
7. 1990's first launch of the of the virtual magazine version
supplied on-line. It held all the information from the music press.
After the success of this, it was redeveloped in 2005.
8. Style and Layout The current circulation of NME is 58,284.
NME currently cost 2.20 weekly (However there is an option of a
years subscription). It consists of many A3 pages with a glossy
print on the front cover.1950's 2010 The more modern covers and new
style NME have adapted their product into is much more bright,
glossy and enticing. The convention you would see with there modern
styles consists of one main image at the center of the magazine and
then smaller images and headlines surrounding the image. The main
graphology is usually of a popular artist that can relate and
attract the readers. This is why audience reception to the magazine
is important to have a specific target audience. This is so they
willrecognisethe band and want to develop their enthusiasm for
their music.
9. Content and Approach- Why choose the contentThe main content
of NME is based around mainstream. It is an attractive magazine
that focuses on contemporary music and bands Lots of the articles
and reviews are from newcomers, low key cheap gigs and music charts
with there promise to be first on music news. I feel these work for
the audience as it keeps in new, alternative music and also low
budgeted and local.NME are also successful at festival issues with
the truth for the readers and also information on bands that have
alarge fan base with information as to when there new stuff is
coming out. I also realized the approach NME take is particularly
colloquial making is less formal and more of a conversation to
their readers.Here is an example article and why Ithink its fitting
to there audience Abbreviations Easier to read and more informalDid
you know? Question, more direct to their audience and also funny
facts that fans might not know about the band Unique
conventionLarge image- if flicking through easy to identify what
band is being featured.This is a short induction to the band and
interview content. Very colloquial and about interesting stories
rather than typical interviews
10. More contextReviews tend to involve gigs, new bands, cds
etc anything there target audience might want to hear about In NME
to add to there unique intention, they include input from Artists
with random questions where they can chat as themselves and answer
short questionnaires instead of structured interviews From the bold
headings the reader already knows what NME think will attract them-
anything that will involve them!Offers to save there readers money-
more frequent consumers Within NME they include a section for
readers to send in letters and reviews again making them feel more
involved in the making of NME.
