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: -resented By: -resented To

shok Kumar

arun Jaiswal i ve et Sr iv ast ava

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What is retailing ?

The term Retailing refers to any activity that involves asale to an individual customer.

Retailing is the interface between the producer and

the individual consumer buying for personal consumption.

Retail

Organized Un Organized

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Big bazaaro Big Bazaar founded by the Mr. Kishor Biyani

o They were opening the first store in (Gariahat)Kolkata in august 1997

o It was housed in a building that was about to be converted into a

marriage hall

o The first big bazaar in Mumbai came up at high street phoenix in 2002.

o There used to be a textile mill at that location.

o Second outlet in Kolkata is located within a residential compound called

Hiland park

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Big bazaarMission & Vision

o Future Group shall deliver Everything, Everywhere, Everytime for Every Indian Consumer in the most profitablemanner

o

o We share the Vision & believe that:-

o We Provides Best Products at the Best Prices.o Classless destination.o Attracts a few thousand customers per day

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Consumer segmentationo The large and growing young working population is a preferre

customer segment.o Big Bazaar specifically targets working women and home makers who

are the primary decision makers.v

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Punch line of big bazaaro Is se sasta aur achha kahi nahi

o Sabse sasta din or maha saving day.

o Maha sasta din (26 th Jan Republic day).

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Promotion Activity

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Merchandise mix

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Apparels Food Chill station

Denim & t-shirts Staples Soft drinks

Formal wear Ready to eat Packaged juices

Casual wear Ready to cook Milk items

Party wear International food Frozen foods

Sarees Spices Ice creams

Night wear Tea and coffees

undergarments

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Farm products Electonicbazaar

Furniturebazaar

personalcare

fruits Tv sets Living room Shampoos

egetables Washingmachine

Bedrooms Soaps

Dairyproducts

Refrigerator Kitchen Creams

Imported fruitsMicro waves Dining rooms Homecleaners

Laptops Paintings Deodrants

A.C. Detergents

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Child cares &toysFashion and jewellery

Others services

Kids wear Beauty care Bakery

Toy bazaar Foot wear bazaar Mr.right

Stationary Star parivar Tulsi

Child care

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Analysis

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Components AnalysisRivalry among the competitor Reliance Retail, Aditya Birla Group , Vishal

Retails, Bharti and Walmart, etc

Threat of entrants FDI policy not favorable for international players.Domestic conglomerates looking to startretail chains.

Bargaining power of supplier The bargaining power of suppliers variesdepending upon the target segment.The unorganised sector has a dominant

position.There are few players who have a slightedge over others on account of beingestablished players and enjoying branddistinction.Bargaining power of buyers Consumers are price sensitive..Availability of more choice.

Threat of substitutes Unorganized retail

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People Well trained staff;Appearance;Empowered individual;Encouraged to think out of box; &

Example- Ved Prakash Araya (Chief Operating)officer, Sanjib Agrawal(Head Marketing)

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Physical Evidence

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Physical Evidence

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Physical Evidence

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Physical Evidence

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Process

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Recommendations

o Retailing through Internet & web based technologies.o

o Customer Care Centre to guide and counsel about customer loyalty program.o

o Stress Buster Exercises must be organized during evenings in sessions asemployees have to stand all throughout the day.

o

o Added on facilities like Home Delivery and to an extent credit it plays animportant role in Customer Acquisition and retention programs.

o

o

o Future-o Should he slow down?o Should he let the momentum propel him forward?

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THE STRATEGY BEHIND BIGBAZAAR

Saving is the key to Indian middle classconsumer.

The concept of Bazaar ; as the store offerslarge mix of products at discounted price,the name Big Bazaar was finalized