Nike Rollover Case Study

James Vincent/GD208December 2, 2012

P ROJECT STATEMENTBACKGROUND:

TARGET AUDIENCE:

OBJECTIVES:

OBSTACLES:

BENEFITS:

Nike is an American multinational corporationthat is engaged in the design, development and worldwide marketing and selling of footwear,apparel, equipment, accessories and services.The company is located near Beaverton, Oregon.

Nike has a very large audience, but for my project my target audience is everyone that has interest in purchasing outdoor cleats.

My main objective is to show an interesting and appealing way of advertising my product(Shoes).

My main problem that I have seen with my project so far is the layout and showing the audience that it is an interactive rollover.

Some benefits that I can see from thisproject is; it is interesting and possiblycould be interesting to my audience. It is also informs my audience.

RESEARCH

ILLUSTRATIONS

START OF PROJECT.

Mercurial Victory III AGNike Soccer Cleats

Black/Blue/Volt

i.

ii.

iii.

iv.

How to killa zombie

How to killa zombie

Using a shotgun on a zombie can be a good thing or a badthing, that all isdependent on whattype of shotgun youhave in your posses-sion. There are several differenttypes of shotguns. But the most reliableis the pump actionand everyone knowsthat the more ammo the better.

Mossberg 590A1 12ga

Mercurial Victory III AGNike Soccer Cleats

Black/Blue/Volt

Mercurial Victory CleatsINNOVATION DEVELOPMENT MOTION ABILITY QUICK AGILITY

Mercurial Victory III AGNike Soccer Cleats

Black/Blue/Volt

MERCURIAL VICTORY

INNOVATIONDEVELOPMENTMOTION ABILITY

QUICK AGILITY

INNOVATIONDEVELOPMENTMOTION ABILITY

QUICK AGILITY

Specifically designed for speed, agility and comfort.

Scaled logo for maximum touchduring the game or practice.

Made with precise contour for more stability and ball control.

Bottom insole buffer to reduce stud pressure.