NIKE

By: Mercedes

Founder Of Nike. Born; February 24, 1938 American business magnate and philanthropist. A native of Oregon, he is the co-founder and chairman of Nike, Inc., and previously served as the chief executive officer of Nike. By 2011, Knight's stake in Nike gave him an estimated net worth of US$14.4 billion, making him the 47th richest person in the world and the 19th richest American.

How is it so successful…

• Product - Nike has stayed true to their founding mission by continually creating quality products for athletes with a focus on making them better.

• Endorsements - Nike has spent huge sums of money to attract and hold the most iconic athletes in the world to be the face of the brand in action.

• Culture - Nike has consistently amplified its voice through provocative entries into pop culture through entertainment and social issues.

History

• Founded 1964 (as Blue Ribbon Sports)[1]• 1978 (as Nike, Inc• officially became Nike, Inc. on May 30, 1978