Nissan in North America

Nissan in North America Visual Identity System Design Standards

Section 4.16Dealer ApplicationsContents:

4.16 Introduction

4.16.1 Overview -- Core and Sub-core Elements for Dealer Applications

4.16.2 The Nissan Brand Symbol and Wordmark

4.16.3 Incorrect Use of the Brand Symbol

4.16.4 Incorrect Use of the Wordmark

4.16.5 Nissan Branding and Dealer Branding

4.16.6 Nissan Colors and Red Accent Line

4.16.6a Nissan Colors -- Use and Misuse

4.16.7 Nissan Typography

4.16.8 Modular System

4.16.9 Stationery -- Letterhead

4.16.10 Stationery -- Business Cards

4.16.11 Stationery -- Envelopes

4.16.12 Stationery -- Forms

4.16.13 Nissan Brand with Model Lines -- Overview

4.16.13a Nissan Brand with Model Lines -- Model Linkage/Approved Lock-ups

4.16.14 Dealer Tagline Usage

4.16.14a Dealer Advertising

4.16.14b Advertising Words and Phrases

4.16.14c Dealer Advertising -- Radio and Broadcast

4.16.15 Retail Signage and Facilities

4.16.16 Dealer Uniforms

4.16.17 Vehicles

4.16.18 Websites

4.16.19 Trademark Policy

The Nissan brand revival is well underway -- bold new products, new retail environment design, compelling advertising combined with an expansion of our manufacturing presence in North America, all illustrate a renewed commitment to our brand image.

The importance of Visual Identity to a strong Nissan brand cannot be understated. Nissan’s Visual Identity reflects the company’s values and personality and includes such elements as the new Brand Symbol, Wordmark, typography, as well as the style and tone used to represent the Nissan brand. It also encompasses the policies by which we can use these elements and how to correctly apply them.

Dealer compliance with the Nissan Visual Identity standards is a crucial element in defining the Nissan brand and bringing it to life.

Remember that all Dealer applications are touchpoints for the Nissan brand, from the business card that is handed out, to advertisements in the local paper.

How does this effect Nissan Dealers?A strong Nissan Brand Identity will help strengthen the brand, establish consistency and will contribute to improved sales and prices customers are willing to pay for Nissan products and services. This will result in greater owner loyalty and increased profitability.

Please be sure that you and your management team take the time to become familiar with this information. These Standards will be your guide to effectively managing Nissan’s VI throughout your dealership operations (i.e. advertising, stationery, forms, etc.)

As a simple overview, Dealer materials should:

– Reflect the synergistic level of required “co-branding” between the Dealer brand and the Nissan brand

– Use the same general principles and basics of Brand Symbol and Wordmark usage, color and typography

– Establish flexibility by allowing for individual Dealer “brand" equity while leveraging the strength and consistency of the Nissan Brand and Visual Identities

How Does This Apply to Advertising?The "Bold and Thoughtful" personality of the Nissan brand should be reflected in every Nissan dealer ad. Every Nissan ad can be "tested" against this image through some basic questions like these:

– "Does the ad reflect a bold and thoughtful car brand?"

– "Do the images of the Nissan products - and of the dealership - included in an ad appear bold and thoughtful, or merely 'common'?"

– "Does the ad reflect a brand that is differentiated from the competition,or does it look like every other ad in the paper?"

– "Do the elements in the ad contribute to a consumer perception that Nissan is bold and thoughtful in the way it treats potential buyers?"

These kinds of simple "tests" can be an effective tool for making Nissan dealer advertising more effective.

Nissan’s Visual Identity is reflected in almost every medium, from advertising to stationery to retail facilities. For this reason, it is critical we work together to create consistency in the way Nissan’s VI is applied across all of these different areas. A collective effort to consistently reflect the Nissan brand in all that we do is integral to our goal of building a powerful Nissan brand.

IMPORTANT NOTE: Nissan Visual Identity Standards play a key role in making Nissan and Nissan dealer advertising and marketing more consistent and powerful. Compliance with the applicable Nissan Visual Identity Standards is a core requirement for the Nissan Dealer Advertising Reimbursement Program (NDARP).

For NDARP rules, requirements, and assistance please contact them at 1-888-267-6066 or [email protected].

IntroductionNissan in North America 4.16Dealer Applications

“Bold and Thoughtful”

Sets own standardsMaximizes life

Fusion of superior technology and design for human benefitSuperior agility and responsiveness

Imaginatively designed with me in mindEvokes a passionate total car experience

Personality

Values

Functions

Rewards

The Nissan Brand Pyramid

2-DCompany StationeryAdvertisingBrochures POSInternetCorporate AffairsDirect MarketingTraining MaterialsGeneral Corporate LiteratureInternal Communications

3-D ProductsRetail MerchandiseDealer MerchandiseWorkshop ConsumablesWorkwearBusiness WearParts Vans & TrucksDealer Facilities & SignageCorporate Facilities

TonalityCustomer Contact StrategyInternal CommunicationsIntranet (Internal)Extranet (Dealer)Central Service Functions (Switchboard)Internal Marketing

ExperiencesAuto ShowsVehicle LaunchesConferencesLocal EventsRewards & RecognitionIncentive TripsDealer Training EventsSponsorships

Visual Identity Applications

Nissan ColorsPrimary Secondary

Nissan Brand Symbol Wordmark (also known as Alternative Wordmark)

Brand Typography Modular Grid System Official Photography

Core Elements for Dealer Applications

abcdefghijklmno ABCDEFGHIJKLM 1234567890 !?&,.

abcdefghijklmnopqrst ABCDEFGHIJKLMNOP1234567890 !?&,.

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXY 1234567890 !?&,.

In order to help Nissan dealers leverage the growing strength of the Nissan Brand, there are “core” and “sub-core” elements of the Nissan Visual Identity System that should be used across as many applications as possible. These are:

Core Elements for Dealer Applications– Nissan Brand Symbol -- the most important

of the core elements, representing the product emblem, which is the “face” of the Nissan brand

– Wordmark -- the alternative to the Nissan Brand Symbol (when strategic, production, or space issues dictate)

– Nissan Brand Colors -- consist of Nissan Red and a secondary color palette (see section 2.4 for color usage and details)

Sub-core ElementsSupplementing the core elements are the following:– Nissan Typography -- featuring the Nissan

AG family of typefaces, customized specifically for Nissan use

– Modular Grid System -- a flexible grid system that provides guidance for the size and placement of all visual elements in a layout

– Official Nissan Photography -- an expansive library of color and black and white photography of the Nissan model line is available on www.nissanartwork.com

Overview -- Core and Sub-core Elements for Dealer ApplicationsNissan in North America 4.16.1Dealer Applications

Sub-core Elements

The Nissan Brand Symbol and WordmarkNissan in North America 4.16.2Dealer Applications

The Nissan Brand SymbolThe Nissan Brand Symbol is the most important of the core elements. It is the “face” of the Nissan brand, and plays a central role in all applications of the Visual Identity System.

Always Use the Registration Mark (®) The registration mark (®) must accompany the Nissan Brand Symbol at all times whenbeing used in North America.

Background Colors - Brand SymbolThe Brand Symbol should appear on colors from the Nissan color palette. When using the Brand Symbol on a photographic image, ensure it is placed on a solid colored area with sufficient contrast.

Minimum Size - Brand SymbolThe Nissan Brand Symbol should never bereproduced at sizes smaller than 9/16"(14mm) wide.

Minimum Clear Space(Brand Symbol and Wordmark)Both the Nissan Brand Symbol and the Nissan Wordmark are most effective when surrounded by as much open space as possible. A minimum area of unobstructedclear space equal to the height of the letter“N” must surround the Brand Symbol and Wordmark in all applications.

The Nissan Wordmark (also known asAlternative Wordmark) The Wordmark should be used as an alternative to the Nissan Brand Symbol if strategic, production, or space issues dictate.– Wordmark in Nissan Red on a white

background is preferred

Minimum Size - WordmarkThe Wordmark should never be reproduced atsizes smaller than 5/8'' (16mm) wide.

Background Colors - WordmarkThe Wordmark should appear on a background color from the Nissan color palette, using the matrix illustrated on the left as a guide. Only apparel and merchandise applications may use non-Nissan colors for backgrounds.

Always use authorized electronic artwork, available from Nissanartwork.com.

Acceptable Background Colors for the Nissan Brand Symbol

Acceptable Color Combinations for the Nissan Wordmark and the Background it Appears On

PMS Cool Grey 4

White

Please note: Preferred color for the Wordmark is Nissan Red on a white background.

Acceptable: The Wordmark may be reversed out of a Nissan Red background only if strategic objectives would be served.

Background ColorWordmark Color

Nissan RedPMS 200

Black

White

PMS Cool Grey 4

PMS Cool Grey 8

PMS Cool Grey 11

PMSSilver 8420

White PMS Cool Grey 4

PMS Cool Grey 8

PMS Cool Grey 11

Black

PMSSilver 8420

5/8"(16mm)

Minimum Size

Minimum Size

Minimum Clear Space (Staging Area)

The Nissan Brand Symbol

The Nissan Wordmark

Minimum Clear Space (Staging Area)

X= the height of the “N” in “NISSAN”

X

X

XX

9/16"(14mm)

X

X

X

XX

PMS Cool Grey 8

Black

PMS Cool Grey 11

PMS Silver 8420

INCORRECT EXAMPLES: These examples illustrate incorrect use of the Nissan Brand Symbol.

Always use authorized electronic artwork, available on nissanartwork.com.

Please note that the principles stated here also apply to the 2-D Brand Symbol (see page 4.16.3).

Incorrect Use of the Brand SymbolNissan in North America 4.16.3Dealer Applications

DO NOT add the Dealer name to the Brand Symbol.

DO NOT enlarge the word NISSAN.

DO NOT alter or re-set the NISSAN lettering.

DO NOT omit the registration mark (®).

DO NOT rotate the Brand Symbol.

DO NOT distort the Brand Symbol in any way.

DO NOT create an outline version of the Brand Symbol.

DO NOT apply special effects to the Brand Symbol.

DO NOT alter the color of the Brand Symbol.

DO NOT use the Brand Symbol to create other logos

DO NOT alter the color of the NISSAN letters.

DO NOT place the Brand Symbol within a holding shape.

DO NOT fill in the Brand Symbol with a color other than the background.

DO NOT place the Brand Symbol on a Red background.

DO NOT place the Brand Symbol over places where the background color changes.

DO NOT place the Brand Symbol on a visually distracting background.

DO NOT place the Brand Symbol over text or patterns.

Do not alter the Brand Symbol in any way. Do not alter the Brand Symbol in any way. Do not alter the Brand Symbol in any way. Do not alter the Brand Symbol in any way. Do not alter the Brand Symbol in

DO NOT create a watermark version of the Brand Symbol.

DO NOT crop or cut off any part of the Brand Symbol.

DO NOT create a repeat (wallpaper) pattern using the Brand Symbol.

DO NOT combine the Brand Symbol with the Wordmark.

DO NOT combine the Brand Symbol and the Corporate Wordmark.

DO NOT combine the Brand Symbol and the Japanese Wordmark.

DO NOT combine the Brand Symbol with a vehicle logo (see exceptions for Xterra and Z only on page 4.16.14a).

DO NOT place the Brand Symbol within a holding shape.

NISSANANYTOWN

NA

M

E S U R

NA

ME

INCORRECT EXAMPLES: These examples illustrate incorrect use of the Nissan Wordmark.

Always use authorized electronic artwork, available on nissanartwork.com.

Incorrect Use of the WordmarkNissan in North America 4.16.4Dealer Applications

DO NOT alter or re-set the NISSAN lettering.

DO NOT create logos using the Wordmark, unless following lockup standards.

DO NOT distort the Wordmark in any way.

DO NOT display the Wordmark in an unauthorized color.

DO NOT create other words using the Wordmark

DO NOT use background colors that are not in the approved Nissan Color Palette. Only apparel and merchandise applications may use non-Nissan colors for backgrounds.

DO NOT rotate the Wordmark.

DO NOT create an outline version of the Wordmark.

DO NOT add a drop shadow to the Wordmark.

DO NOT create a vertical (stacked) version of the Wordmark.

DO NOT place the Wordmark within a holding shape that may be interpreted as part of the logo.

DO NOT create a watermark version of the Wordmark.

DO NOT place the Wordmark on a visually distracting background.

DO NOT place the Wordmark over text or patterns.

Do not alter the Alternative Wordmark in any way. Do not alter the Alternative Wordmark in any way. Do not alter the Alternative Wordmark in any way. Do not alter the Alternative Wordmark in any way. Do

DO NOT combine the Brand Symbol with the Wordmark.

DO NOT combine the Wordmark with a vehicle logo (see exceptions for Xterra and Z only on page 4.16.14a).

DO NOT create a repeat (wallpaper) pattern using the Wordmark.

DO NOT add elements to the Wordmark

Anytown

DO NOT create lock-ups other than that specified in the Standards.

Anytown

The diagram to the left illustrates, within the Nissan Brand Architecture, the relationship between Dealers and the Nissan brand. The Dealer’s name is linked to the Nissan brand as shown in the illustration to the left. It is crucial that the linkage between the Nissan brand and the Dealer name be applied in a consistent way.

Using the Nissan Brand Symbol or Wordmark with Dealer’s name or logotypeIt is acceptable to use either the Nissan Brand Symbol or Wordmark when applying the Nissan Visual Identity to Dealer applications.

Acceptable Uses Use Nissan Brand Symbol or Wordmark, with the Dealer’s name set in Nissan AG, Verdana or similar font (e.g. Arial).– Creates synergy across all Nissan and

Dealer identity applications– Simple and easy to manage– Inherent flexibility in the system

Use the Nissan Brand Symbol or Wordmark, with the Dealer’s own logotype and/or color. – Dealers can retain some individuality– Simple and easy to manage– Inherent flexibility in the system

Nissan Branding and Dealer BrandingNissan in North America 4.16.5Dealer Applications

Nissan in North America Brand Architecture

Models: Maxima, Xterra, Z

Dealerships Dealerships

Models: G35, I35, Q45

Nissan and Dealer Branding - ACCEPTABLE USES

X = the height of the “N” in “NISSAN”

Use Nissan AG Bold in any of the approved colors except blue. Verdana or similar font (e.g. Arial) is also acceptable.

Dealer name using Nissan AG with Brand Symbol. Dealer name using Dealer Logo Type with Brand Symbol.

Dealer name using Nissan AG with Brand Symbol. Dealer name using Dealer Logo Type with Brand Symbol.

1.5X

2X2X

2XANYTOWN1.5X

2X2X

2X

Dealer name using Nissan AG with Wordmark. Dealer name using Dealer Logo Type with Wordmark.

ANYTOWNX

X

X

center

X

X

X

center

Dealer name using Nissan AG with Wordmark. Dealer name using Dealer Logo Type with Wordmark.

X ANYTOWN X X X

2X2XcenterANYTOWN 2X2Xcenter

Brand Symbol with Dealer name using Nissan AG. Brand Symbol with Dealer name using Dealer Logo Type.

ANYTOWN1.5X

2X2X

2X

center center

1.5X

2X

2X

Brand Symbol with Dealer name using Nissan AG. Brand Symbol with Dealer name using Dealer Logo Type.

2X2Xof ANYTOWN2X2X

XXXof ANYTOWNX

Wordmark with Dealer name using Nissan AG. Wordmark with Dealer name using Dealer Logo Type.

Dealer Logo Type Uses

Nissan Branding and Dealer BrandingNissan in North America 4.16.5aDealer Applications

Nissan and Dealer Branding - ACCEPTABLE USES CONTINUED


X ANYTOWN X 2X

Not sufficient space between Wordmark and Brand Symbol.

1.5X

2X2X

2X

center

of ANYTOWN1.5X

2X2X

2X

center

Brand Symbol with Dealer name using Nissan AG. Brand Symbol with Dealer name using Dealer Logo Type

X

X

X

center

of ANYTOWN

X

X

X

center

Wordmark with Dealer name using Nissan AG. Wordmark with Dealer name using Dealer Logo Type.

X ANYTOWNANYTOWN X

ANYTOWNX X NISSAN

Dealer name and “NISSAN” using Nissan AG in gray.

Dealer name and “NISSAN” using Verdana.

X X

X X NISSAN

Dealer name using Dealer Logo Type and “NISSAN” using Nissan AG in black.

Dealer name using Dealer Logo Type and “NISSAN” using Verdana.

Cannot use Dealer Logo Type for “NISSAN”.

Cannot use unacceptable font for “NISSAN”.

X X NISSANNISSAN

ANYTOWNX X Length of “NISSAN”

Dealer name using Nissan AG with Wordmark and Brand Symbol. Uses sufficient space between Wordmark and

Nissan and Dealer Branding - UNACCEPTABLE USES

Acceptable ColorsUse Nissan AG, Verdana or similar font (e.g. Arial) in any of the approved colors except blue. The approved colors are:

- PMS 200 Red- White- PMS Cool Grey 4- PMS Cool Grey 8- PMS Cool Grey 11- Black- PMS Silver 8420

For additional infomation, see 4.16.2.

Acceptable SpacingIf both the Wordmark and Brand Symbol are used, there must be sufficient space between the Wordmark and Brand Symbol.

Unacceptable UsesDo not use insufficient space between Wordmark and Brand Symbol. Do not use Dealer Logo Type or any unacceptable font or color for “NISSAN”.

NISSANNISSAN NISSANNISSAN

X X

Cannot use unacceptable color.

NISSANNISSANANYTOWN

X X


NISSANNISSANANYTOWN X X


NISSANNISSANANYTOWN

Nissan Colors and Red Accent LineNissan in North America 4.16.6Dealer Applications

The Nissan Color Palette consists of a primary color (Nissan Red) and a secondary color palette.

Nissan RedThe primary color is Nissan Red, a color symbolic of Nissan’s brand power. Red is used as the preferred display color for the Wordmark and as an accent color.

Use of Nissan Red should be limited to achieve maximum effectiveness.

Secondary Color PaletteThe secondary colors shown here play an important role in the Nissan Visual Identity System, as background colors, as display colors for the Wordmark (except Blue), and across all application items. Consistent use of these colors will help in building a distinctive Nissan Brand Identity.

Red Accent Line SystemThe Red Accent Line System provides an effective means to apply Nissan Red as a visual accent on Nissan applications. The Red accent line may be used to highlight important information, key sales messages, or branded areas.

Whenever practical, base the thickness of the accent line on the thickness of the “I” (in the “NISSAN” lettering) within the Brand Symbol or Wordmark. Use the preferred thicknesses shown to the left and avoid using thicknesses that exceed 1.5 “I.”

Please note: Red accent lines used within a comprehensive set of materials (i.e. stationery) should maintain a consistent thickness throughout the set.

Position the Red accent lines with relation to the module grid lines, keeping in mind the following: – Red accent lines should be situated to highlight an important element within the layout– Align the Red accent lines with other

graphic elements (i.e., branding, typography, image, etc.) for a visually integrated layout

Red accent lines should always appear in Nissan Red, and never in any other color.

Nissan Color Palette for off-line (Print) applications

Primary Color

NVR-01

Nissan RedPANTONE®: 200CMYK Coated: C5 M100 Y80 K15CMYK Uncoated: C0 M100 Y80 K15

Nissan Color Palette for on-line (Digital) applications

Nissan RedRGB: R199 G20 B68HEX #C71444

Secondary Color Palette

WhiteRGB: R255 G255 B255HEX #FFFFFF

Gray 1RGB: R235 G235 B235HEX #EBEBEB

Gray 2RGB: R208 G208 B208HEX #D0D0D0

Gray 3RGB: R189 G189 B189HEX #BDBDBD

Gray 4RGB: R153 G153 B153HEX #999999

Gray 5RGB: R102 G102 B102HEX #666666

BlackRGB: R0 G0 B0HEX #000000

BlueRGB: R19 G0 B106HEX #13006A

Red Accent Line System

I = the thickness of the “I” in “NISSAN”

I = the thickness of the “I” in “NISSAN”

Preferred Thicknesses:

1 “I”

1.5 “I”

.5 “I”

.25 “I”

Secondary Color Palette

NVW-01

WhitePANTONE®*: (not applicable)CMYK Coated: C0 M0 Y0 K0CMYK Uncoated: C0 M0 Y0 K0 NVB-01

BlackPANTONE®*: BlackCMYK Coated: C0 M0 Y0 K100CMYK Uncoated: C0 M0 Y0 K100

NVG-01

Light GrayPANTONE®*: Cool Gray 4CMYK Coated: C0 M0 Y0 K25CMYK Uncoated: C0 M0 Y0 K25 NVG-02

Medium GrayPANTONE®*: Cool Gray 8CMYK Coated: C0 M0 Y0 K50CMYK Uncoated: C0 M0 Y0 K50

NVG-03

Dark GrayPANTONE®*: Cool Gray 11CMYK Coated: C0 M0 Y0 K75CMYK Uncoated: C0 M0 Y0 K65 NVS-01

SilverPANTONE®*: 8420CMYK Coated: (not applicable)CMYK Uncoated: (not applicable)

NVL-01

BluePANTONE®*: 2747CMYK Coated: C100 M85 Y0 K5CMYK Uncoated: C100 M80 Y0 K10

The colors shown on this page are not intended to match PANTONE® color standards.

* Pantone, Inc.’s check-standard trademark for color reproduction materials.

Please note: PANTONE® colors have been selected as the closest CMYK equivalent breakdowns.

Primary Color

Nissan Colors --Use and MisuseNissan in North America 4.16.6aDealer Applications

Using the Nissan Color PaletteIncorporate the Nissan Colors into Dealer communications materials whenever possible, keeping in mind the following: – Nissan Red should be used as a display

color for the Wordmark, and to highlight important information, key sales messages, or branding areas

– Less is more! You will achieve greater impact by using the Nissan Red sparingly– The Nissan Grays, Nissan Silver, black, and

white should be used across all applications as display colors for the Wordmark, within duotones, and for typography, backgrounds, and graphic devices

– Nissan Blue, a heritage color, should be used only when functional considerations require a color for clarity, definition, or indexing (i.e., charts or diagrams)

Applying the Nissan Color Palette

Color Misuses -- Advertising and Collateral

“Quotes and accolades go here”.

HEADLINE WOULD GO HERE


Anytown

Anytown

Anytown


Anytown

Anytown Nissan Anytown Nissan

12345 Main Street, Anytown, USA 90000 Phone: 000.000.0000 Fax: 000.000.0000namesurnamenissan-usa.com

Joe Sample General Manager

12345 Main StreetAnytown, USA 90000Phone: 000.000.0000

12345 Main StreetAnytown, USA 90000Phone: 000.000.0000

0.0%FINANCING

0.0%DOWN

Sales Event

YEAR END CLEARANCE 0.0% FINANCING



Anytown Nissan

Please note: Exhibits above are schematic and intended for illustrative purposes only.

These first two ads use too much Red, creating a visually cluttered and confusing ad. The third demonstrates the misuse of Nissan Blue -- use only when a color is necessary for clarity when creating charts, diagrams, and the like.

These examples show again how Nissan Red is misused as the main color rather than as an accent. The yellow star burst isnot recommended.

Primary Typeface -- Nissan AGThe Nissan Visual Identity System features the Nissan AG type family, a distinctive and classic font which is available in a variety of weights and styles. It was selected because of its legibility, versatility, and compatibility with the Nissan Brand Symbol and Wordmark, and has been customized specifically for Nissan use. Use only the approved, Nissan-licensed Nissan AG font. To order a CD of the font, contact:DDS Distribution Services 562-698-2688 phone 562-698-2788 fax

It is strongly recommended that Nissan Dealers use the Nissan AG fonts wherever possible. Consistent use of Nissan AG will create a powerful, unified feel throughout all Nissan communications materials.

Examples throughout these guidelines illustrate how well the Nissan AG fonts work together.

Secondary Typeface -- SabonThe Sabon type family has been selected to complement Nissan AG. Sabon is available for special and promotional use when the more formal look of a serif font is most appropriate (i.e., event invitations, internal gatherings and quotations for press).

Online Typography -- VerdanaBecause Nissan AG is not installed on most computers, the Verdana type family is recommended for use online. Whenever possible, use it in combination with Nissan AG graphic files for headlines and display type.

Nissan TypographyNissan in North America 4.16.7Dealer Applications

Light Extended abcdefghijklmn ABCDEFGHIJKLM1234567890 !?&,.

Extended abcdefghijklmno ABCDEFGHIJKLM 1234567890 !?&,.

Medium Extended abcdefghijklmno ABCDEFGHIJKLM1234567890 !?&,.

Bold Extended abcdefghijklmn ABCDEFGHIJKLM1234567890 !?&

Light Extended Italic abcdefghijklmn ABCDEFGHIJKLM 1234567890 !?&,.

Extended Italic abcdefghijklmn ABCDEFGHIJKLM 1234567890 !?&,.

Medium Extended Italic abcdefghijklm ABCDEFGHIJKLM 1234567890 !?&,.

Bold Extended Italic abcdefghijklm ABCDEFGHIJKLM 1234567890 !?&

Romanabcdefghijklmnopqrst ABCDEFGHIJKLMNOP 1234567890 !?&,.

Italic abcdefghijklmnopqrst ABCDEFGHIJKLMNO1234567890 !?&,.

Bold abcdefghijklmnopqrst ABCDEFGHIJKLMNOP1234567890 !?&,.

Bold Italic abcdefghijklmnopqrst ABCDEFGHIJKLMNOP1234567890 !?&,.

Lightabcdefghijklmnopqrs ABCDEFHIJKLMNOPQ1234567890 !?&,.

Regularabcdefghijklmnopqrst ABCDEFGHIJKLMNOP1234567890 !?&,.

Medium abcdefghijklmnopqrst ABCDEFGHIJKLMNOP1234567890 !?&,.

Bold abcdefghijklmnopqrs ABCDEFGHIJKLMNOP1234567890 !?&,.

Light Italic abcdefghijklmnopqrst ABCDEFGHIJKLMNOPQ 1234567890 !?&,.

Italic abcdefghijklmnopq ABCDEFGHIJKLMNOP 1234567890 !?&,.

Medium Italic abcdefghijklmnop ABCDEFGHIJKLMNOP 1234567890 !?&,.

Bold Italic abcdefghijklmnopq ABCDEFGHIJKLMNOP 1234567890 !?&,.

Super abcdefghijklmnop ABCDEFGHIJKLMNO 1234567890 !?&,.

Super Italic abcdefghijklmnop ABCDEFGHIJKLMNO 1234567890 !?&,.

Light Condensed abcdefghijklmnopqrstuvwxyz ABCDEFHIJKLMNOPQRSTUVWXYZ 1234567890 !?&,.

Condensed abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXY 1234567890 !?&,.

Medium Condensed abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 !?&,.

Bold Condensedabcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUV1234567890 !?&,.

Light Condensed Italic abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 !?&,.

Condensed Italic abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 !?&,.

Medium Condensed Italic abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 !?&,.

Bold Condensed Italic abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUV 1234567890 !?&,.

Extra Bold Condensed abcdefghijklmnopqrst ABCDEFGHIJKLMNOPQRST 1234567890 !?&,.

Extra Bold Condensed Italic abcdefghijklmnopqrst ABCDEFGHIJKLMNOPQRST 1234567890 !?&,.

Secondary Typeface -- Sabon

Primary Typeface -- Nissan AG

Module SystemThis flexible grid system provides guidance for the size and placement of all visual elements in a given layout, including Nissan branding, headlines, text, and images. Each grid, composed of modules in a five by seven configuration, can be customized to accommodate a wide variety of formats and applications.

The Module System features a readily customizable grid configuration of 5 by 7 module units. Vertical, horizontal, and square layouts are structured as shown to the left. Margins and text gutters are flexible to suit the nature and size of any application.

Creating a grid entails the following steps: – Establish the size of your layout (for

example, 8.5" by 11")– Determine the margin width that will be

required (a suitable margin for 8.5" by 11" is .5")– If gutters are necessary for columns of text

or images, determine an appropriate width (.17" is standard for many applications)

– Use this information in conjunction with the 5 by 7 module structure shown at the top of this page to set up your final grid configuration

Position of the Nissan Brand Symbol and Wordmark The Nissan Brand Symbol may sit in one of nine approved positions.– Top of the page -- aligned to the right

center or left (position 1, 2 or 3)– Middle of the page -- aligned to the right center or left (position 4, 5 or 6)– Bottom of the page -- aligned to the right

center or left (position 7, 8 or 9)

All ads must include at least one and no more than three Nissan Brand Symbols and/or Wordmarks. It is preferred that only one Nissan Brand Symbol is prominently placed and sized to convey the Nissan Brand.

Modular SystemsNissan in North America 4.16.8Dealer Applications

5 by 7 Module Structure:

Position of the Nissan Brand Symbol and Wordmark

Vertical Format(5 modules wide by 7 modules tall)

Square Format(7 modules wide by 5 modules tall)

Horizontal Format(7 modules wide by 5 modules tall)

5

5

7

75

7

1 1.5 2

3

1 1.5 2

21.5

1

1 2 213

4 5 6

7 8 9

4 5 6

7 8 9

3

Do not use more than three Brand Symbols.



SHIFT_

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Do not place the Brand Symbol in other than the approved positions.



SHIFT_

ANYTOWNANYTOWN

Shown here are samples of preferred and acceptable letterheads using the Nissan Brand Symbol and the Nissan Wordmark. There are many variables across Nissan Dealers, such as Dealer type styles and logos as well as the length of the Dealer’s name. These examples are meant to illustrate possible solutions using the Nissan Visual Identity System.

The Nissan Red accent line is only one of the core brand elements, and therefore should not be used as the only link to the Nissan Visual Identity System.

The preferred letterhead examples should be followed whenever possible.

Preferred Letterhead

Acceptable Letterhead

Preferred Letterhead specifications

Stationery -- LetterheadNissan in North America 4.16.9Dealer Applications

13

15

8

75

Name Surname Nissan 12345 Main Street, Anytown, USA 90000 Phone: 000.000.0000 Fax: 000.000.0000namesurnamenissan-usa.com

5

5

Measurements shown here are in millimeters.

Exhibits above shown 50% actual size

Dimensions: 8.5" wide x 11" tall(215.9mm x 279.4mm)

Wordmark: No longer than 43mm wide

Color:Black and PANTONE® 200

Red Accent Line: PANTONE® 200,1pt thickness

Typography:Employee Name:9pt Nissan AG Medium

Employee Title:8pt Nissan AG Light

Dealer Name:9pt Nissan AG Bold

Address Text:8pt Nissan AG Light, 10pt leading, 3pt linespace between addresses and telephone

Persons name and title:8pt Nissan AG Light, 10pt leading,

Paper Stock: Strathmore Recycled25% CottonWhite, 24 lb.

NAME SURNAME

NAME SURNAME

15

75

Name Surname Nissan 12345 Main Street, Anytown, USA 90000 Phone: 000.000.0000 Fax: 000.000.0000namesurnamenissan-usa.com

13

15

75

Anytown Nissan 12345 Main Street, Anytown, USA 90000 Phone: 000.000.0000 Fax: 000.000.0000

anytownnissan-usa.com


ANYTOWN

13

13

20

1560

20

75

Anytown Nissan 12345 Main Street, Anytown, USA 90000 Phone: 000.000.0000 Fax: 000.000.0000namesurnamenissan-usa.com

Anytown Nissan 12345 Main Street, Anytown, USA 90000 Phone: 000.000.0000 Fax: 000.000.0000namesurnamenissan-usa.com



Shown here are samples of preferred and acceptable business cards using the Nissan Brand Symbol and the Nissan Wordmark. There are many variables across Nissan dealers, such as dealer type styles and logos as well as the length of the dealer's name. These examples are meant to illustrate possible solutions using the Nissan Visual Identity System.

The Nissan Red accent line is only one of the core brand elements, and therefore should not be used as the only link to the Nissan Visual Identity System.

The preferred business card examples should be followed whenever possible.

Stationery -- Business Cards 4.16.10

Dimensions: Standard US Business Card: 3.5" wide x 2" tall(89mm x 51mm)

Preferred Colors:Nissan Brand Symbol: BlackNissan WordmarkPANTONE® 200

Typography: Black and PANTONE® 200,

Preferred Typography:Employee Name:12pt Nissan AG Regular

Employee Title:7pt Nissan AG Light, 10pt leading

Address Text:7pt Nissan AG Light, 8.5pt leading, half linespace following e-mail address

Paper Stock: 120lb Lustrol Dull Cover

Exhibits above shown at 85% actual size.

2X

2X

2X

2X

2X

2X

2X

Acceptable

centerline

Joe SampleGeneral Manager

12345 Main Street, Anytown, USA 90000 Phone: 000.000.0000 Fax: 000.000.0000

namesurnamenissan-usa.com

Preferred

centerline




NAME SURNAME

Acceptable

centerline




Preferred

centerline

X X

Acceptable

centerline centerline




Preferred

XX

X

Acceptable



Preferred

Acceptable Preferred

2X

ANYTOWN

XX



XX




ANYTOWN




X

X

X

0.5 X

2X

Preferred Business Card Specifications

ANYTOWN

Nissan in North America Dealer Applications



ANYTOWN NISSAN



Anytown Nissan



11

11 18 34.5

Shown here are recommended #10 envelopes using the Nissan Brand Symbol and the Nissan Wordmark.

Preferred #10 Envelope

Acceptable #10 Envelope

Measurements shown here are in millimeters.

Stationery -- Envelopes 4.16.11

11

11

Anytown Nissan

12345 Main Street, Anytown, USA 90000

20

11

11 89

Maximum length

Maximum length

Maximum length

89

Anytown Nissan


20

1111

20

5

Dimensions: 9.5" wide x 4.125" tall(241.3mm x 104.8mm)

Wordmark: 36mm wide

Color:Wordmark: PANTONE® 200

Typography: Black

Typography:Dealer Name:9pt Nissan AG Medium, all caps

Address Text:8pt Nissan AG Light, 10pt leading

Paper Stock: Strathmore Recycled25% CottonWhite, 24 lb.

Exhibit above shown 50% actual size.


5

ANYTOWN

NAME SURNAME

11 34.511 89

Anytown Nissan


Maximum length

20

11 18 34.511 89

Anytown Nissan 12345 Main Street, Anytown, USA 90000

11


Stationery -- Forms 4.16.12

Nissan Dealers will use a variety of diverse forms. The schematic illustrations to the left provide guidance for creating new forms and retrofitting existing forms with a consistent masthead and overall appearance. This new standardized look for Nissan forms is intended to achieve the following:– Consistency of branding – Clarity of information – Ease of use (always design with the end-user in mind)

Use Nissan AG wherever possible.

Preferred Nissan Forms (not actual size)

Acceptable Nissan Forms (not actual size)

MODEL MODEL YEAR R.O. NUMBER

R.O. DATEVEHICLE IDENTIFICATION NUMBER

INSTRUCTIONS:

IF ITEM IS NORMAL. CHECK IF ITEM NEEDS ATTENTION. UPON COMPLETION OF SERVICE REQUIRED, PLACE AND X IN AND INITIAL.

Name Surname Nissan 12345 Main Street, Anytown, USA 90000 Phone: 000.000.0000 Fax: 000.000.0000

Form title would go in this spaceOn two lines if needed

Blue lines indicatemodule system grid lines(see page 4.16.9)



INSTRUCTIONS:

IF ITEM IS NORMAL. CHECK IF ITEM NEEDS ATTENTION. UPON COMPLETION OF SERVICE REQUIRED, PLACE AND X IN AND INITIAL.


Form title would go in this space



INSTRUCTIONS:





INSTRUCTIONS:



Nissan in North America Dealer Application

NAME SURNAME


Nissan in North America Dealer ApplicationsNissan Brand with Model Lines -- Overview 4.16.13

Historically, the model brands have taken priority over the Nissan brand. Marketing materials reflected this priority with model logos and/or model names that were visually dominant relative to the Nissan brand (either Brand Symbol or Wordmark).

The primary objectives of the Brand and Visual Identity initiatives have always been to build the Nissan brand, ideally through featuring the Brand Symbol. As a result, the brand/model standards outlined in this section have been established to:– Clearly show the Nissan brand as first

priority with model brand as second priority– Allow relevant flexibility while maintaining a consistent hierarchy – Create and maintain relevant, appropriate

Nissan brand and model logo relationships and linkage within multiple applications

In order to maintain the Nissan brand’s communication priority, the Nissan Brand Symbol or Wordmark and the model brands must be presented so that they work together strategically and visually. The following approved options for visual representation of the Nissan brand with model lines are illustrated to the left:– Approved brand/model lock-up– Typographic linkage using Nissan AG – Maintaining Nissan and model line identities

through appropriate spacing

Establishing Linkage Using Nissan AG In situations such as headlines and text, brand/model linkage will need to be established through typography.

It is strongly recommended that: – Nissan AG be used in a consistent type

style and size– Branding is also established by the

prominent appearance of the brand symbol or wordmark elsewhere on the application

Establishing Linkage Using ColorPreferably, visual linkage should be established through color as well. Using the same Brand Colors for “Nissan” and the model name adds yet another visual cue.

In some cases, different colors may be used. In these situations, “Nissan” should appear in the dominant color (i.e., “Nissan” in Red and the model name in Gray). All Nissan Colors except Blue may be used for Nissan and for model names.

Approved Brand/Model Lock-up (may use Nissan Brand Symbol or Wordmark)

Typographic Linkage (Nissan AG)

Maintaining Identities Through Appropriate Spacing

Note: Although there is a clear objective to build the Nissan brand, there is also recognition that each model has its own unique personality.

Model identity is reinforced through the use of model-specific photography, tone and manner, and supporting graphics. Model logos may be used only if they maintain their secondary communication objective through subordinate size and placement relative to the Nissan branding.

Establishing Linkage Using Nissan AG

Brand Symbol in upper left corner takes priority; “Nissan” and “Xterra” shown in Nissan AG insame style, size, and color.

03 NISSAN Z 03 NISSAN Z

Preferred Use: Acceptable Use:

Brand Symbol centered in white panel takes priority; “Nissan” and “Z” shown in Nissan AG insame style, size, and color.

Brand Symbol centered in white panel takes priority; “Nissan” and “Z” shown in Nissan AG in same style and size, with “Nissan” in the dominant color.

ANYTOWN ANYTOWN


Brand/Model LinkageThe examples to the left illustrate compliant and non-compliant print ads. All models in an ad must have brand/model linkage. The minimum requirement is that one model must have linkage with the brand.

When linking the model with the brand, at minimum, the letter “N” in “Nissan” and the first letter in all model names and trim levels must be capitalized (e.g., Nissan Titan King Cab, Nissan Altima 2.5 S, Nissan Murano SL).

Model LockupsThe diagrams to the left illustrate approved lockups using the Nissan Brand Symbol and Wordmark with model names.

For optimal brand/model linkage, the primary model lockups should be used. Model names should be locked up using Nissan AG Medium Extended, in all caps, equal to the height of the “N” in the Brand Symbol (e.g., MAXIMA, ALTIMA, FRONTIER).

In some cases, such as a model-specific event, and for applications where the model name may need to have more visual impact, the Alternative Brand Symbol lockups may be used.

While the preferred Xterra and Z lock-ups use Nissan AG, Xterra and Z have unique and established identities that may be leveraged.

Nissan Brand with Model Lines -- Model Linkage/Approved Lockups 4.16.13a

ALTIMA FRONTIER

ALTIMA FRONTIER

Examples

Exceptions (Xterra and Z ONLY)

Establishing Brand/Model Linkage

MAXIMAX

X

MAXIMAX

X

1.5 X

Primary Model Line Lockups with Brand Symbol (Horizontal and Vertical)

X = the height of the “N” in “NISSAN” Typography is Nissan AG Medium Extended

centerline

Examples

ALTIMA FRONTIER

ALTIMA FRONTIER

Examples

ALTIMA FRONTIER ALTIMA FRONTIER

Secondary Model Line Lockups with Wordmark (Horizontal and Vertical)

X

X

X = the height of the “N” in “NISSAN” Typography is Nissan AG Medium Extended

centerline

MAXIMAX

X

MAXIMA

Y

Y1.5 X

Alternative Brand Symbol Lockups (Promotional support materials only)

X = the height of the “N” in “NISSAN”Y = the height of the horizontal bar within the Brand Symbol

centerline

X

MAXIMA Y

Hometown NissanLet Us Make You Look Good!

2003 Nissan Frontier$24,000 MSRP8 Colors in Stock!

2003 Nissan Z

$32,000 MSRP8 to choose from!

Hometown Nissan2897 W. Loop W.Hometown, USA

Vehicle Sales 9a-10pParts & Service 6a-60

1 blk west of 297

In Compliance:All models shown

are linked to “Nissan”


2003 Nissan Frontier$24,000 MSRP8 Colors in Stock!

Z$32,000 MSRP8 to choose from!



1 blk west of 297

In Compliance:At least 1 model shown

is linked to “Nissan”


2003Frontier 4x4

$24,000 MSRP8 Colors in Stock!

Z$32,000 MSRP8 to choose from!



1 blk west of 297

Not in Compliance:No models shown

are linked to “Nissan”

Tagline PhilosophyNissan is never satisfied with what it is. We are at our best when we shift the possibilities of what people expect. We look for bold and thoughtful ways to make better cars, trucks, and services that SHIFT_ things. We make products that are for people who SHIFT_ things as well -- people who aren’t satisfied with the status quo, but are looking for more. A passionate, total car experience -- something original.

SHIFT_ is an internal and external philosophy.Internally, it demands that Nissan create original vehicles that literally “shift” the market. Externally, it provokes consumers to change the way they see driving and the way they see Nissan -- because Nissan is the one car company that will thrill and inspire.

When and How do Dealers use SHIFT_? Dealers have two options depending on which is most appropriate for their brand and business.

Option 1- Using SHIFT_:– Dealers are encouraged to use SHIFT_ as

their tagline to leverage the equity of national advertising

– Dealers without their own tagline may use SHIFT_

– Complement words must not be used– Approved Brand Symbol and SHIFT_

artwork can be downloaded from nissanartwork.com

Option 2- Using existing Dealer tagline:– Dealers with an existing tagline may continue

to use it with the correct lockups shown to the left

– Do not combine Dealer taglines with SHIFT_ or use the word “shift” as part of a tagline

Important Note: NO additonal words may be added to SHIFT_

Dealer Tagline Usage

Option 2: Existing Dealer TaglinePreferred Lockup

Option 1: Example of Dealer ad using SHIFT_ Option 2: Example of Dealer ad using Dealer tagline with Brand Symbol only (no SHIFT_)

Nissan in North America 4.16.14Dealer Applications

SHIFT_standards

Tagline Application Examples

Dealer Tagline -- Misuses

ANYTOWN Anytown Makes the Difference!Anytown Makes the Difference!


Anytown Makes the Difference!Anytown Makes the Difference!

SHIFT_anytown

ANYTOWN

SHIFT_standards

ANYTOWN

SHIFT_

centerline

1.5X

X

X

2X 2X ANYTOWN1.5X

2X2X




Shift into Anytown



Do not use two taglines

Do not lockup Dealer brand with tagline

Do not create complement wordsDo not use SHIFT_ in headlines or body copy

SHIFT_standardsX

X

X=the height of the “N” in Nissan

Option 1: SHIFT_Preferred Lockup Alternative Lockup

ANYTOWN

ANYTOWN

ANYTOWN Anytown Makesthe Difference!

SHIFT_

SHIFT_

Please note: Dealers may also use acceptableDealer lock-ups as shown in 4.16.6

1

1

2

2

Do not place the tagline with the Brand Symbol Lockup in other than approved placement.



SHIFT_


The advertising examples to the left are all VI-compliant. By maintaining visual consistency with national and regional advertising, Dealers will impart positive, high-impact messaging to both potential and existing customers.

One of the objectives of Dealer advertising is to build the Nissan brand and achieve strong Brand Identity by: – Simplifying Visual Identity by promoting one

consistent look and spirit for the Nissan brand– Unifying the presentation of the Nissan

brand through the consistent application of approved elements

– Strengthening brand equity by measuring all actions against the Nissan Brand Promise

– Increasing customer impact by applying Visual Identity according to standards

– Leveraging investment dollars by integrating national, regional, and Dealer advertising

We strongly recommend that when creating ads:– The deal should never take priority over the

Nissan brand communication– Color not be used to highlight the deal if the

deal communication already takes prominence through size

Be sure to maintain strong visibility to ensure impact of the Nissan Brand Symbol through proper clear space and size.

Approved elements, such as photography, Brand Symbol, tagline, etc., to create ads are available on nissanartwork.com. Use only approved artwork when creating ads.

Dealer AdvertisingNissan in North America 4.16.14aDealer Applications




Anytown

Anytown

THE NISSAN ALTIMATHE NISSAN ALTIMA

Outdoor Advertising

Newspaper Ads

Full Color Print Ad

NISSAN XTERRAThis is where the copy will go it will be

replaced WITH REAL COPY later WORLD

ANYTOWN

ANYTOWN NISSAN HEADLINE GOES HERE

ANYTOWNANYTOWN Anytown Makes the Difference!Anytown Makes the Difference!

SHIFT_


The words and phrases used in an ad have great impact on customer perception, urgency, and visitation intent. Words and phrases also impact how a dealership can deliver on the Brand Promise and communicate a positive sales experience to the customer. The lists to the left illustrate some effective solutions for word and phrase use in several areas:

Special Treatment -- Do not imply that your dealership has a special relationship with the “Factory” that gives you an advantage over another Nissan Dealer.

Inventory -- reference to inventory should relate to how the dealership can satisfy a customer’s need for finding a particular vehicle.– Messages suggesting distressed merchan-dise should be avoided

– Be sure that inventory is available for the model, option, and price being advertised

Pricing should be clear and provide supporting detail that generates consumer trust and believability:– Price as based on MSRP– If final price advertised is not MSRP, itemize package discounts, customer cash, and additional dealer discounts to logically lead customer to price offered

– Make sure the vehicle being advertised aligns with the price offered (packages, model year, accessories, etc.)

The Internet has equipped customers with powerful pricing and content information when shopping for vehicles. Focus on presenting the value of Nissan vehicles rather than selling based on price alone.

Advertising LanguageNissan in North America 4.16.14bDealer Applications

Words and Phrases

The following is a list of words and phrases for use in Dealer advertising:

RECOMMENDED:Special Treatment– Authorized Nissan Dealer for X years– National Nissan Event in Progress

Inventory– Large Inventory for your Selection– XX Vehicles to choose from– Popular Models or Colors in Stock

Pricing– MSRP– MSRP with Package Discount, Customer

Cash, Dealer Discounts– Special APR– Special Lease– Accurate Disclaimers– XX to Choose From at This Price

The following words, or any form of these words, is not in compliance with Dealer Advertising Credit Program:

NOT IN COMPLIANCE WITH DEALER ADVERTISING CREDITPROGRAM :Special Treatment– Special Factory Purchase– Factory Authorized– Challenged by the Factory– Factory Outlet– Volume Discount– Special Allocation– Special Pricing– Special Test Market– Headquarters

Inventory– Inventory Liquidation– Blowout– Closeout– Only One at this Price

Pricing– We'll Beat Any Deal– Guaranteed Lowest Price– Prices Too Low to Advertise– $X Above Dealer Cost– $X off Cost– $XXX over invoice/dealer cost– One at this Price– We'll Finance Anyone– Crush– Finance Everyone– Disposal– Save Thousands– Cash Back

BroadcastThe following broadcast guidelines are standards developed for national advertising, and should be followed for any localized dealer broadcast ads.

Registration SymbolThere is no registration symbol (®) needed in broadcast materials. The same Brand Symbol and tagline lock-up is used in broadcast as in print.

Make and ModelMake and model identification can be placed over picture preceding the final Brand Symbol.

Safe AreasUse the 4:3 ratio with square pixels and place the Brand Symbol and text on screen (see examples to the left). It is important to keep necessary text and artwork out of the safe areas.

– The action safe area is a 5% border in from all sides

– The title safe area is 10% from each edge

Logo Size and PlacementThe Brand Symbol should be 30–35% of the screen height and should sit slightly above center, as shown. The lock-up of the Brand Symbol and tagline should be centered when using Dealer brand and taglines. Dealer web address should be centered at the bottom of the frame.

Other Title PlacementWhen using SHIFT_, make and model, offer, dealer tags and legal should be placed before the Brand Symbol, leaving the final sequence to include the Brand Symbol, SHIFT_, and URL only. Make and model, offer, dealer tags and legal can be against black background or over photography, as shown to the left.

Broadcast BillboardBroadcast billboard artwork and announcer copy should be provided by TBWA\CHIAT\DAY.

RadioEnding a radio spot:Dealers will have flexibility with radio; however, every spot should end with a consistent Nissan message stated in one of the following ways:a) Nissanb) Nissan, model namec) Nissan, model name, “SHIFT_” d) Nissan, “SHIFT_” e) Dealer name, dealer tagline

For Nissan only dealer, with no dealer tagline:f) Dealer name, “SHIFT_”

Dealer Advertising -- Radio and BroadcastNissan in North America 4.16.14cDealer Applications

AnytownNissan.com

Broadcast Billboard -- Dealer Lockup

Anytown

AnytownNissan.com

Broadcast Billboard -- Dealer Tagline

Broadcast Billboard -- Frame Before SHIFT_

Broadcast Billboard -- SHIFT_

ANYTOWN Anytown Makesthe Difference!


SHIFT_

AnytownNissan.com

ANYTOWN NISSAN

The new Retail Signage and Facilities design effectively represents a revitalized Nissan brand -- our products, services, and identity at the point of customer contact -- the Nissan Dealership. Nissan’s original and engaging exterior trade dress consists of highly visible signature elements and materials.

Based on extensive research, the Retail Signage and Facilities design supports state-of-the art automotive retailing practices and includes new approaches that uniquely express the Nissan brand.

The Nissan Retail Signage and Facilities design is flexible, affordable, and functional -- an innovative and authentic presentation of the new Nissan. Application guidelines are available in each region (Europe, GOM, Japan, North America).

Contact your regional Sales and Marketingdepartment for the appropriate application standards.

Retail Signage and FacilitiesNissan in North America 4.16.15Dealer Applications

It is strongly recommended that Dealers leverage the Nissan Visual Identity for their apparel.

Shown to the left are examples of suggested Nissan Dealership uniforms for service technicians and advisors. On the preferred color and style options, the Wordmark, 2-D Brand Symbol, Nissan Colors, and the Red accent line are incorporated in a variety of combinations, offering flexibility and usability in your dealership.

The Wordmark is embroidered, and should be two inches (50.8mm) wide. The Red accent line (where applicable) should be equal to the width of the “I” in “Nissan.” The 2-D Brand Symbol is also embroidered and should be a minimum of 1" wide.

When using the Dealer’s own color and logotype/typestyle, the Brand Symbol should appear as either black or white depending on the color of the clothing, keeping as much separation between the Dealer name and the Brand Symbol or Wordmark as possible.

When embroidering the Red Wordmark or Red accent line, use Madeira thread #1147 as the closest match for Nissan Red.

Work closely with your local uniform supplier to achieve the best possible matches for thread specifications and brand colors, and for the highest quality work.

Please contact Young Lee in Product Services Support Department (310) 771-5384 for assistance and more information.

Dealer Uniforms 4.16.16

Acceptable Color and Style Options Preferred Color and Style Options

Gray and White Oxford-style Shirts with Nissan Wordmark, Dealer Name and Red Accent Line

Polo Shirts with Dealer Name and WordmarkPolo Shirts with Nissan Wordmark, and Dealer Name

Nissan Gray and Black Polo Shirts with Dealer Name and Wordmark

Nissan Gray Coveralls and Trousers with Nissan Wordmark and Dealer Name


Anytown

Anytown

Gray and White Oxford-style Shirts with Nissan Wordmark and Dealer Name

Polo Shirts using Dealer colors with Nissan Wordmark, and Dealer Name

Coveralls using Dealer colors with Nissan Wordmark, and Dealer Name

Anytown

Anytown

AnytownAnytown

AnytownAnytown

AnytownAnytown


Anytown

Name Surname

VehiclesNissan in North America 4.16.17Dealers Applications

Preferred Courtesy Vehicle

Preferred Tow Truck

Acceptable Courtesy Vehicle

Dealers may use Nissan vehicles to pick up customers, provide test drives, etc. Identification of these vehicles should be simple, incorporating the elements and standards of the Nissan Visual Identity System, including: – Brand Symbol– Wordmark– Nissan AG

Use the standards in this section in conjunction with local regulations and individual vehicle characteristics to ensure effective identification of Nissan vehicles. These standards can be applied to all Dealer vehicles, using decals or magnetic panels.Anytown

Anytown

Name Surname

Websites 4.16.18

The Nissan Dealer Website Standards were developed to help create a consistent brand message between off-line and on-line media to further strengthen the Nissan brand and growing market share. The Dealer WebsiteStandards are a combination of basic functional and technical requirements as well as key components of the recently developed Nissan Brand and Visual Identity Standards. Please go to www.nissanguidelines.com to access the guidelines.

Examples of Pages from the Nissan Website Standards


What is a Trademark?A trademark includes any word, name, symbol, slogan, or device (such as a design), product shape or product packaging, or any combination of them, used by a manufacturer or merchant to identify its goods or services and to distinguish them from those manufactured, sold, or serviced by others.

There are three main functions served by a trademark. A mark serves to: (a) indicate the source and origin of the goods; (b) help guarantee the quality of the goods bearing the trademark; and (c) create and maintain a demand for the product.

What is the Value of a Trademark?The key words are “use” and “reputation.” When a manufacturer develops a good reputation for products used with the trademark, the trademark itself tends to take on meaning for the buying public. The manufacturer’s customers are inclined to associate this reputation with all goods bearing the trademark. This association is of benefit to the manufacturer by virtue of trust. Rules for Proper UseA manufacturer achieves and maintains rights for exclusive use of a trademark to identify its goods so long as the buying public associates source and reputation with the goods marked by the trademark. If a trademark is used properly, it will continue to remain the exclusive property of its owner. If however the consuming public comes to treat a trademark as the name of a product, rather than a designation for one particular source of the product, it will no longer “identify” and “distinguish” the goods of one manufacturer. The trademark is then said to have become a generic term that is freely available for anyone to use.

The key principle in proper trademark usage is that the mark has to be distinguished from the generic name of a product. The public must recognize the trademark, not as a designation of the product without regard to its source, but as the indication of some particular manufacturer’s brand of that product. This basic point can be made by observing the rules listed to the left.

Footnotes and Notice SymbolsFor all Nissan trademarks (with some exceptions noted below and to the left), use the appropriate trademark notice the first time the trademark is used in all publicly disseminated materials. The proper notice for registered trademarks is the (®); the proper notice for unregistered trademarks is the (TM). In addition, include a legal footnote.

Nissan and Infiniti each have adopted a “multi-purpose footnote,” which is appropriate for use when: (1) at least one model name is used in the material; and (2) the material includes a mix of both registered and unregistered trademarks. The multi-purpose footnotes are shown to the left. Certain Nissan trademarks require use of the appropriate trademark notice (®) or (TM) be used at every reference, where reasonably possible. The Nissan Brand Symbol and the Infiniti Brand Symbol should always be displayed with the registered (®) symbol in addition to being referenced in the legal footnote. Additional examples/exceptions are noted to the left. For information regarding registration status and appropriate notice symbols for particular Nissan trademarks, contact the Legal Department.

With the exception of the Nissan and Infiniti Brand Symbols, trademark notices do not need to be used in business correspondence.

Examples of Nissan Trademarks

Rules for Proper Use

Trademark Policy Nissan North America 4.16.19Dealer Application

NissanNissan, the Nissan Brand Symbol, “Shift_” and Nissan Model Name(s) are Nissan trademarks.

Infiniti (For those with franchises)Infiniti, the Infiniti Brand Symbol, “Accelerating the Future” and Infiniti Model Name(s) are Nissan trademarks.

Acceptable Footnotes

Exceptions

Z®

Where reasonably possible, use the registered symbol at every reference and add the following footnote on the first page of each section of the material in which the mark appears:

Z® is a registered trademark of Nissan Motor Co., Ltd.

Avoid incorrect grammatical use. Grammatically, a trademark is a proper adjective and is not to be used as a noun or verb.

Use the product’s generic name. Since a trademark is an adjective, there must be a noun for it to modify; and that noun is the generic name of the product. The owner should use the generic name of the produce in association with the trademark, such as SENTRA sedans.

Use a trademark notice. For marks that have been registered with the US Patent and Trademark Office, proper notice is the ®. Where the mark has not yet been registered, i.e., no application has been filed or the application is still pending, the owner may not use the ®, but instead may use the letters TM adjacent to the mark.

Use special typography. Preferably, the mark should appear in all caps to make it stand out from the rest of the text. Other techniques to ensure that the mark is easily recognizable are to use it in bold face, or in italics, or with quotation marks. Further, the mark may be presented in a fanciful design or logotype form.

Avoid all variations. Do not vary the trademark by using it in other forms (such as abbreviations). Do not change the spelling, or insert or delete hyphens, or change its form, or combine it with other words. Changes in the form of a trademark tend to detract from its status because they suggest to the consumer that it is just another word in everyday language that is subject to variation.

Trademarks vs. Tradenames. When a registered trademark is also a tradename (i.e., a company name), the ® symbol should be used when the reference is to a product manufactured by the company. The ® symbol should not be used when the reference is to the company.

Documents

Nissan in North America