Japan - Culture

Nissan Motor Co Ltd

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http://www.nissan-global.com/EN/OURBRANDS/What are your organizations main product offerings?Culture

What are the key characteristics of your organizational culture? Key Mindsets:Key Actions:Cross-Cultural, Cross-FunctionalMotivateTransparentCommit & TargetLearnerPerformFrugalMeasureCompetitiveChallenge

What are our organizations core competencies and their relationship to your mission? Technology: With the new introduction of the EV LEAF vehicle Engineering: Winning the World Car of the Year award for our GT-RVisionMissionAlliance with Renault: Gives Nissan strong buying power and synergies that most other auto companies do not have. WorkforceWhat is our workforce profile? 175,766 employees as of March 31,2009

What are our workforce or employee groups and segments?Nissans workforce is split up into many different groups: Manufacturing, Sales & Marketing, Finance, Legal, Regional, and the Dealer Networks. Nissan has locations all over the world: Americas, Europe, Asia, and the Middle East.

What are the key factors that motivate them to engage in accomplishing your mission? Nissan works hard to build a learning-oriented corporate culture, enhance management quality, supports self-initiated career development, create safe and worry-free workplace, and supports the promotion of diversity.

What are the organizations workforce and job diversity? Nissan believes strongly in the fact that they will be a stronger and more competitive company through diversity. See the diagram that shows all of the factors that effect diversity.

What are the differences in these requirements and expectations among market segments, customer groups and stakeholder groups?

Capital Market Stakeholders-the Shareholders and Banks providing capital to Nissan expect to maximize the return on invested capital and minimize risk.

Product Market Stakeholders-Our customers, suppliers, host communities and unions depend on the quality and competitiveness of our products. Our suppliers expect to obtain a fair price for the parts and services they provide. Our customers expect reliable products at affordable prices. Our host communities and unions expect Nissan to be a responsible corporate citizen through providing fair paying jobs and support of communities that they work in.

Organizational Stakeholders-the employees of our company expect job security, training, a positive working environment and an overall fair compensation package.Market Stakeholders

Organizational StakeholdersExecutive LeadershipNissan/Renault Alliance(Nissan 2009 Annual Report)5

http://www.nissan-global.com/EN/DESIGN/

http://www.nissan-global.com/EN/QUALITY/

http://www.nissan-global.com/EN/TECHNOLOGY/Global Brand Image6

What are your key types of suppliers, partners, and collaborators for the US Customer?Raw Material Suppliers, Tier 1 or Tier 2 Parts Suppliers, Ship, Rail or Truck Logistics Suppliers and Nissan, Infiniti and Forklift Dealer NetworksNorth American Supply ChainNorth AmericanAutomotiveFrame PlantRaw MaterialSuppliersTier 2 PartsSuppliersTier 1 Parts SuppliersNorth American Supply BaseJapan/Global Supply BaseRaw MaterialSuppliersTier 2 PartsSuppliersTier 1 Parts SuppliersJapanese AutomotiveFrame PlantOEM Parts Supply Logistics Vehicle Production Distribution to the Customer

IndependentDealers

http://www.nissanusa.com/sav/index.html

http://www.infinitiusa.com/vehicles.html

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What role do these suppliers, partners and collaborators play in your work systems and the production and delivery of your key products and customer support services?

Nissans Global Supply Chain Management System is an integrated, interdependent system that gains its competitiveness from its collaborative responsiveness and systematic execution of delivery of products and services worldwide. Any significant disruption to a Raw Material Supplier, Tier 1 or Tier 2 Parts Supplier, Ship, Rail or Truck Logistics Supplier or the Dealer Network can result in delays in the delivery of product to the end customer.

Global Supply Chain Strategy

Nissan 2009 Annual ReportMessage from the CROA Streamlined Recovery in Preparationfor Greater Growth (P12-13)

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Major facilities and technologies

Facilities: Nissans global operations include 26 production and assembly facilities and 15 Design and R&D centers. Click on the map to learn more.Technologies: Nissans core values encompass four strategic technology fields the environment, safety, life on board and dynamic performance. Click on the diagram above for a full description of Nissans orchard approach to technology development and the Lithium Ion battery to learn more about environmental technologies.

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Major facilities, technologies & equipment

Nissan Global Headquarters in YokohamaFrom Wikimedia.orgNissan Americas Headquarters in Franklin, TNFrom Motortrend.com

Note the similarity in design features of the two headquarters buildings. The window louvers, common to both, control light and improve energy efficiency. Nissan is committed to a symbiosis of people, vehicles and nature as evidenced by its commitment to green buildings and manufacturing. Click on the pictures, as well as the Nissan Green Program and Energy Star symbols to learn more.Nissans global headquarters recently moved to Yokohama City, Japan following the relocation of the North American headquarters to Franklin, TN. In conjunction with the move to Franklin, the North American headquarters became Nissan Americas headquarters for North America, Mexico, Latin America and the Caribbean. Nissan also has regional headquarters in Europe and the Middle East.10

Regulatory EnvironmentThe auto industry is subject to significant regulations worldwide. These regulations deal with manufacturing safety and quality, financial reporting and social concerns including emissions, fuel economy, noise levels and safety. Nissan seeks to comply with all applicable regulations. Sustainability:As part of its commitment to stakeholders, Nissan issues a Sustainability Report annually. This report details the companys commitment to sustainable development among other initiatives. Click here to access the Sustainability Report 2009. UN Global Compact:Nissan has participated in the United Nations Global Compact since 2004. The Compact strives to support standards for human rights, labor, the environment and anti-corruption. Click on the symbol for additional information about the UN Global Compact.

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Organizational Structure & Governance

Nissan is led by President and Chairman Carlos Ghosn. Mr. Ghosn and the Board of Directors are directly responsible for Nissans corporate governance. Nissan maintains a compliance committee in each region reporting directly to the global operating committee, which reports directly to the board. Nissan maintains a Global Code of Conduct and provides training to ensure that its employees maintain the highest ethical standards. The chart below illustrates Nissans compliance structure and summarizes the Global Code of Conduct.

Click on the photo above for a brief biography of Mr. Ghosn12

Organizational Structure & GovernanceA key component to Nissans corporate governance is maintaining trust through transparency. In this effort, Nissan uses the principals of the Nissan Way in developing: a distinctive corporate culture, the individual and internal control and compliance systems. The chart below outlines Nissans corporate governance system.

Click the diagram above to access the corporate governance section of Sustainability Report 2009

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Stakeholders

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ReferencesCarlos Ghosn bio - http://www.notablebiographies.com/supp/Supplement-Fl-Ka/Ghosn-Carlos.html

Japanese auto industry regulatory environment - http://www.jama.org/about/industry9.htm

Nissan global information - http://www.nissan-global.com/EN/index.html and http://www.nissanusa.com/

Photo of Nissan Global Headquarters - http://commons.wikimedia.org/wiki/Category:Nissan_Global_Headquarters

Photo of Nissan Americas Headquarters - http://wot.motortrend.com/6596535/green/nissan-americas-building-gets-energy-star-award/index.html

United Nations Global Compact - http://www.unglobalcompact.org/

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