13

Click here to load reader

Stimulating innovation NIKE case study

Embed Size (px)

Citation preview

Page 1: Stimulating innovation NIKE case study

JUST DO IT.

HOW TO STIMULATE.INNOVATION?

OUTLINE FOR TODAY.DEFINITION?

MOTIVATION?SUPPORT?

RESOURCES?GROUP FEATURES?

CONTROL?(IN)FORMAL?

FAILURE?

Page 2: Stimulating innovation NIKE case study

DEFINITION.

INNOVATION FOLLOWS CREATIVITY.

CREATIVITY.MENTAL CHARACTERISTIC.OUT-OF-THE-BOX.INNOVATIVE APPROACH.

FUNCTION OF THREE COMPONENTS.EXPERTISE.

CREATIVE-THINKING SKILLS.MOTIVATION.

Page 3: Stimulating innovation NIKE case study

NIKE.

NIKE.SUPPLY CHAIN ≠ PRODUCT DEVELOPMENT.70-20-10-RULE.

Page 4: Stimulating innovation NIKE case study

MOTIVATION.

INTRINSIC VS EXTRINSIC MOTIVATION.INTELLECTUAL CHALLENGE.PASSION.APPRECIATIVE AUDIENCE.SETTING.

NIKE.INHERENT: NIKE FIT.

Page 5: Stimulating innovation NIKE case study

SUPPORT.

SUPERVISORY ENCOURAGEMENT.PRAISE CREATIVE EFFORTS.OUTCOME VS PROCESS.ENCOURAGE NEW IDEAS.

FOSTER CREATIVITY.SHARING COMPANY VALUES.INTRINSIC REWARDS.INFORMATION SHARING.COLLABORATION.

STRESSFUL SITUATIONS.RECOGNIZE TIME PRESSURE.

FOCUS ON RESULT.CREATE SAFE ENVIRONMENT.

Page 6: Stimulating innovation NIKE case study

RESOURCES.

INNOVATION TAKES TIME.20% REACTIVE.

FAKE OR IMPOSSIBLE DEADLINES.TIME FOR EXPLORATION.

2 MAIN RESOURCES.TIME.MONEY.

INNOVATION TAKES MONEY.FUNDING NEEDED?FUNDING AFFORDABLE?PEOPLE?

Page 7: Stimulating innovation NIKE case study

RESOURCES.

FLEXIBLE PROCESS.PHASED ALLOCATION.TEAM LEVELS.EXPECTED BENEFIT.

STRATEGY DEPLOYMENT PROCESS.WHAT TO GO FOR?

PORTFOLIO RESOURCE PLAN.TIMING.

PHASED ALLOCATION.

Page 8: Stimulating innovation NIKE case study

GROUP FEATURES.

UNDERSTAND PEOPLE.RIGHT CHEMISTRY.NO HOMOGENEOUS TEAM.

DESIGN OF TEAM.DIVERSITY OF PERSPECTIVES.EXPERTISES.CREATIVE THINKING STYLES.

THREE FEATURES.SHARED EXCITEMENT.

WILLINGNESS TO HELP.RECOGNIZE UNIQUENESS.

Page 9: Stimulating innovation NIKE case study

UNDERSTAND PEOPLE.RIGHT CHEMISTRY.NO HOMOGENEOUS TEAM.

2 LEVELS.HIGH LEVEL STRATEGIC TEAM.FUNCTIONAL CELLS.

HETEROGENEOUS TEAMS.FUNCTIONAL AREAS.

PERSONALITIES.

GROUP FEATURES.

Page 10: Stimulating innovation NIKE case study

CONTROL.

HOW TIGHT CONTROL?CLEARLY DEFINED GOALS.STICK TO GOALS.FREEDOM OF METHOD.

FILTERING SYSTEM.EVALUATE.PRIORITIZE.TAKE BEST IDEAS.

MANAGER’S JOB.PATH THROUGH BUREAUCRACY.

PROVIDE SOUND BOARD.

Page 11: Stimulating innovation NIKE case study

(IN)FORMAL.

FORMAL PROCEDURES.COMMITTEE.INDIVIDUAL GUIDANCE.FRAMEWORK.

INFORMALITY.INFORMAL COMMUNICATION.BUSINESS CASUAL.OPEN DOOR CULTURE.OPEN LANDSCAPE.

NEED FOR INFORMALITY.NECESSITY FOR CREATIVITY.

Page 12: Stimulating innovation NIKE case study

FAILURE.

NO FAILURE. ONLY FEEDBACK.SAFE ENVIRONMENT.CAPITALIZE ON FAILURE.SOUND BOARD MEETINGS.

RECOGNITION.MANAGEMENT ENGAGEMENT.

PUBLIC RECOGNITION.NIKE.

Page 13: Stimulating innovation NIKE case study

JUST ASK IT!