Site ImprovementsPAGE: Homepage

PLATFORM: Desktop

ENHANCEMENTS:

Aerin Wilson Clark - Nike.com Site Audit

Create full click-through tout

Streamline call-to-actions

With so many call-to-actions vying for their attention, customers quickly can become overwhelmed by their options. Offering a large, clickable area with a single entry point can help ease them into the experience.

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December 2013

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Replace redundant touts3

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Site ImprovementsPAGE: Home & Product Pages

PLATFORM: Mobile

ENHANCEMENTS:

Aerin Wilson Clark - Nike.com Site Audit

Remove icon & keep persistent search

Add touch swipe to slideshow

The above enhancements help to ensure that customers using the mobile component of Nike.com have a fast and tailored experience.

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December 2013

Add “My Locker” icon 3

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Site ImprovementsPAGE: Product with Variations

PLATFORM: Desktop & Mobile

ENHANCEMENTS:

Aerin Wilson Clark - Nike.com Site Audit

Clarify selected variation

Since the name of the product variation is not directly located next to the selected variation, a stronger selected state will help to clarify exactly which option will be added to the cart.

NOTES:

December 2013

Site ImprovementsPAGE: MyLocker

PLATFORM: Desktop & Mobile

ENHANCEMENTS:

Aerin Wilson Clark - Nike.com Site Audit

Add social share to MyLocker page

Adding a simple social share and email widget can transform MyLocker into a wishlist to share with friends and family. This addition strengthens Nike.com as a repeat shopping destination.

NOTES:

December 2013

Site ImprovementsPAGE: Checkout Step 2

PLATFORM: Desktop & Mobile

ENHANCEMENTS:

Aerin Wilson Clark - Nike.com Site Audit

Display shipping address

Default billing to shipping address

Pre-populating the billing address fields with shipping address information streamlines the checkout process.

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December 2013

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New Features

Aerin Wilson Clark - Nike.com Site Audit

PLATFORM: Desktop & MobileA more robust search engine, featuring predictive search will help customers explore the Nike.com catalog. A faceted and/or illustrative search will further enhance the experience.

PREDICTIVE SEARCH1

December 2013

PLATFORM: DesktopBreadcrumbs will help customers easily find their path within Nike’s deep catalog, encouraging exploration and decreasing bounce rate and abandoned carts.

HIERARCHY-BASED BREADCRUMBS2

PLATFORM: Desktop & MobileAdding a geolocator can increase in-store conversion by helping customers find the closest store with minimal effort.

PRODUCT PAGE STORE LOCATOR3

PLATFORM: Desktop & MobileAn alternative recommendation engine, this dynamic stream displays what the Nike community loves, shares and buys.

SOCIAL SHOPPING4

PLATFORM: Mobile (not included in wireframe)

Adding a prominent section for mobile-only offers encourages customers to return regularly to see what’s new.

MOBILE SPECIAL OFFERS5

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